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ARCHIVED NEWS


    ORACLE-OWNED GRAPESHOT LAUNCHES A CONTEXTUAL TARGETING SOLUTION FOR VIDEO ADS

    May 18, 2018

    Contextual intelligence provider Grapeshot, whose purchase by Oracle was announced last month, is out this week with a new solution for targeting ads inside video. Called Video Context, it turns the audio track of video content into text, and then analyzes that text to categorize the content. Then, ...

    MARTECH TODAY
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    FACEBOOK UPDATES ADS REPORTING & INTRODUCES NEW ‘CREATIVE REPORTING’

    May 17, 2018

    Facebook is expanding its reporting options since merging its Ads Manager and Power Editor last September. Advertisers will soon have access to an updated Ads Reporting platform that includes a drag-and-drop feature to customize the report around the metrics they want front and center. “This n...

    MARKETINGLAND
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    MARKETING DAY: TWITTER UPDATES, FACEBOOK ADS REPORTING & LINKEDIN’S SALES NAVIGATOR

    May 17, 2018

    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The company says it will use thousands of behavioral signals to filter search, replies and algorithmic recommendations. The creative reporting metric lets advertisers com...

    MARKETINGLAND
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    ALL APPLE NEWS PUBLISHERS CAN NOW USE DOUBLECLICK FOR PUBLISHERS TO SERVE DIRECT-SOLD ADS

    May 16, 2018

    Apple has rolled out the ability for all publishers to use DoubleClick for Publishers (DFP) for ad serving in their Apple News content, according to Digiday. Apple has been testing the use of Google-owned DFP with some publishers since last year. Publishers retain 100 percent of the revenue they gen...

    MARKETINGLAND
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    FACEBOOK’S DYNAMIC ADS FOR AUTO DEALERSHIPS GET NEW LEAD-GEN FEATURES

    May 16, 2018

    Facebook is rolling out updates to its dynamic ads for auto dealerships, giving them a lead-gen feature that feeds leads directly into the dealership’s CRM system. The ads — which are created using the dealership’s vehicle catalogue and include a call to action to complete a lead-g...

    MARKETINGLAND
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    FACEBOOK EXPANDS ITS LIST OF MARKETING PARTNERS, WHILE LIMITING WHAT VIEW TAGS CAN DO

    May 15, 2018

    Facebook announced today it is expanding its list of third-party solutions to measure ad effectiveness, while at the same time, it is limiting the capabilities of its view tags feature. The company is onboarding marketing partners in three specific areas: marketing mix modeling (MMM), viewability an...

    MARKETINGLAND
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    FACEBOOK SAYS IT HAS SUSPENDED 200 APPS FOR POSSIBLE MISUSE OF DATA

    May 14, 2018

    Since suspending Cambridge Analytica for using an app to exploit user information nearly two months ago, Facebook says it has now suspended an additional 200 more apps. Following the Cambridge Analytica data scandal, Facebook said it would begin a thorough audit and investigation of all apps on its ...

    MARKETINGLAND
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    AMAZON POISED TO LAUNCH NEW RETARGETING AD PRODUCT — [REPORT]

    May 14, 2018

    Amazon is continuing its aggressive move into digital advertising, with the apparent launch of its own retargeting product. According to Bloomberg, the company is about to introduce a new display advertising offering. While the details are not entirely clear, Bloomberg asserts the new Amazon program...

    MARKETINGLAND
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    CBS TO OFFER LIVE DYNAMIC AD INSERTION THROUGH NIELSEN PARTNERSHIP

    May 14, 2018

    DAI would bring addressable targeting to linear national TV, targeting ads to individuals based on behavioral and demographic signals. Currently advertising on linear, national broadcast TV is targeted broadly based on age and gender. The dynamic solution relies on automatic content recognition tech...

    MARTECHTODAY
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    GOOGLE ISSUES UPDATED GDPR GUIDANCE TO PUBLISHERS ON HOW TO GAIN CONSENT FROM USERS

    May 11, 2018

    Google has updated its cookie guidance resource, CookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR). GDPR is a sweeping set of rules governing the handling of European Uni...

    MARTECHTODAY
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    FACEBOOK REORGANIZES INTERNAL TEAMS, MOVES EXISTING EXECUTIVES INTO NEW LEADERSHIP ROLES

    May 09, 2018

    As the dust settles from Facebook’s Cambridge Analytica crisis, the company is putting in motion a reorg that impacts its product and engineering teams and is reassigning a number of current executives to new leadership roles. Per internal communications sent to Facebook employees, CEO Mark Zu...

    MARKETINGLAND
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    DIGITAL VIDEO AD SPEND KEEPS RISING, WITH SOCIAL MEDIA (I.E., FACEBOOK) SET TO SEE MOST GROWTH

    May 09, 2018

    Digital video ad spend among large brands has increased by 53 percent over the past two years, according to a survey released by the IAB, which is overseeing the Digital New Fronts in New York City this week. Just over 350 brand marketers and media buyers with more than $1 million in annual media sp...

    MARKETINGLAND
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TRENDING NEWS


    ALL 4 MAJOR US CARRIERS ROLL BACK DATA SHARING WITH BROKERS.

    Jun 20, 2018

    Verizon announced its plans in a June 15 letter sent to Senator Ron Wyden (D-O.R.), who has been actively looking into the phone location-tracking market, per the AP. Roughly 75 companies have been obtaining Verizon's customer data from two California-based brokers, LocationSmart and Zumigo, whi...


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    FACEBOOK LAUNCHES BRAND COLLABS SEARCH ENGINE FOR SPONSORING CREATORS

    Jun 19, 2018

    Facebook wants to help connect brands to creators so they can work out sponsored content and product placement deals, even if it won’t be taking a cut. Confirming our scoop from May, Facebook today launched its Brand Collabs Manager. It’s a search engine that brands can use to browse dif...

    TECHCRUNCH
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    SALESFORCE CONNECTIONS 2018 – EMAIL MARKETING FALLS SHORT WITHOUT THESE EMAIL DELIVERABILITY TACTICS

    Jun 18, 2018

    At Salesforce Connections 2018, there was plenty of heady talk on customer experience and its role in the digital enterprise. But for marketing mavens, we keep coming back to delightful practicalities of email, a story I documented in How USA Today put email marketing in their digital fast lane.If w...

    DIGINOMICA
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    HOW TO OPTIMIZE THE RIGHT MIX OF SOCIAL MEDIA METRICS AND DRIVE ROI FOR YOUR BRAND

    Jun 18, 2018

    Social media can provide marketers with incredible insight on everything from demographics and psychographic data to emotional reactions in real time, essentially serving as a real-time focus group on any topic. This rich data has the potential to greatly enhance our analytics models and can even he...

    ADWEEK
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    HOW PUBLISHERS ARE BRIDGING THEIR INSTAGRAM AND FACEBOOK AUDIENCES

    Jun 18, 2018

    Since Facebook changed its algorithm earlier this year to prioritize users’ content over brands’ and publishers’ content, some media companies have found a way to boost their Facebook audience, using, of all things, Facebook-owned Instagram. Some are using Facebook to grow their In...

    DIGIDAY
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    /news-article.aspx?ID=48154815

    NINE IN 10 MARKETERS ADMIT THEIR MARKETING AUTOMATION IS NOT UP TO SCRATCH

    Jun 14, 2018

    In fact, a survey by GetResponse and SmartInsights on the activities of 585 marketers across B2C and B2B firms, spanning 19 industries, found that less than one in 10 (8%) considered their use of marketing automation software to be meeting a high rate of effectiveness, while 28% rated their expertis...

    MARKETING TECH NEWS
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    ECOMMERCE AGENCY SET TO EXPAND FOLLOWING £300K INVESTMENT WITH NORTH EAST FUND

    Jun 14, 2018

    An e-commerce and digital marketing agency, Venture Stream, is planning to treble in size over the next two years after securing a six-figure investment to fund its expansion. The £300k of funding has come from The North East Innovation Fund Supported by the European Regional Development Fund....

    BDAILY
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    SALESFORCE CONNECTIONS ’18 – HOW USA TODAY PUT EMAIL MARKETING IN THEIR DIGITAL FAST LANE

    Jun 14, 2018

    One of the biggest themes of my spring interviews is that digital transformation is a non-starter when you’re coping with dirty data. Another one that’s been prominent at Salesforce Connections: there’s no escape from email. If anything, email is strengthening its hold in the core ...

    DIGINOMICA
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    THE DATA GIVING MARKETERS NEW INSIGHT INTO DIRECT MAIL

    Jun 13, 2018

    There’s a way to uncover the latest data to help you find out how your mail campaign can perform. Royal Mail MarketReach has developed a new, improved Insight Engine based on data from JICMail – the direct mail industry’s new audience measurement standard. It’s a powerful too...

    MARKETING WEEK
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    FOAP LAUNCHES SALES AND MARKETING PRESENCE IN UNITED STATESLEADING AUTHENTIC VISUAL CONTENT MARKETPLACE

    Jun 12, 2018

    Foap, a marketplace that connects brands and marketers with its global community of nearly 3 million content creators to generate exclusive, authentic visual content (photography and video), announced today that digital media veteran, Stacie Sussman, has joined as Head of Sales, and enterprise sales...

    BUSINESS INSIDER
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    MASTER DIGITAL MARKETING TO GROW A BUSINESS AND ACQUIRE USERS FOR $19

    Jun 11, 2018

    The Internet Business Advertising reported that U.S. advertisers spent a total of $88 billion on digital ads in 2017. To put that into perspective, advertisers spent an average of $270 trying to market to each person in the U.S last year.With advertisers flocking to search and social media platforms...

    TNW
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    /news-article.aspx?ID=48044804

    REDDIT DISPLACES FACEBOOK, BECOMES NO. 3 U.S. WEBSITE

    Jun 11, 2018

    Reddit, a news-sharing and commenting community that has relatively low share of mind on Madison Avenue, now ranks as the third top U.S. website, displacing Facebook, according to the latest estimates from Alexa.com.The ranking, based on a composite of daily time spent on the site, daily page view p...

    MEDIAPOST
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SPOTLIGHT

We live in a world that moves in mysterious ways. 25 years ago, the only path to a purchase was through a salesperson, and the best way to complain about an unsatisfactory product or service was an angry letter. A letter, as in one of those things you put in an envelope and physically send

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