ARE YOU CHOOSING THE RIGHT SOCIAL MEDIA PLATFORM TO REACH YOUR AUDIENCE?

Sujata | March 23, 2020

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Are you using social media platforms to build your brand? If yes then have you analyzed which one works effectively and meets your goals?
You hardly get time to use every social media outlet out there for your business. No one would like to waste time on a platform that does not give returns over a period of time. It's better to research and narrow down the list to a few social media platforms that give better and quality results for your business.
Here we discuss which social media channels could be useful for your business.
Marketing agencies and other businesses realize the importance of using social media for respective businesses. If not, then the data given below can help you believe the fact that it is a crucial time to build a social media strategy to boom your business.

Spotlight

Organic

Organic is a leading marketing agency grounded in digital that successfully blends creativity with unmatched predictive intelligence. By creating and continuously testing and optimizing marketing systems, Organic helps global brands accurately predict outcomes, spot trends, identify behaviors, and create a much deeper connection with consumers. Founded in 1993, Organic has offices in New York, San Francisco, Los Angeles, Detroit and London and is part of Omnicom Group Inc.

OTHER ARTICLES

Companionship: Still big on the radar for consumers when choosing an influencer to follow

Article | January 18, 2021

We may have entered a New Year, but we are still living in a world filled with lockdowns and restrictions. Still unable to hug our loved ones, online companionship is quite possibly, more important than ever before. The last 12 months has shown online communities come together with social media influencers becoming the ultimate lockdown companions. Amelia Neate, Senior Manager at Influencer Matchmaker explains why companionship is still big on the radar for 2021 and why she thinks it is here to stay. Since March of last year, most of the population have found themselves spending more time indoors, whether that’s due to lockdown, working from home, furlough or maybe they have been shielding. But because of that, human interaction has been limited and it doesn’t seem to be on the cards for anytime soon, either. And with a quarter of UK adults saying that lockdown has made them feel lonely, many have turned to social media influencers in a bid to feel less alone. Helping each other out Online companionship is much more than simply a one-way street. Whilst it primarily benefits consumers, social media followers and audiences, it also provides rapport for the influencers and brands, too. Many influencers felt a responsibility to uplift their audiences, keep them company and deliver some much-needed entertainment during a time filled with such despair and crisis. This, in turn, allowed social media influencers to create a deeper connection with their followers, and the feeling of responsibility provided them with something to focus on and strive for whilst they too, found themselves living a life under restriction. With the temporary closure of retail alongside many other industries, social media has supplied brands and businesses with an opportunity to establish a brand-new relationship with customers that they may not have had otherwise. Brands have been able to understand exactly what their customers want by spending more time communicating with them and getting them involved with the content they create and the brands they choose to work with. As well as this, brands have been able to work closely (albeit virtually) with influencers to provide them with just that. It isn’t just the relationship between brands, influencers and their audiences, though. Brands have used this time to build relationships with other brands, particularly through the use of social media. Smaller, local, independent businesses of a similar vein have teamed up with one another to create bespoke packages, combining their products and services as a way to build brand awareness and help gain recognition. Influencers have also been doing something very similar. ‘Follow Fridays’ have made a triumphant return to Instagram, with many influencers dedicating their time to promoting fellow content creators and sharing their work. A sense of community Influencers have worked hard to adapt their content to meet the newfound needs of their audience and to build a community. The last year has seen an influx in the number of virtual book clubs, Facebook groups and podcasts, many of which have been created as a way to tackle boredom and loneliness - for both the creators and users. With people forced to embrace daily Zoom calls with work as well as weekend catchups with family members, many have been seeking a distraction that isn’t too far from their norm. Book clubs such as ‘Beth’s Book Club', founded by Beth Sandland, have blossomed during the coronavirus pandemic. Going from simply reading one book a month, this particular online community has upped the ante and has become a place to discuss their favourite reads and create new friends. As well as the usual monthly discussion, this book club often features virtual get togethers, Q&A’s with popular authors and even yoga sessions, regularly providing members with something to look forward to. Such communities have also been welcomed with open arms by royalty. The Duchess of Cornwall, Camilla Parker Bowles, has also launched her very own Instagram book club. The Reading Room features conversations with authors and connects like-minded book lovers. Facebook groups have also proven to be a popular source of escapism, with many celebrities and social media influencers creating members-only groups for their followers to join. X-Factor star Sam Bailey created a ‘buddy up’ campaign via her Facebook group, Bailey’s Cuppa Crew. Aiming to help her fans combat loneliness, Sam encouraged them to make friends and even paired people up who would otherwise be spending Christmas alone, providing them with a way to enjoy their festive dinner over Zoom. Influencers Lily Pebbles and The Anna Edit use a Facebook group to help with their ongoing podcast, ‘At Home With...’. The group enables listeners of the podcast to truly get involved, by sharing detailed feedback and requesting topics for episodes which really places them at the very heart of the podcast. Similarly, health and fitness app Battle Ready 360, founded by Ollie Ollerton also have a members-only group, allowing users of the app to compete in friendly challenges, make friends and take some time for themselves. Throughout the entirety of this pandemic, influencers have provided their followers with nothing but positivity, hope and a little inspiration. A thought for the future An end is in sight, although it may be a little further away than we initially thought. But one thing that the pandemic has taught us, is the importance of companionship and the true power of social media influencers. They are much more than online creators and entertainers, but friends, supporters and advocates for all that we believe in. And with that being said, I firmly believe that the act of online companionship is something that will stick around, throughout 2021 and beyond.

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Best Practices for Running a Virtual Sales Meeting

Article | October 7, 2020

Video conferencing has become the new normal in the midst of COVID-19. And seeing as how virtual sales meetings were already a trend before the pandemic, it stands to reason that digital meet-ups will likely be the standard for sales interactions in the future. A virtual sales meeting is a carefully orchestrated experience, and running a meeting from a laptop in your dining room might feel like an unnerving lack of control. While there are indeed many differences between in-person and virtual settings, a sales meeting held online can still engage prospects, nurture leads, drive deals and maintain relationships. It’s important to understand the best practices for running a successful sales meeting. That way, you can more easily train and coach sales reps on how to thrive in the virtual environment, which will be a key skill moving forward.

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Walmart Media Group breaks ground on Omnichannel Reporting as it debuts Performance Dashboards

Article | July 28, 2020

Walmart Media Group (WMG) recently announced the launch of Performance Dashboards, a self-serve reporting interface that combines Display and Sponsored Products campaign performance within advertisers’ Ad Centers. This new rollout further positions Walmart as a rival to Amazon in its self-serve advertising business with near-real-time reporting on search and display ads built upon the launch of Walmart Advertising Partners (WPA.) WPA launched in January and is a multi-partner program that granted ad tech and media partners access to the Sponsored Products API for third-party campaign management.

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Top 3 Initiatives to Make 2020 Your Year of Change

Article | February 29, 2020

It’s February, and I’m still seeing marketing thought leaders coming out with trend predictions for 2020. The problem with these lists is that they don’t really mean much to marketers who are out there pushing the send button every day, just trying to grind out campaigns and make their numbers.If you’re looking for guidance, though, I have three ideas that could get you started working on an email strategic plan that can integrate with your marketing efforts and help you see marked improvements by the end of 2020.

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Spotlight

Organic

Organic is a leading marketing agency grounded in digital that successfully blends creativity with unmatched predictive intelligence. By creating and continuously testing and optimizing marketing systems, Organic helps global brands accurately predict outcomes, spot trends, identify behaviors, and create a much deeper connection with consumers. Founded in 1993, Organic has offices in New York, San Francisco, Los Angeles, Detroit and London and is part of Omnicom Group Inc.

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