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How to Create Personalized Content for Your Social Media Marketing HOW TO CREATE PERSONALIZED CONTENT FOR YOUR SOCIAL MEDIA MARKETING

blog article

Oct 16, 2019

In this article, you’ll find a plan and tools to help you create and deliver personalized content via social media platforms. Personalized marketing is a strategy where you leverage data and data analysis (as well as digital tools) to deliver personalized and individualized content and marketi...

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Why User Experience is Essential to Digital Marketing Success? WHY USER EXPERIENCE IS ESSENTIAL TO DIGITAL MARKETING SUCCESS?

blog article

Oct 16, 2019

Running a robust online presence is a ‘hotly contested’ digital marketplace. In other words, it is a tricky affair. Today, each one of us is found working hard to outdo each other – whether it’s about investing in the best eCommerce platform software or employing ‘topno...

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The World of Retention Email Marketing THE WORLD OF RETENTION EMAIL MARKETING

blog article

Oct 15, 2019

It's much simpler to gain new clients than to retain existing ones. In a case, your clients can stick around, then your chances of structure a flourishing business are high. Factually, the client churn rate is a serious metric that decides your overall business progress. As per an investigation ...

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Branding and SEO: Get More Search Traffic BRANDING AND SEO: GET MORE SEARCH TRAFFIC

blog article

Oct 15, 2019

How are search engines treating your brand? Are you getting all the visibility you can from search? SEO and branding go hand-in-hand, so here’s a guide to gaining more traffic for your brand. When did you last Google search for your brand? I don’t mean with generic terms included –...

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How to Retarget Ads to Engaged Instagram and Facebook Fans HOW TO RETARGET ADS TO ENGAGED INSTAGRAM AND FACEBOOK FANS

blog article

Oct 14, 2019

Want more sales from your Facebook and Instagram marketing? Have you considered retargeting people who already engage with you? In this article, you’ll learn how to create a Facebook and Instagram ad campaign to target people who have engaged with your Facebook and Instagram content. Before di...

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Key principles to use rich media in emails KEY PRINCIPLES TO USE RICH MEDIA IN EMAILS

blog article

Oct 14, 2019

With so many emails being delivered each day, how do you stand out and make your email count for your subscribers? Rich media is a broad range of interactive digital media that show dynamic motion and make use of improved sensory features, such as audio, video and animation. It is used to create vis...

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Social media marketing trends 2020 SOCIAL MEDIA MARKETING TRENDS 2020

blog article

Oct 11, 2019

Social media has now become synonymous with digital marketing, going hand-in-hand with most – if not all  digital campaigns. However, social media is far from static and what worked a few months ago may not get you the same good results now. Habits change, platforms evolve, and new platfo...

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5 SMART WAYS TO USE SOCIAL MEDIA TO GROW YOUR BUSINESS IN 2019 5 SMART WAYS TO USE SOCIAL MEDIA TO GROW YOUR BUSINESS IN 2019

blog article

Oct 11, 2019

Confused about whether to go with Facebook, Twitter, Instagram? A video? A blog? Here are 5 suggested strategies on how to make that list. With Facebook, Instagram, Twitter, Youtube and other platforms  plus videos, blogs, etc.  as options for online marketing these days, an obvious observ...

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One Secret to B2B Marketing Is Thinking like a B2C Marketer ONE SECRET TO B2B MARKETING IS THINKING LIKE A B2C MARKETER

blog article

Oct 10, 2019

Online search might more familiarly be thought of as a channel for B2C marketers, but it could be an untapped area for your B2B business to rise and thrive. Think for a moment about how you go about finding immediate answers or longer-term solutions when you’re unsure of what to do or buy. If ...

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Email marketing trends 2020 EMAIL MARKETING TRENDS 2020

blog article

Oct 09, 2019

Outside the world of marketing, things are increasingly unpredictable. Rewind back to 2010 and you’d be hard-pressed to find anybody capable of predicting the decade that was about to unfold. Luckily for us, however, marketing trends - and digital trends, in particular - are slightly more pred...

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The Three Rules of Marketing THE THREE RULES OF MARKETING

blog article

Oct 09, 2019

Each marketing professional will have a unique specialist skill, with the odd few who can claim to be a full 360-degree marketing professional with all the qualifications and experience. How they all differ, however, is from the way they perceive what marketing really is. In the modern digitally enh...

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B2B Video Marketing: A Strategy for Lead Generation B2B VIDEO MARKETING: A STRATEGY FOR LEAD GENERATION

blog article

Oct 09, 2019

Video marketing is booming. It’s no longer news. Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). Other recent reports claim a 17% leap in video content usage in 2018, with the average person watching more...

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14 Digital Marketing Strategies for E-commerce 14 DIGITAL MARKETING STRATEGIES FOR E-COMMERCE

blog article

Oct 04, 2019

There are many challenges for e-commerce sites despite the fact we are living in the digital age. Competition is fierce with millions of shopping options. It’s no stroll in the mall. As well, thanks to Google, people can check prices quickly, compare your products with your competitors, and de...

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Driving Website Traffic Through Social Media Needs A Strategic Approach DRIVING WEBSITE TRAFFIC THROUGH SOCIAL MEDIA NEEDS A STRATEGIC APPROACH

blog article

Oct 04, 2019

For most of the business websites, it seems the common goal is to drive more traffic towards their site. Yes, a nicely designed and meaningful website will be of great help but that is actually noted enough when you consider the high competition in this business world, which is highly digitized in a...

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How Instagram uses artificial intelligence and big data HOW INSTAGRAM USES ARTIFICIAL INTELLIGENCE AND BIG DATA

blog article

Oct 03, 2019

In order to combat spam, Instagram utilizes artificial intelligence. The spam filter, on the other hand, is capable of removing fake messages from Instagram accounts written in 9 different languages such as Arabic, Russian, English, Chinese, and among others. Once the message is detected it will be ...

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How to Prioritize to Optimize Your Marketing Workflow HOW TO PRIORITIZE TO OPTIMIZE YOUR MARKETING WORKFLOW

blog article

Oct 03, 2019

No one wants to admit it, but not all work is urgent and not all work is “important.” If you or your team’s workload is over capacity, you need to address this elephant in the room: some of the work has to wait. The hard part is actually taking the time to determine which tasks and...

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Will Marketing Automation Increase ROI? WILL MARKETING AUTOMATION INCREASE ROI?

blog article

Oct 01, 2019

Marketing Automation Solutions (MAS) and Account Based Marketing (ABM) go hand-in-hand. They promise to help turn customer data into sales leads by targeting accounts with personalized campaigns. By sending emails automatically based on custom templates and workflows they can banish the need for rep...

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Email Marketing Is NOT Dead, But It Needs Rejuvenation EMAIL MARKETING IS NOT DEAD, BUT IT NEEDS REJUVENATION

blog article

Oct 01, 2019

Oh, look. Another death of email marketing headline. All too often, we see posts that lead with this provocative clickbait proclamation, while keeping the contradicting nuances under the surface. Ironically, this kind of practice is exactly why email marketing has seen its reputation tarnished. The ...

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20 SEO Mistakes That Will Hurt Your Website Rankings 20 SEO MISTAKES THAT WILL HURT YOUR WEBSITE RANKINGS

blog article

Sep 30, 2019

SEO isn’t a thing you can bother once a year. It’s a never-ending process that requires tracking and regular development. Moreover, SEO is extremely competitive making minor mistakes, you give a chance to your competitors to outrank you. Having lots of tasks to solve, a webmaster can eas...

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Instagram metrics: What to track and actionable performance benchmarks INSTAGRAM METRICS: WHAT TO TRACK AND ACTIONABLE PERFORMANCE BENCHMARKS

blog article

Sep 30, 2019

Instagram is huge. Since launching in 2010, it has amassed more than 1 billion active users, evolving from a boutique picture-sharing service into an endlessly scrollable stream of photos, short videos and live broadcasts. In that respect, it’s now a lot like TV, and so it shouldn’t be s...

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How to Leverage Both PPC & SEO Data to Improve Your Marketing HOW TO LEVERAGE BOTH PPC & SEO DATA TO IMPROVE YOUR MARKETING

blog article

Sep 27, 2019

Often, PPC (paid search advertising) and SEO (“free” organic search engine optimization) are treated as separate, opposing channels. Different people might be in charge of each task for the same website, using separate company resources, with divergent objectives. However, this way of lo...

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3 Ways to Increase Brand Awareness with Content Marketing 3 WAYS TO INCREASE BRAND AWARENESS WITH CONTENT MARKETING

blog article

Sep 26, 2019

What measures the success of a business? Without a doubt, the number of sales and revenues are pretty clear indicators. However, those are not the only things you should keep track of as a business owner. The way you interact with the masses is often much more critical. No matter what service or pro...

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IGTV for Business: New Research for Marketers IGTV FOR BUSINESS: NEW RESEARCH FOR MARKETERS

blog article

Sep 26, 2019

Thinking about adding IGTV to your marketing activities? Want to know how other businesses and marketers are finding success with IGTV? In this article, you’ll discover insights from new research that shows what types of businesses use IGTV, how marketers are reaching IGTV viewers in the Insta...

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This is how much landing page load times are affecting your lead generation THIS IS HOW MUCH LANDING PAGE LOAD TIMES ARE AFFECTING YOUR LEAD GENERATION

blog article

Sep 25, 2019

Landing pages with load times under two seconds experienced an average drop-off rate of 39.24%. For every 10 clicks an advertiser paid for, an average of four failed to make it to the intended destination. When load time increased to more than four seconds, the drop-off rate leapt to 73.56%. In othe...

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An Introduction to Data-driven Sales Planning AN INTRODUCTION TO DATA-DRIVEN SALES PLANNING

blog article

Sep 25, 2019

Most organizations still conduct sales planning as a manual, once-per-year exercise, due to the painful and time-consuming nature of the process. Since this is traditionally viewed as a burdensome task, it’s common that once sales plans are set in motion, companies rarely go back to evaluate a...

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How AI-Based Searches Are Reinventing The SEO Landscape? HOW AI-BASED SEARCHES ARE REINVENTING THE SEO LANDSCAPE?

blog article

Sep 25, 2019

Throughout the post, we will discuss how AI voice search is bringing a paradigm shift in the SEO industry in various ways and what needs to be done to supercharge the web presence. The golden days of tricking the SEO algorithms are over when Google built effective countermeasures (Remember the Pengu...

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The Importance of a Marketing Strategy for Businesses in 2019 & Beyond THE IMPORTANCE OF A MARKETING STRATEGY FOR BUSINESSES IN 2019 & BEYOND

blog article

Sep 24, 2019

Many business owners haven’t discovered the importance of a marketing strategy. In fact, having a marketing strategy is so useful that you can think of it as having a road map (or a cheat sheet). It will guide you in just about every business decision that you make. But what exactly does a mar...

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How the number of hashtags influences Instagram performance HOW THE NUMBER OF HASHTAGS INFLUENCES INSTAGRAM PERFORMANCE

blog article

Sep 24, 2019

Using hashtags in a post caption or in the first comment can dramatically increase the performance of your Instagram marketing. As far as social media channels are concerned, Instagram is a major player in the industry. Businesses that want to gain access to enthusiastic followers who love visual co...

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How To Improve Your Social Media Marketing Efficiency HOW TO IMPROVE YOUR SOCIAL MEDIA MARKETING EFFICIENCY

blog article

Sep 23, 2019

Here’s how to improve your social media marketing efficiency, and why today’s leading platforms will remain important for advertising purposes for years to come. Social media platforms offer an effective method of advertising which virtually anyone can take advantage of, yet many small b...

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New Opportunities for Image SEO: How to Leverage Machine Vision for Strategic Wins NEW OPPORTUNITIES FOR IMAGE SEO: HOW TO LEVERAGE MACHINE VISION FOR STRATEGIC WINS

blog article

Sep 23, 2019

Image search results used to give you the option to “view image” without having to navigate to the site the image was hosted on. When it started in 2013, sites saw a 63% decline in organic traffic from image results. Why? Because there was no need to click through when the image could be...

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6 Ways To Turn A Lead Into A Customer 6 WAYS TO TURN A LEAD INTO A CUSTOMER

blog article

Sep 23, 2019

You worked hard to market your capabilities and nurture your prospects. Now your sales team has a healthy list of leads. However, research shows that 40-50% of these leads are ignored and never followed up on, which can add up to a lot of lost revenue for your business. Developing an effective lead ...

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What Is Local SEO and Why Is It Important for Your Business Strategy in 2019 WHAT IS LOCAL SEO AND WHY IS IT IMPORTANT FOR YOUR BUSINESS STRATEGY IN 2019

blog article

Sep 19, 2019

An effective search engine optimization strategy gives you an online presence for the entire world to see. However, some businesses have a target customer base on a local level – in or near a city they are located in. For those businesses, local SEO is essential, and here is why. The ever-expa...

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4 essentials of an effective email localization campaign 4 ESSENTIALS OF AN EFFECTIVE EMAIL LOCALIZATION CAMPAIGN

blog article

Sep 19, 2019

Contrary to popular belief, email marketing is not dead. In fact, there are over 280 million emails being sent on a daily basis, meaning emails are an international phenomenon.Today, most companies have a global database of recipients, which allows them to promote their services to a larger platform...

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3 Common Influencer Marketing Campaigns Mistakes & Ways to Avoid Them 3 COMMON INFLUENCER MARKETING CAMPAIGNS MISTAKES & WAYS TO AVOID THEM

blog article

Sep 18, 2019

Some brands and marketers commit some common mistakes which lead to the failure of their influencer marketing campaigns. Let’s take a look at three of the most common reasons influencer marketing campaigns fail and how to avoid these mistakes. One of the most common reasons for the failure of ...

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6 Simple Steps to Integrate Your Email Marketing Campaign With SEO 6 SIMPLE STEPS TO INTEGRATE YOUR EMAIL MARKETING CAMPAIGN WITH SEO

blog article

Sep 18, 2019

Email is one of the oldest digital marketing channels, but it’s definitely not out of date yet. As the matter of fact, studies prove that an email marketing campaign is still highly productive for businesses: This is obviously still a good option for your sales, but how about search engine opt...

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How to use web scraping to automate competitive content analysis HOW TO USE WEB SCRAPING TO AUTOMATE COMPETITIVE CONTENT ANALYSIS

blog article

Sep 18, 2019

Things get more complicated when you are on the other side. If you are a startup that wants to launch a content marketing campaign, you may realize that the market is quite saturated (not to say overwhelmed). According to the B2B Content Marketing 2019 Research by the Content Marketing Institute and...

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4 Tips Aimed at Defending Digital Marketing’s Value 4 TIPS AIMED AT DEFENDING DIGITAL MARKETING’S VALUE

blog article

Sep 18, 2019

we have so many ways to track and assess advertising and marketing performance. And yet, those same tools largely digital tools  have also created unrealistic expectations for many marketers. This especially true for B2B marketers for whom sales aren’t consummated after a website click. S...

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Spreadsheets vs. Automation: What's Best for Sales Compensation Management? SPREADSHEETS VS. AUTOMATION: WHAT'S BEST FOR SALES COMPENSATION MANAGEMENT?

blog article

Sep 18, 2019

Spreadsheets are the most common tool used to manage data in sales organizations. In fact, more than 75% of companies rely on spreadsheets for their sales planning, forecasting, and sales compensation management. However, the business landscape is growing increasingly competitive—can tradition...

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5 Ways to Build Your Brand 5 WAYS TO BUILD YOUR BRAND'S AUTHORITY

blog article

Sep 17, 2019

Brand authority is that holy grail you achieve after months of hard work and consistency in building your online reputation. There is no overnight nobody to authority story. Instead, you need to have patience and keep up a well-formed strategy to earn your title as a cemented expert in your industry...

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Best B2B Lead Nurturing Examples BEST B2B LEAD NURTURING EXAMPLES

blog article

Sep 17, 2019

Any way you slice it, nurtures are a demand generation staple but are not often seen or shared. It's no wonder marketers say their nurtures aren't performing. Searching for examples of B2B lead nurturing programs is a frustrating and fruitless experience. So we did the heavy lifting for you ...

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Why Your Brand Should Take a Stand with Its Marketing Strategy WHY YOUR BRAND SHOULD TAKE A STAND WITH ITS MARKETING STRATEGY

blog article

Sep 16, 2019

Earlier this year, Salesforce made waves by announcing a policy that compelled retailers to either stop selling military-style rifles and certain accessories, or stop using its popular e-commerce software. For a massive brand like this to take such an emphatic stand on a divisive social issue would&...

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B2B Marketing Do’s and Don’ts for Attracting Leads B2B MARKETING DO’S AND DON’TS FOR ATTRACTING LEADS

blog article

Sep 16, 2019

For many B2B marketers, attracting and generating leads is often the primary goal. However, how to attract leads varies widely from company to company. While the inbound lead generation strategy should be unique to your firm, there are several best practices or do’s and don’ts for attrac...

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5 things to consider when using marketing automation 5 THINGS TO CONSIDER WHEN USING MARKETING AUTOMATION

blog article

Sep 16, 2019

The internet has erased many international borders when it comes to commerce and interactions. However, business owners must be careful to abide by the laws of various countries when tracking customer data online. Marketing automation is the use of systems to collect and store visitor information wi...

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How Proper SEO Can Help Boost Your Brand Better HOW PROPER SEO CAN HELP BOOST YOUR BRAND BETTER

blog article

Sep 16, 2019

Improving your company’s brand awareness among its potential clients is a necessary step in hitting your numbers goal. When more people are able to recognize and trust your brand, it’s generally a lot easier for you to establish your credibility within your chosen niche. This can be chal...

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Boost Your Engagement With Email Marketing Benchmarks BOOST YOUR ENGAGEMENT WITH EMAIL MARKETING BENCHMARKS

blog article

Sep 15, 2019

When it comes to boosting email engagement, the majority of B2B marketers will likely analyze their email metrics to see where they can improve. Analytics is a cornerstone of B2B email marketing and a factor that cannot be replaced or ignored. However, did you know that you can leverage a different ...

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5 Ways Field Marketing Can Own ABM 5 WAYS FIELD MARKETING CAN OWN ABM

blog article

Sep 14, 2019

In the last few years, Account-based Marketing has taken over as a better way to engage with modern B2B buyers. When sixty-nine percent of marketers say converting leads is their top priority, a winning ABM strategy requires sound alignment between the sales and marketing functions—and, as the...

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5 ways to maximise your lead generation from events 5 WAYS TO MAXIMISE YOUR LEAD GENERATION FROM EVENTS

blog article

Sep 13, 2019

Events make up at least a quarter of the overall marketing budget. It’s easy to understand why – nothing beats the power of face-to-face connection – particularly when it comes to generating new business opportunities. The sales pipeline is of course recognised as the lifeblood of ...

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How to Grow Your Email Marketing List HOW TO GROW YOUR EMAIL MARKETING LIST

blog article

Sep 12, 2019

If you’re struggling to develop a high-quality marketing list, you might be tempted to buy one from a third-party vendor. Do not do this. Your contact lists are your most valuable and powerful marketing asset, so you need them to be clean, accurate, and effective. Again, no matter how bleak th...

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6 Steps to Selecting a B2B Marketing Automation Platform 6 STEPS TO SELECTING A B2B MARKETING AUTOMATION PLATFORM

blog article

Sep 12, 2019

Marketing Automation vendors are not one-size-fits-all. It is important that you choose the right vendor for your specific business requirements as B2B companies have more complex and longer buyer journeys and more people involved in the buying process. Your Marketing Automation platform selection s...

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The importance of brand personality in B2B – and how to find yours THE IMPORTANCE OF BRAND PERSONALITY IN B2B – AND HOW TO FIND YOURS

blog article

Sep 11, 2019

Brand personality may seem too 'soft' or 'touchy-feely' a concept for many B2B companies; something too far removed or irrelevant to the technology, chemistry or engineering that drives their growth and success.On the contrary, every company, organisation and B2B company has a brand ...

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7 Alternative Sources of Organic Traffic Aside from Google 7 ALTERNATIVE SOURCES OF ORGANIC TRAFFIC ASIDE FROM GOOGLE

blog article

Sep 11, 2019

It has become almost disastrous lately having Google as your only traffic source. Traffic can be wiped out in an instant, taking all of your years of effort and SEO away with it overnight. Maybe not disastrous, but it is definitely a risky option. Should you really rely on Google when they are havin...

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The Role of Sales in Sales Enablement THE ROLE OF SALES IN SALES ENABLEMENT

blog article

Sep 10, 2019

However, with a regular commute time that consumes a couple of hours each day, I have shifted my focus to podcasts and audiobooks. One of my favorite podcasts is the Inside Sales Enablement series by Scott Santucci and Brian Lambert. In their last episode, they spent time reviewing their thoughts an...

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Implementing Buyer Enablement in Your Sales Enablement Strategy (2019) IMPLEMENTING BUYER ENABLEMENT IN YOUR SALES ENABLEMENT STRATEGY (2019)

blog article

Sep 10, 2019

The majority of the time I only had access to two TV channels, three on a good weather day, and I vividly remember when I first saw a color television. At this time, products and services were limited, and buyer choices were almost non-existent. Fast-forward to 2019. Not only do I have access to hun...

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6 Clever Hacks to Generate Quality Leads through Social Media 6 CLEVER HACKS TO GENERATE QUALITY LEADS THROUGH SOCIAL MEDIA

blog article

Sep 10, 2019

The modern-day internet user is spending 142 minutes per day on social media. That translates to nearly two and a half hours of social media usage daily, which is massive. The 2019 Q3 Global Digital Statshot report reveals that 46 percent of the world’s population depends on social media to ex...

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What types of marketing plans do you need to create for your business? WHAT TYPES OF MARKETING PLANS DO YOU NEED TO CREATE FOR YOUR BUSINESS?

blog article

Sep 10, 2019

Without marketing plans, it's almost impossible to achieve your marketing goals. Having no marketing plan is like going into a battle without a strategy. To put it simply, without marketing plans, it's almost impossible to achieve your marketing goals. Fortunately, there are many ways you ca...

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How to Increase Sales Forecasting Accuracy with Automation HOW TO INCREASE SALES FORECASTING ACCURACY WITH AUTOMATION

blog article

Sep 10, 2019

Sales forecasting is the map of estimated sales performance, revenue, and expenses that guide a sales organization in their planning processes. Having an accurate sales forecast is crucial to driving revenue, growth, and profitability. The most successful companies are consistently looking for ways ...

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7 Game-Changing Marketing Automation Workflows for Lead Nurturing 7 GAME-CHANGING MARKETING AUTOMATION WORKFLOWS FOR LEAD NURTURING

blog article

Sep 10, 2019

Let’s face it. You have thousands of contacts sitting in your database, some of whom are collecting dust. Why? Because without a plan to convert them into customers, they’re no more useful than a desk paperweight. So how do you begin to nurture them through the funnel? Workflows, of cour...

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Jump-start your SEO by combining social media and content marketing strategies JUMP-START YOUR SEO BY COMBINING SOCIAL MEDIA AND CONTENT MARKETING STRATEGIES

blog article

Sep 09, 2019

Social signals may not be a confirmed ranking factor for Google yet, but there are plenty of reasons to use social media to support your SEO strategy. While Google has yet to confirm that social media signals (Facebook likes, Twitter tweets, Pinterest pins, etc.) are a ranking factor for its search ...

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7 PPC Strategies to Use In Your Campaign For 2019 7 PPC STRATEGIES TO USE IN YOUR CAMPAIGN FOR 2019

blog article

Sep 09, 2019

Are you searching for the effective Paid-Per-Click (PPC) tips and tricks for a successful paid campaign? I know how tough it is trying to achieve goals from your paid campaigns, but sometimes, it ends up in you paying more than actually accomplishing goals. But as long as you learn the right techniq...

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How a Blog Influences Business Marketing Strategies HOW A BLOG INFLUENCES BUSINESS MARKETING STRATEGIES

blog article

Sep 09, 2019

The digital world has become quite a noisy place. For brands, this means that the struggle to stay on the surface, memorable, and noticeable is now greater than it has ever been. It’s not just that other companies, your competitors that have come to take over a slice of their digital pie, it&r...

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Artificial Intelligence and Marketing: What Marketers Need to Know ARTIFICIAL INTELLIGENCE AND MARKETING: WHAT MARKETERS NEED TO KNOW

blog article

Sep 06, 2019

Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now? To explore what marketers need to know about artificial intelligence and marketing, I interview Paul Roetzer on the Social Media Marketing Podcast. Paul founded the Marketing AI Insti...

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The AIDA Model THE AIDA MODEL

blog article

Sep 06, 2019

The AIDA Model identifies cognitive stages an individual goes through during the buying process for a product or service. It's a purchasing funnel where buyers go to and fro at each stage, to support them in making the final purchase. It's no longer a relationship purely between the buyer an...

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Current Trends in Digital Marketing CURRENT TRENDS IN DIGITAL MARKETING

blog article

Sep 05, 2019

Digital marketing continues to evolve at a rapid pace with the assistance of automation to analyze and predict market trends and sales. Technology provides more marketing trends, offering a bird’s-eye view or a granular analysis of marketing strategies. Think of marketing technology as a livin...

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Is an Instagram Pod the Latest Revelation in Advertising Your Business? IS AN INSTAGRAM POD THE LATEST REVELATION IN ADVERTISING YOUR BUSINESS?

blog article

Sep 04, 2019

You might have heard some buzz about the latest Instagram marketing trend – Instagram pods. You may have been asked to join an Instagram pod. Or maybe you’re even actively participating in one now. Since Instagram changed their algorithm, many businesses have not been getting the visibil...

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How to Create a Social Media Marketing Plan: The Consultant Cheat Sheet HOW TO CREATE A SOCIAL MEDIA MARKETING PLAN: THE CONSULTANT CHEAT SHEET

blog article

Sep 04, 2019

Marketers know that having a documented strategy is strongly correlated with success. But we also know that social media marketing moves fast, often leaving documented strategies obsolete shortly after they’re written. The best approach, then, is to keep your strategy simple, flexible, and ada...

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How brands are redefining influencer marketing with dark social HOW BRANDS ARE REDEFINING INFLUENCER MARKETING WITH DARK SOCIAL

blog article

Sep 04, 2019

People are moving away from Facebook and Twitter. Instead, they’re sharing content via private messaging apps. These private channels are referred to as dark social. It’s no secret that the number of shares you see on social media has started to decline. So, does this mean people have st...

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4 Ways to Customize Your Facebook Link Posts for More Clicks 4 WAYS TO CUSTOMIZE YOUR FACEBOOK LINK POSTS FOR MORE CLICKS

blog article

Sep 03, 2019

Want more people to click on your Facebook link posts? Looking for hacks to customize your Facebook links? In this, you’ll discover how to use little-known features in Facebook that will drive more traffic to your site. Using a square image in your Facebook ad takes up more space in the news f...

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6 ways to use personalization to increase conversions 6 WAYS TO USE PERSONALIZATION TO INCREASE CONVERSIONS

blog article

Sep 03, 2019

A study reveals that 94% of the marketers surveyed see personalization of the web experience is vital for business success. When you plan your website, you think about things like design, web copy, and calls-to-action. This isn't wrong, but your competitors are doing the same thing. If you want ...

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Find the Best Leads for your Business with Email Marketing and Direct Mailing Methods FIND THE BEST LEADS FOR YOUR BUSINESS WITH EMAIL MARKETING AND DIRECT MAILING METHODS

blog article

Aug 30, 2019

Email and Direct Mail are seen as different nodes of the same trees. They are viewed in one or another way that really limits the way that the two channels can be used to complement one another. Direct mail vs email is not a one or another type but they should work concurrently. Email is the best co...

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4 Uses Of Virtual Reality Technology in Digital Marketing 4 USES OF VIRTUAL REALITY TECHNOLOGY IN DIGITAL MARKETING

blog article

Aug 30, 2019

The term Virtual Reality can easily be explained by defining the words, Virtual and Reality, together. A reality that is not real seems quite an oxymoron but is not! Using the computer software to create a simulated environment that the user believes in as if it’s the “actual” one ...

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How QR codes and social media marketing can work together HOW QR CODES AND SOCIAL MEDIA MARKETING CAN WORK TOGETHER

blog article

Aug 29, 2019

QR codes, short for Quick Response, have really taken off in the last few years, with many social media giants jumping onto the bandwagon as well. In today’s fast-paced world, social media users want instant gratification. They want access to relevant information immediately. QR codes can make...

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3 Practical Tips to Reduce Your Translation Costs 3 PRACTICAL TIPS TO REDUCE YOUR TRANSLATION COSTS

blog article

Aug 29, 2019

A quarter of the worldwide web population uses the English language. Nevertheless, according to statistics, China and India have the highest number of online users. It is projected that by 2021, nine out of 10 new internet users from India would prefer to use their local language when surfing the we...

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5 PPC Strategies to Boost ROI and Save Time 5 PPC STRATEGIES TO BOOST ROI AND SAVE TIME

blog article

Aug 28, 2019

PPC provides businesses with an opportunity to increase their revenues and grow exponentially in their respective industries. A lot has changed in the past few years. Pay-per-click advertising now comprises an ecosystem of multiple channels, numerous locations and devices, more competition amongst p...

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37% of marketers say top priority this year is brand awareness 37% OF MARKETERS SAY TOP PRIORITY THIS YEAR IS BRAND AWARENESS

blog article

Aug 28, 2019

Increased brand awareness brings with it a range of benefits, including increased traffic, brand advocates and possibly more sales. It’s not surprising then that that over a third (37%) of marketers cite increasing brand awareness and brand health as their top priority for digital marketing in...

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5 components every marketing plan needs to succeed 5 COMPONENTS EVERY MARKETING PLAN NEEDS TO SUCCEED

blog article

Aug 27, 2019

If you have a commercial aspiration, you need a marketing plan. What should that plan look like? It depends on your market, your brand, what you’re selling, who you’re selling it to, your business goals, etc. But at a high level, every successful marketing plan calls for five core compon...

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How to Set Up a Facebook Ad Funnel for eCommerce Products HOW TO SET UP A FACEBOOK AD FUNNEL FOR ECOMMERCE PRODUCTS

blog article

Aug 26, 2019

Wondering how to sell your eCommerce products with Facebook ads? Looking for an easy-to-follow Facebook ad funnel you can adapt to your business? Before diving into how to set up a funnel that brings in sales, make sure your eCommerce site is integrated with Facebook. First, ensure the Facebook pixe...

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Lead Volume vs. Lead Quality LEAD VOLUME VS. LEAD QUALITY

blog article

Aug 26, 2019

When you’re onboarding a new SEO client who works with a lead generation model, what do you do? Among the many discovery questions you ask as you try to better understand your client’s business, you probably ask them, “What makes a lead a good lead?” That is, what are the qua...

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6 tools to create better YouTube videos 6 TOOLS TO CREATE BETTER YOUTUBE VIDEOS

blog article

Aug 26, 2019

These days, it is pretty much impossible to get through a day without seeing a video. They are taking over the world. From billboards to Facebook to YouTube and even brand websites, videos are fast becoming the most important method of communication. You know those boring emails we get all the time ...

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Great things happen during times of adversity: The relationship between data and creativity in B2B marketing GREAT THINGS HAPPEN DURING TIMES OF ADVERSITY: THE RELATIONSHIP BETWEEN DATA AND CREATIVITY IN B2B MARKETING

blog article

Aug 23, 2019

Doing business in such a hyper-converged and over-saturated world, it would be easy to say B2B marketers have their backs against the wall when it comes to doing their jobs effectively. Working against a backdrop of extreme political uncertainty – they’re frantically juggling controversi...

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Powerful Email Communication That Actually Resonates With Your Customers POWERFUL EMAIL COMMUNICATION THAT ACTUALLY RESONATES WITH YOUR CUSTOMERS

blog article

Aug 23, 2019

Better communication equals better email. That’s open rates in the 20’s or higher. That’s increased conversion rates. That’s more return on your email marketing budget. Let’s explore actionable ways you can start creating more powerful email today!

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Is Technology More Important than Your Marketing Strategy? IS TECHNOLOGY MORE IMPORTANT THAN YOUR MARKETING STRATEGY?

blog article

Aug 22, 2019

One of the biggest problems with businesses today is that they are more focused on technology and trends that they lose sight of the core objectives. It makes no sense to apply the latest technology and trends, just for the sake of using it, especially when it does not align to the underlying core s...

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Wondering Why Your Content Isn WONDERING WHY YOUR CONTENT ISN'T RANKING? HERE ARE 4 POSSIBLE REASONS

blog article

Aug 22, 2019

If you’re even marginally familiar with SEO, you’ve likely heard the maxim “content is king.” While I won’t be discussing that exact topic today, the claim still has some relevance here. Suppose you’ve done your market research, scoped out the high-traffic pages y...

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FAQ, HowTo, and Q&A: Using New Schema Types to Create Interactive Rich Results FAQ, HOWTO, AND Q&A: USING NEW SCHEMA TYPES TO CREATE INTERACTIVE RICH RESULTS

blog article

Aug 21, 2019

Structured data (Schema markup) is a powerful tool SEOs can use to efficiently deliver the most important information on our webpages to search engines. When applied effectively across all relevant entities, Schema markup provides significant opportunities to improve a website’s SEO performanc...

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The 7 Things No SEO Tool Can Ever Tell You THE 7 THINGS NO SEO TOOL CAN EVER TELL YOU

blog article

Aug 21, 2019

We all rely on specific tools to do our jobs as SEO professionals. Often we gravitate toward the tools that save us the most time while also providing us with the best insights. This mix of tools in our stack includes those we’ve relied on for a long time as well as those that we’re test...

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Creating Content That Improves CX: A Q&A with Lionbridge & Aprimo CREATING CONTENT THAT IMPROVES CX: A Q&A WITH LIONBRIDGE & APRIMO

blog article

Aug 21, 2019

Today’s brands face numerous challenges. They need to create a customized, excellent experience for each and every customer worldwide. To do that, they need to create high-quality, on-target content. They need to create that content quickly, effectively, and for audiences who speak multiple la...

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Going Global 101: How Your Competition Can Be Your Best Resource GOING GLOBAL 101: HOW YOUR COMPETITION CAN BE YOUR BEST RESOURCE

blog article

Aug 20, 2019

Lace-up your sneakers and step up to the starting line: you’re ready to reach countless customers in new markets.  You’ve secured your spot in the Global Marketplace (whether by default or design).  But before you sprint away, take a good look around you. You are not alone in t...

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4 Tips for Optimizing Terrible Websites 4 TIPS FOR OPTIMIZING TERRIBLE WEBSITES

blog article

Aug 20, 2019

If you have worked in digital marketing for a few years, you will have experienced terrible websites. It’s that moment when you begin work on a new project and the reality of a website’s current ability to perform hits you, and it hits you hard. It may be a hand-coded underloved site whi...

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How to adapt marketing campaigns to the changing digital landscape HOW TO ADAPT MARKETING CAMPAIGNS TO THE CHANGING DIGITAL LANDSCAPE

blog article

Aug 20, 2019

B2B marketing has seen simpler times – which isn’t a bad thing. But today’s digital landscape has changed everything. B2B customer behaviors – from how they understand and purchase products to how they evaluate and interact with a brand – have shifted how agencies emplo...

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A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions A CRASH COURSE IN MICROCOPY: HOW TO CRAFT THE PERFECT WORDS FOR SOCIAL MEDIA CAPTIONS

blog article

Aug 19, 2019

Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media. We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more. Consider this a crash course in copywriting for all the little things ...

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Is 2019 the Year of the ‘My-Channel IS 2019 THE YEAR OF THE ‘MY-CHANNEL' APPROACH TO CUSTOMER EXPERIENCE?

blog article

Aug 19, 2019

In this competitive market, it is no longer enough for companies to simply offer the lowest price or rely on a legacy customer base. Instead, it’s all about providing the people who buy your products and services with a memorable and tailored experience to differentiate your brand from competi...

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5 Common Objections to SEO (& How to Respond) - Whiteboard Friday 5 COMMON OBJECTIONS TO SEO (& HOW TO RESPOND) - WHITEBOARD FRIDAY

blog article

Aug 16, 2019

How many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to concerns over time and competition with other channels, it seems like there's an argument against our jobs at every turn. In...

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More than 50% of digital transformations have failed – this is how to succeed MORE THAN 50% OF DIGITAL TRANSFORMATIONS HAVE FAILED – THIS IS HOW TO SUCCEED

blog article

Aug 16, 2019

B2B businesses need a clear view of how they want the adoption of new technologies to exponentially grow value. Because transformation needs to be embraced at every level of a business. Which is a means to say, the key to successful digital transformation – and often the reason it fails &ndash...

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DIVERSE VOICES STRENGTHEN BRAND CHARACTER DIVERSE VOICES STRENGTHEN BRAND CHARACTER

blog article

Aug 14, 2019

What character appears in the most films and television programs? Dracula? God? Santa Claus?  All of those make the top ten list, but none is the correct answer. Satan (or The Devil) is a character is more than 840 projects – more than any other character. If you limit the list to mortals...

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CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST? CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST?

blog article

Aug 14, 2019

This is the third in a series of articles on creating, maintaining, and optimizing great customer experiences in the context of mounting concerns about privacy and increasingly strict regulations governing data processing. We address topics such as consent strategies, the role of trust, the elements...

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How to target buyers with precision timing HOW TO TARGET BUYERS WITH PRECISION TIMING

blog article

Aug 14, 2019

B2B marketers know timing is critical in the digital age. Choosing the optimum time of day, month or year for specific marketing tactics and messages can maximise standout and resonance with audiences. Getting it right is an art and a science, and it can mean the difference between significant ROI o...

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How to Get Started Building Links for SEO HOW TO GET STARTED BUILDING LINKS FOR SEO

blog article

Aug 14, 2019

Search for information about SEO, and you’ll quickly discover three big themes: content, user experience, and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. That’s because, while content and use...

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10 Reasons Why Social Media Stories Will Energize Your Brand 10 REASONS WHY SOCIAL MEDIA STORIES WILL ENERGIZE YOUR BRAND

blog article

Aug 13, 2019

Social media marketing is constantly evolving, and just as brands are starting to excel in the options available, another exciting marketing tool enters the scene. Stories have arrived as a powerful, creative tool for engaging audiences. Originated by Snapchat and soon adopted by other social media ...

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How A Combination Of Digital And Traditional Marketing Can Yield The Best Results HOW A COMBINATION OF DIGITAL AND TRADITIONAL MARKETING CAN YIELD THE BEST RESULTS

blog article

Aug 13, 2019

Plenty of people might think that traditional marketing is dead in many senses but this couldn’t be further from the truth. People often times do not read emails with promotional material but are more than willing to open an envelope to take a look when going through mail. Printed envelopes wi...

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Digital Marketing Trends and How to Make the Most out of Them DIGITAL MARKETING TRENDS AND HOW TO MAKE THE MOST OUT OF THEM

blog article

Aug 12, 2019

Digital marketing trends that should be mandatory for all businesses. Other than talking about these trends, the post also provides a guide on how to use these trends to improve your strategy. Digital Marketing is an ever-changing field with new trends popping up now and then. Well its mid-2019, and...

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Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing REDDIT MARKETING STRATEGIES FOR THOSE WHO DON’T HAVE TIME FOR REDDIT MARKETING

blog article

Aug 12, 2019

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product. Your audience may be there. Opportunities certainly exist there. Should you be there, too? It’s a tricky que...

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How to boost landing page conversion rates with video HOW TO BOOST LANDING PAGE CONVERSION RATES WITH VIDEO

blog article

Aug 09, 2019

How businesses can increase landing page conversion rates by adding video. Do you feel like you’ve exhausted all methods of improving your site’s conversion rate? You’re not alone. Hitting a plateau after doing everything right – UX is on point, copy matches your audience and...

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If Likes No Longer Matter on Social Media, Then What Does? IF LIKES NO LONGER MATTER ON SOCIAL MEDIA, THEN WHAT DOES?

blog article

Aug 08, 2019

The like button has acquired a panoply of meanings in the social realm. It can be used variously to mean yes, I agree, I hear you, sure, why not, I guess. It can be used as a bookmark. And that’s just scratching the surface; there are a whole bunch of other reasons, personal and political, why...

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What Factors Cause Bad Buzz and Crises on Social Networks WHAT FACTORS CAUSE BAD BUZZ AND CRISES ON SOCIAL NETWORKS

blog article

Aug 08, 2019

65 perent of companies who have experienced a reputation crisis say that social media made their crisis more difficult to manage; however, 55 percent feel social media aided their recovery.  How has social media impacted the spread of bad buzz or crises? This article focuses on factors that can...

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How to Grow Your LinkedIn Network HOW TO GROW YOUR LINKEDIN NETWORK

blog article

Aug 02, 2019

When you are working in a B2B environment, its important to establish a great reputation, both for yourself and your brand. LinkedIn is the best social network for B2B marketers to reach out to other businesses, given that all members are professionals.

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7 Digital Marketing Channels To Boost Brand Awareness 7 DIGITAL MARKETING CHANNELS TO BOOST BRAND AWARENESS

blog article

Aug 01, 2019

For brands that lack the ubiquity of the behemoths like Amazon and Google, the first step to earning a new customer is achieving brand awareness. When you are developing a brand awareness campaign, the value of focusing on digital marketing is undeniable. Seventy-seven percent of people now say they...

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12 Content Marketing Trends You Need to Follow in 2019 12 CONTENT MARKETING TRENDS YOU NEED TO FOLLOW IN 2019

blog article

Aug 01, 2019

Content marketing is always changing. Its not something you set and forget. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing.

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Top YouTube Tricks that Pro YouTubers Use TOP YOUTUBE TRICKS THAT PRO YOUTUBERS USE

blog article

Jul 31, 2019

You can not imagine other search engines or websites to watch online videos. Here we are presenting the top YouTube tricks that will make your experience better and smoother.

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The Campaign Facts Social Media Influencers Care About THE CAMPAIGN FACTS SOCIAL MEDIA INFLUENCERS CARE ABOUT

blog article

Jul 29, 2019

The best influencers get loads of offers from brands for social media marketing campaign partnerships on a regular basis. Thats because smart brands realize that the relationships top influencers have developed with their followers have considerable value. But before you approach a social media infl...

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Do Facebook Ads Show Up On Instagram DO FACEBOOK ADS SHOW UP ON INSTAGRAM

blog article

Jul 29, 2019

Facebook and Instagram are inseparable twins. Digital marketers across the globe never see them as two different platforms. If one keeps a step on Facebook, then one keeps step in Instagram as well. So, the same rule applies to the advertisement on these two platforms.

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Six ways brands can respond to the demetrication trend in social media SIX WAYS BRANDS CAN RESPOND TO THE DEMETRICATION TREND IN SOCIAL MEDIA

blog article

Jul 26, 2019

Digital marketing is, on paper, all about metrics. Never before have marketers had access to so much data and the ability to track and monitor their campaigns, often in real-time no less. But some of the decisions marketers make, particularly in the world of social media, are based on public metrics...

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What will Instagram’s like count ban mean for influencers? WHAT WILL INSTAGRAM’S LIKE COUNT BAN MEAN FOR INFLUENCERS?

blog article

Jul 25, 2019

Receiving a like on Instagram has been likened to the same high that people get from drinking alcohol or smoking a cigarette. These experiences all produce dopamine a chemical thats associated with pleasure. Consequently, social media can also develop into an addiction, with people doing whatever th...

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Why Social Media Marketing By Top Digital Marketing Agency Is Useful? WHY SOCIAL MEDIA MARKETING BY TOP DIGITAL MARKETING AGENCY IS USEFUL?

blog article

Jul 25, 2019

In todays highly competitive world, every corporate person out there seeks a promotable platform to make their company thrive in the market. Social media marketing does play a vital role in getting you that platform.

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8 Best Practices for Email List Segmentation 8 BEST PRACTICES FOR EMAIL LIST SEGMENTATION

blog article

Jul 25, 2019

List segmentation is a powerful tool for staying relevant and increasing email opens, clicks, and conversions. It allows you to send highly-personalized and relevant messages every time. Considering that personalized emails generate a median ROI of 122%, adding segmentation to your toolkit is one of...

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How To Create a YouTube Channel in 2019 HOW TO CREATE A YOUTUBE CHANNEL IN 2019

blog article

Jul 24, 2019

Its hard to imagine that YouTube is only 14 years old because this video behemoth has become a staple of modern culture and, for many people, a part of daily life. YouTube has 1.9 billion monthly active users, which is 25% of the population of the entire world. Let that sink in one out of every four...

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5 Surprising Ways Email Marketing Can Boost Your SEO 5 SURPRISING WAYS EMAIL MARKETING CAN BOOST YOUR SEO

blog article

Jul 24, 2019

SEO and Email Marketing are two fields so distinct from each other that its hard to imagine using them together for one purpose. But, guess what email marketing can have a profound effect on your SEO. In this post, I have included several ways of using email marketing to boost your sites search engi...

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How to Employ Segmentation to Improve Your Content Marketing HOW TO EMPLOY SEGMENTATION TO IMPROVE YOUR CONTENT MARKETING

blog article

Jul 24, 2019

Audience segmentation is not just good for reaching the right people with the right message. Done well, it can help you learn more about your audience. And learn more about how better to meet their needs.Your content marketing should be a part of that process.

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Stay on Top: 5 B2B Marketing Trends to Follow in 2019 STAY ON TOP: 5 B2B MARKETING TRENDS TO FOLLOW IN 2019

blog article

Jul 23, 2019

Marketers involved with lead nurturing pass off qualifying leads to sales, who take the next step & foster a relationship with that lead (pushing them further down the funnel!) LinkedIn found that 58% of companies said this collaboration helped in retaining customers and 54% said it helped incre...

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How Instagram’s algorithm works in 2019: a social media marketer’s guide HOW INSTAGRAM’S ALGORITHM WORKS IN 2019: A SOCIAL MEDIA MARKETER’S GUIDE

blog article

Jul 23, 2019

Social media platforms algorithms are the pain points of marketers all over the world. They change all the time, they are unpredictable, and we are dangerously dependent on them. Unfortunately, theres no way to avoid learning how the algorithms work, regularly update your knowledge, and adjust your ...

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CONVERSATIONAL MARKETING AND IT’S IMPORTANCE FOR LEAD GENERATION CONVERSATIONAL MARKETING AND IT’S IMPORTANCE FOR LEAD GENERATION

blog article

Jul 22, 2019

Gone are the times when consumers had limited options. The modern age consumer is spoilt for choices, which has made the present markets an interesting and colorful platform to exhibit products. As consumers and markets continue to get more and more diverse, the evolution of products is faster than ...

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Spying On Google: 5 Ways to Use Log File Analysis To Reveal Invaluable SEO Insights SPYING ON GOOGLE: 5 WAYS TO USE LOG FILE ANALYSIS TO REVEAL INVALUABLE SEO INSIGHTS

blog article

Jul 22, 2019

Log File Analysis should be a part of every SEO pros tool belt, but most SEOs have never conducted one. Which means most SEOs are missing out on unique and invaluable insights that regular crawling tools just ca not produce.  Lets demystify Log File Analysis so its not so intimidating. If you a...

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3 Keys to Improving Content Marketing for Your Freelance Business 3 KEYS TO IMPROVING CONTENT MARKETING FOR YOUR FREELANCE BUSINESS

blog article

Jul 20, 2019

Focus on three key areas in your content marketing strategy for your freelance business. Your online presence includes your social media profiles and your blog or website. Its the equivalent of a beautiful storefront that pulls you in from the outside.

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DIGITAL MARKETING TRENDS, STRATEGIES AND TACTICS FOR 2020 AND BEYOND DIGITAL MARKETING TRENDS, STRATEGIES AND TACTICS FOR 2020 AND BEYOND

blog article

Jul 18, 2019

Social media changed the digital marketing landscape. Today, new forces are changing digital marketing again. Theres more emphasis today on personalization, video, micro-content stories, artificial intelligence, visual search and voice search. We are moving toward a world where technology will be in...

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How to Boost Brand Credibility For Higher Conversions HOW TO BOOST BRAND CREDIBILITY FOR HIGHER CONVERSIONS

blog article

Jul 17, 2019

When it comes to your marketing strategy, how much time and effort do you put into boosting your brand’s credibility? Whether you have an online store or a blog to run, its essential to prove your worth to potential customers to build a following.

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How to Build Brand Recognition with Social Media HOW TO BUILD BRAND RECOGNITION WITH SOCIAL MEDIA

blog article

Jul 17, 2019

Social media is a valuable but difficult to master marketing tool used by business owners to increase their sales and improve their brand recognition. Many marketers struggle with getting their brand recognized online this is due to a large number of business social media profiles online. Facebook, ...

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Twitter Launches ArtHouse to Help Brands Produce Better Content for the Platform TWITTER LAUNCHES ARTHOUSE TO HELP BRANDS PRODUCE BETTER CONTENT FOR THE PLATFORM

blog article

Jul 17, 2019

Social media is a prime outlet to generate brand awareness, engage both new audiences and loyal customers, and ultimately showcase the human side of your brands products or services in a fun, creative way.  However, some brands may not have the creators, tools, or talent on board to get these v...

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3 Pieces of Advice to Take Your B2B Sales Demos From Boring to Brilliant 3 PIECES OF ADVICE TO TAKE YOUR B2B SALES DEMOS FROM BORING TO BRILLIANT

blog article

Jul 17, 2019

In B2B sales, and in SaaS sales specifically, your opportunity to compel a prospect to action comes down to how you conduct your sales demos. A brilliant sales demo can quickly lead to a closed deal, but, on the flip side, an underwhelming demo can lead a potential customer to look elsewhere.  ...

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LinkedIn Advertising: 5 Strategic Tips to Know Before You Spend a Dime LINKEDIN ADVERTISING: 5 STRATEGIC TIPS TO KNOW BEFORE YOU SPEND A DIME

blog article

Jul 17, 2019

As an advertising platform, LinkedIns a great place to drive brand awareness, establish thought leadership, and to educate a given market segment about your product, service, or methodology for solving a particular business challenge.

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Social media marketing tips for every platform SOCIAL MEDIA MARKETING TIPS FOR EVERY PLATFORM

blog article

Jul 16, 2019

In this article, we will cover social media tips and tricks you can apply that will optimize your marketing strategy. Then we will break down the top social media platforms you should be using and give suggestions for making the most out of each one.

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The Best Time to Run Facebook Ads THE BEST TIME TO RUN FACEBOOK ADS

blog article

Jul 16, 2019

There have been countless studies about when to post organically on Facebook considering both the day of the week and the best time of the day to maximize organic reach. Although the results are less relevant today due to the recent loss in effectiveness of organic social media posting, the same que...

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HOW TO CREATE AND USE AN INSTAGRAM BUSINESS PAGE HOW TO CREATE AND USE AN INSTAGRAM BUSINESS PAGE

blog article

Jul 16, 2019

An Instagram Business Account can be very successful in driving sales and for brand building activities. All of Instagrams features are carefully designed to help you craft a visual marketing strategy to tell your brands story. Whether you create short Instagram videos, photos or longer IGTV videos,...

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How to Create a Facebook Link Image That Gets More Clicks HOW TO CREATE A FACEBOOK LINK IMAGE THAT GETS MORE CLICKS

blog article

Jul 16, 2019

In recent years, it has become harder to drive organic traffic from Facebook. Not only does Facebook limit the reach of pages to less than 2%, but there are over 80 million pages you are competing with every time you post. This is why, if you want to drive traffic from Facebook, you need to do that ...

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5 Ways To Utilize Google Analytics To Increase Your Conversion Rate 5 WAYS TO UTILIZE GOOGLE ANALYTICS TO INCREASE YOUR CONVERSION RATE

blog article

Jul 16, 2019

Google Analytics is a must have tool for digital marketing professionals and webmasters alike. In this article, I am going to discuss the best ways to utilize it to help increase conversions on your website. Whether you run an online shop and want to better understand your audience to increase sales...

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HOW TO USE FACEBOOK VIDEO ADS HOW TO USE FACEBOOK VIDEO ADS

blog article

Jul 15, 2019

Video is among the most popular type of content on the internet, and with good reason. By 2022, online videos will make up more than 82% of all consumer internet traffic – 15x higher than it was in 2017. Studies show shoppers who view videos are 1.81x more likely to purchase than non-video vie...

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Make Your Content Marketing Strategy Useful Do It in Visuals MAKE YOUR CONTENT MARKETING STRATEGY USEFUL DO IT IN VISUALS

blog article

Jul 15, 2019

Imagine you are in a meeting, furiously taking notes as the marketing manager speaks and shows a slide deck to review your brand’s content marketing strategy. Or you receive an email with several bullet points touching on the strategy. And what about those quick conversations when your manager...

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The 9 most overlooked benefits of social media THE 9 MOST OVERLOOKED BENEFITS OF SOCIAL MEDIA

blog article

Jul 15, 2019

We may be a bit biased when it comes to talking up the benefits of social media, but fortunately, you dont just have to take our word for it. Food for thought  59% of marketers are actively using social to support their lead generation and business goals. Meanwhile, its hard to find a brand tha...

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SailPoint Levels-Up their ABM Strategy with Intent Data SAILPOINT LEVELS-UP THEIR ABM STRATEGY WITH INTENT DATA

blog article

Jul 15, 2019

The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are starting to build solutions to address the radical new way customers engage and buy today by collecti...

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Duo Security Sets BDRs up for Success with 6sense DUO SECURITY SETS BDRS UP FOR SUCCESS WITH 6SENSE

blog article

Jul 15, 2019

The role of a Business Development Rep can be a daunting one. Knowing where to prioritize when you have over 1,000 accounts and knowing what content to reach out to them and engage them with can be an impossible task. But if you have the right intent data that can show you where the account is in th...

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Content Promotion Strategies: How to Supercharge Your Content CONTENT PROMOTION STRATEGIES: HOW TO SUPERCHARGE YOUR CONTENT

blog article

Jul 14, 2019

Theres no doubt that content marketing is a powerful strategy. But what happens when the content you create does not get the attention you want? Thats where content promotion strategies can help. Content promotion is the use of additional strategies, both paid and unpaid, that get your content more ...

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Instagram’s Shoppable Feature: What it Means for Brands INSTAGRAM’S SHOPPABLE FEATURE: WHAT IT MEANS FOR BRANDS

blog article

Jul 11, 2019

Monetizing content can be a challenge for social media marketers. While engagement on social media is important for brand affinity, it’s even better when social media marketing can be directly tied to sales. Luckily, Instagram rolled out an exciting feature that will help to solve this problem...

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Facebook Community for SaaS Product – The Whys and Hows FACEBOOK COMMUNITY FOR SAAS PRODUCT – THE WHYS AND HOWS

blog article

Jul 11, 2019

One of the biggest struggles of every SaaS company out there is increasing retention and reducing churn. In other words, making sure that people who sign up for the SaaS switch from free to paid plans and stay on the paid plans. There are plenty of ways to do this, and not all of them work equally w...

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Must Follow Video Marketing Facts and Figures In 2019 MUST FOLLOW VIDEO MARKETING FACTS AND FIGURES IN 2019

blog article

Jul 11, 2019

This post will cover parameters of video marketing and also present facts to support that there could not be a more prime reach out to the audience other than through the approach of engaging with them via videos. It has been experienced that statistically since the year 2018 interactive videos have...

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Instagram marketing: how to establish an effective strategy INSTAGRAM MARKETING: HOW TO ESTABLISH AN EFFECTIVE STRATEGY

blog article

Jul 11, 2019

If you feel like you do not quite get Instagram marketing, you are not alone. On the surface, it might seem like little more than a place for snapshots and selfies. The reality, though? Instagram is an absolute goldmine for businesses of all shapes and sizes. From social selling to community-buildin...

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Interesting Facts About Social Media INTERESTING FACTS ABOUT SOCIAL MEDIA

blog article

Jul 10, 2019

Everyone has a social media account and people use it to stay connected with their friends, family and the rest of the global community. Big businesses and companies have put their efforts in digital marketing on social media because of the huge impact of social in people’s lives. Billions of ...

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How to Incorporate UGC Into Your Inbound Marketing Strategy HOW TO INCORPORATE UGC INTO YOUR INBOUND MARKETING STRATEGY

blog article

Jul 10, 2019

One of the reasons most organizations don’t get the most out of their user-generated content is because UGC tends to live within their social media or customer marketing department, and this department doesn’t always live on the same proverbial floor as their bloggers, web copywriters, a...

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What is SEO and How It Works for Small Businesses WHAT IS SEO AND HOW IT WORKS FOR SMALL BUSINESSES

blog article

Jul 09, 2019

Want to know what is SEO and how it works? We’ve made this simple SEO guide for you. One of the biggest questions that we get from our clients here at LYFE marketing is what is SEO and how does it work? For businesses that are just starting to build their website or going through a website red...

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Why Sales Leaders Need to Digitally Transform Their Teams WHY SALES LEADERS NEED TO DIGITALLY TRANSFORM THEIR TEAMS

blog article

Jul 08, 2019

Three key trends are driving the need for sales leaders to digitally transform their organizations. First, b-to-b buyers are conducting more of their purchase journey in the digital arena and demanding the same kind of frictionless and seamless customer experience they enjoy as consumers. Second, th...

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The Most Important Metric for Sales Leaders in Subscription Businesses to Track and Use to Drive Revenue Growth THE MOST IMPORTANT METRIC FOR SALES LEADERS IN SUBSCRIPTION BUSINESSES TO TRACK AND USE TO DRIVE REVENUE GROWTH

blog article

Jul 08, 2019

Subscription businesses that charge customers monthly for using their offerings are expanding rapidly in response to consumers’ and b-to-b buyers’ desire to try a product and walk away easily if they’re not achieving the expected value. However, the subscription-based business mode...

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7 LOCAL SEO TIPS FROM THE EXPERTS 7 LOCAL SEO TIPS FROM THE EXPERTS

blog article

Jul 08, 2019

Local search engine optimization is simple in theory. Its how businesses improve their online presence specifically for local target audiences. In practice, this is not as complex as you might think, partly because Google is refreshingly clear about local SEO ranking factors (more on that later). Bu...

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How to Promote Your Business on LinkedIn HOW TO PROMOTE YOUR BUSINESS ON LINKEDIN

blog article

Jul 08, 2019

What started as a job-finding site that basically acted as a virtual resume has evolved into a major B2B marketing powerhouse. LinkedIn should now be considered a priority site in terms of social media marketing and potential networking opportunities, particularly for B2B-oriented businesses.

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How to Turn Your Social Media Followers Into Customers HOW TO TURN YOUR SOCIAL MEDIA FOLLOWERS INTO CUSTOMERS

blog article

Jul 08, 2019

The work we do on social media - including posts, photos, gaining followers and engaging those followers will not be worth it if we don’t generate new sales leads. Ask yourself this: what do your current followers actually do for your business? Are they helping you gain new followers? Are they...

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7 Social Media Metrics That Should Really Matter to Your Brand 7 SOCIAL MEDIA METRICS THAT SHOULD REALLY MATTER TO YOUR BRAND

blog article

Jul 08, 2019

Your social media pages have thousands of “likes” and followers. You think, “Awesome, this seems to be working.” But sooner or later you think: “Why aren’t we getting more sign-ups on the website? Why are additional sales not coming in? Something must be wrong.&rd...

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4 Characteristics of a Great Social Media Campaign 4 CHARACTERISTICS OF A GREAT SOCIAL MEDIA CAMPAIGN

blog article

Jul 08, 2019

Organizations that are planning to expand are always searching for the next great place to reach new contacts for growth. Social media can no longer be overlooked as a massive pool of potential revenue. In 2019, there are now approximately 3.48 billion social media users online, having grown by 9 pe...

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Setting Up A Facebook Business Page: Building Up Success SETTING UP A FACEBOOK BUSINESS PAGE: BUILDING UP SUCCESS

blog article

Jul 08, 2019

On the first quarter of 2019, Facebook had 2.38 billion monthly active users. This represents a great marketing opportunity for small business owners to get their message to a large audience and connect with them. As with all marketing adventures, the first question that arises is where to start. Th...

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UNDERSTANDING FACEBOOK SPONSORED POSTS AND HOW TO USE THEM FOR THE MOST ROI UNDERSTANDING FACEBOOK SPONSORED POSTS AND HOW TO USE THEM FOR THE MOST ROI

blog article

Jul 03, 2019

A Facebook boosted post is a form of promoted content that lets you reach the massive audiences across the platforms mobile and desktop News Feed. In other words, its way to stand out from all of the vacation updates, viral videos and status updates common on Facebook. While it is a type of paid med...

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Affordable Marketing Automation for Social Media AFFORDABLE MARKETING AUTOMATION FOR SOCIAL MEDIA

blog article

Jul 03, 2019

Social media has become a critical component of many small business marketing programs, and with several platforms available, there are endless options for content. Many businesses use multiple platforms to engage their audience, but managing several platforms can quickly become overwhelming. Market...

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3 Unique Paid Social Media Strategies for FB Ads 3 UNIQUE PAID SOCIAL MEDIA STRATEGIES FOR FB ADS

blog article

Jul 03, 2019

As marketing strategists, researchers, and competitors its difficult to give up control. when we want to be seen so badly, slowing down our strategy seems counterintuitive. But, we are here to tell you work smarter, not harder. Stop aiming to outsmart your rivals, the algorithm, or to manipulate the...

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How to Do SEO With 8 Basic Beginner Steps HOW TO DO SEO WITH 8 BASIC BEGINNER STEPS

blog article

Jul 03, 2019

Did you know that 89% of marketers say search engine optimization (SEO) is successful? SEO is a powerful strategy for driving more organic traffic to your website. If you want to know how to do SEO to boost your website’s ranking in search results and drive more leads, you’ve come to the...

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6 Supreme Free SEO Tools to Improve Your Marketing 6 SUPREME FREE SEO TOOLS TO IMPROVE YOUR MARKETING

blog article

Jul 03, 2019

Search engine optimization (SEO) is arguably one of the most important marketing tactics out there. It allows you to jump leaps and bounds in search engine rankings if you do it correctly and is extremely effective at increasing site traffic, conversions, and revenue over time. The key though, is th...

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Instagram Analytics Enhanced By Next Generation AI INSTAGRAM ANALYTICS ENHANCED BY NEXT GENERATION AI

blog article

Jul 02, 2019

With a channel as important as Instagram especially for businesses and brands where visuals and lifestyle sell understanding Instagram Analytics is table stakes. So, what should brands focus on?

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6 Necessary Social Media Marketing Tools in 2019 6 NECESSARY SOCIAL MEDIA MARKETING TOOLS IN 2019

blog article

Jul 02, 2019

Social media has transformed from a way to connect with friends and family online to a comprehensive source of news and information. Cultivating a social media experience can be difficult for individuals but for businesses, it presents a whole different set of challenges.

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Big List of Marketing Words to Improve Email Campaigns BIG LIST OF MARKETING WORDS TO IMPROVE EMAIL CAMPAIGNS

blog article

Jul 02, 2019

Email inboxes are more competitive than ever. In fact, according to data from Radicati, about 205 billion emails are sent received per day. This figure is expected to grow at an average annual rate of 3% over the next four years, reaching over 246 billion by the end of 2019. With that in mind, would...

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5 Digital Marketing Trends For 2019 & Beyond 5 DIGITAL MARKETING TRENDS FOR 2019 & BEYOND

blog article

Jul 02, 2019

Looking for a way to make your business stand out from the crowd? There is a lot of competition out there and marketing methods have shifted over the past few years. If you have a small business, it is likely not within your budget to advertise on media such as the radio or the TV, and let’s f...

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3 Digital Marketing Tactics Every Business Should Be Implementing 3 DIGITAL MARKETING TACTICS EVERY BUSINESS SHOULD BE IMPLEMENTING

blog article

Jul 02, 2019

Almost no one will be exempted: businesses of any scale must integrate digital marketing as part of their business strategy to avoid being left out in the golden virtual age. The power of digital marketing continuously exceeds the means for companies to promote their existence and their business cap...

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Image SEO: How to Optimize Images for Google Image Search SEO? IMAGE SEO: HOW TO OPTIMIZE IMAGES FOR GOOGLE IMAGE SEARCH SEO?

blog article

Jul 02, 2019

For any business owner who is looking to compete in the organic search results, SEO is essential. With so much focus on producing high quality content and a top-notch website, many people end up ignoring SEO for images. As the importance of images on e-commerce, travel, and media websites have been ...

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5 Ways to Use Facebook for Lead Generation 5 WAYS TO USE FACEBOOK FOR LEAD GENERATION

blog article

Jul 01, 2019

Do you think Facebook is just a place for ridiculous memes and puppy videos? While these things have a place on the platform, don’t count Facebook out as a place to drive quality leads for your business.

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5 Tips to Increase Engagement With your Brand on Social Media 5 TIPS TO INCREASE ENGAGEMENT WITH YOUR BRAND ON SOCIAL MEDIA

blog article

Jun 30, 2019

In fact, social media plays a central role in terms of decision making for your customers. According to the Local Consumer Review Survey (Bright Local, 2019), 91% of 18-34 years old consumers say they trust online reviews as much as personal recommendations before they buy or consume something. What...

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Where Social Analytics And AI Converge WHERE SOCIAL ANALYTICS AND AI CONVERGE

blog article

Jun 27, 2019

Social analytics and Artificial Intelligence (AI) are converging in exciting new ways, offering amped up predictive capabilities that make brand marketing more powerful than ever. The two have morphed into one intuitive offering that creates exciting possibilities for brands.

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12 Effective Tips to Grow Your YouTube Subscribers 12 EFFECTIVE TIPS TO GROW YOUR YOUTUBE SUBSCRIBERS

blog article

Jun 27, 2019

Did you know that eight out of 10 people between the ages of 18 and 49 watch videos on YouTube? In fact, YouTube is the second most visited site in the world, second only to Google. So, what do these staggering statistics tell you about YouTube? It’s pretty evident that if you can have a stron...

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Reach vs Impressions: Which One is More Important & Why? REACH VS IMPRESSIONS: WHICH ONE IS MORE IMPORTANT & WHY?

blog article

Jun 27, 2019

Are you trying to increase your visibility and influence on social media? You are sure to have come across these two metrics on your analytics dashboard: reach and impressions. They are both critical for the success of your overall social media strategy. But at times, you may need to give preference...

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7 mistakes to avoid when targeting more than one location 7 MISTAKES TO AVOID WHEN TARGETING MORE THAN ONE LOCATION

blog article

Jun 26, 2019

At first glance, marketing a multi location business seems similar to marketing a single location business. After all, the goals are the same building awareness, sparking action, increasing sales so the approaches should also be the same, right? Wrong. Though there’s plenty of overlap in tacti...

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3 ways to drive better SEO results for any website 3 WAYS TO DRIVE BETTER SEO RESULTS FOR ANY WEBSITE

blog article

Jun 26, 2019

If your website isn’t appearing in search results, you may be missing out on opportunities to reach new clients. That where great content and a solid SEO strategy come into play. Domain authority defines how well your website ranks in search engines like Google. The domain authority score is b...

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Four Benefits of Social Media Marketing FOUR BENEFITS OF SOCIAL MEDIA MARKETING

blog article

Jun 26, 2019

Social media marketing has come a long way over the past decade. It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits ...

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HOW CAN HASHTAGS IMPROVE YOUR SOCIAL MEDIA PRESENCE HOW CAN HASHTAGS IMPROVE YOUR SOCIAL MEDIA PRESENCE

blog article

Jun 26, 2019

Hashtags are an excellent way to boost the organic reach of your posts on social media channels. Mainly because hashtags in most of the sites are clickable and searchable as well. People use hashtags to find content or conversation that are relevant to them. It can also help place your content in fr...

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Can Marketers Deliver B2B Personalisation At Scale? CAN MARKETERS DELIVER B2B PERSONALISATION AT SCALE?

blog article

Jun 26, 2019

The era of Big Data is over. The era of Data Veracity is here to stay. Speed and accuracy are taking precedence over what was once the age of more as B2B marketers strive to influence increasingly autonomous, empowered customers through personalised messages. With data as the lifeblood of business s...

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Social Media Dos and Don SOCIAL MEDIA DOS AND DON'TS FOR COLLEGE APPLICANTS

blog article

Jun 25, 2019

You Snapchat and you Instagram, and sometimes you tweet. Occasionally you even spend a few minutes on Facebook catching up with your aunts and uncles. Social media is a fact of contemporary life, just another way to keep the conversation going with your friends and classmates. Sometimes, though, thi...

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Here’s how to delete or deactivate your Facebook account HERE’S HOW TO DELETE OR DEACTIVATE YOUR FACEBOOK ACCOUNT

blog article

Jun 25, 2019

Although deleting your Facebook account sounds simple enough, it’s actually deceptively hard. Social media platforms make money off you, so the last thing they want is for you to stop your incessant scrolling and sharing. But don’t worry, we’ve produced an easy, step by step guide ...

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How to make maximum use of micro influencers HOW TO MAKE MAXIMUM USE OF MICRO INFLUENCERS

blog article

Jun 25, 2019

The rise of social media influencers is undeniable. Yet, whats up with this surge in brands linking up with micro influencers? The rise in micro influencers is interesting to note because it seems these scrappy, relatable personalities are beginning to capture the attention of brands big and small a...

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Ready to craft a content strategy?Answer these questions first READY TO CRAFT A CONTENT STRATEGY?ANSWER THESE QUESTIONS FIRST

blog article

Jun 25, 2019

Crafting a successful content strategy requires a comprehensive approach that flexible enough to adapt to your evolving needs. Unless you are concocting a content strategy from scratch, you probably already have content living online. Examine and audit your current content, and use those insights to...

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9 stats social media marketers need to show their bosses ASAP 9 STATS SOCIAL MEDIA MARKETERS NEED TO SHOW THEIR BOSSES ASAP

blog article

Jun 25, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. On top of these growing...

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4 Tips for PPC Specialists in the Automation Age 4 TIPS FOR PPC SPECIALISTS IN THE AUTOMATION AGE

blog article

Jun 25, 2019

Automation is changing the workforce across industries all over the world, and digital marketing is no exception. From scripts that pause your ads when items are out of stock to automated bidding strategies to manage your bidding, automation can remove the laborious manual tasks associated with day-...

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10 Marketing Channels You Need to Try in 2019 10 MARKETING CHANNELS YOU NEED TO TRY IN 2019

blog article

Jun 25, 2019

Even though Google and Facebook’s share of the digital advertising market is expected to drop this year, data from research firm eMarketer shows that the so-called duopoly will still control roughly 60% of that market or about $77 billion.

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How to Build a Productive Facebook Sales Funnel: A Complete Guide HOW TO BUILD A PRODUCTIVE FACEBOOK SALES FUNNEL: A COMPLETE GUIDE

blog article

Jun 25, 2019

Facebook ads are no longer set-it-and-forget-it way to attract leads. Facebook is now a crowded space where you need to pay thousands of dollars to get your brand noticed. If you want to thrive and beat your competitors, you need to develop an excellent Facebook sales funnel. The first thing you nee...

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SEO for Beginners: 6 Google Ranking Factors You Must Know SEO FOR BEGINNERS: 6 GOOGLE RANKING FACTORS YOU MUST KNOW

blog article

Jun 24, 2019

Learning SEO is important for any website owner. In this post, we'll share 6 google ranking factors every beginner must know. It's nearly impossible for any website to survive without search engine optimization. SEO makes your website discoverable. If you don't optimize your websites for...

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How to use LinkedIn Groups to create marketing magic HOW TO USE LINKEDIN GROUPS TO CREATE MARKETING MAGIC

blog article

Jun 24, 2019

LinkedIn has become a powerhouse platform for lead generation. LinkedIn Groups, especially, can be a boon for businesses eager to facilitate more meaningful interactions between industry peers and potential customers. By assembling a mini faction of like-minded people who care about a specific topic...

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3 Ways to Make Social Media Part of Your Business Plan 3 WAYS TO MAKE SOCIAL MEDIA PART OF YOUR BUSINESS PLAN

blog article

Jun 24, 2019

As an agent, you have probably heard over and over that social media marketing is an easy and effective strategy to win over clients. At the same time, trying to keep up with multiple platforms and find engaging content to post can quickly become overwhelming. Social media’s freedom doesn&rsqu...

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Who really rules social media? WHO REALLY RULES SOCIAL MEDIA?

blog article

Jun 24, 2019

Does social media influence carry the seeds of its own destruction? It begins in innocence, unfeigned enthusiasm and transparent honesty. You share likes and dislikes. People listen and agree with you. You become a voice for others who share your interests and passions. You acquire a following, mode...

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How to Optimize Your Conversion Funnel, from ToFu to BoFu HOW TO OPTIMIZE YOUR CONVERSION FUNNEL, FROM TOFU TO BOFU

blog article

Jun 24, 2019

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thin...

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21 Ways to Triple Your B2B E-Commerce Conversions 21 WAYS TO TRIPLE YOUR B2B E-COMMERCE CONVERSIONS

blog article

Jun 24, 2019

It takes thoughtful work to scale an e-commerce store. I’m sure you’ve had a few growing pains of your own getting to the point where you are today. However, you’re reading this because you may not be content with where your conversions are at this precise moment. You may not even ...

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Could the Breadcrumb Technique Help Boost Your Landing Page Conversions? COULD THE BREADCRUMB TECHNIQUE HELP BOOST YOUR LANDING PAGE CONVERSIONS?

blog article

Jun 24, 2019

We’ve all heard the term “less is more”. And we’ve been told this applies for landing pages too. I.e. your forms should be short and only ask for only the bare minimum of required information if you want to convert. As an example, one of the main questions someone typically h...

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Welcome to the next era of social media marketing WELCOME TO THE NEXT ERA OF SOCIAL MEDIA MARKETING

blog article

Jun 24, 2019

At this year F8 Developers Conference, Facebook CEO Mark Zuckerberg stood on stage and announced, The future is private. It was a bold statement coming from the guy who has spent the past eighteen months tackling a firestorm of criticism over misusing customer data and information. Still, the intent...

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7 Useful SEO Insights You Can Learn From Your Help Desk Analytics 7 USEFUL SEO INSIGHTS YOU CAN LEARN FROM YOUR HELP DESK ANALYTICS

blog article

Jun 23, 2019

Your help desk is a treasure trove of customer insights that your marketing, sales, and customer service teams can all learn from. Depending on the size of your business and the sophistication of your customer, you likely have a collection of tools to allow customers.

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27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour 27-YEAR-OLD SEARCH MARKETING CEO LANDS 13-STOP U.S. SPEAKING TOUR

blog article

Jun 23, 2019

Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, 5 Data-Validated Tactics to Increase the Experienced Marketer’s Qualified Lead Volume (…and 3 Tactics Guaranteed to Fail) with their audiences across t...

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5 Ways to Minimize the Impact of Algorithm Updates on Your SEO Efforts 5 WAYS TO MINIMIZE THE IMPACT OF ALGORITHM UPDATES ON YOUR SEO EFFORTS

blog article

Jun 21, 2019

On June 3, Google pre announced the launch of a broad core algorithm update to be released the following day.The decision to pre-announce the update was presumably as much about Google’s PR team stopping Gary Illyes from naming another update as it was to save SEO pros from freaking out.But fr...

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3 Content Marketing Tips to Make Your Startup Stand Out 3 CONTENT MARKETING TIPS TO MAKE YOUR STARTUP STAND OUT

blog article

Jun 21, 2019

No, keywords are not dead.Yes, they are still important.But keyword driven content is not for everyone or every business. In fact, as a startup or a new business, keyword-driven content is likely a waste of time and money. Here’s why and what you should be writing instead. Original research ca...

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What is the 80/20 Rule in Marketing? WHAT IS THE 80/20 RULE IN MARKETING?

blog article

Jun 21, 2019

The 80/20 rule was first attributed to the Italian economist, Vilfredo Pareto. Because of this, it’s also often called the Pareto Principle. In an academic paper, Pareto noted that 80% of the land in Italy belonged to only 20% of the country’s total population. You may be thinking, what ...

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Working With Social Media Influencers WORKING WITH SOCIAL MEDIA INFLUENCERS

blog article

Jun 20, 2019

Influencer marketing involves personalities who will garnered large followings on social media sites like Instagram and YouTube. These people have become trusted voices for consumers, crafting a lifestyle on social media that their followers respect and aspire to. But is influencer marketing right f...

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How Security Clearance Holders are Being Targeted on Social Media. HOW SECURITY CLEARANCE HOLDERS ARE BEING TARGETED ON SOCIAL MEDIA.

blog article

Jun 20, 2019

The FBIs Office of Private Sector issued a Liaison Information Report  which contained an explicit warning to the private sector on the use of social media networks by foreign intelligence services FIS to target corporate and U.S. government clearance holders. The LIR was issued by the FBI&rsqu...

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4 things your content must do in 2019. 4 THINGS YOUR CONTENT MUST DO IN 2019.

blog article

Jun 20, 2019

Your audience likely sees ads and product placements before they even get out of bed in the morning. How can you make them care about what your organization has to say?The experts at the Brand Storytelling Conference at Disneyland, Sept 19/20 in Anaheim, California, understand that powerful narrativ...

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How To Get The Most Out Of Your Influencer Campaign HOW TO GET THE MOST OUT OF YOUR INFLUENCER CAMPAIGN

blog article

Jun 20, 2019

A Google engineer tells The Guardian changes have been made to the search algorithm in response to real-life crises. Pandu Nayak, a senior search engineer at Google, says Google’s algorithm can now recognize when a bad event is taking place. While the said event is taking place, Google will in...

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Paintmaker PPG’s Digital Transformation Ripples Around The World PAINTMAKER PPG’S DIGITAL TRANSFORMATION RIPPLES AROUND THE WORLD

blog article

Jun 19, 2019

PPG has seen many changes over its 135-year history. Originally a glass manufacturer, PPG transitioned the core of its business to paints and specialty coatings that are used on everything from driverless cars to the posts on NHL goals. But the latest change may be the most drastic. PPG has undergon...

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8 Social Media Tips for Small Businesses. 8 SOCIAL MEDIA TIPS FOR SMALL BUSINESSES.

blog article

Jun 19, 2019

The small business world can be a grind working in and on the business to reach goals and milestones and grow.Owners and employees wear a lot of hats and often excel at filling a lot of roles.The day-to-day requirements of sales, operations, payroll, invoicing, service, and fulfillment take a ton of...

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7 Ways to Compete with Big Brands on a Budget. 7 WAYS TO COMPETE WITH BIG BRANDS ON A BUDGET.

blog article

Jun 19, 2019

Many small companies have come to the conclusion that SEO is no longer feasible in this day and age. They believe that with Google favoring big brands and larger businesses throwing huge amounts of budget at their SEO efforts, it has become impossible to compete.However, if you know the right places...

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Did Google DID GOOGLE'S SITE DIVERSITY UPDATE LIVE UP TO ITS PROMISE?

blog article

Jun 19, 2019

On June 6th, on the heels of a core update, Google announced that a site diversity update was also rolling out. This update offered a unique opportunity, because site diversity is something we can directly measure. Did Google deliver on their promise, or was this announcement mostly a PR play? There...

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Don DON'T LET SOCIAL MEDIA DECIDE WHAT YOU WANT TO BUY.

blog article

Jun 19, 2019

Social media has a part to play in almost all aspects of our decisions. Although it started as a platform to strengthen social bonds, it has benefited businesses more than social bonds. In a research conducted by Sprout Social, it was found that 74 per cent of shoppers make buying decisions based on...

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How to Develop a Successful YouTube Influencer Marketing Strategy HOW TO DEVELOP A SUCCESSFUL YOUTUBE INFLUENCER MARKETING STRATEGY

blog article

Jun 19, 2019

Its time for marketers to diversify their budgeting investments and consider developing a YouTube influencer marketing strategy and start collaborating with YouTube Influencers. The reason is very simple.

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5 Ways You Might Mess up When Running SEO Split Tests. 5 WAYS YOU MIGHT MESS UP WHEN RUNNING SEO SPLIT TESTS.

blog article

Jun 18, 2019

SEO split testing is a relatively new concept, but its becoming an essential tool for any SEO who wants to call themselves data-driven. People have been familiar with A/B testing in the context of Conversion Rate Optimisation  for a long time, and applying those concepts to SEO is a logical nex...

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Here’s why digital marketers need to leverage the power of AI HERE’S WHY DIGITAL MARKETERS NEED TO LEVERAGE THE POWER OF AI

blog article

Jun 18, 2019

DIGITAL marketing has come a long way since businesses first started buying ads on search and display platforms such as Google and Facebook. Today, not only do ad platforms offer customers a lot of data about who is seeing their ads and how they’re interacting with them but also allow customer...

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10 Common Twitter Marketing Mistakes You Need to Avoid 10 COMMON TWITTER MARKETING MISTAKES YOU NEED TO AVOID

blog article

Jun 18, 2019

Twitter is one of the most effective marketing channels for building brand credibility, engaging with customers, and reaching a wider audience. However, using the platform does have its pitfalls. If you’re not careful, little mistakes you make on Twitter can add up to creating a poor image for...

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Media trends marketers must know MEDIA TRENDS MARKETERS MUST KNOW

blog article

Jun 18, 2019

For marketers, its like Christmas in July. The 2019 Mary Meeker Internet Trends Report recently published. For 20-plus years, this industry-defining report has captured how consumers in the U.S. and across the globe are using the internet and interacting with media. Don’t worry! We broke down ...

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Would Facebook be better if we paid for it? WOULD FACEBOOK BE BETTER IF WE PAID FOR IT?

blog article

Jun 18, 2019

Is the advertising model that allows our use of Facebook to be free actually the thing that is wrong with Facebook? If we all just paid a subscription fee each month, would that solve some of the issues and concerns with privacy, data, and so on? Here is a lightly edited excerpt of Verge senior edit...

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How brands are injecting creativity into digital HOW BRANDS ARE INJECTING CREATIVITY INTO DIGITAL

blog article

Jun 17, 2019

It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and emotion of above-the-line advertising. However, while counting clicks, impressions and views can help marketers gauge effectiveness, injecting creativity into digital can take an a...

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Public Administration and digital marketing PUBLIC ADMINISTRATION AND DIGITAL MARKETING

blog article

Jun 17, 2019

Often, the relationship between Italy and its Public Administration is seen more like one of the adversaries than allies, slow, corrupt, inefficient or at least unable to provide a fair level of services throughout the country. This perception is confirmed by numerous articles and reports that rank ...

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7 Strategies Your Competitors Can Teach You About Social Media Campaigns 7 STRATEGIES YOUR COMPETITORS CAN TEACH YOU ABOUT SOCIAL MEDIA CAMPAIGNS

blog article

Jun 17, 2019

How, exactly, do you succeed on social media? It can seem like a crazy wilderness, with everyone yelling, “Do this!” or “Come over here!” Of course, those folks want to sell you their particular system, but you have no guarantee it will work at all. Fortunately, there is some...

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7 Awesome Ecommerce Content Marketing Examples for 2019 7 AWESOME ECOMMERCE CONTENT MARKETING EXAMPLES FOR 2019

blog article

Jun 16, 2019

Ecommerce content marketing sounds good in theory  but few sites do it well.Loads of ecommerce sites will put up a blog, write a company update once in a while and call it a day.Even though site owners have a ton of things to do  from managing inventory, to perfecting design, to hiring sta...

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How to Bring Traffic on Your Website Through Digital Marketing HOW TO BRING TRAFFIC ON YOUR WEBSITE THROUGH DIGITAL MARKETING

blog article

Jun 14, 2019

Finding new approaches to make bigger website traffic is essential for any business. In order for your business to grow, you want to consistently bring new possible customers to your site. But developing techniques to carry out this purpose is no longer continually easy. so, How do we increase inter...

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8 Tips for Creating High-Performing Emails 8 TIPS FOR CREATING HIGH-PERFORMING EMAILS

blog article

Jun 10, 2019

According to research, email offers the largest Return on Investment (ROI) for more than 59% of marketers. At the same time, studies indicate that more and more consumers are using email on a regular basis, with more than half the world’s population expected to be using email by the year 2022....

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The 55 Best Free SEO Tools For Every Task THE 55 BEST FREE SEO TOOLS FOR EVERY TASK

blog article

Jun 10, 2019

At Moz, we know the value of premium SEO tools we've built new tools for 10+ years. Paid tools are hugely valuable in SEO when you need advanced features, increased limits, stored data, or online support.But for 70 percent of other tasks, a free tool often does the trick.There are literally hund...

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Top 100 Digital Agencies 2019: Submissions now open! TOP 100 DIGITAL AGENCIES 2019: SUBMISSIONS NOW OPEN!

blog article

Jun 07, 2019

If youre not familiar with our annual Top 100, its a report in its 17th year and one thats been a byword for an independent overview of the UK agency landscape ever since its first publication in 2002 by New Media Age magazine.Each year we list the Top 100 digital agencies in the UK by fee income an...

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Instagram Will Now Enable Advertisers to Boost Branded Content Partnerships as Ads INSTAGRAM WILL NOW ENABLE ADVERTISERS TO BOOST BRANDED CONTENT PARTNERSHIPS AS ADS

blog article

Jun 05, 2019

Instagram has officially announced the launch of its new Branded Content Ads option, which will provide additional ways for businesses to maximize their on-platform influencer partnerships.

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How to Guard Your Google Business Profile from Becoming a Running Joke HOW TO GUARD YOUR GOOGLE BUSINESS PROFILE FROM BECOMING A RUNNING JOKE

blog article

Jun 05, 2019

But it’s exactly this, and several related scenarios of absurdity, that have resulted from Google positioning itself as the dominant middle man between customers and local brands while failing to adequately communicate or enforce product policies. Examples of Google Business Profiles gone bad ...

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10 Amazing Tips to Write Better Mobile PPC Ads 10 AMAZING TIPS TO WRITE BETTER MOBILE PPC ADS

blog article

Jun 04, 2019

In the not-so-distant past, PPC managers created multiple campaigns divided up by device to easily differentiate and customize messages to desktop and mobile users. Now, device targeting is streamlined. We can use a one-size-fits-all approach to ensure ads are shown on mobile devices with little eff...

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3 of the Most Common LinkedIn Marketing Mistakes - and How to Fix Them 3 OF THE MOST COMMON LINKEDIN MARKETING MISTAKES - AND HOW TO FIX THEM

blog article

Jun 04, 2019

Are you making these three common mistakes with your LinkedIn content? You "hijack" your own post. You post on LinkedIn only to promote your self-interest. You don't have a LinkedIn content strategy . I'm seeing so many of these kinds of posts in my feeds, so I thought I should sha...

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Amazon Advertising: The Amazon Brand Store AMAZON ADVERTISING: THE AMAZON BRAND STORE

blog article

Jun 04, 2019

First, we broke down the advertising essentials for a well-run Amazon account. Then we took an in-depth look at how you can make the most of new bidding tools and features to improve campaigns.There’s another prominent piece of the Amazon Advertising puzzle - one we’d be remiss not to ad...

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5 Trends to Know in SEO & Content Marketing 5 TRENDS TO KNOW IN SEO & CONTENT MARKETING

blog article

Jun 03, 2019

More specifically, quality, media type, authenticity, and audience targeting all come into play if you want to win with readers and Google.These are the five content marketing and SEO trends you need to know.We’re seeing brands leave superficial content behind in favor of blogs and articles th...

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Branding Your Business Through Digital Marketing BRANDING YOUR BUSINESS THROUGH DIGITAL MARKETING

blog article

Jun 02, 2019

Branding is very important for any business to get success in this competitive market whether through traditional marketing or digital marketing. Traditional marketing means a company’s promotion through a banner ad, brochures, templates, TV ads, etc. Whereas digital marketing means a company&...

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5 of the Best Social Media Lead Gen Techniques 5 OF THE BEST SOCIAL MEDIA LEAD GEN TECHNIQUES

blog article

Jun 02, 2019

I have worked with B2B advertisers for nearly my entire PPC career. During this time, social    platforms have introduced several great features for B2B advertising and lead generation. Below are a few of my favorite lead gen tactics for paid social platforms. We will be looking at Fa...

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ChannelAdvisor Pulse E-Commerce Newsletter | May 2019 CHANNELADVISOR PULSE E-COMMERCE NEWSLETTER | MAY 2019

blog article

May 30, 2019

At the recent Google Marketing Live event, Google announced several new ad formats as well as an important (and possibly game-changing) enhancement to the popular Shopping Actions program. The goal? Improve the consumer experience. The Google Express marketplace, powered by Shopping Actions, will no...

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15 Incredible Tools You Never Thought You Needed 15 INCREDIBLE TOOLS YOU NEVER THOUGHT YOU NEEDED

blog article

May 30, 2019

There are so many tools at a marketer's disposal these days.You can find everything under the sun, including project management software, social media dashboards, chatbot builders and so much more.But with so many options, it can get a little overwhelming  to the point that a lot of the bes...

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Is Google IS GOOGLE'S REDESIGN GOOD FOR ADS OR BRANDS?

blog article

May 30, 2019

At the end of last week, Google announced a major design change for mobile search results. Minor design tests and changes happen frequently, but this roll-out included two major changes. First, the green [Ads] indicator was replaced with black, bolded text Reactions from the marketing community were...

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How to Choose the Right Facebook Ad Objective for Your Goals HOW TO CHOOSE THE RIGHT FACEBOOK AD OBJECTIVE FOR YOUR GOALS

blog article

May 30, 2019

Facebook Ad objectives are the backbone of any Facebook campaign: the objective controls your bidding options, your ad unit options, and, the way your campaigns are optimized. There are 13 campaign objectives to choose from but not much supporting content to help make that selection. Because of this...

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LinkedIn acquires customer AI platform Drawbridge LINKEDIN ACQUIRES CUSTOMER AI PLATFORM DRAWBRIDGE

blog article

May 29, 2019

LinkedIn has acquired Drawbridge, a company which helps companies better understand their customers using AI and machine learning (ML), for an undisclosed amount. The professional networking firm revealed it had purchased Drawbridge in a blogpost which also revealed that LinkedIn Marketing Solutions...

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8 Video SEO Tricks to Get More Views on YouTube 8 VIDEO SEO TRICKS TO GET MORE VIEWS ON YOUTUBE

blog article

May 29, 2019

Want more video views? It'll take more than just producing and editing your video. In this guide, we’ll share 8 video SEO tricks to get more views on YouTube. Video is now the preferred type of content by business owners and marketers alike and for good reason. Videos are capable of attrac...

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Social Media to Grow Your Business SOCIAL MEDIA TO GROW YOUR BUSINESS

blog article

May 28, 2019

Our team noticed that during each week’s Twitter SEMrushChat, our participants offer a lot of valuable tips and insights. We thought we should share them with our blogging community, so each week, you can gain some great advice from marketers like yourself. This week's SEMrushchat was abou...

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Five new Google features that will change the digital marketing landscape FIVE NEW GOOGLE FEATURES THAT WILL CHANGE THE DIGITAL MARKETING LANDSCAPE

blog article

May 28, 2019

Google Marketing Live 2019 took place from 13 to 16 May in San Francisco and more than 5 000 attendees from over 68 countries convened to discuss the future of the digital marketing industry.Over the course of the conference, Google announced several live and planned features that will change the di...

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How to scale social media across Europe for brand growth HOW TO SCALE SOCIAL MEDIA ACROSS EUROPE FOR BRAND GROWTH

blog article

May 28, 2019

Growth is a scary word, right? It’s on every digital marketing managers’ KPIs but once it’s set, there’s no going back; you either succeed or fail to hit it. Scaling social media should be a top priority for any digital marketing manager or social media agency looking to grow...

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Digital Marketing through Data Analytics DIGITAL MARKETING THROUGH DATA ANALYTICS

blog article

May 27, 2019

The most important and critical success factor of any business of today is Data. Social media sites, IoT devices, financial institutions and retail shops are working as data generation factories. The data generated by these factories is used for cross-selling, improving user experience and increasin...

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How Often Should I Be Launching Digital Campaigns? HOW OFTEN SHOULD I BE LAUNCHING DIGITAL CAMPAIGNS?

blog article

May 24, 2019

As marketing consultants, we get a lot of questions from clients about engaging with target markets. Who should we be targeting? How do we engage with them? When should we reach out? And in what format? On what channel? With what spend? But time and time again, one question seems to pop up more freq...

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Drive Brand Growth with Amazon Sponsored Brands Through the ChannelAdvisor Platform DRIVE BRAND GROWTH WITH AMAZON SPONSORED BRANDS THROUGH THE CHANNELADVISOR PLATFORM

blog article

May 23, 2019

ChannelAdvisor is excited to announce that we now support Sponsored Brands campaign creation and management using the Amazon Advertising API. This functionality will be available to all sellers and vendors.Sponsored Brands (formerly Headline Search Ads) is a powerful advertising option for sellers a...

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Massive Instagram influencer leak puts marketers in a bind MASSIVE INSTAGRAM INFLUENCER LEAK PUTS MARKETERS IN A BIND

blog article

May 22, 2019

Data security is a massive concern for marketers, regardless of what industry or segment they serve.
As data modeling and advanced targeting have pushed all kinds of organizations to develop databases of precise details on consumers, users, readers and employees, protecting that data has beco...

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How to Intertwine Online & Offline Tactics to Cultivate B2B Influencer Relationships HOW TO INTERTWINE ONLINE & OFFLINE TACTICS TO CULTIVATE B2B INFLUENCER RELATIONSHIPS

blog article

May 22, 2019

Effective B2B influencer marketing is rooted in brands developing and nurturing relationships relationships with individuals who have the relevant topical expertise, reach, and resonance to align with the goals of the brand. Of course, those relationships are often cultivated in the digital realm vi...

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6 tips to spruce up your online content 6 TIPS TO SPRUCE UP YOUR ONLINE CONTENT

blog article

May 22, 2019

It’s never a bad time to give your content a good scrub, shine and polish. Once a year at least block off a chunk of time to clean up your social media profiles, websites and blogs. As you remove clutter and sweep out dusty, musty, cobwebbed content, you’ll provide a more satisfying expe...

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The Ultimate Guide to Snapchat Marketing in 2019 THE ULTIMATE GUIDE TO SNAPCHAT MARKETING IN 2019

blog article

May 21, 2019

Did you ever give Snapchat Marketing a try? There’s a continually growing list of social media platforms that businesses should be using, and plenty of marketers agree that Snapchat is included on that list.Though the interface can be a little clunky and hard to get used to, some businesses wh...

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Beyond the screen: how immersive experiences will change gaming BEYOND THE SCREEN: HOW IMMERSIVE EXPERIENCES WILL CHANGE GAMING

blog article

May 21, 2019

The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers as solitary outliers, the “casual gamer,” represents a newly emerged market segment.  Meeting their need is Google’s St...

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7 Proven SEO Reporting Best Practices That Boost Client Retention 7 PROVEN SEO REPORTING BEST PRACTICES THAT BOOST CLIENT RETENTION

blog article

May 21, 2019

If we’re being honest, most of us probably view reporting the same way we view taking out the trash or folding the laundry. It’s a chore that robs us of time we could have spent on more important or enjoyable things.Adding to the frustration is the reality that many clients don’t e...

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Engaging in Conversations Rather Than Disseminating Information ENGAGING IN CONVERSATIONS RATHER THAN DISSEMINATING INFORMATION

blog article

May 21, 2019

What does effective marketing engagement look like?In the common model we see today, it’s something like this: Brands push out relevant messaging, hoping to compel a response or interaction that leads to a conversation (and maybe ultimately a conversion). This can be anything from a comment on...

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Why algorithm changes don’t have to spell doom for your brand WHY ALGORITHM CHANGES DON’T HAVE TO SPELL DOOM FOR YOUR BRAND

blog article

May 21, 2019

The way audiences see posts, videos and campaigns on Facebook has changed dramatically, striking fear into the hearts of communicators. Thankfully, the principles that make an audience care about your content are still the same.Discover how to craft narratives that grab the attention of readers and ...

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Snapchat 2019: Why simplicity is the way forward for the social media platform SNAPCHAT 2019: WHY SIMPLICITY IS THE WAY FORWARD FOR THE SOCIAL MEDIA PLATFORM

blog article

May 20, 2019

Anyone who’s noticed a drop-off from what was at one point an inexorable rise might be wondering what the future holds for Snapchat in 2019. Seemingly on its way to the same level of status as Facebook and Twitter a year ago, the social media platform experienced a torrid 2018 that has made it...

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How to Best Use Facebook Stories on Your Business Page HOW TO BEST USE FACEBOOK STORIES ON YOUR BUSINESS PAGE

blog article

May 20, 2019

If you are managing social media accounts for your brand, you might sometimes be overwhelmed with all the new apps, features or tools. Facebook Stories is one of those more modern features on a platform that you may have been using for years. What is it, how can your brand benefit from it, how can y...

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How to sidestep 3 subtle yet crucial marketing blunders HOW TO SIDESTEP 3 SUBTLE YET CRUCIAL MARKETING BLUNDERS

blog article

May 20, 2019

Marketing automation is powerful, but it’s far from foolproof. You need a robust strategy to guide it.
Here are three common marketing automation mistakes, along with tips to avoid those costly blunders:1. Personalizing content based on superficial details.
Most automated emails ...

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7 Top B2B Influencer Marketing Trends for 2020 7 TOP B2B INFLUENCER MARKETING TRENDS FOR 2020

blog article

May 20, 2019

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable.According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and ...

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How PR pros can fight growing media relations difficulties HOW PR PROS CAN FIGHT GROWING MEDIA RELATIONS DIFFICULTIES

blog article

May 20, 2019

We solicited commentary around this question from PR professionals that took the survey to find out. Some of the written responses are what you might expectcomments like these:
“There are fewer reporters and getting their attention is harder.”“Journalists, like everyone else...

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Got Mazoon? Exploring Oman’s first dairy brand GOT MAZOON? EXPLORING OMAN’S FIRST DAIRY BRAND

blog article

May 19, 2019

Mazoon Dairy is Oman’s first vertically integrated dairy company. We collaborated with Mazoon to position the brand as a disruptive challenger to the market, developing a clean, modern identity as well as robust employee engagement initiatives. In this SMPL Q&A, we speak with Zouheir Zouei...

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Why senior social media leaders should apply to this exclusive membership organization WHY SENIOR SOCIAL MEDIA LEADERS SHOULD APPLY TO THIS EXCLUSIVE MEMBERSHIP ORGANIZATION

blog article

May 17, 2019

As a social media leader, you know that the rules for online success are constantly changing.
If your team is struggling to get the training and resources you need to keep up, you’re not alone.
That’s why Ragan created the Social Media Leadership Council a membership organi...

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Marketers struggle to prove social media ROI MARKETERS STRUGGLE TO PROVE SOCIAL MEDIA ROI

blog article

May 17, 2019

Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block.A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising. Most of the marketers surveyed (90%)...

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How to Create and Use UTM Tracking Codes in Google Analytics HOW TO CREATE AND USE UTM TRACKING CODES IN GOOGLE ANALYTICS

blog article

May 16, 2019

Being a marketing professional requires lots of precise measurement.You need to understand how well each marketing activity performs. Setting goals and binding your website to Google Analytics is a must. But simply having Google Analytics or Google Ads (AdWords) conversion trackingin place isn&rsquo...

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Twitter has finally gone after anti-vaccine misinformation. But the results are inconsistent. TWITTER HAS FINALLY GONE AFTER ANTI-VACCINE MISINFORMATION. BUT THE RESULTS ARE INCONSISTENT.

blog article

May 16, 2019

Twitter goes after anti-vaxxersTwitter is trying a new tactic to head off misinformation about vaccines.This week, several media outlets reported on how the social media platform had started surfacing factual information about vaccines in search. As of last Friday, if a user searches for vaccine inf...

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How to use Google to craft great headlines HOW TO USE GOOGLE TO CRAFT GREAT HEADLINES

blog article

May 16, 2019

Even if you have the most ground-breaking news in the world thanks to our digitally charged society your content is a needle lost in a never-ending haystack.Whether you’re attempting to capture the attention of an assignment editor in a newsroom, engaging a potential customer on Twitter, or ev...

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4 things your content must do in 2019 4 THINGS YOUR CONTENT MUST DO IN 2019

blog article

May 16, 2019

Your audience likely sees ads and product placements before they even get out of bed in the morning.How can you make them care about what your organization has to say?
The experts at the Brand Storytelling Conference at Disneyland, Sept 19–20 in Anaheim, California, understand that powe...

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Five Ways Social Media is Changing PR FIVE WAYS SOCIAL MEDIA IS CHANGING PR

blog article

May 16, 2019

Did you know that there are over 3.4 billion people active on social media around the world? That’s almost half of the global population!Social media has impacted nearly every industry but has had a profound influence on the media and public relations professions. In a ING study on the critica...

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Types, Examples, & Use Cases for B2B Marketers TYPES, EXAMPLES, & USE CASES FOR B2B MARKETERS

blog article

May 16, 2019

If you create and share content, curation is part of your B2B marketing strategy. From seasoning a blog post with key third-party statistics to sharing an interesting article from an industry publication or influencer across your social channels, you’re curating.But content curation has a plac...

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How brand managers can make an impact with contributed content HOW BRAND MANAGERS CAN MAKE AN IMPACT WITH CONTRIBUTED CONTENT

blog article

May 15, 2019

Contributed articles have long been a staple in an effective PR plan. They establish your brand as an expert on a topic and fall under earned media, meaning the only cost is placing and writing the piece.Yet, as publications shift to more of a paid model in many cases, are the opportunities to contr...

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Why you should reduce your reliance on social media WHY YOU SHOULD REDUCE YOUR RELIANCE ON SOCIAL MEDIA

blog article

May 14, 2019

Is it time to stop searching for the perfect platform?
From time to time, an opinion piece will emerge confidently stating that hosting your content is a waste of time because  Instagram or Medium is where your audience is hanging out. The argument is that it’s more efficient to ho...

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3 attendees share why you shouldn’t miss our summit at Microsoft HQ 3 ATTENDEES SHARE WHY YOU SHOULDN’T MISS OUR SUMMIT AT MICROSOFT HQ

blog article

May 14, 2019

A lot has changed in the communications world over the past decade.The demands on industry professionals are constantly growing but the communicators who have joined us at our annual Employee Communications, PR and Social Media Summit aren’t breaking a sweat. They’ve gotten the updated s...

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The Most Effective Marketing Technologies THE MOST EFFECTIVE MARKETING TECHNOLOGIES

blog article

May 14, 2019

Among the various types of marketing technologies, automation/email/CRM products are the most effective, marketers say, according to recent research from Ascend2.
The report was based on data from a survey conducted in March 2019 among 245 marketing influencers (41% work for B2C-focused firms...

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We Only Need Great Content Marketing WE ONLY NEED GREAT CONTENT MARKETING

blog article

May 13, 2019

Great content marketing is about more than just publishing content. Your content has to stand out - it's got to be truly great. On this episode of the Modern Marketing Engine podcast, Bernie hosts Stephanie Stahl, the General Manager of the Content Marketing Institute. She says that the companie...

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PR pros prioritizing owned and shared media PR PROS PRIORITIZING OWNED AND SHARED MEDIA

blog article

May 13, 2019

In its 2019 Global Communications Report, the Annenberg Center identifies how industry practitioners are putting a premium on social media and owned content, as well as technology’s impact. PR pros are anticipating “considerable” change in coming years, largely through technology a...

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Why Brands are Turning to Spotify as the Next Big Social Platform WHY BRANDS ARE TURNING TO SPOTIFY AS THE NEXT BIG SOCIAL PLATFORM

blog article

May 13, 2019

There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit?We’d love to let you in on a secret one that’s flying under the radar. Spotify!We’ve spent time digging into the rise of Spotify as a social media ...

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Dark Money, Social Media Influence and Voting DARK MONEY, SOCIAL MEDIA INFLUENCE AND VOTING

blog article

May 13, 2019

I know this is a few weeks old now, but I think this is a must-watch video concerning the influence of media organisations and dark money on elections, notably (here) Brexit and the EU referendum and result, as well as the policies and negotiations enacted thereafter. The talk description is as foll...

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3 Types of Digital Marketing Strategy 3 TYPES OF DIGITAL MARKETING STRATEGY

blog article

May 09, 2019

When you sit down to plan your approach to digital marketing  the kinds of channels, how you are going to distribute budget and time, etc  one of the first questions you might ask is “what are the types of digital marketing strategy I could use?”In this article, I’ll look...

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The Benefits of Facebook Lead Ads, How Do They Work and How to Set Them THE BENEFITS OF FACEBOOK LEAD ADS, HOW DO THEY WORK AND HOW TO SET THEM

blog article

May 09, 2019

Facebook, as an advertising platform, enables you to reach almost any audience at different stages of the sales funnel. At the same time, its users have a high level of credibility, because Facebook strictly monitors the quality of advertising materials and tries to show the most relevant ads to the...

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8 Proven Social Media Tips for Startups 8 PROVEN SOCIAL MEDIA TIPS FOR STARTUPS

blog article

May 08, 2019

Social media marketing is a great way to help launch your startup. It’s cheap and effective -- if you have a strategy.Where do you start? How do you attract customers through platforms like Twitter, Instagram, etc.? This guide will help you answer these questions and more.
Here are 8 es...

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How to Boost Your Instagram Marketing HOW TO BOOST YOUR INSTAGRAM MARKETING

blog article

May 08, 2019

With more than 500 million active users daily and increasing, Instagram has rapidly become a powerhouse in the social media world.The popularity of Instagram has led many brands to focus their attentions on the platform when it comes to their social media marketing efforts, and whilst many are takin...

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9 Ways to Win at B2C Marketing on LinkedIn 9 WAYS TO WIN AT B2C MARKETING ON LINKEDIN

blog article

May 06, 2019

Are you investing time into your brand's LinkedIn presence?
It's easy for companies - especially B2C's - to neglect LinkedIn in favor of other channels, but the truth is that LinkedIn is a hugely influential social network, where B2C's, along with their B2B counterparts, can t...

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Five untold approaches to innovation FIVE UNTOLD APPROACHES TO INNOVATION

blog article

Apr 30, 2019

In recent years, key opinion leaders in the conference circuit and the media have obsessed over the dual topic of innovation and disruption. Though both topics have been consistently covered, their endurance in our collective attention is evidence that no analyses have cracked their success code. Di...

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8 New Google Ads Features that Can Increase Your Conversion Rate 8 NEW GOOGLE ADS FEATURES THAT CAN INCREASE YOUR CONVERSION RATE

blog article

Apr 29, 2019

If you’ve been dabbling in the digital marketing world, chances are you are intimately familiar with the world of Google Ads, which was formerly known as Google Adwords. If you’ve run successful pay per click ads along with Google’s search and display networks in the past, you may ...

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5 Ways To Ensure Maximum Visibility in Google Search 5 WAYS TO ENSURE MAXIMUM VISIBILITY IN GOOGLE SEARCH

blog article

Apr 26, 2019

Gaining one of the top positions in Google search results for your top keywords may be a tough ask. However, there are some simple steps you can take to help Google recognize your business, index your website and recognize why you should be on the first page. In this post, I’ll go over some es...

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The Dos and Don’ts of SEO: 5 Tips for Your Small Business THE DOS AND DON’TS OF SEO: 5 TIPS FOR YOUR SMALL BUSINESS

blog article

Apr 26, 2019

Following the rules and being smart while undertaking various techniques is key to a successful SEO plan. The rules and ranking factors have regularly changed over time, and many techniques which worked just a few years ago are now obsolete.

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How to Protect Your Website from Negative SEO HOW TO PROTECT YOUR WEBSITE FROM NEGATIVE SEO

blog article

Apr 26, 2019

Negative SEO is the act of using black-hat SEO tactics to sabotage websites and sink their search rankings. If you’re new to SEO, then you might also be new to the term “black hat SEO.” This term encompasses aggressive tactics meant to game Google and other search engines. Unfortun...

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5 Tips to Avoid an SEO Penalty from Google 5 TIPS TO AVOID AN SEO PENALTY FROM GOOGLE

blog article

Apr 25, 2019

On-page and off-page SEO optimization techniques that breach Google’s Webmaster guidelines can result in a ranking penalty (either a manual penalty or an algorithmic penalty) against your website. If you don’t take these guidelines seriously, the penalty that your website receives, as a ...

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Best Practices for Sponsoring Posts on LinkedIn BEST PRACTICES FOR SPONSORING POSTS ON LINKEDIN

blog article

Apr 23, 2019

We’ve found great success for ourselves and clients with Sponsored Posts on LinkedIn. This feature is similar to boosting posts on Facebook, but a bit more of a science. Much like Google’s pay-per-click ads, LinkedIn’s advertisements, which includes Sponsored Posts, operates on a b...

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A COMPLETE GUIDE TO AMAZON SEO: EVERYTHING YOU NEED TO KNOW A COMPLETE GUIDE TO AMAZON SEO: EVERYTHING YOU NEED TO KNOW

blog article

Apr 22, 2019

If your business sells products on Amazon and you want shoppers to find them, optimizing each of your listings is mandatory. Well, you could skip the process, but that would be a bit like trying to advertise a lemonade stand from behind a closed garage door. In fact, eMarketer reported that 46 perce...

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11 MARKETERS SHARE HOW YOU CAN KILL IT ON SOCIAL MEDIA 11 MARKETERS SHARE HOW YOU CAN KILL IT ON SOCIAL MEDIA

blog article

Apr 22, 2019

Social media who isn’t on it nowadays? From engaging brands and their iconic clapbacks to the rise of influencers, it’s evident that social media is not slowing down any time soon! Back in the day, social media was utilized as a platform to share updates with your close friends and famil...

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How To Get Verified on YouTube in 2019 HOW TO GET VERIFIED ON YOUTUBE IN 2019

blog article

Apr 20, 2019

Nearing 15 years old, YouTube has well and truly come of age. Shrugging off those awkward early years of Leave Britney Alone and Charlie Bit My Finger, Google’s video-sharing juggernaut has matured into a self-assured teenager boasting more than a billion users (nearly a third of the internet!...

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How to Livestream on YouTube HOW TO LIVESTREAM ON YOUTUBE

blog article

Apr 18, 2019

We live in a world where everything we could possibly want or need is available to us 24/7, 365 days a year. If we want to, we can watch a live stream of somebody playing our favourite video game or somebody just eating a copious amount of Chinese food! 81% of internet users and mobile audiences are...

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4 MONTY PYTHON-INSPIRED TIPS TO GUIDE YOUR CONTENT MARKETING STRATEGIES 4 MONTY PYTHON-INSPIRED TIPS TO GUIDE YOUR CONTENT MARKETING STRATEGIES

blog article

Apr 18, 2019

A surefire way to stir up trouble with comedy nerds is to wade into the eternal debate on which sketch comedy troupe or show is the greatest of all time. It really doesn’t matter what your answer is – Mr. Show, Key & Peele, SCTV, Chappelle Show, SNL, In Living Color, The State, Kids ...

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4 Unconventional Ways to Become a Better SEO 4 UNCONVENTIONAL WAYS TO BECOME A BETTER SEO

blog article

Apr 18, 2019

Let’s get real for a moment: As much as we hear about positive team cultures and healthy work environments in the digital marketing space, many of us encounter workplace scenarios that are far from the ideal. Some of us might even be part of a team where we feel discouraged to share new ideas ...

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Instagram Management Made Easy With Hopper HQ’s New Design INSTAGRAM MANAGEMENT MADE EASY WITH HOPPER HQ’S NEW DESIGN

blog article

Apr 17, 2019

People who manage multiple social media accounts and channels know the importance of planning and scheduling in advance, and use a number of tools, apps, and software to help them manage the workload. Instagram management is particularly time consuming as it has such a visual focus. Social media man...

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Social Publishing Tools for Inbound Marketing SOCIAL PUBLISHING TOOLS FOR INBOUND MARKETING

blog article

Apr 16, 2019

Social media has become a major player in inbound marketing and is one of the most popular forms of content sharing. Sharing great content on multiple platforms increases your visibility and drives visitors to your site; however, for businesses with many social platforms, keeping track of all your p...

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Instagram Influencer Marketing: 4 Best Practices to Keep Engagements Running Smoothly INSTAGRAM INFLUENCER MARKETING: 4 BEST PRACTICES TO KEEP ENGAGEMENTS RUNNING SMOOTHLY

blog article

Apr 16, 2019

Once again, festival season is upon us and, let’s face it, these days, festival season may as well be called influencer season. While Fyre Fest may have shaken our trust in influencer activations (though there were definitely some lessons to learn from the disaster), the fact is there is no se...

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5 Video Marketing Statistics You Can’t Ignore in 2019 5 VIDEO MARKETING STATISTICS YOU CAN’T IGNORE IN 2019

blog article

Apr 15, 2019

In a world of virtual assistants, smart TVs and drone delivery systems, it’s safe to say that we have short attention spans and limited time as consumers in 2019. As incessantly busy people, we like to consume information in the best way we know how visually. So, it’s no wonder that vide...

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How to Develop a Social Media Strategy HOW TO DEVELOP A SOCIAL MEDIA STRATEGY

blog article

Apr 15, 2019

Social media has made a significant impact on how brands and customers interact with each other. Facebook, Twitter, Instagram, Youtube, and other social media platforms serve as a shared space for brands to showcase their uniqueness, and for customers to find what they’re looking for.

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How to Measure B2B Social Media Marketing Success HOW TO MEASURE B2B SOCIAL MEDIA MARKETING SUCCESS

blog article

Apr 15, 2019

B2B social media marketing has its challenges, and it can be difficult to know if your campaigns are succeeding. Follow these steps to keep on track. Measuring social media marketing ROI for B2B companies has never been easy. The struggle is in tracking ROI beyond the usual likes and followers. Thes...

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A GLIMPSE INTO MARTECH 2019 A GLIMPSE INTO MARTECH 2019

blog article

Apr 12, 2019

The oft-hailed MarTech conference where marketing, technology and management culminates into a global confluence of marketers and technologists, has just concluded.  This year, the globe-trotting marketing mavens graced San Jose Convention Centre from April 3-5 sharing their future-ready acumen...

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CHAMP- THE MODERN METHODOLOGY FOR SALES-READY LEADS CHAMP- THE MODERN METHODOLOGY FOR SALES-READY LEADS

blog article

Apr 12, 2019

Can you imagine the existence of a company without sales? A big ‘NO’ Like body needs oxygen to survive, the same way sales is considered as the air a company breathes. Sales is difficult. Building an ascendable sales model has become a typical challenge for growing businesses. Sales prof...

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4 Tips to Help You Outsource Social Media Management 4 TIPS TO HELP YOU OUTSOURCE SOCIAL MEDIA MANAGEMENT

blog article

Apr 12, 2019

Cross-promoting content without too much duplication, answering questions and responding to comments, talking to each audience in distinctive ways, creating and posting strategic imagery it’s a LOT to manage! Which is why many entrepreneurs choose to outsource social media management.  As...

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YouTube Advertising in 2019 – How to Advertise on YouTube YOUTUBE ADVERTISING IN 2019 – HOW TO ADVERTISE ON YOUTUBE

blog article

Apr 12, 2019

If you’re looking to grow your brand in 2019 then YouTube advertising is a no-brainer. If you need a little convincing, consider this: YouTube is the second-highest ranking website in the world with 1.9 billion monthly active users. When users on YouTube watch an ad to completion, they are 23x...

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A Simple Tip for Linking on Instagram A SIMPLE TIP FOR LINKING ON INSTAGRAM

blog article

Apr 12, 2019

For businesses, Instagram is a fantastic social media platform that allows you to connect with your audience in a more fun and casual way. As a business, it’s important to share content that includes links back to your website, but linking your viewers to content outside of Instagram can be di...

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How Bad Was Google HOW BAD WAS GOOGLE'S DEINDEXING BUG?

blog article

Apr 11, 2019

Google's own tools can help us check whether a page is indexed, but doing this at scale is difficult, and once an event has passed, we no longer have good access to historical data. What if we could isolate a set of URLs, though, that we could reasonably expect to be stable over time? Could we u...

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Links as a Google Ranking Factor: A 2019 Study LINKS AS A GOOGLE RANKING FACTOR: A 2019 STUDY

blog article

Apr 10, 2019

For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much links matter as a ranking factor. We did that using Moz's Link Explorer and in this year's study, we looked at the largest data set yet 27,000 queries. Our study used quadratic mean cal...

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How to Make a Social Media Checklist HOW TO MAKE A SOCIAL MEDIA CHECKLIST

blog article

Apr 10, 2019

Managing your brand’s social media is a lot more work than most people might think. A typical day can include creating content, answering comments, and staying up to date with the latest features all while managing everything else on your plate.

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How to Step Up Your Social Media Visual Content HOW TO STEP UP YOUR SOCIAL MEDIA VISUAL CONTENT

blog article

Apr 10, 2019

You hear a lot of how important visual content is, but what is it exactly? It’s basically anything that gives its message and information via pictures, videos and other illustrations. People have been using visuals as a way of communicating since the dawn of time. From cave paintings to today&...

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How to Find the Perfect Micro-Influencers for Your Business HOW TO FIND THE PERFECT MICRO-INFLUENCERS FOR YOUR BUSINESS

blog article

Apr 10, 2019

Social media marketing is one of the most effective ways to grow your business. Many businesses choose to use influencers on prominent social media channels such as Twitter, YouTube, and Instagram. In most cases, influencers have hundreds of thousands if not millions of followers. These influential ...

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Google Ads: How Much Should You Spend? GOOGLE ADS: HOW MUCH SHOULD YOU SPEND?

blog article

Apr 10, 2019

Google Ads (formerly known as Google AdWords) is a powerful advertising tool for small businesses. We work with clients all the time that have had great success generating leads and seeing a great ROI by using Google Ads.

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7 Effective Social Media Marketing Strategy 2019 7 EFFECTIVE SOCIAL MEDIA MARKETING STRATEGY 2019

blog article

Apr 08, 2019

At present, Social Media became a potential channel for marketing your brand worldwide. Highly –focused, with overall reach, Social Media marketing is an essential but competitive place to drive execution. Everything you would plan and think to reach on social media can be achieved through soc...

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7 Tools for More Productive Digital Marketing Strategy 7 TOOLS FOR MORE PRODUCTIVE DIGITAL MARKETING STRATEGY

blog article

Apr 08, 2019

Have you ever struggled with getting organized? Have you ever tried organizing your digital marketing? If you have, you know how unbelievably hard it is. If you want to succeed in digital marketing (and who doesn’t?), you need to start organizing your routine. Digital marketing can be quite ov...

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5 Tips to Boost Your SEO with Amazing Video Marketing 5 TIPS TO BOOST YOUR SEO WITH AMAZING VIDEO MARKETING

blog article

Apr 08, 2019

There is no denying that video is a big deal in the modern online marketplace, as the digital audience is increasingly migrating from lengthy written content and consuming engaging visual content instead. So much so, in fact, that it’s estimated that some 80% of global Internet consumption wil...

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Influencer Marketing vs. Content Marketing: Which Is For You? INFLUENCER MARKETING VS. CONTENT MARKETING: WHICH IS FOR YOU?

blog article

Apr 06, 2019

This means time to implementea clear-cut marketing strategy that will help drive more conversions and build a bigger audience. Most marketers have trusted content marketing: a tried and tested strategy that has been around. But in the last few years, there’s a new player in town: influencer ma...

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How to Measure Social Media ROI? HOW TO MEASURE SOCIAL MEDIA ROI?

blog article

Apr 05, 2019

Measuring social media ROI is an indispensable part of your social media strategy. At the end of the day, you need to know whether your social media marketing activities deliver the outcomes you need to bring your social media presence to the next level.  Measuring your social media ROI is, how...

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The Cost of Hiring a Social Media Marketer THE COST OF HIRING A SOCIAL MEDIA MARKETER

blog article

Apr 05, 2019

A freelance social media marketer can help you gain additional online exposure when you kick-start a business, a brand-new product, or when you simply feel like you need a bit more visibility on the social networks. Before anything else, you should know that a social media campaign usually runs for ...

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11 Reasons You Aren’t Getting Traffic from Google 11 REASONS YOU AREN’T GETTING TRAFFIC FROM GOOGLE

blog article

Apr 05, 2019

There are a number of different reasons why a website might not be getting a lot of traffic from Google and, if your website hasn’t been performing well, it can be difficult to know which reason that is. To help you out with that, here’s a list of the most commonplace reasons your websit...

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Video SEO: The Ultimate Guide VIDEO SEO: THE ULTIMATE GUIDE

blog article

Apr 05, 2019

Around the world, video usage has soared over the past year. People watch an hour and a halfof video content every day on average, with about 15% of viewers watching more than three hours daily. If you’re a marketer, you and your team are likely thinking about how to use video to deliver ROI f...

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8 Content Distribution Ideas to Meet Your Brand’s Goals 8 CONTENT DISTRIBUTION IDEAS TO MEET YOUR BRAND’S GOALS

blog article

Apr 04, 2019

There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. Do you start a blog? Do you podcast? Should you focus on research studies or whitepapers? How ...

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Why Social Media is a Bet You Can’t Win and What You Can Do About It WHY SOCIAL MEDIA IS A BET YOU CAN’T WIN AND WHAT YOU CAN DO ABOUT IT

blog article

Apr 04, 2019

Today I wanna talk about why social media is a bet you can’t win and what you can do about it. A lot of people are betting their businesses on social media.  I was in a client meeting where they were asking, how do we increase more sales from Instagram? Well, you have to drive traffic to ...

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5 Reasons Not to Use Your Personal Social Media Accounts for Your Business 5 REASONS NOT TO USE YOUR PERSONAL SOCIAL MEDIA ACCOUNTS FOR YOUR BUSINESS

blog article

Apr 04, 2019

Social media marketing is good for business more than 40 percent of digital customers use social media to research products and brands. However, personal social media accounts are bad for business. Here are five important reasons to use a separate business profile, plus best practices on how to set ...

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DIGITAL MARKETING AND BRAND BUILDING DIGITAL MARKETING AND BRAND BUILDING

blog article

Apr 04, 2019

“Your brand is what other people say about you when you are not in the room,” Amazon founder Jeff Bezos has rightly said. In the fast-changing market dynamics, brands are what captures the attention and concern of most people. Branding is crucial for any company because it is the identit...

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Is Machine Learning the Future of SEO? IS MACHINE LEARNING THE FUTURE OF SEO?

blog article

Apr 04, 2019

With the face of SEO constantly evolving, machine learning has become a huge concern for internet marketers. An exciting post on the Moz blog about machine learning persuaded me to dig deeper into it. Eric Enge very clearly explained how machine learning works and ways Google may be using it. Google...

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Instagram vs. YouTube: Which Platform is Best for Your Influencer Marketing Campaign? INSTAGRAM VS. YOUTUBE: WHICH PLATFORM IS BEST FOR YOUR INFLUENCER MARKETING CAMPAIGN?

blog article

Apr 04, 2019

Can you guess how much the influencer marketing industry on Instagram is worth today? More than $1 billion. With more than 800 million active monthly users, this shouldn’t come as a surprise. However, do you also know the number of YouTube viewers today? In 2017, the number crossed 1.47 billio...

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How to Formulate a Content Marketing Strategy That Delivers Great Results HOW TO FORMULATE A CONTENT MARKETING STRATEGY THAT DELIVERS GREAT RESULTS

blog article

Apr 04, 2019

Content marketing is indeed a reliable, cost-effective, and successful tactic to grow your traffic and boost conversions. However, for your campaigns to be successful, you first need to formulate an effective content marketing strategy for your brand. Make sure that you have a solid marketing plan i...

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6-Steps Guide to Using Instagram Nametags for Better Visibility 6-STEPS GUIDE TO USING INSTAGRAM NAMETAGS FOR BETTER VISIBILITY

blog article

Apr 03, 2019

Social media in the likes of Facebook, Instagram, Twitter, and Pinterest has been a massive game changer for the e-commerce industry as it provides businesses with a platform to reach an unprecedented number of potential customers, and at the same time engage with their current audience. In numbers,...

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How to Build a Powerful Twitter Marketing Strategy: A Marketer HOW TO BUILD A POWERFUL TWITTER MARKETING STRATEGY: A MARKETER'S GUIDE

blog article

Apr 03, 2019

Twitter is one of the most formidable social media platforms. Yet, many marketers are struggling with building a powerful marketing strategy that would allow them to tap into the potential of this channel.  Are you one of them? Read on to find out how to build a powerful Twitter marketing strat...

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4 Types of Social Media Content That Provide the Most Value 4 TYPES OF SOCIAL MEDIA CONTENT THAT PROVIDE THE MOST VALUE

blog article

Apr 03, 2019

Silly question: what’s the point of posting social media content for your brand if there is no value in it? Creating content for social media can be pretty tricky. You have to know when and to whom to post, which social channel to use, and (most importantly), what content to post on social med...

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15 of the Major Benefits of SEO that Every Business Owner Needs to Know 15 OF THE MAJOR BENEFITS OF SEO THAT EVERY BUSINESS OWNER NEEDS TO KNOW

blog article

Apr 03, 2019

Everyone who’s familiar with online marketing knows that they should be using search engine optimization. You know that it’s important if your want their business to succeed in the digital space. But why is that? How exactly does SEO help your business? This post will help you understand...

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10 Best Social Media Marketing Tools for 2019 10 BEST SOCIAL MEDIA MARKETING TOOLS FOR 2019

blog article

Apr 03, 2019

Social media can have many benefits, for example, building brand awareness, selling your products, or providing excellent customer service. The challenge, when it comes to social media, is not to sink into the amount of content and data you either have to produce or analyse. The solution? Social med...

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Mapping Out Your Instagram and Facebook Ad Funnel MAPPING OUT YOUR INSTAGRAM AND FACEBOOK AD FUNNEL

blog article

Apr 03, 2019

If you’re not already running Facebook and/or Instagram ads for your business, there are probably six different people who have encouraged you to move some of your advertising dollars to paid social. But where should you start? And if you are advertising on Facebook and Instagram, are you foll...

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8 Ways Social Media can Build Excitement for Product Launches 8 WAYS SOCIAL MEDIA CAN BUILD EXCITEMENT FOR PRODUCT LAUNCHES

blog article

Apr 03, 2019

Press releases likely come to mind as a standard tool for announcing a new product or feature. These days, though, press releases lack the power they once had for launching new products. Companies, including startups, planning a product launch often underestimate the value of social media. By using ...

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Content Marketing vs Blogging: 3 Key Differences You Should Know CONTENT MARKETING VS BLOGGING: 3 KEY DIFFERENCES YOU SHOULD KNOW

blog article

Apr 02, 2019

Wondering what's the difference between blogging and content marketing? In this post, we'll explain 3 key differences between content marketing vs blogging. When it comes to digital marketing, there are a lot of buzzwords floating around, used by marketing professionals and business owners t...

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Facebook Campaign Budget Optimization: What You Need to Know FACEBOOK CAMPAIGN BUDGET OPTIMIZATION: WHAT YOU NEED TO KNOW

blog article

Apr 02, 2019

The world’s powerhouse social network rolled out a variety of updates in 2018, including more interactive ad formats, limitations for advertisers using third-party data integrations (the sunsetting of Partner Categories) and additional changes to improve user experience and tighten up scrutini...

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How to Use Instagram for Social Media Marketing HOW TO USE INSTAGRAM FOR SOCIAL MEDIA MARKETING

blog article

Apr 02, 2019

With Instagram becoming an increasingly popular platform for businesses to promote, advertise and introduce their brand to new customers and target audiences, it is becoming increasingly more important that businesses learn to integrate it into their social media marketing approach; and for those wh...

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6 Content Marketing Tools To Take Your Game To The Next Level 6 CONTENT MARKETING TOOLS TO TAKE YOUR GAME TO THE NEXT LEVEL

blog article

Apr 02, 2019

Content marketing strategy can make or break you, but it’s often not enough. Whatever you may have planned, good luck putting it in action without the right software. Truth is a Content Marketer is sometimes as good as the tools they use.

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How to Deliver Personalized Content to Your Potential Customers HOW TO DELIVER PERSONALIZED CONTENT TO YOUR POTENTIAL CUSTOMERS

blog article

Apr 02, 2019

High-quality content impacts the decision-making process of your audience. No matter how good your product is, your target audience will make the purchase based on your online content. However, one size doesn’t fit all and the same content will not get the attention of your entire target audie...

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How Marketers Can Harness the Power of Facebook Events HOW MARKETERS CAN HARNESS THE POWER OF FACEBOOK EVENTS

blog article

Apr 02, 2019

Did you know that, worldwide, 700 million people use Facebook events each month to market their events? And that 35 million people view a public event on Facebook each day? Or that you can even sell tickets directly on your event post without the user even having to leave Facebook? Used during impor...

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Inside Facebook’s Campaign Budget Optimization INSIDE FACEBOOK’S CAMPAIGN BUDGET OPTIMIZATION

blog article

Apr 01, 2019

If you use Facebook for your digital marketing and advertising, you know that campaign budget optimization isn’t easy. Unless you’re a gigantic data firm with a treasure trove of information, it can be hard to tell how much money you should spend on advertising for any one particular aud...

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How to Lower Your Facebook Ad Costs: 4 Tips HOW TO LOWER YOUR FACEBOOK AD COSTS: 4 TIPS

blog article

Apr 01, 2019

Worried you’re paying too much for Facebook ads? Wondering how to lower your Facebook advertising costs? In this article, you’ll discover four tips to help you spend less on Facebook ads. When you set up a Facebook campaign, you have two choices of how you’re charged: impressions o...

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How to use Quora for marketing HOW TO USE QUORA FOR MARKETING

blog article

Apr 01, 2019

In 2019, Quora turned 10 years old. However, you might have missed that it can also be a powerful platform for reaching your brand’s audience. More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. If you’re lookin...

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A Comprehensive Guide to Social Media Analysis A COMPREHENSIVE GUIDE TO SOCIAL MEDIA ANALYSIS

blog article

Apr 01, 2019

Social media sites have been with us for more than two decades. The first social media channel was created in 1997 and was called Six Degrees. It allowed users to send messages and post bulletin board pieces. A lot has changed since then it’s hard to imagine everyday activities without Instagr...

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13 Tips to Help You Create SEO Friendly Content 13 TIPS TO HELP YOU CREATE SEO FRIENDLY CONTENT

blog article

Apr 01, 2019

Optimizing for both search engines and users is one of the most important things you can do for your content. However, creating SEO friendly content often requires time and efforts. But in the end, you can expect them to pay off if you do it right. Many people think that SEO-optimized content can&rs...

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Visual Social Media Marketing: 11 Effective Tips for Marketers VISUAL SOCIAL MEDIA MARKETING: 11 EFFECTIVE TIPS FOR MARKETERS

blog article

Apr 01, 2019

Visual media marketing isn't only about the right imagery. Imagine the power of great copywriting and imagery combined. Two powerful concepts that support each other have the ability to be greater than the sum of their parts. Read on to learn more about how you can be the master of your marketin...

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Topical SEO: 7 Concepts of Link Relevance & Google Rankings TOPICAL SEO: 7 CONCEPTS OF LINK RELEVANCE & GOOGLE RANKINGS

blog article

Apr 01, 2019

Most marketers understand that links to websites count as “votes” on the web. Google and other search engines use these votes to rank web pages in search results. The more votes a page accumulates, the better that page’s chances of ranking in search results. This is the popularity ...

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YouTube SEO: 13 Ways to Rank Higher in 2019 YOUTUBE SEO: 13 WAYS TO RANK HIGHER IN 2019

blog article

Apr 01, 2019

If gaining popularity on YouTube is a mystery to you, then you’re in the right place! When we look at the most-viewed channels and videos on YouTube, it can be easy to put their fortune down to the fact that the channel is already well-known and has lots of subscribers. But every single YouTub...

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131 Remarkable Social Media Stats and Facts 131 REMARKABLE SOCIAL MEDIA STATS AND FACTS

blog article

Mar 31, 2019

Without too much exaggeration, social media platforms accompany half the planet to work every livelong day. Being one of the most powerful channels of communication ever and providing a myriad of entertainment opportunities, it remains the most credible and cheapest way to tap into people’s em...

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Top 5 Influencer Marketing Tools To Find Instagram Influencers TOP 5 INFLUENCER MARKETING TOOLS TO FIND INSTAGRAM INFLUENCERS

blog article

Mar 31, 2019

Hands up if you’ve ever seen a person on Instagram talking about a product or service. Then shortly after viewing their post you were compelled to take a look at the mentioned product. This type of person is known as an Influencer, a person who uses their influence to arouse people interest in...

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The Pros and Cons of Influencer Marketing Campaign THE PROS AND CONS OF INFLUENCER MARKETING CAMPAIGN

blog article

Mar 30, 2019

Many brands invest a lot of time and a vast amount of money into influencer marketing campaigns. The results show that influencer marketing is worth the effort. Most of the research proves that influencer marketing is one of the most sustainable methods to build brand awareness, increase conversions...

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8 Must-Follow Content Marketing Strategies in 2019 8 MUST-FOLLOW CONTENT MARKETING STRATEGIES IN 2019

blog article

Mar 30, 2019

As we continue to be exposed to increasing amounts of promotions and advertisements, it’s up to marketers to break through the clutter. The best way to do this? Staying ahead of curve by adapting effective content marketing strategies. The 2018 Content Preferences Survey Report found that 71% ...

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7 social media trends to watch in 2019 7 SOCIAL MEDIA TRENDS TO WATCH IN 2019

blog article

Mar 30, 2019

Every year, we take a look at the past year and make informed predictions of the year to come. Based on 2018’s algorithm changes, privacy scandals and the US political climate’s build up, 2019 is poised for social media networks to regain the trust of their users. You’ll notice the...

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The 4 Elements of a Strong Social Media Strategy THE 4 ELEMENTS OF A STRONG SOCIAL MEDIA STRATEGY

blog article

Mar 30, 2019

Social media marketing is by far one of the most effective campaigns any business can run these days. Even with the rising competition, as well as the rising cost of social media ads, its ROI is still higher than any other kind of digital marketing, as long as you have a good social media strategy.

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TIPS TO MAXIMIZE LEAD GENERATION FOR HEALTHCARE SERVICES TIPS TO MAXIMIZE LEAD GENERATION FOR HEALTHCARE SERVICES

blog article

Mar 29, 2019

It is reported that that US healthcare industry spent $2.84 billion on online advertising and is estimated to spend another $3.14 billion this year. Regardless of digital marketing and advertising’s continued success, healthcare sector somehow feels short of development. This happens because o...

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Is Facebook Organic Marketing Dead? IS FACEBOOK ORGANIC MARKETING DEAD?

blog article

Mar 29, 2019

Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing? To explore Facebook organic marketing, I interview Mari Smith. Mari is a consultant for Facebook and the leading expert on Facebook marketing. She&rsq...

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A Solid Content Strategy is The First Step to Building Website Authority A SOLID CONTENT STRATEGY IS THE FIRST STEP TO BUILDING WEBSITE AUTHORITY

blog article

Mar 28, 2019

A lot of SEO tools use the concept of Domain Authority (DA) as a way to predict how well your site will rank on popular search engines like Google and Bing. But since the release of Google’s Hummingbird update in 2013, when the search engine began taking the whole meaning of a search term into...

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Top Facebook Updates That You Can’t Afford to Miss – March 2019 Edition TOP FACEBOOK UPDATES THAT YOU CAN’T AFFORD TO MISS – MARCH 2019 EDITION

blog article

Mar 28, 2019

Happy March, everyone! Spring is here, the days are getting longer and the flowers are blooming, and I hope it’s given you all plenty of renewed energy to tackle your Facebook marketing and advertising campaigns. Facebook seems to have plenty of renewed energy, at least, and this month they ro...

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How to Sell Your Social Media Management Services HOW TO SELL YOUR SOCIAL MEDIA MANAGEMENT SERVICES

blog article

Mar 28, 2019

Social media channels give a great opportunity for small and big businesses to reach an expanding audience. Overall, 61% of organizations pointed out a positive impact on revenue growth as HubSpot research reported. Also, certain marketing professionals share that 76% of people use their Facebook fo...

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5 Digital Marketing Solutions That Will Take Your Results to the Next Level 5 DIGITAL MARKETING SOLUTIONS THAT WILL TAKE YOUR RESULTS TO THE NEXT LEVEL

blog article

Mar 28, 2019

No matter what industry you’re in, we all live in a more and more competitive world, and it’s getting harder and harder to stand out from the competition. We decided to create a list of digital marketing solutions we believe every business should implement as soon as possible unless they...

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Social Media Mistakes That Can Break a Business SOCIAL MEDIA MISTAKES THAT CAN BREAK A BUSINESS

blog article

Mar 28, 2019

In business, you sometimes have to learn lessons the hard way: through experience. However, when you mess up big time, you probably won’t make the same mistake again. There is something to be said for seeing where others have failed and vowing to not repeat their mistakes, though. Given the wi...

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Understanding the Difference Between Search and Display Ads UNDERSTANDING THE DIFFERENCE BETWEEN SEARCH AND DISPLAY ADS

blog article

Mar 28, 2019

Paid Media can be a super powerful tool to accelerate the performance of your marketing initiatives. If that’s something you are unaware of, check out this how-to guide. But simply understanding this fact often isn’t enough. That’s because actually setting up an account on Google A...

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21 YouTube Video Ideas for Businesses 21 YOUTUBE VIDEO IDEAS FOR BUSINESSES

blog article

Mar 28, 2019

An estimated 300 hours of video are uploaded to YouTube every minute. Getting noticed amongst all that footage is tricky. Which is why you’ll need to be highly creative to make your business stand out. Help is at hand, however, with our list of 21 YouTube video ideas for businesses that want t...

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SEO & Local Citations: How Google My Business Helps You Get Found SEO & LOCAL CITATIONS: HOW GOOGLE MY BUSINESS HELPS YOU GET FOUND

blog article

Mar 27, 2019

Did you know consistent and accurate local listings is one the factors Google considers when determining what sites to show in search results? Because Google wants to provide searchers with the best and most accurate information, it looks for businesses that present a consistent presence across the ...

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75 Calls to Actions to Use in Your Email Marketing Campaigns 75 CALLS TO ACTIONS TO USE IN YOUR EMAIL MARKETING CAMPAIGNS

blog article

Mar 27, 2019

When you create an email marketing campaign, one of the most important components is the call to action or CTA. A call-to-action email button grabs a subscriber’s attention and encourages him or her to act.These simple buttons have a way of radically transforming an email marketing campaign. T...

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How AI Makes Influencer Marketing More Powerful HOW AI MAKES INFLUENCER MARKETING MORE POWERFUL

blog article

Mar 27, 2019

Influencer marketing is not a novelty for brands anymore. According to research, the influencer marketing industry global ad spend will rise to $5 to $10 billion by 2020. Marketers are no longer toying with the “what” and “why” of influencer marketing. Instead, they are inves...

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Peak Instagram Posting Times You Need to Remember PEAK INSTAGRAM POSTING TIMES YOU NEED TO REMEMBER

blog article

Mar 27, 2019

As of March 2019, the number of active Instagram users per month have grown by 25% over the past year, now racking up nearly 1 billion people. According to Omnicore, the total number of active Instagram users amounts to 500 million daily. Statistics don’t lie, we have a wealth of business oppo...

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Top Instagram Updates You Need to Know in 2019 – March Edition TOP INSTAGRAM UPDATES YOU NEED TO KNOW IN 2019 – MARCH EDITION

blog article

Mar 27, 2019

Another month of Instagram updates. Are you excited to see what’s new and which features are headed our way? Is the anticipation killing you? The anticipation is killing me, because this month we’ve primarily gotten news of big upcoming features instead of being able to get our hands on ...

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How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced HOW TO USE GOOGLE ANALYTICS ECOMMERCE REPORTS: STANDARD VS. ENHANCED

blog article

Mar 27, 2019

Do you sell products or services online? Wondering how Google Analytics can reveal useful details that impact your revenue? In this article, you’ll discover how to use Standard and Enhanced Ecommerce reports in Google Analytics. In Google Analytics, Ecommerce reports help you learn more about ...

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10 Metrics to Track When Analyzing Your Social Media Marketing 10 METRICS TO TRACK WHEN ANALYZING YOUR SOCIAL MEDIA MARKETING

blog article

Mar 26, 2019

Do you know if your social media marketing is working? Wondering how best to report on your efforts? In this article, you’ll discover 10 metrics worth tracking for your next marketing report. Before diving into the individual metrics to include in your social media marketing report, first crea...

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How to Improve Your Bank’s Local Google Ranking HOW TO IMPROVE YOUR BANK’S LOCAL GOOGLE RANKING

blog article

Mar 26, 2019

Banks and credit unions alike need to implement digital strategies that will help them succeed in an increasingly competitive marketplace. Local SEO is one of the most important components of such a strategy. Why? Because approximately one-third of all mobile searches concern location. Furthermore, ...

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The ultimate social media listening guide for marketers THE ULTIMATE SOCIAL MEDIA LISTENING GUIDE FOR MARKETERS

blog article

Mar 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. Listening isn’t a fad and it’s not going away as long as there are online discussions to monitor. These conversations are a significant source of intelligence for your marketing effort...

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Instagram Advertising Cost: 3 Ways To Lower Ad Spend and Boost ROI INSTAGRAM ADVERTISING COST: 3 WAYS TO LOWER AD SPEND AND BOOST ROI

blog article

Mar 26, 2019

Reaching Instagram’s super-engaged 1 billion active users can pay dividends for many advertisers, but it can also cost a bundle, so finding ways to lower your Instagram advertising cost is vital. AdEspresso research shows that Instagram ads cost can vary greatly depending on a number of factor...

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4 Simple Email Tricks for Conversion Rate Optimization 4 SIMPLE EMAIL TRICKS FOR CONVERSION RATE OPTIMIZATION

blog article

Mar 26, 2019

When timelines get short or budgets are tight, the process of testing email campaigns is often the first thing that is set aside. This isn’t in reference to the repetitive testing that goes into making a design look consistent across Outlook and Gmail, but in optimizing the results from your s...

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17 Email Marketing Metrics Every Marketer Needs to Know 17 EMAIL MARKETING METRICS EVERY MARKETER NEEDS TO KNOW

blog article

Mar 26, 2019

Email marketing can take time to master. It involves keeping best practices in mind for every campaign you create, overcoming common rookie mistakes, and optimizing emails for increased engagement. However, these practices alone do not ensure success. You must also understand how to measure the resu...

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Evolution of the Digital Marketing Funnel: Past and Present EVOLUTION OF THE DIGITAL MARKETING FUNNEL: PAST AND PRESENT

blog article

Mar 26, 2019

Marketing funnels used to be pretty cookie cutter: First, you’d create awareness, then have consumers consider a purchase, and finally they’d convert. But thanks to the technological age we live in, the traditional marketing funnel has evolved. We live in the digital age, meaning traditi...

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6 Predictions on How the Apple Watch Will Impact Email Marketers What We Got Right 6 PREDICTIONS ON HOW THE APPLE WATCH WILL IMPACT EMAIL MARKETERS WHAT WE GOT RIGHT

blog article

Mar 26, 2019

A few years back, right before the Apple Watch was set to be released, we sat down and put together a list of predic