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NEW WAYS TO USE HASHTAGS IN YOUR SOCIAL MEDIA MARKETING
Almost everybody on social media uses hashtags, likely including your brand. But even though hashtags are ubiquitous, that doesn't mean they are always used most optimally when it comes to garnering the most attention. Your goals: make the most out of your wording; cover the right consumer communities; don't over- or undertag; and check your progress consistently to see how your efforts are playing. Here are the freshest, most creative, and most effective ways you should use hashtags to boost your marketing power right now. New data from Sprout Social suggests turning to your customers to see how they are specifically using your hashtags in their posts and reviews about your brand and following suit. While it's good not to overuse hashtags in a single specific post (more in that a bit later), you definitely want to tap into every existing hashtag you see that is garnering attention and traffic for your brand. You can do this by using these hashtags in a spread-out fashion in a series of posts over a number of hashtags. LISA MULCAHY READ MORE