. https://thecustomer.net/first-coauthored-research/

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SHARESHARESHARE
PROMISCUOUS AND DRIVEN: DISCOUNT RETAIL SHOPPER [RESEARCH]
How brands can leverage the Discount Retail Shopper mentality to deliver cross-category results.

I’ve mentioned this fact before but one of the best things about this job is that I get to interact with some very bright people on topics that are shaping our business world. And one of the ancillary benefits to that is that I get a view to a LOT of consumer research, which gives me something of a unique perspective on what research is being produced, as well as the value and purpose of it.  As you might imagine, some of it is truly insightful and eye-opening and some of it is, well, less than that.
MIKE GIAMBATTISTA READ MORE