RESOURCES

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May 27, 2020

A recent Accenture survey showed 76% of business leaders expect their current business models to be unrecognizable in five years. The reason? Ecosystems. Put simply: A channel partner ecosystem is a new way to think about the go-to-market strategy you already have in place — a new mindset that inclu...

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May 13, 2020

The telecommunications sector (Telco) is in the middle of a period of massive upheaval as it starts to roll out 5G and experiment with the new services the technology will enable. At the same time, the sector has become commodified, leaving it open to disruption from OTT providers and the telecommun...

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May 13, 2020

Media companies are having to evolve rapidly and the 2020 Digital Trends report takes a look at some of the building blocks and key CX trends that are impacting the industry. It explores themes around technology, data infrastructure, automation, business strategy and ROI and their implications for t...

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May 05, 2020

While the use of intent data has become an established tool within B2B circles, retailers are slowly realizing they can leverage it to create targeted, highly relevant customer experiences throughout the shopper journey. This Retail TouchPoints special report will reveal how retailers can use intent...

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May 05, 2020

The COVID-19 pandemic has caused retailers to rethink almost everything about the way they work. As brands re-emerge from the pandemic, they face new challenges attracting and retaining the workers they need to staff new and newly reopened locations. One area brands can’t afford to overlook is pay. ...

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Feb 19, 2020

Without question, retailers now operate in a new digitally powered landscape that often shifts and moves faster than they have time to comprehend. That's because today's tech-savvy shoppers have become more demanding than ever. Mobile-empowered consumers, for example, have high expectations of frict...

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Feb 19, 2020

Most retail businesses rely on rules-based approaches like segmentation and personalization to optimize conversions online. By delivering experiences that are relevant to their shoppers, they can drive cross-channel conversions — at least that's the idea. Unfortunately, it doesn't always turn out th...

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Feb 19, 2020

Today's digitally empowered customers create a challenge for organizations to sell, market and service them effectively. Expectations are higher than ever before, and customers openly share both positive and negative experiences with just a few clicks on review websites, app ratings and social media...

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Feb 19, 2020

Automation offers exciting promise in retail – to reduce costs, make employees more productive and improve the customer experience. Consumers see automation as a way to help them solve many of the challenges they encounter when they shop. Additionally, they are willing to reward retailers when they ...

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Feb 19, 2020

Automation offers exciting promise in retail – to reduce costs, make employees more productive and improve the customer experience. Consumers see automation as a way to help them solve many of the challenges they encounter when they shop. Additionally, they are willing to reward retailers when they ...

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Feb 19, 2020

In highly competitive markets, winning (or losing) a customer often comes down to who can provide a truly excellent omnichannel customer experience. That means your customers move seamlessly from awareness, through evaluation, to finally making their purchase decisions. This survey report provides a...

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Feb 19, 2020

With customers consistently seeking fast, convenient and simple self-checkout experiences, retailers are understandably reluctant to do anything that will add friction at checkout. However, customers want to feel confident that their transactions are accurate, and retailers need to trust in the syst...

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Feb 19, 2020

To compete in today’s increasingly mobile marketplace, B2B businesses must deliver a full-featured, content powered mobile commerce experience. It should be as contentrich as its desktop counterpart. It should be personalized. And it should work beautifully on any device. Until recently, B2B eCommer...

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Feb 19, 2020

If you have a successful B2B organization, you may not want to change anything. After all, why tamper with success? But long-term growth requires investment in the future, and eCommerce is the future of B2B sales. Global B2B eCommerce sales are projected to reach $6.6 trillion by 2020. But many B2B ...

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Feb 19, 2020

Many B2B companies have an “if it ain’t broke, don’t fix it” attitude. They believe the secret to their success is having close relationships with their customers. They may get most of their new customers by word of mouth. In addition, they may not have people with the skills needed to run an online...

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Feb 19, 2020

Digital is the New Differentiator Changing buyer preferences, ever-growing competitive threats,and new technologies are upendingB2B industries, forcing companies to completely rethink the way they go to market and engage with their customers. Without the ability to rely on their historical pricing, ...

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Feb 19, 2020

Wann haben Sie das letzte Mal online eingekauft? Vermutlich ist das nicht allzu lange her. Und wann sind Sie das letzte Mal beim Onlineshoppen auf Probleme gestoßen? Vielleicht hat die Shop-Seite zu lange geladen. Vielleicht konnten Sie nicht wie gewünscht per PayPal bezahlen. Oder es hat viel zu la...

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Feb 19, 2020

A purpose-built, cloud-based commerce platform is essential to maintaining a competitive eCommerce presence. Once you’ve reached the limitations of your current solution, it’s time to graduate to an updated system capable of growing with your business. Choosing a new eCommerce platform is a signific...

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Feb 19, 2020

It should be fun. It should be secure. It should make you want to come back over and over again. In other words, it should be irresistible. To achieve this, you’ll need a flexible eCommerce platform that offers just the right features for each stage of the customer lifecycle. You’ll need to create c...

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Feb 19, 2020

What do consumers actually want in today’s eCommerce market? eCommerce is booming in the UK, and is set to near the £175 billion barrier this year. Thanks to increasingly busy lifestyles, coupled with longer working and commuting hours, it’s perhaps no wonder that UK consumers are swapping walks on ...

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Feb 19, 2020

The UK’s eCommerce market is growing more than ever. But the competition is fierce. So how do retailers win over British shoppers? What makes customers want a retailer’s offerings? What makes them come back? What are the usual pain points they experience? We spoke to online shoppers across 15 countr...

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Feb 19, 2020

Maybe you have a lot of mobile visitors but not a lot of conversions. Perhaps sales are flat, or you’re seeing less customer churn. On the other hand, you may be growing steadily, but want to go faster. How can you make your customers happier? Before you think about cutting prices or changing your p...

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Feb 19, 2020

Magento Commerce bietet Ihnen die Möglichkeit, einzigartige und ansprechende Kundenerlebnisse auf allen Geräten zu erstellen. Erfahren Sie in unserer Infografik zur aktuellen Magento-Studie, was Kunden beim Online-Shopping am wichtigsten ist in punkto Datensicherheit Benutzerfreundlichkeit Preisgest...

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Feb 19, 2020

With 1.6 Billion program memberships in the retail industry in North America, loyalty program memberships are at an all-time high. Venture capitalists of the retail industry have revealed the importance of loyalty programs while considering a potential deal or merger to gain a sense of the overall h...

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Feb 19, 2020

At a time when customers have more choice than ever before and are heavily influenced by factors like subscriptions and instant gratification, it’s more important than ever to put your customers at the center of your loyalty strategy and differentiate your brand. This guide reveals the five biggest ...

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Feb 19, 2020

The digital transformation of partner businesses requires new skillsets and partner companies that are willing to both adapt and evolve. Digital transformation is disrupting existing channel financial and incentive models, which impact every level of the channel ecosystem. Check out this guide for b...

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Feb 19, 2020

Accelerate, Simplify and Save with eSignatures While it's easy to see how using eSignatures can help accelerate and simplify your system of agreement — the way you prepare, sign, act on and manage your agreements - the difficulty has been how to quantify these benefits in monetary terms. Until now. ...

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Feb 19, 2020

Vereinbarungen – ob mit Kunden, Partnern oder Mitarbeitern – stellen die Grundlage von Geschäftsbeziehungen dar. Es gibt sie in allen Varianten überall in jeder Organisation: von Verkaufsverträgen über Bestellungen bis hin zu Angebotsschreiben für Mitarbeiter. Jede Vereinbarung hat das Potenzial, di...

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Feb 19, 2020

Branchenexperten prognostizieren, dass erfolgreiche Unternehmen bald alle ihre Transaktionen zu 100 Prozent digital durchführen werden. Vertriebsorganisationen, die digitale Technologien nutzen, schließen Geschäfte schneller ab, verbessern das Kundenerlebnis und verfügen so über eindeutige Wettbewer...

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Feb 17, 2020

Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales organisations that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages. Sales professionals are most effective when th...

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Feb 17, 2020

It’s time to agree better. Digital technology is disrupting every industry and resetting customer expectations. Today, customers want—and increasingly expect to have— the ability to conduct business with the speed, convenience, and simplicity of on-demand digital services like Amazon, Netflix, and U...

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Feb 13, 2020

It’s time to agree better. Digital technology is disrupting every industry and resetting customer expectations. Today, customers want—and increasingly expect to have— the ability to conduct business with the speed, convenience, and simplicity of on-demand digital services like Amazon, Netflix, and U...

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Feb 13, 2020

Paperwork hinders HR work. HR is the lifeblood of an organisation. However, inefficient paper-based processes are making your department anemic, leading to onboarding delays, unnecessary costs, and valuable staff time being wasted. It begins with printing, scanning, and mailing new hire documents an...

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Feb 13, 2020

Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales organisations that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages. Sales professionals are most effective when th...

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Feb 12, 2020

You know that corporate-sponsored local marketing programs help partners obtain results that they couldn’t achieve on their own. But what exactly is driving those results? And more specifically, how does the manufacturing industry compare? Get an in-depth look at the state of local marketing in manu...

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Feb 12, 2020

In today’s digitally connected world, the way you sell is just as important as what you sell. Best-in-class sales organisations are using technology to gain an edge by automating processes that otherwise consume reps’ time with paperwork and status tracking. Read further to learn how you can get to ...

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Feb 05, 2020

Without question, retailers now operate in a new digitally powered landscape that often shifts and moves faster than they have time to comprehend. That's because today's tech-savvy shoppers have become more demanding than ever. Mobile-empowered consumers, for example, have high expectations of frict...

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Feb 05, 2020

Consumers generally choose BOPIS because they don't want to pay a shipping charge and/or because going to the store is relatively easy. Their expectation is that they will get their order sooner than if they shipped the item to their home and that pickup will be fast, allowing them to enter the stor...

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Feb 05, 2020

Consumers are making their voices heard loud and clear about buy online, pick up in-store (BOPIS). Pickup efficiency is cited by three out of four customers as influential to whether they buy a product, and 40% say they would try BOPIS to avoid waiting in lines. Statistics like this send a clear mes...

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Feb 05, 2020

Boosting shipping efficiency has become a key business imperative in retail since Amazon redefined consumer expectations about delivery times and guarantees. Achieving greater efficiency requires a comprehensive approach that includes examining a wide array of strategies and technologies to find the...

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Feb 05, 2020

Forecasts indicate online grocery sales could capture as much as 20% of total grocery retail by 2025, which indicates plenty of growth opportunity for food retailers in the next few years. But while grocers that offer delivery have increased revenue by 15.8% — 30% higher than pre-launch estimates — ...

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Feb 05, 2020

No matter the industry, every organization wants to deliver a better experience for their customers. In order to address the customer experience challenge, organizations are turning to technology. Personalization tools in particular help improve CX by using the power of data to customize digital exp...

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Feb 05, 2020

You’ve seen the numbers. You’ve read the articles. Personalisation is top of mind for marketing professionals around the globe, and for good reason. Delivering customized customer experiences has been shown to improve website engagement metrics and increase conversion rates. Although it’s great that...

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Feb 05, 2020

Consumers are constantly interacting with brands. But how they interact, when they reach out, and why they engage is unique to each person. Successful marketers and customer experience professionals know that having a great product or solution alone won’t bring you new business. To attract and retai...

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Feb 05, 2020

Personalisation, while increasingly important to an organisation's success, is not a simple task. Implementing personalisation requires a transformation and transformations live or die based on senior stakeholder commitment, governance and control. These three things are best achieved when there’s a...

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Feb 05, 2020

Successful personalisation is a result of people, process and technology, and in that order. Both the people who are building personalised experiences and the people who they are being built for must be at the center of any personalisation initiative. In fact, you can think of personalisation simply...

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Feb 05, 2020

Accelerate, Simplify and Save with eSignatures While it's easy to see how using eSignatures can help accelerate and simplify your system of agreement —the way you prepare, sign, act on and manage your agreements -the difficulty has been how to quantify these benefits in monetary terms. Until now. Fo...

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Feb 05, 2020

Training is the not-so-secret ingredient in the recipe for retail success: 93% of employees believe that regular on-the-job training allows them to deliver better customer experiences, customer service and care to shoppers, according to Sitel. Luckily, modern technology makes training first-class as...

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Feb 05, 2020

Most businesses rely on address verification to identify inaccuracies and verify missing data from manual data entries, while others use it to improve user experience. Verified customer address data is a critical component of location intelligence, helping to deliver enhanced digital experiences and...

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Feb 05, 2020

Your customers are deciding where they shop not only based on price and selection. So, what are you doing to ensure your customers have a genuine connection with your brand? Forward-thinking retailers are leveraging Premium Loyalty programs as a way to get their customers shopping with them over the...

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Feb 05, 2020

Today, companies are under more pressure to roll out products and processes quickly and at scale, making operational efficiency a critical focus of business. Productivity hinges on better equipped employees, and in today’s workforce, there’s a heightened expectation of engaging learning and developm...

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Feb 05, 2020

For every company today, safety and liability are critical concerns. But putting strong safety procedures in place is more than an operational effort; it’s a human issue. Attracting the right talent and training that talent with confidence and skill, is essential to ensuring workplace safety. Immers...

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Feb 05, 2020

La dématérialisation des processus commerciaux est un des enjeux actuels pour les entreprises. Lorsqu'elle est correctement effectuée, elle permet d'accélérer les cycles de ventes, de réduire les tâches administratives et de réaliser des économies. Découvrez dans cette étude comment et pourquoi les ...

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Feb 05, 2020

La transformation numérique a profondément marqué notre société, en changeant durablement notre quotidien. Alors que de nouvelles habitudes se sont établies, les fonctions RH sont également en pleine mutation. Entre opportunité et obligations, ce livre blanc dresse un panorama de la transformation n...

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Feb 05, 2020

Une étude récente montre que les DSI, au-delà de leur rôle de soutien et d’accompagnement, jouent un rôle important dans la stratégie de passage au numérique. Ils apportent une vraie valeur ajoutée, améliorent les performances et renforcent la sécurité. Ce document vous présente les 8 po...

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Feb 05, 2020

A l'heure où chaque investissement compte, quantifier et assurer le ROI des solutions déployées est devenu la préoccupation numéro un de bon nombre d'entreprises. Pour mieux comprendre les avantages, les coûts et les risques associés à un investissement DocuSign, Forrester a interrogé deux clien...

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Dec 20, 2019

Retailers are graduating from traditional retail practices, aiming instead to achieve the best quality service through the most desirable, unified digital and in-store capabilities. But most of retailers' next-generation capabilities remain in the strategic phase—they will unfold in 2019 leading int...

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Dec 16, 2019

Today, most retailers are drowning in data, but they aren't necessarily using it to the best of their advantage. Enter artificial intelligence (AI) to bridge the gap between the volume of data available and the correct interpretation of that data for strategic business decisions. With retail challen...

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Dec 16, 2019

Marketers have historically sacrificed the customer experience in exchange for empowering sales with contact information. With anywhere between 90% to 98% of website visitors abandoning a site without converting, we've built a culture of optimizing for the few, rather than the many. Check out this w...

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Dec 12, 2019

Your global brand is unified, consistent. But to truly connect with global customers, your brand voice must sound fluent and familiar. Localization partners offer what mere translation cannot: the expertise to tweak your brand voice to click with customers worldwide. Read our buyer's guide, "Localiz...

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Dec 12, 2019

Marketers are increasingly looking to know their customers, personalize each interaction based on their behavior and engage with them on their channel of choice. With Salesforce's Digital Marketing Self-Assessment, you’ll be able to evaluate your company across four key dimensions: strategy, custome...

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Dec 12, 2019

If you're a localization expert, digital's hyper-speed demands pose a particular challenge. Can't translate a blog post right this second? Marketing might decide to circumvent your team. How can you deliver the quality you want, at the speed they need? Read our guidebook "Six (and a Half) Proven Way...

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Nov 20, 2019

Growth. It’s the holy grail for any business. But how do you unlock it? Download this eBook to learn how experienced executives and entrepreneurs from growing businesses are: Building trust with customers Transforming customer experience Identifying business and product opportunities Cultivating tea...

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Nov 20, 2019

Read the white paper to learn how transforming your document-based processes can take your business forward in three key areas: customer experience, business partnerships and internal productivity. You’ll discover how companies like yours made the switch, enabling them to: Eliminate friction and com...

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Nov 20, 2019

In every industry, growing business owners and managers are focused on speed, growth, scaling, and globalizing. Priorities include selling more, developing scalable business processes, expanding to new geographies, and reducing costs–all of which can be hindered by paper. Download our eBook to learn...

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Nov 20, 2019

We live in a world where the ability to do business digitally is a given. Now more than ever, people want to do business with organizations via the ease, speed, convenience and security of a fully digital experience. Yet many businesses are failing to keep pace in their front office with customer ex...

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Nov 19, 2019

Read the Deck 7 Webinar Benchmarks & Best Practices Report to see how your webinars measure against market benchmarks. And learn about the best practices

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Nov 13, 2019

How can retailers create an experience that resonates with customers and drives both satisfaction and loyalty? How can they ensure their efforts also contribute to a healthy bottom line? How can technology tools move them toward their goals? A survey conducted by Retail TouchPoints and Capgemini ask...

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Nov 13, 2019

Are you empowering your store associates to make the most of each and every customer interaction? When you put the right tools in the hands of your employees, it's amazing what can happen to enhance brand loyalty and in-store conversion. Learn how to turn your frontline into a competitive edge, with...

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Nov 11, 2019

Your business will never possess a more powerful competitive advantage than your employees. Are you making the right choices to take full advantage of that value – or even to hang on to it? Just 13% of global workers are highly engaged and highly satisfied with their workplace. Of those who are high...

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Oct 29, 2019

Today's shopping experience is no longer defined by the boundaries of brick-and-mortar. Consumers expect companies to meet them whenever and wherever they are, offering a shopping experience tailored to their individual needs. Retail and consumer goods marketers are tapping into more data sources an...

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Oct 20, 2019

No two organizations or marketing departments are the same. The Catalyst Marketing Framework provides a cohesive structure to align your outcomes to the organization's objectives through strategy, planning, tactics, technology, and talent. Our clients rave about our collaborative, flexible appro...

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Oct 04, 2019

A significant challenge which marketers face is truly getting into the minds of their customers. Learning the sentiments, intentions, opinions and personalities of those who engage, and who you want to, with your business online can help you to create a digital marketing strategy that improves custo...

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Oct 04, 2019

In partnership with Google, this on-demand webinar discusses how to use the Google Marketing Platform to your advantage in the face of limited data due to recent third-party changes. Search Laboratory's Head of Paid Media Pete Whitmarsh illustrates what you can do to maximise the value of your data,...

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Oct 04, 2019

Only 2% of brands use data-driven digital marketing to effectively engage with customers, however, that 2% have seen 20% more revenue, with a? 30% reduction in marketing spend.* This on-demand webinar gives you the tools you need to analyse your digital marketing activities to discover where your bu...

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Oct 04, 2019

Going global is not an easy task. Being able to successfully do this across multiple markets, languages and cultures takes careful planning and execution. This on-demand webinar breaks down the elements for effective global targeting and gives insights on best practice, common mistakes and assumptio...

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Oct 04, 2019

Voice of the Customer (VoC) programs are the path to delivering enhanced customer satisfaction and experiences, engaging employees, driving business improvement, increase net promoter score and retain customers. But it is easy to get VoC wrong. In the infographic ‘7 Secrets of Voice of the Customer ...

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Oct 04, 2019

The Confirmit ACE (Achievement in Customer Excellence) Awards programme celebrates outstanding achievement in Voice of the Customer and customer experience. In our 2018 Winners’ Showcase, you will hear stories from the 2018 winners of the ACE Awards, as they explain how The Voice of the Customer (Vo...

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Oct 04, 2019

Confirmit has, over the years, witnessed how organisational issues hinder CX development. Internal barriers can worsen the silo mentality you might already be struggling with, and these barriers often come down to personality traits and styles. Together they affect the organisation’s ability to exec...

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Oct 04, 2019

A Voice of the Customer (VoC) programme can have a measurable financial impact on your business by enabling improvements in key metrics such as customer churn, customer spend, and cost of service. The Confirmit ROI calculator enables customer experience professionals to measure the benefits of imple...

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Oct 04, 2019

Today’s successful companies have already implemented a customer experience program in one form or another. For customer experience professionals, the next challenge is to evolve their program in both depth and breadth, towards true brand-experience differentiation. In order to achieve this, there i...

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Oct 04, 2019

This research, one of the largest studies in the industry, led Confirmit to identify five habits of highly effective CX professionals. Throughout this eBook, you will find practical lessons you can put into action today to help you be a more effective and successful CX practitioner, and understand h...

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Oct 04, 2019

The complexity and scale of modern digital interactions creates a vast amount of data. When analyzed and interpreted effectively, this data can yield unique behavioral insights that will help practitioners make better-informed decisions to improve customers’ digital experiences. Yet, many brands are...

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Oct 04, 2019

The way that customers perform functional actions on your website, mobile app or any other digital touch point – like scrolling on a web page, zooming in on their mobile, or tapping links on their tablet – will differ depending on their current state of mind. This guide provides you with some of the...

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Oct 04, 2019

To secure — and retain — customer loyalty, brands are devoting more time and resource to honing their digital experiences and developing an understanding of their customers at an individual level. As the implications of this approach become increasingly clear, the idea of digital experience is start...

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Oct 04, 2019

Learn how Dell drives growth through data, analytics and experimentation, while focusing on delivering personalized digital experiences. Watch this on-demand webinar to hear from Vab Dwivedi, Director, Design Analytics and leader of Dell’s digital commerce organization, as he shares how he is workin...

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Oct 04, 2019

A great digital experience is no longer a competitive differentiator—it’s a must for doing business. Poor experiences quickly result in dissatisfied customers and lost prospects. For many enterprises, delivering a multichannel digital experience can be a daunting task—but it doesn’t have to be with ...

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Oct 04, 2019

Selecting a content management system (CMS) isn’t only about the capabilities of the systems you’re reviewing—it’s about your needs, as well. This essential checklist will help you structure a comprehensive CMS evaluation, to help you find the right solution for your organization. Criteria to consid...

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Oct 04, 2019

Immersive, engaging customer journeys have become competitive differentiators among today’s enterprises, with modern digital experience platforms powering these efforts. The right platform enables businesses to deliver highly personalized, omni-channel experiences and empowers organizations to craft...

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Oct 04, 2019

While A/B testing has been around for years, many marketers haven’t tapped into the full potential of experimentation. Controlled experimentation removes assumptions and guesswork by truly measuring the impact of explicit changes. This empowers brands to conduct true data-driven marketing that is ta...

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Oct 04, 2019

Your consumers are multichannel mavericks. From web to mobile to smart devices, they’re engaging brands across every channel. Delivering a compelling, personalized customer journey across multiple digital touchpoints has never been more important. At the same time, it’s also never been so complex—ma...

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Oct 04, 2019

Headless content management—backend-only content management systems built to act as a content repository—enables enterprises to deliver rich, innovative content experiences across any channel. Developers are granted the freedom to use website development frameworks of choice and empowered to deliver...

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Oct 04, 2019

One of the biggest buzzwords for marketers over the past several years is personalization. While personalization provides marketers and content experience owners the opportunity to drive their customer experience, personalization is still very much a struggle and still very much misunderstood. When ...

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Oct 04, 2019

With expectations high and requests coming from every direction, it is crucial you set strategic goals and objectives for your team that quickly drive results. But how do you set your priorities? How do you get the right mix of quick short-term wins and long-term strategic initiatives? And all the w...

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Oct 04, 2019

The customer experience is incredibly important to business success and is often tied to customer engagement, retention rates, revenue, purchase frequency and overall loyalty. Today, the customer journey is incredibly complex, with everything from geographic location to data quality influencing the ...

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Oct 04, 2019

"The “Ultimate Guide for Multisite Management” offers tips and guidance about how: companies of all types benefit from multisite management multisite management reduces costs, improves process and ensures consistency proper set-up of multisite management can yield best results.

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Oct 04, 2019

There is a new Gold Rush going on right now and the gold of the 21st century is data. But, is data really treated as an asset? How can you make the most of it, fast? There are many ways to put your company’s data to work and by far, personalization is one of the most exciting and effective. Just loo...

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Oct 04, 2019

With 66% of consumers saying personalized offers and content have had an impact on their purchasing decisions, it is time to get started and reap the rewards of personalization.Knowing where to begin with your personalization strategy can be a challenge. A good place to start is with our Personaliza...

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Sep 27, 2019

Selecting a content management system (CMS) isn’t only about the capabilities of the systems you’re reviewing—it’s about your needs, as well. This essential checklist will help you structure a comprehensive CMS evaluation, to help you find the right solution for your organization. Criteria to consid...

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Sep 27, 2019

Immersive, engaging customer journeys have become competitive differentiators among today’s enterprises, with modern digital experience platforms powering these efforts. The right platform enables businesses to deliver highly personalized, omni-channel experiences and empowers organizations to craft...

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Sep 27, 2019

While A/B testing has been around for years, many marketers haven’t tapped into the full potential of experimentation. Controlled experimentation removes assumptions and guesswork by truly measuring the impact of explicit changes. This empowers brands to conduct true data-driven marketing that is ta...

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Sep 27, 2019

The customer experience is incredibly important to business success and is often tied to customer engagement, retention rates, revenue, purchase frequency and overall loyalty. Today, the customer journey is incredibly complex, with everything from geographic location to data quality influencing the ...

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Sep 27, 2019

"The “Ultimate Guide for Multisite Management” offers tips and guidance about how: companies of all types benefit from multisite management multisite management reduces costs, improves process and ensures consistency proper set-up of multisite management can yield best results.

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Sep 27, 2019

With 66% of consumers saying personalized offers and content have had an impact on their purchasing decisions, it is time to get started and reap the rewards of personalization.Knowing where to begin with your personalization strategy can be a challenge. A good place to start is with our Personaliza...

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Sep 27, 2019

Retailing in 2020 will require renewed focus on the technologies and disciplines that will have the greatest impact on customer satisfaction, operational efficiency and return on investment. Rather than running through a long list of trends for the upcoming year, this white paper concentrates on thr...

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Sep 24, 2019

Forrester Research, Inc. evaluated Aprimo among the 14 most significant DAM providers based on 28 criteria. Aprimo received the highest scores possible in 20 criteria, including Metadata & Taxonomy, Workflow & Approvals, Content Performance Analytics, Scalability, and Product Vision.

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Sep 23, 2019

Prioritizing digital experiences is difficult. To meet today's customer demands and business needs, Web developers and site builders need the ability to build better and faster than ever before. Acquia Lightning, an open source Drupal distribution, streamlines the process of building and delivering ...

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Sep 23, 2019

How many customers do you have? Who are your best customers? These simple questions are more complex to answer than you might think. Take the example of one family: Mom buys two items for her 14-year-old son. His sister (age 21) has one item delivered to her college campus, and another to her home a...

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Sep 23, 2019

Customer journey optimization is not only about stepping in at the right time, or delivering contextually relevant content. It’s about maintaining a ‘global conversation’ across the entire journey ecosystem. Customers engage with brands across many touchpoints and many channels. Yet, while any one o...

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Sep 23, 2019

Digital marketing has made a profound shift in focus. Today, the customer—not the company or the product—is now at the center of all marketing initiatives. This customer-first approach means that the customer is acknowledged as an individual, rather than simply being a small part of your base or aud...

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Sep 23, 2019

Whether you're a site builder, module or theme developer, or simply an end user of a Drupal website, you'll find new features in Drupal 8 to give you the freedom to build great digital experiences. As the foremost expert in Drupal 8, Acquia has developed this ultimate guide to Drupal 8 to help you m...

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Sep 20, 2019

Progress There is a new Gold Rush going on right now and the gold of the 21st century is data. But, is data really treated as an asset? How can you make the most of it, fast? There are many ways to put your company’s data to work and by far, personalization is one of the most exciting and effective....

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Sep 20, 2019

Progress One of the biggest buzzwords for marketers over the past several years is personalization. While personalization provides marketers and content experience owners the opportunity to drive their customer experience, personalization is still very much a struggle and still very much misundersto...

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Sep 20, 2019

Progress A great digital experience is no longer a competitive differentiator—it’s a must for doing business. Poor experiences quickly result in dissatisfied customers and lost prospects. For many enterprises, delivering a multichannel digital experience can be a daunting task—but it doesn’t have to...

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Sep 12, 2019

A holistic view of sales enablement in 2019 including definitions, why companies are implementing Sales Enablement, how-to's, best practices, and types of sales enablement technologies. What is Sales Enablement? Customers Have Flipped the Script: why you need to implement Sales enablement. Bette...

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Sep 11, 2019

While convenience and cost are important factors in purchasing decisions, we also attach emotions to brands, and we remember our experiences with retailers. We want to be seen and treated as individuals, not as part of a demographic. Like any relationship, shoppers want the brand to pay attention to...

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Sep 11, 2019

Get the information you need to understand your current CMS options: A simple, concise explanation of what a headless CMS is How being “headless” makes a CMS agile and built for scale An easy-to-use checklist of key criteria to help determine if headless isright for you How to evaluate the sea of he...

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Sep 05, 2019

When you're responsible for managing one or many large digital properties, your primary concerns are usually: Are all your sites up and available? Are they secure? Are they performing as well as your audiences expect? You need a platform that can both perform at scale and maintain performance as you...

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Sep 03, 2019

A protected customer is a happy customer. Professionals from countless industries — technology, education, pharmaceuticals, financial services — will tell you the same thing: security is critical. It is vital that organizations take note, because failing to appreciate the consequences of a breach ca...

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Sep 03, 2019

The rapid evolution of diverse end-user clients and applications has given rise to a dizzying array of digital channels to support. Websites in the past were built from monolithic architectures utilizing web content management solutions that deliver content through a templating solution tightly “cou...

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Aug 30, 2019

Votre entreprise est-elle prête à intégrer les collaborateurs de demain ? Les employés sont au cœur de toute entreprise. Et aujourd'hui, ils en attendent plus de leurs employeurs. Ils peuvent choisir les compagnies qui leur proposent la culture, l'environnement et les opportunités qui favorisent le ...

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Aug 30, 2019

Digital site governance continues to be top of mind for many companies building new websites and digital experiences. Global organisations are managing multiple sites and experiences across dispersed teams, using a variety of content management systems and tools, driving up costs and creating manage...

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Aug 30, 2019

You can no longer think of your website as a summary of what your organisation has to offer; it's less about you and more about the unique experience you offer to your customers via personalised content. If you want to be successful today, you need to break out of traditional website experiences and...

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Aug 30, 2019

In the web development world, few trends are spreading more rapidly than decoupled (or headless) content management systems. A decoupled CMS architecture allows developers to utilize any technology to render the front-end experience (“the glass” where a user interacts with an application) in lieu of...

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Aug 30, 2019

Drupal, one of the largest open-source projects in the world, is the digital platform that propels global enterprises, governments, higher education institutions, and NGOs. The Drupal community provides organizations with every functionality, module, and distribution necessary to deliver exceptional...

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Aug 20, 2019

Retailers have long used location data for a range of strategic purposes, from deciding where to open a new store to improving last-mile logistics. Nearly three-fourths (74%) of marketers strongly agree that location information is a key element to understanding why and how customers interact with b...

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Jul 15, 2019

Votre entreprise est-elle prête à intégrer les collaborateurs de demain ? Les employés sont au cœur de toute entreprise. Et aujourd'hui, ils en attendent plus de leurs employeurs. Ils peuvent choisir les compagnies qui leur proposent la culture, l'environnement et les opportunités qui favorisent le ...

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Jul 15, 2019

Libérez le potentiel de vos collaborateurs Le marché évolue à une vitesse vertigineuse. La technologie ne cesse de bouleverser votre façon de travailler. La concurrence devient chaque jour plus intense. Quelle est la clé de la réussite dans un environnement en mutation ? Permettre à vos collaborateu...

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Jul 09, 2019

With more than 60% of consumers shopping online at least once a month, retailers and brands must constantly evaluate which devices and traffic sources are performing best and respond accordingly. Get definitive answers to your top digital commerce questions. Check out this benchmark study of 1.3 bil...

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Jul 09, 2019

With more than 60% of consumers shopping online at least once a month, retailers and brands must constantly evaluate which devices and traffic sources are performing best and respond accordingly. Get definitive answers to your top digital commerce questions. Check out this benchmark study of 1.3 bil...

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Jul 02, 2019

Industry experts predict that all successful businesses will soon become 100% digital for every single transactions. Sales organizations that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages. Sales professionals are most effe...

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Jul 01, 2019

Today's shoppers have never had more options -- and for merchants, the margins for error have never been thinner. To decode today's eCommerce customers, 5,000 consumers were surveyed to reveal what inspires loyalty, how to build trust and what keeps them coming back. Inside you'll find insights on: ...

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Jun 25, 2019

This report addresses the challenges fashion retailers face as they try to secure long-term online revenue growth in a highly competitive business environment. It explores ways for meeting customers' increasingly sophisticated expectations, including how to optimize the e-Commerce shopping journey a...

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May 22, 2019

Loyalty programs are a powerful driver in brand selection: CrowdTwist research finds that 63% of consumers could be persuaded to shop with a brand because they have a loyalty program. Brands with omnichannel loyalty programs truly are able to set themselves apart from the competition by rewarding cu...

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May 13, 2019

How to achieve greater ROI, competitive advantage, and win customers for life Whether you’re trying to prepare for the market shifts sure to come or seeking a competitive edge right now, understanding and meeting customer expectations has never been more important than today. The reason? Customer lo...

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May 13, 2019

Sitecore and Salesforce: The perfect partnership Combining outstanding content with leading marketing channel tools will enable more targeted marketing campaigns — with the ability to personalize contact down to each individual, no matter what channel, country, language. It’s now possible thanks to ...

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May 13, 2019

Without a complete view of all customer data, you’ll never really know who they are or predict how they’ll respond to your content at any given time. This is essential if you want to upsell, cross sell and keep customers coming back for more. Genuine Experience Commerce will focus on individual pers...

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May 10, 2019

While 1-to-1 personalization is the Holy Grail of marketing today, most companies are still just beginning the quest. You’ve still got time to join, and fortunately there’s more than one Grail to go around. To help you discern the path, we created a guide: “Path to Personalization: The 9 keys to dri...

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May 10, 2019

This report looks at the extent to which companies are objectively assessing the potential impact of marketing and customer experience (CX) technology in terms of both increased revenues and reduced costs. Almost half of companies are failing to take a scientific approach To technology investment Th...

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May 10, 2019

Think personalisation is beyond your reach? Think again. The key is to simply get started. To help you succeed, the Sitecore Business Optimisation Strategies team has outlined ten examples of low-hanging fruit for personalisation with the Sitecore® Experience Platform™—from giving first-time visitor...

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May 10, 2019

How to achieve greater ROI, competitive advantage, and win customers for life? Whether you’re trying to prepare for the market shifts sure to come or seeking a competitive edge right now, understanding and meeting customer expectations has never been more important than today. The reason? Customer l...

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May 10, 2019

Why it’s such a game-changer With Sitecore and Salesforce, you don’t merely see what customers have done before, you can forecast what they’re likely to want next. The guesswork is over. Marketers know exactly who to reach — and what to give them. You can create, manage and serve up fresh and releva...

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May 10, 2019

How do you make it happen? The right content, delivered in the right context to each individual customer, is what drives Experience Commerce. And this is an art form. But it’s now within easy reach for virtually every business. Here are three qualities that are critical to success when selecting an ...

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May 10, 2019

Marketing leaders from across the globe have given us their views on personalization – and they didn’t disappoint. With opinions gathered from five different regions and over 15 different sectors, we gained deep insight into brands’ ability to offer tailored experiences. Read the report to: Get a ca...

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May 07, 2019

Any well-constructed building starts with a sound blueprint and a clear understanding of the expected outcome. In addition, there are milestones and touchpoints that confirm whether the project is on track throughout the building process. Your promotional allowance program is no different. This simp...

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May 02, 2019

In need of marketing intelligence to exceed your revenue goals this year? G2 recently conducted research to determine the best possible solutions to meet Marketing Account Intelligence needs. Vendors were evaluated for customer satisfaction and market presence. These two categories are the foundatio...

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Apr 16, 2019

Not only is 1 in every 10 e-Commerce dollars declined during payment authorization, but data reveals that up to 70% of these orders are placed by legitimate customers who can afford to make the purchase. Besides denying merchants legitimate sales, unexplained declines frustrate shoppers, who may bla...

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Apr 10, 2019

Are you looking to create digital products – websites, apps or devices – but have content stored in various forms across various systems? That can make workflows inefficient and governance ineffective. In short, it can make organizing and managing content for multiple outputs a mess. A content hub p...

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Apr 10, 2019

There is a seismic shift happening in how enterprises create websites and other digital products. To create a competitive advantage, they need to move from project-focused iteration to innovation and continuous deployment. Learn how innovative companies are adapting to this shift by creating digital...

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Apr 05, 2019

Cloud communications provides small and medium businesses with everything they need to engage customers and increase employee efficiency at a fraction of the cost of on-premise systems. Communications are the lifeblood of any business, Therefore, small business owners are oftern reluctant to take a ...

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Apr 01, 2019

Nasdaq Fund Network (NFN) facilitates the collection and dissemination of performance and valuation data for investment products making it discoverable to one million-plus institutional and retail investors in real time. Today, NFN covers 35,000-plus instruments across a variety of asset classes, co...

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Mar 29, 2019

Cloud communications provides small and medium businesses with everything they need to engage customers and increase employee efficiency at a fraction of the cost of on-premise systems. Communications are the lifeblood of any business, Therefore, small business owners are oftern reluctant to take a ...

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Mar 22, 2019

Customer experience has quickly moved from competitive differentiator to business imperative. In a world where the answer to almost any question is at our fingertips, where AI is becoming a part of everyday life, and where we can get a week’s worth of groceries delivered to our homes in less than an...

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Mar 19, 2019

How to choose the right PIM solution? There are many different Product Information Management (PIM) platforms available. At first glance, many seem alike. However, there are big differences in the platforms, functionality, features and benefits. Download our FREE ‘PIM Buyer's Guide’ now to undercove...

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Mar 14, 2019

We live in a world full of data, and it’s expanding at astonishing rates. We may need to unplug and take a break from time to time, but data never sleeps. All around the world, data is being created every minute of every day, from clicks, likes, and shares, to rides, transactions, and streaming cont...

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Mar 11, 2019

More and more retailers are considering the QR code for a variety of use cases. After all, others—including restaurants, coffee shops, and department stores—are using these codes to enhance the customer experience. Customers are then using them to pay for products using their mobile devices, skippin...

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Mar 11, 2019

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Mar 11, 2019

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Mar 08, 2019

Have you noticed yet? Stale and unimaginative e-commerce is starting to be swept aside by a smarter way to engage with customers. Increasingly, you'll need to anticipate people's wants, satisfy their curiosity in-the-moment and adapt to the subtle purchasing behaviours of every individual. But it's ...

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Mar 08, 2019

Quelles sont les "best practices" pour améliorer l'expérience de paiement et accroître son taux de conversion ? Pour vous aider à obtenir une expérience de paiement en ligne fluide et simple, nous avons réuni dans cet ebook les conseils de nos experts, les retours d’expérience de nos clients et des ...

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Mar 07, 2019

Growth. It’s the holy grail for any business. But how do you unlock it? Download this eBook to learn how experienced executives and entrepreneurs from growing businesses are: Building trust with customers Transforming customer experience Identifying business and product opportunities Cultivating tea...

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Mar 07, 2019

SMB leaders are juggling multiple balls, while focusing on driving value and growth. From Sales to HR, to Legal, Finance and Procurement, DocuSign helps make this possible. eSignatures increase efficiency and productivity, reduce costs, provide greater speed, increase visibility, and make it easier ...

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Mar 07, 2019

Growth. It’s the holy grail for any business. But how do you unlock it? Download this eBook to learn how experienced executives and entrepreneurs from growing businesses are: Building trust with customers Transforming customer experience Identifying business and product opportunities Cultivating tea...

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Mar 07, 2019

SMB leaders are juggling multiple balls, while focusing on driving value and growth. From Sales to HR, to Legal, Finance and Procurement, DocuSign helps make this possible. eSignatures increase efficiency and productivity, reduce costs, provide greater speed, increase visibility, and make it easier ...

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Mar 05, 2019

Traditional insurers are no longer safe with insurtechs challenging incumbents to rethink their business and operating models. This mass disruption creates increased pressure on IT to deliver intrinsic business value, including new services, customer touchpoints, and experiences. Successful insuranc...

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Mar 04, 2019

It’s not easy being a marketer today — juggling demanding customers, unforeseen competition, and disruptive new technologies. But if you shine a spotlight on your customers, you can do amazing things. And we’ll help. The New Amazing is a year-long, self-paced training program that will help you reac...

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Mar 04, 2019

To reach marketing’s highest heights you need to be a creative innovator with the strength, speed, and flexibility of a well-trained circus artist. Start The New Amazing training program with this 20-question assessment created by our partners at Forrester. This quick quiz is the perfect way to find...

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Mar 04, 2019

Give every customer a great experience — made just for them. That’s just what the latest artificial intelligence and machine learning do. By evaluating many variables that make each of your customers unique, AI seamlessly serves up individualized experiences, turning personalization into business va...

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Mar 04, 2019

Adobe helps brands drive engaging, personalized experiences. Adobe was named a Leader in Gartner’s July 2018 Magic Quadrant for Web Content Management. And now, with Adobe Experience Manager, you can deliver personalized experiences at scale and across all channels, which drive customer adoption and...

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Mar 04, 2019

No one can be reduced to a few data points. People are complex, evolving, thinking, and refining their behaviors all the time. The more we embrace these complexities and learn from them, the more you can personalize the customer experiences. And the more they’ll think of you going forward. Read Conn...

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Mar 04, 2019

Flight Centre editors use Adobe Creative Cloud for enterprise to work together in real time from different locations to create stunning video content that motivates people to travel. Flight Centre creates all of its branded communications using Adobe Creative Cloud for enterprise. Working with Adobe...

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Mar 04, 2019

Spark creates a seamless experience for customers that increases engagement and conversion rates through data using Adobe Experience Cloud. An organization’s ability to craft personalized experiences for its customers is becoming an essential element of success. Recognizing the importance of this, S...

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Mar 04, 2019

Star India Private Limited (Star TV) establishes a faster, smoother, and more efficient post-production workflow with Adobe Premiere Pro CC. Adobe Creative Cloud gave the channel access to an entire set of tools needed to create videos, including editing, color adjustment, and audio refinement on a ...

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Mar 04, 2019

Nissin Foods Holdings Co., Ltd. connects with external designers using shared folders and mobile apps in Adobe Creative Cloud for teams. Nissin Foods Holdings Co., Ltd. is a holding company of the Nissin Foods Group, and its Design Room plays a key role in organizing product packaging for domestic a...

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Mar 01, 2019

In Q1 of 2018, the app economy was responsible for more than $18.4 billion. Email marketing enables brands to tap into this revenue by prompting mobile users to come back to the app. One of the chief benefits? Brands have a chance to monetize their users and app. But email alone isn’t enough. To tru...

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Mar 01, 2019

The app economy is growing at an unprecedented rate, powered by billions of smartphones and millions of apps. However, big growth confronts marketers with even bigger challenges. Chief among them is acquiring and retaining users in a competitive marketplace where consumer attention is at a premium. ...

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Feb 26, 2019

The right tool only works with the right approach. Marketing automation technology can help companies transform the way you connect with customers. But only when they have the strategies, processes, and team skills in place to make the technology work. Marketing automation is more than software. It’...

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Feb 26, 2019

Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exce...

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Feb 22, 2019

Customers are on multiple channels and multiple devices all day long. So when they interact with your brand, they want a seamless experience from start to finish. To find out if your digital enrollment experience stacks up to these expectations, take our quiz How Customer-Friendly Are Your Online Fo...

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Feb 22, 2019

Brands want to deliver personalized, relevant customer experiences. Content creators want the freedom to publish at a moment’s notice — without waiting on IT and web updates. Learn how our integrated platform is helping companies get content to market faster and make a difference in their bottom lin...

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Feb 21, 2019

Transform your digital marketing strategy by delivering a unified, consistent experience across all channels in just one platform. Read The Business Value of Adobe Experience Manager Sites to see how our solution has helped brands: Improve productivity for delivering content Increase revenue year ov...

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Feb 21, 2019

As a Leader in web content management systems, we continue to invest in the solutions that marketing and IT teams need to deliver exceptional digital experiences. We believe as customer expectations evolve, so should your content. With Adobe Experience Manager Sites, it’s easier than ever to create ...

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Feb 20, 2019

In today’s fast-paced business environment, the legal department is often the bottleneck to faster execution. Procurement and marketing teams are demanding greater efficiency from the legal department to accelerate their business relationships.Download this brief to learn more about how DocuSign can...

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Feb 20, 2019

SAVING MONEY. IT’S A REQUIRED STEP FOR BUSINESS SUCCESS. Now is the time for digital transformation. In order to compete, LOB leaders must reinvent their processes and the businesses they operate in or be left behind. Companies today spend about $8B per year on managing paper alone. By DocuSigning e...

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Feb 20, 2019

Growth. It’s the holy grail for any business. But how do you unlock it? Download this eBook to learn how experienced executives and entrepreneurs from growing businesses are: Building trust with customers Transforming customer experience Identifying business and product opportunities Cultivating tea...

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Feb 13, 2019

Your business needs a new phone system. Your customers, suppliers, partners, employees—they all expect you to have a phone system. But what kind of system is the best fit for the way your company works? It's an important question because that system impacts so many aspects of your business, like you...

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Feb 13, 2019

Your business needs a new phone system. Your customers, suppliers, partners, employees—they all expect you to have a phone system. But what kind of system is the best fit for the way your company works? It's an important question because that system impacts so many aspects of your business, like you...

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Feb 12, 2019

It's undeniable: The new retail reality is no longer about juggling channels. There's not just the question of online vs. in-store. The new age consumer expects captivating experiences from retailers. Magnetic merchandising across all channels – in-store, e-Commerce and social — can act as a strateg...

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Feb 12, 2019

Universal Pure is the largest provider of High Pressure Processing (HPP) and value-added services in North America. Our team is delighted to offer retailers our knowledge, expertise, and an in-depth analysis of Own Brand products that can benefit from incorporating HPP. There is zero cost for this H...

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Feb 08, 2019

Customer expectations for brand experiences are rising exponentially. With the right content management platform, you can meet and exceed those expectations. Criteria include the ability to apply data and intelligence, personalize at scale, and stream relevant content and experiences— continually an...

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Feb 08, 2019

More than ever, enterprise businesses across a range of sectors need a 360-degree view of their customers, and a reliable way of keeping track of their ever-expanding digital footprint. The data management platform (DMP) has evolved significantly from a tactical tool used exclusively in the display ...

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Feb 08, 2019

B2C marketers bemoan the high proportion of their budgets that are nonworking. And it is undeniably true that the direct relationship of media to nonmedia costs associated with digital advertising is unprecedented in the history of the industry. But educated marketers are changing that dynamic. Read...

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Feb 07, 2019

While it's easy to see how using eSignatures can help accelerate and simplify your system of agreement — the way you prepare, sign, act on and manage your agreements - the difficulty has been how to quantify these benefits in monetary terms. Until now. Forrester Consulting conducted a Total Economic...

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Feb 07, 2019

Did you know that eSignatures are an easy way for companies to generate immediate efficiencies? They allow you to save time, money, and the hassle of preparing, managing and storing paper-based documents. Read this DocuSign commissioned market research by Forrester Consulting, to learn the quantifia...

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Feb 06, 2019

Welcome to the digital skills gap: where students enter the workforce without the ability to use and deploy technology to meet work-related goals. Despite billions of dollars being poured into educational technology, studies find that much of the digital literacy training in higher education only re...

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Feb 06, 2019

La capacité à apprendre et progresser est un état d’esprit. Et, pour Carol Dweck, psychologue et professeur à Standford, c’est dans la tête que tout commence. Les recherches interculturelles qu’elle a menées pendant plusieurs décennies révèlent que les étudiants dont l’état d’esprit est tourné vers ...

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Feb 05, 2019

Traditional phone systems present two problems for small and midsize businesses: limited features and high cost. Cloud communications provides businesses with the tools they need to improve customer experience and increase efficiency at a fraction of the cost of on-premise phone systems. Download th...

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Feb 05, 2019

If your business is growing, you know that growth requires continual expansion, including more employees, and more office space. But growth can also require more sophisticated technology. For many small businesses trying to expand, their communications system becomes a stumbling block. Here are five...

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Feb 04, 2019

As more and more products become Commoditised, the key brand differentiator is the customer experience. Given that, there’s a real need for companies to put forth an organised and aligned effort to focus, nay obsess, over customers and their experience. That focus does not happen on its own and requ...

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Feb 04, 2019

Customer Experience (CX) leaders generate 5.7 times more revenue than companies that do not make customer experience a priority. It’s no surprise then, that the way customers perceive their interactions with brands, has become a primary focus for businesses.

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Feb 04, 2019

In diesem Bericht untersucht die Aberdeen Group, wie Technologie für elektronische Unterschriften die taktische Effektivität und Effizienz im Vertrieb erhöhen und die Umsatz- generierung insgesamt ankurbeln kann. Schwachstellen im Vertrieb, die Technologie für elektronische Unterschriften beheben ka...

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Feb 04, 2019

At its core, customer journey mapping is about giving you a better understanding of how your organisation experience an engagement or interaction with your organization. It “maps” all the interactions that a customer takes with your organisation.

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Feb 04, 2019

Vertriebsorganisationen steht mittlerweile eine steigende Anzahl an Technologielösungen (Salestech) zur Verfügung. Für die folgende Studie hat Smart Selling Tools aktive Fachkräfte im Vertrieb zu ihren eingesetzten Lösungen, dem Zufriedenheitsgrad, der Verwendung und den geplanten Anschaffungen befr...

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Feb 01, 2019

As digital advertising channels and challenges increase, it’s more important than ever to connect to customers in a way that’s timely, personal, and relevant. Start with The State of Digital Advertising 2018, the industry’s most comprehensive and accurate report on digital advertising. Based on anal...

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Feb 01, 2019

Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn: How 500 marketing and IT professionals tackle...

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Jan 30, 2019

Accounting for nearly one-quarter of all planned meetings in the United States, trade shows are one of the biggest spends for any organization Although the intangible benefits are priceless, most marketers articulate success in terms of opportunities generated, so every activity must be focused on a...

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Jan 25, 2019

img#left_Logo { height: 113px !important; width: 113px !important; } Digital transformation means different things to different organizations. A financial institution using machine learning to detect and predict fraudulent transactions? Digital transformation. An e-commerce retailer searching for ne...

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Jan 25, 2019

With hundreds of vendors for content services platforms to choose from, picking the right one can feel overwhelming. Following this step-by-step methodology will help you quickly narrow down your choices to only those best-suited to meet your organization’s specific needs.

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Jan 25, 2019

Digital transformation means different things to different organizations. A financial institution using machine learning to detect and predict fraudulent transactions? Digital transformation. An e-commerce retailer searching for new and innovative ways to serve personalized recommendations to custom...

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Jan 25, 2019

With hundreds of vendors for content services platforms to choose from, picking the right one can feel overwhelming. Following this step-by-step methodology will help you quickly narrow down your choices to only those best-suited to meet your organization’s specific needs.

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Jan 14, 2019

There is a seismic shift happening in how enterprises create websites and other digital products. To create a competitive advantage, they need to move from project-focused iteration to innovation and continuous deployment. Learn how innovative companies are adapting to this shift by creating digital...

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Jan 11, 2019

Brands around the world continue to break through the digital ceiling and seek to create a superior customer experience, expecting every influence to reach new heights. A Swiss manufacturer combines a digital showroom with an online experience to create contact with customers through emotional ties....

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Jan 09, 2019

DocuSign recently completed a survey of 509 SMB principals on the state of their sales processes, and how they use (or don't use) digital tools to be more efficient and effective. This white paper reviews the survey findings and provides a self-assessment quiz, "How easy are you to buy from?", so th...

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Jan 09, 2019

SMBs typically struggle to create high quality Quotes and Contracts documents that contain the correct products, pricing and legal language. In this webinar, learn about how a new solution from Hocusing, Quote & Sign for Salesforce, allows SMBs organizations to quickly setup and deploy an all-in-one...

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Jan 09, 2019

The guide to boosting your sales productivity. Too often, finalizing a sale can turn into a time-consuming nightmare full of tedious paperwork. After the verbal yes, sales reps and operations folks spend several days formalizing and completing the order. Download this eBook to learn how you can impr...

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Jan 08, 2019

An Empowering Beauty Shopping Experience Adore Beauty is Australia’s first cosmetics retailer to sell exclusively online. With a vision to empower beauty consumers, 21-year old business student Kate Morris founded the company in 2000 tapping her savings and a loan from her boyfriend’s parents. She b...

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Jan 07, 2019

Consumers now expect radical personalization, and without the right tools it's hard to deliver on these expectations, even for nuanced retail marketers. A customer data platform (CDP) can put the consumer at the center of enterprise data – and at the center of the business. By unifying a company's c...

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Jan 03, 2019

In the world of customer service, it’s important to handle issues in a timely manner, especially when responding to live calls. Read four tips on how companies can improve processes and reduce call-abandonment rates.

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Jan 03, 2019

Businesses both big and small are charged with creating a great customer experience that keeps customers coming back. Discover a few simple but powerful tactics to help businesses create a great initial and lasting impression with first-time customers.

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Jan 03, 2019

In the world of customer service, it’s important to handle issues in a timely manner, especially when responding to live calls. Read four tips on how companies can improve processes and reduce call-abandonment rates.

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Jan 03, 2019

Businesses both big and small are charged with creating a great customer experience that keeps customers coming back. Discover a few simple but powerful tactics to help businesses create a great initial and lasting impression with first-time customers.

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Jan 03, 2019

Offshore workers or domestic agents? Companies need to carefully weigh their options before deciding where to locate their support team. Learn how different solutions fit the needs of different support situations.

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Jan 03, 2019

Today's consumers have access to more feedback and reviews than ever before. One of the most influential elements of any transaction is the customer service experience. Learn what kind of impact good and bad customer service can have on a medium-sized business in this exclusive infographic.

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Jan 03, 2019

Today's consumers have access to more feedback and reviews than ever before. One of the most influential elements of any transaction is the customer service experience. Learn what kind of impact good and bad customer service can have on a medium-sized business in this exclusive infographic.

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Dec 21, 2018

For this new shopper study, 1,500 consumers shared their preferences for receiving mobile offers, coupons and loyalty information from retailers. The research revealed that mobile preferences are very personal: every consumer has his or her preferred way to be engaged via mobile – SMS, wallet, app, ...

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Dec 07, 2018

Whether evaluating, comparing or purchasing, consumers want information on their terms, through their chosen channel. Omnichannel strategies — from in-store location-based campaigns to social media — allow marketing teams to deliver relevant personalized experiences. To better understand the behavio...

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Dec 07, 2018

Today, experiences are won or lost in the moment they occur. Brands need to be able to engage every customer— at the right time, in the right channel, with the right message—in order to influence live experiences for the better and create opportunities to proactively solve customer problems. To help...

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Dec 06, 2018

For hotel food and beverage directors, there are few things as important as staying ahead of consumer trends. And there is no better way to achieve that goal than by identifying and adopting innovations that enhance guest experiences. This executive brief extracts only the study's key findings that ...

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Dec 06, 2018

For some hoteliers, embracing technology to enhance guest service and improve operations has been a tepid affair. Though cost is always a factor, more often than not, it is their perspective that is restraining them. To help hoteliers align their technology investments with consumer expectations, Or...

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Nov 30, 2018

A benchmark report of visual content production for brands and agencies. Shutterstock Custom has the fortune to have unique insight into what hundreds of their brand and agency customers are producing for their visual content every year. They collect all ofthis data from our customers continuously i...

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Nov 27, 2018

A benchmark analysis of social media content from 350 industry leading brands As social media becomes increasingly critical to business success, marketers are left trying to produce greater volumes of more effective content for the many different digital channels they have to support. This report un...

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Nov 27, 2018

A benchmark report of visual content production for brands and agencies. Shutterstock Custom has the fortune to have unique insight into what hundreds of their brand and agency customers are producing for their visual content every year. They collect all of this data from our customers continuously ...

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Nov 27, 2018

CX is the new battleground for businesses. The bar is being set by fast moving, innovative organisations. As companies look to compete, they are facing 4 disruptive forces: Consumer Power Communications Regulations Data

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Nov 27, 2018

2008 was not a good year for financial services. From the subprime mortgage crisis to the collapse of Lehman Brothers, the US was in a sorry state financially, which, in turn, precipitated a global economic downturn. Consumers, used to viewing financial institutions as trusted advisors, now saw them...

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Nov 27, 2018

A benchmark report of visual content production for brands and agencies. Shutterstock Custom has the fortune to have unique insight into what hundreds of their brand and agency customers are producing for their visual content every year. They collect all of this data from our customers continuously ...

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Nov 27, 2018

A benchmark analysis of social media content from 350 industry leading brands As social media becomes increasingly critical to business success marketers are left trying to produce greater volumes of more effective content for the many different digital channels they have to support. This report unc...

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Nov 27, 2018

A benchmark report of visual content production for brands and agencies. Shutterstock Custom has the fortune to have unique insight into what hundreds of their brand and agency customers are producing for their visual content every year. They collect all ofthis data from our customers continuously i...

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Nov 22, 2018

5 Actions for PMOs to Shift into Hyper-speed As a PMO leader, you are in a prime position to drive strategic outcomes by planning and managing today’s complex, cross-organizational programs. However, many companies are trying to move at hyper-speed – and they won’t wait for PMOs to catch up. The que...

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Nov 22, 2018

8 reasons to rethink the way you conduct business The world and business climate has changed. The changing workforce, digitization and the pace of disruption are demanding that we reassess how to attack this more complex version of the traditional resource challenge. Through a compilation of videos ...

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Nov 22, 2018

In the most recent Product Portfolio Management Benchmark Survey, a pattern emerged amongst the over 400 industry practitioners that separate top performers from the rest of the pack. Some of these best practices are obvious, and others may surprise you.Companies continue to grapple with some of the...

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Nov 22, 2018

We’re challenging companies to take an honest look in the innovation mirror. Are you making it or faking it when it comes to bringing innovative products and services to market? Download a complimentary copy of our popular, newly updated, whitepaper “Are you Really Innovating? Five Signs You Might B...

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Nov 21, 2018

With heightened volatility, uncertainty, and risk part of the normal course of business, supply chain planning professionals need the ability to quickly tap into data to create a complete view of their supply, demand, and inventory, ensuring supply chain plans align with business objectives. They al...

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Nov 21, 2018

Healthcare Performance Excellence Group standardizes, coordinates, and improves visibility of best practices across 37 facilities using the Workfront Enterprise Work Management. Since deploying the Workfront Enterprise Work Management solution, Dignity Health has achieved the following benefits: Eli...

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Nov 21, 2018

To demonstrate that your team is effective and that your initiatives are aligned with business goals, your team needs better processes as well as ways to prove successful outcome. Global teams are disconnected and out of sync Too much time spent in spreadsheets Tracking and prioritize work requests ...

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Nov 21, 2018

L’OCCITANE Group IT Reduces Rework Tracks Impaces and Saves $25,000 a Year with Workfront. The retail industry is in the midst of transformation yet brands leveraging technology to evolve the customer experience and modernize back-office operations are thriving. L’OCCITANE has successfully benefited...

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Nov 21, 2018

Below are 5 most common stumbling blocks faced by IT teams and in this ebook you will see how to overcome them Lack of Digital Transformation Strategy There’s no visibility into work Work is not aligned with business goals Work is often delayed or slow There is a perception that work is inefficient ...

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Nov 21, 2018

Digitization and digital natives have shaped the modern workplace as we know it. While many things may be functioning better than before, the modern workplace comes with its own set of unique challenges-and your team is experiencing them every day. Download this ebook to learn the ways Workfront can...

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Nov 21, 2018

Staying with the status quo or implementing a partial solution is not only ineffective at solving work management issues, but could be costing enterprises millions of dollars every year. High Costs of today’s work practices (including the real cost of status meetings) Benefits of modern work managem...

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Nov 13, 2018

Producing high quality content isn’t enough to earn you leads. You need an effective way to put it in front of the right people, at the right time. That’s where content syndication comes in. With the right marketing automation software, an expertly designed lead nurturing campaign, the perfect piece...

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Nov 13, 2018

More now than ever, brands need to build one-on-one connections with consumers to move them through the buying journey. Custom content is the primary tool to accomplish this goal. Today's marketplaces are highly competitive. A strong unified visual identity sets your brand apart from the competition...

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Nov 13, 2018

Brands are more than just a logo and a tagline The relationship between brand and consumer has been reshaped by social media. The marketer's jobs used to be: Create ads to play on TV or on the radio at your audience Consumers would passively consume your ad They buy your offering But now the convers...

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Nov 13, 2018

Brands are more than just a logo and a tagline The relationship between brand and consumer has been reshaped by social media. The marketer's jobs used to be: Create ads to play on TV or on the radio at your audience Consumers would passively consume your ad They buy your offering But now the convers...

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Nov 13, 2018

Learn all about how you can use custom content to improve brand recall. Research from Facebook suggests that 64% of omni-channel shoppers anticipate doing more research on their smartphones. People want a thorough understanding of the brands they purchase from before agreeing to buy any products. Co...

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Nov 13, 2018

Brands are more than just a logo and a tagline The relationship between brand and consumer has been reshaped by social media. The marketer's jobs used to be: Create ads to play on TV or on the radio at your audience Consumers would passively consume your ad They buy your offering But now the convers...

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Nov 13, 2018

More now than ever, brands need to build one-on-one connections with consumers to move them through the buying journey. Custom content is the primary tool to accomplish this goal. Today's marketplaces are highly competitive. A strong unified visual identity sets your brand apart from the competition...

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Nov 13, 2018

Create a centralized solution to host your visual brand guidelines Brands are more than just a logo and a tagline The relationship between brand and consumer has been reshaped by social media. The marketer's jobs used to be: Create ads to play on TV or on the radio at your audience Consumers would p...

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Nov 13, 2018

Learn all about how you can use custom content to improve brand recall. Research from Facebook suggests that 64% of omni-channel shoppers anticipate doing more research on their smartphones. People want a thorough understanding of the brands they purchase from before agreeing to buy any products. Co...

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Nov 12, 2018

First impressions matter, and the right imagery can mean the difference between content that moves the needle and content that’s ignored. Read our guide Beyond 1000 Words to learn: Why the imagery you choose should be as strategic as the written message behind it How to use imagery to enhance the im...

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Nov 12, 2018

Stock libraries and the artists who contribute to them have evolved. That means the way you think about imagery can evolve, too. Read From Cliché to Mission Critical to find out how: The perception of stock imagery has changed Stock libraries have evolved to deliver higher quality images Top designe...

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Nov 12, 2018

Every organization wants to improve its sales processes and associated results, and effective use of Customer Relationship Management (CRM) software like Salesforce is critical to this goal. For an implementation to be successful, though, wide user adoption is essential. One approach to both driving...

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Nov 12, 2018

Are you looking to create digital products – websites, apps or devices – but have content stored in various forms across various systems? That can make workflows inefficient and governance ineffective. In short, it can make organizing and managing content for multiple outputs a mess. A content hub p...

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Nov 12, 2018

Leading Oil & Gas and Utilities companies are pursuing digital transformation to drive operational excellence. As margin compression and energy distribution alternatives challenge profitability, organizations are implementing digital solutions that modernize operations, drive down costs and improve ...

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Nov 12, 2018

Digital business permits users to get what they need when, where, and how they need it. The traditional model of finding a new customer, selling to them, and then moving on to the next opportunity has changed. Research has consistently shown that it costs less to sell to an existing customer than to...

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Nov 12, 2018

There is a seismic shift happening in how enterprises create websites and other digital products. To create a competitive advantage, they need to move from project-focused iteration to innovation and continuous deployment. Learn how innovative companies are adapting to this shift by creating digital...

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Nov 12, 2018

The future of retail marketing intelligence is closely intertwined with an evolving customer journey transformed by technology. More connected and empowered than ever before, today’s consumers demand experiences that are relevant, real-time, and seamless from screen to store. Like the journey itself...

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Oct 31, 2018

A compelling vision for process excellence Transforms customer-facing processes and digitizes operational processes. The move to digital business is not just an imperative, it is a fundamental shift. The role of process in digital transformation is crucial, but often overlooked.

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Oct 31, 2018

Digital business automation helps scale your operations, improve customer experiences and control costs Enterprise automation is not what it used to be In both business and technology, automation now streamlines functions that only a short time ago seemed impossible to automate.

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Oct 26, 2018

Getting accurate and reliable information about the state of the deals in your pipeline is the key to a happy sales force. Wouldn’t it be nice if instead of hostile interrogations to find out the state of your deals, you can engage in enlightened and targeted coaching? Accurate pipeline information ...

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Oct 26, 2018

We live in an age when everything is at our fingertips through devices, Amazon-style ease-of-use, and lightning-fast technology. In 2018, seamless convenience is a consumer expectation. That same expectation has seeped into the arena of business-to-business buying experiences. So ask yourself: Is my...

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Oct 26, 2018

The Power of Good Experiences Incentives make the world go round, but incentives don’t always have to be cold hard cash. Implementing a non-cash rewards system is a highly effective motivator. This includes gift cards, points, travel awards, charity giving, etc. But what is the right non-cash reward...

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Oct 26, 2018

Descubre cómo las industrias creativas están abriendo el camino hacia un futuro más brillante descargando el último reportaje de Canon: Think Creative. Recibe tu descarga gratuita hoy La impresión sigue siendo la esencia de la creatividad La creatividad está impulsando la economía europea, con indus...

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Oct 17, 2018

Megabus is the market-leading budget intercity coach operator in the UK and North America. First launched in the UK in 2003, international transport group Stagecoach introduced the brand to the USA in 2006, with the mission of providing affordable and reliable bus services across more than 100 diffe...

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Oct 17, 2018

Montblanc has been a consistent presence in the luxury market for nearly a century. As a celebrated creator of writing instruments, watches, jewelry, fragrance and more the challenge was to bring the luxury experience to life online. Montblanc worked with Yieldify to engage with website visitors at ...

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Oct 17, 2018

Social media has changed the way people communicate, and is even essential in certain job functions and industries. This creates both a challenge and an opportunity for businesses.The key is having oversight over all communication tools, not just “old-fashioned” email. This white paper...

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Oct 17, 2018

The State of CJO 2018 is Yieldify’s inaugural survey into the current state of Customer Journey Optimization (CJO) in e-commerce. The report is one of the first to take a comprehensive look at Customer Journey Optimization as a distinct practice. In it we uncover how marketers are using CJO alongsid...

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Oct 16, 2018

For hotel food and beverage directors, there are few things as important as staying ahead of consumer trends. And there is no better way to achieve that goal than by identifying and adopting innovations that enhance guest experiences.This executive brief extracts only the study’s key findings ...

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Oct 16, 2018

For some hoteliers, embracing technology to enhance guest service and improve operations has been a tepid affair. Though cost is always a factor, more often than not, it is their perspective that is restraining them.To help hoteliers align their technology investments with consumer expectations, Ora...

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Oct 16, 2018

We’re in the midst of a content explosion. Consumers expect to have personalized, relevant experiences at all times, in all places, and on all platforms. An IDC survey cites that 85 percent of marketing professionals feel under pressure to create assets and deliver more campaigns, more quickly...

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Oct 16, 2018

With this suite you can :Modernize all aspects of data management, whether on-premises or in the cloudSimplify deployments with a single, integrated technology portfolio under a single subscriptionReduce costs and business risksImprove data management performance and scaleJumpstart enterprise-wide c...

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Oct 16, 2018

As more people continue to travel all over the world for business and pleasure, so the battle for hotel guests has become more and more intense, and unsurprisingly hotels are deploying a full range of loyalty programs and incentives to try and hook in guests, build up brand loyalty and reap the rewa...

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Oct 16, 2018

In today’s booming world of dining the competition for loyalty is fierce. In just one city block you might find half a dozen artisan coffee shops, independent diners and high-end restaurants all jostling for customers. Consequently it’s no surprise to find that customer loyalty programs ...

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Oct 16, 2018

As the trend of moving to the Cloud continues to flow from business function to business function, other trends are emerging. As organizations transform to eliminate complex functions, standardize and integrate systems to reduce costs, and minimize nonvalue add activities, they are challenging thems...

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Oct 16, 2018

Today, marketers are competing with brands that lure their customers not only with products and services, but also with individual experiences. And they’re setting some healthy expectations, from recommending a movie customers will love to including a personal treat in their orders.To meet tho...

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Oct 16, 2018

The KuppingerCole Leadership Compass for Identity Provisioning is an analyst report that provides an overview of the major vendors in this space and their product features and functionality. The report provides in depth analysis into the key capabilities required for identity provisioning and evalua...

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Oct 12, 2018

Predicting the future is impossible and attempting it might seem like folly. But as in most cases, it is the process – not the outcome – that matters more. For hotel leaders, anticipating consumer trends and seeking innovations that enhance guest experiences are vital exercises that need to be pract...

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Oct 04, 2018

Predictive analytics provide the foresight to understand cybersecurity risk exposure.Cybersecurity strategies often consist of “whack-a-mole” exercises focused on the perpetual detection and mitigation of vulnerabilities. As a result, organizations must re-think the ever-escalating costs...

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Customer engagement has traditionally been dictated by marketing calendars and sales goals, but this marketer-first approach is out-of-touch with today’s connected and empowered consumers. In order to remain relevant, relationship marketers must flip convention upside down. At Selligent, we ca...

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Watch this short video to see how the right commerce solution can help you understand your customers like never before, and deliver exactly what they want.

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Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and profitable-interactions with customers. You'll learn: What it takes to uncover hidden trends ...

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Read this white paper from Fit for Commerce to find out how to overcome omni-channel roadblocks and discover how the right commerce platform can help you create the best possible shopping experiences for your customers—and gain their loyalty. You'll learn: How to close the gap between cust...

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61% of Organizations Have No Integration of Digital Content with Business Applications* Operating in siloed environments with minimal or no connection between your business applications can be detrimental to your business, affecting decision-making, efficiency, and effectiveness. Without visibility,...

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This workbook is for executive leadership teams inside of companies with aggressive revenue growth goals, who have a lot on the line, and can’t afford to waste time. If this describes you, sign up on the right and download now. Why? This workbook will significantly increase the probability of ...

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There is no doubt that the modern consumer has changed. Enabled by technology, with higher expectations and more resources than ever before, the modern consumer is forcing businesses to change everything about the way they operate, from sales to service. While marketing and customer service have see...

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You’ve likely heard the saying, “Business begins with a handshake” Smart business owners understand that growth means it’s time to choose a technology solution that is affordable, boosts productivity, and helps them keep up with customers. One option is a customer relationshi...

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Implementing a digital transformation project offers numerous benefits to a banking organisation. View this video to find out how the implementation of the project needs to be planned from the start and all stakeholders need to be engaged including the eventual end-users not just the implementation ...

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To help companies evaluate their organizational readiness for digital transformation, Progress Software put together a package to help them measure their current capabilities—from a technology and organizational perspective—as well as some information to help them plan ahead. Did you kno...

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Effective marketing is all about engagement — connecting with customers and finding innovative, interesting ways to build long-term relationships. When it comes to the highly active, spend-ready millennial generation, coupling the right content with a deeply personal experience is especially i...

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A recent Gartner report concluded that a bank’s customer’s lives are becoming increasingly more digital. With technology enabling better informed decisions, the digital banking experience is a critical competitive differentiator.However, the banking industry faces a huge challenge to dig...

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This guide provides detailed information on the following to help you make better decisions before purchasing and deploying 802.11ac Wave 2 : Pre and post site planning, AP deployment, Infrastructure and client considerations, Management and security, Customer care, Also includes an 802.11ac Wave 2 ...

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This Forrester Research report addresses eight common statements that organizations use to rationalize their choices and criteria. Download the report to discover why each statement is an invalid justification for choosing a networking vendor and how infrastructure and operations (I&O) professio...

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The marketing world is abuzz about programmatic. You’ve probably read the headlines claiming that more than half of digital ad sales would be programmatic by 2018. Or maybe you’ve heard some of the world’s leading marketing executives tout the benefits of programmatic on stage at a...

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The B2B Marketing Data Report: Power Up Your Data Strategy with the Fourth Annual Report from Dun & Bradstreet Did you know that the average health of marketing data is categorized as “questionable” at best? It seems that we often pay lip service to the importance of good data, but f...

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According to research, digital marketers have a “love affair with data,” and are planning to increase spending and usage in data-driven marketing strategies. Data helps marketers make more informed decisions about their most receptive audiences, so it should come as no surprise that 75% ...

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According to a 2015 study by Salesforce, B2B marketers are consistently faced with three main challenges: bringing in new business, improving lead quality, and generating leads. To meet these challenges, marketers need to think bigger — and our Complete Guide to B2B Marketing can help. With mo...

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B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%. (Forrester Research) this kit will walk you through a step-by-step guide to ramping up an automation platform and setting yourself up for optimal success. In five straightforward steps, you’ll l...

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Customers don’t view their relationships and interactions with brands in discrete channels. As digitally native companies continue to heighten their users’ already lofty expectations, smart brands are taking on a more holistic, less channel-centric approach to customer experience, simply...

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Process improvement doesn't have to be an expensive and drawn-out endeavor. There's room for improvement in any process, but it doesn't make much sense to roll out a full Six Sigma or Lean process for just one report. Take 11 minutes to read this white paper, and learn how the Universal ...

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What exactly an integrated report signifies to its audience has been evolving through four continuous, overlapping phases of “meaning-making”. The first, Company Experimentation, began in the early 2000s with a handful of companies’ efforts to produce their first integrated report....

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Marketing in the digital age means you can reach your audiences with more touchpoints and on more channels than ever before. But it also means the customer journey is increasing in complexity. No longer can you predictably guide your customers through a funnel to conversion and loyalty, because digi...

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Imagine a world where everything is connected and anything can be known. Where clothing gathers customer data, refrigerators do the shopping and companies tap into consumers’ subconscious thoughts. This is the future of marketing. And it’s already happening. As marketing buzz shifts from...

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Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app. Web, mobile,...

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Most companies say they embrace creativity and innovation. But the proof is in the digital marketing. It’s the way UnderArmour brings consistently powerful imagery to websites, smartphones, and stores—so customers can feel the sweat and grit of a great workout, even if they’re stil...

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The key to designing an effective lead nurture program is taking stock of your current lead management processes. By asking the right questions, you will not only uncover opportunities for improvement, but the information will also play a critical role in defining issues of workflow. Invite sales in...

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The goal of our Definitive Guide to Mobile Marketing is to provide a thorough overview of the mobile ecosystem and a framework for engaging your customers on a more personal level. As customers continue to shift their attention (and dollars) to mobile, successful marketers need to view mobile as a c...

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Today, your buyers and customers live in an age of information abundance. They’re more inundated by marketing messages than ever – more than 2,900 per day, by current estimations. As a result, marketers are challenged by attention scarcity – the concept that the more messages your ...

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Content is king. If you’re a modern marketer, you know why— it is the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers. This ebook goes through tried and true strategies for lean content marketing— so you can extend the val...

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Every company has the same mission: to maximize their value. The most successful companies succeed because they excel during each stage of the customer lifecycle: in acquiring new buyers, in growing their lifetime value, and in converting them into advocates. All this is easier said than done, which...

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Today’s retail consumers love supporting their communities by shopping at local stores — but those shops need to be a part of the search and consideration phases, which primarily happen online. Learn how people find and make purchases at local retailers so you can turn a casual browser i...

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You’re probably consistently under the gun to produce quality opportunities, and you’re probably also struggling to work productively with your sales team, all while trying to tie marketing investment to revenue. You might be so busy with all those things, you feel like you don’t h...

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Deadlines can eat away at Marketing teams, leaving them stressed out and at risk of losing business. To work more quickly and consistently, Best-in-Class companies have turned to process execution software. Learn more about how adaptive process execution makes efficiency easy.

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The highly-anticipated Adobe and Econsultancy report, Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence, details the results of a global survey of marketers and digital professionals. It highlights key priorities, challenges and areas of investments that companies need to cons...

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Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. Our report outlines survey results from marketing and IT decision makers who share how they’re using mobile today. Read Mobile is the strate...

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With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intima...

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You have to meet John Williams!” That was the emphatic response we received from our friend, Phil Tamminga, when we asked him, “Who is the most innovative Chief Sales Officer (CSO) you know?” At the time, John Williams was the Senior Executive Vice President, Worldwide Sales, Marke...

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With DocuSign, customers can fully execute sales agreements online – directly from your website or mobile app – so you can strike while the iron is hot. This has helped some companies achieve up to 30% uplift in their close rates after implementing DocuSign. And by Streamlining the proce...

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DocuSign’s Dan Reid provided an introductory overview of DocuSign’s secure digital approval platform, terming his presentation “DocuSign 101,” and including examples showing how DocuSign accelerates industry-leading enterprises large and small. Andy Tzou demonstrated DocuSign...

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The Linkedin Corporate Solutions team provides productivity applications to enterprises that leverage Linkedin's unique social graph platform, including the Linkedin Talent Advantage, a suite of tools to help companies acquire the best talent first. Linkedin deployed Docusign to streamline contr...

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In this first paper of the Clicktale Psychology and Customer Experience Series, we examine how retailers can leverage personality type to reach visitors more effectively, raise conversions, and keep customers coming back. Learn how you can harness buyer personality insights to grow your online busin...

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Customer are infinitely complex, but connecting with them doesn’t have to be. Because while your customers may be wildly different, they do all want one thing — meaningful and relevant experiences. To deliver these experiences requires a powerful web content management system. It’s...

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The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can...

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Customer Lifecycle Value (CLV) is usually described as the amount of revenue or profit that a customer, or defined group of customers, generates over their projected lifetime of interaction with a company.Today’s customers increasingly expect transactions to seamlessly transition from one digi...

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The content explosion and the mobile revolution both highlight a pressing challenge, which is that the relentless focus on digital experiences can test the capabilities of a traditional WCM system. To remain competitive in the digital age, your WCM platform must capture diverse audiences with amazin...

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Forrester recently surveyed 115 technology, marketing and business professionals with decision-making roles in customer-facing web and mobile experience delivery to ask about their strategies in 2016. Results show that organizations' investments revolve around implementing personalization initia...

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This Magic Quadrant examines the global market for customer service and support applications designed to engage customers through whichever channel they are using when they require assistance. It covers a wide range of customer service applications for organizations with customer engagement centers ...

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Content marketing is one of the most prolific buzzwords in the market today. In fact, around 90 percent of organizations are engaged in content marketing today and most of those are investing more in it every year. Producing quality content is no longer an option; it is a must! Success in content ma...

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Predictive marketing addresses challenges by offering unique benefits including:- Insight-driven marketing, Better prioritization of activities, Better and more relevant data, Better alignment of sales and marketing.

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According to a 2014 survey conducted by SiriusDecisions, ninety percent of B2B organizations see more value with predictive lead scoring than traditional lead scoring. Ninety eight of the respondents said that they would purchase predictive lead scoring again.

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Check out this webinar to learn how predictive analytics combined with marketing clouds will bring silos of data and customer experiences together by enabling marketers to understand who their most likely buyers are and centrally manage and orchestrate campaigns. The topics covered include:- The ris...

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Savvy marketers understand that the data and insights that predictive analytics uncover can be used to not only drive the discovery of the most likely buyers, but also be used to create effective, relevant customer experiences. The result is :- Why it’s critical to know your ideal customer pro...

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In this dynamic webinar, we’ll hear from thought leaders Jon Miller, CEO & Co-founder of Engagio, and Atul Kumar, Chief Product Officer at Mintigo, as they discuss best practices for adopting an ABM approach to marketing. They will explain how to :- Determine the best accounts to target us...

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The best strategies for taking a data-driven approach to marketing:- How the explosion of big data and emerging predictive technologies is transforming the marketing discipline. Examples of marketers at leading companies are effectively utilizing big data & predictive analytics. Recommendations ...

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Innovations and technological advances are disrupting virtually every industry. And procurement is in a unique position to provide significant value to the enterprise by fostering innovation from suppliers. Become an innovation leader with help from a new ebook by renowned supply chain expert Dr. Ro...

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This research report examines the key issues, and provides recommendations for leveraging data and analytics to help procurement drive greater enterprise value. Based on in-depth interviews with two dozen leading Chief Procurement Officers (CPOs), the report outlines pragmatic steps that every procu...

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What are your Retail Execution (RE) capabilities? This recent white paper teaches you how to increase sales by maximizing efficiency with strategic retail execution and optimization.

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Is your company taking full advantage of customer data? This recent white paper teaches you how modern retailers are using technology to become stronger, smarter, and more connected to customers in tomorrow’s marketplace.

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Today, innovative email and cross-channel marketing requires more than the ability to come up with clever subject lines and aesthetically pleasing HTML template designs. To really grab – and maintain – attention in the inbox and beyond, marketers also have to meet the increasing demand f...

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As a marketer, you spend a lot of time and resources on your email campaigns and expect them to deliver your message to customers without a hitch. However, the rise of mobile has made your job a lot harder. In 2013, it’s predicted that mobile email opens will surpass desktop opens. So, if you ...

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Marketers are expanding their use of advanced social media analytics and combining the insights from those tools with other enterprise data to learn more about their customers and their prospects. Social media analytics can play a vital role in helping marketers gauge the results of their efforts an...

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Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key group of specific accounts with orchestrated campaigns personalized to those accounts.

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Even today, email remains one of the most lucrative digital channels for marketers, returning an estimated $39 for every $1 invested, according to the Direct Marketing Association. The Radicati Group, a technology market research firm, estimates some 694 million emails are sent every minute. For the...

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Even today, email remains one of the most lucrative digital channels for marketers, returning an estimated $39 for every $1 invested, according to the Direct Marketing Association. The Radicati Group, a technology market research firm, estimates some 694 million emails are sent every minute. For the...

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The digital age gives marketers the ability to reach customers in more ways than