. https://www.socialmediatoday.com/news/we-only-need-great-content-marketing/554631/
blog article
Great content marketing is about more than just publishing content. Your content has to stand out - it's got to be truly great. On this episode of the Modern Marketing Engine podcast, Bernie hosts Stephanie Stahl, the General Manager of the Content Marketing Institute. She says that the companies doing content marketing really well are those that are providing the best content. They publish content that is aimed at connecting with audiences emotionally about things that really matter to them. Listen to this episode to learn how brands are doing great content marketing, why webinars are still very effective, what isn’t working for content marketing, and why having a clear picture of your audience's content consumption preferences is one of the most important things to understand. As GM of the Content Marketing Institute, Stephanie brings a wealth of experience to this topic, so be sure you listen! READ MORE