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EVENTS

Affiliate Summit
AFFILIATE SUMMIT
January 28-30, 2020
These high-level decision makers are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-e...

Social Media Strategies Summit : SAN FRANCISCO
SOCIAL MEDIA STRATEGIES SUMMIT : SAN FRANCISCO
February 04-06, 2020
SMSsummit is your reliable source for the latest best practices in social media marketing. Over the course of 3 days, we craft the perfect balance of case studies, deep-dive and how-to sessions all to equip you with the tools and strategies you need to create a strong-performing, engaging social med...

121 Marketing

SHARESHARESHARE
121 Marketing is led by an experienced internet marketing veteran that founded the company on the principle of providing outstanding online marketing services that deliver real results for our clients.Since our founding in 2010, we are consistently recognized as a leader in our industry by multiple 3rd party review sites.
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RELATED NEWS


Most B2B marketers believe in account-based marketing (ABM). But it’s still a relatively new practice, according to the 2018 ABM Benchmark study, a report by ITSMA, the marketing community that pioneered the idea in early 2002; Demandbase; and the ABM Leadership Alliance. Of those surveyed, 52% have been implementing ABM for less than one year. In contrast, 32% have had a program for one to two years, and 17% have had a program for three years or more. Still, ABM now takes up 28% of the av...
MEDIAPOST
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Facebook’s  founder is facing pressure to accept an invite from eight international parliaments, with lawmakers wanting to question him about negative impacts his social network is having on democratic processes globally.Last week Facebook declined an invitation from five of these parliaments.The elected representatives of Facebook users want Mark Zuckerberg  to answer questions in the wake of a string of data misuse and security scandals attached to his platform. The internation...
TECHCRUNCH
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Google  has announced changes to the licensing model for its Android mobile operating system in Europe,  including introducing a fee for licensing some of its own brand apps, saying it’s doing so to comply with a major European antitrust ruling this summer.In July the region’s antitrust regulators hit Google with a recordbreaking $5BN fine for violations pertaining to Android, finding the company had abused the dominance of the platform by requiring manufacturers pre-instal...
TECHCRUNCH
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The primary difference between digital marketing and traditional marketing seems to be the complexity of it all. Getting a marketing funnel to work online is much more challenging for most people than sending a direct mail campaign used to be. Attending a trade show was always more straightforward that ensuring the right clicks were hitting the right landing page and all the leads are getting scored for the sales team to close....
BIZJOURNALS
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The details are still being worked out, but in the short term, some of the programs will remain subscription-based while some will become ad-supported. That means potential advertiser opportunities in the form of sponsorships or new ad inventory against the ad-supported Originals. We’ve learned that new sponsorship opportunities and new inventory that may become available in Google Preferred are some of the options currently on the table. Google Preferred is an advertising program that let...
MARKETING LAND
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While some brands such as McDonald’s and RBS have resumed spending on YouTube, the majority including M&S, Tesco and Pepsi have not as they wait for ‘guarantees’ from Google....
MARKETING WEEK
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EVENTS

Affiliate Summit
AFFILIATE SUMMIT
January 28-30, 2020
These high-level decision makers are comprised of online publishers, influencers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-e...

Social Media Strategies Summit : SAN FRANCISCO
SOCIAL MEDIA STRATEGIES SUMMIT : SAN FRANCISCO
February 04-06, 2020
SMSsummit is your reliable source for the latest best practices in social media marketing. Over the course of 3 days, we craft the perfect balance of case studies, deep-dive and how-to sessions all to equip you with the tools and strategies you need to create a strong-performing, engaging social med...