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EVENTS

Affiliate Summit
AFFILIATE SUMMIT
January 28-30, 2020
These high-level decision makers are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-e...

Social Media Strategies Summit : SAN FRANCISCO
SOCIAL MEDIA STRATEGIES SUMMIT : SAN FRANCISCO
February 04-06, 2020
SMSsummit is your reliable source for the latest best practices in social media marketing. Over the course of 3 days, we craft the perfect balance of case studies, deep-dive and how-to sessions all to equip you with the tools and strategies you need to create a strong-performing, engaging social med...

Advertising Specialty Institute

SHARESHARESHARE
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry. ASI connects suppliers and distributors through ASI’s robust industry-leading network, which boasts over 25,000 supplier and distributor members. ASI members have access to the world's most powerful promotional product network, ESP, where three out of every four promotional product searches occur.
SHARESHARESHARE

RELATED NEWS


Marketers are increasing their budgets for ‘main media advertising’, even as overall marketing budget growth stalls, as companies look to build brand recognition and expand customer bases despite political and economic uncertainty. Following a surprise return to growth in the opening quarter of the year, the IPA Bellwether report for the second quarter shows overall growth has stalled, with the net balance of marketers increasing spend falling from 8.7% to 0.0%. While 20% of panel me...
MARKETINGWEEK
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During his keynote address at this year's IFA Convention, Gary Vaynerchuk polled the audience to see how many people spent the majority of their TV viewing time watching network and cable television vs. streaming video online. To the surprise of many, the majority of hands went up for streaming video. The franchise community is not alone in their viewing preferences. A Pew Research Center survey conducted in August reported that the Internet is closing in on TV as a source of news in the U.S...
FRANCHISING.COM
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Marcia Church was annoyed to find Clive Palmer's election ads on Jewels Fantasy, the mobile game she often plays with her grandson.The ads were served by Google's online advertising network, but Ms Church, 62, saw similar messages when she used the company's search engine."If I Googled an upholsterer for my husband's car, it would come up," she saidShe is far from alone at being frustrated by the mining magnate's tactics and the deluge of election messages online.Th...
ABC.NET
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This week, Facebook announced its new plan to help small businesses meet their Facebook and Instagram advertising goals. They recognize that small businesses can lack time and resources to advertise on social media, so they have created a new tool to make this process easier on them: Facebook Automated Ads."We know small business owners are strapped for time, which is why we're committed to building tools that save you time and enable you to focus on the parts of your business you love....
SOCIALMEDIATODAY
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Facebook is rolling out a series of new tools aimed at small and mid-sized businesses on Tuesday, three days into Small Business Week: an Automated Ads platform, video editing features and appointment booking capabilities.With over 90 million small businesses on Facebook, we’re proud to play a role in helping business of all sizes grow and create jobs,” said Facebook.Automated Ads. Small businesses now have a tool that will automatically create up to six different versions of an ad t...
MARKETINGLAND
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Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad platforms. That’s about a million fewer ads than it removed in 2017. However, the ad giant said the number of advertiser accounts it terminated last year nearly doubled from the previous year to nearly one million. Sectors targeted for clean up. For-profit bail bond services, addiction treatment services, third-party tech support, ticket resel...
MARKETING LAND
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The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting technology. Nielsen announced Thursday that it will acquire Sorensen Media as a step toward providing an end-to-end addressable TV ad delivery solution. The global analytics company also unveiled its Advanced Video Advertising Group, a “technology, product and commercial initiative” focused on the expansion and innovation of addressable TV advertising. Nielsen plans ...
MARKETING LAND
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Developer outcry and a study on the performance of content blockers seem to have changed the company's mind. Last month Google was set to move forward with a change that would have disabled most blocking and content filtering capabilities of Chrome extensions by deprecating the webRequest API. The stated rationale was improved privacy, security and page load times. Now Google has reversed itself, after developer objections and a study that seemed to contradict one of its central assertions. ...
MARTECH TODAY
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Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about "buy vs. build." Transparency and attribution are two topics that continue to end up on marketers’ agendas. Do we have visibility into how ads are performing? Are our ad budgets optimized and driving net-new revenue? Unfortunately, many marketing teams are still left with these questions unanswered. They’ve grown tired of ...
MARKETING LAND
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A few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the show they’re watching. Hulu is currently testing the ad with Coca-Cola and Charmin, and expects to make it generally available for select content by next quarter. The availability of this type of ad is the clearest sign yet that advertisers are acknowledging the marked rise in streaming video viewing, and a shift in how people consume media. But is the...
MARKETING LAND
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EVENTS

Affiliate Summit
AFFILIATE SUMMIT
January 28-30, 2020
These high-level decision makers are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-e...

Social Media Strategies Summit : SAN FRANCISCO
SOCIAL MEDIA STRATEGIES SUMMIT : SAN FRANCISCO
February 04-06, 2020
SMSsummit is your reliable source for the latest best practices in social media marketing. Over the course of 3 days, we craft the perfect balance of case studies, deep-dive and how-to sessions all to equip you with the tools and strategies you need to create a strong-performing, engaging social med...