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. https://socialmediaexplorer.com/digital-marketing/10-reasons-why-social-media-stories-will-energize-your-brand/
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10 REASONS WHY SOCIAL MEDIA STORIES WILL ENERGIZE YOUR BRAND
Social media marketing is constantly evolving, and just as brands are starting to excel in the options available, another exciting marketing tool enters the scene. Stories have arrived as a powerful, creative tool for engaging audiences. Originated by Snapchat and soon adopted by other social media networks, the story format permits users to post vertical, mixed-media pieces that vanish in 24 hours. Stories are similar to traditional posts, but have a unique structure that differentiates them. Despite their popularity, understanding how to best incorporate stories has been challenging for brands. Some marketers avoid using them altogether because they don’t understand how to incorporate them into their content strategy—which could ultimately cause a setback. So, why should stories be a key component of your social media strategy? Here are 10 reasons why MDG Advertising’s social media specialists say stories are worth adding: MICHAEL DEL GIGANTE READ MORE