Digital Marketing Fails To Boost 'Independence Day: Resurgence' But Propels 'The Shallows'

PHIL WALDEN |

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As studios shift more of their precious marketing dollars away from traditional marketing methods and towards digital campaigns, social media is taking on ever greater importance – so what clues did online activity give us about the box office potential of this weekend’s wide releases?

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Myacom

Myacom Group was born on Febrary 2011, and it's a principal indipendent performer in Italy, active in digital marketing and with a position as Media Service Agency.

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How To Translate Key Marketing Data into ROI for Your Brand

Article | March 8, 2020

"Marketing ROI is far from an exact science," says Ashley Schuetz, vice president of marketing at Massage Heights. "It needs to be looked at holistically because it is so challenging to attribute one specific marketing vehicle to an overall conversion." Franchise brands must know their core customer and the value of that customer to decide on marketing and measurement tactics and strategies - and then be ready to adjust and measure again and again. The right data can help brands select key performance indicators (KPIs) that correlate with the company's strategic goals. These can include increasing sales or conversions, raising brand awareness, or boosting website traffic, for example. Once that is decided, the next task is to craft strategies to target the right customer with the right message at the right time - and find ways to measure and analyze the results.

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Six Content Assets to Help Your Sales Team Close More Deals

Article | March 8, 2020

Together with the evolution of buying processes and consumer behavior, the way marketing and sales teams function has also undergone a massive shift.Today, the key to B2B success boils down to strategically aligning both teams.An important element of alignment comes in the form of quality content that Marketing equips Sales with and focuses on educating and engaging prospects and guiding them down the funnel.However, it's alarming to note that 65% of sales reps say they can't find content to send to prospects. And that's where you as a marketer can come in to bridge the gap by creating valuable content that empowers sales representatives to accelerate the sales process.

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Mastering GMB Attributes for Financial Services Brands

Article | March 8, 2020

More often than not, your customers’ experience begins with a local search: Where can I find this product or service to meet my needs? From there, searchers consider the additional information they are offered as they decide which branch or office to visit. The attributes available to you inside Google My Business are a key element of that first interaction you have with a financial services customer.

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WHAT WORKS AND WHAT DOESN’T IN SOCIAL MEDIA MARKETING STRATEGY

Article | March 8, 2020

Social media marketing is an aspect of digital marketing that has grown in leaps and bounds over the last few years. More brands are waking up to the benefits of having a strong presence in the circles where more than 70% of the world’s internet users are congregated most of the time. It is no surprise that spending on social media marketing has continued to grow with each year. In the period between 2014 and 2016, the spending jumped by nearly 100%. Social media allows brands to create stronger relationships with their target audience, ensure better customer service, and increase brand engagement. It is also one of the best platforms to use when you need to spread the word about new products and services or promotions, and more.

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Myacom

Myacom Group was born on Febrary 2011, and it's a principal indipendent performer in Italy, active in digital marketing and with a position as Media Service Agency.

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