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EVENTS

Affiliate Summit
AFFILIATE SUMMIT
January 28-30, 2020
These high-level decision makers are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-e...

Social Media Strategies Summit : SAN FRANCISCO
SOCIAL MEDIA STRATEGIES SUMMIT : SAN FRANCISCO
February 04-06, 2020
SMSsummit is your reliable source for the latest best practices in social media marketing. Over the course of 3 days, we craft the perfect balance of case studies, deep-dive and how-to sessions all to equip you with the tools and strategies you need to create a strong-performing, engaging social med...

2e Creative

SHARESHARESHARE
2e Creative is an award-winning full-spectrum brand communications firm specializing in medical, healthcare, science and technology brands. We help clients field powerful, strategically grounded communications solutions by providing results-driven strategic and creative leadership across a broad spectrum of media and marketing disciplines.
SHARESHARESHARE

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The rise of digital advertising has brought unparalleled opportunities to target ads and improve performance. With programmatic campaigns, computers can manage ad placements across thousands of sites to target the right audience, at the right time, right across the web. Or so goes the theory. In practice, programmatic advertising is wide open to abuse. A 2017 forecast by media buying giant GroupM predicted that digital advertising would account for 77% of all new spending that year, while televi...
MARTECHTODAY
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Havas Media Group recently announced the appointment of seasoned media and marketing specialist, Karl Wu as CEO for Greater China.
Based in Beijing, Karl will be responsible for Havas Media Group’s brands Havas Media and Arena Media, as well as Havas Group pure player agencies Socialyse, Affiperf, Ecselis and Mobext. The media group currently has five offices in China, Hong Kong and Taiwan.
Karl joins the agency with an impressive track record in integrated marketing and adve...

EXCHANGE4MEDIA
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With an eye on transparency, Facebook is expanding the services that support its “Ad Library.” Previously called the Ad Archive, the new Ad Library is expanding its database beyond political ads and Pages. Interested parties can now search through all active ads any Page is running. The new Ad Library is also adding more information about Pages, including their creation date, previous Page merges, and name changes. This could make it more difficult for bad actors to avoid scrutiny si...
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New York City and Lexington, KY – September 12, 2016 – Viamedia, the largest independent cable TV ad management company, announced today that Becky Jones, who has served as the company’s senior vice president, marketing & research, has been promoted to chief marketing & people officer, a new position created to drive Viamedia’s unique employee and customer service culture.
As one of Viamedia’s very first employees and recipient of numerous industry aw...

VIAMEDIATV
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Accenture's Spanish subsidiary has inaugurated a new centre designed to help European clients develop digital marketing content in a multitude of formats and languages. The Accenture Interactive Center of Excellence will be located in the southern city of Malaga and will specialise in the production of digital marketing content, from banner ads and social media posts to websites and videos for marketing companies. Accenture added that over the next two years it will be looking to fill an ant...
TELECOMPAPER
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Even the most forward-thinking businesses struggle with marketing in today’s fast-paced digital world. The online marketing landscape is notoriously unstable, complex and dynamic. In order to grab hold of your marketing, you need to know how you stack up....
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EVENTS

Affiliate Summit
AFFILIATE SUMMIT
January 28-30, 2020
These high-level decision makers are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-e...

Social Media Strategies Summit : SAN FRANCISCO
SOCIAL MEDIA STRATEGIES SUMMIT : SAN FRANCISCO
February 04-06, 2020
SMSsummit is your reliable source for the latest best practices in social media marketing. Over the course of 3 days, we craft the perfect balance of case studies, deep-dive and how-to sessions all to equip you with the tools and strategies you need to create a strong-performing, engaging social med...