B2B Trends: Harnessing the Power of First-Party Data
At a time when interactions with buyers have become overwhelmingly digital, B2B marketers have never had so much data available to them. But, just because marketers are dealing with more data doesn’t mean they’re dealing with better data. Marketing teams are still left to determine what data is actually helpful in achieving marketing goals . Quality is not the only challenge marketers face regarding
data. With regulations tightening and issues of privacy becoming more important, marketers are looking for ways to capture first-party data that’s not only permission-driven but also relevant.