Article | November 27, 2020
Every business has a story that goes beyond products and services. No matter how great your products are, what really creates loyal, repeat customers is your ability to engage with them, relate to them, and be authentic with them.
By sharing your story as part of your marketing strategy and connecting with clients as real people, you are effectively showing them that you are interested in more than just completing the next sale. A little bit of openness goes a long way in busting open doors to future business.
Here are five tips for strong storytelling while marketing your business:
1. Share your truth. Be honest about your story when you tell it and you will create a bond with clients. Don’t overexaggerate or embellish your background and instead think about the most compelling parts of your journey and accentuate them. The key is for people to see you as not just a business owner or vendor but as someone they can relate to.
For example, if you served in the military, you can share a little bit about your background and explain why it was important for you to serve your country as well as how you transitioned into your current career.
2. Show your personality. According to Fast Company, 92% of consumers want businesses to tell stories in their ads. The more you show off your personality and the person behind the brand, the more emotionally connected your clients will feel towards your business. When a human bond like this is formed, it creates brand loyalty because of the sentimental value that is now attached.
3. Build relationships and you will build sales. Be inviting in your marketing campaigns and leave the door open for further communication and engagement. For example, send a personalized postcard via direct mail and include a QR Code for more information that drives traffic to your website. Then, make sure your website matches the intent and sentiment of your postcard so that it creates a uniform, consistent feel that strengthens your relationship with customers.
4. Be active on social media. The best thing you can do to further your story is to be active on social media every day. Pick the two or three social media channels that you feel work best for your business and stick with them. The last thing you want to do is have a social media page that hasn’t been updated in months because then the potential clients who visit those pages will question whether or not you are still in business. Also, act like yourself, don’t overpromote, and continue to reveal parts of your personality in a meaningful manner.
5. Be involved in your community and give back. Last but certainly not least, it is vital to get involved in your community and give back. People are more likely to do business with you when you share common interests, and everyone wants to see community members lift each other up. If you are passionate about certain causes, you can remain authentic and also show you are empathetic to others. Empathy is a strong, effective tool in telling your overall story because when you care about others, people will care about you. When they care about you, they are more inclined to do business with you.
Ultimately, we all have a story to share of how we got to this point in our careers. For business owners, it is crucial to add authentic storytelling elements to your marketing efforts so that you are seen as a genuine person who cares more about people than sales.
And, in doing so, the sales will follow suit.
Article | March 16, 2020
Blending this technology concerning digital marketing, this is transforming the business ecosystems dynamically and intuitively. The blend of AI and digital marketing is considered perfect, and this perfection has eventually led to the improvisation of customer experience and all the more deep-rooted marketing. Artificial Intelligence technology incorporated with digital marketing would also give quick solutions to businesses, and this is going to save precious time. Artificial Intelligence (AI) is an unbelievable technology and surprisingly a great intake for brands.
Article | October 14, 2020
A full sales pipeline is a goal for many organizations. But the reality is that it can be difficult to keep the pipe flowing, especially with high quality leads. For most sales reps, prospecting likely isn’t their favorite part of the job. It takes a lot of time and effort to identify and develop leads, but prospecting is essential. Without buyers to sell to, there really isn’t any point to having a sales operation.
That’s why it’s important for your sales team to have a wide skill set when it comes to prospecting. The more sales prospecting techniques a rep knows, the more effective they are in driving interest, and ultimately revenue.
Article | August 10, 2020
Digital Market News lists automation as one of the top five key advantages of creating a digital marketing program. Furthermore, the article notes how automation is growing at a rapid rate—helping businesses transform, automate, accelerate, and optimize repetitive manual tasks such as sending emails, posting social media, and online ads. Putting marketing automation into play for your company is critical because delivering personalized, connected experiences is the only way to attract prospects and retain customers. But deploying the solution requires a bit of work. As Digital Market News also emphasizes, understanding the components and the nuances is key.