What Is Internet Marketing & Why YouTube

|

article image
Then learn why YouTube is an essential part of any online marketing strategy. Marketing on YouTube can be one of your greatest sources for traffic... if you know how to utilize YouTube for marketing.

Spotlight

Excite Digital Media

Excite Digital Media is an innovative and cutting edge company that has been trail blazing the world of display advertising since their launch in 2007. Founded on the vision that no goal is too ambitious, Excite Digital Media has made their mark as a premium leader and global provider of innovative and robust online display solutions, by serving the most relevant ads to the right people at the right time. Leverage Excite Digital Media’s leading quality search network, which consists of thousands of local and international search engine sites and portals and partnerships with many NASDAQ-listed companies including Yahoo! Search Marketing, ASK.com, MSN-Bing and other market leading providers. We ensure that the sites we work with are of the highest quality, thus ensuring a safe environment for every ad we display. We stand behind our industry leading processes and technology and guarantee that any online advertising only runs on ‘brand safe’ inventory.

OTHER ARTICLES

COVID-19 Has Altered Paid Search: How Marketers Can Adjust Strategies

Article | August 5, 2020

When COVID-19 began spreading across the U.S., marketers scrambled to figure out how to respond. Sudden work-from-home mandates, cancelled business trips, postponed conferences and frozen budgets threw a wrench into usual expectations and plans. Users’ needs and online behaviors have changed in tandem, forcing marketers to meet them on their new terms. Search is more important than ever now because people are spending almost all of their time at home and online, consuming media, researching, browsing and shopping.

Read More

5 Tips to Use Ads, AI, and Social Media to Supercharge Your Sales

Article | August 5, 2020

Ads, AI, and social media have become the holy trinity of sales. Perfecting all three will help you become an unbeatable sales master whose path leads only to excellence. The road can be bumpy when you’re just starting out, but even the greatest masters were once apprentices. Patience, resilience, drive, and the following tips will help you reach your goals and supercharge your sales. There are numerous tactics for boosting sales, some more effective than others. Unless you’re just starting out, it’s safe to say you’ve already used some tried-and-true methods to keep your sales high. But times are evolving; new technologies keep emerging; consumer behavior and needs keep changing; all this is pushing you to transform as well.

Read More

How To Take Advantage Of Artificial Intelligence In Social Media Marketing

Article | August 5, 2020

Do you really know what Artificial Intelligence is and what it can do for business? Many concepts define this technology and the number of opportunities it provides. Still, the truth is that we could give you a specific definition adapted to the sector to which it is applied. In this post, we will talk about how to take advantage of Artificial Intelligence in social media marketing. Artificial Intelligence is an indispensable tool that can help in many sectors: medicine, education, public sector, tourism, financial, etc. In the last decades, we have witnessed the birth of other tools that have modified our capacities and, in many ways, the way we relate. Beyond the Internet and the result of this advance, social networks are born, which, like the Network of Networks, is also used in different sectors, connecting businesses, people, and redesigning forms of communication. The most exciting thing in our century is that Artificial Intelligence (AI) is poised to become the next technology of recent times. Like Facebook, in a few years, Artificial Intelligence in digital marketing and social networks will become such an essential pillar of our daily interactions that future generations will not be able to contemplate what life was like without it.

Read More

Effective Content Strategy for Email Marketing

Article | August 5, 2020

Content strategy is an integral part of email marketing. Without a content strategy, it isn't easy to run an effective and productive campaign. Creating a robust strategy provides the intended results and prevents in effective effort and unused financial resources. In addition, email marketing content is considered one of the best ways to reach many people and persuade them to buy your products or service. As a result, email marketing allows businesses to perform more effectively. Email marketing is an inexpensive form of marketing that delivers high ROI. When your audience subscribes to your emails, they expect something valuable in their inbox. Therefore, the challenge of email marketing is to deliver precisely what they are looking for. Unfortunately, some marketers find it challenging to execute it as they don’t have effective email campaign strategies. Your email marketing plan creates a unique experience for your customers. It helps in producing a cost-effective campaign and provides more value to your audience. It encourages your target audience to experience your products or services. Let’s understand the significance of content strategy for an email productively and concisely. Why Is Email Management Important? Content strategy for email helps brands to prepare and plan for reliable and cost-effective sources. It is the best way to connect with your target audience or customers and build a strong relationship with them. Approximately 54% of emails are viewed on a mobile device. You can experience higher conversion rates on mobile than any other medium by designing engaging and innovative emails. The best part of email marketing is that it is a two-way communication where you allow your customers to react to it. This communication helps create a solid content strategy for email and improves the quality of the same. Marketers use email to drive the target audience to your website, pick up the phone and call, or any other call to action. Email helps track delivery rates, unsubscribe rates, bounce rates, and click-through rates which give you a better understanding of how your email campaign is performing. These metrics also allow making an effective content strategy for email. Here are some vital statistics that show the importance of email marketing and a content strategy for the same. 70% of marketers are actively investing in content marketing. Approximately 78% of businesses have a team of one to three content experts. 77% of companies say they have a content marketing strategy. Email marketing has the highest return on investment for small businesses. The number of global e-mail users is set to grow to 4.48 billion users in 2024. 59% of B2B marketers prefer email for lead generation. 40% of B2B marketers claim that email newsletters are an essential tactic in their content marketing strategy. Email marketing is mainly used for lead generation (85%), sales (84%), lead nurturing (78%), and customer retention (74%). 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy, and 79% of B2B marketers find email to be the most successful channel for content distribution. According to Radicati’s 2020 Email Statistics report, email is used by over 4 billion people — over half of the world’s population. Create Productive Content Strategy for Your Email With the help of your content strategy for email, you can keep your readers focused on your business. First, let’s understand what makes content strategy valuable and effective. Establish Your Target Audience Establishing your target audience helps you to create engaging and relevant content to fulfill their requirements. Therefore, you should keep your target audience at the center. Additionally, you need to keep your audience in mind while strategizing an email campaign. Define Your Objective Defining objectives is one of the essential parts of the content strategy, which makes your way easier to find out what is essential. Create Engaging Content Most marketers find it challenging to deliver quality content. Quality content consists of appropriate information, well-researched data, a systematic approach, and no grammatical mistakes.In addition, you need to create engaging content that persuades your readers to keep clicking. Design for Mobile It will help if you create a unique content strategy for email that suits mobile. Therefore, it is essential to create mobile-optimized content for your target audience. Try to use high contrast design, mobile-specific codes, and interactive layout. Know Your Key Performance Indicator You have to define your key performance indicators (KPI), which must be measurable and specific. This helps to know your growth in terms of revenue, sales, and traffic. Final Thoughts Planning appropriate content strategy for email is an unavoidable phenomenon. It needs time, patience, and consistent effort. Prominent businesses believe that an effective content strategy helps in converting the target audience into long-term customers. An effective content strategy consists of the latest trends, innovative approach, sharing valuable and relevant information, etc. Implementing the above email marketing plan in an appropriate manner will make your efforts productive and meet innumerable business objectives. Frequently Asked Questions Why is content strategy important for email marketing? Content strategy for email attracts the customers and improves your communication with them. It also helps to gain the highest return on investment. However, without a content strategy, it becomes challenging to influence your target audience. What is the most effective email marketing strategy? There are three things to be noted while creating an effective content strategy for email. Building a solid relationship with your consumers by sharing relevant and personalized messages. Keeping detailed information about your target audience and their requirements. Define your key performance indicators. How do content and email marketing work together? You need quality content to run an effective and productive campaign. Without following content strategy, email marketing does not provide positive ROI. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is content strategy important for email marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Content strategy for email attracts the customers and improves your communication with them. It also helps to gain the highest return on investment. However, without a content strategy, it becomes challenging to influence your target audience." } },{ "@type": "Question", "name": "What is the most effective email marketing strategy?", "acceptedAnswer": { "@type": "Answer", "text": "There are three things to be noted while creating an effective content strategy for email. Building a solid relationship with your consumers by sharing relevant and personalized messages. Keeping detailed information about your target audience and their requirements. Define your key performance indicators." } },{ "@type": "Question", "name": "How do content and email marketing work together?", "acceptedAnswer": { "@type": "Answer", "text": "You need quality content to run an effective and productive campaign. Without following content strategy, email marketing does not provide positive ROI." } }] }

Read More

Spotlight

Excite Digital Media

Excite Digital Media is an innovative and cutting edge company that has been trail blazing the world of display advertising since their launch in 2007. Founded on the vision that no goal is too ambitious, Excite Digital Media has made their mark as a premium leader and global provider of innovative and robust online display solutions, by serving the most relevant ads to the right people at the right time. Leverage Excite Digital Media’s leading quality search network, which consists of thousands of local and international search engine sites and portals and partnerships with many NASDAQ-listed companies including Yahoo! Search Marketing, ASK.com, MSN-Bing and other market leading providers. We ensure that the sites we work with are of the highest quality, thus ensuring a safe environment for every ad we display. We stand behind our industry leading processes and technology and guarantee that any online advertising only runs on ‘brand safe’ inventory.

Events