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The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started THE IMPORTANCE OF DIGITAL AND SOCIAL MEDIA GOVERNANCE AND REPUTATION MANAGEMENT: TIPS FOR GETTING STARTED

blog article

Feb 22, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social medi...

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15 Local SEO Steps You Should Take Right Now 15 LOCAL SEO STEPS YOU SHOULD TAKE RIGHT NOW

blog article

Feb 21, 2019

Local search plays an incredibly important part in how customers discover local businesses. An incredibly 82 percent of smartphone shoppers conduct “near me” searches, and 18 percent of local searches lead to a sale the very same day. If you want new customers to find you, doing well in ...

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Facebook Lead Ads vs. Landing Pages: Which Is Better? [Data] FACEBOOK LEAD ADS VS. LANDING PAGES: WHICH IS BETTER? [DATA]

blog article

Feb 21, 2019

A couple weeks back, I presented some new data around Facebook Lead Ads at Mobile Monkey’s 2019 Facebook Ads Virtual Summit. Facebook advertisers have two main options when running lead gen campaigns: using the Conversion campaign objective to send prospects to landing pages or using the Lead ...

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How Artificial Intelligence is Innovating Email Marketing HOW ARTIFICIAL INTELLIGENCE IS INNOVATING EMAIL MARKETING

blog article

Feb 21, 2019

The email marketing industry is currently in the midst of a seismic shift in the way it builds marketing content and in how that content is delivered to consumers. Chances are quite good at this point that any global internet user with a Facebook account, an Instagram account, or an email address ha...

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11 traits of a Social Media Marketing campaign 11 TRAITS OF A SOCIAL MEDIA MARKETING CAMPAIGN

blog article

Feb 21, 2019

Social media marketing changes as fast as the weather from one day to the next. Although new techniques are introduced and fresh ways to reach audiences come to light, some things remain the same from year to year. Certain elements must be included in a successful social media marketing campaign.

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Video marketing statistics to know for 2019 VIDEO MARKETING STATISTICS TO KNOW FOR 2019

blog article

Feb 20, 2019

Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. Despite the fact that so many of us consume online videos on a daily basis, many marketers still aren’t using video as part of their digital marketing strategy or aren’t se...

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Affiliate Email Marketing: Essential Guide for Beginners (2019) AFFILIATE EMAIL MARKETING: ESSENTIAL GUIDE FOR BEGINNERS (2019)

blog article

Feb 20, 2019

Affiliate marketing is one of the golden low-investment methods to achieve regular passive income. If you are an affiliate, it lets you earn profits by recommending products of other companies and doesn’t require a warehouse, call center, or customer service to promote it. Read on to find out ...

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5 Essential Daily SEO Tasks for B2B Marketing in 2019 5 ESSENTIAL DAILY SEO TASKS FOR B2B MARKETING IN 2019

blog article

Feb 19, 2019

It’s no secret that having a routine can be beneficial. After all, life can get overwhelming (hello reporting week) and it can be easy to forget just what it is you need to do each day. For me, I have a daily routine that ensures I know what’s happening with my team, what’s happeni...

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How to Measure Event Marketing Performance and ROI HOW TO MEASURE EVENT MARKETING PERFORMANCE AND ROI

blog article

Feb 19, 2019

Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB, 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promisin...

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7 Great Instagram Scheduling Tools for 2019 7 GREAT INSTAGRAM SCHEDULING TOOLS FOR 2019

blog article

Feb 19, 2019

Instagram requires a lot of work. To succeed, you’re expected to live and breathe the platform 24/7.But what if I told you about tools that don’t require a 24/7 commitment but make it seem like you operate the account all day and night.Ever since Instagram opened its API to developers in...

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7 influencer marketing tips you need to know in 2019 7 INFLUENCER MARKETING TIPS YOU NEED TO KNOW IN 2019

blog article

Feb 15, 2019

Everything changes. Five years ago, you could easily market your products through ads and could make a nice amount of revenue. If your ads were featured on larger websites, you’d basically be set for some time.  Unfortunately for some, that time has passed. Nowadays, most active Internet ...

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Why Prioritize Local SEO? WHY PRIORITIZE LOCAL SEO?

blog article

Feb 14, 2019

Local SEO consists of many different local citation components, but is absolutely vital to the success of any organization aiming to reach to a nearby audience. Whether it’s a brick-and-mortar store, a ground campus for a major university, or a business that provides a local HVAC service, ther...

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3 reasons Facebook Ad testing is essential 3 REASONS FACEBOOK AD TESTING IS ESSENTIAL

blog article

Feb 13, 2019

Facebook is changing the game for advertisers. In recent years, the social network has focused on improving its optimization algorithm and native advertising tools, which have allowed smaller companies to compete without having to invest in third-party ad tech. Automation features like auto bidding,...

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THE ULTIMATE GUIDE TO RELEVANT CONTENT MARKETING IN 2019 THE ULTIMATE GUIDE TO RELEVANT CONTENT MARKETING IN 2019

blog article

Feb 13, 2019

There exists a dark and dreary place where little to none of your potential customers are hanging out. It’s called yesterday’s news, and it’s where brands end up when they get lost in the crowd, struggling to find their standout position. On a brighter note, we’re in the busi...

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Targeted Email Marketing. Strategies to Increase CTR and Open Rate TARGETED EMAIL MARKETING. STRATEGIES TO INCREASE CTR AND OPEN RATE

blog article

Feb 13, 2019

Your customers all shop differently. So the one-email-fits-all marketing won’t work if you want to keep an engaged and responsive audience. In fact, 53% of users hit the unsubscribe button due to getting too many irrelevant offers from brands. The surefire way to escape the same fate is a smar...

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11 Key Ways to Make Content Marketing Effective 11 KEY WAYS TO MAKE CONTENT MARKETING EFFECTIVE

blog article

Feb 13, 2019

When you think about it, the internet should make it easier than ever to reach your customer base. Yet most small to medium companies seem to struggle with how to use the internet effectively.  Investing in digital advertising seems to be a must, but not all smaller businesses have the money to...

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Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape COMMUNICATING TO CLIENTS & STAKEHOLDERS IN A CONSTANTLY CHANGING SEO LANDSCAPE

blog article

Feb 11, 2019

Even the most vigilant SEOs have been caught off guard by an algorithm update, changes to the SERP layout, or improvements to the tools we rely on. It can be tiring trying to keep up with a constantly moving target, but it doesn’t even stop there. SEOs must also explain those developments to t...

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10 Brands Leveraging Social Media Storytelling To Boost Engagement And Sales 10 BRANDS LEVERAGING SOCIAL MEDIA STORYTELLING TO BOOST ENGAGEMENT AND SALES

blog article

Feb 11, 2019

In the grand scheme of things, social media hasn’t been around for very long. But, there’s no denying that it has evolved leaps and bounds in that relatively short amount of time. When social media first hit the scene, many brands viewed it as just another advertising outlet. As a result...

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3 Social Media Management Mistakes You’ve Probably Made 3 SOCIAL MEDIA MANAGEMENT MISTAKES YOU’VE PROBABLY MADE

blog article

Feb 11, 2019

That’s way more than just scrolling through your feed. I’d say the biggest mistake people make when managing social media is assuming that all you have to do is post from the company on their Facebook and LinkedIn profiles. In this post, I share three examples of social media management ...

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The Fyre Festival Debacle: Should Social Media Influencers Be Accountable for What They Promote? THE FYRE FESTIVAL DEBACLE: SHOULD SOCIAL MEDIA INFLUENCERS BE ACCOUNTABLE FOR WHAT THEY PROMOTE?

blog article

Feb 11, 2019

The campaign promoting the “can’t-miss event of 2017” began with star-studded endorsements by names like Kendall Jenner and Bella Hadid. Then came the glossy video campaign with a booming voice in the background, on a microphone, trying to sell a subliminal message that went someth...

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6 Ways SEO Tools Can Help You Run Your Business 6 WAYS SEO TOOLS CAN HELP YOU RUN YOUR BUSINESS

blog article

Feb 08, 2019

They are going to make mistakes, miss deadlines, and address your biggest client by the wrong name (true story). No matter how well you try to prepare for it, mistakes are unavoidable, because it’s only natural for humans to make them. This is how we learn.But as it often happens to young entr...

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3 Ways to Boost Sales with Social Proof Marketing 3 WAYS TO BOOST SALES WITH SOCIAL PROOF MARKETING

blog article

Feb 08, 2019

When we see people we know or admire purchasing products or trying out certain restaurants, something tells us we have to try out these experiences too. Other people have enjoyed it and it worked for them, so why can’t we do that too? If there’s any way for marketers to convince customer...

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How to Use Content Marketing for PR and Social Media Success HOW TO USE CONTENT MARKETING FOR PR AND SOCIAL MEDIA SUCCESS

blog article

Feb 08, 2019

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential. And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions base...

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Why Blog Content Is Important for Ecommerce Sites WHY BLOG CONTENT IS IMPORTANT FOR ECOMMERCE SITES

blog article

Feb 07, 2019

In content marketing, it’s often all about the B2Bs. But what about you?The small online business owners, the B2Cs, the local marketers?Are the benefits of blogging the same for your business or clients?

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How to Set & Achieve Realistic SEO Goals for 2019 HOW TO SET & ACHIEVE REALISTIC SEO GOALS FOR 2019

blog article

Feb 07, 2019

As marketers and SEO professionals, charting the path toward our goals is one of the exercises we should be mapping out at a minimum each year. Every marketer on your team should be able to answer, “What does success look like 3/6/12 months out?” Are we looking at revenue growth from new...

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The Definition of Content Marketing has Evolved. Has your Strategy? THE DEFINITION OF CONTENT MARKETING HAS EVOLVED. HAS YOUR STRATEGY?

blog article

Feb 07, 2019

Content Marketing, once a catchphrase and digital marketing tactic, is now seen as a key component in the success of a brand’s online marketing strategy. Make that, their marketing strategy. Online marketing and marketing are one and the same in our digital age.

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7 Ways Ignoring SEO Could Affect Your Business Badly 7 WAYS IGNORING SEO COULD AFFECT YOUR BUSINESS BADLY

blog article

Feb 07, 2019

Realizing the benefits of SEO may take time, this is one of the reasons why many businesses may ignore it in favor of the more traditional PPC and social campaigns. Unknown to many, however, is that SEO has become imperative in determining your rank and predictions put its worth at about 80 billion ...

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4 Ways to Use Video in Your Marketing Efforts 4 WAYS TO USE VIDEO IN YOUR MARKETING EFFORTS

blog article

Feb 07, 2019

The one that’s been living under the rock! Did you know that video is a great way to increase visitors, convert leads, nurture the qualified, and even help promote your awesome business? Okay, okay, it’s 2019. I’m pretty sure that almost everyone knows that. But in all seriousness,...

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4 things your Facebook Ad visuals must have 4 THINGS YOUR FACEBOOK AD VISUALS MUST HAVE

blog article

Feb 07, 2019

The ultimate goal of any Facebook ad is to catch someone’s eye with the right combination of stunning visuals and compelling copy. You want the ad to stand out against the background noise of news, politics and status updates. And there is a lot of noise right now. The ad copy could be great b...

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How Virtual Reality Mobile App Development Will Shape the Future of Business HOW VIRTUAL REALITY MOBILE APP DEVELOPMENT WILL SHAPE THE FUTURE OF BUSINESS

blog article

Feb 06, 2019

We are in 2019. Traditional mobile apps will eventually face a hard time as the tech-savvy app users prefer innovative apps. The advent of emerging technologies like VR and AR have raised the app user’s expectations significantly. As a result, entrepreneurs tend to jump on the virtual reality ...

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How to Plan Your Email Marketing When You Have Tight Deadlines HOW TO PLAN YOUR EMAIL MARKETING WHEN YOU HAVE TIGHT DEADLINES

blog article

Feb 06, 2019

With 86% of business professionals using email as their primary channel for communication, it is undoubtedly the most sought after marketing channel. However, with the unprecedented growth of email marketing, the challenges associated with it have increased too. Every marketer wants to leverage it, ...

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4 Key Takeaways from a Failed PPC Campaign 4 KEY TAKEAWAYS FROM A FAILED PPC CAMPAIGN

blog article

Feb 06, 2019

In the world of PPC marketing, everyone fails at some point. It’s inevitable. In fact, it will probably happen to you. Many times.But you can learn a lot from your PPC failures.Failure is the opposite of success, so when we talk about failure we need to understand what success was going to be....

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6 of the Best Digital Marketing Campaigns You Can Learn From 6 OF THE BEST DIGITAL MARKETING CAMPAIGNS YOU CAN LEARN FROM

blog article

Feb 06, 2019

Digital marketing is constantly evolving. That makes it more difficult for marketers to determine how best to distinguish themselves when planning their digital marketing campaigns.  What channels will work best? Should I be funny or serious? Is it really all about video? The questions are endl...

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3 Tips to Effectively Manage Multiple Social Media Accounts 3 TIPS TO EFFECTIVELY MANAGE MULTIPLE SOCIAL MEDIA ACCOUNTS

blog article

Feb 06, 2019

The 2018 Global Digital report states that there are now more than 3 billion people around the world using social media to connect with others. It’s also a popular way for users to communicate with brands and build a relationship with businesses. There are multiple reasons why being able to ma...

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How to Optimize a Website for Local SEO HOW TO OPTIMIZE A WEBSITE FOR LOCAL SEO

blog article

Feb 06, 2019

An astounding 46 percent of all Google searches are local. Is your website strategically optimized for local search? If not, you’ve come to the right place! If your organization operates in physical locations, it’s imperative to your marketing and SEO strategy that you continuously optim...

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The Ultimate Guide to Email Marketing Integrations THE ULTIMATE GUIDE TO EMAIL MARKETING INTEGRATIONS

blog article

Feb 05, 2019

When a customer signs up to receive emails from your business, you get a lot of information. Sitting in a database connected to your email account, valuable information like name, email, location, gender, purchase history, and more, is waiting to be used by your business.You can use this information...

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A Beginner’s Guide to Social Media for SMEs A BEGINNER’S GUIDE TO SOCIAL MEDIA FOR SMES

blog article

Feb 05, 2019

As the third most visited site in the world, Facebook is the obvious choice for many businesses – but have a think about what other channels could do for you. Instagram is ideal for businesses with great visual products or physical locations, Twitter is great for sharing information, events, u...

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The Big Internet Trends Impacting Local Search Marketing Right Now THE BIG INTERNET TRENDS IMPACTING LOCAL SEARCH MARKETING RIGHT NOW

blog article

Feb 05, 2019

The internet explosion that occurred back in the ’90s revolutionized the marketing and advertising industries, giving businesses an alternative to reach potential customers over traditional TV, radio and print. The next big hit was the smartphone, which gave users an even more convenient way t...

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How to Use Supplemental Content to Get More Mileage from Big Content HOW TO USE SUPPLEMENTAL CONTENT TO GET MORE MILEAGE FROM BIG CONTENT

blog article

Feb 05, 2019

The sheer volume of platforms and devices your consumers are using to discover, consume, and interact with content online is staggering. Across social networks and websites, on mobile and in voice-only interfaces and more, Americans are consuming 3,138,420 GB of data every minute of the day.Marketer...

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Improve Your Social (Media) Skills to Stay Relevant as a Small Business IMPROVE YOUR SOCIAL (MEDIA) SKILLS TO STAY RELEVANT AS A SMALL BUSINESS

blog article

Feb 04, 2019

Around one third of the entire global population (and 60% of North America’s population) are active on social media. This is an enormous audience you simply cannot ignore as a small business in 2018. Engaging in a regular social media content strategy can increase your brand’s visibility...

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How to Use Content to Align Sales and Marketing HOW TO USE CONTENT TO ALIGN SALES AND MARKETING

blog article

Feb 04, 2019

We’re going to be talking about how content plays a role in sales and marketing. A lot of times when we’ve talked about content marketing, a lot of people think blog posts. They’re like oh my gosh, do I have to blog for my website? I hear that all the time when working with busines...

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How Content Marketing Can Fuel Your Email Marketing HOW CONTENT MARKETING CAN FUEL YOUR EMAIL MARKETING

blog article

Feb 03, 2019

You run into a lot of marketing purists these days. Each one swears their preferred channel is the ultimate solution for driving traffic, engaging audiences, and boosting ROI. With so many digital marketing channels to choose from, it sometimes feels easier to focus your efforts on one single strate...

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10 Steps For Generating More Leads & Sales For Your Business 10 STEPS FOR GENERATING MORE LEADS & SALES FOR YOUR BUSINESS

blog article

Feb 01, 2019

As an entrepreneur, it may seem as if there is always something more that needs to be done. But in the area of sales, there is a way to know when you have done enough for the day, talked to enough new people, made enough presentations, and close enough sales in order to meet your goals.

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Improve Your Gmail with These 4 Email Management Tools IMPROVE YOUR GMAIL WITH THESE 4 EMAIL MANAGEMENT TOOLS

blog article

Feb 01, 2019

It’s important to have a professional email message when it comes to reaching out to your contacts through Gmail. These top tools will help you create a quality email that will get opened and read. Would you like to increase your leads and sales? Take advantage of these resources, and let me k...

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What Content Appeals to Your Audience and Converts Best? WHAT CONTENT APPEALS TO YOUR AUDIENCE AND CONVERTS BEST?

blog article

Feb 01, 2019

Great marketing content does more than just attract attention it attracts a specific audience, compels them to engage with your brand, and ultimately drives sales. But how do you know if the content you created is actually attracting and resonating with the right people? What is the secret formula t...

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Are Lead Magnets the Bread and Butter of Content Marketing? ARE LEAD MAGNETS THE BREAD AND BUTTER OF CONTENT MARKETING?

blog article

Feb 01, 2019

There isn’t a day in the life of a content marketer when she’s not thinking about her lead generation targets. While quality content is at the forefront of any content marketing efforts, it’s the results that can build or break careers for content marketers. In 2018, only 20% of B2...

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Top 27 Social Media Marketing Tips from the Pros TOP 27 SOCIAL MEDIA MARKETING TIPS FROM THE PROS

blog article

Feb 01, 2019

Statista reports that 77% of the U.S. population is on social media, yet there are still businesses without a social media presence in 2019. With proper attention, social media can have huge benefits for your company. We asked experts to share their insights on developing the best social media marke...

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13 Ways to Make Your Sponsored Social Media Posts Really Stand Out 13 WAYS TO MAKE YOUR SPONSORED SOCIAL MEDIA POSTS REALLY STAND OUT

blog article

Jan 31, 2019

Sponsored posts can really draw an audience on social media. Here are some approaches you can use to make your posts stand out.

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Is It Time To Rethink Influencer Marketing? IS IT TIME TO RETHINK INFLUENCER MARKETING?

blog article

Jan 31, 2019

Have you heard about the influencer marketing fiasco that occurred leading up to the 2017 Fyre Festival in the Bahamas? Probably not, but it’s something you need to know about if your company relies on influencer marketing to get the word out.Brought to light in a new Netflix documentary, the ...

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Content Marketing: What, Why, When CONTENT MARKETING: WHAT, WHY, WHEN

blog article

Jan 31, 2019

Every digital marketer has a slightly different definition of content marketing. Content marketing is a broad term that includes the images and words you create to promote your services and products. Ideal content marketing breaks through the noise online and provides helpful and educational informa...

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3 Tips to Boost Ecommerce Conversion Rates 3 TIPS TO BOOST ECOMMERCE CONVERSION RATES

blog article

Jan 31, 2019

When you run an eCommerce store, it’s important to make sure you’re doing everything you can to impress visitors and keep existing customers happy. There are endless options for consumers to choose from, so when they pick your store to make a purchase from, that means you’ve done s...

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3 Content Marketing Tips for 2019 3 CONTENT MARKETING TIPS FOR 2019

blog article

Jan 31, 2019

Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. Getting your audience engaged and on board is your mission.If you are in the throes of planning, keep these three important tips in mind while you work on how to improve your soci...

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4 Link Building Tips for International SEO 4 LINK BUILDING TIPS FOR INTERNATIONAL SEO

blog article

Jan 31, 2019

Link building is one of the key activities for a successful SEO strategy. It is perhaps one of the most overlooked SEO activities with regard to the local market SEO work for global websites. There are several reasons why this is happening, and here are some of the common challenges:Not much is done...

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PPC Geotargeting Best Practices Guide PPC GEOTARGETING BEST PRACTICES GUIDE

blog article

Jan 30, 2019

It brings many improvements to scaling efforts, budget optimization, reporting, and aligning insights with other marketing channels (both digital and non-digital). No matter the scope, any paid search strategy is incomplete without geotargeting considerations.

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7 Unknown Advantages of Investing in Influencer Marketing 7 UNKNOWN ADVANTAGES OF INVESTING IN INFLUENCER MARKETING

blog article

Jan 30, 2019

The rules and trends of marketing are in a state of constant change. Traditional forms of advertising such as radio ads, television commercials, banners, etc. are no longer the only ways to reach your target audience.The rising popularity of social media platforms and mobile devices has created many...

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5 Essential Tips to Help Improve Your Social Media Strategy 5 ESSENTIAL TIPS TO HELP IMPROVE YOUR SOCIAL MEDIA STRATEGY

blog article

Jan 30, 2019

Fast forward to today and you’re stuck with the reality that every time you publish a post on Facebook it only reaches about 3% of your audience, possibly even less. Pair that with Facebook’s relentless attempt to keep users on their platform (not your website), and you’re left say...

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Social Media Marketing Matters SOCIAL MEDIA MARKETING MATTERS

blog article

Jan 30, 2019

Social Media has changed the way we communicate with our friends and families, it has changed the way with connect with people, it has changed the way we get news and information, and it has changed the way we find products and services. When we look past the funny cat videos, baby pics, engagement ...

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Common SEO Mistakes to Avoid in 2019 COMMON SEO MISTAKES TO AVOID IN 2019

blog article

Jan 30, 2019

Keeping up to date with Search Engine Optimisation (SEO) criteria is no simple task – especially if it’s not what you do for a living. Lots of businesses produce marketing materials in house, as just one task amongst many, and having arrived at a formula that works they stick with it. Un...

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What Digital Marketers Need to Know About Cookies & Tracking WHAT DIGITAL MARKETERS NEED TO KNOW ABOUT COOKIES & TRACKING

blog article

Jan 30, 2019

At one point in time, the cookie was the gold standard of tracking digital marketing efforts. Flash forward even just a few years, the cookie began to date itself as attribution and multi-channel tracking became a thing.Move forward to smartphones and, although cookies are still useful, a cookie can...

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14 Ways to Optimize on Facebook & Boost Your ROI 14 WAYS TO OPTIMIZE ON FACEBOOK & BOOST YOUR ROI

blog article

Jan 29, 2019

Facebook marketers are in a constant state of change.Every week seems like a news feed fire drill. As a matter of fact, the infamous news feed might even become an endangered species.Stories the vertical, ephemeral slideshows pioneered by Snapchat are now growing 15 times faster than feed-based shar...

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How to Use Data Visualization for SEO HOW TO USE DATA VISUALIZATION FOR SEO

blog article

Jan 29, 2019

Data visualization is the act of taking information (data) and placing it into a visual context, such as a map or graph. Data visualizations make big and small data easier for the human brain to understand, and visualization also makes it easier to detect patterns, trends, and outliers in groups of ...

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How to Use 2019 Trends to Build Your Email Marketing Strategy HOW TO USE 2019 TRENDS TO BUILD YOUR EMAIL MARKETING STRATEGY

blog article

Jan 29, 2019

Email marketing has proven to be one of the most effective ways to reach out to people, get noticed, and make people take desired actions.Yes, email marketing is here to stay, and if you haven’t already started using it  get on with it!If you have been using email marketing to connect wit...

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How to Use 2019 Trends to Build Your Email Marketing Strategy HOW TO USE 2019 TRENDS TO BUILD YOUR EMAIL MARKETING STRATEGY

blog article

Jan 29, 2019

Email marketing has been around for some time and by now, it’s common knowledge that mass spray and pray email blasts do not generally work. However, segmenting your lists and using personalization are much more effective than you may realize. For example, something as simple as a personalized...

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Email Marketing: Steps To Building An Effective Campaign EMAIL MARKETING: STEPS TO BUILDING AN EFFECTIVE CAMPAIGN

blog article

Jan 29, 2019

Developing an email marketing plan is a great tool to not only nurture your customers through the customer journey and to stay top of mind, but also a great tool for maximizing sales and customer loyalty. This tactic is used to build on that existing relationship and providing valuable information. ...

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Follow Your 6 Senses To Social Media Success FOLLOW YOUR 6 SENSES TO SOCIAL MEDIA SUCCESS

blog article

Jan 29, 2019

It’s a new year and every brand is setting goals and refining its social media strategy. Is your brand’s social content lacking in its luster or just lacking completely? Luckily, there’s still time and actionable things you can do immediately. Here are six tips to help jumpstart yo...

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How to Optimize Your Facebook Ad Creative for User Acquisition HOW TO OPTIMIZE YOUR FACEBOOK AD CREATIVE FOR USER ACQUISITION

blog article

Jan 29, 2019

Facebook is continually transforming and evolving to make advertisers’ lives easier. Features such as improved bidding algorithm, auto bidding, auto placement, dynamic content optimization, dynamic language optimization with value, and LTV bidding have leveled the playing field, making creativ...

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B2B Local Search Marketing: A Guide to Hidden Opportunity B2B LOCAL SEARCH MARKETING: A GUIDE TO HIDDEN OPPORTUNITY

blog article

Jan 29, 2019

If I say B2B and you think tech, then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. While it’s true that SaaS companies like Moz, MailChimp, and Hootsuite are businesses which vend to other businesses, thei...

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Top Digital Marketing Trends to Watch Out for in 2019 TOP DIGITAL MARKETING TRENDS TO WATCH OUT FOR IN 2019

blog article

Jan 29, 2019

In it’s most basic iteration, the book discusses the fact that the rapidly evolving technology of the modern world helps businesses move fast and increase their efficiency. As a result, to make the most of the technological advancements and maximize profitability, businesses must innovate cons...

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How to Integrate Customer Journey Mapping into Your Digital Marketing HOW TO INTEGRATE CUSTOMER JOURNEY MAPPING INTO YOUR DIGITAL MARKETING

blog article

Jan 28, 2019

A customer journey map is visual with several diagrams that depict the stages customer goes through while interacting with a company i.e. from buying products online to accessing customer services over the phone airing grievances on social media platforms. Customer journey mapping makes the interact...

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3 Phases to SEO Success 3 PHASES TO SEO SUCCESS

blog article

Jan 28, 2019

If you are only focusing on one area of SEO, you’re missing out on other critical areas of optimization. SEO is more than links or on-page work. It’s a combination of three critical elements that, when put together, deliver exceptional results. In the video below, I’ll share how to...

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A Complete Walkthrough to the Most Essential Ecommerce Marketing Tactic A COMPLETE WALKTHROUGH TO THE MOST ESSENTIAL ECOMMERCE MARKETING TACTIC

blog article

Jan 28, 2019

The average ecommerce website converts visitors at about 3% - meaning 97% of the visitors you pay to drive to your website end up buying. Even if you get someone to add something to their shopping cart, around 70% of them will abandon it.

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How to Integrate Email Marketing With Your CRM HOW TO INTEGRATE EMAIL MARKETING WITH YOUR CRM

blog article

Jan 28, 2019

As a small business owner, you may find it overwhelming to do everything on your own; it can be chaotic. Getting more people to help you with specific roles not only makes your workflow better but also gets you more focused results.

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7 Tips That Will Help You Optimize Your Keyword List for SEO 7 TIPS THAT WILL HELP YOU OPTIMIZE YOUR KEYWORD LIST FOR SEO

blog article

Jan 28, 2019

Tweaking your keyword lists is like regular car maintenance: you have to do it, or else things stop running properly. Evaluating and optimizing your lists on a regular basis keeps your content high up in search engine rankings. However, keyword optimization is not always straightforward.

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5-Step Paid Social Media Campaign for AV Integrators 5-STEP PAID SOCIAL MEDIA CAMPAIGN FOR AV INTEGRATORS

blog article

Jan 25, 2019

Goals should be set so that their accomplishment would have direct business impacts. From a marketing perspective, this means that goals will frequently impact your sales and marketing funnels. Goals should be SMART (specific, measurable, attainable, relevant, and timely).

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Email Marketing in 2019: 6 Trends You Need to Watch EMAIL MARKETING IN 2019: 6 TRENDS YOU NEED TO WATCH

blog article

Jan 25, 2019

Stay on top of the email marketing trends for 2019 so you can beat out your competitors and keep a successful email marketing strategy in the new year! In the lucrative list of top marketing channels, email marketing rarely misses the cut — and for good reason! Email marketing rules when it co...

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Why You Should Give Up Content Marketing in 2019 WHY YOU SHOULD GIVE UP CONTENT MARKETING IN 2019

blog article

Jan 23, 2019

Content, as they say, is king. Consumers want it, search engines value it, and it is relatively cost-effective. But only if you’re doing it well. The content marketing landscape is changing with both consumers and SERPS being more discerning than ever about what they deem useful, engaging and ...

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Content Marketing and SEO: How to Craft the Best PR Campaigns CONTENT MARKETING AND SEO: HOW TO CRAFT THE BEST PR CAMPAIGNS

blog article

Jan 23, 2019

When you think of the tactics behind perfect PR campaigns, perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What content marketi...

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The One Hack to Get More SEO Traffic in 2019 THE ONE HACK TO GET MORE SEO TRAFFIC IN 2019

blog article

Jan 22, 2019

SEO traffic is the gift that keeps on giving. Publishing content that gets you to the top of Google and other search engines is one of the best ways to build your business. However, many people misunderstand the right way to get more SEO traffic and fall into bad habits like keyword stuffing. In thi...

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Top 7 Facebook Ads Tips to Implement Today TOP 7 FACEBOOK ADS TIPS TO IMPLEMENT TODAY

blog article

Jan 22, 2019

B2B marketing communications become more human. Our field has long focused on selling to entities accounts, buying groups, with rational, specific needs and so we tend to stick to the facts. But it’s time to be more human. To talk to the buyers as individuals, in a language that moves them. So...

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Where Is B2B Marketing Headed Now? 7 Predictions For 2019 WHERE IS B2B MARKETING HEADED NOW? 7 PREDICTIONS FOR 2019

blog article

Jan 22, 2019

I am adding my voice to the chorus of observers who predict various developments in 2019 for B2B marketing. My policy is to avoid reflecting on my past predictions, which are likely unrealized and full of errors. Instead, I shall boldly go forth, with my sense of what we are likely to see this year ...

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Do You Actually Receive Value From LinkedIn? DO YOU ACTUALLY RECEIVE VALUE FROM LINKEDIN?

blog article

Jan 22, 2019

After listening to How Slack Leverages Freemium to Add $1M in New Contract every 11 Days I considered a couple of points made by Fareed Mosavat, Lifecycle Product Manager at Slack. My first takeaway? The importance of a holistic view of your product and what it means to be a product-led company.

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4 Digital Marketing Strategies Every Law Firm Should Be Using 4 DIGITAL MARKETING STRATEGIES EVERY LAW FIRM SHOULD BE USING

blog article

Jan 22, 2019

As someone who does digital marketing for attorneys, one of the more competitive industries on the web, you must always remain one step ahead of the competition. Keeping a law firm’s site at the top of the SERPs is more complicated than it was even a few years ago, but putting some time and ef...

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Lead Generation Tips from a Quora Addict LEAD GENERATION TIPS FROM A QUORA ADDICT

blog article

Jan 19, 2019

When we first heard about Quora we couldn’t possibly imagine the impact it was going to have on our business. We knew many marketers were using the platform to generate more traffic (and leads) to their websites, so we decided to test it as well.

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How to Stop Losing Out on the Email Marketing Budget HOW TO STOP LOSING OUT ON THE EMAIL MARKETING BUDGET

blog article

Jan 18, 2019

Email marketing when well-executed can bring in huge revenue for your business. Whether you want to build brand reputation, yield new customers and retain the old ones or drive evangelists who look forward to hearing from you, a thoughtfully created email can do it all.

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Top 10 Benefits of Email Marketing TOP 10 BENEFITS OF EMAIL MARKETING

blog article

Jan 17, 2019

Email marketing provides a reliable form of communication between your brand and your customers. It’s a cost-effective solution to reach customers where they visit every day — their inbox.

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How to Use Social Media for Event Marketing HOW TO USE SOCIAL MEDIA FOR EVENT MARKETING

blog article

Jan 17, 2019

Event marketing typically uses all different types of channels, including email, video, google ads, and social. But while some platforms are pretty straightforward, social media offers you a wide variety of options to choose from in marketing your event. With so many choices, how do you build an eve...

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Small Business Social Media Do’s and Don’ts SMALL BUSINESS SOCIAL MEDIA DO’S AND DON’TS

blog article

Jan 17, 2019

When you compare your social media statistics to your competition what are you measuring? Do you consider the accounts with the highest number of people following them the most successful? What about the pages with fun images, do those posts receive more Likes than your posts? Should you be measurin...

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The 12 Most Profitable E-Commerce Marketing Emails THE 12 MOST PROFITABLE E-COMMERCE MARKETING EMAILS

blog article

Jan 17, 2019

Email and E-commerce create a powerful marketing and sales machine that’s more than the sum of their parts. E-mail is often the missing ingredient that kicks your store’s earnings into high gear. Better still, it does this far out of proportion to the traffic growth created.

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The Digital Marketing Opportunity for B2B Manufacturers THE DIGITAL MARKETING OPPORTUNITY FOR B2B MANUFACTURERS

blog article

Jan 17, 2019

B2B manufacturers are facing global forces that will change the underlying nature of the manufacturing business. The rise of disruptive technologies 3D printing, advanced robotics, the Internet of Things (IoT) and machine learning are introducing radical new opportunities and threats to the manufact...

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Overlooked B2B content strategies that will skyrocket your lead generation OVERLOOKED B2B CONTENT STRATEGIES THAT WILL SKYROCKET YOUR LEAD GENERATION

blog article

Jan 17, 2019

According to a Demand Metric study, content marketing costs 62 percent less than traditional marketing, while generating around three times as many leads for every dollar spent. But despite having so much potential for a B2B business, many companies are hesitant about committing to a content marketi...

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9 Tools for More Effective Content Marketing Campaigns in 2019 9 TOOLS FOR MORE EFFECTIVE CONTENT MARKETING CAMPAIGNS IN 2019

blog article

Jan 17, 2019

Content marketing is overwhelming: There’s a ton of content to create and amplify, a lot of trends to keep in mind and a lot of tools to try. Content marketing is one of the fastest moving industries. These days a digital marketer has to balance social, content, email, and other inbound market...

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Digital Marketing Advice: How To Avoid Rude Email Subscription Options DIGITAL MARKETING ADVICE: HOW TO AVOID RUDE EMAIL SUBSCRIPTION OPTIONS

blog article

Jan 16, 2019

Some businesses try to establish a funny and sassy digital marketing brand voice in their email subscription pop up boxes by using sarcastic opt in and opt out options, as described here. However, negative language within an email pops up the box, just as anywhere else on your company’s websit...

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4 Bonus Tips for Selling Your eCommerce Products Globally in 2019 4 BONUS TIPS FOR SELLING YOUR ECOMMERCE PRODUCTS GLOBALLY IN 2019

blog article

Jan 16, 2019

Did you sell your products in just one country this year? That’s good, but if you want real growth in 2019 and beyond, you must sell your products globally. Walmart’s acquisition of Flipkart has raised the bar, highlighting once again the importance of online retailers going global. Of c...

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How to Reach Your Customers Through Data-Driven Marketing Campaigns HOW TO REACH YOUR CUSTOMERS THROUGH DATA-DRIVEN MARKETING CAMPAIGNS

blog article

Jan 16, 2019

One of the most challenging aspects of marketing is identifying which initiatives and levers will reliably reach your intended audience and customer. Blindly following trends or making assumptions about what your customers want is a surefire path to failure.

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A B2B Coloring Book that Generated Leads and Then Some A B2B COLORING BOOK THAT GENERATED LEADS AND THEN SOME

blog article

Jan 16, 2019

Social Business Engine is an online content hub of podcasts, Journals, blogs and videos that educates, trains and inspires business professionals to use cutting edge digital strategies to meet their objectives in today’s connected world.

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How to Find the Right Tools to Manage Social Media for Business HOW TO FIND THE RIGHT TOOLS TO MANAGE SOCIAL MEDIA FOR BUSINESS

blog article

Jan 16, 2019

Creating a social media campaign to promote your business is a great start! Then comes the work of managing it effectively. Trawl through virtually any SME FaceBook pages and it’s likely that you’ll find quite a few languishing between online life and death. Normally there’s a grea...

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10 Social Media Trends That Will Matter Most in 2019 10 SOCIAL MEDIA TRENDS THAT WILL MATTER MOST IN 2019

blog article

Jan 16, 2019

A new year is a great time to reassess everything you’ve been doing and find ways to improve your social media marketing strategy. Like most digital marketing channels, social media is always evolving. People’s behaviors are changing, as are the technologies and capabilities of social me...

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5 Real Examples of Advanced Content Promotion Strategies 5 REAL EXAMPLES OF ADVANCED CONTENT PROMOTION STRATEGIES

blog article

Jan 16, 2019

Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently. Prior to selling the brand and blog to Neil Patel, ...

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Top 3 Content Themes for Social Marketing Success in 2019 TOP 3 CONTENT THEMES FOR SOCIAL MARKETING SUCCESS IN 2019

blog article

Jan 15, 2019

Facebook Marketing for many was rough in 2018. With the data breaches, privacy issues, people shutting down their accounts, and the algorithm changes it was tough getting business messages in front of an audience. However, if you implemented a few key themes your updates may have retained a reach an...

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8 Real Estate Video Marketing Tips that Actually Work 8 REAL ESTATE VIDEO MARKETING TIPS THAT ACTUALLY WORK

blog article

Jan 15, 2019

Producing a quality video and having it seen by the right people used to be a privilege reserved for the elite, or people who had the resources. Not anymore. Both, video production and distribution has changed drastically, making it cheaper by the day.

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Here’s Why Your Programmatic Display Strategy Should Mimic Your SEO Strategy HERE’S WHY YOUR PROGRAMMATIC DISPLAY STRATEGY SHOULD MIMIC YOUR SEO STRATEGY

blog article

Jan 15, 2019

January is the coldest month of the year across most of the United States, but that hasn’t stopped B2B marketers from cranking up the heat up on their 2019 demand marketing strategies. Today’s complex digital marketing arena has led to an overwhelming shift in the cross-channel strategie...

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How Zuckerberg Has Undermined Trust In The Facebook Brand HOW ZUCKERBERG HAS UNDERMINED TRUST IN THE FACEBOOK BRAND

blog article

Jan 15, 2019

In 2018, Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook brand. The Facebook founder and CEO essentially traded a core value, privacy, for profits. His performance ...

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Is Link Building Still the Most Effective SEO Strategy in 2019? IS LINK BUILDING STILL THE MOST EFFECTIVE SEO STRATEGY IN 2019?

blog article

Jan 15, 2019

The guys at Google themselves came out to claim backlinks as one of the most important ranking factors in their search algorithms, along with content and rank braid. Even though they made the claim in 2016, backlinks still hold the same kind of authority in Google’s algorithms to this day and ...

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11 Digital Marketing Tools You Can 11 DIGITAL MARKETING TOOLS YOU CAN'T LIVE WITHOUT

blog article

Jan 15, 2019

When it comes to digital marketing, having the right expertise on your side is essential to success. However, having the right tools at your disposal can also play an integral role, helping you be more productive, efficient, and strategic. One of our personal favorites, Canva is a design tool that c...

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5 Ways Video Content Can Improve Your SEO 5 WAYS VIDEO CONTENT CAN IMPROVE YOUR SEO

blog article

Jan 14, 2019

If you wanted a single reason why it’s such a good idea to create video content for your business or brand, let it be this one: search engine optimization. Not only is SEO essentially the foundation of your entire online marketing presence, but it’s also proven to have a direct impact on...

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Retargeting & Remarketing Examples & Use Cases RETARGETING & REMARKETING EXAMPLES & USE CASES

blog article

Jan 14, 2019

For those of us who work in digital advertising, any chance we have to make our online strategic approach more successful is much appreciated. Using remarketing (a.k.a., retargeting) is that chance. It is a second chance to advertise, an opportunity to cross-sell or an opportunity to nurture your au...

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5 Tips to Kick Start Your Marketing Strategy in 2019 5 TIPS TO KICK START YOUR MARKETING STRATEGY IN 2019

blog article

Jan 14, 2019

A good marketing strategy is key to the success of your company’s marketing efforts – from the messaging on your brochure to your website’s user experience. Unfortunately, many small- and medium-sized businesses approach marketing projects from a tactical standpoint, taking a respo...

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Social Media Marketing: What to Expect in 2019 SOCIAL MEDIA MARKETING: WHAT TO EXPECT IN 2019

blog article

Jan 14, 2019

Posting, tweeting, sharing, instant and easy connections with friends, family, and brands – these are what makes social media such a popular platform for millions of people each and every day across networks like Facebook, YouTube and Twitter. Social media is also much more than making connect...

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How to Create Successful Email Marketing Campaigns in 2019 HOW TO CREATE SUCCESSFUL EMAIL MARKETING CAMPAIGNS IN 2019

blog article

Jan 13, 2019

Every year, marketers face new challenges. From changes in the way marketing campaigns get delivered to new technologies that revolutionize the way we do things, there’s always something that needs adapting to and altering. And even though email marketing is going nowhere in 2019, there are go...

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Why 2019 Will Be the Year of Influencer Marketing WHY 2019 WILL BE THE YEAR OF INFLUENCER MARKETING

blog article

Jan 13, 2019

Influencer marketing is like a chameleon. It’s an unpredictable, ever-changing, always surprising industry. It’s the stage that any brand or public figure wants to be on right now. Anyone who has skin in the game wants to have his or her say as an influencer, or to let their voice be hea...

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How to Set and Reach Social Media Goals for Your Business HOW TO SET AND REACH SOCIAL MEDIA GOALS FOR YOUR BUSINESS

blog article

Jan 12, 2019

There’s no doubt social media marketing is working for businesses of all types. But still, a lot of brands feel that determining the true ROI of a social media campaign is not easy. And that has led them to shed social media marketing altogether. However, the fact of the matter is, social medi...

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Online lead generation tools for scaling inbound marketing ONLINE LEAD GENERATION TOOLS FOR SCALING INBOUND MARKETING

blog article

Jan 10, 2019

A couple of months ago, we wrote about the challenges of scaling inbound marketing for a company which just clocked  $100 million in Annual Recurring Revenue (ARR). Inbound marketing has been the biggest contributor to our Freshworks growth story over the years. Today it might look obvious to a...

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Intent Targeted Ads Outperform Paid Search in B2B INTENT TARGETED ADS OUTPERFORM PAID SEARCH IN B2B

blog article

Jan 10, 2019

Most companies haven’t done the analysis. Would it surprise you to learn that in our Media Audits we found that the average paid search cost for a B2B company to attract a target account website visit is $68? How can this cost be so high when cost per click (CPC) rates may only be a few dollar...

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Join the Big Leagues by Implementing These 2019 eCommerce Trends JOIN THE BIG LEAGUES BY IMPLEMENTING THESE 2019 ECOMMERCE TRENDS

blog article

Jan 10, 2019

Every year, eCommerce blogs explode with posts about eCommerce trends expected for the upcoming year. However, what good are they if we can’t capitalize on these trends to grow our businesses? As an eCommerce business owner will agree, you need to be ready to adapt to the changing market and w...

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Off-Page SEO Strategies: Hidden Factors That Impact Search Visibility OFF-PAGE SEO STRATEGIES: HIDDEN FACTORS THAT IMPACT SEARCH VISIBILITY

blog article

Jan 09, 2019

In a world of data-driven marketing strategies and software that can measure the most minor digital activities on a website, businesses long for deeper understanding, and even certainty, when it comes to making both business and marketing decisions. Search engine optimization (SEO), while an importa...

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New Year, New Ecommerce Strategy NEW YEAR, NEW ECOMMERCE STRATEGY

blog article

Jan 09, 2019

With the New Year behind us and a new year in front of us, it’s time to look at ways to improve the e-commerce experience for consumers. If 2018 taught us anything, it’s that mobile and omnichannel are table stakes for merchants looking to keep customers happy and retain them over the lo...

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The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs THE 5-STEP PROCESS HUBSPOT USES TO OPTIMIZE FACEBOOK ADVERTISING COSTS

blog article

Jan 09, 2019

When Mark Zuckerberg shocked the digital marketing world with his announcement that Facebook would overhaul its algorithm to let users engage with their friends and family more and less with brands, the social media giant’s CPM skyrocketed 122% -- the highest spike in Facebook ad prices over t...

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How to Start Your Lead Generation Program HOW TO START YOUR LEAD GENERATION PROGRAM

blog article

Jan 09, 2019

The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. For GE, however, it’s the culmination of a decade-long commitment to content marketing. The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transporta...

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What Happens When SEO and CRO Conflict? WHAT HAPPENS WHEN SEO AND CRO CONFLICT?

blog article

Jan 08, 2019

Much has been written and spoken about the interplay of SEO and CRO, and there are a lot of reasons why, in theory, both ought to be working towards a shared goal. Whether it's simple pragmatism of the business benefit of increasing total number of conversions, or higher-minded pursuits such as ...

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How to Build a B2B Content Marketing Strategy in 2019 HOW TO BUILD A B2B CONTENT MARKETING STRATEGY IN 2019

blog article

Jan 08, 2019

When it comes to content marketing, it can seem like B2C companies are the only ones who have the flexibility and scope to dig into the concept. For some reason, content marketing comes across as a dialogue that can only happen between businesses and consumers. However, this couldn’t be furthe...

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How to Use Data in B2B Content Marketing HOW TO USE DATA IN B2B CONTENT MARKETING

blog article

Jan 08, 2019

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. However, one can argue that one without the other would be entirely useless. Data without content makes the data not actionable and storytelling in content marketing without data makes it dir...

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5 Social Media Trends to Take Advantage of in 2019 5 SOCIAL MEDIA TRENDS TO TAKE ADVANTAGE OF IN 2019

blog article

Jan 08, 2019

As a small business owner, you’re likely already on a race against time when it comes to your marketing. That’s why it’s important to know where to focus your energy and what will have the greatest return for your effort.

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5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI 5 CUSTOMER-CENTRIC MARKETING STRATEGIES FOR SAAS COMPANIES THAT DELIVER ROI

blog article

Jan 08, 2019

Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model. Seemingly every customer believes they have the power to bend th...

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10 Instagram Trends Marketers Need To Know For 2019 10 INSTAGRAM TRENDS MARKETERS NEED TO KNOW FOR 2019

blog article

Jan 08, 2019

Instagram reached a whopping 1 billion monthly users in 2018, and there’s no sign everyone’s favorite photo-sharing app is slowing down. Of all the trends to consider, this striking number may be the most important: Instagram now has a multibillion-dollar global reach that makes it possi...

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Facebook Advertising vs. Google Advertising: Which is Better? FACEBOOK ADVERTISING VS. GOOGLE ADVERTISING: WHICH IS BETTER?

blog article

Jan 07, 2019

Mostly, they want to know which is the better platform for advertising, Google Ads or Facebook Ads. For some reason, this question has been coming up more and more often lately. Perhaps it’s because Facebook has been in the news so much. Which confirms the saying that there’s no such thi...

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Skills Every Social Marketer Should Have Going into 2019 SKILLS EVERY SOCIAL MARKETER SHOULD HAVE GOING INTO 2019

blog article

Jan 07, 2019

Digital marketing—especially social media marketing—is a fast-paced industry, with change often happening faster than you can say “professional development.” As social marketing gets more popular with the passing of each year, publisher ad offerings keep expanding accordingly...

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4 Lead Generation Strategies to Implement This Year 4 LEAD GENERATION STRATEGIES TO IMPLEMENT THIS YEAR

blog article

Jan 07, 2019

s we enter the New Year, it’s important that you analyze what lead generation strategies worked in the past and how they can be optimized and improved to generate more leads for your business this year. When talking about a lead generation, there’s a difference between leads and qualifie...

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3 Social Media Trends For the New Year 3 SOCIAL MEDIA TRENDS FOR THE NEW YEAR

blog article

Jan 07, 2019

A staggering 69 percent of U.S. adults are social media users. With that number increasing all the time, small businesses need to look to platforms like Twitter, Facebook and Instagram to reach their customers. Social media is a viable way to drive sales and build relationships with customers, but i...

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8 Content Marketing Trends That Will Fire Up Your Strategy 8 CONTENT MARKETING TRENDS THAT WILL FIRE UP YOUR STRATEGY

blog article

Jan 07, 2019

Has your content marketing strategy been on the decline, figuratively dwindling to embers? If so, we can help. We’ve collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. We’ve gathered these trends from across...

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How Will Blockchain Impact Digital Marketing? HOW WILL BLOCKCHAIN IMPACT DIGITAL MARKETING?

blog article

Jan 07, 2019

Blockchain technology is rapidly moving in on many industries. While it’s usually discussed in the financial and banking realm, there are many implications of blockchain outside of traditional markets.

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What is the Difference between Marketing and Advertising? WHAT IS THE DIFFERENCE BETWEEN MARKETING AND ADVERTISING?

blog article

Jan 07, 2019

The differences between marketing and advertising are quite distinct. Many, though, don’t know what they are. Some even think they’re the same thing. Advertising is an element of your digital marketing strategy. It is a paid-for message that communicates an aspect of your company’s...

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6 trends that will shape mobile marketing in 2019 6 TRENDS THAT WILL SHAPE MOBILE MARKETING IN 2019

blog article

Jan 07, 2019

The impact of mobile marketing innovations and disruptions of years' past will continue to come into focus in 2019 as markets mature and leading players battle for dominance. That’s forecast to be particularly prevalent for mobile video and augmented reality (AR), where strong adoption cou...

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Content Marketing Trends to Watch Out for in 2019 CONTENT MARKETING TRENDS TO WATCH OUT FOR IN 2019

blog article

Jan 07, 2019

Content Marketing is not at all a new concept in the Digital Marketing Landscape. Rather it has become more important than ever. The phrase “Content is the King” is not a phrase anymore. It has become an emotion for a majority of digital marketers.

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Speed, Schema, and Search Engines: The SEO Trends of 2019 SPEED, SCHEMA, AND SEARCH ENGINES: THE SEO TRENDS OF 2019

blog article

Jan 06, 2019

Anyways, 2018 has come and gone, and it wasn’t too crazy in the world of SEO. The most significant changes we saw was the final implementation of Google’s mobile-first indexing and the craziness of page speed. Other than that, there was some ups and downs but nothing earth-shattering.

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4 Reasons To Make Podcasts Part Of Your Digital Marketing Strategy 4 REASONS TO MAKE PODCASTS PART OF YOUR DIGITAL MARKETING STRATEGY

blog article

Jan 04, 2019

When you think of digital marketing platforms, are podcasts one of the avenues that come to mind? I would guess the answer is no. Too often, podcasts are overlooked in digital marketing strategies in favor of blogging or social media platforms such as Facebook, LinkedIn, Twitter and Instagram. Yet t...

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8 Ways Brands Are Using Instagram Highlights 8 WAYS BRANDS ARE USING INSTAGRAM HIGHLIGHTS

blog article

Jan 04, 2019

Ever since Instagram has offered the option to retain old Instagram Stories as Highlights, the feature has taken the platform by a storm. Brands and individuals have wasted no time in utilizing this feature to their advantage. The feature was quickly adopted by brands, marketers, and individual user...

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What Are Email Marketing Integrations & Why Do You Need Them? WHAT ARE EMAIL MARKETING INTEGRATIONS & WHY DO YOU NEED THEM?

blog article

Jan 03, 2019

There is email marketing software that allows you to keep track of your marketing on-the-go, there are tools to personalize email campaigns, integrations that connect your online store to your email marketing, others that build your contact lists, and even more for adding your contact information. T...

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4 Tips to Combat Email Marketing Fatigue for Your Consumers 4 TIPS TO COMBAT EMAIL MARKETING FATIGUE FOR YOUR CONSUMERS

blog article

Jan 03, 2019

Managing email marketing can feel like a daunting task for any business. How often do you send emails? What promotions do you include? What content are your consumers interested in? After all the hard work to make these decisions, months or even years later, your company could be faced with the unfo...

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Social Media Trends to Look Out for in 2019 SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2019

blog article

Jan 03, 2019

Social media has come a long way, and it’s definitely here to stay as a marketing tactic. Going into the New Year, be sure to have your social media marketing strategies top of mind. Increasing your brand awareness, strengthening customer loyalty, and validating your brand are a few reasons wh...

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How to Determine the Best Keywords for SEO without Being an Expert HOW TO DETERMINE THE BEST KEYWORDS FOR SEO WITHOUT BEING AN EXPERT

blog article

Jan 03, 2019

After you get a bunch of ideas from a keyword research tool, how do you identify a good SEO keyword? There are a lot of mistakes you can make when choosing a keyword that can result in little or no traffic or even the wrong type of traffic. I’ll show you how to determine the best keywords for ...

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15 Things to Consider Before Choosing Your Content KPIs 15 THINGS TO CONSIDER BEFORE CHOOSING YOUR CONTENT KPIS

blog article

Jan 03, 2019

With more brands and enterprises making the transition to full-blown digital publishers and media entities, demand is greater than ever in two crucial areas: As a result, marketers are pushing harder to measure content – not just at the transactional level but also at touch points throughout t...

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Gain Better Insights on Social Media With These 4 Tools GAIN BETTER INSIGHTS ON SOCIAL MEDIA WITH THESE 4 TOOLS

blog article

Jan 03, 2019

Tracking your content and engagement can take a lot of time and research, but there is a way to get the data you need in order to improve your brand visibility. Using these top tools will help you be more successful in growing your social networks. Would you like to know exactly how to better reach ...

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What are the Daily Tasks of a Social Media Manager? WHAT ARE THE DAILY TASKS OF A SOCIAL MEDIA MANAGER?

blog article

Jan 03, 2019

If you think that the social media manager spends all day just reading Tweets and blogs while sipping coffee, think again. This person is responsible for the daily implementation of social media marketing strategy for the company. As part of the company-wide digital marketing strategy, the social me...

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How to Find Profitable Targets in Facebook Advertising for B2B Marketers HOW TO FIND PROFITABLE TARGETS IN FACEBOOK ADVERTISING FOR B2B MARKETERS

blog article

Jan 03, 2019

Running a Facebook targeting campaign can help you get leads and improve your bottom line. So why not join the 54% of B2B marketers using social as a powerful lead-gen tool? If you are in the B2B space and you aren’t targeting prospects on Facebook yet, there’s a real chance you are miss...

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On-Page SEO for 2019 ON-PAGE SEO FOR 2019

blog article

Jan 03, 2019

Whew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doin...

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How Much Does Digital Marketing Really Cost? HOW MUCH DOES DIGITAL MARKETING REALLY COST?

blog article

Jan 03, 2019

Established brands can spend less than startups because they should already have loyal returning customers. A new company, or one that’s in a very competitive space, needs to allocate more. If you’re a CPG company, you’ll be at the top of the budget spend list.

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Instagram vs Pinterest: Which is Best for Your Business? INSTAGRAM VS PINTEREST: WHICH IS BEST FOR YOUR BUSINESS?

blog article

Jan 03, 2019

With the number of visuals being shared and consumed around the web, it’s safe to say that visual content is here to stay. Which is why using images and videos for marketing has become one of the most popular digital marketing trends. People today are more inclined towards consuming informatio...

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5 PPC Strategies to Test in 2019 5 PPC STRATEGIES TO TEST IN 2019

blog article

Jan 02, 2019

The new year is here, and with it comes to all kinds of resolutions. Whether it’s losing weight, reading more, spending more time with family, each resolution is important and should hold a special place in your heart. But what about PPC strategies? Why should they be left out in the January c...

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Top 10 Marketing Tips to Propel Your SEO in 2019 TOP 10 MARKETING TIPS TO PROPEL YOUR SEO IN 2019

blog article

Jan 02, 2019

For many business owners, SEO is a vital long-term investment to grow their business. When executed properly, SEO can attract new customers through high placement on Google search results. So if your business can’t be found using relevant search terms, your competitor is likely taking your pla...

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Your Most Costly E-commerce Email Marketing Mistakes YOUR MOST COSTLY E-COMMERCE EMAIL MARKETING MISTAKES

blog article

Jan 02, 2019

With that in mind, here are some of the most egregious email marketing mistakes we’ve seen e-commerce companies make. Hopefully, yours isn’t one of them, but if it is, life’s good, you can correct the problem now and watch your revenue climb. Much of what you’re about to disc...

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Damaging Words to Delete from Your Marketing Emails DAMAGING WORDS TO DELETE FROM YOUR MARKETING EMAILS

blog article

Jan 02, 2019

As the years go by, our attention spans are getting even shorter. Even more of us consider marketing emails a kind of ancient practice. And while you spend time choosing high-converting email templates and optimizing them for your marketing campaign, the ugly truth of life comes out of a clear blue ...

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5 Content Marketing Ideas for February 2019 5 CONTENT MARKETING IDEAS FOR FEBRUARY 2019

blog article

Jan 02, 2019

Content marketing is the act of creating, publishing, and distributing content with the goal of attracting, engaging, and retaining customers. Content marketing works best when the articles or videos you make are useful, informative, or entertaining.

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Why Sales and Marketing Alignment is Critical for ABM Success WHY SALES AND MARKETING ALIGNMENT IS CRITICAL FOR ABM SUCCESS

blog article

Jan 02, 2019

The concept of account-based marketing (ABM) is taking the business world by storm and for good reason. Because of its narrow focus and personalized messaging, 80 percent of marketers indicate that ABM significantly outperforms other marketing initiatives. Additionally, of those that have employed A...

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8 Content Marketing Trends You Need to Know About for 2019 8 CONTENT MARKETING TRENDS YOU NEED TO KNOW ABOUT FOR 2019

blog article

Dec 30, 2018

We’ve discussed the value of content marketing before, but what trends are hot this year? Today’s blog post shares what the most recent research says is popular and how to implement these trends in your brand’s strategy for 2019.

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How to use Google Data Studio for SEO HOW TO USE GOOGLE DATA STUDIO FOR SEO

blog article

Dec 29, 2018

Google Data Studio is a part of the Analytics suite. According to Google “Google data studio turns your data into informative dashboards and reports that easy to read, easy to share, and fully customizable. It is a marketer’s dream come true with presenting complex metrics data in an und...

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12 Ways to Improve Your Mobile Marketing Game 12 WAYS TO IMPROVE YOUR MOBILE MARKETING GAME

blog article

Dec 28, 2018

An effective marketing strategy adapted to both your brand features and your target audience can work wonders. Below, members of the Young Entrepreneur Council discuss some of the mobile marketing approaches that they have found success with.

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A Primer on the History of SEO A PRIMER ON THE HISTORY OF SEO

blog article

Dec 27, 2018

However, most people don’t know how this terminology came about. Just like the handshake, we’re mostly concerned about using the SEO without tracing its origin or how it’s evolved over the years.

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27 Qualification Questions for Generating Leads Your Sales Reps Love 27 QUALIFICATION QUESTIONS FOR GENERATING LEADS YOUR SALES REPS LOVE

blog article

Dec 27, 2018

Do your reps faithfully follow up on the leads you generate? If you’re like most marketers, the sad answer is likely a “no.” Why do I say that? Because research shows that salespeople pass over 80% of marketing leads. You can overcome this with a carrot, not a stick. In other words...

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Why Email Segmentation Is The Key To Successful Email Marketing WHY EMAIL SEGMENTATION IS THE KEY TO SUCCESSFUL EMAIL MARKETING

blog article

Dec 27, 2018

You know the gist when it comes to email marketing but what are these lists, segments, and tags people keep talking about? A study conducted by DMA concluded that 77% of email marketing ROI (return on investment) comes from a targeted or segmented list but what does this mean exactly? Well, in this ...

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Social Media ROI: How to Prove Your Efforts Are Paying Off SOCIAL MEDIA ROI: HOW TO PROVE YOUR EFFORTS ARE PAYING OFF

blog article

Dec 26, 2018

One of the most difficult parts of social media marketing is actually proving its ROI. It’s easy to throw numbers around – likes, new followers, comments and so on – but how do you actually prove your return on investment from social media? How do you demonstrate that your work is ...

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12 Powerful Email Writing Tips to Make Your E-mails Stand Out 12 POWERFUL EMAIL WRITING TIPS TO MAKE YOUR E-MAILS STAND OUT

blog article

Dec 24, 2018

A recent survey by Edison Software revealed, however, that 74% of customers find themselves overwhelmed by the email overload. These people also stress that they will miss an important email because of the overload.

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Social Media – Define Your Business Purpose SOCIAL MEDIA – DEFINE YOUR BUSINESS PURPOSE

blog article

Dec 24, 2018

I want to ask you a question. What’s the strategic business purpose of your social media? Woah – have you thought about it? Have you considered what it is? There are really five solid substantive reasons why you might want to use social media. The first one of those is networking. The so...

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7 Tips for Selling Your eCommerce Products Globally in 2019 7 TIPS FOR SELLING YOUR ECOMMERCE PRODUCTS GLOBALLY IN 2019

blog article

Dec 23, 2018

If you are looking for a way to boost your profit and expand your reach, consider selling your e-commerce products to a global market. Moving from local to global is a big switch that scares a lot of people because they don’t know where to start. The good news is that you can reach a global ma...

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4 Tips when Hiring an SEO Freelancer 4 TIPS WHEN HIRING AN SEO FREELANCER

blog article

Dec 23, 2018

SEO can be a tricky subject to master. While you can take the time to learn all about SEO yourself, as a business owner you might not have enough time to take yourself from a beginner to an expert. After all, your business can’t wait for you to become an SEO expert. You need to increase your G...

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Improve Your Brand Marketing On Pinterest IMPROVE YOUR BRAND MARKETING ON PINTEREST

blog article

Dec 21, 2018

Pinterest is not only a popular social network but also a powerful search engine to market your personal brand and drive traffic to your website. Would you like to attract a larger audience and drive more sales? Your brand can start today in building a great community and taking advantage of the lat...

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7 Top Content Marketing Trends You Can’t Ignore in 2019 7 TOP CONTENT MARKETING TRENDS YOU CAN’T IGNORE IN 2019

blog article

Dec 21, 2018

It’s time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on, always connected and always learning the mobile world of communication. As the technologies expand in capabilities, marketers become savvier at how to use them, r...

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How Video Helps Increase Ecommerce Conversion Rates HOW VIDEO HELPS INCREASE ECOMMERCE CONVERSION RATES

blog article

Dec 21, 2018

A year ago, you launched a website, complete with a store, numerous product pages, and even a blog. Over time, you saw your site sessions increase, you saw growth in your social media following, and you received positive feedback from customers happy with their purchases. But, even so, your sales ar...

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4 Ideas to Combine Email Marketing & SEO for Stellar Results 4 IDEAS TO COMBINE EMAIL MARKETING & SEO FOR STELLAR RESULTS

blog article

Dec 21, 2018

Email marketing and SEO can work together to help you reach your marketing goals. In fact, SEJ contributor Brad Smith recently shared five ways email marketing can help your SEO efforts. Email can have a huge impact on your SEO efforts. So how can you actually make them work together? Here are sever...

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How to Get a Google Analytics Certification HOW TO GET A GOOGLE ANALYTICS CERTIFICATION

blog article

Dec 20, 2018

Google Analytics is well known as the most widely used analytic software on the market and has been for some time. Many businesses, big and small, use Google Analytics to assess and improve their marketing strategies in order to make the most of their investments. You don’t have to be certifie...

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Facebook Ad Hacks: 6 Tips to Improve Your Facebook Ad Creative FACEBOOK AD HACKS: 6 TIPS TO IMPROVE YOUR FACEBOOK AD CREATIVE

blog article

Dec 20, 2018

Whether you’re new to Facebook advertising or you’re a “pro”, there’s always room for improvement and certain hacks that can get you more engagement and conversions. There’s just about a million different ways to succeed – and fail – with Facebook ads,...

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5 High-Impact Ways to Create The Best Performing Google Ads 5 HIGH-IMPACT WAYS TO CREATE THE BEST PERFORMING GOOGLE ADS

blog article

Dec 20, 2018

Everyone knows that Google Ads is one of the best ways to get new leads for various businesses. Competition is fierce on Google. Every day you see a bunch of other advertisers that make bids on the same keywords and get more clicks and traffic to their websites. Do you know that 97% of Google’...

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Six Ways to Protect Your Personal Brand in Social Media SIX WAYS TO PROTECT YOUR PERSONAL BRAND IN SOCIAL MEDIA

blog article

Dec 20, 2018

When was the last time you searched your name using an online search engine? What did you find? Were you happy with how your personal brand was represented or did you find someone else with the same name and a questionable background?

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In Memoriam: The Rise, Fall & Death of Google Plus IN MEMORIAM: THE RISE, FALL & DEATH OF GOOGLE PLUS

blog article

Dec 20, 2018

Google Plus is officially dead. The announcement generated a lot of news when Google released its declaration in October. And Google Plus made even more news when we found out about another data breach. However, Google Plus was really dead long before Google announced it. The death of Google Plus re...

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4 Tips for Selling a B2C Social Media Strategy to Your B2B Company 4 TIPS FOR SELLING A B2C SOCIAL MEDIA STRATEGY TO YOUR B2B COMPANY

blog article

Dec 20, 2018

In the day-to-day, B2B and B2C companies can seem worlds apart but on social media (even though B2C companies are having most of the fun), B2B companies have every opportunity to make up a lot of ground. If you’re B2B marketing or social media manager, and you’ve been waiting for permiss...

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Do Brands Still Need to Engage in Influencer Marketing? DO BRANDS STILL NEED TO ENGAGE IN INFLUENCER MARKETING?

blog article

Dec 20, 2018

We’ve seen a lot of changes in social platforms, search, and even how our influencer marketing is measured over just this last year. As mobile marketing is becoming more center stage for brands it’s more important than ever to stand out to your audience in a remarkable way. Connecting wi...

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How to Make Marketing Indispensable HOW TO MAKE MARKETING INDISPENSABLE

blog article

Dec 20, 2018

We often talk about the value of Marketing. To play a strategic, indispensable role Marketing needs to be valuable. Does it seem like I’m splitting hairs? These two words may seem similar but the meaning is not. The dictionary tells us that “value” is the degree to which something ...

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23 YouTube Statistics That Should Shape Your Marketing Strategies 23 YOUTUBE STATISTICS THAT SHOULD SHAPE YOUR MARKETING STRATEGIES

blog article

Dec 20, 2018

When most businesses are shaping out their social media strategy, Facebook is at the top of their list. Then often Instagram, and maybe Twitter. YouTube is sometimes the social media channel that’s considered last. Some businesses don’t see it as immediately valuable because things don&r...

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4 Digital Marketing Trends to Use This Holiday Season 4 DIGITAL MARKETING TRENDS TO USE THIS HOLIDAY SEASON

blog article

Dec 20, 2018

Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. During the holiday season, it’s even more stressful when combined with everything else there is to do. As a small business owner, it’s good to be aware of the latest trends that will sh...

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How Digital Marketing Will Change: 17 Predictions for 2019 HOW DIGITAL MARKETING WILL CHANGE: 17 PREDICTIONS FOR 2019

blog article

Dec 20, 2018

At Tier 11, we specialize in growing businesses faster than they could on their own using the 2 most powerful advertising platforms on the planet, namely, Facebook and Instagram. As a result, we do a ton of testing on these platforms. Thanks to our intimate relationship with Facebook, we’re ty...

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Top 10 SEO Tactics for Gaining Top Results in 2018 TOP 10 SEO TACTICS FOR GAINING TOP RESULTS IN 2018

blog article

Dec 19, 2018

Predicting where SEO tactics and techniques are headed is tricky business. That’s why if you want your blog or website to maintain strong Google rankings, you’ve got to be certain you’re taking advantage of the latest tools that are available.These SEO techniques are ones that busi...

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Are SEO Specialists Replacing PR Specialists? ARE SEO SPECIALISTS REPLACING PR SPECIALISTS?

blog article

Dec 19, 2018

There’s a lot of buzz in the PR world these days about SEO Search Engine Optimization and for good reason. The main reason centers around the fact that SEO has transitioned from being a niche specialty led by website designers and data analysts to one of an integral component in the Digital PR...

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How to Earn a Google Ads Certification HOW TO EARN A GOOGLE ADS CERTIFICATION

blog article

Dec 19, 2018

It is one of the few standardized ways to prove a certain level of knowledge or topical relevance. While it isn’t an exclusive badge, it requires a certain level of work learning the concepts or experience in day-to-day Google Ads use to attain Google Ads certification is a process by which Go...

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How Email Marketing Can Help Your SEO Efforts HOW EMAIL MARKETING CAN HELP YOUR SEO EFFORTS

blog article

Dec 19, 2018

None of the channels in a digital marketing strategy should exist in a vacuum. They’re all connected in some way, and using those connections to your advantage can help you maximize your results on each. Unfortunately, many marketers’ approach to this is simply aiming for consistent bran...

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Thought Leadership Strategy: How to Crush It in B2B Business THOUGHT LEADERSHIP STRATEGY: HOW TO CRUSH IT IN B2B BUSINESS

blog article

Dec 19, 2018

Thought leadership strategy is like climbing a mountain. There are no shortcuts. It takes a lot of time and effort to work your way to the top, but once you’re there, you have an amazing view. Plus, you have the advantage of towering over your competitors.

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The Importance of a Local SEO Strategy THE IMPORTANCE OF A LOCAL SEO STRATEGY

blog article

Dec 19, 2018

When was the last time you opened up your Google app on your smartphone and searched for a business around your location? Chances are, you’ve done it multiple times in the past week. Whether you searched for the phone number of your local florist, looked up the address to the car wash down the...

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What are Entities and Keywords for SEO Optimization? WHAT ARE ENTITIES AND KEYWORDS FOR SEO OPTIMIZATION?

blog article

Dec 18, 2018

In SEO, there are two main components to the words that create the content on the page – entities, and keywords. Understanding the relationship between them is an integral part of how we do things in optimization today. Let’s take a look at what these things are, and why they matter when...

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2,019 Marketing Trends to Watch in 2019 2,019 MARKETING TRENDS TO WATCH IN 2019

blog article

Dec 18, 2018

It’s that time of year again: preparations for the new year are in full swing, from full blast holiday music flooding every department store to magazines announcing the seven kinds of juice cleanses that will kick off your new year right. And those new year preparations hold a special place in...

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50 Social Media Statistics to Guide Social Media Managers Into 2019 50 SOCIAL MEDIA STATISTICS TO GUIDE SOCIAL MEDIA MANAGERS INTO 2019

blog article

Dec 18, 2018

That might be the single most intimidating sentence any employee can be asked. But given the increased relevance of social media in business and advertising, it doesn’t have to be. A survey of CMOs found that while only 12% of their marketing budgets were spent on social media, this percentage...

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3 Ways Data Will Influence Marketing Strategies in 2019 3 WAYS DATA WILL INFLUENCE MARKETING STRATEGIES IN 2019

blog article

Dec 18, 2018

Technology is central to our ‘always on’ society. We interact with and depend on devices to make our increasingly complicated lives somewhat simpler. Devices that give marketers a constant direct real-time channel to connect with their audiences. The landscape of marketing and communicat...

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Why Prioritization Is Critical to SEO Success WHY PRIORITIZATION IS CRITICAL TO SEO SUCCESS

blog article

Dec 18, 2018

SEO is a long-term strategy, where it can take six to 12 months to start seeing meaningful results. Algorithmic updates from search engines and innovations in technology are constantly reshaping the search landscape.That’s why SEO professionals must balance ongoing learning and testing with pr...

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Everything You Need To Know About B2B Lead Generation Services EVERYTHING YOU NEED TO KNOW ABOUT B2B LEAD GENERATION SERVICES

blog article

Dec 18, 2018

Business-to-Business (B2B) sales are very much different from consumer and retail sales. The process of getting it can be more complicated than usual. Instead of dealing with individuals, you need to deal with heads of departments, a procurement authority, or someone who has the final say on transac...

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3 Trends in Content Marketing that Many Businesses Ignore 3 TRENDS IN CONTENT MARKETING THAT MANY BUSINESSES IGNORE

blog article

Dec 17, 2018

According to recent statistics, over half of the businesses are already using some form of content marketing to generate inbound leads and sales, and much of this content is being published daily. But while these businesses are busy building a vast repository of articles, images, podcasts, videos, w...

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10 Common Email Etiquette Mistakes to Avoid in Your Marketing Campaigns 10 COMMON EMAIL ETIQUETTE MISTAKES TO AVOID IN YOUR MARKETING CAMPAIGNS

blog article

Dec 17, 2018

Man is a social animal. We set ourselves apart from animals by how we communicate and present ourselves. Similarly, the notion of a brand is built on how the brand portrays itself in the eyes of its customers and prospects. Out of the multiple channels of communications between a brand and a custome...

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Everything Marketers Need To Know About The Latest Instagram Changes EVERYTHING MARKETERS NEED TO KNOW ABOUT THE LATEST INSTAGRAM CHANGES

blog article

Dec 17, 2018

Everything Marketers Need To Know About The Latest Instagram Changes Instagram is deprecating personal profile access from their API. What does that mean? There have been a tremendous number of developments, changes, and upheavals when it comes to social networks and social media management tools in...

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7 Deadliest E-Commerce Mistakes that Will Haunt Your Business 7 DEADLIEST E-COMMERCE MISTAKES THAT WILL HAUNT YOUR BUSINESS

blog article

Dec 16, 2018

It’s common to think that, just because you have a product, you can immediately profit off it. While your idealism is admirable, that’s not how things always work. The e-commerce industry may be lucrative but it’s not some “get-rich-quick” place. In reality, you have to...

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How to Build a Better Social Media Presence HOW TO BUILD A BETTER SOCIAL MEDIA PRESENCE

blog article

Dec 14, 2018

We’ve mentioned the importance of interacting with your followers in previous blog posts. We’ll say it again: there has to be more to your social media strategy than simply posting content. Unfortunately, many brands don’t realize they can’t just promote their products on soc...

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Holistic Digital Marketing HOLISTIC DIGITAL MARKETING

blog article

Dec 14, 2018

It’s nearly impossible to keep up. Search, Content, Social, Email, Display, Mobile, the list goes on and on. The challenge with digital marketing is that there are more ways to try to connect with your customers than you have time, people, or money for. So, what happens most of the time is tha...

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5 Steps to Conquering Sales and Marketing Alignment 5 STEPS TO CONQUERING SALES AND MARKETING ALIGNMENT

blog article

Dec 14, 2018

Research shows that businesses that reach or surmount their revenue goals are more aligned on sales and marketing than those that fail to meet their objectives. And although we’ve heard the mantra about the importance of aligning sales and marketing for years, in many companies this vision rem...

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10 Simple Ideas to Get More Mileage from Your B2B Content Marketing 10 SIMPLE IDEAS TO GET MORE MILEAGE FROM YOUR B2B CONTENT MARKETING

blog article

Dec 14, 2018

Content creation remains one of the biggest ongoing challenges that marketers face. So as many firms have started to focus more on creating quality content and not just large volumes of content, getting the most out of your B2B content marketing efforts is essential. Creating new, quality content is...

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Reporting on Marketing Programs and Planning for 2019 REPORTING ON MARKETING PROGRAMS AND PLANNING FOR 2019

blog article

Dec 14, 2018

It’s the end of the year and you’re doing planning for 2019. How should we look do our reporting on our marketing programs so that we know where to invest in the future? Grant Grigorian, Director of Project Management at Engagio helps answer that question. He shares his thoughts about ho...

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How to Generate More Leads for Your Financial Institution with Long Form Content HOW TO GENERATE MORE LEADS FOR YOUR FINANCIAL INSTITUTION WITH LONG FORM CONTENT

blog article

Dec 14, 2018

According to a Forbes article on financial literacy, 44 percent of Americans don’t have enough cash to cover a $400 emergency, 43 percent of student loan borrowers aren’t making payments, and 33 percent of American adults have $0 saved for retirement. Financial education is scarcely happ...

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Increasing Pipeline with Digital Marketing INCREASING PIPELINE WITH DIGITAL MARKETING

blog article

Dec 14, 2018

The technology landscape is more competitive than ever, which is why a strong digital marketing strategy is crucial to stand out. Hear how partnering with Citrix goes beyond the technology for Burwood Group, and how they find success tapping into their partnership with Citrix to improve their digita...

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10 Advanced SEO Techniques to Implement ASAP 10 ADVANCED SEO TECHNIQUES TO IMPLEMENT ASAP

blog article

Dec 13, 2018

However, some of the things that have changed – from the introduction of mobile-first indexing to the way Google now uses real user metrics to measure page speed – certainly made a splash and they’re bound to have an even bigger impact as we look to the future.

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LinkedIn Strategy: How to Get Your Employees to Use LinkedIn to Benefit Your Biz LINKEDIN STRATEGY: HOW TO GET YOUR EMPLOYEES TO USE LINKEDIN TO BENEFIT YOUR BIZ

blog article

Dec 13, 2018

Any professional has likely heard about LinkedIn and even created a profile on the social media platform. However, with the wide reach of over 562 million users, LinkedIn is a valuable tool that should be utilized to promote your business. Below are ideas about how you can help your employees to use...

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13 Lead Generation Tactics That Will Explode Your PR Campaign 13 LEAD GENERATION TACTICS THAT WILL EXPLODE YOUR PR CAMPAIGN

blog article

Dec 13, 2018

A skilled coach on the field has a game book of several tried and true plays that are designed to maximize the performance of his or her players. In the same way, every brand needs a gamebook of lead generation tactics to maximize the effectiveness of its campaigns. Lead generation marketing is the ...

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Why is Facebook Hiring More Blockchain Employees? WHY IS FACEBOOK HIRING MORE BLOCKCHAIN EMPLOYEES?

blog article

Dec 13, 2018

There has been massive attention given to the five job ads that Facebook released in search of new blockchain employees. This has got both the blockchain community and everyday businesses alike wondering as to what exactly Facebook might be up to with this technology. The obvious possibility would b...

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The Power of Reduce, Reuse, and Recycle on Social Media THE POWER OF REDUCE, REUSE, AND RECYCLE ON SOCIAL MEDIA

blog article

Dec 12, 2018

Advertising is a thriving industry, with over $500 billion in revenue in 2017 alone. For advertisers, these costs span more than just media buys – they include creative development, production, editing and more. From start to finish, the process can be a large investment, sometimes totaling hu...

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10 Types of Content & How To Use Them 10 TYPES OF CONTENT & HOW TO USE THEM

blog article

Dec 12, 2018

A blog article can be as short or as long as you like, as simple or as in-depth as you like. I’ve previously written an article about how to get started with business blogging, but the rules are generally simple: be consistent and produce content that your audience will want to read. When it c...

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36 Important SEO Insights from Google This Year 36 IMPORTANT SEO INSIGHTS FROM GOOGLE THIS YEAR

blog article

Dec 12, 2018

For the uninitiated, Google’s Webmaster Trends Analyst John Mueller generously runs Hangouts every other week where SEO professionals can get their burning questions answered. In 2018 alone, Mueller has provided us with hundreds of noteworthy answers that continue to inform our understanding o...

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Why Local Businesses Will Need Websites More than Ever in 2019 WHY LOCAL BUSINESSES WILL NEED WEBSITES MORE THAN EVER IN 2019

blog article

Dec 12, 2018

As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, &ldquo...

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Building an Effective Content Marketing Startegy BUILDING AN EFFECTIVE CONTENT MARKETING STARTEGY

blog article

Dec 11, 2018

I want to talk about building an effective marketing strategy, especially when it comes to email. So, think about this for a second. A screwdriver is designed to do what? Turn a screw in. A hammer is designed to what? Pound in a nail. So, you can pound in a nail with a screwdriver, especially a bigg...

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3 Content Marketing Trends for 2019 3 CONTENT MARKETING TRENDS FOR 2019

blog article

Dec 11, 2018

Only 37 percent of US companies have a documented content strategy. Why is this important? Isn’t it enough to discuss goals and have an unwritten strategy? Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy.

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How to Make Sure Your Content Gets Seen HOW TO MAKE SURE YOUR CONTENT GETS SEEN

blog article

Dec 11, 2018

Working for a 100 percent remote marketing agency allows me to work from anywhere and be as comfortable as I want! I spend most days in a T-shirt and the ever-important yoga pants with my hair in a mess on top of my head. However, every once in a while, I actually do something with myself. Getting a...

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How Local Businesses Can Leverage Email Marketing HOW LOCAL BUSINESSES CAN LEVERAGE EMAIL MARKETING

blog article

Dec 11, 2018

The world wide web connects anyone with everyone in the digital domain. People use the internet to communicate, shop, date and transact, while marketers target their prospective audiences over the internet, making it the foundation of a peaceful online shopping ecosystem. As the owner of a brick-and...

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Top 10 SEO Trends to Watch in 2019 TOP 10 SEO TRENDS TO WATCH IN 2019

blog article

Dec 11, 2018

It’s time to take our annual look at what’s ahead for SEO professionals in 2019. What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2019? Here are 10 important trends you need to know in 2019, according to 47 of today’s top SEO pro...

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Marketing Tips to Hit the Ground Running in 2019 MARKETING TIPS TO HIT THE GROUND RUNNING IN 2019

blog article

Dec 11, 2018

Whatever your state of mind, now is a good time to do some easy prep work for 2019, so you can really kick off your B2B marketing come January 2nd. The best part is that while you may be running around looking for gifts or planning holiday parties, you likely have downtime in the office as you are w...

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5 Actionable Strategies for Online Lead Generation That Work 5 ACTIONABLE STRATEGIES FOR ONLINE LEAD GENERATION THAT WORK

blog article

Dec 11, 2018

As a small business owner, you probably don’t need the late author, speaker, and salesman Zig Zigler to tell you this one simple fact: no prospects = no business. It’s a concept so simple, you understood it from the time you were a little kid with a lemonade stand. If none of your neighb...

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When Looking Outward With Your Content Marketing, Don’t Forget Conversations With Customers Are Two-Way WHEN LOOKING OUTWARD WITH YOUR CONTENT MARKETING, DON’T FORGET CONVERSATIONS WITH CUSTOMERS ARE TWO-WAY

blog article

Dec 10, 2018

A huge proportion of content marketers nearly nine out of ten as found in the CMI’s latest research use email to talk to their audiences. Almost as many (77%) use educational content (like blogs and downloads) on the web, too. But a much smaller number make those communications two-way. And th...

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On-Page SEO Myths Debunked ON-PAGE SEO MYTHS DEBUNKED

blog article

Dec 10, 2018

SEO is a combination of a variety of tactics with the end goal of increasing a site’s visibility in organic search. One of the most well known and discussed parts of SEO is on-page SEO. In this video, I am going to debunk some of the most common myths and give you a few pointers on how to get ...

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How to Optimize a Knowledge Base for Search HOW TO OPTIMIZE A KNOWLEDGE BASE FOR SEARCH

blog article

Dec 10, 2018

In most large organizations, the SEO function sits within the marketing branch – and for good reason. Quality SEO strategies are often focused on increasing awareness traffic or improving the number of form-fills resulting from a natural search. A company’s website, though supported by I...

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How to Choose the Right Social Media Platform for Your Business HOW TO CHOOSE THE RIGHT SOCIAL MEDIA PLATFORM FOR YOUR BUSINESS

blog article

Dec 10, 2018

For SMEs and startup businesses, social media is key to building a local network, growing brand awareness and developing an all-important engagement with potential customers. Whilst this may be a ‘truth universally acknowledged’ however, many businesses struggle to get their social media...

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12 MARKETING EXPERTS GIVE THEIR TAKE ON CONTENT MARKETING IN 2019 AND BEYOND 12 MARKETING EXPERTS GIVE THEIR TAKE ON CONTENT MARKETING IN 2019 AND BEYOND

blog article

Dec 10, 2018

I think a video is going to continue to be increasingly important. Static content isn’t enough: users want engaging, interactive experiences with the visual context that make it fast and easy to understand ideas. Attention spans are shorter than ever – we have to accommodate that, even i...

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How to Search Optimize Your YouTube Video HOW TO SEARCH OPTIMIZE YOUR YOUTUBE VIDEO

blog article

Dec 10, 2018

Video has become a necessary part of the content marketing mix for a few reasons. First, we have the fact that people just enjoy videos more than text in many circumstances. Human beings are visual creatures, and we tend to remember what we see more than what we read. Second, some experts claim the ...

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How Facebook Will Take Over Influencer Marketing HOW FACEBOOK WILL TAKE OVER INFLUENCER MARKETING

blog article

Dec 09, 2018

If there is one word that has defined social media the most over the last twelve months it is ‘influencer’. The whole Influencer marketing thing has become a major industry and has seen it’s highs and lows all play out over a ridiculously short timeframe. Everyone wants to be an In...

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How to Market Your Product Using Google Ads HOW TO MARKET YOUR PRODUCT USING GOOGLE ADS

blog article

Dec 09, 2018

Shopping online is now the preferred choice for many consumers. With smartphones and tablets, consumers can shop for products all day and night and from anywhere they want. In fact, according to Invesp, nearly one in four online shoppers shop online at least once a week. With the internet now, as so...

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5 Tips for Creating Your First YouTube Ad 5 TIPS FOR CREATING YOUR FIRST YOUTUBE AD

blog article

Dec 09, 2018

YouTube isn’t just for watching videos about cute cats and funny dogs anymore. In case you hadn’t realized it yet, YouTube has quickly become one of the most popular platforms online. In fact, 6 out of 10 people prefer online video platforms to live TV, and by 2025, half of the viewers u...

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What is Click-to-Open Rate in Email Marketing? WHAT IS CLICK-TO-OPEN RATE IN EMAIL MARKETING?

blog article

Dec 08, 2018

When we send emails to customers, our main goal is not for them to simply open the email, but to read it in its entirety and engage with our business. For this, we need to make sure our subject lines are clear, the email content is engaging, and customers can comfortably read the email, whether on t...

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Aligning Sales and Marketing: How a Sales Engagement Platform Helps ALIGNING SALES AND MARKETING: HOW A SALES ENGAGEMENT PLATFORM HELPS

blog article

Dec 07, 2018

If it seems as if your marketing and sales teams are playing for opposing sides, you’re not alone. Many organizations lack coordination between marketing and sales, which results in goals and KPIs that aren’t aligned around what matters most the customer. It’s time to turn around t...

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Last-Minute Google Ads Campaign Tips to Implement Today LAST-MINUTE GOOGLE ADS CAMPAIGN TIPS TO IMPLEMENT TODAY

blog article

Dec 07, 2018

With the right last-minute Google Ads campaign, there is still time to cash in on 2018 holiday spending. Black Friday and Cyber Monday have come to an end and you may be knee-deep in fulfillment, but it’s not over yet. It’s time to get into strategy mode.

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Influencer Marketing and Crisis Management INFLUENCER MARKETING AND CRISIS MANAGEMENT

blog article

Dec 07, 2018

Crisis Management is as old as the hills. It tends to be dominated by traditional corporate communications agencies or specialist crisis communications ones. Given its maturity, there is a well-defined approach (you can find guides and templates anywhere). The value comes from preparation, practice ...

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CONTENT MARKETING WEEKLY: DOES GOOGLE PERSONALIZE INCOGNITO SEARCH RESULTS? CONTENT MARKETING WEEKLY: DOES GOOGLE PERSONALIZE INCOGNITO SEARCH RESULTS?

blog article

Dec 07, 2018

The holidays are upon us once again, ushering in a season synonymous with shopping, office parties, gift-giving, caroling and, of course, sticking it to Google. Mountain View’s favorite tech company has had a rough go of it recently, with employee walkouts, silly feature releases and heavily s...

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12 Completely Outdated SEO Practices You Should Avoid 12 COMPLETELY OUTDATED SEO PRACTICES YOU SHOULD AVOID

blog article

Dec 07, 2018

SEO has gone through extensive evolutionary changes over the years and continues to do so every day. While most traditional marketing tactics (for the most part) still hold true in digital marketing today, SEO changes have quite drastically changed the landscape.

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Top 10 Content Marketing Mistakes to Avoid TOP 10 CONTENT MARKETING MISTAKES TO AVOID

blog article

Dec 06, 2018

Whether you are a professional writer or a regular internet enthusiast, you know good content when you come across it. Well-written content engages, informs, entertains, and enlightens. There are few wasted words, one sentence leads logically into the next, and each word has a purpose.  It is r...

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The Guide to Building Linked Unstructured Citations for Local SEO THE GUIDE TO BUILDING LINKED UNSTRUCTURED CITATIONS FOR LOCAL SEO

blog article

Dec 06, 2018

You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP. But what can local SEO practitioners do once they’ve got these formal listings created and a system in place for ...

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22 Social Media Tips From The Pros To Skyrocket Your 2019 ROI 22 SOCIAL MEDIA TIPS FROM THE PROS TO SKYROCKET YOUR 2019 ROI

blog article

Dec 06, 2018

We’ve collected 25 top social media marketing tips from some of the industry’s finest: Neil Patel shares how you can create more meaningful engagement with your followers; Jon Loomer offers advice on how to jazz up your Facebook ads, and Adam Singer shows you how you can make the most of...

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4 Ways Brands Can Advertise on Amazon 4 WAYS BRANDS CAN ADVERTISE ON AMAZON

blog article

Dec 06, 2018

Amazon’s market share has grown exponentially, with more brands shifting their attention to Amazon Advertising. Brands can no longer ignore the power that Amazon has when it comes to marketing directly to consumers. After all, $0.51 of every e-commerce dollar is spent on Amazon. And more produ...

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6 Last-Minute Holiday Marketing Tips to Do Now 6 LAST-MINUTE HOLIDAY MARKETING TIPS TO DO NOW

blog article

Dec 06, 2018

A recent Gallup report shows that the average American will spend approximately $885 on holiday gifts in 2018, and 33 percent of Americans plan to spend at least $1,000 this holiday season. So, customers are more than ready to start their holiday shopping. And what about your business? Let’s r...

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Overcoming Writer’s Block for Content Marketers OVERCOMING WRITER’S BLOCK FOR CONTENT MARKETERS

blog article

Dec 06, 2018

This is only magnified by the nature of content marketing. If you’re a specialist or a freelancer, the expectation is that you will be able to deliver on demand. When writer’s block rears its head, this raises stressful prospects of missed deadlines or disappointed clients.

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7 Bold Predictions for Digital Marketing in 2019 7 BOLD PREDICTIONS FOR DIGITAL MARKETING IN 2019

blog article

Dec 06, 2018

It’s that time of year again, folks – time for the annual digital marketing predictions to fill our inboxes just in time for the new year. Some predictions will be dead on, while others… not so much. Unfortunately, we won’t know if these predictions are any good until this t...

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How To Build a Strong Social Media Influence HOW TO BUILD A STRONG SOCIAL MEDIA INFLUENCE

blog article

Dec 06, 2018

There’s a lot you can do to improve your personal brand’s social media influence. When you persuade people, your visibility and authority will both rise as a result.How can your brand gain more recognition online? By forging meaningful relationships with individuals and leaders in your i...

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3 Social Media Platforms: What These Can Do For Your Business? 3 SOCIAL MEDIA PLATFORMS: WHAT THESE CAN DO FOR YOUR BUSINESS?

blog article

Dec 06, 2018

Are you new to the social media realm? While there are many social media platforms out there, it can sometimes get a bit overwhelming when you have absolutely no idea where to start. It’s totally okay to freak out a little. Social media marketing is newly booming as the years pass by, and many...

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How to Combine Google Shopping Ads with Facebook Ads to Win in 2019 HOW TO COMBINE GOOGLE SHOPPING ADS WITH FACEBOOK ADS TO WIN IN 2019

blog article

Dec 06, 2018

While each of these channels is strong on its own, the winning advertising strategies are holistic campaigns that maximize on conversion opportunities by combining Google Shopping ads with Facebook ads. They are very different approaches to advertising that, when used together, allow advertisers to ...

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Pinterest Marketing: The Only Guide You Need to Make It Work PINTEREST MARKETING: THE ONLY GUIDE YOU NEED TO MAKE IT WORK

blog article

Dec 06, 2018

When it comes to social media marketing, the first site that comes to mind is obviously Facebook, followed by Twitter, Instagram, etc. The reason these social media sites are popular amongst marketers is because they work. However, if you can think out of the box and use a dash of creativity, your b...

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14 Digital Marketing Experts Share Their Marketing Home Run of 2018 14 DIGITAL MARKETING EXPERTS SHARE THEIR MARKETING HOME RUN OF 2018

blog article

Dec 06, 2018

As marketers, we hit a lot of singles. Singles are where our bread and butter come from—consistent success with tried and true strategies.But, every once and a while, we hit a digital marketing home run…They come in all shapes and sizes, on all platforms and mediums.Today, we’re s...

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What to Expect During your First Year of Working with a Digital Marketing Agency WHAT TO EXPECT DURING YOUR FIRST YEAR OF WORKING WITH A DIGITAL MARKETING AGENCY

blog article

Dec 05, 2018

Trusting another company to manage your business’ marketing is a lot like babysitting: it’s hard to hand over your baby to just anyone. You want to make sure your marketing is in safe hands, encouraging healthy growth. Unfortunately, all too often, companies who outsource their marketing...

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Why International Search Marketers Should Care About Brand Measurement WHY INTERNATIONAL SEARCH MARKETERS SHOULD CARE ABOUT BRAND MEASUREMENT

blog article

Dec 05, 2018

Branded traffic is imperative to the success of international SEO and SEM campaigns. However, only a few SEOs fully understand what drives the growth or decline of branded search traffic. Here is a recap of a presentation made by Josh Braaten, CEO of Brandish Insights, who recently discussed today&r...

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Google Analytics For eCommerce: A Complete Beginner’s Guide GOOGLE ANALYTICS FOR ECOMMERCE: A COMPLETE BEGINNER’S GUIDE

blog article

Dec 04, 2018

One of the most important tools an online store entrepreneur has at their disposal is Google Analytics for eCommerce. Why? Because it points you to where your marketing strategies are working – and not working – and gives you valuable insights into your potential and current shoppers&rsq...

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Marketing Communications Channel Strategy MARKETING COMMUNICATIONS CHANNEL STRATEGY

blog article

Dec 04, 2018

Before the Internet became a popular marketing communications channel, traditional media channels, such as newspaper, magazines, radio, television, direct mail and the old favorite, the Yellow Pages were the only options. Developing a marketing communications channel strategy for your business was s...

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7 Ways Financial Firms Can Use Marketing Automation to Grow Profits 7 WAYS FINANCIAL FIRMS CAN USE MARKETING AUTOMATION TO GROW PROFITS

blog article

Dec 04, 2018

A lot of financial and investment firms dabble with marketing automation; however, few have built a full-scale program that they use across their entire customer journey. Firms are collecting a vast amount of operational and marketing analytics data long before a prospect becomes a client. Most firm...

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How to Make Your Content Profitable HOW TO MAKE YOUR CONTENT PROFITABLE

blog article

Dec 04, 2018

How do you know what their problems are? Quite simply, observe what is spoken about (or complained about) online. Watch what happens in the relevant groups you belong to on Facebook, the member forums, and other social media platforms such as LinkedIn and Twitter.

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5 Ideas for Influencer Marketing on Instagram 5 IDEAS FOR INFLUENCER MARKETING ON INSTAGRAM

blog article

Dec 04, 2018

Influencer partnerships and video are two of the most powerful strategies for growing your business on Instagram. With 33% of millennials and 40% of Gen Z social media users spend more time watching a video than anything else, the video is the best way to get your users’ attention. Adding infl...

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How to Create a Digital Marketing Budget That Works HOW TO CREATE A DIGITAL MARKETING BUDGET THAT WORKS

blog article

Dec 04, 2018

Although he doesn’t include any budget numbers, Adam Erhart explains what you should be thinking about as you deploy your upcoming digital marketing strategy, including the challenge that you should spend only 20% of the time creating content and 80% of your time promoting and distributing you...

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Which Social Media Should I Use to Get More Customers? WHICH SOCIAL MEDIA SHOULD I USE TO GET MORE CUSTOMERS?

blog article

Dec 04, 2018

Every business wants to find ways to improve their visibility in the online marketplace. Social media marketing is an effective way to stay relevant in the busy online world while putting your brand in front of new audiences. So the question is no longer about if social media is a necessary marketin...

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How to Market Your Event on Social Media HOW TO MARKET YOUR EVENT ON SOCIAL MEDIA

blog article

Dec 03, 2018

When you’re hosting an event, think of social media as free advertising. Yes, organic doesn’t get you what it used to, but it can still be a valuable tool for event marketing. But, just like with any tool, you need to know how to use it. In the B2C sphere, event marketing can be relative...

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How to Optimize Your Content: 7 Helpful Tips HOW TO OPTIMIZE YOUR CONTENT: 7 HELPFUL TIPS

blog article

Nov 30, 2018

Whether you’re writing your own website content or paying someone else to do it, you must ensure it’s up to par. The goal of any website is to appear in Google’s top 10 results on page one. If you’re on page two, you may as well be on page 50. In order to achieve high ranking...

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How to Craft an Unbelievable Real Estate Social Media Strategy HOW TO CRAFT AN UNBELIEVABLE REAL ESTATE SOCIAL MEDIA STRATEGY

blog article

Nov 30, 2018

Real estate has seen a unique shift in the industry with the advent of the internet. Now, the first step in the home buying process for nearly all prospective buyers is a quick Google search. People are flocking to Zillow, Redfin, Trulia, and your competitor’s website to do their own research ...

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6 Local SEO Predictions for 2019 and Beyond 6 LOCAL SEO PREDICTIONS FOR 2019 AND BEYOND

blog article

Nov 29, 2018

What is local SEO? It is nothing but a very effective way to promote local business within a particular location. Whether you are trying to encourage your café or gym, this mechanism of SEO can prove to be practical and useful. It would help you to promote your services and products to the lo...

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3 Mobile Marketing Tips to Boost Sales this Holiday 3 MOBILE MARKETING TIPS TO BOOST SALES THIS HOLIDAY

blog article

Nov 28, 2018

With the holidays right around the corner, it’s time for consumers to get on their shopping game and make their purchases for friends and loved ones. Research from Salesforce found that shopping on mobile has surpassed all other mediums of e-commerce, including via desktop and tablet. Consumer...

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35 Tools To Enhance Your Email Marketing Campaign 35 TOOLS TO ENHANCE YOUR EMAIL MARKETING CAMPAIGN

blog article

Nov 28, 2018

Email marketing has evolved since its early beginnings in the 1970s when a Marketing Manager at Digital Equipment Corp sent a mass email to a few hundred recipients. Its novelty generated over $13 million worth of sales and heralded the birth of email marketing. Fast forward to today, 3.7 billion pe...

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A Guide for Social Media Managers: How to Create Highly Engaging Social Media Videos A GUIDE FOR SOCIAL MEDIA MANAGERS: HOW TO CREATE HIGHLY ENGAGING SOCIAL MEDIA VIDEOS

blog article

Nov 28, 2018

It’s no secret that video content has taken off, completely transforming the way brands reach and engage with customers. Video marketing allows you to deliver messages more effectively while connecting with your audience through storytelling elements better than text and still images ever can....

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Top Collaboration Tools for Video Marketers TOP COLLABORATION TOOLS FOR VIDEO MARKETERS

blog article

Nov 28, 2018

Video marketing has become a major force within modern advertising campaigns, social communication, and brand outreach. Recent HubSpot research shows that a majority of consumers prefer videos from favored brands over other types of content, including email newsletters and blog articles.

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How to Get Started with Artificial Intelligence in Content Marketing HOW TO GET STARTED WITH ARTIFICIAL INTELLIGENCE IN CONTENT MARKETING

blog article

Nov 28, 2018

Social Business Engine is an online content hub of podcasts, Journals, blogs and videos that educates, trains and inspires business professionals to use cutting edge digital strategies to meet their objectives in today’s connected world.

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Facebook Post Best Practices That Actually Drive Clicks FACEBOOK POST BEST PRACTICES THAT ACTUALLY DRIVE CLICKS

blog article

Nov 28, 2018

Organic posts still get more community engagement than paid posts, and they show your target market that you're not exclusively looking for them to buy. You want to actually develop a relationship with them. The Facebook post best practices and examples in this article are from businesses who ha...

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SEO Trends You Want to Implement to Stay on Top in 2019 SEO TRENDS YOU WANT TO IMPLEMENT TO STAY ON TOP IN 2019

blog article

Nov 28, 2018

Search Engine Optimization (SEO) is the set of best practices that will get your website to rank higher on a Search Engine Results Page (SERP) which results in more traffic to your company. These include technical aspects of your website as well as the quality of the content your produce.

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SEO & Your E-commerce Website What You Need to Know SEO & YOUR E-COMMERCE WEBSITE WHAT YOU NEED TO KNOW

blog article

Nov 28, 2018

The same as with any business website, whether you win or lose the struggle for customers has a lot to do with search engine results. Data from Saleshub shows that almost 39% of all global e-commerce traffic stems from SEO in some way (35% organic search, 4% paid search). However, putting together S...

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13 Essential Reasons to Invest in Content Marketing 13 ESSENTIAL REASONS TO INVEST IN CONTENT MARKETING

blog article

Nov 26, 2018

Content marketing focuses on driving sales by giving your customers what they’re looking for while they’re actively searching for it. Today, we’re going to talk about the top 13 benefits of content marketing to help you understand how valuable this marketing strategy can be for you...

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Updating Outdated Blog Content without Harming SEO UPDATING OUTDATED BLOG CONTENT WITHOUT HARMING SEO

blog article

Nov 23, 2018

With all the hard work that goes into creating excellent blog content, it’s important to make sure your posts are relevant for as long as possible. Creating evergreen content is one way to make sure your content stays relevant, but sometimes it’s helpful for SEO to have a post that highl...

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4 Tips to Boost Email Subscribers in 2019 4 TIPS TO BOOST EMAIL SUBSCRIBERS IN 2019

blog article

Nov 21, 2018

As 2018 comes to an end, we are all taking some time to reflect on our business decisions this year. During this time, we will celebrate our failures, and work to improve where we are lacking.When it comes down to it, there is one big problem that plagues business owners and marketers. They have tro...

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3 Outdated Influencer Marketing Practices to Leave in 2018 3 OUTDATED INFLUENCER MARKETING PRACTICES TO LEAVE IN 2018

blog article

Nov 21, 2018

In the second quarter of 2018, global advertising spend on Instagram was up 177% year on year, according to research from Merkle. Marketers are shifting more of their budget than ever before into social media, and subsequent investment in influencer marketing also continues to rise.Influencer market...

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The Top 5 Tools Ecommerce Merchants Need in 2019 THE TOP 5 TOOLS ECOMMERCE MERCHANTS NEED IN 2019

blog article

Nov 21, 2018

Ecommerce sales in 2018 have, so far, exceeded $500 billion in the U.S. alone.With the increasing use of smartphones and online payment methods, there’s no doubt that ecommerce merchants are experiencing growth.Ecommerce merchants in a small study conducted by eCommerceFuelexperienced an annua...

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How SEO & PPC Keyword Research Can Work Together HOW SEO & PPC KEYWORD RESEARCH CAN WORK TOGETHER

blog article

Nov 21, 2018

A well-orchestrated PPC campaign can benefit a good SEO campaign, as Sergey Grybniak explores in How to Combine SEO & PPC for More Powerful Results.I love it when a potential client comes along who already has an active PPC campaign. We can learn a lot from analyzing each other’s data, coh...

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How You Can Make Your Events Awesome By Taking Advantage of Social Media HOW YOU CAN MAKE YOUR EVENTS AWESOME BY TAKING ADVANTAGE OF SOCIAL MEDIA

blog article

Nov 21, 2018

No matter what you plan to organize, know that you should never underestimate the power of social media. Facebook is without a doubt the most popular social network and it is followed by Twitter and Instagram. Considering this fact, it is no surprise that more and more event organizers plan to incre...

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Global E-Commerce Can Take Your Business to the Next Level GLOBAL E-COMMERCE CAN TAKE YOUR BUSINESS TO THE NEXT LEVEL

blog article

Nov 21, 2018

If you have a business that’s selling anything online, you’re involved in e-commerce. Companies that don’t sell online are being left behind and finding that they’re struggling to keep up. Naturally, there are some things that a person just can’t do online, like perform...

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Amp Up Your Video Marketing This Holiday Season AMP UP YOUR VIDEO MARKETING THIS HOLIDAY SEASON

blog article

Nov 21, 2018

It’s almost the most wonderful time of the year! And this holiday season, video marketing is all the rage. In fact, according to a new report from Slidely, over three-fourths of business owners and marketers are incorporating video into their 2018 holiday marketing strategy.

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4 Costly Content Marketing Mistakes 4 COSTLY CONTENT MARKETING MISTAKES

blog article

Nov 20, 2018

Regardless whether you’re thinking about a small local business or a multi-national corporation, you’d be hard-pressed to find a successful company that doesn’t use content as part of its marketing strategy.  And there’s a good reason for that.Without content, it would b...

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Why You Should Starting Sending Your Black Friday Emails Now WHY YOU SHOULD STARTING SENDING YOUR BLACK FRIDAY EMAILS NOW

blog article

Nov 20, 2018

Black Friday is when the insanity begins, but rather than wait for the day to arrive, you should start sending emails now. Once your customers know to expect your email on the busy day, use the next email to present a unique offer, and then make sure the best deals go to your best customers.

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How to Maximize Your Inbound Strategy Through Amazing Content HOW TO MAXIMIZE YOUR INBOUND STRATEGY THROUGH AMAZING CONTENT

blog article

Nov 20, 2018

What are you doing to attract customers? How are you building credibility and trust in your brand and business? The content you create, whether through your blogs, social media, newsletters, and more, is how you attract customers. It is the key to maximizing your inbound strategy and turning strange...

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8 Social Media Tricks to Use in 2019 8 SOCIAL MEDIA TRICKS TO USE IN 2019

blog article

Nov 20, 2018

It won’t be long until 2018 comes to a close. Soon it will be time to reflect upon the year that has passed, in order to make notes, plans, and goals for the next.This certainly goes for social media marketing as well. A lot has been learned over the last several months. Many brands are alread...

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3 Digital Marketing Trends to Look Out For in 2019 3 DIGITAL MARKETING TRENDS TO LOOK OUT FOR IN 2019

blog article

Nov 20, 2018

In the blink of an eye, another year has all but passed. 2019 is fast approaching, and as always, the hard work of marketers and entrepreneurs never stops. As the digital age keeps churning, it’s crucial that you make sure you are using the most effective marketing techniques to grow your busi...

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19 Tips to Help Leverage Organic and Paid Social Media Throughout the Customer Journey 19 TIPS TO HELP LEVERAGE ORGANIC AND PAID SOCIAL MEDIA THROUGHOUT THE CUSTOMER JOURNEY

blog article

Nov 20, 2018

You know you need to be leveraging social media as part of your eCommerce marketing plan, but with organic social media reach for businesses dipping to depressing lows, it may feel like your time spent on social is time spent screaming into the void with little to no return.

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6 Social Media Marketing Automation Tools 6 SOCIAL MEDIA MARKETING AUTOMATION TOOLS

blog article

Nov 20, 2018

As your online presence expands, you may find it difficult to maintain your social media responsibilities. And while you should continue to regularly post original content, there are occasions when it's acceptable to set your marketing efforts on automation mode. In fact, it's arguable that ...

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New Research to Help You Create the Best Digital Marketing Strategy in 2019 NEW RESEARCH TO HELP YOU CREATE THE BEST DIGITAL MARKETING STRATEGY IN 2019

blog article

Nov 20, 2018

Are you in the process of developing your 2019 marketing plans? Developing a plan sounds simple but with a myriad of marketing options available to you, what does an effective digital marketing strategy look like in 2019?  To find out, Ascend2 conducted a research study and published the result...

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Don DON'T LET YOUR SEO AGENCY HOLD YOUR DATA HOSTAGE

blog article

Nov 19, 2018

Their previous digital marketing efforts were led by a large, multi-national corporation that formerly specialized in Yellow Page advertising.As we went about our onboarding checklist, we ran into a snag.The small business had never had direct access to their Google Analyticsaccount.They had used th...

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8 Digital Marketing Tips for Local Businesses to Rock Cyber Monday 8 DIGITAL MARKETING TIPS FOR LOCAL BUSINESSES TO ROCK CYBER MONDAY

blog article

Nov 19, 2018

Retailers in the US have two major holiday shopping dates that they deemed to be most lucrative – Black Friday on the day after Thanksgiving and Cyber Monday on the first Monday following the Thanksgiving holiday. As major retailers clamor to extend their discounted deals during the Thanksgivi...

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How To Create a Content Offer To Drive Lead Generation HOW TO CREATE A CONTENT OFFER TO DRIVE LEAD GENERATION

blog article

Nov 19, 2018

Building inbound marketing on your otherwise static website isn’t hard to do. You start off with creating a content offer that lives behind a form and go from there, adding blogging and email marketing to the mix, and maybe even working in a bit of social media.

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Increase Your ROI From Facebook With These 4 Tools INCREASE YOUR ROI FROM FACEBOOK WITH THESE 4 TOOLS

blog article

Nov 19, 2018

Social media advertising has become the new normal for campaign management. Facebook ads can help increase your reach and drive customers to your products and services. Would you like to take improve your business sales online? Check out these top ad tools, and let me know how these work for you!

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How To Start, Manage and Grow Your Social Network Without a Huge Time Commitment HOW TO START, MANAGE AND GROW YOUR SOCIAL NETWORK WITHOUT A HUGE TIME COMMITMENT

blog article

Nov 18, 2018

Owning or managing all marketing for a small business is hard! Without a large staff (or, let’s be honest, any staff) you probably find yourself pulling long days and fulfilling a variety of roles from janitor to CEO and everything in between.If you’re starting from scratch, posting on s...

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4 Top Marketing Tools For a New Blog 4 TOP MARKETING TOOLS FOR A NEW BLOG

blog article

Nov 16, 2018

Online publishing and can be a challenge if you don’t know which tools to use. By tapping into helpful resources you can become successful with your blogging whether this be for profit or a part of your business. There are several ways to make your content marketing a lot easier. Do you want t...

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The 8 Content Marketing Trends Software Marketers Need To Know For 2019 THE 8 CONTENT MARKETING TRENDS SOFTWARE MARKETERS NEED TO KNOW FOR 2019

blog article

Nov 16, 2018

For a long time, the customer journey has been frustrating. As customers seek access to more kinds of information, brand marketers can no longer rely on mass media advertising campaigns to deliver brand awareness and service utility. We at VHT want to offer customers a better journey, but to do that...

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Do You Respond to Every Request on LinkedIn? DO YOU RESPOND TO EVERY REQUEST ON LINKEDIN?

blog article

Nov 16, 2018

It’s a great question and one I’ve struggled with as long as I’ve been a solo nine years and counting now. Apparently, I’m not alone as Armano was lamenting the same thing. His strategy: He can’t respond to every inquiry so he chooses to prioritize those he’s met ...

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9 Ways to Deal with Unresponsive SEO Clients 9 WAYS TO DEAL WITH UNRESPONSIVE SEO CLIENTS

blog article

Nov 15, 2018

You’ve sent your third email in as many weeks to a client, but they haven’t responded.You can’t move forward with your project until they send over some important information  and in the meantime, you’re ready to tear your hair out.Sound familiar?Unresponsive SEO clients...

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Building the Best B2B Marketing Technology Stack BUILDING THE BEST B2B MARKETING TECHNOLOGY STACK

blog article

Nov 15, 2018

According to the State of Marketing Technology 2018 report, 69% of respondents believe “the perfect marketing stack does not exist yet.” And if you’re waiting for it to happen, don’t hold your breath. The perfect stack will never exist. There is no one-size-fits-all when it c...

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How to Use Analytics to Slash Your Marketing Budget HOW TO USE ANALYTICS TO SLASH YOUR MARKETING BUDGET

blog article

Nov 15, 2018

For starters, there’s the age-old chicken and egg problem: We need growth to earn money but need money to fund growth. Then there’s choosing between dozens of distribution channels and hundreds of metrics. Experts say marketing spend should be roughly 10 to 12-percent of total revenue, b...

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Why Social Media and Word of Mouth Are Not the Same Thing WHY SOCIAL MEDIA AND WORD OF MOUTH ARE NOT THE SAME THING

blog article

Nov 14, 2018

In our social media-dominated world, most people have the impression that word of mouth has transitioned from in-person conversations to retweets and direct messages. They believe that social media IS word of mouth. Not true. Social media garners plenty of attention and marketing budgets. But offlin...

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3 Social Media Strategies You Can Use to Boost Your SEO 3 SOCIAL MEDIA STRATEGIES YOU CAN USE TO BOOST YOUR SEO

blog article

Nov 14, 2018

One of the most common realities we see in the enterprise-size companies we work with is the almost total separation of organic SEO and social media within marketing departments. This is tragic because social media marketing should be one of the most valued allies of SEO. Below are three ways social...

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How to Come Up with the Big Idea for Your Content Marketing Strategy HOW TO COME UP WITH THE BIG IDEA FOR YOUR CONTENT MARKETING STRATEGY

blog article

Nov 13, 2018

Every great product or brand starts with an idea. But how does an idea grow into a big idea that stops your audience in their tracks?  It’s easy to fall into the trap of producing content without a clear idea behind your content strategy. If your organic traffic isn’t growing month ...

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Stop Losing Money With Facebook Ads STOP LOSING MONEY WITH FACEBOOK ADS

blog article

Nov 13, 2018

Anyone can pay to advertise their products and services on Facebook. They want to gain more click-throughs, views, and product sales. Without doing much research, they set it up, choose whatever settings sound best, and then sit back waiting for organic leads to roll in.

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3 Wonderful Dos and Don’ts to Unlock Your Social Video Marketing Potential 3 WONDERFUL DOS AND DON’TS TO UNLOCK YOUR SOCIAL VIDEO MARKETING POTENTIAL

blog article

Nov 13, 2018

That’s not to be confused with getting used to things. Something can be new and yet feel familiar. Familiarity speaks to a sense of close acquaintances and relaxed friendliness between two parties. It implies a close relationship, and that’s precisely the feeling most social networks (an...

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5 Reasons Why Your Facebook Ads Aren 5 REASONS WHY YOUR FACEBOOK ADS AREN'T CONVERTING

blog article

Nov 13, 2018

Facebook advertising is one of the best tools available for audience research and promoting your brand.But even experienced digital marketers can run into issues with their Facebook advertising campaigns; namely turning targeted traffic into conversions.At my digital marketing firm, we recently ran ...

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How MSPs Can Overcome the Content Marketing Struggle HOW MSPS CAN OVERCOME THE CONTENT MARKETING STRUGGLE

blog article

Nov 13, 2018

If you’re an IT firm, go ahead and search your five biggest competitors. I’ve got a twenty dollar bill that says at least three of them are doing content marketing. There’s a flip side to that, though. Because of content marketing’s increasing ubiquity, it’s also a real...

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An Introduction to Lead Generation AN INTRODUCTION TO LEAD GENERATION

blog article

Nov 13, 2018

Lead generation involves the process of attracting strangers and converting them into someone who has an interest in your product or service. If you pay close attention to your marketing and lead generation efforts, then you will gain precious into these prospects as well as information about them &...

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5 SEO trends that will matter most in 2019 5 SEO TRENDS THAT WILL MATTER MOST IN 2019

blog article

Nov 13, 2018

This year, Google’s shaken the world with its mobile- and speed-related efforts. As a result, most of next year’s SEO efforts are expected in this direction. However, some “non-Google” game-changers will also influence how we build our SEO campaigns. Let’s explore these...

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Social Media in Foreign Language SOCIAL MEDIA IN FOREIGN LANGUAGE

blog article

Nov 12, 2018

Social media, with around 2.46 billion users around the globe in 2017, is a powerful tool to build your brand and promote your products in the foreign country. Like content marketing in foreign languages, your social media marketing in the new country will have many hurdles because of cultural, soci...

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How to Use Social Media to Sell a Product Without Turning People Off HOW TO USE SOCIAL MEDIA TO SELL A PRODUCT WITHOUT TURNING PEOPLE OFF

blog article

Nov 12, 2018

You have a product you’re passionate about.You’re gearing up to launch that baby into the world.What’s a low-cost, high-impact way to do it?How do you make waves and get people interested, especially the fans that already follow you on social media?

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The Facebook Ads Learning Phase – What You Need To Know THE FACEBOOK ADS LEARNING PHASE – WHAT YOU NEED TO KNOW

blog article

Nov 12, 2018

The learning phase is Facebook’s way of trying to work out how to generate the best results possible from your campaign. They serve your ad to different people within your target audience to work out who is most likely to take your desired action. So let’s say for example, you’ve c...

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9 Examples of Inbound Marketing that Brings Customers to You 9 EXAMPLES OF INBOUND MARKETING THAT BRINGS CUSTOMERS TO YOU

blog article

Nov 12, 2018

Inbound marketing is a marketing strategy by which you drive prospects to your website rather than outwardly advertising your products or services.The idea is that bringing potential customers to your website will familiarize them with your brand and offerings. Ideally, you’ll make a good impr...

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An Insider’s Guide to Promoting Banned Products on Social Media AN INSIDER’S GUIDE TO PROMOTING BANNED PRODUCTS ON SOCIAL MEDIA

blog article

Nov 09, 2018

Despite the constantly changing social media algorithms affecting your organic reach, social media remains as one of the top digital platforms to promote your brand.But if you represent one of those banned verticals, building a presence on the social web can be challenging.

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5 Must-Use Facebook Ad Strategies for the Education Sector 5 MUST-USE FACEBOOK AD STRATEGIES FOR THE EDUCATION SECTOR

blog article

Nov 08, 2018

Wondering how you could generate more interest in your educational organization on the social network?Luckily, there are a ton of Facebook ad strategies that could help you increase conversion rates. And in this post, I’m going to show you five of my favorite one that we use to help clients in...

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14 Ways to Avoid Creating Safe & Boring Content 14 WAYS TO AVOID CREATING SAFE & BORING CONTENT

blog article

Nov 07, 2018

There are fundamentals that have to be addressed, such as taking the time to identify and define your personas, but it is also just as imperative to know what type of content will grab their attention.

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How to Combine SEO & PPC for More Powerful Results HOW TO COMBINE SEO & PPC FOR MORE POWERFUL RESULTS

blog article

Nov 07, 2018

SEO and PPC may be separate marketing channels with unique roles and purposes, but they both play for the same team.Ultimately, the goal of both SEO and PPC is to attract people to your website.Faced with financial limitations, marketers are often driven by thoughts of final results.

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5 Email Marketing Tactics to Increase Sales by 90% This Black Friday 5 EMAIL MARKETING TACTICS TO INCREASE SALES BY 90% THIS BLACK FRIDAY

blog article

Nov 06, 2018

Email is one of the biggest drivers of sales around Black Friday. Do you have your strategy in place? This article will focus on five major email marketing tactics, specifically for Black Friday. The tactics in this post have increased purchase-rates by 90%, on average, so pay attention.

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5 Commonly-Made Ecommerce Content Marketing Mistakes That Lose You Customers 5 COMMONLY-MADE ECOMMERCE CONTENT MARKETING MISTAKES THAT LOSE YOU CUSTOMERS

blog article

Nov 04, 2018

Content marketing is becoming increasingly popular among businesses both big and small. It's no wonder – content is king, after all. For a long time, e-commerce stores stayed away from content marketing, believing that it would be harder for them to do it or that it wouldn't make sense...

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10 Tactics to Grow Your Ecommerce Customer Base 10 TACTICS TO GROW YOUR ECOMMERCE CUSTOMER BASE

blog article

Nov 02, 2018

The problem with these terms is they make growth seem like it’s a simple 1-2-3 process or the result of some sort of underhanded campaign. The truth is far different. Growth comes from hard work and smart strategies. But that’s not to say you have to fumble your way around in the dark.

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15 Tips to Spam-Proof Your Email Marketing Campaigns 15 TIPS TO SPAM-PROOF YOUR EMAIL MARKETING CAMPAIGNS

blog article

Nov 02, 2018

Email is essential to any inbound marketing strategy. It’s reported that 59% of B2B marketers say email is their most effective channel in terms of revenue generation. Email is also one of the best ways to communicate with potential customers and gain exposure for your business. However, you c...

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5 Tips to Increase your Facebook Marketing ROI 5 TIPS TO INCREASE YOUR FACEBOOK MARKETING ROI

blog article

Nov 02, 2018

There’s no doubt that Facebook is a great platform for marketing your business. In fact, more than 5 million businesses are advertising on Facebook. But you can’t just jump into Facebook advertising without a plan and you don’t want to throw a bunch of money into paid ads that don&...

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How to Make Your Content Work for Lead Gen HOW TO MAKE YOUR CONTENT WORK FOR LEAD GEN

blog article

Nov 01, 2018

In this industry, it’s easy to get caught up in the hype of content generation, volume marketing, and business promotion. And, yes, these are all important facets of today’s online business community, but a crucial feature of the digital marketing process that can occasionally get lost i...

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Here’s How to Improve Google Search HERE’S HOW TO IMPROVE GOOGLE SEARCH

blog article

Nov 01, 2018

Google’s Danny Sullivan asked the SEO community for feedback on how Google could improve.The community responded with bright suggestions that made sense for Google and web publishers.While there were a few tweets with predictable complaints, the response was overwhelmingly constructive.

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Just Getting Started with Influencer Marketing? 6 Things You Should Know JUST GETTING STARTED WITH INFLUENCER MARKETING? 6 THINGS YOU SHOULD KNOW

blog article

Nov 01, 2018

According to the World Federation of Advertisers, 65% of multinational brands will increasetheir influencer marketing spending in the next 12 months. Mediakix reports that influencer ad spending alone will increase from $5 billion to $10 billion in the next 5 years.Clearly, more companies are moving...

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A Beginner A BEGINNER'S GUIDE TO CONTENT CURATION FOR SEO

blog article

Nov 01, 2018

Content curation is the process of finding and compiling existing content on topics that are relevant to your audience and industry or niche.Put simply: you turn content that has already created by you or others into your own new piece of content.To add to that, content curation is only really meani...

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Paid Search: Getting Started with Google Smart Campaigns PAID SEARCH: GETTING STARTED WITH GOOGLE SMART CAMPAIGNS

blog article

Nov 01, 2018

AdWords has officially been rebranded to Google Ads, but that’s not the only big change that was made to the platform. Google also has also launched Smart campaigns, an easy and automated way for small businesses to rank higher through paid search campaigns. Here’s what you need to know ...

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The Essential Guide to Getting Started with Influencer Marketing THE ESSENTIAL GUIDE TO GETTING STARTED WITH INFLUENCER MARKETING

blog article

Nov 01, 2018

Just a decade or two ago, you could not watch even ten minutes of a TV show without being interrupted by an ad. Then services such as DVR, on-demand streaming and adblockers came to life, enabling you to have an ad-free experience when consuming content. With the right tools, ads disappeared.

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8 Technical SEO Mistakes You’re Probably Making and How to Fix Them 8 TECHNICAL SEO MISTAKES YOU’RE PROBABLY MAKING AND HOW TO FIX THEM

blog article

Nov 01, 2018

As you’re about to learn, technical SEO is crucial if you want to rank for your most important keywords. Without good technical SEO, you could end up with the visibility of a short kid standing in the back row of a team picture. But don’t worry. There’s good news: once you start di...

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Why Digital Marketing Strategy Should be Driven by Data? WHY DIGITAL MARKETING STRATEGY SHOULD BE DRIVEN BY DATA?

blog article

Oct 31, 2018

One of the prime aspects of data-driven Digital Marketing is that the strategies are built on insights derived by acquiring big data, data analysis or consumer interactions and arrangements to perform future events. The in-depth understanding of the data aids in the creation of smart and efficient D...

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What Social Media Trends Do You See in 2019? WHAT SOCIAL MEDIA TRENDS DO YOU SEE IN 2019?

blog article

Oct 31, 2018

Most of these trend posts, mind you, will be complete and utter garbage. In fact, many of them are literally cut-and-pasted from last year’s trend posts. So, each year, I attempt to provide a little more meat to the trend discussion by sharing my own, pragmatic predictions based on real number...

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5 Essential Sales & Marketing KPIs and Dashboards 5 ESSENTIAL SALES & MARKETING KPIS AND DASHBOARDS

blog article

Oct 30, 2018

It is critical to have an automatic way to track your cost-per-lead on all campaigns because it tells you which are the most cost-efficient and deliver the highest ROI. And given all the campaigns you probably have going on at once, you don’t have time to track the cost and performance of each...

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Let’s Be Sensible about Social Media Marketing LET’S BE SENSIBLE ABOUT SOCIAL MEDIA MARKETING

blog article

Oct 30, 2018

Some still thumb their nose at social media, but, social media marketing is not a waste of time just as much as it isn’t the solution to all your marketing woes. Social media is just another channel where you can connect with your audience. How you connect is up to you.

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11 Things Health Leaders Need To Know About Social Media & Marketing 11 THINGS HEALTH LEADERS NEED TO KNOW ABOUT SOCIAL MEDIA & MARKETING

blog article

Oct 30, 2018

Of the more than 7 billion people on Earth, the number of mobile phone users is approaching 5 billion devices, while toothbrush ownership is closer to 4 billion. Indicating that both marketing of technology and public health have great disparities, but also that leadership in health care are not exe...

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How to Use Social Listening to Improve Your Marketing HOW TO USE SOCIAL LISTENING TO IMPROVE YOUR MARKETING

blog article

Oct 30, 2018

Effective digital marketing is hard work. There simply is too much content and competition fighting for your audience’s attention. So, how do you stand out?  It all starts with research. If you want to stand out, you need to understand your audience, the people they follow, the content th...

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6 Powerful Emotions and How to Use Them in Your Content Marketing 6 POWERFUL EMOTIONS AND HOW TO USE THEM IN YOUR CONTENT MARKETING

blog article

Oct 29, 2018

And emotions do not just influence what we share – they also influence what we buy and how we make a buying decision. Contrary to what many of us may believe, buying decisions are 80% emotional and only 20% based on logic.

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5 Ways Ecommerce Brands Should Approach Content Marketing 5 WAYS ECOMMERCE BRANDS SHOULD APPROACH CONTENT MARKETING

blog article

Oct 29, 2018

Ecommerce is the present and the future.Perhaps the clearest reminder of this happened recently when Sears filed for bankruptcy.As more brick-and-mortar conglomerates bite the dust and online sales continue to climb, the ability of a smaller ecommerce brand to stand above the crowd will determine it...

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What Is Inbound Marketing & Why It Matters For B2C? WHAT IS INBOUND MARKETING & WHY IT MATTERS FOR B2C?

blog article

Oct 29, 2018

What if I told you that there was a method to attract customers ready to purchase your services or products, and at a lower cost than your traditional marketing techniques? Sounds too good to be true, right? It’s a methodology that brings prospective customers directly to you, rather than you ...

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How Do I Pick the Right Marketing Agency for My Business? HOW DO I PICK THE RIGHT MARKETING AGENCY FOR MY BUSINESS?

blog article

Oct 28, 2018

With the consistent popularity and consumption of online content, entrepreneurs cannot deny that digital marketing plays a huge role in the growth of a company.There are roughly two billion social network users in the world that you can connect with online. Social media, as we all know, is one of th...

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4 automotive digital marketing rules to reach your target easily 4 AUTOMOTIVE DIGITAL MARKETING RULES TO REACH YOUR TARGET EASILY

blog article

Oct 27, 2018

Are you generating enough leads and customers as an auto dealer? Could it be that you are not reaching your target audience easily? If your answers to the questions are yes, then it is not peculiar to you alone.

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Opposites Attract: How to Align Sales and Marketing OPPOSITES ATTRACT: HOW TO ALIGN SALES AND MARKETING

blog article

Oct 26, 2018

Marketers and salespeople are rarely on the same page. Why? Is it due to occupational discrimination or other factors? Let’s dive deep into the subject matter to see what hinders a happy marriage between sales and marketing teams, and how to create a synergy between them.

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5 Things to Know Before Outsourcing Your Lead Generation 5 THINGS TO KNOW BEFORE OUTSOURCING YOUR LEAD GENERATION

blog article

Oct 25, 2018

Despite incurring losses two years ago, the outsourcing industry is currently on the uptick and this is due to several developments within and outside the country. For a fact, the cost of doing business in the United States is steadily increasing, which has resulted in companies much of their operat...

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Content Writing Tips to Improve Your WordPress Blog CONTENT WRITING TIPS TO IMPROVE YOUR WORDPRESS BLOG

blog article

Oct 25, 2018

Content marketing is one of the most discussed topics among marketers and for a good reason. People have noticed that blog content is more than just a bunch of words on the screen. High-quality content is a combination of talented writing and psychology and those who are able to produce such content...

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5 Things We Learnt by Becoming Instagram Influencers 5 THINGS WE LEARNT BY BECOMING INSTAGRAM INFLUENCERS

blog article

Oct 24, 2018

Over the past couple of years, three things have become clear; media fragmentation is a problem, ad blockers are good for (almost) nothing and pretty much nobody consumes traditional media anymore. Influencer Marketing exploded into the world as an answer to our problems. It started to allow markete...

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Native Advertising vs. Content Marketing: What’s the Difference? NATIVE ADVERTISING VS. CONTENT MARKETING: WHAT’S THE DIFFERENCE?

blog article

Oct 24, 2018

For one, many people mistake it for content marketing. But as a seasoned marketer, it’s important that you don’t make that mistake. That’s why today, I’m going to explain both terms and show you the ideal scenarios to use native advertising and content marketing respectively....

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How to Use Email Marketing Metrics to Build Your Strategy HOW TO USE EMAIL MARKETING METRICS TO BUILD YOUR STRATEGY

blog article

Oct 24, 2018

A good email strategy is the perfect blend of effective subject lines, engaging content and images, no over-selling or spamming customers, and making sure you build around what works for you.There are a multitude of email metrics you should track; these will help you optimize your emails effectively...

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The B2B Lead Gen Stumbling Blocks and How to Overcome Them THE B2B LEAD GEN STUMBLING BLOCKS AND HOW TO OVERCOME THEM

blog article

Oct 24, 2018

When it comes to generating revenue for an organization, marketers and salespeople alike understand how difficult it can be to find the right leads that convert. In fact, B2B organizations consistently list quality leads as their top challenge. Even still, lead generation efforts are the foundation ...

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Breathe New Life into Your Content Marketing Strategy BREATHE NEW LIFE INTO YOUR CONTENT MARKETING STRATEGY

blog article

Oct 24, 2018

These days, most companies understand the value in content marketing. Just because you’re doing content marketing, though, that doesn’t mean you’re deriving the maximum value from it.

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3 Tips To Improve Your Content Marketing For Three Main Stages of The Buyer’s Journey 3 TIPS TO IMPROVE YOUR CONTENT MARKETING FOR THREE MAIN STAGES OF THE BUYER’S JOURNEY

blog article

Oct 23, 2018

The modern customers no longer wait to be served with the best solution to their problem. They proactively look for the information they need to make a purchase decision. Your job, as a brand, is to meet them halfway and provide them with all the tidbits they need to make that final call.

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3 Little Things Which Make Your Social Media Look Unprofessional 3 LITTLE THINGS WHICH MAKE YOUR SOCIAL MEDIA LOOK UNPROFESSIONAL

blog article

Oct 23, 2018

Is unprofessional the right word here? Partly, yes. But it’s more than that there are a few little tells which undermine the credibility of your social media streams from a user’s point of view, particularly the more savvy users who have an innate understanding of how organisations tend ...

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5 Ways to Up Your Digital Marketing Game in 2019 5 WAYS TO UP YOUR DIGITAL MARKETING GAME IN 2019

blog article

Oct 22, 2018

There are only a few months to go before we hit 2019  the perfect time to plan a fresh digital marketing strategy and capitalize on upcoming trends. After all, in a field as dynamic as this, staying ahead makes all the difference in terms of brand visibility and recall.

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The Psychology of Generating Leads On Facebook THE PSYCHOLOGY OF GENERATING LEADS ON FACEBOOK

blog article

Oct 22, 2018

Facebook has been an invaluable resource for generating leads. There are several different business models for generating leads on Facebook, and while I’m not going to get into these too much, it’s still good to give a brief review. Facebook has its ad format for lead generation, althoug...

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3 Online Markets You Can’t Afford to Overlook 3 ONLINE MARKETS YOU CAN’T AFFORD TO OVERLOOK

blog article

Oct 22, 2018

It’s well documented that Amazon and eBay are the global online leaders (the ‘big two’) when it comes down to online market share as business platforms for online sellers.What is less known is that there are second tier marketplaces which can offer brand differentiation, exposure t...

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How to Use Facebook Ads to Get Business Leads HOW TO USE FACEBOOK ADS TO GET BUSINESS LEADS

blog article

Oct 22, 2018

Promoting lead generation with Facebook Ads is all about giving your prospective customers a conversion possibility which is higher in the sales funnel than an outright purchase. This keeps your conversion rates high, costs low, and relies more on your team's ability to convert leads than on Fac...

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8 Winning Strategies to Succeed with Social Media Advertising 8 WINNING STRATEGIES TO SUCCEED WITH SOCIAL MEDIA ADVERTISING

blog article

Oct 21, 2018

Social media advertising offers advertisers an audience bigger than anyone could imagine a generation ago. Facebook and Instagram's more than 2 billion users represent the largest collection of prospective customers in the world. So not using the platforms to show off your business is a serious ...

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Why Digital Marketing Is an Essential Investment WHY DIGITAL MARKETING IS AN ESSENTIAL INVESTMENT

blog article

Oct 21, 2018

Why should businesses increase their investment in digital marketing? The answer is not unlike the reply the notorious Willie Sutton allegedly gave when asked why he robbed banks: That’s where the money is.Similarly, businesses increasingly understand that the digital world is the most effecti...

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6 Brands Nailing Twitter Marketing Today 6 BRANDS NAILING TWITTER MARKETING TODAY

blog article

Oct 18, 2018

Twitter may not be the flashiest or trendiest social network the past few years. While that should be a good thing, it also means we don’t need to talk about it as much. Because of that, it can easily be overlooked or forgotten about as the powerful marketing tool that it is.

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Paid Search for B2B: Five Costly Mistakes to Avoid PAID SEARCH FOR B2B: FIVE COSTLY MISTAKES TO AVOID

blog article

Oct 17, 2018

Paid search or pay-per-click  advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to unknowingly make costly mistakes if they don’t set up and manage paid search campaigns with ...

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5 Ways to Engage Subject Matter Experts in Content Marketing 5 WAYS TO ENGAGE SUBJECT MATTER EXPERTS IN CONTENT MARKETING

blog article

Oct 17, 2018

The input of subject matter experts SMEs is essential to create content that buyers trust. In fact, 78% of respondents to the Demand Gen Report 2018 Content Preferences Survey said they place a higher emphasis on the trustworthiness of content sources than they used to.

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What Digital Marketers Can Learn From Their Analytics Data WHAT DIGITAL MARKETERS CAN LEARN FROM THEIR ANALYTICS DATA

blog article

Oct 17, 2018

If you’re not measuring it, it doesn’t matter. And you’re doing any sort of digital marketing, including content marketing, you’d better be measuring how well that marketing is working.Your analytics data can, of course, tell you a great deal about the health of your digital ...

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How To Make Content Curation Work For An SEO Strategy HOW TO MAKE CONTENT CURATION WORK FOR AN SEO STRATEGY

blog article

Oct 17, 2018

Content curation and Fresh content curation is the process of sorting large amounts of content and presenting it in a meaningful and organized way around a specific theme. The work involves discovering, gathering, performing, and publishing information.

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Why Are B2B Marketers Struggling to Engage Targeted Prospects? WHY ARE B2B MARKETERS STRUGGLING TO ENGAGE TARGETED PROSPECTS?

blog article

Oct 17, 2018

B2B Marketers out there are also to blame because they’re not producing the right kind of content for their sales teams. B2B Marketers are all trying to win the Google war and producing content designed to engage a Google spider but not a legitimate self-educating buyer looking for quality inf...

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The Evolution of Inbound Marketing THE EVOLUTION OF INBOUND MARKETING

blog article

Oct 17, 2018

Inbound marketing is more than a buzzword. It’s a way of life for marketers, and it’s undoubtedly the most effective form of marketing used today. The question is, where did inbound marketing come from? And how did it evolve into the marketing powerhouse it is now?

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4 Ways Dynamic Content Can Increase Ecommerce Conversions 4 WAYS DYNAMIC CONTENT CAN INCREASE ECOMMERCE CONVERSIONS

blog article

Oct 16, 2018

You have invested a lot of time and money into developing an ecommerce store. And now you expect to generate high sales. But sadly, you cannot generate sales and increase ecommerce conversions just by having an ecommerce store. You have to make an effort to motivate your target customers to visit yo...

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4 Simple Tactics to Improve Your Social Media Efforts 4 SIMPLE TACTICS TO IMPROVE YOUR SOCIAL MEDIA EFFORTS

blog article

Oct 16, 2018

Social Media has evolved from Social Networking, a way to keep in touch with friends and family, to a powerful marketing and advertising tool. If companies aren’t putting some effort into their Social Media platforms, they just aren’t staying competitive in their industry.

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3 Facebook Marketing Strategies to Grow Your Brand 3 FACEBOOK MARKETING STRATEGIES TO GROW YOUR BRAND

blog article

Oct 16, 2018

With 2.2 billion monthly active users, Facebook continues to be the most popular social media channel. But aside from just helping people connect with friends and family, the platform has also proven to be a boon for marketers across multiple industries. In fact, 96% of businesses are actively using...

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3 Social Media Marketing Tactics Which Need to be Retired 3 SOCIAL MEDIA MARKETING TACTICS WHICH NEED TO BE RETIRED

blog article

Oct 16, 2018

Social media is constantly evolving, so the life expectancy of any given social marketing strategy can be perilously short. Unfortunately, some tactics don’t seem to die when they should - instead, they stumble along like some sort of marketing zombie, totally unaware that they should be layin...

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Why You Should Diversify Your Marketing Channels WHY YOU SHOULD DIVERSIFY YOUR MARKETING CHANNELS

blog article

Oct 16, 2018

Summer 2018 was wild in the digital marketing community. Anyone dealing in the online sales and marketing space has felt the effects of the European Union's General Data Protection Regulation GDPR, the Facebook-Cambridge Analytica data scandal and Google’s constant disruptive algorithm cha...

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7 Digital Marketing Strategies and How to Plan Your Own Campaign 7 DIGITAL MARKETING STRATEGIES AND HOW TO PLAN YOUR OWN CAMPAIGN

blog article

Oct 16, 2018

When you're growing a business, it seems like this ever-evolving landscape can quickly become overwhelming. There's already enough to do -- how are you also supposed to create, fine-tune, and maintain an agile digital marketing strategy?

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Content Marketing Trends to Watch in 2019 CONTENT MARKETING TRENDS TO WATCH IN 2019

blog article

Oct 15, 2018

Content marketing is an essential part of any digital marketing strategy. It’s what your users care about — it not only helps solve their problems but also guides them to conversion. As the Internet evolves, one thing stays constant: the need for content. You need it, and it needs to be ...

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Do you still need a PPC tool with the new Google Ads? DO YOU STILL NEED A PPC TOOL WITH THE NEW GOOGLE ADS?

blog article

Oct 15, 2018

On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces  easy enough for a novice PPC manager to create and launch pretty go...

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8 Ways to Make the Most of Your Digital Marketing Budget Surplus 8 WAYS TO MAKE THE MOST OF YOUR DIGITAL MARKETING BUDGET SURPLUS

blog article

Oct 13, 2018

For all marketing leaders, effectively managing your digital marketing budget is a delicate balancing act. Spend too much too early, and you’re running ultra lean for the balance of the year and risk falling short of your goals. Spend too little, and you’ll likely lose those dollars at y...

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Website Speed Impact on Inbound Marketing WEBSITE SPEED IMPACT ON INBOUND MARKETING

blog article

Oct 12, 2018

In the children’s fairy tale, the Tortoise and the Hare, slow and steady wins the race. But in today’s online world, we are an impatient society. We want immediate response to our requests. We get frustrated when we have to wait for anything, especially for websites to load.

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How to Use the Exclamation Point for Successful Content Marketing HOW TO USE THE EXCLAMATION POINT FOR SUCCESSFUL CONTENT MARKETING

blog article

Oct 12, 2018

The exclamation point is the black sheep of the grammar world. The author F. Scott Fitzgerald once said, “Cut out all those exclamation points. An exclamation point is like laughing at your own joke.” The point’s bad rap is due to overuse. However, when done correctly, an exclamati...

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The Dos and Don’ts of Nonprofit Email Marketing THE DOS AND DON’TS OF NONPROFIT EMAIL MARKETING

blog article

Oct 12, 2018

When you begin email marketing for your nonprofit, there are many things that you’ll learn to do, but you also need to know the things you absolutely shouldn’t be doing.As a nonprofit, you continuously need the support of people who value your cause, donors, volunteers, and others who ma...

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