. https://blog.serchen.com/top-6-saas-marketing-strategies-to-improve-lead-generation/

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TOP 6 SAAS MARKETING STRATEGIES TO IMPROVE LEAD GENERATION
Learn how SaaS marketing strategies including, email marketing, content marketing, online quizzes, referrals, influencers and free premiums can boost lead generation. Modern SaaS businesses are facing a real challenge when it comes to generating more leads. It’s more affordable to reach new audiences than to invest in retaining old ones. While this may be so for well-organized businesses, startups have little to no benefit to gain from this strategy.
Startups have to make things work in a fiercely competitive SaaS environment.
Improving lead generation becomes a top priority, especially if your consumer pool includes only your closest collaborators, partners, and friends.
ZOE STIMPSON READ MORE