Strategic Marketing for Professional Services

Lee frederiksen | September 11, 2017

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Strategic marketing sounds like it would be a good idea for a professional services firm. And in fact, it is. Whether you are an accounting firm or a technology powerhouse, you face a lot of competition from many directions. New technology, commoditization and unrelenting price pressure add to the fun.

Spotlight

Naked Lime

The consultative approach Naked Lime uses to create more cohesive, effective, personalized marketing for each dealership is different than anything else in our industry. It’s a complex strategy with a simple mission – instead of turning up the volume to shout over your competition, we make your marketing matter to your customers.

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Top Trending Marketing Channels for Your Business In 2021

Article | July 13, 2021

Do you find it challenging to choose the proper marketing channels that can help you boost sales? Find details about top trending marketing channels for your business in 2021. Jay Baer once said, “Doyour marketing so useful people would pay you for it.” As a marketer, it is needed to have a sophisticated marketing approach, well-versed with research, planning, creativity, and a team of experts. You can only make your marketing efficacious and influential when you are aware of its trends. More than 95% of marketers believe that different trendingdigital marketing channels are much more powerful to drive high ROI. Different kind of marketing channels can help you to accomplish your business goal. First, you need to find appropriate and quality-driven channels. Let’s look at some of the essential marketing channels that businesses are adapting to grow. Blogs Blogs have become one of the prominent channels to attract an audience. Nearly 80% of companies utilize blogging as a part of their marketing strategy. It is relatively easy to convince your target audience through blogging as you approach them in a descriptive and informative manner. Customers love to read blogs as they find valuable information easily and quickly. It builds trust with your target audience. Blogging is an excellent medium for enhancing communication with your customers. Using FAQs, you provide solutions to the various questions that come into users’ minds. Consistent blogging with relevant information assists SEO to perform better, strengthen relationships with existing and new customers, and maximize brand identity. Search Engine Optimization (SEO) 70% of marketers see SEO as more effective than other marketing channels.Properly implementing SEO is immensely useful to scale your business. SEO is a technology that transforms constantly. Companies need to comprehend those algorithms. Innumerable searches are made every year on Google. Executing SEOranks your website high in search engine results pages, and allows your contentto be easily visible and accessible. Keyword research is the essential component of SEO strategy thatbuilds brand credibility,increasesengagement, traffic, and conversion. Social Media Marketing The number of social media users was more than 3.6 billion in 2020, and the number will reach 4.41 billion in 2025. Therefore, it evidences that social media is a powerfulpromotional channel to reach your target audience. Customers use social media for entertainment, education, connecting with friends, buying essential services or products, etc. Brands use the social media calendar to ensure a constant flow of content that supports brand voice and consumers consider it a reliable source of information. Facebook, Twitter, Instagram, Pinterest, YouTube are the most used channels. It includes text, images, video, and gifs to encourage audience engagement. Influencer Marketing Influencer marketing is a powerful channel to convince people to buy your product or services.Brands convey their message with the relevant influencers to meet marketing goals to create leads and increase brand awareness. More than 71% of marketers say that the quality of traffic generated from influencer marketing is better than other ad formats.They are leveraging influencers to attract the audience to believe in your brand and convert them into a long-term customer. Influencer marketing gives unprecedented growth to the businesses of different industries. It provides vast visibility and reach, maintains relationships with your customers, and enriches your content strategy.Moreover, 93% of marketers are already investing in influencer marketing which is one of the best marketing channels for small businesses. Email Marketing According to 80% of professionals, email marketing drives customer acquisition and retention. In addition,91% of US adults like to receive promotional emails from companies they do business with. Thus, executing email marketing has the tremendous benefits that it delivers the highest ROI. But, this is not the only reasonto invest in it. The significance of email marketing is that it helps reach millions of people at once by saving your time which is also cost-effective. Through email marketing, you can share targeted and highly personalized content with your audience that resonates with your customer.Brands believe that including relevant links to your site within the email content is the best way to get customers to visit your website. Word of Mouth Word of mouth marketing is the perfect way to maintain communication with the target audience and build a strong connection with them. In-word-of mouth marketing, your contented consumer endorses your product or services. Likewise, the unknown person gets attracted owing to the recommendation of their family or friends. According to a study by Convince & Convert Consulting, 83% of Americans are more likely to purchase a product or service recommended by a friend or family member through word of mouth. Involving your customer to review your product or service, utilize hashtags to promote your campaign on social media are the best ways to make mouth marketing more influential and productive. Content Marketing 70%of marketers are actively investing in content marketing.78%of companies have a team of one to three content specialists. These statistics show how effective content marketing is. This marketing strategy includes creating unique and appropriate content that your consumer find valuable. It makes your SEO better, enhances your social media tactics, and gives uses’ an incredible experience. If you continuously deliver relevant and valuable information to your customers, they will automatically get attracted and become your long-term customer. It is a long-term strategy to reach definite outcomes in building your brand, generating more leads, increasing sales, etc. Podcast Marketing According to the survey of Edison Research in 2020, Podcasts now reach over 100 million Americans every month. Podcasts allow the listeners to hear the emotions behind your wordsthat build a strong connection between your brand and listeners on a more personal level.Through sponsorships, ads, and paid interviews, you can generate income. It has low competition, interactive & attractive features, an authoritative presence, lower marketing expenses, and much more. These qualities make this marketing strategy unique from other marketing channels.If you execute podcast marketing appropriately, you will experience new potential customers and clients. Final Thoughts To summarize, these are the essential, valuable, and viablemarketing channels that fit your business objectives and increase the possibilities of your success.Prominent businesses find these channels worthy and pertinent to scale their business towards perpetual development, achievement, and ideal results. Consistency, top-notch, quality, and comprehending buyer persona make your marketing strategy stand out. So, while implementing these marketing channels strategy,take care of these points mentioned above. Frequently Asked Questions What is a direct marketing channel? The process of selling directly to the end buyer without any intermediary is called a direct marketing channel. How do you choose the best marketing channels for business? Doing research on different marketing channels, having clear pictures about your objectives, determining your campaign budget, and knowing about buyer persona can help you find the best marketing channel for your business. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is a direct marketing channel?", "acceptedAnswer": { "@type": "Answer", "text": "The process of selling directly to the end buyer without any intermediary is called a direct marketing channel." } },{ "@type": "Question", "name": "How do you choose the best marketing channels for business?", "acceptedAnswer": { "@type": "Answer", "text": "Doing research on different marketing channels, having clear pictures about your objectives, determining your campaign budget, and knowing about buyer persona can help you find the best marketing channel for your business." } }] }

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Travel Industry Trends in 2020: New Media, Personalization, and Convenience

Article | July 30, 2020

Content in the travel industry continues to evolve as customer behaviour changes and brands attempt to adapt. Consumers are demanding new and exciting forms of content, shared with them across multiple channels. Not to mention they want this content to be tailored specifically to them. These shifts in behaviour, coupled with renewed optimism about the industry have given rise to a host of new trends in the travel and tourism sector. Roughly 74% of travel consumers are eagerly anticipating frequent travel again, and for brands hoping to stand out from the competition and get their content in front of eager travellers, these are the trends they need to know.

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Role of Technology in Improving Customer Experience

Article | October 13, 2020

Since the vocation of an e-commerce site is to generate sales on a recurring basis, it is logical to state that the customer experience largely conditions these results. Indeed, for Internet users who visit your site to be encouraged to purchase, it is important that they are satisfied when they browse it. Moreover, satisfied customers will be easier to retain, and more likely to recommend you to others. These are all reasons why it is essential that you continuously optimize the experience on your e-commerce site. In the rest of this article, you will discover the best practices to observe for this purpose. Interact with Your Customers with An Online Questionnaire: You must first understand that to attract your targets, you must necessarily establish a relationship of trust with them. Then, the strategy you put in place upstream to attract customers and encourage them to sell will have to evolve over time. Of course, it is a question from the start of ensuring that the strategy is as efficient as possible, but it must above all be flexible to be able to adjust to the feedbacks of your customers. It is therefore essential that you establish a proactive exchange with your customers, and for this, the online questionnaire is one of the most popular tools. Indeed, the online questionnaire allows to bring the humanized side of your service, to create an interaction, to show that you attach importance to the opinions and comments of your customers, etc. As part of your marketing processes, the online questionnaire can also constitute an element of reassurance that will be useful to you to support and direct your customers more easily in the purchasing process. Moreover, it is very easy to set up: you can create a quiz easily by clicking here and thus set up your communication and digital marketing strategy without further delay. Finally, it is important to note that the effectiveness of the online questionnaire depends on certain elements, such as the method used to distribute it or the frequency with which it is sent. It is strongly recommended that there be a comments area there, so that customers can share their requests and / or comments with you at the end of the survey. Make Sure Your Site Is Accessible On All Media: The report published by a magazine shows that 70% of online purchases will be made on mobile in 2020, figures which prove that from now on, it will indeed be a question of “ m-commerce ” in addition to e-commerce. Think with Google also shows that 77% of online shoppers are more likely to place their orders with their mobile device. This convinces us that it is of the first importance to make it possible to read your e-commerce site on all screen sizes. It is not only a question of planning a responsive web design theme, but also of setting up an m-commerce platform to meet the requirements of your targets who increasingly use their smartphones and tablets to browse and buy on Internet. Making your site accessible on all media thus consists of: • Eliminate the Tabs That Weigh Down Mobile Browsing, • Use A Dynamic Theme, • Reduce the Size of The Images by Compressing Them, • No Longer Provide A Sidebar, • Remove Pop-Ups. Offer A Personalized User Experience: For the customer experience to be optimized, it is also necessary to offer them a personalized experience. The importance of this factor is such that 33% of customers will give up buying from an e-commerce site if they feel that it does not provide enough customization options. You must therefore ensure that your merchant site allows customization by: • The Use of Geolocation to Indicate the Closest Physical Points of Sale, • The Offer of Complementary Products in The Customer Basket, • Virtual Testing of Products (Via Augmented Reality for Example), • The Proposal of Recommendations Based on The Customer's Previous Purchases, • The Use of Predictive Targeting (To Personalize the User's Home Page). A Simplified and Secure Payment Step: To ensure the satisfaction of your customers when they browse your site, you must also make the payment step as easy as possible. In many ways, this step strongly impacts the conversion rate of your prospects, as cart abandonment is most often found at this time, when they feel the process is too tedious. It is therefore imperative that you pay particular attention to the means of payment that you offer to your customers. In this context, setting up a secure payment service is the best solution to adopt, using an HTTPS protocol for example. Also remember to systematically inform your customers that the payment page is perfectly secure (with the padlock icon). Finally, it would be wise to offer the online payment methods with which your customers are the most comfortable (to be determined by means of a survey or an online questionnaire). Guide Consumers with A Chatbot: While it goes without saying that an e-commerce site must have available and responsive customer service, some may think that the chatbot remains optional. However, be aware that 45% of Internet users prefer to use the chatbot to communicate with customer service. More importantly: 47% of e-commerce website users express their motivation to buy using this technology. This is explained by the fact that the chatbot makes it possible to inform visitors more easily and quickly. With a simple message, they can know your general conditions of sale, your return conditions, your delivery times, etc. The chatbot is therefore a tool to be adopted urgently to optimize the customer experience on your site. Remember, however, that it does not replace real customer service! It will nonetheless bring an increase in speed in the processing of your customers' requests, and above all, will provide the most relevant possible answers, as quickly as possible.

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SOCIAL MEDIA MARKETING EVERYTHING YOU NEED TO KNOW

Article | April 14, 2020

Social Media Marketing is using social media platforms to connect with your audience for brand building, driving website traffic and increasing sales. Social Media Marketing involves publishing creative content over social media platforms, engaging your followers, analyzing your results and running social media advertisements. Connecting with customers via social media is an essential method to promote all kinds of businesses. This helps in constructing a better brand image, associating with local clients and improving your client database. Around 90% of advertisers say online networking is essential for the online presence of their business.

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Spotlight

Naked Lime

The consultative approach Naked Lime uses to create more cohesive, effective, personalized marketing for each dealership is different than anything else in our industry. It’s a complex strategy with a simple mission – instead of turning up the volume to shout over your competition, we make your marketing matter to your customers.

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