Adinnovation

Stratus Technologies | June 16, 2020

Stratus Technologies, which has been selling fault-tolerant computer systems for 40 years, is amid a rebirth. As part of a corporate self-evaluation, the company drastically pared down its channel partners from about 1,500 to 280. "Our goal is to work closely with fewer partners to drive sales higher," said Mike Bradshaw, senior director of global channels and partner ecosystem at Stratus Technologies, based in Maynard, Mass....

MULTI CHANNEL MARKETING

InfluencerActive | October 06, 2021

Leading Business Influencers with Extensive Networks Join Global Digital Platform to Help Boost Marketing Campaigns of B2B and B2C Brands InfluencerActive, Inc. today announced the global launch of the world’s first business influencer digital marketplace, featuring more than 200 highly networked, leading business influencers for B2B and B...

SOCIAL MEDIA MARKETING

Twitter | December 01, 2021

India-born, tech-savvy Parag Agrawal has been appointed as the new CEO of Twitter. All set to take Twitter to the next level by strategizing policy and strengthing campaigns. Twitter announced one of the biggest news of the decade that an Indian, Parag Agarwal, the IIT-Bombay graduate, is the new CEO of Twitter. He joined Twitter as a software engineer in 2011. Later on, he was appointed as a chief technology officer in 2017. He was also part of top tech companies...

CONTENT MARKETING

ZoomInfo | June 09, 2021

ZoomInfo, a worldwide leader in go-to-market intelligence solutions, today declared it has obtained Insent, an authoritative conversational marketing platform that classifies website visitors in real time, utilizes artificial intelligence (A.I.) and advanced lead routing rules to commence real-time conversations, and upsurges conversions. Typically, chat is a tool that teams have neglected to practice because they lack trustworthy intelligence about the buyers on their websites. T...