. https://www.demandgenreport.com/features/industry-insights/strong-use-cases-emerging-for-ai-powered-marketing-applications

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STRONG USE CASES EMERGING FOR AI-POWERED MARKETING APPLICATIONS
The addition of artificial intelligence (AI) to the traditional marketing ecosystem can help businesses leverage real-time customer interactions to automate routine tasks and personalize responses to convert more leads. Many tools in the marketing tech stack including marketing automation, customer relationship management systems and content management platforms incorporate AI to some degree already, and it is becoming more pervasive. AI is already being applied by many B2B marketers with substantial success. According to the most recent Gartner Marketing Technology Survey, marketing leaders rated AI as their first choice of emerging technologies that will have the greatest positive impact on marketing over the next five years. The growing use of automated chatbots, text and other tailored marketing messages all require a strong AI foundation to provide a more human-like interaction, the report noted. KIM ZIMMERMANN READ MORE