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ARCHIVED NEWS


    YOUTUBE'S ADDING NEW STILL IMAGE ADS

    May 15, 2019

    While we all know YouTube as the king of online video - the place for movingimage content - the platform has this week announced that it will soon provide non-video advertisers with a new still image option that will appear within YouTube home feeds. Called Discovery Ads, the new option will use aud...

    SOCIALMEDIATODAY
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    FACEBOOK RE-ENABLES OPTION TO VIEW PROFILE AS A NON-CONNECTION

    May 15, 2019

    Hey, remember how Facebook had to remove the 'View as Public' option on profiles last year due to a security flaw which had exposed some 50 million users to potential attack?You might not recall, it may have been overshadowed by the various other Facebook security concerns over the last year...

    SOCIALMEDIATODAY
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    LINKEDIN UPDATES JOB SEARCH TOOLS, RELEASES NEW USAGE STATS

    May 15, 2019

    While Instagram is currently seeing the most hype in the social media world, LinkedIn, the professional social network, is quietly building upon its own success, and boosting its functionality and options to cater to increased demand.According to LinkedIn:"The LinkedIn community has never been ...

    SOCIALMEDIATODAY
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    FACEBOOK IMPLEMENTS NEW RESTRICTIONS ON WHO CAN GO LIVE TO STOP THE SPREAD OF DISTURBING CONTENT

    May 15, 2019

    In the wake of the Christchurch terror attacks, in which the perpetrator broadcast his crimes live on Facebook, The Social Network scrambled to remove the footage, with various users posting clips, and/or variations of them, in quick succession.Facebook came under intense scrutiny over its perceived...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=59285928

    INSTAGRAM LOOKS SET TO RAMP UP ITS EFFORTS AGAINST APPS SELLING LIKES AND FOLLOWERS

    May 14, 2019

    Given that influencer marketing has become such a prominent part of the Instagram eco-system, it comes as little surprise that the platform is now working to crack down on users who’ve purchased likes and followers in order to inflate their standing, and potentially profit from the same by pit...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=59155915

    INSTAGRAM SEPARATES NEW LIKES ON POSTS, ADDS UNFOLLOWER STATS FOR CREATOR ACCOUNTS

    May 14, 2019

    This would be a small, but helpful addition. According to a new finding by reverse engineering expert Jane Manchun Wong, Instagram is testing out an option that would separate new and old likes on your posts, helping you to more easily see the latest activity, and take action on the same. As you can...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=59165916

    FACEBOOK ANNOUNCES IMPROVED PAY, BENEFITS FOR CONTENT MODERATORS

    May 14, 2019

    At Facebook's size, content moderation is always going to pose a challenge. While the company continues to improve its machine learning and artificial intelligence tools to help filter out offensive material before anyone has to actually see it, there are many cases where this is simply not poss...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=59175917

    YOUTUBE TESTS NEW TOOL TO AUTOMATICALLY GENERATE 6-SECOND AD VARIANTS FROM LONGER VIDEOS

    May 14, 2019

    YouTube is reportedly working on a new process which would enable advertisers to create shorter, compressed versions of their video ads for usage in YouTube's 'Bumper' format - without the advertiser having to actually create those shorter clips themselves. Sounds strange? Yeah, it kind ...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=59195919

    HOW MICRO-INFLUENCERS ARE CHANGING MARKETING

    May 14, 2019

    When it comes to choosing influencers, a lot of brands work on the assumption that bigger is better, and go for people with the biggest numbers.However, as marketing guru Seth Godin notes, marketing on such a large scale can sacrifice what makes you special in the first place. Instead of going big, ...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=59205920

    SOULMATES.AI'S NEW SOCIAL ROI REPORTER MEASURES THE REAL VALUE OF SOCIAL MEDIA MARKETING

    May 14, 2019

    Soulmates.AI, an AI-driven martech startup focused on making marketing work for everyone, has launched Social ROI Reporter (SRR), a tool that helps brands and agencies measure the dollar value of social media and influencer marketing campaigns. Competitive solutions only measure social reach and tal...

    PRNEWSWIRE
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    /news-article.aspx?ID=59235923

    OUR COLLECTIVE ATTENTION SPAN IS SHRINKING AND YOU CAN BLAME SOCIAL MEDIA

    May 13, 2019

    “Social acceleration” is real, it’s being led by social media networking, and it’s ruining our attention spans.That’s according to a new study from researchers at the Technical University of Denmark, which defines social acceleration as “the increasing rates of ch...

    PRDAILY
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    /news-article.aspx?ID=59085908

    GRUPO GTD GOES LIVE WITH NETCRACKER’S FULL-STACK BSS/OSS SUITE FOR B2B TRANSFORMATION

    May 13, 2019

    NEC Corporation and Netcracker Technology announced today that Grupo Gtd, a leading South American service provider based in Chile, has gone live with Netcracker’s full-stack BSS/OSS suite as part of its large-scale B2B transformation program. Grupo Gtd will use Netcracker’s comprehensiv...

    WEBWIRE
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    /news-article.aspx?ID=59095909

TRENDING NEWS


    FACEBOOK ANNOUNCES NEW GLOBAL AGENCY ROSTER AND DIVERSITY PUSH

    Jun 14, 2019

    Facebook has hired Wieden + Kennedy, Leo Burnett, Ogilvy, BBDO and Droga5 to work on different parts of its business as the company aims to better engage with consumers and focus more on diversity.The announcements, first reported by the Wall Street Journal this morning, come about nine months after...

    CAMPAIGN
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    /news-article.aspx?ID=60306030

    FACEBOOK PROVIDES COMMUNITY-BUILDING TIPS FOR BRANDS IN NEW REPORT

    Jun 14, 2019

    As social media, in general, becomes more self-aware, and shifts towards more private sharing - as opposed to posting everything out in the open - the importance of online groups is rising, which is an equally relevant shift for marketers to note.Facebook has been making a big push on groups and com...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=60316031

    TWITTER PROVIDES A NEW OVERVIEW OF 'STATE-BACKED' INFORMATION OPERATIONS ON ITS PLATFORM

    Jun 14, 2019

    If there was ever any doubt as to the level of attempted manipulation operations which are occurring on social media networks every day, Twitter's new report should work to further underline the concern, while also showcasing the efforts which are now being undertaken to remove such activity.As ...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=60326032

    FACEBOOK TESTS NEW SECTIONS AT ‘WATCH’

    Jun 13, 2019

    Intending to make connections with other people over videos, social networking giant Facebook is testing new sections in its video-on-demand service Watch.The new decision comes after Facebook Watch gathered over 720 million monthly active users and 140 million daily users who spend at least one min...

    BRAND EQUITY
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    /news-article.aspx?ID=60256025

    NEW APPLICATION CAN DETECT TWITTER BOTS IN ANY LANGUAGE

    Jun 13, 2019

    Thanks to fruitful collaboration between language scholars and machine learning specialists, a new application developed by researchers at the University of Eastern Finland and Linnaeus University in Sweden can detect Twitter bots independent of the language used. In recent years, big data from vari...

    PHYS.ORG
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    /news-article.aspx?ID=60266026

    FACEBOOK'S 'BLOOD DONATION' TOOL AIMS TO CONNECT DONORS TO BANKS IN NEED

    Jun 13, 2019

    Facebook's "Blood Donation" tool, which seeks to connect willing blood donors with blood banks in need, launched in select cities across the United States on Wednesday, just a few days before World Blood Donor Day on June 14.Cliff Numark, senior vice president of the American Red Cross...

    USA TODAY
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    /news-article.aspx?ID=60276027

    AMAZON CLOSING IN ON GOOGLE, FACEBOOK DIGITAL AD MARKET DUOPOLY, PHILLY’S HARMELIN AGENCY SAYS

    Jun 13, 2019

    Advertisers and companies trying to expand their marketing, take heed: There’s a new way to reach customers, starting with something called “advanced television.”That’s when advertising on television is customized, much like online ads, using consumers’ viewing habits, ...

    INQUIRER.COM
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    /news-article.aspx?ID=60286028

    DUN & BRADSTREET TO ACQUIRE LATTICE ENGINES

    Jun 13, 2019

    Dun & Bradstreet, a commercial data and analytics company, announced plans to acquire Lattice Engines, an AI-powered customer data platform, for an undisclosed amount.This acquisition, which is expected to close within 30 days, aims to merge Dun & Bradstreet’s global commercial data an...

    DEMAND GEN REPORT
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    /news-article.aspx?ID=60296029

    FACEBOOK RELEASES NEW GUIDE ON REACHING YOUR AUDIENCE AT KEY MOMENTS

    Jun 12, 2019

    According to Facebook, in the modern, connected era, the ways in which people connect and interact has changed - and not just from a technology standpoint.As per Facebook's latest 'Moments that Bring People Closer Together' report, people are now engaging around different events and cele...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=60226022

    FACEBOOK LAUNCHES APP THAT WILL PAY USERS FOR THEIR DATA

    Jun 12, 2019

    A new Facebook app will allow users to sell the company data on how they use competitors’ apps.Facebook announced on Tuesday that it is recruiting participants to download its new app Study from the Google Play store. Once it is downloaded, it will transmit data with Facebook on what other app...

    THE GUARDIAN
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    /news-article.aspx?ID=60236023

    FACEBOOK EXPANDS WATCH SERVICE AS USER NUMBERS GROW

    Jun 12, 2019

    Facebook Inc said on Wednesday monthly users to its Watch video service had doubled since December while announcing more partnerships with international broadcasters and publishers in its bid to take on Alphabet Inc's YouTube.Some 720 million people monthly and 140 million people daily now spend...

    THE ECONOMIC TIMES
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    /news-article.aspx?ID=60246024

    TWITTER IS NOW TESTING ITS 'HIDE REPLIES' OPTION AMONG USERS IN CANADA

    Jun 11, 2019

    Back in March, Twitter confirmed that it was testing a new option which would enable users to hide selected replies from their tweets, offering a new way for people to control their on-platform experience. As you can see here, the new 'Hide Tweet' option would be added to the tweet drop-down...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=60216021

SPOTLIGHT

CHANGE IS A PRACTICE, NOT AN ASPIRATION. IF YOU DON’T FEEL THE PAIN, YOU ARE JUST TALKING ABOUT CHANGE, NOT CHANGING.

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