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    HOW POTENTIALLY DANGEROUS FAKE APPLE PRODUCTS REACH THE US CONSUMER MARKET

    Sep 20, 2018

    A three-story brick building in a low-crime Brooklyn neighborhood in New York City was the first U.S. stop on an international route used to ship thousands of potentially dangerous counterfeit Apple electronics to America's consumer market. The knockoff power adapters and chargers, which Apple s...

    USA TODAY
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    GOOGLE UPDATING MOBILE FIRST INDEX?

    Sep 19, 2018

    The search community took to Twitter and Facebook to note an increase in mobile first inclusion notices from Google Search Console. Strong anecdotal evidence points to significant update in Google’s mobile-first index. Many are reporting unprecedented levels of email alerts from Google Search ...

    SEARCH ENGINE JOURNAL
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    PINTEREST OPENS API ACCESS TO BETTER FACILITATE INFLUENCER MARKETING ON THE PLATFORM

    Sep 19, 2018

    Indeed, Pinterest's focus has gradually shifted away from the social media elements. Pinterest identifies its mission as "to help people discover and do things they love, and it's now far more focused on product discovery than facilitating direct interactions. And with 175 billion Pins ...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=49804980

    DMWF EUROPE: HOW ARE WE REALLY HANDLING GDPR?

    Sep 19, 2018

    Like it or not, consumers are waking up to their right to privacy online. The implementation of GDPR was a catalyst compounded by the high-profile case of Facebook’s Cambridge Analytica scandal. But four months into GDPR and marketers are still struggling with complex, often ambiguous, guideli...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=49814981

    OPEN INFLUENCE PARTNERS WITH PINTEREST TO EXPAND INFLUENCER OFFERING

    Sep 18, 2018

    We’re always looking for ways to help businesses extend their reach on Pinterest,” said David Temple, Head of Content and Creator Products at Pinterest. We’re excited to make it easier for brands to discover and collaborate with influencers, as well as track their performance on th...

    CITIZENTRIBUNE
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    /news-article.aspx?ID=49824982

    UK COMPANIES STRUGGLE TO PROVIDE GOOD OMNICHANNEL CX

    Sep 17, 2018

    Why digital self-service without true omnichannel strategies risks the entire customer experience, found many organisations skip operational planning of new communication channels in order to meet customer demands as quickly as possible. The US also outperformed the UK in their internal practices fo...

    B2B MARKETING
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    /news-article.aspx?ID=49834983

    ADOBE COULD BE GEARING UP FOR A MULTI-BILLION DOLLAR BID FOR MARKETO

    Sep 14, 2018

    The multinational computer software company Adobe, which carved out its name with image-editing programme PhotoShop, is rumored to be in talks to acquire Marketo, a privately-held cloud marketing software group. If the murmurings come to fruition - which was originally reported by Reuters and are so...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=49774977

    TRUMP WHITE HOUSE TAKES DOWN EMAIL NEWSLETTER ARCHIVE: REPORT

    Sep 13, 2018

    The White House has taken down the archive of its 1600 Daily newsletter without first informing the public, the Sunlight Foundation’s Web Integrity Protect says in a report issued on Tuesday. The quiet removal puts the White House in possible violation of the Paper Reduction Act, the Foundatio...

    MEDIAPOST
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    /news-article.aspx?ID=49784978

    PRIVACY-BROWSER BRAVE LAUNCHES GDPR AD TECH ‘TEST CASE’ AGAINST GOOGLE

    Sep 13, 2018

    Brave, a privacy-focused web browser built by a Mozilla co-founder and the creator of JavaScript, Brendan Eich, has filed privacy complaints against Google in what could become a GDPR test case against ad tech data use. According to a report by Reuters, Brave - which blocks ads by default in place o...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=49764976

    DELOITTE BUYS MAGNETIC MEDIA’S AI PLATFORM, BOLSTERING MARTECH OFFERING

    Sep 12, 2018

    Multinational professional services firm Deloitte is buying Magnetic Media’s artificial intelligence platform in a bid to secure a firm grasp on the advertising and marketing technology space. The acquisition of the New-York based martech service signals the “strategic importance” ...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=49754975

    PINTEREST REPORTS 25% INCREASE IN MONTHLY ACTIVE USERS

    Sep 11, 2018

    Two hundred and fifty million people are using Pinterest every month, up from 200 million last September, according to new numbers the company shared this morning. The visual search giant is also reporting that more than half of its users and 80 percent of new sign-ups come from outside the U.S.Pins...

    TECHCRUNCH
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    /news-article.aspx?ID=49734973

    INSTAGRAM IS TESTING VIDEO TAGGING

    Sep 11, 2018

    Instagram is testing a way to allow users to tag their friends in their video posts, not just in photos, TechCrunch has learned and the company confirmed. The option works similarly to tagging photos, but instead of pressing the small icon at the bottom left to see the list of tagged names appear ov...

    TECHCRUNCH
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TRENDING NEWS


    HOW BRANDS CAN PLAY THE DRIVING ROLE IN THE EVOLVING INFLUENCER MARKETING ARENA

    Oct 18, 2018

    Influencer marketing has become all the rage in an industry where social media is increasingly at the epicenter. The early days of influencer marketing were characterised by a less than structured approach and lacked what would usually be considered a stitched-up strategy. Then larger brands began d...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=50485048

    US TELCO GIANT SPRINT SELLS MOBILE AD ARM TO INMOBI

    Oct 18, 2018

    US telecoms firm Sprint has sold Pinsight Media, its mobile and data advertising company, to Indian-headquartered martech group InMobi.The all-stock deal, the terms of which weren’t confirmed, comes as the carrier awaits approval from the FCC (Federal Communications Commission) to merge with T...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=50495049

    FACEBOOK PUNISHES SCRAPER SITES

    Oct 18, 2018

    Facebook announced a second wave of actions against spam. Facebook is targeting promotional posts that link to low quality ad farms that copy content from other sites. The announcement of this action was added to a pre-existing announcement on fighting Facebook spam. Starting today, we’re roll...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50505050

    LINKEDIN UPDATES FEED ALGORITHM TO GENERATE MORE ENGAGEMENT FOR USERS

    Oct 18, 2018

    More and more people are using the feed and giving feedback to their network’s posts: our members generate tens of millions of viral actions and the number is increasing more than 50% YoY. However, we found that these increases weren’t equally distributed. In fact, at the beginning of 20...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=50515051

    PINTEREST ADDS NEW SHOPPING OPTIONS TO BOOST ECOMMERCE POTENTIAL

    Oct 17, 2018

    In case you hadn't heard, Pinterest is not a social network. That was the statement made by Pinterest CEO Ben Silbermann back in 2016, in since then, the platform has gradually rolled out more and more tools which further align with its mission to become a product discovery and eCommerce engine,...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=50445044

    NEW RESEARCH SHOWS SOCIAL MEDIA USERS ARE BECOMING MORE AWARE OF MISINFORMATION ONLINE

    Oct 16, 2018

    Amid the various social media data scandals and reports of politically-motivated manipulation, this new study shows that users are becoming more wary of content shared online, which could help slow the spread of misinformation.According to a new Pew Research report, in which they surveyed more than ...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=50385038

    AMAZON PUTS $10M IN CLOSED LOOP FUND TO MAKE RECYCLING EASIER IN MORE AMERICAN CITIES

    Oct 16, 2018

    Amazon  announced today that it has invested $10 million in Closed Loop Fund, which finances the creation of recycling infrastructure and services in U.S. cities. In a statement, the e-commerce behemoth claimed that its investment will keep one million tons of recyclable material out of landfil...

    TECHCRUNCH
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    /news-article.aspx?ID=50395039

    GOOGLE TWEAKS ANDROID LICENSING TERMS IN EUROPE TO ALLOW GOOGLE APP UNBUNDLING FOR A FEE

    Oct 16, 2018

    Google  has announced changes to the licensing model for its Android mobile operating system in Europe,  including introducing a fee for licensing some of its own brand apps, saying it’s doing so to comply with a major European antitrust ruling this summer.In July the region’s ...

    TECHCRUNCH
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    /news-article.aspx?ID=50455045

    10 LESSONS FROM MARKETO’S GROWTH TO A MULTI-BILLION-DOLLAR EXIT

    Oct 16, 2018

    With Adobe’s acquisition of Marketo, I have been reflecting on what an amazing and pioneering company Marketo has been since it was founded in 2006. There are very few tech companies that have defined a new category, executed a successful IPO, been acquired by a private equity firm for more th...

    TECHCRUNCH
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    /news-article.aspx?ID=50465046

    GOOGLE SHOPPING ACTIONS SIGNS ON BEST BUY, NIKE, SEPHORA

    Oct 16, 2018

    As Google pushes to make search and its other platforms the first and last stop to find and buy products, the company on Tuesday announced partnerships with Best Buy, Nike and Sephora just prior to U.S. retailers heading into the end-of-year holiday season.Best Buy, Nike and Sephora join hundreds of...

    MEDIAPOST
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    /news-article.aspx?ID=50475047

    GOOGLE’S JOHN MUELLER PREDICTS MUCH MORE JAVASCRIPT IN SEO IN THE COMING YEARS

    Oct 15, 2018

    Google’s John Mueller predicts technical SEOs will run into more JavaScript in the coming years than they’ve encountered in the 2+ decades of SEO so far.To that end, for SEOs who are looking to advance their skill set, Mueller believes learning about JavaScript coding is a big opportunit...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50405040

    THE END OF AD FRAUD AND THE PROMISE OF THE BLOCKCHAIN

    Oct 15, 2018

    Not too long ago, this publication reported that the GooBook duopoly might not be healthy for the industry. I agree. The current landscape is imperfectly competitive, squeezing independent developers and small agencies to the margins if not actually out of the game altogether. Inefficiencies in the ...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=50415041

SPOTLIGHT

Instagram social media marketing classes emphasize the importance of visual marketing in building brand awareness, cultivating brand loyalty, and increasing sales. To leverage the power of visual content, marketers can enhance their brand’s presence on Instagram by setting up a schedule for re

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