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EVENTS

Affiliate Summit
AFFILIATE SUMMIT
January 28-30, 2020
These high-level decision makers are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-e...

Social Media Strategies Summit : SAN FRANCISCO
SOCIAL MEDIA STRATEGIES SUMMIT : SAN FRANCISCO
February 04-06, 2020
SMSsummit is your reliable source for the latest best practices in social media marketing. Over the course of 3 days, we craft the perfect balance of case studies, deep-dive and how-to sessions all to equip you with the tools and strategies you need to create a strong-performing, engaging social med...

Ad2pro media solutions

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2adpro is a unique global design and technology services company that develops and delivers creative content, cost efficient implementation, and technology solutions to the world’s leading brands and media companies.
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The Facebook News Feed is dying out, and may soon be gone entirely. In this post, I’ll explain why I’m making this assertion, the events leading up to the death of the News Feed and what it all means for the future of Facebook marketing. I'll also outline four takeaways that will help boost your marketing in a post-News Feed era. If you want to better prepare yourself, and your business, for the next stage of Facebook marketing, this is the post for you....
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The chances are you already have a college degree, although a lot of people don’t. But now you have to decide whether it’s worth the time and effort to acquire an advanced degree in your chosen field. Digital marketing is well-known for being a field where there are no degrees targeted specifically at it. The company DigitalMarketer has unveiled a digital certification aimed at training new digital marketers for the real world of work. This could very well spell a major change in the...
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Understanding the role smartphones play in consumers’ path to purchase is only going to get harder as mobile ad spend rises, so what are the challenges and how can marketers look to overcome them? Every year in recent memory has been hailed ‘the year of mobile’, but as smartphone use grows and ad spend rises it is becoming increasingly vital – yet challenging – to attribute sales to mobile and understand its place in the path to purchase. So is the advertising indus...
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In the world of influencer marketing, the number of followers or subscribers an individual has is a key metric. For companies that look to connect influencers to brands, the number of people that an influencer can reach is an important part of the initial pitch. Even if there is no guarantee that a brand’s message will connect with said audience, having a lot of followers at least means that a certain amount of people is going to see it. But what if a proportion of those followers are fake...
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Email blasts are a time-honored tradition in email marketing where a business sends one email to thousands of people simultaneously, often unsolicited. It’s an effective means of getting attention, but it’s not the type of attention brands should want. Like a man on a soapbox screaming into a megaphone, the email blasts annoy rather than inform and cause their recipients to avoid rather than engage. There is a much better way to send updates to recipients. Permission marketing tactic...
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The Interactive Advertising Bureau (IAB) Australia has released an industry handbook on affiliate marketing in a bid to better educate the market on this growing digital marketing technique.

The handbook is the first piece of work to come out of the association’s Affiliate Marketing Working Group, established in July, and outlines the mechanisms of affiliate marketing, different types of affiliates, key players and how to utilise technologies.

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EVENTS

Affiliate Summit
AFFILIATE SUMMIT
January 28-30, 2020
These high-level decision makers are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-e...

Social Media Strategies Summit : SAN FRANCISCO
SOCIAL MEDIA STRATEGIES SUMMIT : SAN FRANCISCO
February 04-06, 2020
SMSsummit is your reliable source for the latest best practices in social media marketing. Over the course of 3 days, we craft the perfect balance of case studies, deep-dive and how-to sessions all to equip you with the tools and strategies you need to create a strong-performing, engaging social med...