Article | April 21, 2021
If the last few years has taught us anything, it’s that sustainability needs to become a focus within all of our lives – and it has, and is continuing to become ever-more prominent.
Everybody is taking more responsibility for the impact they have on the environment, and now, social media influencers are using their platform for the greater good and are encouraging their audiences to take more care, too.
Social media is becoming less focused on materialistic items, and is beginning to turn its attention to making an impact on the things that really matter. And what’s more important than the world we live in?
From fashion to food and travel, social media influencers are the voice of Gen-Z, and with Earth Day approaching on April 22, the theme is Restore Our Earth, which is the mission of many online influencers.
Here, Amelia Neate, Senior Manager at Influencer Matchmaker, shares a few influencers that will help you in your journey to live a more sustainable, eco-friendly lifestyle.
Fashion is an industry that is traditionally known for not being all that economical or sustainable, however times are changing, and so are brands and their consumers, as #sustainablefashion has been used more than 10.5 million times on Instagram alone.
Fashion influencers such as Em Sheldon and Charlie Irons are investing in timeless classics and wardrobe staples as opposed to trend-driven pieces that will only be worn for one season of the year.
Whilst more expensive, these items are made and bought to last – for decades. Particularly for items such as coats, shoes and outerwear – all of which are often designed with durability and versatility in mind.
So, it is great to see influencers such as Em and Charlie using their large followings to promote a more positive and sustainable way of enjoying fashion.
Upon first thought, travel isn’t the most sustainable of industries, however there are a few things we can do minimise the impact it can have on the environment as well as reducing our carbon footprint elsewhere.
Parenting and travel bloggers Travel Mad Mum Karen, and Travel Mad Dad Shaun, understand how their travelling can be the cause of carbon concern.
To balance out their air miles and emissions released by road trips, as a family they eat sustainably, reduce waste and ensure that they recycle and reuse all they can.
In a previous campaign, Karen partnered with travel guidance brand ABTA to give her audience advice on making holidays greener. From educating children on recycling, through to combined travel such as taking trains or cycling, Karen and her family work hard to promote a sustainable, circular economy.
Food waste is a huge problem on a global scale, so it is incredible to see social media influencers encouraging their followers to lead a zero-waste lifestyle.
Matt, from Daddy Cooks Food and Bintu, from Recipes From a Pantry are two food influencers who are keen limit food waste and help contribute to a circular food economy.
Regularly sharing organic and sustainable food products and services, both Matt and Bintu are making a green and sustainable contribution to the world we live in.
Brands are also making a change
It isn’t just social media influencers who are using their influential power and social media status to make a change, but brands, too.
Brands are becoming increasingly aware of the everchanging needs of their consumers, many of which revolve around leading more sustainable lifestyles – starting with making conscious decisions when it comes to shopping habits.
Consumers are now seeking multi-purpose packaging, reduced waste and environmentally-friendly materials and Robert Lockyer, founder of Delta Global, a sustainable packaging solutions provider for luxury fashion brands, explains how brands can achieve just that.
“Whilst many brands are working hard to ensure their products are sustainable, many are forgetting to do the same for their packaging.
“The packaging of the products is the first thing a consumer will see, and it is important for the packaging to uphold the same ethos and values as the products and the rest of the brand.”
Robert also explains that removing plastic from packaging and reusing recycled materials is a great first step in the right direction.
He says, “Gone are the days when parcels arrived full of single-use plastic. Whilst it’s no longer acceptable, it is also completely unnecessary as there are a variety of other materials that brands can use to keep products safe.
“And where plastic is used, brands should ensure that it can be reused, repurposed and recycled.”
So, this Earth Day, we urge brands and influencers alike to restore our planet; one post and one purchase at a time.
Article | August 12, 2020
Collaboration is at the heart of Agile, and we’ve all experienced the benefits of face-to-face conversation as the best means of conveying information. In SAFe we take this to the next level with PI Planning, a face-to-face event for all members of the ART to align to a shared mission and vision.
Article | June 2, 2021
Before the pandemic, the business sector of near about all industries were heightening rapidly and planning for new opportunities. Whether it was private or government, small businesses or large enterprises, each sector was trying to enhance in every aspect. The Covid-19 outbreak changed the way businesses approach towards potential customers as well as marketing strategies. Indeed, even as the world starts to re-open all the more forever, it is evident that the pandemic will have a lasting impact on consumer behavior and brand-to-consumer engagement.
SURVEY REPORTS FOR ADVERTISING AGENCIES DURING PANDEMIC
The global advertising agencies market confronted at decline from $346.9 billion in 2019 to $346.5 billion in 2020 at a compound annual growth rate (CAGR) of-0.12%. The decay is chiefly because of the COVID-19 flare-up that has led to prohibitive regulation measures including social distancing, remote working, and the discontinuance of businesses and other commercial exercises bringing about operational difficulties.
The whole production network has been disturbed, affecting the market contrarily. The market is then expected to recuperate and reach $418.3 billion in 2023 at a CAGR of 6.48%.
In March 2020 the review of U.S. advertisers and advertisement offices tracked down that 89% of respondents had put forth changes to their promotional efforts because of the COVID-19 upsurge. Among the most intense changes made was, dropping a campaign totally as per 34% of reacting industry experts. At the point when the inquiry was rehashed in April, the percentages had increased to 44.
Near about all regions worldwide experienced a reduction in media financial plans in 2020, for instance by 46% in the LATAM region. However, the pandemic particularly showed its impact in 2020, with the average allocated money being cut radically.
As per study information, in the first half of the year 2020, 29% said they investigated new channels for new organizations and another 29% offered new administrations to customers, while 17% even wandered into new enterprises.
Decrease in ad spends worldwide in 2022 compared to previous predictions due to coronavirus will be 17.72 billion USD.
According to a survey of 400 media buyers and brands, 74% believe the COVID-19 pandemic has a greater impact on their advertising spends than the 2008 financial crisis.
ADVERTISING CHALLENGES DURING COVID
Cyber security issues
Consumer behavior changes
Lack of team support
Adoption of new technology
Unable to maintain client relationship
Decreased creativity & productivity
HOW COVID-19 HAS CHANGED THE PLANNING AND THE STRATEGIES OF ADVERTISING AGENCIES
The advertising industry experts have changed their approach in terms of strategies, investments, and campaigns to reach potential consumers. They initiated very influential steps to attract their target audience.
Artificial intelligence in advertising during COVID
The expansion of Artificial Intelligence (AI) in advertising during COVID is acquiring fame in the advertising organizations market. Significant players working in the business are constantly centered on introducing innovations and technologies to better fulfill the requirements of customers. For example, as of May 2019, as per a review, 47% of publicists are right now utilizing Artificial intelligence for audience targeting.
Before the pandemic, the Experts noticed that more than 8000 advertisements are presented to the Americans in a day. Presently, with everybody constrained inside, customers can just see ads in their homes. This is a unique opportunity for the advertisement industry to expand its presence on social media during COVID-19 like; Facebook, Instagram, Twitter, Pinterest as well as television. 58.11% of the total population is dynamic via web-based media when taking a look at qualified crowds matured 13+ years, ascending to 82% in North America.
Safety is utmost important
We all are aware that the pandemic has shocked everyone and made people skeptical towards everything. In this particular situation, it is essentially important to keep safety on priority and serve the customers on precautionary measures. Make them feel that your big concern is to make their life easier by providing quality products or services following safety.
E-commerce is ubiquitous
The COVID-19 pandemic has sped up e-commerce growth worldwide. Reacting to this pattern is the main concern for 2021 with brands presenting plans to reevaluate conveyance and exploring different avenues regarding new models. Some are analyzing direct-to-consumer option, searching for approaches to make it simpler for customers to repurchase. This adaption will have a very optimistic impact on brand strategy and media investment.
QUICK ADVERTISING TIPS DURING COVID
Being relevant to consumers’ needs assure them that they are not being ignored in the time of pandemic and feel that they come in your priority.
Turn your business online to remain associated with your consumers. This will definitely help you to reach potential customers and valuable opportunities.
Strengthen your relationship with your customers by communicating, exchanging life stories of caution and triumph. This shows that the company thinks beyond business and care about their customers.
Design & execute a low budget strategic model using minimal tools, and people in advertising during COVID.
Undoubtedly, safety is an important issue but when it comes to low prices, offers, people get attracted. Therefore, make sure to wow them always with your new offering plans.
The realm you have constructed is a direct result of your team efforts. In this way, get associated with your team and give them compassion, and plan for future advances.
We are living in uncertainty thus don’t put all your efforts and investments into the present campaign of advertising during COVID. There is no guarantee of the end of the worst. Be optimistic but don’t ignore the negative.
At this point, it is difficult to predict what long haul impacts the pandemic will have on the marketing and advertising industry, or for sure practically every industry. So far estimates for worldwide advertisement spending in 2020 had to be revised from initially 712 billion U.S. dollars to approximately 691 billion U.S. dollars. Nevertheless, primary predictions assert that the advertising spending will come out with flying colors in 2021, once the COVID has lost its impact and the businesses become normal.
FREQUENTLY ASKED QUESTIONS
Q. What are the types of advertising?
There are many types of advertising but mainly 7 are prominent. Broadcast advertising, outdoor advertising, native advertising, display advertising, print advertising paid search advertising, and social media advertising.
Q. Is the advertising industry dying in pandemic?
Unquestionably, advertising agencies faced adverse effects of covid-19 in respect of investments, productivity, creativity, lead generation, consumer behavior changes, etc. But, positively the industry will get rid of the situation soon and become normal.
Q. What is the most effective online advertising?
Online advertising is one of the most prevailing and effective method to escalate your business and reach alluring results in every aspect. Having websites, blogging on daily basis, search engine optimization, social media marketing, and pay per click advertising are the result-oriented approach for effective online advertising during COVID.
Q. Are ads really effective in COVID-19 pandemic?
Yes, indeed, it is effective. People are compelled to be indoors therefore, it is easy to approach the customers with creative, strategical campaigns digitally. The amount of time being spent online has increased during the pandemic as a result of shifting consumer behavior while adjusting to the new normal. Online retail & social media grew massively during the pandemic where online ads reaped huge profits along with e-commerce giants such as Amazon, Facebook & Snapchat. This is why the online advertising market was valued at USD 304.0 billion in 2019 and is expected to touch USD 982.82 billion by 2025.
"name": "What are the types of advertising?",
"text": "There are many types of advertising but mainly 7 are prominent. Broadcast advertising, outdoor advertising, native advertising, display advertising, print advertising paid search advertising, and social media advertising."
"name": "Is the advertising industry dying in pandemic?",
"text": "Unquestionably, advertising agencies faced adverse effects of covid-19 in respect of investments, productivity, creativity, lead generation, consumer behavior changes, etc. But, positively the industry will get rid of the situation soon and become normal."
"name": "What is the most effective online advertising?",
"text": "Online advertising is one of the most prevailing and effective method to escalate your business and reach alluring results in every aspect. Having websites, blogging on daily basis, search engine optimization, social media marketing, and pay per click advertising are the result-oriented approach for effective online advertising during COVID."
"name": "Are ads really effective in COVID-19 pandemic?",
"text": "Yes, indeed, it is effective. People are compelled to be indoors therefore, it is easy to approach the customers with creative, strategical campaigns digitally. The amount of time being spent online has increased during the pandemic as a result of shifting consumer behavior while adjusting to the new normal. Online retail & social media grew massively during the pandemic where online ads reaped huge profits along with e-commerce giants such as Amazon, Facebook & Snapchat. This is why the online advertising market was valued at USD 304.0 billion in 2019 and is expected to touch USD 982.82 billion by 2025."
Article | March 24, 2020
Even in the search industry, which prides itself on agility and adaptability, the escalating menace of the novel coronavirus pandemic is something very different. Collectively, we are pretty adept at devising new strategies and tactics when Google rolls out a major algorithmic update. So, we are fairly well prepared to respond quickly and effectively to the coronavirus pandemic as long as we recognize that COVID-19 isn’t an algorithm change.
In fact, it is already having a bigger impact on user intent and behavior because the combination of a global pandemic and worldwide recession is changing our organic search results more than the Panda and Penguin updates did put together.