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Spotlight

Marketing Evolution

Marketing Evolution brings together advanced analytics and cloud-based software to support message exposure at the person-level, across all media, and in-campaign. Marketing Evolution's ROI Brain™ software intelligently monitors performance while your campaign is live, identifying opportunities for mid-course adjustments of your media mix and creative rotation ensuring you reach the right person at the right time, with the right media, and at the right price.

OTHER ARTICLES

Content Marketing Trends for 2020: Are we ready?

Article | February 10, 2020

There are over 4.4 billion Internet users worldwide. If you look at them collectively as a country, it would indeed be the largest in the world. With every click on the keyboard, there is content being added to this virtual infinite universe that is being created, trillions of pieces of content get created every day. It is being created in terms of updates, likes, comments, and of course the larger pieces—websites, videos and blogs, among others. This is a borderless country, so this content is actually accessible to anyone online, and we are no longer competing with ‘India-specific’ content. Consumers are also easily shopping across borders today. No wonder there is a switch to the digital content piece as you can swipe across this vast network and choose what you want to. Today, digital content is an integral part of the consumer’s journey, regardless of whether she’s looking for entertainment, information or exchange (EIE). As marketers, the amount of mindspace we are able to occupy is what matters to us.

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Navigating Digital Marketing Channels In 2020

Article | February 12, 2020

At the beginning of each year I like to take stock of the state of digital marketing and make predictions for the year ahead. For this year, one overarching theme clearly stands out: 2020 will be the year of intentional content. What does that mean? In essence, to succeed in digital in 2020, you need to focus on creating quality, purpose-driven content that connects with your target audience. I recently wrote an article about this in Expat Living , so if you want to learn more about this, go take a look before reading on.

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AI in Buyer’s Journey: How Important It Is for Marketers to Know About It

Article | April 10, 2020

Artificial intelligence (AI) is currently one of the fastest evolving technologies in the world. In 2016, the AI market was valued at $4.06 billion. By 2025, this sector will have a market capitalization value of $164.41 billion, signaling a 55.6% rise in compound annual growth rates. Today AI is everywhere you turn. You will find it in the auto, healthcare, finance, manufacturing, education, legal, retail, and marketing industries. The technology now runs self-driving vehicles, crucial medical equipment, and various programs and platforms online. Businesses such as Facebook, Amazon, Apple, Google, Microsoft, and IBM are heavily invested in AI development. These platforms are also continuously making this technology more accessible to users. You can, for instance, access Google’s AI via its RankBrain search engine algorithm. This AI interprets search queries to provide Google’s users with the most relevant results.

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How Artificial Intelligence Is Driving Marketing Automation

Article | February 13, 2020

Marketing automation is an industry that is growing quickly which is why the majority of the companies are already using some form of marketing automation. Marketing automation can use artificial intelligence (AI) to better target customers. With the growth of the industry, the use of AI in marketing automation is also increasing. It has an important role in marketing efforts. In fact, it is taking marketing automation to the next level. The need for AI-based technologies is more than ever since customers are expecting fast and personalized service.

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Spotlight

Marketing Evolution

Marketing Evolution brings together advanced analytics and cloud-based software to support message exposure at the person-level, across all media, and in-campaign. Marketing Evolution's ROI Brain™ software intelligently monitors performance while your campaign is live, identifying opportunities for mid-course adjustments of your media mix and creative rotation ensuring you reach the right person at the right time, with the right media, and at the right price.

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