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ARCHIVED NEWS


    ACCENTURE INTERACTIVE EXPANDS DIGITAL MARKETING SERVICES IN THE NETHERLANDS BY ACQUIRING STORM DIGITAL

    Mar 18, 2019

    Accenture has acquired Storm Digital, a full service digital marketing agency specializing in search, social and programmatic advertising services that transforms customer experiences through strategic, technological, analytical and creative solutions.The acquisition expands the presence of Accentur...

    MARTECH SERIES
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    WHY INFLUENCER MARKETING IS A $9B INDUSTRY IN CHINA

    Mar 18, 2019

    INFLUENCER marketing has taken the world by storm in recent times and brands realize the power of engaging with customers through influencers as part of their digital marketing campaigns. Generally, influencers are people who shot to fame one way or another, allowing them to amass a substantial numb...

    TECHWIRE ASIA
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    CONSUMERS WILL WALK AWAY FROM BRANDS WHO GO AGAINST THEIR VALUES – BUT BRANDS HAVE THEIR HEADS IN THE SAND

    Mar 18, 2019

    It’s time for brands to shape up or ship out when it comes to ethics with two in five consumers already having walked away from organisations which have violated their personal values, according to a new industry report.The study from agency Hotwire, which alongside Sapio Research polled more ...

    MARKETING TECH
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    TEIKAMETRICS ADDS HOURLY BIDDING OPTIMIZATION FOR AMAZON ADVERTISING

    Mar 18, 2019

    Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization platform Monday. The company says the bidding algorithm is powered by machine learning and analyzes ad data, transaction data, and importantly, cost...

    MARKETING LAND
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    LEVERAGING RTB DISPLAY TO ENGAGE, NURTURE AND CONVERT AUDIENCES THROUGH PERSONALIZATION

    Mar 18, 2019

    With a history dating back 25 years, the banner display ad is not only the oldest digital advertising platform: it’s also the most valuable — albeit misunderstood. When leveraged correctly and applied within the context of the appropriate metrics, RTB display is a powerful tool that can ...

    MARKETING LAND
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    USING INSIGHTS TO FIND NEW AUDIENCES TO TEST FOR AWARENESS CAMPAIGNS

    Mar 18, 2019

    You’ve tried custom intent audiences. You’ve tried custom affinity audiences. You’re having trouble scaling your managed placements. You know you want to grow your awareness but are leery of testing broader targeting options. What audiences should you test next for your display cam...

    SEARCH ENGINE LAND
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    GOOGLE ON THE MARCH 2019 CORE UPDATE: THIS IS NOT THE BIGGEST UPDATE WE’VE RELEASED

    Mar 18, 2019

    It’s still a bit early to tell too much about what the March 2019 core update that touched down on March 12th means for publishers and search marketers, but Search Engine Land was able to get some more questions answered by Google.Read between the lines. When asked if this new core update reve...

    SEARCH ENGINE LAND
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    GOOGLE ADS NOW MAKES REPORTING COLUMN RECOMMENDATIONS

    Mar 18, 2019

    There are 13 categories of metric and attribute columns available in Google Ads. Now, Google has added a recommended columns category to call attention to columns relevant to your account and campaign settings.What’s new. For now the recommended reporting columns is limited, with Bid Strategy ...

    SEARCH ENGINE LAND
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    NEW GOOGLE ALGORITHM MAY UPDATE PAGE RANKING

    Mar 18, 2019

    A new research paper published by Google describes a dramatically new way to improve how web pages are ranked. This algorithm claims significant improvements to deep neural network algorithms that calculate relevance.The new algorithm discusses a method of ranking web pages called, Groupwise Scoring...

    SEARCH ENGINE JOURNAL
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    LAST WEEK'S FACEBOOK OUTAGE PROVES WHY EMAIL MARKETING IS STILL SO VALUABLE

    Mar 18, 2019

    Last week saw Facebook, Instagram and WhatsApp go down for several hours for millions of users, throwing business owners' content marketing into limbo -- and teens into a near-crisis.The social media giant Facebook has thrown around impressive growth stats for years, saying, for example, that us...

    ENTREPRENEUR
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    WHY YOU SHOULDN'T PUT ALL YOUR FOCUS ON ONLY ONE SOCIAL MEDIA NETWORK

    Mar 17, 2019

    It happens here and there - Facebook goes down, Instagram goes down, then everyone runs to Twitter to figure out what the heck is going on. Last week, we experienced this again, with both Instagram and Facebook going down for 10+ hours, and sparking panic among many brands and influencers who now re...

    SOCIAL MEDIA TODAY
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    BEYOND CRO: 4 STRATEGIES TO IMPROVE LEAD QUALITY AND BOOST SALES

    Mar 17, 2019

    Conversion rate optimization (CRO) is about improving your offer and conversion experience, so that more visitors share their contact information and become leads. But it's not just about getting more leads - CRO is also about getting better leads, obtaining more insightful information about the...

    SOCIAL MEDIA TODAY
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TRENDING NEWS


    AMP STORIES NOW HAVE A DEDICATED SECTION IN GOOGLE SEARCH RESULTS

    Apr 17, 2019

    Google is adding a new section to search results which is dedicated to AMP Stories. AMP Stories was announced over a year ago and now they’re rolling out in a big way. AMP Stories are exactly what they sound like Instagram-like stories that are built on the AMP framework. In addition to having...

    AMP STORIES
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    GOOGLE MY BUSINESS LETS USERS CREATE CUSTOM SHORT URLS

    Apr 17, 2019

    Google is now letting users create customized short URLs for Google My Business listings. Google is calling these custom URLs “short names” and it appears only some businesses have access to them at the moment. However, it’s definitely more than just a test feature because a help c...

    GOOGLE
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    FACEBOOK IS IMPROVING ADS MANAGER AND BUSINESS MANAGER

    Apr 17, 2019

    Facebook shared plans to update both Ads Manager and Business Manager making them easier to use. An improved version of Ads Manager is being released now, with an updated Business Manager coming later this year.

    FACEBOOK
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    FACEBOOK’S DANGEROUS MISUSE OF USER DATA REVEALED

    Apr 17, 2019

    By this point it is quite widely known that Facebook is not the most wholesome brand in the world of social media, and the downward spiral that the company has been facing can be partly attributed to the Cambridge Analytica scandal in which user data was used by a certain group to influence the elec...

    FACEBOOK
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    GOOGLE PLAY STORE TO INTRODUCE MANY NEW FEATURES INCLUDING DOWNLOADING SEVERAL UPDATES AT ONCE

    Apr 17, 2019

    Recently Google has been introducing several new features and changes in the Google Play Store. To continue this, Google Play store has some new feature which for now will be tested with few users only, as allowing to download updates of multiple apps simultaneously. About a week ago, Google Play ha...

    GOOGLE
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    BEWARE INTERNET USERS! YOUR AD BLOCKER MIGHT GET YOU HACKED

    Apr 17, 2019

    A lot of people like using ad blockers, on their favorite web browsers (including, Google Chrome, Firefox, Opera, etc.) because of the fact that these blockers can be used to make your experience  for example, streaming videos and just surfing the internet in general  a much more streamlin...

    DIGITALINFORMATIONWORLD
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    DESPITE HATING THE SOCIAL MEDIA ADS, 70% USERS STILL CLICK THEM

    Apr 17, 2019

    Although consumers might not like to accept it, but buying behavior is now heavily influenced by what they see on the internet. Customers know that ads are dominating their newsfeed, yet they don’t hesitate to click and explore the options. In an extensive survey done by Blue Fountain Media, b...

    BLUE FOUNTAIN MEDIA
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    /news-article.aspx?ID=58015801

    FACEBOOK MESSENGER OFFICIALLY ADDS A TOGGLE SWITCH TO ENABLE DARK MODE FOR ANDROID AND IOS USERS!

    Apr 17, 2019

    Until now, you were able to switch to dark mode in Facebook Messenger after sending a crescent moon emoji. Although this approach was quite creative, there’s a strong chance that many people might not have been aware of it.
    However, things are about to change now, as according to a rece...

    FACEBOOK
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    FACEBOOK AND INSTAGRAM MAY BE FORCED TO REMOVE LIKES FOR USERS UNDER 18

    Apr 16, 2019

    Social networks may have to prevent users under the age of 18 from liking posts, according to new privacy rules. The Information Commissioner’s Office (ICO) in the UK has drafted a code of practice to protect children’s safety online. One of the rules in the code would prevent tech compa...

    FACEBOOK
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    /news-article.aspx?ID=57835783

    GOOGLE IS EXPERIENCING INDEXING ISSUES WITH CONTENT IN GOOGLE NEWS

    Apr 16, 2019

    Google has confirmed it’s aware of indexing issues affecting content in Google News. The company says this is not related to the Google Search indexing issue, which was resolved last week. As stated by Google’s Danny Sullivan in the tweet above, the issue is currently being diagnosed. Ba...

    GOOGLE
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    /news-article.aspx?ID=57965796

    YOAST SEO BECOMES FIRST WORDPRESS PLUGIN TO OFFER DEFRAGMENTED SCHEMA MARKUP

    Apr 16, 2019

    Popular WordPress plugin Yoast is releasing an update which offers defragmentedimplementation of Schema.org markup. What makes this a first-of-its-kind update is that it cleans up the “fragmented mess” created by most Schema implementations Even the best Schema implementations are not do...

    SCHEMA
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    /news-article.aspx?ID=57975797

    FACEBOOK INTRODUCES COST CAP BIDDING TO MAXIMIZE COST-EFFICIENCY

    Apr 15, 2019

    Facebook is introducing a new bid strategy for advertising which is focused on driving results while keeping costs down. Bid strategies for Facebook ads were previously focused on maximizing conversion volume (bid cap) or cost predictability (target cost). To help businesses better reach certain goa...

    SEARCHENGINEJOURNAL
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SPOTLIGHT

In this report, we focus on how to:Recognize warning signs.Assess the current sales asset management situation.Re-evalute the usefulness of the asset management tool.

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