RESOURCES

whitepaper

Dec 14, 2019

The “wealth effect” the idea that consumer and business spending goes up with increases in stock prices, could taper with a downturn in the stock market. With the upcoming political year, it is highly likely that investors will cash out of some of their returns in early 2020, which could...

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Nov 25, 2019

In this Whitepaper from Zenrach "Adapting digital marketing for real-world results", they explain how to use the in-store data you’re already collecting to digital marketing’s playbook for ecommerce is established and effective. However, online advertising isn’t as effect...

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Nov 25, 2019

Learn tips for how to optimize each stage of the customer journey to drive repeat purchases and cultivate higher LTV from your ideal audience across channels. Whether you need list building suggestions, loyalty program tips, payment option ideas, or need to start an entire strategy from scratch, our...

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Nov 15, 2019

ccording to Comscore, 78% of local searches on mobile devices led to a purchase within 24 hours. Of those purchases, 73% were done in a physical store, 16% occured over the phone, and only 11% online. By focusing on driving offline conversions from search, delivering personalized high-quality consum...

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Nov 06, 2019

The eBook covers a few topics to give you a better idea of how each aspect of your online presence plays an important role in bringing in new leads—from SEO and PR to online marketplaces. It can be hard to know where to find new clients. Better yet, where to find long-lasting clients that pay ...

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Oct 30, 2019

Best practices abound in digital marketing, but not all are created equal. In her 2020 Guide to Digital Growth Disruptors, VP of Growth Caitlin Halpert tackles four current myths, why they’re not all they’re cracked up to be, and how to turn the myths around to truly achieve disruptive g...

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Oct 17, 2019

Learn how leading brands globally are improving digital marketing performance through digital experience data management. This document shares the steps any organization can take to implement campaign tracking best practices and optimize spend based on richer insights.

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Oct 14, 2019

This white paper from Siteimprove seeks to understand what marketing leaders view as their top issues with regard to corporate websites and broader digital presences, and to identify their focus areas today and over the next 12 months. The results point to a desire for marketers to optimize the cust...

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Oct 10, 2019

PPC and SEO, both powerful stand-alone channels, are even stronger when they work together. This whitepaper from BrandVerity explores seven ways to use these two powerful channels together to drive more successful business results, increase brand visibility, and control your brand story.

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Oct 09, 2019

This white paper from Boostability will help you understand what role ROI can play in helping your SEO succeed. The success of SEO can be hard to measure because it’s measured in metrics. But the ROI of SEO means you’ll see more leads, more calls, and more revenue. Showing ROI means you&...

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Oct 09, 2019

This white paper from Acoustic will get you started with nine of the most exciting trends developing in the world of marketing in 2019. With this report, you’ll learn: Marketing isn’t what it used to be. If you want to compete in this rapid digital world, you need to make your customers ...

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Aug 21, 2019

In practice, of course, things are more complicated. Effective translation necessitates a nuanced understanding of (at least) two languages and cultures, both source and target. It requires an understanding of the original content’s goals. It mandates a fluency in tone and subtext as well as v...

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Aug 21, 2019

Your localization partner is going to do a deep-dive into your business—so start by diving deep into theirs. Are they an industry-leader with 20 years of experience or a relative newcomer? Will they speak Samoan, Uzbek, or Swahili (and all your customers’ languages)? Can they deliver on-...

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Aug 21, 2019

Customer satisfaction is make or break for manufacturing and wholesale distribution companies, especially in the face of Amazon and Amazon Business. However, many manufacturers and distributors aren’t investing enough in improving their customer experience in the face of the Amazon Business th...

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Aug 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who ...

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Jul 20, 2019

If you want to reach potential customers online then influencers can be a big help. Influencers gain a certain amount of respect and authority because they produce engaging content that the audience is interested in; reaching out to your target audience then becomes that much more effective when you...

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Jul 15, 2019

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some angst these days when it comes to understanding how prospects and customers want to interact with your company. On one hand customers seem to want ultra-personalized attention on every chann...

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Jul 08, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book ...

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Jul 05, 2019

Business Must Adopt A Measurement Framework For Success. The rapid evolution of the web and digital media over the past decade illustrates that we operate in an environment that is constantly in flux. Technologies emerge, communication channels open and consumer behaviors adapt. These changes are ap...

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Jun 24, 2019

We believe that data-driven marketing shouldn’t be confusing. Every company should know what works for their campaigns in order to make more ROI-driven decisions. At Directive, we not only craft customized campaigns for your unique marketing objectives - we exceed those objectives and truly re...

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Jun 20, 2019

An increasing number of marketers are realizing the importance of having their brands and content show up in the moments that matter to their target audiences. Organic and Content Marketing have converged in response to a complex ecosystem where customers pass through multiple demand states each day...

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Jun 19, 2019

All standard deliveries utilizing the PPG Company delivery service will be free of charge to all serviceable E&I members. Orders placed by noon are delivered the next business day within the standard delivery zone which the local PPG company-operated store network operates and providing goods ar...

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Jun 16, 2019

We all know it’s true. Customers have more power than ever before. They have huge expectations of the companies they do business with. And they won’t hang around waiting for you to catch up. We all know it’s true because we’re all customers. And all of us the modern, connecte...

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Jun 15, 2019

Businesses that do the following five things have great success with email marketing and use their time most efficiently. Most people start email marketing with the right goals in mind. They want to increase revenue, attract new customers, and strengthen relationships with their existing audience. B...

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Jun 15, 2019

Social content matters because it is crawlable web content on an authoritative domain that can appear alongside your site content in the SERPs, especially on branded queries. But the social web is a separate environment that Google has decided not to interpret for ranking traditional web content. Ma...

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Jun 14, 2019

A warm welcome to Bynder and OnBrand’s State of Branding Report 2019; packed with expert insights to help marketers tackle the year ahead with perspective and confidence. With the help of independent research firm Survata, we got inside the heads of 501 marketing decision-makers to discover th...

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Jun 05, 2019

Since our establishment in 1998, we have in our relations with our customers and marketing trends acquired substantial experience and know-how within the topic of Marketingand Brand Management. This paper is based on long-time operations within the field of expertise and created to provide you with ...

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Jun 05, 2019

Social media governance has become an ewfocus for the social enterprise.This governance practice is all about managing risks to the corporation that a rise from social media and maintaining a strong brand reputation across the social networks.The risk to your corporate reput ation, data security and...

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Jun 03, 2019

We surveyed more than 15,000 people across nine countries to understand which brands and industries provide the simplest experiences. In today’s shifting political, economic and cultural landscapes, people around the world are prioritizing simplicity. Now in its eighth year, our study reveals ...

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Jun 01, 2019

Social Media Marketing is the hottest new marketing concept and every business owner wants to know how social media can generate value for their business. This whitepaper provides you an outline for developing and managing a successful Social Media Marketing program. We examine what Social Media Mar...

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May 31, 2019

There is little doubt that digital technologies are creating challenges for consumer goods companies, also known as consumer packaged goods (CPG) or fast-moving consumer goods (FMCG) brands. Digitally-native consumer goods startups like Casper, Away, and Glossier, are on the rise and continue to ste...

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May 29, 2019

Convincing prospects to buy into your brand comes down to creating perceived value for your products and services. People are not receptive to hard-sell messaging right away, so you have to guide them down a path that helps them feel engaged and helps them solve a key challenge or address an unfulfi...

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May 26, 2019

Marketing technology continues to be a priority investment for businesses across the board, driven by increased demands for personalization and a need to collect, authenticate and analyze rapidly increasing amounts of consumer data to improve the customer experience (CX). Overall marketing budgets h...

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May 22, 2019

Search Engine Optimization is the process of improving a website’s online presence. That means
when someone searches for a dentist in their area, the dental practice that comes up first in the
search results has performed the best search engine optimization. In fact, those top re...

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May 17, 2019

The HR profession is slowly becoming more knowledgeable about recruitment marketing (RM), although even those with a clear understanding of it have a difficult time staying current in this fast-evolving area. RM consists of the various activities an organization uses to find, attract, engage.

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May 15, 2019

In the Email Addiction research we uncover how consumers use email and think about email marketing. We all want to know the views and behaviors of consumers that have the greatest impact on email marketing. But as an email marketer, it is easy to stop seeing email the way consumers see it. During ma...

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Apr 26, 2019

After all, social media is all about relationships and engagement. Being authentic and timely is a good start, according to Jasmine Sandler, CEO, Owner & Operator of JS Media. “This means responding quickly to customer complaints, issues, and questions,” Sandler said. “Doing th...

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Apr 25, 2019

The government wants the UK to be the safest place in the world to go online, and the best place to start and grow a digital business. Given the prevalence of illegal and harmful content online, and the level of public concern about online harms, not just in the UK but worldwide, we believe that the...

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Apr 04, 2019

Automation is a dirty word to some marketers. They see it as impersonal, intrusive and interruptive  three things that run counter to the strengths of social media communication. But at the same time, most businesses see a level of automation as being inevitable. With advances in AI an...

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Apr 01, 2019

Social media have had profound impacts on the modern world. Facebook, which remains by far the largest social media company, has 2.3 billion monthly active users worldwide (Facebook 2018). As of 2016, the average user was spending 50 minutes per day on Facebook and its sister platforms Instagram and...

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Mar 20, 2019

Search Engine Optimization (SEO) has become somewhat of a buzzword. As marketers, we have a keen awareness that SEO is critically important, but often have little understanding of what it is beyond that. We know that we need to do it for our website to rank better in search engines. We know that it ...

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Mar 05, 2019

Social media has become a standard way of life, as evidenced in the 22% increase in usage within the past year. This is more than a simple media consumption habit. A typical Facebook, LinkedIn, Twitter or Instagram user is actively engaged with their social network multiple times daily, which is pro...

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Feb 16, 2019

The underlying elements of developing and implementing a goto-market strategy has been evolving at a rapid pace. Although the precinct of branding, messaging, new product launch, channel strategies and financial goals setting will not change much. However, the canvas to paint a successful GTM plan h...

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Feb 13, 2019

Digital advertising spend continues to grow, in part because marketers can more easily measure its impacts. Web analytics tools allow marketers to track an ad’s click through to e-commerce sales- all to prove ROI based on “last click” attribution. But when it comes to understanding...

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Feb 11, 2019

VibraVid is here to change the way consumers interact with digital content, while increasing the revenue potential of content creators. VibraVid is a free P2P/peer-topeer desktop and mobile streaming application that enables users to view and listen to content created by video and audio creators. Vi...

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Feb 10, 2019

As many savvy media buyers know, well-placed digital display ads can offer a far better ROI than TV spots. They’re interactive (often), trackable and cost effective. Display ads may represent a successful way to provide more-effective impressions, branding and targeting compared to their older...

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Jan 30, 2019

In a world of rising digital content consumption where traditional media resources are losing their audience daily, brands and companies are increasing their digital marketing budgets. Nonetheless, reaching their target audience is tricky, nowadays. Recent research shows that 47% of overall mobile a...

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Jan 24, 2019

Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales teams that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages. Sales professionals are most effective when they&rsquo...

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Jan 24, 2019

Here at PPC Protect we have one simple goal, to eliminate click fraud for Pay Per Click advertisers on the Google AdWords platform. This goal was born out of the frustration of being Digital Agency owners ourselves and experiencing exceptionally high levels of click fraud attacks across a number of ...

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Jan 23, 2019

Where does this leave brands that rely on social media to reach their customers, prospects, employees, partners, and other audiences? How can they create authenticity and intimacy—at scale—while working within time and budgetary constraints? How can they support customers throughout the ...

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Jan 22, 2019

Welcome to our ninth annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We surveyed content marketers worldwide about a range of content marketing topics including strategy, audience development, technology proficiency, and content types. This report presents th...

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Jan 15, 2019

Delivering personalization to consumers at scale requires a combination of the right data and the right technology. Authors from Perficient Digital, Dept, Microsoft, Deepend and others speak to the rise in demand for these experiences, the successes (and candid challenges) that agencies are facing t...

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Jan 15, 2019

The Global Trends in Personalization Study is a collaboration between SoDA and Sitecore to assess investment plans, adoption of emerging technology, organizational priorities and key challenges relative to delivering personalized digital consumer experiences. Data was collected in January andFebruar...

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Jan 11, 2019

Audiences no longer consume media in silos. As a result, taking a holistic and integrated approach to the creation, optimization, distribution, and measurement of all your digital marketing efforts should be your marketing norm. Building successful, integrated, and scalable marketing campaigns requi...

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Jan 11, 2019

“Social media doesn’t sell cars” is still a common perception in the automotive industry. The truth? It doesn’t, directly – and neither do the dealer’s TV ads, radio spots, or website. But dealers still use all of those channels to reach customers, don’t the...

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Jan 11, 2019

WeBuy is an advertising platform that specializes in online-to-offline commerce. WeBuy is holding a ProductionOriented Token Sale (POTS) event of WBY Tokens. WBY Tokens will be used by WeBuy merchants (sellers) to pay for advertising and may be used by WeBuy users (buyers) to purchase goods and serv...

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Jan 10, 2019

Сontent has proven to be one of the most powerful marketing tools. However, even the content marketing practitioners that have risen to immense heights in their profession, still have to work hard and strive to make sure the result of their efforts meets both business needs and the expectations of t...

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Jan 10, 2019

SEO management involves integrating different parts of SEO to accomplish your online goals, including driving more leads, increasing your brand exposure and growing your share of traffc. Today, with more than 51% of traffc coming from organic search, doing SEO effectively becomes increasingly import...

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Jan 08, 2019

No mobile phone in class, while laptop or tablet can be used only for taking notes.   Sign in for attendance. The class will start on time. Late arrival will be noted. You may miss important announcements or in-class assignment.   For any planned absence, you should inform me at ...

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Jan 08, 2019

While adopting new technologies and business models normally carries risk, our research helps clients take smart risks and avoid the pitfalls of following the herd—or sitting on the sidelines. We cut through the clutter to help businesses drive technology innovation and uncover sustainable bus...

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Jan 04, 2019

Much has been made of the rise of in-home assistance,
and how their presence has changed the nature
of the top results on SERPs. With the rise of voice
search, marketers have been told to go after long-tail
keywords that more closely mimic spoken the language,
and ...

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Jan 02, 2019

The key to any successful marketing initiative is having the right contact. Live Design Engage enable’s marketers, agencies and brokers to target, engage and activate campaigns targeted at decision makers across hundreds of Informa brands.

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Jan 01, 2019

Digital marketers today are expected to deliver personalized customer experiences across ever-changing touchpoints, but are often challenged with distributed data sources, time-intensive testing and optimization, and omnichannel delivery options that may actually impede a clear view to the customer ...

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Dec 28, 2018

There are countless shapes and forms of videos these days. A great thing about video is that it can be sliced and diced in many ways and used on social media or with other marketing tools/channels. When creating marketing videos, identify goals for your message and then choose the kind of video that...

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Dec 26, 2018

While social platforms ‘clean up the online swamp,’ brand marketers will shift back to ‘owning’ their digital channels and platforms. This means interactive content experiences will take the main stage, as it allows marketers to own the brand experience and capture declared c...

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Dec 26, 2018

APPICS is a next generation, reward-based social media application that runs on top of a blockchain and enables people from around the globe to connect allowing all participants to benefit. APPICS introduces a new ecosystem that merges lifestyle with generated income inside a single mobile applicati...

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Dec 20, 2018

If you have a Facebook business page you will no doubt recognise that Facebook offers you the opportunity to ‘Boost’ particular posts on your timeline. This activity is pushed to the user as a button option when Facebook spots a post that people have engaged with or that is similar to po...

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Dec 20, 2018

Welcome to B2C Content Marketing 2019—Benchmarks, Budgets, and Trends. This report presents the results from the B2C marketers who took our ninth annual content marketing survey. Our research has consistently shown that creating brand awareness is a top goal for B2C content marketing. However,...

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Dec 20, 2018

Previous research has shown how 42.55 percent of free apps on the Google Play store could share data with Facebook, making Facebook the second most prevalent third-party tracker after Google’s parent company Alphabet.1 In this report, Privacy International illustrates what this data sharing lo...

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Dec 14, 2018

In 2017, the growth in the bottled water drinks category was slowing and the competitive landscape was intensifying. Danone needed to work harder than ever to prove Volvic’s point of difference and continue to recruit people into the brand. With digital doubling its share of advertising budget...

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Dec 14, 2018

This Whitepaper presents a fairly large body of research about both the sponsorship industry in general and solutions we propose. We propose several ways of readingthis Whitepaper, depending on the free time available to you. Sponsy is a decentralized platform that connects brands and events wishing...

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Dec 14, 2018

My predictions for the upcoming year are simple (though somewhat aspirational): 1. Apple will buy Disney. Although I still think this transaction is a few years away, I believe it will ultimately happen, so I want to go on the record with this. As Apple continues to invest in original content, it wi...

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Dec 09, 2018

The telecoms industry has always been ultra competitive, whether it’s tariff wars, data deals or the latest handset exclusives. Today, digital transformation has only intensified the challenges, as today’s connected consumers increasingly expect brands to engage with them across every av...

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Dec 06, 2018

When we look at modern methods of marketing, email marketing proves incredibly effective. The ROI on an organization’s efforts can be as high as 3800%, or $38 for every dollar spent. Consider that 77% of ROI comes from segmented, targeted, and triggered campaigns. That positions email marketin...

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Dec 05, 2018

The manufacturing industry is undergoing a digital transformation driven partially by new technological advances, but largely by a massive change in customer expectations. Today, B2B buyers are reluctant to send countless emails back and forth with a sales rep, wait days for a quote, or deal with a ...

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Nov 30, 2018

To understand influencer marketing, let’s first review the dark side of its history. In 1954 when news began to emerge about the harmful effects of smoking, advertising guru Leo Burnett faced a tough puzzle. He had been approached by a cigarette manufacturer who wanted to pitch “filters&...

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Nov 28, 2018

Getting into digital marketing can feel like taking a dive into the unknown for a lot of small business owners, especially if you don’t spend all your time online yourself. But relax. Nobody starts at the deep end, nobody has all the answers before they begin and, even better, getting going is...

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Nov 28, 2018

Marketing automation is something that sounds scary and robotic for many companies, but it’s not. Marketing automation allows one to efficiently and effectively market across multiple channels by automating repetitive tasks. This is why over 84% of top-performing companies have used or plan to...

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Nov 23, 2018

The world of mortgage lending is in the midst of a major shift, like so many other industries moving from traditional outreach to digital marketing techniques. There is a growing necessity for sophisticated online marketing campaigns in mortgage lending. This paper outlines practices marketers need ...

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Nov 20, 2018

Customers today expect customized experiences that are individually catered to them. Sitecore Experience Platform is an essential tool for your company because of its ability to generate highly optimized, personalized experiences for your customers. This connected platform integrates native tools, d...

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Nov 17, 2018

Successful biopharmaceutical brand management now requires sophisticated orchestration of targeting, segmentation, messaging, channels, data and technology. What constitutes an effective healthcare professional (HCP) marketing mix for biopharmaceutical brand managers continues to evolve, based on tr...

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Nov 16, 2018

The purpose of this document is to outline HYGH’s innovative ad tech concept, its market disrupting road map and the unique opportunity for investors to participate in a token offering that rewards holders for each and every dollar of revenue that is transacted across the platform. We want to ...

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Nov 16, 2018

Our advanced marketing solutions bring together Audience + Knowledge + Capabilities to power
customer acquisition, retention, growth, loyalty and winning programs with optimal results.Our online advertising solutions are an effective, measurable andcost-effective way of marketing to insurance...

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Nov 15, 2018

Email is broken. Spam costs the global economy $20 billion per year and still accounts for 70% of all email. Existing regulatory and technological solutions have failed to eliminate the significant monetary cost and negative externalities of unsolicited email and spam. Additionally, email marketing ...

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Nov 15, 2018

As 2018 comes to a close, a savvy marketer will be looking ahead to the upcoming year and developing a digital marketing strategy to stay ahead of the competition and boost brand awareness. With so many changes that occurred at the end of 2018, it’s important to revamp your strategy and accoun...

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Nov 15, 2018

During this process, many old-school methods are being weaned out to make way for our more visual age; newer methods that work on other business platforms are being introduced to the real estate niche altogether. Perhaps the largest, most effective and most viral means for real estate agents and bro...

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Nov 15, 2018

We wanted to shed light on which content marketing tactics, practices, and methodologies are increasing in interest or usage, which are falling by the wayside, which are going as strong today as they did five years ago and which seem to fall in and out of favor for various reasons. The data is uniqu...

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Nov 06, 2018

Building your employer brand isn’t an easy feat, in fact it’s long and drawn out, labour intensive work, and definitely doesn’t happen rapidly. It’s essential for you to become an active member in building your employer brand today so that you can begin the process of becomin...

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Nov 05, 2018

Modern-day sales and marketing efforts are about working as a cohesive unit and aligning both operations. Furthermore, the focus is to have a holistic account-based approach, where the entire messaging is centered around target accounts. Accounts are companies that sales and marketing teams envision...

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Nov 02, 2018

As a marketer, you can increase your high-performance efforts and create enterprise value with proper investments like location intelligence.Despite the advances in media measurement, analytics, models, and attribution, most CMOs still struggle to quantify and communicate the value their marketing c...

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Nov 01, 2018

Your future ftness clients have to fnd you before they can love you. This guide explains how to make your ftness business easy to fnd on mobile and online, which—like it or not—is where most services get shared and discovered. From your future clients’ perspective, if your business...

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Oct 30, 2018

As the Performance Director of British Cycling, his philosophy helped to inspire Team GB to many world-record breaking performances and has since been adopted by marketing and business leaders alike. The idea of marginal gains is quite simple. It is based upon the assumption that game-changing ideas...

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Oct 30, 2018

While great websites can lead to leads, sales and overall marketing success, it’s also easy to sink a ton of time and money into tinkering online — without much to show for it. Marketers say their biggest challenges are generating traffic and leads and showing return on investment, accor...

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Oct 30, 2018

This Survey Summary Report, titled 2019 Digital Marketing Strategies, represents the opinions of all the market segments responding to the survey. Specific market segments from the survey are reported on separately and exclusively by our participating Research Partners. This research has been produc...

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Oct 29, 2018

Digital marketers saw the cloud as a better way to distribute static content because it enabled the fast build out and simple scaling of websites. Handling spikes in traffic when new products were introduced became a trivial task for these early adopters.

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Oct 26, 2018

Are you putting together your email marketing plan of action for 2019? Need some facts and figures to help you form and execute your strategy?The team from Every Cloud share a range of stats you need to know in this infographic.

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Oct 26, 2018

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who ...

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Oct 24, 2018

Let’s get one thing straight - not every lead generation technique works for buyers in different stages of a sales funnel. That is exactly why mapping lead generation to your sales funnel is an essential part of the strategy. While you may see gazillion posts on lead generation techniques, thi...

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Oct 23, 2018

Finding leads that ultimately convert and engaging the right target prospects are the top challenges for B2B marketers, according to Chief Marketer’s 2019 B2B Marketing Outlook Report. And it’s a sentiment echoed by many in the industry. “The companies we market to are bombarded wi...

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Oct 23, 2018

As B2B companies embrace the reality of online sales, they must also adapt to buyers’ expectations for the experiences associated with B2C transactions. However, B2C orders are generally small, single-product shipments that can fit inside a standard size carton. B2B shipments are an entirely d...

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Oct 19, 2018

Marketing automation gives you the power to generate more leads, drive more sales, and optimize your spend. It helps you target your customers with personalized communication based on their interests – so they receive the messages they actually want, not the messages you think they want. Marke...

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Oct 16, 2018

Dark social is the idea that the sharing of content and associated links to content that is visible to brands is only a small percentage of what is actually happening in the digital social space. Most brands are just waking up to the challenge that they are missing out on a whole lot of information ...

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Oct 03, 2018

In the end, you need to be rewarding your sales reps with more than just money if you want to keep them motivated and if you want your sales compensation plan to deliver on its promises.

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Oct 03, 2018

The first CRM launch truly changed the way sales were managed. We went from tracking customers on spreadsheets (and even in rolodexes) to tracking them and their attendant opportunities with software. It wasn’t long before reps started to feel the purpose of a CRM was more about preserving the...

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Sep 22, 2018

However modernized it may seem, the present day digital marketing landscape is plagued with a plethora of issues, leaving buyers and sellers frustrated, and with minimal recourse. Payment delays, fraud, and mixed expectations of traffic sourcing continue to squander time, leaving
efficiency t...

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Sep 18, 2018

With millions of real humans now trying to build buzz for themselves online, the topic of influencer marketing has grown hot in recent years. Marketers, who have long known the persuasive power of a human face, are now chasing nodes in social networks the top 1% or so of people online who have conne...

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Aug 30, 2018

We sincerely hope that the release of this whitepaper, China Social Media Landscape 2018, will bring inspiration to the industry, and that through understanding the transformation of social media users, combined with the advantages presented by core and derivative social media platforms, brands can ...

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Aug 28, 2018

Content syndication, in other words, provide legs to your content. It allows you to put your content in front of a million eyes every day. In the longer run, it allows you to build online presence, industry authority and drives constant traffic to your website. This is exactly why we say that conten...

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Aug 25, 2018

Whether you are brand new or a seasoned professional within the pay per click industry, the continual adaptation to new features, policies, and platform changes is a never-ending process. This paper will clarify the many uses and choices you can make as you maintain peak PPC campaign performance. In...

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Aug 21, 2018

According to the Direct Marketing Association, email marketing when done right, can deliver an ROI of $43.62 for every dollar invested. That’s an amazing return. Imagine if your bank gave you $43.62 for every dollar you invested with them. How much would you invest? Everything you’ve got...

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Aug 18, 2018

Nowadays, marketing communications play a significant role in business-to-business (B2B) marketing. Companies are trying to improve their activities and find the most effective way to allocate their budget to increase sales revenue. Not all companies are able to spend big parts of their budget for m...

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Aug 12, 2018

Tired of being stuck with average results for your video marketing efforts? Have no fear...the Hero’s Guide to Video Marketing is here to help! The Hero’s Guide will cover the core pillars of a successful video marketing strategy, from strategic planning to content development and distri...

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Aug 08, 2018

Despite the quick growth and development, the Influencer Marketing industry is highly opaque and chaotic with no regulations and an army of agents and scammers. This causing inefficiency in pricing, while agent fees and fraud consume a large portion of the influencer’s revenue and the brands&r...

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Aug 05, 2018

The 2019 SEO Guide is a good place for companies not in marketing to begin when trying to optimize their web presence for search engines. You likely are reading this list of SEO tactics because you did not have time to read the full guide, so lets dive right in.

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Aug 02, 2018

Consumers want a good user experience when they watch videos and it’s something that the online video industry has been promising for years. However, when it comes to content that is supported by advertising, the market is broken, and the user experience is diminished.

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Jul 27, 2018

According to a 2018 McKinsey study that analyzed two million pieces of financial data and 100,000 design actions over the course of 5 years, design led companies had 32% more revenue and 56% higher total returns compared to companies who put less focus on design. This holds true across industries an...

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Jul 25, 2018

Social media may have started as a personal communication tool, but today it’s an integral part of most businesses’ marketing strategies and B2B organizations are no exception. Whether your business is just getting started with social media or is well-established in the social sphere, th...

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Jul 25, 2018

The process of driving targeted traffic to your website from people that are using search engines to look for the products, services or information you provide. In order for a domain to have any authority, it has to have good content. Simply owning a domain or having a doorway page will add no SEO v...

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Jul 24, 2018

Annual giving teams around the country are noticing that they are working harder for the same, or slightly diminished results. In the rapidly changing annual giving environment, the traditional playbook is no longer delivering the results that teams have come to expect.

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Jul 23, 2018

Custom ICM solutions are built for you, not auditors, so they typically don’t offer visibility into actions performed over time. Auditors may lack confidence in your homegrown system, especially if they find errors or omissions. In fact, audit risk from errors and overpayments is often the mos...

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Jul 23, 2018

It all ties together. You want your sales reps to behave a certain way and close a certain amount of deals in specific verticals that match your company’s 3- and/or 5-year vision, but the systems you currently have in place to drive this behavior are not working for any number of reasons. Most...

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Jul 23, 2018

You’ve reached a certain point in the evolution of your company and you know it’s time to invest in a CPQ system. But buyer beware: There’s a certain misconception around CPQ systems as being plug-in devices or turnkey-ready overlays of your existing infrastructure, or a simple app...

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Jul 23, 2018

The spreadsheet conundrum... Joe Smith, sales director for Great Start-Up Number 5 Billion and Thirty-One, puts on a blindfold and reaches out blindly for something, ANYTHING, to help him organize his team’s deals and commissions. He’s hopeful. He’s waiting. He knows he’ll co...

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Jul 19, 2018

The old way of selling in the manufacturing industry was quite simple – manufacturers made competitive products in a cost-effective manner and sold to as many customers as possible. But the digital transformation has changed everything. While the use of technology and automation has advanced p...

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Jul 19, 2018

Amazon Sponsored Products (‘PPC’) has quickly developed into a major marketing channel on Amazon. However, while it’s fairly easy to create your first ad campaign, successfully mastering Amazon PPC to drive sustained sales & profit growth can be extremely difficult. The number ...

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Jul 19, 2018

For years, we’ve been predicting the death of short-sighted vanity metrics. In 2018, we’re seeing this long-promised shift finally take place. What’s different? While organizations have traditionally used social media to increase top-of-funnel engagement, many are exploring and dis...

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Jul 18, 2018

Buyer personas are the representation of your ideal buyer(s). If you are a small business, you may have 1-2 profiles but if you are considerably big, you might have many. If you base your demand generation strategy on inaccurate buyer personas, you will NEVER be able to skyrocket your B2B business.

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Jul 18, 2018

This white paper explains some of the IVR strategies today’s B2B marketers are using to generate, qualify, and nurture sales leads. It also discusses how voice-based marketing automation solutions have made it easy for marketers to integrate targeted IVR programs into their campaigns.

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Jul 18, 2018

We’re doing this through a combination of the blockchain, AI, big data, search, image analysis, and eCommerce technologies. Underpinning it all is a merit-based incentives system, which rewards those who contribute information and insights – with Ethereum-backed crypto coins.

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Jul 11, 2018

Deloitte Global is pleased to offer in 2018 an expanded version of the US Digital media trends survey, formerly the Deloitte Digital Democracy Survey, now in it's 12 the edition in the US. This global Digital media trends survey compares data from seven countries: Brazil, China, France, Germany,...

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Jul 11, 2018

Over recent years, retailers have been addressing the growing number of ways in which shoppers can buy from them by launching multiple channels and then improving the buying experience in each of them. But this does not reflect the way people shop now – they want to buy what they want, from wh...

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Jul 11, 2018

The way businesses buy has changed significantly in the last 5 years. It is no longer enough to find customers with mass advertising and email blasts, now more than ever marketers need to focus on building ongoing relationships with buyers, and getting visibility in all the right places.

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Jul 09, 2018

Following implementation of the General Data Protection Regulation (GDPR) on May 25th, the UK entered a new age of data protection. Every business should have been fully prepared for the transition and as a result, had embedded the systems, policies, and processes required to comply with the new reg...

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Jul 05, 2018

Social networking sites (SNSs) have changed how organizations and the public interact. While communication scholars have explored many aspects of social media, no published research asks SNS users why they direct message organizations, tag organizations, or post on their public profiles. This paper ...

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Jul 04, 2018

Sales are the lifeblood of any business. Without customers, you won’t be a business for very long. Marketing creates the leads that turn into sales. Taking a new lead from
that initial contact all the way to the final sale is a process
called lead nurturing and it’s critica...

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Jul 02, 2018

There is sensitive information enclosed, and it is expected this packet will be used solely for the purpose above. It is not for public consumption or consideration.

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Jun 25, 2018

If you work in an agency or deal with multiple products and brands, you may face obstacles other companies don’t recognize or experience. You must not only understand each business and their market; you must also cater to their needs. That means adjusting the content, design, copy, frequency, ...

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Jun 21, 2018

At its most basic, PPC advertising is an auction-based method of buying digital advertising on a pay-per click (PPC) basis. Advertisers only pay when someone clicks on (or engages with) an ad rather than paying when an ad impression is served or viewed on the page. Digital marketing is famously jarg...

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Jun 20, 2018

The key objective of this multi-method, exploratory study was to investigate advertising and marketing practices in online social media (OSM) from the perspective of consumer behavior and consumer protection. It aimed to identify and assess commercial practices in the context of OSM that could be po...

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Jun 20, 2018

The digital advertising ecosystem isn’t in a great place. While growth in digital is booming, the most essential members of the ecosystem (namely advertisers and publishers) are frustrated and powerless in the face of an increasingly apparent reality: digital advertising has a transparency pro...

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Jun 20, 2018

Your website, social media networks, and video channels must be configured correctly for effective digital marketing. When people interact with your brand, it is essential that you have a consistent look and message with a clear value proposition. Consumers want to try products before they buy and m...

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Jun 19, 2018

Email is the most important tool B2B marketers have for communicating with their clients and prospects. It allows them to reach their buyers at the scale of their business and forms a critical part of how marketers create the personalized experience that buyers demand. Integral to both campaigns and...

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Jun 19, 2018

Social media marketing (SMM) is the process of attracting attention towards specific brand or product through social platforms. Typically it is a set of activities on the use of social media as channels for promoting companies and solving other business problems. The main focus in SMM is on creating...

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Jun 19, 2018

Seven in ten Americans use social media, and nearly 90% of internet users in the US have a Facebook profile, with three-quarters of Facebook users checking their profiles at least once a day. Because of its universality, Facebook has become a valuable reference tool for finding recommendations from ...

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Jun 19, 2018

Paid Search ad spend has jumped nearly 25% over the last year.  This growth continues to dramatically shape the future of e-commerce for brands and retailers. Based upon our analysis of over $300 million in annual ad spend from 300+ clients, this report focuses on the data, trends, and opportun...

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Jun 19, 2018

Learn how to create the ultimate sales and marketing tool by integrating marketing automation and your CRM. While these are two similar tools, it’s the differences between them that make them so compatible.

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Jun 19, 2018

Banking, energy, and technology, as well as life sciences and automotive, have traditionally been significant verticals for our business, accounting for a large share of our revenue. However, over the last five years, we have seen a significant proportion of our growth coming from businesses selling...

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Jun 19, 2018

Closed captioning is a way for persons with auditory disabilities to access your video content. It’s up to you to provide captioning that makes sense and allows persons with disabilities fair and equitable access to your multimedia content.

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Jun 18, 2018

The world is stepping into the digital era. Marketing, like all industries, has the opportunity to transform itself by effectively engaging with the huge flows of data generated by billions of smart devices.

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Jun 18, 2018

Hootsuite’s financial service report examines key industry trends, tracking how organizations are using social media to grow revenues and decrease operational costs.

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Jun 17, 2018

Econsultancy’s 2018 Digital Trends report, published in association with Adobe, is based on a global survey of 12,795 marketing, creative and technology professionals in the digital industry across EMEA, North America and Asia Pacific. Now in its eighth year, the research looks at the most sig...

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Jun 15, 2018

This year marks a monumental shift in the way in which advertisers and media agencies will continue to work together- as an advertiser, you have a pivotal role to play in this relationship.This whitepaper will provide an insight into the key issues we have witnessed during our time as consultants.

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Jun 12, 2018

Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage your audience. In Content Rules, Ann Handley and C.C. Chapman define content as “anything your organization creates and shares to tell its story.” Content takes many forms, but it only...

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Jun 12, 2018

In New Zealand, the impact of artificial intelligence (AI) will come in waves across our sectors, as more firms find new ways to apply different types of AI. Indeed, some Kiwi businesses are already using AI in smart ways, disrupting their sectors and creating competitive advantages.

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Jun 12, 2018

In the almost forgotten era of the 1950s “Mad Men” of Madison Avenue, the art of marketing was enhanced and augmented by the inspiration of a few cocktails and long lunches. It was all about the dark art of advertising, and the focus was intuition- fuelled creativity. Marketing and adver...

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Jun 12, 2018

Just look at Instagram’s newest features! In the last year alone, Instagram has released dozens of new features for businesses, including new ad types, paid partnership tools, and new ways to drive traffic and make sales.

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Jun 12, 2018

Search Engine Optimization or Search Experience Optimization, as we like to call it may feel like a mystery to people just starting out. As such, it may also be a bit intimidating. However, like so many other worthwhile endeavors, if you roll up your sleeves and dig in, things start to get clearer t...

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Jun 11, 2018

The road toward revenue begins with leads. Whether reaching out to your first few customers or looking to grow your client base, your business needs to stay visible and relevant to the people who are going to buy from you.

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Jun 08, 2018

According to the Aberdeen Group, it takes, on average, 10 marketing-driven “touches” to convert a lead into a revenue-generating customer. That’s a lot of work! Nurture programs automate the process of contacting these prospects, saving time and money

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Jun 06, 2018

Building relationships is an important part of today's growing insurance agencies. Many agents turn to email marketing to keep their agency's name in front of their audience on a consistent basis.

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Jun 06, 2018

According to MarketingMag.com, content marketing will be a $300 billion industry by 2019 this means it will more than double in under four years. With more and more content created every year, simply managing your content can be a daunting task.

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Jun 04, 2018

It’s not surprising – marketing automation is a hot, new technology, so the fact that the majority of businesses are now using it in one form or another is not hard to believe. That’s the good news. The bad news is that 85% of B2B marketers felt they were not using marketing automa...

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May 25, 2018

This study surveyed more than 5,700 marketers with the goal of understanding how they're using social media to grow and promote their businesses. On the following pages, you'll discover:  The top social media questions marketers want answered: We reveal the big questions today's mar...

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May 23, 2018

We are excited to share this 2018 Healthcare Digital Marketing Trends Survey with you. Geonetric collaborated for the second year in a row with eHealthcare Strategy & Trends to deliver the largest, most comprehensive look at the digital evolution of healthcare organizations available. In this gr...

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May 22, 2018

When it comes to digital tools, we at The Launch don’t play around. We like to be right on the vanguard of what’s new, sometimes even using it first and then turning around to write guides like this one. We love to help our fellow marketing teams stay afloat in this everchanging digital ...

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May 21, 2018

Voice search, artificial intelligence, and machine learning are among the top buzzwords of the past twelve months. While AI is more likely to affect PPC and advertising management, voice search is something that's going to disturb the SEO community in the nearest future. Google's communicati...

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May 21, 2018

Digital video represents a rapidly-growing share of viewing consumption and advertising revenue potential – led by mobile and over-the-top (OTT)/Connected TV. However, consumers have been empowered with choices and control–and the ability to pick and choose the ad experiences they desire...

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May 17, 2018

The General Data Protection Regulation or GDPR is the overall regulation on the protection and handling of personal data for the European Union coming into force from May 25, 2018. No one working in digital marketing or indeed any business that deals with personal data doubts the importance of the G...

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May 16, 2018

Facebook advertising is a booming business with no sign of slowing down. Every year, 15 million companies spend billions on Facebook ads. But how hard are these dollars working? According to eMarketer, 96 percent of marketers consider Facebook the most effective social media advertising platform bas...

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May 15, 2018

The Direct Marketing Association of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area.

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May 15, 2018

Ad fraud can decimate ad budgets, skew data, and create a feedback loop that’s a race to the bottom. On average, 4% of an app’s paid user acquisition budget is taken by fraud. We’ve seen outliers with up to 90% of budgets stolen - and our Fraud Prevention Suite has so far rejected4...

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May 14, 2018

Search engines are answer machines. When a person performs an online search, the searchengine scours its corpus of billions of documents and does two things: first, it returns onlythose results that are relevant or useful to the searcher's query; second, it ranks those resultsaccording to the po...

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May 13, 2018

Is your business near me? It’s a popular question, asked most often by mobile device users on search engines. Getting found in these more local search results however, requires some planning, and understanding how schema markup fits into this picture is an important first step

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May 13, 2018

The research study has conducted based on the secondary data sources such as published journals, books, magazines, e-blogs and syndicated research articles and a conceptual analysis has conducted through number of theories, concepts and the models in marketing.

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May 10, 2018

Many individuals contributed to this white paper on online marketplace lending. In particular, Treasury would like to thank staff from the following organizations: the Consumer Financial Protection Bureau, the Federal Deposit Insurance Corporation, the Board of Governors of the Federal Reserve Syste...

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May 10, 2018

Email marketing is used more than any other digital marketing channel, but the impact is not what it could be. This is due in large part to the fact that so much of the content used in email marketing is of exceptionally low quality. Customers want the information that email marketers have to offer ...

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May 07, 2018

In 2018, UK marketers will need to ensure that they’ve set appropriate goals for content marketing (based on their organization’s unique objectives)—and that they’ve aligned those goals with the right metrics. As you will see on page 30, 40% of those surveyed said they’...

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May 05, 2018

With the current developments in modern technology, the rise of artificial intelligence (or AI) is enduring a rapid growth and is starting to take over almost every aspect of today’s society by storm. The introduction of AI is at an all time high, as big companies are starting to get familiar ...

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May 02, 2018

Twitter is a micro-blogging social network that became popular thanks to its 140-character limit. It is the second most popular social networking website in the U.S. after Facebook. Twitter is finally getting traction in B2B making it a great social network for businesses.

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Apr 27, 2018

Modern marketing and the marketing technology landscape is a complicated puzzle. Thousands of vendors and platforms claim to power your future marketing programs and what was once simply the art of crafty messaging has now become intensely personalized. A big, generalized message might be memorable ...

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Apr 25, 2018

Any B2B companies pride themselves on building personal relationships with their customers. But as one global leader in specialized environmental services has discovered, relationship building in the B2B space is shifting rapidly.

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Apr 25, 2018

Social media sites like Facebook and Twitter garner attention for their large user bases, yet email marketing has a much higher reach than both of them— combined. Facebook claims to have more than 1.35 billion users and Twitter has more than 270 million users.

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Apr 19, 2018

China’ s e-commerce industry is already the largest in the world and is continuing to grow at frenetic speed. In 2017, more than 10 million online stores sold over 1 billion products, with a transaction value of more than 1 trillion USD dollars. The recent Double 11 Shopping Festival recorded ...

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Apr 18, 2018

Before we discuss the benefits, let us clarify one looming doubt. A lot of marketers think that Google penalizes content syndication because it is seen as duplicate. But, that is not the case. The link directs the Google bot to the original website where the article/blog post was published.

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Apr 17, 2018

App Store Optimization (ASO) is the process of increasing your app’s visibility in the app stores so that it is in the top search results; it’s the mobile app version of search engine optimization (SEO). It’s crucial to note that instead of a one-time project, ASO should be treated...

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Apr 10, 2018

Sendy is a fundamental transformation of email marketing through decentralisation and incentive alignment. Our core mission is to give users ownership over their own emails and redistribute email marketing value by placing an ascribed worth on subscribers’ attention. Through blockchain technol...

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Apr 04, 2018

Real-time data processing powers many use cases at Facebook, including real-time reporting of the aggregated, anonymized voice of Facebook users, analytics for mobile applications, and insights for Facebook page administrators. Many companies have developed their own systems; we have a real-time dat...

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Mar 27, 2018

GDPR will replace the Data Protection Act 1995 and was
initially adopted April 2016 by the European Parliament and
the European Council, after four years of negotiations. GDPR provides increased control of personal data for EU citizens by making organisations

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Mar 21, 2018

This is a company-wide decision  across the Network and Communications Business Divisions through to the sales and marketing organization. ALE is creating a virtual circle and intimacy with selected industries’ customers and partners to provide the best solutions fitting the industries&rs...

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Mar 21, 2018

Global benchmarking research to help businesses improve their email, marketing automation, and content marketing ROI. This research report was created by Smart Insights, publishers of actionable marketing advice, and GetResponse, all-in-one online marketing platform.

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Mar 21, 2018

It has plenty of useful features in Business Manager for both young and experienced entrepreneurs. The thesis explains the main principles of working with Facebook Advertising, its advantages, and types of ads.

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Mar 15, 2018

For most business-to-business (B2B) marketers, mastering the complex B2B sales cycle is essential to business success. You need prospects to turn into quality leads, and leads to turn into loyal, long-term customers. The B2B sales process is complicated by the fact that it typically involves a group...

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Mar 15, 2018

As far as digital marketing goes, in today’s Google-orientated, SEO focused world, we know how valuable it is to find what we’re looking for, yet site search is often overlooked in favor of what many think are more eye-catching streams of investment.

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Mar 14, 2018

Mobile Marketing Automation is a response to that challenge. It is the set of techniques and tactics that engage mobile users, deliver value and content to them, and optimize their experience through personalization in order to keep them engaged, retained and, best of all, profitable

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Mar 13, 2018

In many ways, the direct experience with the mobile app matters more than any conventional marketing activity. Creating personal, relevant and meaningful interactions within the mobile app - mobile moments as they are sometimes called - is the new challenge in marketing.

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Mar 07, 2018

A rule of thumb for what you score should be is around 70%, 100% is very hard to achieve especially when it comes to removing every tag. Figuring out what “keywords” people are searching does not have to be difficult.

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Mar 07, 2018

Interestingly 70–75% of businesses rate their commitment as well as their success as Moderate or Very, suggesting commitment levels are closely tied to overall success measurements.

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Mar 07, 2018

In the complex world of B2B sales, most corporate buying decisions involve not a single person but a core group of people who have an influence on the final outcome. They each bring their own unique and differing expectations and decision criteria. Identifying and congregating these influencers righ...

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Mar 03, 2018

Where you can engage in Etsy-like peer-to-peer selling without the fees. In addition, Facebook’s recent Marketplace update bring in Instagram-like recommendation features to expand your store’s reach.

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Feb 27, 2018

Businesses are now moving away from the distribution of massive, shotgun-style email campaigns and implementing targeted efforts aimed at getting in touch with more focused demographics.

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Feb 27, 2018

This whitepaper addresses the fundamentals of search engine optimization including on page factors such as keyword use as well as off page factors such as link development. Optimization tips are offered for everything from the coding, to the writing, to the design of your site as well as tips on mul...

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Feb 27, 2018

As social media continues to become an integral part of the digital landscape, this year we have included a detailed section on social media to help businesses quickly identify key trends. We also conducted in-depth discussions with key organisations who are successfully using digital marketing to g...

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Feb 21, 2018

This ebook looks at 21 pillars of a successful lead generation program and gives you the inbound marketing solution and the direct response marketing solution. Every pillar begins with a quick description, followed by a side-by-side comparison of the inbound solution and the direct response solution...

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Feb 20, 2018

Machine learning is redefining the sales and marketing landscape. A 2016 survey by MIT Sloan Management Review found that more than two out of five digitally maturing companies have already implemented machine learning for sales and marketing.

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Feb 20, 2018

The Leadchain Foundation is launching the Kind Ads Protocol, a decentralized protocol on the Ethereum blockchain that improves how publishers and advertisers engage online (the “Kind Ads Protocol”). A core component of the Kind Ads Protocol is a blockchain-based scoring system (the &ldqu...

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Feb 20, 2018

In the ever-growing market for software products and services increasingly provided by freelancers there is a space for a single marketplace where clients and freelancers can meet easily without intermediaries in a structured and transparent way with mechanisms protecting both sides.

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Feb 20, 2018

By the nature of our activities, my colleagues and I deal with many European, American and Asian businesses. Although we find various topics for discussion, in this White Paper I’ve decided to elaborate on a topic that is particularly interesting for a foreign business in the Russian market

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Feb 19, 2018

Whether you need to build your brand, establish your thought leadership, engage with decision-makers, or fill your sales and marketing pipeline, align yourself with the industry’s leading media brand: Sales and Marketing Management.

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Feb 15, 2018

There is no better way to make a point than to tell a story. We shall begin with Matteo’s story. Matteo runs an electronics company in Northeast Italy. He thought he was sending money to an established supply partner in China, but what would happen in reality was that fraudsters intercepted bo...

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Feb 13, 2018

We were delighted to have 412 respondents participate in our eighth annual B2B study – a 23% uplift over last year! We delved deeper into trends such as Customer Experience (CX) and opened some new topics such as Account-Based Marketing. Taking a helicopter view, my summation is that B2B marke...

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Feb 13, 2018

Our Strategic Marketing Services provides full-service global digital marketing services which leverage IDG’s 50+ years of expertise in engaging and acquiring audiences through high-quality content.

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Feb 13, 2018

With more than one billion monthly active users on Facebook, and over 300 million monthly active users on Twitter, channel partners have more potential than ever to get their name out, spread their content, and draw more people to their sites.

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Feb 06, 2018

In 2015, U.S. companies spent over $180 billion in advertising. Of that, $58 billion was in digital. Pay-Per-Click advertising (or PPC) is by far the most frequently used method of digital advertising. This guide will help develop a basic understanding of how a PPC campaign is structured and how eac...

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Feb 05, 2018

Customers today require human communication combined with the speed and efficiency of automated services. This is, understandably, difficult for companies due to the increasing levels of customer expectation and the fast-changing technical landscape of customer communications. While this challenge i...

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Feb 02, 2018

At the time of this writing, the commercial application of blockchain technologies remains almost solely in the realm of speculation. It is the firm intention of the Company to exploit the existing capabilities of blockchain and smart contract technologies to deliver a working product in the near te...

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Jan 29, 2018

Establishing a collaborative environment between marketing and sales teams is imperative, as companies with aligned departments enjoyed 38% higher sales win rates. Additional research reveals when marketing and sales are coordinated, companies become 67% better at closing deals

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Jan 29, 2018

In the digital age, a strong social media strategy is a necessity for every brand, but determining what will work for your organization can be a challenge. In this report, big brands share the strategies behind their social media success. You’ll see how Southwest Airlines turns social insights...

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Jan 25, 2018

PLEASE REVIEW CAREFULLY THE PRESENT SECTION “DISCLAIMER OF LIABILITY”. IF YOU HAVE ANY DOUBTS AS TO WHAT ACTIONS YOU SHOULD TAKE, WE RECOMMEND THAT YOU CONSULT WITH YOUR LEGAL, FINANCIAL, TAX OR OTHER PROFESSIONAL ADVISOR(S). No part of this Whitepaper is to be reproduced, distributed or...

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Jan 22, 2018

SEO presents your brand with a significant opportunity, but it requires collaboration between multiple functions. Picking the players and setting the right process for your SEO team are the first steps in increasing SEO ROI. This white paper describes an optimal workflow for the SEO group and each t...

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Jan 22, 2018

You don’t need the budget or resources of a leading business-to-consumer juggernaut to conduct an effective social media marketing campaign. Small businesses can engage and acquire customers through social media, too. In fact, 3 out of 5 small businesses have gained new customers from social m...

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Jan 18, 2018

In a world of rising digital content consumption where traditional media resources are losing their audience daily, brands and companies are increasing their digital marketing budgets. Nonetheless, reaching their target audience is tricky, nowadays. Recent research shows that 47% of overall mobile a...

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Jan 12, 2018

Millennials are seemingly glued to social networks throughout their day, but US adults overall averageE 51 minutes per day on social platforms JO. Facebook’s popularity across all age groups will be a big driver of time spent with social media, accounting for 25 minutes of daily time. Facebook...

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Jan 12, 2018

The Internet has long been viewed as a single, customer acquisition-only space. In fact, 80% of every digital advertising budget is still spent on search-and-display ads across Google, Facebook, and other channels. Other social media networks like Pinterest are also evolving to enable people-based a...

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Jan 11, 2018

Stop focusing on fans and followers and start focusing on becoming a Social Business where leadership and employees embrace social and digital communications to produce measurable business outcomes. Learn how in this ebook.

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Jan 10, 2018

Omnichannel marketing. That’s a phrase marketers and e-commerce brands have been hearing quite a bit lately. While marketers have become accustomed to hearing new industry buzzwords, and the term ‘omnichannel’ may seem no different, the concept actually demonstrates a very importan...

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Jan 08, 2018

Financial services make up 7.5% of commercial services in the world and serves as one of the largest sectors in the global economy, which makes it a really attractive area for many business owners. However, positive prospects come with intense competition. Many small to medium size financial service...

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Jan 07, 2018

In 2016 Friendz received €500,000 worth of financing from Triboo Group, a public company an important player in the digital marketing industry, enabling it to hit the market and create its network. At the end of 2017 revenues amounted to € 1,200,000.

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Jan 07, 2018

Engaging prospects and getting them to convert are the biggest lead gen challenges for B2B marketers, according to Chief Marketer’s 2018 B2B Lead Gen Trend Outlook

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Dec 28, 2017

You’ve spent a lot of time and creative energy developing a new email promotion and you’re now ready to send it to your subscribers. Well, almost. The problem is, the campaign has a lot of elements that won’t all appeal equally to everyone on your list.

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Dec 25, 2017

Social media used to be defined as a set of computer-mediated technologies that facilitate the creation and sharing of information, ideas, and other forms of content and applications via so -called virtual communities taking advantage of modern network and communications infrastructures. Social medi...

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Dec 20, 2017

B2B companies tend to be so focused on product development and sales that they forget to develop a proper marketing strategy. Many companies implement a few one-off marketing tactics, but then see disappointing results. The key is to build your marketing strategy, or roadmap, and then support it wit...

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Dec 19, 2017

What if you could automate the ability to interact with an individual customer in a way that’s completely personalized? And what if the automation did not require millions of dollars and years to build?

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Dec 12, 2017

Machine learning sits at the core of many essential products and services at Facebook. This paper describes the hardware and software infrastructure that supports machine learning at a global scale. Facebook’s machine learning workloads are extremely diverse: services require many different ty...

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Dec 08, 2017

As Google has become a multi-billion dollar business that answers to Wall Street, their ethos seems to have shifted from the early day's people remember them by. They have become known for promoting their own properties at the expense of alternatives1, appropriating others’ info2 and opera...

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Nov 29, 2017

As beneficial as the World Wide Web has become to consumers and businesses alike, it has also congested, disrupted, and complicated marketplaces like never before. The hearing healthcare industry is no exception. With just a few clicks, patients can connect with doctors, service providers, and retai...

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Nov 22, 2017

For more than half a century, companies around the globe have lived and died by the four P’s: product, price, promotion and placement. Simply create a product, determine the price consumers are willing to pay for it, promote it with fanfare, and place it where customers will buy it and they wi...

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Nov 16, 2017

You’re new to your company or new to your role. Your CEO has agreed to a short-term investment in content marketing with vague goals of “better rankings” and “better SEO.”

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Nov 15, 2017

This increases the relevancy of the message you send at critical moments, increasing your influence on the buyer and building a stronger relationship with them. Leveraging sales enablement technology platforms throughout this process can increase the ROI of marketing content, make it easier to deplo...

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Nov 10, 2017

The emergence of contextual marketing In the past the average local business – whether that’s a local pub landlord or a local green grocers - would know their customers by name, what products they bought and which products they might like. Their conversations with customers were one-to-o...

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Oct 28, 2017

The digital media content and the process of managing it are fast changing into a more business oriented and customer centric approach. Digital Transformations and advancements in content management practices have led to new ways of connecting with broader audiences. New possibilities of user intera...

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Oct 25, 2017

Business-to-business (B2B) marketing is undergoing a sea change. Traditional marketing channels like television, the print media, and outdoor advertising no longer deliver the return on investment they once promised - for a simple reason: your customers are spending less than 25% of their time payin...

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Oct 25, 2017

The information set forth below may not be exhaustive and does not imply any elements of a contractual relationship. While we make every effort to ensure that any material in this white paper is accurate and up-to-date, such material in no way constitutes the provision of professional advice.

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Oct 17, 2017

Email marketing is a great way to boost your brand awareness, drive sales and build relationships. However, as with all marketing efforts, there are occasional potholes along the road to success. Together with MarketingSherpa’s 2012 Email Marketing report, we at Wired Marketing have compiled t...

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Oct 05, 2017

Influencer marketing is a form of marketing in which the focus is on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.

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Sep 27, 2017

Blockchain technology is rapidly changing the way applications are built and function on the Internet. Its key advantages, decentralization and security, offer tremendous potential for reordering the Internet landscape. Advertising, the blood and fuel of the Internet economy.

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Sep 25, 2017

Market research can also give you the foundation you need to make other pivotal shifts in your business. For example, you may find that you need to build new external partnerships to quickly adapt to technological changes (such as cloud computing, virtual reality, or automation), or it may be in the...

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Sep 20, 2017

We will discuss the benefits of direct marketing and delve into the details behind the success of inbound technologies like Marketing Automation. We’ll discuss best practices for each technique and give tips and tricks on how to get the most from each of them.

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Aug 31, 2017

To be effective and efficient with your time and money these days, we suggest focusing on five key digital marketing topics: Sites, Search, Social, Advocacy, & Analytics

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Aug 24, 2017

The benefits of email marketing are numerous. It gives great returns with minimal investment of time and effort. Its ROIs are high on miniscule investments. It makes tracking easy thus ensuring the efficacy of campaigns. It also improves customer engagement because it allows you to involve customers...

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Aug 22, 2017

The advent of the internet completely changed the face of customer experience in the buying process. The internet allowed customers greater control in the journey for information. They could research the products and services they were interested in, on their own terms. Search engines provided not o...

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Aug 17, 2017

Social networks reveal obstacles which may not have been anticipated from the outset. These are
obstacles which new users do not necessarily consider as they only think of the positive aspects of social networks such as the fact that they are free, easy to access and easy to use.

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Aug 10, 2017

It‘s in the name: Social Media Advertising describes the type of advertising that places a marketing message in a social network. In recent years, the rise in mobile usage has boosted the use of social media apps, among them image-sharing apps that are used predominantly via smartphone. This h...

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Jul 20, 2017

Engagement and Virality Scores can be combined into a single, actionable measure of the overall performance of a digital campaign a Digital Campaign Index (DCI) Score, as shown in Exhibit F. A campaign that has a relatively high DCI may warrant substantially more media investment. If a campaign has ...

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Jul 20, 2017

Companies today live in a digital world where in order to stay relevant and attract attention, they must become their own media outlets. Content is king, and it is up to these companies to produce great content  day in and day out  to have any chance of competing in today’s informati...

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Jul 19, 2017

Have you ever mounted a social media campaign that utterly failed? Were you able to identify the areas where your campaign fell short, or did you just move on to the next post?

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Jul 12, 2017

Despite its small size, the smartphone makes an enormous impact on the retail experience. At each stage of the buying cycle, consumers can now instantly access almost every single data point about the product they’re considering. Pricing, product reviews, specifications, tutorials, and custome...

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Jul 07, 2017

As promised in just a few minutes I am going to show you exactly where you are losing money in your Google AdWords account. It doesn’t matter if you are doing it yourself or working with a large agency, I guarantee that you are losing money and I’ll show you where. Use this to check your...

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Jul 03, 2017

OpGen Media has built the blueprint to run a successful B2B Content Syndication campaign through lead nurturing. Just producing content isn't enough - companies must do more to educate their prospects and build authority. If you're still taking MQLs and sending them to sales - this is a must...

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Jul 01, 2017

Today’s marketers have a job that is more complex, and demanding of more technical knowledge, than at any time in the automotive industry’s history. This is mostly due to two factors that are deeply connected: the increasingly rapid advancement of technology, and the proliferation of dig...

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Jun 27, 2017

This is Econsultancy’s second State of Marketing Attribution report, published in association with AdRoll and based on an online survey of 987 practitioners in Europe, North America, and Asia-Pacific. We expanded on last year’s report, which focused solely on Europe and made the report a...

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Jun 20, 2017

The overall growth of e-business has been dramatic and will continue to be fueled by business-to-business activity. E-business offers the opportunity for businesses to establish new competitive standards by expanding distribution channels, integrating external and internal processes, and offering a ...

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Jun 20, 2017

Written based on Comm100's expertise and experience in the email marketing field, The Ultimate Guide to Email Marketing is a comprehensive and practical guide to learn tested and proven tactics for successful email marketing.

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Jun 15, 2017

Companies today live in a digital world where in order to stay relevant and attract attention, they must become their own media outlets. Content is king, and it is up to these companies to produce great content  day in and day out  to have any chance of competing in today’s informati...

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Jun 07, 2017

Digital Marketing Investment Passes Television Ad Spend Spend on search marketing, display advertising, social media marketing, and email marketing will reach $103 billion by 2019. Upward and downward forces will influence marketing investment in digital channels over the next five years. Search mar...

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Jun 01, 2017

Micro influencers generate authentic conversations among like-minded audiences; individuals with shared connections to the micro influencer that are far more powerful than the superficial engagements and conversations you might get from a paid advertisement, blog or impersonal celebrity endorsement....

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Apr 17, 2017

This white paper provides a definition and examples of an emerging form of marketing - User Generated Advertising. After reading this paper, marketers will have a good understanding of the significant benefits of user generated advertising and ways to include it in their marketing plans.

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Apr 13, 2017

The technology industry is ever-changing with pressure from inside to produce meaningful business results and from outside to stay relevant with engaging content. When paired with the massive amounts of data being collected each day by B2B companies, these pressures are both a blessing and a curse f...

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Apr 08, 2017

In March 2016, Dos Equis, the beer brand, retired its “Most Interesting Man in the World” by sending him on a mission to Mars. The campaign was resurrected in September with a new actor, and a renewed and refreshed approach. What happened between March and September was even more interes...

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Mar 10, 2017

Your reputation is your currency. Period. Measuring reach, optics, leads, presence, adopters and influencers is not only the most critical safeguard for you, but it’s your bread and butter. Social media presents a unique challenge to companies and organizations today. Not only is it a direct c...

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Feb 27, 2017

Email marketing is proven to be one of the most cost-effective ways to reach out to your customers and prospects. Through email marketing, businesses are able to target the needs of their contacts. Sage E-marketing, powered by Swiftpage™, provides you with the tools to create, track, and send ...

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Feb 13, 2017

Internet marketing makes it much easier to create tests and learn what works best in order to improve the results of your marketing programs. You can test almost any facet of your campaign. Testing offers, key messages, ad copy, graphic design, headlines and just about any other element you can thin...

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Feb 07, 2017

The leads you collect today aren’t necessarily ready to buy immediately. Some of them are, of course, but others may still be researching potential products or solutions and are not ready to make a purchase decision. Your existing customers may also be leads for other products you sell, or be ...

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Jan 08, 2017

Digital marketing is an umbrella term which describes any form of marketing that exists online. When selected and implemented appropriately, digital marketing can open new doors of opportunities for small and medium sized enterprises. By using digital channels enterprises can connect with their curr...

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Jan 01, 2017

Email campaigns are useful at every stage of the customer lifecycle: building brand awareness, extending brand knowledge, building interest in an offer, generating action and conversions, fostering relationships, and turning existing clients into loyal brand advocates.

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Nov 22, 2016

E-mail dominates marketing channels. It boasts the broadest reach, the lowest cost, the easiest measurability, and the highest conversion rates, and ROI. Some 91 percent of marketing executives call e-mail the single most effective channel for driving revenue.

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Nov 22, 2016

Today’s retailers are faced with more competition for customer loyalty than ever before. However, retailers are also equipped with new tools and technology that can be used to influence the customer journey in new ways. Gone are the days where a little black book would suffice. Technology prov...

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Oct 13, 2016

In this white paper, we’ll discuss our predictions for hospital marketing trends in 2017 and how organizations can shift their focus from illness to wellness through the use of technology, content and customer service. With population health and high-deductible health insurance plans at the fo...

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Oct 10, 2016

How can you differentiate your insurance business and stay ahead of the curve? The answer lies not just in developing excellent products and services, but in delivering them to the end customer through an efficient and effective distribution network. In today’s digital environment, the need fo...

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Oct 05, 2016

The concept of omnichannel marketing has been around for a while, and retail are still trying to refine their communications accordingly. So how can the pharmaceutical industry make use of omnichannel marketing and learn from the retail sector?

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Oct 04, 2016

Aberdeen Group has found that 83% of its marketing respondents practice content marketing. Talk to most of them, though, and it’s already an assumed fact – content marketing is just part of the overall marketing game now. When practices become so pervasive, as content marketing is, there...

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Oct 01, 2016

If you’re reading this guide, you’re probably a B2B marketer. If so, you probably spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Which means you’re one of a million B2B marketers trying to do exactly the same...

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Aug 31, 2016

AdSigma is the next generation Digital Display Advertising platform that is carefully driving blockchain technology to revolutionize the digital display advertising space. We aim to disrupt the existing digital advertising space and address the significant problems it faces, such as unreasonable com...

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Aug 25, 2016

Social networking on social media websites involves the use of the internet to connect users with their friends, family, and acquaintances. Social media websites are not necessarily about meeting new people online, although this does happen. Instead, they are primarily about connecting with friends,...

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Aug 10, 2016

Marketers have been exploring the applications of gamification within loyalty programs, mobile apps, and in-store promotions, to name a few. The Internet of Things sheds new light on these strategies. This white paper examines the connection between gamification and the IoT, and their importance for...

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Aug 04, 2016

At Campaigner, we’ve helped hundreds of digital agencies, software providers and entrepreneurs implement effective and profitable white label email solutions. However, success with white label email often takes more than just launching an email platform under your brand name and then trying to...

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Jul 22, 2016

ReachRetargeting™ keeps your business top of mind with only the most interested consumers. By putting powerful banner ads in front of the people who are most likely to take action, you can generate even more awareness, engagement and leads from your digital marketing. Create top-of-mind awaren...

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Jul 22, 2016

In digital marketing, essential factors of the expected user experience such as speed, individuality, and accuracy of fit, as well as personal value, can be realized more easily and more quickly. The desired customer-centered marketing and service experience at the forefront is pushing forward the b...

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Jun 30, 2016

Many marketers are still confused about programmatic advertising: a complex landscape of new companies and technologies, lots of acronyms – DSP, SSP, RTB, DMP, PMP – debate about transparency, fraud, brand-safety and, of course, the discussions about which partners to work with.

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Jun 29, 2016

The reason subscribers join us - and stay with us Econsultancy’s entire research library is available to our subscribers, providing unlimited and unrivalled access to over 500 reports (and counting). In an environment where market trends are constantly changing, gaining up to the minute inside...

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Jun 21, 2016

Digital marketing is in the midst of navigating through the most significant developments it has ever encountered. This results in the following opportunities and challenges: At center stage is the dramatic expansion of accessible consumer data. No matter how the ‘big data’ explosion is ...

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Jun 15, 2016

Finally, secondary research sources have also been used, where appropriate, to crosscheck all the information we collect. These include company annual reports and other financial disclosures, industry trade association material, published government statistics and other published sources.

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Jun 01, 2016

Approximately two-thirds of all digital advertising revenue was spent with Facebook and Google during 2015.

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Jun 01, 2016

Like any advertising campaign, you shouldn’t move forward until you have a reason to do so.
Outlining marketing objectives needs to be your first step, and social advertising should be

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May 15, 2016

Search engine optimization (SEO) is focused on taking measures to land higher in the search engine results. For this reason, our best practices include only our top actionable recommendations. These are the steps you should take immediately to impact your organic results. For a detailed list of SEO ...

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Apr 30, 2016

Are you struggling to coordinate with digital agencies and technology service providers for the execution of your digital initiatives? Then, you need a way to onboard them, frequently communicate and bring them into an environment where they can work with you, other digital agencies and service prov...

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Apr 19, 2016

You may have noticed – everything is about content these days. Content is everywhere – blogs, white papers, Infographics, ebooks… you’ve even succumbed to it yourself. Among the clutter, however, there is the opportunity to be relevant to the right people, at the right time....

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Apr 11, 2016

We are not lawyers and nothing presented here is, or should be construed as, legal advice. It may be necessary to consult your legal or compliance department for specific guidance in regards to adherence with the law.

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Mar 22, 2016

Getting the right people to read your marketing messages at the right time – it’s what every marketer wants. It can be especially tough to gain subscribers for your marketing emails. We’ve been there, and we have a few solutions. A long time ago, we wrote an eBook full of best prac...

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Mar 22, 2016

This paper discusses the rapid rise of social media and its impact on customer relationship. It sheds light on how businesses can use social media to connect better with their customers and employees; specifically, how a social strategy.

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Feb 29, 2016

Marketers who are getting the most out of their email programs are using proven strategies and tactics to achieve significant ROI. By deploying time-tested best practices and leveraging innovative technologies, smart marketers are delivering dynamic, personalized messages – and the results are...

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Feb 23, 2016

Whether you run your own business, you are a managing director or you are a senior marketer in a large corporation, planning is a fundamental part of a successful business. Despite being an essential task, fi nding time to put an annual marketing plan together is not always easy as it’s time c...

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Feb 16, 2016

Marketers using dynamic creative to build custom units may notice that one sequence or product set outperformed all others. Use that as the building block going forward. There’s plenty to glean from these three items alone, and every subsequent campaign results in more learning

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Feb 16, 2016

Paid Search or Pay‐Per‐Click (PPC) advertising is an effective and powerful marketing tool that allows your company to create online brand exposure to your target markets.   Additionally, PPC gives you ultimate control over your marketing dollars while allowing you to capture the attention...

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Jan 20, 2016

Retail marketers: We know what you want to hear. You’re looking for the answer to the ever-persistent question, “What is the email marketing campaign I need to conduct this year to increase my subscribers, boost engagement, and maximize sales?” Let’s cut to the chase. Markete...

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Jan 15, 2016

Email marketing is not for the faint of heart. Whether mobile devices and wearables are redefining email design, inbox providers are redefining engagement and deliverability, or email service providers (ESPs) are redefining personalization and targeting—the channel is constantly evolving.

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Jan 06, 2016

Ten years in, Facebook shows no signs of slowing down. And as consumers spend more time using mobile devices, Facebook is the undisputed leader.With Facebook’s massive base of 1.55 billion monthly active users,it continues to be a critical digital channel for reaching existing and potential cu...

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Nov 24, 2015

Your landing page is a vital component of your campaign. The landing page is where you send all prospects to complete the desired action, whether it be to fill out an information form or sign up for a webinar. If you can boost your conversion rate through landing page optimization, you’ll get ...

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Nov 15, 2015

Americans are spending more time on their mobile devices than ever before. In fact, mobile usage surpassed that of desktop and other connected devices.1 Now two-thirds of U.S. adults own a smartphone and seven percent of them do not have broadband service at home.2 An overwhelming majority of mobile...

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Oct 21, 2015

Marketers face the difficult job of managing media fragmentation, handling data overload, consolidating disparate data sources and avoiding organizational misalignment. One of the biggest challenges, however, lies in understanding cross-channel customer data and using this information to develop ful...

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Oct 12, 2015

The ‘Connected Customer’ has forever changed the way your customers interact with your company. Over the last several years, it has become a reality that you must provide support on the customers ‘channel-ofchoice’ or risk losing them to a competitor. Industry leading compani...

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Oct 08, 2015

The advertising industry is in the midst of a sea change, and the signs are all around us. In 2015,agency discontent from brands reached a boiling point as household names like L’Oreal and Coca Cola put $27 billion worth of contracts under review.

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Sep 29, 2015

In a recent survey, Campaigner found that 38% of Internet retailers are unprepared for the biggest season of the year for online shopping. In the spirit of giving, here are four email marketing tips to help you keep your holiday campaign off the naughty list.

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Jul 30, 2015

ReachSearch™ is a leading search advertising service that puts your text ads on top search engines and directories, helping more local consumers find your business when they’re ready to buy. Your certified marketing expert works with you to develop a high-quality campaign that’s ta...

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Jul 23, 2015

ReachEdge™ is our easy-to-use lead conversion software specifically designed for local businesses. It’s built to give you exactly what you need to convert more customers and get more out of all your digital marketing. Capture More Leads & Calls ReachEdge software makes your website s...

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Jul 16, 2015

Maybe you are new to email marketing. Or maybe you’ve been at it for a while. But there’s a good chance that your email marketing efforts so far follow a familiar routine. It might look something like this: Create a monthly newsletter. Include an article from the blog or a new special sa...

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Jul 16, 2015

As an online marketer, you know that the more you understand your customers and
prospects, the more successful you’ll be. Customer data is key to your success. But
what kind of data gives you the best indication of what will move specific types of

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Jul 10, 2015

A major shift in the way Broadcasters are managing their advertising is occurring. With the advent of fast Internet connections for so many people in the UK, EU and other regions around the world, the possibility now exists for the delivery of content using either broadband, cable, satellite or terr...

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Jun 24, 2015

Social media growth over the past 5 years has been explosive and has transformed our culture
and the way we communicate, shop and interact with others. Social media traffic accounts for
most of the Internet’s traffic growth, and it continues to grow as newspaper readers and TV Read More

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Jun 24, 2015

As a smart marketer, you know a single email message is rarely, if ever, relevant to all contacts on your list. That’s why for each new campaign, you first segment your lists and tailor the content or promotion based on specific subscriber traits. But even within a given segment, would you ass...

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Jun 17, 2015

Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms. And it’s more than simply blasting them with messages through every channel y...

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Jun 08, 2015

It has been a phenomenal year for mobile media and marketing in South Africa.We would like to thank Nicolle Harding for her awesome contribution to growing the industry and we are looking forward to working with her as Chair Emeritus and part of the operations team.We would also like to thank Kim Ri...

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May 19, 2015

Welcome to our 7th annual study! Social media marketing is still growing. And for businesses, social media is essential, as you'll see detailed in this year's report.This 53-page report contains easy-to-digest insights into how marketers are currently using social media and their future plan...

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Apr 10, 2015

Marketing Continuity is a framework for building a connected customer experience across devices, channels, and systems— beginning with identifying, collecting, storing and leveraging customer identity data. In our white paper, “Marketing Continuity: A Strategic Framework for Creating Con...

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Jan 21, 2015

A Buddy Media study of top 100 on Facebook found that 40 characters or fewer receives the most engagement on average.It also happens that these ultra short posts are the least frequent types of posts on Facebook.

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Jan 08, 2015

This white paper would not have been possible without the significant contributions of more than 50 executive-level thought leaders—including contributors, sponsors and reviewers representing all segments of the advertising, marketing, media and technology industries. In particular, Winterberr...

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Nov 22, 2014

White papers are an important part of the sales and marketing process. By effectively educating prospects, vendors can get attention and credit for this as well as follow up with a more direct sales pitch later. Creating an excellent white paper can take time – often time away from engineering...

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Nov 10, 2014

Using advertising, direct mail, phone and e-mail may once have been considered a sufficient approach to multi-channel marketing. With the advent of social media, the explosion of viral video sharing, the newfound ease of online surveying and text messages replacing phone conversations among younger ...

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Oct 18, 2014

In the rapid-fire world of customer acquisition, at the end of the day, we all wish we had an endless stream of high-value prospects. So why not target those prospects whom are most likely to behave as your best customers do? Just as all prospects are not created equal, each industry’s ideal c...

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Sep 25, 2014

Over two billion people are now connected to the Internet. They are well informed, connected and constantly ”on the move”. These people are active across many channels. They read their physical mail, log onto their emails, check their text messages, “like” social media and bl...

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Sep 02, 2014

All the content of this document (text, figures, lists, financial information, graphics, design,diagrams, as well as other graphic elements and/or audio and videos), whichever the format used (paper or electronic), is confidential and proprietary to Havas Media Group.

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Aug 30, 2014

We’re a specialized division of J. Walter Thompson (JWT), and since 1949, we’ve been advancing employee engagement worldwide through employer branding, internal communications, recruitment advertising and digital solutions.

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Jun 11, 2014

Email marketing can be one of the most effective marketing tools on the planet.
It’s a quick and easy way to reach your target prospects and customers with new
products, promotions, etc.

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Jun 10, 2014

Not so very long ago consumer touchpoints with a company were limited and controlled almost entirely by the company. Corporate branding efforts enjoyed a luxury called ‘time’ and a finite number of marketing channels equated to less pressure on both consumer and corporation alike. Today,...

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Jun 10, 2014

If your business is just getting started with cross-channel marketing, you’ll quickly discover that cross-channel optimization is critical to delivering highly relevant, personalized content to your customers anytime, anywhere. This white paper will provide a simple process for using cross-cha...

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Mar 04, 2014

You are hereby invited by the High Value Manufacturing (HVM) Catapult to submit a tender for the above services.The Invitation to Tender from HVM Catapult contains Instructions and Information for Tendering, Specification of Requirements, Supplier Questionnaire (including Form of Tender and Pricing ...

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Dec 12, 2013

Email continues to reign as one of the most profitable channels for marketers and a valuable touchpoint in the path to purchase. However, as most marketers today know, customers don’t see in channels, they engage with a brand. The ability for customers to access information anytime and anywher...

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Nov 25, 2013

Centered on the fictitious New York advertising agency Sterling Cooper, the TV series Mad Men is sometimes used as a reference point for the style, mood and changing social mores of the 1960s. It also provides a lens through which we can view the changing attitudes of the marketing industry itself, ...

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Nov 10, 2013

The relationship between brands and customers has fundamentally changed. Whereas once there was equilibrium between customer expectations and brand fulfilment, now the balance has tipped to the extent that customer expectations goes way beyond what most businesses can deliver. Customers now demand a...

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Jul 17, 2013

In Early 2013, the Association for Data-driven Marketing and Advertising (ADMA) and the US-based Content Marketing Institute (CMI) conducted a survey of 216 marketers to evaluate the state of content Marketing in Australia. The findings, published in the Content Marketing in Australia: 2013 Benchmar...

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Feb 20, 2013

Businesses exist to serve customers and, ultimately, everything a business does is geared toward making money from customers in return for goods and services. Any business activity generates events that affect a customer's experience of receiving and using those goods and services. A telco is in...

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Dec 12, 2012

In the past year, content marketing has gained incredible momentum. As this topic gains mindshare, it’s fueling discussions around the web, at events, and in boardrooms. But just how well are B2B marketers achieving their goals when it comes to content marketing? And how much has changed in th...

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Jul 22, 2010

You can never have too much information. However, data that isn’t segmented holds far less
value than data that has been properly sliced and diced. So if you aren’t already segmenting your
contact lists you should be!

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Jun 08, 2009

The advantages of using email are pretty clear, but email is just one (critical) part of the wider shift in the music industry’s approach to marketing. Whereas the approach of the past used to be all about getting the CD into the stores and bought by the customer, today the focus is (or should...

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Dec 24, 2008

Hoffman’s definition of white papers is “a marketing/sales document that complements other marketing collateral by providing objective, useful information to a defined audience of prospective buyers about a particular business problem and potential solutions.” White papers offer me...

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Dec 05, 2008

Email marketing is one of the most powerful marketing tools available today. It is easy, aff ordable, direct, actionable and highly eff ective. When you add email to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles (e.g. direct mail or print adver...

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Hopping online without a focused plan is troublesome at best and disastrous at worst. Think about the goals you want to achieve by engaging in social media. Do you want to have conversations and provide customer service? Are you a retailer looking to drive sales? Is your business highly visual? Are ...

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B2B marketing organizations benefit in numerous ways from creating and using a marketing dashboard. A well-constructed dashboard with up to date data enables them to measure marketing’s impact on the business and communicate that impact to executives and the business at large. But it’s n...

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The advertising industry – conceived in creativity and birthed in design – is at the flashpoint of redefinition or death. Technology is both causing the assault, eroding longstanding bastions of advertising business models and revenue, while also offering the means of a brilliant renaiss...

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Email is a critical channel for marketers and consumers alike. As social media has matured, and more consumers spend time communicating with brands through other channels, many observers have incorrectly assumed that email is less popular with consumers, and therefore less effective as a marketing c...

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Pay Per Click marketing, the topic of this white paper, is a form of advertising that’s a sub-category of search engine marketing. PPC is a model where advertisers like you target web visitors with relevant ads when people search for particular phrases.

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As digital channels continue to become the primary communication point for more and more consumers, the success of brands will depend upon their ability to translate data generated from digital customer activity into consumer insight. Those companies that can gather detailed data from the Web and ot...

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A new technology is redefining the way we transact: blockchain has the potential to change the way we buy and sell, interact with government and verify the authenticity of everything from property titles to organic vegetables. It combines the openness of the internet with the security of cryptograph...

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Across industries, marketing automation is quickly moving from early adopter use to a competitive necessity for many organizations. Despite widespread use among some companies, many marketers are just beginning to adopt marketing automation within their own organizations.

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It used to be that if you were an advertiser, you would simply work with your agency to define the creative strategy, see a handful of creative ideas (knowing they were pushing you their favorite all along), tell them how much you wanted to spend, and what your goals were (maybe). The agency would t...

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At its core, lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates the needs of the buyer based on who they are (using profile characteristics like title, role, industry, and so on) and where they are in the buying process. Nurturing ...

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It’s the challenge that every modern marketer faces — where do I spend my next ad dollar? And in a multi-screen, multi-device, multichannel world, the role that TV plays in the allocation mix continues to be examined with the same level of scrutiny as a tax audit. This can partially be a...

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Marketing in the age of digital transformation is being subjected to fundamental changes. Old methods such as traditional print ads have been virtually eliminated as marketing instruments. Whoever wants to be in the vanguard of marketing today needs innovative approaches and channels to attract pote...

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Guerrilla marketing can sometimes be perceived as a complex and ineffective method of marketing and is often sold as this by traditional agencies so that they can guard and protect their own methods. Unfortunately this means that it can be easy to miss the benefits of guerrilla marketing, both as a ...

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Marketing as a discipline has its roots in sales. Over time, due to the ambitions of the news science of marketing, the two became separate and in many cases, estranged. This White Paper explains why, in our centenary year, we believe it’s time for The Chartered Institute of Marketing to say m...

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The email inbox is a challenging place, both to get to, and to remain in. Despite the advances in deliverability techniques and segmentation strategy, email still poses some unique challenges. Email is a bit of a special medium, most people have got an email address that is unique to them, which mak...

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By all accounts, direct mail is one of the best opportunities worldwide in print services today. And customers welcome it. Consumers prefer direct mail for receiving marketing and promotional information and direct mail gets customers attention; 81% of households read or scan some or all of their ad...

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You’ve worked hard to win your customers’ business, but after the initial transaction, how do you ensure that they keep coming back and become loyal brand advocates? As ways in which brands can connect and engage with customers grow, so too do customer expectations. It is no longer enoug...

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The credit for the first affiliate marketing campaign goes to twin brothers, Jason and Mathew Olim, founders of CDNOW.com. As their business grew they established many of the internet marketing ideas that we use today such as email marketing, online video, affiliate marketing, to name a few. Their B...

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Over the last ten years the consumer landscape has changed beyond recognition. In just one decade the Internet has transformed our lives in some quite extraordinary ways. Two things – social media and mobile devices, have largely driven this transformation. Both have enabled us to connect with...

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Marketers are looking for solutions that can help them justify marketing spend, and also to be able to track all channels, including online and offline marketing programs. In addition, they need to be able to start a dialog with their own customers in order to refine and perfect their value proposit...

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If your business is just getting started with cross-channel marketing, you’ll quickly discover that cross-channel optimization is critical to delivering highly relevant, personalized content to your customers anytime, anywhere. This white paper will provide a simple process for using cross-cha...

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The rise of mobile and social technologies has given way to more potential touch points for brands to reach and connect with consumers than ever before. Last year eMarketer reported that 45% of consumers prefer a combination of online, mobile, and in-store shopping. Over the past year, this trend ha...

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It is imperative that today’s companies create compelling, differentiating customer experiences through marketing. Predictive marketing changes the game for marketers: it gives firms the ability to anticipate consumers’ needs and interests, and more importantly, their likely reactions to...

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Over the last several years, we’ve had an opportunity to talk to tens of thousands of companies about their online presence. In that time, we have also seen some dramatic shifts in digital marketing strategies. When we opened our “digital doors” back in 2007, some of the techniques...

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And with those few words Wired and AT&T ushered in the world’s first display banner advertisement on October 27, 1994. In a little over two decades, not only has digital advertising emerged as the killer category for marketing, but the very nature of what it means to market and be a market...

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Content marketing isn’t just another piece of the SEO puzzle, it’s actually a lot more important than most other elements. The majority of web traffic still comes from organic search – more than paid campaigns, social media or any other channel. As such, SEO is clearly as significa...

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An important use for the Intel Data Platform, built on Apache Hadoop* software, is providing insight and enabling optimization of Intel’s marketing investment. The goal is to enable near-real-time insights into marketing campaign performance and to point to optimization opportunities.