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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
TheCustomer | July 22, 2020
The brand engagements we choose to share are dependent on a number of key motivational factors. In the same way some marketers simply wished their efforts would “go viral” for a while, asking people to share something without a proper understanding of human motivation, is little more than wishful thinking.
You’ve just downloaded a new app and have been asked to ‘invite your friends’, do you do it? You’ve been awarded a ‘badge’ for si...
Twitter | March 04, 2020
Twitter confirmed it’s testing a new feature, called Fleets, which is similar to Instagram and Snapchat stories. Kayvon Beykpour, product lead at Twitter, made the announcement and previewed how it will look....
The Pedowitz Group | January 30, 2020
Marketing has been through an incredible amount of change over the last decade. We’ve seen our industry disrupted by an onslaught of technology desperately trying to solve the gap between how the customer buys in our rapidly-changing digital world – and how we as businesses can engage and serve them.Ten years is a long time to see many, many trends come and go, but have the challenges really changed?Here at The Pedowitz Group, we don’t think so. Unfortunately, the p...
Facebook | February 04, 2020
Cyber fraud and scam isn't a new thing on the internet, and this time a new form of it has been discovered a deceptive way of editing social media posts. A Research group based in Israel explains that social media users (particularly on Facebook, LinkedIn, and Twitter) can become a victim of this cyber manipulation technique. Bad actors basically take advantage of post editing feature on social network that gives them the opportunity to change the originally posted content, including its dat...
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