The Winning Formula For Successful Digital Marketing in 2018

HELEN CARTWRIGHT | July 30, 2018

article image
It can seem overwhelming when you think about the ever-evolving world of digital marketing. Where do you start? What are the first steps you should take when getting your feet wet in this critical area of study? In the following article, we will walk you through all the necessary steps to get you to a comfortable place of understanding what digital marketing is and how to use custom tools and strategies to your advantage?

Spotlight

Eisley Creative Co.

Our world is overly congested with content. Everyone has a video, channel, a social media presence… but very few get attention. With an immense amount of media being produced every second on the internet, it is essential to have strategy, intelligence and research that puts your brand in a position to be seen and heard.

OTHER ARTICLES

4 Tips for Lead Acquisition to Conversion Turnaround Time

Article | March 5, 2020

The conversion process is very crucial. Some of the leads even turn into a paying customer, which means revenue for your company. However, it all boils down to how do we acquire leads? Before we delve into that, let’s first understand the terminology of the word ‘lead.’ In general, lead refers to a contact who has submitted a form in return for a content offer like an ebook, whitepaper, and more. It is placed on the top of the sales funnel.

Read More

Mastering GMB Attributes for Financial Services Brands

Article | August 11, 2020

More often than not, your customers’ experience begins with a local search: Where can I find this product or service to meet my needs? From there, searchers consider the additional information they are offered as they decide which branch or office to visit. The attributes available to you inside Google My Business are a key element of that first interaction you have with a financial services customer.

Read More

Show Me The Numbers: 20 B2B Marketing Insights From Audience Poll Data

Article | August 12, 2020

What can poll results tell B2B marketers about a year unlike any other, and how can this valuable audience data help us refine our marketing strategy as we push towards 2021? For more than a year we’ve run weekly social media polls on our Twitter profile, and for several months now have simultaneously also placed a weekly user poll on our LinkedIn* page. We wanted to share some of the fascinating insights you have shared with us in the form of results from our polls, in order to see the trends that have emerged during this unprecedented year.

Read More

Beginner's Guide: 9 Things You Should Know if You Are New to Mobile SEO

Article | August 11, 2020

Search Engine Optimization (SEO) has proven to be one of the fundamental building blocks of the digital marketing niche. Almost every online business implements SEO strategies to boost their online visibility and improve search engine rankings.Take into account that approximately half of the web traffic worldwide comes via mobile searches, and your heed automatically shifts towards the all-important domain of mobile optimization.Google has been pressing the point of mobile-first indexing for the past few years. It rolled out the mobile-first index in 2018, but more recently, it has announced mobile-first indexing for the whole web.

Read More

Spotlight

Eisley Creative Co.

Our world is overly congested with content. Everyone has a video, channel, a social media presence… but very few get attention. With an immense amount of media being produced every second on the internet, it is essential to have strategy, intelligence and research that puts your brand in a position to be seen and heard.

Events