RESOURCES

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Nov 20, 2018

Customers today expect customized experiences that are individually catered to them. Sitecore Experience Platform is an essential tool for your company because of its ability to generate highly optimized, personalized experiences for your customers. ...

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Nov 15, 2018

During this process, many old-school methods are being weaned out to make way for our more visual age; newer methods that work on other business platforms are being introduced to the real estate niche altogether. Perhaps the largest, most effective a...

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Nov 06, 2018

Building your employer brand isn’t an easy feat, in fact it’s long and drawn out, labour intensive work, and definitely doesn’t happen rapidly. It’s essential for you to become an active member in building your employer brand ...

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Nov 05, 2018

Modern-day sales and marketing efforts are about working as a cohesive unit and aligning both operations. Furthermore, the focus is to have a holistic account-based approach, where the entire messaging is centered around target accounts. Accounts are...

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Nov 02, 2018

As a marketer, you can increase your high-performance efforts and create enterprise value with proper investments like location intelligence.Despite the advances in media measurement, analytics, models, and attribution, most CMOs still struggle to qu...

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Nov 01, 2018

Your future ftness clients have to fnd you before they can love you. This guide explains how to make your ftness business easy to fnd on mobile and online, which—like it or not—is where most services get shared and discovered. From your f...

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Oct 29, 2018

Digital marketers saw the cloud as a better way to distribute static content because it enabled the fast build out and simple scaling of websites. Handling spikes in traffic when new products were introduced became a trivial task for these early adop...

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Oct 23, 2018

As B2B companies embrace the reality of online sales, they must also adapt to buyers’ expectations for the experiences associated with B2C transactions. However, B2C orders are generally small, single-product shipments that can fit inside a sta...

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Oct 16, 2018

Dark social is the idea that the sharing of content and associated links to content that is visible to brands is only a small percentage of what is actually happening in the digital social space. Most brands are just waking up to the challenge that t...

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Sep 18, 2018

With millions of real humans now trying to build buzz for themselves online, the topic of influencer marketing has grown hot in recent years. Marketers, who have long known the persuasive power of a human face, are now chasing nodes in social network...

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Aug 12, 2018

Tired of being stuck with average results for your video marketing efforts? Have no fear...the Hero’s Guide to Video Marketing is here to help! The Hero’s Guide will cover the core pillars of a successful video marketing strategy, from st...

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Aug 08, 2018

Despite the quick growth and development, the Influencer Marketing industry is highly opaque and chaotic with no regulations and an army of agents and scammers. This causing inefficiency in pricing, while agent fees and fraud consume a large portion ...

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Aug 02, 2018

Consumers want a good user experience when they watch videos and it’s something that the online video industry has been promising for years. However, when it comes to content that is supported by advertising, the market is broken, and the user ...

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Jul 23, 2018

Custom ICM solutions are built for you, not auditors, so they typically don’t offer visibility into actions performed over time. Auditors may lack confidence in your homegrown system, especially if they find errors or omissions. In fact, audit ...

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Jul 23, 2018

It all ties together. You want your sales reps to behave a certain way and close a certain amount of deals in specific verticals that match your company’s 3- and/or 5-year vision, but the systems you currently have in place to drive this behavi...

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Jul 23, 2018

You’ve reached a certain point in the evolution of your company and you know it’s time to invest in a CPQ system. But buyer beware: There’s a certain misconception around CPQ systems as being plug-in devices or turnkey-ready overlay...

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Jul 23, 2018

The spreadsheet conundrum... Joe Smith, sales director for Great Start-Up Number 5 Billion and Thirty-One, puts on a blindfold and reaches out blindly for something, ANYTHING, to help him organize his team’s deals and commissions. He’s ho...

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Jul 19, 2018

The old way of selling in the manufacturing industry was quite simple – manufacturers made competitive products in a cost-effective manner and sold to as many customers as possible. But the digital transformation has changed everything. While t...

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Jul 18, 2018

This white paper explains some of the IVR strategies today’s B2B marketers are using to generate, qualify, and nurture sales leads. It also discusses how voice-based marketing automation solutions have made it easy for marketers to integrate ta...

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Jul 18, 2018

We’re doing this through a combination of the blockchain, AI, big data, search, image analysis, and eCommerce technologies. Underpinning it all is a merit-based incentives system, which rewards those who contribute information and insights &nda...

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Jul 11, 2018

The way businesses buy has changed significantly in the last 5 years. It is no longer enough to find customers with mass advertising and email blasts, now more than ever marketers need to focus on building ongoing relationships with buyers, and getti...

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Jul 09, 2018

Following implementation of the General Data Protection Regulation (GDPR) on May 25th, the UK entered a new age of data protection. Every business should have been fully prepared for the transition and as a result, had embedded the systems, policies,...

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Jul 02, 2018

There is sensitive information enclosed, and it is expected this packet will be used solely for the purpose above. It is not for public consumption or consideration.

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Jun 20, 2018

Your website, social media networks, and video channels must be configured correctly for effective digital marketing. When people interact with your brand, it is essential that you have a consistent look and message with a clear value proposition. Co...

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Jun 19, 2018

Closed captioning is a way for persons with auditory disabilities to access your video content. It’s up to you to provide captioning that makes sense and allows persons with disabilities fair and equitable access to your multimedia content.

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Jun 19, 2018

Seven in ten Americans use social media, and nearly 90% of internet users in the US have a Facebook profile, with three-quarters of Facebook users checking their profiles at least once a day. Because of its universality, Facebook has become a valuabl...

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Jun 18, 2018

Hootsuite’s financial service report examines key industry trends, tracking how organizations are using social media to grow revenues and decrease operational costs.

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Jun 18, 2018

The world is stepping into the digital era. Marketing, like all industries, has the opportunity to transform itself by effectively engaging with the huge flows of data generated by billions of smart devices.

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Jun 17, 2018

Econsultancy’s 2018 Digital Trends report, published in association with Adobe, is based on a global survey of 12,795 marketing, creative and technology professionals in the digital industry across EMEA, North America and Asia Pacific. Now in i...

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Jun 12, 2018

Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage your audience. In Content Rules, Ann Handley and C.C. Chapman define content as “anything your organization creates and shares to tell its s...

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Jun 12, 2018

Search Engine Optimization or Search Experience Optimization, as we like to call it may feel like a mystery to people just starting out. As such, it may also be a bit intimidating. However, like so many other worthwhile endeavors, if you roll up your...

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Jun 11, 2018

The road toward revenue begins with leads. Whether reaching out to your first few customers or looking to grow your client base, your business needs to stay visible and relevant to the people who are going to buy from you.

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Jun 06, 2018

According to MarketingMag.com, content marketing will be a $300 billion industry by 2019 this means it will more than double in under four years. With more and more content created every year, simply managing your content can be a daunting task.

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May 23, 2018

We are excited to share this 2018 Healthcare Digital Marketing Trends Survey with you. Geonetric collaborated for the second year in a row with eHealthcare Strategy & Trends to deliver the largest, most comprehensive look at the digital evolution...

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May 22, 2018

When it comes to digital tools, we at The Launch don’t play around. We like to be right on the vanguard of what’s new, sometimes even using it first and then turning around to write guides like this one. We love to help our fellow marketi...

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May 21, 2018

Voice search, artificial intelligence, and machine learning are among the top buzzwords of the past twelve months. While AI is more likely to affect PPC and advertising management, voice search is something that's going to disturb the SEO communi...

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May 21, 2018

Digital video represents a rapidly-growing share of viewing consumption and advertising revenue potential – led by mobile and over-the-top (OTT)/Connected TV. However, consumers have been empowered with choices and control–and the ability...

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May 17, 2018

The General Data Protection Regulation or GDPR is the overall regulation on the protection and handling of personal data for the European Union coming into force from May 25, 2018. No one working in digital marketing or indeed any business that deals...

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May 15, 2018

Ad fraud can decimate ad budgets, skew data, and create a feedback loop that’s a race to the bottom. On average, 4% of an app’s paid user acquisition budget is taken by fraud. We’ve seen outliers with up to 90% of budgets stolen - a...

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May 13, 2018

The research study has conducted based on the secondary data sources such as published journals, books, magazines, e-blogs and syndicated research articles and a conceptual analysis has conducted through number of theories, concepts and the models in...

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May 13, 2018

Is your business near me? It’s a popular question, asked most often by mobile device users on search engines. Getting found in these more local search results however, requires some planning, and understanding how schema markup fits into this p...

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May 10, 2018

Email marketing is used more than any other digital marketing channel, but the impact is not what it could be. This is due in large part to the fact that so much of the content used in email marketing is of exceptionally low quality. Customers want t...

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May 10, 2018

Many individuals contributed to this white paper on online marketplace lending. In particular, Treasury would like to thank staff from the following organizations: the Consumer Financial Protection Bureau, the Federal Deposit Insurance Corporation, t...

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May 07, 2018

In 2018, UK marketers will need to ensure that they’ve set appropriate goals for content marketing (based on their organization’s unique objectives)—and that they’ve aligned those goals with the right metrics. As you will see ...

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May 02, 2018

Twitter is a micro-blogging social network that became popular thanks to its 140-character limit. It is the second most popular social networking website in the U.S. after Facebook. Twitter is finally getting traction in B2B making it a great social ...

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Apr 25, 2018

Any B2B companies pride themselves on building personal relationships with their customers. But as one global leader in specialized environmental services has discovered, relationship building in the B2B space is shifting rapidly.

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Apr 25, 2018

Social media sites like Facebook and Twitter garner attention for their large user bases, yet email marketing has a much higher reach than both of them— combined. Facebook claims to have more than 1.35 billion users and Twitter has more than 27...

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Apr 19, 2018

China’ s e-commerce industry is already the largest in the world and is continuing to grow at frenetic speed. In 2017, more than 10 million online stores sold over 1 billion products, with a transaction value of more than 1 trillion USD dollars...

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Apr 17, 2018

App Store Optimization (ASO) is the process of increasing your app’s visibility in the app stores so that it is in the top search results; it’s the mobile app version of search engine optimization (SEO). It’s crucial to note that in...

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Apr 04, 2018

Real-time data processing powers many use cases at Facebook, including real-time reporting of the aggregated, anonymized voice of Facebook users, analytics for mobile applications, and insights for Facebook page administrators. Many companies have de...

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Mar 27, 2018

GDPR will replace the Data Protection Act 1995 and was
initially adopted April 2016 by the European Parliament and
the European Council, after four years of negotiations. GDPR provides increased control of personal data for EU citizens ...

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Mar 21, 2018

This is a company-wide decision  across the Network and Communications Business Divisions through to the sales and marketing organization. ALE is creating a virtual circle and intimacy with selected industries’ customers and partners to pr...

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Mar 21, 2018

Global benchmarking research to help businesses improve their email, marketing automation, and content marketing ROI. This research report was created by Smart Insights, publishers of actionable marketing advice, and GetResponse, all-in-one online ma...

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Mar 15, 2018

As far as digital marketing goes, in today’s Google-orientated, SEO focused world, we know how valuable it is to find what we’re looking for, yet site search is often overlooked in favor of what many think are more eye-catching streams of...

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Mar 14, 2018

Mobile Marketing Automation is a response to that challenge. It is the set of techniques and tactics that engage mobile users, deliver value and content to them, and optimize their experience through personalization in order to keep them engaged, ret...

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Mar 13, 2018

In many ways, the direct experience with the mobile app matters more than any conventional marketing activity. Creating personal, relevant and meaningful interactions within the mobile app - mobile moments as they are sometimes called - is the new ch...

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Mar 07, 2018

A rule of thumb for what you score should be is around 70%, 100% is very hard to achieve especially when it comes to removing every tag. Figuring out what “keywords” people are searching does not have to be difficult.

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Mar 07, 2018

Interestingly 70–75% of businesses rate their commitment as well as their success as Moderate or Very, suggesting commitment levels are closely tied to overall success measurements.

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Mar 07, 2018

In the complex world of B2B sales, most corporate buying decisions involve not a single person but a core group of people who have an influence on the final outcome. They each bring their own unique and differing expectations and decision criteria. I...

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Feb 27, 2018

Businesses are now moving away from the distribution of massive, shotgun-style email campaigns and implementing targeted efforts aimed at getting in touch with more focused demographics.

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Feb 27, 2018

This whitepaper addresses the fundamentals of search engine optimization including on page factors such as keyword use as well as off page factors such as link development. Optimization tips are offered for everything from the coding, to the writing,...

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Feb 27, 2018

As social media continues to become an integral part of the digital landscape, this year we have included a detailed section on social media to help businesses quickly identify key trends. We also conducted in-depth discussions with key organisations...

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Feb 21, 2018

This ebook looks at 21 pillars of a successful lead generation program and gives you the inbound marketing solution and the direct response marketing solution. Every pillar begins with a quick description, followed by a side-by-side comparison of the...

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Feb 20, 2018

Machine learning is redefining the sales and marketing landscape. A 2016 survey by MIT Sloan Management Review found that more than two out of five digitally maturing companies have already implemented machine learning for sales and marketing.

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Feb 20, 2018

By the nature of our activities, my colleagues and I deal with many European, American and Asian businesses. Although we find various topics for discussion, in this White Paper I’ve decided to elaborate on a topic that is particularly interesti...

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Feb 20, 2018

In the ever-growing market for software products and services increasingly provided by freelancers there is a space for a single marketplace where clients and freelancers can meet easily without intermediaries in a structured and transparent way with...

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Feb 19, 2018

Whether you need to build your brand, establish your thought leadership, engage with decision-makers, or fill your sales and marketing pipeline, align yourself with the industry’s leading media brand: Sales and Marketing Management.

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Feb 13, 2018

Our Strategic Marketing Services provides full-service global digital marketing services which leverage IDG’s 50+ years of expertise in engaging and acquiring audiences through high-quality content.

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Feb 13, 2018

With more than one billion monthly active users on Facebook, and over 300 million monthly active users on Twitter, channel partners have more potential than ever to get their name out, spread their content, and draw more people to their sites.

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Feb 13, 2018

We were delighted to have 412 respondents participate in our eighth annual B2B study – a 23% uplift over last year! We delved deeper into trends such as Customer Experience (CX) and opened some new topics such as Account-Based Marketing. Taking...

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Feb 05, 2018

Customers today require human communication combined with the speed and efficiency of automated services. This is, understandably, difficult for companies due to the increasing levels of customer expectation and the fast-changing technical landscape ...

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Feb 02, 2018

At the time of this writing, the commercial application of blockchain technologies remains almost solely in the realm of speculation. It is the firm intention of the Company to exploit the existing capabilities of blockchain and smart contract techno...

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Jan 29, 2018

Establishing a collaborative environment between marketing and sales teams is imperative, as companies with aligned departments enjoyed 38% higher sales win rates. Additional research reveals when marketing and sales are coordinated, companies become...

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Jan 29, 2018

In the digital age, a strong social media strategy is a necessity for every brand, but determining what will work for your organization can be a challenge. In this report, big brands share the strategies behind their social media success. You’l...

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Jan 22, 2018

SEO presents your brand with a significant opportunity, but it requires collaboration between multiple functions. Picking the players and setting the right process for your SEO team are the first steps in increasing SEO ROI. This white paper describe...

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Jan 22, 2018

You don’t need the budget or resources of a leading business-to-consumer juggernaut to conduct an effective social media marketing campaign. Small businesses can engage and acquire customers through social media, too. In fact, 3 out of 5 small ...

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Jan 11, 2018

Stop focusing on fans and followers and start focusing on becoming a Social Business where leadership and employees embrace social and digital communications to produce measurable business outcomes. Learn how in this ebook.

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Jan 10, 2018

Omnichannel marketing. That’s a phrase marketers and e-commerce brands have been hearing quite a bit lately. While marketers have become accustomed to hearing new industry buzzwords, and the term ‘omnichannel’ may seem no different,...

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Jan 07, 2018

In 2016 Friendz received €500,000 worth of financing from Triboo Group, a public company an important player in the digital marketing industry, enabling it to hit the market and create its network. At the end of 2017 revenues amounted to € ...

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Jan 07, 2018

Engaging prospects and getting them to convert are the biggest lead gen challenges for B2B marketers, according to Chief Marketer’s 2018 B2B Lead Gen Trend Outlook

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Dec 28, 2017

You’ve spent a lot of time and creative energy developing a new email promotion and you’re now ready to send it to your subscribers. Well, almost. The problem is, the campaign has a lot of elements that won’t all appeal equally to e...

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Dec 20, 2017

B2B companies tend to be so focused on product development and sales that they forget to develop a proper marketing strategy. Many companies implement a few one-off marketing tactics, but then see disappointing results. The key is to build your marke...

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Dec 19, 2017

What if you could automate the ability to interact with an individual customer in a way that’s completely personalized? And what if the automation did not require millions of dollars and years to build?

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Nov 29, 2017

As beneficial as the World Wide Web has become to consumers and businesses alike, it has also congested, disrupted, and complicated marketplaces like never before. The hearing healthcare industry is no exception. With just a few clicks, patients can ...

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Nov 22, 2017

For more than half a century, companies around the globe have lived and died by the four P’s: product, price, promotion and placement. Simply create a product, determine the price consumers are willing to pay for it, promote it with fanfare, an...

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Nov 16, 2017

You’re new to your company or new to your role. Your CEO has agreed to a short-term investment in content marketing with vague goals of “better rankings” and “better SEO.”

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Nov 15, 2017

This increases the relevancy of the message you send at critical moments, increasing your influence on the buyer and building a stronger relationship with them. Leveraging sales enablement technology platforms throughout this process can increase the...

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Nov 10, 2017

The emergence of contextual marketing In the past the average local business – whether that’s a local pub landlord or a local green grocers - would know their customers by name, what products they bought and which products they might like...

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Nov 09, 2017

WHAT IS GDPR AND WHY IS IT IMPORTANT? The EU General Data Protection Regulation (GDPR) is the most significant change in data privacy regulation since 1995. This new regulation was designed to harmonize data privacy laws across Europe and to protect ...

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Oct 25, 2017

Business-to-business (B2B) marketing is undergoing a sea change. Traditional marketing channels like television, the print media, and outdoor advertising no longer deliver the return on investment they once promised - for a simple reason: your custom...

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Oct 25, 2017

The information set forth below may not be exhaustive and does not imply any elements of a contractual relationship. While we make every effort to ensure that any material in this white paper is accurate and up-to-date, such material in no way consti...

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Oct 17, 2017

Email marketing is a great way to boost your brand awareness, drive sales and build relationships. However, as with all marketing efforts, there are occasional potholes along the road to success. Together with MarketingSherpa’s 2012 Email Marke...

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Oct 05, 2017

Influencer marketing is a form of marketing in which the focus is on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these i...

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Sep 27, 2017

Blockchain technology is rapidly changing the way applications are built and function on the Internet. Its key advantages, decentralization and security, offer tremendous potential for reordering the Internet landscape. Advertising, the blood and fue...

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Sep 25, 2017

Market research can also give you the foundation you need to make other pivotal shifts in your business. For example, you may find that you need to build new external partnerships to quickly adapt to technological changes (such as cloud computing, vi...

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Sep 20, 2017

We will discuss the benefits of direct marketing and delve into the details behind the success of inbound technologies like Marketing Automation. We’ll discuss best practices for each technique and give tips and tricks on how to get the most fr...

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Aug 31, 2017

To be effective and efficient with your time and money these days, we suggest focusing on five key digital marketing topics: Sites, Search, Social, Advocacy, & Analytics

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Aug 17, 2017

Social networks reveal obstacles which may not have been anticipated from the outset. These are
obstacles which new users do not necessarily consider as they only think of the positive aspects of social networks such as the fact that they are ...

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Jul 20, 2017

Companies today live in a digital world where in order to stay relevant and attract attention, they must become their own media outlets. Content is king, and it is up to these companies to produce great content  day in and day out  to have ...

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Jul 19, 2017

Have you ever mounted a social media campaign that utterly failed? Were you able to identify the areas where your campaign fell short, or did you just move on to the next post?

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Jul 12, 2017

Despite its small size, the smartphone makes an enormous impact on the retail experience. At each stage of the buying cycle, consumers can now instantly access almost every single data point about the product they’re considering. Pricing, produ...

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Jul 07, 2017

As promised in just a few minutes I am going to show you exactly where you are losing money in your Google AdWords account. It doesn’t matter if you are doing it yourself or working with a large agency, I guarantee that you are losing money and...

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Jul 03, 2017

OpGen Media has built the blueprint to run a successful B2B Content Syndication campaign through lead nurturing. Just producing content isn't enough - companies must do more to educate their prospects and build authority. If you're still taki...

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Jun 20, 2017

The overall growth of e-business has been dramatic and will continue to be fueled by business-to-business activity. E-business offers the opportunity for businesses to establish new competitive standards by expanding distribution channels, integratin...

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Jun 20, 2017

Written based on Comm100's expertise and experience in the email marketing field, The Ultimate Guide to Email Marketing is a comprehensive and practical guide to learn tested and proven tactics for successful email marketing.

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Jun 01, 2017

Micro influencers generate authentic conversations among like-minded audiences; individuals with shared connections to the micro influencer that are far more powerful than the superficial engagements and conversations you might get from a paid advert...

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Apr 17, 2017

This white paper provides a definition and examples of an emerging form of marketing - User Generated Advertising. After reading this paper, marketers will have a good understanding of the significant benefits of user generated advertising and ways t...

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Feb 27, 2017

Email marketing is proven to be one of the most cost-effective ways to reach out to your customers and prospects. Through email marketing, businesses are able to target the needs of their contacts. Sage E-marketing, powered by Swiftpage™, provi...

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Jan 08, 2017

Digital marketing is an umbrella term which describes any form of marketing that exists online. When selected and implemented appropriately, digital marketing can open new doors of opportunities for small and medium sized enterprises. By using digita...

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Nov 22, 2016

E-mail dominates marketing channels. It boasts the broadest reach, the lowest cost, the easiest measurability, and the highest conversion rates, and ROI. Some 91 percent of marketing executives call e-mail the single most effective channel for drivin...

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Nov 22, 2016

Today’s retailers are faced with more competition for customer loyalty than ever before. However, retailers are also equipped with new tools and technology that can be used to influence the customer journey in new ways. Gone are the days where ...

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Oct 13, 2016

In this white paper, we’ll discuss our predictions for hospital marketing trends in 2017 and how organizations can shift their focus from illness to wellness through the use of technology, content and customer service. With population health an...

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Oct 10, 2016

How can you differentiate your insurance business and stay ahead of the curve? The answer lies not just in developing excellent products and services, but in delivering them to the end customer through an efficient and effective distribution network....

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Oct 05, 2016

The concept of omnichannel marketing has been around for a while, and retail are still trying to refine their communications accordingly. So how can the pharmaceutical industry make use of omnichannel marketing and learn from the retail sector?

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Oct 04, 2016

Aberdeen Group has found that 83% of its marketing respondents practice content marketing. Talk to most of them, though, and it’s already an assumed fact – content marketing is just part of the overall marketing game now. When practices b...

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Oct 01, 2016

If you’re reading this guide, you’re probably a B2B marketer. If so, you probably spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Which means you’re one of a m...

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Aug 31, 2016

AdSigma is the next generation Digital Display Advertising platform that is carefully driving blockchain technology to revolutionize the digital display advertising space. We aim to disrupt the existing digital advertising space and address the signi...

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Aug 25, 2016

Social networking on social media websites involves the use of the internet to connect users with their friends, family, and acquaintances. Social media websites are not necessarily about meeting new people online, although this does happen. Instead,...

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Aug 10, 2016

Marketers have been exploring the applications of gamification within loyalty programs, mobile apps, and in-store promotions, to name a few. The Internet of Things sheds new light on these strategies. This white paper examines the connection between ...

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Aug 04, 2016

At Campaigner, we’ve helped hundreds of digital agencies, software providers and entrepreneurs implement effective and profitable white label email solutions. However, success with white label email often takes more than just launching an email...

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Jul 22, 2016

ReachRetargeting™ keeps your business top of mind with only the most interested consumers. By putting powerful banner ads in front of the people who are most likely to take action, you can generate even more awareness, engagement and leads from...

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Jul 22, 2016

In digital marketing, essential factors of the expected user experience such as speed, individuality, and accuracy of fit, as well as personal value, can be realized more easily and more quickly. The desired customer-centered marketing and service ex...

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Jun 30, 2016

Many marketers are still confused about programmatic advertising: a complex landscape of new companies and technologies, lots of acronyms – DSP, SSP, RTB, DMP, PMP – debate about transparency, fraud, brand-safety and, of course, the discu...

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Jun 29, 2016

The reason subscribers join us - and stay with us Econsultancy’s entire research library is available to our subscribers, providing unlimited and unrivalled access to over 500 reports (and counting). In an environment where market trends are co...

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Jun 21, 2016

Digital marketing is in the midst of navigating through the most significant developments it has ever encountered. This results in the following opportunities and challenges: At center stage is the dramatic expansion of accessible consumer data. No m...

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Jun 01, 2016

Approximately two-thirds of all digital advertising revenue was spent with Facebook and Google during 2015.

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Jun 01, 2016

Like any advertising campaign, you shouldn’t move forward until you have a reason to do so.
Outlining marketing objectives needs to be your first step, and social advertising should be

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May 15, 2016

Search engine optimization (SEO) is focused on taking measures to land higher in the search engine results. For this reason, our best practices include only our top actionable recommendations. These are the steps you should take immediately to impact...

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Apr 30, 2016

Are you struggling to coordinate with digital agencies and technology service providers for the execution of your digital initiatives? Then, you need a way to onboard them, frequently communicate and bring them into an environment where they can work...

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Apr 19, 2016

You may have noticed – everything is about content these days. Content is everywhere – blogs, white papers, Infographics, ebooks… you’ve even succumbed to it yourself. Among the clutter, however, there is the opportunity to b...

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Apr 11, 2016

We are not lawyers and nothing presented here is, or should be construed as, legal advice. It may be necessary to consult your legal or compliance department for specific guidance in regards to adherence with the law.

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Mar 22, 2016

Getting the right people to read your marketing messages at the right time – it’s what every marketer wants. It can be especially tough to gain subscribers for your marketing emails. We’ve been there, and we have a few solutions. A ...

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Mar 22, 2016

This paper discusses the rapid rise of social media and its impact on customer relationship. It sheds light on how businesses can use social media to connect better with their customers and employees; specifically, how a social strategy.

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Feb 29, 2016

Marketers who are getting the most out of their email programs are using proven strategies and tactics to achieve significant ROI. By deploying time-tested best practices and leveraging innovative technologies, smart marketers are delivering dynamic,...

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Feb 23, 2016

Whether you run your own business, you are a managing director or you are a senior marketer in a large corporation, planning is a fundamental part of a successful business. Despite being an essential task, fi nding time to put an annual marketing pla...

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Feb 16, 2016

Paid Search or Pay‐Per‐Click (PPC) advertising is an effective and powerful marketing tool that allows your company to create online brand exposure to your target markets.   Additionally, PPC gives you ultimate control over your marketing d...

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Feb 16, 2016

Marketers using dynamic creative to build custom units may notice that one sequence or product set outperformed all others. Use that as the building block going forward. There’s plenty to glean from these three items alone, and every subsequent...

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Jan 20, 2016

Retail marketers: We know what you want to hear. You’re looking for the answer to the ever-persistent question, “What is the email marketing campaign I need to conduct this year to increase my subscribers, boost engagement, and maximize s...

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Jan 15, 2016

Email marketing is not for the faint of heart. Whether mobile devices and wearables are redefining email design, inbox providers are redefining engagement and deliverability, or email service providers (ESPs) are redefining personalization and target...

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Jan 06, 2016

Ten years in, Facebook shows no signs of slowing down. And as consumers spend more time using mobile devices, Facebook is the undisputed leader.With Facebook’s massive base of 1.55 billion monthly active users,it continues to be a critical digi...

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Nov 24, 2015

Your landing page is a vital component of your campaign. The landing page is where you send all prospects to complete the desired action, whether it be to fill out an information form or sign up for a webinar. If you can boost your conversion rate th...

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Nov 15, 2015

Americans are spending more time on their mobile devices than ever before. In fact, mobile usage surpassed that of desktop and other connected devices.1 Now two-thirds of U.S. adults own a smartphone and seven percent of them do not have broadband se...

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Oct 21, 2015

Marketers face the difficult job of managing media fragmentation, handling data overload, consolidating disparate data sources and avoiding organizational misalignment. One of the biggest challenges, however, lies in understanding cross-channel custo...

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Oct 12, 2015

The ‘Connected Customer’ has forever changed the way your customers interact with your company. Over the last several years, it has become a reality that you must provide support on the customers ‘channel-ofchoice’ or risk los...

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Oct 08, 2015

The advertising industry is in the midst of a sea change, and the signs are all around us. In 2015,agency discontent from brands reached a boiling point as household names like L’Oreal and Coca Cola put $27 billion worth of contracts under revi...

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Sep 29, 2015

In a recent survey, Campaigner found that 38% of Internet retailers are unprepared for the biggest season of the year for online shopping. In the spirit of giving, here are four email marketing tips to help you keep your holiday campaign off the naug...

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Jul 30, 2015

ReachSearch™ is a leading search advertising service that puts your text ads on top search engines and directories, helping more local consumers find your business when they’re ready to buy. Your certified marketing expert works with you ...

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Jul 23, 2015

ReachEdge™ is our easy-to-use lead conversion software specifically designed for local businesses. It’s built to give you exactly what you need to convert more customers and get more out of all your digital marketing. Capture More Leads &...

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Jul 16, 2015

Maybe you are new to email marketing. Or maybe you’ve been at it for a while. But there’s a good chance that your email marketing efforts so far follow a familiar routine. It might look something like this: Create a monthly newsletter. In...

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Jul 16, 2015

As an online marketer, you know that the more you understand your customers and
prospects, the more successful you’ll be. Customer data is key to your success. But
what kind of data gives you the best indication of what will move ...

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Jul 10, 2015

A major shift in the way Broadcasters are managing their advertising is occurring. With the advent of fast Internet connections for so many people in the UK, EU and other regions around the world, the possibility now exists for the delivery of conten...

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Jun 24, 2015

Social media growth over the past 5 years has been explosive and has transformed our culture
and the way we communicate, shop and interact with others. Social media traffic accounts for
most of the Internet’s traffic growth, and i...

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Jun 24, 2015

As a smart marketer, you know a single email message is rarely, if ever, relevant to all contacts on your list. That’s why for each new campaign, you first segment your lists and tailor the content or promotion based on specific subscriber trai...

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Jun 17, 2015

Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms. And it’s more than simply b...

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Jun 08, 2015

It has been a phenomenal year for mobile media and marketing in South Africa.We would like to thank Nicolle Harding for her awesome contribution to growing the industry and we are looking forward to working with her as Chair Emeritus and part of the ...

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May 19, 2015

Welcome to our 7th annual study! Social media marketing is still growing. And for businesses, social media is essential, as you'll see detailed in this year's report.This 53-page report contains easy-to-digest insights into how marketers are ...

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Apr 10, 2015

Marketing Continuity is a framework for building a connected customer experience across devices, channels, and systems— beginning with identifying, collecting, storing and leveraging customer identity data. In our white paper, “Marketing ...

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Jan 21, 2015

A Buddy Media study of top 100 on Facebook found that 40 characters or fewer receives the most engagement on average.It also happens that these ultra short posts are the least frequent types of posts on Facebook.

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Jan 08, 2015

This white paper would not have been possible without the significant contributions of more than 50 executive-level thought leaders—including contributors, sponsors and reviewers representing all segments of the advertising, marketing, media an...

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Nov 22, 2014

White papers are an important part of the sales and marketing process. By effectively educating prospects, vendors can get attention and credit for this as well as follow up with a more direct sales pitch later. Creating an excellent white paper can ...

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Nov 10, 2014

Using advertising, direct mail, phone and e-mail may once have been considered a sufficient approach to multi-channel marketing. With the advent of social media, the explosion of viral video sharing, the newfound ease of online surveying and text mes...

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Oct 18, 2014

In the rapid-fire world of customer acquisition, at the end of the day, we all wish we had an endless stream of high-value prospects. So why not target those prospects whom are most likely to behave as your best customers do? Just as all prospects ar...

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Sep 25, 2014

Over two billion people are now connected to the Internet. They are well informed, connected and constantly ”on the move”. These people are active across many channels. They read their physical mail, log onto their emails, check their tex...

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Sep 02, 2014

All the content of this document (text, figures, lists, financial information, graphics, design,diagrams, as well as other graphic elements and/or audio and videos), whichever the format used (paper or electronic), is confidential and proprietary to ...

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Aug 30, 2014

We’re a specialized division of J. Walter Thompson (JWT), and since 1949, we’ve been advancing employee engagement worldwide through employer branding, internal communications, recruitment advertising and digital solutions.

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Jun 11, 2014

Email marketing can be one of the most effective marketing tools on the planet.
It’s a quick and easy way to reach your target prospects and customers with new
products, promotions, etc.

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Jun 10, 2014

If your business is just getting started with cross-channel marketing, you’ll quickly discover that cross-channel optimization is critical to delivering highly relevant, personalized content to your customers anytime, anywhere. This white paper...

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Jun 10, 2014

Not so very long ago consumer touchpoints with a company were limited and controlled almost entirely by the company. Corporate branding efforts enjoyed a luxury called ‘time’ and a finite number of marketing channels equated to less press...

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Mar 04, 2014

You are hereby invited by the High Value Manufacturing (HVM) Catapult to submit a tender for the above services.The Invitation to Tender from HVM Catapult contains Instructions and Information for Tendering, Specification of Requirements, Supplier Qu...

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Dec 12, 2013

Email continues to reign as one of the most profitable channels for marketers and a valuable touchpoint in the path to purchase. However, as most marketers today know, customers don’t see in channels, they engage with a brand. The ability for c...

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Nov 25, 2013

Centered on the fictitious New York advertising agency Sterling Cooper, the TV series Mad Men is sometimes used as a reference point for the style, mood and changing social mores of the 1960s. It also provides a lens through which we can view the cha...

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Nov 10, 2013

The relationship between brands and customers has fundamentally changed. Whereas once there was equilibrium between customer expectations and brand fulfilment, now the balance has tipped to the extent that customer expectations goes way beyond what m...

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Jul 17, 2013

In Early 2013, the Association for Data-driven Marketing and Advertising (ADMA) and the US-based Content Marketing Institute (CMI) conducted a survey of 216 marketers to evaluate the state of content Marketing in Australia. The findings, published in...

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Feb 20, 2013

Businesses exist to serve customers and, ultimately, everything a business does is geared toward making money from customers in return for goods and services. Any business activity generates events that affect a customer's experience of receiving...

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Dec 12, 2012

In the past year, content marketing has gained incredible momentum. As this topic gains mindshare, it’s fueling discussions around the web, at events, and in boardrooms. But just how well are B2B marketers achieving their goals when it comes to...

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Jul 22, 2010

You can never have too much information. However, data that isn’t segmented holds far less
value than data that has been properly sliced and diced. So if you aren’t already segmenting your
contact lists you should be!

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Jun 08, 2009

The advantages of using email are pretty clear, but email is just one (critical) part of the wider shift in the music industry’s approach to marketing. Whereas the approach of the past used to be all about getting the CD into the stores and bou...

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Dec 24, 2008

Hoffman’s definition of white papers is “a marketing/sales document that complements other marketing collateral by providing objective, useful information to a defined audience of prospective buyers about a particular business problem and...

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Dec 05, 2008

Email marketing is one of the most powerful marketing tools available today. It is easy, aff ordable, direct, actionable and highly eff ective. When you add email to your marketing mix, you spend less time, money and resources than with traditional m...

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Hopping online without a focused plan is troublesome at best and disastrous at worst. Think about the goals you want to achieve by engaging in social media. Do you want to have conversations and provide customer service? Are you a retailer looking to...

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And with those few words Wired and AT&T ushered in the world’s first display banner advertisement on October 27, 1994. In a little over two decades, not only has digital advertising emerged as the killer category for marketing, but the very...

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Content marketing isn’t just another piece of the SEO puzzle, it’s actually a lot more important than most other elements. The majority of web traffic still comes from organic search – more than paid campaigns, social media or any o...

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An important use for the Intel Data Platform, built on Apache Hadoop* software, is providing insight and enabling optimization of Intel’s marketing investment. The goal is to enable near-real-time insights into marketing campaign performance an...

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B2B marketing organizations benefit in numerous ways from creating and using a marketing dashboard. A well-constructed dashboard with up to date data enables them to measure marketing’s impact on the business and communicate that impact to exec...

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The advertising industry – conceived in creativity and birthed in design – is at the flashpoint of redefinition or death. Technology is both causing the assault, eroding longstanding bastions of advertising business models and revenue, wh...

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Email is a critical channel for marketers and consumers alike. As social media has matured, and more consumers spend time communicating with brands through other channels, many observers have incorrectly assumed that email is less popular with consum...

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Pay Per Click marketing, the topic of this white paper, is a form of advertising that’s a sub-category of search engine marketing. PPC is a model where advertisers like you target web visitors with relevant ads when people search for particular...

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As digital channels continue to become the primary communication point for more and more consumers, the success of brands will depend upon their ability to translate data generated from digital customer activity into consumer insight. Those companies...

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A new technology is redefining the way we transact: blockchain has the potential to change the way we buy and sell, interact with government and verify the authenticity of everything from property titles to organic vegetables. It combines the opennes...

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Across industries, marketing automation is quickly moving from early adopter use to a competitive necessity for many organizations. Despite widespread use among some companies, many marketers are just beginning to adopt marketing automation within th...

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It used to be that if you were an advertiser, you would simply work with your agency to define the creative strategy, see a handful of creative ideas (knowing they were pushing you their favorite all along), tell them how much you wanted to spend, an...

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At its core, lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates the needs of the buyer based on who they are (using profile characteristics like title, role, industry, and so on) an...

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It’s the challenge that every modern marketer faces — where do I spend my next ad dollar? And in a multi-screen, multi-device, multichannel world, the role that TV plays in the allocation mix continues to be examined with the same level o...

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Marketing in the age of digital transformation is being subjected to fundamental changes. Old methods such as traditional print ads have been virtually eliminated as marketing instruments. Whoever wants to be in the vanguard of marketing today needs ...

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Guerrilla marketing can sometimes be perceived as a complex and ineffective method of marketing and is often sold as this by traditional agencies so that they can guard and protect their own methods. Unfortunately this means that it can be easy to mi...

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Marketing as a discipline has its roots in sales. Over time, due to the ambitions of the news science of marketing, the two became separate and in many cases, estranged. This White Paper explains why, in our centenary year, we believe it’s time...

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The email inbox is a challenging place, both to get to, and to remain in. Despite the advances in deliverability techniques and segmentation strategy, email still poses some unique challenges. Email is a bit of a special medium, most people have got ...

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By all accounts, direct mail is one of the best opportunities worldwide in print services today. And customers welcome it. Consumers prefer direct mail for receiving marketing and promotional information and direct mail gets customers attention; 81% ...

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You’ve worked hard to win your customers’ business, but after the initial transaction, how do you ensure that they keep coming back and become loyal brand advocates? As ways in which brands can connect and engage with customers grow, so t...

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The credit for the first affiliate marketing campaign goes to twin brothers, Jason and Mathew Olim, founders of CDNOW.com. As their business grew they established many of the internet marketing ideas that we use today such as email marketing, online ...

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Over the last ten years the consumer landscape has changed beyond recognition. In just one decade the Internet has transformed our lives in some quite extraordinary ways. Two things – social media and mobile devices, have largely driven this tr...

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Marketers are looking for solutions that can help them justify marketing spend, and also to be able to track all channels, including online and offline marketing programs. In addition, they need to be able to start a dialog with their own customers i...

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If your business is just getting started with cross-channel marketing, you’ll quickly discover that cross-channel optimization is critical to delivering highly relevant, personalized content to your customers anytime, anywhere. This white paper...

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The rise of mobile and social technologies has given way to more potential touch points for brands to reach and connect with consumers than ever before. Last year eMarketer reported that 45% of consumers prefer a combination of online, mobile, and in...

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It is imperative that today’s companies create compelling, differentiating customer experiences through marketing. Predictive marketing changes the game for marketers: it gives firms the ability to anticipate consumers’ needs and interest...

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Over the last several years, we’ve had an opportunity to talk to tens of thousands of companies about their online presence. In that time, we have also seen some dramatic shifts in digital marketing strategies. When we opened our “digital...

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Marketers are making use of an increasingly complex marketing tech stack to score and nurture leads, deliver personalized, automated messages, and continue relationships beyond the sale. We’ve curated this Roundup of insights and trends in mark...

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Email marketing with Campaigner® helps you turn your contact lists into customers – and emails into revenue. Email marketers choose Campaigner for its easy-to-use interface, great customer service and a blend of features that make email mar...

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Email Marketing Benchmarks: Key Data, Trends and Metrics is one of about 200 reports that eMarketer publishes yearly for our corporate subscribers. These reports cover digital media, marketing and commerce across industries and all digital channels, ...

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Push marketing, including mobile email, SMS and in-app and other push notifications, has the potential to reach consumers with messages whenever they’re sent, wherever they are. Location-based or time-sensitive offers coupled with opt-in alerts...

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Campaigner enables marketers to deliver the most relevant messages to the most receptive audience at the most opportune time. Creating the connection with your customers and fostering loyalty and top-of-mind placement is paramount to success. Campaig...

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Campaigner is a robust email marketing solution built by marketers to help small, medium and large businesses strengthen customer relationships and drive sales.

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The future is here, available today by combining Online and TV in the advertising plan to build better reach, more effectively. Pre-roll and mid-roll ads are nothing new, creating a very high demand and a seller’s market. Therefore it is necess...

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At Epsilon, we believe it is important to provide consumers with clear information about the data available in our marketing databases.

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Advertisements that a consumer sees while browsing the internet, also known as “display” advertising. For example, while a consumer is reading the news online, the consumer may see an advertisement at the top of the webpage.

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Epsilon Agility Harmony brings together world-class technology and services and industry–leading data solutions to create a truly next–generation digital messaging platform.

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Small businesses are way past the point of ignoring digital. Nearly all have a website, and many are even getting on board with more recent trends in digital marketing like using tech to automate email and other processes. eMarketer has curated this ...

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Local search marketing matters. We believe in it so much that we built our business around it. Whether you realize it or not, local search marketing is impacting your business right now.

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The foundation of local search marketing, or local SEO, is built with your business's local listing pages. Local listing pages are profiles that contain information about your business.

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The wealth of data available to digital marketers has enabled them to reach audiences in real time, whether through programmatic buying methods or other forms of real-time marketing. eMarketer has curated this Roundup of articles, insights and trends...

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Mobile now accounts for most of the time US adults spend with the internet, and marketers have responded. From mobile social network advertising to mobile programmatic, mobile video and push notifications, marketers are using an array of tools to rea...

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Search advertising remains at the top of the list for ad spending worldwide. With mobile search gaining in importance, 2016 could see even greater spending on the channel. eMarketer has curated a Roundup of articles, insights and key data around the ...

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This year, in the US, advertisers will spend $28.72 billion to reach their targets on mobile devices, eMarketer estimates. But—as is common with so many digital advertising channels that offer the promise of measurability and ever-increasing ef...

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Social media marketing is no longer the new kid on the block, but it’s still a major growth area for ad spending and the source of innovative digital marketing tactics. eMarketer has curated this Roundup of articles, interviews and insights cov...

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Leads are key to business-to-business (B2B) marketing, and B2B marketers are working to explore the most effective ways of using digital channels to get and nurture those leads. eMarketer has curated this Roundup of articles, trends and insights to h...

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Location marketing is a powerful tool for small businesses because it means they can pitch their products and services to consumers at the exact time they need them.

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As consumers become increasingly fragmented in how they engage with both traditional and social media, it is apparent businesses must quickly adapt their presence online to establish and nurture new communities and connect with them in authentic ways...

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The social media landscape in Australia continues to evolve rapidly for both consumers and businesses. When you consider that nearly three quarters of Australians are now on social media, it’s clear this is more than just a passing fad.

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The Social Manager product is a premium service that provides pro-active and full management of a customer’s social media presence across a selection of the most popular social media properties including Facebook, Twitter, Pinterest, LinkedIn, ...

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When it comes to marketing your local business, there are a variety of marketing options you can use: paid search advertising, SEO, display advertising, social media, and directory advertising, to name a few.

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Exploring the investment in technology and marketing for a customer-centric future

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A question we constantly get asked is where people can find best practice examples of documentation that they can use for their digital marketing. These questions come from clientside, in-house web teams, agencies and freelancers alike.

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This how-to guide is written primarily for writers, editors and ‘content producers’ in general, and aims to provide some valuable insight which will help you to optimize the creation, promotion and measurement of content.

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It’s difficult to think of an ecommerce vertical that has a better fit with content marketing than fashion. In Business to Consumer marketing, brands can tap into entertainment and free time pursuits that gain leverage with online content. Give...

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For the last 15 years, Econsultancy has been talking about, analysing and celebrating everything that makes working in the digital space so exciting.

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Enterprise marketers are working through a time of chaos. The last 15 years have seen more changes than the 50 years that came before them. The digital age has been difficult, especially for global companies that move deliberately and adapt slowly.

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This intensive 3-day course is a great place to start your digital marketing training. The course gives you a complete overview of the exciting areas of digital marketing, knowledge on how to effectively leverage the new media and integrate them into...

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Econsultancy’s entire research library is available to our subscribers, providing unlimited and unrivalled access to over 500 reports (and counting). In an environment where market trends are constantly changing, gaining up to the minute inside...

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You have a ton of marketing data. But to effectively reach today’s travel and hospitality customers, you have to leverage that data according to how they’re interacting with your brand. Whether you’re sending confirmation emails, dr...

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At Facebook, everything we do is about making the world more open and connected. This has a profound impact on the way people communicate and interact. We are continually developing authentic ways for people to connect with one another as well as wit...

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Facebook has expanded the number of filters real estate agents can use to target ads at prospective clients — a move that could potentially help agents generate higher-quality leads from the social network.

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As the landscape continues to evolve, it becomes more and more important for advertisers and publishers to understand how the latest buzz impacts efficiencies and effectiveness. This is increasingly important with programmatic buying.

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By leveraging the assets of our owners and affiliates, NCC Media provides end-to-end advertising and marketing solutions that deliver your video message to the best consumers in the US.We target your consumers precisely where they live, work and shop...

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You can’t walk within two feet of a conversation about mobile advertising without hearing the term “big data” being thrown around. Publishers and app developers are gathering more and more data from their users, and the ability to e...

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While time spent each day, or month, is a solid measure of the significant role that mobile apps are now playing in our everyday lives, there is another metric that advertisers care deeply about: reach.Until recently, there was a perception that mobi...

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One year ago, in the first quarter of 2014, we witnessed a key moment in mobile advertising: Android overtook iOS as the top platform for traffic, as measured by mobile ad impressions served. Now, in the first quarter of 2015, Android continues to do...

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The pace of change within the digital marketing landscape accelerates each year. It seems that every new app is adopted more quickly than the last, and it all translates into more opportunities for brands to leverage. In this, the sixth edition of ou...

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The season for digital marketing reflection is here. As an industry we reflect on the performance of this year’s initiatives, forecast next year’s performance, and look ahead to the big ideas and proven initiatives that will generate incr...

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Introductory content is for marketers who are new to the subject.This content typically includes step-by-step instructions on how to get started with this aspect of inbound marketing and learn its fundamentals. After reading it, you will be able to e...

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Facebook’s status as the dominant social network may be occasionally challenged by emerging social platforms like Google+, Pinterest, and the like -- but we prefer to go to the facts. With more than one billion members,Facebook remains the most...

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Introductory content is for marketers who are new to the subject. This content typically includes step-by-step instructions on how to get started with this aspect of inbound marketing and learn its fundamentals. After reading it, you will be able to ...

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Introductory content is for marketers who are new to the subject.This content typically includes step-by-step instructions on how to get started with this aspect of inbound marketing and learn its fundamentals.

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We all know how important a website is to a business's online strategy. Almost every business,whether B2B, B2C, non-profit, local or global needs an online presence to reach buyers in the internet age. A company’s website is its virtual sto...

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YouTube videos. Facebook fan pages. Chamber of commerce mixers. Clever business cards. Your elevator pitch. A killer PowerPoint presentation. Pay-perclick.Tweeting! Yes, the number of marketing choices available to the small business owner these days...

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In this campanion report to the world’s largest CEO study on sustainability to date, where 30,000 consumers worldwide give their views on their quality of life, expectations on business and governments, and attitudes towards sustainable br...

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Today’s consumers are smarter, savvier, and more demanding than ever before. Pressed for time and bombarded by high-volume, multi-channel communication, they won’t hesitate to hit the delete button on messages that are irrelevant, generic...

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Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.

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Now in its fourth year, the Social Media Report is providing insight not just in the growth of social media but in the ever changing way that consumers, business and government are using social media. This year is particularly interesting in the way ...

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Email Marketing Automation: Integration with Google Analytics

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A question we constantly get asked is where people can find best practice examples of documentation that they can use for their digital marketing. These questions come from clientside, in-house web teams, agencies and freelancers alike.

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This white paper is authored by the founders of the Mobile-edge Computing (MEC) industry initiative.
The objectives of this paper are to introduce the concept of Mobile-edge Computing and the related key
market drivers, and to discuss t...

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Requirements; framework and reference architecture;
interoperable and deployable APIs’ specifications.
First phase to be delivered within 18-24 months

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CHANGE IS A PRACTICE, NOT AN ASPIRATION. IF YOU DON’T FEEL THE PAIN, YOU ARE JUST TALKING ABOUT CHANGE, NOT CHANGING.

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Welcome to Review Preview No. 5. For this edition, we’ve created a guide for implementing marketing brand initiatives in a digitally enabled world by identifying the key components of this evolution. As in previous editions, our thoughts repres...

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Transform your email marketing strategy into a money making machine

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Email Marketing can drive huge returns for your business, but email marketers are still struggling with gaining a single view of customers, lack the ability to automate email with multiple touch points.

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Email marketing is the path to consumer engagement

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Video content marketing has officially exploded. According to YouTube, some 300 hours of video are uploaded to the platform every minute, while Facebook tells us that there are now four billion video views on the social network every day.

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In a rapidly changing media world, as marketers, we need to keep up with what is going on around us, track consumer behaviour and technology developments, and watch where the advertising dollars are moving.

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Hundreds of people visit your website long before they step foot in your office – for this reason, it’s important that you engage them, earn their trust and educate them on your services in a way that resonates with them. One of the most ...

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2015 is an important year as it marked a significant turn in the perception of email marketing in media and C-suite circles. This is not simply a claim; it is a trend that is supported by the evidence and recent research.

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Social media advertising, like organic social media marketing, has become ubiquitous for marketers because of the size and quality of audiences on the leading social networks. This section will examine how to think about your paid advertising campaig...

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Team organization is similar to what was reported last year: Around half of respondents have small (or one-person) marketing/content marketing teams serving the entire organization. Respondents represented a good mix of organizational content marketi...

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Digital media makes it possible for consumers to experience luxury goods in an entirely new way, getting a peek at the lifestyle luxury products represent. By leveraging formats like magazines and web series, and experimenting with influencer marketi...

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In the following pages, we’ll reveal proven approaches to boosting conversions on paid marketing and magnifying the impact of marketing spend on owned media. We’ll connect the dots between these benefits and more effective customer acquis...

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Account based marketing (ABM) can revolutionize B2B marketing. Summary Targeting Ads Web Sales Analytics Target and score accounts. Define and measure campaign goals. Personalize web and landing pages. Enable sales. Execute digital ad campaigns. Some...

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Omnichannel is not just another buzzword to ignore. It’s a marketing objective, and if you don’t have a strategy in place, you’re already behind the curve; not only is it important, it also takes time. There is no omnichannel switch...

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Marketing in the drug addiction treatment field is one of the most expensive propositions a company can undertake. Why is that? The primary reason is that the customer lifetime value of a person receiving addiction treatment far exceeds that of most ...

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One of the best feelings a marketer can have is knowing that content they created had an impact, whether it helped close a deal, maximized the success of a campaign, lit up social media in a flurry of sharing, or inspired people to think differently....

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IBM Marketing Cloud’s annual report of email marketing benchmarks is back, offering marketers 25 open, clickthrough, list churn and mobile metrics to help you see where you rank, delivering more visuals so you can better understand the data, an...

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You’ve probably been hearing about the importance of content marketing for a number of years; so much so that the term has become ubiquitous in marketing circles, with a good reason: getting and keeping customer attention is more difficult than...

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Marketing strategies have transformed quicker over the past five years than in the entire last century thanks to the evolution of Web 2.0. The use of social media, digital advertising, mobility and big data is disrupting traditional marketing methods...

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Before we even start, let’s ask: Is email marketing for your small business even worth doing? Yes and no. Yes, if you do it well. No, if you take the path of mediocrity. Sure, tools can make email marketing easier, but it’ll still take ti...

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Why do you need a content strategy? Done well, content strategy: Helps companies understand and produce the kind of content their audiences need. Allows organisations to develop realistic, sustainable and measurable publishing plans that keep their c...

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Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful. Sales enablement and pipeline performance remain key mandates as organizations look to better harness their content marketing...

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Whether you’re a brand new app with aspirations of being the next Crossy Road or an established brand like ESPN, ad network mediation is a must. This complete guide will take you through the what’s and why’s, and help you navigate t...

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Today’s marketers have to navigate an ever-changing landscape of channels, trends, and strategies to be successful – and email marketing is at the center of it all. Here are the top takeaways from the 2017 State of Email Marketing Report....

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Email marketing is a powerful tool that allows you to reach thousands of people at minimal expense. It is direct, so you do not need to worry about people happening to come upon your ad, and it’s affordable, without printing and postage costs.

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Foreground is the only affiliate marketing and advertising solution that connects advertisers and publishers on both the traditional Internet and the rapidly growing decentralized web (Web 3.0). Foreground solves numerous problems in the affiliate ma...

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Even the most seasoned email marketers have made mistakes. But the biggest mistake of all is not knowing what the biggest mistakes are so that you can avoid or fix them. By following the tips outlined in this guide, you’ll be well equipped to a...

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Digital advertising investment in the auto industry increased 22 percent in 2016, and is expected to jump another 17 percent in 2017. In order to thrive in today’s marketplace, your store must be visible on the web. Yet a website and social med...

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Developing an effective B2B content marketing strategy requires an informed and coordinated approach. B2B companies should recognize how they differ from their B2C counterparts, align content investments with objectives at each point in the sales cyc...

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Accountability is a simple concept. Can you do what you say you will do and take responsibility for getting it done? This is something we learn from our parents. The world makes us accountable for our actions. This gets more complicated when you look...

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Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s ...

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Although Albert Einstein wasn’t talking about digital marketing in this quote, it is most certainly applicable to the subject. The ultimate success of a digital marketing campaign should not be solely measured by the number of people engaged or...

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Pick any day of the week and there’s one thing on every inbound marketer’s to-do list: creating new content. Even if you’re not the one creating, it definitely crosses your mind. Marketers used to create content only when it suited ...

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This white paper highlights the emerging trends in email marketing, which an Email Service Provider (ESP) must adopt to have better customer engagement keeping pace with the rapidly evolving technical and business landscap.

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How does a business create sustainable and successful B2B marketing in a world that seems devoted to a primarily B2C model? B2B differs from B2C in its cycle, delivery and audience, so it’s no surprise that B2B marketers struggle when applying ...

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It’s impossible for any single marketer or company to keep up with the rapid pace of change in marketing technology these days. Since the first Walker Sands State of Marketing Technology study was published a year ago, the number of martech ven...

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Today’s growth marketers know that it is always possible to better understand their customers. User preferences and lifetime value are not set in stone, so it’s essential to possess a spirit of self-improvement around the tools and tactic...

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Metrics are the lifeblood of the modern email marketing program. Marketers recognize the importance of measuring every aspect of their email program, to prove their effectiveness and demonstrate their impact on the bottom line. But which metrics are ...

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For many organizations, content marketing is at a crossroads. If you’re concerned that your organization’s content marketing isn’t as effective as it could be, this report is for you. On one hand, content investment is on the rise. ...

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Within the marketing profession, Marketing Automation has become the most quoted buzzword of the year. Every marketeer swears by it and it seems to make all “problems” evaporate. But what is Marketing Automation and what does it really so...

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B2B marketers today are increasingly charged with making technology purchases that will contribute to bottom-line revenue goals. More than two thirds of B2B marketers report they are now measured on the amount of revenue generated from their marketin...

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These organizations must generate demand for their offerings by educating prospects on what sets them apart from the competition. This is why we see more and more financial organizations investing in inbound marketing, content marketing and content s...

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Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. If you depend on closing lengthy, multi-stakehold...

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RACV was looking to drive uptake and awareness of its Emergency Home Assist (EHA) product. The company had undertaken numerous promotions in the past and wanted to ‘up the ante’ on this campaign.

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This white paper has summarised some key areas to address when considering how to execute mobile successfully as part of an omnichannel strategy via programmatic, whilst maximising all of the opportunities that mobile offers. Mobile is part of a comp...

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Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging chann...

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If the new digital world demands new skills and capabilities from CMOs, it also demands new functions, roles, and responsibilities in the marketing organization. These include roles like data scientists, content directors, and ecosystem managers. Giv...

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Marketers have been using Facebook advertising for over a decade, and its continuing popularity with consumers makes leaving the social media site seem unwise. However, according to our latest whitepaper titled Facebook Marketing through the Years, m...

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This paper discusses the need of Ad Mediation Exchange in mobile advertising. It sheds light on how Ad Mediation Exchange can help publishers to generate maximum revenue, attain global coverage, and garner support for almost all mobile platforms. It ...

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Healthcare consumers are getting better at tuning out interruptive marketing and are actively seeking relevant information through search engines and social networks. This white paper explores how healthcare organizations can use inbound marketing to...

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Marketing could not be more vital for your business. You could have the best product on Earth, but if you don’t know how to reach your target audience and clearly spell out the benefits of your products and services, you won’t attract the...

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Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer...

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Every day new digital technologies come to market, offering point solutions for marketing functions or channels. All these solutions thrive on high volumes and high quality data. The challenge remains to connect the different solutions into an integr...

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Social media continues to transform how brands approach their marketing initiatives while commanding an increasing share of online dollars at a time when digital budgets are overtaking television for the first time. To assess social advertising growt...

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In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 1...

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Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales. A company's sales strategy is only as successful as the effectiveness of the...

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We surveyed CXOs and senior marketing executives in companies ranging in size from under a million dollars in annual revenue to over a billion dollars, to understand the state of B2B marketing today and what marketers think could be the success recip...

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Four years ago, B2B marketing was in a state of flux. Content marketing was on the rise, but marketers were still trying to convince their bosses that it could work as well as – or better than – traditional marketing at a fraction of the ...

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Content marketing’s growing popularity and effectiveness is undoubtable. The Association for Data-driven Marketing and Advertising (ADMA) surveyed Australian marketers in 2013 and found 93% use content marketing.

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The annual content marketing survey, from which the results of this report were generated, revealed many new insights this year. We asked more questions about content marketing strategy, factors that influence content marketing success, marketers&rsq...

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The volume of content being produced in our world today is, for lack of a better term, overwhelming. And much of that content is visual, as users share their experiences through images on platforms such as Facebook, Instagram, Pinterest, WhatsApp, an...

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Yorke Communications, an Adfactors Group Company, is a specialized digital and content marketing agency, that uses content as a base to generate leads and business for our customers, across industry. Our integrated programs include digital marketing,...

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Predictive marketing is a data-driven process that helps marketers identify in-market buyers earlier in the buyer journey, improve engagement throughout the entire customer lifecycle, and increase conversion rates and revenue.

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Time is of the essence for shoppers – and for brands. With shoppers making more frequent, but shorter, visits to stores, the window of brand influence on their purchasing decisions is shrinking. Shelf-Ready Packaging is an effective w...

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Over the last two years, we have witnessed the publication of a number of books that describe the revolutionary impact that mathematics is having on all
aspects of everyday life, from online dating, shopping, wine tasting, baseball a...

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Sometimes people assume marketing is just about advertising or selling, but this is not the whole story. It is a key management discipline that ensures producers of goods and services can interpret consumer desires and match, or&n...

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As you read the chapter, you should develop an understanding of the following key marketing concepts: The important role marketing can play in the success of an organization. Organizations that correctly employ marketing have several, common characte...

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This book contains three sections. The most important comes first: how to produce successful campaigns. To be clear, the ten new ways are not rules. We hate rules. They are reports on how consumers respond to stimuli. Ignore them at your peril, but n...

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After a year of experimentation in social media, the CMO of a global Fast Moving Consumer Goods (FMCG) company realized that, once again, his team’s latest effort was not working. He was frustrated. This time, he thought, they had cracked it. F...

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B2B brands are already taking advantage of mobile devices that connect with and send data to and from wireless systems integrated into products themselves. John Deere offers this as a product called FarmSight, which uses sensors on a farm operation&r...

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What makes a business idea work? Does it only take money? Why are some products
a huge success and similar products a dismal failure? How was Apple, a computer
company, able to create and launch the wildly successful iPod, yet Microsoft...

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In the first of our Smurfit Kappa papers, we highlight a significant opportunity being missed by brands fighting for shopper attention and market share in Europe’s highly competitive supermarkets. An opportunity estimated as a multi-million eur...

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In 2014, the best marketers will be taking advantage of this revenue-generating opportunity and initiating browse abandonment campaigns aimed at nurturing select Web visitors toward a purchase. From a technical perspective, this requires that you ins...

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Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. It seems that many marketers see the social media frontier as the next marketing gold rush. Given the low cost of entry, many marketing pros ...

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For many marketers, mobile is the Holy Grail for Location Based Marketing. Location Based Marketing promises an unprecedented new way to connect with consumers and deliver highly relevant and targeted messages at a time and place when a consumer is m...

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Most companies are churning out traditional sales jargon laced with vague adjectives and “me too” claims. A visionary (even if small) firm who learns how to communicate in a new way could achieve instant credibility. Credibility translate...

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The internet as fundamentally changed the marketing function, causing the greatest shift in the field since the invention of the television.

Digital Marketing, social medica and mobile devices have dramatically changed how we connect w...

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Small businesses always want to grab the idea of the week. And
small business owners are absolutely the worst at this because
they’re doing a hundred things.
So the shiny object that makes the most noise this week is now th...

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this book is aimed to give an overview of what marketing really means in the contemporary business environment. It`s not a "how to guide", it`s more a background/reference document to help stimulate some thinking and discusssion about marke...

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This subject guide should be used as a guide to reading and research
as opposed to a replacement for it. In the Essential reading section of
every chapter, we identify at least one (and sometimes more) Essential
readings from the...

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At Facebook, everything we do is about making the world
more open and connected. This has a profound impact on the
way people communicate and interact. We are continually
developing authentic ways for people to connect with one Read More

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Imagine you are the head of marketing at a theme park, and you`re charged with announcing a major new attraction. What would you do? Well, the old rules of marketing suggest that you pull out your wallet. You`d probably spend millions to buy your way...

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The evolving agenda
A range of studies worldwide have shown
that customers (whether they are consumers,
businesses or public sector organisations),
employees and investors tend to favour
companies that are perceived...

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Did you know that 94% of consumers research products
online before buying? Or that three out of five people use
search engines as a go-to shopping resource?*
There is no longer any doubt that buyers go online
to research a...

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APPLE DOESN’T HAVE SOME
special place where their marketing secrets
are kept, unless of course you count their
charismatic CEO’s brain. The five secrets I
offer here are careful deductions, empirical
res...

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Located in Pittsburgh, The Waffle Shop broadcasts a live-streaming talk show with their customers. Their editorial calendar includes
“Open Talk,” a show called “CookSpeak,” and a program called “Waffle Wopp.&rdquo...

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How will the content marketing guide help me and my business? We believe creating engaging content is one of the most powerful online marketing techniques available today, it underpins many of your online marketing efforts.

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For anyone involved in health care during the past 10-15 years, the term marketing generates little emotional reaction. Yet, healthcare marketing - a commonplace concept today - was considered novel and controversial when first introduced to the indu...

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This report looks at three important digital trends in Asia that are re-writing the rules of consumer engagement. It then examines the implications. The three trends are: the rise of mobile; the rise of social media; and the rise of online commerce.

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When it comes to video marketing, there’s an accepted belief that the industry is growing incredibly quickly. Statistics abound regarding video’s effectiveness, but many of them are old and overly-recycled - new research is surprisingly t...

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Over the past decade, the “smaller” nations of Southeast Asia have grown rapidly and taken substantial developmental strides, with several becoming attractive markets for life and health insurance.
Indeed, although M...

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Integrating video content into email, social media and other digital channels can pay off big formarketers. Video is also a low-barrier program. All you need at first is a smartphone that shoots good-quality video, although top-quality equipment will...

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In an industry that’s as dynamic as marketing and advertising,
it can be hard to keep abreast of the top trends, let alone know
what technologies and channels you should be investing your
precious budget in.
Followin...

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One element is India’s current insurance regulatory environment, which is consumer-friendly but has elements stemming in part from the mis-selling and overcharging allegations related to insurance-sold savings products that could have...

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This report aims to show how primary life insurers can explore or strengthen their existing presence in this brokered international market by developing successful
strategies that can optimize market presence and penetration. These perspe...

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Over the years, we’ve talked a lot about content marketing effectiveness. But in your
organization, is it even clear what content marketing success or effectiveness looks like?
We were surprised to find that 55% don’t know.<...

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Read on to discover why personalization matters, how you can get it right, and how one company uses context-driven customer experiences to deliver outstanding commerce results.

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The aim of this Comms Guide is not to achieve tidiness for its own sake. For a company that lives and breathes the vital importance of brand consistency and attributes to its clients, the need for MEC itself to be seen consistent is crucial...

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The data collected for the Top 100 Digital Agencies 2015 shows that the optimism expressed in last year’s report was more than justified. Since 2014, the average fee income across the 100 has increased by 25%, with the outlook&nb...

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Asia’s rapidly expanding senior markets present a broad range of potential opportunities and challenges. Death benefits are no longer the main need; today’s necessities are protecting retirement income and assets to ensure that both ...

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Conversational marketing is relationship marketing for the social media age. Thinking about your marketing efforts in terms of a conversation changes the approach and better integrates social media. Relationships are something that are formed, but co...

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Social media users in the U.S. are talking about the car-buying process an average of 30,000 times per day.3 That’s about once every four seconds.

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That “elephant” is their digital reputation – and it’s standing in a showroom increasingly at risk of being empty if dealers don’t pay more attention to managing their digital reputation.

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In late April 2015, Google significantly changed its mobile search algorithm. The potentially wide-sweeping effects of that change earned it the nickname “Mobilegeddon.

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Traditionally, an advertising stimulus motivated consumers to enter a store and purchase a product. Consumers would debate which product to choose based on previously seen advertising messages and product presentation on the store shelf – or fo...

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The world of social media marketing has now reached puberty, with social giant Facebook turning 11 this year! Other biggies of social media like Twitter, LinkedIn,
WhatsApp are trying to outdo one another to become the market leader. As f...

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The automotive industry has staged an impressive comeback after sales plunged and dealerships closed during the recession. Along that march out of recession, a different consumer began walking into dealership showrooms.

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"Tech bloggers, marketers, and general web enthusiasts continue to
fight about which form of web design is best to reach today’s mobile
internet users. It’s responsive versus adaptive, and it’s made out
to ...

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Over time, these rules have been extremely successful in helping dealers attract consumers to the service department and drive revenue for the dealership.

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A recent Automotive News article noted nearly all automotive businesses – automakers, suppliers, and dealers – that survived the recession are profitable today. But, that same article also cautioned: Don’t take your eyes off the pri...

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Two of the biggest questions for any business are how to grow their customer base and how to keep the customers they already have. Businesses spend billions of dollars a year on marketing and retention programs to do just that. Yet, one of the most e...

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Often referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’, digital marketing has gained popularity over the past decade. With the arrival of social networks, digital marketing now a...

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In the 1950s, as America’s post-war boom was moving into high gear, something happened that changed the way car dealers advertised.From the showroom of his Courtesy Chevrolet dealership in Chicago, Jim Moran crafted the first dealership televis...

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Here are the facts. The 2012 Chief Marketer Social Marketing Survey reported that, of the businesses it polled, 76% are currently conducting some level of social media and another 16% reported they plan on starting. That’s more than 9 out of 10...

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Marketing Cloud customers know that great brand relationships begin with innovative, personalized email campaigns. In this e-book, eight businesses reveal how they found success with dynamic, relevant email content. Read on to see how these customers...

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In 2016, marketing is the focal point of managing
customers in an entirely new way. It’s a huge
opportunity to lead your business forward, and
I hope you’ll use the findings in this report as
a guide.

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This question tries to uncover the interviewee’s real orientation from a Marketing/Sales perspective. A true marketer/salesperson will articulate this preliminary session in such a way that his/her own Marketing/Sales/Branding persona...

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Life Time Fitness deployed Salesforce Marketing Cloud to modernize its outgoing e-mail marketing. The goal was to connect with each prospect or member in a 1-to-1 relationship. Nucleus found the project enabled Life Time Fitness to better reach prosp...

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If you’ve spent any length of time with someone
who f alls into the Millennial category, you know
that they’re never f ar from their mobile phones. In
fact, many wouldn’t even consider them “mobile”<...

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In a digitally-connected world where the rapid
spread of the Internet and Social Media has redefined the way and manner marketing is carried out, it is tempting to assume that digital marketing is just another new channel for ma...