RESOURCES

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Oct 03, 2018

Let’s explore some of the current processes around pipeline management and forecasting and how they can be improved.

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Oct 03, 2018

The first CRM launch truly changed the way sales were managed. We went from tracking customers on spreadsheets (and even in rolodexes) to tracking them and their attendant opportunities with software. It wasn’t long before reps started to feel ...

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Oct 03, 2018

In the end, you need to be rewarding your sales reps with more than just money if you want to keep them motivated and if you want your sales compensation plan to deliver on its promises.

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Jul 18, 2018

We’re doing this through a combination of the blockchain, AI, big data, search, image analysis, and eCommerce technologies. Underpinning it all is a merit-based incentives system, which rewards those who contribute information and insights &nda...

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Jun 06, 2018

According to MarketingMag.com, content marketing will be a $300 billion industry by 2019 this means it will more than double in under four years. With more and more content created every year, simply managing your content can be a daunting task.

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Aug 02, 2018

Consumers want a good user experience when they watch videos and it’s something that the online video industry has been promising for years. However, when it comes to content that is supported by advertising, the market is broken, and the user ...

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Mar 13, 2018

In many ways, the direct experience with the mobile app matters more than any conventional marketing activity. Creating personal, relevant and meaningful interactions within the mobile app - mobile moments as they are sometimes called - is the new ch...

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Mar 14, 2018

Mobile Marketing Automation is a response to that challenge. It is the set of techniques and tactics that engage mobile users, deliver value and content to them, and optimize their experience through personalization in order to keep them engaged, ret...

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Feb 16, 2016

Marketers using dynamic creative to build custom units may notice that one sequence or product set outperformed all others. Use that as the building block going forward. There’s plenty to glean from these three items alone, and every subsequent...

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Jul 02, 2018

There is sensitive information enclosed, and it is expected this packet will be used solely for the purpose above. It is not for public consumption or consideration.

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Feb 20, 2018

By the nature of our activities, my colleagues and I deal with many European, American and Asian businesses. Although we find various topics for discussion, in this White Paper I’ve decided to elaborate on a topic that is particularly interesti...

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Jun 18, 2018

Hootsuite’s financial service report examines key industry trends, tracking how organizations are using social media to grow revenues and decrease operational costs.

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Apr 30, 2016

Are you struggling to coordinate with digital agencies and technology service providers for the execution of your digital initiatives? Then, you need a way to onboard them, frequently communicate and bring them into an environment where they can work...

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Feb 20, 2018

In the ever-growing market for software products and services increasingly provided by freelancers there is a space for a single marketplace where clients and freelancers can meet easily without intermediaries in a structured and transparent way with...

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Jun 11, 2018

The road toward revenue begins with leads. Whether reaching out to your first few customers or looking to grow your client base, your business needs to stay visible and relevant to the people who are going to buy from you.

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Jan 07, 2018

Engaging prospects and getting them to convert are the biggest lead gen challenges for B2B marketers, according to Chief Marketer’s 2018 B2B Lead Gen Trend Outlook

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Aug 31, 2017

To be effective and efficient with your time and money these days, we suggest focusing on five key digital marketing topics: Sites, Search, Social, Advocacy, & Analytics

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Oct 25, 2017

The information set forth below may not be exhaustive and does not imply any elements of a contractual relationship. While we make every effort to ensure that any material in this white paper is accurate and up-to-date, such material in no way consti...

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Feb 19, 2018

Whether you need to build your brand, establish your thought leadership, engage with decision-makers, or fill your sales and marketing pipeline, align yourself with the industry’s leading media brand: Sales and Marketing Management.

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Mar 07, 2018

Interestingly 70–75% of businesses rate their commitment as well as their success as Moderate or Very, suggesting commitment levels are closely tied to overall success measurements.

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Jul 23, 2018

The spreadsheet conundrum... Joe Smith, sales director for Great Start-Up Number 5 Billion and Thirty-One, puts on a blindfold and reaches out blindly for something, ANYTHING, to help him organize his team’s deals and commissions. He’s ho...

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Jul 23, 2018

You’ve reached a certain point in the evolution of your company and you know it’s time to invest in a CPQ system. But buyer beware: There’s a certain misconception around CPQ systems as being plug-in devices or turnkey-ready overlay...

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Jul 23, 2018

It all ties together. You want your sales reps to behave a certain way and close a certain amount of deals in specific verticals that match your company’s 3- and/or 5-year vision, but the systems you currently have in place to drive this behavi...

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Jul 23, 2018

Custom ICM solutions are built for you, not auditors, so they typically don’t offer visibility into actions performed over time. Auditors may lack confidence in your homegrown system, especially if they find errors or omissions. In fact, audit ...

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May 07, 2018

In 2018, UK marketers will need to ensure that they’ve set appropriate goals for content marketing (based on their organization’s unique objectives)—and that they’ve aligned those goals with the right metrics. As you will see ...

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Aug 31, 2016

AdSigma is the next generation Digital Display Advertising platform that is carefully driving blockchain technology to revolutionize the digital display advertising space. We aim to disrupt the existing digital advertising space and address the signi...

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Jun 18, 2018

The world is stepping into the digital era. Marketing, like all industries, has the opportunity to transform itself by effectively engaging with the huge flows of data generated by billions of smart devices.

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Aug 25, 2016

Social networking on social media websites involves the use of the internet to connect users with their friends, family, and acquaintances. Social media websites are not necessarily about meeting new people online, although this does happen. Instead,...

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Jun 21, 2016

Digital marketing is in the midst of navigating through the most significant developments it has ever encountered. This results in the following opportunities and challenges: At center stage is the dramatic expansion of accessible consumer data. No m...

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Jan 07, 2018

In 2016 Friendz received €500,000 worth of financing from Triboo Group, a public company an important player in the digital marketing industry, enabling it to hit the market and create its network. At the end of 2017 revenues amounted to € ...

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May 10, 2018

Email marketing is used more than any other digital marketing channel, but the impact is not what it could be. This is due in large part to the fact that so much of the content used in email marketing is of exceptionally low quality. Customers want t...

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Jan 29, 2018

In the digital age, a strong social media strategy is a necessity for every brand, but determining what will work for your organization can be a challenge. In this report, big brands share the strategies behind their social media success. You’l...

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Mar 07, 2018

A rule of thumb for what you score should be is around 70%, 100% is very hard to achieve especially when it comes to removing every tag. Figuring out what “keywords” people are searching does not have to be difficult.

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Feb 13, 2018

Our Strategic Marketing Services provides full-service global digital marketing services which leverage IDG’s 50+ years of expertise in engaging and acquiring audiences through high-quality content.

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Mar 21, 2018

Global benchmarking research to help businesses improve their email, marketing automation, and content marketing ROI. This research report was created by Smart Insights, publishers of actionable marketing advice, and GetResponse, all-in-one online ma...

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Dec 19, 2017

What if you could automate the ability to interact with an individual customer in a way that’s completely personalized? And what if the automation did not require millions of dollars and years to build?

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Nov 29, 2017

As beneficial as the World Wide Web has become to consumers and businesses alike, it has also congested, disrupted, and complicated marketplaces like never before. The hearing healthcare industry is no exception. With just a few clicks, patients can ...

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Nov 16, 2017

You’re new to your company or new to your role. Your CEO has agreed to a short-term investment in content marketing with vague goals of “better rankings” and “better SEO.”

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Oct 04, 2016

Aberdeen Group has found that 83% of its marketing respondents practice content marketing. Talk to most of them, though, and it’s already an assumed fact – content marketing is just part of the overall marketing game now. When practices b...

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Nov 15, 2017

This increases the relevancy of the message you send at critical moments, increasing your influence on the buyer and building a stronger relationship with them. Leveraging sales enablement technology platforms throughout this process can increase the...

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Oct 17, 2017

Email marketing is a great way to boost your brand awareness, drive sales and build relationships. However, as with all marketing efforts, there are occasional potholes along the road to success. Together with MarketingSherpa’s 2012 Email Marke...

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Feb 27, 2018

Businesses are now moving away from the distribution of massive, shotgun-style email campaigns and implementing targeted efforts aimed at getting in touch with more focused demographics.

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May 22, 2018

When it comes to digital tools, we at The Launch don’t play around. We like to be right on the vanguard of what’s new, sometimes even using it first and then turning around to write guides like this one. We love to help our fellow marketi...

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Jan 11, 2018

Stop focusing on fans and followers and start focusing on becoming a Social Business where leadership and employees embrace social and digital communications to produce measurable business outcomes. Learn how in this ebook.

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Jul 09, 2018

Following implementation of the General Data Protection Regulation (GDPR) on May 25th, the UK entered a new age of data protection. Every business should have been fully prepared for the transition and as a result, had embedded the systems, policies,...

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Jun 20, 2018

Your website, social media networks, and video channels must be configured correctly for effective digital marketing. When people interact with your brand, it is essential that you have a consistent look and message with a clear value proposition. Co...

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May 23, 2018

We are excited to share this 2018 Healthcare Digital Marketing Trends Survey with you. Geonetric collaborated for the second year in a row with eHealthcare Strategy & Trends to deliver the largest, most comprehensive look at the digital evolution...

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Feb 05, 2018

Customers today require human communication combined with the speed and efficiency of automated services. This is, understandably, difficult for companies due to the increasing levels of customer expectation and the fast-changing technical landscape ...

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Mar 07, 2018

In the complex world of B2B sales, most corporate buying decisions involve not a single person but a core group of people who have an influence on the final outcome. They each bring their own unique and differing expectations and decision criteria. I...

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Apr 17, 2018

App Store Optimization (ASO) is the process of increasing your app’s visibility in the app stores so that it is in the top search results; it’s the mobile app version of search engine optimization (SEO). It’s crucial to note that in...

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May 10, 2018

Many individuals contributed to this white paper on online marketplace lending. In particular, Treasury would like to thank staff from the following organizations: the Consumer Financial Protection Bureau, the Federal Deposit Insurance Corporation, t...

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Jan 22, 2018

SEO presents your brand with a significant opportunity, but it requires collaboration between multiple functions. Picking the players and setting the right process for your SEO team are the first steps in increasing SEO ROI. This white paper describe...

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Feb 02, 2018

At the time of this writing, the commercial application of blockchain technologies remains almost solely in the realm of speculation. It is the firm intention of the Company to exploit the existing capabilities of blockchain and smart contract techno...

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Nov 22, 2016

E-mail dominates marketing channels. It boasts the broadest reach, the lowest cost, the easiest measurability, and the highest conversion rates, and ROI. Some 91 percent of marketing executives call e-mail the single most effective channel for drivin...

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Jan 29, 2018

Establishing a collaborative environment between marketing and sales teams is imperative, as companies with aligned departments enjoyed 38% higher sales win rates. Additional research reveals when marketing and sales are coordinated, companies become...

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Dec 28, 2017

You’ve spent a lot of time and creative energy developing a new email promotion and you’re now ready to send it to your subscribers. Well, almost. The problem is, the campaign has a lot of elements that won’t all appeal equally to e...

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May 15, 2018

Ad fraud can decimate ad budgets, skew data, and create a feedback loop that’s a race to the bottom. On average, 4% of an app’s paid user acquisition budget is taken by fraud. We’ve seen outliers with up to 90% of budgets stolen - a...

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Jun 17, 2018

Econsultancy’s 2018 Digital Trends report, published in association with Adobe, is based on a global survey of 12,795 marketing, creative and technology professionals in the digital industry across EMEA, North America and Asia Pacific. Now in i...

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May 17, 2018

The General Data Protection Regulation or GDPR is the overall regulation on the protection and handling of personal data for the European Union coming into force from May 25, 2018. No one working in digital marketing or indeed any business that deals...

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Hopping online without a focused plan is troublesome at best and disastrous at worst. Think about the goals you want to achieve by engaging in social media. Do you want to have conversations and provide customer service? Are you a retailer looking to...

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Jun 20, 2017

The overall growth of e-business has been dramatic and will continue to be fueled by business-to-business activity. E-business offers the opportunity for businesses to establish new competitive standards by expanding distribution channels, integratin...

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Jul 07, 2017

As promised in just a few minutes I am going to show you exactly where you are losing money in your Google AdWords account. It doesn’t matter if you are doing it yourself or working with a large agency, I guarantee that you are losing money and...

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Apr 25, 2018

Social media sites like Facebook and Twitter garner attention for their large user bases, yet email marketing has a much higher reach than both of them— combined. Facebook claims to have more than 1.35 billion users and Twitter has more than 27...

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Sep 20, 2017

We will discuss the benefits of direct marketing and delve into the details behind the success of inbound technologies like Marketing Automation. We’ll discuss best practices for each technique and give tips and tricks on how to get the most fr...

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Jan 22, 2018

You don’t need the budget or resources of a leading business-to-consumer juggernaut to conduct an effective social media marketing campaign. Small businesses can engage and acquire customers through social media, too. In fact, 3 out of 5 small ...

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Feb 13, 2018

With more than one billion monthly active users on Facebook, and over 300 million monthly active users on Twitter, channel partners have more potential than ever to get their name out, spread their content, and draw more people to their sites.

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Jun 20, 2017

Written based on Comm100's expertise and experience in the email marketing field, The Ultimate Guide to Email Marketing is a comprehensive and practical guide to learn tested and proven tactics for successful email marketing.

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Sep 25, 2017

Market research can also give you the foundation you need to make other pivotal shifts in your business. For example, you may find that you need to build new external partnerships to quickly adapt to technological changes (such as cloud computing, vi...

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Aug 17, 2017

Social networks reveal obstacles which may not have been anticipated from the outset. These are
obstacles which new users do not necessarily consider as they only think of the positive aspects of social networks such as the fact that they are ...

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Jun 24, 2015

Social media growth over the past 5 years has been explosive and has transformed our culture
and the way we communicate, shop and interact with others. Social media traffic accounts for
most of the Internet’s traffic growth, and i...

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May 02, 2018

Twitter is a micro-blogging social network that became popular thanks to its 140-character limit. It is the second most popular social networking website in the U.S. after Facebook. Twitter is finally getting traction in B2B making it a great social ...

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Apr 25, 2018

Any B2B companies pride themselves on building personal relationships with their customers. But as one global leader in specialized environmental services has discovered, relationship building in the B2B space is shifting rapidly.

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Feb 20, 2013

Businesses exist to serve customers and, ultimately, everything a business does is geared toward making money from customers in return for goods and services. Any business activity generates events that affect a customer's experience of receiving...

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Sep 25, 2014

Over two billion people are now connected to the Internet. They are well informed, connected and constantly ”on the move”. These people are active across many channels. They read their physical mail, log onto their emails, check their tex...

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Nov 22, 2016

Today’s retailers are faced with more competition for customer loyalty than ever before. However, retailers are also equipped with new tools and technology that can be used to influence the customer journey in new ways. Gone are the days where ...

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Jan 10, 2018

Omnichannel marketing. That’s a phrase marketers and e-commerce brands have been hearing quite a bit lately. While marketers have become accustomed to hearing new industry buzzwords, and the term ‘omnichannel’ may seem no different,...

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Oct 25, 2017

Business-to-business (B2B) marketing is undergoing a sea change. Traditional marketing channels like television, the print media, and outdoor advertising no longer deliver the return on investment they once promised - for a simple reason: your custom...

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Nov 22, 2014

White papers are an important part of the sales and marketing process. By effectively educating prospects, vendors can get attention and credit for this as well as follow up with a more direct sales pitch later. Creating an excellent white paper can ...

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Oct 13, 2016

In this white paper, we’ll discuss our predictions for hospital marketing trends in 2017 and how organizations can shift their focus from illness to wellness through the use of technology, content and customer service. With population health an...

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Jul 12, 2017

Despite its small size, the smartphone makes an enormous impact on the retail experience. At each stage of the buying cycle, consumers can now instantly access almost every single data point about the product they’re considering. Pricing, produ...

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Nov 25, 2013

Centered on the fictitious New York advertising agency Sterling Cooper, the TV series Mad Men is sometimes used as a reference point for the style, mood and changing social mores of the 1960s. It also provides a lens through which we can view the cha...

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Dec 12, 2013

Email continues to reign as one of the most profitable channels for marketers and a valuable touchpoint in the path to purchase. However, as most marketers today know, customers don’t see in channels, they engage with a brand. The ability for c...

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Jan 08, 2015

This white paper would not have been possible without the significant contributions of more than 50 executive-level thought leaders—including contributors, sponsors and reviewers representing all segments of the advertising, marketing, media an...

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Nov 10, 2014

Using advertising, direct mail, phone and e-mail may once have been considered a sufficient approach to multi-channel marketing. With the advent of social media, the explosion of viral video sharing, the newfound ease of online surveying and text mes...

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Dec 05, 2008

Email marketing is one of the most powerful marketing tools available today. It is easy, aff ordable, direct, actionable and highly eff ective. When you add email to your marketing mix, you spend less time, money and resources than with traditional m...

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Jun 08, 2009

The advantages of using email are pretty clear, but email is just one (critical) part of the wider shift in the music industry’s approach to marketing. Whereas the approach of the past used to be all about getting the CD into the stores and bou...

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Aug 10, 2016

Marketers have been exploring the applications of gamification within loyalty programs, mobile apps, and in-store promotions, to name a few. The Internet of Things sheds new light on these strategies. This white paper examines the connection between ...

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Jul 17, 2013

In Early 2013, the Association for Data-driven Marketing and Advertising (ADMA) and the US-based Content Marketing Institute (CMI) conducted a survey of 216 marketers to evaluate the state of content Marketing in Australia. The findings, published in...

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Dec 24, 2008

Hoffman’s definition of white papers is “a marketing/sales document that complements other marketing collateral by providing objective, useful information to a defined audience of prospective buyers about a particular business problem and...

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Dec 01, 2010

Email marketing is proven to be one of the most cost-effective ways to reach out to your customers and prospects. Through email marketing, businesses are able to target the needs of their contacts. Sage E-marketing, powered by Swiftpage™, provi...

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Jun 10, 2014

If your business is just getting started with cross-channel marketing, you’ll quickly discover that cross-channel optimization is critical to delivering highly relevant, personalized content to your customers anytime, anywhere. This white paper...

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Oct 10, 2016

How can you differentiate your insurance business and stay ahead of the curve? The answer lies not just in developing excellent products and services, but in delivering them to the end customer through an efficient and effective distribution network....

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Nov 22, 2017

For more than half a century, companies around the globe have lived and died by the four P’s: product, price, promotion and placement. Simply create a product, determine the price consumers are willing to pay for it, promote it with fanfare, an...

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Oct 18, 2014

In the rapid-fire world of customer acquisition, at the end of the day, we all wish we had an endless stream of high-value prospects. So why not target those prospects whom are most likely to behave as your best customers do? Just as all prospects ar...

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Dec 20, 2017

B2B companies tend to be so focused on product development and sales that they forget to develop a proper marketing strategy. Many companies implement a few one-off marketing tactics, but then see disappointing results. The key is to build your marke...

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Jun 10, 2014

Not so very long ago consumer touchpoints with a company were limited and controlled almost entirely by the company. Corporate branding efforts enjoyed a luxury called ‘time’ and a finite number of marketing channels equated to less press...

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Oct 05, 2016

The concept of omnichannel marketing has been around for a while, and retail are still trying to refine their communications accordingly. So how can the pharmaceutical industry make use of omnichannel marketing and learn from the retail sector?

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Oct 21, 2015

Marketers face the difficult job of managing media fragmentation, handling data overload, consolidating disparate data sources and avoiding organizational misalignment. One of the biggest challenges, however, lies in understanding cross-channel custo...

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Dec 12, 2012

In the past year, content marketing has gained incredible momentum. As this topic gains mindshare, it’s fueling discussions around the web, at events, and in boardrooms. But just how well are B2B marketers achieving their goals when it comes to...

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Oct 12, 2015

The ‘Connected Customer’ has forever changed the way your customers interact with your company. Over the last several years, it has become a reality that you must provide support on the customers ‘channel-ofchoice’ or risk los...

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Jul 03, 2017

OpGen Media has built the blueprint to run a successful B2B Content Syndication campaign through lead nurturing. Just producing content isn't enough - companies must do more to educate their prospects and build authority. If you're still taki...

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Nov 10, 2013

The relationship between brands and customers has fundamentally changed. Whereas once there was equilibrium between customer expectations and brand fulfilment, now the balance has tipped to the extent that customer expectations goes way beyond what m...

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Apr 10, 2015

Marketing Continuity is a framework for building a connected customer experience across devices, channels, and systems— beginning with identifying, collecting, storing and leveraging customer identity data. In our white paper, “Marketing ...

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Jul 10, 2015

A major shift in the way Broadcasters are managing their advertising is occurring. With the advent of fast Internet connections for so many people in the UK, EU and other regions around the world, the possibility now exists for the delivery of conten...

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Sep 18, 2014

Multichannel communications is all about using available technology to ensure your target audience is presented with information or the ability to react to information across multiple channels. Customers expect to receive personalized, relevant commu...

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Nov 10, 2017

The emergence of contextual marketing In the past the average local business – whether that’s a local pub landlord or a local green grocers - would know their customers by name, what products they bought and which products they might like...

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Jun 17, 2015

Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms. And it’s more than simply b...

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An important use for the Intel Data Platform, built on Apache Hadoop* software, is providing insight and enabling optimization of Intel’s marketing investment. The goal is to enable near-real-time insights into marketing campaign performance an...

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Content marketing isn’t just another piece of the SEO puzzle, it’s actually a lot more important than most other elements. The majority of web traffic still comes from organic search – more than paid campaigns, social media or any o...

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And with those few words Wired and AT&T ushered in the world’s first display banner advertisement on October 27, 1994. In a little over two decades, not only has digital advertising emerged as the killer category for marketing, but the very...

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Nov 09, 2017

WHAT IS GDPR AND WHY IS IT IMPORTANT? The EU General Data Protection Regulation (GDPR) is the most significant change in data privacy regulation since 1995. This new regulation was designed to harmonize data privacy laws across Europe and to protect ...

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Over the last several years, we’ve had an opportunity to talk to tens of thousands of companies about their online presence. In that time, we have also seen some dramatic shifts in digital marketing strategies. When we opened our “digital...

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It is imperative that today’s companies create compelling, differentiating customer experiences through marketing. Predictive marketing changes the game for marketers: it gives firms the ability to anticipate consumers’ needs and interest...

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The rise of mobile and social technologies has given way to more potential touch points for brands to reach and connect with consumers than ever before. Last year eMarketer reported that 45% of consumers prefer a combination of online, mobile, and in...

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If your business is just getting started with cross-channel marketing, you’ll quickly discover that cross-channel optimization is critical to delivering highly relevant, personalized content to your customers anytime, anywhere. This white paper...

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Marketers are looking for solutions that can help them justify marketing spend, and also to be able to track all channels, including online and offline marketing programs. In addition, they need to be able to start a dialog with their own customers i...

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Over the last ten years the consumer landscape has changed beyond recognition. In just one decade the Internet has transformed our lives in some quite extraordinary ways. Two things – social media and mobile devices, have largely driven this tr...

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The credit for the first affiliate marketing campaign goes to twin brothers, Jason and Mathew Olim, founders of CDNOW.com. As their business grew they established many of the internet marketing ideas that we use today such as email marketing, online ...

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You’ve worked hard to win your customers’ business, but after the initial transaction, how do you ensure that they keep coming back and become loyal brand advocates? As ways in which brands can connect and engage with customers grow, so t...

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By all accounts, direct mail is one of the best opportunities worldwide in print services today. And customers welcome it. Consumers prefer direct mail for receiving marketing and promotional information and direct mail gets customers attention; 81% ...

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The email inbox is a challenging place, both to get to, and to remain in. Despite the advances in deliverability techniques and segmentation strategy, email still poses some unique challenges. Email is a bit of a special medium, most people have got ...

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Marketing as a discipline has its roots in sales. Over time, due to the ambitions of the news science of marketing, the two became separate and in many cases, estranged. This White Paper explains why, in our centenary year, we believe it’s time...

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Guerrilla marketing can sometimes be perceived as a complex and ineffective method of marketing and is often sold as this by traditional agencies so that they can guard and protect their own methods. Unfortunately this means that it can be easy to mi...

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Marketing in the age of digital transformation is being subjected to fundamental changes. Old methods such as traditional print ads have been virtually eliminated as marketing instruments. Whoever wants to be in the vanguard of marketing today needs ...

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It’s the challenge that every modern marketer faces — where do I spend my next ad dollar? And in a multi-screen, multi-device, multichannel world, the role that TV plays in the allocation mix continues to be examined with the same level o...

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At its core, lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates the needs of the buyer based on who they are (using profile characteristics like title, role, industry, and so on) an...

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It used to be that if you were an advertiser, you would simply work with your agency to define the creative strategy, see a handful of creative ideas (knowing they were pushing you their favorite all along), tell them how much you wanted to spend, an...

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Across industries, marketing automation is quickly moving from early adopter use to a competitive necessity for many organizations. Despite widespread use among some companies, many marketers are just beginning to adopt marketing automation within th...

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A new technology is redefining the way we transact: blockchain has the potential to change the way we buy and sell, interact with government and verify the authenticity of everything from property titles to organic vegetables. It combines the opennes...

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As digital channels continue to become the primary communication point for more and more consumers, the success of brands will depend upon their ability to translate data generated from digital customer activity into consumer insight. Those companies...

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Pay Per Click marketing, the topic of this white paper, is a form of advertising that’s a sub-category of search engine marketing. PPC is a model where advertisers like you target web visitors with relevant ads when people search for particular...

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Email is a critical channel for marketers and consumers alike. As social media has matured, and more consumers spend time communicating with brands through other channels, many observers have incorrectly assumed that email is less popular with consum...

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The advertising industry – conceived in creativity and birthed in design – is at the flashpoint of redefinition or death. Technology is both causing the assault, eroding longstanding bastions of advertising business models and revenue, wh...

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B2B marketing organizations benefit in numerous ways from creating and using a marketing dashboard. A well-constructed dashboard with up to date data enables them to measure marketing’s impact on the business and communicate that impact to exec...

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Oct 01, 2016

If you’re reading this guide, you’re probably a B2B marketer. If so, you probably spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Which means you’re one of a m...

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Marketing in the drug addiction treatment field is one of the most expensive propositions a company can undertake. Why is that? The primary reason is that the customer lifetime value of a person receiving addiction treatment far exceeds that of most ...

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Omnichannel is not just another buzzword to ignore. It’s a marketing objective, and if you don’t have a strategy in place, you’re already behind the curve; not only is it important, it also takes time. There is no omnichannel switch...

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Account based marketing (ABM) can revolutionize B2B marketing. Summary Targeting Ads Web Sales Analytics Target and score accounts. Define and measure campaign goals. Personalize web and landing pages. Enable sales. Execute digital ad campaigns. Some...

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In the following pages, we’ll reveal proven approaches to boosting conversions on paid marketing and magnifying the impact of marketing spend on owned media. We’ll connect the dots between these benefits and more effective customer acquis...

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Digital media makes it possible for consumers to experience luxury goods in an entirely new way, getting a peek at the lifestyle luxury products represent. By leveraging formats like magazines and web series, and experimenting with influencer marketi...

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Team organization is similar to what was reported last year: Around half of respondents have small (or one-person) marketing/content marketing teams serving the entire organization. Respondents represented a good mix of organizational content marketi...

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Social media advertising, like organic social media marketing, has become ubiquitous for marketers because of the size and quality of audiences on the leading social networks. This section will examine how to think about your paid advertising campaig...

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Jun 01, 2017

Micro influencers generate authentic conversations among like-minded audiences; individuals with shared connections to the micro influencer that are far more powerful than the superficial engagements and conversations you might get from a paid advert...

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Although Albert Einstein wasn’t talking about digital marketing in this quote, it is most certainly applicable to the subject. The ultimate success of a digital marketing campaign should not be solely measured by the number of people engaged or...

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Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s ...

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Accountability is a simple concept. Can you do what you say you will do and take responsibility for getting it done? This is something we learn from our parents. The world makes us accountable for our actions. This gets more complicated when you look...

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Developing an effective B2B content marketing strategy requires an informed and coordinated approach. B2B companies should recognize how they differ from their B2C counterparts, align content investments with objectives at each point in the sales cyc...

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Digital advertising investment in the auto industry increased 22 percent in 2016, and is expected to jump another 17 percent in 2017. In order to thrive in today’s marketplace, your store must be visible on the web. Yet a website and social med...

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Even the most seasoned email marketers have made mistakes. But the biggest mistake of all is not knowing what the biggest mistakes are so that you can avoid or fix them. By following the tips outlined in this guide, you’ll be well equipped to a...

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Foreground is the only affiliate marketing and advertising solution that connects advertisers and publishers on both the traditional Internet and the rapidly growing decentralized web (Web 3.0). Foreground solves numerous problems in the affiliate ma...

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Email marketing is a powerful tool that allows you to reach thousands of people at minimal expense. It is direct, so you do not need to worry about people happening to come upon your ad, and it’s affordable, without printing and postage costs.

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Today’s marketers have to navigate an ever-changing landscape of channels, trends, and strategies to be successful – and email marketing is at the center of it all. Here are the top takeaways from the 2017 State of Email Marketing Report....

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Whether you’re a brand new app with aspirations of being the next Crossy Road or an established brand like ESPN, ad network mediation is a must. This complete guide will take you through the what’s and why’s, and help you navigate t...

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Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful. Sales enablement and pipeline performance remain key mandates as organizations look to better harness their content marketing...

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Why do you need a content strategy? Done well, content strategy: Helps companies understand and produce the kind of content their audiences need. Allows organisations to develop realistic, sustainable and measurable publishing plans that keep their c...

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Before we even start, let’s ask: Is email marketing for your small business even worth doing? Yes and no. Yes, if you do it well. No, if you take the path of mediocrity. Sure, tools can make email marketing easier, but it’ll still take ti...

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Marketing strategies have transformed quicker over the past five years than in the entire last century thanks to the evolution of Web 2.0. The use of social media, digital advertising, mobility and big data is disrupting traditional marketing methods...

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You’ve probably been hearing about the importance of content marketing for a number of years; so much so that the term has become ubiquitous in marketing circles, with a good reason: getting and keeping customer attention is more difficult than...

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IBM Marketing Cloud’s annual report of email marketing benchmarks is back, offering marketers 25 open, clickthrough, list churn and mobile metrics to help you see where you rank, delivering more visuals so you can better understand the data, an...

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One of the best feelings a marketer can have is knowing that content they created had an impact, whether it helped close a deal, maximized the success of a campaign, lit up social media in a flurry of sharing, or inspired people to think differently....

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Jan 15, 2016

Email marketing is not for the faint of heart. Whether mobile devices and wearables are redefining email design, inbox providers are redefining engagement and deliverability, or email service providers (ESPs) are redefining personalization and target...

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In a rapidly changing media world, as marketers, we need to keep up with what is going on around us, track consumer behaviour and technology developments, and watch where the advertising dollars are moving.

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Video content marketing has officially exploded. According to YouTube, some 300 hours of video are uploaded to the platform every minute, while Facebook tells us that there are now four billion video views on the social network every day.

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Apr 19, 2016

You may have noticed – everything is about content these days. Content is everywhere – blogs, white papers, Infographics, ebooks… you’ve even succumbed to it yourself. Among the clutter, however, there is the opportunity to b...

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2015 is an important year as it marked a significant turn in the perception of email marketing in media and C-suite circles. This is not simply a claim; it is a trend that is supported by the evidence and recent research.

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Hundreds of people visit your website long before they step foot in your office – for this reason, it’s important that you engage them, earn their trust and educate them on your services in a way that resonates with them. One of the most ...

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Oct 05, 2017

Influencer marketing is a form of marketing in which the focus is on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these i...

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Sep 27, 2017

Blockchain technology is rapidly changing the way applications are built and function on the Internet. Its key advantages, decentralization and security, offer tremendous potential for reordering the Internet landscape. Advertising, the blood and fue...

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Predictive marketing is a data-driven process that helps marketers identify in-market buyers earlier in the buyer journey, improve engagement throughout the entire customer lifecycle, and increase conversion rates and revenue.

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Yorke Communications, an Adfactors Group Company, is a specialized digital and content marketing agency, that uses content as a base to generate leads and business for our customers, across industry. Our integrated programs include digital marketing,...

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The volume of content being produced in our world today is, for lack of a better term, overwhelming. And much of that content is visual, as users share their experiences through images on platforms such as Facebook, Instagram, Pinterest, WhatsApp, an...

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The annual content marketing survey, from which the results of this report were generated, revealed many new insights this year. We asked more questions about content marketing strategy, factors that influence content marketing success, marketers&rsq...

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Content marketing’s growing popularity and effectiveness is undoubtable. The Association for Data-driven Marketing and Advertising (ADMA) surveyed Australian marketers in 2013 and found 93% use content marketing.

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Four years ago, B2B marketing was in a state of flux. Content marketing was on the rise, but marketers were still trying to convince their bosses that it could work as well as – or better than – traditional marketing at a fraction of the ...

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We surveyed CXOs and senior marketing executives in companies ranging in size from under a million dollars in annual revenue to over a billion dollars, to understand the state of B2B marketing today and what marketers think could be the success recip...

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Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales. A company's sales strategy is only as successful as the effectiveness of the...

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In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 1...

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Social media continues to transform how brands approach their marketing initiatives while commanding an increasing share of online dollars at a time when digital budgets are overtaking television for the first time. To assess social advertising growt...

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Every day new digital technologies come to market, offering point solutions for marketing functions or channels. All these solutions thrive on high volumes and high quality data. The challenge remains to connect the different solutions into an integr...

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Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer...

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Marketing could not be more vital for your business. You could have the best product on Earth, but if you don’t know how to reach your target audience and clearly spell out the benefits of your products and services, you won’t attract the...

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Healthcare consumers are getting better at tuning out interruptive marketing and are actively seeking relevant information through search engines and social networks. This white paper explores how healthcare organizations can use inbound marketing to...

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This paper discusses the need of Ad Mediation Exchange in mobile advertising. It sheds light on how Ad Mediation Exchange can help publishers to generate maximum revenue, attain global coverage, and garner support for almost all mobile platforms. It ...

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Marketers have been using Facebook advertising for over a decade, and its continuing popularity with consumers makes leaving the social media site seem unwise. However, according to our latest whitepaper titled Facebook Marketing through the Years, m...

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If the new digital world demands new skills and capabilities from CMOs, it also demands new functions, roles, and responsibilities in the marketing organization. These include roles like data scientists, content directors, and ecosystem managers. Giv...

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Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging chann...

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This white paper has summarised some key areas to address when considering how to execute mobile successfully as part of an omnichannel strategy via programmatic, whilst maximising all of the opportunities that mobile offers. Mobile is part of a comp...

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RACV was looking to drive uptake and awareness of its Emergency Home Assist (EHA) product. The company had undertaken numerous promotions in the past and wanted to ‘up the ante’ on this campaign.

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Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. If you depend on closing lengthy, multi-stakehold...

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These organizations must generate demand for their offerings by educating prospects on what sets them apart from the competition. This is why we see more and more financial organizations investing in inbound marketing, content marketing and content s...

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B2B marketers today are increasingly charged with making technology purchases that will contribute to bottom-line revenue goals. More than two thirds of B2B marketers report they are now measured on the amount of revenue generated from their marketin...

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Within the marketing profession, Marketing Automation has become the most quoted buzzword of the year. Every marketeer swears by it and it seems to make all “problems” evaporate. But what is Marketing Automation and what does it really so...

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For many organizations, content marketing is at a crossroads. If you’re concerned that your organization’s content marketing isn’t as effective as it could be, this report is for you. On one hand, content investment is on the rise. ...

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Metrics are the lifeblood of the modern email marketing program. Marketers recognize the importance of measuring every aspect of their email program, to prove their effectiveness and demonstrate their impact on the bottom line. But which metrics are ...

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Today’s growth marketers know that it is always possible to better understand their customers. User preferences and lifetime value are not set in stone, so it’s essential to possess a spirit of self-improvement around the tools and tactic...

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It’s impossible for any single marketer or company to keep up with the rapid pace of change in marketing technology these days. Since the first Walker Sands State of Marketing Technology study was published a year ago, the number of martech ven...

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How does a business create sustainable and successful B2B marketing in a world that seems devoted to a primarily B2C model? B2B differs from B2C in its cycle, delivery and audience, so it’s no surprise that B2B marketers struggle when applying ...

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This white paper highlights the emerging trends in email marketing, which an Email Service Provider (ESP) must adopt to have better customer engagement keeping pace with the rapidly evolving technical and business landscap.

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Pick any day of the week and there’s one thing on every inbound marketer’s to-do list: creating new content. Even if you’re not the one creating, it definitely crosses your mind. Marketers used to create content only when it suited ...

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Apr 17, 2017

This white paper provides a definition and examples of an emerging form of marketing - User Generated Advertising. After reading this paper, marketers will have a good understanding of the significant benefits of user generated advertising and ways t...

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Never before has the importance of the right handling of data been as obvious as in the last months. Donald Trump, alleged outsider and reality star became president of the most powerful country in the world and allegedly by the power of the data. A ...

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Here’s how good my crystal ball is. The first time I saw YouTube, I knew it would be a runaway hit. But Facebook? I just didn’t get it. Fast forward to today. Instead of trusting my gut, we did some reporting to get real answers.

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The clue is in the title! Video marketing is just incorporating videos into your communications to promote an organisation and its activities, products and services. Studies show those integrating video into marketing channels can expect increases in...

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Micro influencers generate authentic conversations among like-minded audiences; individuals with shared connections to the micro influencer that are far more powerful than the superficial engagements and conversations you might get from a paid advert...

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The first half of 2016 is over and it is time to begin planning your marketing budget for 2017. With the upcoming New Year comes a new set of challenges for marketers and next year’s budget will need to accommodate addressing those challenges.

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Online video is one of the fastest growing forms of content marketing. 93% of marketing professionals are already using online video for marketing and communications purposes, a rise of 12% from the previous year.This popularity in video is mirrored ...

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2016 has unfolded as another year of upheaval and change for content and social distribution. Distribution is becoming more and more fragmented, understanding audience interests and sentiment continues to be hard to track, and media creators and stor...

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Almost two decades ago, Gates wrote three famous words that have since then ruled the world of marketing: “Content Is King.” Whether you agree with him – maybe content is queen instead – content has reigned supreme ever since....

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This document sets out to help senior managers understand the key steps that need to be taken to achieve consistency and efficiency in package labelling – what the challenges are, what some of the solutions might look like, and the impact of th...

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In the Digital Video White Paper, we cover the following: Aligning video content strategy with the customer lifecycle, Evaluating the essential elements of content publication and syndication, Measuring and scaling repeatable video successes.

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Online video is a major asset for business marketing. Video delivers better engagement, sharing, and SEO momentum with its unique ability to cut through the digital noise of our preoccupied society. From a budgeting standpoint, video yields some of t...

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If you pick the wrong platform, marketing automation can eat up a significant portion of your client’s budget, leaving less room for your agency’s retainer. You’ll want a platform built around the needs of agencies to help you creat...

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IT’S BUDGET TIME. Marketing says it is contributing financially to the organization. Finance asks, “How?” After 30 minutes of back and forth, the stalemate ends in less than a draw. No one wins, especially the healthcare system. But...

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Marketing automation delivers a multitude of advantages and opportunities, including improved operational efficiencies, reduced costs, marketing and sales alignment, more (and more qualified) leads, and increased revenues. To reap these – and m...

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Five years ago, if you wanted to travel to Thailand, you’d probably start with a Google search and a quick glance at a site like TripAdvisor. Today, however, the process of researching a trip has drastically changed. When it comes to travel, it...

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Marketing automation is one of those loaded terms that means different things to different people. It’s the subject of a fair amount of hype and embellishment, too, which adds to the confusion. The reality is that marketing automation is a simp...

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Demand generation can be a tricky term for marketers. Different people define it in different ways, and many see it as pretty much the same thing as lead generation: the process of attracting prospects, identifying them, and moving them into an organ...

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Your customers are media-empowered and highly vocal when it comes to their brand and product preferences. They don’t simply want a say in your marketing — they want a seat at the table. The million-dollar question: How can you mobilize th...

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The Internet has profoundly transformed the way people communicate and interact with each other.   This change has also dramatically affected the business world by altering the way people shop for products, both B2B and B2C.  Ten years...

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Connecting marketing, sales and service efforts into a unified fostering machine helps to prevent sales pipeline leakage and develop quality relationships with existing and prospective clients. According to a report from Forrester Research, companies...

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The subject line is a window into the content of your email. If your recipients haven’t decided whether or not to open your message based on who you are as a company, they’ll absolutely decide if they’re going to open it based on yo...

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If you’re in B2B marketing today, Account-Based Marketing (ABM) is likely sitting somewhere in your 2016 initiatives. It’s an exciting concept but one that requires a ton of research, planning and grunt work... and that’s before you...

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It’s time for marketers to stop describing what they do as “brand management.” Instead, as we see how “customer experience” and “brand” are becoming interchangeable, marketers should hold their heads high and...

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Instagram is a community built around creative visual inspiration. For its 400 million users and for advertisers alike, the experience of using Instagram is entirely visual. The most successful companies advertising on the platform know that creative...

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How Brands Find, Reach, and Win Consumers. Shoppers aren't playing hard to get. They are hard to get. In this e-book you will learn how a diverse set of brands partnered with Bazaarvoice to successfully harness the power of consumer-generated con...

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The ethos of advertising has remained largely unchanged since the Mad Men-era. Despite some things progressing, the approach to creative and media development remains frighteningly similar. We start research, which reveals a customer need. That goes ...

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For most consumers the typical shopping experience has become more complex than ever. Shoppers are now forced to navigate a path to purchase inundated with growing product choices, endless information, and a barrage of advertising. According to marke...

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If you’re a business executive, company leader, or entrepreneur, thought leadership matters to you. Your audience is online, and it’s consuming content to inform decisions — decisions about where to buy and who to trust. Content tha...

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While screens have been central to consumer experience for decades, few among us – even a decade ago – could have foreseen a world in which consumers shift seamlessly throughout their daily lives from smartphone to TV to desktop to tablet...

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The evolution of e-mail from being just a medium to send messages to the most powerful marketing tool of our times is nothing but phenomenal. Its ability to reach, connect and engage customers through optimized marketing strategies is unparalleled. T...

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Social media is growing rapidly and it offers something for everyone. With the growth of mobile technologies, the impact of social media is instant. This development has compelled marketers to take social media seriously and initiate strategies aroun...

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While the customer is increasingly the driving force behind marketing strategy and decision making, a significant shift in the general business landscape and the growing complexity of modern marketing is placing new expectations on all marketing prof...

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The technologies continue to evolve, but the challenges remain the same. While B2B marketers are seeing increasing success with content marketing and live events, nurturing leads throughout a long sales cycle and pinpointing exactly what moved the ne...

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As the holidays roll in and 2016 comes to a close, marketers are under the wire to craft smart and effective budgets and marketing plans for 2017. They continue to be under the microscope in terms of where and how they spend their budget, especially ...

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The development of a reliable and measurable marketing plan is the foundation for your company growth. Your content should solve a problem or address a challenge in a way that adds value for your audience, but if they never receive it, your company m...

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500 hours of video content is uploaded to YouTube each minute. 3.25 billion hours of YouTube content is watched each month. Facebook now sees 100M hours of video watched per day by their approximately 1.79 billion users. There are over 300 other vide...

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Every day, we create 2.5 quintillion bytes of data.1 To put that into perspective, 90 percent of the data in the world today has been created in the last two years alone – and with new devices, sensors and technologies emerging, the data growth...

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Over the past decade, the content marketing space has dramatically evolved. Not long ago, content marketing was seen as a “nice-to-have” – and was used primarily as last-minute filler for social channels or paid campaigns. But now, ...

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Marketing automation has been a hot topic for marketing and communications professionals for quite a while already. However, most companies have not yet adopted the new technology. It seems that how marketing automation actually works in real life ha...

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Inbound marketing refers to marketing activities that bring in potential customers, rather than outbound marketing, which relies on marketers having to go out to get prospects' attention. In both inbound and outbound marketing, each potential cus...

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A digital marketing funnel doesn’t look the same as a sales funnel, or even the same as a traditional outbound marketing funnel. Here’s a quick overview so you can understand the different pieces, the functions each serves, and how they a...

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At the end of 2015, email marketers were focused on personalization, optimizing send times and leveraging their data based on behavioral and preference segments to drive higher ROI for the email channels. As Yes Lifecycle Marketing’s Mike Fishe...

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Marketing automation can help you expand your expertise. There’s no doubt good paid search and SEO are worth their weight in gold. Talented search marketing agencies do a great job of generating the leads that companies can use to grow relation...

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One of the most heavily debated topics in marketing circles today is whether or not success on social media translates to a bump in search rankings in the major search engines. There are SEO experts firmly planted on both sides of the fence on this o...

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Since the beginning of the digital marketing era, social media and email have been battling for marketing mindshare and budgets. But as social networks skyrocketed in popularity, some thought it would be the end of email as we knew it. Of course, tha...

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Today’s buyers have more ways to interact with businesses than ever, but this increase in communication channels and platforms doesn’t necessarily translate to a positive customer experience: Only 22 percent of consumers say the average r...

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The digital advertising market was worth $100.2B in 2012 and is expected to rise to $185.4B in 2017, nearly doubling in 5 years. With 29% of the total global advertising market share, digital marketing is the second largest spend after television ads...

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Facebook’s newsfeed used to function like an RSS feed - users would see all content that was published in real-time. During this time, it was extremely easy for a business to receive organic reach and engagement. This all changed, however, once...

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For the fifth consecutive year, the team at Mapp (formerly known as email service provider BlueHornet) surveyed a panel of consumers across the United States to better understand their perspectives on actions related to email marketing. We also asked...

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The European Union might be a united area (Brexit allowing) when it comes to political and economic ideals, but as for sending B2B emails within the territory, there are still seemingly endless rules and considerations. Marketing automation is now wi...

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About a decade ago, buyers realized they could choose their own adventure when it came time to research and discover the products and services they became interested in. Rather than rely on vendors for information, buyers turned to the Internet and c...

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How can brands distance themselves from their competitors moving forward? By spending wisely to distribute content, zeroing in on the right metrics, and making sure they have the creative resources and technology in place to optimize for the next rou...

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Content marketing to support an organisation’s strategic priorities has become a power tool for both private and public sector teams. Done well, content marketing can inform, educate and engage audiences effectively, and ultimately impact progr...

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The State of Influencer Marketing 2017 was designed to understand how B2C marketers are using influencer marketing today and how they plan to incorporate it into their plans for 2017. The findings include responses from 170 marketers across a variety...

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For the past decade, digital channels and tools have been developing at rocket speed. Every industry has been affected and it would not be an exaggeration to say that the customer now rules and speed is the new currency of business. With an ever grow...

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Inbound marketing needs a strong marketing automation platform behind it to drive success. Otherwise, you'll feed your funnel with premature leads who go stale without a strong nurture program in place. This guide explains the role marketing auto...

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We’ve got our hands on a feature-rich email platform that provides us with all the tools we need to deliver a cost-effective and reliable email service that delivers great results, every time. In this white paper, we draw on our experience work...

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In their quest to become more customer-centric, property and casualty (P&C) insurers are increasingly investing in digital technologies that help predict customer behaviors and engage with them on their terms. The chief marketing officer (CMO) is...

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Attribution and optimizing the customer experience are now top priorities for CMOs. Smartphones have made both more challenging by driving a large and growing infux of calls into businesses. Now more than ever, shoppers want to talk to a real person,...

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For all the benefts of digital technology, it’s certainly made the business of advertising much more challenging. Marketers, so closely tied to ROI, must account for every dollar spent, an increasingly complex equation as new data sources enter...

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Demand generation has been the shiny, golden child of marketing for more than a decade. Delivering impressive numbers of leads, conversions and opportunities garners praise and promotions for marketing leaders, while on the other hand, failing to mak...

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B2B sales and marketing teams share a big challenge: attracting and identifying well-qualified leads, and managing those contacts through the buying process to a successful close. Marketers need to communicate internally the importance of lead genera...

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Like many of your executive peers, you may be hearing a rising chorus from your marketing team requesting additional budget so they can upgrade from an email solution to a marketing automation platform. That’s no surprise. The benefits of marke...

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Our goal at SendGrid is to make sure you have all the tools and resources you need to be the go-to person for email marketing at your organization. For this guide, rather than just tell you what works from our perspective, we decided to get advice fr...

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Today’s Sales, Marketing, and Demand Generation processes leave much to be desired. In particular, a system of record to reconcile and coordinate marketing and sales efforts is missing. Input sources live in separate silos, and they get manuall...

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Many event organizers would agree that the e¬ectiveness of their event marketing campaign has a profound e¬ect on the success of their event. However, building an event marketing plan of action, that is e¬ective and e cient can be di cult...

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We’re a small, lean team of digital marketers working hard to raise brand awareness, beat our targets, and punch above our weight on SEO, SEM, Social, advocate and content marketing. For us, staying lean while being effective across multiple di...

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Great marketing is about putting the customer at the center of every experience and interaction with a company — across products, sales teams, and service processes. Brands like Uber, Amazon, and Fitbit all do this by delivering 1-to-1 customer...

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Google AdWords has been the leading PPC network for the last 15 years because of the number of searches, sites on the GDN, and their continued leadership in the digital space. Even with this, it is easy to think AdWords should be at the forefront of ...

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While many brands create pages, and run paid advertising within Facebook to promote their brand, they don’t always know where to turn to get the most value from those efforts. Utilizing your existing page and fans to help you do customer resear...

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It’s time for marketers to stop describing what they do as “brand management.” Instead, as we see how “customer experience” and “brand” are becoming interchangeable, marketers should hold their heads high and...

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There are so many misconceptions surrounding Inbound Marketing that practitioners might find it hard to work with it properly. In addition, the philosophy has to evolve — a lot has changed since 2011, when the term was coined. The mobile revolu...

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A new marketing campaign is kicking off to announce a major upgrade to her company’s flagship product. Liz’s team will have to work in tandem with the sales department, product experts and vendors to develop strong marketing assets for th...

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For the third annual “State of Marketing” report, Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover:  Overall trends changing the role of marketing,  How high-performing marketing teams approach m...

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It‘s in the name: Social Media Advertising describes the type of advertising that places a marketing message in a social network. In recent years, the rise in mobile usage has boosted the use of social media apps, among them image-sharing apps ...

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Today’s B2B marketing teams have access to more data and advanced marketing technologies than ever before. But smart B2B marketers know that data and technology are only a winning combination when actionable insights drive their usage and lead ...

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With all the talk of data in advertising and marketing circles today, you might be tempted to assume that the discipline is just emerging; that it’s a product of our digitally-centric times, no doubt the result of a breakthrough revelation&mdas...

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Until recently, customers were seen as an aggregate of online visitors who somehow arrived at a Web site. Targeting was limited to available knowledge of content, behavior, device, geography, etc. But with the evolution of real-time and algorithm-dri...

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Digital outbound marketing has become essential for the practice of science-driven content distribution, while content marketing and its close cousins in custom publishing and branded editorial have become the hallmarks of inbound marketing. But thin...

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Lead generation continues to remain the top goal for content marketing as it was in our last two surveys. However, this year, brand awareness takes second place moving up and switching spots with customer acquisition. There has been a large increase ...

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This whitepaper is set to understand how marketers are using social media to promote and grow their business. If you are among the ones who are on a mission to explore the unending opportunities in social media marketing (SMM), there's a heck of ...

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According to the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with t...

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That said, the next major email marketing trend is already beginning take hold: automation. Automation enables you to combine a number of the initiatives above into a single process— freeing you up to focus on strategy and campaign development....

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People today shop online, but most still prefer to complete their purchases in a physical location. In fact, nearly 3 out of 5 consumers in the US made their last purchase in a physical store.1 Getting better insight into this complex digital-to-phys...

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The system in this eBook is refined and time tested and has worked for decades for people just like you. 

This eBook includes:

• Anthony's first million dollar business
...
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Writing a decent report or document can be a lot harder than you'd think. In fact, most people can't. People proudly create documents rigged with unnecessary enters, a jumble of different font types and pictures that jump around the document if you <...

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With a variety of billing strategies and discount models available, this insightful white paper from Jonckers Translation and Engineering examines different approaches to sourcing projects to maximize budgets and efficiencies based on your needs acro...

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A key source of that consumer content comes from social influencers, those with loyal audiences on Facebook, Twitter, Pinterest, Instagram, YouTube, and Vine. Find the influencers and social media personalities who fit your marketing objectives and ...

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The exploding industry is attracting millions of dollars from brands and agencies looking for solutions that help them scale the creation and distribution of consumer content. Food and beverage brands are uniquely poised to have better success with d...

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Offline personalization is everywhere and used to increase revenue by focusing on customer service, personal advice and the approach that every customer is unique. This white paper answers the three main concerns:

• How do you use personalizatio...
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We asked hundreds of people about their attitudes, opinions, and beliefs when it comes to brands integrating social media into their marketing efforts. The results were astounding!

You will learn:

1. The principles you can use today to bui...
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This Wiley e-book bundle includes selected materials from 5 recently published titles in Wiley's expansive catalog of titles. The material that is included for each selection is the book's full Table of Contents...

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This Wiley e-book bundle includes selected materials from 6 recently published titles in Wiley's expansive catalog of titles. The material that is included for each selection is the book's full Table of...

whitepaper

This Wiley e-book bundle includes selected materials from 5 titles in Wiley's expansive catalog of titles. The material that is included for each selection is the book's full Table of Contents as well as a full sam...

whitepaper

That's why it's critically important to expand your customer relationship management strategy to engage social customers. So where do you start? How do you get people to like and trust you enough to do business with you in a Web 2.0 world?

Fin...

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We understand that many small businesses are "addicted" to doing business inefficiently - they want to be more efficient or productive, but it's a struggle to break a habit and try something new.  In ...

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This guide is full of creative ideas you can use today!

Learn what to snap:

• Generically 
• Throughout the day/week
• Throughout the month/year

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Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Free your sales force from relying on sl...

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Selling is getting tougher for sales professionals. They must now have the business knowledge to help customers achieve their financial goals.

Read this new white paper, "Why Business Acumen Wins More Sales," to learn how business acumen gives...

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In customer service and, more importantly, in marketing, communicating with your customer means anticipating their wants, needs, and problems even before they arise.

Get this business paper to learn how to:

• Support a User-Centered Desig...
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For marketing professionals, the most pressing question in the social media marketing industry revolves around ROI. “What is the return on investment of my social media initiatives?” “What is the value of a social Facebook fan or Tw...

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A successful content strategy includes many moving parts: content planning, content creation, content promotion, measuring performance and optimizing for success. With so much to do, it's no surprise the majority of marketer's feel they lack time. To...

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The purpose of this guide is to answer your questions about call centers, what types of services they perform, which of the various types of call centers your business might need, and how to select the ideal call center for your business. InsideUp wi...

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Are you exploring outsourcing for the first time? Or perhaps you’re looking for a better alternative to your current contact center vendor? Either way, the idea of trusting someone else to take care of your customers...

whitepaper

Here are several qualities that help make a great business name:

• The name is meaningful and says something about who you are and what you do.
• It’s future...
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Despite overwhelming evidence proving the economic benefits of increasing marketing expenditures during a recession, budgets are under significant scrutiny as trade show and event teams are being asked to "do more with less." And while line-items for...

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Executing on in-house efforts for customer service can be difficult; it takes the right background and continual hiring and training, not to mention complex IT systems to support and workforce management issues. You may al...

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But just because you can't translate everything doesn't mean you can't have successful local websites. The key to success is in setting and managing language expectations for your customers.

Read this eBook for tips on how to make the most of ...

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If you're wondering which CMS is the right one for your organization, this comprehensive guide will take you through the various options available, detailing the pros and cons of each. Download "Which CMS is Right For Me?" and learn:

• The impor...
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Now is a great time to examine your Web site and decide if it is due for a redesign. It could be as simple as a graphical facelift or as robust as a ground-up rebuild. This can be a frightening endeavor when Search Engine traffic is added to the equa...

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One of the fundamental questions that gets asked in the call center services procurement process is: will we have a dedicated team of agents or will they be shared? It’s a great question and seems pretty straightforw...

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For a complete breakdown of each of these changes and how to leverage them, check out this article. And for a better understanding of how these changes impact brands that advertise on the platform, Michael Lazerow of Buddy Media delivers a very eloqu...

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Having an amazing outbound sales rep working can be a game changer. As he or she turns warm leads into opportunities, your sales team finalizes deals faster. That rare person not only greases the wheels of your sales mecha...

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This white paper, brought to you by Opentopic, will help both experienced and non-experienced marketers understand what content marketing is, how to approach the content creation and curation mix as well as illustrate how great content marketing does...

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Sales enablement is a relatively new idea in the B2B sales industry. Because it’s so new, the definition of sales enablement is still evolving. Every day sees the advent of new technologies or strategies that revolut...

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After using Google+ for a few months, Guy Kawasaki decided to write this book to explain “what the plus” make Google+ as special as Macintosh.

Topics Include:

• How to ci...
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This classified briefing cites the faults with social media / web marketing for financial advisors / insurance agencies and then what to do that 80 percent of the industry ignores / does not understand.

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Listen to the salesperson’s message as if you were a prospect. Imagine that you’re crazy-busy and have to be at a meeting in five minutes. Then, provide honest feedback to the salesperson.

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In this Shopatron white paper, In-Store Pickup Made Easy, you will learn the pros and cons of in-store pickup variations, as well as best practices and common obstacles faced when trying to implement an in-store pickup program.

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This white paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching visitors' passion and to figure out the "best fit" for the new opportun...

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Digital marketers are breaking their reliance on paid media. They're learning how to listen to what their customers want and really speak their language. They're learning how to be intentional about putting the right content in front of the right cus...

whitepaper

A culture of customer engagement is a hallmark of organizations with high Customer Relationship Quotients.

Download this complimentary white paper to learn best practices around building a culture of customer engagement and managing the change...

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The Vim editor is a command-line based tool that's an enhanced version of the venerable vi editor. Despite the abundance of graphical rich text editors, familiarity with Vim will help every Linux user — from a...

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From the CMO down, marketers are challenged to do more with less across all channels; namely at trade shows. In this white paper, learn how virtual 3D product demonstrations are being used to WOW booth prospects and eliminating product-shipping and d...

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Vision Systems Design gives machine vision systems and image processing professionals their own magazine that focuses 100% on designing or integrating image-capture, processing, storage, transmission or output products for a wide range of scie...

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Describing product pain points without a visual is difficult, and having a product at every sales engagement is near impossible. In this white paper, learn how interactive marketing tools show your product story on iPads, laptops, websites and touch-...

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It's time to learn how to do more with your feedback and operational data. As customers increasingly use new technology tools and interaction channels to engage businesses (and one another), the role of Voice of the Customer programs has elevated to ...

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It's time to learn how to do more with your feedback and operational data. As customers increasingly use new technology tools and interaction channels to engage businesses (and one another), the role of Voice of the Customer programmes has elevated t...

whitepaper

This new white paper will show you how!

whitepaper

Read how your company can successfully integrate smart monitoring and customer service practices into your business thus saving time and money. Learn this and more in the white paper “Customer Service Evolved”. In this white paper ...

whitepaper

YouTube is unique from most other forms of media because it allows people using the service to both view content and create it. Becoming a content creator doesn't require any special permission.

This 24 page guide will be dealing with both sid...

whitepaper

This detailed white paper presents the Video Strategy Framework, a collection of business considerations and best practices for all eight aspects of a complete online video strategy: Mix, Quantity, Quality, Discovery, Distribution, Devices, Monetizat...

whitepaper

As a critical part of the content marketing mix, video not only appeals to your target market, but it also offers powerful viewer engagement data to use in combination with your Marketing Automation Platform (MAP) and CRM systems.

Topics explo...

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Platforms like Instagram, Pinterest, and Vine are growing rapidly. In fact, an ever-growing body of research demonstrates that user-generated content, particularly visual content such as images and video, is shared more frequently than text-only cont...

whitepaper

View from the Top brings readers inside the corridors of power and relates the personal stories and powerful findings from the Platinum Study, a groundbreaking study of 550 elite American CEOs, senior government leaders...

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Imagine finding the perfect job and developing several thousand new business and social networking contacts by simply maximizing your presence on an online network! With Neal Schaffer's comprehensive and unique Underst...

whitepaper

UniCredit Business Integrated Solutions (UBIS) runs approximately 1,000 applications on a variety of different operating platforms. Collecting, storing and analyzing this data is critical to successfully troubleshoot issues, identify security concern...

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In this eBook, we will break down all the necessary steps, provide industry leading expertise and present an actionable guide on how to drive alignment between Sales and Marketing. The eBook topics include:

• Why Sales and Marketing alignment st...
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Read this white paper and learn how to empower sales professionals and managers with easy-to-use yet powerful tools that address the challenges of agility, speed and innovation. These solutions can provide easier access to data than generally availab...

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Facebook is the leading social media platform with almost 1 Billion users spending hours on the site. When it comes to online marketing through Facebook, having your own profile page isn’t enough if you want to be su...

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Think about the agents in your contact center and the agents who handle Web chat. What if any agent could take any call? What if your agents could follow the right process, just as you had envisioned it? What if your agents didn't have to alt_tab thr...

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One of the best social networking sites is Twitter. The only problem with it is that it just does so many things. While most know how to do the basics on Twitter, there exists some useful commands and keyboard shortcuts that ...

whitepaper

As marketing efforts shift from traditional approaches to digital sources— such as search, social and mobile—marketers face a growing challenge: to deliver digital experiences that are consistent with their brands, easy to control and upd...

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Sometimes you just don't know what you're in for. Everything starts fine... He's so charming. She's so alluring. The whole thing seems so promising. It will be beautiful. Intimate. Lots of give and take. A real partnership.

But then things sta...

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Understand your buyers & close the gaps between marketing and sales. Use these tips for structuring your buyer persona interview.

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Mobiquity's new white paper uncovers the top 5 challenges that marketers need to be aware of when considering beacon technology. As with any emerging technology, beacons can have a major impact on your business, especially with regards to customer an...

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Social media represents an important marketing frontier for the automotive industry. Ninety-four percent of millennial car buyers—the industry’s largest and fastest-growing demographic—gather information ...

whitepaper

Want to be a tactful tweeter? Here's everything you need to know about the social networking platform.

Twitter is a social networking platform through which users can share short messages...

whitepaper

In this eBook, we will examine the idea thoroughly, and present the 10 reasons you need to move your contact center operations to the cloud, today.

whitepaper

This eBook outlines some key software tools you can add to your Sugar deployment to make everyone in your sales team a top performer.

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This eBook outlines some key software tools you can add to your Sugar deployment to make everyone in your sales team a top performer.

whitepaper

Field service teams are a huge asset, and yet many still operate with inefficient paper-based processes for work orders, inventory and parts management, as well as customer billing and payments. Download Transforming Field Service Operations: Driv...

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But staying on top of translation processes, tools, and vendors can be fraught with headaches: tedious inefficiencies, lack of visibility, and harmful delays. Fortunately, translation doesn't have to be so difficult. There are proven steps you can ta...

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Providing superior customer experiences requires a number of tools and systems as you'll see in this white paper, but the CMS is by far the most important piece. Selecting the right CMS is pivotal to success in providing compelling customer experienc...

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Tumblr may be new territory to many Internet users, but the platform actually launched in February 2007 by then-20-year-old founder David Karp. According to Tumblr, the network has since grown to host over 200 million blog...

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Ribbit for Salesforce increases mobile productivity and strengthens customer relationships through the power of voice.

• Learn how sales teams can use integrated voice, messaging, and automated voice-to-text transcription to increase sale...
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In the Top Six Tips for Achieving Sales & Marketing Alignment through Enterprise Social Networking eBook, you'll discover how knowledge sharing tools can help salespeople sell better and faster – resulting in immediate revenue and...

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Find out 5 key reasons to offer a non-dues, revenue generating program to your organization's members.

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In Order to corral complexity most CPQ Solutions on the market today utilize simple sequential rules engines as the backbone for their solutions. The REVVY Configuration Engine Leverages a more sophisticated approach than these rules engines. This me...

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In today's fast-paced marketing environment, you are constantly being asked to increase productivity, report on what you're working on, when it'll be done and what's next. At the same time there are frequent interruptions and new work requests while ...

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Thousands of forward-thinking organizations are seeing success with their Sales Enablement programs and technologies. CSO Insights reported that organizations with a Sales Enablement function in place experienced a 8.2% higher revenue attainment than...

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This white paper discusses developments in technology, such as social media, mobile usage and cloud services and offers practical advice on how to take advantage of these upcoming trends and ensure marketers are at the forefront of multi-channel stra...

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Smartphones already play a key role in your customers' lives but how are you using mobile to solve business needs? When your customers reach for their mobile devices, can they connect with you via your mobile site or mobile app? If you're like most p...

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You know you've got something that's going to totally rock the industry, but the problem is that no one else knows about it.

Marketing your product is essential if yo...

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Facebook changes features like Kim Kardashian changes husbands. Just when users get comfortable with the latest iteration of “New Facebook,” Zuckerberg and company go and change something else, drawing the i...

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This eBook describes five essential marketing models that will aid you in constructing your marketing campaigns, developing marketing plans that meet your organizations strategic goals. These different model...

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This eBook describes five essential marketing principles that you can use in developing a marketing plan that meets the strategic needs of your organization. These tools and techniques will also assist you when d...

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Marketing and sales are part of the same demand generation team in most companies, but sometimes it doesn't feel like it. Keeping marketing and sales in alignment is a tough task because too often marketing's data is siloed in a marketing automation ...

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There are over 30 million small businesses employing over 80% of the country. In this blog you will learn six short and easy steps on how to interact and develop new accounts from small businesses. How do you present ...

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Are you looking for help to develop your content marketing strategy?

This eBook includes:

• The key factors for content marketing success
• The core components of a content mar...
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Today @ Target Marketing covers the gamut of top direct marketing issues, from database marketing and creative to e-commerce, lists, telemarketing, B-to-B, privacy and more.

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Marketing agencies have unique needs in choosing tech solutions for themselves and their clients. 

Discover 10 key questions you should ask marketing automation vendors before ...

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Regardless of your marketing budget, you can always learn new ways to stretch your dollars and increase your return on investment. You can quickly create a content marketing empire to be reckoned with by being smart and th...

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Retargeting can be a very effective and low-cost way to get some extra conversions from your incoming traffic.

But, at what cost and why many remarketing campaigns fail to provide an ROI?

In this guid...

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The value of Facebook as a marketing communications tool is now indisputable. Brands are beginning to increase their advertising investment in the platform, some as much as 10 times of last years spending. Additionally, companies are focusing more ef...

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Choosing an outsourced customer service provider is a lengthy process loaded with informal conversations as well as the more formal call center RFP process. Here are three tips to help you through the process.

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If you're not attracting the right kinds of prospects to your site, it's time to learn how! This new guide Three Ways to Improve Your Website Traffic Quality offers actionable tips for attracting better leads through paid search marketing. Aft...

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It is now harder than ever to reach your audience online: new channels are fragmenting audiences, Facebook's organic reach has declined to as low as 2%, and impressions of branded content are declining.

So what's a brand to do? This eBook wil...

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When it comes to branding, learn the importance of:

• The communication gap
• Information advantage
• Relationships
• Strong internals
• Knowing your priorities
• Simplicity and core ...
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This guide is exclusively for new bloggers who want to set up their blog on a WordPress platform.

For existing WordPress bloggers, there are also pro tips that you should start implementing r...

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With the rapid growth of smartphone users, the mobile customer is relevant to every organization, in every vertical market, in every geography of the world. This chapter discusses what it means to offer mobile customer service for both businesses and...

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The Video Marketing Handbook covers everything from video production through to optimizing and tracking your video's performance. Vidyard has partnered with experts to bring you an incredible resource packed with inspiring examples and proven best pr...