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Spotlight

Maxus

We embrace technology and innovation, challenging our clients to move forwards, while remaining grounded by bringing them solutions that are simple, creative, effective and efficient – and that will deliver tangible benefit to their business. We were born in an already fully digital age and are the only network to have its own creative technology division Metalworks by Maxus.

OTHER ARTICLES

Why & How SEOs Can Help Brands Craft Coronavirus Response Videos

Article | March 24, 2020

Even in the search industry, which prides itself on agility and adaptability, the escalating menace of the novel coronavirus pandemic is something very different. Collectively, we are pretty adept at devising new strategies and tactics when Google rolls out a major algorithmic update. So, we are fairly well prepared to respond quickly and effectively to the coronavirus pandemic as long as we recognize that COVID-19 isn’t an algorithm change. In fact, it is already having a bigger impact on user intent and behavior because the combination of a global pandemic and worldwide recession is changing our organic search results more than the Panda and Penguin updates did put together.

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The 6 Best Digital Sales Prospecting Techniques

Article | October 14, 2020

A full sales pipeline is a goal for many organizations. But the reality is that it can be difficult to keep the pipe flowing, especially with high quality leads. For most sales reps, prospecting likely isn’t their favorite part of the job. It takes a lot of time and effort to identify and develop leads, but prospecting is essential. Without buyers to sell to, there really isn’t any point to having a sales operation. That’s why it’s important for your sales team to have a wide skill set when it comes to prospecting. The more sales prospecting techniques a rep knows, the more effective they are in driving interest, and ultimately revenue.

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Advertising During COVID: A Detailed Analysis

Article | June 2, 2021

Before the pandemic, the business sector of near about all industries were heightening rapidly and planning for new opportunities. Whether it was private or government, small businesses or large enterprises, each sector was trying to enhance in every aspect. The Covid-19 outbreak changed the way businesses approach towards potential customers as well as marketing strategies. Indeed, even as the world starts to re-open all the more forever, it is evident that the pandemic will have a lasting impact on consumer behavior and brand-to-consumer engagement. SURVEY REPORTS FOR ADVERTISING AGENCIES DURING PANDEMIC The global advertising agencies market confronted at decline from $346.9 billion in 2019 to $346.5 billion in 2020 at a compound annual growth rate (CAGR) of-0.12%. The decay is chiefly because of the COVID-19 flare-up that has led to prohibitive regulation measures including social distancing, remote working, and the discontinuance of businesses and other commercial exercises bringing about operational difficulties. The whole production network has been disturbed, affecting the market contrarily. The market is then expected to recuperate and reach $418.3 billion in 2023 at a CAGR of 6.48%. In March 2020 the review of U.S. advertisers and advertisement offices tracked down that 89% of respondents had put forth changes to their promotional efforts because of the COVID-19 upsurge. Among the most intense changes made was, dropping a campaign totally as per 34% of reacting industry experts. At the point when the inquiry was rehashed in April, the percentages had increased to 44. Near about all regions worldwide experienced a reduction in media financial plans in 2020, for instance by 46% in the LATAM region. However, the pandemic particularly showed its impact in 2020, with the average allocated money being cut radically. As per study information, in the first half of the year 2020, 29% said they investigated new channels for new organizations and another 29% offered new administrations to customers, while 17% even wandered into new enterprises. Decrease in ad spends worldwide in 2022 compared to previous predictions due to coronavirus will be 17.72 billion USD. According to a survey of 400 media buyers and brands, 74% believe the COVID-19 pandemic has a greater impact on their advertising spends than the 2008 financial crisis. ADVERTISING CHALLENGES DURING COVID Cyber security issues Financial difficulties Consumer behavior changes Lack of team support Adoption of new technology Elusive audience Unable to maintain client relationship Decreased creativity & productivity HOW COVID-19 HAS CHANGED THE PLANNING AND THE STRATEGIES OF ADVERTISING AGENCIES The advertising industry experts have changed their approach in terms of strategies, investments, and campaigns to reach potential consumers. They initiated very influential steps to attract their target audience. Artificial intelligence in advertising during COVID The expansion of Artificial Intelligence (AI) in advertising during COVID is acquiring fame in the advertising organizations market. Significant players working in the business are constantly centered on introducing innovations and technologies to better fulfill the requirements of customers. For example, as of May 2019, as per a review, 47% of publicists are right now utilizing Artificial intelligence for audience targeting. Indoor approach Before the pandemic, the Experts noticed that more than 8000 advertisements are presented to the Americans in a day. Presently, with everybody constrained inside, customers can just see ads in their homes. This is a unique opportunity for the advertisement industry to expand its presence on social media during COVID-19 like; Facebook, Instagram, Twitter, Pinterest as well as television. 58.11% of the total population is dynamic via web-based media when taking a look at qualified crowds matured 13+ years, ascending to 82% in North America. Safety is utmost important We all are aware that the pandemic has shocked everyone and made people skeptical towards everything. In this particular situation, it is essentially important to keep safety on priority and serve the customers on precautionary measures. Make them feel that your big concern is to make their life easier by providing quality products or services following safety. E-commerce is ubiquitous The COVID-19 pandemic has sped up e-commerce growth worldwide. Reacting to this pattern is the main concern for 2021 with brands presenting plans to reevaluate conveyance and exploring different avenues regarding new models. Some are analyzing direct-to-consumer option, searching for approaches to make it simpler for customers to repurchase. This adaption will have a very optimistic impact on brand strategy and media investment. QUICK ADVERTISING TIPS DURING COVID Being relevant to consumers’ needs assure them that they are not being ignored in the time of pandemic and feel that they come in your priority. Turn your business online to remain associated with your consumers. This will definitely help you to reach potential customers and valuable opportunities. Strengthen your relationship with your customers by communicating, exchanging life stories of caution and triumph. This shows that the company thinks beyond business and care about their customers. Design & execute a low budget strategic model using minimal tools, and people in advertising during COVID. Undoubtedly, safety is an important issue but when it comes to low prices, offers, people get attracted. Therefore, make sure to wow them always with your new offering plans. The realm you have constructed is a direct result of your team efforts. In this way, get associated with your team and give them compassion, and plan for future advances. We are living in uncertainty thus don’t put all your efforts and investments into the present campaign of advertising during COVID. There is no guarantee of the end of the worst. Be optimistic but don’t ignore the negative. At this point, it is difficult to predict what long haul impacts the pandemic will have on the marketing and advertising industry, or for sure practically every industry. So far estimates for worldwide advertisement spending in 2020 had to be revised from initially 712 billion U.S. dollars to approximately 691 billion U.S. dollars. Nevertheless, primary predictions assert that the advertising spending will come out with flying colors in 2021, once the COVID has lost its impact and the businesses become normal. FREQUENTLY ASKED QUESTIONS Q. What are the types of advertising? There are many types of advertising but mainly 7 are prominent. Broadcast advertising, outdoor advertising, native advertising, display advertising, print advertising paid search advertising, and social media advertising. Q. Is the advertising industry dying in pandemic? Unquestionably, advertising agencies faced adverse effects of covid-19 in respect of investments, productivity, creativity, lead generation, consumer behavior changes, etc. But, positively the industry will get rid of the situation soon and become normal. Q. What is the most effective online advertising? Online advertising is one of the most prevailing and effective method to escalate your business and reach alluring results in every aspect. Having websites, blogging on daily basis, search engine optimization, social media marketing, and pay per click advertising are the result-oriented approach for effective online advertising during COVID. Q. Are ads really effective in COVID-19 pandemic? Yes, indeed, it is effective. People are compelled to be indoors therefore, it is easy to approach the customers with creative, strategical campaigns digitally. The amount of time being spent online has increased during the pandemic as a result of shifting consumer behavior while adjusting to the new normal. Online retail & social media grew massively during the pandemic where online ads reaped huge profits along with e-commerce giants such as Amazon, Facebook & Snapchat. This is why the online advertising market was valued at USD 304.0 billion in 2019 and is expected to touch USD 982.82 billion by 2025. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the types of advertising?", "acceptedAnswer": { "@type": "Answer", "text": "There are many types of advertising but mainly 7 are prominent. Broadcast advertising, outdoor advertising, native advertising, display advertising, print advertising paid search advertising, and social media advertising." } },{ "@type": "Question", "name": "Is the advertising industry dying in pandemic?", "acceptedAnswer": { "@type": "Answer", "text": "Unquestionably, advertising agencies faced adverse effects of covid-19 in respect of investments, productivity, creativity, lead generation, consumer behavior changes, etc. But, positively the industry will get rid of the situation soon and become normal." } },{ "@type": "Question", "name": "What is the most effective online advertising?", "acceptedAnswer": { "@type": "Answer", "text": "Online advertising is one of the most prevailing and effective method to escalate your business and reach alluring results in every aspect. Having websites, blogging on daily basis, search engine optimization, social media marketing, and pay per click advertising are the result-oriented approach for effective online advertising during COVID." } },{ "@type": "Question", "name": "Are ads really effective in COVID-19 pandemic?", "acceptedAnswer": { "@type": "Answer", "text": "Yes, indeed, it is effective. People are compelled to be indoors therefore, it is easy to approach the customers with creative, strategical campaigns digitally. The amount of time being spent online has increased during the pandemic as a result of shifting consumer behavior while adjusting to the new normal. Online retail & social media grew massively during the pandemic where online ads reaped huge profits along with e-commerce giants such as Amazon, Facebook & Snapchat. This is why the online advertising market was valued at USD 304.0 billion in 2019 and is expected to touch USD 982.82 billion by 2025." } }] }

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How To Create a Social Media Marketing Plan From Scratch

Article | February 24, 2020

Social media has become very common and important that we cannot live without it. The attachment that one gets from social media is almost unbreakable. Almost 90% of the world population uses social media as a platform to engage with others and search for relevant data. In the same manner, social media marketing has become a place where an owner showcases his products and presents them in front of the audience to get a good reply or review. Marketers take the feedback to become popular and improve their products according to the needs of people. Many things go into making social media marketing or advertisement. A plan that consists of everything from scratch till the end (the goal you want to achieve). Social media is an easy platform where there are no complications and restrictions. You just develop a marketing strategy with your team and start its promotion. However, many things work in the background to make a social media marketing plan successful. There is not a single man behind all the work, but there is a team that works day and night to achieve that goal. Some of the tips on how to create a social media marketing plan from scratch are as follows.

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Spotlight

Maxus

We embrace technology and innovation, challenging our clients to move forwards, while remaining grounded by bringing them solutions that are simple, creative, effective and efficient – and that will deliver tangible benefit to their business. We were born in an already fully digital age and are the only network to have its own creative technology division Metalworks by Maxus.

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