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ARCHIVED NEWS


    LINKEDIN ADDS NEW 'FIND AN EXPERT' POST OPTION TO CONNECT WITH RELEVANT FREELANCERS

    Sep 13, 2019

    LinkedIn rolled out its new services listings for profiles, which enable freelancers and SMBs to list the services that they provide on their LinkedIn profile, and be found for the same in search results. Now LinkedIn's adding another element to this offering, with a new post option that enables...


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    GOOGLE CONFIRMS: CHANGING NOFOLLOW WAS ABOUT LINK SIGNAL

    Sep 13, 2019

    Google’s Gary Illyes, currently in Japan for a Webmaster Conference, explained a motive for treating rel=nofollow as a hint. He said it was about improving the link signal and for returning better search results. According to Gary Illyes’ answer, Google was missing useful link signal inf...


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    FACEBOOK MAKES INTERESTING CHANGES TO ITS MARKETPLACE DISPLAY!

    Sep 13, 2019

    Ever since its arrival, Facebook Marketplace has made it easier for users to buy, sell and trade items with other people residing nearby. It is represented by the shop icon in Facebook’s iOS and Android apps. Although the transaction doesn’t take place over the social networking platform...


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    XACTLY TO PARTICIPATE IN FIVE PANELS DURING EIGHTH ANNUAL DENVER STARTUP WEEK

    Sep 13, 2019

    Xactly, a leading innovator of sales performance management (SPM) software, today announced its participation in Denver Startup Week 2019, on Sept. 16-20 in downtown Denver. The largest free entrepreneurial event of its kind in North America, the annual Denver Startup Week brings together innovators...

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    GOOGLE WILL NOW TREAT META ROBOTS NOFOLLOW AS A HINT

    Sep 12, 2019

    Google Webmaster Trends Analyst Gary Illyes tweeted that Google is officially changing support for Meta Robots Nofollow. Google now treats the meta robots nofollow as a hint, similar to the behavior to the recently updated nofollow link attribute. The Meta Robots Nofollow tag was a directive. A dire...


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    MORE DETAILS EMERGE AROUND FACEBOOK'S COMING NEWS SECTION

    Sep 12, 2019

    As we move closer to an official release, more details are slowly emerging about Facebook's new dedicated news section, which will showcase content from a selection of 'trusted' publishing partners, in an effort to boost engagement and discussion across The Social Network. News has long ...


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    YOUTUBE IS THE NEW POPULAR PODCAST PLATFORM, BUT THE COMPANY FAILS TO RECOGNIZE IT

    Sep 12, 2019

    There are many mainstream audio podcast platforms like Apple Podcasts and Spotify, where people look for their favorite content. Whereas, now YouTube is also increasingly becoming popular where creators like Logan Paul, Emma Chamberlain, and Marques Brownlee have launched their visual podcasts. Thou...


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    SAP INTEGRATED DELIVERY FRAMEWORK EASES MOVE TO SAP S/4HANA FOR CUSTOMERS

    Sep 12, 2019

    SAP SE (NYSE: SAP) today announced the continued momentum of its SAP Integrated Delivery Framework, which helps streamline the move to SAP S/4HANA for SAP customers on partner-led projects. With SAP Value Assurance service packages and SAP Model Company services acting as the foundation for the deli...

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    GOOGLE ADS OFFERS MORE CHOICES FOR AUTOMATED BIDDING STRATEGIES

    Sep 11, 2019

    Google Ads is expanding its automated bidding solutions by giving advertisers three more options to choose from. With outcome-based buying, advertisers can now pay only for the outcomes they care about. Previously, automated bidding only supported buying on a cost-per-thousand impressions (CPM) basi...


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    DISCOVERORG INTEGRATES WITH ZOOMINFO INTRODUCES B2B DATA PLATFORM

    Sep 11, 2019

    DiscoverOrg announced today that it is launching a new flagship Go-To-Market (GTM) platform and changing its name to ZoomInfo. The new platform will be known as ZoomInfo powered by DiscoverOrg and combines the strengths and benefits of the DiscoverOrg platform with those of the ZoomInfo platform, wh...


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    FACEBOOK ADDS NEW TOOLS FOR PUBLIC FIGURES, INCLUDING MULTI-CONTRIBUTOR STORIES AND PRODUCT TAGS

    Sep 11, 2019

    Influencers and creators are what makes the social media world go around. While the capacity to connect with everyone you know and love is valuable, social platforms rely on popular creators and stars to keep their engagement figures up, posting highly viewed, highly shared content that fuels the on...


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    TWITTER LAUNCHES NEW 'AGENCY PLAYBOOK' TO HELP BUSINESSES BETTER UNDERSTAND THE PLATFORM

    Sep 10, 2019

    Whenever a social platform releases a new guide on how and why brands should be using it for marketing purposes, you expect a few over-enthusiastic claims, a few 'we're better than all the rest' type statements that are maybe, possibly, kind of true. Twitter is interest-based. People fol...


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TRENDING NEWS


    GOOGLE’S NEW CUSTOMIZABLE SEARCH SNIPPETS BEGIN ROLLING OUT THIS WEEK

    Oct 16, 2019

    Google’s new markup, which lets site owners customize how their search snippets are displayed, will start being used this week. Google made the following announcement today on Twitter: The new markup was introduced last month and gives site owners greater control over how their content is prev...


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    FACEBOOK PUBLISHES NEW DATA ON THE EFFECTIVENESS OF COMBINING NEWS FEED AND STORIES FOR AD CAMPAIGNS

    Oct 16, 2019

    According to Facebook, one option to consider is to add Stories placement to your Feed campaigns, as opposed to using each element - Stories and News Feed - independently, and for entirely separate campaigns. A recent multi-cell test in EMEA found that adding stories to feed campaigns by using place...


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    LINKEDIN ROLLS OUT 3 NEW FEATURES FOR COMPANY PAGES

    Oct 16, 2019

    LinkedIn is introducing new features designed to help companies stay better engaged with their employees. These updates will help keep employees informed so they can share the latest content from the company they work for. LinkedIn is also rolling out new tools to help companies optimize their pages...


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    THE LINKEDIN AI IS CAPABLE OF ADDING DESCRIPTION FOR THE PHOTO TEXT

    Oct 15, 2019

    As technology is developing, tech companies are now moving towards automation and adding AI for better response, assisting work and making everything rapid. Developers and technical scientists at LinkedIn have been long trying to figure out if they have improved AI technology and incorporate it, to ...


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    DESPITE SO MANY NEW FEATURES FOR INFLUENCERS - INSTAGRAM FAILS TO BRING A WAY TO MONETIZE

    Oct 15, 2019

    Instagram is one of the most used social media platforms to focuses on bringing new features to help influencers of the platform and for that purpose, the social media app is trying to longform its IGTV content too but the platform still fails to provide a new way for influencers to generate money. ...


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    GOOGLE ADS INTRODUCES 2 NEW WAYS TO TARGET USERS IN GOOGLE SEARCH

    Oct 15, 2019

    Google Ads is rolling out two new ways to reach your target audiences in Google Search. Over the coming weeks, Google Ads will be launching affinity audiences and seasonal event segments for in-market audiences. Here’s more about each of these targeting options. Targeting by ‘affinity au...


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    MARKETERS PREFER DIGITAL ADVERTISING INSTEAD OF PRINT MEDIA

    Oct 14, 2019

    According to a recent study, advertising on social media platforms overtakes print media for the first time in global ad spending. According to the forecast by Zenithmedia, this year the advertising spent on social media will overtake print media for the first time in the world. According to the Adv...


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    LINKEDIN LAUNCHES ENHANCED TARGETING TOOLS: JUST THE FACTS

    Oct 14, 2019

    LinkedIn introduced a new “segment breakdown” feature to its forecasted results tab. Segment breakdown options include function, seniority, years of experience, company size, industry and interests. Instead of a general overview of the projected audience size, as LinkedIn offered previou...


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    INSTAGRAM FACES A WEAK LAUNCH OF “THREADS”, A SNAPCHAT-LIKE MESSAGING APP

    Oct 13, 2019

    Remember when IGTV and Boomerang were launched by Instagram? Even today, the hype for these features is present. Instagram recently released a “Threads” messaging app, which was expected to become a hit just like other launches but the news might surprise Instagram owners. Even though In...


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    TWITTER IS USING YOUR PHONE NUMBER FOR AD TARGETING

    Oct 11, 2019

    Twitter has admitted to this, also stating that this only happened because of an error that ended up providing phone number data to companies that asked for specific marketing information. However, whether or not this was done intentionally is not the point. Phone numbers should only ever be used fo...


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    FACEBOOK LAUNCHES NEW TOOLS TO HELP WITH HOLIDAY MARKETING

    Oct 11, 2019

    Facebook has released several new tools to assist businesses with their holiday marketing efforts. According to a Facebook-commissioned Ipsos study, nearly half of US shoppers start shopping for the holidays in November or earlier. So the time is now to reach shoppers on social media. Here’s a...


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    GOOGLE MIGHT REMOVE URLS FROM SEARCH RESULTS

    Oct 11, 2019

    A big part of Google’s modus operandi over the past year or so has been cleaning up the visual aspects of its various properties. With tab groupings being tested out and a new color palette being implemented across the board, Google seems to be trying to go for a more minimal aesthetic as well...


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SPOTLIGHT

For years, digital marketing has promised the ability to tie campaigns to sales. While marketers have long been able to connect at least some digital advertising to online sales, a far bigger prize has proved elusive: How can marketers measure the impact of digital marketing on sales that take place

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