Top 8 Social Media Etiquette for Business

| May 25, 2016

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Every day, more and more people are using the Internet — not just for casual informational search, but for socializing, too, paving way to countless social media websites. However, these platforms do not only cater for individuals who are looking to connect with their friends and family. Social media has also become a great asset for businesses to market their brand and services online.

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Reuters Events Launches Strategic Marketing USA Setting the Future of Marketing

Article | August 26, 2020

The last 6 months have been a whirlwind and keeping up with customer expectations is almost impossible, let alone getting campaigns together in a timely manner. (You’re not alone, it’s been a tough slog.) Consequently, most of the marketing community - not unlike the rest of the world - are exhausted and anxious to get their strategy back on track. Here’s where we come in… Reuters Events: Strategic Marketing USA (Nov 5-6, Online & On-Demand) brings together 5000+ CMOs and marketers to set benchmarks, showcase innovation, and map the future of marketing – a future where brands are purpose-driven, campaigns are intelligently data-backed, and innovation drives growth. Sign up now! Strategic Marketing USA (Nov 5-6, Online & On-Demand) is another edition to Reuters Events strategic series of board level meetings. Rather than discussing the how to’s of marketing, this is the meeting place of the world’s most influential CMOs where news will break, benchmarks will be set, and marketing leaders attending will pioneer the way forward. With a huge focus on interactivity, this meeting is set to be a 2020 must-attend. Four essential themes for 2020: • CMO Strategy & Trends: CMOs share their plans for keeping brand relevancy in an ever-changing world, honing brand purpose, reinventing a legacy, and creating a culture of innovation. • Customer Insights & Understanding New Consumer Behavior: Customer needs, wants and expectations have changed. It’s time to fully understand your customer and their journey to unlock data-driven personalized experiences. • Agile Content & Creative: Cut through the noise with impactful interactions that inspire and create a lasting connection. Use this shared global experience to connect on an emotional level, telling stories that are hyper relevant, but grounded in brand. • Digital, Social & Influencers: As we follow social-distancing guidelines, the channel of choice for many is social and influencers are at their most impactful. Video, influencers and the formula for social success. Check out the detailed Strategic Marketing USA agenda here! “Thinking it terms of functional boundaries – where marketing produces “traffic” and product drives “conversion” and customer service “saves” the experience, is very much outdated. The role of the CMO, or a chief growth officer, is to do everything it takes to drive the growth of the business – be it through advertising, PR, product, or customer service. We need to stop being functional specialists, often speaking about the brand most of the time, and become true business leaders, who are able to use a wide toolbox of functional expertise to grow the business.” - Alex Weinstein, Senior Vice President, Growth, Grubhub CMOs and marketing leaders shaping the future of marketing weigh in as speakers, including: Penny Baldwin, CMO, Qualcomm Ira Rubenstein, CMO, PBS Evan Jones, CMO, Fender Leela Srinivasan, CMO, SurveyMonkey Kevin Peck, SVP, Global Branding, AT&T Andrew Strickman, Chief Creative Officer, com Doug, Jensen, SVP, Estée Lauder Alex Weinstein, SVP Growth, Grubhub Connie Chan Wang, Director, Global Brand Marketing, LinkedIn Erica Chan, Head of Brand and Marketing, com View the full speaker line-up for Strategic Marketing USA! “Brilliant brands, brilliant missions, and brilliant minds all in one place to share, listen, and learn from – it’s a collaborative, crowdsourced economy” – Alison Herzog, Director, Global Social Business & Digital Strategy, Dell Reuters Events: Strategic Marketing USA will be live November 9-10th and available on-demand for a limited time after. Primarily made up of CMO case studies and panel discussions, the agenda will feature discussion streams and Q&A from the audience consistently throughout the two days. Additional workshops and roundtables will also be run sporadically throughout and following the summit. Attended by 5000+ marketing leaders, this is the must-attend meeting of 2020. Registration is free for a limited time only, so check out the website here!

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CONTENT MARKETING HAS NEVER BEEN MORE IMPORTANT HERE’S WHY

Article | April 7, 2020

You may have noticed a ton of content being published, primarily on social media, and it’s not by accident. Content marketing is more important to your lead generation efforts than ever before. People are out there looking for information related to your company, products and services. But they’re not all ready to jump on a call and talk to a sales rep. Today, perhaps more than ever, they’re looking at you from the shadows, cautiously educating themselves about your company and all of your competitors. But they are taking their time, and you need to encourage them to come out of the shadows and tell you who they are so you can help them. How you help them, how you tell your story and how you make them feel has never been more important.

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Google URL Builder: How to Track Campaigns in Analytics

Article | August 10, 2020

You’re ready to start a marketing campaign; a newsletter, social or some paid campaign. Your main goal is to drive traffic back to your website, convert that traffic into leads, and those leads into customers. So, how do you tell which marketing campaigns were successful? Easy. Use the Google Analytics URL builder to track your campaigns.

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Updates to How Google Ads Measures Conversions

Article | June 1, 2021

Google announced it would set a first-party cookie through the global site tag and Google Tag Manager beginning in May. What does this mean, and why is it important to advertisers? First, let’s talk about why Google made this announcement. As individuals are demanding more privacy, we are moving towards an internet world that is free of third-party cookies, which have been the standard of conversion tracking for advertisers. So what are first-party and third-party cookies? A first-party cookie is created and stored directly by the website that you are visiting. These cookies allow you to do fancy things like staying signed into Amazon every time you visit, but they also help advertisers keep better track of their visitors for the purpose of collecting data around conversions, among other things.

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Spotlight

Education Dynamics

EducationDynamics is the industry leader in helping colleges and universities find the highest quality student prospects to achieve their enrollments goals. As the trusted partner to more than 900 higher educational institutions, EducationDynamics has earned a reputation for providing the resources and expertise required to meet today’s recruitment challenges, delivering inquiry generation and agency level admissions, marketing, retention, and technology solutions to universities across the country.

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