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MARKETING STRATEGY

Vulture | October 26, 2021

Vuture, the enterprise-technology leader for professional services, announced Vuture Connect, which allows partners to send personalized emails to select clients from the palm of their hands. Marketers can empower partners to easily create and send emails to contacts using a flexible set of parameters that works through an integration with LexisNexis InterAction or without a CRM. Vuture Connect brings the best of personalized email to the mobile phone. Now marketing teams can expa...

Tech Data | August 26, 2020

Tech Data and Druva are joining forces for the first time. The distributor will offer Druva’s SaaS data protection platform in North America. The companies also are considering product launches in additional markets. Druva’s SaaS data protection platform protects and manages enterprise backup data across the data center, cloud and endpoint workloads. It is delivered as-a-service and is built on AWS....

MARKETING STRATEGY

Zoomd | March 29, 2022

Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd. (collectively, "Zoomd" or the "Company"), the marketing tech (MarTech) user-acquisition and engagement platform, today announced its acquisition (the "Transaction") of Albert Technologies Ltd. ("Albert") on March 27, 2022. Albert is a U.S.-based artificial intelligence marketing platform for advertisers, driving fully autonomous digital campaigns for some of the world's leading brands. ...

Google | February 06, 2020

Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users. In an email sent out to Google Ads advertisers, the company says Shopping ads will be eligible to appear on Gmail starting on the week of March 4, 2020. This includes both Product Shopping ads and Showcase Shopping ads. When Shopping ads are rolled out to Gmail, data will be reported under the Google Display Network. Standard Shopping campaigns will be automatically enabled to run on Gmai...