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Pipeline Management and Forecasting Are Key to Improving the Sales Experience PIPELINE MANAGEMENT AND FORECASTING ARE KEY TO IMPROVING THE SALES EXPERIENCE

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Oct 03, 2018

Let’s explore some of the current processes around pipeline management and forecasting and how they can be improved.

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Change the sales rep experience, improve the customer experience CHANGE THE SALES REP EXPERIENCE, IMPROVE THE CUSTOMER EXPERIENCE

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Oct 03, 2018

The first CRM launch truly changed the way sales were managed. We went from tracking customers on spreadsheets (and even in rolodexes) to tracking them and their attendant opportunities with software. It wasn’t long before reps started to feel ...

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Driving Sales Behavior With Non-Cash Rewards DRIVING SALES BEHAVIOR WITH NON-CASH REWARDS

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Oct 03, 2018

In the end, you need to be rewarding your sales reps with more than just money if you want to keep them motivated and if you want your sales compensation plan to deliver on its promises.

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OPU OPU

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Jul 18, 2018

We’re doing this through a combination of the blockchain, AI, big data, search, image analysis, and eCommerce technologies. Underpinning it all is a merit-based incentives system, which rewards those who contribute information and insights &nda...

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7 CONTENT MARKETING TOOLS YOU CAN’T LIVE WITHOUT 7 CONTENT MARKETING TOOLS YOU CAN’T LIVE WITHOUT

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Jun 06, 2018

According to MarketingMag.com, content marketing will be a $300 billion industry by 2019 this means it will more than double in under four years. With more and more content created every year, simply managing your content can be a daunting task.

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The next generation video advertising platform THE NEXT GENERATION VIDEO ADVERTISING PLATFORM

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Aug 02, 2018

Consumers want a good user experience when they watch videos and it’s something that the online video industry has been promising for years. However, when it comes to content that is supported by advertising, the market is broken, and the user ...

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QUANTIFYING THE ROI OF MOBILE MARKETING QUANTIFYING THE ROI OF MOBILE MARKETING

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Mar 13, 2018

In many ways, the direct experience with the mobile app matters more than any conventional marketing activity. Creating personal, relevant and meaningful interactions within the mobile app - mobile moments as they are sometimes called - is the new ch...

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THE BUYER’S GUIDE TO MOBILE MARKETING AUTOMATION THE BUYER’S GUIDE TO MOBILE MARKETING AUTOMATION

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Mar 14, 2018

Mobile Marketing Automation is a response to that challenge. It is the set of techniques and tactics that engage mobile users, deliver value and content to them, and optimize their experience through personalization in order to keep them engaged, ret...

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BIG BOOK OF DIGITAL MARKETING BIG BOOK OF DIGITAL MARKETING

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Feb 16, 2016

Marketers using dynamic creative to build custom units may notice that one sequence or product set outperformed all others. Use that as the building block going forward. There’s plenty to glean from these three items alone, and every subsequent...

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Social Chains SOCIAL CHAINS

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Jul 02, 2018

There is sensitive information enclosed, and it is expected this packet will be used solely for the purpose above. It is not for public consumption or consideration.

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DIGITAL MARKETING IN RUSSIA 2018 DIGITAL MARKETING IN RUSSIA 2018

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Feb 20, 2018

By the nature of our activities, my colleagues and I deal with many European, American and Asian businesses. Although we find various topics for discussion, in this White Paper I’ve decided to elaborate on a topic that is particularly interesti...

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Social Media Trends Report for Financial Services and Insurance SOCIAL MEDIA TRENDS REPORT FOR FINANCIAL SERVICES AND INSURANCE

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Jun 18, 2018

Hootsuite’s financial service report examines key industry trends, tracking how organizations are using social media to grow revenues and decrease operational costs.

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COLLABORATING WITH DIGITAL AGENCIES USING A SHARED TECHNOLOGY PLATFORM COLLABORATING WITH DIGITAL AGENCIES USING A SHARED TECHNOLOGY PLATFORM

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Apr 30, 2016

Are you struggling to coordinate with digital agencies and technology service providers for the execution of your digital initiatives? Then, you need a way to onboard them, frequently communicate and bring them into an environment where they can work...

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The Marketplace for Digital Assets and Services THE MARKETPLACE FOR DIGITAL ASSETS AND SERVICES

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Feb 20, 2018

In the ever-growing market for software products and services increasingly provided by freelancers there is a space for a single marketplace where clients and freelancers can meet easily without intermediaries in a structured and transparent way with...

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The Ultimate Guide Lead Generation Kit THE ULTIMATE GUIDE LEAD GENERATION KIT

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Jun 11, 2018

The road toward revenue begins with leads. Whether reaching out to your first few customers or looking to grow your client base, your business needs to stay visible and relevant to the people who are going to buy from you.

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2018 B2B Lead Gen Outlook 2018 B2B LEAD GEN OUTLOOK

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Jan 07, 2018

Engaging prospects and getting them to convert are the biggest lead gen challenges for B2B marketers, according to Chief Marketer’s 2018 B2B Lead Gen Trend Outlook

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20 Ways to Maximize Digital Marketing Effectiveness 20 WAYS TO MAXIMIZE DIGITAL MARKETING EFFECTIVENESS

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Aug 31, 2017

To be effective and efficient with your time and money these days, we suggest focusing on five key digital marketing topics: Sites, Search, Social, Advocacy, & Analytics

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Blockchain for Social Networks BLOCKCHAIN FOR SOCIAL NETWORKS

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Oct 25, 2017

The information set forth below may not be exhaustive and does not imply any elements of a contractual relationship. While we make every effort to ensure that any material in this white paper is accurate and up-to-date, such material in no way consti...

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1 in Sales Lead Generation 1 IN SALES LEAD GENERATION

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Feb 19, 2018

Whether you need to build your brand, establish your thought leadership, engage with decision-makers, or fill your sales and marketing pipeline, align yourself with the industry’s leading media brand: Sales and Marketing Management.

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2018 B2B CONTENT MARKETING TRENDS 2018 B2B CONTENT MARKETING TRENDS

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Mar 07, 2018

Interestingly 70–75% of businesses rate their commitment as well as their success as Moderate or Very, suggesting commitment levels are closely tied to overall success measurements.

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Moving Away from Spreadsheets: How to Know When It’s Time MOVING AWAY FROM SPREADSHEETS: HOW TO KNOW WHEN IT’S TIME

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Jul 23, 2018

The spreadsheet conundrum... Joe Smith, sales director for Great Start-Up Number 5 Billion and Thirty-One, puts on a blindfold and reaches out blindly for something, ANYTHING, to help him organize his team’s deals and commissions. He’s ho...

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Why Enterprise CPQ Implementations Fail WHY ENTERPRISE CPQ IMPLEMENTATIONS FAIL

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Jul 23, 2018

You’ve reached a certain point in the evolution of your company and you know it’s time to invest in a CPQ system. But buyer beware: There’s a certain misconception around CPQ systems as being plug-in devices or turnkey-ready overlay...

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The Three “S’s” of a Great Incentive Compensation Management System THE THREE “S’S” OF A GREAT INCENTIVE COMPENSATION MANAGEMENT SYSTEM

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Jul 23, 2018

It all ties together. You want your sales reps to behave a certain way and close a certain amount of deals in specific verticals that match your company’s 3- and/or 5-year vision, but the systems you currently have in place to drive this behavi...

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Incentive Compensation Management: Build Versus Buy INCENTIVE COMPENSATION MANAGEMENT: BUILD VERSUS BUY

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Jul 23, 2018

Custom ICM solutions are built for you, not auditors, so they typically don’t offer visibility into actions performed over time. Auditors may lack confidence in your homegrown system, especially if they find errors or omissions. In fact, audit ...

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CONTENT MARKETING IN THE UK 2018 CONTENT MARKETING IN THE UK 2018

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May 07, 2018

In 2018, UK marketers will need to ensure that they’ve set appropriate goals for content marketing (based on their organization’s unique objectives)—and that they’ve aligned those goals with the right metrics. As you will see ...

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Blockchain Revolution in Digital Display Advertising BLOCKCHAIN REVOLUTION IN DIGITAL DISPLAY ADVERTISING

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Aug 31, 2016

AdSigma is the next generation Digital Display Advertising platform that is carefully driving blockchain technology to revolutionize the digital display advertising space. We aim to disrupt the existing digital advertising space and address the signi...

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Proton Network PROTON NETWORK

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Jun 18, 2018

The world is stepping into the digital era. Marketing, like all industries, has the opportunity to transform itself by effectively engaging with the huge flows of data generated by billions of smart devices.

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Introduction to social media INTRODUCTION TO SOCIAL MEDIA

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Aug 25, 2016

Social networking on social media websites involves the use of the internet to connect users with their friends, family, and acquaintances. Social media websites are not necessarily about meeting new people online, although this does happen. Instead,...

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Moving up the digital marketing maturity with big data analytics MOVING UP THE DIGITAL MARKETING MATURITY WITH BIG DATA ANALYTICS

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Jun 21, 2016

Digital marketing is in the midst of navigating through the most significant developments it has ever encountered. This results in the following opportunities and challenges: At center stage is the dramatic expansion of accessible consumer data. No m...

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A DIGITAL MARKETING REVOLUTION ON THE BLOCKCHAIN A DIGITAL MARKETING REVOLUTION ON THE BLOCKCHAIN

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Jan 07, 2018

In 2016 Friendz received €500,000 worth of financing from Triboo Group, a public company an important player in the digital marketing industry, enabling it to hit the market and create its network. At the end of 2017 revenues amounted to € ...

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Email marketing blockchain based evaluation and rewarding system EMAIL MARKETING BLOCKCHAIN BASED EVALUATION AND REWARDING SYSTEM

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May 10, 2018

Email marketing is used more than any other digital marketing channel, but the impact is not what it could be. This is due in large part to the fact that so much of the content used in email marketing is of exceptionally low quality. Customers want t...

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What’s Working in Social Media Marketing WHAT’S WORKING IN SOCIAL MEDIA MARKETING

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Jan 29, 2018

In the digital age, a strong social media strategy is a necessity for every brand, but determining what will work for your organization can be a challenge. In this report, big brands share the strategies behind their social media success. You’l...

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Bringing Your SEO into 2018 BRINGING YOUR SEO INTO 2018

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Mar 07, 2018

A rule of thumb for what you score should be is around 70%, 100% is very hard to achieve especially when it comes to removing every tag. Figuring out what “keywords” people are searching does not have to be difficult.

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State of Digital Business Transformation STATE OF DIGITAL BUSINESS TRANSFORMATION

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Feb 13, 2018

Our Strategic Marketing Services provides full-service global digital marketing services which leverage IDG’s 50+ years of expertise in engaging and acquiring audiences through high-quality content.

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EMAIL MARKETING AND MARKETING AUTOMATION EXCELLENCE 2018 EMAIL MARKETING AND MARKETING AUTOMATION EXCELLENCE 2018

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Mar 21, 2018

Global benchmarking research to help businesses improve their email, marketing automation, and content marketing ROI. This research report was created by Smart Insights, publishers of actionable marketing advice, and GetResponse, all-in-one online ma...

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THE FUTURE OF PERSONALIZATION IN MARKETING STARTS WITH CUSTOMER DATA MANAGEMENT THE FUTURE OF PERSONALIZATION IN MARKETING STARTS WITH CUSTOMER DATA MANAGEMENT

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Dec 19, 2017

What if you could automate the ability to interact with an individual customer in a way that’s completely personalized? And what if the automation did not require millions of dollars and years to build?

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Digital Marketing for Today’s Hearing Healthcare Practice DIGITAL MARKETING FOR TODAY’S HEARING HEALTHCARE PRACTICE

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Nov 29, 2017

As beneficial as the World Wide Web has become to consumers and businesses alike, it has also congested, disrupted, and complicated marketplaces like never before. The hearing healthcare industry is no exception. With just a few clicks, patients can ...

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10 Quick SEO Wins to Show Your CEO in 2018 10 QUICK SEO WINS TO SHOW YOUR CEO IN 2018

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Nov 16, 2017

You’re new to your company or new to your role. Your CEO has agreed to a short-term investment in content marketing with vague goals of “better rankings” and “better SEO.”

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CRITICAL CAPABILITIES FOR EFFECTIVE CONTENT MARKETING CRITICAL CAPABILITIES FOR EFFECTIVE CONTENT MARKETING

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Oct 04, 2016

Aberdeen Group has found that 83% of its marketing respondents practice content marketing. Talk to most of them, though, and it’s already an assumed fact – content marketing is just part of the overall marketing game now. When practices b...

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Sales and Marketing Alignment SALES AND MARKETING ALIGNMENT

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Nov 15, 2017

This increases the relevancy of the message you send at critical moments, increasing your influence on the buyer and building a stronger relationship with them. Leveraging sales enablement technology platforms throughout this process can increase the...

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The Top 5 Email Marketing Challenges & Solutions THE TOP 5 EMAIL MARKETING CHALLENGES & SOLUTIONS

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Oct 17, 2017

Email marketing is a great way to boost your brand awareness, drive sales and build relationships. However, as with all marketing efforts, there are occasional potholes along the road to success. Together with MarketingSherpa’s 2012 Email Marke...

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HOW TO LEVERAGE DIGITAL MARKETING IN THE HEALTHCARE INDUSTRY HOW TO LEVERAGE DIGITAL MARKETING IN THE HEALTHCARE INDUSTRY

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Feb 27, 2018

Businesses are now moving away from the distribution of massive, shotgun-style email campaigns and implementing targeted efforts aimed at getting in touch with more focused demographics.

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The Best Digital Marketing Tools 2018 edition THE BEST DIGITAL MARKETING TOOLS 2018 EDITION

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May 22, 2018

When it comes to digital tools, we at The Launch don’t play around. We like to be right on the vanguard of what’s new, sometimes even using it first and then turning around to write guides like this one. We love to help our fellow marketi...

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From Social Media to Social Business FROM SOCIAL MEDIA TO SOCIAL BUSINESS

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Jan 11, 2018

Stop focusing on fans and followers and start focusing on becoming a Social Business where leadership and employees embrace social and digital communications to produce measurable business outcomes. Learn how in this ebook.

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GDPR - developing best practice for obtaining consent. GDPR - DEVELOPING BEST PRACTICE FOR OBTAINING CONSENT.

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Jul 09, 2018

Following implementation of the General Data Protection Regulation (GDPR) on May 25th, the UK entered a new age of data protection. Every business should have been fully prepared for the transition and as a result, had embedded the systems, policies,...

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TOP 5 WAYS DIGITAL MARKETING CAN DRIVE MORE LEADS FOR YOUR SALES TEAM. TOP 5 WAYS DIGITAL MARKETING CAN DRIVE MORE LEADS FOR YOUR SALES TEAM.

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Jun 20, 2018

Your website, social media networks, and video channels must be configured correctly for effective digital marketing. When people interact with your brand, it is essential that you have a consistent look and message with a clear value proposition. Co...

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2018 HEALTHCARE DIGITAL MARKETING TRENDS. 2018 HEALTHCARE DIGITAL MARKETING TRENDS.

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May 23, 2018

We are excited to share this 2018 Healthcare Digital Marketing Trends Survey with you. Geonetric collaborated for the second year in a row with eHealthcare Strategy & Trends to deliver the largest, most comprehensive look at the digital evolution...

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The Multi-Channel Customer Care Report. THE MULTI-CHANNEL CUSTOMER CARE REPORT.

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Feb 05, 2018

Customers today require human communication combined with the speed and efficiency of automated services. This is, understandably, difficult for companies due to the increasing levels of customer expectation and the fast-changing technical landscape ...

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5 Sales Life Hacks to Master the Art of B2B Selling 5 SALES LIFE HACKS TO MASTER THE ART OF B2B SELLING

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Mar 07, 2018

In the complex world of B2B sales, most corporate buying decisions involve not a single person but a core group of people who have an influence on the final outcome. They each bring their own unique and differing expectations and decision criteria. I...

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App Store Optimization APP STORE OPTIMIZATION

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Apr 17, 2018

App Store Optimization (ASO) is the process of increasing your app’s visibility in the app stores so that it is in the top search results; it’s the mobile app version of search engine optimization (SEO). It’s crucial to note that in...

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Opportunities and Challenges in Online Marketplace Lending. OPPORTUNITIES AND CHALLENGES IN ONLINE MARKETPLACE LENDING.

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May 10, 2018

Many individuals contributed to this white paper on online marketplace lending. In particular, Treasury would like to thank staff from the following organizations: the Consumer Financial Protection Bureau, the Federal Deposit Insurance Corporation, t...

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How to Maximize SEO ROI HOW TO MAXIMIZE SEO ROI

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Jan 22, 2018

SEO presents your brand with a significant opportunity, but it requires collaboration between multiple functions. Picking the players and setting the right process for your SEO team are the first steps in increasing SEO ROI. This white paper describe...

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THE FUTURE OF E-COMMERCE THE END OF RETAIL THE FUTURE OF E-COMMERCE THE END OF RETAIL

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Feb 02, 2018

At the time of this writing, the commercial application of blockchain technologies remains almost solely in the realm of speculation. It is the firm intention of the Company to exploit the existing capabilities of blockchain and smart contract techno...

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E-MAIL COMES OF AGE E-MAIL COMES OF AGE

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Nov 22, 2016

E-mail dominates marketing channels. It boasts the broadest reach, the lowest cost, the easiest measurability, and the highest conversion rates, and ROI. Some 91 percent of marketing executives call e-mail the single most effective channel for drivin...

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Why do sales fail to hit their quota even though marketing is reaching their lead generation goals? WHY DO SALES FAIL TO HIT THEIR QUOTA EVEN THOUGH MARKETING IS REACHING THEIR LEAD GENERATION GOALS?

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Jan 29, 2018

Establishing a collaborative environment between marketing and sales teams is imperative, as companies with aligned departments enjoyed 38% higher sales win rates. Additional research reveals when marketing and sales are coordinated, companies become...

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Dynamic Content DYNAMIC CONTENT

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Dec 28, 2017

You’ve spent a lot of time and creative energy developing a new email promotion and you’re now ready to send it to your subscribers. Well, almost. The problem is, the campaign has a lot of elements that won’t all appeal equally to e...

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The bad, the ugly, and the truth of mobile ad fraud. THE BAD, THE UGLY, AND THE TRUTH OF MOBILE AD FRAUD.

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May 15, 2018

Ad fraud can decimate ad budgets, skew data, and create a feedback loop that’s a race to the bottom. On average, 4% of an app’s paid user acquisition budget is taken by fraud. We’ve seen outliers with up to 90% of budgets stolen - a...

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2018 digital Trends 2018 DIGITAL TRENDS

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Jun 17, 2018

Econsultancy’s 2018 Digital Trends report, published in association with Adobe, is based on a global survey of 12,795 marketing, creative and technology professionals in the digital industry across EMEA, North America and Asia Pacific. Now in i...

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Defining the GDPR Impact on Digital Advertising DEFINING THE GDPR IMPACT ON DIGITAL ADVERTISING

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May 17, 2018

The General Data Protection Regulation or GDPR is the overall regulation on the protection and handling of personal data for the European Union coming into force from May 25, 2018. No one working in digital marketing or indeed any business that deals...

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8 Ways To Build Your Brand Using Social Media 8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA

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Hopping online without a focused plan is troublesome at best and disastrous at worst. Think about the goals you want to achieve by engaging in social media. Do you want to have conversations and provide customer service? Are you a retailer looking to...

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THE MYTHS OF E-COMMERCE THE MYTHS OF E-COMMERCE

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Jun 20, 2017

The overall growth of e-business has been dramatic and will continue to be fueled by business-to-business activity. E-business offers the opportunity for businesses to establish new competitive standards by expanding distribution channels, integratin...

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How to Audit Your Account and See Where You are Losing Money HOW TO AUDIT YOUR ACCOUNT AND SEE WHERE YOU ARE LOSING MONEY

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Jul 07, 2017

As promised in just a few minutes I am going to show you exactly where you are losing money in your Google AdWords account. It doesn’t matter if you are doing it yourself or working with a large agency, I guarantee that you are losing money and...

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The Modern Marketer’s Guide to Growing an Email List THE MODERN MARKETER’S GUIDE TO GROWING AN EMAIL LIST

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Apr 25, 2018

Social media sites like Facebook and Twitter garner attention for their large user bases, yet email marketing has a much higher reach than both of them— combined. Facebook claims to have more than 1.35 billion users and Twitter has more than 27...

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DIRECT MARKETING WITH PURLS DIRECT MARKETING WITH PURLS

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Sep 20, 2017

We will discuss the benefits of direct marketing and delve into the details behind the success of inbound technologies like Marketing Automation. We’ll discuss best practices for each technique and give tips and tricks on how to get the most fr...

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How to Conquer Social Media: A Guide for Small Businesses HOW TO CONQUER SOCIAL MEDIA: A GUIDE FOR SMALL BUSINESSES

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Jan 22, 2018

You don’t need the budget or resources of a leading business-to-consumer juggernaut to conduct an effective social media marketing campaign. Small businesses can engage and acquire customers through social media, too. In fact, 3 out of 5 small ...

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Social Media Prospecting for VARs SOCIAL MEDIA PROSPECTING FOR VARS

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Feb 13, 2018

With more than one billion monthly active users on Facebook, and over 300 million monthly active users on Twitter, channel partners have more potential than ever to get their name out, spread their content, and draw more people to their sites.

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Ten Email Marketing Metrics You Can TEN EMAIL MARKETING METRICS YOU CAN'T AFFORD TO IGNORE

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Jun 20, 2017

Written based on Comm100's expertise and experience in the email marketing field, The Ultimate Guide to Email Marketing is a comprehensive and practical guide to learn tested and proven tactics for successful email marketing.

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The Importance of Market Research for Validation and Decision Making. THE IMPORTANCE OF MARKET RESEARCH FOR VALIDATION AND DECISION MAKING.

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Sep 25, 2017

Market research can also give you the foundation you need to make other pivotal shifts in your business. For example, you may find that you need to build new external partnerships to quickly adapt to technological changes (such as cloud computing, vi...

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THE MATURITY MODEL SOCIAL MEDIA MARKETING THE MATURITY MODEL SOCIAL MEDIA MARKETING

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Aug 17, 2017

Social networks reveal obstacles which may not have been anticipated from the outset. These are
obstacles which new users do not necessarily consider as they only think of the positive aspects of social networks such as the fact that they are ...

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SOCIAL MEDIA SUCCESS IN  14 STEPS WHITE PAPER SOCIAL MEDIA SUCCESS IN 14 STEPS WHITE PAPER

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Jun 24, 2015

Social media growth over the past 5 years has been explosive and has transformed our culture
and the way we communicate, shop and interact with others. Social media traffic accounts for
most of the Internet’s traffic growth, and i...

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COMPLETE GUIDE INTO TWITTER MARKETING STRATEGIES COMPLETE GUIDE INTO TWITTER MARKETING STRATEGIES

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May 02, 2018

Twitter is a micro-blogging social network that became popular thanks to its 140-character limit. It is the second most popular social networking website in the U.S. after Facebook. Twitter is finally getting traction in B2B making it a great social ...

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A B2B ECOMMERCE PLAYBOOK A B2B ECOMMERCE PLAYBOOK

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Apr 25, 2018

Any B2B companies pride themselves on building personal relationships with their customers. But as one global leader in specialized environmental services has discovered, relationship building in the B2B space is shifting rapidly.

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Crafting a Unified Cross-Channel Customer Experience CRAFTING A UNIFIED CROSS-CHANNEL CUSTOMER EXPERIENCE

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Feb 20, 2013

Businesses exist to serve customers and, ultimately, everything a business does is geared toward making money from customers in return for goods and services. Any business activity generates events that affect a customer's experience of receiving...

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WHAT IS MULTICHANNEL COMMUNICATIONS? WHAT IS MULTICHANNEL COMMUNICATIONS?

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Sep 25, 2014

Over two billion people are now connected to the Internet. They are well informed, connected and constantly ”on the move”. These people are active across many channels. They read their physical mail, log onto their emails, check their tex...

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Tracking the Omni-Channel Customer Journey TRACKING THE OMNI-CHANNEL CUSTOMER JOURNEY

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Nov 22, 2016

Today’s retailers are faced with more competition for customer loyalty than ever before. However, retailers are also equipped with new tools and technology that can be used to influence the customer journey in new ways. Gone are the days where ...

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OMNICHANNEL MARKETING AUTOMATION OMNICHANNEL MARKETING AUTOMATION

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Jan 10, 2018

Omnichannel marketing. That’s a phrase marketers and e-commerce brands have been hearing quite a bit lately. While marketers have become accustomed to hearing new industry buzzwords, and the term ‘omnichannel’ may seem no different,...

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SOCIAL MEDIA FOR B2B MARKETING SOCIAL MEDIA FOR B2B MARKETING

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Oct 25, 2017

Business-to-business (B2B) marketing is undergoing a sea change. Traditional marketing channels like television, the print media, and outdoor advertising no longer deliver the return on investment they once promised - for a simple reason: your custom...

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How to Write an Effective Technology White Paper HOW TO WRITE AN EFFECTIVE TECHNOLOGY WHITE PAPER

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Nov 22, 2014

White papers are an important part of the sales and marketing process. By effectively educating prospects, vendors can get attention and credit for this as well as follow up with a more direct sales pitch later. Creating an excellent white paper can ...

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2017 Hospital Marketing Trends 2017 HOSPITAL MARKETING TRENDS

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Oct 13, 2016

In this white paper, we’ll discuss our predictions for hospital marketing trends in 2017 and how organizations can shift their focus from illness to wellness through the use of technology, content and customer service. With population health an...

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An MMA Mobile Shopper Marketing White Paper AN MMA MOBILE SHOPPER MARKETING WHITE PAPER

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Jul 12, 2017

Despite its small size, the smartphone makes an enormous impact on the retail experience. At each stage of the buying cycle, consumers can now instantly access almost every single data point about the product they’re considering. Pricing, produ...

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Moving Toward a Digital, Customer-Centric Marketing Strategy MOVING TOWARD A DIGITAL, CUSTOMER-CENTRIC MARKETING STRATEGY

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Nov 25, 2013

Centered on the fictitious New York advertising agency Sterling Cooper, the TV series Mad Men is sometimes used as a reference point for the style, mood and changing social mores of the 1960s. It also provides a lens through which we can view the cha...

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How today’s email marketers are connecting, engaging and inspiring their customers HOW TODAY’S EMAIL MARKETERS ARE CONNECTING, ENGAGING AND INSPIRING THEIR CUSTOMERS

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Dec 12, 2013

Email continues to reign as one of the most profitable channels for marketers and a valuable touchpoint in the path to purchase. However, as most marketers today know, customers don’t see in channels, they engage with a brand. The ability for c...

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Marketing Data Technology: Cutting Through the Complexity MARKETING DATA TECHNOLOGY: CUTTING THROUGH THE COMPLEXITY

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Jan 08, 2015

This white paper would not have been possible without the significant contributions of more than 50 executive-level thought leaders—including contributors, sponsors and reviewers representing all segments of the advertising, marketing, media an...

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Multi-channel marketing’s positive impact on your ROI. MULTI-CHANNEL MARKETING’S POSITIVE IMPACT ON YOUR ROI.

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Nov 10, 2014

Using advertising, direct mail, phone and e-mail may once have been considered a sufficient approach to multi-channel marketing. With the advent of social media, the explosion of viral video sharing, the newfound ease of online surveying and text mes...

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Build More Loyal Customers with Email Marketing BUILD MORE LOYAL CUSTOMERS WITH EMAIL MARKETING

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Dec 05, 2008

Email marketing is one of the most powerful marketing tools available today. It is easy, aff ordable, direct, actionable and highly eff ective. When you add email to your marketing mix, you spend less time, money and resources than with traditional m...

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Email Marketing White Paper EMAIL MARKETING WHITE PAPER

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Jun 08, 2009

The advantages of using email are pretty clear, but email is just one (critical) part of the wider shift in the music industry’s approach to marketing. Whereas the approach of the past used to be all about getting the CD into the stores and bou...

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CRM&MARKETING WHITE PAPER GAMIFICATION… WHAT’S NEXT? CRM&MARKETING WHITE PAPER GAMIFICATION… WHAT’S NEXT?

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Aug 10, 2016

Marketers have been exploring the applications of gamification within loyalty programs, mobile apps, and in-store promotions, to name a few. The Internet of Things sheds new light on these strategies. This white paper examines the connection between ...

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The state of CONTENT MARKETING THE STATE OF CONTENT MARKETING

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Jul 17, 2013

In Early 2013, the Association for Data-driven Marketing and Advertising (ADMA) and the US-based Content Marketing Institute (CMI) conducted a survey of 216 marketers to evaluate the state of content Marketing in Australia. The findings, published in...

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How to write a white paper: a closer look at white paper definition HOW TO WRITE A WHITE PAPER: A CLOSER LOOK AT WHITE PAPER DEFINITION

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Dec 24, 2008

Hoffman’s definition of white papers is “a marketing/sales document that complements other marketing collateral by providing objective, useful information to a defined audience of prospective buyers about a particular business problem and...

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Your Guide to Email Marketing YOUR GUIDE TO EMAIL MARKETING

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Dec 01, 2010

Email marketing is proven to be one of the most cost-effective ways to reach out to your customers and prospects. Through email marketing, businesses are able to target the needs of their contacts. Sage E-marketing, powered by Swiftpage™, provi...

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A simple guide to building cross-channel interactions A SIMPLE GUIDE TO BUILDING CROSS-CHANNEL INTERACTIONS

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Jun 10, 2014

If your business is just getting started with cross-channel marketing, you’ll quickly discover that cross-channel optimization is critical to delivering highly relevant, personalized content to your customers anytime, anywhere. This white paper...

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Future Ready: Multi-Channel Distribution in Life Insurance FUTURE READY: MULTI-CHANNEL DISTRIBUTION IN LIFE INSURANCE

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Oct 10, 2016

How can you differentiate your insurance business and stay ahead of the curve? The answer lies not just in developing excellent products and services, but in delivering them to the end customer through an efficient and effective distribution network....

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The Analytics Guide to Omni-Channel Marketing THE ANALYTICS GUIDE TO OMNI-CHANNEL MARKETING

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Nov 22, 2017

For more than half a century, companies around the globe have lived and died by the four P’s: product, price, promotion and placement. Simply create a product, determine the price consumers are willing to pay for it, promote it with fanfare, an...

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Cloning Your Best Customers for B2B Marketing Success CLONING YOUR BEST CUSTOMERS FOR B2B MARKETING SUCCESS

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Oct 18, 2014

In the rapid-fire world of customer acquisition, at the end of the day, we all wish we had an endless stream of high-value prospects. So why not target those prospects whom are most likely to behave as your best customers do? Just as all prospects ar...

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Is Your B2B Marketing on the Right Track? IS YOUR B2B MARKETING ON THE RIGHT TRACK?

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Dec 20, 2017

B2B companies tend to be so focused on product development and sales that they forget to develop a proper marketing strategy. Many companies implement a few one-off marketing tactics, but then see disappointing results. The key is to build your marke...

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Building a strategic cross-channel roadmap BUILDING A STRATEGIC CROSS-CHANNEL ROADMAP

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Jun 10, 2014

Not so very long ago consumer touchpoints with a company were limited and controlled almost entirely by the company. Corporate branding efforts enjoyed a luxury called ‘time’ and a finite number of marketing channels equated to less press...

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Omnichannel marketing OMNICHANNEL MARKETING

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Oct 05, 2016

The concept of omnichannel marketing has been around for a while, and retail are still trying to refine their communications accordingly. So how can the pharmaceutical industry make use of omnichannel marketing and learn from the retail sector?

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MAKING OMNICHANNEL MARKETING WORK MAKING OMNICHANNEL MARKETING WORK

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Oct 21, 2015

Marketers face the difficult job of managing media fragmentation, handling data overload, consolidating disparate data sources and avoiding organizational misalignment. One of the biggest challenges, however, lies in understanding cross-channel custo...

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B2B Content Marketing B2B CONTENT MARKETING

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Dec 12, 2012

In the past year, content marketing has gained incredible momentum. As this topic gains mindshare, it’s fueling discussions around the web, at events, and in boardrooms. But just how well are B2B marketers achieving their goals when it comes to...

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Modern Customer Care In a Multi-Channel World MODERN CUSTOMER CARE IN A MULTI-CHANNEL WORLD

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Oct 12, 2015

The ‘Connected Customer’ has forever changed the way your customers interact with your company. Over the last several years, it has become a reality that you must provide support on the customers ‘channel-ofchoice’ or risk los...

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How to Run a Successful B2B Content Syndication Campaign HOW TO RUN A SUCCESSFUL B2B CONTENT SYNDICATION CAMPAIGN

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Jul 03, 2017

OpGen Media has built the blueprint to run a successful B2B Content Syndication campaign through lead nurturing. Just producing content isn't enough - companies must do more to educate their prospects and build authority. If you're still taki...

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Experian Cross Channel Marketing Platform EXPERIAN CROSS CHANNEL MARKETING PLATFORM

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Nov 10, 2013

The relationship between brands and customers has fundamentally changed. Whereas once there was equilibrium between customer expectations and brand fulfilment, now the balance has tipped to the extent that customer expectations goes way beyond what m...

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Identity-Driven Marketing IDENTITY-DRIVEN MARKETING

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Apr 10, 2015

Marketing Continuity is a framework for building a connected customer experience across devices, channels, and systems— beginning with identifying, collecting, storing and leveraging customer identity data. In our white paper, “Marketing ...

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Hybrid Targeted Advertising White Paper HYBRID TARGETED ADVERTISING WHITE PAPER

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Jul 10, 2015

A major shift in the way Broadcasters are managing their advertising is occurring. With the advent of fast Internet connections for so many people in the UK, EU and other regions around the world, the possibility now exists for the delivery of conten...

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WHAT IS MULTICHANNEL COMMUNICATIONS? WHAT IS MULTICHANNEL COMMUNICATIONS?

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Sep 18, 2014

Multichannel communications is all about using available technology to ensure your target audience is presented with information or the ability to react to information across multiple channels. Customers expect to receive personalized, relevant commu...

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From campaigns to context FROM CAMPAIGNS TO CONTEXT

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Nov 10, 2017

The emergence of contextual marketing In the past the average local business – whether that’s a local pub landlord or a local green grocers - would know their customers by name, what products they bought and which products they might like...

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CROSS-CHANNEL MARKETING CROSS-CHANNEL MARKETING

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Jun 17, 2015

Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms. And it’s more than simply b...

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Maximizing Marketing Insight through Big Data Analytics MAXIMIZING MARKETING INSIGHT THROUGH BIG DATA ANALYTICS

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An important use for the Intel Data Platform, built on Apache Hadoop* software, is providing insight and enabling optimization of Intel’s marketing investment. The goal is to enable near-real-time insights into marketing campaign performance an...

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Content Marketing for SEO CONTENT MARKETING FOR SEO

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Content marketing isn’t just another piece of the SEO puzzle, it’s actually a lot more important than most other elements. The majority of web traffic still comes from organic search – more than paid campaigns, social media or any o...

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THE DIGITAL TRANSFORMATION OF MARKETING THE DIGITAL TRANSFORMATION OF MARKETING

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And with those few words Wired and AT&T ushered in the world’s first display banner advertisement on October 27, 1994. In a little over two decades, not only has digital advertising emerged as the killer category for marketing, but the very...

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The EU General Data Protection Regulation (GDPR):  Steps and Resources for Marketers THE EU GENERAL DATA PROTECTION REGULATION (GDPR): STEPS AND RESOURCES FOR MARKETERS

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Nov 09, 2017

WHAT IS GDPR AND WHY IS IT IMPORTANT? The EU General Data Protection Regulation (GDPR) is the most significant change in data privacy regulation since 1995. This new regulation was designed to harmonize data privacy laws across Europe and to protect ...

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The 6 Fundamentals of Digital Marketing THE 6 FUNDAMENTALS OF DIGITAL MARKETING

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Over the last several years, we’ve had an opportunity to talk to tens of thousands of companies about their online presence. In that time, we have also seen some dramatic shifts in digital marketing strategies. When we opened our “digital...

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The Next Wave Of Digital Marketing Is Predictive THE NEXT WAVE OF DIGITAL MARKETING IS PREDICTIVE

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It is imperative that today’s companies create compelling, differentiating customer experiences through marketing. Predictive marketing changes the game for marketers: it gives firms the ability to anticipate consumers’ needs and interest...

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3 WAYS TO CREATE AN EFFECTIVE OMNI-CHANNEL MARKETING STRATEGY 3 WAYS TO CREATE AN EFFECTIVE OMNI-CHANNEL MARKETING STRATEGY

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The rise of mobile and social technologies has given way to more potential touch points for brands to reach and connect with consumers than ever before. Last year eMarketer reported that 45% of consumers prefer a combination of online, mobile, and in...

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Cracking the cross-channel code CRACKING THE CROSS-CHANNEL CODE

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If your business is just getting started with cross-channel marketing, you’ll quickly discover that cross-channel optimization is critical to delivering highly relevant, personalized content to your customers anytime, anywhere. This white paper...

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Symphony: Cross‐Media Multi‐Channel Marketing White Paper SYMPHONY: CROSS‐MEDIA MULTI‐CHANNEL MARKETING WHITE PAPER

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Marketers are looking for solutions that can help them justify marketing spend, and also to be able to track all channels, including online and offline marketing programs. In addition, they need to be able to start a dialog with their own customers i...

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The cross-channel insight imperative THE CROSS-CHANNEL INSIGHT IMPERATIVE

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Over the last ten years the consumer landscape has changed beyond recognition. In just one decade the Internet has transformed our lives in some quite extraordinary ways. Two things – social media and mobile devices, have largely driven this tr...

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AFFILIATE MARKETING WHITEPAPER AFFILIATE MARKETING WHITEPAPER

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The credit for the first affiliate marketing campaign goes to twin brothers, Jason and Mathew Olim, founders of CDNOW.com. As their business grew they established many of the internet marketing ideas that we use today such as email marketing, online ...

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Building brand loyalty in a cross-channel world BUILDING BRAND LOYALTY IN A CROSS-CHANNEL WORLD

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You’ve worked hard to win your customers’ business, but after the initial transaction, how do you ensure that they keep coming back and become loyal brand advocates? As ways in which brands can connect and engage with customers grow, so t...

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Direct Mail The Power of Relevant Communications DIRECT MAIL THE POWER OF RELEVANT COMMUNICATIONS

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By all accounts, direct mail is one of the best opportunities worldwide in print services today. And customers welcome it. Consumers prefer direct mail for receiving marketing and promotional information and direct mail gets customers attention; 81% ...

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Email lifecycle marketing EMAIL LIFECYCLE MARKETING

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The email inbox is a challenging place, both to get to, and to remain in. Despite the advances in deliverability techniques and segmentation strategy, email still poses some unique challenges. Email is a bit of a special medium, most people have got ...

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Marketing and sales fusion MARKETING AND SALES FUSION

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Marketing as a discipline has its roots in sales. Over time, due to the ambitions of the news science of marketing, the two became separate and in many cases, estranged. This White Paper explains why, in our centenary year, we believe it’s time...

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GUERRILLA MARKETING GUERRILLA MARKETING

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Guerrilla marketing can sometimes be perceived as a complex and ineffective method of marketing and is often sold as this by traditional agencies so that they can guard and protect their own methods. Unfortunately this means that it can be easy to mi...

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MARKETING WEBCASTS MARKETING WEBCASTS

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Marketing in the age of digital transformation is being subjected to fundamental changes. Old methods such as traditional print ads have been virtually eliminated as marketing instruments. Whoever wants to be in the vanguard of marketing today needs ...

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Evaluating the Effectiveness of TV Advertising in the Modern Media Landscape EVALUATING THE EFFECTIVENESS OF TV ADVERTISING IN THE MODERN MEDIA LANDSCAPE

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It’s the challenge that every modern marketer faces — where do I spend my next ad dollar? And in a multi-screen, multi-device, multichannel world, the role that TV plays in the allocation mix continues to be examined with the same level o...

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Lead Nurturing GUIDE FOR MODERN MARKETERS LEAD NURTURING GUIDE FOR MODERN MARKETERS

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At its core, lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates the needs of the buyer based on who they are (using profile characteristics like title, role, industry, and so on) an...

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The Programmatic Guide FOR MODERN MARKETERS, PUBLISHERS, AND MEDIA PLANNERS THE PROGRAMMATIC GUIDE FOR MODERN MARKETERS, PUBLISHERS, AND MEDIA PLANNERS

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It used to be that if you were an advertiser, you would simply work with your agency to define the creative strategy, see a handful of creative ideas (knowing they were pushing you their favorite all along), tell them how much you wanted to spend, an...

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BUSTING COMMON MYTHS OF MARKETING AUTOMATION BUSTING COMMON MYTHS OF MARKETING AUTOMATION

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Across industries, marketing automation is quickly moving from early adopter use to a competitive necessity for many organizations. Despite widespread use among some companies, many marketers are just beginning to adopt marketing automation within th...

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Blockchain-based advertising services in smart cities BLOCKCHAIN-BASED ADVERTISING SERVICES IN SMART CITIES

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A new technology is redefining the way we transact: blockchain has the potential to change the way we buy and sell, interact with government and verify the authenticity of everything from property titles to organic vegetables. It combines the opennes...

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Getting to Why in Multichannel Marketing Attribution GETTING TO WHY IN MULTICHANNEL MARKETING ATTRIBUTION

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As digital channels continue to become the primary communication point for more and more consumers, the success of brands will depend upon their ability to translate data generated from digital customer activity into consumer insight. Those companies...

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Tips to be Successful with Pay Per Click Advertising TIPS TO BE SUCCESSFUL WITH PAY PER CLICK ADVERTISING

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Pay Per Click marketing, the topic of this white paper, is a form of advertising that’s a sub-category of search engine marketing. PPC is a model where advertisers like you target web visitors with relevant ads when people search for particular...

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ASSESSING THE RETURN ON EMAIL MARKETING STRATEGY ASSESSING THE RETURN ON EMAIL MARKETING STRATEGY

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Email is a critical channel for marketers and consumers alike. As social media has matured, and more consumers spend time communicating with brands through other channels, many observers have incorrectly assumed that email is less popular with consum...

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REDEFINING THE ADVERTISING INDUSTRY REDEFINING THE ADVERTISING INDUSTRY

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The advertising industry – conceived in creativity and birthed in design – is at the flashpoint of redefinition or death. Technology is both causing the assault, eroding longstanding bastions of advertising business models and revenue, wh...

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How to Build a Marketing Metrics and Analytics Dashboard HOW TO BUILD A MARKETING METRICS AND ANALYTICS DASHBOARD

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B2B marketing organizations benefit in numerous ways from creating and using a marketing dashboard. A well-constructed dashboard with up to date data enables them to measure marketing’s impact on the business and communicate that impact to exec...

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Account-Based Marketing GUIDE FOR MODERN MARKETERS ACCOUNT-BASED MARKETING GUIDE FOR MODERN MARKETERS

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Oct 01, 2016

If you’re reading this guide, you’re probably a B2B marketer. If so, you probably spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Which means you’re one of a m...

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SEARCH ENGINE MARKETING IN ADDICTION TREATMENT: PLANNING FOR THE RISING COSTS OF GOOGLE™ ADWORDS SEARCH ENGINE MARKETING IN ADDICTION TREATMENT: PLANNING FOR THE RISING COSTS OF GOOGLE™ ADWORDS

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Marketing in the drug addiction treatment field is one of the most expensive propositions a company can undertake. Why is that? The primary reason is that the customer lifetime value of a person receiving addiction treatment far exceeds that of most ...

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OMNICHANNEL MARKETING EXCELLENCE STARTS WITH EMAIL OMNICHANNEL MARKETING EXCELLENCE STARTS WITH EMAIL

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Omnichannel is not just another buzzword to ignore. It’s a marketing objective, and if you don’t have a strategy in place, you’re already behind the curve; not only is it important, it also takes time. There is no omnichannel switch...

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Proven ABM Success Stories PROVEN ABM SUCCESS STORIES

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Account based marketing (ABM) can revolutionize B2B marketing. Summary Targeting Ads Web Sales Analytics Target and score accounts. Define and measure campaign goals. Personalize web and landing pages. Enable sales. Execute digital ad campaigns. Some...

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The elements of paid & organic marketing THE ELEMENTS OF PAID & ORGANIC MARKETING

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In the following pages, we’ll reveal proven approaches to boosting conversions on paid marketing and magnifying the impact of marketing spend on owned media. We’ll connect the dots between these benefits and more effective customer acquis...

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The Luxury Marketer’s Guide to Content THE LUXURY MARKETER’S GUIDE TO CONTENT

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Digital media makes it possible for consumers to experience luxury goods in an entirely new way, getting a peek at the lifestyle luxury products represent. By leveraging formats like magazines and web series, and experimenting with influencer marketi...

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B2B CONTENT MARKETING 2018 Benchmarks, Budgets, and Trends B2B CONTENT MARKETING 2018 BENCHMARKS, BUDGETS, AND TRENDS

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Team organization is similar to what was reported last year: Around half of respondents have small (or one-person) marketing/content marketing teams serving the entire organization. Respondents represented a good mix of organizational content marketi...

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Why You Need a Social Advertising Strategy WHY YOU NEED A SOCIAL ADVERTISING STRATEGY

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Social media advertising, like organic social media marketing, has become ubiquitous for marketers because of the size and quality of audiences on the leading social networks. This section will examine how to think about your paid advertising campaig...

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sociAL INFLUENCER MARKETING Do you know who your social influencers are? SOCIAL INFLUENCER MARKETING DO YOU KNOW WHO YOUR SOCIAL INFLUENCERS ARE?

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Jun 01, 2017

Micro influencers generate authentic conversations among like-minded audiences; individuals with shared connections to the micro influencer that are far more powerful than the superficial engagements and conversations you might get from a paid advert...

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What Makes a Digital Marketing Campaign Successful? WHAT MAKES A DIGITAL MARKETING CAMPAIGN SUCCESSFUL?

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Although Albert Einstein wasn’t talking about digital marketing in this quote, it is most certainly applicable to the subject. The ultimate success of a digital marketing campaign should not be solely measured by the number of people engaged or...

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Marketing Automation Simplified The Small Guide to Big Ideas MARKETING AUTOMATION SIMPLIFIED THE SMALL GUIDE TO BIG IDEAS

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Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s ...

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What Is Advertising Accountability and Why Is It Important? WHAT IS ADVERTISING ACCOUNTABILITY AND WHY IS IT IMPORTANT?

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Accountability is a simple concept. Can you do what you say you will do and take responsibility for getting it done? This is something we learn from our parents. The world makes us accountable for our actions. This gets more complicated when you look...

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Developing an effective B2B content marketing strategy DEVELOPING AN EFFECTIVE B2B CONTENT MARKETING STRATEGY

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Developing an effective B2B content marketing strategy requires an informed and coordinated approach. B2B companies should recognize how they differ from their B2C counterparts, align content investments with objectives at each point in the sales cyc...

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THE 2017 GUIDE TO DISPLAY ADVERTISING THE 2017 GUIDE TO DISPLAY ADVERTISING

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Digital advertising investment in the auto industry increased 22 percent in 2016, and is expected to jump another 17 percent in 2017. In order to thrive in today’s marketplace, your store must be visible on the web. Yet a website and social med...

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The 8 Biggest Mistakes Email Marketers Make & How to Avoid Them THE 8 BIGGEST MISTAKES EMAIL MARKETERS MAKE & HOW TO AVOID THEM

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Even the most seasoned email marketers have made mistakes. But the biggest mistake of all is not knowing what the biggest mistakes are so that you can avoid or fix them. By following the tips outlined in this guide, you’ll be well equipped to a...

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A Decentralized Affiliate Marketing and Advertising Solution A DECENTRALIZED AFFILIATE MARKETING AND ADVERTISING SOLUTION

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Foreground is the only affiliate marketing and advertising solution that connects advertisers and publishers on both the traditional Internet and the rapidly growing decentralized web (Web 3.0). Foreground solves numerous problems in the affiliate ma...

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10 Key Elements in Email Campaign Strategy & Design 10 KEY ELEMENTS IN EMAIL CAMPAIGN STRATEGY & DESIGN

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Email marketing is a powerful tool that allows you to reach thousands of people at minimal expense. It is direct, so you do not need to worry about people happening to come upon your ad, and it’s affordable, without printing and postage costs.

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2017 Email Marketing Industry Report: What 2017 EMAIL MARKETING INDUSTRY REPORT: WHAT'S DRIVING TODAY'S MARKETERS?

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Today’s marketers have to navigate an ever-changing landscape of channels, trends, and strategies to be successful – and email marketing is at the center of it all. Here are the top takeaways from the 2017 State of Email Marketing Report....

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Mobile Ad Mediation. Here MOBILE AD MEDIATION. HERE'S WHAT YOU NEED TO KNOW

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Whether you’re a brand new app with aspirations of being the next Crossy Road or an established brand like ESPN, ad network mediation is a must. This complete guide will take you through the what’s and why’s, and help you navigate t...

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Why B2B Content Strategies Are Paramount for Generating Quality Leads WHY B2B CONTENT STRATEGIES ARE PARAMOUNT FOR GENERATING QUALITY LEADS

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Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful. Sales enablement and pipeline performance remain key mandates as organizations look to better harness their content marketing...

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Developing your content marketing strategy & measuring its success DEVELOPING YOUR CONTENT MARKETING STRATEGY & MEASURING ITS SUCCESS

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Why do you need a content strategy? Done well, content strategy: Helps companies understand and produce the kind of content their audiences need. Allows organisations to develop realistic, sustainable and measurable publishing plans that keep their c...

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Marketing Kit Email Marketing MARKETING KIT EMAIL MARKETING

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Before we even start, let’s ask: Is email marketing for your small business even worth doing? Yes and no. Yes, if you do it well. No, if you take the path of mediocrity. Sure, tools can make email marketing easier, but it’ll still take ti...

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Applying Modern Digital Strategies to Business-to-Business Marketing APPLYING MODERN DIGITAL STRATEGIES TO BUSINESS-TO-BUSINESS MARKETING

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Marketing strategies have transformed quicker over the past five years than in the entire last century thanks to the evolution of Web 2.0. The use of social media, digital advertising, mobility and big data is disrupting traditional marketing methods...

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JUSTIFYING A CONTENT MARKETING BUDGET JUSTIFYING A CONTENT MARKETING BUDGET

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You’ve probably been hearing about the importance of content marketing for a number of years; so much so that the term has become ubiquitous in marketing circles, with a good reason: getting and keeping customer attention is more difficult than...

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2016 Email Marketing Metrics Benchmark Study 2016 EMAIL MARKETING METRICS BENCHMARK STUDY

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IBM Marketing Cloud’s annual report of email marketing benchmarks is back, offering marketers 25 open, clickthrough, list churn and mobile metrics to help you see where you rank, delivering more visuals so you can better understand the data, an...

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Content Marketing Success Through Deep, Ongoing Audience Understanding CONTENT MARKETING SUCCESS THROUGH DEEP, ONGOING AUDIENCE UNDERSTANDING

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One of the best feelings a marketer can have is knowing that content they created had an impact, whether it helped close a deal, maximized the success of a campaign, lit up social media in a flurry of sharing, or inspired people to think differently....

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Email Marketing in 2020 EMAIL MARKETING IN 2020

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Jan 15, 2016

Email marketing is not for the faint of heart. Whether mobile devices and wearables are redefining email design, inbox providers are redefining engagement and deliverability, or email service providers (ESPs) are redefining personalization and target...

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MARKETING PRIORITIES 2017 MARKETING PRIORITIES 2017

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In a rapidly changing media world, as marketers, we need to keep up with what is going on around us, track consumer behaviour and technology developments, and watch where the advertising dollars are moving.

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8 principles for better video content marketing 8 PRINCIPLES FOR BETTER VIDEO CONTENT MARKETING

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Video content marketing has officially exploded. According to YouTube, some 300 hours of video are uploaded to the platform every minute, while Facebook tells us that there are now four billion video views on the social network every day.

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B2B CONTENT MARKETING PLAN B2B CONTENT MARKETING PLAN

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Apr 19, 2016

You may have noticed – everything is about content these days. Content is everywhere – blogs, white papers, Infographics, ebooks… you’ve even succumbed to it yourself. Among the clutter, however, there is the opportunity to b...

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EMAIL MARKETING IN 2016 STATS AND EMERGING TRENDS EMAIL MARKETING IN 2016 STATS AND EMERGING TRENDS

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2015 is an important year as it marked a significant turn in the perception of email marketing in media and C-suite circles. This is not simply a claim; it is a trend that is supported by the evidence and recent research.

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Video Marketing for Financial Advisors VIDEO MARKETING FOR FINANCIAL ADVISORS

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Hundreds of people visit your website long before they step foot in your office – for this reason, it’s important that you engage them, earn their trust and educate them on your services in a way that resonates with them. One of the most ...

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A reward-based influencer marketing ecosystem on blockchain A REWARD-BASED INFLUENCER MARKETING ECOSYSTEM ON BLOCKCHAIN

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Oct 05, 2017

Influencer marketing is a form of marketing in which the focus is on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these i...

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Decentralized Advertising Ecosystem DECENTRALIZED ADVERTISING ECOSYSTEM

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Sep 27, 2017

Blockchain technology is rapidly changing the way applications are built and function on the Internet. Its key advantages, decentralization and security, offer tremendous potential for reordering the Internet landscape. Advertising, the blood and fue...

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THE BASICS OF PREDICTIVE MARKETING THE BASICS OF PREDICTIVE MARKETING

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Predictive marketing is a data-driven process that helps marketers identify in-market buyers earlier in the buyer journey, improve engagement throughout the entire customer lifecycle, and increase conversion rates and revenue.

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RED BOOK OF CONTENT MARKETING RED BOOK OF CONTENT MARKETING

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Yorke Communications, an Adfactors Group Company, is a specialized digital and content marketing agency, that uses content as a base to generate leads and business for our customers, across industry. Our integrated programs include digital marketing,...

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Unleashing Earned Content for Modern Marketing Success UNLEASHING EARNED CONTENT FOR MODERN MARKETING SUCCESS

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The volume of content being produced in our world today is, for lack of a better term, overwhelming. And much of that content is visual, as users share their experiences through images on platforms such as Facebook, Instagram, Pinterest, WhatsApp, an...

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CONTENT MARKETING IN THE UK 2017 Benchmarks, Budgets, and Trends CONTENT MARKETING IN THE UK 2017 BENCHMARKS, BUDGETS, AND TRENDS

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The annual content marketing survey, from which the results of this report were generated, revealed many new insights this year. We asked more questions about content marketing strategy, factors that influence content marketing success, marketers&rsq...

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Content marketing strategy in five simple steps CONTENT MARKETING STRATEGY IN FIVE SIMPLE STEPS

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Content marketing’s growing popularity and effectiveness is undoubtable. The Association for Data-driven Marketing and Advertising (ADMA) surveyed Australian marketers in 2013 and found 93% use content marketing.

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B2B Marketing Strategy by 2020: 6 Predictions for Manufacturers B2B MARKETING STRATEGY BY 2020: 6 PREDICTIONS FOR MANUFACTURERS

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Four years ago, B2B marketing was in a state of flux. Content marketing was on the rise, but marketers were still trying to convince their bosses that it could work as well as – or better than – traditional marketing at a fraction of the ...

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STATE OF B2B MARKETING 2015 STATE OF B2B MARKETING 2015

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We surveyed CXOs and senior marketing executives in companies ranging in size from under a million dollars in annual revenue to over a billion dollars, to understand the state of B2B marketing today and what marketers think could be the success recip...

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Effective B2B marketing content that will lead to sales growth EFFECTIVE B2B MARKETING CONTENT THAT WILL LEAD TO SALES GROWTH

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Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales. A company's sales strategy is only as successful as the effectiveness of the...

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THE 2017 CONTENT MARKETING FRAM 5 BUILDING BLOCKS FOR PROFITABLE, SCALABLE OPERATIONS EWORK THE 2017 CONTENT MARKETING FRAM 5 BUILDING BLOCKS FOR PROFITABLE, SCALABLE OPERATIONS EWORK

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In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 1...

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The State of Social Advertising THE STATE OF SOCIAL ADVERTISING

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Social media continues to transform how brands approach their marketing initiatives while commanding an increasing share of online dollars at a time when digital budgets are overtaking television for the first time. To assess social advertising growt...

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Technology Driven Marketing Innovation TECHNOLOGY DRIVEN MARKETING INNOVATION

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Every day new digital technologies come to market, offering point solutions for marketing functions or channels. All these solutions thrive on high volumes and high quality data. The challenge remains to connect the different solutions into an integr...

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TECHNOLOGY B2B TECHNOLOGY CONTENT MARKETING TECHNOLOGY B2B TECHNOLOGY CONTENT MARKETING

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Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer...

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Beginner’s Guide to Inbound Marketing BEGINNER’S GUIDE TO INBOUND MARKETING

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Marketing could not be more vital for your business. You could have the best product on Earth, but if you don’t know how to reach your target audience and clearly spell out the benefits of your products and services, you won’t attract the...

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INBOUND MARKETING: NOURISHMENT FOR CONTENT-HUNGRY PATIENTS INBOUND MARKETING: NOURISHMENT FOR CONTENT-HUNGRY PATIENTS

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Healthcare consumers are getting better at tuning out interruptive marketing and are actively seeking relevant information through search engines and social networks. This white paper explores how healthcare organizations can use inbound marketing to...

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Ad Mediation in Mobile Advertising AD MEDIATION IN MOBILE ADVERTISING

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This paper discusses the need of Ad Mediation Exchange in mobile advertising. It sheds light on how Ad Mediation Exchange can help publishers to generate maximum revenue, attain global coverage, and garner support for almost all mobile platforms. It ...

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Facebook Marketing Throughout the Years FACEBOOK MARKETING THROUGHOUT THE YEARS

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Marketers have been using Facebook advertising for over a decade, and its continuing popularity with consumers makes leaving the social media site seem unwise. However, according to our latest whitepaper titled Facebook Marketing through the Years, m...

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The Customer-First Future of Marketing THE CUSTOMER-FIRST FUTURE OF MARKETING

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If the new digital world demands new skills and capabilities from CMOs, it also demands new functions, roles, and responsibilities in the marketing organization. These include roles like data scientists, content directors, and ecosystem managers. Giv...

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Email Marketing in E-Commerce EMAIL MARKETING IN E-COMMERCE

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Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging chann...

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Programmatic Mobile WHITE PAPER PROGRAMMATIC MOBILE WHITE PAPER

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This white paper has summarised some key areas to address when considering how to execute mobile successfully as part of an omnichannel strategy via programmatic, whilst maximising all of the opportunities that mobile offers. Mobile is part of a comp...

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RACV Leverages Mobile Marketing Success through multi-channel marketing RACV LEVERAGES MOBILE MARKETING SUCCESS THROUGH MULTI-CHANNEL MARKETING

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RACV was looking to drive uptake and awareness of its Emergency Home Assist (EHA) product. The company had undertaken numerous promotions in the past and wanted to ‘up the ante’ on this campaign.

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Account-Based Marketing: A Practical Guide ACCOUNT-BASED MARKETING: A PRACTICAL GUIDE

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Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. If you depend on closing lengthy, multi-stakehold...

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Five Inbound Marketing Lessons From The World of Financial Services FIVE INBOUND MARKETING LESSONS FROM THE WORLD OF FINANCIAL SERVICES

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These organizations must generate demand for their offerings by educating prospects on what sets them apart from the competition. This is why we see more and more financial organizations investing in inbound marketing, content marketing and content s...

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B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide B2B PREDICTIVE MARKETING ANALYTICS PLATFORMS: A MARKETER’S GUIDE

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B2B marketers today are increasingly charged with making technology purchases that will contribute to bottom-line revenue goals. More than two thirds of B2B marketers report they are now measured on the amount of revenue generated from their marketin...

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Marketing Automation. BRING IN YOUR BUSINESS MARKETING AUTOMATION. BRING IN YOUR BUSINESS

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Within the marketing profession, Marketing Automation has become the most quoted buzzword of the year. Every marketeer swears by it and it seems to make all “problems” evaporate. But what is Marketing Automation and what does it really so...

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Content Methodology: A Best Practices Report CONTENT METHODOLOGY: A BEST PRACTICES REPORT

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For many organizations, content marketing is at a crossroads. If you’re concerned that your organization’s content marketing isn’t as effective as it could be, this report is for you. On one hand, content investment is on the rise. ...

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Guide to Email Marketing Metrics GUIDE TO EMAIL MARKETING METRICS

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Metrics are the lifeblood of the modern email marketing program. Marketers recognize the importance of measuring every aspect of their email program, to prove their effectiveness and demonstrate their impact on the bottom line. But which metrics are ...

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THE GROWTH MARKETER’S GUIDE TO EMAIL METRICS THE GROWTH MARKETER’S GUIDE TO EMAIL METRICS

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Today’s growth marketers know that it is always possible to better understand their customers. User preferences and lifetime value are not set in stone, so it’s essential to possess a spirit of self-improvement around the tools and tactic...

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State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption STATE OF MARKETING TECHNOLOGY 2017 CLOSING THE GAP BETWEEN MARTECH INNOVATION AND ADOPTION

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It’s impossible for any single marketer or company to keep up with the rapid pace of change in marketing technology these days. Since the first Walker Sands State of Marketing Technology study was published a year ago, the number of martech ven...

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Your Guide to Successful Digital B2B Marketing YOUR GUIDE TO SUCCESSFUL DIGITAL B2B MARKETING

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How does a business create sustainable and successful B2B marketing in a world that seems devoted to a primarily B2C model? B2B differs from B2C in its cycle, delivery and audience, so it’s no surprise that B2B marketers struggle when applying ...

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Emerging Trends in Email Marketing EMERGING TRENDS IN EMAIL MARKETING

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This white paper highlights the emerging trends in email marketing, which an Email Service Provider (ESP) must adopt to have better customer engagement keeping pace with the rapidly evolving technical and business landscap.

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BUILDING A KILLER CONTENT STRATEGY BUILDING A KILLER CONTENT STRATEGY

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Pick any day of the week and there’s one thing on every inbound marketer’s to-do list: creating new content. Even if you’re not the one creating, it definitely crosses your mind. Marketers used to create content only when it suited ...

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User Generated Advertising The New Media Way for Brands, Businesses, and Events USER GENERATED ADVERTISING THE NEW MEDIA WAY FOR BRANDS, BUSINESSES, AND EVENTS

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Apr 17, 2017

This white paper provides a definition and examples of an emerging form of marketing - User Generated Advertising. After reading this paper, marketers will have a good understanding of the significant benefits of user generated advertising and ways t...

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Data Driven Marketing How efficient and personalized customer dialog will work in future? DATA DRIVEN MARKETING HOW EFFICIENT AND PERSONALIZED CUSTOMER DIALOG WILL WORK IN FUTURE?

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Never before has the importance of the right handling of data been as obvious as in the last months. Donald Trump, alleged outsider and reality star became president of the most powerful country in the world and allegedly by the power of the data. A ...

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THE FUTURE OF DIGITAL VIDEO THE FUTURE OF DIGITAL VIDEO

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Here’s how good my crystal ball is. The first time I saw YouTube, I knew it would be a runaway hit. But Facebook? I just didn’t get it. Fast forward to today. Instead of trusting my gut, we did some reporting to get real answers.

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4 EASY STEPS TO VIDEO MARKETING 4 EASY STEPS TO VIDEO MARKETING

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The clue is in the title! Video marketing is just incorporating videos into your communications to promote an organisation and its activities, products and services. Studies show those integrating video into marketing channels can expect increases in...

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Social Influencers Marketing Whitepaper SOCIAL INFLUENCERS MARKETING WHITEPAPER

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Micro influencers generate authentic conversations among like-minded audiences; individuals with shared connections to the micro influencer that are far more powerful than the superficial engagements and conversations you might get from a paid advert...

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5 Critical Steps for Planning Your 2017 Marketing Budget 5 CRITICAL STEPS FOR PLANNING YOUR 2017 MARKETING BUDGET

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The first half of 2016 is over and it is time to begin planning your marketing budget for 2017. With the upcoming New Year comes a new set of challenges for marketers and next year’s budget will need to accommodate addressing those challenges.

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Introductory Guide to Video Marketing INTRODUCTORY GUIDE TO VIDEO MARKETING

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Online video is one of the fastest growing forms of content marketing. 93% of marketing professionals are already using online video for marketing and communications purposes, a rise of 12% from the previous year.This popularity in video is mirrored ...

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The State of Content & Social Strategy 2016 THE STATE OF CONTENT & SOCIAL STRATEGY 2016

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2016 has unfolded as another year of upheaval and change for content and social distribution. Distribution is becoming more and more fragmented, understanding audience interests and sentiment continues to be hard to track, and media creators and stor...

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The content marketer’s guide to social media THE CONTENT MARKETER’S GUIDE TO SOCIAL MEDIA

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Almost two decades ago, Gates wrote three famous words that have since then ruled the world of marketing: “Content Is King.” Whether you agree with him – maybe content is queen instead – content has reigned supreme ever since....

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Building Efficient and Consistent Marketing BUILDING EFFICIENT AND CONSISTENT MARKETING

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This document sets out to help senior managers understand the key steps that need to be taken to achieve consistency and efficiency in package labelling – what the challenges are, what some of the solutions might look like, and the impact of th...

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DIGITAL VIDEO Solutions for Online & Mobile Marketing DIGITAL VIDEO SOLUTIONS FOR ONLINE & MOBILE MARKETING

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In the Digital Video White Paper, we cover the following: Aligning video content strategy with the customer lifecycle, Evaluating the essential elements of content publication and syndication, Measuring and scaling repeatable video successes.

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THE MARKETER’S GUIDE TO ANIMATED VIDEO THE MARKETER’S GUIDE TO ANIMATED VIDEO

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Online video is a major asset for business marketing. Video delivers better engagement, sharing, and SEO momentum with its unique ability to cut through the digital noise of our preoccupied society. From a budgeting standpoint, video yields some of t...

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Top 10 Considerations When Selecting a Marketing Automation Platform TOP 10 CONSIDERATIONS WHEN SELECTING A MARKETING AUTOMATION PLATFORM

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If you pick the wrong platform, marketing automation can eat up a significant portion of your client’s budget, leaving less room for your agency’s retainer. You’ll want a platform built around the needs of agencies to help you creat...

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Life Beyond Promotion: Core Metrics For Measuring Marketing’s Financial Performance LIFE BEYOND PROMOTION: CORE METRICS FOR MEASURING MARKETING’S FINANCIAL PERFORMANCE

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IT’S BUDGET TIME. Marketing says it is contributing financially to the organization. Finance asks, “How?” After 30 minutes of back and forth, the stalemate ends in less than a draw. No one wins, especially the healthcare system. But...

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The Business Case for Marketing Automation THE BUSINESS CASE FOR MARKETING AUTOMATION

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Marketing automation delivers a multitude of advantages and opportunities, including improved operational efficiencies, reduced costs, marketing and sales alignment, more (and more qualified) leads, and increased revenues. To reap these – and m...

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The Marketer THE MARKETER'S GUIDE TO TRAVEL CONTENT

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Five years ago, if you wanted to travel to Thailand, you’d probably start with a Google search and a quick glance at a site like TripAdvisor. Today, however, the process of researching a trip has drastically changed. When it comes to travel, it...

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What is Marketing Automation WHAT IS MARKETING AUTOMATION

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Marketing automation is one of those loaded terms that means different things to different people. It’s the subject of a fair amount of hype and embellishment, too, which adds to the confusion. The reality is that marketing automation is a simp...

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Demand Generation 101 DEMAND GENERATION 101

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Demand generation can be a tricky term for marketers. Different people define it in different ways, and many see it as pretty much the same thing as lead generation: the process of attracting prospects, identifying them, and moving them into an organ...

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The Marketer’s Guide to User-Generated Content THE MARKETER’S GUIDE TO USER-GENERATED CONTENT

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Your customers are media-empowered and highly vocal when it comes to their brand and product preferences. They don’t simply want a say in your marketing — they want a seat at the table. The million-dollar question: How can you mobilize th...

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5 Tips to Turn Your Website into a Marketing Machine 5 TIPS TO TURN YOUR WEBSITE INTO A MARKETING MACHINE

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The Internet has profoundly transformed the way people communicate and interact with each other.   This change has also dramatically affected the business world by altering the way people shop for products, both B2B and B2C.  Ten years...

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Connecting the dots between marketing, sales and service to nimbly manage a complete customer journey CONNECTING THE DOTS BETWEEN MARKETING, SALES AND SERVICE TO NIMBLY MANAGE A COMPLETE CUSTOMER JOURNEY

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Connecting marketing, sales and service efforts into a unified fostering machine helps to prevent sales pipeline leakage and develop quality relationships with existing and prospective clients. According to a report from Forrester Research, companies...

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The Expert THE EXPERT'S GUIDE TO EMAIL MARKETING

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The subject line is a window into the content of your email. If your recipients haven’t decided whether or not to open your message based on who you are as a company, they’ll absolutely decide if they’re going to open it based on yo...

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The Practical Guide to Account Based Marketing Measurement THE PRACTICAL GUIDE TO ACCOUNT BASED MARKETING MEASUREMENT

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If you’re in B2B marketing today, Account-Based Marketing (ABM) is likely sitting somewhere in your 2016 initiatives. It’s an exciting concept but one that requires a ton of research, planning and grunt work... and that’s before you...

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Marketers: It MARKETERS: IT'S TIME TO OWN THE EXPERIENCE

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It’s time for marketers to stop describing what they do as “brand management.” Instead, as we see how “customer experience” and “brand” are becoming interchangeable, marketers should hold their heads high and...

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The Marketer’s Creative Guide to INSTAGRAM ADVERTISING THE MARKETER’S CREATIVE GUIDE TO INSTAGRAM ADVERTISING

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Instagram is a community built around creative visual inspiration. For its 400 million users and for advertisers alike, the experience of using Instagram is entirely visual. The most successful companies advertising on the platform know that creative...

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How Brands Find, Reach, and Win Consumers with Bazaarvoice and Consumer-Generated Content HOW BRANDS FIND, REACH, AND WIN CONSUMERS WITH BAZAARVOICE AND CONSUMER-GENERATED CONTENT

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How Brands Find, Reach, and Win Consumers. Shoppers aren't playing hard to get. They are hard to get. In this e-book you will learn how a diverse set of brands partnered with Bazaarvoice to successfully harness the power of consumer-generated con...

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The Future of Advertising Addressability THE FUTURE OF ADVERTISING ADDRESSABILITY

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The ethos of advertising has remained largely unchanged since the Mad Men-era. Despite some things progressing, the approach to creative and media development remains frighteningly similar. We start research, which reveals a customer need. That goes ...

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How Best-In-Class Retailers Find, Reach, and Win Consumers HOW BEST-IN-CLASS RETAILERS FIND, REACH, AND WIN CONSUMERS

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For most consumers the typical shopping experience has become more complex than ever. Shoppers are now forced to navigate a path to purchase inundated with growing product choices, endless information, and a barrage of advertising. According to marke...

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8 STEPS TO THOUGHT LEADERSHIP THROUGH CONTENT MARKETING 8 STEPS TO THOUGHT LEADERSHIP THROUGH CONTENT MARKETING

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If you’re a business executive, company leader, or entrepreneur, thought leadership matters to you. Your audience is online, and it’s consuming content to inform decisions — decisions about where to buy and who to trust. Content tha...

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How Cross-Device Marketing Works HOW CROSS-DEVICE MARKETING WORKS

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While screens have been central to consumer experience for decades, few among us – even a decade ago – could have foreseen a world in which consumers shift seamlessly throughout their daily lives from smartphone to TV to desktop to tablet...

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What makes email marketing so effective? WHAT MAKES EMAIL MARKETING SO EFFECTIVE?

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The evolution of e-mail from being just a medium to send messages to the most powerful marketing tool of our times is nothing but phenomenal. Its ability to reach, connect and engage customers through optimized marketing strategies is unparalleled. T...

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Social Media Analytics: Driving Better Marketing Decisions SOCIAL MEDIA ANALYTICS: DRIVING BETTER MARKETING DECISIONS

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Social media is growing rapidly and it offers something for everyone. With the growth of mobile technologies, the impact of social media is instant. This development has compelled marketers to take social media seriously and initiate strategies aroun...

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OPTIMIZING MARKETING SPEND FOR THE MODERN CMO OPTIMIZING MARKETING SPEND FOR THE MODERN CMO

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While the customer is increasingly the driving force behind marketing strategy and decision making, a significant shift in the general business landscape and the growing complexity of modern marketing is placing new expectations on all marketing prof...

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Top B2B Lead Gen Trends TOP B2B LEAD GEN TRENDS

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The technologies continue to evolve, but the challenges remain the same. While B2B marketers are seeing increasing success with content marketing and live events, nurturing leads throughout a long sales cycle and pinpointing exactly what moved the ne...

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2017 Budgeting: The Future of B2B Marketing 2017 BUDGETING: THE FUTURE OF B2B MARKETING

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As the holidays roll in and 2016 comes to a close, marketers are under the wire to craft smart and effective budgets and marketing plans for 2017. They continue to be under the microscope in terms of where and how they spend their budget, especially ...

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Now That Content Marketing Reigns What’s Next for Your Content Marketing Distribution Strategy NOW THAT CONTENT MARKETING REIGNS WHAT’S NEXT FOR YOUR CONTENT MARKETING DISTRIBUTION STRATEGY

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The development of a reliable and measurable marketing plan is the foundation for your company growth. Your content should solve a problem or address a challenge in a way that adds value for your audience, but if they never receive it, your company m...

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Understanding the Video Marketing Ecosystem UNDERSTANDING THE VIDEO MARKETING ECOSYSTEM

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500 hours of video content is uploaded to YouTube each minute. 3.25 billion hours of YouTube content is watched each month. Facebook now sees 100M hours of video watched per day by their approximately 1.79 billion users. There are over 300 other vide...

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10 Key Marketing Trends for 2017 and Ideas for Exceeding Customer Expectations 10 KEY MARKETING TRENDS FOR 2017 AND IDEAS FOR EXCEEDING CUSTOMER EXPECTATIONS

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Every day, we create 2.5 quintillion bytes of data.1 To put that into perspective, 90 percent of the data in the world today has been created in the last two years alone – and with new devices, sensors and technologies emerging, the data growth...

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The Five Elements of Content Marketing Success THE FIVE ELEMENTS OF CONTENT MARKETING SUCCESS

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Over the past decade, the content marketing space has dramatically evolved. Not long ago, content marketing was seen as a “nice-to-have” – and was used primarily as last-minute filler for social channels or paid campaigns. But now, ...

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THE BENEFITS AND CHALLENGES OF MARKETING AUTOMATION THE BENEFITS AND CHALLENGES OF MARKETING AUTOMATION

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Marketing automation has been a hot topic for marketing and communications professionals for quite a while already. However, most companies have not yet adopted the new technology. It seems that how marketing automation actually works in real life ha...

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An Introduction to Inbound Marketing AN INTRODUCTION TO INBOUND MARKETING

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Inbound marketing refers to marketing activities that bring in potential customers, rather than outbound marketing, which relies on marketers having to go out to get prospects' attention. In both inbound and outbound marketing, each potential cus...

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The Financial Advisor’s Digital Marketing Playbook THE FINANCIAL ADVISOR’S DIGITAL MARKETING PLAYBOOK

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A digital marketing funnel doesn’t look the same as a sales funnel, or even the same as a traditional outbound marketing funnel. Here’s a quick overview so you can understand the different pieces, the functions each serves, and how they a...

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2016 Email Marketing Trends 2016 EMAIL MARKETING TRENDS

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At the end of 2015, email marketers were focused on personalization, optimizing send times and leveraging their data based on behavioral and preference segments to drive higher ROI for the email channels. As Yes Lifecycle Marketing’s Mike Fishe...

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8 Ways Marketing Automation Can Expand Your Search Marketing Practice 8 WAYS MARKETING AUTOMATION CAN EXPAND YOUR SEARCH MARKETING PRACTICE

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Marketing automation can help you expand your expertise. There’s no doubt good paid search and SEO are worth their weight in gold. Talented search marketing agencies do a great job of generating the leads that companies can use to grow relation...

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Does Social Media Affect SEO? DOES SOCIAL MEDIA AFFECT SEO?

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One of the most heavily debated topics in marketing circles today is whether or not success on social media translates to a bump in search rankings in the major search engines. There are SEO experts firmly planted on both sides of the fence on this o...

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Email and Social Media Marketing: How to Leverage Engagement to Drive ROI EMAIL AND SOCIAL MEDIA MARKETING: HOW TO LEVERAGE ENGAGEMENT TO DRIVE ROI

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Since the beginning of the digital marketing era, social media and email have been battling for marketing mindshare and budgets. But as social networks skyrocketed in popularity, some thought it would be the end of email as we knew it. Of course, tha...

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Customer Journey Maps and Buyer Personas: The Modern Tool Kit for Marketing CUSTOMER JOURNEY MAPS AND BUYER PERSONAS: THE MODERN TOOL KIT FOR MARKETING

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Today’s buyers have more ways to interact with businesses than ever, but this increase in communication channels and platforms doesn’t necessarily translate to a positive customer experience: Only 22 percent of consumers say the average r...

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Digital Marketing that Helps Your Business Grow DIGITAL MARKETING THAT HELPS YOUR BUSINESS GROW

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The digital advertising market was worth $100.2B in 2012 and is expected to rise to $185.4B in 2017, nearly doubling in 5 years. With 29% of the total global advertising market share, digital marketing is the second largest spend after television ads...

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IS FACEBOOK ADVERTISING RIGHT FOR MY SMALL BUSINESS? IS FACEBOOK ADVERTISING RIGHT FOR MY SMALL BUSINESS?

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Facebook’s newsfeed used to function like an RSS feed - users would see all content that was published in real-time. During this time, it was extremely easy for a business to receive organic reach and engagement. This all changed, however, once...

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2016 Consumer Views of Email Marketing 2016 CONSUMER VIEWS OF EMAIL MARKETING

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For the fifth consecutive year, the team at Mapp (formerly known as email service provider BlueHornet) surveyed a panel of consumers across the United States to better understand their perspectives on actions related to email marketing. We also asked...

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B2B EMAIL MARKETING EUROPEAN LEGISLATION B2B EMAIL MARKETING EUROPEAN LEGISLATION

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The European Union might be a united area (Brexit allowing) when it comes to political and economic ideals, but as for sending B2B emails within the territory, there are still seemingly endless rules and considerations. Marketing automation is now wi...

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Inbound Marketing 101: Build a Successful Strategy INBOUND MARKETING 101: BUILD A SUCCESSFUL STRATEGY

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About a decade ago, buyers realized they could choose their own adventure when it came time to research and discover the products and services they became interested in. Rather than rely on vendors for information, buyers turned to the Internet and c...

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Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry CONTENT MARKETING 2016: STAFFING, MEASUREMENT, AND EFFECTIVENESS ACROSS THE INDUSTRY

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How can brands distance themselves from their competitors moving forward? By spending wisely to distribute content, zeroing in on the right metrics, and making sure they have the creative resources and technology in place to optimize for the next rou...

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A GUIDE TO CONTENT MARKETING FOR THE PUBLIC SECTOR A GUIDE TO CONTENT MARKETING FOR THE PUBLIC SECTOR

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Content marketing to support an organisation’s strategic priorities has become a power tool for both private and public sector teams. Done well, content marketing can inform, educate and engage audiences effectively, and ultimately impact progr...

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The State of Influencer Marketing 2017 THE STATE OF INFLUENCER MARKETING 2017

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The State of Influencer Marketing 2017 was designed to understand how B2C marketers are using influencer marketing today and how they plan to incorporate it into their plans for 2017. The findings include responses from 170 marketers across a variety...

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Metrics that matter: Marketing benchmarks and stats to create extraordinary results METRICS THAT MATTER: MARKETING BENCHMARKS AND STATS TO CREATE EXTRAORDINARY RESULTS

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For the past decade, digital channels and tools have been developing at rocket speed. Every industry has been affected and it would not be an exaggeration to say that the customer now rules and speed is the new currency of business. With an ever grow...

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Making The Most Of Inbound Marketing Efforts MAKING THE MOST OF INBOUND MARKETING EFFORTS

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Inbound marketing needs a strong marketing automation platform behind it to drive success. Otherwise, you'll feed your funnel with premature leads who go stale without a strong nurture program in place. This guide explains the role marketing auto...

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Your complete guide to email marketing success in 2017 YOUR COMPLETE GUIDE TO EMAIL MARKETING SUCCESS IN 2017

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We’ve got our hands on a feature-rich email platform that provides us with all the tools we need to deliver a cost-effective and reliable email service that delivers great results, every time. In this white paper, we draw on our experience work...

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The New Insurance Imperative: Mastering Digital Marketing THE NEW INSURANCE IMPERATIVE: MASTERING DIGITAL MARKETING

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In their quest to become more customer-centric, property and casualty (P&C) insurers are increasingly investing in digital technologies that help predict customer behaviors and engage with them on their terms. The chief marketing officer (CMO) is...

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CMO Solution Guide The Unexpected Impact of Call Conversions on Marketing ROI CMO SOLUTION GUIDE THE UNEXPECTED IMPACT OF CALL CONVERSIONS ON MARKETING ROI

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Attribution and optimizing the customer experience are now top priorities for CMOs. Smartphones have made both more challenging by driving a large and growing infux of calls into businesses. Now more than ever, shoppers want to talk to a real person,...

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The Advertiser’s Guide to People-Based Marketing THE ADVERTISER’S GUIDE TO PEOPLE-BASED MARKETING

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For all the benefts of digital technology, it’s certainly made the business of advertising much more challenging. Marketers, so closely tied to ROI, must account for every dollar spent, an increasingly complex equation as new data sources enter...

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Rethink Marketing  Automation: Build Brand Equity, Drive Demand, and Expand Customer Relationships RETHINK MARKETING AUTOMATION: BUILD BRAND EQUITY, DRIVE DEMAND, AND EXPAND CUSTOMER RELATIONSHIPS

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Demand generation has been the shiny, golden child of marketing for more than a decade. Delivering impressive numbers of leads, conversions and opportunities garners praise and promotions for marketing leaders, while on the other hand, failing to mak...

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Lead Generation and Management for SMB Sales and Marketing LEAD GENERATION AND MANAGEMENT FOR SMB SALES AND MARKETING

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B2B sales and marketing teams share a big challenge: attracting and identifying well-qualified leads, and managing those contacts through the buying process to a successful close. Marketers need to communicate internally the importance of lead genera...

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CEO PERSPECTIVE: 5 WAYS MARKETING AUTOMATION CAN OPTIMIZE & GROW YOUR BUSINESS CEO PERSPECTIVE: 5 WAYS MARKETING AUTOMATION CAN OPTIMIZE & GROW YOUR BUSINESS

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Like many of your executive peers, you may be hearing a rising chorus from your marketing team requesting additional budget so they can upgrade from an email solution to a marketing automation platform. That’s no surprise. The benefits of marke...

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The Expert THE EXPERT'S GUIDE TO EMAIL MARKETING

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Our goal at SendGrid is to make sure you have all the tools and resources you need to be the go-to person for email marketing at your organization. For this guide, rather than just tell you what works from our perspective, we decided to get advice fr...

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The Predictive Power of Three: Discovery, Scoring and Enrichment in B2B Sales and Marketing THE PREDICTIVE POWER OF THREE: DISCOVERY, SCORING AND ENRICHMENT IN B2B SALES AND MARKETING

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Today’s Sales, Marketing, and Demand Generation processes leave much to be desired. In particular, a system of record to reconcile and coordinate marketing and sales efforts is missing. Input sources live in separate silos, and they get manuall...

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The Smart Event Marketing Playbook THE SMART EVENT MARKETING PLAYBOOK

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Many event organizers would agree that the e¬ectiveness of their event marketing campaign has a profound e¬ect on the success of their event. However, building an event marketing plan of action, that is e¬ective and e cient can be di cult...

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Essential dashboards for the data-driven marketer ESSENTIAL DASHBOARDS FOR THE DATA-DRIVEN MARKETER

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We’re a small, lean team of digital marketers working hard to raise brand awareness, beat our targets, and punch above our weight on SEO, SEM, Social, advocate and content marketing. For us, staying lean while being effective across multiple di...

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Marketing Field Guide for the Customer Trailblazer MARKETING FIELD GUIDE FOR THE CUSTOMER TRAILBLAZER

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Great marketing is about putting the customer at the center of every experience and interaction with a company — across products, sales teams, and service processes. Brands like Uber, Amazon, and Fitbit all do this by delivering 1-to-1 customer...

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10 ADVERTISING OPTIONS THAT AREN 10 ADVERTISING OPTIONS THAT AREN'T GOOGLE ADWORDS

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Google AdWords has been the leading PPC network for the last 15 years because of the number of searches, sites on the GDN, and their continued leadership in the digital space. Even with this, it is easy to think AdWords should be at the forefront of ...

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The Guide to Facebook Advertising for Big Brands THE GUIDE TO FACEBOOK ADVERTISING FOR BIG BRANDS

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While many brands create pages, and run paid advertising within Facebook to promote their brand, they don’t always know where to turn to get the most value from those efforts. Utilizing your existing page and fans to help you do customer resear...

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Marketers: It’s time to own the experience MARKETERS: IT’S TIME TO OWN THE EXPERIENCE

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It’s time for marketers to stop describing what they do as “brand management.” Instead, as we see how “customer experience” and “brand” are becoming interchangeable, marketers should hold their heads high and...

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The Crisis of Inbound and the New Push Marketing THE CRISIS OF INBOUND AND THE NEW PUSH MARKETING

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There are so many misconceptions surrounding Inbound Marketing that practitioners might find it hard to work with it properly. In addition, the philosophy has to evolve — a lot has changed since 2011, when the term was coined. The mobile revolu...

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Collaboration for Effective Marketing COLLABORATION FOR EFFECTIVE MARKETING

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A new marketing campaign is kicking off to announce a major upgrade to her company’s flagship product. Liz’s team will have to work in tandem with the sales department, product experts and vendors to develop strong marketing assets for th...

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2016 State of Marketing 2016 STATE OF MARKETING

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For the third annual “State of Marketing” report, Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover:  Overall trends changing the role of marketing,  How high-performing marketing teams approach m...

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Social Media Advertising: Revenue – Development – Trends SOCIAL MEDIA ADVERTISING: REVENUE – DEVELOPMENT – TRENDS

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It‘s in the name: Social Media Advertising describes the type of advertising that places a marketing message in a social network. In recent years, the rise in mobile usage has boosted the use of social media apps, among them image-sharing apps ...

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A B2B MARKETER’S GUIDE TO CUSTOMER INSIGHTS A B2B MARKETER’S GUIDE TO CUSTOMER INSIGHTS

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Today’s B2B marketing teams have access to more data and advanced marketing technologies than ever before. But smart B2B marketers know that data and technology are only a winning combination when actionable insights drive their usage and lead ...

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Marketing Data Technology: Cutting Through the Complexity MARKETING DATA TECHNOLOGY: CUTTING THROUGH THE COMPLEXITY

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With all the talk of data in advertising and marketing circles today, you might be tempted to assume that the discipline is just emerging; that it’s a product of our digitally-centric times, no doubt the result of a breakthrough revelation&mdas...

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Peering into the Future of Digital Advertising PEERING INTO THE FUTURE OF DIGITAL ADVERTISING

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Until recently, customers were seen as an aggregate of online visitors who somehow arrived at a Web site. Targeting was limited to available knowledge of content, behavior, device, geography, etc. But with the evolution of real-time and algorithm-dri...

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2015 Content Marketing Report: 10 B2B and B2C Trends 2015 CONTENT MARKETING REPORT: 10 B2B AND B2C TRENDS

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Digital outbound marketing has become essential for the practice of science-driven content distribution, while content marketing and its close cousins in custom publishing and branded editorial have become the hallmarks of inbound marketing. But thin...

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B2B CONTENT MARKETING REPORT B2B CONTENT MARKETING REPORT

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Lead generation continues to remain the top goal for content marketing as it was in our last two surveys. However, this year, brand awareness takes second place moving up and switching spots with customer acquisition. There has been a large increase ...

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The Power of Social Media in Marketing THE POWER OF SOCIAL MEDIA IN MARKETING

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This whitepaper is set to understand how marketers are using social media to promote and grow their business. If you are among the ones who are on a mission to explore the unending opportunities in social media marketing (SMM), there's a heck of ...

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CONTENT MARKETING for MINISTRIES 101 CONTENT MARKETING FOR MINISTRIES 101

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According to the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with t...

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Expert’s Guide to Email Marketing EXPERT’S GUIDE TO EMAIL MARKETING

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That said, the next major email marketing trend is already beginning take hold: automation. Automation enables you to combine a number of the initiatives above into a single process— freeing you up to focus on strategy and campaign development....

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Bridging the Customer Journey across the Physical and Digital Worlds BRIDGING THE CUSTOMER JOURNEY ACROSS THE PHYSICAL AND DIGITAL WORLDS

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People today shop online, but most still prefer to complete their purchases in a physical location. In fact, nearly 3 out of 5 consumers in the US made their last purchase in a physical store.1 Getting better insight into this complex digital-to-phys...

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Your Email Profits - 3 Simple Steps to Building Your Profitable Email Marketing Business YOUR EMAIL PROFITS - 3 SIMPLE STEPS TO BUILDING YOUR PROFITABLE EMAIL MARKETING BUSINESS

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The system in this eBook is refined and time tested and has worked for decades for people just like you. 

This eBook includes:

  • Anthony's first million dollar business
  • ...

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Your Guide To Create Professional Documents on Word YOUR GUIDE TO CREATE PROFESSIONAL DOCUMENTS ON WORD

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Writing a decent report or document can be a lot harder than you'd think. In fact, most people can't. People proudly create documents rigged with unnecessary enters, a jumble of different font types and pictures that jump around the document if you <...

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Your Localization Strategy: Identifying a Best-Fit Localization Partner YOUR LOCALIZATION STRATEGY: IDENTIFYING A BEST-FIT LOCALIZATION PARTNER

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With a variety of billing strategies and discount models available, this insightful white paper from Jonckers Translation and Engineering examines different approaches to sourcing projects to maximize budgets and efficiencies based on your needs acro...

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5 Keys for Creating Awesome Content 5 KEYS FOR CREATING AWESOME CONTENT

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A key source of that consumer content comes from social influencers, those with loyal audiences on Facebook, Twitter, Pinterest, Instagram, YouTube, and Vine. Find the influencers and social media personalities who fit your marketing objectives and ...

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7 Key Influencer Marketing Strategies for Food Brands 7 KEY INFLUENCER MARKETING STRATEGIES FOR FOOD BRANDS

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The exploding industry is attracting millions of dollars from brands and agencies looking for solutions that help them scale the creation and distribution of consumer content. Food and beverage brands are uniquely poised to have better success with d...

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Why Website Personalization Matters WHY WEBSITE PERSONALIZATION MATTERS

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Offline personalization is everywhere and used to increase revenue by focusing on customer service, personal advice and the approach that every customer is unique. This white paper answers the three main concerns:


Why Your Audience Feasts on Social Integration WHY YOUR AUDIENCE FEASTS ON SOCIAL INTEGRATION

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We asked hundreds of people about their attitudes, opinions, and beliefs when it comes to brands integrating social media into their marketing efforts. The results were astounding!

You will learn:

  1. The principles you can use today to bui...

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Wiley WILEY'S BRAND MARKETING BOOK BUNDLE -- A FREE 141 PAGE SAMPLER

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This Wiley e-book bundle includes selected materials from 5 recently published titles in Wiley's expansive catalog of titles. The material that is included for each selection is the book's full Table of Contents...

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Wiley WILEY'S MODERN MARKETING BOOK BUNDLE -- A FREE 163 PAGE SAMPLER

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This Wiley e-book bundle includes selected materials from 6 recently published titles in Wiley's expansive catalog of titles. The material that is included for each selection is the book's full Table of...

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Wiley WILEY'S SALES BOOK BUNDLE - A FREE 128 PAGE SAMPLER

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This Wiley e-book bundle includes selected materials from 5 titles in Wiley's expansive catalog of titles. The material that is included for each selection is the book's full Table of Contents as well as a full sam...

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Win More Customers with CRM in Social Media WIN MORE CUSTOMERS WITH CRM IN SOCIAL MEDIA

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That's why it's critically important to expand your customer relationship management strategy to engage social customers. So where do you start? How do you get people to like and trust you enough to do business with you in a Web 2.0 world?

Fin...

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You YOU'VE HEARD OF CANDY CRUSH, NOW CHECK OUT CRM CRUSH!

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We understand that many small businesses are "addicted" to doing business inefficiently - they want to be more efficient or productive, but it's a struggle to break a habit and try something new.  In ...

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Your Complete Snapchat Playbook YOUR COMPLETE SNAPCHAT PLAYBOOK

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This guide is full of creative ideas you can use today!

Learn what to snap:

  • Generically 
  • Throughout the day/week
  • Throughout the month/year

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Whiteboard Selling: Empowering Sales Through Visuals--Free Sample Chapter WHITEBOARD SELLING: EMPOWERING SALES THROUGH VISUALS--FREE SAMPLE CHAPTER

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Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Free your sales force from relying on sl...

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Why Business Acumen Wins More Sales WHY BUSINESS ACUMEN WINS MORE SALES

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Selling is getting tougher for sales professionals. They must now have the business knowledge to help customers achieve their financial goals.

Read this new white paper, "Why Business Acumen Wins More Sales," to learn how business acumen gives...

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Why Customer Experience is the Ultimate Marketing Tool WHY CUSTOMER EXPERIENCE IS THE ULTIMATE MARKETING TOOL

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In customer service and, more importantly, in marketing, communicating with your customer means anticipating their wants, needs, and problems even before they arise.

Get this business paper to learn how to:


Why Social Marketing Will Deliver a Positive ROI for Your Brand WHY SOCIAL MARKETING WILL DELIVER A POSITIVE ROI FOR YOUR BRAND

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For marketing professionals, the most pressing question in the social media marketing industry revolves around ROI. “What is the return on investment of my social media initiatives?” “What is the value of a social Facebook fan or Tw...

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Why the Smartest Marketers Have External Writing Teams WHY THE SMARTEST MARKETERS HAVE EXTERNAL WRITING TEAMS

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A successful content strategy includes many moving parts: content planning, content creation, content promotion, measuring performance and optimizing for success. With so much to do, it's no surprise the majority of marketer's feel they lack time. To...

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What to Look for in a Call Center:  A Free Guide on Making the Right Choice WHAT TO LOOK FOR IN A CALL CENTER: A FREE GUIDE ON MAKING THE RIGHT CHOICE

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The purpose of this guide is to answer your questions about call centers, what types of services they perform, which of the various types of call centers your business might need, and how to select the ideal call center for your business. InsideUp wi...

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What Your Outsourcer Should Tell You About Hiring Contact Center Agents: A Client WHAT YOUR OUTSOURCER SHOULD TELL YOU ABOUT HIRING CONTACT CENTER AGENTS: A CLIENT'S GUIDE

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Are you exploring outsourcing for the first time? Or perhaps you’re looking for a better alternative to your current contact center vendor? Either way, the idea of trusting someone else to take care of your customers...

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What WHAT'S IN A NAME?

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Here are several qualities that help make a great business name:

  • The name is meaningful and says something about who you are and what you do.
  • It’s future...

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When ROI Matters Most, Discover New Marketing Technologies for Displaying Physical Products at Trade Shows WHEN ROI MATTERS MOST, DISCOVER NEW MARKETING TECHNOLOGIES FOR DISPLAYING PHYSICAL PRODUCTS AT TRADE SHOWS

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Despite overwhelming evidence proving the economic benefits of increasing marketing expenditures during a recession, budgets are under significant scrutiny as trade show and event teams are being asked to "do more with less." And while line-items for...

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When to Pilot Your Outsourced Customer Support Program WHEN TO PILOT YOUR OUTSOURCED CUSTOMER SUPPORT PROGRAM

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Executing on in-house efforts for customer service can be difficult; it takes the right background and continual hiring and training, not to mention complex IT systems to support and workforce management issues. You may al...

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When You Can WHEN YOU CAN'T TRANSLATE EVERYTHING: MANAGING TRANSLATION EXPECTATIONS

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But just because you can't translate everything doesn't mean you can't have successful local websites. The key to success is in setting and managing language expectations for your customers.

Read this eBook for tips on how to make the most of ...

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Which CMS Is Right For Me? WHICH CMS IS RIGHT FOR ME?

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If you're wondering which CMS is the right one for your organization, this comprehensive guide will take you through the various options available, detailing the pros and cons of each. Download "Which CMS is Right For Me?" and learn:


Website Redesign and Search Engine Optimization â?? Keys For Success WEBSITE REDESIGN AND SEARCH ENGINE OPTIMIZATION Â?? KEYS FOR SUCCESS

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Now is a great time to examine your Web site and decide if it is due for a redesign. It could be as simple as a graphical facelift or as robust as a ground-up rebuild. This can be a frightening endeavor when Search Engine traffic is added to the equa...

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Weighing the Pros and Cons of Cross-Trained Contact Center Agents WEIGHING THE PROS AND CONS OF CROSS-TRAINED CONTACT CENTER AGENTS

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One of the fundamental questions that gets asked in the call center services procurement process is: will we have a dedicated team of agents or will they be shared? It’s a great question and seems pretty straightforw...

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What Facebook WHAT FACEBOOK'S PAGE CHANGES MEAN FOR THE 'REST OF US'

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For a complete breakdown of each of these changes and how to leverage them, check out this article. And for a better understanding of how these changes impact brands that advertise on the platform, Michael Lazerow of Buddy Media delivers a very eloqu...

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What High Quality Outbound Sales Reps Look Like WHAT HIGH QUALITY OUTBOUND SALES REPS LOOK LIKE

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Having an amazing outbound sales rep working can be a game changer. As he or she turns warm leads into opportunities, your sales team finalizes deals faster. That rare person not only greases the wheels of your sales mecha...

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What is Content Marketing? (For the Efficient Marketer) WHAT IS CONTENT MARKETING? (FOR THE EFFICIENT MARKETER)

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This white paper, brought to you by Opentopic, will help both experienced and non-experienced marketers understand what content marketing is, how to approach the content creation and curation mix as well as illustrate how great content marketing does...

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What is Sales Enablement? A Modern Definition for B2B Sales. WHAT IS SALES ENABLEMENT? A MODERN DEFINITION FOR B2B SALES.

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Sales enablement is a relatively new idea in the B2B sales industry. Because it’s so new, the definition of sales enablement is still evolving. Every day sees the advent of new technologies or strategies that revolut...

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What the Plus! Google + for the Rest of Us WHAT THE PLUS! GOOGLE + FOR THE REST OF US

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After using Google+ for a few months, Guy Kawasaki decided to write this book to explain “what the plus” make Google+ as special as Macintosh.

Topics Include:


What to Do When Social Media / Web Marketing Fails to Net New Clients for an Insurance Agency / Financial Advisors WHAT TO DO WHEN SOCIAL MEDIA / WEB MARKETING FAILS TO NET NEW CLIENTS FOR AN INSURANCE AGENCY / FINANCIAL ADVISORS

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This classified briefing cites the faults with social media / web marketing for financial advisors / insurance agencies and then what to do that 80 percent of the industry ignores / does not understand.

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Voicemail Evaluator Cheat Sheet VOICEMAIL EVALUATOR CHEAT SHEET

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Listen to the salesperson’s message as if you were a prospect. Imagine that you’re crazy-busy and have to be at a meeting in five minutes. Then, provide honest feedback to the salesperson.

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Want In-Store Pickup for Your Online Store? WANT IN-STORE PICKUP FOR YOUR ONLINE STORE?

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In this Shopatron white paper, In-Store Pickup Made Easy, you will learn the pros and cons of in-store pickup variations, as well as best practices and common obstacles faced when trying to implement an in-store pickup program.

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Web 2.0: Engaging Customer Passion WEB 2.0: ENGAGING CUSTOMER PASSION

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This white paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching visitors' passion and to figure out the "best fit" for the new opportun...

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Web Presence Management: The Ultimate Guide WEB PRESENCE MANAGEMENT: THE ULTIMATE GUIDE

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Digital marketers are breaking their reliance on paid media. They're learning how to listen to what their customers want and really speak their language. They're learning how to be intentional about putting the right content in front of the right cus...

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Viewing CRM as Change Management: A Best Practices Guide VIEWING CRM AS CHANGE MANAGEMENT: A BEST PRACTICES GUIDE

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A culture of customer engagement is a hallmark of organizations with high Customer Relationship Quotients.

Download this complimentary white paper to learn best practices around building a culture of customer engagement and managing the change...

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VIM Keyboard Shortcuts Cheat Sheet VIM KEYBOARD SHORTCUTS CHEAT SHEET

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The Vim editor is a command-line based tool that's an enhanced version of the venerable vi editor. Despite the abundance of graphical rich text editors, familiarity with Vim will help every Linux user — from a...

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Virtual Trade Show Technologies that VIRTUAL TRADE SHOW TECHNOLOGIES THAT 'WOW'

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From the CMO down, marketers are challenged to do more with less across all channels; namely at trade shows. In this white paper, learn how virtual 3D product demonstrations are being used to WOW booth prospects and eliminating product-shipping and d...

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Vision Systems Design VISION SYSTEMS DESIGN

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Vision Systems Design gives machine vision systems and image processing professionals their own magazine that focuses 100% on designing or integrating image-capture, processing, storage, transmission or output products for a wide range of scie...

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Visually VISUALLY 'SHOWING' YOUR PRODUCT STORY

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Describing product pain points without a visual is difficult, and having a product at every sales engagement is near impossible. In this white paper, learn how interactive marketing tools show your product story on iPads, laptops, websites and touch-...

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Voice of the Customer: Big Data as a Strategic Advantage VOICE OF THE CUSTOMER: BIG DATA AS A STRATEGIC ADVANTAGE

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It's time to learn how to do more with your feedback and operational data. As customers increasingly use new technology tools and interaction channels to engage businesses (and one another), the role of Voice of the Customer programs has elevated to ...

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Voice of the Customer: Big Data as a Strategic Advantage VOICE OF THE CUSTOMER: BIG DATA AS A STRATEGIC ADVANTAGE

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It's time to learn how to do more with your feedback and operational data. As customers increasingly use new technology tools and interaction channels to engage businesses (and one another), the role of Voice of the Customer programmes has elevated t...

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Voice of the Customer: The New Digital Frontier VOICE OF THE CUSTOMER: THE NEW DIGITAL FRONTIER

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This new white paper will show you how!

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Using Social Media as a Customer Service Platform USING SOCIAL MEDIA AS A CUSTOMER SERVICE PLATFORM

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Read how your company can successfully integrate smart monitoring and customer service practices into your business thus saving time and money. Learn this and more in the white paper “Customer Service Evolved”. In this white paper ...

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Using YouTube: From Consumption to Production USING YOUTUBE: FROM CONSUMPTION TO PRODUCTION

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YouTube is unique from most other forms of media because it allows people using the service to both view content and create it. Becoming a content creator doesn't require any special permission.

This 24 page guide will be dealing with both sid...

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Video Strategy Framework: Maximizing the Return on Your Online Video Investments VIDEO STRATEGY FRAMEWORK: MAXIMIZING THE RETURN ON YOUR ONLINE VIDEO INVESTMENTS

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This detailed white paper presents the Video Strategy Framework, a collection of business considerations and best practices for all eight aspects of a complete online video strategy: Mix, Quantity, Quality, Discovery, Distribution, Devices, Monetizat...

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Video: The New ROI Star of Marketing VIDEO: THE NEW ROI STAR OF MARKETING

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As a critical part of the content marketing mix, video not only appeals to your target market, but it also offers powerful viewer engagement data to use in combination with your Marketing Automation Platform (MAP) and CRM systems.

Topics explo...

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Videos and Images Take Brand Engagement to the Next Level VIDEOS AND IMAGES TAKE BRAND ENGAGEMENT TO THE NEXT LEVEL

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Platforms like Instagram, Pinterest, and Vine are growing rapidly. In fact, an ever-growing body of research demonstrates that user-generated content, particularly visual content such as images and video, is shared more frequently than text-only cont...

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View From the Top: An Inside Look at How People in Power See and Shape the World--Free Sample Chapter VIEW FROM THE TOP: AN INSIDE LOOK AT HOW PEOPLE IN POWER SEE AND SHAPE THE WORLD--FREE SAMPLE CHAPTER

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View from the Top brings readers inside the corridors of power and relates the personal stories and powerful findings from the Platinum Study, a groundbreaking study of 550 elite American CEOs, senior government leaders...

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Understanding, Leveraging & Maximizing LinkedIn -- Free 42 Page Excerpt UNDERSTANDING, LEVERAGING & MAXIMIZING LINKEDIN -- FREE 42 PAGE EXCERPT

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Imagine finding the perfect job and developing several thousand new business and social networking contacts by simply maximizing your presence on an online network! With Neal Schaffer's comprehensive and unique Underst...

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UniCredit Monitors 1,000 Apps from One Platform UNICREDIT MONITORS 1,000 APPS FROM ONE PLATFORM

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UniCredit Business Integrated Solutions (UBIS) runs approximately 1,000 applications on a variety of different operating platforms. Collecting, storing and analyzing this data is critical to successfully troubleshoot issues, identify security concern...

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Unlock Sales and Marketing Alignment Through the Power of Content Marketing UNLOCK SALES AND MARKETING ALIGNMENT THROUGH THE POWER OF CONTENT MARKETING

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In this eBook, we will break down all the necessary steps, provide industry leading expertise and present an actionable guide on how to drive alignment between Sales and Marketing. The eBook topics include:

  • Why Sales and Marketing alignment st...

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Unlocking Your IT Data with User-Driven BI UNLOCKING YOUR IT DATA WITH USER-DRIVEN BI

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Read this white paper and learn how to empower sales professionals and managers with easy-to-use yet powerful tools that address the challenges of agility, speed and innovation. These solutions can provide easier access to data than generally availab...

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Unstoppable Facebook Traffic UNSTOPPABLE FACEBOOK TRAFFIC

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Facebook is the leading social media platform with almost 1 Billion users spending hours on the site. When it comes to online marketing through Facebook, having your own profile page isn’t enough if you want to be su...

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Use KANA SEM to Take the Pain Out of Assisted-Service USE KANA SEM TO TAKE THE PAIN OUT OF ASSISTED-SERVICE

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Think about the agents in your contact center and the agents who handle Web chat. What if any agent could take any call? What if your agents could follow the right process, just as you had envisioned it? What if your agents didn't have to alt_tab thr...

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Twitter User Guide -- Useful Commands and Shortcuts TWITTER USER GUIDE -- USEFUL COMMANDS AND SHORTCUTS

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One of the best social networking sites is Twitter. The only problem with it is that it just does so many things. While most know how to do the basics on Twitter, there exists some useful commands and keyboard shortcuts that ...

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Understand the Elements of a Great Digital Experience UNDERSTAND THE ELEMENTS OF A GREAT DIGITAL EXPERIENCE

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As marketing efforts shift from traditional approaches to digital sources— such as search, social and mobile—marketers face a growing challenge: to deliver digital experiences that are consistent with their brands, easy to control and upd...

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Understand the Hidden Costs of Salesforce Before It UNDERSTAND THE HIDDEN COSTS OF SALESFORCE BEFORE IT'S TOO LATE

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Sometimes you just don't know what you're in for. Everything starts fine... He's so charming. She's so alluring. The whole thing seems so promising. It will be beautiful. Intimate. Lots of give and take. A real partnership.

But then things sta...

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Understand Your Buyers: Structuring Your Buyer Persona Interview UNDERSTAND YOUR BUYERS: STRUCTURING YOUR BUYER PERSONA INTERVIEW

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Understand your buyers & close the gaps between marketing and sales. Use these tips for structuring your buyer persona interview.

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Turning on Beacons: 5 Marketing Challenges TURNING ON BEACONS: 5 MARKETING CHALLENGES

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Mobiquity's new white paper uncovers the top 5 challenges that marketers need to be aware of when considering beacon technology. As with any emerging technology, beacons can have a major impact on your business, especially with regards to customer an...

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Turning Social Feeds Into Business Leads TURNING SOCIAL FEEDS INTO BUSINESS LEADS

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Social media represents an important marketing frontier for the automotive industry. Ninety-four percent of millennial car buyers—the industry’s largest and fastest-growing demographic—gather information ...

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Twitter for Business: Everything You Need to Know TWITTER FOR BUSINESS: EVERYTHING YOU NEED TO KNOW

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Want to be a tactful tweeter? Here's everything you need to know about the social networking platform.

Twitter is a social networking platform through which users can share short messages...

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Top Ten Reasons to Move Your Contact Center Operations to the Cloud TOP TEN REASONS TO MOVE YOUR CONTACT CENTER OPERATIONS TO THE CLOUD

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In this eBook, we will examine the idea thoroughly, and present the 10 reasons you need to move your contact center operations to the cloud, today.

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Top Tools for Optimizing Your Sales Team TOP TOOLS FOR OPTIMIZING YOUR SALES TEAM

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This eBook outlines some key software tools you can add to your Sugar deployment to make everyone in your sales team a top performer.

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Top Tools for Optimizing Your Sales Team TOP TOOLS FOR OPTIMIZING YOUR SALES TEAM

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This eBook outlines some key software tools you can add to your Sugar deployment to make everyone in your sales team a top performer.

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Transforming Field Service Operations with Mobility TRANSFORMING FIELD SERVICE OPERATIONS WITH MOBILITY

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Field service teams are a huge asset, and yet many still operate with inefficient paper-based processes for work orders, inventory and parts management, as well as customer billing and payments. Download Transforming Field Service Operations: Driv...

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Translation Without the Headaches TRANSLATION WITHOUT THE HEADACHES

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But staying on top of translation processes, tools, and vendors can be fraught with headaches: tedious inefficiencies, lack of visibility, and harmful delays. Fortunately, translation doesn't have to be so difficult. There are proven steps you can ta...

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Treat Your Customers Better with Best of Breed Content Management Systems TREAT YOUR CUSTOMERS BETTER WITH BEST OF BREED CONTENT MANAGEMENT SYSTEMS

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Providing superior customer experiences requires a number of tools and systems as you'll see in this white paper, but the CMS is by far the most important piece. Selecting the right CMS is pivotal to success in providing compelling customer experienc...

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Tumblr for Business: Everything You Need to Know TUMBLR FOR BUSINESS: EVERYTHING YOU NEED TO KNOW

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Tumblr may be new territory to many Internet users, but the platform actually launched in February 2007 by then-20-year-old founder David Karp. According to Tumblr, the network has since grown to host over 200 million blog...

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Turning Leads into Sales for Salesforce.com users with Integrated Voice, Messaging in Salesforce.com CRM TURNING LEADS INTO SALES FOR SALESFORCE.COM USERS WITH INTEGRATED VOICE, MESSAGING IN SALESFORCE.COM CRM

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Ribbit for Salesforce increases mobile productivity and strengthens customer relationships through the power of voice.

  • Learn how sales teams can use integrated voice, messaging, and automated voice-to-text transcription to increase sale...

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Top Six Tips for Achieving Sales & Marketing Alignment through Enterprise Social Networking TOP SIX TIPS FOR ACHIEVING SALES & MARKETING ALIGNMENT THROUGH ENTERPRISE SOCIAL NETWORKING

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In the Top Six Tips for Achieving Sales & Marketing Alignment through Enterprise Social Networking eBook, you'll discover how knowledge sharing tools can help salespeople sell better and faster – resulting in immediate revenue and...

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Top 5 Reasons Member Groups Are Developing Affinity For LifeLock TOP 5 REASONS MEMBER GROUPS ARE DEVELOPING AFFINITY FOR LIFELOCK

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Find out 5 key reasons to offer a non-dues, revenue generating program to your organization's members.

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Top 6 Reasons Why REVVY CPQ Outperforms Sequential Rules Engines TOP 6 REASONS WHY REVVY CPQ OUTPERFORMS SEQUENTIAL RULES ENGINES

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In Order to corral complexity most CPQ Solutions on the market today utilize simple sequential rules engines as the backbone for their solutions. The REVVY Configuration Engine Leverages a more sophisticated approach than these rules engines. This me...

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Top 10 Productivity Problems Marketing Teams Face and How to Solve Them TOP 10 PRODUCTIVITY PROBLEMS MARKETING TEAMS FACE AND HOW TO SOLVE THEM

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In today's fast-paced marketing environment, you are constantly being asked to increase productivity, report on what you're working on, when it'll be done and what's next. At the same time there are frequent interruptions and new work requests while ...

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Top 10 Reasons Companies are Investing Heavily in Sales Enablement TOP 10 REASONS COMPANIES ARE INVESTING HEAVILY IN SALES ENABLEMENT

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Thousands of forward-thinking organizations are seeing success with their Sales Enablement programs and technologies. CSO Insights reported that organizations with a Sales Enablement function in place experienced a 8.2% higher revenue attainment than...

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Top 10 Trends in Email, Mobile & Social Marketing TOP 10 TRENDS IN EMAIL, MOBILE & SOCIAL MARKETING

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This white paper discusses developments in technology, such as social media, mobile usage and cloud services and offers practical advice on how to take advantage of these upcoming trends and ensure marketers are at the forefront of multi-channel stra...

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Top 12 Things to Look for in a Great Mobile Chat Solution TOP 12 THINGS TO LOOK FOR IN A GREAT MOBILE CHAT SOLUTION

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Smartphones already play a key role in your customers' lives but how are you using mobile to solve business needs? When your customers reach for their mobile devices, can they connect with you via your mobile site or mobile app? If you're like most p...

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Top 15 Free PR Ideas to Grow Your Online Business TOP 15 FREE PR IDEAS TO GROW YOUR ONLINE BUSINESS

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You know you've got something that's going to totally rock the industry, but the problem is that no one else knows about it.

Marketing your product is essential if yo...

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Top 5 Facebook Annoyances and How to Fix Them TOP 5 FACEBOOK ANNOYANCES AND HOW TO FIX THEM

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Facebook changes features like Kim Kardashian changes husbands. Just when users get comfortable with the latest iteration of “New Facebook,” Zuckerberg and company go and change something else, drawing the i...

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Top 5 Marketing Models TOP 5 MARKETING MODELS

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This eBook describes five essential marketing models that will aid you in constructing your marketing campaigns, developing marketing plans that meet your organizations strategic goals. These different model...

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Top 5 Marketing Principles TOP 5 MARKETING PRINCIPLES

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This eBook describes five essential marketing principles that you can use in developing a marketing plan that meets the strategic needs of your organization. These tools and techniques will also assist you when d...

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Top 5 Marketing Reports in Salesforce to Align Sales & Marketing TOP 5 MARKETING REPORTS IN SALESFORCE TO ALIGN SALES & MARKETING

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Marketing and sales are part of the same demand generation team in most companies, but sometimes it doesn't feel like it. Keeping marketing and sales in alignment is a tough task because too often marketing's data is siloed in a marketing automation ...

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Tips To Win More Small Business Accounts TIPS TO WIN MORE SMALL BUSINESS ACCOUNTS

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There are over 30 million small businesses employing over 80% of the country. In this blog you will learn six short and easy steps on how to interact and develop new accounts from small businesses. How do you present ...

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Tips, Tools, and Templates to Help You Build Your Content Marketing Strategy TIPS, TOOLS, AND TEMPLATES TO HELP YOU BUILD YOUR CONTENT MARKETING STRATEGY

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Are you looking for help to develop your content marketing strategy?

This eBook includes:

  • The key factors for content marketing success
  • The core components of a content mar...

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Today @ Target Marketing TODAY @ TARGET MARKETING

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Today @ Target Marketing covers the gamut of top direct marketing issues, from database marketing and creative to e-commerce, lists, telemarketing, B-to-B, privacy and more.

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Top 10 Agency TOP 10 AGENCY 'MUST HAVES' FOR MARKETING AUTOMATION

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Marketing agencies have unique needs in choosing tech solutions for themselves and their clients. 

Discover 10 key questions you should ask marketing automation vendors before ...

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Tips for Stretching Your Content Marketing Dollars TIPS FOR STRETCHING YOUR CONTENT MARKETING DOLLARS

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Regardless of your marketing budget, you can always learn new ways to stretch your dollars and increase your return on investment. You can quickly create a content marketing empire to be reckoned with by being smart and th...

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Tips To Skyrocket Your Retargeting TIPS TO SKYROCKET YOUR RETARGETING

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Retargeting can be a very effective and low-cost way to get some extra conversions from your incoming traffic.

But, at what cost and why many remarketing campaigns fail to provide an ROI?

In this guid...

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Three Reasons Your Brand Doesn THREE REASONS YOUR BRAND DOESN'T HAVE MORE FACEBOOK FANS

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The value of Facebook as a marketing communications tool is now indisputable. Brands are beginning to increase their advertising investment in the platform, some as much as 10 times of last years spending. Additionally, companies are focusing more ef...

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Three Secrets to Implementing an Outsourced Customer Service Program THREE SECRETS TO IMPLEMENTING AN OUTSOURCED CUSTOMER SERVICE PROGRAM

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Choosing an outsourced customer service provider is a lengthy process loaded with informal conversations as well as the more formal call center RFP process. Here are three tips to help you through the process.

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Three Ways to Improve Your Website Traffic Quality THREE WAYS TO IMPROVE YOUR WEBSITE TRAFFIC QUALITY

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If you're not attracting the right kinds of prospects to your site, it's time to learn how! This new guide Three Ways to Improve Your Website Traffic Quality offers actionable tips for attracting better leads through paid search marketing. Aft...

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Thriving after Facebook THRIVING AFTER FACEBOOK'S REACH DECLINE

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It is now harder than ever to reach your audience online: new channels are fragmenting audiences, Facebook's organic reach has declined to as low as 2%, and impressions of branded content are declining.

So what's a brand to do? This eBook wil...

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Timeless Branding TIMELESS BRANDING

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When it comes to branding, learn the importance of:

  • The communication gap
  • Information advantage
  • Relationships
  • Strong internals
  • Knowing your priorities
  • Simplicity and core ...

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The Ultimate WordPress Guide THE ULTIMATE WORDPRESS GUIDE

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This guide is exclusively for new bloggers who want to set up their blog on a WordPress platform.

For existing WordPress bloggers, there are also pro tips that you should start implementing r...

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The US Contact Center Decision-Makers THE US CONTACT CENTER DECISION-MAKERS' GUIDE 2015: THE MOBILE CHAPTER

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With the rapid growth of smartphone users, the mobile customer is relevant to every organization, in every vertical market, in every geography of the world. This chapter discusses what it means to offer mobile customer service for both businesses and...

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The Video Marketing Handbook THE VIDEO MARKETING HANDBOOK

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The Video Marketing Handbook covers everything from video production through to optimizing and tracking your video's performance. Vidyard has partnered with experts to bring you an incredible resource packed with inspiring examples and proven best pr...

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