Q&A: TEXWORLD USA BRAND AMBASSADOR, VERONICA APSAN

MESSE FRANKFURT | May 30, 2018 | 187 views

Texworld USA is proud to announce it’s first Brand Ambassador for the Summer 2018 Edition, Veronica Apsan. The Brand Ambassador will serve as Texworld USA’s representative mainly for social media and other digital content. She will be doing a series of interviews with our exhibitors, attendees, and personalities during the event  – all on the show floor!
Veronica represents a special segment of Texworld USA’s audience — young and independent designers who aspire to design and create sustainable, functional and stylish clothing. We can’t wait to see what fresh, new perspective she brings to the Texworld USA Summer 2018 show. Let’s get to know Veronica a little more in this week’s Q&A.

Spotlight

Duncan Channon

A four-time Ad Age Agency of the Year, DC works with ambitious companies wanting more and better for their brand and business. We help organizations unearth, unfurl and unleash truly distinct identities. Your brand will stand apart from the competition, recognize quantifiable enterprise value and grasp that holiest of grails: a unique spot in your targets’ gray matter.

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CHANNEL PARTNERSHIPS

Fundamentals of Distribution Marketing

Article | July 20, 2022

Are you looking to expand into new markets, boost your sales pipeline, and increase conversions? Whatever your business growth objectives are, a distribution partnership is your answer to all of them. Why are distributors becoming a vital component of business expansion strategies and what is the importance of distribution in marketing? Let us take a look. Distribution Marketing Channels: Achieving More with Distribution Partners The process of making a product or service available to a consumer through a direct channel such as a manufacturer or an indirect channel such as a distributor constitutes a distribution marketing strategy. B2B marketers decide on which type of distributor channel they want to use based on their product and the revenue targets they have in mind. Global suppliers have eroded margins and created an explosion of products catering to even the tiniest market niches. They have disrupted local markets. Consequently, sophisticated logistical systems have been developed to shorten delivery times. Businesses have expanded their distribution network to get closer to their B2B clients. The following statistic says a lot about why B2B businesses are keen to embrace distribution marketing and develop their indirect distribution network. 75% of the world’s commerce is transacted indirectly, meaning goods are sold through distribution channels. (Source: Forrester) In this article, we will be focusing on distribution partners, as channels of distribution marketing, and how they are creating a foundation for businesses like yours to expand and grow while helping you bring your products to your target customers. Distribution Marketing Strategy: Types of Strategies & Things to Consider B2B businesses embrace a new channel of distribution marketing or improve their existing one based on their marketing and management requirements. You can consider going down the same road if you have a new customer segment in mind, are planning to release a new product or want to aggressively grow your revenue. Here are the broad types of distribution in marketing: Direct channel: A direct sales channel is any company or manufacturer that creates its product and sells it directly to customers without the involvement of third parties or intermediaries. The product is sold through a shop, online channels, door-to-door or through any other method. Indirect channel: An indirect sales channel is comprised of—distributors, wholesalers, retailers, and VARs (value-added resellers)—who sell products made by other companies. At times, there may be more than one middleman between the consumer and the product’s producer. Apart from these two main strategies, there are other specialized strategies that fall under these categories, like exclusive distribution, intensive distribution, selective distribution, dual distribution, and reverse distribution. Of these strategies, manufacturers use the product distribution strategy that suits their product and revenue goals the most. Consider the following factors when planning your distribution strategy in marketing: The Type of Product You Sell Your distribution channel marketing strategy should depend on the type of product. Purchase decisions that customers make are classified into three types: routine, limited, and extensive, based on the number of times businesses buy a product, its cost, and the time taken by the customer to make a purchase decision. Capitalize on this information and decide on the strategy that will work best to position your product. Customer Base Based on the types of purchase methods that your target demographic may use, where they make their purchase decisions, and what kind of technology influences them, you need to choose your distributor. Ensuring that your customer base gets access to your product based on its preference is crucial to attracting customers to make a purchase. Logistics and Transportation Whether you sell a software product to streamline business processes or spare parts that automobile businesses require, your product needs to reach your end user safely and on time from locations where your distributor stores it. Understanding a prospective distributor’s logistics and transportation capabilities should be a priority while finalizing a distribution strategy in marketing. Focus on cost-saving and increasing revenue while choosing your distributor. A Strong Game Plan & Bigger Market Reach with Distribution Partners Product, place, price, and promotion are the four Ps of marketing. A B2B company cannot successfully sell its product or service unless it determines its four Ps. This is where distribution comes in. It is the ‘place’ part of every marketing strategy. Distributors are channel partners who are experts at getting your products into as many markets as possible as quickly as possible so that they can be used by end customers. There are tactical and logical advantages to having a strong distribution partner network. Let us explore them in brief. You Can Focus on Your Expertise Your expertise lies in creating the product. Setting up a sales system to facilitate end customers doesn’t categorically fit your skillset. With the help of a good distribution partner, you can limit your sales risk and use your time and resources to make your manufacturing processes and techniques more efficient. Streamline Market Expansion Selling to a new geographical market with the help of a distribution channel partner who has an established retail network can instantly get you more leads and boost your sales. Especially when entering a new international market, you can trust your distribution partner to take care of international trade law compliance, shipping and customs laws, and the culture of the new market. Limited Involvement in Customer Service Distribution marketing reduces your involvement and investment in customer service considerably. All you need to do is be in touch with your distributor partner. You don’t have to think about exercising administrative duties and investing in operations because your distributor will be your face while dealing with end customers. Distribution Partners Fire-up Your GTM Strategy In your go-to-market strategy (GTM), your distribution partners can market your product to large numbers of geographically dispersed customers. Distributors, especially VARs customize your product and complement it with prompt support and specialist services. Here’s how you can go-to-market confidently with the help of distribution partners: After you segment your target market into customers and prospects, identify which of these segments you can reach with the help of distributors. They can utilize their customer base to get you sales in territories with good sales potential. Distributors with experience can cover the market sectors you want to target. Choose distributors who do not market products that compete with yours. To get the most out of the channel partnership, describe the market opportunities for the distributors and talk to them about what you expect and what you need from them. Decide on whether you want to share marketing rights with distributors. Create solid and binding commercial terms such as stock levels, discounts, selling prices, and marketing support beforehand so the distributors are motivated to give their best to sell your product. Distributors develop sales and marketing plans, provide support in the form of marketing collateral, funds, or marketing campaigns. To support their efforts, run marketing campaigns that target your customers and promote your distributor network. Communicate the advantages of buying from your authorized distributors so that you can create and maintain sales leads for your entire distributor network to make your GTM a success. Distribution Management: Refining Distribution Partner Performance Just as it is important to set up a distribution network, it is also important to manage it, optimize it through consistent efforts, and make sure it is a smooth-functioning ecosystem. Managing distribution businesses can empower your distribution teams to manage distributors and the way they sell your product. They can also enable partners to do more for the sales. Distribution management can be streamlined using a distribution management system (DMS). With the help of the following features, this platform helps you run your distribution network well: Partner Recruitment Easily deploy partner recruitment campaigns through single or multiple distributors. Target specific groups of partners through these campaigns to get them involved. Partner Onboarding Help your distribution partners bring on channel partners for short-term channel programs with high returns and low costs. Partner Training Enhance partner competency and development using partner training through the DMS system. Pipeline Management Keep track of how each distributor contributes to your pipeline growth and engage with distributors to increase revenue. Partner Enablement Use your distribution partners to drive multi-partner demand generation activities with co-branded content that your channel marketing teams create. Partner Incentives Deploy partner incentives to motivate distributors and partners they manage. Review their performance and approve their claims. Performance Optimization Get insights into how distribution partners are selling through business analytics and reports so you can accelerate sales, and in turn, boost your revenue. When you use a good distribution management system, you can manage multiple stakeholders, including resellers, distributors, and partners, along with your internal marketing, sales, and finance teams. Your distribution teams can look at sales through distributors and forecast future performance and partner pipelines. They can also use the system to run different programs and campaigns to meet the changing needs of their business. A U.S. Manufacturer Uses ZINFI Platform for Efficient and Effective Channel Marketing VERSATEX, a PVC building products manufacturer, used ZINFI’s partner portal to streamline its marketing so its partners could be more engaged. "We are using the ZINFI portal as our VERSATEX CRM, and it's been working out amazingly. We can track how the salespeople in the field are selling and quickly determine what's working and what's not," said Cassidy Huff, Channel Marketer at VERSATEX. Summing it Up A distribution strategy can revolutionize the way you sell your product in different markets. With the correct distribution channel and strategy, your product can reach your buyer considerably more quickly and help you achieve your revenue goals. FAQ What is a distribution channel? A distribution channel is a network of intermediaries like distributors, wholesalers, retailers, manufacturers, and VARs that a company uses to get its product to its end user. What is the impact of distribution management on business? Efficiently managing distribution partners boosts company sales and profitability as it helps businesses streamline how fast and efficiently they distribute their products in the market. What is the difference between direct and indirect distribution channels? In a direct distribution channel, a company allows its manufacturer or service provider to deal directly with the end customer, whereas in an indirect distribution channel, a company relies on a network of distributors, wholesalers, and retailers to sell its products.

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CHANNEL PARTNERSHIPS

Kentucky Teen Once Subject of Viral Video Warns Republicans of 'Outrage Mob'

Article | August 5, 2022

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

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CHANNEL PARTNERSHIPS

How Community Coalitions Are Bridging the Digital Divide

Article | July 11, 2022

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

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How Educators Kept Students on Track During Remote Learning

Article | August 21, 2020

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

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Spotlight

Duncan Channon

A four-time Ad Age Agency of the Year, DC works with ambitious companies wanting more and better for their brand and business. We help organizations unearth, unfurl and unleash truly distinct identities. Your brand will stand apart from the competition, recognize quantifiable enterprise value and grasp that holiest of grails: a unique spot in your targets’ gray matter.

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CHANNEL PARTNERSHIPS

Dialpad's Mike Kane Honored on Inaugural Channel Futures Channel Leaders List

Dialpad | November 24, 2022

Dialpad, Inc., the industry leader in AI-powered communication and collaboration, today announced that Mike Kane, SVP Global Partner Sales, was recognized among the 20 honorees on the first Channel Futures Channel Leaders list. The list recognizes these individuals as leaders who will determine the future of the channel as they redefine the partner-supplier relationship. The communications and collaboration channel leaders were selected based on their companies’ market share, growth potential, strength of partner network, scope of partner program and the individual’s impact on the partner ecosystem. In 2017, Dialpad hired Mike Kane as the company’s first-ever channel employee. In his first five years, Mike accomplished his goal of proving the value of the channel, and by doing so, helped push the company forward into a rapid growth phase and empowered Dialpad’s growing number of ecosystem partners to succeed. As a champion of channel growth, and because of Mike’s leadership, Dialpad has grown its channel program from a team of one to over 40 employees in the last four years. Mike is responsible for all channel go-to-market strategy, enablement, qualified pipeline and revenues across North America, EMEA and APAC. “Mike has played an instrumental role in the company’s growth over the last five years and I couldn’t think of a more deserving person for this recognition,” said Craig Walker, CEO & Founder of Dialpad. “Mike has played an instrumental role in the company’s growth over the last five years and I couldn’t think of a more deserving person for this recognition,” said Craig Walker, CEO & Founder of Dialpad. “As we enter the next era of Dialpad, it is critical that we enable our channel partners and customers with the tools and solutions essential to propel long-term growth. This includes Ai-powered insights that enable them to unlock productivity and collaboration in the hybrid world while improving customer experiences and customer satisfaction during uncertain economic times. Mike and the channel team will continue to play a critical role in this larger company initiative.” “I am honored to be recognized by Channel Futures and to have our channel philosophy validated,” said Mike Kane SVP of Global Channel Sales. “From day one, our goal has been, and remains to this day, to be the easiest provider for partners to work with. As Dialpad has scaled and grown over the years, I’m proud to be able to say that we have been able to maintain that. We continue to be the easiest solution for partners, eliminating friction and boosting our partnership efforts with channel partners to make us the go-to solution for their cloud based communications needs.” “As the industry faces one of its most tumultuous periods, it is essential for channel partners to connect with the leaders of today’s strategic technology providers. These individuals are the ones who are guiding their organizations and partner ecosystems into the future with innovative thinking and industry-defining channel programs. Channel Futures has identified the individuals who are fueling a new wave of growth and solutions partners can bring to customers," said Robert DeMarzo, vice president of content, Informa Tech Channels. The channel leaders list, compiled by Channel Futures editors, are intended to provide the partner ecosystem with an in-depth look at each industry segment and spotlight those individuals responsible for the strategic direction of partner-facing organizations. As the nature of the channel changes, partners are developing deep ties with numerous suppliers in each technology solution segment they support. The channel leaders lists will identify the executives with whom they should establish strong relationships going forward. To learn more about Dialpad’s offerings and how your organization can “Work Beautifully”, visit www.dialpad.com, the blog, and follow along on Twitter, LinkedIn, Facebook, and Instagram.

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CHANNEL PARTNERSHIPS

TBI and Aryaka Networks Form Strategic Channel Partnership

TBI, Aryaka Networks | November 24, 2022

TBI, the nation’s leading technology services distributor, announces the addition of Aryaka Networks, a leader in unified SASE and SD-WAN solutions, to their supplier portfolio. TBI partners can now access Aryaka’s solutions, expanding their portfolio offerings to their customers. “We’re excited to partner with a leading global technology services distributor like TBI to deliver our SD-WAN and SASE solution portfolio through its extensive network of sales partners,” said Aryaka’s Channel Chief and Senior Vice President of Global Channels Craig Patterson. “We’re excited to partner with a leading global technology services distributor like TBI to deliver our SD-WAN and SASE solution portfolio through its extensive network of sales partners,” said Aryaka’s Channel Chief and Senior Vice President of Global Channels Craig Patterson. “TBI is familiar with the ins and outs of Aryaka’s suite of SD-WAN and SASE solutions and can assist our joint customers in technical network environments, giving them an additional layer of resources and support to call upon during our engagement. TBI’s long history of strong partner relationships will enable us to expand our global reach and create new opportunities for their selling partners.” Aryaka’s new managed SD-WAN and unified SASE solutions offer TBI sales partners many advantages, including: Industry’s First Zero Trust WAN Based on Unified SASE Architecture – Aryaka’s Zero Trust WAN includes Secure Web Gateway and firewall-as-a-service. This integration is the first to enable enterprises to easily enforce security policies across offices and remote users with unified control while delivering application performance and stability. Increased Total Addressable Market (TAM) – Aryaka’s all-in-one SD-WAN and SASE services are based on the company’s FlexCore™ technology, which enables partners to deliver services optimized for performance over Layer 2 or cost over Layer 3. This flexibility also expands the total addressable market for Aryaka’s services to include businesses of all sizes – from global enterprises to regional small and medium businesses (SMBs). Simplified Packaging and Pricing – Aryaka’s SmartConnect EZ + SmartConnect Pro and Prime EZ solutions are easy to quote, sell and consume with “T-shirt” sized pricing and standard service tiers, speeding time to revenue for partners. Co-managed Network Option – Aryaka’s AppAssure™ application enables VAR, MSP and white-label partners with the network visibility required to co-manage their clients’ networks, increasing their value and wallet share. “We’re pleased to welcome Aryaka to the TBI provider portfolio,” said TBI’s Senior Vice President of Strategic Partnerships Scott Whalen. “Aryaka is at the forefront of converged networking and security. They offer our selling partners a high-growth solution that will enable them to replace legacy networking technologies with cloud-based services to support globally distributed hybrid work environments.” About Aryaka Aryaka is the leader in fully managed SD-WAN and Unified SASE solutions and the first to deliver a Zero Trust WAN based on a Unified SASE architecture. A Gartner “Voice of the Customer” leader, Aryaka meets customers where they are to help them overcome their network and security challenges with ease and an excellent customer experience. Aryaka’s flexible architecture and all-in-one service are designed to modernize enterprises of any size, enabling them to defy convention and future-proof their businesses. The company’s customer base is comprised of hundreds of global enterprises, including several in the Fortune 100. For more on Aryaka, please visit: https://www.aryaka.com/. About TBI TBI is North America’s largest privately held technology services distributor. Since 1991, TBI has assisted Systems Integrators, VARs, MSPs, IT consultants, developers, software distributors and many entrepreneurs in advising and sourcing the right technology solutions. TBI serves as a partner’s advocate, ensuring the proper provisioning of cloud, internet, data, mobility, voice, and managed services from best-in-class service suppliers to achieve clients’ desired business outcomes. Endorsed by partners as having the best back-office support in the Channel, TBI’s 75+ person team meticulously oversees partners’ projects, providing ongoing updates, and proactively handling any issues or escalations. Solutions engineers and subject matter experts, along with training and an award-winning marketing team, empower its partners to be the foremost authority to advise and source all of their clients’ technology needs in over 40 countries. For more information visit  www.tbicom.com  and follow TBI on LinkedIn .

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CHANNEL PARTNERSHIPS

Altair Names Symetri Limited Enterprise-Tier Channel Partner

Altair | November 23, 2022

Altair (Nasdaq: ALTR), a global leader in computational science and artificial intelligence (AI), has extended its channel partner agreement with Symetri Limited, elevating the company to an enterprise-tier channel partner. As part of the new agreement, Symetri – one of Europe’s leading software providers for software design and engineering activities – will take full sales and client relationship management responsibilities for Altair’s design and engineering simulation portfolio for key clients in the U.K. and Ireland. “We have been extremely impressed with the Symetri Limited team since we started our collaboration,” said Pavan Kumar, senior vice president of global indirect business, Altair. “We have been extremely impressed with the Symetri Limited team since we started our collaboration,” said Pavan Kumar, senior vice president of global indirect business, Altair. “They have a passionate, experienced, and successful team whose values align with ours. I am confident that Symetri will continue to provide outstanding sales and technical support to many of our small-to-medium clients and will ensure they are successful in their continued deployment of market-leading simulation, data analytics, and high-performance computing technologies.” “We are extremely proud to be named Altair’s first enterprise-tier channel partner for the U.K. and Ireland,” said John Bartle, director, Symetri Limited. “Our team has been extremely impressed with Altair’s robust technology solutions, unique licensing model, and customer-centred approach. Symetri and Altair are aligned in providing solutions that ensure our customers work smarter for a better future. We look forward to the exciting times ahead, and most importantly, to offering our customers best-in-class solutions.” Altair and Symetri began collaborating in 2019 when Symetri became Altair’s first channel partner in the U.K. dedicated to expanding the use of Altair’s revolutionary structural analysis solution, Altair SimSolid. Since then, Symetri has driven three successful years of SimSolid usage growth in the U.K. and Ireland. Altair’s channel partner community is actively expanding globally to reach all industries and regions. For more information, please visit https://www.altair.com/partners/. About Altair Altair is a global leader in computational science and artificial intelligence (AI) that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. Altair enables organizations across all industries to compete more effectively and drive smarter decisions in an increasingly connected world – all while creating a greener, more sustainable future. For more information, visit https://www.altair.com.

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CHANNEL PARTNERSHIPS

Dialpad's Mike Kane Honored on Inaugural Channel Futures Channel Leaders List

Dialpad | November 24, 2022

Dialpad, Inc., the industry leader in AI-powered communication and collaboration, today announced that Mike Kane, SVP Global Partner Sales, was recognized among the 20 honorees on the first Channel Futures Channel Leaders list. The list recognizes these individuals as leaders who will determine the future of the channel as they redefine the partner-supplier relationship. The communications and collaboration channel leaders were selected based on their companies’ market share, growth potential, strength of partner network, scope of partner program and the individual’s impact on the partner ecosystem. In 2017, Dialpad hired Mike Kane as the company’s first-ever channel employee. In his first five years, Mike accomplished his goal of proving the value of the channel, and by doing so, helped push the company forward into a rapid growth phase and empowered Dialpad’s growing number of ecosystem partners to succeed. As a champion of channel growth, and because of Mike’s leadership, Dialpad has grown its channel program from a team of one to over 40 employees in the last four years. Mike is responsible for all channel go-to-market strategy, enablement, qualified pipeline and revenues across North America, EMEA and APAC. “Mike has played an instrumental role in the company’s growth over the last five years and I couldn’t think of a more deserving person for this recognition,” said Craig Walker, CEO & Founder of Dialpad. “Mike has played an instrumental role in the company’s growth over the last five years and I couldn’t think of a more deserving person for this recognition,” said Craig Walker, CEO & Founder of Dialpad. “As we enter the next era of Dialpad, it is critical that we enable our channel partners and customers with the tools and solutions essential to propel long-term growth. This includes Ai-powered insights that enable them to unlock productivity and collaboration in the hybrid world while improving customer experiences and customer satisfaction during uncertain economic times. Mike and the channel team will continue to play a critical role in this larger company initiative.” “I am honored to be recognized by Channel Futures and to have our channel philosophy validated,” said Mike Kane SVP of Global Channel Sales. “From day one, our goal has been, and remains to this day, to be the easiest provider for partners to work with. As Dialpad has scaled and grown over the years, I’m proud to be able to say that we have been able to maintain that. We continue to be the easiest solution for partners, eliminating friction and boosting our partnership efforts with channel partners to make us the go-to solution for their cloud based communications needs.” “As the industry faces one of its most tumultuous periods, it is essential for channel partners to connect with the leaders of today’s strategic technology providers. These individuals are the ones who are guiding their organizations and partner ecosystems into the future with innovative thinking and industry-defining channel programs. Channel Futures has identified the individuals who are fueling a new wave of growth and solutions partners can bring to customers," said Robert DeMarzo, vice president of content, Informa Tech Channels. The channel leaders list, compiled by Channel Futures editors, are intended to provide the partner ecosystem with an in-depth look at each industry segment and spotlight those individuals responsible for the strategic direction of partner-facing organizations. As the nature of the channel changes, partners are developing deep ties with numerous suppliers in each technology solution segment they support. The channel leaders lists will identify the executives with whom they should establish strong relationships going forward. To learn more about Dialpad’s offerings and how your organization can “Work Beautifully”, visit www.dialpad.com, the blog, and follow along on Twitter, LinkedIn, Facebook, and Instagram.

Read More

CHANNEL PARTNERSHIPS

TBI and Aryaka Networks Form Strategic Channel Partnership

TBI, Aryaka Networks | November 24, 2022

TBI, the nation’s leading technology services distributor, announces the addition of Aryaka Networks, a leader in unified SASE and SD-WAN solutions, to their supplier portfolio. TBI partners can now access Aryaka’s solutions, expanding their portfolio offerings to their customers. “We’re excited to partner with a leading global technology services distributor like TBI to deliver our SD-WAN and SASE solution portfolio through its extensive network of sales partners,” said Aryaka’s Channel Chief and Senior Vice President of Global Channels Craig Patterson. “We’re excited to partner with a leading global technology services distributor like TBI to deliver our SD-WAN and SASE solution portfolio through its extensive network of sales partners,” said Aryaka’s Channel Chief and Senior Vice President of Global Channels Craig Patterson. “TBI is familiar with the ins and outs of Aryaka’s suite of SD-WAN and SASE solutions and can assist our joint customers in technical network environments, giving them an additional layer of resources and support to call upon during our engagement. TBI’s long history of strong partner relationships will enable us to expand our global reach and create new opportunities for their selling partners.” Aryaka’s new managed SD-WAN and unified SASE solutions offer TBI sales partners many advantages, including: Industry’s First Zero Trust WAN Based on Unified SASE Architecture – Aryaka’s Zero Trust WAN includes Secure Web Gateway and firewall-as-a-service. This integration is the first to enable enterprises to easily enforce security policies across offices and remote users with unified control while delivering application performance and stability. Increased Total Addressable Market (TAM) – Aryaka’s all-in-one SD-WAN and SASE services are based on the company’s FlexCore™ technology, which enables partners to deliver services optimized for performance over Layer 2 or cost over Layer 3. This flexibility also expands the total addressable market for Aryaka’s services to include businesses of all sizes – from global enterprises to regional small and medium businesses (SMBs). Simplified Packaging and Pricing – Aryaka’s SmartConnect EZ + SmartConnect Pro and Prime EZ solutions are easy to quote, sell and consume with “T-shirt” sized pricing and standard service tiers, speeding time to revenue for partners. Co-managed Network Option – Aryaka’s AppAssure™ application enables VAR, MSP and white-label partners with the network visibility required to co-manage their clients’ networks, increasing their value and wallet share. “We’re pleased to welcome Aryaka to the TBI provider portfolio,” said TBI’s Senior Vice President of Strategic Partnerships Scott Whalen. “Aryaka is at the forefront of converged networking and security. They offer our selling partners a high-growth solution that will enable them to replace legacy networking technologies with cloud-based services to support globally distributed hybrid work environments.” About Aryaka Aryaka is the leader in fully managed SD-WAN and Unified SASE solutions and the first to deliver a Zero Trust WAN based on a Unified SASE architecture. A Gartner “Voice of the Customer” leader, Aryaka meets customers where they are to help them overcome their network and security challenges with ease and an excellent customer experience. Aryaka’s flexible architecture and all-in-one service are designed to modernize enterprises of any size, enabling them to defy convention and future-proof their businesses. The company’s customer base is comprised of hundreds of global enterprises, including several in the Fortune 100. For more on Aryaka, please visit: https://www.aryaka.com/. About TBI TBI is North America’s largest privately held technology services distributor. Since 1991, TBI has assisted Systems Integrators, VARs, MSPs, IT consultants, developers, software distributors and many entrepreneurs in advising and sourcing the right technology solutions. TBI serves as a partner’s advocate, ensuring the proper provisioning of cloud, internet, data, mobility, voice, and managed services from best-in-class service suppliers to achieve clients’ desired business outcomes. Endorsed by partners as having the best back-office support in the Channel, TBI’s 75+ person team meticulously oversees partners’ projects, providing ongoing updates, and proactively handling any issues or escalations. Solutions engineers and subject matter experts, along with training and an award-winning marketing team, empower its partners to be the foremost authority to advise and source all of their clients’ technology needs in over 40 countries. For more information visit  www.tbicom.com  and follow TBI on LinkedIn .

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CHANNEL PARTNERSHIPS

Altair Names Symetri Limited Enterprise-Tier Channel Partner

Altair | November 23, 2022

Altair (Nasdaq: ALTR), a global leader in computational science and artificial intelligence (AI), has extended its channel partner agreement with Symetri Limited, elevating the company to an enterprise-tier channel partner. As part of the new agreement, Symetri – one of Europe’s leading software providers for software design and engineering activities – will take full sales and client relationship management responsibilities for Altair’s design and engineering simulation portfolio for key clients in the U.K. and Ireland. “We have been extremely impressed with the Symetri Limited team since we started our collaboration,” said Pavan Kumar, senior vice president of global indirect business, Altair. “We have been extremely impressed with the Symetri Limited team since we started our collaboration,” said Pavan Kumar, senior vice president of global indirect business, Altair. “They have a passionate, experienced, and successful team whose values align with ours. I am confident that Symetri will continue to provide outstanding sales and technical support to many of our small-to-medium clients and will ensure they are successful in their continued deployment of market-leading simulation, data analytics, and high-performance computing technologies.” “We are extremely proud to be named Altair’s first enterprise-tier channel partner for the U.K. and Ireland,” said John Bartle, director, Symetri Limited. “Our team has been extremely impressed with Altair’s robust technology solutions, unique licensing model, and customer-centred approach. Symetri and Altair are aligned in providing solutions that ensure our customers work smarter for a better future. We look forward to the exciting times ahead, and most importantly, to offering our customers best-in-class solutions.” Altair and Symetri began collaborating in 2019 when Symetri became Altair’s first channel partner in the U.K. dedicated to expanding the use of Altair’s revolutionary structural analysis solution, Altair SimSolid. Since then, Symetri has driven three successful years of SimSolid usage growth in the U.K. and Ireland. Altair’s channel partner community is actively expanding globally to reach all industries and regions. For more information, please visit https://www.altair.com/partners/. About Altair Altair is a global leader in computational science and artificial intelligence (AI) that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. Altair enables organizations across all industries to compete more effectively and drive smarter decisions in an increasingly connected world – all while creating a greener, more sustainable future. For more information, visit https://www.altair.com.

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