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    SALESFORCE CONNECTIONS ’18 – HOW USA TODAY PUT EMAIL MARKETING IN THEIR DIGITAL FAST LANE

    Jun 14, 2018

    One of the biggest themes of my spring interviews is that digital transformation is a non-starter when you’re coping with dirty data. Another one that’s been prominent at Salesforce Connections: there’s no escape from email. If anything, email is strengthening its hold in the core ...

    DIGINOMICA
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    NINE IN 10 MARKETERS ADMIT THEIR MARKETING AUTOMATION IS NOT UP TO SCRATCH

    Jun 14, 2018

    In fact, a survey by GetResponse and SmartInsights on the activities of 585 marketers across B2C and B2B firms, spanning 19 industries, found that less than one in 10 (8%) considered their use of marketing automation software to be meeting a high rate of effectiveness, while 28% rated their expertis...

    MARKETING TECH NEWS
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    ECOMMERCE AGENCY SET TO EXPAND FOLLOWING £300K INVESTMENT WITH NORTH EAST FUND

    Jun 14, 2018

    An e-commerce and digital marketing agency, Venture Stream, is planning to treble in size over the next two years after securing a six-figure investment to fund its expansion. The £300k of funding has come from The North East Innovation Fund Supported by the European Regional Development Fund....

    BDAILY
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    THE DATA GIVING MARKETERS NEW INSIGHT INTO DIRECT MAIL

    Jun 13, 2018

    There’s a way to uncover the latest data to help you find out how your mail campaign can perform. Royal Mail MarketReach has developed a new, improved Insight Engine based on data from JICMail – the direct mail industry’s new audience measurement standard. It’s a powerful too...

    MARKETING WEEK
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    FOAP LAUNCHES SALES AND MARKETING PRESENCE IN UNITED STATESLEADING AUTHENTIC VISUAL CONTENT MARKETPLACE

    Jun 12, 2018

    Foap, a marketplace that connects brands and marketers with its global community of nearly 3 million content creators to generate exclusive, authentic visual content (photography and video), announced today that digital media veteran, Stacie Sussman, has joined as Head of Sales, and enterprise sales...

    BUSINESS INSIDER
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    MASTER DIGITAL MARKETING TO GROW A BUSINESS AND ACQUIRE USERS FOR $19

    Jun 11, 2018

    The Internet Business Advertising reported that U.S. advertisers spent a total of $88 billion on digital ads in 2017. To put that into perspective, advertisers spent an average of $270 trying to market to each person in the U.S last year.With advertisers flocking to search and social media platforms...

    TNW
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    REDDIT DISPLACES FACEBOOK, BECOMES NO. 3 U.S. WEBSITE

    Jun 11, 2018

    Reddit, a news-sharing and commenting community that has relatively low share of mind on Madison Avenue, now ranks as the third top U.S. website, displacing Facebook, according to the latest estimates from Alexa.com.The ranking, based on a composite of daily time spent on the site, daily page view p...

    MEDIAPOST
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    FACEBOOK COMMITS TO TRAINING A MILLION BUSINESS OWNERS IN DIGITAL LITERACY BY 2020

    Jun 09, 2018

    Looking to get a better understanding of how Facebook works, and how you can use the platform to market your business? You’ll soon have access to even more resources to do so, with Facebook announcing a commitment to training a million US business owners, and “equip more people with the ...

    SOCIAL MEDIA TODAY
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    BEHIND FACEBOOK’S AMBITIOUS PLAN TO TRAIN 1 MILLION U.S. SMALL BUSINESS OWNERS BY 2020

    Jun 08, 2018

    Facebook Friday announced a goal of training 1 million small business owners in the U.S. on digital skills by 2020. Director of business education Amy Brooks revealed in a Newsroom post that a study by Korn Ferry predicted that the shortage of skilled labor in the U.S. could result in 85.2 million u...

    ADWEEK
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    USA REACHES AGREEMENT WITH ZTE CHINESE TELECOMMUNICATION COMPANY

    Jun 08, 2018

    US Secretary of Commerce Wilbur Ross said today that his country had reached an agreement with Chinese telecommunications company ZTE to eliminate the ban on operating in the United States. In an interview with CNBC, Ross expressed his satisfaction with the arrangement, which imposes a fine of one b...

    PRENSA LATINA
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    FACEBOOK PROVIDES NEW OPTION TO BOOST MARKETPLACE POSTS, AND MARKETPLACE ADS FOR BUSINESSES

    Jun 07, 2018

    Facebook will now allow users to boost their Facebook Marketplace listings, while also enabling businesses to advertise within Marketplace, as part of its first push to monetize the option.             Facebook first introduced its Marketpl...

    SOCIAL MEDIA TODAY
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    APPLE TAKES AIM AT FACEBOOK USER TRACKING FEATURES

    Jun 05, 2018

    Apple has announced it will be making efforts to block Facebook’s user tracking tools within the next iteration of its iOS and Mac operating systems. Announced at its WWDC developer conference yesterday (June 4), the tech firm’s software chief, Craig Federighi, said on the social network...

    APPLE
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TRENDING NEWS


    HOW TO SUCCESSFULLY INTEGRATE LIFESTYLE CONTENT INTO YOUR SOCIAL MEDIA STRATEGY

    Jul 16, 2018

    If your social media strategy is feeling like it needs a boost, integrating lifestyle content can be a great way to spark interest, increasing reach and click-throughs on your posts and connecting more with your audience. In this post, we’ll look at how you can integrate lifestyle content into...


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    FACEBOOK FINED £500M UNDER INFORMATION COMMISSIONER INVESTIGATION INTO DATA USE IN POLITICAL CAMPAIGNING.

    Jul 13, 2018

    The UK’s Information Commission Office has fined Facebook £500,000 million and called for a new statutory Code of Practice for use of personal information in political activity following its investment into the practice of using data analytics in political campaigns. The maximum £5...


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    GOOGLE STARTS TO GIVE MARKETERS MORE ACCESS TO DATA

    Jul 13, 2018

    After years of holding the data close to its vest, Google has begun to give advertisers more data to help them make better decisions and run successful campaigns. Earlier this month, Google confirmed that it would run a small-scale rollout of an Insights analytics report in Google My Business that s...


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    THE ADOBE FORMULA FOR GDPR COMPLIANCE

    Jul 13, 2018

    GDPR is here, but email marketers are dealing with it in different ways, depending on their level of risk. Many are trying to comply using tools such as Adobe Campaign. It’s a good market to be in: Of companies recently surveyed by TrustArc, over half are relying on outside vendors for tools t...


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    THE ATHLETE'S FOOT SELECTS CARDINAL DIGITAL MARKETING AS AGENCY OF RECORD.

    Jul 12, 2018

    Cardinal Digital Marketing, an Atlanta-based digital marketing agency, was recently named agency of record for The Athlete's Foot USA, a leading athletic lifestyle retailer. Cardinal will provide The Athlete's Foot with search engine marketing, SEO, email marketing, social media advertising,...


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    NEW GEORGIA-BASED DIGITAL MARKETING AGENCY IS HELPING BUSINESSES GROW

    Jul 12, 2018

    The company, which launched in July of 2015, offers web design services, search engine optimization (SEO), search engine marketing (SEM), and social media marketing strategies for clients of all sizes industry-wide. “Traditional means of marketing are not benefiting the small business owner an...


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    BRIGHT VISION DIGITAL PROVIDES MARKETING SOLUTIONS FOR THE HEALTHCARE INDUSTRY

    Jul 12, 2018

    Bright Digital’s belief that their system works for every type of business led them into the healthcare arena. Though the company has just recently entered this market, already they have been able to generate close to sixty times the return on investment for their medical practice client.


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    FACEBOOK IS BRINGING AUGMENTED REALITY ADS TO THE NEWS FEED.

    Jul 12, 2018

    With a limited supply of inventory available to advertisers in its news feed, Facebook seems to be trying out slightly more novel ways of ensuring brands are getting the best bang for their buck.  Limited to its US users at launch, a new augmented reality (AR) feature will enable customers to v...


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    FACEBOOK'S ADDING NEW AR ADS WHICH WILL ENABLE USERS TO VIRTUALLY TRY ON PRODUCTS.

    Jul 11, 2018

    Facebook’s looking to take its augmented reality tools to the next stage with a new ad type that will enable users to virtually try on different products, like makeup and sunglasses, direct from their News Feeds. Announced at a holiday marketing event hosted by The Social Network this week, th...


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    FACEBOOK FACES £500,000 FINE IN U.K. OVER CAMBRIDGE ANALYTICA LEAK

    Jul 11, 2018

    Facebook has been fined £500,000 ($664,000) in the U.K. after the country's data protection watchdog concluded that its data-sharing scandal broke the law, making it as the social network's first fine over the Cambridge Analytica scandal. Yes, £500,000—that's the maximu...


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    MARKETERS SCRAMBLE TO DODGE GDPR LIABILITY.

    Jul 10, 2018

    The arrival of the General Data Protection Regulation has advertisers worried they’ll be on the hook for violations of their agencies, tech vendors, and publishing partners. Under GDPR, advertisers will often operate as the controller given they own the data that’s being processed by age...


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    TAG MANAGEMENT SYSTEM CREATES COHESIVE DIGITAL MARKETING ECOSYSTEM.

    Jul 09, 2018

    According to a new market research report "Tag Management System Market by Component (Tools and Services), Application (User Experience Management, Risk & Compliance Management, Content Management, Campaign Management), Deployment Type, Organization Size, Vertical - Global Forecast to 2023&...


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SPOTLIGHT

Even today, email remains one of the most lucrative digital channels for marketers, returning an estimated $39 for every $1 invested, according to the Direct Marketing Association. The Radicati Group, a technology market research firm, estimates some 694 million emails are sent every minute. For the

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