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Facebook Shares Key Ad Tips in New Mobile-First Creative Checklist. FACEBOOK SHARES KEY AD TIPS IN NEW MOBILE-FIRST CREATIVE CHECKLIST.

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Jun 09, 2019

Given that consumers are now spending more time using their mobile devices than they are watching TV, this new set of mobile-first creative tips from Facebook is particularly timely, and will no doubt provide some additional considerations for your u...

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50 Types of Social Media Posts to Keep Your Followers Interested 50 TYPES OF SOCIAL MEDIA POSTS TO KEEP YOUR FOLLOWERS INTERESTED

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Jun 03, 2019

Are you looking for new ideas to spark engagement with your social media posts? Want to create a social media content schedule to keep your followers interested? Digital strategist and advisor Angie Gensler shares some of her top social media post id...

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11 On-Site SEO Issues and Errors You Must Avoid in 2019 11 ON-SITE SEO ISSUES AND ERRORS YOU MUST AVOID IN 2019

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May 31, 2019

Are you looking to improve the search engine rankings of your web pages? A key element holding your performance back could be on-site SEO issues, which can easily be improved - if you know what you're looking for. The team from SEMrush share a li...

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21 Rules of Content Marketing that You Can 21 RULES OF CONTENT MARKETING THAT YOU CAN'T AFFORD TO BREAK

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May 30, 2019

Are you new to the world of content marketing? Want to know the content marketing rules your business should abide by? The team from KAYAK Online Marketing share their content marketing rules in this infographic.

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The Complete Facebook Image Sizes and Dimensions Cheat Sheet THE COMPLETE FACEBOOK IMAGE SIZES AND DIMENSIONS CHEAT SHEET

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May 29, 2019

With so much competition for attention in social media feeds, you need to ensure that you're doing all you can to make your presence stand out, and grab attention. One key way to do that is by adhering to the latest image guidelines and requireme...

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The 2019 State of Content Marketing THE 2019 STATE OF CONTENT MARKETING

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May 26, 2019

Are you considering where to invest your marketing budget this year? Want to know how your content strategy measures up against other brands? The team from Zazzle Media share the stats you need to know from their recent survey in this infographic.

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13 Social Media Do 13 SOCIAL MEDIA DO'S AND DON'TS FOR A SUCCESSFUL ONLINE MARKETING STRATEGY

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May 24, 2019

Are you just getting started with a social media strategy for your business? Want to know the social media dos and don’ts you need to follow to maximize your performance? The team from Web Strategy Plus share their key social media marketing ti...

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10 Leading Fashion Brands Rocking it on Instagram 10 LEADING FASHION BRANDS ROCKING IT ON INSTAGRAM

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May 23, 2019

Finding a new catwalk, fashion brands are strutting their stuff on Instagram with gusto.
The Talkwalker team recently scrutinized 27 luxury brands, and compared their various Instagram marketing strategies.If your brand is 'Instagrammable&...

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The Influencer Marketing Statistics You Need to Know THE INFLUENCER MARKETING STATISTICS YOU NEED TO KNOW

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May 22, 2019

As influencer marketing evolves, it seems that there's a new survey or report released every other week, highlighting the various best practices to locate, reach out and connect with relevant digital identities  and why you need to do so. It...

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Social Media Basics: The Correct Image Sizes, Dimensions and File Types to Use SOCIAL MEDIA BASICS: THE CORRECT IMAGE SIZES, DIMENSIONS AND FILE TYPES TO USE

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May 22, 2019

Are you looking for ways to optimize your social media presence? Want to know the correct image sizes and dimensions you should use?The team from Statusbrew share their guide to social media images in this infographic.They provide an essential overvi...

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Should You Partner with Instagram or YouTube Influencers to Promote Your Brand? SHOULD YOU PARTNER WITH INSTAGRAM OR YOUTUBE INFLUENCERS TO PROMOTE YOUR BRAND?

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May 22, 2019

Influencer marketing can yield significant results, particularly on visual-focused platforms like YouTube and Instagram.Both platforms offer major potential. There are various ways you can leverage Instagram, including posts, Stories, live videos, ev...

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Social Media and its Impacts on Democracy SOCIAL MEDIA AND ITS IMPACTS ON DEMOCRACY

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May 21, 2019

It's both impossible to deny, and impossible to measure, the impact that social media platforms are now having on our democratic process.With an increasing number of people now getting at least some of their daily news and information online, the...

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40+ Stats Which Underline the Growth and Importance of Video Content 40+ STATS WHICH UNDERLINE THE GROWTH AND IMPORTANCE OF VIDEO CONTENT

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May 21, 2019

As you've no doubt read, video is currently the best performing digital content type, on pretty much every social and digital platform.Video drives more consumer response, guides purchase behavior, and can more effectively stop your audience from...

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18 Magical Marketing Words and Phrases for an Irresistible Online Strategy 18 MAGICAL MARKETING WORDS AND PHRASES FOR AN IRRESISTIBLE ONLINE STRATEGY

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May 21, 2019

Looking for new ways to improve the effectiveness of your online marketing strategy? Your overall brand messaging is important - but it can also come down to the specific words you use, with certain terms and phrases shown to improve audience respons...

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7 Video Trends That Will Dominate in 2019 and Beyond 7 VIDEO TRENDS THAT WILL DOMINATE IN 2019 AND BEYOND

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May 19, 2019

No doubt you're aware that video is the best performing digital content type, and that you should, if possible, be looking to add video into your social media marketing strategy. But what types of video content should you be creating - and which ...

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LinkedIn Publishes New Guide on What to Post on the Platform LINKEDIN PUBLISHES NEW GUIDE ON WHAT TO POST ON THE PLATFORM

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May 17, 2019

According to parent company Microsoft, LinkedIn is currently seeing record levels of engagement - up 24% year-over-year - with more and more users coming to the platform to discover relevant content, and engage with colleagues and peers. Given that g...

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100+ Social Media Stats to Help You Choose the Right Platform for Your Business 100+ SOCIAL MEDIA STATS TO HELP YOU CHOOSE THE RIGHT PLATFORM FOR YOUR BUSINESS

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May 17, 2019

Are you trying to decide which social media platforms are right for your business? Want to know where to dedicate your social media marketing budget?The team from Sprout Social share the stats you need to know in this infographic. Based on Pew Resear...

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Chatbots are the Future of Digital Marketing CHATBOTS ARE THE FUTURE OF DIGITAL MARKETING

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May 16, 2019

Since 2014, people have been using chat apps more than they have social media tools. On Facebook Messenger alone, more than eight billion messages are sent around the world daily, and the Messenger marketing platform is responsible for millions of me...

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How to Choose a Body Font to Match Your Brand HOW TO CHOOSE A BODY FONT TO MATCH YOUR BRAND

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May 13, 2019

Choosing the right font for your marketing material is important for setting the right tone. You want your font to match the personality of your brand.In this infographic, Venngage shares the personalities of some of the most common fonts.

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The Videos Your Customers Want to See on Social Media THE VIDEOS YOUR CUSTOMERS WANT TO SEE ON SOCIAL MEDIA

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May 12, 2019

Across various social platforms, video is consumers’ 1 favorite type of content. And, with good reason. When done right, video marketing can increase sales, reach new customers, and boost brand recognition and visibility. But, sharing the same ...

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How to Create a Buyer Persona for Your Business HOW TO CREATE A BUYER PERSONA FOR YOUR BUSINESS

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May 10, 2019

The first step to any marketing strategy is creating your buyer personas. Thankfully, Domain.me put together this infographic on "How to Create a Buyer Persona for Your Business" to serve as a guide for marketers in the first stage of devel...

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How to Write Powerful Headlines for Your Online Content HOW TO WRITE POWERFUL HEADLINES FOR YOUR ONLINE CONTENT

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May 10, 2019

David Ogilvy famously wrote, “On the average, five times as many people read the headlines as read the body copy.”He wrote that in 1983 and was referring to print advertising. Ogilvy loosely attributed the statement to various research en...

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Acronyms for the Social Media Marketer ACRONYMS FOR THE SOCIAL MEDIA MARKETER

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May 08, 2019

Marketing jargon is a language of its own. The acronyms we use every day are a quick way for us to refer to a tool, a measurement, a marketing method and so forth. It's important to know what all of these terms mean so you can converse with your ...

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2019 Social Media Keyboard Shortcuts 2019 SOCIAL MEDIA KEYBOARD SHORTCUTS

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May 08, 2019

Looking for simple ways to improve your social media marketing? Want to spend less time doing your every-day social media tasks to free up time for creating better content?

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The Anatomy of the Perfect Small Business Instagram Profile THE ANATOMY OF THE PERFECT SMALL BUSINESS INSTAGRAM PROFILE

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May 07, 2019

Are you just getting started with an Instagram marketing strategy for your business? Want to craft the perfect Instagram profile users will want to follow and engage with? Fundera share their guide to creating the perfect Instagram business profile i...

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You Didn YOU DIDN'T KNOW ABOUT CONTENT ON LINKEDIN

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May 03, 2019

In its recent quarterly update, Microsoft, the parent company of LinkedIn, reported that the professional social network continues to see 'record levels of engagement', with on-platform sessions growing by 24%.LinkedIn engagement has been on ...

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7 Inbound Marketing Techniques for a Successful Lead Generation Campaign 7 INBOUND MARKETING TECHNIQUES FOR A SUCCESSFUL LEAD GENERATION CAMPAIGN

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May 03, 2019

Are you looking for ways to generate more qualified sales leads for your business? Want to implement an inbound marketing campaign with a generous return on investment?
The team from Orbit Media Studios share their key components of a successf...

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Facebook Publishes New Data on How Users Refer to its Apps for Food-Related Purchases FACEBOOK PUBLISHES NEW DATA ON HOW USERS REFER TO ITS APPS FOR FOOD-RELATED PURCHASES

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May 03, 2019

Facebook has published a new research report which looks at the increasing role that social platforms - and Facebook and Instagram in particular - are playing in the discovery process for food-related content, including recipes, new products, restaur...

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Trends that are shaping the social media landscape TRENDS THAT ARE SHAPING THE SOCIAL MEDIA LANDSCAPE

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Apr 26, 2019

To thrive in the social media ecosystem, you must stay ahead of the tactics that are dominating the digital realm. Online channels are fickle beasts and continually introduce updates, as well as changes to their algorithms, which makes it difficult t...

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47 Content Ideas to Help Drive More Traffic to Your Website 47 CONTENT IDEAS TO HELP DRIVE MORE TRAFFIC TO YOUR WEBSITE

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Apr 18, 2019

Are you struggling to create engaging content for your business blog? Do you need some blog content ideas that’ll help generate more traffic to your website? The team from Make a Website Hub share their blog content ideas in this infographic.

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Video Marketing: Top 10 Video Content Ideas for Small Businesses VIDEO MARKETING: TOP 10 VIDEO CONTENT IDEAS FOR SMALL BUSINESSES

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Apr 18, 2019

It is crucial for small businesses to start creating and incorporating video as part of their content marketing strategy. It has been said that 74% of all internet traffic will be video by 2017. Now I don’t know if it will be that high, but eve...

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Top Twitter Content Marketing Trends in 2019 TOP TWITTER CONTENT MARKETING TRENDS IN 2019

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Apr 17, 2019

To keep up with the latest content marketing trends, marketers need to know what is being talked about in their industry. Social networks are a very effective channel for sharing information and discussing buzz between professionals in any field, inc...

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Facebook Releases New Guide on Creating More Effective Stories FACEBOOK RELEASES NEW GUIDE ON CREATING MORE EFFECTIVE STORIES

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Apr 16, 2019

Whether you like them or not, Stories are on the rise, and have grown to become a key social media content option.The usage figures tell the (ahem) story - Facebook alone now sees more than 1.25 billion people using the Stories options across its fam...

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7 Landing Page Best Practices for a More Effective Digital Marketing Strategy 7 LANDING PAGE BEST PRACTICES FOR A MORE EFFECTIVE DIGITAL MARKETING STRATEGY

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Apr 16, 2019

Are you looking for ways to increase your digital marketing conversions? Would you like your website landing pages to convince more visitors to sign up with you?
The team from Brafton share their landing page best practices in this infographic...

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The Digital Marketer’s Bucket List THE DIGITAL MARKETER’S BUCKET LIST

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Apr 05, 2019

The sheer number of platforms available to digital marketers today can be intimidating, whether you’re an experienced pro or just beginning your career. That’s why we’ve rounded up a list of marketing musts that should be on every d...

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7 Social Media Marketing Trends in 2019 You Need to Prepare For 7 SOCIAL MEDIA MARKETING TRENDS IN 2019 YOU NEED TO PREPARE FOR

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Apr 05, 2019

Year after year, more and more people are joining social media networks to interact not only with their families and friends but also with the brands they love and follow all remotely and in real-time. For forward-thinking businesses, this digital ag...

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13 Things Content Marketers Should Know About Email Marketing 13 THINGS CONTENT MARKETERS SHOULD KNOW ABOUT EMAIL MARKETING

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Apr 01, 2019

As a content marketer, your top challenge is figuring out how to get relevant content in front of the right people and email marketing is one of the top marketing channels for increasing content engagement. This infographic offers up the latest best ...

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The Easy A-to-Z Guide to Writing Great Headlines THE EASY A-TO-Z GUIDE TO WRITING GREAT HEADLINES

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Mar 27, 2019

As a content marketer, you win the battle for engagement by making your headlines irresistible. Let’s make our way through the alphabet and spell out 26 nuggets bound to help you improve your headline-writing chops.

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The Top 7 Digital Marketing Trends that Business Owners Should Follow THE TOP 7 DIGITAL MARKETING TRENDS THAT BUSINESS OWNERS SHOULD FOLLOW

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Mar 26, 2019

This infographic from Serpwatch outlines a range of key stats and trend data points across all of the main digital marketing platforms, with breakdowns specific to each, in order to help guide your strategy.Worth noting, however, that the data is gen...

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52 Amazing Blog Post Ideas That Your Readers Won 52 AMAZING BLOG POST IDEAS THAT YOUR READERS WON'T BE ABLE TO RESIST

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Mar 25, 2019

Are you looking for blog post ideas to share with your visitors and followers? Want to add more variety to your blog to avoid boring your readers?The team from Scoop Industries share their blog post ideas in this infographic.

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The Importance of Emotional Marketing and Connecting with Your Audience THE IMPORTANCE OF EMOTIONAL MARKETING AND CONNECTING WITH YOUR AUDIENCE

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Mar 22, 2019

As various studies have shown, triggering emotional response is the best way to get people to pay attention, and to motivate them to take action as a result of reading your content. This is even more relevant in the age of social platform algorithms ...

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13 Points for Disinformation Detection 13 POINTS FOR DISINFORMATION DETECTION

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Mar 21, 2019

As social networks have increasingly become vehicles for the spread of misinformation and fake news, one thing has become abundantly clear - digital literacy is a problem, and a great many people don't know how to verify the sources of such mater...

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11 Principles to Improve Your Social Media Images 11 PRINCIPLES TO IMPROVE YOUR SOCIAL MEDIA IMAGES

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Mar 19, 2019

Are you looking for ways to make your social media images more appealing? Do you want to improve your social media design skills? Buffer share 11 design principles to apply to your social media images in this infographic.

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3 Keys to Designing Killer Social Media Content 3 KEYS TO DESIGNING KILLER SOCIAL MEDIA CONTENT

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Mar 18, 2019

Designing social media content that both works for your brand and is visually appealing can be a challenge, especially if you're running on a limited budget and/or don't have any background in visual design.During our most recent #SMTLive Twi...

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What Videos do Your Customers Want to See on Social Media? WHAT VIDEOS DO YOUR CUSTOMERS WANT TO SEE ON SOCIAL MEDIA?

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Mar 14, 2019

As you may have read, video has become the preferred form of content that consumers want to see from brands on social. But not all video is created equal - consumers also have different expectations for video, across different platforms.

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6 Blog Design Mistakes Ruining Your Content Marketing Strategy 6 BLOG DESIGN MISTAKES RUINING YOUR CONTENT MARKETING STRATEGY

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Mar 12, 2019

Are you looking for ways to improve the design of your blog? Want to identify any blog design errors that could be costing you readers?The team from Brafton share some key blog design mistakes to avoid in this infographic. Here’s a quick summar...

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8 Landing Page Mistakes to Avoid at All Costs 8 LANDING PAGE MISTAKES TO AVOID AT ALL COSTS

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Mar 06, 2019

Are you just getting started with a pay-per-click ad campaign for your business? Need help creating landing pages that convert paid traffic into leads and sales? The team from Red Website Design share eight landing page mistakes to avoid in this info...

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The Digital Marketing Stats You Need to Know THE DIGITAL MARKETING STATS YOU NEED TO KNOW

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Mar 06, 2019

With more than 80% of shoppers doing research online before investing in a product or service, it’s obvious as advertisers we must be there every step of the way. This includes showing up as soon as they start their initial search, creating awa...

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Social Media Calls to Action: 19 Words & Phrases to Generate More Engagement SOCIAL MEDIA CALLS TO ACTION: 19 WORDS & PHRASES TO GENERATE MORE ENGAGEMENT

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Mar 03, 2019

Are you looking for ways to generate more engagement on social media? Want to encourage your social media followers to take action on your posts?The team from Dog-Eared Social share their social media calls to action in this simple infographic.

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Facebook Ads Vs. Google Ads FACEBOOK ADS VS. GOOGLE ADS

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Feb 27, 2019

This article is for any marketer, business owner, freelancer or anyone else who's interested in digital marketing and maximizing their return on ad spend (ROAS). Both platforms can generate 1000's of sales and leads for your business, but one...

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Statistics to Factor into Your 2019 eCommerce Marketing Strategy STATISTICS TO FACTOR INTO YOUR 2019 ECOMMERCE MARKETING STRATEGY

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Feb 26, 2019

With online shopping and product discovery constantly evolving, it can be difficult to stay on top of the latest shifts and trends of note in order to maximize your website and outreach processes.To help with this, the team at Hosting Facts have coll...

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8 Stats Which Highlight the Need for More Graphic Content 8 STATS WHICH HIGHLIGHT THE NEED FOR MORE GRAPHIC CONTENT

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Feb 26, 2019

It’s content marketing 101 - include relevant images in your content and with your social media posts. But this is far more than just a best practice. These days, graphic content is essential to all brands that are trying to tell their story.

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12 Local SEO Stats Every Business Owner and Marketer Should Know in 2019 12 LOCAL SEO STATS EVERY BUSINESS OWNER AND MARKETER SHOULD KNOW IN 2019

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Feb 26, 2019

Are you looking for ways to generate more website queries for your business? Want to better understand local SEO, and how it can benefit your company?

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15 Essential Digital Marketing Tools for an Internet Marketer 15 ESSENTIAL DIGITAL MARKETING TOOLS FOR AN INTERNET MARKETER

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Feb 25, 2019

Digital marketing is no longer a nice to have strategy in this day and age. It is now a must have. If you are not present digitally then you are losing out on tons of opportunity. And just being present digitally on a web site is not going to get you...

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5 Tips to Improve Your Visual Content Efforts 5 TIPS TO IMPROVE YOUR VISUAL CONTENT EFFORTS

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Feb 24, 2019

Graphic content is essential to a great digital marketing mix. The fact is, some types of information are just easier to consume in graphic format. The visual shift has been present in digital marketing for some time, and while brands have been worki...

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A Complete Guide to Using Infographics for Lead Generation A COMPLETE GUIDE TO USING INFOGRAPHICS FOR LEAD GENERATION

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Feb 22, 2019

The visual nature of infographics lends itself to fast-moving social feeds - elements can be clipped out and used as teasers, complex information can be condensed into more engaging, shareable formats and stats and tips and be included within a singl...

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How Artificial Intelligence is reshaping email marketing HOW ARTIFICIAL INTELLIGENCE IS RESHAPING EMAIL MARKETING

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Feb 21, 2019

Sending emails has been an integral part of digital marketing for its direct approach and cost-effective methodology. You’ve probably had your first taste of artificial intelligence from science fiction films that depict robots gaining sentienc...

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THE ULTIMATE LIST OF MARKETING SPEND STATISTICS FOR 2019 THE ULTIMATE LIST OF MARKETING SPEND STATISTICS FOR 2019

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Feb 20, 2019

Marketing spend has flattened out over the past two years, but budget allocations for digital channels are taking up a bigger piece of the pie. Many CMOs are using their budgets to make bigger investments in technology, especially analytics. To bette...

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Bridging the Digital Marketing Divide BRIDGING THE DIGITAL MARKETING DIVIDE

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Feb 20, 2019

Marketing technology has the potential to help marketers achieve great things, but as MarTech stacks grow, often so too does the divide between having marketing technology and driving results with it. We call this the digital marketing divide.

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Making the Most of YouTube: Driving Business Through Video Advertising MAKING THE MOST OF YOUTUBE: DRIVING BUSINESS THROUGH VIDEO ADVERTISING

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Feb 15, 2019

Looking to create a great promo video for your business? Discover how to make a video advertisement that's in line with your video marketing strategy.

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40 Major SEO Mistakes You Must Avoid in 2019 40 MAJOR SEO MISTAKES YOU MUST AVOID IN 2019

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Feb 14, 2019

Are you struggling to get your website to rank on the first page of Google? Want to see if you’re making any SEO mistakes that could be holding your website back?The team from SEMrush share their key SEO mistakes to avoid in this infographic. T...

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21 Instagram Facts That All eCommerce Businesses Should Know 21 INSTAGRAM FACTS THAT ALL ECOMMERCE BUSINESSES SHOULD KNOW

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Feb 11, 2019

Are you looking for ways to increase sales through your eCommerce website? Have you considered how Instagram could be utilized to assist your growth strategy?

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9 Digital Marketing Trends and Martech Shaping 2019 and Beyond 9 DIGITAL MARKETING TRENDS AND MARTECH SHAPING 2019 AND BEYOND

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Feb 07, 2019

These 9 trends will dominate events and technology in 2019, and probably beyond. Brands as media companies. More than $580 million has been spent on YouTube in branded media campaigns since 2017. AI for customer acquisition and retention. AI is resha...

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Why It Is Important To Pay Attention To Local Search Marketing WHY IT IS IMPORTANT TO PAY ATTENTION TO LOCAL SEARCH MARKETING

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Feb 07, 2019

Do you own a business that thrives on local business? If you do, you have probably known by now that local search marketing is very critical. According to Go-gulf, a whopping 76% of online users search for local business while 46% of all Google searc...

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Digital Channel Trends in 2019 – Which Delivers the Highest ROI? DIGITAL CHANNEL TRENDS IN 2019 – WHICH DELIVERS THE HIGHEST ROI?

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Feb 07, 2019

Considering how digital platforms have forever changed the way companies reach and interact with their target audience and promote their business, it is just safe to assume that no business with the goal of expanding their operations would avoid thes...

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Snapchat Releases Latest Update of Trending Topics on the Platform SNAPCHAT RELEASES LATEST UPDATE OF TRENDING TOPICS ON THE PLATFORM

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Feb 05, 2019

Snapchat has released the latest version of its 'Snap Chatter' monthly report, which highlights all the key topics and trends that are seeing significant increases in mention volume among the app's users. And given Snapchat's populari...

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19 Marketing Predictions That Will Affect Your Business in 2019 19 MARKETING PREDICTIONS THAT WILL AFFECT YOUR BUSINESS IN 2019

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Feb 01, 2019

Are you wondering what the future holds for the way you market your business? Want to know what the experts predict for the year ahead?

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Google GOOGLE'S BIGGEST SEARCH ALGORITHM UPDATES OF 2018

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Jan 31, 2019

Google is always updating its search algorithm, adding in more qualifiers and revisions to ensure it provides the best, most relevant results, based on website authority, internet usage trends, and much more. And if you're looking to maximize you...

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5 Tools for a More Effective Content Marketing Strategy 5 TOOLS FOR A MORE EFFECTIVE CONTENT MARKETING STRATEGY

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Jan 29, 2019

Are you looking for ways to improve your content marketing strategy? Want to know how effective content analysis can make your strategy more effective - and how you can use the right tools to guide your approach?

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7 Digital Marketing Trends That Will Rule 2019 7 DIGITAL MARKETING TRENDS THAT WILL RULE 2019

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Jan 28, 2019

As we near the end of the first month of the new year, you've no doubt read through a range of predictions and analysis posts mapping out the probable digital marketing road ahead. Complementing these is this new report from the team at Venngage,...

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Hottest B2C Content Marketing Trends in 2019 HOTTEST B2C CONTENT MARKETING TRENDS IN 2019

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Jan 25, 2019

Considering how most consumers are online nowadays, it is no wonder why more and more B2C companies are leveraging digital marketing in their business. From website blogging and SEO to social media marketing and email lead generation, a plethora of s...

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Digital Marketer 2018 Year in Review DIGITAL MARKETER 2018 YEAR IN REVIEW

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Jan 24, 2019

One of the best ways to continue growing is to reflect on all you’ve accomplished in the past. So, the DigitalMarketer team took a look back at 2018 and rounded up our best achievements of the year.This was DigitalMarketer’s best year yet...

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Digital Marketing Trends to Watch Out for 2019 DIGITAL MARKETING TRENDS TO WATCH OUT FOR 2019

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Jan 22, 2019

From websites and native advertising networks to mobile messaging apps and social media platforms, it is without a doubt that the digital marketing landscape has grown diverse and touched new pinnacles of modernity. And now that new year has arrived,...

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Digital Marketing Trends to Watch Out for 2019 [Infographic] DIGITAL MARKETING TRENDS TO WATCH OUT FOR 2019 [INFOGRAPHIC]

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Jan 22, 2019

From websites and native advertising networks to mobile messaging apps and social media platforms, it is without a doubt that the digital marketing landscape has grown diverse and touched new pinnacles of modernity. And now that new year has arrived,...

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Local Digital Ad Spend Expected to Sour [Infographic] LOCAL DIGITAL AD SPEND EXPECTED TO SOUR [INFOGRAPHIC]

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Jan 20, 2019

Following the surge in internet penetration as well as the growing popularity of digital platform, digital advertising is one of the most critical forms of advertising today. According to InvespCro, digital ad spending will grow from $60.7 million to...

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Where is Video Marketing Going in 2019 and Beyond? WHERE IS VIDEO MARKETING GOING IN 2019 AND BEYOND?

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Jan 20, 2019

How often do you come across an article claiming to reveal  the hottest new marketing trend?For me, it’s almost a weekly occurrence, and if you’re like me, you’ve probably become much more skeptical and weary when it comes to d...

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Hottest B2B Content Marketing Trends in 2019 (Infographic) HOTTEST B2B CONTENT MARKETING TRENDS IN 2019 (INFOGRAPHIC)

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Jan 18, 2019

Another year has gone by, and the world of digital marketing has changed and grown as quickly and diverse as ever.From the rise of interactive chatbots in social messaging platforms and the rapid advancements being made in visual search, to the incre...

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Digital Marketing Trends to Watch Out For in 2019 (Infographic) DIGITAL MARKETING TRENDS TO WATCH OUT FOR IN 2019 (INFOGRAPHIC)

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Jan 18, 2019

Another year has gone by, and the world of digital marketing has changed and grown as quickly and diverse as ever.From the rise of interactive chatbots in social messaging platforms and the rapid advancements being made in visual search, to the incre...

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The Impact of Accelerated Mobile Pages (AMP) on Digital Marketing THE IMPACT OF ACCELERATED MOBILE PAGES (AMP) ON DIGITAL MARKETING

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Jan 17, 2019

Now is the perfect time to jump on the AMP bandwagon and bid farewell to non-optimized, slow and clunky websites. Speeding up your web pages is key to delivering a better user experience, and achieving a higher mobile ranking. Accelerated Mobile Page...

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Email Marketing Campaigns The Ins and Outs EMAIL MARKETING CAMPAIGNS THE INS AND OUTS

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Jan 17, 2019

According to Statista, consumers look at their phone more than 150 times a day, on average. But if you’re not checking email constantly, you’re probably barely checking at all — the biggest group (39%) was people who check their ema...

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Mobile Search is Going to Be Huge in 2019 MOBILE SEARCH IS GOING TO BE HUGE IN 2019

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Jan 16, 2019

Mobile search has officially overtake desktop search. According to Go-Gulf, 57% of US organic traffic comes from mobile. Moreover, mobile devices now account for over 53% of paid search clicks and the estimated US mobile spending is expected to hit $...

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What Marketers Say vs What They Do WHAT MARKETERS SAY VS WHAT THEY DO

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Jan 15, 2019

5% of marketers say that they contemplate how their videos will appear on mobile yet only 26% are optimizing for mobile by creating a square or vertical videos. Marketers rated  showcasing personality and connecting with customers as the top rea...

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40+ Video Marketing Statistics for 2019 40+ VIDEO MARKETING STATISTICS FOR 2019

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Jan 14, 2019

Yes, you've heard it before - a video is key to optimal social media marketing. Mark Zuckerberg's been saying it for years, and the stats reflect this shift. If you've not considered adding video into your overall digital strategy, you...

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8 Types of Social Media Posts that Your Business Should Avoid 8 TYPES OF SOCIAL MEDIA POSTS THAT YOUR BUSINESS SHOULD AVOID

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Jan 13, 2019

Are you looking for ways to improve your social media strategy in 2019? In order to maximize your performance, a key is obviously to avoid posting content that will make people unfollow you - but in order to that, you need to know what types of posts...

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13 Video Marketing Statistics to Know for 2019 13 VIDEO MARKETING STATISTICS TO KNOW FOR 2019

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Jan 11, 2019

As you've no doubt heard and read, video content is the best performing content type on social, and can help to increase brand awareness, interest and conversions. Not everyone feels comfortable creating video content, not everyone has the capaci...

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Ways to Use Google Analytics in Your Content Ideation WAYS TO USE GOOGLE ANALYTICS IN YOUR CONTENT IDEATION

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Jan 09, 2019

Content ideation, i.e. the process of coming up with great content ideas that will be helpful and interesting for the target audience, is one of the most difficult and time-consuming steps in the content marketing process. In fact, a recent study by ...

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LinkedIn Pages Best Practices for 2019 LINKEDIN PAGES BEST PRACTICES FOR 2019

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Jan 08, 2019

It may well be worth the effort - the professional social network is closing in on 600 million members, and is seeing 'record levels of engagement'. Once considered a complimentary social network, or a virtual resume database, the platform is...

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A 23 Step Social Media Marketing Checklist for 2019 A 23 STEP SOCIAL MEDIA MARKETING CHECKLIST FOR 2019

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Jan 04, 2019

Are you just getting started with a social media plan for your business? Need a checklist to help you implement your social media marketing strategy? Last year, the team from SEMrush published a helpful checklist for effective social media management...

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A Comparison of Google and Facebook A COMPARISON OF GOOGLE AND FACEBOOK'S AD AUCTION PLATFORMS

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Jan 04, 2019

Both Google and Facebook use an auction system to determine where your ads are shown and understanding how those auction processes work can play a big part in generating more exposure for your promotions. But both are different, despite seeming large...

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14 Visual Content Marketing Statistics to Know for 2019 14 VISUAL CONTENT MARKETING STATISTICS TO KNOW FOR 2019

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Jan 03, 2019

With social media trends leaning towards increasingly visual shifts - like Stories and AR tools, for example - the importance of utilizing effective visual elements continues to rise. If you want your content to stand out, you need to include effecti...

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Email Marketing Statistics That Prove It’s Still An Effective Marketing Strategy EMAIL MARKETING STATISTICS THAT PROVE IT’S STILL AN EFFECTIVE MARKETING STRATEGY

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Dec 28, 2018

The digital marketing landscape has significantly evolved for the past recent years, with new and more advanced platforms, tools, and strategies being introduced for different marketing objectives and agendas year by year. However, these rapid advanc...

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A Starter A STARTER'S GUIDE TO PROVIDING AN EFFICIENT SOCIAL MEDIA CUSTOMER SUPPORT

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Dec 21, 2018

As social media has evolved, it's become a key connective device, enabling us to stay in touch with friends and family at all times, and across many time zones. That capacity has also made the medium an increasingly important communications tool ...

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How to Use Augmented Reality to Revolutionize Your Marketing Strategy HOW TO USE AUGMENTED REALITY TO REVOLUTIONIZE YOUR MARKETING STRATEGY

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Dec 20, 2018

Are you looking for ways to improve your marketing strategy? Have you considered how Augmented Reality (AR) can help your business stand out from the competition? The team from Clever Tap share their guide to implementing AR into your marketing mix i...

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15 Reasons Why Local SEO is More Important Than Ever 15 REASONS WHY LOCAL SEO IS MORE IMPORTANT THAN EVER

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Dec 19, 2018

While social media platforms are seeing more and more use, and for an ever-increasing range of different purposes, local SEO remains key to maximizing the performance of a great many businesses.

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2019 Marketing Predictions 2019 MARKETING PREDICTIONS

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Dec 19, 2018

We say it every year, but where has 2018 gone?! We can’t believe we’re already so close to finishing our Christmas advent calendar! As a result, we think it’s about time to start considering our 2019 marketing predictions. 2018 has ...

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2019 Predictions & Trends for Fearless Marketers 2019 PREDICTIONS & TRENDS FOR FEARLESS MARKETERS

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Dec 19, 2018

Around the office, the last quarter of the year is one filled with hope, planning, and pressure—pressure to deliver on your goals, set new ones, and finish the year strong. It’s a time when everyone at Marketo likes to reflect on what we&...

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The Importance of Great Content in SEO THE IMPORTANCE OF GREAT CONTENT IN SEO

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Dec 17, 2018

Many marketers consider SEO and content marketing to be completely different strategies, however contrary to this belief, SEO and content marketing are very much interconnected and complement each other. Without high-quality content, you can't re...

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Instagram INSTAGRAM'S YEAR IN REVIEW

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Dec 14, 2018

Instagram has released its listing of top trends for 2018, but rather than taking the traditional route of sharing the most used hashtags, emoji, and other user stats, the platform has chosen to focus on specific elements, including the most popular ...

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12 Social Media Trends That Will Impact Your Business in 2019 12 SOCIAL MEDIA TRENDS THAT WILL IMPACT YOUR BUSINESS IN 2019

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Dec 12, 2018

Is your business prepared for a new era of social media? Want to know the social media trends that will impact your business over the next year? Talkwalker shares 12 social media trends you need to prepare for in this infographic.

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5 Actionable Steps to Create an Effective Social Media Marketing Strategy 5 ACTIONABLE STEPS TO CREATE AN EFFECTIVE SOCIAL MEDIA MARKETING STRATEGY

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Dec 10, 2018

For the past recent years, the rapid increase of mobile users and massive advances in data connectivity technology has solidified social media as the new platform for marketing. While traditional platforms remain vital for some business, social media...

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27 Google Chrome Extensions to Make You More Productive 27 GOOGLE CHROME EXTENSIONS TO MAKE YOU MORE PRODUCTIVE

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Dec 07, 2018

The right Google Chrome extensions can have a big impact on your productivity, helping to better manage your browsing, your planning, your creative efforts and more. But how do you find the best extensions suited to what you need? That's where th...

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Do You LinkedIn Local? DO YOU LINKEDIN LOCAL?

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Dec 06, 2018

What does your LinkedIn profile say about you? Probably the usual things like what school you went to, your work history, promotions, professional interests, and maybe a shared link to an industry think-piece every once in a while. For the sake of pr...

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Best Practices for a More Effective Content Marketing Strategy BEST PRACTICES FOR A MORE EFFECTIVE CONTENT MARKETING STRATEGY

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Dec 03, 2018

Are you looking for ways to improve your content marketing strategy? Want to utilize infographics to drive traffic to your website or blog? The team from Brafton share eight infographic best practices you should follow in this infographic.

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22 Benefits of Social Media for Business 22 BENEFITS OF SOCIAL MEDIA FOR BUSINESS

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Dec 02, 2018

Are you looking for ways to expand your small business over the next 12 months? Want to better understand the benefits of social media for your business? The team from Red Website Design share 22 benefits of social media for business in this infograp...

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A Beginners Guide to Instagram Marketing for Small Businesses A BEGINNERS GUIDE TO INSTAGRAM MARKETING FOR SMALL BUSINESSES

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Nov 30, 2018

Are you just getting started with Instagram for business? Need help implementing your Instagram marketing plan of action? The team from Quill share their beginners guide to Instagram marketing in this infographic.

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How Digital Has Transformed the Creative Landscape HOW DIGITAL HAS TRANSFORMED THE CREATIVE LANDSCAPE

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Nov 30, 2018

Digital platforms have changed the way we interact, the way we communicate, and subsequently, the way businesses can reach us. That's lead to a significant shift in creative elements - how visuals are used, what visual is used, where, etc.

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A Small Business Guide to YouTube Marketing A SMALL BUSINESS GUIDE TO YOUTUBE MARKETING

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Nov 30, 2018

Is YouTube part of your digital marketing plan for 2019? Given the popularity of video content, it likely should be - YouTube has more than 1.8 billion monthly active users, and remains the online video leader, despite rising challenges from Facebook...

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12 Expert Social Media Predictions for 2019 12 EXPERT SOCIAL MEDIA PREDICTIONS FOR 2019

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Nov 29, 2018

We asked 23 experts for their predictions for the next year, including upcoming trends, shifts, and other digital marketing-related insights to help you with your future planning.  Based on responses from some of the biggest names in social medi...

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8 Social Media Tactics to Help Your Business Dominate in 2019 8 SOCIAL MEDIA TACTICS TO HELP YOUR BUSINESS DOMINATE IN 2019

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Nov 28, 2018

Are you considering your social media plan of action for 2019? Want to know the tactics that will help you stand out on social over the next 12 months? The team from Red Website Design share eight social media tactics you should try in this infograph...

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How to Use Snapchat for Business in 2019 HOW TO USE SNAPCHAT FOR BUSINESS IN 2019

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Nov 27, 2018

The formerly ephemeral content app hasn't had the best 2018, going by the headlines, but there is still a lot for marketers to like about the app, particularly given its popularity with younger users. And the platform is evolving - more recently,...

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7 Pinterest Marketing Mistakes You Should Avoid 7 PINTEREST MARKETING MISTAKES YOU SHOULD AVOID

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Nov 27, 2018

Are you looking for ways to improve your Pinterest strategy? Want to rectify any mistakes in your Pinterest marketing efforts? Branex shares seven Pinterest marketing mistakes to avoid in this infographic.

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9 Fantastic Real Estate Social Media Marketing Statistics 9 FANTASTIC REAL ESTATE SOCIAL MEDIA MARKETING STATISTICS

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Nov 25, 2018

Social media has become an essential tool for businesses and entrepreneurs to compete and succeed in the marketplace. The real estate industry has demonstrated a surge in learning and applying social media resources at a relatively high level. When p...

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The Past, Present and Future of SEO THE PAST, PRESENT AND FUTURE OF SEO

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Nov 21, 2018

While it still feels very modern, SEO has actually been in practice, in some capacity, for the past 27 years. A lot has obviously changed in that time, but ever since the first website went live, SEO has been a key element of digital marketing. The p...

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Ways to Track Influencer Marketing ROI WAYS TO TRACK INFLUENCER MARKETING ROI

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Nov 18, 2018

With modern day consumers more focused on their smartphones, traditional ad options like billboards and magazine promotions may not be as effective as they once were. But people definitely do trust and notice their favorite influencer’s recomme...

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2018 Holiday Social Marketing Trends 2018 HOLIDAY SOCIAL MARKETING TRENDS

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Nov 18, 2018

The holidays are undoubtedly a fruitful time for many businesses, and with 73% of consumers indicating that they've been influenced by a brand’s social media presence when making a purchase, Animoto recently conducted a new study to gain so...

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The What, When, and Who of Successful Emails THE WHAT, WHEN, AND WHO OF SUCCESSFUL EMAILS

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Nov 17, 2018

Here at Constant Contact, we’re always uncovering new data to help you create effective email campaigns.Whether it’s providing the best time to send emails based on the industry you’re in, or taking a look at what types of content r...

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A Small Business Guide to Advertising on Instagram A SMALL BUSINESS GUIDE TO ADVERTISING ON INSTAGRAM

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Nov 16, 2018

Instagram is the hot social media platform of the moment for advertisers, with a growing user base, enhanced eCommerce potential and an audience receptive to marketing material. Are you planning on adding Instagram into your social media marketing mi...

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What It Is and How It Is Changing the SEO Industry? WHAT IT IS AND HOW IT IS CHANGING THE SEO INDUSTRY?

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Nov 16, 2018

Everyone is already familiar with reverse image search – that is using an image as the search query to find related images from around the web. However, there is a new, more developed version of this feature that not only uses the metadata and ...

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Facebook Fundraisers Have Raised Over a Billion Dollars Since Launch FACEBOOK FUNDRAISERS HAVE RAISED OVER A BILLION DOLLARS SINCE LAUNCH

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Nov 15, 2018

Yes, there are concerns about data misuse, political interference and the overall impacts of social media on society, but Facebook's not all bad.This week, Facebook has announced a new milestone for its charitable giving tools, which have now rea...

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The Changing Face of Facebook Advertising THE CHANGING FACE OF FACEBOOK ADVERTISING

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Nov 15, 2018

Facebook is one of the most effective ways for small businesses to advertise online, though it didn’t necessarily start out that way. Through the years and through many advancements, Facebook has grown from a simple college-focused social netwo...

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Facebook Releases New Report into Travel Booking Trends Online FACEBOOK RELEASES NEW REPORT INTO TRAVEL BOOKING TRENDS ONLINE

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Nov 13, 2018

With the holiday season fast approaching, travel brands are working hard to maximize their results, reaching out to prospective customers with last minute deals and inspiration to help boost conversion.

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5 of the Biggest Influencer Marketing Trends for 2019 5 OF THE BIGGEST INFLUENCER MARKETING TRENDS FOR 2019

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Nov 12, 2018

This has been a huge year for influencer marketing. More and more budgets are being allocated to it, regulations, enhanced reporting and so much more. It is still very much a tactic that combines both the art and science.  Inherently most market...

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How Much Does a Social Media Influencer Cost? HOW MUCH DOES A SOCIAL MEDIA INFLUENCER COST?

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Nov 12, 2018

Are you considering investing in an influencer marketing campaign? Want to know how much it costs to hire a social media influencer to promote your business?

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7 Ways to Use Pinterest to Drive Business Results 7 WAYS TO USE PINTEREST TO DRIVE BUSINESS RESULTS

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Nov 09, 2018

Pinterest is a powerful social platform that should not be overlooked. Their user base is constantly growing and businesses (especially e-commerce) see great ROI through Pinterest.As Pinterest says on their business page: "People come to Pintere...

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20 Ecommerce & Online Shopping Stats to Guide Your 2019 Strategy 20 ECOMMERCE & ONLINE SHOPPING STATS TO GUIDE YOUR 2019 STRATEGY

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Nov 07, 2018

Are you planning your e-commerce marketing strategy for 2019? Want to know the key online shopping trends that will affect the direction of your business?Hosting Facts put together this infographic with a variety of helpful stats to help you in your ...

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26 Marketing Strategies to Expand Your Business in 2019 26 MARKETING STRATEGIES TO EXPAND YOUR BUSINESS IN 2019

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Nov 05, 2018

Are you looking for ways to expand your business in 2019? Want to know the marketing strategies that will generate big results over the next 12 months?Our experts at Red Website Design share 26 online marketing tactics you should try in this infograp...

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Which Social Media Platform Your Business Should Choose - and Why WHICH SOCIAL MEDIA PLATFORM YOUR BUSINESS SHOULD CHOOSE - AND WHY

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Nov 04, 2018

All businesses can benefit from social media marketing, but choosing the right social platform for your business, and your marketing aims, does take some effort, some research work to determine.

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18 Email Design Tips for More Effective Email Marketing Campaigns 18 EMAIL DESIGN TIPS FOR MORE EFFECTIVE EMAIL MARKETING CAMPAIGNS

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Nov 01, 2018

Are you looking for ways to improve your email marketing campaigns? Want to create better-looking, responsive emails which convince subscribers to take action? The minds from Campaign Monitor, Emma and Email Monks got together to create this graphic ...

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The Ultimate Local SEO Guide THE ULTIMATE LOCAL SEO GUIDE

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Oct 30, 2018

Do you provide a localized service that people search for on Google? Want your website to outrank your local competitors?On Blast Blog share their guide to improving local SEO in this infographic.They break things down into the following sections:Goo...

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The State of Pay Per Click 2018-2019 THE STATE OF PAY PER CLICK 2018-2019

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Oct 29, 2018

While organic search and SEO is crucial to digital marketing, your efforts will be complemented by paid investment, utilizing PPC ads to maximize exposure.According to research, up to 80% of marketers now allocate at least some ad budget to search, s...

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12 Social Media Mistakes Which are Damaging Your Business 12 SOCIAL MEDIA MISTAKES WHICH ARE DAMAGING YOUR BUSINESS

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Oct 29, 2018

It's easy to make a mistake on social, and for the most part, your audience will forgive a minor error  after all, we've all done the same from time to time.But there are some issues that can not only be easily avoided, but should be at ...

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5 digital marketing trends for 2018 5 DIGITAL MARKETING TRENDS FOR 2018

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Oct 26, 2018

We are having lively times that we meet a new trendy marketing strategy till we adopt the current one. I mean a new one is born before the current one doesn’t become old. We face with the expansion of new technologies. Things we gathered togeth...

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23 Metrics to Measure Content Marketing Success 23 METRICS TO MEASURE CONTENT MARKETING SUCCESS

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Oct 25, 2018

Are you looking for ways to measure the success of your content marketing strategy? Want to know the metrics you should track to best ensure your efforts are producing real results? The team from SEMrush share their essential metrics to keep an eye o...

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100 Free Marketing Tools to Help You Grow Your Business 100 FREE MARKETING TOOLS TO HELP YOU GROW YOUR BUSINESS

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Oct 24, 2018

The right tools can help you maximize your digital marketing time, and improve performance with less effort - but with so many tools now available, it's hard to know which is best for which aspect, or even, what each tool does, exactly.

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Why You Should Create a Calendar to Manage Your Social Media Posts WHY YOU SHOULD CREATE A CALENDAR TO MANAGE YOUR SOCIAL MEDIA POSTS

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Oct 22, 2018

Are you struggling to keep on top of your social media posts? Want to create a calendar to plan your social media posting schedule? It helps keep track of what’s performing, so you can upkeep your content quality and consistency. It keeps your ...

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The Future of SEO: 50+ Stats Showing the Rise of Voice Search THE FUTURE OF SEO: 50+ STATS SHOWING THE RISE OF VOICE SEARCH

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Oct 16, 2018

Are you wondering what the future holds for search engine optimization? Are you aware of the biggest search trend that will likely affect how visitors land on your site? SE Ranking share the stats you need to know about the rise of voice search in th...

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5 Ways B2B Brands Should Use Social Media 5 WAYS B2B BRANDS SHOULD USE SOCIAL MEDIA

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Oct 16, 2018

During a session at The Social Shakeup last week, three B2B brand marketers shared their ideas on how to make even the most serious B2B brand pop on social. Based on the insights they presented, it became clear that no matter whether your company is ...

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21 Marketing Automation Stats That Will Make You Rethink Your Marketing Strategy 21 MARKETING AUTOMATION STATS THAT WILL MAKE YOU RETHINK YOUR MARKETING STRATEGY

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Oct 12, 2018

In this infographic, Invesp shares a variety of important stats about the current state of marketing automation. Use this piece as a guide to streamlining your marketing process and stimulate business growth.

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The Importance of Social Media in Ecommerce THE IMPORTANCE OF SOCIAL MEDIA IN ECOMMERCE

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Oct 11, 2018

Prima Software put together the infographic below which shares five fascinating stats that prove the growing value of social media in your Ecommerce marketing plans.

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The A-Zs of SEO in 2018 THE A-ZS OF SEO IN 2018

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Oct 10, 2018

Are you just getting started in the confusing realm of search engine optimisation? Need some help understanding the common SEO terminology?

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How to Use Content Marketing to Build a Strong Business Brand? HOW TO USE CONTENT MARKETING TO BUILD A STRONG BUSINESS BRAND?

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Oct 10, 2018

In order to utilize these digital platforms for your branding strategy, however, you must first have a good content marketing strategy. Unknown to many business owners, content marketing is one of the most effective ways to build a digital brand pres...

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45 Google Tips and Tricks to Aid In Your Everyday Life 45 GOOGLE TIPS AND TRICKS TO AID IN YOUR EVERYDAY LIFE

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Oct 05, 2018

Having trouble finding something, but you know the website you saw it on? There's a simple trick for searching on a specific site. What to find trending discussions on a particular topic? Adding a hashtag to your query can provide that. Looking f...

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6 Steps to Create a Customer Persona that Drives Your Marketing Strategy 6 STEPS TO CREATE A CUSTOMER PERSONA THAT DRIVES YOUR MARKETING STRATEGY

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Oct 04, 2018

If you want to maximize your marketing campaigns, you need to formulate details audience personas in order to better understand your targeting options, and boost appeal with those you most want to reach.

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Landing page optimization Infographic Pinpointe LANDING PAGE OPTIMIZATION INFOGRAPHIC PINPOINTE

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Oct 03, 2018

Different types of landing pages and how they affect your bounce rate. When you think of landing pages, you may just think of sales pages. But in reality, you need conversion-optimized landing pages for almost every aspect of your online marketing st...

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How to Use Google Posts to Get More Traffic and Social Engagement HOW TO USE GOOGLE POSTS TO GET MORE TRAFFIC AND SOCIAL ENGAGEMENT

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Oct 02, 2018

Over the years, Google has turned its 'My Business' service from a simple NAP listing into a more holistic solution for businesses. With the latest developments, Google My Business now offers a whole range of features for presenting your busi...

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The Latest Social Media Stats THE LATEST SOCIAL MEDIA STATS

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Oct 01, 2018

The average day sees 1.4 billion people log onto Facebook, 500 million tweets sent and 95 million photos are shared on Instagram. With this much content, the majority of social media platforms are putting algorithms in place to filter out irrelevant ...

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Content marketing best practices Infographic pinpointe small CONTENT MARKETING BEST PRACTICES INFOGRAPHIC PINPOINTE SMALL

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Sep 28, 2018

Content marketing is much more than creating, distributing and sharing content in order to engage audiences, generate leads, improve branding, and other marketing goals. You can serve with content marketing. Content marketing fits in a broader integr...

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Creating Viral Content CREATING VIRAL CONTENT

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Sep 27, 2018

Viral content can generate thousands of new visitors to your website overnight and transform your business. It can even turn a simple website or product into a business. How is it done? Take a look at the following infographic for stats, essential el...

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The Ultimate Guide to Creating and Marketing THE ULTIMATE GUIDE TO CREATING AND MARKETING

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Sep 26, 2018

But a not-so-secret weapon you can use is infographics. The visual nature of infographics makes them highly shareable on social, while the capacity to communicate data and insights in a more immediate, engaging way also holds significant appeal onlin...

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How do Social Platforms Protect Your Information? HOW DO SOCIAL PLATFORMS PROTECT YOUR INFORMATION?

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Sep 26, 2018

The social media era is also the consumer data era, where brands and businesses now have more insights into who you are, what you like, and how that can be used to better reach you with targeted ads in order to boost response.

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7 Steps to Create High-Converting Email Marketing Landing Pages 7 STEPS TO CREATE HIGH-CONVERTING EMAIL MARKETING LANDING PAGES

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Sep 24, 2018

Your landing pages play a crucial role in your digital marketing process. Getting attention, and that initial click, is one thing, but actually enticing people through to that next critical stage will often come down to how well you present your oppo...

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A Small Business Guide to Google Analytics A SMALL BUSINESS GUIDE TO GOOGLE ANALYTICS

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Sep 24, 2018

It's the face of your business - whether you YouTube-tutorial your way to design it yourself, or you raised a budget to get it done by a pro, you know that every detail has been thought through. Hopefully, you did your best to make sure it was SE...

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How to Win Online Marketing with Memes HOW TO WIN ONLINE MARKETING WITH MEMES

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Sep 23, 2018

Newsjacking was the probably first big social media marketing trend which enabled you to potentially boost your brand awareness and reach by tapping into trends, but also required very careful planning, with many brands slipping up by either not unde...

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How to Use Storytelling to Boost Your Digital Marketing Efforts HOW TO USE STORYTELLING TO BOOST YOUR DIGITAL MARKETING EFFORTS

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Sep 20, 2018

Effective stories spark the release of oxytocin in our brains, which can increase trust in a situation, and the storyteller at the same time. Stories also elicit emotion, and emotional responses can have a greater influence on purchase intent than an...

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The Future of eCommerce: 60 Stats and Trends for 2019 and Beyond THE FUTURE OF ECOMMERCE: 60 STATS AND TRENDS FOR 2019 AND BEYOND

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Sep 19, 2018

Are you wondering what the future holds for your eCommerce website? Want to know the future trends likely to decide the success of your online shop?Here’s a quick summary of the key points of focus:Personalized experience,Multiple shopping chan...

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Your Ultimate Social Media Checklist YOUR ULTIMATE SOCIAL MEDIA CHECKLIST

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Sep 18, 2018

If your answer was often, all good, but if not, let us take a guess as to why - you have so many tasks to cover off within your daily requirements that you're left with little to no time to focus on your broader strategic goals, and implementing ...

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Social Media, Social Life SOCIAL MEDIA, SOCIAL LIFE

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Sep 16, 2018

Social networking apps have become central to every aspect of teens' lives, from how they stay in touch with friends to how they engage with politics. And constantly refreshing their social feeds can feel simultaneously positive and negative - te...

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An Update on Social Media Trends at the Midway Point of 2018 AN UPDATE ON SOCIAL MEDIA TRENDS AT THE MIDWAY POINT OF 2018

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Sep 13, 2018

Everyone's got predictions. At the start of every year, every digital marketing expert and social media enthusiast puts together notes on where they think things are headed, in order to showcase their knowledge and understanding, and test their i...

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10 Types of Visual Content You Should Consider for Your Marketing Strategy 10 TYPES OF VISUAL CONTENT YOU SHOULD CONSIDER FOR YOUR MARKETING STRATEGY

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Sep 12, 2018

Are you looking for ways to add more visuals into your marketing strategy? Want to know the types of visuals that are working well, and generating results for others?

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7 Digital Marketing Trends for Small Businesses in Nigeria in 2019 7 DIGITAL MARKETING TRENDS FOR SMALL BUSINESSES IN NIGERIA IN 2019

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Sep 11, 2018

Digital marketing trends continue to put marketers and businesses on their feet.A few years back, email and SMS marketing was the “in thing’ in marketing.Today, marketing trends  and technologies have drastically shifted. Email and S...

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7 SEO Trends Affecting Your Website in 2018 7 SEO TRENDS AFFECTING YOUR WEBSITE IN 2018

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Sep 06, 2018

How has your website fared on Google in 2018? Want to understand the SEO trends that have affected your traffic this year?

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A Guide For Effective Social Media Automation A GUIDE FOR EFFECTIVE SOCIAL MEDIA AUTOMATION

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Sep 06, 2018

Like pretty much every element, the answer is 'it depends'. It depends on how you use automation, what you automate and what you don't, it depends on which elements you consider suitable for machine response. Used well, there's no que...

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20 Local SEO Stats and Facts for Success 20 LOCAL SEO STATS AND FACTS FOR SUCCESS

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Sep 05, 2018

Are you looking for ways to improve your local SEO? Want to understand the key factors that affect your local ranking on Google?AdviceLocal share the stats and facts you need to know in this infographic

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How to Find Almost Anything on Google HOW TO FIND ALMOST ANYTHING ON GOOGLE

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Sep 05, 2018

Everyone knows a couple of Google search tricks, a couple of operators they keep in mind, or a search request that brings up a game or entertaining result.

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The Social Media Universe 2018 THE SOCIAL MEDIA UNIVERSE 2018

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Sep 05, 2018

Social media usage continues to rise, with the medium now a key part of our connective and interactive process. But while we all know that people are using social more and more, it's interesting to take a step back and consider just how significa...

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How to Use Social Media to Improve Your SEO and Rank Higher on Google HOW TO USE SOCIAL MEDIA TO IMPROVE YOUR SEO AND RANK HIGHER ON GOOGLE

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Sep 02, 2018

The links between social media and SEO have long been debated, with no clear consensus on the full benefits, or lack of them, in regards to how Google ranks pages. But there are some definite benefits, ways you can utilize social platforms to get mor...

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How to Use Facebook Pages for Business HOW TO USE FACEBOOK PAGES FOR BUSINESS

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Aug 31, 2018

While the platform's algorithm shifts are not ideal, and have made it increasingly difficult to reach a wide audience with your Facebook content, the fact that more than 2 billion searches are conducted via The Social Network every day underlines...

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SEO Competitor Analysis: 5 Steps to Destroy Your Competition on Google SEO COMPETITOR ANALYSIS: 5 STEPS TO DESTROY YOUR COMPETITION ON GOOGLE

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Aug 31, 2018

Are you looking for ways to improve your ranking on Google? Want to analyze your competition and learn how to outrank them? Cognitive SEO share their guide to SEO competitor analysis in this infographic

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12 Social Media Management Tools to Help Maximize Your Digital Marketing Efforts 12 SOCIAL MEDIA MANAGEMENT TOOLS TO HELP MAXIMIZE YOUR DIGITAL MARKETING EFFORTS

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Aug 30, 2018

Automation gets a bad wrap - and in a lot of cases, justifiably so. Done wrong, automation can look spammy, robotic and really, just unprofessional. But done right, automation tools can save you a heap of time and effort, and make a huge difference t...

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Why Video is a Must-Have Sales Tool WHY VIDEO IS A MUST-HAVE SALES TOOL

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Aug 29, 2018

It takes more effort to create the video, for sure, you need to have a good, creative idea, the capacity to capture it, and it needs to speak to your target consumers. But the stats clearly show the benefits.

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How to Measure Social ROI HOW TO MEASURE SOCIAL ROI

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Aug 23, 2018

There are also issues in the way that modern consumers interact with different devices. A person might see an ad on social, or see a post from your Page, then buy your product in a physical store and generally, the path to purchase involves various t...

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Push or Pull Marketing Which Drives Better Brand Consideration? PUSH OR PULL MARKETING WHICH DRIVES BETTER BRAND CONSIDERATION?

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Aug 23, 2018

Research recently undertaken by Mention Me in conjunction with OnePoll discovered that consumers have a clear preference for certain types of marketing when it comes to discovering new brands.

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How to Create Blog Content That Creates Paying Customers HOW TO CREATE BLOG CONTENT THAT CREATES PAYING CUSTOMERS

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Aug 22, 2018

Are you wasting time and money blogging just for the sake of it? Want to create blog content that actually generates real leads and business for your company?

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Online Video Watching Habits 2018 ONLINE VIDEO WATCHING HABITS 2018

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Aug 22, 2018

As anyone related to any form of digital marketing would likely be aware, video is the top performing content type, on pretty much all social networks.

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7 Powerful Pinterest Strategies to Implement Right Now 7 POWERFUL PINTEREST STRATEGIES TO IMPLEMENT RIGHT NOW

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Aug 21, 2018

Are you considering investing time and money into a Pinterest marketing campaign? Want to know the key strategies that can lead you towards success?

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A Beginners Guide to Facebook Messenger Chatbots A BEGINNERS GUIDE TO FACEBOOK MESSENGER CHATBOTS

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Aug 17, 2018

Are you looking for ways to improve your Facebook marketing strategy? Have you considered how Messenger chatbots could help?

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Leveraging Emotions in B2B Marketing on LinkedIn LEVERAGING EMOTIONS IN B2B MARKETING ON LINKEDIN

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Aug 16, 2018

After recently adding video ads to its suite of marketing tools, LinkedIn’s now looking to highlight the value of the option, with a new report showing how video content, in particular, can be hugely influential in one of the platform’s k...

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5 Steps to Effectively Track and Measure Your Social Media Strategy 5 STEPS TO EFFECTIVELY TRACK AND MEASURE YOUR SOCIAL MEDIA STRATEGY

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Aug 16, 2018

Are you looking for ways to better track and measure your social media marketing strategy? Want to demonstrate a return on investment for your efforts?

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7 Actionable SEO Tips to Instantly Boost Your Presence on Google 7 ACTIONABLE SEO TIPS TO INSTANTLY BOOST YOUR PRESENCE ON GOOGLE

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Aug 15, 2018

Are you looking for ways to quickly boost your rankings on Google? Want some actionable tips you can easily implement yourself? Web Marketing Group share their steps to success in this infographic.

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The Science of Sharing on Social Media THE SCIENCE OF SHARING ON SOCIAL MEDIA

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Aug 14, 2018

With algorithms playing a bigger and bigger role in how content is disseminated via social platforms, engagement and interaction are also becoming increasingly more important.

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7 Ways to Generate Leads for Your Small Business with Content Marketing 7 WAYS TO GENERATE LEADS FOR YOUR SMALL BUSINESS WITH CONTENT MARKETING

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Aug 13, 2018

Are you just getting started with a marketing plan for your business? Want to know what techniques you should use to generate leads and inquiries online?

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The Current State of Influencer Marketing THE CURRENT STATE OF INFLUENCER MARKETING

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Aug 13, 2018

Influencer marketing is said to be worth over $1.5 billion right now, and that’s likely to rise. A recent study from the World Federation of Advertisers (WFA) found that more than 65% of brands intend to increase spending on influencer marketin...

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8 Fascinating Facts of Social Media Usage in 2018 8 FASCINATING FACTS OF SOCIAL MEDIA USAGE IN 2018

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Aug 12, 2018

Social media usage continues to grow, with social media penetration set to hit three billion people worldwide by 2021. And as social platform usage expands, so too does our reliance on social networks as a key interactive and connective option.

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5 Things Your Online Shoppers Expect from Your Business 5 THINGS YOUR ONLINE SHOPPERS EXPECT FROM YOUR BUSINESS

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Aug 11, 2018

There's a lot of noise about what works and what doesn’t in eCommerce. From crafty pop-ups with discount codes to upselling products during the checkout process, the list of potential options is almost never-ending - but what you really nee...

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How to Use the Scientific Method to Improve Your Marketing HOW TO USE THE SCIENTIFIC METHOD TO IMPROVE YOUR MARKETING

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Aug 09, 2018

Marketing can be a fun, creative department to work in, but when done right, your process will always be driven by data, numbers, and objectivity. Because of this, applying the Scientific Method, which most of us learned about in school, can help mar...

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10 Pinterest Statistics Every Marketer Should Know 10 PINTEREST STATISTICS EVERY MARKETER SHOULD KNOW

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Aug 08, 2018

With more than 200 million monthly active users reportedly closing in on 250 million Pinterest continues its steady rise, becoming a more relevant consideration not only for social media users but for brands and marketers as well.

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The Content Power Play THE CONTENT POWER PLAY

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Aug 08, 2018

A common problem reported by many organizations is misalignment between the objectives of individual teams, which are often siloed off from one another, making effective collaboration difficult.

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10 Key Elements of a High Quality Website 10 KEY ELEMENTS OF A HIGH QUALITY WEBSITE

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Aug 08, 2018

Are you looking for ways to impress Google and rank higher in search results? Want to know how to create a high-quality website that Google will love?

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30 Very Important YouTube SEO Statistics 30 VERY IMPORTANT YOUTUBE SEO STATISTICS

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Aug 06, 2018

The video is huge in digital marketing, and YouTube is the world's leading video platform. And while Facebook is working to boost its video efforts, people are still more likely to turn to YouTube for the same - and as such, it makes sense to bui...

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6 Email Marketing Best Practices to Avoid Looking Like a Spammer 6 EMAIL MARKETING BEST PRACTICES TO AVOID LOOKING LIKE A SPAMMER

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Aug 05, 2018

Are you just getting started with an email marketing strategy for your business? Want to ensure your emails get through those pesky spam filters?

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Back-to-School Shopping Statistics to Boost Your Social Media Campaigns BACK-TO-SCHOOL SHOPPING STATISTICS TO BOOST YOUR SOCIAL MEDIA CAMPAIGNS

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Aug 02, 2018

As we make our way into August, back-to-school shopping is at its busiest. Some parents have been back-to-school shopping since June, and a primary reason for this early bird back-to-school shopping is to beat the rush that happens mid-to-late August...

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The Future Of Marketing THE FUTURE OF MARKETING

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Aug 02, 2018

The digital world is changing and long-gone are the days of easily attracting customers through traditional marketing and direct advertisements. The future is here and its name is content marketing. In 2018, the industry is evolving faster than it ev...

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Digital Marketing for The Manufacturing Industry DIGITAL MARKETING FOR THE MANUFACTURING INDUSTRY

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Jul 31, 2018

Things are changing in the manufacturing industry - following market trends, more and more manufacturers are beginning to alot a larger portion of their budget to digital marketing. They're also seeing good results.Marketing is not historically a...

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What Online Shoppers Want: 5 Steps to a Successful eCommerce Website WHAT ONLINE SHOPPERS WANT: 5 STEPS TO A SUCCESSFUL ECOMMERCE WEBSITE

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Jul 31, 2018

Are you in the process of creating a new eCommerce website? Want to better understand what online shoppers want from your digital platform? Smart Assistant share their five essential items for a successful online shop in this infographic.

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An Analysis of Beauty Brands on Instagram AN ANALYSIS OF BEAUTY BRANDS ON INSTAGRAM

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Jul 31, 2018

As you start out on Instagram, key questions like how often you should post and how many hashtags you should use may leave you puzzled, given the range of conflicting advice available on the web.

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How to Conduct Keyword Research for SEO: Tips & Tools for Beginners HOW TO CONDUCT KEYWORD RESEARCH FOR SEO: TIPS & TOOLS FOR BEGINNERS

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Jul 28, 2018

Are you just getting started with an SEO strategy for your website? Need help performing the first part of the process – keyword research? They break things down into four manageable steps: How to gather short-tail keywords to act as your base ...

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Ways GDPR Will Transform the Digital Marketing Industry WAYS GDPR WILL TRANSFORM THE DIGITAL MARKETING INDUSTRY

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Jul 27, 2018

The General Data Protection Regulation (GDPR) is said to be the most important change in data privacy regulation in the last two decades. Coming into force last May 25 this year, this newly-implemented regulation is set to revolutionize the way that ...

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Marketing in Modern Society: Key Trends and Stats to Be Aware of MARKETING IN MODERN SOCIETY: KEY TRENDS AND STATS TO BE AWARE OF

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Jul 26, 2018

Marketing is always evolving, but the advent of digital connection has accelerated its development, with new options and tools being launched every day that can immediately change best practice approaches and strategies.

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5 Tips on How to Improve Your Twitter Video Efforts 5 TIPS ON HOW TO IMPROVE YOUR TWITTER VIDEO EFFORTS

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Jul 26, 2018

The theory behind the rise of social video is that users gravitate towards the medium which best enables them to share their perspective - first, we started with text updates, then moved to images, and now video enables users to capture and share mor...

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30+ SEO Trends & Ranking Factors You Can 30+ SEO TRENDS & RANKING FACTORS YOU CAN'T IGNORE IN 2018

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Jul 24, 2018

Are you currently working on the SEO of your website? Want to stay up to date with the trends and ranking factors that matter most in 2018? Blogkens share the trends and ranking factors you need to know in this infographic. They break things down int...

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The Psychology of Social Media THE PSYCHOLOGY OF SOCIAL MEDIA

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Jul 24, 2018

According to one report, Generation Y "has made social media their top priority and continues to need more usage in order to feel satisfied". Another found that the habitual nature of social can see it spill over into other areas of people&...

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The Top Five KPIs Online Marketers Should Be Tracking THE TOP FIVE KPIS ONLINE MARKETERS SHOULD BE TRACKING

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Jul 23, 2018

We track email open rates, Facebook follows, and customer acquisitions, among many other metrics. Those may help us improve our marketing campaigns, but are they really helping us achieve overall marketing and business goals?

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13 Surprising Email Personalization Statistics 13 SURPRISING EMAIL PERSONALIZATION STATISTICS

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Jul 23, 2018

Are you looking for ways to improve your email marketing strategy? Want to know how email personalization can help? They break things down into the following categories: What businesses think about personalizationWhat customers think about personaliz...

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How to Create Your Content Strategy HOW TO CREATE YOUR CONTENT STRATEGY

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Jul 21, 2018

Content remains key to SEO, and to boosting your profile online. Without content, your social media marketing strategy will be limited to sharing material from other sources, and your own individual platform posts, which can help raise awareness but ...

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How Social Media Has Changed the Ad Game HOW SOCIAL MEDIA HAS CHANGED THE AD GAME

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Jul 20, 2018

As outlined in this new infographic from MDG Advertising, marketers are logically switching to the mediums which are seeing more use - more people on social means more advertiser interest. But with that shift has come a different way of looking at ad...

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Double up Your ROI with the Help of Instagram and Snapchat DOUBLE UP YOUR ROI WITH THE HELP OF INSTAGRAM AND SNAPCHAT

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Jul 19, 2018

While Facebook remains the clear market leader in social, algorithm shifts and behavioral trends have seen more and more marketers considering both Instagram and Snapchat in their marketing strategies.

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Video Marketing for Small Business VIDEO MARKETING FOR SMALL BUSINESS

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Jul 16, 2018

Video content is a big deal in social media marketing - there's a reason why every social platform has added its own native video option. the video should be on your social content radar - but how can you get started with video content? The below...

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The Top Ways Influencers Generate Revenue THE TOP WAYS INFLUENCERS GENERATE REVENUE

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Jul 15, 2018

With influencer marketing on the rise, a growing number of people are working to use their burgeoning social presence to generate income by advocating for paying brands. But how do 'influencers' actually make their money? The team from Kite r...

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Google Search Advertising GOOGLE SEARCH ADVERTISING

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Jul 15, 2018

This infographic from Teach To Fish Digital illustrates the Google AdWords Quality Score and the cost per click calculations.

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A How-to Guide for Influencer Marketing on Instagram A HOW-TO GUIDE FOR INFLUENCER MARKETING ON INSTAGRAM

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Jul 13, 2018

One approach many brands have found particularly effective on Instagram is influencer marketing. By utilizing the creative nous and platform-specific skills of high-profile users, brands can expand their messaging through more resonant content, and c...

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20 Essential Video Marketing Statistics 20 ESSENTIAL VIDEO MARKETING STATISTICS

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Jul 11, 2018

Video marketing is the strategy of the contemporary world. Gone are the days when mere pamphlets and posters were enough to garner the attention of various audiences, today everyone wants something according to their taste.

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Why You Should Make Your Content More Personal WHY YOU SHOULD MAKE YOUR CONTENT MORE PERSONAL

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Jul 11, 2018

With so much data being generated through digital platforms, brands now have greater opportunity than ever to target their messaging, reaching buyers at just the right point in the purchase cycle, and with just the right messaging. But there are limi...

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12 Essential SEO Exercises New Website Owners Need to Implement. 12 ESSENTIAL SEO EXERCISES NEW WEBSITE OWNERS NEED TO IMPLEMENT.

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Jul 10, 2018

So your new website is live, and you're looking to start generating leads and customers. What's the best way to go about kick-starting your SEO strategy? Volusion shares their 12 essential SEO exercises in this infographic. Their listing cove...

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10 Skills to Succeed with Social Selling on LinkedIn 10 SKILLS TO SUCCEED WITH SOCIAL SELLING ON LINKEDIN

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Jul 10, 2018

You may think you need specific technical skills in order to succeed with social selling on LinkedIn, but the truth is that you've had the skills necessary for effective social selling since grade school, and you can easily tap into them again. A...

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The Top Ecommerce Platforms by Market Share in 2018 . THE TOP ECOMMERCE PLATFORMS BY MARKET SHARE IN 2018 .

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Jul 06, 2018

eCommerce is on the rise, with digital platform-originated sales projected to rise from $2.3 trillion in 2017 to $4.5 trillion by 2021. The growth of smart device usage and the availability of simplified buying options has made eCommerce a more attra...

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Key Stats to Understand SEO in 2018 KEY STATS TO UNDERSTAND SEO IN 2018

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Jul 01, 2018

This huge infographic from SEO Tribunal outlines a range of key elements, including the history of search optimization, big Google algorithm shifts, an overview of the leading search platforms, big trends, and more.

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The 5 W THE 5 W'S OF EXPERIENCE-DRIVEN COMMERCE

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Jun 30, 2018

Are you in the process of starting an eCommerce website? Do you fully understand the behavior of your ideal shoppers? Episerver shares 5 things you should know about your customers in this infographic.

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The ROI of Social Media THE ROI OF SOCIAL MEDIA

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Jun 29, 2018

Accurately tracking the return on investment of social media has been a constant challenge for marketing teams, and has become a more pressing one as social platforms have evolved into a key part of our broader communicative process. But it's slo...

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How GDPR Compliance Is Going To Affect Your Digital Marketing HOW GDPR COMPLIANCE IS GOING TO AFFECT YOUR DIGITAL MARKETING

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Jun 27, 2018

These new rules impact how businesses can collect, use, and protect the data they gather from customers. These new regulations have caused panic for many across all industries, as brands wonder how they can effectively market with the new laws and wo...

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Don’t fall for these social media marketing myths DON’T FALL FOR THESE SOCIAL MEDIA MARKETING MYTHS

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Jun 26, 2018

Even with the scandals rocking the industry about data protection and technology addiction, users still flock to their preferred social media platform—and businesses that stay away from are leaving money on the table. However, there are some co...

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Improve Digital Marketing Results in 2018 IMPROVE DIGITAL MARKETING RESULTS IN 2018

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Jun 26, 2018

Over the past years, the way a digital marketing strategy is planned, created, and executed has changed and is continuing to evolve so. This creates a growing challenge for both business owners and marketers to keep up with the evolving trends and fi...

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5 Reasons Email Marketing is Essential for Growing Your Writing Business 5 REASONS EMAIL MARKETING IS ESSENTIAL FOR GROWING YOUR WRITING BUSINESS

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Jun 20, 2018

Studies have shown that email is the preferred method of communication. In a fact, 1/3 of surveyed customers prefer email communications over print ads and social media. For this reason and endless others, you’ll want to invest your marketing d...

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The Essence of AdWords in 876 Words THE ESSENCE OF ADWORDS IN 876 WORDS

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Jun 17, 2018

An infographic positions a company as an expert or authority on the topic of the infographic, thus helping the business to become a trusted resource. Infographics are also used for content marketing and viral marketing, since most companies strive to...

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A 4-Step Social Media Marketing Strategy Any Business Can Implement A 4-STEP SOCIAL MEDIA MARKETING STRATEGY ANY BUSINESS CAN IMPLEMENT

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Jun 15, 2018

Are you looking for help setting up or improving your social media strategy? Need help crafting campaigns that hit the spot with your audience?

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The State of Social Video Ads 2018 THE STATE OF SOCIAL VIDEO ADS 2018

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Jun 13, 2018

Is 2018 the year you invest in video ads on social media? Need some stats and facts to help guide your strategy? Wave Video shares the facts you need to know in this infographic. They start by showing the main reasons for using video ads on social me...

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Brands Using Video Marketing BRANDS USING VIDEO MARKETING

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Jun 13, 2018

The team at 16Best have put together this infographic which outlines a wide range of video marketing stats, including platform by platform usage breakdowns and keynotes on how big brands are using video to advantage.

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Content marketing trends 2018 CONTENT MARKETING TRENDS 2018

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Jun 11, 2018

Content itself was, is, and always will be the base of marketing in any form – especially content marketing. And going into 2018, organizations are looking to invest even more resources in their content marketing campaigns. In the recent past, ...

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10 SEO Tips to Increase Google Rankings & Traffic 10 SEO TIPS TO INCREASE GOOGLE RANKINGS & TRAFFIC

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Jun 09, 2018

Are you looking for ways to increase the number of visitors to your business website? Want to know how to improve your rankings on Google?

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The 15 Most Challenging Tasks of Content Marketing THE 15 MOST CHALLENGING TASKS OF CONTENT MARKETING

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Jun 07, 2018

Creating content on a regular basis can be tough, especially when every post needs to be SEO optimized, hyper-targeted to your most lucrative audience segments, addressing key consumer queries, etc.

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A Look at Social Advertising for B2B Marketers A LOOK AT SOCIAL ADVERTISING FOR B2B MARKETERS

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Jun 07, 2018

Supply chain and logistics marketers need to incorporate social advertising into their content market strategy (and budget) to stay on top of marketing’s biggest driver. The way audiences use social media channels is constantly changing. As mar...

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Top Email Marketing Mistakes TOP EMAIL MARKETING MISTAKES

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Jun 06, 2018

Some people think that most mistakes happen during the campaign creation and sending stage. In fact, it all starts with your signup form. A common (and grave) mistake is adding a non-functional signup form to your website or not adding one at all.

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15 Steps to Social Media Marketing Success 15 STEPS TO SOCIAL MEDIA MARKETING SUCCESS

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Jun 06, 2018

Are you just getting started with your social media marketing strategy? Perhaps you’re already using social, but are looking to generate better results? What are the key elements you need to ensure you're covering to maximize your social me...

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4 Reasons Why Micro-Influencers Are Key 4 REASONS WHY MICRO-INFLUENCERS ARE KEY

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Jun 06, 2018

While it may sound cool to enlist a celebrity or famous influencer with millions of followers to endorse your brand, they may not have what it takes to actually ‘influence’ the behavior of their followers, and shape their perception of yo...

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How Artificial Intelligence is Improving Customer Experience HOW ARTIFICIAL INTELLIGENCE IS IMPROVING CUSTOMER EXPERIENCE

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Jun 05, 2018

The concept of artificial intelligence has captivated humankind’s imagination for centuries, with the idea of creating a non-human entity capable of learning and growing on its own sparking both scientific and ethical debates.

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15 Most Challenging Tasks of Content Marketers 15 MOST CHALLENGING TASKS OF CONTENT MARKETERS

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Jun 01, 2018

Content marketers are expected to do a lot. But which of the long list of tasks modern marketers must check off their to-do lists are the most challenging? To gather information for this infographic, the folks at SEMRush and the Content Marketing Ins...

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22 Tips to Make Free Shipping Profitable on Your eCommerce Website 22 TIPS TO MAKE FREE SHIPPING PROFITABLE ON YOUR ECOMMERCE WEBSITE

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May 30, 2018

Offering free shipping is a great way to boost sales on your eCommerce website - but how do you go about offering free delivery without burning through all your profit?

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32 Data-Driven Tips to Optimize Mobile Marketing 32 DATA-DRIVEN TIPS TO OPTIMIZE MOBILE MARKETING

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May 25, 2018

A shift has occurred over the past few years; digital marketers are beginning to think of mobile optimization first. This focus is valid and is due to a change in the way people are consuming information. This past year, Google rolled out a new mobil...

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9 Inbound Marketing Channels & Techniques That Will Grow Your Business 9 INBOUND MARKETING CHANNELS & TECHNIQUES THAT WILL GROW YOUR BUSINESS

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May 22, 2018

Are you looking for ways to grow your business? Want to know how to use inbound marketing to achieve your goals? Everlytic shares their inbound marketing channels and techniques for success in this infographic.

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The Importance of Video Marketing THE IMPORTANCE OF VIDEO MARKETING

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May 18, 2018

From traditional television commercials in the 1960s, to today's YouTube, Snapchat, Vimeo, and even Facebook Live, it's no secret that video has become a staple of our everyday lives.While convenient and efficient for the consumer, video mark...

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How to Create Big Rock Content for Content Marketing HOW TO CREATE BIG ROCK CONTENT FOR CONTENT MARKETING

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May 17, 2018

One of the best ways to build an effective content strategy is by basing your main effort around a major research piece or project, then extrapolating that initial process into a broad range of separate post and update types to maximize reach.

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SEO Trends in 2018 SEO TRENDS IN 2018

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May 17, 2018

As SEO gets more sophisticated, more and more businesses are employing a combination of proven strategies and new techniques just to get in front of SERPs. Moreover, while we have seen a lot of developments in search landscape over the past recent ye...

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10 Influencer Marketing Strategies You Should Know 10 INFLUENCER MARKETING STRATEGIES YOU SHOULD KNOW

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May 13, 2018

Before buying anything, consumers are increasingly turning to blog reviews and/or social media these days. And given the prevalence of online platforms, influencer marketing has become a much bigger factor to consider. t's now one of the fastest ...

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All of Facebook ALL OF FACEBOOK'S AD TARGETING OPTIONS IN ONE EPIC

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May 08, 2018

If we've learned anything this year, its that Facebook has a lot of data on a lot of people and that data, when used for targeting specific messages, can be highly effective. Facebook's ad targeting may have been in the Cambridge Analytica ca...

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How to Get The Most Out of Your Influencer Marketing Campaign HOW TO GET THE MOST OUT OF YOUR INFLUENCER MARKETING CAMPAIGN

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May 04, 2018

Influencer marketing has risen in popularity over recent years, and has now become one of the most effective ways to boost brand awareness, improve favorability and, as a result, increase sales.

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Latest Trends In Social Media Marketing B2B & B2C LATEST TRENDS IN SOCIAL MEDIA MARKETING B2B & B2C

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May 04, 2018

Social media has overtaken many traditional forms of marketing as one of the top channels for digital brands.B2B and B2C buyers have always had slightly different habits, causing the top social networking for each to be different. We’ll observe...

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Comparing social media security: How do they protect your information? COMPARING SOCIAL MEDIA SECURITY: HOW DO THEY PROTECT YOUR INFORMATION?

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May 04, 2018

How is your information protected on social media? Is it protected? These are the questions we’re asking ourselves more and more, especially in the light of high-profile privacy scandals that demonstrate how vulnerable our data really is.In fac...

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How Much Does SEO Cost Infographic HOW MUCH DOES SEO COST INFOGRAPHIC

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Apr 26, 2018

SEO means search engine Optimization useful for every kind of small scale and large scale business. It is a proven way to establish yourself as a successful entity in the digital world he happens because a non-technical person who is not associated w...

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Modern CPG Shopper Infographic MODERN CPG SHOPPER INFOGRAPHIC

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Apr 18, 2018

Are digital devices, savings apps, meal kits, coupons, etc. changing how shoppers plan, shop and save on your products? See infographic for highlights of the 2K18 Valassis Coupon Intelligence Report.

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The importance of optimizing your website for e-commerce THE IMPORTANCE OF OPTIMIZING YOUR WEBSITE FOR E-COMMERCE

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Apr 17, 2018

No business wants to admit that its e-commerce website is letting its operations down, but it likely isn’t working as hard as you are. Have you recently ramped up your marketing efforts only to see your results fall flat? Have you added new pro...

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6 social media marketing trends to watch 6 SOCIAL MEDIA MARKETING TRENDS TO WATCH

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Apr 17, 2018

When it comes to social media marketing, one thing is certain: Nothing lasts forever.What worked last year for your marketing strategy might not this year.The landscape is constantly evolving, and brand managers must stay privy to the latest practice...

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Research for Outbound Marketing RESEARCH FOR OUTBOUND MARKETING

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Apr 17, 2018

We believe that successful outbound marketing begins with proper research. The infographics below shows what you need to look for and where you can find it. We believe that studying these infographics will help you better understand and apply the res...

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Spring Cleaning for Digital Marketers: Four Things You Should Do Now SPRING CLEANING FOR DIGITAL MARKETERS: FOUR THINGS YOU SHOULD DO NOW

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Apr 09, 2018

It's finally spring (well, for most of the northern hemisphere anyway... some of us seem to be stuck in a never-ending winter), and that means time to clean!  If you're procrastinating cleaning your home, you can at least feel productive...

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Modern Seo Infographics MODERN SEO INFOGRAPHICS

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Mar 29, 2018

Modern SEO is a synonym to a great user experience. You no longer optimise your website for search engines but your optimise it for the experience users will have once they land on your pages. Practices that used to work in the past are no longer eff...

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Digital Marketing Industry in 2018 DIGITAL MARKETING INDUSTRY IN 2018

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Mar 24, 2018

Digital Marketing has become one of the prime marketing strategies of the current times and is there for a long run. Marketing has turned to digital marketing now. Digital marketing is a dynamic field. It has changed a lot over a past five years and ...

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Content Marketing Trends in 2018 CONTENT MARKETING TRENDS IN 2018

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Mar 20, 2018

Content marketing receives more favorable attention from marketers all over the globe – in fact, almost 90% of companies use this strategy these days according to Smart Insights. In 2017, 60% of marketers felt that their content marketing was m...

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Content Marketing Tips for 2018 CONTENT MARKETING TIPS FOR 2018

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Mar 09, 2018

Content marketing is a hot topic for 2018 with more businesses jumping on board and vying for consumers’ attention. If you’re trying to get your strategy off the ground this year, check out this all-access boarding pass to content marketi...

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The State of Video Marketing in 2018 THE STATE OF VIDEO MARKETING IN 2018

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Mar 06, 2018

No doubt you've heard the stats - online video drives better engagement, live video is seeing huge response rates, 80% of all internet traffic will be video by 2019.  If you're not sure whether you should be investing in video content, t...

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Social Media Marketing in 2018 –Trends and Tools for Success SOCIAL MEDIA MARKETING IN 2018 –TRENDS AND TOOLS FOR SUCCESS

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Mar 01, 2018

Social media presence has become a necessity for most brands in the multi-channel era. Especially in this day in age where there are nearly three billion social media users around the globe, having a solid social media presence will be one of the mos...

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Five Reasons People Are Wired for Visual Marketing FIVE REASONS PEOPLE ARE WIRED FOR VISUAL MARKETING

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Feb 26, 2018

One way to reach more consumers—or to get more mileage out of written content you already have—is to use visual content. People remember 20% of what they read but 80% of what they see, according to an infographic on the topic of visual co...

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Shopping E-commerce Infographics SHOPPING E-COMMERCE INFOGRAPHICS

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Feb 21, 2018

People are not just spending more time online shopping, but they’re spending more money each time they do shop online. BI Intelligence forecasts that consumers in the United States will spend up to $632 billion online in 2020. Shopping online h...

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Social Media Trends in 2018 SOCIAL MEDIA TRENDS IN 2018

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Feb 15, 2018

As much as it makes many roll their eyes, Pokémon GO was a true phenomenon in 2017 - annoying to business and property owners as it may have been. The fad showed us the power of augmented reality – technology that superimposes a computer...

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How big is e-commerce? HOW BIG IS E-COMMERCE?

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Feb 15, 2018

The US dollar has risen against most major currencies, and as a result, the value of retail sales denominated in US dollars is down across all markets in eMarketer’s forecast.

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Content Marketing Trends in 2018 – What to Watch Out For CONTENT MARKETING TRENDS IN 2018 – WHAT TO WATCH OUT FOR

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Feb 14, 2018

Year over year, content marketing receives more favorable attention from marketers all over the globe – in fact, almost 90% of companies use this strategy these days according to Smart Insights. In 2017, 60% of marketers felt that their content...

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7 Stats That Prove Email Marketing Is Still The Most Reliable Channel 7 STATS THAT PROVE EMAIL MARKETING IS STILL THE MOST RELIABLE CHANNEL

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Feb 07, 2018

Everyone says that ‘Content is King’, while others say social media is where true power lies. Traditional marketers still banks on cold calling and appointment setting.

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B2B Content Marketing Trends in 2018 B2B CONTENT MARKETING TRENDS IN 2018

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Jan 30, 2018

The use of content marketing in the B2B landscape has considerably increased over the past recent years. According to the latest report from Content Marketing Institute and MarketingProfs, 91% of B2B organizations are doing content marketing – ...

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A Beginner A BEGINNER'S GUIDE TO LAUNCHING A SUCCESSFUL MARKETING CAMPAIGN

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Jan 23, 2018

So, you’ve started a new business, you’ve just got a new website online, now you need to create a marketing strategy that generates traffic and sales? Unbounce share their beginners guide to a successful marketing strategy in this infogra...

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E-commerce Product Return Statistics E-COMMERCE PRODUCT RETURN STATISTICS

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Jan 22, 2018

According to an article from Business Insider, online retail will grow 8-12% this year, suggesting e-commerce sales are poised to fall between $427 billion and $443 billion and predicts that number will grow to $632 billion in 2020. As more and more ...

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Mobile Marketing Tips for Small Business in 2018 MOBILE MARKETING TIPS FOR SMALL BUSINESS IN 2018

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Jan 17, 2018

Keeping up with the times is as important today as it ever was, therefore using online marketing strategies that were successful five or ten years ago may no longer be advisable. In the last year, Facebook users have spent 68% of their time liking, p...

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31 Surprising Video Marketing Facts You Need to Know 31 SURPRISING VIDEO MARKETING FACTS YOU NEED TO KNOW

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Jan 09, 2018

Video content marketing is one of the most powerful ways to market your product or service. Its inherent ability to capture and hold a consumer's attention longer than people will spend on a text or image is great, and its ability to appeal to mu...

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Social Networks and Their Importance in eCommerce Gateways SOCIAL NETWORKS AND THEIR IMPORTANCE IN ECOMMERCE GATEWAYS

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Jan 08, 2018

Social commerce is a fairly new concept where eCommerce and social media companies work together to deliver an exceptional shopping experience. Basically, the goal of social commerce is to enable shoppers to use social networks to make eCommerce tran...

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The State Of Omni-Channel Engagement THE STATE OF OMNI-CHANNEL ENGAGEMENT

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Jan 07, 2018

Omni-channel trend is the latest buzzword in retail domain as it helps in streamlining both online and in-store customer experience. Accessing customers through diverse channels is the primary and the most crucial step to attain success in today'...

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Channel Marketing Trends 2018 CHANNEL MARKETING TRENDS 2018

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Jan 05, 2018

The diversity of digital marketing trends is huge: content marketing, social media marketing, marketing automation and artificial intelligence.

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5 Digital Marketing trends to watch out for in 2018. 5 DIGITAL MARKETING TRENDS TO WATCH OUT FOR IN 2018.

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Jan 05, 2018

With so many emerging technologies in the market, digital marketers are becoming well aware of which platform and technology to leverage to get the most out of their marketing endeavors. Leading social media platforms such as Facebook and Instagram a...

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6 Facebook Ads to Keep Your Customers Engaged 6 FACEBOOK ADS TO KEEP YOUR CUSTOMERS ENGAGED

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Jan 03, 2018

In addition to evolving their all-powerful ad platform, Facebook's also making strides in the eCommerce world, with a range of tools aimed at helping businesses convert customers without ever leaving The Social Network. But aside from facilitatin...

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Inbound Marketing Basics: How to Attract & Convert Website Visitors INBOUND MARKETING BASICS: HOW TO ATTRACT & CONVERT WEBSITE VISITORS

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Jan 03, 2018

Their three core tactics for attracting traffic in the first instance are: Search engine optimization, Pay per click, Social media marketing. They then recommend the following techniques to convert them into customers: Landing page optimization: Clea...

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Here are the 9 Social Media Trends We Can Expect in 2018 HERE ARE THE 9 SOCIAL MEDIA TRENDS WE CAN EXPECT IN 2018

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Dec 29, 2017

The world of social media is constantly evolving. This evolution is usually driven by trends in consumer behavior and preferences along with changes to the particular social media platforms themselves.

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The Future of Event Marketing Trends and Challenges THE FUTURE OF EVENT MARKETING TRENDS AND CHALLENGES

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Dec 28, 2017

To paint a clearer picture of the trends and challenges that will shape the event marketing landscape in the coming year, here's a comprehensive list of event marketing statistics.

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How Social Media Marketing Influences Purchase Decisions HOW SOCIAL MEDIA MARKETING INFLUENCES PURCHASE DECISIONS

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Dec 26, 2017

Social marketing campaigns are becoming a larger part of marketing budgets. Since 2009, spend on these campaigns has grown 25% year over year (Forrester). Why? Because social media is the modern day word-of-mouth. It generates trust, amplifies a bran...

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What is an Infographic?5 Reasons to Invest in Infographic Design WHAT IS AN INFOGRAPHIC?5 REASONS TO INVEST IN INFOGRAPHIC DESIGN

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Dec 23, 2017

Did you know that 65 percent of people are visual learners? Visual elements are a great way to engage your audience and get them interested in your content. With infographic design, you can present information in a way that is visually appealing and ...

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Small Business Digital Marketing Trends for 2018. SMALL BUSINESS DIGITAL MARKETING TRENDS FOR 2018.

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Dec 21, 2017

Most small business owners expect to use social media content to acquire new customers in 2018, according to recent research from Infusionsoft. The report was based on data from a survey conducted in October 2017 among 1,000 small business owners in ...

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The Giant Email Marketing Statistics Guide THE GIANT EMAIL MARKETING STATISTICS GUIDE

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Dec 21, 2017

While social media marketing and newer digital tactics (like video) tend to get the majority of the focus, traditional outreach methods can still be highly effective, with great relative response rates, dependent on your target audience.

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Top 10 Lead Generation Tools in Digital Marketing TOP 10 LEAD GENERATION TOOLS IN DIGITAL MARKETING

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Dec 21, 2017

Once a business is up and running, its biggest challenge is lead generation and/or customer acquisition. You may have heard digital marketing is the best bet, and offers the best value for money when it comes to targeted lead generation .

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Inbound Marketing Process: How to Get Started in 3 Months. INBOUND MARKETING PROCESS: HOW TO GET STARTED IN 3 MONTHS.

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Dec 17, 2017

London was hosting the summer Olympics, President Obama was just re-elected, Facebook was going public, and the team here at IMPACT was riding high on its first ever viral infographic. Having just become a certified HubSpot Partner agency, this infog...

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Marketing Tips for Live Streaming on Social Media MARKETING TIPS FOR LIVE STREAMING ON SOCIAL MEDIA

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Dec 14, 2017

Live Streaming, as a new type of video, is getting more and more popular as it gives users instant reply and a feel of authenticity. Live Streaming also offers an effective and quick way for brands to reach their clients. Check this article to know h...

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Facebook Lead Ads: Everything you need to know in one FACEBOOK LEAD ADS: EVERYTHING YOU NEED TO KNOW IN ONE

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Dec 11, 2017

Facebook Lead Ads are the newest addition to the suite of advertising solutions offered by Facebook. They provide an efficient way for advertisers to generate leads from Facebook, without the need for filling out long forms.

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The Smart Insights Race Planning System For Digital Marketing THE SMART INSIGHTS RACE PLANNING SYSTEM FOR DIGITAL MARKETING

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Dec 08, 2017

We created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don't have a marketing strategy. In this post, first published in July 2010 and since updated with the new summary of dig...

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The Importance of Local Search Marketing in 2017 & Beyond THE IMPORTANCE OF LOCAL SEARCH MARKETING IN 2017 & BEYOND

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Dec 05, 2017

Neglecting local search marketing puts your clients at a huge disadvantage. Local SEO has grown in importance over the last few years, thanks in part to the greater use of mobile and the algorithm updates Google has made to reflect users’ searc...

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2018 Digital Marketing Trends and Statistics 2018 DIGITAL MARKETING TRENDS AND STATISTICS

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Dec 03, 2017

2018 is just around the corner! Stay up to date on the latest digital marketing trends, from content marketing to machine learning, and data analytics. Smart insights global survey: marketing activities that you think will make the largest commercial...

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EMail Marketing Report Card EMAIL MARKETING REPORT CARD

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Nov 30, 2017

Over the course of 2017, email marketers enacted various new content strategies and implemented tools to expand their marketing programs and connect with subscribers in an authentic way.

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What is Digital Marketing? WHAT IS DIGITAL MARKETING?

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Nov 29, 2017

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

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Lead Generation via Social Media LEAD GENERATION VIA SOCIAL MEDIA

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Nov 28, 2017

Why is it important to think about how to generate leads on social media? Consider that 90 percent of top decision-makers say they never respond to cold calls. On the other hand, 76 percent of buyers are ready to have a conversation on social media.

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What is your digital marketing strategy for 2018? WHAT IS YOUR DIGITAL MARKETING STRATEGY FOR 2018?

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Nov 27, 2017

The rise of digital marketing has peaked at new heights, but what have the experts predicted for 2018? Take a look at these predicted trends and stay on top of your marketing game in the new year.

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The State of Email Marketing THE STATE OF EMAIL MARKETING

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Nov 22, 2017

Email marketing continues to dominate digital marketing as a top performing channel that can be depended on to deliver results time and time again. But what are marketers biggest email marketing objectives, their most effective tactics, and how do th...

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The Road To Modern Marketing THE ROAD TO MODERN MARKETING

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Nov 22, 2017

“The Road to Modern Marketing,” infographic depicts the evolution of the marketer’s role from the 1950s to present day and includes tons of stats to boot.

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Infographic: Social Media Trends 2018 INFOGRAPHIC: SOCIAL MEDIA TRENDS 2018

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Nov 21, 2017

As another rollercoaster of a year inches towards its end, the social media marketing industry prepares to enter another new year and speculation is rife about the foreseeable social media trends 2018.

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CONTENT MARKETING PLATFORMS GUIDE CONTENT MARKETING PLATFORMS GUIDE

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Nov 20, 2017

Content marketing is getting bigger and bigger. 89 percent of B2B marketers use it, and more than half of the B2B marketers who had yet to adopt it stated that they planned to start within the next 12 months. Over in the B2C world, 86 percent of mark...

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Multichannel vs Omnichannel Marketing MULTICHANNEL VS OMNICHANNEL MARKETING

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Nov 15, 2017

Looking for the perfect marketing strategy mix? We put together a great infographic on multi-channel marketing and what your integrated marketing agency should be doing for you.

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Email Marketing Predictions EMAIL MARKETING PREDICTIONS

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Nov 13, 2017

According to the US Consumer Device Preference Report, 66% email account holders in the US open and read emails through smartphones. By 2018, this percentage is only going to increase, as more people will start using smartphones on a regular basis. S...

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The Influence of Instagram THE INFLUENCE OF INSTAGRAM

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Nov 13, 2017

To show just how important Instagram has become in digital media and advertising, the e-commerce software company X-Cart recently published an infographic full of stats and information on “what is costs to reach a massive audience.

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15 Must-Have Instagram Marketing Tools For Rapid Boost 15 MUST-HAVE INSTAGRAM MARKETING TOOLS FOR RAPID BOOST

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Nov 08, 2017

Instagram is one the fastest growing social media networks with 800 million monthly active users in September 2017. Due to the app visual nature, brands can see huge amounts of engagement on Instagram and it’s also valuable social media marketi...

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What is digital marketing? WHAT IS DIGITAL MARKETING?

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Nov 06, 2017

Digital marketing embraces many marketing disciplines. From SEO to social media marketing, digital marketing is something you cannot avoid if you want to develop your brand online. This infographic explains what is digital marketing and what it does ...

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An Overview of Content Marketing AN OVERVIEW OF CONTENT MARKETING

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Nov 05, 2017

To help provide a broader picture of the ins and outs of content, The Online Marketing Institute has put together this infographic, which covers the various types of content, distribution channels, how to optimize the process and the team members and...

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B2B Social Media Marketing Today B2B SOCIAL MEDIA MARKETING TODAY

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Nov 03, 2017

As this infographic explores, B2B marketers today participate and succeed in social media marketing right alongside their B2C counterparts. And if you’re interested in learning more about succeeding in B2B social media marketing, be sure to dow...

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The Super Easy 6-Step Email Marketing Funnel Process THE SUPER EASY 6-STEP EMAIL MARKETING FUNNEL PROCESS

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Nov 02, 2017

When it comes to setting up effective email marketing funnel, there’re some steps you can take to put everything into its place.This infographic will discuss about these super easy 6 steps to build your own email marketing funnel.

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How to Make Your Content Marketing Better HOW TO MAKE YOUR CONTENT MARKETING BETTER

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Oct 30, 2017

Content marketing is a great way to get your target audience’s eyeballs on your subject matter. The challenge is to make your content compelling enough to cut through. Our friend, Brian Carter, CEO of The Carter Group, has the content alchemy a...

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Email Marketing Predictions for 2018 EMAIL MARKETING PREDICTIONS FOR 2018

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Oct 25, 2017

If you’re like a lot of marketers, you’re already looking ahead to 2018 and wondering: “How can I get bigger, better results?” Well, it’s no secret that creating relevant, customer-centric experiences deliver the best re...

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Omnichannel: The Secret to Digital Advertising Success OMNICHANNEL: THE SECRET TO DIGITAL ADVERTISING SUCCESS

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Oct 24, 2017

We often hear the terms "multichannel marketing" and "omnichannel marketing," and in the past we have explored the differences between those two strategies. Today, we'll focus on the omnichannel approach, which—when done...

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Four hot digital marketing trends in 2017 FOUR HOT DIGITAL MARKETING TRENDS IN 2017

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Oct 18, 2017

The greatest invention of our generation, the Internet, has paved way for marketers to be more creative, targeted and personalised with their strategies than ever before. It's also enabling smaller, challenger brands to rise up through the ranks ...

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10 Reasons Your Email Marketing Strategy is Failing – & How to Fix It 10 REASONS YOUR EMAIL MARKETING STRATEGY IS FAILING – & HOW TO FIX IT

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Oct 17, 2017

Are you looking for ways to improve your email marketing strategy? Want to know where your current efforts are falling short and what you can do to fix it? We share 10 reasons your email strategy is failing and how to fix it in this infographic.

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The Evolution of Instagram Ads THE EVOLUTION OF INSTAGRAM ADS

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Oct 16, 2017

Since its inception in 2010, Instagram has come a long way from being merely an Exchange-agram rip off. (If you get that, we are going to be good friends.) In 7 short years, the social media network has turned from a seemingly simple photo-sharing ap...

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10 Essential Holiday Marketing Tactics for 2017 10 ESSENTIAL HOLIDAY MARKETING TACTICS FOR 2017

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Oct 11, 2017

Holiday-related sales in the United States are expected to surpass $923 billion in 2017, up 3% from last season. That number may make visions of profit dance in your head, but it also presents a huge challenge: more spend means more competition&mdash...

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4 trends for a digital marketing edge 4 TRENDS FOR A DIGITAL MARKETING EDGE

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Oct 09, 2017

Online marketing is continually evolving, with digital marketing strategists riding the quarterly – even monthly – wave of trends. Despite this, every step must be a tactical one. We’ve wrapped up the trends that we believe will see...

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The Latest Social Media Marketing Best Practices You Need to Know THE LATEST SOCIAL MEDIA MARKETING BEST PRACTICES YOU NEED TO KNOW

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Oct 06, 2017

Every day, around the world, the typical digital consumer is on social networks and messaging services for nearly two hours. It’s up to you to reach them. The first step in building this relationship is to get to know them. Listen, talk to infl...

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Your Complete Guide to Advertising on LinkedIn YOUR COMPLETE GUIDE TO ADVERTISING ON LINKEDIN

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Oct 06, 2017

Facebook has the most advanced ad targeting options, Twitter is a popular choice, and Instagram is rising. But are you also aware of the depth of ad options available on LinkedIn? To help give you an overview of the what and how of what’s possi...

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2018’s Most Fascinating Digital Marketing Trends 2018’S MOST FASCINATING DIGITAL MARKETING TRENDS

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Oct 03, 2017

We’ve gathered the most recent digital trends and put them into this infographic, to help you plan and implement strategies that generate impact and stand out, as nowadays this is the only way to attract potential customers for your business.

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10 Things You Shouldn’t Include in Your Email Marketing Campaigns 10 THINGS YOU SHOULDN’T INCLUDE IN YOUR EMAIL MARKETING CAMPAIGNS

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Oct 01, 2017

Are you looking for ways to improve your email marketing strategy? Want to know the common items that can adversely affect the success of your campaigns? Citipost Mail share ten things to leave out of your emails in the infographic below. First on th...

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3 Powerful Ways To Use Artificial Intelligence in Content Marketing 3 POWERFUL WAYS TO USE ARTIFICIAL INTELLIGENCE IN CONTENT MARKETING

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Sep 28, 2017

The power of artificial intelligence is changing the field of content marketing. It allows you to discover insights, make strategic recommendations, and create better content, which helps you to be more efficient, profitable and successful marketer.

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Craft a Picture-Perfect Landing Page for Your Email Marketing Campaigns CRAFT A PICTURE-PERFECT LANDING PAGE FOR YOUR EMAIL MARKETING CAMPAIGNS

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Sep 27, 2017

Landing pages are a necessity for successful email marketing campaigns and this Campaigner Infographic illustrates best practices for creating them. Take a look at how you can design engaging and mobile-optimized landing pages for your next email cam...

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11 Digital Marketing Tips to Help You Grow Your Business 11 DIGITAL MARKETING TIPS TO HELP YOU GROW YOUR BUSINESS

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Sep 24, 2017

Digital Marketing now plays a key role in growing businesses of all shapes and sizes, all around the world. Word-of-mouth, face-to-face selling techniques and telesales are all really strong tools to grow your business too, however 90% of all markete...

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50 Social Media Video Marketing Stats for 2017 50 SOCIAL MEDIA VIDEO MARKETING STATS FOR 2017

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Sep 22, 2017

Video is the key content trend of the moment - if you're not creating video content for your business, you need to be considering why, and whether it may be a viable option moving forward, as all the major social platforms become more video focus...

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10 Must-Haves for a Highly Successful Video Marketing Campaign 10 MUST-HAVES FOR A HIGHLY SUCCESSFUL VIDEO MARKETING CAMPAIGN

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Sep 19, 2017

As you may have heard, video is becoming more and more important in digital marketing circles. Facebook CEO Mark Zuckerberg says their platform will be mostly video by 2019, YouTube now has more than 1.5 billion monthly active users, while video cons...

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9 Tips to Optimize Your Marketing Emails for Short Attention Spans 9 TIPS TO OPTIMIZE YOUR MARKETING EMAILS FOR SHORT ATTENTION SPANS

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Sep 19, 2017

Email marketing is one of the most popular tools for selling and promoting your products/services to a specific audience, free from the algorithm limitations of social platforms and targeted based on those who've expressed real interest in your o...

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A Small Business Guide To Facebook Video Marketing A SMALL BUSINESS GUIDE TO FACEBOOK VIDEO MARKETING

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Sep 18, 2017

As a small business, Facebook is one of the most powerful tools in your marketing arsenal. With over 40% of referral traffic[1] coming from this one source, it is by far the best social media channel to attract new customers and engage with your bran...

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127 Video Marketing Stats You Didn 127 VIDEO MARKETING STATS YOU DIDN'T KNOW

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Sep 16, 2017

Did you know about 48 hours of videos are uploaded every minute on YouTube and using a video in your marketing increases the sharing of your content 10x. From Facebook Live to 360-degree videos, these revolutionary video marketing stats will enhance ...

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22 Amazing Email Marketing Tools Your Business Needs in 2017 22 AMAZING EMAIL MARKETING TOOLS YOUR BUSINESS NEEDS IN 2017

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Sep 14, 2017

Are you looking for ways to improve your email marketing strategy? Need some tools to help you build your list and send your emails out? Joint Views share 22 tools for you to choose from in this infographic.

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Top 5 Proven Facts About Content Marketing for Business TOP 5 PROVEN FACTS ABOUT CONTENT MARKETING FOR BUSINESS

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Sep 14, 2017

If you own a business and have a website, content marketing should be your main advertising focus. If you don’t believe us, we whipped up an infographic that explains the Top 5 Proven Facts About Content Marketing for Business.This infographic ...

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13 Steps to Digital Marketing Success 13 STEPS TO DIGITAL MARKETING SUCCESS

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Sep 14, 2017

How to starting a digital marketing campaign for your business. Want to know the key components that make up a winning strategy? Steps to success in this infographic. In today’s competitive world, your company can either flourish or decline bas...

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10 Reasons Why You Should Be Content Marketing Now 10 REASONS WHY YOU SHOULD BE CONTENT MARKETING NOW

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Sep 14, 2017

Thinking about starting a content marketing campaign for your business but haven’t done so yet? What are you waiting for? If you’re on the fence as to how effective content marketing is, we’ve designed this infographic to explain th...

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5 Reasons Why Infographics are Effective In Social Media Marketing 5 REASONS WHY INFOGRAPHICS ARE EFFECTIVE IN SOCIAL MEDIA MARKETING

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Sep 11, 2017

Infographics offer an attractive way of presenting content to the targeted audience. It's a combination of images, text, and graphs that make boring content fun to read. They have a capability to attract attention and engage readers. A quality an...

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How to Set Up a Successful YouTube Channel HOW TO SET UP A SUCCESSFUL YOUTUBE CHANNEL

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Sep 09, 2017

Many people think that starting a YouTube Channel and getting millions of subscribers are easy things to accomplish. This also goes along with the belief that every channel leads to high profit and earnings with little effort. Check out the infograph...

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10 Social Media Marketing Strategies for Companies 10 SOCIAL MEDIA MARKETING STRATEGIES FOR COMPANIES

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Sep 08, 2017

Social media is a vital place where brands can have fun and a measurable impact on the bottom line of each business. For this reason, social media can no longer live in a silo and must work in tandem with the whole business strategy.

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The Most Important B2B Digital Marketing Statistics for 2017 THE MOST IMPORTANT B2B DIGITAL MARKETING STATISTICS FOR 2017

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Sep 07, 2017

Are you looking to give your social media marketing strategy a push for the last stretch of 2017? If you're in the B2B sector, this infographic from Bubblegum Search is for you - it covers a range of key digital marketing stats for B2B brands, hi...

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The Anatomy of a Perfect Email Marketing Template THE ANATOMY OF A PERFECT EMAIL MARKETING TEMPLATE

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Sep 05, 2017

Email marketing is a great way to help develop your relationship with your customers. It’s also a strong tool you can use to gain your customer’s trust, increase repeat business and build brand awareness. And while email marketing sounds ...

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Why Personalization is Key for Content Marketing WHY PERSONALIZATION IS KEY FOR CONTENT MARKETING

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Sep 04, 2017

Most marketers agree that content marketing is an important piece of their strategy, but creating engaging content is not easy. Content creation must be personalized to stands out from your competition and win a customer’s attention.

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The Evolution of Marketing Channels THE EVOLUTION OF MARKETING CHANNELS

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Aug 31, 2017

Think back to when you were a kid. Before tablets, smartphones, social media, virtual and augmented reality, and even the internet, things were much simpler – especially for marketers. In the ‘80s, marketers had only a few channels in whi...

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How to Setup Your Social Media Marketing Strategy: 6 Steps to Follow HOW TO SETUP YOUR SOCIAL MEDIA MARKETING STRATEGY: 6 STEPS TO FOLLOW

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Aug 29, 2017

Social media networks are one of the best avenues to promote your brand globally. With over 2.7 billion users worldwide, there can be no doubt that social media offers tremendous potential and has a real impact on business’ bottom line.

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5 Steps to Get Customers with Facebook Ads 5 STEPS TO GET CUSTOMERS WITH FACEBOOK ADS

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Aug 29, 2017

More than 2 billion people are on Facebook, and advertisers collectively spent more than $26 billion on Facebook ads in 2016 to reach that ever-growing audience. And seeing the stats, one can easily assume that the chances of you reaching your target...

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Best Times to Post on Social Media BEST TIMES TO POST ON SOCIAL MEDIA

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Aug 29, 2017

Super savvy social media managers don’t just share engaging content. They share it at optimal times. The science of social timing is key to getting more traffic and engagement. So what are the best times to post on social media? Here’s wh...

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Content Marketing: How to Make Each Blog Post Drive ROI CONTENT MARKETING: HOW TO MAKE EACH BLOG POST DRIVE ROI

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Aug 23, 2017

Any marketer will tell you that producing a regular stream of content for your website is necessary and important. You also need to optimize your content. The question is, what are you optimizing that content for? There are plenty of reasons to blog,...

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Why Email Marketing is the Best Way to Reach Millennials WHY EMAIL MARKETING IS THE BEST WAY TO REACH MILLENNIALS

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Aug 22, 2017

In recent years, marketing has gone through a drastic shift. Businesses now turn to the Internet to promote their products and generate more leads. Incidentally, there’s one demographic in particular that is best reached via digital channels, p...

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How Email Marketing done the Inbound way fetches great results HOW EMAIL MARKETING DONE THE INBOUND WAY FETCHES GREAT RESULTS

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Aug 18, 2017

Basically, the major difference between the two is that inbound believes in earning attention and outbound is interrupting. Inbound marketing educates, informs, and keeps the readers engaged with your brand by providing valuable, relevant content. It...

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63 Skills You Need to Master for Marketing Success 63 SKILLS YOU NEED TO MASTER FOR MARKETING SUCCESS

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Aug 15, 2017

The digital marketing field is rapidly evolving, possibly faster than any other sector. As soon as you've got one element down, another comes up, or the platforms change the rules, rendering previous best practices obsolete. It can be difficult t...

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State of the Creator Economy. STATE OF THE CREATOR ECONOMY.

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Aug 15, 2017

The 2017 State of the Creator Economy is an expanded investigation of Marketer, Creator and Consumer perspectives on the effectiveness of Influencer and Content Marketing compared to other marketing mediums. The 2017 State of the Creator Economy, you...

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Facebook Marketing for Hotels FACEBOOK MARKETING FOR HOTELS

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Aug 11, 2017

Given more than 2 billion people now use Facebook, it's fast-becoming an essential platform for all business types, if it's not already. But the opportunities in the travel and hospitality sector are particularly significant, and all business...

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119 FACTS ABOUT EMAIL MARKETING 119 FACTS ABOUT EMAIL MARKETING

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Aug 10, 2017

Emails acquired a lot of bad rep in the 2000s. There was a flood of spams, scams and loads of desperate emails. This sensory onslaught made a lot of people turn their back towards emails. Despite the fact that we send more emails everyday than the st...

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Cross-channel-strategy-infographic CROSS-CHANNEL-STRATEGY-INFOGRAPHIC

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Jul 25, 2017

Connect to a platform that provides a holistic customer view from acquisition to loyalty engagement. Send timely, relevant information through your customer’s preferred mobile channel – securely.

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MAKE THE MOST OF YOUR MOBILE MARKETING MAKE THE MOST OF YOUR MOBILE MARKETING

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Jul 24, 2017

Nearly 95 percent of Americans own a mobile device of some kind. As a society, we are spending more time connected than ever before and being able to completely “unplug” is nearly impossible. For marketing and communications professionals...

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Why you need to invest in email marketing WHY YOU NEED TO INVEST IN EMAIL MARKETING

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Jul 21, 2017

Most companies in Brisbane know that digital marketing is vital for business success, but very few know where to start, or what to spend. For organisations that are just beginning the marketing journey, one of the most cost effective methods of marke...

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22 Top Email Marketing Tools of 2017 22 TOP EMAIL MARKETING TOOLS OF 2017

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Jul 21, 2017

Digital Marketing is indeed one of the best marketing strategies out there. No doubt in that. Among the digital marketing technique that exists email marketing is gaining so much importance and the reason being its flexibility, effectiveness as well ...

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The 5 Steps of Successful Email Marketing THE 5 STEPS OF SUCCESSFUL EMAIL MARKETING

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Jul 17, 2017

If you’re a small business owner, free time is not a luxury you can enjoy often. When every minute matters, wasting time creating an email that doesn’t help your business can hold you back. You can’t afford to leave the success of y...

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The hottest visual content marketing trends in 2017 THE HOTTEST VISUAL CONTENT MARKETING TRENDS IN 2017

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Jul 09, 2017

2017 Visual Content Marketing Trends in more are Infographics liked and shared on social media than other type of content 3.5 4.2 3x as many consumers would prefer to watch a video about a product than to read about it 4x of all internet traffic will ...

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16 Video Marketing Statistics to Inform Your Q4 Strategy 16 VIDEO MARKETING STATISTICS TO INFORM YOUR Q4 STRATEGY

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Jun 28, 2017

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video is long past the status of an "up-and-coming" marketing tactic. It's here, and it's an increasingly...

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Fundamentals of Facebook Marketing FUNDAMENTALS OF FACEBOOK MARKETING

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Jun 23, 2017

A sixth of the world's population logs into the same website every week to read news, catch up with friends and see the latest content from their favorite online and retail businesses. Let's face it: Facebook is beyond huge, and there are few...

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Content Marketing Statistics & Trends 2017 CONTENT MARKETING STATISTICS & TRENDS 2017

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Jun 22, 2017

Content marketing is one of the key elements of digital marketing today. In times when something can go viral one day, and drop into oblivion the next, it's not easy to grab attention online and get best results from digital marketing campaigns. ...

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How Video Marketing Works HOW VIDEO MARKETING WORKS

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Jun 20, 2017

As online marketing becomes more and more visual over time, video marketing has emerged as a favorite choice for businesses to share a message, promote a product, and entertain customers all at once. The effort has not gone to waste - our research sh...

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New Social Media Demographics for Marketers 2017 NEW SOCIAL MEDIA DEMOGRAPHICS FOR MARKETERS 2017

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Jun 20, 2017

The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy. It truly pays to have your message reach the right people at the right time. In the social media industry, your a...

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What is a Social Media Influencer? WHAT IS A SOCIAL MEDIA INFLUENCER?

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Jun 13, 2017

A Social Media Influencer is a user on social media who have established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.

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The Inbound/Outbound Marketing Process THE INBOUND/OUTBOUND MARKETING PROCESS

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Jun 11, 2017

Inbound Marketing continues to gain huge popularity, but most of the information on the subject focuses only on Inbound Marketing, and neglects to identify how Inbound can work seamlessly with Outbound.

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9 Eye-Opening Small Business Online Marketing Stats to Impact Your Strategy 9 EYE-OPENING SMALL BUSINESS ONLINE MARKETING STATS TO IMPACT YOUR STRATEGY

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May 31, 2017

Trying to figure out where to spend your online marketing dollars this month? With SEO, PPC, Social Media, and traditional offline marketing there are so many options it can make your head spin. I put together the infographic and commentary below to ...

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The Importance of Multi-Channel Marketing THE IMPORTANCE OF MULTI-CHANNEL MARKETING

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May 11, 2017

Are you thinking of implementing a multi-channel marketing program but you just aren’t sure if the potential payoff is worth the effort? While many marketers recognize that a multi-channel approach is important, there’s still quite a few ...

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Here HERE'S THE 2017 STATE OF DIGITAL MARKETING

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May 11, 2017

Digital marketing is one of those areas that's become, in a way, all-encompassing. There's social media, there's SEO, and there are the analytics that come with both. And with the rapid pace at which digital marketing evolves, it can be d...

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The State of Email Marketing 2017 THE STATE OF EMAIL MARKETING 2017

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May 05, 2017

Email Marketing is one the most effective techniques for digital marketers, so keeping up- to-date with the latest trends in the industry is super important. Our recent research on the State of Email marketing in 2017 with partners GetResponse showed...

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IS CONTENT MARKETING STILL THE KING IS CONTENT MARKETING STILL THE KING

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May 05, 2017

‘Content is king.’ A well-known phrase used as a marketing buzzword. This year, it has become more relevant than ever before. In today’s times, when consumers have become more demanding and tech-savvy, businesses must up their conte...

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A Brief History of Content Marketing, Back to the Future Edition A BRIEF HISTORY OF CONTENT MARKETING, BACK TO THE FUTURE EDITION

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May 05, 2017

If you ask us, there are three things that we marketing nerds might love more than anything else: History, visual content, and the 1985 film Back to the Future. So when it came to our attention that our friends at Uberflip combined all three of them,...

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The 2017 Email Marketing Field Guide: The Best Times and Days to Send Your Message and Get It Read THE 2017 EMAIL MARKETING FIELD GUIDE: THE BEST TIMES AND DAYS TO SEND YOUR MESSAGE AND GET IT READ

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May 03, 2017

Have you ever gone looking for advice on the best time to send your email and walked away feeling more confused than confident? You’re not alone. There is lot of conflicting information out there about when and how to send emails in order to ge...

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How to Choose the Right Online Marketing Channels HOW TO CHOOSE THE RIGHT ONLINE MARKETING CHANNELS

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Apr 27, 2017

Online marketing is something you can’t ignore because potential customers use search, social, and mobile to research products and prices before making final purchase decisions. You can build and personalize your relationships with prospects an...

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5 Essential Skills Marketers Need to Succeed This Year 5 ESSENTIAL SKILLS MARKETERS NEED TO SUCCEED THIS YEAR

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Apr 27, 2017

The marketing landscape evolves at what often seems like a bewildering pace. There are changes in consumer preferences. There are updates to search algorithms. And, we can't forget the frequent updates and features added to various social media c...

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CONTENT MARKETING IN 2017 CONTENT MARKETING IN 2017

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Apr 24, 2017

While content marketing is not a new idea, 2016 saw it becoming mainstream and starting to hit its stride as a marketing approach. Despite this growth, very few people seem to understand it. So what’s content marketing all about and how is it i...

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10 Visual Marketing Statistics for 2017 10 VISUAL MARKETING STATISTICS FOR 2017

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Apr 24, 2017

Visual marketing has become one of the most important aspects of digital advertising - in the age of autoplay videos, eye-catching infographics and attention-grabbing GIFs, large blocks of text just won't attract your clients' attention the w...

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Where We Are: The 2017 State of Content Marketing WHERE WE ARE: THE 2017 STATE OF CONTENT MARKETING

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Apr 19, 2017

If it does, you're clearly not alone. Content marketing -- and keeping up with it -- can be confusing, even to those who understand its importance. Many of us have heard the phrase "content is king." But what, exactly, does that look li...

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The Case for B2B Marketing on LinkedIn THE CASE FOR B2B MARKETING ON LINKEDIN

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Apr 18, 2017

LinkedIn has long been known as the top social platform for B2B marketers, with the professional focus of the network aligning it more closely with internal business operations, as opposed to customer-facing opportunities. Underlining this, LinkedIn ...

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Infographic: Content Marketing Strategy INFOGRAPHIC: CONTENT MARKETING STRATEGY

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Apr 14, 2017

More than 3.5 billion pieces of content are shared each week on Facebook alone, and according to Technorati, 15% of bloggers spend ten or more hours each week blogging. With so much content on the web, it’s no wonder there is high demand for co...

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A Small-Business Guide to Facebook Advertising (Infographic) A SMALL-BUSINESS GUIDE TO FACEBOOK ADVERTISING (INFOGRAPHIC)

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Apr 09, 2017

As a small business, you don’t need to spend loads of money on advertising. There are plenty of free or low-cost tools that you can use to effectively market your company.

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Contextualized Content Marketing in a Nutshell (Infographic) CONTEXTUALIZED CONTENT MARKETING IN A NUTSHELL (INFOGRAPHIC)

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Apr 04, 2017

For many decades, we have seen a lot of shifts that transformed marketing as we know it today – Digital and Interactive. From the reign and demise of traditional tactics such as TV, radio, and print – to the sudden rise of dot-coms and so...

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The State of AI-Powered Email Marketing 2017 THE STATE OF AI-POWERED EMAIL MARKETING 2017

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Apr 04, 2017

In its 40+ year tenure, email has seen and survived every technology upheaval of the computer age to emerge as one of the most effective marketing channels across nearly every industry. In 2017, email marketers have discovered new ways to supercharge...

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How to Achieve Effective Omni-Channel Marketing HOW TO ACHIEVE EFFECTIVE OMNI-CHANNEL MARKETING

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Mar 31, 2017

The way we use the internet has changed a lot in recent years, and is changing at a faster rate than ever before. Mobile device usage is through the roof, overtaking desktop usage for many tasks including answering emails and shopping. The average co...

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How to Use Events to Create Cross-Channel Marketing Success HOW TO USE EVENTS TO CREATE CROSS-CHANNEL MARKETING SUCCESS

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Mar 28, 2017

As a marketer, your bag of tricks may include content, email, and social marketing. But what about events? Event marketing can increase your bottom line by boosting your digital marketing, your brand, and your sales, an infographic released by NCC Ho...

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Facebook Advertising + PPC: 3 Stats You Need to Know FACEBOOK ADVERTISING + PPC: 3 STATS YOU NEED TO KNOW

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Mar 27, 2017

We’ve shared a lot of information about the benefits of Facebook advertising – the different marketing goals it can help you reach, the various campaigns you can run, and how you can measure success. We’ve also been hard at work ana...

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