COLLABORATING WITH DIGITAL AGENCIES USING A SHARED TECHNOLOGY PLATFORM

| April 30, 2016

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Are you struggling to coordinate with digital agencies and technology service providers for the execution of your digital initiatives? Then, you need a way to onboard them, frequently communicate and bring them into an environment where they can work with you, other digital agencies and service providers in an efficient way.

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Asen Marketing & Advertising

Branding intensive, digitally progressive full-service advertising and marketing agency with over 30 years success. We're aficionados of brand development, building off key principles of traditional advertising applied in a digital spectrum. We're a full service agency focused on creating integrated strategies that move the needle and result in successful outcomes.

OTHER ARTICLES

5 Ways How AI Is Changing B2B Marketing

Article | March 30, 2020

You may not agree with the fact that B2B marketing and Artificial Intelligence (AI) are a match made in heaven. The truth is, Artificial Intelligence as it is today is changing a lot of things in our lives, and B2B marketing is no exception. Artificial intelligence is all about equipping machines or computers with certain algorithms and cognitive ability that enables them to perform tasks that are usually executed with human intelligence. Today, we see manifestations of AI technology already impacting our day to day lives. So many home appliances and children’s toys we see today are already leveraging AI technology. Thus, it doesn’t come as a surprise that AI is poised to change B2B marketing forever. AI is already being used by B2B marketers to find solutions to the marketing challenges they face daily. Over 80% of B2B marketing executives already agree to the fact that AI will completely transform B2B marketing 5 years from now. Moreover, a recent survey undertaken by a group of marketers recognized AI as the most likely technology to be utilized by marketing professionals in 2020.

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Know the Key Trends in Social Media to Attract Potential Customers

Article | March 30, 2020

Developing a website is not enough for any business, active participation is also essential to attract potential buyers. Social media is a platform for the users to interact, create or share their ideas and participate in social networking. A company’s online reputation depends on social media influence. This means that the more influential you are on social media, the better your reputation is. So, associate with a provider offering social media marketing in Long Island to effectively utilize social networking platforms to gain traffic and attract the targeted audience. Social media marketing allows you to increase brand awareness, create brand advocates and increase page rank. Social media can also improve SEO traffic. It has gained a lot of prominence over the years, and social media trends keep changing each year.

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CONTENT MARKETING

How to Bring a Human Approach into Your Content Marketing

Article | March 30, 2020

A human approach to content marketing begins and ends with being vulnerable. No, it is not the same thing as being weak. As Brene Brown says: "Vulnerability is the core, the heart, the center of meaningful human experiences…. What most of us fail to understand...is that vulnerability is also the cradle of the emotions and experiences that we crave. Vulnerability is the birthplace of love, belonging, joy, courage, empathy, and creativity." This is why being vulnerable is important to your content marketing: it helps create a connection. (If the COVID-19 pandemic has taught us anything, it’s that we need to be connected to other people. And we need to wash our hands more.) If the thought of being vulnerable totally freaks you out, remember that no one is perfect. No one. Here’s how to weave that human approach into your content marketing. Share your struggles People who don’t know me well probably think I float through life on rainbows and sprinkles. If only. When I graduated from college, I had zero resilience and was struggling with severe anxiety. Unfortunately, I had very little self-awareness, so I had no idea. My first “real” job was with a truly wonderful company, and of course I had the dragon-lady-boss-from-hell. I lasted five miserable months, during which time my anxiety went through the roof and I developed bulimia. I recovered from bulimia after four years, but I didn’t get my anxiety under control until I fell down a hole into depression when I was 37 years old. Here’s how bad it was: If I was out running errands and noticed my car needed gas, I could not stop at a gas station unless I had already planned to. Spontaneously changing the “plan” was mission impossible. Didn’t matter if I drove past six gas stations. I couldn’t do it. Eight years later, I am still on anti-depressants. I doubt I’ll ever go off, because it makes life manageable. (If I hadn’t been medicated during the early days of the pandemic, I probably would have ended up in the looney bin.) Anyway, my point is that we grow the most as humans when we survive and overcome challenging times. My struggles have certainly helped me become the person I was meant to be. Sharing our personal stories – especially the thorny, dark ones – make us human and relatable. If you are on anti-depressants, you and I are now connected by that shared experience. Own your failures I have failed as a wife, mother, daughter, sister, friend and business owner. I am sure I have failed complete strangers as well. Here’s a short list of my failures as a business owner: Doing work for free Not charging enough Failing to fire bad clients quickly Ignoring the financials (profit and loss, balance sheet, expenses, etc.) Hiring the wrong people Working without a contract Not getting a security deposit I own every single failure, which is easy to do when you use the experience to learn and grow. A few years ago, we created a social media marketing strategy for a small clothing brand, even though we didn’t have a contract in place. When we sent the invoice, they refused to pay it. Without a contract, we were SOL. I was furious at myself, but I am comforted knowing that karma is a total bitch. When money is on the line, I tend to learn the lesson very quickly. Recently, I had a discovery call scheduled with someone who had not yet signed the contract. When I called her, I simply said, “We can’t proceed until you sign the contract.” She apologized profusely. We jumped off the phone, she read through it, signed it and called me when she was done. No muss, no fuss. Be YOU An authentic, human approach to content marketing is being you. A client once fired us because I sent an email that was “too direct.” He said he found it offensive. Was I upset? Not at all. I laughed. Then I read the email again. I scratched my head. I had someone on my team read the email. They scratched their head. In near unison, we said, “Dodged a bullet!” You can’t be everything to everyone, and frankly, I don’t want to be. I am known for saying it like it is and making you laugh at the same time. Not everyone appreciates my style, and that’s cool. We are all different. And that is the beauty of using a human approach. You have no choice but to be you. As a result, you’ll only work with the people who get you. Would you have it any other way? The next time you’re writing a blog, social post or email, I want you to do something for me. Read it and ask yourself, “Would my best friend recognize that I wrote this?” If the answer is yes, congrats: you are using a human approach to content marketing.

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The Role of Content Marketing in a Remote-Only World

Article | March 30, 2020

Content at its best reliable, helpful, timely, honest is what we need right now. As the world’s teachers, journalists, government agencies, and medical workers respond to the rapidly developing COVID-19 pandemic, they are reaching the public through content. The same is true for any brand or business. With physical stores shuttered and events canceled, traditional ways of connecting with customers are no longer possible. Companies are pulling spend from paid display and social in a bid to tighten budgets. And a sharp reduction in media advertising is causing outlets to cut staff along with coverage. As a result, the most effective way to reach your audience today is through your content marketing strategy.

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Spotlight

Asen Marketing & Advertising

Branding intensive, digitally progressive full-service advertising and marketing agency with over 30 years success. We're aficionados of brand development, building off key principles of traditional advertising applied in a digital spectrum. We're a full service agency focused on creating integrated strategies that move the needle and result in successful outcomes.

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