Channel.Report: 2017 Commerce Trends

2017 Commerce Trends

With the exponential growth of internet marketing and online advertising, the customer’s journey to making a purchase has grown longer, often including a myriad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their options and do their research before buying. Gaining new customers requires a lot up front. You help them find your site, often through expensive advertising or brand awareness campaigns, and then spend time optimizing the shopping experience to convert the sale. But converting them to repeat customers can be far easier if you use the right approach.

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