. https://www.akio.com/en/blog/customer-experience-an-original-approach-to-communicate-efficiently/

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CUSTOMER EXPERIENCE: AN ORIGINAL APPROACH TO COMMUNICATE EFFICIENTLY
At a recent meeting of the French national association of marketing professionals (Club Adetem), Fréderic Lobermann, Director of Marketing and Public Client Experience at Orange, Daniel Le Doujet, Head of Sales at Système U Sud (French supermarket chain) and Audrey Pedemay, Head of Studies at IDECO, shared their views and visions of how to use the analysis of ‘customer experience’ as an original approach to creating new offers and communicating efficiently. READ MORE