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EVENTS

CEPE Annual Conference + General Assembly 2019
CEPE ANNUAL CONFERENCE + GENERAL ASSEMBLY 2019
September 18-20, 2019
Industrial manufacturing is in turmoil due to business pressures, market trends, and new technologies. This development has also left its mark on our industry. This year's CEPE Conference will address a range of issues that will impact on our industry, with a particular focus on the trends and h...

Brand Storytelling & Content Marketing
BRAND STORYTELLING & CONTENT MARKETING
September 19-20, 2019
Content reigns supreme these days, which means you have to get to the heart of your story quickly to command your audiences attention. That’s why it’s crucial to know how to identify your organization’s stories and tailor that content to resonate with employees and customers. Atten...

451 Agency

451 Agency is an award-winning, fully integrated marketing, advertising, and communications agency that specializes in creative design, advertising, public relations, digital marketing, media buying, experiential events, and content marketing. Headquartered in Boston with offices in New York and Los Angeles, 451 Agency brings the big ideas that help Ignite Brand Love.

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William Mills Agency, the premier public relations and content marketing firm focusing on the fintech industry, today announced that they have been chosen to provide strategic public relations services and content marketing to Paragon Application Systems....
BUSINESSWIRE
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Some say user data is the new oil, such are the potential profits to be made from its harvest. Just as pertinently, user data is an important political currency. In fact, it runs much deeper than oil, as we’ve seen in recent electoral scandals that have only hinted at the power of the analysis and exploitation of online data. Corporations and governments alike are familiar with the concept of unscrupulously adapting their marketing techniques to sway the behavior of online users. We can on...

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That, reportedly, is what the Facebook-owned company is developing, which would enable it to maximize the potential of shopping on the visual platform, without risking the current Instagram user-experience in a significant way. The app which may be called IG Shopping - would let users browse collections of goods from merchants that they follow, and purchase them directly within the app. The direct connection between Instagram’s main app and its proposed shopping channel is essential &ndash...
SOCIAL MEDIA TODAY
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The first step to a successful online marketing strategy is looking closely into the overall requirements of your company. More often than not, however, the effectiveness of a marketing strategy is offset by the inability to measure up what is really required. In some cases, it might even be counterproductive: which is why it is the CMO’s job to tackle efficiency questions for the best results. In this article, let us explore some of the yardsticks by which to measure the effectiveness of ...
BUSINESS2COMMUNITY
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It’s not just SEO hype — search is becoming more data-driven, and metrics like goal conversions and user engagement are more important than ever.All signs point to a shift in how we use search engines to navigate the internet. Google’s Knowledge Graph, Knowledge Vault, and Accelerated Mobile Pages projects, for example, are clearly designed to provide snippets of data to mobile users. This is significant, as Google’s continued existence relies on its dominance of the cont...
MARKETING TECH NEWS
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From Brexit and hacking scams to zero-based budgeting and the rise of the digital duopoly, 2016 has been a busy year. And it wouldn’t have been the same without the Marketoonist’s take on the industry to get us through. Here are some of his top cartoons from the past year....
MARKETING WEEK
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EVENTS

Brand Storytelling & Content Marketing
BRAND STORYTELLING & CONTENT MARKETING
September 19-20, 2019
Content reigns supreme these days, which means you have to get to the heart of your story quickly to command your audiences attention. That’s why it’s crucial to know how to identify your organization’s stories and tailor that content to resonate with employees and customers. Atten...

CEPE Annual Conference + General Assembly 2019
CEPE ANNUAL CONFERENCE + GENERAL ASSEMBLY 2019
September 18-20, 2019
Industrial manufacturing is in turmoil due to business pressures, market trends, and new technologies. This development has also left its mark on our industry. This year's CEPE Conference will address a range of issues that will impact on our industry, with a particular focus on the trends and h...