What Marketers Need to Know to Address Digital Marketing in 2016

| May 3, 2016

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In the New Year, as marketers fine tune their marketing strategies around known customers and their actual behaviors, more awareness of the challenges associated with these people-based marketing strategies will surface. Marketers now understand that the tactics and platforms of years past cannot all identify and keep up with today’s on-the-go consumer or deliver on closed-loop attribution to continuously enhance profiles. This realization will lead to a new year of exploration, collaboration and evolving technologies that meet their demands.

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Salmat is a leading Australian marketing services provider. We help clients connect with their customers, week-in, week-out. Salmat's unique combination of targeted letterbox and online marketing channels enables clients to Reach, Convert and Serve their customers.

OTHER ARTICLES

New ways to use hashtags in your social media marketing

Article | March 18, 2020

Almost everybody on social media uses hashtags, likely including your brand. But even though hashtags are ubiquitous, that doesn't mean they are always used most optimally when it comes to garnering the most attention. Your goals: make the most out of your wording; cover the right consumer communities; don't over- or undertag; and check your progress consistently to see how your efforts are playing. Here are the freshest, most creative, and most effective ways you should use hashtags to boost your marketing power right now. New data from Sprout Social suggests turning to your customers to see how they are specifically using your hashtags in their posts and reviews about your brand and following suit. While it's good not to overuse hashtags in a single specific post (more in that a bit later), you definitely want to tap into every existing hashtag you see that is garnering attention and traffic for your brand. You can do this by using these hashtags in a spread-out fashion in a series of posts over a number of hashtags.

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8 Tips for Improving Team Communication on Digital Marketing Teams

Article | June 9, 2020

Team communication is more important and more challenging than ever right now. The COVID-19 crisis has put more pressure on web teams to deliver as consumers rapidly change their shopping habits and increase their time spent online. Plus, the new reality of working virtually has created communication challenges for businesses, as well as exacerbating existing ones. To overcome these difficulties and emerge as a stronger, more successful business, teams need to invest in fostering better collaboration. This means adopting a WebOps mentality, where teams work cross-functionally on web strategy and implementation. This organizational shift will help to improve productivity, drive results, and solve communication problems.

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Is Email Marketing Still Relevant in 2020

Article | February 25, 2020

Email marketing is still a relevant tool in 2020. However, you must use it creatively. Else, your email will get buried in the inbox. Keep in mind that an average user receives 126 emails each day. With that in mind, it can be challenging to reach out to your audience with email marketing. Despite that, most marketers are still using it and getting the most ROI from this tool. One of the reasons is that most customers want a brand to provide them with information through email. Furthermore, consumers said that their purchase decisions are determined by marketing emails they received. Then, 49% of users are saying that they want to receive promos through email from their favorite brands.

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Retargeting Statistics: An Alluring Element to Focus on Retargeting Strategy in 2021

Article | July 21, 2021

There are several marketing strategies and methods to promote your brand, but only a few of them provide afavorable response. Retargeting is one of them that gives marketers authority to attract its potential customers after losing them once. Moreover, its unique features assist in boosting the conversion rate by an incredible 161%. More than 97% of potential clients who visit your website for the first time leave without buying anything. They are lost forever unless you retarget them. Retargeting approach recalls your past website visitors who left without taking any action. Through retargeting statistics, you become more aware of your target audience and approach to show your visitors appropriate visuals or text ads when they visit other websites. There are different kinds of retargeting advertising platforms that marketers use to influence their visitors and increase their customer loyalty,such as Facebook retargeting, Google ads, LinkedIn ads, etc. Some of the marketers are confused about retargeting and remarketing. Bothterms are used these days interchangeably. The objectives of both are the same, but there is a slight difference between both of them. Retargeting Statistics Retargeting is an unavoidable marketing strategy that gives desired results. So let’s look at some of the valuable and essential retargeting statisticsthat can help you re-engage your potential customers and convince them to purchase your product or service. Website and Retargeting Only 3% of visitors come back to your website who visit for the first time and leave without purchasing anything.In other words, you can say approximately 97% of visitors leave the website without purchasing anything. It shows that you are losing the massive majority of traffic without doing anything wrong.Retargeting was invented to approach those visitors in a very sophisticated, relevant and, resourceful manner. That is the reason retargeting statisticsis beneficial to know the visitors and their requirements. Approximately 87% of businesses execute site retargeting.There are mainly four types of retargeting. Site retargeting is one of them broadly used by marketers hidden in Google Adwords setup. Site retargeting is a time-consuming process that maintains your quality score. It needs in-depth research and willingness to experiment to find the most effective approach. An appropriately executed retargeting campaigndecreases cart abandonment by 6.5%. Shoppers abandon carts for many reasons such as shipping issues, planning for in-store shopping, lack of payment options, etc. Digital Marketing Campaign Facebook is one of the best result-driven platforms for effectively executing marketing strategies. It has the biggest social network with more than 2 billion monthly users. It is also one of the most used platforms for practicing retargeting strategies. Near about 90% of businesses believe retargeting performs better than other digital marketing strategies. Search, email, display advertising, or other marketing strategies are considered less effective than retargeting. The ability to re-engage with the maximum of viewers who weren’t ready to convert upon their first interaction with your brand is what makes retargeting the most potentpiece of your digital marketing campaign. Online Visitors Perception 25% of online audiences are positive about seeing retargeted ads. They are happy to see retargeted ads as they are alluring and something that might be of interest. It evokes customers’ interest in purchasing products or services and boosts brand credibility. 70% of online visitors easily convert with retargeting. These users who visit a website are more likely to convert than those who are not retargeted. Retargeted ads empower the campaigns and boost click-through rates. The conversion rate for retargeting is 128% which variesbased on the niche or industry. Businesses and Their Marketing Goals 70% of businesses utilize retargeting to enhance brand awareness.Brand awareness is one of essential aspects as it is the first step of the marketing funnel. It allows your target audience to recognize and believe in your brand. Prominent businesses focus on building positive brand awareness and perception of the brandrather than only selling products. They believe that other brands cannot influence the buyer’s mind after creating authoritative brand awareness. More than 27% of e-commerce businesses are investing in retargeting. As a result,E-commerce retailers have experienced high ROI, gain insights, and received more sales by implementing retargeting. Retargeting is also cost-effective, which continuously evolves as technology becomes more advanced. Retargeting ads assist B2B marketers in reaching their marketing goals. As a result, more than 71% of customers get aware of the brand, sales enhance by 55%,and the lead generation boost by 39%. Retargeting is simply a fascinating and powerful tactic to reach desirableoutcomes. Different industries are investing their time, energy, and money in retargeting. For example,27% of retail, 17% of tech, 10% of healthcare, 9% of finance, 8% of education, 5% travel, and 4% of agency websites execute retargeting to reach their objectives. The number is increasing day by day as they find it a unique and result-driven strategy. 33% of businesses utilize retargeting to find new customers.In addition, over one-third of businesses found that retargeting insists customers share retargeted ads with their family or friends that help the brand to gain new customers. 46% SEO businesses believe retargeting is the most underused online marketing strategy.Despite the increasing popularity and awareness of the benefits of retargeting, it is still underused.Search engine marketers believe that retargeting assists SEO in performing better and enhances conversions. Final Thoughts Retargeting is a fantastic way to provide positive ROI, boosting sales and conversions, enhance brand credibility. The average CTR for retargeting ads is ten times higher than regular display ads. The marketers use different kinds of retargeting ads as per their requirements. Here are some common kinds: cross-channel retargeting, account-based retargeting, email retargeting, customer retargeting, buyer persona retargeting, etc. Retargeting ads have multiple benefits. It builds brand affinity, makes your SEO strategical approach efficient to perform better, and gives intended results. These retargeting statistics elaborates on the importance of retargeting in converting online visitors into long-term customers. It also shows that marketers found this strategy valuable and spend worthy. It is essential to keep best practices in mind for maximum benefit while using retargeting. Frequently Asked Questions What is retargeting, and why is it important? Retargeting is the process of reminding your website visitors of your product or service after they leave without purchasing your product or service. It gives authority to marketers to again attract its potential customers after losing them that helps in increasing the ROI of your campaign. Why is retargeting important for ads statistics? Retargeting is important to know more about the target audience, their interests, requirements so that you can show them relevant and informative ads soon. Knowing your audience better enhances your strategic approach. Why is retargeting essential for any marketing funnel? Retargeting helps all the seven steps of the marketing funnel to perform in a flexible and better way by re-engaging potential customers. It builds a strong connection with your target audience. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is retargeting, and why is it important?", "acceptedAnswer": { "@type": "Answer", "text": "Retargeting is the process of reminding your website visitors of your product or service after they leave without purchasing your product or service. It gives authority to marketers to again attract its potential customers after losing them that helps in increasing the ROI of your campaign." } },{ "@type": "Question", "name": "Why is retargeting important for ads statistics?", "acceptedAnswer": { "@type": "Answer", "text": "Retargeting is important to know more about the target audience, their interests, requirements so that you can show them relevant and informative ads soon. Knowing your audience better enhances your strategic approach." } },{ "@type": "Question", "name": "Why is retargeting essential for any marketing funnel?", "acceptedAnswer": { "@type": "Answer", "text": "Retargeting helps all the seven steps of the marketing funnel to perform in a flexible and better way by re-engaging potential customers. It builds a strong connection with your target audience." } }] }

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Spotlight

Salmat

Salmat is a leading Australian marketing services provider. We help clients connect with their customers, week-in, week-out. Salmat's unique combination of targeted letterbox and online marketing channels enables clients to Reach, Convert and Serve their customers.

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