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    DIGITAL MARKETING AGENCIES AND SEO PROVIDERS BOOST BUSINESS AND LEAD GENERATION WITH NEW SOFTWARE POWERED BY FASTBASE

    Nov 09, 2018

    Google, the most popular search engine in the world, has about 94% of the mobile search engine market share worldwide and a 92% share on all platforms.1 About 800 million people use the service every month helping the search engine giant to sell over $100 billion dollars of online ads in 2018 alone....

    MARTECH
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    GDPR COMPLAINTS FILED AGAINST ACXIOM, ORACLE AND CREDIT BUREAUS

    Nov 09, 2018

    Privacy International has filed complaints against seven data providers and ad-tech companies, asking European data-protection authorities to investigate their activities and determine whether they are in compliance with GDPR.  The firms being investigated are Acxiom, Oracle, Criteo, Quantcast,...

    MEDIAPOST
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    /news-article.aspx?ID=50865086

    GOOGLE SEARCH CONSOLE TO NOTIFY SITE OWNERS OF UNCLEAR SUBSCRIPTION PAGES

    Nov 09, 2018

    Google will soon start sending notifications via Search Console to let site owners know if they have unclear billing pages.It’s going to become important for site owners to be aware of unclear billing pages when the new version of Chrome releases next month.After the forthcoming update to the ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50915091

    INFORMA ENGAGE 2018 B2B MARKETING TRENDS REPORT SHOWS CONTENT MARKETING ESSENTIAL TO GENERATING MEANINGFUL RESULTS; VIDEO AND ABM SURGING

    Nov 07, 2018

    Last year our research showed that marketers were preparing to increase their investment in content marketing. It appears that marketers have used their dollars wisely, said Scott Harris, Vice President Sales Enablement, Informa Engage. This year’s report confirms marketers are expanding their...

    MARTECH
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    /news-article.aspx?ID=50855085

    INSTAGRAM AND SNAPCHAT LOOK TO BOOST VOTER PARTICIPATION WITH NEW TOOLS

    Nov 03, 2018

    Both Instagram and Snapchat are adding new features to prompt increased voter participation in the US mid terms - and with statistics showing that younger people are less inclined to get out and vote, their efforts could have a significant impact.First off, on Instagram - Instagram's adding a ne...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=50875087

    PINTEREST LETS BUSINESSES PROMOTE MULTIPLE PRODUCTS IN A SINGLE AD

    Nov 02, 2018

    Pinterest has introduced a new ad format, which lets businesses promote up to 5 different products in a single advertisement.Pinterest’s new “Promoted Carousel” lets advertisers include 5 images in one ad unit.Of course, a Promoted Carousel could also be used to display 5 images of...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50805080

    RUSH49 AMONG HANDFUL SELECTED FOR TEST OF NEW GOOGLE ADS PLATFORM

    Nov 02, 2018

    El Segundo startup Rush49 was chosen as a pilot participant in the private Alpha phase of Google’s latest advertising platform. In fact, Rush49 was one of the first few advertisers in the world to be whitelisted for this program. This distinction is otherwise exclusive to only a handful of gia...

    MARTECH
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    /news-article.aspx?ID=50815081

    ACT-ON RANKED GLOBAL LEADER IN MARKETING LEAD MANAGEMENT

    Nov 02, 2018

    A key difference between this latest industry analysis and others is the approach of bringing together a much larger group of customer-surveyed feedback, totaling over 1,500 companies, as compared to Gartner Magic Quadrant and Forrester Wave analyses.  In fact, 60% of the end rating is based on...

    MARTECH SERIES
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    /news-article.aspx?ID=50825082

    SOCIAL MEDIA TAX SUBSCRIPTION VALIDITY NOW EXTENDED TO 24HRS

    Nov 02, 2018

    The validity of subscription of the unpopular over-the-top daily tax on social media commonly known as social media tax has now been extended to last the full 24 hours a day. Since the introduction of the tax in July this year, internet users in Uganda are required to pay tax of Shs 200 per day, Shs...

    OBSERVER
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    /news-article.aspx?ID=50835083

    TWITTER DOUBLING ITS CHARACTER LIMIT FROM 140 TO 280 HAS NOT LED TO LONGER TWEETS

    Oct 31, 2018

    A year after Twitter doubled its character limit from 140 to 280, data showsusers are being more polite, using fewer abbreviations, and replying to more tweets. Replies to tweets are reportedly on the rise, although the exact increase in tweet replies was not provided in the data.It’s possible...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50725072

    HOOTSUITE ADVANCES MARKET LEADERSHIP BY HELPING ENTERPRISES SUCCEED WITH PAID SEARCH & SOCIAL ADVERTISING

    Oct 31, 2018

    Hootsuite advanced its position as the leader in social media management in Q3 by helping customers achieve their business objectives via paid search and social advertising. Hootsuite enhanced its paid advertising features and announced a new integration with Google Ads that brought paid search and ...

    MARTECH SERIES
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    /news-article.aspx?ID=50765076

    BING ADS INTRODUCES RECURRING INSERTION ORDERS

    Oct 31, 2018

    Bing Ads advertisers can now create insertion orders that automatically renewafter a set period of time.Recurring insertion orders (IOs) are designed to help advertisers ensure their accounts stay live without having to create new IOs on a regular basis.Advertisers no longer have to worry about the ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50775077

TRENDING NEWS


    FACEBOOK LAUNCHES 2018 PERSONALIZED 'YEAR IN REVIEW' VIDEOS FOR USERS

    Dec 07, 2018

    Facebook has launched its latest 'Year in Review' video template, which enables users to create simple video summaries of their 2018 on-platform activity. As you can see, the video takes highlights from your Facebook posts from the year and adds them to a generic template. It seems kind of h...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=51965196

    GOOGLE 'URGENTLY' CALLS ON EUROPE TO RETHINK WORDING IN COPYRIGHT RULE

    Dec 07, 2018

    The European Parliament’s version of a new copyright directive specifically, Article 11 and its recital 32  will have unintended consequences for smaller news publishers by limiting innovation in journalism and reducing choices for European consumers, according to Google. While copyrights...

    MEDIAPOST
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    /news-article.aspx?ID=51985198

    NETCORE INTRODUCES SMARTECH, AN AI-POWERED MARKETING AUTOMATION PLATFORM IN THE PHILIPPINES

    Dec 07, 2018

    Netcore Solutions, A global marketing technology company based in India, introduced Smartech, a full-stack Artificial Intelligence-powered cross channel marketing automation platform, at an after-office mixer at KMC SkyDeck in Taguig City recently.The theme of the evening was Managing the Gap Betwee...

    BUSINESSMIRROR
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    /news-article.aspx?ID=51995199

    REDDIT NOW GETS 1.4 BILLION NATIVE VIDEO VIEWS PER MONTH

    Dec 07, 2018

    Reddit released its 2018 Year in Review report which reveals the rapid growth of video content since introducing native uploads last year. Videos hosted by Reddit now receive 1.4 billion views per month, which equates to 13 million hours of video viewed monthly. That’s a growth of 38% since th...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=52005200

    FACEBOOK, INSTAGRAM HAVE A PLAN TO ENSURE TRANSPARENT LOK SABHA ELECTIONS

    Dec 07, 2018

    In a bid to bring transparency in political advertisements in the run-up to 2019 general elections, Facebook has made it compulsory for advertisers to disclose their identity and location before any such advertisement material can be run on the popular social media platform and Instagram. Beginning ...

    NDTV
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    /news-article.aspx?ID=52035203

    INTENSIFIED DIGITAL MARKETING PLANS DRIVE STRONG SALES AT LULULEMON

    Dec 07, 2018

    Citing enhanced digital marketing efforts, Lululemon says third-quarter sales surged, with comparable sales up 17%, net revenues jumping 22% and e-commerce sales soaring 44%. The retailer also announced it’s expanding a test of its first-ever loyalty program, charging members $128 per year in ...

    MEDIAPOST
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    /news-article.aspx?ID=52055205

    NUORDER SECURES $15 MILLION FUNDING TO ACCELERATE B2B ECOMMERCE

    Dec 06, 2018

    NuORDER, the leading B2B wholesale eCommerce platform, announced it has closed a $15 million Series C financing round, led by NewSpring and joined by existing investors Upfront Ventures and Argentum. NuORDER has raised a total of $40 million to date. The company will use this latest financing to con...

    MARTECH SERIES
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    /news-article.aspx?ID=51905190

    COURT SIDES WITH FACEBOOK OVER TRACKING AT HEALTH SITES

    Dec 06, 2018

    Siding with Facebook, a federal appellate court refused to revive claims that the company violated users' privacy by tracking them at health sites. A three-judge panel of the 9th Circuit Court of Appeals ruled Thursday that users who sued consented to Facebook's tracking practices by accepti...

    MEDIAPOST
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    /news-article.aspx?ID=51975197

    GOOGLE IS ADDING PERSONALIZED AUDIO NEWS FEEDS TO ASSISTANT

    Dec 06, 2018

    Google Assistant will soon be capable of delivering a personalized audio news feed after users say OK Google, play the news. This new feature is a collaborative effort with publishers around the world, which brings the artificial intelligence of Google News to the voice context of Assistant. Google ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=52025202

    WHY NANO-INFLUENCERS ARE A SOCIAL MEDIA MARKETERS SECRET WEAPON

    Dec 06, 2018

    Influencer marketing is becoming mainstream, but the predominant idea that the bigger the influencer, the better your results, isn’t necessarily correct. So, with the assistance of leading industry experts, here we look at a different type of social media influencer’ the nano-influencer....

    CMSWIRE
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    /news-article.aspx?ID=52045204

    INFLUENCER MARKETING PLATFORM BUZZOOLE ANNOUNCES US $8.9 MILLION IN SERIES A FUNDING

    Dec 05, 2018

    Buzzoole, the leading influencer marketing platform, and service in Europe, announced that it has secured $8.9 million in Series A funding in a round led by startup (Tamburi Investment Partners – TIP) and “Vertis Venture 2 Scaleup”. Existing investors R301, Brahma AG, Impulse VC, a...

    MARTECH SERIES
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    /news-article.aspx?ID=51815181

    BRITISH MPS RELEASE SEIZED FACEBOOK DOCUMENTS EXPOSING ADVERTISING PRACTICES

    Dec 05, 2018

    A group of British MP’s, seemingly upset at Facebook CEO Mark Zuckerberg’s refusal to appear before the U.K. Parliament, have released a cache of seized Facebook documents. The documents outline many of Facebook’s practices around advertising. BBC News reports the U.K. Parliament&r...

    BREITBART NEWS
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    /news-article.aspx?ID=51825182

SPOTLIGHT

Are you wondering how to target the right audience on social media — every time? And how to create interesting content for them and engage with them. Then wonder no more!The infographic below, designed by TheWholeBrainGroup, is loaded with easy-to-follow suggestions and tips that will help you

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