Digital Marketing Trends to Watch Out for 2019

| January 22, 2019

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From websites and native advertising networks to mobile messaging apps and social media platforms, it is without a doubt that the digital marketing landscape has grown diverse and touched new pinnacles of modernity. And now that new year has arrived, we can expect that more advanced platforms, technologies, and new strategies will come and change the way businesses promote and sell their brands and products on the digital realm.

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Cardinal Digital Marketing

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The 6 Best Digital Sales Prospecting Techniques

Article | October 14, 2020

A full sales pipeline is a goal for many organizations. But the reality is that it can be difficult to keep the pipe flowing, especially with high quality leads. For most sales reps, prospecting likely isn’t their favorite part of the job. It takes a lot of time and effort to identify and develop leads, but prospecting is essential. Without buyers to sell to, there really isn’t any point to having a sales operation. That’s why it’s important for your sales team to have a wide skill set when it comes to prospecting. The more sales prospecting techniques a rep knows, the more effective they are in driving interest, and ultimately revenue.

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Together with the evolution of buying processes and consumer behavior, the way marketing and sales teams function has also undergone a massive shift.Today, the key to B2B success boils down to strategically aligning both teams.An important element of alignment comes in the form of quality content that Marketing equips Sales with and focuses on educating and engaging prospects and guiding them down the funnel.However, it's alarming to note that 65% of sales reps say they can't find content to send to prospects. And that's where you as a marketer can come in to bridge the gap by creating valuable content that empowers sales representatives to accelerate the sales process.

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What Are The Digital Marketing Trends For 2021

Article | January 18, 2021

As the New Year unfolds, the digital marketing trends for 2021 are expanding with it. And as the years go by, online marketing techniques are dominating the Internet. The pandemic’s recent surge has indeed brought more people closer to their virtual screens than ever before. This phenomenal change caters to a groundbreaking opportunity for businesses to shift their marketing strategies online. This encourages them to develop and advance a digital tactic for their business’s web adaptation. Luckily, the newest tools and methods also adapt to the convenience of the netizens. The Advent of Online Change In a world where progressive advancement is taking place, being conventionally inclined has never been enough. This is why marketers need to go beyond their limits and operate with the world’s movement by knowing the digital marketing trends for 2021. This will ensure the expansion of the customer base and, at the same time, heighten their marketing experiences. AI-motorized digital promotion For the past few years, online business has started utilizing artificial intelligence to power up conversational marketing. This tactic generates a customized, user-friendly product experience for the customers. Generally, it also provides a smoother transaction and familiarity with the help of Facebook messenger, LinkedIn broadcasts, and on-screen chatbots. This marketing trend’s main advantage doesn’t only enhance effortless communication between the marketer and the customers. It also conveniently keeps track of the sales by analysing the user’s behavioural patterns displayed in the client’s data. Conversational marketing also decreases the employees’ load with its user-centric feature and is expected to develop further in 2021. Shifting to the alternatives with advertising For most folks, advertisements are quite an eyesore to look at on the screen. Most people don’t know, though, that these spontaneous, annoying ads bring most businesses’ great profit. They also give the business a chance to influence in the marketing arena. In the year 2021, programmed advertisements will be one of the crucial marketing trends that allow businesses to gather a giant mass of specific audiences. The constant alteration of search engine results will result in a much higher need for consumers to search for traffic. With the heightened increase of competition in the digital space, advertising methods will safeguard an elevated level of trust from the target consumers. In utilizing this marketing strategy, businesses are always encouraged to find a suitable advertising platform. Boosting customer-friendly experiences with voice optimization The online medium is a much more competitive market than conventional ones. Crafting exclusive deals, spot-on markdowns, and low rate expenses are never enough for attracting online purchases. In the world of digital evolution, customers will always crave first-rate shopping experiences to tend to their needs. That being said, businesses must develop more hassle-free counter experiences to ensure customer satisfaction. As most businesses started to invest heavily in mobile marketing, producers need to ramp up their capitalization efforts. One prime example is optimizing the voice searching feature to provide a smoother customer experience. As predicted by online marketing analysts, 55% of the Internet search queries utilized voice searching optimization. Therefore, the search-friendly feature will only grow in 2021. Optimising the Augmented Trends For starters, it is never enough for a business to be complacent in formulating what the digital marketing trends for 2021 are. Experienced and qualified consultants in the virtual platform should help enterprises to work out the designed strategies. Doing so will allow the marketing specialists to analyse the operation until effective marketing segments are chosen at the endpoint. Refining the traditional approach With the high-end development of technology swinging in most netizens’ sights, the classical method will not help businesses expand. So going with a specific marketing channel would no longer be relevant. Companies must be aware of developing all accessible spheres, such as native promotion, advertisement, and engaging content. Rising above the limits with neuromarketing One of the most futuristic trends in the year 2021 would be neuromarketing. This type of marketing trend involves scrutinizing and studying how that influences a customer’s behaviour. Doing this process, one would analyse the human brain’s scientific bustle. This would allow owners to modify their existing strategies to trigger the audience’s liking. Conclusion The central core of Internet marketing to expand a profit doesn’t only rely on digital marketing trends for 2021. For a company to achieve a tremendous feat in the digital and competitive space, crafting a positive image in the limelight is essential. Moreover, businesses are always encouraged to think outside the box to connect with their ever-changing consumers in the most convenient, relevant, and adaptable approach.

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Updates to How Google Ads Measures Conversions

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Google announced it would set a first-party cookie through the global site tag and Google Tag Manager beginning in May. What does this mean, and why is it important to advertisers? First, let’s talk about why Google made this announcement. As individuals are demanding more privacy, we are moving towards an internet world that is free of third-party cookies, which have been the standard of conversion tracking for advertisers. So what are first-party and third-party cookies? A first-party cookie is created and stored directly by the website that you are visiting. These cookies allow you to do fancy things like staying signed into Amazon every time you visit, but they also help advertisers keep better track of their visitors for the purpose of collecting data around conversions, among other things.

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Spotlight

Cardinal Digital Marketing

Competition across the internet is fierce. What can you do to get a leg up? At Cardinal, we help our clients ignite their growth by delivering customized search engine marketing solutions that increase their leads, conversions and authority.

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