B2B Trends: Harnessing the Power of First-Party Data
The past two years have forced marketers to adapt to a new normal:
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That nearly all marketing today is digital and that delivering engaging audience experiences is essential to getting the insights we need to drive pipeline and revenue.
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This report is based on data collected from webinars run on the ON24 Platform across the globe in 2021 and on activity taken place during active hours within the EMEA region.