Meet Human Complexity with Personalized Content

Connecting | March 4, 2019

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No one can be reduced to a few data points. People are complex, evolving, thinking, and refining their behaviors all the time. The more we embrace these complexities and learn from them, the more you can personalize the customer experiences. And the more they’ll think of you going forward. Read Connecting with People Across The

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Periscope

Periscope is one of the top five independent full-service agencies in the country. Based in Minneapolis, with global offices in Hong Kong, Delhi and Toronto, Periscope offers a full spectrum of marketing services to a wide range of acclaimed brands including Bridgestone, Target, Arctic Cat, UnitedHealth Group, Brach's, ExxonMobil and more. Visit us at periscope.com.

OTHER ARTICLES

Google Reveals What COVID-19 Special Announcement Schema Looks Like in Search

Article | April 6, 2020

Google has now shared examples of what COVID-19 special announcement structured data will look like when used in search results. A brand new set of structured data markup for special announcements related to COVID-19 was introduced last month. Google officially stated last week it will support the new structured data, but didn’t say when it will be used in search results. At the time, it was also not known what the markup would look like when Google uses it to render search snippets.

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Content Marketing Trends for 2020: Are we ready?

Article | February 10, 2020

There are over 4.4 billion Internet users worldwide. If you look at them collectively as a country, it would indeed be the largest in the world. With every click on the keyboard, there is content being added to this virtual infinite universe that is being created, trillions of pieces of content get created every day. It is being created in terms of updates, likes, comments, and of course the larger pieces—websites, videos and blogs, among others. This is a borderless country, so this content is actually accessible to anyone online, and we are no longer competing with ‘India-specific’ content. Consumers are also easily shopping across borders today. No wonder there is a switch to the digital content piece as you can swipe across this vast network and choose what you want to. Today, digital content is an integral part of the consumer’s journey, regardless of whether she’s looking for entertainment, information or exchange (EIE). As marketers, the amount of mindspace we are able to occupy is what matters to us.

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Why Email Marketing Is Best Marketing Channel in 2020

Article | March 8, 2020

Digital marketing has seen dramatic changes over the past several years, and there is a common misconception that email marketing is not as effective as it used to be. Some believe that modern email marketing recipients, inundated with spam and low-value content, ignore their messages more often than they open them. While spam is bothersome for the majority of email users, the reality is that email is still the most powerful form of digital marketing.

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How Community Coalitions Are Bridging the Digital Divide

Article | August 25, 2020

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

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Spotlight

Periscope

Periscope is one of the top five independent full-service agencies in the country. Based in Minneapolis, with global offices in Hong Kong, Delhi and Toronto, Periscope offers a full spectrum of marketing services to a wide range of acclaimed brands including Bridgestone, Target, Arctic Cat, UnitedHealth Group, Brach's, ExxonMobil and more. Visit us at periscope.com.

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