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How Customer Engagement Varies by Region HOW CUSTOMER ENGAGEMENT VARIES BY REGION

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Nov 25, 2019

The infographic highlights that companies in APAC regard themselves as the most advanced for customer engagement. When looking at the types of platforms used for customer engagement, Europe is at the forefront when it comes to email marketing and the CMS. In North America, respondents favour the use...

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Google Analytics Basics GOOGLE ANALYTICS BASICS

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Nov 21, 2019

Google Analytics (GA) was launched in 2005 and is a free web analytics tool that helps you analyze your web traffic. Although the idea of web traffic can seem like a small part of your business, it actually plays a significant role in your marketing strategy’s success. Basically, Google Analyt...

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Important Social Media Trends to Look Into for 2020 IMPORTANT SOCIAL MEDIA TRENDS TO LOOK INTO FOR 2020

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Nov 13, 2019

Working in a field that requires you to stay up to date on the various social media trends that are taking the world by storm can be both a blessing as well as a curse. It can be a blessing because of the fact that you would be staying up to date on something that has a pretty serious impact on the ...

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Perils of the open office PERILS OF THE OPEN OFFICE

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Nov 13, 2019

Open offices are often loud, chaotic, and full of distractions that keep your team from getting work done. That’s where we come in, with solutions that avert open office perils. Open offices are often loud, chaotic, and full of distractions that keep your team from getting work done. That&rsqu...

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The Lowdown on SEO This Year THE LOWDOWN ON SEO THIS YEAR

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Nov 12, 2019

Search engine optimization (SEO) is a process by which you make your website more visible to the people that are searching for queries that have something or the other to do with the subject matter that your website deals with. A survey conducted by Zazzle Media, one that they have conducted for the...

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22 Personalized Video Marketing Stats to Know for 2020 22 PERSONALIZED VIDEO MARKETING STATS TO KNOW FOR 2020

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Nov 08, 2019

Personalization is becoming the norm for marketers, mostly because consumers are looking for messaging and products that are relevant to their interests. 

What about personalization for videos?

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How to Create Content for Links, Engagements and Conversions HOW TO CREATE CONTENT FOR LINKS, ENGAGEMENTS AND CONVERSIONS

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Nov 06, 2019

f there’s one thing marketers need to know about effective digital marketing, it’s that “content is king.” This simply means that whatever strategy you’re using for your campaign, it should always be anchored on sound, helpful, and unique content. Spam and other disrupt...

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32 Steps To Increase Your Local Search Visibility 32 STEPS TO INCREASE YOUR LOCAL SEARCH VISIBILITY

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Nov 05, 2019

In this infographic, Shoutout Digital shares 32 steps to increase your local visibility online. With around 2 million small businesses across Australia, showing up on local search results is extremely important. Google knows how important local search results that’s why they have given increas...

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Five Can’t-Miss Tips for Better Performing Content FIVE CAN’T-MISS TIPS FOR BETTER PERFORMING CONTENT

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Oct 31, 2019

In the following infographic, marketers and other stakeholders can learn how to better leverage their content. Viewer attention has become a precious commodity that marketers and PR professionals compete for to achieve key business goals, including: brand awareness and customer retention

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How To Create A Good Marketing Plan for 2020 HOW TO CREATE A GOOD MARKETING PLAN FOR 2020

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Oct 29, 2019

This infographic will help you create a plan that helps you consistently execute and move you closer to your ultimate outcome. A good marketing plan for your business gives you a road map for achieving your goals and to guide you to make the right decisions. A successful marketing plan should be sim...

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How to Step Up Your Video Marketing Campaign Before 2020 [INFOGRAPHIC] HOW TO STEP UP YOUR VIDEO MARKETING CAMPAIGN BEFORE 2020 [INFOGRAPHIC]

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Oct 29, 2019

It’s no secret that video marketing has been one of the most effective tools in a world, where everything has slowly turned digital. Visual representation is the preferred medium of choice by almost anyone, this explains why video marketing is currently in high demand. To support the claim, ci...

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A Guide for Creating and Optimizing B2B Content Marketing Funnels A GUIDE FOR CREATING AND OPTIMIZING B2B CONTENT MARKETING FUNNELS

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Oct 24, 2019

Gone are the days when product alone could attract customer attention. Marketers today need content marketing to satisfy potential customers' voracious appetite for information and social proof. Which is why B2B content marketers need to understand the three stages of the B2B content marketing f...

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Critical Success Factors for ABM: Thinking Differently About Data and Reporting CRITICAL SUCCESS FACTORS FOR ABM: THINKING DIFFERENTLY ABOUT DATA AND REPORTING

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Oct 16, 2019

Succeeding with ABM includes taking a broader, more end-to-end approach to measurement. What’s more, successful ABMers move beyond core systems for their planning, executing and reporting. This infographic shows the importance of looking beyond standard reporting methods, adding lead scoring to the ...

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Simple Techniques to Get Your Video Marketing Off the Ground SIMPLE TECHNIQUES TO GET YOUR VIDEO MARKETING OFF THE GROUND

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Oct 15, 2019

If your business is not using video advertising, are you missing out? The answer is a definite “Yes.” Video content boosts organic traffic by 157%.That’s a significant boost that no business can afford to ignore. So, why then do so many businesses seem to forget about this highly e...

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15 Hacks to Increase Revenue with Social Media 15 HACKS TO INCREASE REVENUE WITH SOCIAL MEDIA

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Oct 06, 2019

Businesses are now creating innovative ways to captivate and cater to the wants and needs of their customers in hopes to attract and retain loyal customers. Businesses have realized how powerful social media can be when utilized properly. As a result, social media is proving to be a major facet in t...

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The ROI of Retaining Sales Reps THE ROI OF RETAINING SALES REPS

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Sep 30, 2019

The greatest investment your company can make is in its people—specifically sales reps. Unfortunately, most organizations don't see the real impact of their top performers until they leave—and the cost to replace them is often high. This is why, to retaining high-performing sales rep...

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Benefits of Outdoor Marketing Over Traditional Marketing BENEFITS OF OUTDOOR MARKETING OVER TRADITIONAL MARKETING

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Sep 30, 2019

Often you might wonder what are the benefits of outdoor marketing over traditional marketing means. The merits of outdoor marketing are quite promising. In this infographic, STT Advertising provides insight into some of the most celebrated reasons why businesses prefer outdoor marketing.

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Is Twitter a ‘Look at This’ social network? IS TWITTER A ‘LOOK AT THIS’ SOCIAL NETWORK?

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Sep 24, 2019

Twitter along with Public is Media and research partners Firefish and The Number Lab surveyed 1,490 users of social media networks through both – in-person interviews and online surveys to understand the impact of advertising on popular platforms including Twitter, Instagram, YouTube, and Face...

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Influencer Marketing Maturation: Long-Term Solutions to Fighting Social Media Follower Fraud INFLUENCER MARKETING MATURATION: LONG-TERM SOLUTIONS TO FIGHTING SOCIAL MEDIA FOLLOWER FRAUD

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Sep 06, 2019

While legacy digital ad mediums grapple with regulation, ad blocking, click fraud, cost transparency, and brand safety challenges, influencer marketing has become an effective alternative for brands to authentically connect with consumers. Traditionally, larger followings and stronger engagement rat...

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Anatomy of Today’s Global Traveler ANATOMY OF TODAY’S GLOBAL TRAVELER

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Aug 22, 2019

Where does the modern traveler come from? Where is s/he going? How does s/he get there? As the world grows ever-smaller, more and more people are traveling to a growing number of places each year. Increasingly, they’re getting there by leveraging digital tools. Savvy travel and hospitality bra...

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How Can Marketing Automation Drive Sales Engagement? HOW CAN MARKETING AUTOMATION DRIVE SALES ENGAGEMENT?

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Aug 18, 2019

There are many positive reasons to utilize marketing automation for your business. This infographic, courtesy of the team at InfoClutch, explores how how marketing automation can drive sales engagement and the reasons behind using it.

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14 Predictions for the Digital Marketing Industry That Will Come True by 2022 14 PREDICTIONS FOR THE DIGITAL MARKETING INDUSTRY THAT WILL COME TRUE BY 2022

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Aug 15, 2019

Digital marketing trends are changing every day and there is no way to keep track of them. For an influencer and social media marketer, it is very necessary to keep an eye on these trends because they are going to shape the upcoming days of the digital marketing industry. Moreover, digital marketing...

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The History of Content Marketing THE HISTORY OF CONTENT MARKETING

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Aug 14, 2019

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been. As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of y...

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Top 101 Intriguing Affiliate Marketing Facts and Stats to Better Understand the Process TOP 101 INTRIGUING AFFILIATE MARKETING FACTS AND STATS TO BETTER UNDERSTAND THE PROCESS

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Aug 08, 2019

Affiliate marketing requires little to no initial investment and due to this, anyone with a proper vision, set goals and strategies can easily set up their own online business. Having a website or a YouTube channel is a major plus in this case.

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Top 10 Trends Shaping B2B Industries Today TOP 10 TRENDS SHAPING B2B INDUSTRIES TODAY

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Aug 02, 2019

In this infographic from Blue Mail Media, discover 10 top trends in the B2B market and embrace the right one to stand apart from the competitors in a rapidly growing business world. Each year passes by, profound changes take place in the B2B marketing environment. We have seen how technology became ...

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SEO Checklist: 65 Steps to Higher Google Rankings in 2020 & Beyond SEO CHECKLIST: 65 STEPS TO HIGHER GOOGLE RANKINGS IN 2020 & BEYOND

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Aug 01, 2019

Are you looking for ways to increase Google rankings? Want to future-proof your website SEO for 2020 and beyond?

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The Demographics of Social Media in 2019 THE DEMOGRAPHICS OF SOCIAL MEDIA IN 2019

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Jul 31, 2019

Social media is always changing, and not just in terms of new algorithm updates or platform features, but also in relation to usage, and where people's attentions lie.

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LinkedIn Pages: An Action Plan for Small Businesses LINKEDIN PAGES: AN ACTION PLAN FOR SMALL BUSINESSES

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Jul 31, 2019

Generally considered the domain of B2B organizations, LinkedIn can actually provide significant potential for a wide range of brands. It may not seem like an immediate fit, but it is worth checking out the related discussion on the platform and seeing what's being talked about in and around your...

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Everything You Need to Know About Instagram Business Accounts EVERYTHING YOU NEED TO KNOW ABOUT INSTAGRAM BUSINESS ACCOUNTS

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Jul 30, 2019

Instagram only looks set to grow, and reports have suggested that more and more users are shifting their attention towards Instagram, and away from Facebook. It wont make sense for all brands, but if you think there might be an angle for you, this guide will certainly help.

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What Is The Ideal Content Length? How It Affects SEO WHAT IS THE IDEAL CONTENT LENGTH? HOW IT AFFECTS SEO

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Jul 29, 2019

Content is the key factor when it comes to SEO, Social Media or any other digital marketing campaigns. Without a well-written and engaging content, chances of you catching the eye of your target audience are quite slim. As such, if you are running an online business then having a strong content mark...

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10 Social Media Statistics You Need to Know in 2019 10 SOCIAL MEDIA STATISTICS YOU NEED TO KNOW IN 2019

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Jul 21, 2019

Social media usage continues to grow, as social platforms reach into new regions and become an even bigger part of day-to-day life. However you may feel about social media, and the way it both unifies and divides in varying measure, the fact of the matter is that it's not going away - in fact, i...

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Tools to help you know where to start with social mediaz TOOLS TO HELP YOU KNOW WHERE TO START WITH SOCIAL MEDIAZ

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Jul 20, 2019

This guidance is provided for information purposes and is general and educational in nature and does not constitute legal advice.

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3 Tips to Help Make Your Video Stand Out in YouTube Search Results 3 TIPS TO HELP MAKE YOUR VIDEO STAND OUT IN YOUTUBE SEARCH RESULTS

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Jul 19, 2019

YouTube is the second largest social network after Facebook, with more than 1.8 billion monthly active users. And with Cisco predicting that 82% of all internet content will comprise video by 2022, the number of YouTube users is only expected to grow.

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Influencers Marketing is the Easiest Way to the Heart of Audience INFLUENCERS MARKETING IS THE EASIEST WAY TO THE HEART OF AUDIENCE

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Jul 18, 2019

A few years ago marketing was just for the bigger companies to help them reach their desired audience however, things have changed now. Where mass media advertisement was expensive and less effective, digital media and social media marketing have changed the game for all. Now the brands can collabor...

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Facebook Video Best Practices Checklist FACEBOOK VIDEO BEST PRACTICES CHECKLIST

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Jul 17, 2019

If you're looking to up your Facebook skills, The Social Network offers a range of education courses and tips via its free Blueprint resources - to which they're in the process of adding another 22 new modules, including Instagram insights and Stories tips.

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The Digital Marketer THE DIGITAL MARKETER'S OMNICHANNEL STRUGGLE IS REAL

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Jul 16, 2019

Marketers omnichannel excellence struggle is real, the research finds. There is a huge disconnect between the marketing and service departments, and that disconnect has a serious impact on the overall customer experience.

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Forrester Total Economic Report Shows a 405% ROI on 6sense FORRESTER TOTAL ECONOMIC REPORT SHOWS A 405% ROI ON 6SENSE

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Jul 15, 2019

Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” Today, they’re being forced to provide concrete spend-to-revenue analysis to justify their investmen...

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Tip Sheet: Social Media Advertising 101 TIP SHEET: SOCIAL MEDIA ADVERTISING 101

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Jul 15, 2019

Like other forms of advertising, social media advertising can elevate your organizations messaging within a set budget. It can take place on platforms such as Facebook, Twitter, Instagram.

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Influencer Marketing Trends In 2019 INFLUENCER MARKETING TRENDS IN 2019

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Jul 14, 2019

Businesses today are trying to stay a step ahead when it comes to branding and marketing strategies.  One of the way brands are doing that is by turning to influencer marketing and they have seen great results according to statistics provided by Mediakix in their 2019 Influencer Marketing Surve...

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2019 Key Digital Marketing Growth Stats 2019 KEY DIGITAL MARKETING GROWTH STATS

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Jul 10, 2019

The infographic shares a few social media marketing stats found in these two articles use these to improve your overall understanding of the state of social media marketing in 2019.

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5 Crucial Ingredients for a Tremendous Content Marketing Strategy 5 CRUCIAL INGREDIENTS FOR A TREMENDOUS CONTENT MARKETING STRATEGY

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Jul 09, 2019

Are you in the process of creating a content marketing strategy for your business? Want to know the key ingredients every content strategy requires for success?

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How to Structure Your Digital Marketing Team HOW TO STRUCTURE YOUR DIGITAL MARKETING TEAM

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Jul 08, 2019

Infographic Guide: digital marketing is critical. If you’re ready to dive in structuring your digital marketing team, the infographic below gives you a guide on how to accomplish just that.

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The SiriusDecisions B-to-B Marketing Automation Study Infographic THE SIRIUSDECISIONS B-TO-B MARKETING AUTOMATION STUDY INFOGRAPHIC

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Jul 08, 2019

Does the organization have a valid and agreed-upon process of what its revenue engine looks like?  Is the marketing function speaking the same language as the sales team? Or are they focusing only on the lead when sales is more interested in pre-qualified, early-stage opportunities? How can sal...

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Dealing with customer complaints on social media DEALING WITH CUSTOMER COMPLAINTS ON SOCIAL MEDIA

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Jul 05, 2019

Having an online brand presence in the digital age makes customer interaction easier because it saves you, and your customers, from having to endure long in-store processes. Our infographic will equip you to deal with sticky online situations.

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The Power of User Generated Content on Instagram THE POWER OF USER GENERATED CONTENT ON INSTAGRAM

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Jul 03, 2019

If you're looking to make best use of Instagram, you need to be creating stand out visual assets - which, as you've no doubt found if you've tried, is not always so easy

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15 Interesting Instagram Stats For 2019 15 INTERESTING INSTAGRAM STATS FOR 2019

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Jul 02, 2019

Building an organic social media following is challenging. You’ll need consistency, patience and a commitment to understanding your audience. You should be aware of what your potential prospects want or need in order to establish a strong relationship of trust. However, all can be ruined by me...

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3 Steps to Construct a Lucrative Social Media Strategy for Your Business 3 STEPS TO CONSTRUCT A LUCRATIVE SOCIAL MEDIA STRATEGY FOR YOUR BUSINESS

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Jul 02, 2019

The team from Trellis share their tips for a profitable social media marketing strategy in this infographic.

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The Top B2B Influencer Marketing Trends for 2020 THE TOP B2B INFLUENCER MARKETING TRENDS FOR 2020

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Jun 27, 2019

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending within the next 12 ...

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How to feature your organization in Instagram Stories HOW TO FEATURE YOUR ORGANIZATION IN INSTAGRAM STORIES

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Jun 26, 2019

Communicators always want to meet their audiences where they are and that might mean developing Instagram stories. The popular feature, a copy of Snapchat’s “Stories” tool, has become an essential part of many people’s media diet. With 500 million daily active users, this is ...

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How influencers make their money? HOW INFLUENCERS MAKE THEIR MONEY?

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Jun 24, 2019

Influencer marketing has become an essential messaging channel for marketers and PR pros. As brand managers look to recapture consumer trust and build new audiences, turning to trusted online figures has proven a valuable way to build a following. So, how can your organization develop a robust strat...

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Why Content for Search Engine Optimization (SEO) WHY CONTENT FOR SEARCH ENGINE OPTIMIZATION (SEO)

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Jun 24, 2019

If you’re in B2B marketing, I would challenge you to think outside the box and do things that no one else is doing. The higher you can stand, the smaller everyone else seems and the farther you can distance yourself from the competition to show: “Here’s exactly why you need to choo...

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5 Types of Content to Attract and Retain Website Visitors 5 TYPES OF CONTENT TO ATTRACT AND RETAIN WEBSITE VISITORS

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Jun 23, 2019

Are you looking for ways to attract and retain more website visitors? Want to know the types of content you should create for a more engaging website? The team from Brafton have put together an interesting comparison of the different key pieces of content to share on your website in this infographic...

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8 Graphic Design Tips That All Social Media Marketers Should Know 8 GRAPHIC DESIGN TIPS THAT ALL SOCIAL MEDIA MARKETERS SHOULD KNOW

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Jun 21, 2019

With visual platforms and tools fast taking over the online sphere, graphic design knowledge  in at least some capacity has now become an essential skill for digital marketers.An understanding of key design tricks and principles can help you create better Stories, better posts, and ultimately h...

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PPG Advances Sustainability to Protect and Beautify the World PPG ADVANCES SUSTAINABILITY TO PROTECT AND BEAUTIFY THE WORLD

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Jun 19, 2019

PPG embedded additional sustainable practices into its operations, introduced new sustainably advantaged products for customers, achieved a record low in injury cases across the company, advanced its global community engagement initiatives, and further advanced its diversity and inclusion efforts.

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Twitter Publishes New Guide to Summer Events in the UK TWITTER PUBLISHES NEW GUIDE TO SUMMER EVENTS IN THE UK

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Jun 18, 2019

If you're looking to plan out your Twitter campaigns, the platform already publishes its monthly event update listings, and you can download Twitter's annual major events calendar to help map out the key dates and themes. But if you're looking to reach UK audiences specifically, Twitter ...

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Entertainment Content on Social Media ENTERTAINMENT CONTENT ON SOCIAL MEDIA

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Jun 17, 2019

Video, and vloggers, reign supreme on social platforms, according to this new report from GlobalWebIndex.To glean more insight into the digital media consumption habits of social platform users, GlobalWebIndex conducted a survey of more than 130,000 internet users, aged 16-54, to get their input int...

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24 YouTube Stats for Marketers 2019 24 YOUTUBE STATS FOR MARKETERS 2019

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Jun 15, 2019

With over a billion hours of videos watched every day, YouTube is an ideal place to build your presence. Do you already have a YouTube marketing strategy? If not, these stats and insights might help to guide your decision on whether its a good fit for your promotions. Many marketers struggle to deli...

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Facebook Outlines Framing and Presentation Tips for Vertical Video FACEBOOK OUTLINES FRAMING AND PRESENTATION TIPS FOR VERTICAL VIDEO

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Jun 14, 2019

As part of a recent Facebook Business webinar, Facebook's creative team outlined a range of key tips on framing, composition and editing, in order to maximize the performance of your Facebook content. Within this, Facebook provided the below infographic outline, which is aimed at film producers ...

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5 Key Reasons to Incorporate Video into Your Digital Marketing Mix 5 KEY REASONS TO INCORPORATE VIDEO INTO YOUR DIGITAL MARKETING MIX

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Jun 14, 2019

If you're a regular SMT reader, you've no doubt already got the gist that video should be a key consideration for all digital marketers. Furthering these insights, Infographic Design Team have put together this new listing of video marketing stats, with a specific focus on the effectiveness ...

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The 5-Step SEO THE 5-STEP SEO 'SKYSCRAPER' TECHNIQUE TO STEAL YOUR COMPETITORS

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Jun 13, 2019

Are you looking for ways to improve your SEO? Do you want to steal your competitor’s links and take away their rankings? Connex Digital share their 5-step 'skyscraper' technique in this infographic.

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Facebook Announces New Tools for Watch, Updated Usage Stats FACEBOOK ANNOUNCES NEW TOOLS FOR WATCH, UPDATED USAGE STATS

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Jun 13, 2019

I'm not sure these numbers are as impressive as Facebook is framing them to be. To mark the almost first birthday of the global rollout of its long-form video Watch platform Watch was actually initially launched to US users back in August 2017 Facebook has published a new infographic of key usag...

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20 Influencer Marketing Trends and Stats for 2019 20 INFLUENCER MARKETING TRENDS AND STATS FOR 2019

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Jun 12, 2019

Are you considering investing in influencer marketing this year? Need to brush up on your background knowledge before working with your first influencer? The below infographic from Visme provides some key insights into the state of influencer marketing, including rising trends of note, which may hel...

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Facebook Shares Key Ad Tips in New Mobile-First Creative Checklist. FACEBOOK SHARES KEY AD TIPS IN NEW MOBILE-FIRST CREATIVE CHECKLIST.

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Jun 09, 2019

Given that consumers are now spending more time using their mobile devices than they are watching TV, this new set of mobile-first creative tips from Facebook is particularly timely, and will no doubt provide some additional considerations for your upcoming ad campaigns. Shared as part of a recent F...

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Instagram Stories vs. Instagram Feed INSTAGRAM STORIES VS. INSTAGRAM FEED

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Jun 06, 2019

Instagram is on the rise, and more and more brands are looking to establish an Instagram presence in order to better tap into their audience's interests. But there is a key challenge in modern Instagram publishing  with the subsequent rise of Instagram Stories, it can be difficult, at times...

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5 data backed social media trends of 2019 5 DATA BACKED SOCIAL MEDIA TRENDS OF 2019

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Jun 04, 2019

Every aspect of digital marketing requires you to be constantly up to date. Social media marketing is not an exception. Actually, scratch that social media marketing is the very segment where you have to be the definition of trendy.To know what’s happening in social marketing and what’s ...

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50 Types of Social Media Posts to Keep Your Followers Interested 50 TYPES OF SOCIAL MEDIA POSTS TO KEEP YOUR FOLLOWERS INTERESTED

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Jun 03, 2019

Are you looking for new ideas to spark engagement with your social media posts? Want to create a social media content schedule to keep your followers interested? Digital strategist and advisor Angie Gensler shares some of her top social media post ideas to try in this infographic.It's a simple, ...

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11 On-Site SEO Issues and Errors You Must Avoid in 2019 11 ON-SITE SEO ISSUES AND ERRORS YOU MUST AVOID IN 2019

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May 31, 2019

Are you looking to improve the search engine rankings of your web pages? A key element holding your performance back could be on-site SEO issues, which can easily be improved - if you know what you're looking for. The team from SEMrush share a listing of some of the most common errors to avoid i...

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21 Rules of Content Marketing that You Can 21 RULES OF CONTENT MARKETING THAT YOU CAN'T AFFORD TO BREAK

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May 30, 2019

Are you new to the world of content marketing? Want to know the content marketing rules your business should abide by? The team from KAYAK Online Marketing share their content marketing rules in this infographic.

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The Complete Facebook Image Sizes and Dimensions Cheat Sheet THE COMPLETE FACEBOOK IMAGE SIZES AND DIMENSIONS CHEAT SHEET

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May 29, 2019

With so much competition for attention in social media feeds, you need to ensure that you're doing all you can to make your presence stand out, and grab attention. One key way to do that is by adhering to the latest image guidelines and requirements. Using the right image sizes will not only mak...

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How content marketing builds trust and brand loyalty HOW CONTENT MARKETING BUILDS TRUST AND BRAND LOYALTY

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May 29, 2019

What is your most important marketing channel? Communicators report that owned media and social shared content are of increasing value in the modern media landscape. For many organizations, that means it is essential to create content in-house and push it out through social media channels and other ...

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The 2019 State of Content Marketing THE 2019 STATE OF CONTENT MARKETING

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May 26, 2019

Are you considering where to invest your marketing budget this year? Want to know how your content strategy measures up against other brands? The team from Zazzle Media share the stats you need to know from their recent survey in this infographic.

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13 Social Media Do 13 SOCIAL MEDIA DO'S AND DON'TS FOR A SUCCESSFUL ONLINE MARKETING STRATEGY

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May 24, 2019

Are you just getting started with a social media strategy for your business? Want to know the social media dos and don’ts you need to follow to maximize your performance? The team from Web Strategy Plus share their key social media marketing tips in this infographic.

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10 Leading Fashion Brands Rocking it on Instagram 10 LEADING FASHION BRANDS ROCKING IT ON INSTAGRAM

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May 23, 2019

Finding a new catwalk, fashion brands are strutting their stuff on Instagram with gusto.
The Talkwalker team recently scrutinized 27 luxury brands, and compared their various Instagram marketing strategies.If your brand is 'Instagrammable' (i.e. takes a good photo) check out what the ...

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The Influencer Marketing Statistics You Need to Know THE INFLUENCER MARKETING STATISTICS YOU NEED TO KNOW

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May 22, 2019

As influencer marketing evolves, it seems that there's a new survey or report released every other week, highlighting the various best practices to locate, reach out and connect with relevant digital identities  and why you need to do so. It can be hard to keep up, so with this infographic,...

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Social Media Basics: The Correct Image Sizes, Dimensions and File Types to Use SOCIAL MEDIA BASICS: THE CORRECT IMAGE SIZES, DIMENSIONS AND FILE TYPES TO USE

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May 22, 2019

Are you looking for ways to optimize your social media presence? Want to know the correct image sizes and dimensions you should use?The team from Statusbrew share their guide to social media images in this infographic.They provide an essential overview of the latest info for all the major platforms,...

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Should You Partner with Instagram or YouTube Influencers to Promote Your Brand? SHOULD YOU PARTNER WITH INSTAGRAM OR YOUTUBE INFLUENCERS TO PROMOTE YOUR BRAND?

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May 22, 2019

Influencer marketing can yield significant results, particularly on visual-focused platforms like YouTube and Instagram.Both platforms offer major potential. There are various ways you can leverage Instagram, including posts, Stories, live videos, even messaging - all of which can help your brand to...

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Social Media and its Impacts on Democracy SOCIAL MEDIA AND ITS IMPACTS ON DEMOCRACY

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May 21, 2019

It's both impossible to deny, and impossible to measure, the impact that social media platforms are now having on our democratic process.With an increasing number of people now getting at least some of their daily news and information online, the role that social plays in facilitating and distri...

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40+ Stats Which Underline the Growth and Importance of Video Content 40+ STATS WHICH UNDERLINE THE GROWTH AND IMPORTANCE OF VIDEO CONTENT

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May 21, 2019

As you've no doubt read, video is currently the best performing digital content type, on pretty much every social and digital platform.Video drives more consumer response, guides purchase behavior, and can more effectively stop your audience from scrolling on by. And with video creation tools no...

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18 Magical Marketing Words and Phrases for an Irresistible Online Strategy 18 MAGICAL MARKETING WORDS AND PHRASES FOR AN IRRESISTIBLE ONLINE STRATEGY

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May 21, 2019

Looking for new ways to improve the effectiveness of your online marketing strategy? Your overall brand messaging is important - but it can also come down to the specific words you use, with certain terms and phrases shown to improve audience response, and trigger consumer action.
To help, th...

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7 Video Trends That Will Dominate in 2019 and Beyond 7 VIDEO TRENDS THAT WILL DOMINATE IN 2019 AND BEYOND

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May 19, 2019

No doubt you're aware that video is the best performing digital content type, and that you should, if possible, be looking to add video into your social media marketing strategy. But what types of video content should you be creating - and which formats and options are gaining momentum and inter...

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LinkedIn Publishes New Guide on What to Post on the Platform LINKEDIN PUBLISHES NEW GUIDE ON WHAT TO POST ON THE PLATFORM

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May 17, 2019

According to parent company Microsoft, LinkedIn is currently seeing record levels of engagement - up 24% year-over-year - with more and more users coming to the platform to discover relevant content, and engage with colleagues and peers. Given that growth, and the related increase in total LinkedIn ...

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100+ Social Media Stats to Help You Choose the Right Platform for Your Business 100+ SOCIAL MEDIA STATS TO HELP YOU CHOOSE THE RIGHT PLATFORM FOR YOUR BUSINESS

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May 17, 2019

Are you trying to decide which social media platforms are right for your business? Want to know where to dedicate your social media marketing budget?The team from Sprout Social share the stats you need to know in this infographic. Based on Pew Research's social media usage stats, which look at t...

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Chatbots are the Future of Digital Marketing CHATBOTS ARE THE FUTURE OF DIGITAL MARKETING

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May 16, 2019

Since 2014, people have been using chat apps more than they have social media tools. On Facebook Messenger alone, more than eight billion messages are sent around the world daily, and the Messenger marketing platform is responsible for millions of messages between people and businesses.Given this, c...

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How to Choose a Body Font to Match Your Brand HOW TO CHOOSE A BODY FONT TO MATCH YOUR BRAND

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May 13, 2019

Choosing the right font for your marketing material is important for setting the right tone. You want your font to match the personality of your brand.In this infographic, Venngage shares the personalities of some of the most common fonts.

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The Videos Your Customers Want to See on Social Media THE VIDEOS YOUR CUSTOMERS WANT TO SEE ON SOCIAL MEDIA

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May 12, 2019

Across various social platforms, video is consumers’ 1 favorite type of content. And, with good reason. When done right, video marketing can increase sales, reach new customers, and boost brand recognition and visibility. But, sharing the same video on all platforms won’t necessarily dri...

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How Does Brand Safety Impact Consumer Perception? HOW DOES BRAND SAFETY IMPACT CONSUMER PERCEPTION?

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May 12, 2019

It’s now been two full years since the brand safety surfaced as a major issue. Since the problem has not dissipated, we surveyed consumers to check in on how their perception of social media and brand safety has changed or how it has not. That original catalyst, when advertisers realized that ...

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How to Create a Buyer Persona for Your Business HOW TO CREATE A BUYER PERSONA FOR YOUR BUSINESS

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May 10, 2019

The first step to any marketing strategy is creating your buyer personas. Thankfully, Domain.me put together this infographic on "How to Create a Buyer Persona for Your Business" to serve as a guide for marketers in the first stage of developing a digital marketing strategy.

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How to Write Powerful Headlines for Your Online Content HOW TO WRITE POWERFUL HEADLINES FOR YOUR ONLINE CONTENT

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May 10, 2019

David Ogilvy famously wrote, “On the average, five times as many people read the headlines as read the body copy.”He wrote that in 1983 and was referring to print advertising. Ogilvy loosely attributed the statement to various research entities, tests and his own observation. I’m n...

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Acronyms for the Social Media Marketer ACRONYMS FOR THE SOCIAL MEDIA MARKETER

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May 08, 2019

Marketing jargon is a language of its own. The acronyms we use every day are a quick way for us to refer to a tool, a measurement, a marketing method and so forth. It's important to know what all of these terms mean so you can converse with your team easily and utilize these marketing practices ...

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2019 Social Media Keyboard Shortcuts 2019 SOCIAL MEDIA KEYBOARD SHORTCUTS

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May 08, 2019

Looking for simple ways to improve your social media marketing? Want to spend less time doing your every-day social media tasks to free up time for creating better content?

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The Anatomy of the Perfect Small Business Instagram Profile THE ANATOMY OF THE PERFECT SMALL BUSINESS INSTAGRAM PROFILE

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May 07, 2019

Are you just getting started with an Instagram marketing strategy for your business? Want to craft the perfect Instagram profile users will want to follow and engage with? Fundera share their guide to creating the perfect Instagram business profile in this infographic.

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You Didn YOU DIDN'T KNOW ABOUT CONTENT ON LINKEDIN

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May 03, 2019

In its recent quarterly update, Microsoft, the parent company of LinkedIn, reported that the professional social network continues to see 'record levels of engagement', with on-platform sessions growing by 24%.LinkedIn engagement has been on the rise for some time - but where, exactly, is th...

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7 Inbound Marketing Techniques for a Successful Lead Generation Campaign 7 INBOUND MARKETING TECHNIQUES FOR A SUCCESSFUL LEAD GENERATION CAMPAIGN

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May 03, 2019

Are you looking for ways to generate more qualified sales leads for your business? Want to implement an inbound marketing campaign with a generous return on investment?
The team from Orbit Media Studios share their key components of a successful lead generation campaign in this infographic.

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Facebook Publishes New Data on How Users Refer to its Apps for Food-Related Purchases FACEBOOK PUBLISHES NEW DATA ON HOW USERS REFER TO ITS APPS FOR FOOD-RELATED PURCHASES

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May 03, 2019

Facebook has published a new research report which looks at the increasing role that social platforms - and Facebook and Instagram in particular - are playing in the discovery process for food-related content, including recipes, new products, restaurants, etc. Facebook commissioned a survey of more ...

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What to Eat, Drink, See and Do in Boston's Logan Airport WHAT TO EAT, DRINK, SEE AND DO IN BOSTON'S LOGAN AIRPORT

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Apr 30, 2019

Sometimes, travel doesn't go as planned. Snow storms, heat waves, strong winds or rain — there are plenty of reasons a flight can get delayed, or worse yet, cancelled altogether. Or maybe you're just the type of person who likes to get to the airport 3 hours before takeoff. Either way,...

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Trends that are shaping the social media landscape TRENDS THAT ARE SHAPING THE SOCIAL MEDIA LANDSCAPE

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Apr 26, 2019

To thrive in the social media ecosystem, you must stay ahead of the tactics that are dominating the digital realm. Online channels are fickle beasts and continually introduce updates, as well as changes to their algorithms, which makes it difficult to nail down a digital marketing strategy the appea...

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47 Content Ideas to Help Drive More Traffic to Your Website 47 CONTENT IDEAS TO HELP DRIVE MORE TRAFFIC TO YOUR WEBSITE

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Apr 18, 2019

Are you struggling to create engaging content for your business blog? Do you need some blog content ideas that’ll help generate more traffic to your website? The team from Make a Website Hub share their blog content ideas in this infographic.

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Video Marketing: Top 10 Video Content Ideas for Small Businesses VIDEO MARKETING: TOP 10 VIDEO CONTENT IDEAS FOR SMALL BUSINESSES

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Apr 18, 2019

It is crucial for small businesses to start creating and incorporating video as part of their content marketing strategy. It has been said that 74% of all internet traffic will be video by 2017. Now I don’t know if it will be that high, but even at 50% or 60%, you are missing out on a lot of p...

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Top Twitter Content Marketing Trends in 2019 TOP TWITTER CONTENT MARKETING TRENDS IN 2019

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Apr 17, 2019

To keep up with the latest content marketing trends, marketers need to know what is being talked about in their industry. Social networks are a very effective channel for sharing information and discussing buzz between professionals in any field, including content marketing.One of the fastest and mo...

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Facebook Releases New Guide on Creating More Effective Stories FACEBOOK RELEASES NEW GUIDE ON CREATING MORE EFFECTIVE STORIES

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Apr 16, 2019

Whether you like them or not, Stories are on the rise, and have grown to become a key social media content option.The usage figures tell the (ahem) story - Facebook alone now sees more than 1.25 billion people using the Stories options across its family of apps every day. Facebook CEO Mark Zuckerber...

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7 Landing Page Best Practices for a More Effective Digital Marketing Strategy 7 LANDING PAGE BEST PRACTICES FOR A MORE EFFECTIVE DIGITAL MARKETING STRATEGY

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Apr 16, 2019

Are you looking for ways to increase your digital marketing conversions? Would you like your website landing pages to convince more visitors to sign up with you?
The team from Brafton share their landing page best practices in this infographic.
Here’s a quick summary:
Acti...

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The Digital Marketer’s Bucket List THE DIGITAL MARKETER’S BUCKET LIST

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Apr 05, 2019

The sheer number of platforms available to digital marketers today can be intimidating, whether you’re an experienced pro or just beginning your career. That’s why we’ve rounded up a list of marketing musts that should be on every digital marketer’s bucket list. Check these a...

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7 Social Media Marketing Trends in 2019 You Need to Prepare For 7 SOCIAL MEDIA MARKETING TRENDS IN 2019 YOU NEED TO PREPARE FOR

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Apr 05, 2019

Year after year, more and more people are joining social media networks to interact not only with their families and friends but also with the brands they love and follow all remotely and in real-time. For forward-thinking businesses, this digital age where social status updates, tweets, likes and h...

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13 Things Content Marketers Should Know About Email Marketing 13 THINGS CONTENT MARKETERS SHOULD KNOW ABOUT EMAIL MARKETING

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Apr 01, 2019

As a content marketer, your top challenge is figuring out how to get relevant content in front of the right people and email marketing is one of the top marketing channels for increasing content engagement. This infographic offers up the latest best practices for content marketing emails in one comp...

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The Easy A-to-Z Guide to Writing Great Headlines THE EASY A-TO-Z GUIDE TO WRITING GREAT HEADLINES

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Mar 27, 2019

As a content marketer, you win the battle for engagement by making your headlines irresistible. Let’s make our way through the alphabet and spell out 26 nuggets bound to help you improve your headline-writing chops.

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The Top 7 Digital Marketing Trends that Business Owners Should Follow THE TOP 7 DIGITAL MARKETING TRENDS THAT BUSINESS OWNERS SHOULD FOLLOW

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Mar 26, 2019

This infographic from Serpwatch outlines a range of key stats and trend data points across all of the main digital marketing platforms, with breakdowns specific to each, in order to help guide your strategy.Worth noting, however, that the data is generic - the specifics of each trend will relate to ...

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52 Amazing Blog Post Ideas That Your Readers Won 52 AMAZING BLOG POST IDEAS THAT YOUR READERS WON'T BE ABLE TO RESIST

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Mar 25, 2019

Are you looking for blog post ideas to share with your visitors and followers? Want to add more variety to your blog to avoid boring your readers?The team from Scoop Industries share their blog post ideas in this infographic.

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The Importance of Emotional Marketing and Connecting with Your Audience THE IMPORTANCE OF EMOTIONAL MARKETING AND CONNECTING WITH YOUR AUDIENCE

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Mar 22, 2019

As various studies have shown, triggering emotional response is the best way to get people to pay attention, and to motivate them to take action as a result of reading your content. This is even more relevant in the age of social platform algorithms - with machine learning systems distributing conte...

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13 Points for Disinformation Detection 13 POINTS FOR DISINFORMATION DETECTION

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Mar 21, 2019

As social networks have increasingly become vehicles for the spread of misinformation and fake news, one thing has become abundantly clear - digital literacy is a problem, and a great many people don't know how to verify the sources of such material, which leads to further proliferation of these...

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11 Principles to Improve Your Social Media Images 11 PRINCIPLES TO IMPROVE YOUR SOCIAL MEDIA IMAGES

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Mar 19, 2019

Are you looking for ways to make your social media images more appealing? Do you want to improve your social media design skills? Buffer share 11 design principles to apply to your social media images in this infographic.

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3 Keys to Designing Killer Social Media Content 3 KEYS TO DESIGNING KILLER SOCIAL MEDIA CONTENT

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Mar 18, 2019

Designing social media content that both works for your brand and is visually appealing can be a challenge, especially if you're running on a limited budget and/or don't have any background in visual design.During our most recent #SMTLive Twitter chat, we discussed the best approaches to soc...

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What Videos do Your Customers Want to See on Social Media? WHAT VIDEOS DO YOUR CUSTOMERS WANT TO SEE ON SOCIAL MEDIA?

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Mar 14, 2019

As you may have read, video has become the preferred form of content that consumers want to see from brands on social. But not all video is created equal - consumers also have different expectations for video, across different platforms.

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6 Blog Design Mistakes Ruining Your Content Marketing Strategy 6 BLOG DESIGN MISTAKES RUINING YOUR CONTENT MARKETING STRATEGY

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Mar 12, 2019

Are you looking for ways to improve the design of your blog? Want to identify any blog design errors that could be costing you readers?The team from Brafton share some key blog design mistakes to avoid in this infographic. Here’s a quick summary:Tiny text,Wide loads,Gargantuan graphs,Faulty fo...

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8 Landing Page Mistakes to Avoid at All Costs 8 LANDING PAGE MISTAKES TO AVOID AT ALL COSTS

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Mar 06, 2019

Are you just getting started with a pay-per-click ad campaign for your business? Need help creating landing pages that convert paid traffic into leads and sales? The team from Red Website Design share eight landing page mistakes to avoid in this infographic.

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The Digital Marketing Stats You Need to Know THE DIGITAL MARKETING STATS YOU NEED TO KNOW

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Mar 06, 2019

With more than 80% of shoppers doing research online before investing in a product or service, it’s obvious as advertisers we must be there every step of the way. This includes showing up as soon as they start their initial search, creating awareness and demand through social and video, to bei...

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Social Media Calls to Action: 19 Words & Phrases to Generate More Engagement SOCIAL MEDIA CALLS TO ACTION: 19 WORDS & PHRASES TO GENERATE MORE ENGAGEMENT

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Mar 03, 2019

Are you looking for ways to generate more engagement on social media? Want to encourage your social media followers to take action on your posts?The team from Dog-Eared Social share their social media calls to action in this simple infographic.

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Facebook Ads Vs. Google Ads FACEBOOK ADS VS. GOOGLE ADS

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Feb 27, 2019

This article is for any marketer, business owner, freelancer or anyone else who's interested in digital marketing and maximizing their return on ad spend (ROAS). Both platforms can generate 1000's of sales and leads for your business, but one of them might be more profitable.

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Statistics to Factor into Your 2019 eCommerce Marketing Strategy STATISTICS TO FACTOR INTO YOUR 2019 ECOMMERCE MARKETING STRATEGY

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Feb 26, 2019

With online shopping and product discovery constantly evolving, it can be difficult to stay on top of the latest shifts and trends of note in order to maximize your website and outreach processes.To help with this, the team at Hosting Facts have collected a huge set of online shopping stats for 2019...

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8 Stats Which Highlight the Need for More Graphic Content 8 STATS WHICH HIGHLIGHT THE NEED FOR MORE GRAPHIC CONTENT

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Feb 26, 2019

It’s content marketing 101 - include relevant images in your content and with your social media posts. But this is far more than just a best practice. These days, graphic content is essential to all brands that are trying to tell their story.

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12 Local SEO Stats Every Business Owner and Marketer Should Know in 2019 12 LOCAL SEO STATS EVERY BUSINESS OWNER AND MARKETER SHOULD KNOW IN 2019

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Feb 26, 2019

Are you looking for ways to generate more website queries for your business? Want to better understand local SEO, and how it can benefit your company?

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15 Essential Digital Marketing Tools for an Internet Marketer 15 ESSENTIAL DIGITAL MARKETING TOOLS FOR AN INTERNET MARKETER

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Feb 25, 2019

Digital marketing is no longer a nice to have strategy in this day and age. It is now a must have. If you are not present digitally then you are losing out on tons of opportunity. And just being present digitally on a web site is not going to get you those opportunities either. You have to work to a...

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5 Tips to Improve Your Visual Content Efforts 5 TIPS TO IMPROVE YOUR VISUAL CONTENT EFFORTS

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Feb 24, 2019

Graphic content is essential to a great digital marketing mix. The fact is, some types of information are just easier to consume in graphic format. The visual shift has been present in digital marketing for some time, and while brands have been working to create more impressive, standout visual cont...

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A Complete Guide to Using Infographics for Lead Generation A COMPLETE GUIDE TO USING INFOGRAPHICS FOR LEAD GENERATION

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Feb 22, 2019

The visual nature of infographics lends itself to fast-moving social feeds - elements can be clipped out and used as teasers, complex information can be condensed into more engaging, shareable formats and stats and tips and be included within a single flow, as opposed to being buried in a pages long...

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How Artificial Intelligence is reshaping email marketing HOW ARTIFICIAL INTELLIGENCE IS RESHAPING EMAIL MARKETING

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Feb 21, 2019

Sending emails has been an integral part of digital marketing for its direct approach and cost-effective methodology. You’ve probably had your first taste of artificial intelligence from science fiction films that depict robots gaining sentience through the wonders of the technology. This is s...

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THE ULTIMATE LIST OF MARKETING SPEND STATISTICS FOR 2019 THE ULTIMATE LIST OF MARKETING SPEND STATISTICS FOR 2019

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Feb 20, 2019

Marketing spend has flattened out over the past two years, but budget allocations for digital channels are taking up a bigger piece of the pie. Many CMOs are using their budgets to make bigger investments in technology, especially analytics. To better understand how the industry will adapt in 2019, ...

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Bridging the Digital Marketing Divide BRIDGING THE DIGITAL MARKETING DIVIDE

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Feb 20, 2019

Marketing technology has the potential to help marketers achieve great things, but as MarTech stacks grow, often so too does the divide between having marketing technology and driving results with it. We call this the digital marketing divide.

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Making the Most of YouTube: Driving Business Through Video Advertising MAKING THE MOST OF YOUTUBE: DRIVING BUSINESS THROUGH VIDEO ADVERTISING

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Feb 15, 2019

Looking to create a great promo video for your business? Discover how to make a video advertisement that's in line with your video marketing strategy.

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40 Major SEO Mistakes You Must Avoid in 2019 40 MAJOR SEO MISTAKES YOU MUST AVOID IN 2019

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Feb 14, 2019

Are you struggling to get your website to rank on the first page of Google? Want to see if you’re making any SEO mistakes that could be holding your website back?The team from SEMrush share their key SEO mistakes to avoid in this infographic. The infographic covers a range of key elements, inc...

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21 Instagram Facts That All eCommerce Businesses Should Know 21 INSTAGRAM FACTS THAT ALL ECOMMERCE BUSINESSES SHOULD KNOW

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Feb 11, 2019

Are you looking for ways to increase sales through your eCommerce website? Have you considered how Instagram could be utilized to assist your growth strategy?

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9 Digital Marketing Trends and Martech Shaping 2019 and Beyond 9 DIGITAL MARKETING TRENDS AND MARTECH SHAPING 2019 AND BEYOND

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Feb 07, 2019

These 9 trends will dominate events and technology in 2019, and probably beyond. Brands as media companies. More than $580 million has been spent on YouTube in branded media campaigns since 2017. AI for customer acquisition and retention. AI is reshaping how we automate targeting, segmentation and o...

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Why It Is Important To Pay Attention To Local Search Marketing WHY IT IS IMPORTANT TO PAY ATTENTION TO LOCAL SEARCH MARKETING

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Feb 07, 2019

Do you own a business that thrives on local business? If you do, you have probably known by now that local search marketing is very critical. According to Go-gulf, a whopping 76% of online users search for local business while 46% of all Google searches are specifically looking for local information...

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Digital Channel Trends in 2019 – Which Delivers the Highest ROI? DIGITAL CHANNEL TRENDS IN 2019 – WHICH DELIVERS THE HIGHEST ROI?

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Feb 07, 2019

Considering how digital platforms have forever changed the way companies reach and interact with their target audience and promote their business, it is just safe to assume that no business with the goal of expanding their operations would avoid these platforms, right? Unfortunately, no. Despite the...

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Snapchat Releases Latest Update of Trending Topics on the Platform SNAPCHAT RELEASES LATEST UPDATE OF TRENDING TOPICS ON THE PLATFORM

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Feb 05, 2019

Snapchat has released the latest version of its 'Snap Chatter' monthly report, which highlights all the key topics and trends that are seeing significant increases in mention volume among the app's users. And given Snapchat's popularity with younger audiences, the Snap Chatter report...

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19 Marketing Predictions That Will Affect Your Business in 2019 19 MARKETING PREDICTIONS THAT WILL AFFECT YOUR BUSINESS IN 2019

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Feb 01, 2019

Are you wondering what the future holds for the way you market your business? Want to know what the experts predict for the year ahead?

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Google GOOGLE'S BIGGEST SEARCH ALGORITHM UPDATES OF 2018

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Jan 31, 2019

Google is always updating its search algorithm, adding in more qualifiers and revisions to ensure it provides the best, most relevant results, based on website authority, internet usage trends, and much more. And if you're looking to maximize your SEO performance, it's worth taking note of G...

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5 Tools for a More Effective Content Marketing Strategy 5 TOOLS FOR A MORE EFFECTIVE CONTENT MARKETING STRATEGY

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Jan 29, 2019

Are you looking for ways to improve your content marketing strategy? Want to know how effective content analysis can make your strategy more effective - and how you can use the right tools to guide your approach?

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7 Digital Marketing Trends That Will Rule 2019 7 DIGITAL MARKETING TRENDS THAT WILL RULE 2019

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Jan 28, 2019

As we near the end of the first month of the new year, you've no doubt read through a range of predictions and analysis posts mapping out the probable digital marketing road ahead. Complementing these is this new report from the team at Venngage, which looks more specifically at visual content t...

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Hottest B2C Content Marketing Trends in 2019 HOTTEST B2C CONTENT MARKETING TRENDS IN 2019

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Jan 25, 2019

Considering how most consumers are online nowadays, it is no wonder why more and more B2C companies are leveraging digital marketing in their business. From website blogging and SEO to social media marketing and email lead generation, a plethora of strategies have become a staple in the marketing st...

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Digital Marketer 2018 Year in Review DIGITAL MARKETER 2018 YEAR IN REVIEW

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Jan 24, 2019

One of the best ways to continue growing is to reflect on all you’ve accomplished in the past. So, the DigitalMarketer team took a look back at 2018 and rounded up our best achievements of the year.This was DigitalMarketer’s best year yet, and it wouldn’t have been possible without...

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Digital Marketing Trends to Watch Out for 2019 DIGITAL MARKETING TRENDS TO WATCH OUT FOR 2019

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Jan 22, 2019

From websites and native advertising networks to mobile messaging apps and social media platforms, it is without a doubt that the digital marketing landscape has grown diverse and touched new pinnacles of modernity. And now that new year has arrived, we can expect that more advanced platforms, techn...

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Digital Marketing Trends to Watch Out for 2019 [Infographic] DIGITAL MARKETING TRENDS TO WATCH OUT FOR 2019 [INFOGRAPHIC]

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Jan 22, 2019

From websites and native advertising networks to mobile messaging apps and social media platforms, it is without a doubt that the digital marketing landscape has grown diverse and touched new pinnacles of modernity. And now that new year has arrived, we can expect that more advanced platforms, techn...

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Local Digital Ad Spend Expected to Sour [Infographic] LOCAL DIGITAL AD SPEND EXPECTED TO SOUR [INFOGRAPHIC]

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Jan 20, 2019

Following the surge in internet penetration as well as the growing popularity of digital platform, digital advertising is one of the most critical forms of advertising today. According to InvespCro, digital ad spending will grow from $60.7 million to $71.3 million in 2022. This is quite significant ...

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Where is Video Marketing Going in 2019 and Beyond? WHERE IS VIDEO MARKETING GOING IN 2019 AND BEYOND?

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Jan 20, 2019

How often do you come across an article claiming to reveal  the hottest new marketing trend?For me, it’s almost a weekly occurrence, and if you’re like me, you’ve probably become much more skeptical and weary when it comes to deciding which new trends are actually here to stay...

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Hottest B2B Content Marketing Trends in 2019 (Infographic) HOTTEST B2B CONTENT MARKETING TRENDS IN 2019 (INFOGRAPHIC)

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Jan 18, 2019

Another year has gone by, and the world of digital marketing has changed and grown as quickly and diverse as ever.From the rise of interactive chatbots in social messaging platforms and the rapid advancements being made in visual search, to the increasing implementation of AI and machine learning te...

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Digital Marketing Trends to Watch Out For in 2019 (Infographic) DIGITAL MARKETING TRENDS TO WATCH OUT FOR IN 2019 (INFOGRAPHIC)

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Jan 18, 2019

Another year has gone by, and the world of digital marketing has changed and grown as quickly and diverse as ever.From the rise of interactive chatbots in social messaging platforms and the rapid advancements being made in visual search, to the increasing implementation of AI and machine learning te...

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The Impact of Accelerated Mobile Pages (AMP) on Digital Marketing THE IMPACT OF ACCELERATED MOBILE PAGES (AMP) ON DIGITAL MARKETING

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Jan 17, 2019

Now is the perfect time to jump on the AMP bandwagon and bid farewell to non-optimized, slow and clunky websites. Speeding up your web pages is key to delivering a better user experience, and achieving a higher mobile ranking. Accelerated Mobile Pages (AMP) is an open-source framework which enables ...

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Email Marketing Campaigns The Ins and Outs EMAIL MARKETING CAMPAIGNS THE INS AND OUTS

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Jan 17, 2019

According to Statista, consumers look at their phone more than 150 times a day, on average. But if you’re not checking email constantly, you’re probably barely checking at all — the biggest group (39%) was people who check their email only 1 to 3 times a day.

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Mobile Search is Going to Be Huge in 2019 MOBILE SEARCH IS GOING TO BE HUGE IN 2019

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Jan 16, 2019

Mobile search has officially overtake desktop search. According to Go-Gulf, 57% of US organic traffic comes from mobile. Moreover, mobile devices now account for over 53% of paid search clicks and the estimated US mobile spending is expected to hit $28.25 billion by 2019. This is by no means somethi...

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What Marketers Say vs What They Do WHAT MARKETERS SAY VS WHAT THEY DO

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Jan 15, 2019

5% of marketers say that they contemplate how their videos will appear on mobile yet only 26% are optimizing for mobile by creating a square or vertical videos. Marketers rated  showcasing personality and connecting with customers as the top reasons they maintain a social media

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40+ Video Marketing Statistics for 2019 40+ VIDEO MARKETING STATISTICS FOR 2019

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Jan 14, 2019

Yes, you've heard it before - a video is key to optimal social media marketing. Mark Zuckerberg's been saying it for years, and the stats reflect this shift. If you've not considered adding video into your overall digital strategy, you're likely missing out, and with more options tha...

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8 Types of Social Media Posts that Your Business Should Avoid 8 TYPES OF SOCIAL MEDIA POSTS THAT YOUR BUSINESS SHOULD AVOID

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Jan 13, 2019

Are you looking for ways to improve your social media strategy in 2019? In order to maximize your performance, a key is obviously to avoid posting content that will make people unfollow you - but in order to that, you need to know what types of posts most annoy your audience.

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13 Video Marketing Statistics to Know for 2019 13 VIDEO MARKETING STATISTICS TO KNOW FOR 2019

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Jan 11, 2019

As you've no doubt heard and read, video content is the best performing content type on social, and can help to increase brand awareness, interest and conversions. Not everyone feels comfortable creating video content, not everyone has the capacity to create engaging, compelling video. But the s...

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Ways to Use Google Analytics in Your Content Ideation WAYS TO USE GOOGLE ANALYTICS IN YOUR CONTENT IDEATION

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Jan 09, 2019

Content ideation, i.e. the process of coming up with great content ideas that will be helpful and interesting for the target audience, is one of the most difficult and time-consuming steps in the content marketing process. In fact, a recent study by SEMrush reveals that finding the most prominent to...

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LinkedIn Pages Best Practices for 2019 LINKEDIN PAGES BEST PRACTICES FOR 2019

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Jan 08, 2019

It may well be worth the effort - the professional social network is closing in on 600 million members, and is seeing 'record levels of engagement'. Once considered a complimentary social network, or a virtual resume database, the platform is expanding fast under the ownership of Microsoft, ...

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A 23 Step Social Media Marketing Checklist for 2019 A 23 STEP SOCIAL MEDIA MARKETING CHECKLIST FOR 2019

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Jan 04, 2019

Are you just getting started with a social media plan for your business? Need a checklist to help you implement your social media marketing strategy? Last year, the team from SEMrush published a helpful checklist for effective social media management, and they've updated the listing for 2019, ad...

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A Comparison of Google and Facebook A COMPARISON OF GOOGLE AND FACEBOOK'S AD AUCTION PLATFORMS

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Jan 04, 2019

Both Google and Facebook use an auction system to determine where your ads are shown and understanding how those auction processes work can play a big part in generating more exposure for your promotions. But both are different, despite seeming largely the same on the surface.

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14 Visual Content Marketing Statistics to Know for 2019 14 VISUAL CONTENT MARKETING STATISTICS TO KNOW FOR 2019

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Jan 03, 2019

With social media trends leaning towards increasingly visual shifts - like Stories and AR tools, for example - the importance of utilizing effective visual elements continues to rise. If you want your content to stand out, you need to include effective images but then the question is what is effecti...

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Email Marketing Statistics That Prove It’s Still An Effective Marketing Strategy EMAIL MARKETING STATISTICS THAT PROVE IT’S STILL AN EFFECTIVE MARKETING STRATEGY

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Dec 28, 2018

The digital marketing landscape has significantly evolved for the past recent years, with new and more advanced platforms, tools, and strategies being introduced for different marketing objectives and agendas year by year. However, these rapid advancements don’t leave out the more than a decad...

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A Starter A STARTER'S GUIDE TO PROVIDING AN EFFICIENT SOCIAL MEDIA CUSTOMER SUPPORT

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Dec 21, 2018

As social media has evolved, it's become a key connective device, enabling us to stay in touch with friends and family at all times, and across many time zones. That capacity has also made the medium an increasingly important communications tool for brands - not only can businesses utilize socia...

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How to Use Augmented Reality to Revolutionize Your Marketing Strategy HOW TO USE AUGMENTED REALITY TO REVOLUTIONIZE YOUR MARKETING STRATEGY

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Dec 20, 2018

Are you looking for ways to improve your marketing strategy? Have you considered how Augmented Reality (AR) can help your business stand out from the competition? The team from Clever Tap share their guide to implementing AR into your marketing mix in this infographic.

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15 Reasons Why Local SEO is More Important Than Ever 15 REASONS WHY LOCAL SEO IS MORE IMPORTANT THAN EVER

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Dec 19, 2018

While social media platforms are seeing more and more use, and for an ever-increasing range of different purposes, local SEO remains key to maximizing the performance of a great many businesses.

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2019 Marketing Predictions 2019 MARKETING PREDICTIONS

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Dec 19, 2018

We say it every year, but where has 2018 gone?! We can’t believe we’re already so close to finishing our Christmas advent calendar! As a result, we think it’s about time to start considering our 2019 marketing predictions. 2018 has been a great year for digital change, as we antici...

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2019 Predictions & Trends for Fearless Marketers 2019 PREDICTIONS & TRENDS FOR FEARLESS MARKETERS

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Dec 19, 2018

Around the office, the last quarter of the year is one filled with hope, planning, and pressure—pressure to deliver on your goals, set new ones, and finish the year strong. It’s a time when everyone at Marketo likes to reflect on what we’ve accomplished and outline our critical pat...

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The Importance of Great Content in SEO THE IMPORTANCE OF GREAT CONTENT IN SEO

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Dec 17, 2018

Many marketers consider SEO and content marketing to be completely different strategies, however contrary to this belief, SEO and content marketing are very much interconnected and complement each other. Without high-quality content, you can't realize the full benefits of SEO - relevant and usef...

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Instagram INSTAGRAM'S YEAR IN REVIEW

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Dec 14, 2018

Instagram has released its listing of top trends for 2018, but rather than taking the traditional route of sharing the most used hashtags, emoji, and other user stats, the platform has chosen to focus on specific elements, including the most popular GIFs, face filters, and the most engaged communiti...

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12 Social Media Trends That Will Impact Your Business in 2019 12 SOCIAL MEDIA TRENDS THAT WILL IMPACT YOUR BUSINESS IN 2019

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Dec 12, 2018

Is your business prepared for a new era of social media? Want to know the social media trends that will impact your business over the next year? Talkwalker shares 12 social media trends you need to prepare for in this infographic.

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5 Actionable Steps to Create an Effective Social Media Marketing Strategy 5 ACTIONABLE STEPS TO CREATE AN EFFECTIVE SOCIAL MEDIA MARKETING STRATEGY

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Dec 10, 2018

For the past recent years, the rapid increase of mobile users and massive advances in data connectivity technology has solidified social media as the new platform for marketing. While traditional platforms remain vital for some business, social media does not just enable companies to promote their p...

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27 Google Chrome Extensions to Make You More Productive 27 GOOGLE CHROME EXTENSIONS TO MAKE YOU MORE PRODUCTIVE

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Dec 07, 2018

The right Google Chrome extensions can have a big impact on your productivity, helping to better manage your browsing, your planning, your creative efforts and more. But how do you find the best extensions suited to what you need? That's where this new listing comes in - the team from Onward hav...

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Do You LinkedIn Local? DO YOU LINKEDIN LOCAL?

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Dec 06, 2018

What does your LinkedIn profile say about you? Probably the usual things like what school you went to, your work history, promotions, professional interests, and maybe a shared link to an industry think-piece every once in a while. For the sake of professionalism, most LinkedIn users are reluctant t...

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Best Practices for a More Effective Content Marketing Strategy BEST PRACTICES FOR A MORE EFFECTIVE CONTENT MARKETING STRATEGY

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Dec 03, 2018

Are you looking for ways to improve your content marketing strategy? Want to utilize infographics to drive traffic to your website or blog? The team from Brafton share eight infographic best practices you should follow in this infographic.

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22 Benefits of Social Media for Business 22 BENEFITS OF SOCIAL MEDIA FOR BUSINESS

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Dec 02, 2018

Are you looking for ways to expand your small business over the next 12 months? Want to better understand the benefits of social media for your business? The team from Red Website Design share 22 benefits of social media for business in this infographic.

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A Beginners Guide to Instagram Marketing for Small Businesses A BEGINNERS GUIDE TO INSTAGRAM MARKETING FOR SMALL BUSINESSES

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Nov 30, 2018

Are you just getting started with Instagram for business? Need help implementing your Instagram marketing plan of action? The team from Quill share their beginners guide to Instagram marketing in this infographic.

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How Digital Has Transformed the Creative Landscape HOW DIGITAL HAS TRANSFORMED THE CREATIVE LANDSCAPE

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Nov 30, 2018

Digital platforms have changed the way we interact, the way we communicate, and subsequently, the way businesses can reach us. That's lead to a significant shift in creative elements - how visuals are used, what visual is used, where, etc.

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A Small Business Guide to YouTube Marketing A SMALL BUSINESS GUIDE TO YOUTUBE MARKETING

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Nov 30, 2018

Is YouTube part of your digital marketing plan for 2019? Given the popularity of video content, it likely should be - YouTube has more than 1.8 billion monthly active users, and remains the online video leader, despite rising challenges from Facebook, Twitter, and others.

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12 Expert Social Media Predictions for 2019 12 EXPERT SOCIAL MEDIA PREDICTIONS FOR 2019

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Nov 29, 2018

We asked 23 experts for their predictions for the next year, including upcoming trends, shifts, and other digital marketing-related insights to help you with your future planning.  Based on responses from some of the biggest names in social media, marketing, and PR  including Christopher S...

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8 Social Media Tactics to Help Your Business Dominate in 2019 8 SOCIAL MEDIA TACTICS TO HELP YOUR BUSINESS DOMINATE IN 2019

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Nov 28, 2018

Are you considering your social media plan of action for 2019? Want to know the tactics that will help you stand out on social over the next 12 months? The team from Red Website Design share eight social media tactics you should try in this infographic. Here’s a quick summary: Social listening...

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How to Use Snapchat for Business in 2019 HOW TO USE SNAPCHAT FOR BUSINESS IN 2019

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Nov 27, 2018

The formerly ephemeral content app hasn't had the best 2018, going by the headlines, but there is still a lot for marketers to like about the app, particularly given its popularity with younger users. And the platform is evolving - more recently, Snap has started to add significant improvements ...

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7 Pinterest Marketing Mistakes You Should Avoid 7 PINTEREST MARKETING MISTAKES YOU SHOULD AVOID

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Nov 27, 2018

Are you looking for ways to improve your Pinterest strategy? Want to rectify any mistakes in your Pinterest marketing efforts? Branex shares seven Pinterest marketing mistakes to avoid in this infographic.

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9 Fantastic Real Estate Social Media Marketing Statistics 9 FANTASTIC REAL ESTATE SOCIAL MEDIA MARKETING STATISTICS

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Nov 25, 2018

Social media has become an essential tool for businesses and entrepreneurs to compete and succeed in the marketplace. The real estate industry has demonstrated a surge in learning and applying social media resources at a relatively high level. When polled 55% of real estate agents said they were com...

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The Past, Present and Future of SEO THE PAST, PRESENT AND FUTURE OF SEO

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Nov 21, 2018

While it still feels very modern, SEO has actually been in practice, in some capacity, for the past 27 years. A lot has obviously changed in that time, but ever since the first website went live, SEO has been a key element of digital marketing. The process has now become a hugely influential industr...

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Ways to Track Influencer Marketing ROI WAYS TO TRACK INFLUENCER MARKETING ROI

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Nov 18, 2018

With modern day consumers more focused on their smartphones, traditional ad options like billboards and magazine promotions may not be as effective as they once were. But people definitely do trust and notice their favorite influencer’s recommendations.

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2018 Holiday Social Marketing Trends 2018 HOLIDAY SOCIAL MARKETING TRENDS

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Nov 18, 2018

The holidays are undoubtedly a fruitful time for many businesses, and with 73% of consumers indicating that they've been influenced by a brand’s social media presence when making a purchase, Animoto recently conducted a new study to gain some insight into how exactly consumers and marketer...

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The What, When, and Who of Successful Emails THE WHAT, WHEN, AND WHO OF SUCCESSFUL EMAILS

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Nov 17, 2018

Here at Constant Contact, we’re always uncovering new data to help you create effective email campaigns.Whether it’s providing the best time to send emails based on the industry you’re in, or taking a look at what types of content result in the best click-through rates, we work har...

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A Small Business Guide to Advertising on Instagram A SMALL BUSINESS GUIDE TO ADVERTISING ON INSTAGRAM

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Nov 16, 2018

Instagram is the hot social media platform of the moment for advertisers, with a growing user base, enhanced eCommerce potential and an audience receptive to marketing material. Are you planning on adding Instagram into your social media marketing mix in 2019?If you are, then this infographic will h...

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What It Is and How It Is Changing the SEO Industry? WHAT IT IS AND HOW IT IS CHANGING THE SEO INDUSTRY?

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Nov 16, 2018

Everyone is already familiar with reverse image search – that is using an image as the search query to find related images from around the web. However, there is a new, more developed version of this feature that not only uses the metadata and keywords of the image but also carries out pixel-b...

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Facebook Fundraisers Have Raised Over a Billion Dollars Since Launch FACEBOOK FUNDRAISERS HAVE RAISED OVER A BILLION DOLLARS SINCE LAUNCH

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Nov 15, 2018

Yes, there are concerns about data misuse, political interference and the overall impacts of social media on society, but Facebook's not all bad.This week, Facebook has announced a new milestone for its charitable giving tools, which have now reached over $1 billion in cumulative funds raised fo...

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The Changing Face of Facebook Advertising THE CHANGING FACE OF FACEBOOK ADVERTISING

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Nov 15, 2018

Facebook is one of the most effective ways for small businesses to advertise online, though it didn’t necessarily start out that way. Through the years and through many advancements, Facebook has grown from a simple college-focused social network into the massive worldwide platform that busine...

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Facebook Releases New Report into Travel Booking Trends Online FACEBOOK RELEASES NEW REPORT INTO TRAVEL BOOKING TRENDS ONLINE

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Nov 13, 2018

With the holiday season fast approaching, travel brands are working hard to maximize their results, reaching out to prospective customers with last minute deals and inspiration to help boost conversion.

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5 of the Biggest Influencer Marketing Trends for 2019 5 OF THE BIGGEST INFLUENCER MARKETING TRENDS FOR 2019

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Nov 12, 2018

This has been a huge year for influencer marketing. More and more budgets are being allocated to it, regulations, enhanced reporting and so much more. It is still very much a tactic that combines both the art and science.  Inherently most marketers understand the art part but there is still so ...

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How Much Does a Social Media Influencer Cost? HOW MUCH DOES A SOCIAL MEDIA INFLUENCER COST?

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Nov 12, 2018

Are you considering investing in an influencer marketing campaign? Want to know how much it costs to hire a social media influencer to promote your business?

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7 Ways to Use Pinterest to Drive Business Results 7 WAYS TO USE PINTEREST TO DRIVE BUSINESS RESULTS

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Nov 09, 2018

Pinterest is a powerful social platform that should not be overlooked. Their user base is constantly growing and businesses (especially e-commerce) see great ROI through Pinterest.As Pinterest says on their business page: "People come to Pinterest looking for ideas to discover, save and do. You...

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20 Ecommerce & Online Shopping Stats to Guide Your 2019 Strategy 20 ECOMMERCE & ONLINE SHOPPING STATS TO GUIDE YOUR 2019 STRATEGY

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Nov 07, 2018

Are you planning your e-commerce marketing strategy for 2019? Want to know the key online shopping trends that will affect the direction of your business?Hosting Facts put together this infographic with a variety of helpful stats to help you in your e-commerce marketing efforts.

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26 Marketing Strategies to Expand Your Business in 2019 26 MARKETING STRATEGIES TO EXPAND YOUR BUSINESS IN 2019

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Nov 05, 2018

Are you looking for ways to expand your business in 2019? Want to know the marketing strategies that will generate big results over the next 12 months?Our experts at Red Website Design share 26 online marketing tactics you should try in this infographic.

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Which Social Media Platform Your Business Should Choose - and Why WHICH SOCIAL MEDIA PLATFORM YOUR BUSINESS SHOULD CHOOSE - AND WHY

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Nov 04, 2018

All businesses can benefit from social media marketing, but choosing the right social platform for your business, and your marketing aims, does take some effort, some research work to determine.

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18 Email Design Tips for More Effective Email Marketing Campaigns 18 EMAIL DESIGN TIPS FOR MORE EFFECTIVE EMAIL MARKETING CAMPAIGNS

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Nov 01, 2018

Are you looking for ways to improve your email marketing campaigns? Want to create better-looking, responsive emails which convince subscribers to take action? The minds from Campaign Monitor, Emma and Email Monks got together to create this graphic overview of a successful marketing email.

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The Ultimate Local SEO Guide THE ULTIMATE LOCAL SEO GUIDE

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Oct 30, 2018

Do you provide a localized service that people search for on Google? Want your website to outrank your local competitors?On Blast Blog share their guide to improving local SEO in this infographic.They break things down into the following sections:Google My Business Page, On-page optimization, Schema...

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The State of Pay Per Click 2018-2019 THE STATE OF PAY PER CLICK 2018-2019

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Oct 29, 2018

While organic search and SEO is crucial to digital marketing, your efforts will be complemented by paid investment, utilizing PPC ads to maximize exposure.According to research, up to 80% of marketers now allocate at least some ad budget to search, social, display, and remarketing ads  and give...

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12 Social Media Mistakes Which are Damaging Your Business 12 SOCIAL MEDIA MISTAKES WHICH ARE DAMAGING YOUR BUSINESS

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Oct 29, 2018

It's easy to make a mistake on social, and for the most part, your audience will forgive a minor error  after all, we've all done the same from time to time.But there are some issues that can not only be easily avoided, but should be at all costs. They hurt your reputation, can lose you...

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5 digital marketing trends for 2018 5 DIGITAL MARKETING TRENDS FOR 2018

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Oct 26, 2018

We are having lively times that we meet a new trendy marketing strategy till we adopt the current one. I mean a new one is born before the current one doesn’t become old. We face with the expansion of new technologies. Things we gathered together with Venngage in infographic below create a vis...

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23 Metrics to Measure Content Marketing Success 23 METRICS TO MEASURE CONTENT MARKETING SUCCESS

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Oct 25, 2018

Are you looking for ways to measure the success of your content marketing strategy? Want to know the metrics you should track to best ensure your efforts are producing real results? The team from SEMrush share their essential metrics to keep an eye on in this infographic.

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100 Free Marketing Tools to Help You Grow Your Business 100 FREE MARKETING TOOLS TO HELP YOU GROW YOUR BUSINESS

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Oct 24, 2018

The right tools can help you maximize your digital marketing time, and improve performance with less effort - but with so many tools now available, it's hard to know which is best for which aspect, or even, what each tool does, exactly.

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Why You Should Create a Calendar to Manage Your Social Media Posts WHY YOU SHOULD CREATE A CALENDAR TO MANAGE YOUR SOCIAL MEDIA POSTS

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Oct 22, 2018

Are you struggling to keep on top of your social media posts? Want to create a calendar to plan your social media posting schedule? It helps keep track of what’s performing, so you can upkeep your content quality and consistency. It keeps your channels from poorly timed posts and missing posti...

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The Future of SEO: 50+ Stats Showing the Rise of Voice Search THE FUTURE OF SEO: 50+ STATS SHOWING THE RISE OF VOICE SEARCH

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Oct 16, 2018

Are you wondering what the future holds for search engine optimization? Are you aware of the biggest search trend that will likely affect how visitors land on your site? SE Ranking share the stats you need to know about the rise of voice search in this infographic.

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5 Ways B2B Brands Should Use Social Media 5 WAYS B2B BRANDS SHOULD USE SOCIAL MEDIA

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Oct 16, 2018

During a session at The Social Shakeup last week, three B2B brand marketers shared their ideas on how to make even the most serious B2B brand pop on social. Based on the insights they presented, it became clear that no matter whether your company is in communications, manufacturing, or sales, there ...

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21 Marketing Automation Stats That Will Make You Rethink Your Marketing Strategy 21 MARKETING AUTOMATION STATS THAT WILL MAKE YOU RETHINK YOUR MARKETING STRATEGY

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Oct 12, 2018

In this infographic, Invesp shares a variety of important stats about the current state of marketing automation. Use this piece as a guide to streamlining your marketing process and stimulate business growth.

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The Importance of Social Media in Ecommerce THE IMPORTANCE OF SOCIAL MEDIA IN ECOMMERCE

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Oct 11, 2018

Prima Software put together the infographic below which shares five fascinating stats that prove the growing value of social media in your Ecommerce marketing plans.

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The A-Zs of SEO in 2018 THE A-ZS OF SEO IN 2018

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Oct 10, 2018

Are you just getting started in the confusing realm of search engine optimisation? Need some help understanding the common SEO terminology?

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How to Use Content Marketing to Build a Strong Business Brand? HOW TO USE CONTENT MARKETING TO BUILD A STRONG BUSINESS BRAND?

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Oct 10, 2018

In order to utilize these digital platforms for your branding strategy, however, you must first have a good content marketing strategy. Unknown to many business owners, content marketing is one of the most effective ways to build a digital brand presence, as it helps establish credibility among the ...

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45 Google Tips and Tricks to Aid In Your Everyday Life 45 GOOGLE TIPS AND TRICKS TO AID IN YOUR EVERYDAY LIFE

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Oct 05, 2018

Having trouble finding something, but you know the website you saw it on? There's a simple trick for searching on a specific site. What to find trending discussions on a particular topic? Adding a hashtag to your query can provide that. Looking for a social media post that you saw but can't ...

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6 Steps to Create a Customer Persona that Drives Your Marketing Strategy 6 STEPS TO CREATE A CUSTOMER PERSONA THAT DRIVES YOUR MARKETING STRATEGY

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Oct 04, 2018

If you want to maximize your marketing campaigns, you need to formulate details audience personas in order to better understand your targeting options, and boost appeal with those you most want to reach.

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Landing page optimization Infographic Pinpointe LANDING PAGE OPTIMIZATION INFOGRAPHIC PINPOINTE

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Oct 03, 2018

Different types of landing pages and how they affect your bounce rate. When you think of landing pages, you may just think of sales pages. But in reality, you need conversion-optimized landing pages for almost every aspect of your online marketing strategy.

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How to Use Google Posts to Get More Traffic and Social Engagement HOW TO USE GOOGLE POSTS TO GET MORE TRAFFIC AND SOCIAL ENGAGEMENT

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Oct 02, 2018

Over the years, Google has turned its 'My Business' service from a simple NAP listing into a more holistic solution for businesses. With the latest developments, Google My Business now offers a whole range of features for presenting your business and your products, as well as for communicati...

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The Latest Social Media Stats THE LATEST SOCIAL MEDIA STATS

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Oct 01, 2018

The average day sees 1.4 billion people log onto Facebook, 500 million tweets sent and 95 million photos are shared on Instagram. With this much content, the majority of social media platforms are putting algorithms in place to filter out irrelevant content.

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Content marketing best practices Infographic pinpointe small CONTENT MARKETING BEST PRACTICES INFOGRAPHIC PINPOINTE SMALL

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Sep 28, 2018

Content marketing is much more than creating, distributing and sharing content in order to engage audiences, generate leads, improve branding, and other marketing goals. You can serve with content marketing. Content marketing fits in a broader integrated marketing strategy and it requires a strategy...

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Creating Viral Content CREATING VIRAL CONTENT

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Sep 27, 2018

Viral content can generate thousands of new visitors to your website overnight and transform your business. It can even turn a simple website or product into a business. How is it done? Take a look at the following infographic for stats, essential elements, and tips about viral content.

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The Ultimate Guide to Creating and Marketing THE ULTIMATE GUIDE TO CREATING AND MARKETING

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Sep 26, 2018

But a not-so-secret weapon you can use is infographics. The visual nature of infographics makes them highly shareable on social, while the capacity to communicate data and insights in a more immediate, engaging way also holds significant appeal online.

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How do Social Platforms Protect Your Information? HOW DO SOCIAL PLATFORMS PROTECT YOUR INFORMATION?

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Sep 26, 2018

The social media era is also the consumer data era, where brands and businesses now have more insights into who you are, what you like, and how that can be used to better reach you with targeted ads in order to boost response.

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7 Steps to Create High-Converting Email Marketing Landing Pages 7 STEPS TO CREATE HIGH-CONVERTING EMAIL MARKETING LANDING PAGES

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Sep 24, 2018

Your landing pages play a crucial role in your digital marketing process. Getting attention, and that initial click, is one thing, but actually enticing people through to that next critical stage will often come down to how well you present your opportunity at that next level.

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A Small Business Guide to Google Analytics A SMALL BUSINESS GUIDE TO GOOGLE ANALYTICS

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Sep 24, 2018

It's the face of your business - whether you YouTube-tutorial your way to design it yourself, or you raised a budget to get it done by a pro, you know that every detail has been thought through. Hopefully, you did your best to make sure it was SEO-optimized at least according to the generally ag...

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How to Win Online Marketing with Memes HOW TO WIN ONLINE MARKETING WITH MEMES

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Sep 23, 2018

Newsjacking was the probably first big social media marketing trend which enabled you to potentially boost your brand awareness and reach by tapping into trends, but also required very careful planning, with many brands slipping up by either not understanding the trend before jumping in or tacking u...

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How to Use Storytelling to Boost Your Digital Marketing Efforts HOW TO USE STORYTELLING TO BOOST YOUR DIGITAL MARKETING EFFORTS

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Sep 20, 2018

Effective stories spark the release of oxytocin in our brains, which can increase trust in a situation, and the storyteller at the same time. Stories also elicit emotion, and emotional responses can have a greater influence on purchase intent than an ad’s actual content.

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The Future of eCommerce: 60 Stats and Trends for 2019 and Beyond THE FUTURE OF ECOMMERCE: 60 STATS AND TRENDS FOR 2019 AND BEYOND

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Sep 19, 2018

Are you wondering what the future holds for your eCommerce website? Want to know the future trends likely to decide the success of your online shop?Here’s a quick summary of the key points of focus:Personalized experience,Multiple shopping channels,Customer service automation,Cryptocurrencies ...

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Your Ultimate Social Media Checklist YOUR ULTIMATE SOCIAL MEDIA CHECKLIST

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Sep 18, 2018

If your answer was often, all good, but if not, let us take a guess as to why - you have so many tasks to cover off within your daily requirements that you're left with little to no time to focus on your broader strategic goals, and implementing new strategies.

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Social Media, Social Life SOCIAL MEDIA, SOCIAL LIFE

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Sep 16, 2018

Social networking apps have become central to every aspect of teens' lives, from how they stay in touch with friends to how they engage with politics. And constantly refreshing their social feeds can feel simultaneously positive and negative - teens say that social media strengthens their relati...

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An Update on Social Media Trends at the Midway Point of 2018 AN UPDATE ON SOCIAL MEDIA TRENDS AT THE MIDWAY POINT OF 2018

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Sep 13, 2018

Everyone's got predictions. At the start of every year, every digital marketing expert and social media enthusiast puts together notes on where they think things are headed, in order to showcase their knowledge and understanding, and test their insight capacity in relation to their respective ma...

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10 Types of Visual Content You Should Consider for Your Marketing Strategy 10 TYPES OF VISUAL CONTENT YOU SHOULD CONSIDER FOR YOUR MARKETING STRATEGY

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Sep 12, 2018

Are you looking for ways to add more visuals into your marketing strategy? Want to know the types of visuals that are working well, and generating results for others?

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7 Digital Marketing Trends for Small Businesses in Nigeria in 2019 7 DIGITAL MARKETING TRENDS FOR SMALL BUSINESSES IN NIGERIA IN 2019

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Sep 11, 2018

Digital marketing trends continue to put marketers and businesses on their feet.A few years back, email and SMS marketing was the “in thing’ in marketing.Today, marketing trends  and technologies have drastically shifted. Email and SMS marketing still have their own place though.We ...

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7 SEO Trends Affecting Your Website in 2018 7 SEO TRENDS AFFECTING YOUR WEBSITE IN 2018

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Sep 06, 2018

How has your website fared on Google in 2018? Want to understand the SEO trends that have affected your traffic this year?

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A Guide For Effective Social Media Automation A GUIDE FOR EFFECTIVE SOCIAL MEDIA AUTOMATION

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Sep 06, 2018

Like pretty much every element, the answer is 'it depends'. It depends on how you use automation, what you automate and what you don't, it depends on which elements you consider suitable for machine response. Used well, there's no question that automation tools can help streamline an...

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20 Local SEO Stats and Facts for Success 20 LOCAL SEO STATS AND FACTS FOR SUCCESS

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Sep 05, 2018

Are you looking for ways to improve your local SEO? Want to understand the key factors that affect your local ranking on Google?AdviceLocal share the stats and facts you need to know in this infographic

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How to Find Almost Anything on Google HOW TO FIND ALMOST ANYTHING ON GOOGLE

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Sep 05, 2018

Everyone knows a couple of Google search tricks, a couple of operators they keep in mind, or a search request that brings up a game or entertaining result.

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The Social Media Universe 2018 THE SOCIAL MEDIA UNIVERSE 2018

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Sep 05, 2018

Social media usage continues to rise, with the medium now a key part of our connective and interactive process. But while we all know that people are using social more and more, it's interesting to take a step back and consider just how significant social media usage has become, and which platfo...

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How to Use Social Media to Improve Your SEO and Rank Higher on Google HOW TO USE SOCIAL MEDIA TO IMPROVE YOUR SEO AND RANK HIGHER ON GOOGLE

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Sep 02, 2018

The links between social media and SEO have long been debated, with no clear consensus on the full benefits, or lack of them, in regards to how Google ranks pages. But there are some definite benefits, ways you can utilize social platforms to get more reach, more engagement, and more traffic to your...

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How to Use Facebook Pages for Business HOW TO USE FACEBOOK PAGES FOR BUSINESS

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Aug 31, 2018

While the platform's algorithm shifts are not ideal, and have made it increasingly difficult to reach a wide audience with your Facebook content, the fact that more than 2 billion searches are conducted via The Social Network every day underlines the need for businesses to be present - which is ...

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SEO Competitor Analysis: 5 Steps to Destroy Your Competition on Google SEO COMPETITOR ANALYSIS: 5 STEPS TO DESTROY YOUR COMPETITION ON GOOGLE

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Aug 31, 2018

Are you looking for ways to improve your ranking on Google? Want to analyze your competition and learn how to outrank them? Cognitive SEO share their guide to SEO competitor analysis in this infographic

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12 Social Media Management Tools to Help Maximize Your Digital Marketing Efforts 12 SOCIAL MEDIA MANAGEMENT TOOLS TO HELP MAXIMIZE YOUR DIGITAL MARKETING EFFORTS

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Aug 30, 2018

Automation gets a bad wrap - and in a lot of cases, justifiably so. Done wrong, automation can look spammy, robotic and really, just unprofessional. But done right, automation tools can save you a heap of time and effort, and make a huge difference to your digital marketing process.

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Why Video is a Must-Have Sales Tool WHY VIDEO IS A MUST-HAVE SALES TOOL

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Aug 29, 2018

It takes more effort to create the video, for sure, you need to have a good, creative idea, the capacity to capture it, and it needs to speak to your target consumers. But the stats clearly show the benefits.

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How to Measure Social ROI HOW TO MEASURE SOCIAL ROI

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Aug 23, 2018

There are also issues in the way that modern consumers interact with different devices. A person might see an ad on social, or see a post from your Page, then buy your product in a physical store and generally, the path to purchase involves various touchpoints of this type, making it hard to keep tr...

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Push or Pull Marketing Which Drives Better Brand Consideration? PUSH OR PULL MARKETING WHICH DRIVES BETTER BRAND CONSIDERATION?

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Aug 23, 2018

Research recently undertaken by Mention Me in conjunction with OnePoll discovered that consumers have a clear preference for certain types of marketing when it comes to discovering new brands.

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How to Create Blog Content That Creates Paying Customers HOW TO CREATE BLOG CONTENT THAT CREATES PAYING CUSTOMERS

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Aug 22, 2018

Are you wasting time and money blogging just for the sake of it? Want to create blog content that actually generates real leads and business for your company?

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Online Video Watching Habits 2018 ONLINE VIDEO WATCHING HABITS 2018

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Aug 22, 2018

As anyone related to any form of digital marketing would likely be aware, video is the top performing content type, on pretty much all social networks.

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7 Powerful Pinterest Strategies to Implement Right Now 7 POWERFUL PINTEREST STRATEGIES TO IMPLEMENT RIGHT NOW

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Aug 21, 2018

Are you considering investing time and money into a Pinterest marketing campaign? Want to know the key strategies that can lead you towards success?

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A Beginners Guide to Facebook Messenger Chatbots A BEGINNERS GUIDE TO FACEBOOK MESSENGER CHATBOTS

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Aug 17, 2018

Are you looking for ways to improve your Facebook marketing strategy? Have you considered how Messenger chatbots could help?

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Leveraging Emotions in B2B Marketing on LinkedIn LEVERAGING EMOTIONS IN B2B MARKETING ON LINKEDIN

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Aug 16, 2018

After recently adding video ads to its suite of marketing tools, LinkedIn’s now looking to highlight the value of the option, with a new report showing how video content, in particular, can be hugely influential in one of the platform’s key areas of focus B2B interactions.

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5 Steps to Effectively Track and Measure Your Social Media Strategy 5 STEPS TO EFFECTIVELY TRACK AND MEASURE YOUR SOCIAL MEDIA STRATEGY

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Aug 16, 2018

Are you looking for ways to better track and measure your social media marketing strategy? Want to demonstrate a return on investment for your efforts?

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7 Actionable SEO Tips to Instantly Boost Your Presence on Google 7 ACTIONABLE SEO TIPS TO INSTANTLY BOOST YOUR PRESENCE ON GOOGLE

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Aug 15, 2018

Are you looking for ways to quickly boost your rankings on Google? Want some actionable tips you can easily implement yourself? Web Marketing Group share their steps to success in this infographic.

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The Science of Sharing on Social Media THE SCIENCE OF SHARING ON SOCIAL MEDIA

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Aug 14, 2018

With algorithms playing a bigger and bigger role in how content is disseminated via social platforms, engagement and interaction are also becoming increasingly more important.

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7 Ways to Generate Leads for Your Small Business with Content Marketing 7 WAYS TO GENERATE LEADS FOR YOUR SMALL BUSINESS WITH CONTENT MARKETING

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Aug 13, 2018

Are you just getting started with a marketing plan for your business? Want to know what techniques you should use to generate leads and inquiries online?

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The Current State of Influencer Marketing THE CURRENT STATE OF INFLUENCER MARKETING

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Aug 13, 2018

Influencer marketing is said to be worth over $1.5 billion right now, and that’s likely to rise. A recent study from the World Federation of Advertisers (WFA) found that more than 65% of brands intend to increase spending on influencer marketing over the next 12 months

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8 Fascinating Facts of Social Media Usage in 2018 8 FASCINATING FACTS OF SOCIAL MEDIA USAGE IN 2018

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Aug 12, 2018

Social media usage continues to grow, with social media penetration set to hit three billion people worldwide by 2021. And as social platform usage expands, so too does our reliance on social networks as a key interactive and connective option.

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5 Things Your Online Shoppers Expect from Your Business 5 THINGS YOUR ONLINE SHOPPERS EXPECT FROM YOUR BUSINESS

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Aug 11, 2018

There's a lot of noise about what works and what doesn’t in eCommerce. From crafty pop-ups with discount codes to upselling products during the checkout process, the list of potential options is almost never-ending - but what you really need to know is which among them is actually going to...

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How to Use the Scientific Method to Improve Your Marketing HOW TO USE THE SCIENTIFIC METHOD TO IMPROVE YOUR MARKETING

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Aug 09, 2018

Marketing can be a fun, creative department to work in, but when done right, your process will always be driven by data, numbers, and objectivity. Because of this, applying the Scientific Method, which most of us learned about in school, can help marketers better understand what they’re doing ...

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10 Pinterest Statistics Every Marketer Should Know 10 PINTEREST STATISTICS EVERY MARKETER SHOULD KNOW

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Aug 08, 2018

With more than 200 million monthly active users reportedly closing in on 250 million Pinterest continues its steady rise, becoming a more relevant consideration not only for social media users but for brands and marketers as well.

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The Content Power Play THE CONTENT POWER PLAY

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Aug 08, 2018

A common problem reported by many organizations is misalignment between the objectives of individual teams, which are often siloed off from one another, making effective collaboration difficult.

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10 Key Elements of a High Quality Website 10 KEY ELEMENTS OF A HIGH QUALITY WEBSITE

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Aug 08, 2018

Are you looking for ways to impress Google and rank higher in search results? Want to know how to create a high-quality website that Google will love?

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30 Very Important YouTube SEO Statistics 30 VERY IMPORTANT YOUTUBE SEO STATISTICS

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Aug 06, 2018

The video is huge in digital marketing, and YouTube is the world's leading video platform. And while Facebook is working to boost its video efforts, people are still more likely to turn to YouTube for the same - and as such, it makes sense to build a presence on YouTube, and use it to maximize y...

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6 Email Marketing Best Practices to Avoid Looking Like a Spammer 6 EMAIL MARKETING BEST PRACTICES TO AVOID LOOKING LIKE A SPAMMER

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Aug 05, 2018

Are you just getting started with an email marketing strategy for your business? Want to ensure your emails get through those pesky spam filters?

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Back-to-School Shopping Statistics to Boost Your Social Media Campaigns BACK-TO-SCHOOL SHOPPING STATISTICS TO BOOST YOUR SOCIAL MEDIA CAMPAIGNS

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Aug 02, 2018

As we make our way into August, back-to-school shopping is at its busiest. Some parents have been back-to-school shopping since June, and a primary reason for this early bird back-to-school shopping is to beat the rush that happens mid-to-late August

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The Future Of Marketing THE FUTURE OF MARKETING

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Aug 02, 2018

The digital world is changing and long-gone are the days of easily attracting customers through traditional marketing and direct advertisements. The future is here and its name is content marketing. In 2018, the industry is evolving faster than it ever has before, reflecting current trends and adopt...

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Digital Marketing for The Manufacturing Industry DIGITAL MARKETING FOR THE MANUFACTURING INDUSTRY

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Jul 31, 2018

Things are changing in the manufacturing industry - following market trends, more and more manufacturers are beginning to alot a larger portion of their budget to digital marketing. They're also seeing good results.Marketing is not historically a high priority for the manufacturing industry. Acc...

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What Online Shoppers Want: 5 Steps to a Successful eCommerce Website WHAT ONLINE SHOPPERS WANT: 5 STEPS TO A SUCCESSFUL ECOMMERCE WEBSITE

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Jul 31, 2018

Are you in the process of creating a new eCommerce website? Want to better understand what online shoppers want from your digital platform? Smart Assistant share their five essential items for a successful online shop in this infographic.

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An Analysis of Beauty Brands on Instagram AN ANALYSIS OF BEAUTY BRANDS ON INSTAGRAM

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Jul 31, 2018

As you start out on Instagram, key questions like how often you should post and how many hashtags you should use may leave you puzzled, given the range of conflicting advice available on the web.

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How to Conduct Keyword Research for SEO: Tips & Tools for Beginners HOW TO CONDUCT KEYWORD RESEARCH FOR SEO: TIPS & TOOLS FOR BEGINNERS

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Jul 28, 2018

Are you just getting started with an SEO strategy for your website? Need help performing the first part of the process – keyword research? They break things down into four manageable steps: How to gather short-tail keywords to act as your base how to gather modifiers based on that short-tail k...

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Ways GDPR Will Transform the Digital Marketing Industry WAYS GDPR WILL TRANSFORM THE DIGITAL MARKETING INDUSTRY

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Jul 27, 2018

The General Data Protection Regulation (GDPR) is said to be the most important change in data privacy regulation in the last two decades. Coming into force last May 25 this year, this newly-implemented regulation is set to revolutionize the way that business organizations process personal data of th...

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Marketing in Modern Society: Key Trends and Stats to Be Aware of MARKETING IN MODERN SOCIETY: KEY TRENDS AND STATS TO BE AWARE OF

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Jul 26, 2018

Marketing is always evolving, but the advent of digital connection has accelerated its development, with new options and tools being launched every day that can immediately change best practice approaches and strategies.

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5 Tips on How to Improve Your Twitter Video Efforts 5 TIPS ON HOW TO IMPROVE YOUR TWITTER VIDEO EFFORTS

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Jul 26, 2018

The theory behind the rise of social video is that users gravitate towards the medium which best enables them to share their perspective - first, we started with text updates, then moved to images, and now video enables users to capture and share more of their viewpoint.

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30+ SEO Trends & Ranking Factors You Can 30+ SEO TRENDS & RANKING FACTORS YOU CAN'T IGNORE IN 2018

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Jul 24, 2018

Are you currently working on the SEO of your website? Want to stay up to date with the trends and ranking factors that matter most in 2018? Blogkens share the trends and ranking factors you need to know in this infographic. They break things down into the following sections:12 SEO trends for 2018 Th...

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The Psychology of Social Media THE PSYCHOLOGY OF SOCIAL MEDIA

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Jul 24, 2018

According to one report, Generation Y "has made social media their top priority and continues to need more usage in order to feel satisfied". Another found that the habitual nature of social can see it spill over into other areas of people's lives - like checking your apps while drivin...

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The Top Five KPIs Online Marketers Should Be Tracking THE TOP FIVE KPIS ONLINE MARKETERS SHOULD BE TRACKING

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Jul 23, 2018

We track email open rates, Facebook follows, and customer acquisitions, among many other metrics. Those may help us improve our marketing campaigns, but are they really helping us achieve overall marketing and business goals?

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13 Surprising Email Personalization Statistics 13 SURPRISING EMAIL PERSONALIZATION STATISTICS

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Jul 23, 2018

Are you looking for ways to improve your email marketing strategy? Want to know how email personalization can help? They break things down into the following categories: What businesses think about personalizationWhat customers think about personalizationHow email personalization improves metricsHow...

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How to Create Your Content Strategy HOW TO CREATE YOUR CONTENT STRATEGY

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Jul 21, 2018

Content remains key to SEO, and to boosting your profile online. Without content, your social media marketing strategy will be limited to sharing material from other sources, and your own individual platform posts, which can help raise awareness but may not drive as much traffic.

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How Social Media Has Changed the Ad Game HOW SOCIAL MEDIA HAS CHANGED THE AD GAME

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Jul 20, 2018

As outlined in this new infographic from MDG Advertising, marketers are logically switching to the mediums which are seeing more use - more people on social means more advertiser interest. But with that shift has come a different way of looking at advertising goals, and what can be done with this mo...

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Double up Your ROI with the Help of Instagram and Snapchat DOUBLE UP YOUR ROI WITH THE HELP OF INSTAGRAM AND SNAPCHAT

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Jul 19, 2018

While Facebook remains the clear market leader in social, algorithm shifts and behavioral trends have seen more and more marketers considering both Instagram and Snapchat in their marketing strategies.

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Video Marketing for Small Business VIDEO MARKETING FOR SMALL BUSINESS

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Jul 16, 2018

Video content is a big deal in social media marketing - there's a reason why every social platform has added its own native video option. the video should be on your social content radar - but how can you get started with video content? The below infographic from Score provides some additional v...

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The Top Ways Influencers Generate Revenue THE TOP WAYS INFLUENCERS GENERATE REVENUE

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Jul 15, 2018

With influencer marketing on the rise, a growing number of people are working to use their burgeoning social presence to generate income by advocating for paying brands. But how do 'influencers' actually make their money? The team from Kite recently surveyed more than 200 hand-selected influ...

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Google Search Advertising GOOGLE SEARCH ADVERTISING

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Jul 15, 2018

This infographic from Teach To Fish Digital illustrates the Google AdWords Quality Score and the cost per click calculations.

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A How-to Guide for Influencer Marketing on Instagram A HOW-TO GUIDE FOR INFLUENCER MARKETING ON INSTAGRAM

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Jul 13, 2018

One approach many brands have found particularly effective on Instagram is influencer marketing. By utilizing the creative nous and platform-specific skills of high-profile users, brands can expand their messaging through more resonant content, and can tap into niche communities via partnerships wit...

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20 Essential Video Marketing Statistics 20 ESSENTIAL VIDEO MARKETING STATISTICS

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Jul 11, 2018

Video marketing is the strategy of the contemporary world. Gone are the days when mere pamphlets and posters were enough to garner the attention of various audiences, today everyone wants something according to their taste.

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Why You Should Make Your Content More Personal WHY YOU SHOULD MAKE YOUR CONTENT MORE PERSONAL

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Jul 11, 2018

With so much data being generated through digital platforms, brands now have greater opportunity than ever to target their messaging, reaching buyers at just the right point in the purchase cycle, and with just the right messaging. But there are limitations to this. Not every business has the capaci...

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12 Essential SEO Exercises New Website Owners Need to Implement. 12 ESSENTIAL SEO EXERCISES NEW WEBSITE OWNERS NEED TO IMPLEMENT.

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Jul 10, 2018

So your new website is live, and you're looking to start generating leads and customers. What's the best way to go about kick-starting your SEO strategy? Volusion shares their 12 essential SEO exercises in this infographic. Their listing covers all the essential details, including on-page SE...

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10 Skills to Succeed with Social Selling on LinkedIn 10 SKILLS TO SUCCEED WITH SOCIAL SELLING ON LINKEDIN

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Jul 10, 2018

You may think you need specific technical skills in order to succeed with social selling on LinkedIn, but the truth is that you've had the skills necessary for effective social selling since grade school, and you can easily tap into them again. Activating these skills will help you to succeed wi...

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The Top Ecommerce Platforms by Market Share in 2018 . THE TOP ECOMMERCE PLATFORMS BY MARKET SHARE IN 2018 .

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Jul 06, 2018

eCommerce is on the rise, with digital platform-originated sales projected to rise from $2.3 trillion in 2017 to $4.5 trillion by 2021. The growth of smart device usage and the availability of simplified buying options has made eCommerce a more attractive, accessible option for more consumers, and w...

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Key Stats to Understand SEO in 2018 KEY STATS TO UNDERSTAND SEO IN 2018

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Jul 01, 2018

This huge infographic from SEO Tribunal outlines a range of key elements, including the history of search optimization, big Google algorithm shifts, an overview of the leading search platforms, big trends, and more.

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The 5 W THE 5 W'S OF EXPERIENCE-DRIVEN COMMERCE

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Jun 30, 2018

Are you in the process of starting an eCommerce website? Do you fully understand the behavior of your ideal shoppers? Episerver shares 5 things you should know about your customers in this infographic.

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The ROI of Social Media THE ROI OF SOCIAL MEDIA

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Jun 29, 2018

Accurately tracking the return on investment of social media has been a constant challenge for marketing teams, and has become a more pressing one as social platforms have evolved into a key part of our broader communicative process. But it's slowly becoming more clear - businesses are gradually...

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How GDPR Compliance Is Going To Affect Your Digital Marketing HOW GDPR COMPLIANCE IS GOING TO AFFECT YOUR DIGITAL MARKETING

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Jun 27, 2018

These new rules impact how businesses can collect, use, and protect the data they gather from customers. These new regulations have caused panic for many across all industries, as brands wonder how they can effectively market with the new laws and worry about accidentally breaking the rules. Here is...

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Don’t fall for these social media marketing myths DON’T FALL FOR THESE SOCIAL MEDIA MARKETING MYTHS

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Jun 26, 2018

Even with the scandals rocking the industry about data protection and technology addiction, users still flock to their preferred social media platform—and businesses that stay away from are leaving money on the table. However, there are some common misconceptions that can hamstring your social...

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Improve Digital Marketing Results in 2018 IMPROVE DIGITAL MARKETING RESULTS IN 2018

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Jun 26, 2018

Over the past years, the way a digital marketing strategy is planned, created, and executed has changed and is continuing to evolve so. This creates a growing challenge for both business owners and marketers to keep up with the evolving trends and find the best way to incorporate them into their ove...

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5 Reasons Email Marketing is Essential for Growing Your Writing Business 5 REASONS EMAIL MARKETING IS ESSENTIAL FOR GROWING YOUR WRITING BUSINESS

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Jun 20, 2018

Studies have shown that email is the preferred method of communication. In a fact, 1/3 of surveyed customers prefer email communications over print ads and social media. For this reason and endless others, you’ll want to invest your marketing dollars in email marketing.

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The Essence of AdWords in 876 Words THE ESSENCE OF ADWORDS IN 876 WORDS

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Jun 17, 2018

An infographic positions a company as an expert or authority on the topic of the infographic, thus helping the business to become a trusted resource. Infographics are also used for content marketing and viral marketing, since most companies strive to create unique content, especially when created by...

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A 4-Step Social Media Marketing Strategy Any Business Can Implement A 4-STEP SOCIAL MEDIA MARKETING STRATEGY ANY BUSINESS CAN IMPLEMENT

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Jun 15, 2018

Are you looking for help setting up or improving your social media strategy? Need help crafting campaigns that hit the spot with your audience?

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The State of Social Video Ads 2018 THE STATE OF SOCIAL VIDEO ADS 2018

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Jun 13, 2018

Is 2018 the year you invest in video ads on social media? Need some stats and facts to help guide your strategy? Wave Video shares the facts you need to know in this infographic. They start by showing the main reasons for using video ads on social media

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Brands Using Video Marketing BRANDS USING VIDEO MARKETING

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Jun 13, 2018

The team at 16Best have put together this infographic which outlines a wide range of video marketing stats, including platform by platform usage breakdowns and keynotes on how big brands are using video to advantage.

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Content marketing trends 2018 CONTENT MARKETING TRENDS 2018

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Jun 11, 2018

Content itself was, is, and always will be the base of marketing in any form – especially content marketing. And going into 2018, organizations are looking to invest even more resources in their content marketing campaigns. In the recent past, content was mostly created for the pure purposes o...

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10 SEO Tips to Increase Google Rankings & Traffic 10 SEO TIPS TO INCREASE GOOGLE RANKINGS & TRAFFIC

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Jun 09, 2018

Are you looking for ways to increase the number of visitors to your business website? Want to know how to improve your rankings on Google?

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The 15 Most Challenging Tasks of Content Marketing THE 15 MOST CHALLENGING TASKS OF CONTENT MARKETING

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Jun 07, 2018

Creating content on a regular basis can be tough, especially when every post needs to be SEO optimized, hyper-targeted to your most lucrative audience segments, addressing key consumer queries, etc.

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A Look at Social Advertising for B2B Marketers A LOOK AT SOCIAL ADVERTISING FOR B2B MARKETERS

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Jun 07, 2018

Supply chain and logistics marketers need to incorporate social advertising into their content market strategy (and budget) to stay on top of marketing’s biggest driver. The way audiences use social media channels is constantly changing. As marketers, we need to make sure we’re adapting ...

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Top Email Marketing Mistakes TOP EMAIL MARKETING MISTAKES

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Jun 06, 2018

Some people think that most mistakes happen during the campaign creation and sending stage. In fact, it all starts with your signup form. A common (and grave) mistake is adding a non-functional signup form to your website or not adding one at all.

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15 Steps to Social Media Marketing Success 15 STEPS TO SOCIAL MEDIA MARKETING SUCCESS

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Jun 06, 2018

Are you just getting started with your social media marketing strategy? Perhaps you’re already using social, but are looking to generate better results? What are the key elements you need to ensure you're covering to maximize your social media marketing performance?

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4 Reasons Why Micro-Influencers Are Key 4 REASONS WHY MICRO-INFLUENCERS ARE KEY

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Jun 06, 2018

While it may sound cool to enlist a celebrity or famous influencer with millions of followers to endorse your brand, they may not have what it takes to actually ‘influence’ the behavior of their followers, and shape their perception of your brand.

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How Artificial Intelligence is Improving Customer Experience HOW ARTIFICIAL INTELLIGENCE IS IMPROVING CUSTOMER EXPERIENCE

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Jun 05, 2018

The concept of artificial intelligence has captivated humankind’s imagination for centuries, with the idea of creating a non-human entity capable of learning and growing on its own sparking both scientific and ethical debates.

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15 Most Challenging Tasks of Content Marketers 15 MOST CHALLENGING TASKS OF CONTENT MARKETERS

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Jun 01, 2018

Content marketers are expected to do a lot. But which of the long list of tasks modern marketers must check off their to-do lists are the most challenging? To gather information for this infographic, the folks at SEMRush and the Content Marketing Institute surveyed 1,884 people: content writers, con...

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22 Tips to Make Free Shipping Profitable on Your eCommerce Website 22 TIPS TO MAKE FREE SHIPPING PROFITABLE ON YOUR ECOMMERCE WEBSITE

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May 30, 2018

Offering free shipping is a great way to boost sales on your eCommerce website - but how do you go about offering free delivery without burning through all your profit?

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32 Data-Driven Tips to Optimize Mobile Marketing 32 DATA-DRIVEN TIPS TO OPTIMIZE MOBILE MARKETING

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May 25, 2018

A shift has occurred over the past few years; digital marketers are beginning to think of mobile optimization first. This focus is valid and is due to a change in the way people are consuming information. This past year, Google rolled out a new mobile-first algorithm due to the rise in mobile use. T...

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9 Inbound Marketing Channels & Techniques That Will Grow Your Business 9 INBOUND MARKETING CHANNELS & TECHNIQUES THAT WILL GROW YOUR BUSINESS

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May 22, 2018

Are you looking for ways to grow your business? Want to know how to use inbound marketing to achieve your goals? Everlytic shares their inbound marketing channels and techniques for success in this infographic.

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The Importance of Video Marketing THE IMPORTANCE OF VIDEO MARKETING

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May 18, 2018

From traditional television commercials in the 1960s, to today's YouTube, Snapchat, Vimeo, and even Facebook Live, it's no secret that video has become a staple of our everyday lives.While convenient and efficient for the consumer, video marketing provides businesses with an attractive, vers...

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How to Create Big Rock Content for Content Marketing HOW TO CREATE BIG ROCK CONTENT FOR CONTENT MARKETING

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May 17, 2018

One of the best ways to build an effective content strategy is by basing your main effort around a major research piece or project, then extrapolating that initial process into a broad range of separate post and update types to maximize reach.

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SEO Trends in 2018 SEO TRENDS IN 2018

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May 17, 2018

As SEO gets more sophisticated, more and more businesses are employing a combination of proven strategies and new techniques just to get in front of SERPs. Moreover, while we have seen a lot of developments in search landscape over the past recent years, they are nothing compared to what’s com...

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10 Influencer Marketing Strategies You Should Know 10 INFLUENCER MARKETING STRATEGIES YOU SHOULD KNOW

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May 13, 2018

Before buying anything, consumers are increasingly turning to blog reviews and/or social media these days. And given the prevalence of online platforms, influencer marketing has become a much bigger factor to consider. t's now one of the fastest methods of acquiring customers online did you know...

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All of Facebook ALL OF FACEBOOK'S AD TARGETING OPTIONS IN ONE EPIC

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May 08, 2018

If we've learned anything this year, its that Facebook has a lot of data on a lot of people and that data, when used for targeting specific messages, can be highly effective. Facebook's ad targeting may have been in the Cambridge Analytica case, there's no measure for direct response to ...

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How to Get The Most Out of Your Influencer Marketing Campaign HOW TO GET THE MOST OUT OF YOUR INFLUENCER MARKETING CAMPAIGN

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May 04, 2018

Influencer marketing has risen in popularity over recent years, and has now become one of the most effective ways to boost brand awareness, improve favorability and, as a result, increase sales.

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Latest Trends In Social Media Marketing B2B & B2C LATEST TRENDS IN SOCIAL MEDIA MARKETING B2B & B2C

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May 04, 2018

Social media has overtaken many traditional forms of marketing as one of the top channels for digital brands.B2B and B2C buyers have always had slightly different habits, causing the top social networking for each to be different. We’ll observe how this is changing in today’s infographic...

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Comparing social media security: How do they protect your information? COMPARING SOCIAL MEDIA SECURITY: HOW DO THEY PROTECT YOUR INFORMATION?

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May 04, 2018

How is your information protected on social media? Is it protected? These are the questions we’re asking ourselves more and more, especially in the light of high-profile privacy scandals that demonstrate how vulnerable our data really is.In fact, recent research from the Pew Research Center sh...

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How Much Does SEO Cost Infographic HOW MUCH DOES SEO COST INFOGRAPHIC

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Apr 26, 2018

SEO means search engine Optimization useful for every kind of small scale and large scale business. It is a proven way to establish yourself as a successful entity in the digital world he happens because a non-technical person who is not associated with SEO, does not know about the ideal SEO package...

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Modern CPG Shopper Infographic MODERN CPG SHOPPER INFOGRAPHIC

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Apr 18, 2018

Are digital devices, savings apps, meal kits, coupons, etc. changing how shoppers plan, shop and save on your products? See infographic for highlights of the 2K18 Valassis Coupon Intelligence Report.

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The importance of optimizing your website for e-commerce THE IMPORTANCE OF OPTIMIZING YOUR WEBSITE FOR E-COMMERCE

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Apr 17, 2018

No business wants to admit that its e-commerce website is letting its operations down, but it likely isn’t working as hard as you are. Have you recently ramped up your marketing efforts only to see your results fall flat? Have you added new products and used cookie-cutter descriptions, but you...

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6 social media marketing trends to watch 6 SOCIAL MEDIA MARKETING TRENDS TO WATCH

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Apr 17, 2018

When it comes to social media marketing, one thing is certain: Nothing lasts forever.What worked last year for your marketing strategy might not this year.The landscape is constantly evolving, and brand managers must stay privy to the latest practices to have the upper hand.

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Research for Outbound Marketing RESEARCH FOR OUTBOUND MARKETING

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Apr 17, 2018

We believe that successful outbound marketing begins with proper research. The infographics below shows what you need to look for and where you can find it. We believe that studying these infographics will help you better understand and apply the respective OM strategies. Outbound Marketing. Sales P...

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Spring Cleaning for Digital Marketers: Four Things You Should Do Now SPRING CLEANING FOR DIGITAL MARKETERS: FOUR THINGS YOU SHOULD DO NOW

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Apr 09, 2018

It's finally spring (well, for most of the northern hemisphere anyway... some of us seem to be stuck in a never-ending winter), and that means time to clean!  If you're procrastinating cleaning your home, you can at least feel productive by using this time to evaluate and clean up your ...

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Modern Seo Infographics MODERN SEO INFOGRAPHICS

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Mar 29, 2018

Modern SEO is a synonym to a great user experience. You no longer optimise your website for search engines but your optimise it for the experience users will have once they land on your pages. Practices that used to work in the past are no longer effective and things you might have ignored so far, h...

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Digital Marketing Industry in 2018 DIGITAL MARKETING INDUSTRY IN 2018

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Mar 24, 2018

Digital Marketing has become one of the prime marketing strategies of the current times and is there for a long run. Marketing has turned to digital marketing now. Digital marketing is a dynamic field. It has changed a lot over a past five years and will constant changing in coming years. The market...

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Content Marketing Trends in 2018 CONTENT MARKETING TRENDS IN 2018

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Mar 20, 2018

Content marketing receives more favorable attention from marketers all over the globe – in fact, almost 90% of companies use this strategy these days according to Smart Insights. In 2017, 60% of marketers felt that their content marketing was more effective compared in 2016.

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Content Marketing Tips for 2018 CONTENT MARKETING TIPS FOR 2018

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Mar 09, 2018

Content marketing is a hot topic for 2018 with more businesses jumping on board and vying for consumers’ attention. If you’re trying to get your strategy off the ground this year, check out this all-access boarding pass to content marketing provided by Point Visible, which features: Busi...

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The State of Video Marketing in 2018 THE STATE OF VIDEO MARKETING IN 2018

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Mar 06, 2018

No doubt you've heard the stats - online video drives better engagement, live video is seeing huge response rates, 80% of all internet traffic will be video by 2019.  If you're not sure whether you should be investing in video content, the evidence is fairly clear. And while not everyon...

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Social Media Marketing in 2018 –Trends and Tools for Success SOCIAL MEDIA MARKETING IN 2018 –TRENDS AND TOOLS FOR SUCCESS

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Mar 01, 2018

Social media presence has become a necessity for most brands in the multi-channel era. Especially in this day in age where there are nearly three billion social media users around the globe, having a solid social media presence will be one of the most pivotal and effective things companies can do to...

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Five Reasons People Are Wired for Visual Marketing FIVE REASONS PEOPLE ARE WIRED FOR VISUAL MARKETING

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Feb 26, 2018

One way to reach more consumers—or to get more mileage out of written content you already have—is to use visual content. People remember 20% of what they read but 80% of what they see, according to an infographic on the topic of visual content.

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Shopping E-commerce Infographics SHOPPING E-COMMERCE INFOGRAPHICS

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Feb 21, 2018

People are not just spending more time online shopping, but they’re spending more money each time they do shop online. BI Intelligence forecasts that consumers in the United States will spend up to $632 billion online in 2020. Shopping online has increasingly become more convenient, mobile, an...

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Social Media Trends in 2018 SOCIAL MEDIA TRENDS IN 2018

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Feb 15, 2018

As much as it makes many roll their eyes, Pokémon GO was a true phenomenon in 2017 - annoying to business and property owners as it may have been. The fad showed us the power of augmented reality – technology that superimposes a computer-generated image on a user's view of the real ...

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How big is e-commerce? HOW BIG IS E-COMMERCE?

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Feb 15, 2018

The US dollar has risen against most major currencies, and as a result, the value of retail sales denominated in US dollars is down across all markets in eMarketer’s forecast.

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Content Marketing Trends in 2018 – What to Watch Out For CONTENT MARKETING TRENDS IN 2018 – WHAT TO WATCH OUT FOR

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Feb 14, 2018

Year over year, content marketing receives more favorable attention from marketers all over the globe – in fact, almost 90% of companies use this strategy these days according to Smart Insights. In 2017, 60% of marketers felt that their content marketing was more effective compared in 2016. Ho...

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7 Stats That Prove Email Marketing Is Still The Most Reliable Channel 7 STATS THAT PROVE EMAIL MARKETING IS STILL THE MOST RELIABLE CHANNEL

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Feb 07, 2018

Everyone says that ‘Content is King’, while others say social media is where true power lies. Traditional marketers still banks on cold calling and appointment setting.

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B2B Content Marketing Trends in 2018 B2B CONTENT MARKETING TRENDS IN 2018

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Jan 30, 2018

The use of content marketing in the B2B landscape has considerably increased over the past recent years. According to the latest report from Content Marketing Institute and MarketingProfs, 91% of B2B organizations are doing content marketing – a significant increase from 86% in 2015.

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A Beginner A BEGINNER'S GUIDE TO LAUNCHING A SUCCESSFUL MARKETING CAMPAIGN

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Jan 23, 2018

So, you’ve started a new business, you’ve just got a new website online, now you need to create a marketing strategy that generates traffic and sales? Unbounce share their beginners guide to a successful marketing strategy in this infographic. Here they show you how to combine the follow...

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E-commerce Product Return Statistics E-COMMERCE PRODUCT RETURN STATISTICS

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Jan 22, 2018

According to an article from Business Insider, online retail will grow 8-12% this year, suggesting e-commerce sales are poised to fall between $427 billion and $443 billion and predicts that number will grow to $632 billion in 2020. As more and more shoppers choose to spend online, your return polic...

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Mobile Marketing Tips for Small Business in 2018 MOBILE MARKETING TIPS FOR SMALL BUSINESS IN 2018

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Jan 17, 2018

Keeping up with the times is as important today as it ever was, therefore using online marketing strategies that were successful five or ten years ago may no longer be advisable. In the last year, Facebook users have spent 68% of their time liking, posting and commenting on this social network from ...

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31 Surprising Video Marketing Facts You Need to Know 31 SURPRISING VIDEO MARKETING FACTS YOU NEED TO KNOW

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Jan 09, 2018

Video content marketing is one of the most powerful ways to market your product or service. Its inherent ability to capture and hold a consumer's attention longer than people will spend on a text or image is great, and its ability to appeal to multiple sense is super compelling.

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Social Networks and Their Importance in eCommerce Gateways SOCIAL NETWORKS AND THEIR IMPORTANCE IN ECOMMERCE GATEWAYS

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Jan 08, 2018

Social commerce is a fairly new concept where eCommerce and social media companies work together to deliver an exceptional shopping experience. Basically, the goal of social commerce is to enable shoppers to use social networks to make eCommerce transactions. From shoppable Instagram feeds to &lsquo...

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The State Of Omni-Channel Engagement THE STATE OF OMNI-CHANNEL ENGAGEMENT

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Jan 07, 2018

Omni-channel trend is the latest buzzword in retail domain as it helps in streamlining both online and in-store customer experience. Accessing customers through diverse channels is the primary and the most crucial step to attain success in today's business. In this infographic, we try to analyze...

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Channel Marketing Trends 2018 CHANNEL MARKETING TRENDS 2018

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Jan 05, 2018

The diversity of digital marketing trends is huge: content marketing, social media marketing, marketing automation and artificial intelligence.

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5 Digital Marketing trends to watch out for in 2018. 5 DIGITAL MARKETING TRENDS TO WATCH OUT FOR IN 2018.

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Jan 05, 2018

With so many emerging technologies in the market, digital marketers are becoming well aware of which platform and technology to leverage to get the most out of their marketing endeavors. Leading social media platforms such as Facebook and Instagram are ruling the digital media marketing game already...

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6 Facebook Ads to Keep Your Customers Engaged 6 FACEBOOK ADS TO KEEP YOUR CUSTOMERS ENGAGED

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Jan 03, 2018

In addition to evolving their all-powerful ad platform, Facebook's also making strides in the eCommerce world, with a range of tools aimed at helping businesses convert customers without ever leaving The Social Network. But aside from facilitating direct purchases, Facebook's ads also offer ...

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Inbound Marketing Basics: How to Attract & Convert Website Visitors INBOUND MARKETING BASICS: HOW TO ATTRACT & CONVERT WEBSITE VISITORS

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Jan 03, 2018

Their three core tactics for attracting traffic in the first instance are: Search engine optimization, Pay per click, Social media marketing. They then recommend the following techniques to convert them into customers: Landing page optimization: Clear call to action and contact form.

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Here are the 9 Social Media Trends We Can Expect in 2018 HERE ARE THE 9 SOCIAL MEDIA TRENDS WE CAN EXPECT IN 2018

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Dec 29, 2017

The world of social media is constantly evolving. This evolution is usually driven by trends in consumer behavior and preferences along with changes to the particular social media platforms themselves.

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The Future of Event Marketing Trends and Challenges THE FUTURE OF EVENT MARKETING TRENDS AND CHALLENGES

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Dec 28, 2017

To paint a clearer picture of the trends and challenges that will shape the event marketing landscape in the coming year, here's a comprehensive list of event marketing statistics.

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How Social Media Marketing Influences Purchase Decisions HOW SOCIAL MEDIA MARKETING INFLUENCES PURCHASE DECISIONS

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Dec 26, 2017

Social marketing campaigns are becoming a larger part of marketing budgets. Since 2009, spend on these campaigns has grown 25% year over year (Forrester). Why? Because social media is the modern day word-of-mouth. It generates trust, amplifies a brand message, encourages a two-way dialogue, and ulti...

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What is an Infographic?5 Reasons to Invest in Infographic Design WHAT IS AN INFOGRAPHIC?5 REASONS TO INVEST IN INFOGRAPHIC DESIGN

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Dec 23, 2017

Did you know that 65 percent of people are visual learners? Visual elements are a great way to engage your audience and get them interested in your content. With infographic design, you can present information in a way that is visually appealing and engaging for your audience.

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Small Business Digital Marketing Trends for 2018. SMALL BUSINESS DIGITAL MARKETING TRENDS FOR 2018.

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Dec 21, 2017

Most small business owners expect to use social media content to acquire new customers in 2018, according to recent research from Infusionsoft. The report was based on data from a survey conducted in October 2017 among 1,000 small business owners in the United States.

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The Giant Email Marketing Statistics Guide THE GIANT EMAIL MARKETING STATISTICS GUIDE

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Dec 21, 2017

While social media marketing and newer digital tactics (like video) tend to get the majority of the focus, traditional outreach methods can still be highly effective, with great relative response rates, dependent on your target audience.

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Top 10 Lead Generation Tools in Digital Marketing TOP 10 LEAD GENERATION TOOLS IN DIGITAL MARKETING

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Dec 21, 2017

Once a business is up and running, its biggest challenge is lead generation and/or customer acquisition. You may have heard digital marketing is the best bet, and offers the best value for money when it comes to targeted lead generation .

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Inbound Marketing Process: How to Get Started in 3 Months. INBOUND MARKETING PROCESS: HOW TO GET STARTED IN 3 MONTHS.

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Dec 17, 2017

London was hosting the summer Olympics, President Obama was just re-elected, Facebook was going public, and the team here at IMPACT was riding high on its first ever viral infographic. Having just become a certified HubSpot Partner agency, this infographic shared how we implemented inbound for our c...

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Marketing Tips for Live Streaming on Social Media MARKETING TIPS FOR LIVE STREAMING ON SOCIAL MEDIA

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Dec 14, 2017

Live Streaming, as a new type of video, is getting more and more popular as it gives users instant reply and a feel of authenticity. Live Streaming also offers an effective and quick way for brands to reach their clients. Check this article to know how to take good use of live streaming for boosting...

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Facebook Lead Ads: Everything you need to know in one FACEBOOK LEAD ADS: EVERYTHING YOU NEED TO KNOW IN ONE

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Dec 11, 2017

Facebook Lead Ads are the newest addition to the suite of advertising solutions offered by Facebook. They provide an efficient way for advertisers to generate leads from Facebook, without the need for filling out long forms.

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The Smart Insights Race Planning System For Digital Marketing THE SMART INSIGHTS RACE PLANNING SYSTEM FOR DIGITAL MARKETING

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Dec 08, 2017

We created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don't have a marketing strategy. In this post, first published in July 2010 and since updated with the new summary of digital marketing KPIs you should track.

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The Importance of Local Search Marketing in 2017 & Beyond THE IMPORTANCE OF LOCAL SEARCH MARKETING IN 2017 & BEYOND

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Dec 05, 2017

Neglecting local search marketing puts your clients at a huge disadvantage. Local SEO has grown in importance over the last few years, thanks in part to the greater use of mobile and the algorithm updates Google has made to reflect users’ search intent. It doesn’t matter if the businesse...

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2018 Digital Marketing Trends and Statistics 2018 DIGITAL MARKETING TRENDS AND STATISTICS

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Dec 03, 2017

2018 is just around the corner! Stay up to date on the latest digital marketing trends, from content marketing to machine learning, and data analytics. Smart insights global survey: marketing activities that you think will make the largest commercial impact in 2018: 20% content marketing.

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EMail Marketing Report Card EMAIL MARKETING REPORT CARD

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Nov 30, 2017

Over the course of 2017, email marketers enacted various new content strategies and implemented tools to expand their marketing programs and connect with subscribers in an authentic way.

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What is Digital Marketing? WHAT IS DIGITAL MARKETING?

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Nov 29, 2017

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

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Lead Generation via Social Media LEAD GENERATION VIA SOCIAL MEDIA

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Nov 28, 2017

Why is it important to think about how to generate leads on social media? Consider that 90 percent of top decision-makers say they never respond to cold calls. On the other hand, 76 percent of buyers are ready to have a conversation on social media.

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What is your digital marketing strategy for 2018? WHAT IS YOUR DIGITAL MARKETING STRATEGY FOR 2018?

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Nov 27, 2017

The rise of digital marketing has peaked at new heights, but what have the experts predicted for 2018? Take a look at these predicted trends and stay on top of your marketing game in the new year.

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The State of Email Marketing THE STATE OF EMAIL MARKETING

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Nov 22, 2017

Email marketing continues to dominate digital marketing as a top performing channel that can be depended on to deliver results time and time again. But what are marketers biggest email marketing objectives, their most effective tactics, and how do they measure the results? Find out in this insightfu...

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The Road To Modern Marketing THE ROAD TO MODERN MARKETING

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Nov 22, 2017

“The Road to Modern Marketing,” infographic depicts the evolution of the marketer’s role from the 1950s to present day and includes tons of stats to boot.

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Infographic: Social Media Trends 2018 INFOGRAPHIC: SOCIAL MEDIA TRENDS 2018

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Nov 21, 2017

As another rollercoaster of a year inches towards its end, the social media marketing industry prepares to enter another new year and speculation is rife about the foreseeable social media trends 2018.

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CONTENT MARKETING PLATFORMS GUIDE CONTENT MARKETING PLATFORMS GUIDE

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Nov 20, 2017

Content marketing is getting bigger and bigger. 89 percent of B2B marketers use it, and more than half of the B2B marketers who had yet to adopt it stated that they planned to start within the next 12 months. Over in the B2C world, 86 percent of marketers used content marketing and more than half of...

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Multichannel vs Omnichannel Marketing MULTICHANNEL VS OMNICHANNEL MARKETING

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Nov 15, 2017

Looking for the perfect marketing strategy mix? We put together a great infographic on multi-channel marketing and what your integrated marketing agency should be doing for you.

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Email Marketing Predictions EMAIL MARKETING PREDICTIONS

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Nov 13, 2017

According to the US Consumer Device Preference Report, 66% email account holders in the US open and read emails through smartphones. By 2018, this percentage is only going to increase, as more people will start using smartphones on a regular basis. So marketers who want to reach their audience throu...

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The Influence of Instagram THE INFLUENCE OF INSTAGRAM

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Nov 13, 2017

To show just how important Instagram has become in digital media and advertising, the e-commerce software company X-Cart recently published an infographic full of stats and information on “what is costs to reach a massive audience.

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15 Must-Have Instagram Marketing Tools For Rapid Boost 15 MUST-HAVE INSTAGRAM MARKETING TOOLS FOR RAPID BOOST

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Nov 08, 2017

Instagram is one the fastest growing social media networks with 800 million monthly active users in September 2017. Due to the app visual nature, brands can see huge amounts of engagement on Instagram and it’s also valuable social media marketing tool. Presence on Instagram will allow you to c...

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What is digital marketing? WHAT IS DIGITAL MARKETING?

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Nov 06, 2017

Digital marketing embraces many marketing disciplines. From SEO to social media marketing, digital marketing is something you cannot avoid if you want to develop your brand online. This infographic explains what is digital marketing and what it does involved.

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An Overview of Content Marketing AN OVERVIEW OF CONTENT MARKETING

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Nov 05, 2017

To help provide a broader picture of the ins and outs of content, The Online Marketing Institute has put together this infographic, which covers the various types of content, distribution channels, how to optimize the process and the team members and roles generally required.

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B2B Social Media Marketing Today B2B SOCIAL MEDIA MARKETING TODAY

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Nov 03, 2017

As this infographic explores, B2B marketers today participate and succeed in social media marketing right alongside their B2C counterparts. And if you’re interested in learning more about succeeding in B2B social media marketing, be sure to download our free eBook, The B2B Marketer’s Gui...

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The Super Easy 6-Step Email Marketing Funnel Process THE SUPER EASY 6-STEP EMAIL MARKETING FUNNEL PROCESS

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Nov 02, 2017

When it comes to setting up effective email marketing funnel, there’re some steps you can take to put everything into its place.This infographic will discuss about these super easy 6 steps to build your own email marketing funnel.

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How to Make Your Content Marketing Better HOW TO MAKE YOUR CONTENT MARKETING BETTER

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Oct 30, 2017

Content marketing is a great way to get your target audience’s eyeballs on your subject matter. The challenge is to make your content compelling enough to cut through. Our friend, Brian Carter, CEO of The Carter Group, has the content alchemy all worked out for you in this informative and ente...

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