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Reuters Events Launches Strategic Marketing USA Setting the Future of Marketing

August 26, 2020 / JASMINE KEES

The last 6 months have been a whirlwind and keeping up with customer expectations is almost impossible, let alone getting campaigns together in a timely manner. (You’re not alone, it’s been a tough slog.)

Consequently, most of the marketing community - not unlike the rest of the world - are exhausted and anxious to get their strategy back on track.

Here’s where we come in… Reuters Events: Strategic Marketing USA (Nov 5-6, Online & On-Demand) brings together 5000+ CMOs and marketers to set benchmarks, showcase innovation, and map the future of marketing – a future where brands are purpose-driven, campaigns are intelligently data-backed, and innovation drives growth.

Sign up now!

Strategic Marketing USA (Nov 5-6, Online & On-Demand) is another edition to Reuters Events strategic series of board level meetings. Rather than discussing the how to’s of marketing, this is the meeting place of the world’s most influential CMOs where news will break, benchmarks will be set, and marketing leaders attending will pioneer the way forward. With a huge focus on interactivity, this meeting is set to be a 2020 must-attend.

Four essential themes for 2020:

• CMO Strategy & Trends: CMOs share their plans for keeping brand relevancy in an ever-changing world, honing brand purpose, reinventing a legacy, and creating a culture of innovation.

• Customer Insights & Understanding New Consumer Behavior: Customer needs, wants and expectations have changed. It’s time to fully understand your customer and their journey to unlock data-driven personalized experiences.

• Agile Content & Creative: Cut through the noise with impactful interactions that inspire and create a lasting connection. Use this shared global experience to connect on an emotional level, telling stories that are hyper relevant, but grounded in brand.

• Digital, Social & Influencers: As we follow social-distancing guidelines, the channel of choice for many is social and influencers are at their most impactful. Video, influencers and the formula for social success.

Check out the detailed Strategic Marketing USA agenda here!

“Thinking it terms of functional boundaries – where marketing produces “traffic” and product drives “conversion” and customer service “saves” the experience, is very much outdated. The role of the CMO, or a chief growth officer, is to do everything it takes to drive the growth of the business – be it through advertising, PR, product, or customer service. We need to stop being functional specialists, often speaking about the brand most of the time, and become true business leaders, who are able to use a wide toolbox of functional expertise to grow the business.” - Alex Weinstein, Senior Vice President, Growth, Grubhub

CMOs and marketing leaders shaping the future of marketing weigh in as speakers, including:

Penny Baldwin, CMO, Qualcomm
Ira Rubenstein, CMO, PBS
Evan Jones, CMO, Fender
Leela Srinivasan, CMO, SurveyMonkey
Kevin Peck, SVP, Global Branding, AT&T
Andrew Strickman, Chief Creative Officer, com
Doug, Jensen, SVP, Estée Lauder
Alex Weinstein, SVP Growth, Grubhub
Connie Chan Wang, Director, Global Brand Marketing, LinkedIn
Erica Chan, Head of Brand and Marketing, com

View the full speaker line-up for Strategic Marketing USA!

“Brilliant brands, brilliant missions, and brilliant minds all in one place to share, listen, and learn from – it’s a collaborative, crowdsourced economy” – Alison Herzog, Director, Global Social Business & Digital Strategy, Dell

Reuters Events: Strategic Marketing USA will be live November 9-10th and available on-demand for a limited time after. Primarily made up of CMO case studies and panel discussions, the agenda will feature discussion streams and Q&A from the audience consistently throughout the two days. Additional workshops and roundtables will also be run sporadically throughout and following the summit. Attended by 5000+ marketing leaders, this is the must-attend meeting of 2020.

Registration is free for a limited time only, so check out the website here!

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