Marketing Strategies Today: Facebook engagement tips that ensure success

| October 24, 2016

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Research findings have shown that images have the capacity to halt any activity of the fans on any social media platform. An emotional graphic design or info graphics will make the fans not only comment on your posts but share them as well. The message of the image should penetrate the fans’ emotional brain.

Find the best graphics or messages related to your industry or product that you think will touch your fans’ hearts.

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Remarkety is a leading email marketing automation platform designed for and around e-commerce from the bottom up. Changing the way retailers market, target and sell to their customers, Remarkety equips merchants regardless of size with enterprise level tools that were otherwise unavailable to them.

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Shoppable social media: future predictions from an influencer expert

Article | March 24, 2021

Who would have thought one-year ago that popular high-street stores would now be closing their doors for good? Or, that some of the country’s biggest brands would decide to focus solely on ecommerce? Well, neither did we. But due to the coronavirus pandemic, that is exactly what has happened for many businesses, particularly within the fashion industry. Now, we are living in a world completely dominated by social media and ecommerce, but what exactly does the future hold? Here, we speak to Amelia Neate, Senior Manager at influencer marketing agency, Influencer Matchmaker, where she shares her predictions for the future of shoppable social media and social commerce. The rise of ecommerce As we have seen throughout the last 12 months or so, there has been a huge influx in the number of ecommerce businesses coming to the forefront of their respective industries. And this probably wouldn’t have happened without Covid-19. In fact, it definitely wouldn’t have. The effects of the coronavirus pandemic have had a tremendous impact on several industries and sectors, many of which have been negative. However, it has accelerated the growth of ecommerce by approximately four to six years. And, following the closure of numerous brands within Arcadia Group and physical stores in the form of Debenhams, it is proof that brands must ensure they stay relevant and adapt to the ever-changing needs of their consumers. Social commerce: why is it so important? Not only has ecommerce taken a front seat recently, but we have now welcomed a new industry trend aboard. A similar concept to ecommerce, social commerce consists of the buying and selling of a product or service within a social media platform. With the number of social media users continuing to rise, and with 53 million active social media users in the UK alone, it is no surprises that brands and businesses have implemented a brand-new strategy to help boost sales. And, with 75% of businesses intending to dedicate an entire budget to influencer marketing throughout 2021, it makes perfect sense for them to be targeting their consumers more directly - which is exactly what social commerce does. Social commerce was well on its way to success in 2019, way before the pandemic had even hit, having generated an impressive $22 billion in the US alone. Social media is no longer simply a place to be confronted with tailored and personalised ads, but is a destination to shop and make purchases, too. Currently, Facebook and Instagram (which is owned by Facebook) have a shoppable feature within their apps. This allows brands, businesses, and anyone else with a business account to link directly to a product within their image, taking consumers straight to the product page of their website. What’s more, they are able to do all of that without even leaving the app they were originally on! Brands such as Zara and John Lewis are just two of the huge names that are utilising the apps and their new shoppable features. In doing so, this allows consumers to shop and purchase products without having to sacrifice their time on social media. We are all familiar with the likes of Instagram Stories and their popular swipe-up links. Well, this is taking it just that little bit further, and I don’t think it is going to stop there. The future of social commerce Shoppable social media is only going to become more widely used, and before we know it, we will be able to purchase an item with just one click – making it even more streamlined than it is currently. With features such as IGTV, Guides and Reels becoming increasingly popular on Instagram, it won’t be long before we are replacing hyperlinks with direct purchase links here, too. It comes as no surprise that currently, video is the preferred way to consume content, so just how long will it be until such features are integrated into the likes of YouTube and TikTiok? My thoughts? It will happen sooner than we think. Brands are continuing to steer away from traditional marketing methods and are working hard to build relationships with social media influencers to focus their budgets and campaigns on influencer marketing. This is just the beginning for shoppable content and social commerce, and I for one, can’t wait to see where it takes us.

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HOW TO APPLY MACHINE LEARNING TO YOUR DIGITAL MARKETING STRATEGY

Article | March 15, 2020

One of the major innovations in the digital marketing industry is the introduction of artificial intelligence tools to help streamline marketing processes and make businesses more effective. According to QuanticMind, 97% of leaders believe that the future of marketing lies in the ways that digital marketers work alongside machine-learning based tools. As machine learning and artificial intelligence become more commonplace in the digital marketing landscape, it’s imperative that best-in-class digital marketers learn how to apply machine learning to their digital marketing strategies.

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WHY YOU NEED AI FOR THE SUCCESS OF SEO

Article | March 11, 2020

Trends come and go in digital marketing all the time, but one that isn’t going anywhere anytime soon is artificial intelligence (AI). It wasn’t that long ago when AI was the stuff of science fiction. It was for robots and machines and complex science. The idea alone barely felt possible to us. Now, though, the world is familiar with AI and it’s being used for all manner of things. AI can be found in automatic check-outs, online shopping recommendations, and more. It’s become a staple of everyday life. It’s also become an essential part of SEO success.

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Why Should You Hire a Social Media Agency?

Article | August 17, 2020

Social media is engrained in our everyday lives so seamlessly it has simply become an extension of who we are and how we communicate with the world around us. The same goes for brands. However, when it comes to crafting that perfect tweet or LinkedIn post to promote and amplify your business goals, it’s easy to feel lost – this is where a social media marketing agency comes in.

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Remarkety

Remarkety is a leading email marketing automation platform designed for and around e-commerce from the bottom up. Changing the way retailers market, target and sell to their customers, Remarkety equips merchants regardless of size with enterprise level tools that were otherwise unavailable to them.

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