How to Launch a Sequential Facebook Advertising Campaign

VICTORIA GREENE | February 13, 2018 | 181 views

Since the beginning of time, stories have brought societies together. Storytelling aids memory and connects us emotionally, as well as appealing to our universal sense of empathy. Stories can help us understand the world. And what’s more, they are the perfect vehicle for making your ads feel less like ads.

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Pierce Promotions

The world’s most recognized brands partner with Pierce to ideate, create, activate and measure across the entire suite of live, digital and mobile experiences. Since 1990, we’ve planned and executed hundreds-of-thousands of brand engagements and delivered tens-of-millions of samples – each working to captivate attention, influence opinion and change behavior in our clients’ favor.

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Fundamentals of Distribution Marketing

Article | July 20, 2022

Are you looking to expand into new markets, boost your sales pipeline, and increase conversions? Whatever your business growth objectives are, a distribution partnership is your answer to all of them. Why are distributors becoming a vital component of business expansion strategies and what is the importance of distribution in marketing? Let us take a look. Distribution Marketing Channels: Achieving More with Distribution Partners The process of making a product or service available to a consumer through a direct channel such as a manufacturer or an indirect channel such as a distributor constitutes a distribution marketing strategy. B2B marketers decide on which type of distributor channel they want to use based on their product and the revenue targets they have in mind. Global suppliers have eroded margins and created an explosion of products catering to even the tiniest market niches. They have disrupted local markets. Consequently, sophisticated logistical systems have been developed to shorten delivery times. Businesses have expanded their distribution network to get closer to their B2B clients. The following statistic says a lot about why B2B businesses are keen to embrace distribution marketing and develop their indirect distribution network. 75% of the world’s commerce is transacted indirectly, meaning goods are sold through distribution channels. (Source: Forrester) In this article, we will be focusing on distribution partners, as channels of distribution marketing, and how they are creating a foundation for businesses like yours to expand and grow while helping you bring your products to your target customers. Distribution Marketing Strategy: Types of Strategies & Things to Consider B2B businesses embrace a new channel of distribution marketing or improve their existing one based on their marketing and management requirements. You can consider going down the same road if you have a new customer segment in mind, are planning to release a new product or want to aggressively grow your revenue. Here are the broad types of distribution in marketing: Direct channel: A direct sales channel is any company or manufacturer that creates its product and sells it directly to customers without the involvement of third parties or intermediaries. The product is sold through a shop, online channels, door-to-door or through any other method. Indirect channel: An indirect sales channel is comprised of—distributors, wholesalers, retailers, and VARs (value-added resellers)—who sell products made by other companies. At times, there may be more than one middleman between the consumer and the product’s producer. Apart from these two main strategies, there are other specialized strategies that fall under these categories, like exclusive distribution, intensive distribution, selective distribution, dual distribution, and reverse distribution. Of these strategies, manufacturers use the product distribution strategy that suits their product and revenue goals the most. Consider the following factors when planning your distribution strategy in marketing: The Type of Product You Sell Your distribution channel marketing strategy should depend on the type of product. Purchase decisions that customers make are classified into three types: routine, limited, and extensive, based on the number of times businesses buy a product, its cost, and the time taken by the customer to make a purchase decision. Capitalize on this information and decide on the strategy that will work best to position your product. Customer Base Based on the types of purchase methods that your target demographic may use, where they make their purchase decisions, and what kind of technology influences them, you need to choose your distributor. Ensuring that your customer base gets access to your product based on its preference is crucial to attracting customers to make a purchase. Logistics and Transportation Whether you sell a software product to streamline business processes or spare parts that automobile businesses require, your product needs to reach your end user safely and on time from locations where your distributor stores it. Understanding a prospective distributor’s logistics and transportation capabilities should be a priority while finalizing a distribution strategy in marketing. Focus on cost-saving and increasing revenue while choosing your distributor. A Strong Game Plan & Bigger Market Reach with Distribution Partners Product, place, price, and promotion are the four Ps of marketing. A B2B company cannot successfully sell its product or service unless it determines its four Ps. This is where distribution comes in. It is the ‘place’ part of every marketing strategy. Distributors are channel partners who are experts at getting your products into as many markets as possible as quickly as possible so that they can be used by end customers. There are tactical and logical advantages to having a strong distribution partner network. Let us explore them in brief. You Can Focus on Your Expertise Your expertise lies in creating the product. Setting up a sales system to facilitate end customers doesn’t categorically fit your skillset. With the help of a good distribution partner, you can limit your sales risk and use your time and resources to make your manufacturing processes and techniques more efficient. Streamline Market Expansion Selling to a new geographical market with the help of a distribution channel partner who has an established retail network can instantly get you more leads and boost your sales. Especially when entering a new international market, you can trust your distribution partner to take care of international trade law compliance, shipping and customs laws, and the culture of the new market. Limited Involvement in Customer Service Distribution marketing reduces your involvement and investment in customer service considerably. All you need to do is be in touch with your distributor partner. You don’t have to think about exercising administrative duties and investing in operations because your distributor will be your face while dealing with end customers. Distribution Partners Fire-up Your GTM Strategy In your go-to-market strategy (GTM), your distribution partners can market your product to large numbers of geographically dispersed customers. Distributors, especially VARs customize your product and complement it with prompt support and specialist services. Here’s how you can go-to-market confidently with the help of distribution partners: After you segment your target market into customers and prospects, identify which of these segments you can reach with the help of distributors. They can utilize their customer base to get you sales in territories with good sales potential. Distributors with experience can cover the market sectors you want to target. Choose distributors who do not market products that compete with yours. To get the most out of the channel partnership, describe the market opportunities for the distributors and talk to them about what you expect and what you need from them. Decide on whether you want to share marketing rights with distributors. Create solid and binding commercial terms such as stock levels, discounts, selling prices, and marketing support beforehand so the distributors are motivated to give their best to sell your product. Distributors develop sales and marketing plans, provide support in the form of marketing collateral, funds, or marketing campaigns. To support their efforts, run marketing campaigns that target your customers and promote your distributor network. Communicate the advantages of buying from your authorized distributors so that you can create and maintain sales leads for your entire distributor network to make your GTM a success. Distribution Management: Refining Distribution Partner Performance Just as it is important to set up a distribution network, it is also important to manage it, optimize it through consistent efforts, and make sure it is a smooth-functioning ecosystem. Managing distribution businesses can empower your distribution teams to manage distributors and the way they sell your product. They can also enable partners to do more for the sales. Distribution management can be streamlined using a distribution management system (DMS). With the help of the following features, this platform helps you run your distribution network well: Partner Recruitment Easily deploy partner recruitment campaigns through single or multiple distributors. Target specific groups of partners through these campaigns to get them involved. Partner Onboarding Help your distribution partners bring on channel partners for short-term channel programs with high returns and low costs. Partner Training Enhance partner competency and development using partner training through the DMS system. Pipeline Management Keep track of how each distributor contributes to your pipeline growth and engage with distributors to increase revenue. Partner Enablement Use your distribution partners to drive multi-partner demand generation activities with co-branded content that your channel marketing teams create. Partner Incentives Deploy partner incentives to motivate distributors and partners they manage. Review their performance and approve their claims. Performance Optimization Get insights into how distribution partners are selling through business analytics and reports so you can accelerate sales, and in turn, boost your revenue. When you use a good distribution management system, you can manage multiple stakeholders, including resellers, distributors, and partners, along with your internal marketing, sales, and finance teams. Your distribution teams can look at sales through distributors and forecast future performance and partner pipelines. They can also use the system to run different programs and campaigns to meet the changing needs of their business. A U.S. Manufacturer Uses ZINFI Platform for Efficient and Effective Channel Marketing VERSATEX, a PVC building products manufacturer, used ZINFI’s partner portal to streamline its marketing so its partners could be more engaged. "We are using the ZINFI portal as our VERSATEX CRM, and it's been working out amazingly. We can track how the salespeople in the field are selling and quickly determine what's working and what's not," said Cassidy Huff, Channel Marketer at VERSATEX. Summing it Up A distribution strategy can revolutionize the way you sell your product in different markets. With the correct distribution channel and strategy, your product can reach your buyer considerably more quickly and help you achieve your revenue goals. FAQ What is a distribution channel? A distribution channel is a network of intermediaries like distributors, wholesalers, retailers, manufacturers, and VARs that a company uses to get its product to its end user. What is the impact of distribution management on business? Efficiently managing distribution partners boosts company sales and profitability as it helps businesses streamline how fast and efficiently they distribute their products in the market. What is the difference between direct and indirect distribution channels? In a direct distribution channel, a company allows its manufacturer or service provider to deal directly with the end customer, whereas in an indirect distribution channel, a company relies on a network of distributors, wholesalers, and retailers to sell its products.

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CHANNEL PARTNERSHIPS

Kentucky Teen Once Subject of Viral Video Warns Republicans of 'Outrage Mob'

Article | July 29, 2022

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

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CHANNEL PARTNERSHIPS

How Community Coalitions Are Bridging the Digital Divide

Article | July 14, 2022

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

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How Educators Kept Students on Track During Remote Learning

Article | August 21, 2020

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

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Spotlight

Pierce Promotions

The world’s most recognized brands partner with Pierce to ideate, create, activate and measure across the entire suite of live, digital and mobile experiences. Since 1990, we’ve planned and executed hundreds-of-thousands of brand engagements and delivered tens-of-millions of samples – each working to captivate attention, influence opinion and change behavior in our clients’ favor.

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MARKETING DATA

RedTrack Integrates with Shopify and Brings Back Accurate Reporting for Facebook

RedTrack | December 03, 2021

RedTrack.io, the analytics & attribution tool that helps marketers to analyze acquisition channels and find which campaigns turn visitors into purchases, announced the release of their Private Shopify app. Now, as soon as RedTrack is connected to a Shopify store, it tracks your website's traffic and attributes the purchases to the channels and campaigns they came from. This integration helps fight the biggest problem of all eCom store owners: matching the data between Facebook and Shopify and ensuring optimization that was available before iOS updates. Moreover, with Shopify x RedTrack integration, marketers can pass more information about each conversion back to advertising channels, like Facebook, Google, TikTok, etc. This, in turn, provides better match scores and gives more information to the channels used further for optimization tasks. Working with 100+ eCom customers, we saw their problems and felt a need to create accurate tracking & attribution experience, yet simple at the same time. We are building a global digital marketing platform that, together with our RedTrack's Shopify app, will offer significant value to eCom customers struggling to attribute sales across various customer touchpoints." Vlad, CEO of RedTrack With RedTrack App, Shopify store owners have: Accurate attribution reports across all channels that match Shopify sales report; Sales data sent back to advertising channels for better ad optimization and machine learning; Easy no-code setup. By fusing all marketing channels, like Facebook, Instagram, Google, TikTok, Taboola, email, affiliates, etc., into a single source of truth, RedTrack helps to improve one of the most challenging but critical business processes. It allows marketers to tie each dollar spent through multiple advertising channels with the revenue generated from there.

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Facebook rolls out new video publishing & discovery features giving marketers more flexibility

Facebook | April 02, 2020

Facebook introducing new updates regarding video uploading and publishing. The new feature gives flexibility to schedule video posts, organize content as per your convenience and much more. One feature i.e. bulk action is a smarter editing tool that allows page managers to take actions on videos in bulk. Facebook is rolling out several updates to video publishing, including the ability to upload multiple videos at the same time. The four key updates that marketers need to know about include: Updates to Bulk Uploader New ‘Bulk Actions’ features New “Series” feature: A way to organize content into episodes Here’s more about each of these updates. Updates to Bulk Uploader Facebook is improving the efficiency of its bulk uploader by allowing you to upload up to 50 videos at the same time to one page. As videos are uploading, users you can edit the title, description, add tags, schedule posts, and choose other settings. Facebook is also improving the way videos can be scheduled to post. You can choose to schedule individual videos at a specific time, or you can choose to publish uploaded videos at a regular cadence. Let’s say you upload 10 videos you can then select choose to automatically publish one video per day, or one video per week, or any interval you’d like. Bulk Actions Facebook says its new bulk actions are smarter editing tools that allow page managers to take actions on videos in bulk. The available bulk actions are: -In-stream ads -Rights manager for RM Lite and RM Pro -Bulk Scheduling -Secondary edit features: 1] Add tags 2] Add custom labels 3] Add video to playlist/series 4] Auto captions 5] Audience Restrictions (only available at the time of upload) 6] With the exception of audience restrictions, these actions will be available at the time of upload and afterward in the content library. Keep in mind that taking bulk actions at the time of upload does save time because you can choose a single setting for multiple videos instead of adjusting settings individually. Learn more: Facebook’s live stream traffic spikes during COVID-19 lockdowns Updates to Playlists Facebook is updating playlists to give people a better way of organizing related content without having to start a new page. Playlists offer the following benefits: A simple, flexible way to organize content. Distribution:Playlists improve video distribution through related content recommendations. Sharing: Playlists can be easily shared as posts in the news feed. Viewers can click the post to open the full playlist. Placement: Playlists are showcased prominently on your Page Control: Page managers can control the order in which users view videos in playlists. Unique links: A unique URL is generated for each playlists which can be shared with people on or off Facebook. Page managers can create, manage, edit, and reorder playlists from Creator Studio. Series Facebook is launching a brand new feature that’s similar to playlists. A “series” will allow users to discover video content across Facebook Watch, Facebook’s search results, and the news feed. Creating a series of videos grants all the same benefits of playlists, with the following unique offerings: Series episodes can appear in the continue watching unit in the series Page. Users can continue watching a series within Facebook Watch. Users can navigate between seasons and episodes. They can also continue watching where they left off at any time. Playlists can be created, managed, edited, and reordered from Creator Studio. Facebook recommends using a series when launching a new collection of episodes: A series provides a viewer flow, feature set, and brand aesthetic that is best suited to support episodic content, whether a cooking show in which each episode can be independently viewed, or a drama that is best viewed chronologically, due to a narrative arc across episodes. When it comes to using a playlist, rather than a series, Facebook says the feature is more suited for thematically-related content. A series, on the other hand, is designed for groups of episodes that tell a story. Videos Tab Playlists and series are housed in a new videos tab that’s available on all pages. The tab enables viewers to follow the Page and get notified about all new videos as they’re published.

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Facebook’s Live Stream Traffic Spikes During COVID-19 Lockdowns

Facebook | March 30, 2020

With more people staying indoors for Covid-19, livestreamed programming has grown in popularity. As a result, Facebook has shifted its focus towards live streaming as COVID-19 lockdowns lead to increased demand. According to Bloomberg, the number of viewers have risen to 50% since Jan. Facebook is abruptly shifting the focus of product development toward live streaming as COVID-19 lockdowns lead to increased demand. FidjiSimo, head of the Facebook app, told Bloomberg over the weekend that Facebook Live is “exploding” right now. This is a really unique moment. [Facebook has had to] adjust really quickly and really reshape our roadmap. -FidjiSimo, head of Facebook app The number of US users watching live video on Facebook has increased 50% since January, Bloomberg reports. The usage growth from COVID-19 is unprecedented across the industry, and we are experiencing new records in usage almost every day. Maintaining stability throughout these spikes in usage is more challenging than usual now that most of our employees are working from home. -Analytics Chief, Alex Schultz and Engineering Chief, Jay Parik This is due, in no small part, to the fact that people around the world are stuck at home in a collective effort to prevent coronavirus from spreading. Facebook is responding to the increased usage by accelerating the development of new features for Facebook Live. Title of the document .bold-text { font-weight: 700; } Learn more: https://advertising.report/news/mark-zuckerberg-facebook-wants-tighter-regulation/4063 New Features for Facebook Live Facebook plans to make live streaming video accessible to more people, as well as more lucrative for those broadcasting the video. The following new features are said to be coming within weeks: • Watch Facebook Live videos without a Facebook account • Automatic closed captioning • Expansion of digital tipping capabilities to more streamers • Toll-free phone numbers for charity streams to take live callers In addition to these features, Facebook is also rolling out a whole new dashboard for managing live broadcasts. Facebook Live Producer A new Facebook tool called Live Producer lets page managers take greater control of their live broadcasts. Live Producer is designed for pages that broadcast live video with higher-end production equipment and software. Managing Live posts, scheduling, and certain types of broadcast settings can be done from the left-hand column. Functions such as Source Details and Stream Health, plus interactive features like Polls, are located in the top navigation bar. A small stream preview is constantly available in the bottom right-hand corner. Or you can scroll up to reveal a much larger view of the stream. Title of the document .bold-text { font-weight: 700; } Learn more: https://channel.report/news/facebook-bans-more-types-of-ads-in-response-to-covid-19/6671 Facebook Pauses Work on Other Projects As Facebook works on developing these additions to Facebook Live, it’s halting work on other products such as those that encourage in-person gathering. Part of this shift in focus has already begun with Facebook showing fewer event reminders to people. Facebook Marketplace is also considered less important right now since it’s not a good time to be meeting up with others to exchange physical goods. Some employees of Facebook who were assigned to work on the now-less important products have been reassigned to helping small-and-medium sized businesses during this uncertain time. In fact, the company is said to be working “incredibly quickly” to develop new ways for users and small businesses to make money on the Facebook platform. Facebook Live is Highest Priority These projects are of higher priority right now than even Facebook’s own company revenue. Facebook doesn’t stand to gain a lot by refocusing its efforts on live streaming, at least not yet. Operating primarily on an ads-based business model, Facebook Live has yet to be developed into a money-making product like YouTube and Twitch have done with their platforms. That’s why there’s an urgent need to further develop Facebook Live sooner than later. With Facebook’s ad businesses taking a hit recently, it’s in the best interest of the company and its users if it looks for new revenue opportunities during this time.

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MARKETING DATA

RedTrack Integrates with Shopify and Brings Back Accurate Reporting for Facebook

RedTrack | December 03, 2021

RedTrack.io, the analytics & attribution tool that helps marketers to analyze acquisition channels and find which campaigns turn visitors into purchases, announced the release of their Private Shopify app. Now, as soon as RedTrack is connected to a Shopify store, it tracks your website's traffic and attributes the purchases to the channels and campaigns they came from. This integration helps fight the biggest problem of all eCom store owners: matching the data between Facebook and Shopify and ensuring optimization that was available before iOS updates. Moreover, with Shopify x RedTrack integration, marketers can pass more information about each conversion back to advertising channels, like Facebook, Google, TikTok, etc. This, in turn, provides better match scores and gives more information to the channels used further for optimization tasks. Working with 100+ eCom customers, we saw their problems and felt a need to create accurate tracking & attribution experience, yet simple at the same time. We are building a global digital marketing platform that, together with our RedTrack's Shopify app, will offer significant value to eCom customers struggling to attribute sales across various customer touchpoints." Vlad, CEO of RedTrack With RedTrack App, Shopify store owners have: Accurate attribution reports across all channels that match Shopify sales report; Sales data sent back to advertising channels for better ad optimization and machine learning; Easy no-code setup. By fusing all marketing channels, like Facebook, Instagram, Google, TikTok, Taboola, email, affiliates, etc., into a single source of truth, RedTrack helps to improve one of the most challenging but critical business processes. It allows marketers to tie each dollar spent through multiple advertising channels with the revenue generated from there.

Read More

Facebook rolls out new video publishing & discovery features giving marketers more flexibility

Facebook | April 02, 2020

Facebook introducing new updates regarding video uploading and publishing. The new feature gives flexibility to schedule video posts, organize content as per your convenience and much more. One feature i.e. bulk action is a smarter editing tool that allows page managers to take actions on videos in bulk. Facebook is rolling out several updates to video publishing, including the ability to upload multiple videos at the same time. The four key updates that marketers need to know about include: Updates to Bulk Uploader New ‘Bulk Actions’ features New “Series” feature: A way to organize content into episodes Here’s more about each of these updates. Updates to Bulk Uploader Facebook is improving the efficiency of its bulk uploader by allowing you to upload up to 50 videos at the same time to one page. As videos are uploading, users you can edit the title, description, add tags, schedule posts, and choose other settings. Facebook is also improving the way videos can be scheduled to post. You can choose to schedule individual videos at a specific time, or you can choose to publish uploaded videos at a regular cadence. Let’s say you upload 10 videos you can then select choose to automatically publish one video per day, or one video per week, or any interval you’d like. Bulk Actions Facebook says its new bulk actions are smarter editing tools that allow page managers to take actions on videos in bulk. The available bulk actions are: -In-stream ads -Rights manager for RM Lite and RM Pro -Bulk Scheduling -Secondary edit features: 1] Add tags 2] Add custom labels 3] Add video to playlist/series 4] Auto captions 5] Audience Restrictions (only available at the time of upload) 6] With the exception of audience restrictions, these actions will be available at the time of upload and afterward in the content library. Keep in mind that taking bulk actions at the time of upload does save time because you can choose a single setting for multiple videos instead of adjusting settings individually. Learn more: Facebook’s live stream traffic spikes during COVID-19 lockdowns Updates to Playlists Facebook is updating playlists to give people a better way of organizing related content without having to start a new page. Playlists offer the following benefits: A simple, flexible way to organize content. Distribution:Playlists improve video distribution through related content recommendations. Sharing: Playlists can be easily shared as posts in the news feed. Viewers can click the post to open the full playlist. Placement: Playlists are showcased prominently on your Page Control: Page managers can control the order in which users view videos in playlists. Unique links: A unique URL is generated for each playlists which can be shared with people on or off Facebook. Page managers can create, manage, edit, and reorder playlists from Creator Studio. Series Facebook is launching a brand new feature that’s similar to playlists. A “series” will allow users to discover video content across Facebook Watch, Facebook’s search results, and the news feed. Creating a series of videos grants all the same benefits of playlists, with the following unique offerings: Series episodes can appear in the continue watching unit in the series Page. Users can continue watching a series within Facebook Watch. Users can navigate between seasons and episodes. They can also continue watching where they left off at any time. Playlists can be created, managed, edited, and reordered from Creator Studio. Facebook recommends using a series when launching a new collection of episodes: A series provides a viewer flow, feature set, and brand aesthetic that is best suited to support episodic content, whether a cooking show in which each episode can be independently viewed, or a drama that is best viewed chronologically, due to a narrative arc across episodes. When it comes to using a playlist, rather than a series, Facebook says the feature is more suited for thematically-related content. A series, on the other hand, is designed for groups of episodes that tell a story. Videos Tab Playlists and series are housed in a new videos tab that’s available on all pages. The tab enables viewers to follow the Page and get notified about all new videos as they’re published.

Read More

Facebook’s Live Stream Traffic Spikes During COVID-19 Lockdowns

Facebook | March 30, 2020

With more people staying indoors for Covid-19, livestreamed programming has grown in popularity. As a result, Facebook has shifted its focus towards live streaming as COVID-19 lockdowns lead to increased demand. According to Bloomberg, the number of viewers have risen to 50% since Jan. Facebook is abruptly shifting the focus of product development toward live streaming as COVID-19 lockdowns lead to increased demand. FidjiSimo, head of the Facebook app, told Bloomberg over the weekend that Facebook Live is “exploding” right now. This is a really unique moment. [Facebook has had to] adjust really quickly and really reshape our roadmap. -FidjiSimo, head of Facebook app The number of US users watching live video on Facebook has increased 50% since January, Bloomberg reports. The usage growth from COVID-19 is unprecedented across the industry, and we are experiencing new records in usage almost every day. Maintaining stability throughout these spikes in usage is more challenging than usual now that most of our employees are working from home. -Analytics Chief, Alex Schultz and Engineering Chief, Jay Parik This is due, in no small part, to the fact that people around the world are stuck at home in a collective effort to prevent coronavirus from spreading. Facebook is responding to the increased usage by accelerating the development of new features for Facebook Live. Title of the document .bold-text { font-weight: 700; } Learn more: https://advertising.report/news/mark-zuckerberg-facebook-wants-tighter-regulation/4063 New Features for Facebook Live Facebook plans to make live streaming video accessible to more people, as well as more lucrative for those broadcasting the video. The following new features are said to be coming within weeks: • Watch Facebook Live videos without a Facebook account • Automatic closed captioning • Expansion of digital tipping capabilities to more streamers • Toll-free phone numbers for charity streams to take live callers In addition to these features, Facebook is also rolling out a whole new dashboard for managing live broadcasts. Facebook Live Producer A new Facebook tool called Live Producer lets page managers take greater control of their live broadcasts. Live Producer is designed for pages that broadcast live video with higher-end production equipment and software. Managing Live posts, scheduling, and certain types of broadcast settings can be done from the left-hand column. Functions such as Source Details and Stream Health, plus interactive features like Polls, are located in the top navigation bar. A small stream preview is constantly available in the bottom right-hand corner. Or you can scroll up to reveal a much larger view of the stream. Title of the document .bold-text { font-weight: 700; } Learn more: https://channel.report/news/facebook-bans-more-types-of-ads-in-response-to-covid-19/6671 Facebook Pauses Work on Other Projects As Facebook works on developing these additions to Facebook Live, it’s halting work on other products such as those that encourage in-person gathering. Part of this shift in focus has already begun with Facebook showing fewer event reminders to people. Facebook Marketplace is also considered less important right now since it’s not a good time to be meeting up with others to exchange physical goods. Some employees of Facebook who were assigned to work on the now-less important products have been reassigned to helping small-and-medium sized businesses during this uncertain time. In fact, the company is said to be working “incredibly quickly” to develop new ways for users and small businesses to make money on the Facebook platform. Facebook Live is Highest Priority These projects are of higher priority right now than even Facebook’s own company revenue. Facebook doesn’t stand to gain a lot by refocusing its efforts on live streaming, at least not yet. Operating primarily on an ads-based business model, Facebook Live has yet to be developed into a money-making product like YouTube and Twitch have done with their platforms. That’s why there’s an urgent need to further develop Facebook Live sooner than later. With Facebook’s ad businesses taking a hit recently, it’s in the best interest of the company and its users if it looks for new revenue opportunities during this time.

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