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. http://www.socialbeat.in/2016/07/22/design-can-help-tell-brand-story/
blog article
SHARESHARESHARE
HOW DESIGN CAN HELP TELL A BRAND STORY
Those four words, when combined, either embraces nostalgia or a magical moment about to be told… a story! Story telling has been prevalent since the days of cave writings. However, as mankind progressed, new technologies emanated; and with superhighways of online interactions, brands are constantly swimming against a ferocious tide of customer attention. In a world where information is prevalent, visual design aids to strategize further by informing, engaging and delighting the audiences. Good content & narrative makes a story alluring but a story viscerally explained and duly designed with the right tone, signals & aesthetics amplifies the content, etching an ordinary experience into an extraordinary experience. That’s the power of visual storytelling! Having said that, how do we strategize design in our brand’s narrative? According to a study by Visual Teaching Alliance, 90% of information transmitted to the brain is visual. A logically thought out visual design strategy with the right elements of photos, graphics, colors, type and videos swiftly connect the customers with the brand’s key values, garnering engagement to its true potential. However, a logical balance must be maintained in design as undue over telling the story may boomerang affecting the brand itself otherwise. READ MORE