Adthena

Likedin | March 31, 2020

In a newly published paper, LinkedIn describes the internal approach it’s taken to pairing product testing with economic metrics to lower users’ barriers to networking opportunities. The company claims that across thousands of A/B tests it analyzed, the approach reshaped research and design practices across teams, increasing understanding of the underlying causes of inequality. As the coauthors of the paper point out, even products that appear to have been designed in a &ldquo...

Stickyeyes | May 29, 2020

Leeds digital marketing agency Stickyeyes has revealed a new management structure and launched a Life Sciences division. Glen Conybeare, previously Chief Commercial Officer, has been promoted to Managing Director of the agency, while Phil Kissane moves to Group Managing Director of the wider Stickyeyes Group. Kissane will have operational responsibility for both Stickyeyes and its Peterborough-based counterpart Zazzle Media. The agency, which became part of the Reprise Network after its a...

OMNI CHANNEL MARKETING

Treasure Data | March 23, 2022

Treasure Data announced a strategic partnership with Sinch to offer more personalized and engaged conversations with customers across various channels. Treasure Data is an award-winning enterprise customer data platform (CDP), while Sinch is a global leader in mobile customer engagement and cloud communications. This partnership will address the needs of businesses to create effective mobile channel communications using real-time profiles. It will also facilitate 360-degree customer interactions...

Brand Keys | April 13, 2020

With an increasing number of states issuing stay at home directives, “essential” businesses remain open. “But it’s all a little idiosyncratic and haphazard,” said Robert Passikoff, president of Brand Keys, the New York-based brand engagement and customer loyalty research consultancy (brandkeys.com). “What’s deemed ‘essential’ in one state may differ in other jurisdictions.” But throughout the COVID-19 pandemic, one business sector that ...