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Adventures Digital Agency
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Twitter | January 28, 2020
Tech companies often find themselves in the midst of controversies and there is no exception for Twitter as well. From harassment cases, child abuse, to leaked account information – the micro-blogging network has faced, apologized, and rectified it all. Now, it has another issue creeping on its back. And this one involves the advertisers. Last week, BBC News revealed that anyone could pay to target the site’s most hateful users with ad campaigns. For example, ads targeted with keywor...
Google | February 13, 2020
An update to Google Ads will make it easier to determine how campaign changes impact ad performance. Going forward, advertisers will be able to view campaign changes annotated in their performance charts. Previously, it wasn’t as easy to review change history alongside reporting data. Now, with the data being shown on one screen, advertisers can better understand the impact of specific changes on their campaign performance....
Opal | December 01, 2021
Khoros, an award-winning leader in digital-first customer engagement software and services, and Opal, a next-generation leader in marketing planning, announced an expanded partnership to enable enterprise companies to work more efficiently and effectively across marketing channels.
The expanded partnership of Khoros and Opal empowers marketing teams across the globe to leverage the planning power of Opal to visualize and produce campaigns with Khoros' industry-leading solution...
CM Group | October 25, 2021
CM Group, a portfolio of martech companies focused on multichannel digital marketing, announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies referenced in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs, which orchestrate marketer communica...
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