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Your Ultimate Social Media Checklist YOUR ULTIMATE SOCIAL MEDIA CHECKLIST

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Sep 18, 2018

If your answer was often, all good, but if not, let us take a guess as to why - you have so many tasks to cover off within your daily requirements that you're left with little to no time to focus on your broader strategic goals, and implementing ...

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5 Ways B2B Brands Should Use Social Media 5 WAYS B2B BRANDS SHOULD USE SOCIAL MEDIA

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Oct 16, 2018

During a session at The Social Shakeup last week, three B2B brand marketers shared their ideas on how to make even the most serious B2B brand pop on social. Based on the insights they presented, it became clear that no matter whether your company is ...

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The Future of SEO: 50+ Stats Showing the Rise of Voice Search THE FUTURE OF SEO: 50+ STATS SHOWING THE RISE OF VOICE SEARCH

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Oct 16, 2018

Are you wondering what the future holds for search engine optimization? Are you aware of the biggest search trend that will likely affect how visitors land on your site? SE Ranking share the stats you need to know about the rise of voice search in th...

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The A-Zs of SEO in 2018 THE A-ZS OF SEO IN 2018

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Oct 10, 2018

Are you just getting started in the confusing realm of search engine optimisation? Need some help understanding the common SEO terminology?

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The Importance of Social Media in Ecommerce THE IMPORTANCE OF SOCIAL MEDIA IN ECOMMERCE

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Oct 11, 2018

Prima Software put together the infographic below which shares five fascinating stats that prove the growing value of social media in your Ecommerce marketing plans.

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21 Marketing Automation Stats That Will Make You Rethink Your Marketing Strategy 21 MARKETING AUTOMATION STATS THAT WILL MAKE YOU RETHINK YOUR MARKETING STRATEGY

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Oct 12, 2018

In this infographic, Invesp shares a variety of important stats about the current state of marketing automation. Use this piece as a guide to streamlining your marketing process and stimulate business growth.

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How to Use Storytelling to Boost Your Digital Marketing Efforts HOW TO USE STORYTELLING TO BOOST YOUR DIGITAL MARKETING EFFORTS

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Sep 20, 2018

Effective stories spark the release of oxytocin in our brains, which can increase trust in a situation, and the storyteller at the same time. Stories also elicit emotion, and emotional responses can have a greater influence on purchase intent than an...

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How to Use Content Marketing to Build a Strong Business Brand? HOW TO USE CONTENT MARKETING TO BUILD A STRONG BUSINESS BRAND?

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Oct 10, 2018

In order to utilize these digital platforms for your branding strategy, however, you must first have a good content marketing strategy. Unknown to many business owners, content marketing is one of the most effective ways to build a digital brand pres...

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How to Create Big Rock Content for Content Marketing HOW TO CREATE BIG ROCK CONTENT FOR CONTENT MARKETING

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May 17, 2018

One of the best ways to build an effective content strategy is by basing your main effort around a major research piece or project, then extrapolating that initial process into a broad range of separate post and update types to maximize reach.

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How to Get The Most Out of Your Influencer Marketing Campaign HOW TO GET THE MOST OUT OF YOUR INFLUENCER MARKETING CAMPAIGN

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May 04, 2018

Influencer marketing has risen in popularity over recent years, and has now become one of the most effective ways to boost brand awareness, improve favorability and, as a result, increase sales.

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2018’s Most Fascinating Digital Marketing Trends 2018’S MOST FASCINATING DIGITAL MARKETING TRENDS

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Oct 03, 2017

We’ve gathered the most recent digital trends and put them into this infographic, to help you plan and implement strategies that generate impact and stand out, as nowadays this is the only way to attract potential customers for your business.

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A Guide For Effective Social Media Automation A GUIDE FOR EFFECTIVE SOCIAL MEDIA AUTOMATION

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Sep 06, 2018

Like pretty much every element, the answer is 'it depends'. It depends on how you use automation, what you automate and what you don't, it depends on which elements you consider suitable for machine response. Used well, there's no que...

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45 Google Tips and Tricks to Aid In Your Everyday Life 45 GOOGLE TIPS AND TRICKS TO AID IN YOUR EVERYDAY LIFE

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Oct 05, 2018

Having trouble finding something, but you know the website you saw it on? There's a simple trick for searching on a specific site. What to find trending discussions on a particular topic? Adding a hashtag to your query can provide that. Looking f...

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The Latest Social Media Stats THE LATEST SOCIAL MEDIA STATS

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Oct 01, 2018

The average day sees 1.4 billion people log onto Facebook, 500 million tweets sent and 95 million photos are shared on Instagram. With this much content, the majority of social media platforms are putting algorithms in place to filter out irrelevant ...

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How to Use Google Posts to Get More Traffic and Social Engagement HOW TO USE GOOGLE POSTS TO GET MORE TRAFFIC AND SOCIAL ENGAGEMENT

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Oct 02, 2018

Over the years, Google has turned its 'My Business' service from a simple NAP listing into a more holistic solution for businesses. With the latest developments, Google My Business now offers a whole range of features for presenting your busi...

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6 Steps to Create a Customer Persona that Drives Your Marketing Strategy 6 STEPS TO CREATE A CUSTOMER PERSONA THAT DRIVES YOUR MARKETING STRATEGY

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Oct 04, 2018

If you want to maximize your marketing campaigns, you need to formulate details audience personas in order to better understand your targeting options, and boost appeal with those you most want to reach.

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Social Media, Social Life SOCIAL MEDIA, SOCIAL LIFE

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Sep 16, 2018

Social networking apps have become central to every aspect of teens' lives, from how they stay in touch with friends to how they engage with politics. And constantly refreshing their social feeds can feel simultaneously positive and negative - te...

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An Update on Social Media Trends at the Midway Point of 2018 AN UPDATE ON SOCIAL MEDIA TRENDS AT THE MIDWAY POINT OF 2018

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Sep 13, 2018

Everyone's got predictions. At the start of every year, every digital marketing expert and social media enthusiast puts together notes on where they think things are headed, in order to showcase their knowledge and understanding, and test their i...

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The Ultimate Guide to Creating and Marketing THE ULTIMATE GUIDE TO CREATING AND MARKETING

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Sep 26, 2018

But a not-so-secret weapon you can use is infographics. The visual nature of infographics makes them highly shareable on social, while the capacity to communicate data and insights in a more immediate, engaging way also holds significant appeal onlin...

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Creating Viral Content CREATING VIRAL CONTENT

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Sep 27, 2018

Viral content can generate thousands of new visitors to your website overnight and transform your business. It can even turn a simple website or product into a business. How is it done? Take a look at the following infographic for stats, essential el...

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The Future of eCommerce: 60 Stats and Trends for 2019 and Beyond THE FUTURE OF ECOMMERCE: 60 STATS AND TRENDS FOR 2019 AND BEYOND

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Sep 19, 2018

Are you wondering what the future holds for your eCommerce website? Want to know the future trends likely to decide the success of your online shop?Here’s a quick summary of the key points of focus:Personalized experience,Multiple shopping chan...

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How do Social Platforms Protect Your Information? HOW DO SOCIAL PLATFORMS PROTECT YOUR INFORMATION?

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Sep 26, 2018

The social media era is also the consumer data era, where brands and businesses now have more insights into who you are, what you like, and how that can be used to better reach you with targeted ads in order to boost response.

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7 Steps to Create High-Converting Email Marketing Landing Pages 7 STEPS TO CREATE HIGH-CONVERTING EMAIL MARKETING LANDING PAGES

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Sep 24, 2018

Your landing pages play a crucial role in your digital marketing process. Getting attention, and that initial click, is one thing, but actually enticing people through to that next critical stage will often come down to how well you present your oppo...

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10 Types of Visual Content You Should Consider for Your Marketing Strategy 10 TYPES OF VISUAL CONTENT YOU SHOULD CONSIDER FOR YOUR MARKETING STRATEGY

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Sep 12, 2018

Are you looking for ways to add more visuals into your marketing strategy? Want to know the types of visuals that are working well, and generating results for others?

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The Social Media Universe 2018 THE SOCIAL MEDIA UNIVERSE 2018

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Sep 05, 2018

Social media usage continues to rise, with the medium now a key part of our connective and interactive process. But while we all know that people are using social more and more, it's interesting to take a step back and consider just how significa...

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How to Find Almost Anything on Google HOW TO FIND ALMOST ANYTHING ON GOOGLE

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Sep 05, 2018

Everyone knows a couple of Google search tricks, a couple of operators they keep in mind, or a search request that brings up a game or entertaining result.

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20 Local SEO Stats and Facts for Success 20 LOCAL SEO STATS AND FACTS FOR SUCCESS

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Sep 05, 2018

Are you looking for ways to improve your local SEO? Want to understand the key factors that affect your local ranking on Google?AdviceLocal share the stats and facts you need to know in this infographic

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9 Inbound Marketing Channels & Techniques That Will Grow Your Business 9 INBOUND MARKETING CHANNELS & TECHNIQUES THAT WILL GROW YOUR BUSINESS

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May 22, 2018

Are you looking for ways to grow your business? Want to know how to use inbound marketing to achieve your goals? Everlytic shares their inbound marketing channels and techniques for success in this infographic.

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7 SEO Trends Affecting Your Website in 2018 7 SEO TRENDS AFFECTING YOUR WEBSITE IN 2018

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Sep 06, 2018

How has your website fared on Google in 2018? Want to understand the SEO trends that have affected your traffic this year?

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22 Tips to Make Free Shipping Profitable on Your eCommerce Website 22 TIPS TO MAKE FREE SHIPPING PROFITABLE ON YOUR ECOMMERCE WEBSITE

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May 30, 2018

Offering free shipping is a great way to boost sales on your eCommerce website - but how do you go about offering free delivery without burning through all your profit?

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How to Use Facebook Pages for Business HOW TO USE FACEBOOK PAGES FOR BUSINESS

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Aug 31, 2018

While the platform's algorithm shifts are not ideal, and have made it increasingly difficult to reach a wide audience with your Facebook content, the fact that more than 2 billion searches are conducted via The Social Network every day underlines...

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How to Use Social Media to Improve Your SEO and Rank Higher on Google HOW TO USE SOCIAL MEDIA TO IMPROVE YOUR SEO AND RANK HIGHER ON GOOGLE

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Sep 02, 2018

The links between social media and SEO have long been debated, with no clear consensus on the full benefits, or lack of them, in regards to how Google ranks pages. But there are some definite benefits, ways you can utilize social platforms to get mor...

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How Artificial Intelligence is Improving Customer Experience HOW ARTIFICIAL INTELLIGENCE IS IMPROVING CUSTOMER EXPERIENCE

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Jun 05, 2018

The concept of artificial intelligence has captivated humankind’s imagination for centuries, with the idea of creating a non-human entity capable of learning and growing on its own sparking both scientific and ethical debates.

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SEO Competitor Analysis: 5 Steps to Destroy Your Competition on Google SEO COMPETITOR ANALYSIS: 5 STEPS TO DESTROY YOUR COMPETITION ON GOOGLE

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Aug 31, 2018

Are you looking for ways to improve your ranking on Google? Want to analyze your competition and learn how to outrank them? Cognitive SEO share their guide to SEO competitor analysis in this infographic

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12 Social Media Management Tools to Help Maximize Your Digital Marketing Efforts 12 SOCIAL MEDIA MANAGEMENT TOOLS TO HELP MAXIMIZE YOUR DIGITAL MARKETING EFFORTS

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Aug 30, 2018

Automation gets a bad wrap - and in a lot of cases, justifiably so. Done wrong, automation can look spammy, robotic and really, just unprofessional. But done right, automation tools can save you a heap of time and effort, and make a huge difference t...

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Why Video is a Must-Have Sales Tool WHY VIDEO IS A MUST-HAVE SALES TOOL

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Aug 29, 2018

It takes more effort to create the video, for sure, you need to have a good, creative idea, the capacity to capture it, and it needs to speak to your target consumers. But the stats clearly show the benefits.

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10 SEO Tips to Increase Google Rankings & Traffic 10 SEO TIPS TO INCREASE GOOGLE RANKINGS & TRAFFIC

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Jun 09, 2018

Are you looking for ways to increase the number of visitors to your business website? Want to know how to improve your rankings on Google?

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The 15 Most Challenging Tasks of Content Marketing THE 15 MOST CHALLENGING TASKS OF CONTENT MARKETING

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Jun 07, 2018

Creating content on a regular basis can be tough, especially when every post needs to be SEO optimized, hyper-targeted to your most lucrative audience segments, addressing key consumer queries, etc.

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Online Video Watching Habits 2018 ONLINE VIDEO WATCHING HABITS 2018

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Aug 22, 2018

As anyone related to any form of digital marketing would likely be aware, video is the top performing content type, on pretty much all social networks.

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Brands Using Video Marketing BRANDS USING VIDEO MARKETING

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Jun 13, 2018

The team at 16Best have put together this infographic which outlines a wide range of video marketing stats, including platform by platform usage breakdowns and keynotes on how big brands are using video to advantage.

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How to Create Blog Content That Creates Paying Customers HOW TO CREATE BLOG CONTENT THAT CREATES PAYING CUSTOMERS

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Aug 22, 2018

Are you wasting time and money blogging just for the sake of it? Want to create blog content that actually generates real leads and business for your company?

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The State of Social Video Ads 2018 THE STATE OF SOCIAL VIDEO ADS 2018

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Jun 13, 2018

Is 2018 the year you invest in video ads on social media? Need some stats and facts to help guide your strategy? Wave Video shares the facts you need to know in this infographic. They start by showing the main reasons for using video ads on social me...

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Push or Pull Marketing Which Drives Better Brand Consideration? PUSH OR PULL MARKETING WHICH DRIVES BETTER BRAND CONSIDERATION?

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Aug 23, 2018

Research recently undertaken by Mention Me in conjunction with OnePoll discovered that consumers have a clear preference for certain types of marketing when it comes to discovering new brands.

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How to Measure Social ROI HOW TO MEASURE SOCIAL ROI

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Aug 23, 2018

There are also issues in the way that modern consumers interact with different devices. A person might see an ad on social, or see a post from your Page, then buy your product in a physical store and generally, the path to purchase involves various t...

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How to Use the Scientific Method to Improve Your Marketing HOW TO USE THE SCIENTIFIC METHOD TO IMPROVE YOUR MARKETING

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Aug 09, 2018

Marketing can be a fun, creative department to work in, but when done right, your process will always be driven by data, numbers, and objectivity. Because of this, applying the Scientific Method, which most of us learned about in school, can help mar...

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7 Powerful Pinterest Strategies to Implement Right Now 7 POWERFUL PINTEREST STRATEGIES TO IMPLEMENT RIGHT NOW

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Aug 21, 2018

Are you considering investing time and money into a Pinterest marketing campaign? Want to know the key strategies that can lead you towards success?

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The Current State of Influencer Marketing THE CURRENT STATE OF INFLUENCER MARKETING

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Aug 13, 2018

Influencer marketing is said to be worth over $1.5 billion right now, and that’s likely to rise. A recent study from the World Federation of Advertisers (WFA) found that more than 65% of brands intend to increase spending on influencer marketin...

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Leveraging Emotions in B2B Marketing on LinkedIn LEVERAGING EMOTIONS IN B2B MARKETING ON LINKEDIN

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Aug 16, 2018

After recently adding video ads to its suite of marketing tools, LinkedIn’s now looking to highlight the value of the option, with a new report showing how video content, in particular, can be hugely influential in one of the platform’s k...

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A Beginners Guide to Facebook Messenger Chatbots A BEGINNERS GUIDE TO FACEBOOK MESSENGER CHATBOTS

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Aug 17, 2018

Are you looking for ways to improve your Facebook marketing strategy? Have you considered how Messenger chatbots could help?

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5 Things Your Online Shoppers Expect from Your Business 5 THINGS YOUR ONLINE SHOPPERS EXPECT FROM YOUR BUSINESS

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Aug 11, 2018

There's a lot of noise about what works and what doesn’t in eCommerce. From crafty pop-ups with discount codes to upselling products during the checkout process, the list of potential options is almost never-ending - but what you really nee...

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5 Steps to Effectively Track and Measure Your Social Media Strategy 5 STEPS TO EFFECTIVELY TRACK AND MEASURE YOUR SOCIAL MEDIA STRATEGY

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Aug 16, 2018

Are you looking for ways to better track and measure your social media marketing strategy? Want to demonstrate a return on investment for your efforts?

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7 Actionable SEO Tips to Instantly Boost Your Presence on Google 7 ACTIONABLE SEO TIPS TO INSTANTLY BOOST YOUR PRESENCE ON GOOGLE

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Aug 15, 2018

Are you looking for ways to quickly boost your rankings on Google? Want some actionable tips you can easily implement yourself? Web Marketing Group share their steps to success in this infographic.

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10 Pinterest Statistics Every Marketer Should Know 10 PINTEREST STATISTICS EVERY MARKETER SHOULD KNOW

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Aug 08, 2018

With more than 200 million monthly active users reportedly closing in on 250 million Pinterest continues its steady rise, becoming a more relevant consideration not only for social media users but for brands and marketers as well.

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The Science of Sharing on Social Media THE SCIENCE OF SHARING ON SOCIAL MEDIA

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Aug 14, 2018

With algorithms playing a bigger and bigger role in how content is disseminated via social platforms, engagement and interaction are also becoming increasingly more important.

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7 Ways to Generate Leads for Your Small Business with Content Marketing 7 WAYS TO GENERATE LEADS FOR YOUR SMALL BUSINESS WITH CONTENT MARKETING

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Aug 13, 2018

Are you just getting started with a marketing plan for your business? Want to know what techniques you should use to generate leads and inquiries online?

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EMail Marketing Report Card EMAIL MARKETING REPORT CARD

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Nov 30, 2017

Over the course of 2017, email marketers enacted various new content strategies and implemented tools to expand their marketing programs and connect with subscribers in an authentic way.

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The Content Power Play THE CONTENT POWER PLAY

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Aug 08, 2018

A common problem reported by many organizations is misalignment between the objectives of individual teams, which are often siloed off from one another, making effective collaboration difficult.

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8 Fascinating Facts of Social Media Usage in 2018 8 FASCINATING FACTS OF SOCIAL MEDIA USAGE IN 2018

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Aug 12, 2018

Social media usage continues to grow, with social media penetration set to hit three billion people worldwide by 2021. And as social platform usage expands, so too does our reliance on social networks as a key interactive and connective option.

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10 Key Elements of a High Quality Website 10 KEY ELEMENTS OF A HIGH QUALITY WEBSITE

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Aug 08, 2018

Are you looking for ways to impress Google and rank higher in search results? Want to know how to create a high-quality website that Google will love?

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Social Networks and Their Importance in eCommerce Gateways SOCIAL NETWORKS AND THEIR IMPORTANCE IN ECOMMERCE GATEWAYS

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Jan 08, 2018

Social commerce is a fairly new concept where eCommerce and social media companies work together to deliver an exceptional shopping experience. Basically, the goal of social commerce is to enable shoppers to use social networks to make eCommerce tran...

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6 Email Marketing Best Practices to Avoid Looking Like a Spammer 6 EMAIL MARKETING BEST PRACTICES TO AVOID LOOKING LIKE A SPAMMER

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Aug 05, 2018

Are you just getting started with an email marketing strategy for your business? Want to ensure your emails get through those pesky spam filters?

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Ways GDPR Will Transform the Digital Marketing Industry WAYS GDPR WILL TRANSFORM THE DIGITAL MARKETING INDUSTRY

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Jul 27, 2018

The General Data Protection Regulation (GDPR) is said to be the most important change in data privacy regulation in the last two decades. Coming into force last May 25 this year, this newly-implemented regulation is set to revolutionize the way that ...

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The importance of optimizing your website for e-commerce THE IMPORTANCE OF OPTIMIZING YOUR WEBSITE FOR E-COMMERCE

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Apr 17, 2018

No business wants to admit that its e-commerce website is letting its operations down, but it likely isn’t working as hard as you are. Have you recently ramped up your marketing efforts only to see your results fall flat? Have you added new pro...

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30 Very Important YouTube SEO Statistics 30 VERY IMPORTANT YOUTUBE SEO STATISTICS

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Aug 06, 2018

The video is huge in digital marketing, and YouTube is the world's leading video platform. And while Facebook is working to boost its video efforts, people are still more likely to turn to YouTube for the same - and as such, it makes sense to bui...

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Here are the 9 Social Media Trends We Can Expect in 2018 HERE ARE THE 9 SOCIAL MEDIA TRENDS WE CAN EXPECT IN 2018

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Dec 29, 2017

The world of social media is constantly evolving. This evolution is usually driven by trends in consumer behavior and preferences along with changes to the particular social media platforms themselves.

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Back-to-School Shopping Statistics to Boost Your Social Media Campaigns BACK-TO-SCHOOL SHOPPING STATISTICS TO BOOST YOUR SOCIAL MEDIA CAMPAIGNS

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Aug 02, 2018

As we make our way into August, back-to-school shopping is at its busiest. Some parents have been back-to-school shopping since June, and a primary reason for this early bird back-to-school shopping is to beat the rush that happens mid-to-late August...

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Social Media Marketing in 2018 –Trends and Tools for Success SOCIAL MEDIA MARKETING IN 2018 –TRENDS AND TOOLS FOR SUCCESS

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Mar 01, 2018

Social media presence has become a necessity for most brands in the multi-channel era. Especially in this day in age where there are nearly three billion social media users around the globe, having a solid social media presence will be one of the mos...

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Latest Trends In Social Media Marketing B2B & B2C LATEST TRENDS IN SOCIAL MEDIA MARKETING B2B & B2C

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May 04, 2018

Social media has overtaken many traditional forms of marketing as one of the top channels for digital brands.B2B and B2C buyers have always had slightly different habits, causing the top social networking for each to be different. We’ll observe...

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Improve Digital Marketing Results in 2018 IMPROVE DIGITAL MARKETING RESULTS IN 2018

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Jun 26, 2018

Over the past years, the way a digital marketing strategy is planned, created, and executed has changed and is continuing to evolve so. This creates a growing challenge for both business owners and marketers to keep up with the evolving trends and fi...

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4 Reasons Why Micro-Influencers Are Key 4 REASONS WHY MICRO-INFLUENCERS ARE KEY

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Jun 06, 2018

While it may sound cool to enlist a celebrity or famous influencer with millions of followers to endorse your brand, they may not have what it takes to actually ‘influence’ the behavior of their followers, and shape their perception of yo...

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15 Steps to Social Media Marketing Success 15 STEPS TO SOCIAL MEDIA MARKETING SUCCESS

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Jun 06, 2018

Are you just getting started with your social media marketing strategy? Perhaps you’re already using social, but are looking to generate better results? What are the key elements you need to ensure you're covering to maximize your social me...

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An Analysis of Beauty Brands on Instagram AN ANALYSIS OF BEAUTY BRANDS ON INSTAGRAM

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Jul 31, 2018

As you start out on Instagram, key questions like how often you should post and how many hashtags you should use may leave you puzzled, given the range of conflicting advice available on the web.

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What Online Shoppers Want: 5 Steps to a Successful eCommerce Website WHAT ONLINE SHOPPERS WANT: 5 STEPS TO A SUCCESSFUL ECOMMERCE WEBSITE

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Jul 31, 2018

Are you in the process of creating a new eCommerce website? Want to better understand what online shoppers want from your digital platform? Smart Assistant share their five essential items for a successful online shop in this infographic.

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30+ SEO Trends & Ranking Factors You Can 30+ SEO TRENDS & RANKING FACTORS YOU CAN'T IGNORE IN 2018

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Jul 24, 2018

Are you currently working on the SEO of your website? Want to stay up to date with the trends and ranking factors that matter most in 2018? Blogkens share the trends and ranking factors you need to know in this infographic. They break things down int...

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How to Conduct Keyword Research for SEO: Tips & Tools for Beginners HOW TO CONDUCT KEYWORD RESEARCH FOR SEO: TIPS & TOOLS FOR BEGINNERS

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Jul 28, 2018

Are you just getting started with an SEO strategy for your website? Need help performing the first part of the process – keyword research? They break things down into four manageable steps: How to gather short-tail keywords to act as your base ...

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5 Tips on How to Improve Your Twitter Video Efforts 5 TIPS ON HOW TO IMPROVE YOUR TWITTER VIDEO EFFORTS

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Jul 26, 2018

The theory behind the rise of social video is that users gravitate towards the medium which best enables them to share their perspective - first, we started with text updates, then moved to images, and now video enables users to capture and share mor...

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Marketing in Modern Society: Key Trends and Stats to Be Aware of MARKETING IN MODERN SOCIETY: KEY TRENDS AND STATS TO BE AWARE OF

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Jul 26, 2018

Marketing is always evolving, but the advent of digital connection has accelerated its development, with new options and tools being launched every day that can immediately change best practice approaches and strategies.

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10 Skills to Succeed with Social Selling on LinkedIn 10 SKILLS TO SUCCEED WITH SOCIAL SELLING ON LINKEDIN

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Jul 10, 2018

You may think you need specific technical skills in order to succeed with social selling on LinkedIn, but the truth is that you've had the skills necessary for effective social selling since grade school, and you can easily tap into them again. A...

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How to improve your mobile SEO ranking HOW TO IMPROVE YOUR MOBILE SEO RANKING

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Mar 27, 2017

The algorithms used by Google to come up with search results depends on whether the search is being carried out on desktop or smartphone (tablets, says Google¹, are treated as a desktop device). Sites that perform well on mobile are more likely ...

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The Psychology of Social Media THE PSYCHOLOGY OF SOCIAL MEDIA

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Jul 24, 2018

According to one report, Generation Y "has made social media their top priority and continues to need more usage in order to feel satisfied". Another found that the habitual nature of social can see it spill over into other areas of people&...

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13 Surprising Email Personalization Statistics 13 SURPRISING EMAIL PERSONALIZATION STATISTICS

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Jul 23, 2018

Are you looking for ways to improve your email marketing strategy? Want to know how email personalization can help? They break things down into the following categories: What businesses think about personalizationWhat customers think about personaliz...

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The Top Five KPIs Online Marketers Should Be Tracking THE TOP FIVE KPIS ONLINE MARKETERS SHOULD BE TRACKING

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Jul 23, 2018

We track email open rates, Facebook follows, and customer acquisitions, among many other metrics. Those may help us improve our marketing campaigns, but are they really helping us achieve overall marketing and business goals?

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How to Create Your Content Strategy HOW TO CREATE YOUR CONTENT STRATEGY

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Jul 21, 2018

Content remains key to SEO, and to boosting your profile online. Without content, your social media marketing strategy will be limited to sharing material from other sources, and your own individual platform posts, which can help raise awareness but ...

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A 4-Step Social Media Marketing Strategy Any Business Can Implement A 4-STEP SOCIAL MEDIA MARKETING STRATEGY ANY BUSINESS CAN IMPLEMENT

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Jun 15, 2018

Are you looking for help setting up or improving your social media strategy? Need help crafting campaigns that hit the spot with your audience?

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How Social Media Has Changed the Ad Game HOW SOCIAL MEDIA HAS CHANGED THE AD GAME

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Jul 20, 2018

As outlined in this new infographic from MDG Advertising, marketers are logically switching to the mediums which are seeing more use - more people on social means more advertiser interest. But with that shift has come a different way of looking at ad...

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Double up Your ROI with the Help of Instagram and Snapchat DOUBLE UP YOUR ROI WITH THE HELP OF INSTAGRAM AND SNAPCHAT

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Jul 19, 2018

While Facebook remains the clear market leader in social, algorithm shifts and behavioral trends have seen more and more marketers considering both Instagram and Snapchat in their marketing strategies.

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The 5 W THE 5 W'S OF EXPERIENCE-DRIVEN COMMERCE

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Jun 30, 2018

Are you in the process of starting an eCommerce website? Do you fully understand the behavior of your ideal shoppers? Episerver shares 5 things you should know about your customers in this infographic.

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Key Stats to Understand SEO in 2018 KEY STATS TO UNDERSTAND SEO IN 2018

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Jul 01, 2018

This huge infographic from SEO Tribunal outlines a range of key elements, including the history of search optimization, big Google algorithm shifts, an overview of the leading search platforms, big trends, and more.

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The ROI of Social Media THE ROI OF SOCIAL MEDIA

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Jun 29, 2018

Accurately tracking the return on investment of social media has been a constant challenge for marketing teams, and has become a more pressing one as social platforms have evolved into a key part of our broader communicative process. But it's slo...

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20 Essential Video Marketing Statistics 20 ESSENTIAL VIDEO MARKETING STATISTICS

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Jul 11, 2018

Video marketing is the strategy of the contemporary world. Gone are the days when mere pamphlets and posters were enough to garner the attention of various audiences, today everyone wants something according to their taste.

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32 Data-Driven Tips to Optimize Mobile Marketing 32 DATA-DRIVEN TIPS TO OPTIMIZE MOBILE MARKETING

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May 25, 2018

A shift has occurred over the past few years; digital marketers are beginning to think of mobile optimization first. This focus is valid and is due to a change in the way people are consuming information. This past year, Google rolled out a new mobil...

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The Top Ways Influencers Generate Revenue THE TOP WAYS INFLUENCERS GENERATE REVENUE

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Jul 15, 2018

With influencer marketing on the rise, a growing number of people are working to use their burgeoning social presence to generate income by advocating for paying brands. But how do 'influencers' actually make their money? The team from Kite r...

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Video Marketing for Small Business VIDEO MARKETING FOR SMALL BUSINESS

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Jul 16, 2018

Video content is a big deal in social media marketing - there's a reason why every social platform has added its own native video option. the video should be on your social content radar - but how can you get started with video content? The below...

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A How-to Guide for Influencer Marketing on Instagram A HOW-TO GUIDE FOR INFLUENCER MARKETING ON INSTAGRAM

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Jul 13, 2018

One approach many brands have found particularly effective on Instagram is influencer marketing. By utilizing the creative nous and platform-specific skills of high-profile users, brands can expand their messaging through more resonant content, and c...

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Social Media Trends in 2018 SOCIAL MEDIA TRENDS IN 2018

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Feb 15, 2018

As much as it makes many roll their eyes, Pokémon GO was a true phenomenon in 2017 - annoying to business and property owners as it may have been. The fad showed us the power of augmented reality – technology that superimposes a computer...

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12 Essential SEO Exercises New Website Owners Need to Implement. 12 ESSENTIAL SEO EXERCISES NEW WEBSITE OWNERS NEED TO IMPLEMENT.

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Jul 10, 2018

So your new website is live, and you're looking to start generating leads and customers. What's the best way to go about kick-starting your SEO strategy? Volusion shares their 12 essential SEO exercises in this infographic. Their listing cove...

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Why You Should Make Your Content More Personal WHY YOU SHOULD MAKE YOUR CONTENT MORE PERSONAL

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Jul 11, 2018

With so much data being generated through digital platforms, brands now have greater opportunity than ever to target their messaging, reaching buyers at just the right point in the purchase cycle, and with just the right messaging. But there are limi...

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E-commerce Return Rate. E-COMMERCE RETURN RATE.

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Apr 14, 2016

The online retailing business has skyrocketed over the past decade. Sales rates are rising steeply every year but the rate of returns of purchased products is shockingly alarming. According to this great infographic by Invesp, at least 30% of all onl...

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Supply chain management can make or break omnichannel retail initiatives. SUPPLY CHAIN MANAGEMENT CAN MAKE OR BREAK OMNICHANNEL RETAIL INITIATIVES.

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Jun 26, 2016

Chain Reaction Supply chain management can make or break omni-channel retail initiatives Supply chains need to be dynamic and agile to meet omni-channel expectations of customers. But building such a supply chain has its own challenges.

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Don’t fall for these social media marketing myths DON’T FALL FOR THESE SOCIAL MEDIA MARKETING MYTHS

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Jun 26, 2018

Even with the scandals rocking the industry about data protection and technology addiction, users still flock to their preferred social media platform—and businesses that stay away from are leaving money on the table. However, there are some co...

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The Top Ecommerce Platforms by Market Share in 2018 . THE TOP ECOMMERCE PLATFORMS BY MARKET SHARE IN 2018 .

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Jul 06, 2018

eCommerce is on the rise, with digital platform-originated sales projected to rise from $2.3 trillion in 2017 to $4.5 trillion by 2021. The growth of smart device usage and the availability of simplified buying options has made eCommerce a more attra...

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Inbound Marketing Process: How to Get Started in 3 Months. INBOUND MARKETING PROCESS: HOW TO GET STARTED IN 3 MONTHS.

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Dec 17, 2017

London was hosting the summer Olympics, President Obama was just re-elected, Facebook was going public, and the team here at IMPACT was riding high on its first ever viral infographic. Having just become a certified HubSpot Partner agency, this infog...

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The dos and don’ts of healthcare marketing THE DOS AND DON’TS OF HEALTHCARE MARKETING

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Aug 25, 2016

With an abundance of social media channels, tools, and platforms to consider, let’s remember the basics of digital marketing. I have to agree; throwing out self-serving and promotional messages over and over again is far from social. It’s...

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Small Business Digital Marketing Trends for 2018. SMALL BUSINESS DIGITAL MARKETING TRENDS FOR 2018.

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Dec 21, 2017

Most small business owners expect to use social media content to acquire new customers in 2018, according to recent research from Infusionsoft. The report was based on data from a survey conducted in October 2017 among 1,000 small business owners in ...

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Video Marketing Infographic. VIDEO MARKETING INFOGRAPHIC.

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Feb 09, 2016

This infographic was created to educated our audience about the importance of video marketing. The infographic was published to our Pinterest profile.

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What is a Social Media Influencer? WHAT IS A SOCIAL MEDIA INFLUENCER?

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Jun 13, 2017

A Social Media Influencer is a user on social media who have established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.

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State of the Creator Economy. STATE OF THE CREATOR ECONOMY.

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Aug 15, 2017

The 2017 State of the Creator Economy is an expanded investigation of Marketer, Creator and Consumer perspectives on the effectiveness of Influencer and Content Marketing compared to other marketing mediums. The 2017 State of the Creator Economy, you...

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A Look at Social Advertising for B2B Marketers A LOOK AT SOCIAL ADVERTISING FOR B2B MARKETERS

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Jun 07, 2018

Supply chain and logistics marketers need to incorporate social advertising into their content market strategy (and budget) to stay on top of marketing’s biggest driver. The way audiences use social media channels is constantly changing. As mar...

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The Essence of AdWords in 876 Words THE ESSENCE OF ADWORDS IN 876 WORDS

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Jun 17, 2018

An infographic positions a company as an expert or authority on the topic of the infographic, thus helping the business to become a trusted resource. Infographics are also used for content marketing and viral marketing, since most companies strive to...

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Shopping E-commerce Infographics SHOPPING E-COMMERCE INFOGRAPHICS

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Feb 21, 2018

People are not just spending more time online shopping, but they’re spending more money each time they do shop online. BI Intelligence forecasts that consumers in the United States will spend up to $632 billion online in 2020. Shopping online h...

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5 Digital Marketing trends to watch out for in 2018. 5 DIGITAL MARKETING TRENDS TO WATCH OUT FOR IN 2018.

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Jan 05, 2018

With so many emerging technologies in the market, digital marketers are becoming well aware of which platform and technology to leverage to get the most out of their marketing endeavors. Leading social media platforms such as Facebook and Instagram a...

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How big is e-commerce? HOW BIG IS E-COMMERCE?

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Feb 15, 2018

The US dollar has risen against most major currencies, and as a result, the value of retail sales denominated in US dollars is down across all markets in eMarketer’s forecast.

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Google AdWords Vs Facebook Ads. GOOGLE ADWORDS VS FACEBOOK ADS.

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Google AdWords vs. Facebook Ads. ... For example, Google Adwords can reach over 2.6 billion searches each month, but Facebook allows you to target specific users based on their specific interests and behaviors.

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Modern Seo Infographics MODERN SEO INFOGRAPHICS

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Mar 29, 2018

Modern SEO is a synonym to a great user experience. You no longer optimise your website for search engines but your optimise it for the experience users will have once they land on your pages. Practices that used to work in the past are no longer eff...

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How Much Does SEO Cost Infographic HOW MUCH DOES SEO COST INFOGRAPHIC

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Apr 26, 2018

SEO means search engine Optimization useful for every kind of small scale and large scale business. It is a proven way to establish yourself as a successful entity in the digital world he happens because a non-technical person who is not associated w...

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How GDPR Compliance Is Going To Affect Your Digital Marketing HOW GDPR COMPLIANCE IS GOING TO AFFECT YOUR DIGITAL MARKETING

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Jun 27, 2018

These new rules impact how businesses can collect, use, and protect the data they gather from customers. These new regulations have caused panic for many across all industries, as brands wonder how they can effectively market with the new laws and wo...

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Top Email Marketing Mistakes TOP EMAIL MARKETING MISTAKES

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Jun 06, 2018

Some people think that most mistakes happen during the campaign creation and sending stage. In fact, it all starts with your signup form. A common (and grave) mistake is adding a non-functional signup form to your website or not adding one at all.

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7 Stats That Prove Email Marketing Is Still The Most Reliable Channel 7 STATS THAT PROVE EMAIL MARKETING IS STILL THE MOST RELIABLE CHANNEL

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Feb 07, 2018

Everyone says that ‘Content is King’, while others say social media is where true power lies. Traditional marketers still banks on cold calling and appointment setting.

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Lead Generation via Social Media LEAD GENERATION VIA SOCIAL MEDIA

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Nov 28, 2017

Why is it important to think about how to generate leads on social media? Consider that 90 percent of top decision-makers say they never respond to cold calls. On the other hand, 76 percent of buyers are ready to have a conversation on social media.

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5 Reasons Email Marketing is Essential for Growing Your Writing Business 5 REASONS EMAIL MARKETING IS ESSENTIAL FOR GROWING YOUR WRITING BUSINESS

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Jun 20, 2018

Studies have shown that email is the preferred method of communication. In a fact, 1/3 of surveyed customers prefer email communications over print ads and social media. For this reason and endless others, you’ll want to invest your marketing d...

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7 Stats That Proves Email Marketing Is Still The Most Reliable Channel 7 STATS THAT PROVES EMAIL MARKETING IS STILL THE MOST RELIABLE CHANNEL

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Apr 14, 2016

But among these options, Isn’t EMAIL MARKETING the BEST strategy to invest in. Let me tell you why I think it’s still the most reliable channel. Browse over the stats in this infographic and you’ll end up agreeing with me.

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The Smart Insights Race Planning System For Digital Marketing THE SMART INSIGHTS RACE PLANNING SYSTEM FOR DIGITAL MARKETING

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Dec 08, 2017

We created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don't have a marketing strategy. In this post, first published in July 2010 and since updated with the new summary of dig...

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The Road To Modern Marketing THE ROAD TO MODERN MARKETING

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Nov 22, 2017

“The Road to Modern Marketing,” infographic depicts the evolution of the marketer’s role from the 1950s to present day and includes tons of stats to boot.

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Digital Marketing Industry in 2018 DIGITAL MARKETING INDUSTRY IN 2018

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Mar 24, 2018

Digital Marketing has become one of the prime marketing strategies of the current times and is there for a long run. Marketing has turned to digital marketing now. Digital marketing is a dynamic field. It has changed a lot over a past five years and ...

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MAKE THE MOST OF YOUR MOBILE MARKETING MAKE THE MOST OF YOUR MOBILE MARKETING

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Jul 24, 2017

Nearly 95 percent of Americans own a mobile device of some kind. As a society, we are spending more time connected than ever before and being able to completely “unplug” is nearly impossible. For marketing and communications professionals...

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IS CONTENT MARKETING STILL THE KING IS CONTENT MARKETING STILL THE KING

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May 05, 2017

‘Content is king.’ A well-known phrase used as a marketing buzzword. This year, it has become more relevant than ever before. In today’s times, when consumers have become more demanding and tech-savvy, businesses must up their conte...

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E-commerce Product Return Statistics E-COMMERCE PRODUCT RETURN STATISTICS

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Jan 22, 2018

According to an article from Business Insider, online retail will grow 8-12% this year, suggesting e-commerce sales are poised to fall between $427 billion and $443 billion and predicts that number will grow to $632 billion in 2020. As more and more ...

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What is Digital Marketing? WHAT IS DIGITAL MARKETING?

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Nov 29, 2017

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

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Instagram Marketing Strategies INSTAGRAM MARKETING STRATEGIES

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Feb 07, 2017

Instagram has quickly evolved into many user's favorite social networks. Why? You don't see political rants or tons of ads, and you get a streamlined newsfeed making it easier to read. When we originally published this post in 2014, small bus...

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What is your digital marketing strategy for 2018? WHAT IS YOUR DIGITAL MARKETING STRATEGY FOR 2018?

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Nov 27, 2017

The rise of digital marketing has peaked at new heights, but what have the experts predicted for 2018? Take a look at these predicted trends and stay on top of your marketing game in the new year.

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15 Most Challenging Tasks of Content Marketers 15 MOST CHALLENGING TASKS OF CONTENT MARKETERS

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Jun 01, 2018

Content marketers are expected to do a lot. But which of the long list of tasks modern marketers must check off their to-do lists are the most challenging? To gather information for this infographic, the folks at SEMRush and the Content Marketing Ins...

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B2B Content Marketing Trends in 2018 B2B CONTENT MARKETING TRENDS IN 2018

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Jan 30, 2018

The use of content marketing in the B2B landscape has considerably increased over the past recent years. According to the latest report from Content Marketing Institute and MarketingProfs, 91% of B2B organizations are doing content marketing – ...

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How Social Media Marketing Influences Purchase Decisions HOW SOCIAL MEDIA MARKETING INFLUENCES PURCHASE DECISIONS

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Dec 26, 2017

Social marketing campaigns are becoming a larger part of marketing budgets. Since 2009, spend on these campaigns has grown 25% year over year (Forrester). Why? Because social media is the modern day word-of-mouth. It generates trust, amplifies a bran...

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Content Marketing Trends in 2018 CONTENT MARKETING TRENDS IN 2018

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Mar 20, 2018

Content marketing receives more favorable attention from marketers all over the globe – in fact, almost 90% of companies use this strategy these days according to Smart Insights. In 2017, 60% of marketers felt that their content marketing was m...

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SEO Trends in 2018 SEO TRENDS IN 2018

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May 17, 2018

As SEO gets more sophisticated, more and more businesses are employing a combination of proven strategies and new techniques just to get in front of SERPs. Moreover, while we have seen a lot of developments in search landscape over the past recent ye...

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Content Marketing Tips for 2018 CONTENT MARKETING TIPS FOR 2018

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Mar 09, 2018

Content marketing is a hot topic for 2018 with more businesses jumping on board and vying for consumers’ attention. If you’re trying to get your strategy off the ground this year, check out this all-access boarding pass to content marketi...

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The Influence of Instagram THE INFLUENCE OF INSTAGRAM

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Nov 13, 2017

To show just how important Instagram has become in digital media and advertising, the e-commerce software company X-Cart recently published an infographic full of stats and information on “what is costs to reach a massive audience.

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Why Everyone Needs a Social Media Calendar WHY EVERYONE NEEDS A SOCIAL MEDIA CALENDAR

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Apr 24, 2015

You’ve heard of social media calendars before, but do you know what they are and how to use one?
Chances are you don’t. And that’s okay… I didn’t either when I entered the realm of social media marketing. But onc...

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New Social Media Demographics for Marketers 2017 NEW SOCIAL MEDIA DEMOGRAPHICS FOR MARKETERS 2017

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Jun 20, 2017

The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy. It truly pays to have your message reach the right people at the right time. In the social media industry, your a...

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Modern CPG Shopper Infographic MODERN CPG SHOPPER INFOGRAPHIC

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Apr 18, 2018

Are digital devices, savings apps, meal kits, coupons, etc. changing how shoppers plan, shop and save on your products? See infographic for highlights of the 2K18 Valassis Coupon Intelligence Report.

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Why social media is revenue ready WHY SOCIAL MEDIA IS REVENUE READY

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Dec 20, 2016

To correctly manage social as a sales channel, Marketing and Sales functions will have to work together. The goal: a seamless blend of communications and conversations that convert into sales.

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Spring Cleaning for Digital Marketers: Four Things You Should Do Now SPRING CLEANING FOR DIGITAL MARKETERS: FOUR THINGS YOU SHOULD DO NOW

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Apr 09, 2018

It's finally spring (well, for most of the northern hemisphere anyway... some of us seem to be stuck in a never-ending winter), and that means time to clean!  If you're procrastinating cleaning your home, you can at least feel productive...

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What is digital marketing? WHAT IS DIGITAL MARKETING?

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Nov 06, 2017

Digital marketing embraces many marketing disciplines. From SEO to social media marketing, digital marketing is something you cannot avoid if you want to develop your brand online. This infographic explains what is digital marketing and what it does ...

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Digital-Marketing-Infographic DIGITAL-MARKETING-INFOGRAPHIC

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Jan 12, 2016

If you’re not investing in digital marketing activities, you’re going to be left behind. Digital marketing embraces many marketing disciplines. From SEO to social media marketing, digital marketing is something you cannot avoid if you wan...

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Social Strategy for Modern B2C Marketers SOCIAL STRATEGY FOR MODERN B2C MARKETERS

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Jul 12, 2014

Content not engaging. 77% of B2C marketers use content marketing. But just 37% say they are effective at it. Customers split among multiple channels. 67% of consumers engage with brands using multiple channels.

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The State of Email Marketing THE STATE OF EMAIL MARKETING

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Nov 22, 2017

Email marketing continues to dominate digital marketing as a top performing channel that can be depended on to deliver results time and time again. But what are marketers biggest email marketing objectives, their most effective tactics, and how do th...

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The State of Video Marketing in 2018 THE STATE OF VIDEO MARKETING IN 2018

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Mar 06, 2018

No doubt you've heard the stats - online video drives better engagement, live video is seeing huge response rates, 80% of all internet traffic will be video by 2019.  If you're not sure whether you should be investing in video content, t...

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Five Reasons People Are Wired for Visual Marketing FIVE REASONS PEOPLE ARE WIRED FOR VISUAL MARKETING

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Feb 26, 2018

One way to reach more consumers—or to get more mileage out of written content you already have—is to use visual content. People remember 20% of what they read but 80% of what they see, according to an infographic on the topic of visual co...

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The State Of Omni-Channel Engagement THE STATE OF OMNI-CHANNEL ENGAGEMENT

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Jan 07, 2018

Omni-channel trend is the latest buzzword in retail domain as it helps in streamlining both online and in-store customer experience. Accessing customers through diverse channels is the primary and the most crucial step to attain success in today'...

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The Evolution of Marketing Channels THE EVOLUTION OF MARKETING CHANNELS

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Aug 31, 2017

Think back to when you were a kid. Before tablets, smartphones, social media, virtual and augmented reality, and even the internet, things were much simpler – especially for marketers. In the ‘80s, marketers had only a few channels in whi...

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How to Achieve Effective Omni-Channel Marketing HOW TO ACHIEVE EFFECTIVE OMNI-CHANNEL MARKETING

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Mar 31, 2017

The way we use the internet has changed a lot in recent years, and is changing at a faster rate than ever before. Mobile device usage is through the roof, overtaking desktop usage for many tasks including answering emails and shopping. The average co...

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Social Strategy for Modern B2B Marketers SOCIAL STRATEGY FOR MODERN B2B MARKETERS

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Jul 10, 2014

Leverage social media as part of your B2B marketing strategy.  Content not effective. 91% of B2B marketers use content marketing. But just 36% say they are effective at it.

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OMNI VS MULTICHANNEL - MARKETING OMNI VS MULTICHANNEL - MARKETING

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Oct 12, 2015

Multi-channel marketing is a brand’s e¬ort to interact with consumers across multiple channels and platforms. Omnichannel marketing goes beyond multi-channel to o¬er a seamless, integrated customer experience, no matter where or how the...

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Drive Retail Omni-Channel Performance With Visual Analytics DRIVE RETAIL OMNI-CHANNEL PERFORMANCE WITH VISUAL ANALYTICS

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Nov 10, 2015

See the Whole Story in Your Data Unite customer, marketing, sales, inventory and supply chain data into a seamless view.

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Barriers to Cross-Channel Marketing Success BARRIERS TO CROSS-CHANNEL MARKETING SUCCESS

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Jun 05, 2015

You've heard it a thousand times: Customers expect a consistent experience across channels. And most marketers would love to deliver just that. Doing so is anything but easy. According to Experian's “2015 Digital Marketer Report,”...

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How B2B Marketers Generate Revenue HOW B2B MARKETERS GENERATE REVENUE

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Dec 09, 2016

The 2016 State of Pipeline Marketing Report (sponsored by Bizible, Heinz Marketing, Radius, Reachforce, and Uberflip) shows specific, tactical, strategic, and results-oriented responses of over 350 respondents, the vast majority of which were B2B mar...

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How to Choose the Right Online Marketing Channels HOW TO CHOOSE THE RIGHT ONLINE MARKETING CHANNELS

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Apr 27, 2017

Online marketing is something you can’t ignore because potential customers use search, social, and mobile to research products and prices before making final purchase decisions. You can build and personalize your relationships with prospects an...

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How to Use Events to Create Cross-Channel Marketing Success HOW TO USE EVENTS TO CREATE CROSS-CHANNEL MARKETING SUCCESS

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Mar 28, 2017

As a marketer, your bag of tricks may include content, email, and social marketing. But what about events? Event marketing can increase your bottom line by boosting your digital marketing, your brand, and your sales, an infographic released by NCC Ho...

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How to Set Up a Successful YouTube Channel HOW TO SET UP A SUCCESSFUL YOUTUBE CHANNEL

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Sep 09, 2017

Many people think that starting a YouTube Channel and getting millions of subscribers are easy things to accomplish. This also goes along with the belief that every channel leads to high profit and earnings with little effort. Check out the infograph...

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The Current State Of Channel Marketing THE CURRENT STATE OF CHANNEL MARKETING

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Jul 20, 2012

Channel-centric companies are facing multiple challenges: From finding and building relationships with optimal partners, to arming channel sales and marketing team with the optimal resources to boost brand penetration among end-users. This infographi...

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The Importance of Multi-Channel Marketing THE IMPORTANCE OF MULTI-CHANNEL MARKETING

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May 11, 2017

Are you thinking of implementing a multi-channel marketing program but you just aren’t sure if the potential payoff is worth the effort? While many marketers recognize that a multi-channel approach is important, there’s still quite a few ...

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Omnichannel: The Secret to Digital Advertising Success OMNICHANNEL: THE SECRET TO DIGITAL ADVERTISING SUCCESS

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Oct 24, 2017

We often hear the terms "multichannel marketing" and "omnichannel marketing," and in the past we have explored the differences between those two strategies. Today, we'll focus on the omnichannel approach, which—when done...

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A Guide To Facebook Page Post Ads A GUIDE TO FACEBOOK PAGE POST ADS

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May 23, 2013

Feeling confused about Facebook ads? Just understanding one type, Page Post Ads, might seem overwhelming. But the infographic below from the people at Ampush takes you through the type of Page Post ads that can be done, from photos posts, video posts...

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Channel Marketing Trends 2018 CHANNEL MARKETING TRENDS 2018

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Jan 05, 2018

The diversity of digital marketing trends is huge: content marketing, social media marketing, marketing automation and artificial intelligence.

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How marketers measure cross-channel performance HOW MARKETERS MEASURE CROSS-CHANNEL PERFORMANCE

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Oct 20, 2016

Our recent survey with IDG Connect revealed a wealth of information on how today’s marketers are measuring their cross-channel campaigns. You can read the full research brief here for a deep dive into the survey. Also you can check out the info...

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Cross-channel-strategy-infographic CROSS-CHANNEL-STRATEGY-INFOGRAPHIC

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Jul 25, 2017

Connect to a platform that provides a holistic customer view from acquisition to loyalty engagement. Send timely, relevant information through your customer’s preferred mobile channel – securely.

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MAKING MULTICHANNEL DIGITAL MARKETING WORK FOR YOU MAKING MULTICHANNEL DIGITAL MARKETING WORK FOR YOU

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Jun 10, 2015

So how do you overcome these challenges to create an effective multichannel strategy? Customers overwhelmingly prefer to receive information about your business or services via the web.

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Multichannel vs Omnichannel Marketing MULTICHANNEL VS OMNICHANNEL MARKETING

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Nov 15, 2017

Looking for the perfect marketing strategy mix? We put together a great infographic on multi-channel marketing and what your integrated marketing agency should be doing for you.

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Omnichannel vs Multichannel Marketing Mindsets OMNICHANNEL VS MULTICHANNEL MARKETING MINDSETS

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Before explaining how omni and multi strategies can work together, let’s define the two. Multi-channel marketing refers to a brand’s efforts to interact with consumers across multi channels and platforms, while omnichannel marketing takes...

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The Noob Guide to Online Marketing THE NOOB GUIDE TO ONLINE MARKETING

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We share a lot of infographics here at Wikimotive, but the one we have today is one of our favorites ever. It’s not especially pretty, but infographics aren’t just about being flashy. In fact, that’s a big problem with a lot of the ...

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21 New Trends in Digital Marketing for 2018 21 NEW TRENDS IN DIGITAL MARKETING FOR 2018

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Digital marketing welcomes change. Every new technology is an opportunity to deepen the relationship between marketers and customers, and our technologically advanced world offers countless such opportunities. Are they going to shape 2018 in a new wa...

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Digital Marketing Trends DIGITAL MARKETING TRENDS

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We’ve gathered the most recent digital trends and put them into this infographic, to help you plan and implement strategies that generate impact and stand out, because that’s the only way to attract potential customers to your business no...

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Digital Marketing Infographic DIGITAL MARKETING INFOGRAPHIC

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If you’re not investing in digital marketing activities, you’re going to be left behind.  Content: Reach out to prospects and customers with new solutions, product updates or promotions. Be sure to include a clear Call to Action.

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WHY CROSS-CHANNEL MARKETING STRATEGY IS A MUST TODAY WHY CROSS-CHANNEL MARKETING STRATEGY IS A MUST TODAY

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A new study is shedding light on the shopping habits of consumers who research products online but then go to the store to buy them. More than half of such “omnishoppers,” as Criteo calls them in “The Shopper Story,” a survey ...

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What is Modern Channel Marketing? WHAT IS MODERN CHANNEL MARKETING?

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The truth is that the Channel is changing. Digital Marketing, social media and an oversaturated market demand a new approach to classic challenges.

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The Importance of Multichannel Marketing THE IMPORTANCE OF MULTICHANNEL MARKETING

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Multichannel marketing and integration are becoming increasingly popular among top marketers in the world today. In fact, 95% of marketers know what multichannel marketing is. That is because developing integrated marketing strategy has been proven a...

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Unleash a Winning Cross-Channel Mobile Engagement Strategy UNLEASH A WINNING CROSS-CHANNEL MOBILE ENGAGEMENT STRATEGY

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We empower companies to engage with their customers using our best-in-class cross-channel mobile marketing platform which drives unmatched business outcomes. Whoever you are, wherever you are in the world, we make mobile work for you.

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OMNI-CHANNEL EXPERIENCE STRATEGY INSIGHTS 2015 OMNI-CHANNEL EXPERIENCE STRATEGY INSIGHTS 2015

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Channel integration must deliver to business efficiency and customer experiences that are personalised, responsive and optimised to the device. Organisations have commenced the journey to channel integration by understanding their customers and evalu...

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CONTENT MARKETING IN WORLD CONTENT MARKETING IN WORLD

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Measuring content marketing ROI is many things but it is rarely the same thing for every company. From monitoring KPIs for editorial optimization to tracking correlations to business performance, ROI can be white rabbit elusive. Find your way through...

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Digital marketing DIGITAL MARKETING

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About the Smart Insights marketing planning infographics We think useful infographics are a great way to share knowledge, whether they summarise trends from statistics or approaches to marketing. We’ve developed our infographics to help markete...

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The State of Digital Marketing 2017 THE STATE OF DIGITAL MARKETING 2017

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In our latest infographic, we show the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective. To create it, we blended the latest research from the best sources for digital marketi...

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The Importance of Local Search Marketing in 2017 & Beyond THE IMPORTANCE OF LOCAL SEARCH MARKETING IN 2017 & BEYOND

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Dec 05, 2017

Neglecting local search marketing puts your clients at a huge disadvantage. Local SEO has grown in importance over the last few years, thanks in part to the greater use of mobile and the algorithm updates Google has made to reflect users’ searc...

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Top 10 Lead Generation Tools in Digital Marketing TOP 10 LEAD GENERATION TOOLS IN DIGITAL MARKETING

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Dec 21, 2017

Once a business is up and running, its biggest challenge is lead generation and/or customer acquisition. You may have heard digital marketing is the best bet, and offers the best value for money when it comes to targeted lead generation .

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Digital Marketing and the Rise of Video DIGITAL MARKETING AND THE RISE OF VIDEO

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As marketers, we're usually so busy that ‘the future’ is some abstract concept that doesn’t impact the deadline tomorrow or the day after. Before we know it, the future is now. Video has risen up as the MVP of digital marketing,...

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A Beginner A BEGINNER'S GUIDE TO LAUNCHING A SUCCESSFUL MARKETING CAMPAIGN

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Jan 23, 2018

So, you’ve started a new business, you’ve just got a new website online, now you need to create a marketing strategy that generates traffic and sales? Unbounce share their beginners guide to a successful marketing strategy in this infogra...

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Mobile Marketing Tips for Small Business in 2018 MOBILE MARKETING TIPS FOR SMALL BUSINESS IN 2018

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Jan 17, 2018

Keeping up with the times is as important today as it ever was, therefore using online marketing strategies that were successful five or ten years ago may no longer be advisable. In the last year, Facebook users have spent 68% of their time liking, p...

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The Future of Event Marketing Trends and Challenges THE FUTURE OF EVENT MARKETING TRENDS AND CHALLENGES

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Dec 28, 2017

To paint a clearer picture of the trends and challenges that will shape the event marketing landscape in the coming year, here's a comprehensive list of event marketing statistics.

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6 Facebook Ads to Keep Your Customers Engaged 6 FACEBOOK ADS TO KEEP YOUR CUSTOMERS ENGAGED

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Jan 03, 2018

In addition to evolving their all-powerful ad platform, Facebook's also making strides in the eCommerce world, with a range of tools aimed at helping businesses convert customers without ever leaving The Social Network. But aside from facilitatin...

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31 Surprising Video Marketing Facts You Need to Know 31 SURPRISING VIDEO MARKETING FACTS YOU NEED TO KNOW

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Jan 09, 2018

Video content marketing is one of the most powerful ways to market your product or service. Its inherent ability to capture and hold a consumer's attention longer than people will spend on a text or image is great, and its ability to appeal to mu...

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Inbound Marketing Basics: How to Attract & Convert Website Visitors INBOUND MARKETING BASICS: HOW TO ATTRACT & CONVERT WEBSITE VISITORS

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Jan 03, 2018

Their three core tactics for attracting traffic in the first instance are: Search engine optimization, Pay per click, Social media marketing. They then recommend the following techniques to convert them into customers: Landing page optimization: Clea...

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2018 Digital Marketing Trends and Statistics 2018 DIGITAL MARKETING TRENDS AND STATISTICS

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Dec 03, 2017

2018 is just around the corner! Stay up to date on the latest digital marketing trends, from content marketing to machine learning, and data analytics. Smart insights global survey: marketing activities that you think will make the largest commercial...

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15 Must-Have Instagram Marketing Tools For Rapid Boost 15 MUST-HAVE INSTAGRAM MARKETING TOOLS FOR RAPID BOOST

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Nov 08, 2017

Instagram is one the fastest growing social media networks with 800 million monthly active users in September 2017. Due to the app visual nature, brands can see huge amounts of engagement on Instagram and it’s also valuable social media marketi...

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The Giant Email Marketing Statistics Guide THE GIANT EMAIL MARKETING STATISTICS GUIDE

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Dec 21, 2017

While social media marketing and newer digital tactics (like video) tend to get the majority of the focus, traditional outreach methods can still be highly effective, with great relative response rates, dependent on your target audience.

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Facebook Lead Ads: Everything you need to know in one FACEBOOK LEAD ADS: EVERYTHING YOU NEED TO KNOW IN ONE

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Dec 11, 2017

Facebook Lead Ads are the newest addition to the suite of advertising solutions offered by Facebook. They provide an efficient way for advertisers to generate leads from Facebook, without the need for filling out long forms.

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How to make digital marketing successful HOW TO MAKE DIGITAL MARKETING SUCCESSFUL

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The ultimate aim of any company who has a digital presence is to generate online enquiries. Having the perfect website is not enough (not matter how pleased you are with it) if none of your potential customers can actually find it. Any successful dig...

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CONTENT MARKETING PLATFORMS GUIDE CONTENT MARKETING PLATFORMS GUIDE

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Nov 20, 2017

Content marketing is getting bigger and bigger. 89 percent of B2B marketers use it, and more than half of the B2B marketers who had yet to adopt it stated that they planned to start within the next 12 months. Over in the B2C world, 86 percent of mark...

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Email Marketing Predictions EMAIL MARKETING PREDICTIONS

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Nov 13, 2017

According to the US Consumer Device Preference Report, 66% email account holders in the US open and read emails through smartphones. By 2018, this percentage is only going to increase, as more people will start using smartphones on a regular basis. S...

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Craft a Picture-Perfect Landing Page for Your Email Marketing Campaigns CRAFT A PICTURE-PERFECT LANDING PAGE FOR YOUR EMAIL MARKETING CAMPAIGNS

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Sep 27, 2017

Landing pages are a necessity for successful email marketing campaigns and this Campaigner Infographic illustrates best practices for creating them. Take a look at how you can design engaging and mobile-optimized landing pages for your next email cam...

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B2B Social Media Marketing Today B2B SOCIAL MEDIA MARKETING TODAY

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Nov 03, 2017

As this infographic explores, B2B marketers today participate and succeed in social media marketing right alongside their B2C counterparts. And if you’re interested in learning more about succeeding in B2B social media marketing, be sure to dow...

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How to Create a Social Media Calendar HOW TO CREATE A SOCIAL MEDIA CALENDAR

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"Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and a...

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An Overview of Content Marketing AN OVERVIEW OF CONTENT MARKETING

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Nov 05, 2017

To help provide a broader picture of the ins and outs of content, The Online Marketing Institute has put together this infographic, which covers the various types of content, distribution channels, how to optimize the process and the team members and...

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The Super Easy 6-Step Email Marketing Funnel Process THE SUPER EASY 6-STEP EMAIL MARKETING FUNNEL PROCESS

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Nov 02, 2017

When it comes to setting up effective email marketing funnel, there’re some steps you can take to put everything into its place.This infographic will discuss about these super easy 6 steps to build your own email marketing funnel.

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Email Marketing Predictions for 2018 EMAIL MARKETING PREDICTIONS FOR 2018

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Oct 25, 2017

If you’re like a lot of marketers, you’re already looking ahead to 2018 and wondering: “How can I get bigger, better results?” Well, it’s no secret that creating relevant, customer-centric experiences deliver the best re...

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How to Make Your Content Marketing Better HOW TO MAKE YOUR CONTENT MARKETING BETTER

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Oct 30, 2017

Content marketing is a great way to get your target audience’s eyeballs on your subject matter. The challenge is to make your content compelling enough to cut through. Our friend, Brian Carter, CEO of The Carter Group, has the content alchemy a...

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The 2017 Email Marketing Field Guide: The Best Times and Days to Send Your Message and Get It Read THE 2017 EMAIL MARKETING FIELD GUIDE: THE BEST TIMES AND DAYS TO SEND YOUR MESSAGE AND GET IT READ

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May 03, 2017

Have you ever gone looking for advice on the best time to send your email and walked away feeling more confused than confident? You’re not alone. There is lot of conflicting information out there about when and how to send emails in order to ge...

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4 trends for a digital marketing edge 4 TRENDS FOR A DIGITAL MARKETING EDGE

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Oct 09, 2017

Online marketing is continually evolving, with digital marketing strategists riding the quarterly – even monthly – wave of trends. Despite this, every step must be a tactical one. We’ve wrapped up the trends that we believe will see...

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5 Reasons Why Infographics are Effective In Social Media Marketing 5 REASONS WHY INFOGRAPHICS ARE EFFECTIVE IN SOCIAL MEDIA MARKETING

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Sep 11, 2017

Infographics offer an attractive way of presenting content to the targeted audience. It's a combination of images, text, and graphs that make boring content fun to read. They have a capability to attract attention and engage readers. A quality an...

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10 Reasons Your Email Marketing Strategy is Failing – & How to Fix It 10 REASONS YOUR EMAIL MARKETING STRATEGY IS FAILING – & HOW TO FIX IT

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Oct 17, 2017

Are you looking for ways to improve your email marketing strategy? Want to know where your current efforts are falling short and what you can do to fix it? We share 10 reasons your email strategy is failing and how to fix it in this infographic.

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The Evolution of Instagram Ads THE EVOLUTION OF INSTAGRAM ADS

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Oct 16, 2017

Since its inception in 2010, Instagram has come a long way from being merely an Exchange-agram rip off. (If you get that, we are going to be good friends.) In 7 short years, the social media network has turned from a seemingly simple photo-sharing ap...

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Four hot digital marketing trends in 2017 FOUR HOT DIGITAL MARKETING TRENDS IN 2017

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Oct 18, 2017

The greatest invention of our generation, the Internet, has paved way for marketers to be more creative, targeted and personalised with their strategies than ever before. It's also enabling smaller, challenger brands to rise up through the ranks ...

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10 Essential Holiday Marketing Tactics for 2017 10 ESSENTIAL HOLIDAY MARKETING TACTICS FOR 2017

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Oct 11, 2017

Holiday-related sales in the United States are expected to surpass $923 billion in 2017, up 3% from last season. That number may make visions of profit dance in your head, but it also presents a huge challenge: more spend means more competition&mdash...

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3 Powerful Ways To Use Artificial Intelligence in Content Marketing 3 POWERFUL WAYS TO USE ARTIFICIAL INTELLIGENCE IN CONTENT MARKETING

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Sep 28, 2017

The power of artificial intelligence is changing the field of content marketing. It allows you to discover insights, make strategic recommendations, and create better content, which helps you to be more efficient, profitable and successful marketer.

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A Small Business Guide To Facebook Video Marketing A SMALL BUSINESS GUIDE TO FACEBOOK VIDEO MARKETING

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Sep 18, 2017

As a small business, Facebook is one of the most powerful tools in your marketing arsenal. With over 40% of referral traffic[1] coming from this one source, it is by far the best social media channel to attract new customers and engage with your bran...

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How to Setup Your Social Media Marketing Strategy: 6 Steps to Follow HOW TO SETUP YOUR SOCIAL MEDIA MARKETING STRATEGY: 6 STEPS TO FOLLOW

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Aug 29, 2017

Social media networks are one of the best avenues to promote your brand globally. With over 2.7 billion users worldwide, there can be no doubt that social media offers tremendous potential and has a real impact on business’ bottom line.

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Your Complete Guide to Advertising on LinkedIn YOUR COMPLETE GUIDE TO ADVERTISING ON LINKEDIN

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Oct 06, 2017

Facebook has the most advanced ad targeting options, Twitter is a popular choice, and Instagram is rising. But are you also aware of the depth of ad options available on LinkedIn? To help give you an overview of the what and how of what’s possi...

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The Latest Social Media Marketing Best Practices You Need to Know THE LATEST SOCIAL MEDIA MARKETING BEST PRACTICES YOU NEED TO KNOW

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Oct 06, 2017

Every day, around the world, the typical digital consumer is on social networks and messaging services for nearly two hours. It’s up to you to reach them. The first step in building this relationship is to get to know them. Listen, talk to infl...

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Why Personalization is Key for Content Marketing WHY PERSONALIZATION IS KEY FOR CONTENT MARKETING

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Sep 04, 2017

Most marketers agree that content marketing is an important piece of their strategy, but creating engaging content is not easy. Content creation must be personalized to stands out from your competition and win a customer’s attention.

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10 Reasons Why You Should Be Content Marketing Now 10 REASONS WHY YOU SHOULD BE CONTENT MARKETING NOW

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Sep 14, 2017

Thinking about starting a content marketing campaign for your business but haven’t done so yet? What are you waiting for? If you’re on the fence as to how effective content marketing is, we’ve designed this infographic to explain th...

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10 Things You Shouldn’t Include in Your Email Marketing Campaigns 10 THINGS YOU SHOULDN’T INCLUDE IN YOUR EMAIL MARKETING CAMPAIGNS

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Oct 01, 2017

Are you looking for ways to improve your email marketing strategy? Want to know the common items that can adversely affect the success of your campaigns? Citipost Mail share ten things to leave out of your emails in the infographic below. First on th...

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11 Digital Marketing Tips to Help You Grow Your Business 11 DIGITAL MARKETING TIPS TO HELP YOU GROW YOUR BUSINESS

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Sep 24, 2017

Digital Marketing now plays a key role in growing businesses of all shapes and sizes, all around the world. Word-of-mouth, face-to-face selling techniques and telesales are all really strong tools to grow your business too, however 90% of all markete...

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Content Marketing Rookie to Super Hero in 12 Weeks CONTENT MARKETING ROOKIE TO SUPER HERO IN 12 WEEKS

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Oct 24, 2016

Content Marketing as a concept sounds very simple; it is about creating great content that viewers would love to consume and promoting that content, so more users can find your magnificent piece of content. The content marketing process should have a...

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10 Must-Haves for a Highly Successful Video Marketing Campaign 10 MUST-HAVES FOR A HIGHLY SUCCESSFUL VIDEO MARKETING CAMPAIGN

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Sep 19, 2017

As you may have heard, video is becoming more and more important in digital marketing circles. Facebook CEO Mark Zuckerberg says their platform will be mostly video by 2019, YouTube now has more than 1.5 billion monthly active users, while video cons...

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50 Social Media Video Marketing Stats for 2017 50 SOCIAL MEDIA VIDEO MARKETING STATS FOR 2017

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Sep 22, 2017

Video is the key content trend of the moment - if you're not creating video content for your business, you need to be considering why, and whether it may be a viable option moving forward, as all the major social platforms become more video focus...

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13 Steps to Digital Marketing Success 13 STEPS TO DIGITAL MARKETING SUCCESS

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Sep 14, 2017

How to starting a digital marketing campaign for your business. Want to know the key components that make up a winning strategy? Steps to success in this infographic. In today’s competitive world, your company can either flourish or decline bas...

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9 Tips to Optimize Your Marketing Emails for Short Attention Spans 9 TIPS TO OPTIMIZE YOUR MARKETING EMAILS FOR SHORT ATTENTION SPANS

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Sep 19, 2017

Email marketing is one of the most popular tools for selling and promoting your products/services to a specific audience, free from the algorithm limitations of social platforms and targeted based on those who've expressed real interest in your o...

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Amazing Mobile Marketing Strategy & Statistics for Digital Marketers AMAZING MOBILE MARKETING STRATEGY & STATISTICS FOR DIGITAL MARKETERS

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Oct 03, 2016

Most people have at least one device with them at all times; whether this is a mobile, laptop or tablet – they are always connected online.This concept is not in the distant future anymore; it’s upon us and that’s why you need to ta...

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127 Video Marketing Stats You Didn 127 VIDEO MARKETING STATS YOU DIDN'T KNOW

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Sep 16, 2017

Did you know about 48 hours of videos are uploaded every minute on YouTube and using a video in your marketing increases the sharing of your content 10x. From Facebook Live to 360-degree videos, these revolutionary video marketing stats will enhance ...

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Top 5 Proven Facts About Content Marketing for Business TOP 5 PROVEN FACTS ABOUT CONTENT MARKETING FOR BUSINESS

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Sep 14, 2017

If you own a business and have a website, content marketing should be your main advertising focus. If you don’t believe us, we whipped up an infographic that explains the Top 5 Proven Facts About Content Marketing for Business.This infographic ...

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22 Amazing Email Marketing Tools Your Business Needs in 2017 22 AMAZING EMAIL MARKETING TOOLS YOUR BUSINESS NEEDS IN 2017

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Sep 14, 2017

Are you looking for ways to improve your email marketing strategy? Need some tools to help you build your list and send your emails out? Joint Views share 22 tools for you to choose from in this infographic.

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The Anatomy of a Perfect Email Marketing Template THE ANATOMY OF A PERFECT EMAIL MARKETING TEMPLATE

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Sep 05, 2017

Email marketing is a great way to help develop your relationship with your customers. It’s also a strong tool you can use to gain your customer’s trust, increase repeat business and build brand awareness. And while email marketing sounds ...

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How Email Marketing done the Inbound way fetches great results HOW EMAIL MARKETING DONE THE INBOUND WAY FETCHES GREAT RESULTS

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Aug 18, 2017

Basically, the major difference between the two is that inbound believes in earning attention and outbound is interrupting. Inbound marketing educates, informs, and keeps the readers engaged with your brand by providing valuable, relevant content. It...

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10 Social Media Marketing Strategies for Companies 10 SOCIAL MEDIA MARKETING STRATEGIES FOR COMPANIES

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Sep 08, 2017

Social media is a vital place where brands can have fun and a measurable impact on the bottom line of each business. For this reason, social media can no longer live in a silo and must work in tandem with the whole business strategy.

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The Most Important B2B Digital Marketing Statistics for 2017 THE MOST IMPORTANT B2B DIGITAL MARKETING STATISTICS FOR 2017

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Sep 07, 2017

Are you looking to give your social media marketing strategy a push for the last stretch of 2017? If you're in the B2B sector, this infographic from Bubblegum Search is for you - it covers a range of key digital marketing stats for B2B brands, hi...

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Why Email Marketing is the Best Way to Reach Millennials WHY EMAIL MARKETING IS THE BEST WAY TO REACH MILLENNIALS

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Aug 22, 2017

In recent years, marketing has gone through a drastic shift. Businesses now turn to the Internet to promote their products and generate more leads. Incidentally, there’s one demographic in particular that is best reached via digital channels, p...

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Instagram Marketing Tips from the Best Brands INSTAGRAM MARKETING TIPS FROM THE BEST BRANDS

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Feb 24, 2017

In this post, we shall be looking at how some of the best brands are using Instagram for marketing, gaining loyal customers, promoting their brand and building a community of word-of-mouth marketers. At the end of this article, you will know: Basic f...

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5 Steps to Get Customers with Facebook Ads 5 STEPS TO GET CUSTOMERS WITH FACEBOOK ADS

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Aug 29, 2017

More than 2 billion people are on Facebook, and advertisers collectively spent more than $26 billion on Facebook ads in 2016 to reach that ever-growing audience. And seeing the stats, one can easily assume that the chances of you reaching your target...

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104 Facts You Don 104 FACTS YOU DON'T KNOW ABOUT MOBILE MARKETING

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This monster infographic, from Website Builder, gives you a comprehensive look at everything mobile, from advertising to email, desktop comparison, shopping, search and much more. I don't normally publish the infographics sent to me from other co...

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119 FACTS ABOUT EMAIL MARKETING 119 FACTS ABOUT EMAIL MARKETING

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Aug 10, 2017

Emails acquired a lot of bad rep in the 2000s. There was a flood of spams, scams and loads of desperate emails. This sensory onslaught made a lot of people turn their back towards emails. Despite the fact that we send more emails everyday than the st...

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The Do’s and Dont’s of Content Marketing THE DO’S AND DONT’S OF CONTENT MARKETING

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Oct 28, 2016

Content marketing is an effective way to reach your target audience by offering relevant content that addresses their needs. There are several ways to market content, and one of them is blogging. Here are some tips you can try to succeed in blogging:...

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16 Video Marketing Statistics to Inform Your Q4 Strategy 16 VIDEO MARKETING STATISTICS TO INFORM YOUR Q4 STRATEGY

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Jun 28, 2017

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video is long past the status of an "up-and-coming" marketing tactic. It's here, and it's an increasingly...

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Facebook Marketing for Hotels FACEBOOK MARKETING FOR HOTELS

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Aug 11, 2017

Given more than 2 billion people now use Facebook, it's fast-becoming an essential platform for all business types, if it's not already. But the opportunities in the travel and hospitality sector are particularly significant, and all business...

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Content Marketing: How to Make Each Blog Post Drive ROI CONTENT MARKETING: HOW TO MAKE EACH BLOG POST DRIVE ROI

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Aug 23, 2017

Any marketer will tell you that producing a regular stream of content for your website is necessary and important. You also need to optimize your content. The question is, what are you optimizing that content for? There are plenty of reasons to blog,...

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63 Skills You Need to Master for Marketing Success 63 SKILLS YOU NEED TO MASTER FOR MARKETING SUCCESS

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Aug 15, 2017

The digital marketing field is rapidly evolving, possibly faster than any other sector. As soon as you've got one element down, another comes up, or the platforms change the rules, rendering previous best practices obsolete. It can be difficult t...

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How to Create a 360-Degree Digital Marketing Strategy HOW TO CREATE A 360-DEGREE DIGITAL MARKETING STRATEGY

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Jan 17, 2017

Digital marketing has become critical for business growth. Whether you’re emailing customers with personalized promotions, queuing up a social media campaign, or revising your organic SEO, these are all necessary pieces of a 360-degree digital ...

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7 Steps to Building a Comprehensive Digital Marketing Strategy 7 STEPS TO BUILDING A COMPREHENSIVE DIGITAL MARKETING STRATEGY

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Dec 24, 2016

Digital marketing has many components like social media, SEO, content, email, PPC and web analytics.  To get the most out of digital marketing you need a strategy which outlines how to use each of these components, in what order and what budget ...

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Why you need to invest in email marketing WHY YOU NEED TO INVEST IN EMAIL MARKETING

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Jul 21, 2017

Most companies in Brisbane know that digital marketing is vital for business success, but very few know where to start, or what to spend. For organisations that are just beginning the marketing journey, one of the most cost effective methods of marke...

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The State of AI-Powered Email Marketing 2017 THE STATE OF AI-POWERED EMAIL MARKETING 2017

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Apr 04, 2017

In its 40+ year tenure, email has seen and survived every technology upheaval of the computer age to emerge as one of the most effective marketing channels across nearly every industry. In 2017, email marketers have discovered new ways to supercharge...

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The 5 Steps of Successful Email Marketing THE 5 STEPS OF SUCCESSFUL EMAIL MARKETING

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Jul 17, 2017

If you’re a small business owner, free time is not a luxury you can enjoy often. When every minute matters, wasting time creating an email that doesn’t help your business can hold you back. You can’t afford to leave the success of y...

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9 Eye-Opening Small Business Online Marketing Stats to Impact Your Strategy 9 EYE-OPENING SMALL BUSINESS ONLINE MARKETING STATS TO IMPACT YOUR STRATEGY

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May 31, 2017

Trying to figure out where to spend your online marketing dollars this month? With SEO, PPC, Social Media, and traditional offline marketing there are so many options it can make your head spin. I put together the infographic and commentary below to ...

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22 Top Email Marketing Tools of 2017 22 TOP EMAIL MARKETING TOOLS OF 2017

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Jul 21, 2017

Digital Marketing is indeed one of the best marketing strategies out there. No doubt in that. Among the digital marketing technique that exists email marketing is gaining so much importance and the reason being its flexibility, effectiveness as well ...

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The 10 Best Online Marketing Strategies to Make You a Unicorn THE 10 BEST ONLINE MARKETING STRATEGIES TO MAKE YOU A UNICORN

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Jan 12, 2017

Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns. What’s a marketing unicorn, you ask? It’s one of those magical camp...

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7 Basics of Digital Marketing Success 7 BASICS OF DIGITAL MARKETING SUCCESS

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In our latest infographic we show the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective. To create it, we blended the latest research from the best sources for digital marketin...

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Top 5 B2B Sales And Marketing Trends In 2016 TOP 5 B2B SALES AND MARKETING TRENDS IN 2016

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Feb 01, 2016

The new year rings in an opportunity for many organizations to foresee any upcoming trends. Especially in sales and marketing teams, they need to stay ahead of the curve to keep up in the competitive B2B landscape. So what are the top trends business...

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How Effective is Inbound Marketing – Statistics and Trends HOW EFFECTIVE IS INBOUND MARKETING – STATISTICS AND TRENDS

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Jun 09, 2017

Did you know inbound leads on average cost 61% less as compared to outbound leads and 3 out of 4 inbound marketing channels cost less than any outbound channel. Check out our new infographic “How Effective is Inbound Marketing” for latest...

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The 2016 Digital Trends SMBs Need to Focus On THE 2016 DIGITAL TRENDS SMBS NEED TO FOCUS ON

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Mar 18, 2016

This is the opening note in this new infographic from Cube which looks at the key digital trends small businesses need to focus on in 2016. Among the other key points of focus are enhanced data analytics, influencer marketing and even virtual reality...

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The Top 8 Content Marketing Best Practices THE TOP 8 CONTENT MARKETING BEST PRACTICES

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Content marketing has proven to be one of the valuable assets that a company can use to engage and inform customers. Since 2010, companies throughout the world has steadily increased their allotted budget for their content marketing strategy. And on ...

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Virtual Reality: A Fresh Perspective for Marketers VIRTUAL REALITY: A FRESH PERSPECTIVE FOR MARKETERS

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Virtual reality (VR) is poised to make a big impact on marketing in 2017. Smart B2C and B2B brands will be on the forefront of the movement, leveraging VR for marketing and exploring best practices, and will continue to look for new ways to use it in...

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Fundamentals of Facebook Marketing FUNDAMENTALS OF FACEBOOK MARKETING

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Jun 23, 2017

A sixth of the world's population logs into the same website every week to read news, catch up with friends and see the latest content from their favorite online and retail businesses. Let's face it: Facebook is beyond huge, and there are few...

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Content Marketing for a Life Science Audience CONTENT MARKETING FOR A LIFE SCIENCE AUDIENCE

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Mar 19, 2015

Scientists aren’t inspired by marketing jargon. They’re inspired by concrete benefits that impact their research. That’s why many life science organizations are using content marketing to deliver valuable information to their audien...

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The Case for B2B Marketing on LinkedIn THE CASE FOR B2B MARKETING ON LINKEDIN

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Apr 18, 2017

LinkedIn has long been known as the top social platform for B2B marketers, with the professional focus of the network aligning it more closely with internal business operations, as opposed to customer-facing opportunities. Underlining this, LinkedIn ...

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Native Advertising and Content Marketing NATIVE ADVERTISING AND CONTENT MARKETING

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Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. The growth in ad messages each day makes it harder for advertisers to get through to consumers. Combine this fact with the increasing use ...

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The hottest visual content marketing trends in 2017 THE HOTTEST VISUAL CONTENT MARKETING TRENDS IN 2017

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Jul 09, 2017

2017 Visual Content Marketing Trends in more are Infographics liked and shared on social media than other type of content 3.5 4.2 3x as many consumers would prefer to watch a video about a product than to read about it 4x of all internet traffic will ...

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Content Marketing Statistics & Trends 2017 CONTENT MARKETING STATISTICS & TRENDS 2017

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Jun 22, 2017

Content marketing is one of the key elements of digital marketing today. In times when something can go viral one day, and drop into oblivion the next, it's not easy to grab attention online and get best results from digital marketing campaigns. ...

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How Video Marketing Works HOW VIDEO MARKETING WORKS

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Jun 20, 2017

As online marketing becomes more and more visual over time, video marketing has emerged as a favorite choice for businesses to share a message, promote a product, and entertain customers all at once. The effort has not gone to waste - our research sh...

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A Brief History of Content Marketing, Back to the Future Edition A BRIEF HISTORY OF CONTENT MARKETING, BACK TO THE FUTURE EDITION

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May 05, 2017

If you ask us, there are three things that we marketing nerds might love more than anything else: History, visual content, and the 1985 film Back to the Future. So when it came to our attention that our friends at Uberflip combined all three of them,...

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CONSUMER TRENDS IMPACTING MOBILE MARKETING CONSUMER TRENDS IMPACTING MOBILE MARKETING

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Mar 13, 2017

Understanding how consumers behave on mobile devices is the first step in developing a strong mobile marketing strategy. Brands must be prepared to engage customers through mobile devices as mobile use was significantly higher than desktop use in 201...

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FEBRUARY 2017 ROUNDUP: 14 NOTEWORTHY DIGITAL MARKETING STATS FEBRUARY 2017 ROUNDUP: 14 NOTEWORTHY DIGITAL MARKETING STATS

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Feb 26, 2017

Whether it’s January’s introduction of “Facebook Stories,” or Instagram’s launching of live video for their Stories last November, it seems every month brings us something new in social media. Between the Super Bowl, Val...

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10 Visual Content Marketing Trends that will Dominate Social Media in 2017 10 VISUAL CONTENT MARKETING TRENDS THAT WILL DOMINATE SOCIAL MEDIA IN 2017

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Apr 21, 2017

In today's modern world, visual marketing is one of the most important aspects of digital advertising. In an age of flashing videos, eye-catching infographics, and short bites of information, a large block of text won't attract your clients&#...

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THE TOP SEO TRENDS TO WATCH IN 2017 THE TOP SEO TRENDS TO WATCH IN 2017

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The SEO landscape has shifted and developed continuously within the course of 2016. From artificial intelligence to Google Penguin’s much-awaited final update, technology is doing more and more to change how SEO functions and operates. Just las...

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WHY IS MARKETING PERFORMANCE ANALYTICS CRUCIAL FOR YOUR DIGITAL MARKETING EFFORTS? WHY IS MARKETING PERFORMANCE ANALYTICS CRUCIAL FOR YOUR DIGITAL MARKETING EFFORTS?

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With the fast-paced development of the digital platform, there has been an upsurge in the demand for robust digital marketing strategies. Quite inevitably, the online marketing arena is going through a constant evolution. Numerous online marketing st...

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3 Days Social Media Marketing Strategy 3 DAYS SOCIAL MEDIA MARKETING STRATEGY

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Do you have a problem finding the time to manage your business’ social media network on a weekly basis?

It can be challenging to create, curate, post to, and monitor and engage with your social media network, and stay on top of r...

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CONTENT MARKETING IN 2017 CONTENT MARKETING IN 2017

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Apr 24, 2017

While content marketing is not a new idea, 2016 saw it becoming mainstream and starting to hit its stride as a marketing approach. Despite this growth, very few people seem to understand it. So what’s content marketing all about and how is it i...

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Instagram Needs to Be Part of Your Social Media Marketing Strategy INSTAGRAM NEEDS TO BE PART OF YOUR SOCIAL MEDIA MARKETING STRATEGY

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With over 600 million users that create over 100 million pieces of content every day, Instagram is certainly one of the best platforms for social media marketing, and it’s here to stay. Instagram is still growing five times faster than any othe...

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Top 8 Social Media Marketing Strategies for Business TOP 8 SOCIAL MEDIA MARKETING STRATEGIES FOR BUSINESS

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Today, no business venture can think of surviving online without a comprehensive social media strategy. All businesses that are trying to get more clients and generate more revenues using different methods of digital marketing specifically social med...

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Top Social Media Marketing Trends 2017 TOP SOCIAL MEDIA MARKETING TRENDS 2017

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Social Media Marketing Trends That Will Dominate 2017. Throughout the years, the world of social media marketing has evolved from a mere fad into one of the most indispensable tools in marketing. As we begin 2017, new trends and shifts will surely sh...

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Visual Social Media and Content Marketing Statistics 2017 VISUAL SOCIAL MEDIA AND CONTENT MARKETING STATISTICS 2017

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In this infographic, we are going to go through visual social Media and content marketing statistics you should know in 2017. Some of the interesting statistics about visual content marketing are following: 85% Facebook videos are watched without sou...

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Top 8 hottest social media marketing trends in 2017 TOP 8 HOTTEST SOCIAL MEDIA MARKETING TRENDS IN 2017

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Social media is one of the trend that impacted everyone, including today’s digital marketing landscape. In 2016, more than 2.3 billion active users and more than 1.9 billion active smartphone social users worldwide harvest the pros of social me...

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The Top 5 Restaurant Digital Marketing Trends of 2017 THE TOP 5 RESTAURANT DIGITAL MARKETING TRENDS OF 2017

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In 2017, restaurants will engage in more digital marketing and advertising initiatives than ever before. If your restaurant doesn’t follow suit, you could be missing out on a prime opportunity to reach new and existing customers. From posting e...

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Social Media Marketing Trends 2017 SOCIAL MEDIA MARKETING TRENDS 2017

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Mar 21, 2017

Based on events that happened in 2016 there’s a high probability that by the end of 2017 we’ll see some drastic changes in Social Media Marketing, be that a Crackdown on Fake News or a boost in VR Technology. We invite you to review our o...

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Focus On: B2B Marketing Challenges 2017 FOCUS ON: B2B MARKETING CHALLENGES 2017

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Our latest survey of b2b marketing and research professionals across North America and Europe reveals the key focal points for business during 2017. Listening to the voice of the customer offers a big opportunity to drive customer satisfaction, loyal...

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Content Marketing Stats 2017: A Guide for Every Step CONTENT MARKETING STATS 2017: A GUIDE FOR EVERY STEP

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It is of no use if you cannot measure the results of a marketing campaign. So, stats and facts are extremely necessary to run a successful campaign. If you are running content marketing campaigns or even thinking of doing it in future, this infograph...

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Google SEO Ranking Factors & Promotional Strategies for 2017 GOOGLE SEO RANKING FACTORS & PROMOTIONAL STRATEGIES FOR 2017

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These are but some of the facts that you should pay attention to when planning your SEO campaigns in these modern times. In the infographic that follows, you can be certain to gain a well-rounded overview of just what the state of SEO is at present, ...

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What Does the Future Hold for Marketing in 2017? WHAT DOES THE FUTURE HOLD FOR MARKETING IN 2017?

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Today’s online marketing continues to evolve at an almost dizzying rate, which can make it difficult to keep track of all of the trends in the industry. Even if keeping marketing campaigns up-to-date can present a challenge, you need to remembe...

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Here HERE'S THE 2017 STATE OF DIGITAL MARKETING

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May 11, 2017

Digital marketing is one of those areas that's become, in a way, all-encompassing. There's social media, there's SEO, and there are the analytics that come with both. And with the rapid pace at which digital marketing evolves, it can be d...

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Digital Marketing in 2017: Trends and Predictions DIGITAL MARKETING IN 2017: TRENDS AND PREDICTIONS

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People-based marketing company Signal produced an infographic predicting eight trends we'll see in digital marketing in 2017. A few highlights: Customer identity will underpin multichannel engagement. Over 50% of US marketers agree that expanding...

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10 Visual Marketing Statistics for 2017 10 VISUAL MARKETING STATISTICS FOR 2017

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Apr 24, 2017

Visual marketing has become one of the most important aspects of digital advertising - in the age of autoplay videos, eye-catching infographics and attention-grabbing GIFs, large blocks of text just won't attract your clients' attention the w...

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20 Content Marketing Inspiration Sources 20 CONTENT MARKETING INSPIRATION SOURCES

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Content marketing is marketing that is focused on creating and distributing valuable, relevant, and consistent content to attract a clearly defined audience.  This continues to be the focus of many brands’ marketing efforts. The best conte...

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2015’s Biggest Content Marketing Trends 2015’S BIGGEST CONTENT MARKETING TRENDS

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Earlier this year, we tried to help you sound wiser at your next meeting by offering 10 content marketing predictions for 2015 from the pros. And now, with 2015 almost halfway through (and still no flying cars), we’re starting to see just how a...

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The Ultimate Content Marketing Strategy THE ULTIMATE CONTENT MARKETING STRATEGY

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Being in charge of content marketing is often overwhelming. While juggling editorial calendars, tight budgets, inadequate resources, and ambiguous metrics, you also have to keep the C-suite and sales happy, and consistently meet the insatiable conten...

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The Mixology of Content Marketing THE MIXOLOGY OF CONTENT MARKETING

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Sometimes the best way to teach a person something is to present it within a familiar framework. Suppose you don’t understand fractions. Sure, we could try to teach you from a fourth-grader’s textbook or we could teach you with a pizza (o...

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What’s the State of Marketing in 2016? WHAT’S THE STATE OF MARKETING IN 2016?

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Modern online marketing moves so quickly it often seems like if you look away for a second, you will miss something important. Although it may seem overwhelming at times, marketing is crucial for your success and the extent to which you can grow your...

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Why Your Sales Team Should Invest More Time on Content Marketing WHY YOUR SALES TEAM SHOULD INVEST MORE TIME ON CONTENT MARKETING

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Your customers, on average, look at nearly a dozen pieces of content before finalizing a purchase - and they would rather check out content than look at ads when learning about a company and its offerings. This demand keeps marketers busy - 88% of B2...

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How Offline and Online Marketing Can Work Together HOW OFFLINE AND ONLINE MARKETING CAN WORK TOGETHER

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The ways in which consumers research and buy products are changing, and that means the methods a business uses to promote itself and its products also needs to shift in-line.

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Are You Facing the Same Obstacles? 7 Email Marketing Strategy Challenges ARE YOU FACING THE SAME OBSTACLES? 7 EMAIL MARKETING STRATEGY CHALLENGES

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To understand what marketers are challenged with when it comes to accomplishing their email marketing goals, Campaign Monitor surveyed hundreds of marketers, and the results may surprise you.

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Social Media, Email Marketing & Blogging: Top 9 Tactics for Finding New Customers Online SOCIAL MEDIA, EMAIL MARKETING & BLOGGING: TOP 9 TACTICS FOR FINDING NEW CUSTOMERS ONLINE

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Social media Private message: There's still incredible value in one on one exchange. Reach out to Facebook, Twitter or Google+ fans via private message, and offer personalized consultations or custom promotions..

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Digital Marketing Strategy in 11 Steps DIGITAL MARKETING STRATEGY IN 11 STEPS

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Digital Marketing Strategy: It is the marketing of products or brands via one or more forms of electronic media. To be competitive these days, brands need to engage with customers regularly. Technology and social platforms have made it very easy to d...

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eCommerce Marketing Trends to Watch Out for in 2017 ECOMMERCE MARKETING TRENDS TO WATCH OUT FOR IN 2017

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eCommerce marketing is becoming more refined, more innovative and increasingly technology friendly. Working in line with behavioral trends, marketing teams are boosting their investment in mobile and video marketing as they look to tap into both orga...

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Top 27 Actionable Content Marketing Tips for Every Modern Day Marketer TOP 27 ACTIONABLE CONTENT MARKETING TIPS FOR EVERY MODERN DAY MARKETER

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Content Marketing is the process of creating and promoting content on a consistent basis in order to reach a business objective. The objective could be to increase brand awareness, manage reputation online, generate leads or acquire new customers.

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How to Land your Dream Digital Marketing Job in 2017? HOW TO LAND YOUR DREAM DIGITAL MARKETING JOB IN 2017?

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Digital Marketing is continuously gaining importance among all industries globally. According to a report by a digital media agency Carat, digital media spend will account for 27% of the overall ad spend globally in 2017. The contribution of digital ...

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The State of Email Marketing 2017 THE STATE OF EMAIL MARKETING 2017

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May 05, 2017

Email Marketing is one the most effective techniques for digital marketers, so keeping up- to-date with the latest trends in the industry is super important. Our recent research on the State of Email marketing in 2017 with partners GetResponse showed...

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Five Trends Start-ups Should Embrace for Effective Social Media Marketing FIVE TRENDS START-UPS SHOULD EMBRACE FOR EFFECTIVE SOCIAL MEDIA MARKETING

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We all know the value social media adds to businesses and the potential it holds for those who haven’t tried it out yet. 90% of American businesses already use social media as part of their marketing strategy, with over half of them reporting i...

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5 Social Media Best Practices Every Marketer Must Follow 5 SOCIAL MEDIA BEST PRACTICES EVERY MARKETER MUST FOLLOW

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Possibly the biggest goal for marketers is to be seen and trusted by audiences. And most marketers today will admit a big portion of their audience is on social media. While building trust doesn’t come easily, there are simple social media best...

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30+ Social Media Marketing Stats for 2017 30+ SOCIAL MEDIA MARKETING STATS FOR 2017

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As social media usage continues to grow at a steady rate it’s essential that entrepreneurs and marketers implement a social media marketing strategy for their business - and a key part of any successful strategy is understanding the stats and t...

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The Top 8 Social Media Marketing Trends in 2017 THE TOP 8 SOCIAL MEDIA MARKETING TRENDS IN 2017

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In 2016, social media continued its rise with more than 2.3 billion active users and more than 1.9 billion active mobile social users worldwide. This large amount of potential customers has prompted 83% of all marketers to take advantage of social me...

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The Facts About Which Facebook Posts Click with Consumers THE FACTS ABOUT WHICH FACEBOOK POSTS CLICK WITH CONSUMERS

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Face it, some Facebook posts just get more likes, shares, and comments than others. But rather than simply accepting it, why not uncover the secret to receiving similar social love and use those insights to develop similar posts? Luck...

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Where We Are: The 2017 State of Content Marketing WHERE WE ARE: THE 2017 STATE OF CONTENT MARKETING

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Apr 19, 2017

If it does, you're clearly not alone. Content marketing -- and keeping up with it -- can be confusing, even to those who understand its importance. Many of us have heard the phrase "content is king." But what, exactly, does that look li...

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SEO MISTAKES TO AVOID SEO MISTAKES TO AVOID

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SEO mistakes to avoid is an infographic created by Fertile Frog’s team of Rockstars. When completing SEO is is important that you follow Google Webmaster Guidelines. Our infographic helps you understand some of the key mistakes made in Search E...

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5 Essential Skills Marketers Need to Succeed This Year 5 ESSENTIAL SKILLS MARKETERS NEED TO SUCCEED THIS YEAR

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Apr 27, 2017

The marketing landscape evolves at what often seems like a bewildering pace. There are changes in consumer preferences. There are updates to search algorithms. And, we can't forget the frequent updates and features added to various social media c...

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How Visuals Will Impact Marketing in 2017, According to New Data HOW VISUALS WILL IMPACT MARKETING IN 2017, ACCORDING TO NEW DATA

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There's a reason most children's books are filled with pictures. Sure, the pictures help parents keep their children still and quiet for the few minutes they're reading to them. And that's largely because visuals are engaging and help...

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The State of Mobile Marketing 2016 THE STATE OF MOBILE MARKETING 2016

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The rapid rise of smartphone and tablet adoption has affected almost every aspect of digital marketing. The impact ranges from the most recent Advanced Mobile Pages to Google's smartphone search results through to the lower conversion rates on sm...

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The Power of A/B Split Testing in Digital Marketing THE POWER OF A/B SPLIT TESTING IN DIGITAL MARKETING

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May 12, 2015

A click, a form completion, a subscription to a newsletter, a sale – these and more are the goals business owners and marketers want to achieve in their digital marketing campaigns. Of course, most if not all digital marketers would most certai...

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The Dangers of DIY SEO – 8 Reasons It’s Not Advisable THE DANGERS OF DIY SEO – 8 REASONS IT’S NOT ADVISABLE

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One of the most important tools that should play a significant part in your Digital Marketing strategy is Search Engine Optimization (SEO). You can boost your traffic quite significantly, 300% more than other tools in fact, with SEO. On top of that, ...

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8 Strategic Steps to Improve Digital Marketing Results 8 STRATEGIC STEPS TO IMPROVE DIGITAL MARKETING RESULTS

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Digital Marketing is probably one of the most inexpensive but very effective (if done well) marketing channels that most businesses from fortune 500 companies to small and medium enterprises are now using to grow their profits, reach more people and ...

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Outsourcing SEO to the Philippines? – 8 Tips to Keep in Mind! OUTSOURCING SEO TO THE PHILIPPINES? – 8 TIPS TO KEEP IN MIND!

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The Philippines is seen as one of the stalwarts in digital marketing in Asia and is dubbed a “Leader in Mobile and Digital Technologies.” Having the fastest internet growth rate in Southeast Asia, the country is now the sixth largest Inte...

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How to Become Better at SEO in 2016 HOW TO BECOME BETTER AT SEO IN 2016

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Over the past few years, there have been several changes in the strategies used for getting better and more effective in SEO. With billions of web searches performed by users each month, 12 billion web searches in the US alone, your business can pote...

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The Top 8 Digital Marketing Myths THE TOP 8 DIGITAL MARKETING MYTHS

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Many of you most probably may have heard myths and misconceptions about marketing strategies, including digital marketing. Some of these myths are more prevalent than others, while some may have been the truth during the earlier days of digital marke...

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How to do Content Marketing with Infographics HOW TO DO CONTENT MARKETING WITH INFOGRAPHICS

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Do you know that there are 2 million videos, 140 millions tweets and a billion and a half pieces of content created each and every day? That’s a huge amount of data people today are exposed to on a daily basis. So, if you are a digital marketer...

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B2B Content Marketing Explained – 8 Facts You Need to Know B2B CONTENT MARKETING EXPLAINED – 8 FACTS YOU NEED TO KNOW

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Content Marketing, as most people know, is often targeted to end-users and alike. However, many of the organizations and marketers today who rather cater their products and services to other business instead of consumers are also expediting a lot in ...

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8 Interesting Facts about Mobile SEO 8 INTERESTING FACTS ABOUT MOBILE SEO

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Everywhere you go and in almost every place in the globe, you could see people hunched over a smartphone or a gadget. The world has really gone mobile. Who can blame them? With a smartphone that has the capability of a personal computer, almost every...

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The Complete B2B Content Marketing Checklist THE COMPLETE B2B CONTENT MARKETING CHECKLIST

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In today’s marketing world, competing with larger and more established companies is not impossible anymore, thanks to content marketing. As customers are getting very much sensitive to traditional marketing tactics, the new marketing battlegrou...

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Detailed Guide on Mobile SEO [Infographic] DETAILED GUIDE ON MOBILE SEO [INFOGRAPHIC]

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Implementing a successful mobile SEO strategy in 2015 will definitely give you a competitive benefit. The number of mobile users are rapidly growing day by day, a recent study explained that 74% of mobile users use search engines to make a purchase.

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2016-Mobile marketing infographic 2016-MOBILE MARKETING INFOGRAPHIC

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Apr 20, 2016

In fact, in Q4 2015 alone, mobile accounted for 55.7% of overall traffic to many leading U.S. websites. The way we browse the internet on-the-go, however, is changing less predictably every year, and frankly, the mobile marketing strategy your team p...

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Using Content Marketing Strategies in B2B Emails USING CONTENT MARKETING STRATEGIES IN B2B EMAILS

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With 191.4 billion emails sent daily around the world, grabbing your customers’ attention with your message can be a shot in the dark. One of the most effective strategies emerging in global marketing is to use content marketing for your newsle...

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8 UX Tips to Boost Your Landing Page Conversion Rate 8 UX TIPS TO BOOST YOUR LANDING PAGE CONVERSION RATE

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Marketers are at constant competition when it comes to the landing page conversion rate. But there is still a lot of room for improvement especially when User Experience is concerned. Take these 8 basic tips and squeeze the most conversion out of you...

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7 Tips for Boosting Your Halloween Email Marketing Campaign 7 TIPS FOR BOOSTING YOUR HALLOWEEN EMAIL MARKETING CAMPAIGN

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With 68.5 % of consumers planning to celebrate Halloween, it is another great occasion to plan and run a successful email marketing campaign. We offer 7 tips on how to make the most of your email marketing efforts in October and generate high ROI. (w...

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Infographic: Content Marketing Strategy INFOGRAPHIC: CONTENT MARKETING STRATEGY

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Apr 14, 2017

More than 3.5 billion pieces of content are shared each week on Facebook alone, and according to Technorati, 15% of bloggers spend ten or more hours each week blogging. With so much content on the web, it’s no wonder there is high demand for co...

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9 Email Marketing Tips from Your Favorite Monsters 9 EMAIL MARKETING TIPS FROM YOUR FAVORITE MONSTERS

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Can our favourite horror stories inspire email marketing?Read the infographic below in order to learn the 9 email marketing tips from some of the most popular horror characters. Surprisingly, it seems that the authors like Jules Verne, Bram Stoker, L...

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A Small-Business Guide to Facebook Advertising (Infographic) A SMALL-BUSINESS GUIDE TO FACEBOOK ADVERTISING (INFOGRAPHIC)

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Apr 09, 2017

As a small business, you don’t need to spend loads of money on advertising. There are plenty of free or low-cost tools that you can use to effectively market your company.

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12 Facts About B2B Digital Marketing 12 FACTS ABOUT B2B DIGITAL MARKETING

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Jul 11, 2016

These digital methods are invaluable for marketers, not only do they help companies keep up with rising numbers of millennial clients and colleagues, the digitalisation of communication, advertising and sales provide real benefits beyond cost effecti...

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CONTENT MARKETING – MAXIMISING ENGAGEMENT INFOGRAPHIC CONTENT MARKETING – MAXIMISING ENGAGEMENT INFOGRAPHIC

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Top tips for maximising the impact of your Content Marketing that looks at understanding the user journey,  selecting content topics and understanding how search optimisation and social media work together.

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TOP 10 STRATEGIC INSIGHTS TOOLS FOR DIGITAL MARKETING TOP 10 STRATEGIC INSIGHTS TOOLS FOR DIGITAL MARKETING

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Every digital strategy model has an “Insights” stage, where we collect and analyse information about the environment we are operating in. This is often referred to as the “Situational Analysis” in models like SOSTAC (Copyright...

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7 Digital Marketing Trends That Will Rule 2017 7 DIGITAL MARKETING TRENDS THAT WILL RULE 2017

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Mar 21, 2017

There are seven digital marketing trends to look out for in 2017. It is no surprise that all of these trends show up on Twitter and Facebook. Each of these digital marketing trends carries with them their own challenges. And each trend also falls wit...

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Infographic of the week: Digital marketing INFOGRAPHIC OF THE WEEK: DIGITAL MARKETING

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Mar 18, 2016

Digital is an all-encompassing and often frustrating word in B2B. I’m sure marketers are sick of hearing how they need to be adapting and innovating in preparation for the ‘digital revolution’. Guess what, folks? The revolution is i...

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Digital Marketing Philippines in Trends – 2016 Edition DIGITAL MARKETING PHILIPPINES IN TRENDS – 2016 EDITION

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Digital Marketing is the wave of the future. Businesses that have not embraced this new form of engaging and delighting customers will be clearly left out – by those who have successfully done so. Marketing consultant and lecturer Jose Mari &ld...

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Hottest Digital Advertising Trends in 2017 HOTTEST DIGITAL ADVERTISING TRENDS IN 2017

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The increasing proliferation of the internet and online channels in our modern society has given birth to a more complex and effective digital platform that many businesses are starting to leverage nowadays- digital advertising. And as digital advert...

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Digital Marketing Philippines in Trends – 2017 Edition DIGITAL MARKETING PHILIPPINES IN TRENDS – 2017 EDITION

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The world as we know it continues to evolve: almost all industries are consistently challenged with the need to realign their organizations to the changing demand of the market, and as such, adopting the latest digital platforms has become imperative...

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6 Hottest B2B Social Media Marketing Trends in 2017 6 HOTTEST B2B SOCIAL MEDIA MARKETING TRENDS IN 2017

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The social media has greatly shaken up the world of digital marketing in 2016. Suddenly, a lot of marketers across the globe have become so obsessed with the idea of connecting and engaging with their audience through social media sites. And with bil...

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The Power of Human-Centric Marketing THE POWER OF HUMAN-CENTRIC MARKETING

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Last year, presidential elections for the 45th President of the United States saw the Democrat Hillary Clinton and the Republican Donald Trump fight the race for the position. The fiasco ended with surprising results: contrary to forecasts by all lea...

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2017 State of Content Marketing 2017 STATE OF CONTENT MARKETING

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In 2017, content marketing is more important than ever for professional services marketing. Buyers increasingly turn to the content you publish on your website to research potential purchases and to choose their short list of vendors. Content marketi...

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CONTENT MARKETING TRENDS TO WATCH OUT FOR IN 2017 CONTENT MARKETING TRENDS TO WATCH OUT FOR IN 2017

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Mar 02, 2017

Content marketing is quickly becoming a game changer in the field of marketing. Since the rise of digital, social and mobile, various businesses and brands have now attempted to get closer and be more human with their customers. This fosters loyalty ...

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The Hottest B2B Content Marketing Trends in 2017 THE HOTTEST B2B CONTENT MARKETING TRENDS IN 2017

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Feb 06, 2017

2017 is fast approaching and it’s a time for us to ramp up our game in the content marketing arena. With the ever-changing landscape of content marketing, keeping up with the latest techniques and tools has become imperative, that is why more a...

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Contextualized Content Marketing in a Nutshell (Infographic) CONTEXTUALIZED CONTENT MARKETING IN A NUTSHELL (INFOGRAPHIC)

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Apr 04, 2017

For many decades, we have seen a lot of shifts that transformed marketing as we know it today – Digital and Interactive. From the reign and demise of traditional tactics such as TV, radio, and print – to the sudden rise of dot-coms and so...

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How to Be a Better Social Marketer in 2017 HOW TO BE A BETTER SOCIAL MARKETER IN 2017

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It’s no surprise that social media is one of the most powerful marketing platforms today. In 2016, it continued to rise with more than 2.3 billion active users and more than 1.9 billion active mobile social users worldwide. The large number of ...

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Facebook Advertising + PPC: 3 Stats You Need to Know FACEBOOK ADVERTISING + PPC: 3 STATS YOU NEED TO KNOW

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Mar 27, 2017

We’ve shared a lot of information about the benefits of Facebook advertising – the different marketing goals it can help you reach, the various campaigns you can run, and how you can measure success. We’ve also been hard at work ana...

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Top 10 Email Marketing Questions [Infographic] TOP 10 EMAIL MARKETING QUESTIONS [INFOGRAPHIC]

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Jun 15, 2016

Outlining solutions to your email marketing challenges Email marketers have taken long strides in the never-ending race to keep up to the changes in email marketing described in Tim Watson's post describing the latest Email trends for 2016. When ...

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The State of the Internet 2015: Future Trends [Infographic] THE STATE OF THE INTERNET 2015: FUTURE TRENDS [INFOGRAPHIC]

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Oct 19, 2015

Wondering what lies ahead for Internet marketing? You won’t need a crystal ball to find out. Just a quick look at MDG Advertising’s “State of the Internet 2015: Future Trends” infographic will tell you all you need to know. Th...

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TV vs. Digital Video: Are We Tuning In or Streaming Out? [Infographic] TV VS. DIGITAL VIDEO: ARE WE TUNING IN OR STREAMING OUT? [INFOGRAPHIC]

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Jun 06, 2016

Are viewers still tuning into TV or are they focusing all of their attention on digital video? Despite dire predictions about TV’s demise, it continues to attract more viewers and ad spend than newer digital viewing vehicles. To see if TV can w...

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3 Things Every CEO Should Do to Succeed on Social Media [Infographic] 3 THINGS EVERY CEO SHOULD DO TO SUCCEED ON SOCIAL MEDIA [INFOGRAPHIC]

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Aug 15, 2016

Social networks have become central to the lives of many consumers, yet many chief executives aren’t engaging with them deeply. A recent study of Fortune 500 CEOs found that 61% have no public-facing social media presence. Moreover, of those le...

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Snapchat 101: What Brands Need to Know SNAPCHAT 101: WHAT BRANDS NEED TO KNOW

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What does the rise of Snapchat mean for brands? How big is the audience for the social messaging app? Is it only for Millennials? How are companies using it to reach consumers? And, most importantly, should it be part of your marketing strategy? To f...

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Holiday Season 2016: 5 Must-Know Trends for Brands [Infographic] HOLIDAY SEASON 2016: 5 MUST-KNOW TRENDS FOR BRANDS [INFOGRAPHIC]

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Oct 17, 2016

The holiday season is quickly approaching, and with it will soon come the annual flood of themed products, messaging, sales, and content from brands. As you gear up for this most wonderful (and busy) time of year, what should you be thinking about? W...

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7 Resolutions Every Marketer Should Make for 2017 [Infographic] 7 RESOLUTIONS EVERY MARKETER SHOULD MAKE FOR 2017 [INFOGRAPHIC]

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Jan 11, 2017

With the start of a new year, it’s time for marketers to take stock and make some resolutions. What should you be paying more attention to in 2017? Which strategies, tactics, and channels could have the most impact on your business? Which bad (...

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Mobile App Development: What you need to know [Infographic] MOBILE APP DEVELOPMENT: WHAT YOU NEED TO KNOW [INFOGRAPHIC]

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Jun 04, 2016

Mobile apps have become a handy way to simplify our daily tasks and activities within a few minutes. Online shopping, ordering takeaway or managing one's bank account is frequently most easily done via well-designed mobile apps. Businesses of all...

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What happens online in 60 seconds? WHAT HAPPENS ONLINE IN 60 SECONDS?

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Feb 06, 2017

Our '60 seconds' infographic visualises what happens in just one minute on the web. The number of Google searches, Facebook posts and WhatsApp messages sent in a mere 60 seconds is truly phenomenal! First published last year, we've now up...

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INFOGRAPHIC: Content is (Really) King, According to Survey of CMOs INFOGRAPHIC: CONTENT IS (REALLY) KING, ACCORDING TO SURVEY OF CMOS

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If you’re not investing in content marketing, it might be time to rework your budget. According to new research from IBM and The CMO Club, content generation is the biggest expenditure for the 100 global CMOs surveyed, weighing in at 13% of the...

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5 Credit Union Marketing Trends for 2017 [Infographic] 5 CREDIT UNION MARKETING TRENDS FOR 2017 [INFOGRAPHIC]

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Feb 14, 2017

How can your credit union attract new members and boost current member engagement in the year ahead? Which marketing platforms and tactics should you be paying close attention to? To find out, we examined a host of recent surveys, analyst overviews, ...

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6 Digital Marketing Trends to Budget for Now [Infographic] 6 DIGITAL MARKETING TRENDS TO BUDGET FOR NOW [INFOGRAPHIC]

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Mar 08, 2017

Which digital trends should you be budgeting for? What approaches will help make your marketing efforts more engaging and effective? Deciding on what to concentrate on is no easy feat. After all, there are now seemingly endless digital channels and t...

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Why It’s Time to Call up Social Media for Customer Service [Infographic] WHY IT’S TIME TO CALL UP SOCIAL MEDIA FOR CUSTOMER SERVICE [INFOGRAPHIC]

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Mar 17, 2017

When it comes to customer service, social media is always right. Today, social media is changing the way consumers interact with companies to such an extent that industry experts predict social media will be the future of customer service. According ...

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Millennials mobile shopping habits [Infographic] MILLENNIALS MOBILE SHOPPING HABITS [INFOGRAPHIC]

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Sep 07, 2016

For any online retailer to thrive and enjoy a fair share of the market, it is imperative to understand Millennials’ smartphone habits. 28% of Millennials in the United States indicated that they prefer shopping online using their mobile devices...

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Using infographics through the purchase funnel [infographic] USING INFOGRAPHICS THROUGH THE PURCHASE FUNNEL [INFOGRAPHIC]

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Aug 31, 2015

We feature a lot of infographics which share insight or best practice related to digital marketing. We thought we'd share this one as a nice piece of content marketing, perhaps of interest and inspiration to B2B marketers. If we think about the p...

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Ecommerce trends to watch 2016 [Infographic] ECOMMERCE TRENDS TO WATCH 2016 [INFOGRAPHIC]

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Mar 18, 2016

Ecommerce business is on the rise, as online shopping is predicted to increase by 45% in 2016 in the U.S - see the latest ecommerce growth statistics. To stay ahead of the game or to grow your online business, you need to benchmark against the latest...

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State of Email Marketing Mistakes [Infographic] STATE OF EMAIL MARKETING MISTAKES [INFOGRAPHIC]

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Sep 20, 2016

Make as few errors as possible, ideally none. For any email marketer, that’s a great goal. So when half of the email marketers we surveyed said that they hadn’t sent an apology or correction email in the past 12 months, we took a close lo...

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Email Attention Spans Increasing [Infographic] EMAIL ATTENTION SPANS INCREASING [INFOGRAPHIC]

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Mar 08, 2017

Mobile phones, Twitter, texting, video games, and other digital era trappings have been blamed for shortening our attention spans to less than that of goldfish. You might be tempted to throw email in that bucket…but you’d be wrong. Accor...

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Infographic: Boost Your Social Media Presence Without Ads INFOGRAPHIC: BOOST YOUR SOCIAL MEDIA PRESENCE WITHOUT ADS

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Mar 01, 2017

While social media should never be an afterthought for online businesses, remaining active can be a struggle without the resources to maintain a paid manager, or launch paid ad campaigns. Good news! There are ways to boost traffic to your site and in...

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Infographic: How to Get Sales with Facebook Advertising INFOGRAPHIC: HOW TO GET SALES WITH FACEBOOK ADVERTISING

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Mar 10, 2017

It’s statistically safe to assume you are a Facebook user and you don't buy every single item advertised on the social media platform. In fact, you may not have ever purchased something advertised on Facebook. This is largely because, altho...

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What is Metadata and how is it used? [Infographic] WHAT IS METADATA AND HOW IS IT USED? [INFOGRAPHIC]

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Dec 07, 2015

Digital marketers need to know the basics of metadata. Big Data created by interactions and transactions that the customers make online has been at the forefront of technology discussions over the last few years due to the huge increase in the amount...

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Conversion rates for mobile apps CONVERSION RATES FOR MOBILE APPS

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We regular update our compilation of retail e-commerce conversion rates from different sources comparing desktop and mobile conversion rates in browsers. In this new piece of research from Netmera, we present conversion rates for mobile apps. The dat...

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Email Marketing Best Practices 2014 EMAIL MARKETING BEST PRACTICES 2014

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Feb 06, 2016

Following on from the post by Becky Hesilridge summarising adoption and examples of different email marketing strategies, Pure 360 have released an infographic from their research to share more insight on how email marketing is being used in 2014.

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How retailers can boost Email list growth at checkout [Infographic] HOW RETAILERS CAN BOOST EMAIL LIST GROWTH AT CHECKOUT [INFOGRAPHIC]

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Nov 05, 2015

New data from 400 eCommerce sites highlights the best techniques to test to optimize a checkout page to increase the email subscriber opt-in rate. This has the dual benefits of increasing sales through cart abandonment rates and customer emails. Site...

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The State of Mobile Marketing 2016 [Infographic] THE STATE OF MOBILE MARKETING 2016 [INFOGRAPHIC]

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The rapid rise of smartphone and tablet adoption has affected almost every aspect of digital marketing. The impact ranges from the most recent Advanced Mobile Pages to Google's smartphone search results through to the lower conversion rates on sm...

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5 online video optimisation tips for SEO [Infographic] 5 ONLINE VIDEO OPTIMISATION TIPS FOR SEO [INFOGRAPHIC]

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Using videos as part of a company’s marketing strategy is now known to be one of the most effective ways to engage customers and create awareness about a brand. Video creation is no longer a complicated process as today’s technology has m...

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The Perfect Social Media Update [Infographic] THE PERFECT SOCIAL MEDIA UPDATE [INFOGRAPHIC]

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We like useful infographics that prompt you to think about the way you do things and change them. Myclever Agency have designed a 'clever' (excuse the pun!) practical infographic to showcase how to create the perfect social media post and tim...

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16 key skills for a career in SEO [Infographic] 16 KEY SKILLS FOR A CAREER IN SEO [INFOGRAPHIC]

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May 12, 2016

SEO combines such a huge range of skills it is tricky to know where to start when looking to enhance your abilities. For those people looking to make a career in SEO, they need to make sure they're covering all bases and not neglecting any areas ...

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Influencing B2B Technical Buyers [Infographic] INFLUENCING B2B TECHNICAL BUYERS [INFOGRAPHIC]

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Which content types engage and influence technical buyers? SterlingKor surveyed over 2,000 key business and IT Decision-makers, to find out how B2B vendors can engage and sell 'their wares'. So how do vendors engage with these IT and tech pur...

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18 hacks to make your email mobile friendly [Infographic] 18 HACKS TO MAKE YOUR EMAIL MOBILE FRIENDLY [INFOGRAPHIC]

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Mar 10, 2015

Holiday marketing planning for retailers Marketers, we know the struggle. We know that taking into account the holiday seasons are vital to your retail strategy and it's not just having an idea of what you will do, it's having a plan, a syste...

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Infographic: Portrait of A Mobile Consumer INFOGRAPHIC: PORTRAIT OF A MOBILE CONSUMER

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There has never been a better time to optimize your business for mobile consumers. When cell phones were first invented, few people could have anticipated the processing power of the devices we hold in our hands today. With just a few swipes of the f...

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2015 Email Marketing Predictions [Infographic] 2015 EMAIL MARKETING PREDICTIONS [INFOGRAPHIC]

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Mar 06, 2015

Don't miss out on new email marketing tactics We enjoy the style and content of the infographics from the Email Monks who always share good best practices and top tips for email marketing. Last year, was all about Responsive Design (email design)...

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Seven Email Marketing Rules to follow in 2016 [Infographic] SEVEN EMAIL MARKETING RULES TO FOLLOW IN 2016 [INFOGRAPHIC]

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Sep 08, 2015

Results from an assessment of personalisation show the value of segmenting emails and nurturing leads to get the best results.These two infographics summarising data from a range of sources show the continued importance of email as a marketing channe...

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20 Ecommerce tools compared for performance 20 ECOMMERCE TOOLS COMPARED FOR PERFORMANCE

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More than $12 trillion in B2B transactions are expected for the year 2020. That's up from $5.5 trillion in 2012, according to projections from Frost & Sullivan. B2B online sales are nearly double those of B2C sales. No matter what sphere of d...

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Responsive Email Design [Infographics] RESPONSIVE EMAIL DESIGN [INFOGRAPHICS]

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In May we shared the second infographic in this post from Email Monks which summarises the importance of creating mobile responsive Email designs. In September Litmus published another infographic on responsive email design. We thought this was well ...

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The State of Search Marketing 2016 THE STATE OF SEARCH MARKETING 2016

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Google handles 2 trillion searches per year, but the way people are using it is changing. Last year we saw the shift to mobile pass the tipping point, with over half of searches coming from mobile devices. It was this shift to mobile that prompted on...

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Content marketing planning and effective marketing tactics CONTENT MARKETING PLANNING AND EFFECTIVE MARKETING TACTICS

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In our recent post on the latest marketing trends, we polled readers to ask for their opinion on the single digital marketing tool they thought would have the greatest impact to drive results for their business in 2015. No surprise it was content mar...

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