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| August 12, 2016

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3 WAYS TO OPTIMIZE RETAIL MARKETING EMAILS EMAIL IS THE 2ND MOST EFFECTIVE E-COMMERCE CHANNEL representing about The most successful retail marketing emails are: Triggered ResponsivePersonalized OF EMAIL MARKETERS SEE OPEN-RATE INCREASE WITH PERSONALIZATION of email revenue is from triggered campaigns.

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RP3 Agency

RP3 is a creative agency in the D.C. metro area focused on building new ideas, technologies and experiences. We forge meaningful connections between people and brands, and create opportunities that propel businesses forward.

OTHER ARTICLES

Is Email Marketing Still Relevant in 2020

Article | February 25, 2020

Email marketing is still a relevant tool in 2020. However, you must use it creatively. Else, your email will get buried in the inbox. Keep in mind that an average user receives 126 emails each day. With that in mind, it can be challenging to reach out to your audience with email marketing. Despite that, most marketers are still using it and getting the most ROI from this tool. One of the reasons is that most customers want a brand to provide them with information through email. Furthermore, consumers said that their purchase decisions are determined by marketing emails they received. Then, 49% of users are saying that they want to receive promos through email from their favorite brands.

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9 Steps To A Winning Elevator Pitch

Article | August 7, 2020

Do you keep telling yourself that if the right person heard your business pitch, you'd be successful? If so, join a line of others who feel the exact same way. How do you ensure the right decision maker hears your pitch and responds to it effectively? Unfortunately, there is no magic formula, but an elevator pitch is a great start. An elevator pitch is a quick, but effective, sales pitch used to garner interest in your business or brand. The name comes from the quick conversations that happen in elevators, where often only have about 30 seconds to pique the other person’s interest in our story.

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6 Digital Branding Trends You Should Not Follow in 2020

Article | March 31, 2020

The only eternal truth about digital marketing is that there is nothing eternal in it. The very moment when we think we understand where it’s headed is also the moment we realize that we are late to the party. The full range of media content competes for 8 seconds of a customer’s attention. And to win this battle we must be ready to change our strategy and to get rid of our favorite tools. How do we know which trends to adapt and integrate into our marketing strategies? To make an impact in 2020 it's important to have an analytics backed digital marketing plan. It's tempting to look around and see what makes your competitors grab attention, but for consistent long term growth you shouldn't follow every trend.

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The Role of Content Marketing in a Remote-Only World

Article | April 2, 2020

Content at its best reliable, helpful, timely, honest is what we need right now. As the world’s teachers, journalists, government agencies, and medical workers respond to the rapidly developing COVID-19 pandemic, they are reaching the public through content. The same is true for any brand or business. With physical stores shuttered and events canceled, traditional ways of connecting with customers are no longer possible. Companies are pulling spend from paid display and social in a bid to tighten budgets. And a sharp reduction in media advertising is causing outlets to cut staff along with coverage. As a result, the most effective way to reach your audience today is through your content marketing strategy.

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Spotlight

RP3 Agency

RP3 is a creative agency in the D.C. metro area focused on building new ideas, technologies and experiences. We forge meaningful connections between people and brands, and create opportunities that propel businesses forward.

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