The Social Media Marketing Triangle

| February 28, 2019

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The project management triangle as it is sometimes known is a valuable tool for prioritizing and decision making. It is often used as a throw away tool in training courses. But it is a powerful tool in the hands of a competent leader or professional.

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Acceleration

Acceleration, a Wunderman company, crafts modern marketing capability for global brands and industry leaders. We are digital natives who early on understood the radical impact that technology would have on the future of brands. A rare breed of individuals with comprehensive experience in building marketing capability, driving best practice and implementing marketing technology.

OTHER ARTICLES

ARE YOU CHOOSING THE RIGHT SOCIAL MEDIA PLATFORM TO REACH YOUR AUDIENCE?

Article | March 23, 2020

Are you using social media platforms to build your brand? If yes then have you analyzed which one works effectively and meets your goals? You hardly get time to use every social media outlet out there for your business. No one would like to waste time on a platform that does not give returns over a period of time. It's better to research and narrow down the list to a few social media platforms that give better and quality results for your business. Here we discuss which social media channels could be useful for your business. Marketing agencies and other businesses realize the importance of using social media for respective businesses. If not, then the data given below can help you believe the fact that it is a crucial time to build a social media strategy to boom your business.

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How to Identify Cross-Selling Opportunities in Your ABM Funnel

Article | August 14, 2020

The most promising prospects for cross-selling opportunities are those who have already infused your product or service into their life. How does your organization measure this today? Tools such as Mixpanel and event-based analytics tools allow you to measure product usage. Integrate this data into your CRM to run a report on the most active users of your product. If you don’t have a tool that can help you understand product usage, account-based scoring is another mechanism for prioritizing accounts. Firmographic, demographic, and web analytics data can help you score each company based on the variables that are indicative of good upsell opportunities.

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The Agile Path to Engagement: Solving the Personalization Challenge with AI

Article | August 12, 2020

The depth of customer engagement depends, in large part, on how personalized the shopping experience is. If a customer feels like a brand knows them as an individual among thousands of other customers, they will purchase more from that brand, more often, and remain loyal. The path to 1:1 marketing is paved with personalization, and while there are many personalization tools out on the market, it’s hard to understand which one(s) to pick. This can become particularly challenging when distracted by a shiny UI — though usability is, of course, vitally important to the marketing teams who desperately need personalization tools.

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How Voice Search And AI Will Impact Your Digital Marketing And SEO In 2020?

Article | March 26, 2020

Voice Search is a speech recognition technology that is on the verge of becoming a household gadget globally, or one must say, it has already become entirely. Voice Search is a 20th Century concept which has improved in its capacity with the evolution of technology in the first decade of the 21st Century.

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Spotlight

Acceleration

Acceleration, a Wunderman company, crafts modern marketing capability for global brands and industry leaders. We are digital natives who early on understood the radical impact that technology would have on the future of brands. A rare breed of individuals with comprehensive experience in building marketing capability, driving best practice and implementing marketing technology.

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