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IPG MEDIABRANDS ROLLS OUT NEW HEALTHCARE AGENCY HEALIX
IPG Mediabrands is rolling out a new healthcare-focused media agency call Healix, the company confirmed Thursday.

The new shop has been in the works for months and Mediabrands has tapped talent both inside and outside the company for the new agency which will serve a roster of new and existing clients including Merck, Teva, BMS and Takeda.

A Mediabrands rep stressed however that the new shop will not be involved in servicing Johnson & Johnson which will continue to be served solely by J3 the dedicated entity within UM.  

Back in April the company tapped healthcare marketing veteran Jeffery Erb to oversee the setting up and launch of the new operation. He’ll serve as Healix President, North America and report to Mediabrands NA COO Chris Loll.

Previously Erb was SVP and Managing Director at Alliance Life Sciences, a consultant, tech and data solutions company for the pharmaceutical and medical device business sectors.

Also joining Healix is Peter Duffy who serves as growth director. He joined the company in August from Harte-Hanks where he was VP Health Marketing and led the healthcare business development team.
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