6 Proven Tactics for Email Marketing ROI

| April 7, 2017

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Sure, you're using email marketing to create an audience and return on investment for your content marketing, but are your campaigns making $20 for every $1 you invest? In this clip from Content Marketing World 2016, Jessica Best shares some tips on why your emails aren't even hitting the inbox.

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OMNI Digital Agency

We’re a full service digital agency creating bold and inspired solutions for companies of every size and industry. A rapidly growing, creatively empowered start-up, OMNI is full of thinkers and doers always looking for the next challenge.

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6 Key Capabilities Your Marketing Automation Tool Should Do For You

Article | August 10, 2020

Digital Market News lists automation as one of the top five key advantages of creating a digital marketing program. Furthermore, the article notes how automation is growing at a rapid rate—helping businesses transform, automate, accelerate, and optimize repetitive manual tasks such as sending emails, posting social media, and online ads. Putting marketing automation into play for your company is critical because delivering personalized, connected experiences is the only way to attract prospects and retain customers. But deploying the solution requires a bit of work. As Digital Market News also emphasizes, understanding the components and the nuances is key.

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Authenticity is now more important than ever during the coronavirus

Article | August 10, 2020

My inbox has been flooded with compassionate messages from retailers, businesses and SaaS vendors expressing their concern about the effect COVID-19 is having, assuring customers or subscribers about what they’re doing to keep everyone safe. Take time to talk with your executives and teams about extra things you might do with your marketing to help everyone get through the next weeks and months.If you’re in management or a member of a team that’s going through radical changes, these steps can help you translate your concern to action.

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5 TIPS TO BOOST YOUR SOCIAL MEDIA ACTIVITIES

Article | August 10, 2020

Are you a digital marketing specialist who’s curious about how to get more engagement out of social media? Or perhaps you’ve been in digital marketing for a while, but finding it hard to keep up with changing trends? Whether you're running your own business, specializing in boosting other people's businesses, or even starting out designing a personal branding strategy, it's essential that you understand how to make the most of your accounts on various social media platforms. Here are a few suggestions on how to stay ahead of the game with your next social media campaign without running yourself into the ground.

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Why your business needs PR and marketing now more than ever

Article | August 10, 2020

The COVID-19 pandemic has impacted all sorts of businesses around the globe, from temporary or open-ended shutdowns to operations only under extreme health precautions. Everything might seem to be uncertain, and yes, business conditions will continue to be volatile for quite a while. However, there is one thing you can be sure about: marketing and public relations. You need them now more than ever before. During even the most trying times, prioritizing the right communication tactics rather than completely withdrawing into your shell helps keep your business visible to customers and desired target markets. Trust us, with the market downturn and skepticism everywhere, your businesses’ saving grace is public relations and smart marketing.

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OMNI Digital Agency

We’re a full service digital agency creating bold and inspired solutions for companies of every size and industry. A rapidly growing, creatively empowered start-up, OMNI is full of thinkers and doers always looking for the next challenge.

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