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ARCHIVED NEWS


    ONE NORTH BRINGS AI TO PROFESSIONAL SERVICES CONTENT MARKETING

    Nov 12, 2019

    Digital agency One North recently developed a new artificial intelligence tool, the Relevance Engine, to guide visitors of professional services websites toward strategic content marketing and enhance their user experience. The proprietary technology analyzes a website’s thought leadership and...


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    TWITTER NOW ALLOWS YOU TO SWITCH ACCOUNTS WHILE REPLYING TO A TWEET!

    Nov 12, 2019

    Twitter users are in for a treat today! It looks like the microblogging platform has had an interesting feature added for quite a while now that the users had no knowledge about. Fortunately, we have the scoop right here! Renowned social media consultant Matt Navarra and Twitter User @ohitsmerenz sh...


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    OPENTEXT AND REVEILLE SOFTWARE PARTNER TO IMPROVE CONTENT SECURITY

    Nov 12, 2019

    OpenText, a global leader in Enterprise Information Management (EIM), announced the launch of OpenText™ Content Security for EnCase by Reveille. Developed with Solution Extension (SolEx) provider Reveille Software, a provider of active insight solutions for ECM and EIM content, Opentext Conten...


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    SALESFORCE LAUNCHES NEW HYBRID CMS PLATFORM 'SALESFORCE CMS'

    Nov 12, 2019

    Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out ...

    DECK7
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    FACEBOOK IS INTRODUCING NEW MONETIZATION OPTIONS FOR CONTENT CREATORS

    Nov 11, 2019

    Facebook has introduced some updated monetization options for video content creators. In June 2018, it launched “Brand Collabs Manager” that let content creators and advertisers to come together and create content in partnership. This feature is now available in more than 40 countries. K...


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    TWITTER'S TESTING A NEW OPTION WHICH WOULD ENABLE YOU TO SWITCH ACCOUNTS IN TWEET REPLIES

    Nov 11, 2019

    Twitter is testing out a new option which would enable you to switch accounts within the tweet reply process, making it easier to manage multiple account interactions on the go. Spotted by user Renz Bernardo (and shared by social media expert Matt Navarra), the option could help those who manage mul...


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    INSTAGRAM TO BEGIN REMOVING “LIKE” COUNTS FOR U.S. USERS AS EARLY AS THIS WEEK

    Nov 11, 2019

    Instagram plans to start testing the removal of “Like” counts for U.S. users beginning as early as this week, CEO Adam Mosseri announced at a WIRED25 conference in San Francisco last week. The Facebook-owned platform first began experimenting with hiding “Like” counts from us...


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    HOW BRANDS CAN BUILD RELATIONSHIPS WITH A DATA-DRIVEN CULTURE

    Nov 08, 2019

    When it comes to the practice of working with influencers, I come across a lot of fear and caution amongst marketers. Whether it’s the fear of influencer fraud, uncertainty around how to measure results, or an inability to understand the impact of their investments, people remain wary. Yet, in...


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    YOUTUBE LAUNCHES UPDATED DESKTOP AND TABLET APP LAYOUT

    Nov 08, 2019

    YouTube is rolling out a new desktop and tablet app update which utilizes an updated presentation style, and provides additional control options. As you can see here (with the old format merging into the new), the updated format provides more room for each preview panel, enabling additional context ...


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    LRW GROUP ACQUIRES DIGITAL MARKETING AGENCY T3

    Nov 08, 2019

    LRW Group, an analytics-powered marketing services company and a portfolio company of Tailwind Capital, announced the acquisition of T3, a digital marketing agency that builds the world’s most useful brands and the experiences that power them. The Austin-based company and its 200-plus employee...


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    SALESFORCE ANNOUNCES NEW CONTENT MANAGEMENT SYSTEM

    Nov 07, 2019

    Today, the company announced a brand new tool called Salesforce  Content Management System, which it says is designed from the ground up to deliver a quality customer experience across multiple channels. The idea is to provide a way for customers to create, manage and deliver more meaningful co...


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    FACEBOOK EXPANDS ACCESS TO BRAND COLLABS MANAGER, ADDS NEW INSIGHTS TO CREATOR STUDIO

    Nov 07, 2019

    Facebook has announced some new additions to its publisher tools, including expanded access to its Brand Collabs influencer discovery and connection database, and new metrics within its Creator Studio dashboard. First off, on Brand Collabs Manager - introduced mid last year, Brand Collabs Manager is...


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TRENDING NEWS


    LYTICS ANNOUNCES SEAMLESS INTEGRATION WITH GOOGLE MARKETING PLATFORM TO OPTIMIZE MARKETING SPEND

    Dec 12, 2019

    Lytics, the real-time CDP, announced a new capability for customers to share data seamlessly between the Lytics Customer Data Platform (CDP) and Google Marketing Platform (GMP) through tight integration between the two solutions. This is a game-changer for marketers who need to target Google Ads mor...


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    INTEMA ADDS NEW ADVANCED AUTOMATION FEATURE TO ITS EFLYERMAKER EMAIL MARKETING PLATFORM

    Dec 12, 2019

    Intema Solutions Inc., makers of eFlyerMaker.com, an email platform with extensive compliance and content creation suites, is pleased to announce the launch of a new advanced automation feature for its eFlyerMaker email marketing platform. This new automation feature was created with the goal of off...


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    FROM STATIC TO INTERACTIVE: ADOBE CAMPAIGN BRINGS EMAIL TO LIFE WITH AMP FOR EMAIL

    Dec 12, 2019

    Adobe Campaign, part of Adobe Experience Cloud, is announcing compatibility with AMP for Email, supported by Gmail and other mail clients. Available to Adobe Campaign customers now, this innovative modern app functionality for email allows senders to include AMP components inside rich, engaging emai...


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    MADISON LOGIC ACHIEVES HIGH RANKS AS A TOP GLOBAL INNOVATOR IN ACCOUNT-BASED MARKETING

    Dec 11, 2019

    Madison Logic, the global account-based marketing (ABM) solution that empowers B2B marketers, recently received recognition as a global ABM leader, ranking in the top 10 vendors in the latest Vendor Selection Matrix™ for Account-Based Marketing, SaaS and Software, released by Research in Actio...


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    FINTECH UNICORN, BREX UNVEILS A NEW MARKETING AGENCY DIRECTORY

    Dec 11, 2019

    Brex, the financial technology company that helps ambitious companies scale, today launched its marketing agency partner program, including a portal to help its customers find outsourced marketing services that best fit their needs. This is a major investment in Brex’s e-commerce business, whi...


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    ROCK CONTENT ACQUIRES SCRIBBLELIVE, FORMS GLOBAL CONTENT MARKETING PLATFORM

    Dec 11, 2019

    Rock Content, a Brazilian-based content marketing solutions company, has acquired ScribbleLive, an interactive content and creative network company. The terms of the deal were not disclosed. The company stated that the acquisition of ScribbleLive aims to strengthen Rock Content’s global conten...


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    GOOGLE’S BERT ROLLS OUT WORLDWIDE

    Dec 10, 2019

    Google announced via Twitter that their BERT algorithm is now rolling out worldwide. BERT will enable Google to better understand search queries. BERT is an algorithm that helps Google better understand search queries. GoogleSearchLiaison noted that BERT is rolling out for 72 languages. He didn&rsqu...


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    FACEBOOK INTRODUCES 3 NEW AD REPORTING TOOLS

    Dec 10, 2019

    In time for the holiday shopping season, Facebook is rolling out new tools to assist advertisers with analyzing campaign performance. Facebook is making it easier for advertisers to measure ad performance across accounts, channels, and publishers.With this data, advertisers can better understand how...


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    FREQUENT FACEBOOK USE LEADS TO HIGHER NUMBER OF AD PREFERENCES

    Dec 10, 2019

    Facebook earns most of its money by providing brands and marketing agencies with a platform on which they can run their advertising campaigns. However, it doesn’t just provide a blank canvas upon which agencies can do whatever they please. Much on the contrary, Facebook wants to try and compil...


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    GOOGLE SEARCH TO INTEGRATE PACKAGE TRACKING

    Dec 09, 2019

    Google has been focusing quite a bit on expanding the things people can do with the search engine, and this often involves integrating current functionality into the service itself so that it can be done directly. A good example of this is the track package feature, a feature that incorporates a lot...


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    GOOGLE ADS TO EXPLAIN WHY CHANGES IN PERFORMANCE OCCURRED

    Dec 06, 2019

    Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers can request explanations by clicking on the new “See Explanations” button. Advertisers can view explanations for changes in impressions, clicks, and cost. Google Ads will provide...


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    LITMUS ADDS KEY FEATURES TO EMAIL MARKETING PLATFORM

    Dec 05, 2019

    Email marketing provider Litmus has added several key features to its redesigned platform with more capabilities and improved workflows. The release includes new testing capabilities, email client insights and an upgraded Trello integration for managing email workflows. In late October, Litmus debut...


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SPOTLIGHT

Long form native video is sponsored or co-branded digital video between 1.5 and 5 minutes long designed for advertising efforts in the voice of a specific publisher.

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