11 Social Media Changes to Make in a Coronavirus World

JAY BAER | April 6, 2020

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Coronavirus has changed just about everything, but you still need to connect to your customers, prospects, partners, and team members. And now more than ever, social media may be the best way to do so. But you cannot just continue with your regular social media strategy, content, and cadence. What works is different. What people want is different. You must consider these 11 changes to your social media to continue possibly even accelerate your social media success during the pandemic.  The strategy team here at Convince & Convert has been working closely with our world-class clients to develop these approaches. We shared this advice on the 11 changes to your social media strategy during Coronavirus on a live webinar.

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ReviveHealth, a Weber Shandwick company, is a full-service agency focused on the intersection of healthcare delivery, finance, and innovation.We know the business of healthcare inside and out. We identify and solve complex challenges. We recognize patterns and anticipate trends. And we help our clients own the moments that matter.

OTHER ARTICLES

How Scottish businesses can benefit from digital marketing

Article | March 11, 2020

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MARKETING STRATEGY

Storytelling: the must-have marketing tactic for 2021

Article | March 11, 2020

As we enter 2021 with a fresh and positive mindset, we are also entering the New Year with a brand-new set of tactics to help reach new consumers by placing brands, products and services at the forefront of desired audiences. When it comes to brand marketing, storytelling is pivotal when trying to create relationships with consumers. By utilising emotion and taking a humanistic approach in this, brands are able to provide consumers with reasons as to why they should buy into their products, without a pushy, non-emotive hard-sell. And with that in mind, Matthew Hayes, Managing Director at brand agency Champions (UK) plc, explains why storytelling is a must-have tactic for the year ahead. The art of storytelling Now more than ever before, resonating with the audience on a personal level is key, and what better way to do that than through storytelling. 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Storytelling done right No one is better at brand storytelling and investing in emotions than the world-famous Disney. From its theme parks and hotels to its films, merchandise and staff, the entire brand has been built from the ability to tell a story, and consistency of delivery. For consumers to truly connect with a brand, they must implement consistency across their strategy, messaging and storytelling. And while there may be creativity in the way these messages are conveyed, the underlying messages and ethos must remain to be consistent. The Disney experience plays a pivotal role in the brand’s story. It’s narrative and essence completely come to life when consumers interact with its offerings, taking on a role within the storyline. In doing so, deeper emotional bonds are created, bringing the brand to the forefront of both people’s minds and memories. Similarly, gym-wear brand Sweaty Betty have also become well recognised thanks to its ability to tell a story. 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It allows the brand to educate, taking the consumer on an educational journey rather than advertising, which can only convey one message at a time. It can build in sub plots, ethos, ethics and values, bringing the full personality of the brand as well as the people behind these brands to life, while also highlighting how these ‘personality traits’ mirror those of the consumer. It is through this 'bonding' that the consumer can feel for the brand, rather than simply seeing or knowing about it. Feeling is a pivotal part of branding, and without it, the brand and its products, are just a commodity, based on nothing more than consumer needs and cost. Brands are consumed based on a want or desire, with price being far less prevalent. Therefore, brands offer businesses far greater profit margins and a more loyal consumer base - the holy grail. And when executed effectively, the story helps build brand love through evoking a deeper, more authentic connection with its consumers. 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SEO and Accessibility: Technical SEO

Article | March 11, 2020

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5 Common Social Media Marketing Mistakes To Avoid

Article | March 11, 2020

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Spotlight

ReviveHealth

ReviveHealth, a Weber Shandwick company, is a full-service agency focused on the intersection of healthcare delivery, finance, and innovation.We know the business of healthcare inside and out. We identify and solve complex challenges. We recognize patterns and anticipate trends. And we help our clients own the moments that matter.

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