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    FACEBOOK MAY PROACTIVELY CLOSE PAGES AND GROUPS BEFORE THEY’RE IN VIOLATION OF POLICY

    Jan 23, 2019

    Facebook today announced changes to the way it handles the removal of content from Facebook Pages that’s in violation of the social network’s Community Standards, as well as when the Page has posted items that are rated false by a third-party fact checking service. It says it will also m...

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    FACEBOOK AGREES TO DO MORE TO TACKLE SCAM ADS AFTER CELEBRITY DEFAMATION LAWSUIT

    Jan 23, 2019

    Facebook  has agreed to plough more resource into combating the use of its advertising platform by scammers, saying it will do more to tackle scam ads that use well-known public figures to try to trick consumers.It plans to launch a dedicated scam ad report button in the UK, slated to go live i...

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    WIKIMEDIA RECEIVES ANOTHER $3.1 MILLION AND FREE CLOUD APIS FROM GOOGLE

    Jan 23, 2019

    Google is all set to extend its support to Wikimedia — Wikipedia’s parent company to find one billion new users. To solidify its support, Google announced an additional $3.1 million to Wikimedia at The World Economic Forum. The investment also guarantees Wikimedia Editors free access to ...

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    LINKEDIN ADDS INTEREST TARGETING

    Jan 23, 2019

    Behavior plays a major role in new targeting options on LinkedIn. Microsoft's social site on Wednesday began allowing marketers to target advertisements based on user interests. The list of about 200 targeted “interests” is found in Campaign Manager, which allows marketers to create ...

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    GOOGLE MY BUSINESS ROLLS OUT NEW FEATURES FOR SERVICE AREA BUSINESSES

    Jan 22, 2019

    Google My Business is introducing new features for businesses that serve customers located within a specific area. Now, when businesses sign up for the first time, they’ll be guided through a new setup process.The new process begins with the question: “Do you want to add a location custo...

    SEARCH ENGINE JOURNAL
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    GOOGLE TO INTRODUCE ADVERTISING TRANSPARENCY REPORT AND SEARCHABLE POLITICAL ADS LIBRARY FOR LOK SABHA ELECTION 2019

    Jan 22, 2019

    The initiative aims to bring more transparency and openness to election advertising online and enabling voters to get the election-related information they need. In the run-up to Lok Sabha Election 2019, Google has planned to introduce an India-specific Political Advertising Transparency Report and ...

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    GOOGLE CONSIDERING PULLING NEWS SERVICE FROM EUROPE

    Jan 22, 2019

    Google is considering pulling its Google News service from Europe as regulators work toward controversial copyright law. The European Union’s Copyright Directive will give publishers the right to demand money from the Alphabet Inc. unit, Facebook Inc. and other web platforms when fragments of ...

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    INSTAGRAM WILL BECOME A $14 BILLION BUSINESS FOR FACEBOOK THIS YEAR, ANALYST SAYS (FB)

    Jan 22, 2019

    Instagram will most likely generate $14 billion in revenue this year and become an increasingly important driver for Facebook's growth, as the platform's core business is expected to slow, Jefferies analysts told clients Monday. The analysis highlighted the growing importance of Instagram, F...

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    GOOGLE CONSIDERS PULLING NEWS SERVICE FROM SEARCH ENGINE IN EUROPE

    Jan 22, 2019

    Jennifer Bernal, Google’s public policy manager for Europe, the Middle East, and Africa, said the search giant may pull its News service from Europe if regulators are successful in implementing a copyright law that would put restrictions on sites aggregating news. Bernal admits it would requir...

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    NUANCES BEHIND FACEBOOK'S AD PREFERENCES PAGE

    Jan 21, 2019

    Facebook’s “Your ad preferences” page lets people discover how the site’s algorithm has categorized their interests, but 74% of those participating in a Pew Research Center report didn’t even know the list of their traits and interests existed until the study directed t...

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    FACEBOOK REALIGNS MARKETING POLICY TO SUPPORT NEW ‘ETHICAL AI’ RESEARCH

    Jan 21, 2019

    After a tumultuous year in 2018, Facebook has announced a series of new policies to shake off its position on the ethical application of AI and Data Science. While the #10YearChallenge is taking its viral flight on Instagram, Facebook has decided to move an inch close to bringing ‘ethics&rsquo...

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    FRENCH DATA PROTECTION WATCHDOG FINES GOOGLE $57 MILLION UNDER THE GDPR

    Jan 21, 2019

    The CNIL,  the French data protection watchdog, has issued its first GDPR fine of $57 million (€50 million). The regulatory body claims that Google has failed to comply with the General Data Protection Regulation (GDPR) when new Android users set up a new phone and follow Android’s o...

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TRENDING NEWS


    5 PRACTICAL DATA BLENDING EXAMPLES FOR SMARTER SEO INSIGHTS

    Feb 22, 2019

    Here's a step-by-step guide to blending data tables from different tools to uncover valuable new insights using Python (or SQL). Sometimes we face questions that are hard to answer with the information from isolated tools. One powerful technique we can use is to combine data from different tools...

    SEARCH ENGINE LAND
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    VERIZON MEDIA ADDS 2 NATIVE MOBILE AD FEATURES AIMED AT E-COMMERCE AND GAMING ADVERTISERS

    Feb 21, 2019

    Digital marketing,  Digital marketing Webinar, Digital marketing statistics, Digital marketing statistics Webinar, marketing. Verizon Media (formerly Oath) has rolled out two new features as part of its Moments mobile native ad suite: Touchpoints and Playable ads. The Touchpoints ad units are d...

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    EYELEVEL.AI LAUNCHES CONTEXTUAL AD PLATFORM FOR CHATBOTS

    Feb 21, 2019

    Founded by veterans of IBM’s Watson supercomputer project, the startup is matching a sizeable chatbot publisher network with premium brands. A San Francisco-based startup is out today with a native conversational marketing platform that it says offers a unique delivery of contextual conversati...

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    ADDRESSABLE TV GETS A BOOST AS NIELSEN BUYS SORENSEN MEDIA

    Feb 21, 2019

    The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting technology. Nielsen announced Thursday that it will acquire Sorensen Media as a step toward providing an end-to-end addressable TV ad delivery solution. The global analytics company...

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    FACEBOOK OFFERS ANDROID USERS IOS-LIKE CONTROL OVER BACKGROUND LOCATION TRACKING

    Feb 20, 2019

    Facebook announced that it’s giving users of its Android app more granular control over location data collection. Users will now have more options surrounding use of their location data. Previously Android offered a binary choice for location services and history: on or off. Facebook gives use...

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    DIGITAL AD SPENDING TO TOP TRADITIONAL FOR FIRST TIME

    Feb 20, 2019

    Amazon continues to eat away at the duopoly of Facebook and Google with an increase in share of 8.8 percent. Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast out Wednesday by eMarketer. Much of that share will come from Google and Facebook, with Am...

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    MARKETERS CAUTIOUS ABOUT INFLUENCERS’ AUTHENTICITY, PER NEW SURVEY

    Feb 20, 2019

    Influencer marketing could use some soul searching, a recent survey points out. “The Global State of Influencer Marketing in 2019” [free, registration required], the first such report from social listening platform Talkwalker, queried more than 800 marketing, PR and other digital profess...

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    ADOBE TARGET TESTING TOOL GETS IMPROVED PERSONALIZATION CAPABILITIES, REPORTS

    Feb 20, 2019

    Adobe Target, a marketing tool used to perform A/B and multivariate testing to optimize digital experiences, is getting a number of new updates. Adobe announced on Wednesday the platform now includes an AI-powered “weighted relevance” algorithm for improved personalized recommendations, ...

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    ORACLE DISCOVERS ANOTHER MAJOR FRAUD OPERATION AFFECTING ANDROID USERS AND MOBILE ADVERTISERS

    Feb 20, 2019

    The DrainerBot code appears to have been distributed via an infected SDK integrated into hundreds of popular Android apps and games. A major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by Oracle. The DrainerBot code appea...

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    GOOGLE ADS’ UNIVERSAL APP CAMPAIGNS ARE NOW JUST ‘APP CAMPAIGNS’

    Feb 20, 2019

    Google is rebranding Universal App Campaigns, which are now known simply as “App campaigns.” Google Ads users will now find app campaigns among the top-level campaign names. This also includes Search, Display, Video, Shopping, and Smart campaigns. With this name change, Google hopes it w...

    SEARCH ENGINE JOURNAL
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    GOOGLE SERVES 11X MORE AMPHTML ADS COMPARED TO LAST YEAR

    Feb 20, 2019

    The number of AMPHTML ads served by Google has grown 11x year-over-year. As of January this year, 12% of all display ads served by Google are now AMPHTML ads, compared to 1% in January 2018. Over 35% of ads served on AMP pages are AMPHTML ads. This data was revealed by Google in a blog post touting ...

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    /news-article.aspx?ID=55055505

    ROLE OF UX AS AN INDIRECT RANKING EFFECT

    Feb 20, 2019

    There are some who focus too much on perceived ranking factors at the expense of overlooking indirect factors. Indirect factors like a good User Experience (UX) are the hallmarks of a high quality website. In the long run, a good UX helps sites gain traffic, popularity and ultimately begin ranking. ...

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SPOTLIGHT

Today’s B2B marketing teams have access to more data and advanced marketing technologies than ever before. But smart B2B marketers know that data and technology are only a winning combination when actionable insights drive their usage and lead to awesome customer experiences. Forrester recentl

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