Data, Predictive Analytics & Marketing Clouds: The Platform For The Modern Marketer

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Check out this webinar to learn how predictive analytics combined with marketing clouds will bring silos of data and customer experiences together by enabling marketers to understand who their most likely buyers are and centrally manage and orchestrate campaigns. The topics covered include:-  The rise of the marketing cloud as the centerpiece in customer-centric marketing, How data and predictive analytics uncovers the insights to power the marketing cloud, Where marketing clouds are headed and what marketers need to understand to succeed in their organization.

Spotlight

BDA, Inc.

Fortune 500 companies come to us looking to connect with their consumers on an emotional level. We create three-dimensional advertising that people invite into their into their homes, offices, cars and classrooms. We let people see, touch, feel, own and interact with a brand in a way no other marketing permits.

OTHER ARTICLES
CHANNEL PARTNERSHIPS

Vendor Vetting: Things to Consider

Article | July 20, 2022

Choosing your stack and the vendors who provide its components are two of the most crucial business choices you will make. Finding a reliable supplier at a reasonable price is crucial to the success of any business. Every company has different hiring standards. Here are the criteria you can use to vet your vendors: Customer Satisfaction No vendor shares customer complaints. Inquire about the vendor’s performance. Find good and bad examples of interactions, then decide what bad means to you. Service levels Can the vendor meet your account's needs? This varies by product and buying cycle. Check their supply chain and process control. This will show how reliable they are. Finances Long-term planning depends on a vendor's financial stability. What are their options if they run out of money? Will your vendor's layoffs affect service and needs? Could a cash-strapped vendor raise your costs? Determine your recourse if the vendor is acquired and if the risk is acceptable. Relationships & Culture The vendor's culture should match yours. If not, you'll have staffing, contract, and other vendor issues. No relationship is perfect, but find vendors who want you both to win. Communication Communication is key in any relationship, and a vendor's poor support can be maddening. Ensure departmental communication. Support management reveals much about communications. Some vendors prioritize closing the deal. Great vendors solve issues before closing tickets. Contracts What's your company's contract tolerance? A confident vendor offers one-year or month-to-month contracts. Immature or aggressive vendors may seek long-term contracts. Make sure their method fits your company's culture. Costs These products and services cost money. How well you negotiate with vendors affects costs. Choose the best product and price, then negotiate. Quality Is the product constantly improved? If innovation stalls or quality drops, the vendor will be replaced quickly. Check their quality history. Supply Chain Security Most vendors have supply chains. Evaluate each supply chain part's service level, security, and compliance. Final Thoughts: Choose Your Vendors Wisely List vendors in your product stack or distribution chain. Add your own selection criteria. If you don't have a vendor due diligence and selection process, this will help.

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MARKETING STRATEGY

Channel Partners: How Investing in the Right Ones Can Stimulate Growth

Article | July 12, 2022

Investing in the right channel partners in a deeper, more personalized way through tailored, easy-to-use marketing development funds and incentives. Partner marketing programs can help your organization achieve key growth and your ROI objectives. You need to take risks, be creative and use the rapid digital transformation to identify your top channel and dealer partners. Here are some ways to help you identify which channel partners you need to focus on and how to categorize your partners: Creating a Robust Channel Strategy Create a strong channel strategy based on the ideal channel partner profile. Find answers to questions like what your channel strategy aims to achieve, what drives the growth of your business, what separates you from your competitors and what is important for your partnership. Defining what you want from your channel strategy is the key to recruiting the right partners for your program. Defining IPP (Ideal Partner Profile) Your ideal partner should be capable, ready, willing, and able to sell your products. They should have the same mindset, a partnership mentality, make the most of the sales enablement resources you provide, and align with you in terms of business perspective. Stability in aspects like finance, human resources, market reputation, and performance is crucial. Analyze Partners’ Performance Rate your partners based on their capabilities, their ability to come up with competitive solutions, their willingness to communicate clearly and their ability to inculcate new ways to increase sales and revenue. If their performance is not up to the mark, be prepared to knock them off the list. Be selective when investing in a partner. Be Ready to Support Large Channel Partners You should have the mindset and resources to support large channel partners. Devote your funds to offering them training and relevant content, and give them the support they need to succeed. Employ a team who can manage such partners, regularly get an overview of their performance and issues they are having so they know you care. Harness Technology to Manage Partnerships Use sophisticated PRM tools to analyze how your partners are performing against defined KPIs and identify areas for improvement, and the type of training they are receiving and their incentive history. Channel Partnerships Aid in Revenue Growth Creating channel partnerships with the right companies can help you broaden your customer base, achieve your ROI objectives, and create lasting business relationships.

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CHANNEL PARTNERSHIPS

5 Solid Reasons to Fuse Your Influencer & Affiliate Marketing Campaigns

Article | August 5, 2022

Your business needs to see a big return on investment (ROI) from influencer marketing to be worth it. And the best way to do that is through affiliate marketing. In this article, you will find five solid reasons to blend your influencer and affiliate marketing campaigns. Encourage Team Work You can increase influencer-driven purchases by integrating creator efforts with partner marketing. Furthermore, you can optimize partner diversification, gain quantitative insights into individual performance, and combine sales metrics with valuable top- and middle-of-funnel data for a more comprehensive approach. Your teams can remove department silos and work towards the same goals. Broaden Your Customer Base Your secret weapon is nano and micro-influencers, with a smaller, highly engaged audience of up to 50,000 followers. These creators understand that affiliate partnerships with brands can increase their earnings by attracting more engaged audiences with a higher probability to transact. Create Long-Term Relationships Influencer marketing used to be all about short-term strategies. However, cultivating long-term relationships with performers yields better results. So, find the voices that understand your brand and invest in long-term relationships. Form Smooth-Sailing Partnerships Finding the right creators and maintaining close contact can make or break a project's success. Choose affiliate platforms that provide third-party influencer management solutions to reduce friction and allow creators to focus on engaging their audiences, making it easier for influencers to work with brands and track direct sales. Align Your Objectives You can accurately measure a creator's impact on sales and pay for tangible results by combining your affiliate and influencer marketing activities. And because affiliate marketing lets you track sales for each influencer, you can accurately determine the return on investment for each one and focus on the most productive ones. 1 Drive Revenue and Prove the Value of Investment Affiliate partnerships are an example of a new way for brands and influencers to work together to benefit everyone.

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CUSTOMER EXPERIENCE

Lifecycle Marketing: Conquering Customer Engagement

Article | July 5, 2022

Marketers know it's rare to capture a customer's attention on the first brand encounter. Customer loyalty takes time, thought, and brand trust. What if your marketing strategy included all these elements and more? Lifecycle marketing boosts customer engagement, revenue, and brand growth. Lifecycle Marketing at a Glance Lifecycle marketing is a set of strategies that a company uses to positively influence customers as they move from one point in the marketing cycle to the next. Stages of Lifecycle Marketing A brand’s lifecycle can be short, like Nespresso’s, or long, like Mercedes’. Both have the same goal: to win over a customer and keep them coming back. Stages of a lifecycle marketing plan: Awareness Prospects learn about your company. This is where you can catch their attention and reel them in to the next stage. Engagement Prospects begin interacting with your brand. They want to learn about your offerings through different channels like email, websites, and social media. Evaluation Here you provide your prospects with information on your product or service so they can move towards making a purchase decision. Purchase Your prospect buys your product or services and becomes a customer. Ensure that you make the purchase experience simple. Support After-sales service is crucial for maintaining your brand’s reputation. At this stage, make sure your customers are satisfied with your product through excellent customer service. Loyalty Your customers become your brand ambassadors and promote your product to their contacts. What Does Lifecycle Marketing Do for Your Business? Helps grow your customer base through elevated customer experience Improves sales by turning a one-time buyer into a returning customer Turns customers into brand advocates who promote and vouch for your brand Improves marketing ROI and lifetime customer value (LCV)

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Spotlight

BDA, Inc.

Fortune 500 companies come to us looking to connect with their consumers on an emotional level. We create three-dimensional advertising that people invite into their into their homes, offices, cars and classrooms. We let people see, touch, feel, own and interact with a brand in a way no other marketing permits.

Related News

MARKETING DATA

5WPR On Latest Trends in Influencer Marketing

5W Public Relations | February 28, 2022

5WPR Co-President Dara Busch presents thoughts on the latest trends in influencer marketing. She notes With the help of mediums like social media, digital marketing has greatly evolved in the last few years. Nevertheless, the world is still at the early stages of developing digital marketing because its true potential has not yet been reached. Since the start of the digital marketing industry, there have been numerous changes, with one of the biggest being the rise of influencer marketing. This type of social media marketing uses endorsements by social media influencers. Companies work with those individuals that have a dedicated social media following, or who are seen as thought leaders of their industries. This type of campaign works because people tend to trust the social media influencers they follow and getting recommendations from them works as social proof of the efficacy of companies' products or services. Micro-influencers Most people believe that the best influencer marketing campaigns are done when businesses work with the biggest social media influencers, but that's not always the case. In terms of influencer marketing, people that don't have a large number of followers can actually produce the best results for many companies and businesses. This is because micro-influencers tend to produce more engagement, clicks, and higher returns on investment for businesses. The engagement rate is often very low for influencers that have many followers, which means that influencers with fewer followers generate higher engagement rates. It's important to remember that businesses aren't looking for more followers for their businesses or products if they can't convert those followers into sales. Upcoming Changes The world of influencer marketing has been changing since it first started, with the focus of consumers shifting from the brands they follow to influencers that talk about different brands while recommending products. Many consumers are looking for more engaging content from the influencers they follow and want to interact with them. These days, it's not all about following a product or a brand blindly. It's also important to know that most consumers, when looking to connect with influencers, follow them across several social media channels. For example, if an influencer is popular on a platform like YouTube, many of their YouTube followers are going to follow their profiles on Twitter, Instagram, or any other social media platform they're using. That means when companies are creating influencer marketing campaigns to promote themselves or their products, they should take other social media platforms into account, and create content with the influencer for every platform where they have an audience, instead of solely focusing on a single platform. Working with Influencers One of the best things about working with influencers on a marketing campaign is that many consumers view the influencers as their friends, instead of as celebrities. These types of campaigns are very cost-effective for businesses, and they tend to target niche communities in the digital space. Many influencers also tend to have high engagement rates with their audiences. Companies that are looking to take advantage of the opportunities that influencer marketing campaigns provide first have to outline their goals and expectations, as well as set a budget for their campaign. After that, it's time to find the right influencers to work with and to verify their digital presence. Dara Busch is co-President of 5WPR, a leading independent PR firm. About 5WPR 5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). 5W was awarded 2020 PR Agency of The Year and brings leading businesses a resourceful, bold and results-driven approach to communication.

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MARKETING DATA

Movable Ink To Acquire Coherent Path

Movable Ink | February 21, 2022

Movable Ink, the leading content personalization provider, announced that it intends to acquire Coherent Path, the AI-powered content engine powering some of the world's biggest brands. Coherent Path aggregates data from a variety of sources and applies AI to map each customer's unique product discovery path and guide customers towards new products that deliver greater lifetime value for brands and customers alike. Unlike traditional algorithms that reinforce what customers already like, Coherent Path helps customers discover new products that they'll love while also meeting the brand's goal of delivering the most value to a customer relationship. Marketers still retain the ability to define business rules and own strategic brand goals; Coherent Path just helps marketers reach those goals faster. Coherent Path will be integrated into the Movable Ink platform to help marketers intelligently and automatically adapt their messaging while maximizing the ROI of their marketing programs. Movable Ink continues to focus on content-level personalization by automatically generating content while seamlessly connecting into existing martech investments like ESPs and Marketing Clouds. Every company on the planet wants to put their customer at the center of what they do. Personalization has become the new strategic imperative. Despite unprecedented access to data, marketers have not been able to understand recent behaviors and quickly shift their marketing to changing customer tastes. Existing production processes fall down when one has to create millions of unique experiences at speed and scale." Vivek Sharma, CEO and Co-Founder of Movable Ink "With Coherent Path's acquisition, we're bringing a game-changing AI technology to marketing teams everywhere. Whereas many current machine learning systems simply reinforce known customer behavior by recommending products similar to those customers have already purchased, Coherent Path's unique approach focuses on discovery. Customers are guided to their next favorite products, categories, and content, through AI that organically shapes content to fit each customer's evolving tastes and guides them to new areas across the product catalog. This is a potent solution when combined with Movable Ink's data access, content generation, and cross-channel personalization capabilities," added Sharma. "We've been leveraging Movable Ink and Coherent Path to optimize and automate our email marketing program for several years now and have seen exciting results, including significant lifts in engagement and revenue," said Sean Duffy, Vice President – Contact Strategy & Search, Bloomingdale's. "With Coherent Path's AI and Movable Ink's ability to automate the creation of millions of variations of personalized content, this union is a win-win for Bloomingdale's as we work to increase production efficiencies and provide our customers with relevant content that enhances our relationship with them. We're eager to see how Coherent Path and Movable Ink build upon their unique value propositions together to help us take our personalization efforts to the next level and drive increased revenue." The acquisition of Coherent Path by Movable Ink will enable marketers to better understand customer intent, activate any data, and serve the ideal, personalized content in an automated way across a variety of customer touchpoints. "Coherent Path and Movable Ink have a shared vision of how the power of data and technology can transform marketers' strategies and drive incremental, lasting value," said James Glover, CEO and Co-Founder of Coherent Path. "We are excited to combine forces with Movable Ink to transform marketing from guesswork into a science that delivers powerful ROI." With the addition of Coherent Path's 50 employees, Movable Ink will cross 500 employees globally. Canaccord Genuity LLC served as exclusive financial advisor to Coherent Path in connection with the transaction, and Mintz, Levin, Cohn, Ferris, Glovsky, and Popeo, P.C. served as legal advisor. Cooley LLP served as legal advisor to Movable Ink. About Movable Ink Customers don't experience data, they experience content. Movable Ink activates any data into personalized content in any customer engagement. More than 700 of the world's most innovative brands rely on Movable Ink to accelerate their marketing performance. With more than 400 employees, the company is headquartered in New York City with operations throughout North America, Central America, Europe, Australia, and Japan. About Coherent Path Coherent Path is an AI content personalization company for top retailers seeking to transform their email programs into a modern data-driven channel focused on revenue. Our machine learning solution empowers retailers with the optimal themes and categories they should feature in today's campaigns while continuously learning to inform the campaigns of tomorrow, deepen the customer relationship, and grow future revenue.

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CHANNEL PARTNERSHIPS

OpenText and Google Cloud to Collaborate on Next Generation Content Services

OpenText | February 04, 2022

OpenText announced that it is deepening its strategic partnership with Google Cloud by launching its OpenText Core Content as a service on Google Cloud, enabling customers to deploy OpenText's enterprise productivity suite on a global, trusted infrastructure. OpenText and Google Cloud will partner to deliver new capabilities to users, utilizing Google Cloud capabilities in secure software supply chains, SRE toolsets, and DevOps best practices for delivering a next-generation, cloud-native productivity platform, with low-latency and secure access for distributed teams. Through this multi-year partnership, OpenText and Google Cloud will also jointly explore new functionalities and integrations to improve productivity for distributed and hybrid teams, including integrations between OpenText and Google Workspace to enable streamlined, secure, and governed access to data across entire organizations, and to deliver improved, cloud-based content services for enterprise customers. This partnership will enable customers to move from data-to-impact and create their information advantage, delivering innovative solutions that companies require for global collaboration, compliance, and business growth. Distributed work is here to stay and organizations must ensure they have the right technology, information and processes in place to deliver on employee and customer expectations. To meet and exceed those expectations, we are excited to build the next generation OpenText platform on Google Cloud. Our long-standing, strong partnership with Google Cloud, and our proven track record of industry-leading co-innovations will help us support customers' hybrid work needs today and into the future." Mark Barrenechea, CEO & CTO at OpenText "OpenText is building for the future on Google Cloud," said Thomas Kurian, CEO at Google Cloud. "Their platform for enterprise content services is widely adopted among global enterprises, and with hybrid work here to stay, it's critical to enable secure, governed, and easy access to information across these large organizations. Delivering and building OpenText's core platform on Google Cloud will enable businesses to deploy its capabilities at great scale, securely and quickly, while enabling future integrations with popular collaboration services like Google Workspace." About OpenText OpenText, The Information Company, enables organizations to gain insight through market leading information management solutions, powered by OpenText Cloud Editions.

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MARKETING DATA

5WPR On Latest Trends in Influencer Marketing

5W Public Relations | February 28, 2022

5WPR Co-President Dara Busch presents thoughts on the latest trends in influencer marketing. She notes With the help of mediums like social media, digital marketing has greatly evolved in the last few years. Nevertheless, the world is still at the early stages of developing digital marketing because its true potential has not yet been reached. Since the start of the digital marketing industry, there have been numerous changes, with one of the biggest being the rise of influencer marketing. This type of social media marketing uses endorsements by social media influencers. Companies work with those individuals that have a dedicated social media following, or who are seen as thought leaders of their industries. This type of campaign works because people tend to trust the social media influencers they follow and getting recommendations from them works as social proof of the efficacy of companies' products or services. Micro-influencers Most people believe that the best influencer marketing campaigns are done when businesses work with the biggest social media influencers, but that's not always the case. In terms of influencer marketing, people that don't have a large number of followers can actually produce the best results for many companies and businesses. This is because micro-influencers tend to produce more engagement, clicks, and higher returns on investment for businesses. The engagement rate is often very low for influencers that have many followers, which means that influencers with fewer followers generate higher engagement rates. It's important to remember that businesses aren't looking for more followers for their businesses or products if they can't convert those followers into sales. Upcoming Changes The world of influencer marketing has been changing since it first started, with the focus of consumers shifting from the brands they follow to influencers that talk about different brands while recommending products. Many consumers are looking for more engaging content from the influencers they follow and want to interact with them. These days, it's not all about following a product or a brand blindly. It's also important to know that most consumers, when looking to connect with influencers, follow them across several social media channels. For example, if an influencer is popular on a platform like YouTube, many of their YouTube followers are going to follow their profiles on Twitter, Instagram, or any other social media platform they're using. That means when companies are creating influencer marketing campaigns to promote themselves or their products, they should take other social media platforms into account, and create content with the influencer for every platform where they have an audience, instead of solely focusing on a single platform. Working with Influencers One of the best things about working with influencers on a marketing campaign is that many consumers view the influencers as their friends, instead of as celebrities. These types of campaigns are very cost-effective for businesses, and they tend to target niche communities in the digital space. Many influencers also tend to have high engagement rates with their audiences. Companies that are looking to take advantage of the opportunities that influencer marketing campaigns provide first have to outline their goals and expectations, as well as set a budget for their campaign. After that, it's time to find the right influencers to work with and to verify their digital presence. Dara Busch is co-President of 5WPR, a leading independent PR firm. About 5WPR 5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). 5W was awarded 2020 PR Agency of The Year and brings leading businesses a resourceful, bold and results-driven approach to communication.

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MARKETING DATA

Movable Ink To Acquire Coherent Path

Movable Ink | February 21, 2022

Movable Ink, the leading content personalization provider, announced that it intends to acquire Coherent Path, the AI-powered content engine powering some of the world's biggest brands. Coherent Path aggregates data from a variety of sources and applies AI to map each customer's unique product discovery path and guide customers towards new products that deliver greater lifetime value for brands and customers alike. Unlike traditional algorithms that reinforce what customers already like, Coherent Path helps customers discover new products that they'll love while also meeting the brand's goal of delivering the most value to a customer relationship. Marketers still retain the ability to define business rules and own strategic brand goals; Coherent Path just helps marketers reach those goals faster. Coherent Path will be integrated into the Movable Ink platform to help marketers intelligently and automatically adapt their messaging while maximizing the ROI of their marketing programs. Movable Ink continues to focus on content-level personalization by automatically generating content while seamlessly connecting into existing martech investments like ESPs and Marketing Clouds. Every company on the planet wants to put their customer at the center of what they do. Personalization has become the new strategic imperative. Despite unprecedented access to data, marketers have not been able to understand recent behaviors and quickly shift their marketing to changing customer tastes. Existing production processes fall down when one has to create millions of unique experiences at speed and scale." Vivek Sharma, CEO and Co-Founder of Movable Ink "With Coherent Path's acquisition, we're bringing a game-changing AI technology to marketing teams everywhere. Whereas many current machine learning systems simply reinforce known customer behavior by recommending products similar to those customers have already purchased, Coherent Path's unique approach focuses on discovery. Customers are guided to their next favorite products, categories, and content, through AI that organically shapes content to fit each customer's evolving tastes and guides them to new areas across the product catalog. This is a potent solution when combined with Movable Ink's data access, content generation, and cross-channel personalization capabilities," added Sharma. "We've been leveraging Movable Ink and Coherent Path to optimize and automate our email marketing program for several years now and have seen exciting results, including significant lifts in engagement and revenue," said Sean Duffy, Vice President – Contact Strategy & Search, Bloomingdale's. "With Coherent Path's AI and Movable Ink's ability to automate the creation of millions of variations of personalized content, this union is a win-win for Bloomingdale's as we work to increase production efficiencies and provide our customers with relevant content that enhances our relationship with them. We're eager to see how Coherent Path and Movable Ink build upon their unique value propositions together to help us take our personalization efforts to the next level and drive increased revenue." The acquisition of Coherent Path by Movable Ink will enable marketers to better understand customer intent, activate any data, and serve the ideal, personalized content in an automated way across a variety of customer touchpoints. "Coherent Path and Movable Ink have a shared vision of how the power of data and technology can transform marketers' strategies and drive incremental, lasting value," said James Glover, CEO and Co-Founder of Coherent Path. "We are excited to combine forces with Movable Ink to transform marketing from guesswork into a science that delivers powerful ROI." With the addition of Coherent Path's 50 employees, Movable Ink will cross 500 employees globally. Canaccord Genuity LLC served as exclusive financial advisor to Coherent Path in connection with the transaction, and Mintz, Levin, Cohn, Ferris, Glovsky, and Popeo, P.C. served as legal advisor. Cooley LLP served as legal advisor to Movable Ink. About Movable Ink Customers don't experience data, they experience content. Movable Ink activates any data into personalized content in any customer engagement. More than 700 of the world's most innovative brands rely on Movable Ink to accelerate their marketing performance. With more than 400 employees, the company is headquartered in New York City with operations throughout North America, Central America, Europe, Australia, and Japan. About Coherent Path Coherent Path is an AI content personalization company for top retailers seeking to transform their email programs into a modern data-driven channel focused on revenue. Our machine learning solution empowers retailers with the optimal themes and categories they should feature in today's campaigns while continuously learning to inform the campaigns of tomorrow, deepen the customer relationship, and grow future revenue.

Read More

CHANNEL PARTNERSHIPS

OpenText and Google Cloud to Collaborate on Next Generation Content Services

OpenText | February 04, 2022

OpenText announced that it is deepening its strategic partnership with Google Cloud by launching its OpenText Core Content as a service on Google Cloud, enabling customers to deploy OpenText's enterprise productivity suite on a global, trusted infrastructure. OpenText and Google Cloud will partner to deliver new capabilities to users, utilizing Google Cloud capabilities in secure software supply chains, SRE toolsets, and DevOps best practices for delivering a next-generation, cloud-native productivity platform, with low-latency and secure access for distributed teams. Through this multi-year partnership, OpenText and Google Cloud will also jointly explore new functionalities and integrations to improve productivity for distributed and hybrid teams, including integrations between OpenText and Google Workspace to enable streamlined, secure, and governed access to data across entire organizations, and to deliver improved, cloud-based content services for enterprise customers. This partnership will enable customers to move from data-to-impact and create their information advantage, delivering innovative solutions that companies require for global collaboration, compliance, and business growth. Distributed work is here to stay and organizations must ensure they have the right technology, information and processes in place to deliver on employee and customer expectations. To meet and exceed those expectations, we are excited to build the next generation OpenText platform on Google Cloud. Our long-standing, strong partnership with Google Cloud, and our proven track record of industry-leading co-innovations will help us support customers' hybrid work needs today and into the future." Mark Barrenechea, CEO & CTO at OpenText "OpenText is building for the future on Google Cloud," said Thomas Kurian, CEO at Google Cloud. "Their platform for enterprise content services is widely adopted among global enterprises, and with hybrid work here to stay, it's critical to enable secure, governed, and easy access to information across these large organizations. Delivering and building OpenText's core platform on Google Cloud will enable businesses to deploy its capabilities at great scale, securely and quickly, while enabling future integrations with popular collaboration services like Google Workspace." About OpenText OpenText, The Information Company, enables organizations to gain insight through market leading information management solutions, powered by OpenText Cloud Editions.

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