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EVENTS

Affiliate Summit
AFFILIATE SUMMIT
January 28-30, 2020
These high-level decision makers are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-e...

Social Media Strategies Summit : SAN FRANCISCO
SOCIAL MEDIA STRATEGIES SUMMIT : SAN FRANCISCO
February 04-06, 2020
SMSsummit is your reliable source for the latest best practices in social media marketing. Over the course of 3 days, we craft the perfect balance of case studies, deep-dive and how-to sessions all to equip you with the tools and strategies you need to create a strong-performing, engaging social med...

Adweek

SHARESHARESHARE
Adweek is the leading source of news for marketing, media and advertising professionals. It delivers insightful, forward-thinking content across various platforms, including a weekly print magazine, an iPad app, daily newsletters, social media, original videos, events and awards. Adweek is a must-read for CMOs, creatives, media buyers, content creators, agency heads and anyone looking to stay informed about the digital media landscape.
SHARESHARESHARE

RELATED NEWS


IBM and Adweek, LLC today announced the creation of the Institute for Brand Marketin,a program for marketers designed in partnership with IBM Watson Advertising and Adweek. Offering marketers the skills to help  advance in a disruptive marketplace, the initiative will provide complimentary, interactive courses, custom research, thought leadership and live educational experiences at industry events across the country.Innovation can be an important component to a brand's success. Accordin...

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A systemic problem in marketing is that we often talk about our expertise and differentiators, flaunting our knowledge and uniqueness. Everything is unnecessarily complex, and the elitist attitude is prevalent. We use countless acronyms, and we’re on to the next industry trend as soon as the layperson begins to understand what the last one meant. “Simple” and “clear” is not how one would describe us.As an industry, we are far too complicated, much too focused on bei...
ADWEEK
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San Diego-based fast-food chain Jack in the Box has selected Los Angeles-based lifestyle marketing agency Cashmere as its social media and public relations agency, following a two-month review involving 21 agencies.The assignment includes in-house production of social content across Twitter, Instagram and Facebook; consultation for brand community management; and public relations management.David&Goliath has served as Jack in the Box’s creative agency of record since 2015, when the bra...
ADWEEK
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Just this year, Away, Brandless, Casper, Coach, Diesel, M&M’s, Poo-Pourri, Taco Bell, Target, Snickers and so many more have created temporary spaces to showcase new products, boost brand awareness or simply introduce a brand to the world....

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Once upon a time, when retailers distinguished themselves primarily on price and selection, price matching enabled them to reassure customers they were the best place to shop.“More than a hundred years ago, the Sears catalog promised the lowest prices on its goods. Macy's in the early 20th  century was also a price cutter and promised the lowest prices,” said Vicki Howard, visiting fellow in the Department of History at the University of Essex....

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Social media can provide marketers with incredible insight on everything from demographics and psychographic data to emotional reactions in real time, essentially serving as a real-time focus group on any topic. This rich data has the potential to greatly enhance our analytics models and can even help predict business outcomes....
ADWEEK
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Facebook Friday announced a goal of training 1 million small business owners in the U.S. on digital skills by 2020. Director of business education Amy Brooks revealed in a Newsroom post that a study by Korn Ferry predicted that the shortage of skilled labor in the U.S. could result in 85.2 million unfilled jobs by 2030, and Facebook wants to do its part to help reverse the skills gap. The social network introduced its Facebook Community Boost digital training program last November, initially aim...
ADWEEK
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There was a ton of newsworthy stats and research revealed in the last several days around digital advertising, social media marketing and other topics. Check out the eight digital marketing stats this week that grabbed our attention. 1. P&G dramatically scales back digital campaigns
During Procter & Gamble’s fourth-quarter earnings call on July 27, the packaged-goods giant reported that it cut approximately $100 million to $140 million in digital advertising spend last quart...

ADWEEK
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Even if you've only been working in advertising for a week, you've probably heard, or maybe even said, "What we need to do is find the white space." Yes, of course, the white space. The space no one else owns, that's just sitting there, like a pristine, snow-covered field in the upper right-hand quadrant of an X–Y axis, waiting to be tapped for its unfulfilled potential! The problem is, there is no such thing as white space. Because there's no white space when we&...
ADWEEK
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CES is celebrating its 50th anniversary and gearing up for its 2017 event in Las Vegas, January 5-8.

Adweek summed up its importance to marketers as follows: “Last year CES attracted over 165,000 attendees, had more than 3,800 exhibiting companies and some 6,500 media representatives covered the show floor. Through the C Space program, 92 percent of the Interbrand 100 leading brands were represented, with more than 22,000 people from the advertising and marketing communities...

BRANDCHANNEL
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EVENTS

Affiliate Summit
AFFILIATE SUMMIT
January 28-30, 2020
These high-level decision makers are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-e...

Social Media Strategies Summit : SAN FRANCISCO
SOCIAL MEDIA STRATEGIES SUMMIT : SAN FRANCISCO
February 04-06, 2020
SMSsummit is your reliable source for the latest best practices in social media marketing. Over the course of 3 days, we craft the perfect balance of case studies, deep-dive and how-to sessions all to equip you with the tools and strategies you need to create a strong-performing, engaging social med...