Facebook Is Bringing Its Ad Network to Apple TV and Roku

| November 5, 2016

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The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.
The test represents an expansion of Facebook Audience Network, which is a platform for web and app publishers to sell ad space through Facebook. Facebook can serve almost any ad campaign that runs inside its own News Feed to outside apps and mobile websites, and it claims to have almost the same success targeting individual consumers whether they're on its property or elsewhere.
"We are testing how to best deliver video ads through Audience Network to people watching content on connected TVs," a Facebook spokesman said in an e-mailed statement. "Our goal is to bring relevant ad experiences to people both on Facebook and off."

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