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How to Develop a Social Media Strategy HOW TO DEVELOP A SOCIAL MEDIA STRATEGY

blog article

Apr 15, 2019

Social media has made a significant impact on how brands and customers interact with each other. Facebook, Twitter, Instagram, Youtube, and other social media platforms serve as a shared space for brands to showcase their uniqueness, and for customers to find what they’re looking for.

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4 Tips to Help You Outsource Social Media Management 4 TIPS TO HELP YOU OUTSOURCE SOCIAL MEDIA MANAGEMENT

blog article

Apr 12, 2019

Cross-promoting content without too much duplication, answering questions and responding to comments, talking to each audience in distinctive ways, creating and posting strategic imagery it’s a LOT to manage! Which is why many entrepreneurs choose to outsource social media management.  As...

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How to Make a Social Media Checklist HOW TO MAKE A SOCIAL MEDIA CHECKLIST

blog article

Apr 10, 2019

Managing your brand’s social media is a lot more work than most people might think. A typical day can include creating content, answering comments, and staying up to date with the latest features all while managing everything else on your plate.

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How to Step Up Your Social Media Visual Content HOW TO STEP UP YOUR SOCIAL MEDIA VISUAL CONTENT

blog article

Apr 10, 2019

You hear a lot of how important visual content is, but what is it exactly? It’s basically anything that gives its message and information via pictures, videos and other illustrations. People have been using visuals as a way of communicating since the dawn of time. From cave paintings to today&...

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How to Find the Perfect Micro-Influencers for Your Business HOW TO FIND THE PERFECT MICRO-INFLUENCERS FOR YOUR BUSINESS

blog article

Apr 10, 2019

Social media marketing is one of the most effective ways to grow your business. Many businesses choose to use influencers on prominent social media channels such as Twitter, YouTube, and Instagram. In most cases, influencers have hundreds of thousands if not millions of followers. These influential ...

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7 Effective Social Media Marketing Strategy 2019 7 EFFECTIVE SOCIAL MEDIA MARKETING STRATEGY 2019

blog article

Apr 08, 2019

At present, Social Media became a potential channel for marketing your brand worldwide. Highly –focused, with overall reach, Social Media marketing is an essential but competitive place to drive execution. Everything you would plan and think to reach on social media can be achieved through soc...

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7 Tools for More Productive Digital Marketing Strategy 7 TOOLS FOR MORE PRODUCTIVE DIGITAL MARKETING STRATEGY

blog article

Apr 08, 2019

Have you ever struggled with getting organized? Have you ever tried organizing your digital marketing? If you have, you know how unbelievably hard it is. If you want to succeed in digital marketing (and who doesn’t?), you need to start organizing your routine. Digital marketing can be quite ov...

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5 Tips to Boost Your SEO with Amazing Video Marketing 5 TIPS TO BOOST YOUR SEO WITH AMAZING VIDEO MARKETING

blog article

Apr 08, 2019

There is no denying that video is a big deal in the modern online marketplace, as the digital audience is increasingly migrating from lengthy written content and consuming engaging visual content instead. So much so, in fact, that it’s estimated that some 80% of global Internet consumption wil...

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Influencer Marketing vs. Content Marketing: Which Is For You? INFLUENCER MARKETING VS. CONTENT MARKETING: WHICH IS FOR YOU?

blog article

Apr 06, 2019

This means time to implementea clear-cut marketing strategy that will help drive more conversions and build a bigger audience. Most marketers have trusted content marketing: a tried and tested strategy that has been around. But in the last few years, there’s a new player in town: influencer ma...

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How to Measure Social Media ROI? HOW TO MEASURE SOCIAL MEDIA ROI?

blog article

Apr 05, 2019

Measuring social media ROI is an indispensable part of your social media strategy. At the end of the day, you need to know whether your social media marketing activities deliver the outcomes you need to bring your social media presence to the next level.  Measuring your social media ROI is, how...

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The Cost of Hiring a Social Media Marketer THE COST OF HIRING A SOCIAL MEDIA MARKETER

blog article

Apr 05, 2019

A freelance social media marketer can help you gain additional online exposure when you kick-start a business, a brand-new product, or when you simply feel like you need a bit more visibility on the social networks. Before anything else, you should know that a social media campaign usually runs for ...

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Why Social Media is a Bet You Can’t Win and What You Can Do About It WHY SOCIAL MEDIA IS A BET YOU CAN’T WIN AND WHAT YOU CAN DO ABOUT IT

blog article

Apr 04, 2019

Today I wanna talk about why social media is a bet you can’t win and what you can do about it. A lot of people are betting their businesses on social media.  I was in a client meeting where they were asking, how do we increase more sales from Instagram? Well, you have to drive traffic to ...

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5 Reasons Not to Use Your Personal Social Media Accounts for Your Business 5 REASONS NOT TO USE YOUR PERSONAL SOCIAL MEDIA ACCOUNTS FOR YOUR BUSINESS

blog article

Apr 04, 2019

Social media marketing is good for business more than 40 percent of digital customers use social media to research products and brands. However, personal social media accounts are bad for business. Here are five important reasons to use a separate business profile, plus best practices on how to set ...

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How to Formulate a Content Marketing Strategy That Delivers Great Results HOW TO FORMULATE A CONTENT MARKETING STRATEGY THAT DELIVERS GREAT RESULTS

blog article

Apr 04, 2019

Content marketing is indeed a reliable, cost-effective, and successful tactic to grow your traffic and boost conversions. However, for your campaigns to be successful, you first need to formulate an effective content marketing strategy for your brand. Make sure that you have a solid marketing plan i...

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Is Machine Learning the Future of SEO? IS MACHINE LEARNING THE FUTURE OF SEO?

blog article

Apr 04, 2019

With the face of SEO constantly evolving, machine learning has become a huge concern for internet marketers. An exciting post on the Moz blog about machine learning persuaded me to dig deeper into it. Eric Enge very clearly explained how machine learning works and ways Google may be using it. Google...

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Instagram vs. YouTube: Which Platform is Best for Your Influencer Marketing Campaign? INSTAGRAM VS. YOUTUBE: WHICH PLATFORM IS BEST FOR YOUR INFLUENCER MARKETING CAMPAIGN?

blog article

Apr 04, 2019

Can you guess how much the influencer marketing industry on Instagram is worth today? More than $1 billion. With more than 800 million active monthly users, this shouldn’t come as a surprise. However, do you also know the number of YouTube viewers today? In 2017, the number crossed 1.47 billio...

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15 of the Major Benefits of SEO that Every Business Owner Needs to Know 15 OF THE MAJOR BENEFITS OF SEO THAT EVERY BUSINESS OWNER NEEDS TO KNOW

blog article

Apr 03, 2019

Everyone who’s familiar with online marketing knows that they should be using search engine optimization. You know that it’s important if your want their business to succeed in the digital space. But why is that? How exactly does SEO help your business? This post will help you understand...

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4 Types of Social Media Content That Provide the Most Value 4 TYPES OF SOCIAL MEDIA CONTENT THAT PROVIDE THE MOST VALUE

blog article

Apr 03, 2019

Silly question: what’s the point of posting social media content for your brand if there is no value in it? Creating content for social media can be pretty tricky. You have to know when and to whom to post, which social channel to use, and (most importantly), what content to post on social med...

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6-Steps Guide to Using Instagram Nametags for Better Visibility 6-STEPS GUIDE TO USING INSTAGRAM NAMETAGS FOR BETTER VISIBILITY

blog article

Apr 03, 2019

Social media in the likes of Facebook, Instagram, Twitter, and Pinterest has been a massive game changer for the e-commerce industry as it provides businesses with a platform to reach an unprecedented number of potential customers, and at the same time engage with their current audience. In numbers,...

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10 Best Social Media Marketing Tools for 2019 10 BEST SOCIAL MEDIA MARKETING TOOLS FOR 2019

blog article

Apr 03, 2019

Social media can have many benefits, for example, building brand awareness, selling your products, or providing excellent customer service. The challenge, when it comes to social media, is not to sink into the amount of content and data you either have to produce or analyse. The solution? Social med...

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How to Build a Powerful Twitter Marketing Strategy: A Marketer HOW TO BUILD A POWERFUL TWITTER MARKETING STRATEGY: A MARKETER'S GUIDE

blog article

Apr 03, 2019

Twitter is one of the most formidable social media platforms. Yet, many marketers are struggling with building a powerful marketing strategy that would allow them to tap into the potential of this channel.  Are you one of them? Read on to find out how to build a powerful Twitter marketing strat...

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Mapping Out Your Instagram and Facebook Ad Funnel MAPPING OUT YOUR INSTAGRAM AND FACEBOOK AD FUNNEL

blog article

Apr 03, 2019

If you’re not already running Facebook and/or Instagram ads for your business, there are probably six different people who have encouraged you to move some of your advertising dollars to paid social. But where should you start? And if you are advertising on Facebook and Instagram, are you foll...

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8 Ways Social Media can Build Excitement for Product Launches 8 WAYS SOCIAL MEDIA CAN BUILD EXCITEMENT FOR PRODUCT LAUNCHES

blog article

Apr 03, 2019

Press releases likely come to mind as a standard tool for announcing a new product or feature. These days, though, press releases lack the power they once had for launching new products. Companies, including startups, planning a product launch often underestimate the value of social media. By using ...

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Content Marketing vs Blogging: 3 Key Differences You Should Know CONTENT MARKETING VS BLOGGING: 3 KEY DIFFERENCES YOU SHOULD KNOW

blog article

Apr 02, 2019

Wondering what's the difference between blogging and content marketing? In this post, we'll explain 3 key differences between content marketing vs blogging. When it comes to digital marketing, there are a lot of buzzwords floating around, used by marketing professionals and business owners t...

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Facebook Campaign Budget Optimization: What You Need to Know FACEBOOK CAMPAIGN BUDGET OPTIMIZATION: WHAT YOU NEED TO KNOW

blog article

Apr 02, 2019

The world’s powerhouse social network rolled out a variety of updates in 2018, including more interactive ad formats, limitations for advertisers using third-party data integrations (the sunsetting of Partner Categories) and additional changes to improve user experience and tighten up scrutini...

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6 Content Marketing Tools To Take Your Game To The Next Level 6 CONTENT MARKETING TOOLS TO TAKE YOUR GAME TO THE NEXT LEVEL

blog article

Apr 02, 2019

Content marketing strategy can make or break you, but it’s often not enough. Whatever you may have planned, good luck putting it in action without the right software. Truth is a Content Marketer is sometimes as good as the tools they use.

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How to Deliver Personalized Content to Your Potential Customers HOW TO DELIVER PERSONALIZED CONTENT TO YOUR POTENTIAL CUSTOMERS

blog article

Apr 02, 2019

High-quality content impacts the decision-making process of your audience. No matter how good your product is, your target audience will make the purchase based on your online content. However, one size doesn’t fit all and the same content will not get the attention of your entire target audie...

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How Marketers Can Harness the Power of Facebook Events HOW MARKETERS CAN HARNESS THE POWER OF FACEBOOK EVENTS

blog article

Apr 02, 2019

Did you know that, worldwide, 700 million people use Facebook events each month to market their events? And that 35 million people view a public event on Facebook each day? Or that you can even sell tickets directly on your event post without the user even having to leave Facebook? Used during impor...

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Inside Facebook’s Campaign Budget Optimization INSIDE FACEBOOK’S CAMPAIGN BUDGET OPTIMIZATION

blog article

Apr 01, 2019

If you use Facebook for your digital marketing and advertising, you know that campaign budget optimization isn’t easy. Unless you’re a gigantic data firm with a treasure trove of information, it can be hard to tell how much money you should spend on advertising for any one particular aud...

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How to Lower Your Facebook Ad Costs: 4 Tips HOW TO LOWER YOUR FACEBOOK AD COSTS: 4 TIPS

blog article

Apr 01, 2019

Worried you’re paying too much for Facebook ads? Wondering how to lower your Facebook advertising costs? In this article, you’ll discover four tips to help you spend less on Facebook ads. When you set up a Facebook campaign, you have two choices of how you’re charged: impressions o...

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How to use Quora for marketing HOW TO USE QUORA FOR MARKETING

blog article

Apr 01, 2019

In 2019, Quora turned 10 years old. However, you might have missed that it can also be a powerful platform for reaching your brand’s audience. More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. If you’re lookin...

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Visual Social Media Marketing: 11 Effective Tips for Marketers VISUAL SOCIAL MEDIA MARKETING: 11 EFFECTIVE TIPS FOR MARKETERS

blog article

Apr 01, 2019

Visual media marketing isn't only about the right imagery. Imagine the power of great copywriting and imagery combined. Two powerful concepts that support each other have the ability to be greater than the sum of their parts. Read on to learn more about how you can be the master of your marketin...

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13 Tips to Help You Create SEO Friendly Content 13 TIPS TO HELP YOU CREATE SEO FRIENDLY CONTENT

blog article

Apr 01, 2019

Optimizing for both search engines and users is one of the most important things you can do for your content. However, creating SEO friendly content often requires time and efforts. But in the end, you can expect them to pay off if you do it right. Many people think that SEO-optimized content can&rs...

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A Comprehensive Guide to Social Media Analysis A COMPREHENSIVE GUIDE TO SOCIAL MEDIA ANALYSIS

blog article

Apr 01, 2019

Social media sites have been with us for more than two decades. The first social media channel was created in 1997 and was called Six Degrees. It allowed users to send messages and post bulletin board pieces. A lot has changed since then it’s hard to imagine everyday activities without Instagr...

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Top 5 Influencer Marketing Tools To Find Instagram Influencers TOP 5 INFLUENCER MARKETING TOOLS TO FIND INSTAGRAM INFLUENCERS

blog article

Mar 31, 2019

Hands up if you’ve ever seen a person on Instagram talking about a product or service. Then shortly after viewing their post you were compelled to take a look at the mentioned product. This type of person is known as an Influencer, a person who uses their influence to arouse people interest in...

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131 Remarkable Social Media Stats and Facts 131 REMARKABLE SOCIAL MEDIA STATS AND FACTS

blog article

Mar 31, 2019

Without too much exaggeration, social media platforms accompany half the planet to work every livelong day. Being one of the most powerful channels of communication ever and providing a myriad of entertainment opportunities, it remains the most credible and cheapest way to tap into people’s em...

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7 social media trends to watch in 2019 7 SOCIAL MEDIA TRENDS TO WATCH IN 2019

blog article

Mar 30, 2019

Every year, we take a look at the past year and make informed predictions of the year to come. Based on 2018’s algorithm changes, privacy scandals and the US political climate’s build up, 2019 is poised for social media networks to regain the trust of their users. You’ll notice the...

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The Pros and Cons of Influencer Marketing Campaign THE PROS AND CONS OF INFLUENCER MARKETING CAMPAIGN

blog article

Mar 30, 2019

Many brands invest a lot of time and a vast amount of money into influencer marketing campaigns. The results show that influencer marketing is worth the effort. Most of the research proves that influencer marketing is one of the most sustainable methods to build brand awareness, increase conversions...

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8 Must-Follow Content Marketing Strategies in 2019 8 MUST-FOLLOW CONTENT MARKETING STRATEGIES IN 2019

blog article

Mar 30, 2019

As we continue to be exposed to increasing amounts of promotions and advertisements, it’s up to marketers to break through the clutter. The best way to do this? Staying ahead of curve by adapting effective content marketing strategies. The 2018 Content Preferences Survey Report found that 71% ...

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Is Facebook Organic Marketing Dead? IS FACEBOOK ORGANIC MARKETING DEAD?

blog article

Mar 29, 2019

Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing? To explore Facebook organic marketing, I interview Mari Smith. Mari is a consultant for Facebook and the leading expert on Facebook marketing. She&rsq...

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Top Facebook Updates That You Can’t Afford to Miss – March 2019 Edition TOP FACEBOOK UPDATES THAT YOU CAN’T AFFORD TO MISS – MARCH 2019 EDITION

blog article

Mar 28, 2019

Happy March, everyone! Spring is here, the days are getting longer and the flowers are blooming, and I hope it’s given you all plenty of renewed energy to tackle your Facebook marketing and advertising campaigns. Facebook seems to have plenty of renewed energy, at least, and this month they ro...

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5 Digital Marketing Solutions That Will Take Your Results to the Next Level 5 DIGITAL MARKETING SOLUTIONS THAT WILL TAKE YOUR RESULTS TO THE NEXT LEVEL

blog article

Mar 28, 2019

No matter what industry you’re in, we all live in a more and more competitive world, and it’s getting harder and harder to stand out from the competition. We decided to create a list of digital marketing solutions we believe every business should implement as soon as possible unless they...

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A Solid Content Strategy is The First Step to Building Website Authority A SOLID CONTENT STRATEGY IS THE FIRST STEP TO BUILDING WEBSITE AUTHORITY

blog article

Mar 28, 2019

A lot of SEO tools use the concept of Domain Authority (DA) as a way to predict how well your site will rank on popular search engines like Google and Bing. But since the release of Google’s Hummingbird update in 2013, when the search engine began taking the whole meaning of a search term into...

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Understanding the Difference Between Search and Display Ads UNDERSTANDING THE DIFFERENCE BETWEEN SEARCH AND DISPLAY ADS

blog article

Mar 28, 2019

Paid Media can be a super powerful tool to accelerate the performance of your marketing initiatives. If that’s something you are unaware of, check out this how-to guide. But simply understanding this fact often isn’t enough. That’s because actually setting up an account on Google A...

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How to Sell Your Social Media Management Services HOW TO SELL YOUR SOCIAL MEDIA MANAGEMENT SERVICES

blog article

Mar 28, 2019

Social media channels give a great opportunity for small and big businesses to reach an expanding audience. Overall, 61% of organizations pointed out a positive impact on revenue growth as HubSpot research reported. Also, certain marketing professionals share that 76% of people use their Facebook fo...

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Social Media Mistakes That Can Break a Business SOCIAL MEDIA MISTAKES THAT CAN BREAK A BUSINESS

blog article

Mar 28, 2019

In business, you sometimes have to learn lessons the hard way: through experience. However, when you mess up big time, you probably won’t make the same mistake again. There is something to be said for seeing where others have failed and vowing to not repeat their mistakes, though. Given the wi...

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How AI Makes Influencer Marketing More Powerful HOW AI MAKES INFLUENCER MARKETING MORE POWERFUL

blog article

Mar 27, 2019

Influencer marketing is not a novelty for brands anymore. According to research, the influencer marketing industry global ad spend will rise to $5 to $10 billion by 2020. Marketers are no longer toying with the “what” and “why” of influencer marketing. Instead, they are inves...

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Peak Instagram Posting Times You Need to Remember PEAK INSTAGRAM POSTING TIMES YOU NEED TO REMEMBER

blog article

Mar 27, 2019

As of March 2019, the number of active Instagram users per month have grown by 25% over the past year, now racking up nearly 1 billion people. According to Omnicore, the total number of active Instagram users amounts to 500 million daily. Statistics don’t lie, we have a wealth of business oppo...

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Top Instagram Updates You Need to Know in 2019 – March Edition TOP INSTAGRAM UPDATES YOU NEED TO KNOW IN 2019 – MARCH EDITION

blog article

Mar 27, 2019

Another month of Instagram updates. Are you excited to see what’s new and which features are headed our way? Is the anticipation killing you? The anticipation is killing me, because this month we’ve primarily gotten news of big upcoming features instead of being able to get our hands on ...

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How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced HOW TO USE GOOGLE ANALYTICS ECOMMERCE REPORTS: STANDARD VS. ENHANCED

blog article

Mar 27, 2019

Do you sell products or services online? Wondering how Google Analytics can reveal useful details that impact your revenue? In this article, you’ll discover how to use Standard and Enhanced Ecommerce reports in Google Analytics. In Google Analytics, Ecommerce reports help you learn more about ...

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75 Calls to Actions to Use in Your Email Marketing Campaigns 75 CALLS TO ACTIONS TO USE IN YOUR EMAIL MARKETING CAMPAIGNS

blog article

Mar 27, 2019

When you create an email marketing campaign, one of the most important components is the call to action or CTA. A call-to-action email button grabs a subscriber’s attention and encourages him or her to act.These simple buttons have a way of radically transforming an email marketing campaign. T...

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4 Simple Email Tricks for Conversion Rate Optimization 4 SIMPLE EMAIL TRICKS FOR CONVERSION RATE OPTIMIZATION

blog article

Mar 26, 2019

When timelines get short or budgets are tight, the process of testing email campaigns is often the first thing that is set aside.This isn’t in reference to the repetitive testing that goes into making a design look consistent across Outlook and Gmail, but in optimizing the results from your se...

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17 Email Marketing Metrics Every Marketer Needs to Know 17 EMAIL MARKETING METRICS EVERY MARKETER NEEDS TO KNOW

blog article

Mar 26, 2019

Email marketing can take time to master. It involves keeping best practices in mind for every campaign you create, overcoming common rookie mistakes, and optimizing emails for increased engagement.However, these practices alone do not ensure success. You must also understand how to measure the resul...

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Evolution of the Digital Marketing Funnel: Past and Present EVOLUTION OF THE DIGITAL MARKETING FUNNEL: PAST AND PRESENT

blog article

Mar 26, 2019

Marketing funnels used to be pretty cookie cutter: First, you’d create awareness, then have consumers consider a purchase, and finally they’d convert. But thanks to the technological age we live in, the traditional marketing funnel has evolved.We live in the digital age, meaning traditio...

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The 5 SEO Recommendations That Matter in the End THE 5 SEO RECOMMENDATIONS THAT MATTER IN THE END

blog article

Mar 26, 2019

One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again. I decided to put together a list of what I consider to be steadfast SEO rec...

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Using empathy to increase sales motivation USING EMPATHY TO INCREASE SALES MOTIVATION

blog article

Mar 26, 2019

Sales is not an easy job, let’s face it. Some people take to it like a fish out of water, while others avoid it like the plague. It takes a certain type of personality to excel at sales. Salespeople must be confident, motivated and extroverted. They can’t have a fear of rejection because...

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How to Set and Reach Social Media Goals (+ 10 Types of Goals to Track) HOW TO SET AND REACH SOCIAL MEDIA GOALS (+ 10 TYPES OF GOALS TO TRACK)

blog article

Mar 26, 2019

Setting social media goals is a key step toward proving (and improving) the value of your social media work. Writing your goals down and regularly reporting on your progress also significantly increases the likelihood that you will achieve what you set out to do.Goals help you chart a course for imp...

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10 Things Meme Accounts Get Right About Instagram Marketing 10 THINGS MEME ACCOUNTS GET RIGHT ABOUT INSTAGRAM MARKETING

blog article

Mar 26, 2019

Does it feel like meme accounts are taking over your social media feeds? The format is everywhere these days, including Instagram, where accounts like Kale Salad and Daquan have amassed millions of followers and become brand names.While these accounts seem silly and aimless, like that goofy stoner f...

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10 Metrics to Track When Analyzing Your Social Media Marketing 10 METRICS TO TRACK WHEN ANALYZING YOUR SOCIAL MEDIA MARKETING

blog article

Mar 26, 2019

Do you know if your social media marketing is working? Wondering how best to report on your efforts? In this article, you’ll discover 10 metrics worth tracking for your next marketing report. Before diving into the individual metrics to include in your social media marketing report, first crea...

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Instagram Advertising Cost: 3 Ways To Lower Ad Spend and Boost ROI INSTAGRAM ADVERTISING COST: 3 WAYS TO LOWER AD SPEND AND BOOST ROI

blog article

Mar 26, 2019

Reaching Instagram’s super-engaged 1 billion active users can pay dividends for many advertisers, but it can also cost a bundle, so finding ways to lower your Instagram advertising cost is vital. AdEspresso research shows that Instagram ads cost can vary greatly depending on a number of factor...

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4 Simple Email Tricks for Conversion Rate Optimization 4 SIMPLE EMAIL TRICKS FOR CONVERSION RATE OPTIMIZATION

blog article

Mar 26, 2019

When timelines get short or budgets are tight, the process of testing email campaigns is often the first thing that is set aside. This isn’t in reference to the repetitive testing that goes into making a design look consistent across Outlook and Gmail, but in optimizing the results from your s...

Read More

17 Email Marketing Metrics Every Marketer Needs to Know 17 EMAIL MARKETING METRICS EVERY MARKETER NEEDS TO KNOW

blog article

Mar 26, 2019

Email marketing can take time to master. It involves keeping best practices in mind for every campaign you create, overcoming common rookie mistakes, and optimizing emails for increased engagement. However, these practices alone do not ensure success. You must also understand how to measure the resu...

Read More

Evolution of the Digital Marketing Funnel: Past and Present EVOLUTION OF THE DIGITAL MARKETING FUNNEL: PAST AND PRESENT

blog article

Mar 26, 2019

Marketing funnels used to be pretty cookie cutter: First, you’d create awareness, then have consumers consider a purchase, and finally they’d convert. But thanks to the technological age we live in, the traditional marketing funnel has evolved. We live in the digital age, meaning traditi...

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6 Predictions on How the Apple Watch Will Impact Email Marketers What We Got Right 6 PREDICTIONS ON HOW THE APPLE WATCH WILL IMPACT EMAIL MARKETERS WHAT WE GOT RIGHT

blog article

Mar 26, 2019

A few years back, right before the Apple Watch was set to be released, we sat down and put together a list of predictions we thought this emergence of wearable technology would have on the world of email marketing. We had a lot of ideas about how reading email on Apple Watches would affect the digit...

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3 New Email Marketing Tools to Make Your Campaigns More Engaging 3 NEW EMAIL MARKETING TOOLS TO MAKE YOUR CAMPAIGNS MORE ENGAGING

blog article

Mar 26, 2019

It can be easy to forget how important each of the different pieces of your marketing structure is. Our three newest integrations can help to reinvigorate your efforts and engage your customers in different ways. Changing it up every once in a while can give your customers a renewed sense of interes...

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How to Design the Perfect Influencer Engagement Strategy HOW TO DESIGN THE PERFECT INFLUENCER ENGAGEMENT STRATEGY

blog article

Mar 26, 2019

As the preferences and habits of people continue to change over time, your business strategy needs to adapt as well. This will help you stay on top of your game. Influencer marketing is one form of marketing that’s become immensely popular over the last few years. While collaborating with infl...

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How to Improve Your Bank’s Local Google Ranking HOW TO IMPROVE YOUR BANK’S LOCAL GOOGLE RANKING

blog article

Mar 26, 2019

Banks and credit unions alike need to implement digital strategies that will help them succeed in an increasingly competitive marketplace. Local SEO is one of the most important components of such a strategy. Why? Because approximately one-third of all mobile searches concern location. Furthermore, ...

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The ultimate social media listening guide for marketers THE ULTIMATE SOCIAL MEDIA LISTENING GUIDE FOR MARKETERS

blog article

Mar 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. Listening isn’t a fad and it’s not going away as long as there are online discussions to monitor. These conversations are a significant source of intelligence for your marketing effort...

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6-Steps Guide to Writing Engaging Hashtags on Social Media 6-STEPS GUIDE TO WRITING ENGAGING HASHTAGS ON SOCIAL MEDIA

blog article

Mar 25, 2019

The world of social media is a never-ending carnival of specters and sounds, which consumes the attention of today’s generation. Almost 2.77 billion social network users exist in the world at present, according to Statista, and most of them fall in the uber-distracted teenage demographic. This...

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Should SEOs Be Disavowing Links? Our Earned Media Team Weighs In SHOULD SEOS BE DISAVOWING LINKS? OUR EARNED MEDIA TEAM WEIGHS IN

blog article

Mar 25, 2019

Google’s Webmaster Trends guru Gary Illyes recently reiterated his stance that it’s not necessary to disavow links from suspicious or low-quality sites unless you’ve been hit with a manual penalty. Essentially, Google is smart enough to ignore “bad” links and keep them ...

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Google Dynamic Search Ads: DOs, DON’Ts, and Other Secrets GOOGLE DYNAMIC SEARCH ADS: DOS, DON’TS, AND OTHER SECRETS

blog article

Mar 25, 2019

If you stop to think about it, how often are people searching for the exact thing you target in your Google PPC campaign? And what happens to the plethora of unique searches that cross the eyes of the Google gods on a daily basis? Google has an answer to that: Dynamic Search Ads.

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3 New Features to Help You Achieve Online Sales on Pinterest 3 NEW FEATURES TO HELP YOU ACHIEVE ONLINE SALES ON PINTEREST

blog article

Mar 25, 2019

Pinterest has stepped up their online sales game with the introduction of three new offerings that work together: catalogs, shopping objective, and shopping ads. Now that it’s easier for users to shop from Pinterest, businesses have the tools to complete the purchase funnel and efficiently dri...

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Measure The Offline Impact Of Online Tactics MEASURE THE OFFLINE IMPACT OF ONLINE TACTICS

blog article

Mar 25, 2019

Quantifying the offline impact of online marketing, and in turn, your website, is one of the important analytical challenges multi-channel businesses face. This blog post focuses on the multi-channel retail use case.People shop across channels, but online businesses do not commonly measure marketing...

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How and Why to Re-Engage an Old Email List (Examples Included!) HOW AND WHY TO RE-ENGAGE AN OLD EMAIL LIST (EXAMPLES INCLUDED!)

blog article

Mar 25, 2019

One of the biggest myths in email marketing is that having a massive email list will net you great results. Sure, that can be true, if you have a list of active subscribers. However, what about those subscribers who are no longer engaging with your content? Do re-engagement emails honestly work?Let&...

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Five influencer marketing lessons from the Olivia Jade scandal FIVE INFLUENCER MARKETING LESSONS FROM THE OLIVIA JADE SCANDAL

blog article

Mar 22, 2019

In a criminal complaint that resulted from an investigation conducted by the Federal Bureau of Investigations (FBI), Jade’s parents, Mossimo Giannulli, founder of the multi-billion dollar fashion brand Mossimo, and Lori Laughlin, a popular actress, are alleged to have paid $500,000 to ensure t...

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Marketing Mistakes: Putting Your Goals First MARKETING MISTAKES: PUTTING YOUR GOALS FIRST

blog article

Mar 22, 2019

Marketing Mistakes is a recurring series from Campaign Monitor about the biggest email or digital marketing goofs made by various thought leaders across the industry.As these leaders share some hard-won wisdom from early in their careers, the rest of us have the opportunity to learn from their mista...

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5 Customer Retention Emails Every Business Should Send 5 CUSTOMER RETENTION EMAILS EVERY BUSINESS SHOULD SEND

blog article

Mar 22, 2019

Most business owners know that keeping an existing customer is far more cost-effective than trying to rope in a new one. Existing customers are the lifeblood of every business. So much so, that businesses go out of their way to keep them coming back, and for good reason.Existing customers are 50% mo...

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5 Customer Retention Emails Every Business Should Send 5 CUSTOMER RETENTION EMAILS EVERY BUSINESS SHOULD SEND

blog article

Mar 22, 2019

Most business owners know that keeping an existing customer is far more cost-effective than trying to rope in a new one. Existing customers are the lifeblood of every business. So much so, that businesses go out of their way to keep them coming back, and for good reason. Existing customers are 50% m...

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Everything you should know about Remarketing to make more Sales EVERYTHING YOU SHOULD KNOW ABOUT REMARKETING TO MAKE MORE SALES

blog article

Mar 22, 2019

Remarketing can be an excellent way to boost your lead generation efforts and get more conversions. Knowing what is remarketing and how it can help your business is important. The thing is, it is not everyone that comes into contact with your business that will buy from you. A study revealed that on...

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Customer Journey Optimization: 4 Ways to Fix Your Landing Page Bounce Rate CUSTOMER JOURNEY OPTIMIZATION: 4 WAYS TO FIX YOUR LANDING PAGE BOUNCE RATE

blog article

Mar 21, 2019

Email is only one part of your digital marketing campaign. Sure, email marketing has the best ROI of all digital marketing initiatives, but your emails will only be successful for your brand if you’re constantly looking one step ahead. When your contacts open your message and click the CTA, yo...

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Twitter Ads: What Changes in 2019 – The Complete Guide For Advertisers TWITTER ADS: WHAT CHANGES IN 2019 – THE COMPLETE GUIDE FOR ADVERTISERS

blog article

Mar 21, 2019

Twitter is making some big changes which could potentially increase activity and change what brands can post and when. Are you getting ready for the new Twitter Ads era? And we’re not just talking cool new features being updated or added on; we’re talking about major changes that drastic...

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What makes a challenger brand? (Four key characteristics) WHAT MAKES A CHALLENGER BRAND? (FOUR KEY CHARACTERISTICS)

blog article

Mar 21, 2019

A challenger brand is typically defined as a company that’s neither the market leader or a particularly niche brand, but one that sets itself apart with a driven mindset.According to The Challenger Project, these brands are “less about business enmity, and more about an often mission-dri...

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Instagram Checkout – will higher conversions come at a cost? INSTAGRAM CHECKOUT – WILL HIGHER CONVERSIONS COME AT A COST?

blog article

Mar 21, 2019

Companies are pouring billions of dollars a year into social media and influencer marketing campaigns, many of which target consumers on Facebook-owned Instagram, in an effort to parlay social engagement into sales.Now, as part of its effort to grow Instagram’s revenue as its core News Feed ad...

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Email Marketing versus Email Automation: The Difference Between the Two and How Marketers can Leverage it EMAIL MARKETING VERSUS EMAIL AUTOMATION: THE DIFFERENCE BETWEEN THE TWO AND HOW MARKETERS CAN LEVERAGE IT

blog article

Mar 21, 2019

The number of email users globally has reached a count of 3.8 billion. In fact, by the year 2023, it will reach a whopping 4.4 billion users. These figures are enough to show how email as a marketing channel can work wonders for you as a marketer if you leverage it well. However, what can add up to ...

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6 Twitter analytics tools to amplify your Twitter strategy 6 TWITTER ANALYTICS TOOLS TO AMPLIFY YOUR TWITTER STRATEGY

blog article

Mar 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. But if you want to use it to promote your business or your personal brand, you have to do more than just broadcast tweets every once in a while. It’s not enough to blindly share your new blog pos...

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Top Benefits Of Having Digital Marketing TOP BENEFITS OF HAVING DIGITAL MARKETING

blog article

Mar 20, 2019

Currently, there is online marketing that has invaded that is marking in all corners of every business. Besides, the benefits of digital marketing are also evolving regarding the ways some of the small businesses are marketing their product and services. However, digital marketing is opening new are...

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4 Tips for Creating a Digital Product That Can Make You a Tidy Profit 4 TIPS FOR CREATING A DIGITAL PRODUCT THAT CAN MAKE YOU A TIDY PROFIT

blog article

Mar 20, 2019

In the past, creating your very own product may have seemed like a pipedream. There was so much work involved in building a product, not to mention the fortune often required just to get a product to market. But not anymore. Now, anyone can create a digital product and make money online. One of the ...

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App Development Business: The Journey From Good To Great APP DEVELOPMENT BUSINESS: THE JOURNEY FROM GOOD TO GREAT

blog article

Mar 20, 2019

what next? Where is your business heading? Is it stuck in the same place or experienced growth? This thought will take you back in the memory, you will remember the inception time of your business and compare it with the current position. The strength of your staff would have increased, the profit w...

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Master the Google Display Network & Expand the Reach of Your Brand MASTER THE GOOGLE DISPLAY NETWORK & EXPAND THE REACH OF YOUR BRAND

blog article

Mar 20, 2019

There are more than 2 million websites on the Google Display Network. According to Google, that reaches more than 90% of the entire internet population. But one of the best aspects of the Google Display Network is that it lets you specifically target your audience based on a whole mess of different ...

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How to Add Alt Text to Instagram Posts HOW TO ADD ALT TEXT TO INSTAGRAM POSTS

blog article

Mar 20, 2019

Want to make your Instagram posts accessible to a wider audience? Did you know you can add extra text to your Instagram posts that help the visually impaired consume your content? In this article, you’ll discover how to write and add alt text to your Instagram posts. Alt text is a short phrase...

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How to Promote Your Live Event on Facebook HOW TO PROMOTE YOUR LIVE EVENT ON FACEBOOK

blog article

Mar 19, 2019

Are you planning a live event? Wondering how to use Facebook marketing to reach and stay in touch with attendees? In this article, you’ll discover how to promote your live event or conference on Facebook before, during, and after the show. Facebook allows you to upload your own branded frame f...

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How to Use Facebook Lead Ads to Grow Your Business HOW TO USE FACEBOOK LEAD ADS TO GROW YOUR BUSINESS

blog article

Mar 19, 2019

Facebook lead ads can accomplish a variety of marketing objectives, but they’re best at helping with one of marketing’s golden rules: Know thy audience.Many marketers think they know their audience, but often confuse customer data with customer analytics. In a mostly online ecosystem, it...

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Making the Most out of Your Instagram Stories MAKING THE MOST OUT OF YOUR INSTAGRAM STORIES

blog article

Mar 19, 2019

Stories have become a major part of Instagram, receiving millions of views daily. If your brand is active on the platform it’s important to take advantage of this space, since it presents a huge opportunity to be discovered by audiences both new and old. With so many eyeballs on this content, ...

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Insta-Game Changer INSTA-GAME CHANGER

blog article

Mar 19, 2019

Today Instagram announced the long awaited confirmation of the beta rollout of Checkout on Instagram. There’s been rumbling in the industry for months about Instagram’s desire to push in-app ecommerce sales and it’s finally becoming a reality.  A select list of top brand partn...

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The Power of the Hashtag THE POWER OF THE HASHTAG

blog article

Mar 19, 2019

Hastags are now a normal part of social media activity but you may be wondering how you can leverage them for business.  When used strategically, hashtags hold an amazing power to reach large audiences and there's little doubt they can serve as effective tools for marketers when properly im...

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Ways to Make Your Blogs Optimized for Lead Generation WAYS TO MAKE YOUR BLOGS OPTIMIZED FOR LEAD GENERATION

blog article

Mar 19, 2019

It is widely recognized that content marketing and SEO share a close relationship. It is the prime reason why most businesses these days are devoting more attention to their blogs. Many experts stress that strategically generated content can improve the lead generation potential of your blog. To mak...

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How Your Current Traffic Impacts Your SEO HOW YOUR CURRENT TRAFFIC IMPACTS YOUR SEO

blog article

Mar 19, 2019

Can’t find your website in search results? You’re not alone. Millions of sites struggle to carve out space for themselves on search engines. If current traffic is low, you might be wondering if that’s hurting your chances at moving up the ranks.Although the total amount of traffic ...

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6 Persuasion Marketing Tricks to Boost Your Online Conversions 6 PERSUASION MARKETING TRICKS TO BOOST YOUR ONLINE CONVERSIONS

blog article

Mar 19, 2019

Looking to increase conversions on your website? Persuasion is a powerful tool that every digital marketer needs in their arsenal. In this post, we’ll share 6 persuasion marketing tricks to boost your conversions. How do people decide to do anything online? How do you prime the pump so that so...

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Differences & Benefits of the Different Video Hosting Options Out There DIFFERENCES & BENEFITS OF THE DIFFERENT VIDEO HOSTING OPTIONS OUT THERE

blog article

Mar 18, 2019

Video! It’s everywhere and rapidly growing as one-third of all time online is spent watching video, and it is predicted that 80 percent of all internet traffic will come from video in 2019. In fact, if you aren’t executing a video marketing strategy by now, you’ve fallen behind. Th...

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20 Social Media Analytics Tools That Will Uncover Hidden Insights 20 SOCIAL MEDIA ANALYTICS TOOLS THAT WILL UNCOVER HIDDEN INSIGHTS

blog article

Mar 18, 2019

There’s an old saying “Who owns the information, owns the world.” Indeed, it is difficult to overestimate the role of monitoring and analytics in social media. These are important stages for successful business development and effective promotion on the web. We have collected 20 so...

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A 4-Step Guide To Tracking Social Media In Google Analytics A 4-STEP GUIDE TO TRACKING SOCIAL MEDIA IN GOOGLE ANALYTICS

blog article

Mar 18, 2019

Google Analytics is one of the best ways to learn about your website visitors.And when you couple data from your website with social media, you’ll be able to create a traffic-driving machine to your online assets.This isn’t an exaggeration. With Google Analytics, you can learn exactly th...

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The Top 7 Unsubscribe Best Practices for Email Marketers THE TOP 7 UNSUBSCRIBE BEST PRACTICES FOR EMAIL MARKETERS

blog article

Mar 18, 2019

We’ve all gone through some sort of breakup. Whether it’s a romantic relationship or a job, it’s not always easy to say goodbye. But what if you’re trying to dump a company that won’t leave you alone?Have you ever tried to cancel cable or get your number off a solicitor...

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What’s going on at Facebook, and will it affect advertisers? WHAT’S GOING ON AT FACEBOOK, AND WILL IT AFFECT ADVERTISERS?

blog article

Mar 18, 2019

For years, Facebook has been impervious to incidents that seem to threaten its multi-billion dollar advertising business. Even the effects of the Cambridge Analytica scandal have, at least to date, been far less noticeable than many industry observers predicted.Yes, Facebook is the subject of a cons...

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The Top 7 Unsubscribe Best Practices for Email Marketers THE TOP 7 UNSUBSCRIBE BEST PRACTICES FOR EMAIL MARKETERS

blog article

Mar 18, 2019

We’ve all gone through some sort of breakup. Whether it’s a romantic relationship or a job, it’s not always easy to say goodbye. But what if you’re trying to dump a company that won’t leave you alone? Have you ever tried to cancel cable or get your number off a solicito...

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6 Examples of Marketing Automation workflow for E-commerce with MailChimp 6 EXAMPLES OF MARKETING AUTOMATION WORKFLOW FOR E-COMMERCE WITH MAILCHIMP

blog article

Mar 18, 2019

Email marketing is one of the best marketing strategies to acquire leads and turn them into paying customers. It will amaze you to know that the return on investment for email marketing averages at 3,800%, or an average of $38 return for every dollar invested. This is why 59% of B2B professionals sa...

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Learn to Drive More Traffic and Sales With This $29 Social Media Bootcamp LEARN TO DRIVE MORE TRAFFIC AND SALES WITH THIS $29 SOCIAL MEDIA BOOTCAMP

blog article

Mar 17, 2019

If you’re looking to land a job in social media, the Social Media Marketing In 2019 Master Class Bundle is your ticket. This bundle features 10 courses, 338 lessons and 30 hours of instruction. With lifetime access, you can take your time going through the classes + review them whenever you&rs...

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Does Organic Content Still Work on Social Media? DOES ORGANIC CONTENT STILL WORK ON SOCIAL MEDIA?

blog article

Mar 15, 2019

Every year we hear that organic content has stopped bringing the results marketers need. Brazilian star marketer, Luiz Henrique Ferreira speaks about the continued importance of organic content in tandem with a robust paid content strategy, personalized interactions and publishing best practices. It...

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The One-Hour Guide to SEO, Part 1: SEO Strategy - Whiteboard Friday THE ONE-HOUR GUIDE TO SEO, PART 1: SEO STRATEGY - WHITEBOARD FRIDAY

blog article

Mar 15, 2019

Can you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals!.With this edition of Whiteboard Friday, we're kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effect...

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Log File Analysis For SEO LOG FILE ANALYSIS FOR SEO

blog article

Mar 14, 2019

Log file analysis is a lost art. But it can save your SEO butt. This post is half-story, half-tutorial about how web server log files helped solve a problem, how we analyzed them, and what we found. Read on, and you’ll learn to use grep plus Screaming Frog to saw through logs and do some serio...

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The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, & Pinterest THE BEST TIME TO POST ON INSTAGRAM, FACEBOOK, TWITTER, LINKEDIN, & PINTEREST

blog article

Mar 14, 2019

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others.So, what are the best hours to post on each social media channel?Unfortunately...

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How to Set & Achieve Marketing Objectives in 2019 HOW TO SET & ACHIEVE MARKETING OBJECTIVES IN 2019

blog article

Mar 14, 2019

In the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. But on the other hand, it can also incentivize your team to prioritize your company’s ...

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How to Build a Successful Pinterest Marketing Strategy: A Marketer HOW TO BUILD A SUCCESSFUL PINTEREST MARKETING STRATEGY: A MARKETER'S GUIDE

blog article

Mar 14, 2019

Pinterest marketing is different from other platforms. To be successful on Pinterest, it is important to know what distinguishes it from other social media channels. For a start, Pinterest is not a social network. It’s a visual search engine, designed for discovery. People are not there to con...

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Digital Marketing Math: All the Formulas You Need to Know on One DIGITAL MARKETING MATH: ALL THE FORMULAS YOU NEED TO KNOW ON ONE

blog article

Mar 14, 2019

Digital marketing math can help you improve your email marketing campaigns and online marketing initiatives. By getting a good handle on your analytics and email metrics, you can improve your digital marketing campaigns using real data instead of guesswork. Basics of digital marketing math Even with...

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Best Practices for Adding Medium to Your Blog Strategy BEST PRACTICES FOR ADDING MEDIUM TO YOUR BLOG STRATEGY

blog article

Mar 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. On top of posting regularly and promoting content on social, there are other strategies to increase your content’s discoverability, including posting on Medium, a publishing plat...

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How to Create a Social Media Marketing Strategy in 8 Easy Steps HOW TO CREATE A SOCIAL MEDIA MARKETING STRATEGY IN 8 EASY STEPS

blog article

Mar 13, 2019

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose.The more specific your strategy is, the mo...

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Your Guide to Social Media Competitive Analysis YOUR GUIDE TO SOCIAL MEDIA COMPETITIVE ANALYSIS

blog article

Mar 13, 2019

No matter what kind of business you have, you will be facing competition. These might be older, more established companies with loyal clientele and a legion of fans on social media, or they might be new competition coming out of the woodwork trying to destabilize your place in the market .Getting th...

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2 Questions to Find Your Best Sources of Website Traffic 2 QUESTIONS TO FIND YOUR BEST SOURCES OF WEBSITE TRAFFIC

blog article

Mar 13, 2019

With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website.  There’s SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, email marketing.My point is, there’s a lot to evaluate and determine what’s best for your...

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6 Original Lead Nurturing Examples to Boost your Facebook Campaign 6 ORIGINAL LEAD NURTURING EXAMPLES TO BOOST YOUR FACEBOOK CAMPAIGN

blog article

Mar 13, 2019

A solid lead nurturing strategy is a must for a business that wants to increase its customer base and sales. The truth is 79% of marketing leads never convert into salesbecause of a lack of a successful lead nurturing strategy. This is especially necessary if your leads are from Facebook lead ads be...

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4 Facebook Ad Techniques That Deliver Results 4 FACEBOOK AD TECHNIQUES THAT DELIVER RESULTS

blog article

Mar 13, 2019

Want to improve your Facebook advertising results? Looking for successful examples you can model? In this article, you’ll discover four ways to generate clicks, leads, and conversions using Facebook ads. People who aren’t familiar with your brand are unlikely to convert on your core offe...

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How to Boost Performance By Connecting Video & Search Campaigns HOW TO BOOST PERFORMANCE BY CONNECTING VIDEO & SEARCH CAMPAIGNS

blog article

Mar 13, 2019

We have already detailed digital video’s impact on search advertising when running simultaneously, but Netsertive wanted to take things a step further and measure the impact of actually connecting the campaigns together. Retargeting (aka remarketing) allows advertisers to target users that hav...

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5 Reasons Legacy Brands Struggle With SEO 5 REASONS LEGACY BRANDS STRUGGLE WITH SEO

blog article

Mar 13, 2019

Given the increasing importance of brand in SEO, it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Yet, in my time at Distilled, I've seen just that: numerous name-brand sites in various states of stagnation and even more frustrated SEO managers a...

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How Google Dishes Out Content by Search Intent HOW GOOGLE DISHES OUT CONTENT BY SEARCH INTENT

blog article

Mar 12, 2019

In the STAT whitepaper, Using search intent to connect with consumers, we looked at how SERP features change with a searcher’s intent — informational, commercial, transactional, or local. It was so chock-full of research that it sparked oodles of other content inspiration — from th...

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Eight Ways to Optimize Your Email Marketing Automation EIGHT WAYS TO OPTIMIZE YOUR EMAIL MARKETING AUTOMATION

blog article

Mar 12, 2019

Automation isn’t all about gleaming robots on factory floors. You’ll have heard about some of the stunning email automation solutions out there right now – there’s some amazing stuff on offer. If you haven’t already, it’s well worth automating at least part of you...

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10 Compelling Above the Fold Content Examples to Inspire Your Own 10 COMPELLING ABOVE THE FOLD CONTENT EXAMPLES TO INSPIRE YOUR OWN

blog article

Mar 12, 2019

In copywriting, there’s an old adage that states the purpose of your first line of copy is to compel people to read your second line of copy. In web design, the same principle applies. But instead of crafting a compelling first line of copy, you need to design gripping website content that sit...

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The 15 Best Lead Generation Tools in 2019 THE 15 BEST LEAD GENERATION TOOLS IN 2019

blog article

Mar 12, 2019

Online lead generation is difficult. There’s no way around it.There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier.So this leaves you with three broad options:Bring in more valuable and relevant t...

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A Marketer’s Guide to Using User-Generated Content on Social Media A MARKETER’S GUIDE TO USING USER-GENERATED CONTENT ON SOCIAL MEDIA

blog article

Mar 12, 2019

User-generated content (UGC) is any content—text, videos, images, reviews, etc.—created by people, rather than brands. And brands will often share UGC on their own social media accounts, website, and other marketing channels.For many brands, Instagram is the primary platform for UGC. Use...

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What is Lead Nurturing? [Examples and Best Practices] WHAT IS LEAD NURTURING? [EXAMPLES AND BEST PRACTICES]

blog article

Mar 12, 2019

Lead nurturing is a highly effective way to generate more sales for your business. When you combine lead nurturing with marketing automation, your results can be even better.For digital marketers, a step-by-step lead nurturing process can turn a haphazard effort at lead generation into a well-oiled ...

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How to build a marketing funnel to drive business growth HOW TO BUILD A MARKETING FUNNEL TO DRIVE BUSINESS GROWTH

blog article

Mar 12, 2019

No business can grow without a marketing funnel that is constantly loaded with new names at the top and is moving leads through the various stages of the funnel at a consistent pace.While customer retention and reducing customer churn are very important, you must also acquire new customers if you wa...

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A High Bounce Rate Isn’t Evil—It’s an Opportunity A HIGH BOUNCE RATE ISN’T EVIL—IT’S AN OPPORTUNITY

blog article

Mar 12, 2019

A couple of weeks ago, a friend invited me to his birthday party hosted at a family friend’s house. The menu was planned, the bar was stocked, and the present was wrapped. And theoretically, it was going to be a blast. But as the party approached, my desire to be antisocial reared its head.Foo...

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What Is a Good Email Click-Through Rate for 2019? WHAT IS A GOOD EMAIL CLICK-THROUGH RATE FOR 2019?

blog article

Mar 11, 2019

You may be wondering: What is a good email open rate for 2019? And how about click-through rates? Are they related? Can these metrics be improved?In other words, you may be worrying about your upcoming campaigns.If you’re concerned that 2019 may be a challenging year for digital marketing, don...

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18 Social Media KPIs You Need to Track to Measure Success 18 SOCIAL MEDIA KPIS YOU NEED TO TRACK TO MEASURE SUCCESS

blog article

Mar 11, 2019

If your boss asks, “How well are we doing on social media?”, do you respond with words or numbers? Because data trumps opinion. Every time.I’m not talking about the number of new fans, followers, likes, or shares. I’m talking about how those numbers show if you’re achie...

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How to Improve Your Social Video Content: 10 Tips From the Pros HOW TO IMPROVE YOUR SOCIAL VIDEO CONTENT: 10 TIPS FROM THE PROS

blog article

Mar 11, 2019

Want to create better social video content? Looking for tips and tools to try? In this article, 10 video experts share the tactics and tools they use to create successful video content. One of my favorite live-streaming tools is Elgato Stream Deck, a video switcher that’s about the size of a p...

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31 Call-to-Action Examples You Can 31 CALL-TO-ACTION EXAMPLES YOU CAN'T HELP BUT CLICK

blog article

Mar 11, 2019

Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.Each one of these signups is likely a result of an effective call-to-action (CTA).And it's really important to guide y...

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How to Set Up GTM Cookie Tracking (and Better Understand Content Engagement) HOW TO SET UP GTM COOKIE TRACKING (AND BETTER UNDERSTAND CONTENT ENGAGEMENT)

blog article

Mar 11, 2019

The more you understand the behaviour of your users, the better you can market your product or service — which is why Google Tag Manager (GTM) is a marketer's best friend. With built-in tag templates, such as scroll depth and click tracking, GTM is a powerful tool to measure the engagement...

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5 Forgotten Ways to Improve Your Link-Building Strategy 5 FORGOTTEN WAYS TO IMPROVE YOUR LINK-BUILDING STRATEGY

blog article

Mar 11, 2019

Referring domains and backlinks continue to be among the most important ranking factors, according to a SEMrush study of over 600,000 keywords.That’s why a lucrative link-building strategy is vital and why you must stick to it regardless of what everybody else says or does. You already know yo...

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Who’s Afraid of Fake Followers? WHO’S AFRAID OF FAKE FOLLOWERS?

blog article

Mar 11, 2019

Despite industrywide calls to combat fraud, fake followers are still the No. 1 concern among influencer marketers, according to Mediakix.The media company's 2019 "Influencer Marketing Survey" found that 50% of marketers, primarily from the US, named spotting fake followers as a chief c...

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7 Steps to Getting Brand Trust Right 7 STEPS TO GETTING BRAND TRUST RIGHT

blog article

Mar 08, 2019

There’s a crisis in consumer trust. At least that’s the word in the research.The 2018 Edelman Trust Barometer revealed that only 48% of the U.S. population trusts business as an institution (a 10-point drop from 2017).Yet, brand trust is one of the biggest factors in consumers’ pur...

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How to Use Domain Authority 2.0 for SEO - Whiteboard Friday HOW TO USE DOMAIN AUTHORITY 2.0 FOR SEO - WHITEBOARD FRIDAY

blog article

Mar 08, 2019

Domain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week's edition of Whiteboard Friday, we're delighted to welcome Cyrus Shepard as he explains both what's new with the new Domain Authority 2.0 update, and...

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USER INTENT – THE SECRET TO B2B MARKETING SUCCESS USER INTENT – THE SECRET TO B2B MARKETING SUCCESS

blog article

Mar 08, 2019

It is all about the data. From tailoring and customizing information to providing a seamless shopping experience, use of intent data or behavioral data is making waves for B2B organizations around the globe. It has certainly made its mark and there’s no denying it.  Gone are the days wher...

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6 EASY STEPS TO B2B VIDEO MARKETING CAMPAIGN 6 EASY STEPS TO B2B VIDEO MARKETING CAMPAIGN

blog article

Mar 08, 2019

Haven’t you all come across these terms? Evolution in marketing has gone through various stages. It could be anything like touting, pitching a product or wooing the customers. Marketing strategies tend to keep changing with time. Thanks to the advancing technology. Blogs and articles play a vi...

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ACCOUNT-BASED MARKETING TACTICS TO STAY AHEAD OF THE GAME ACCOUNT-BASED MARKETING TACTICS TO STAY AHEAD OF THE GAME

blog article

Mar 08, 2019

ABM -- one of the biggest buzzwords in the digital marketing world. A significant component in the marketing strategy, that took the pillars of marketing to its prime. And it still remains to be a continued success! 2018 was a fantastic year in terms of demand generation and ROI, companies that impl...

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Solved: The Differences Between Boosted Posts and Facebook Ads SOLVED: THE DIFFERENCES BETWEEN BOOSTED POSTS AND FACEBOOK ADS

blog article

Mar 08, 2019

With more than 2 billion active users, Facebook is a key digital advertising platform that can help you reach your target audience. Using boosted posts as the only form of advertising on Facebook is a common misstep for digital marketers and business owners. Boosting posts should not be the first th...

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Using Email Marketing to Re-engage Your App Users USING EMAIL MARKETING TO RE-ENGAGE YOUR APP USERS

blog article

Mar 08, 2019

You spent weeks painstakingly constructing your app, releasing it, and promoting it online, and you managed to gather a decent number of users and customers in the meantime. Well done! You’ve already achieved something which every app developer strives to do.However, you’ve started to no...

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Ecommerce Content Marketing: 7 Unique Ways to Create Content That Builds Awareness ECOMMERCE CONTENT MARKETING: 7 UNIQUE WAYS TO CREATE CONTENT THAT BUILDS AWARENESS

blog article

Mar 08, 2019

What’s the basis of a good content marketing strategy for ecommerce?What are best practices for ecommerce content marketing? Read on to learn how smart ecommerce marketers are skyrocketing their brand awareness, increasing conversions and strengthening their brand communities. You can do the s...

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How To Leverage Instagram Videos To Boost Your Brand HOW TO LEVERAGE INSTAGRAM VIDEOS TO BOOST YOUR BRAND

blog article

Mar 08, 2019

So if your brand isn’t leveraging Instagram, then yoursocial media marketing strategy will never live up to its potential. But Instagram is no longer just about the pictures. They’ve now branched out with a feature that allows you to post short videos. Many marketers, especially in the B...

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Effective social media strategies for 2019 EFFECTIVE SOCIAL MEDIA STRATEGIES FOR 2019

blog article

Mar 08, 2019

Social media is a popular and most dominant marketing strategy in the Social media marketing India. Search engine optimization and Social Media has unquestionably joined hands together, in which both marketing strategy can help organizations establish their horizons and thrive. It can also be more v...

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What does a High Quality Score Indicate and how does it affect your PPC Campaign WHAT DOES A HIGH QUALITY SCORE INDICATE AND HOW DOES IT AFFECT YOUR PPC CAMPAIGN

blog article

Mar 07, 2019

The goal of every marketer is to create quality ads that will increase your PPC high quality score. This will give you more clicks and conversions. However, creating quality ads is easier said than done, especially for PPC ad campaigns. Getting a good result from the PPC campaign is much more than s...

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How to Use Predictive Analytics in Your E-commerce Email Campaigns HOW TO USE PREDICTIVE ANALYTICS IN YOUR E-COMMERCE EMAIL CAMPAIGNS

blog article

Mar 07, 2019

Are your e-commerce email campaigns still not convincing your email subscribers to buy? If the answer is yes, you’re not alone. Consumers are bombarded with e-commerce emails and it’s hard to stand out in a full inbox, especially when your emails are nothing special. But don’t worr...

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4 Tips for Creating Facebook Ads that Work 4 TIPS FOR CREATING FACEBOOK ADS THAT WORK

blog article

Mar 06, 2019

Facebook Ads are an effective way to market your business IF you know how to create, run, and manage them correctly. There’s an art and science behind using Facebook Ads, and I want to show you how to do it.Put yourself in your consumers’ situation. Imagine browsing your feed on Facebook...

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5 Facebook Advertising Mistakes to Avoid 5 FACEBOOK ADVERTISING MISTAKES TO AVOID

blog article

Mar 06, 2019

Facebook Ads are all the rage right now. With more than two billion active users on Facebook, it makes sense. You want to market your product and services on the platforms that your consumers are using the most.The only problem with Facebook Ads is that they don’t follow the adage, “If y...

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How to Increase PPC Profits – By Decreasing Sales HOW TO INCREASE PPC PROFITS – BY DECREASING SALES

blog article

Mar 06, 2019

Ever heard the phrase “turnover is vanity, profit is sanity”?This phrase rings especially true for ecommerce advertisers who may be blinded by revenue levels or conversion numbers instead of what really matters: the actual profitability of their PPC accounts. It’s understandable to...

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The Ultimate Cheat Sheet for Mastering Mobile Marketing THE ULTIMATE CHEAT SHEET FOR MASTERING MOBILE MARKETING

blog article

Mar 06, 2019

As of 2018, there were 3.7 billion people who accessed the internet through a mobile device, according to Statista. That's more than half the world's population.Aside from the astounding growth of mobile, many countries are witnessing people purchase smartphones first, bypassing PC ownership...

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What B2B Marketers Need to Know About Data Privacy Today WHAT B2B MARKETERS NEED TO KNOW ABOUT DATA PRIVACY TODAY

blog article

Mar 06, 2019

You enter a dim and shadowy room. Sitting before you is a wizened fortune teller, staring deeply into the mysterious glowing orb before her. As her hands hover over the crystal ball, she notices your skeptical frown. So, in order to validate her mystical powers, the stranger begins reciting facts ab...

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Should you in-house or outsource paid search? SHOULD YOU IN-HOUSE OR OUTSOURCE PAID SEARCH?

blog article

Mar 06, 2019

In-housing is a growing industry trend at the moment with big brands like P&G and Vodafone cutting their agency rosters and taking more of their media buying in-house.It’s not just Vodafone and P&G, the IAB published a report showing 18% of marketers have taken programmatic buying in-h...

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What’s the Difference Between Content Marketing, Branded Content, and Native Advertising? WHAT’S THE DIFFERENCE BETWEEN CONTENT MARKETING, BRANDED CONTENT, AND NATIVE ADVERTISING?

blog article

Mar 05, 2019

Two of the most frequent questions I’m asked about a new content publication project are: “How much of our brand should be in our content?” and “What should the distribution model be? Three years ago, I wrote an article, Clarifying the Noise: The Content Marketing Spectrum. I...

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Want to Prove Content Marketing ROI? You Need an Actionable Marketing Dashboard WANT TO PROVE CONTENT MARKETING ROI? YOU NEED AN ACTIONABLE MARKETING DASHBOARD

blog article

Mar 05, 2019

Content marketers are believers. We believe our content brings real value to our prospects, clients, and partners. We believe our content is essential for driving demand. And we believe that content marketing is essential for bolstering our company’s bottom line.However, we’re also reali...

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Is Everyone on Instagram an Influencer? IS EVERYONE ON INSTAGRAM AN INFLUENCER?

blog article

Mar 05, 2019

More than 500,000 active influencers are operating just on Instagram, according to a study by InfluencerDB. That’s 39% of all Instagram accounts with more than 15,000 followers. And among this group of active Instagram influencers, 81% have followings between 15,000 and 100,000 users. With so ...

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Video Marketing Tips: 4 Easy and Quick app to Create Very Cool Videos VIDEO MARKETING TIPS: 4 EASY AND QUICK APP TO CREATE VERY COOL VIDEOS

blog article

Mar 05, 2019

If you’re looking for the best video marketing tips, then we have a fantastic piece of advice. Make sure that you are using at least one video marketing app. With a video marketing app, you can make sure that it’s simple and fast to create videos that will generate interest, build up buz...

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Where do Campaign Managers Like to put Their Money WHERE DO CAMPAIGN MANAGERS LIKE TO PUT THEIR MONEY

blog article

Mar 05, 2019

Email marketing is the elixir for most marketers who wish to attract new prospects while maintaining the relation with existing customers. Even though most marketers are drawn towards email marketing owing to claims of getting $34 in return for every $1 spent on email marketing, they fail to underst...

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Mobile marketing transformation is still a pressing issue MOBILE MARKETING TRANSFORMATION IS STILL A PRESSING ISSUE

blog article

Mar 05, 2019

But according to Rob Thurner, Lead Facilitator with the Google Digital Academy and Founder and CEO of mobile agency Burn the Sky, businesses still aren’t doing enough to meet consumer expectations for timely and relevant mobile experiences.“At all of the retail brands that I work with, I...

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A Comprehensive Analysis of the New Domain Authority A COMPREHENSIVE ANALYSIS OF THE NEW DOMAIN AUTHORITY

blog article

Mar 05, 2019

Moz's Domain Authority is requested over 1,000,000,000 times per year, it's referenced millions of times on the web, and it has become a veritable household name among search engine optimizers for a variety of use cases, from determining the success of a link building campaign to qualifying ...

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Your Google Rank Doesn YOUR GOOGLE RANK DOESN'T MATTER ANYMORE

blog article

Mar 05, 2019

For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance.Today, your Google keyword ranking is just one of several reasons your traffic can increase or decrease. Google keyword ranking indicates where on Google&#...

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The 19 Best Content Marketing Tools in 2019 THE 19 BEST CONTENT MARKETING TOOLS IN 2019

blog article

Mar 04, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently.There are hundreds of content marketing tools available, some free or cheap and some very expensive. They also se...

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7 Facebook Messenger Marketing Tips From the Pros 7 FACEBOOK MESSENGER MARKETING TIPS FROM THE PROS

blog article

Mar 04, 2019

Are you using Facebook Messenger in your marketing? Looking for tips to improve your Messenger bot experience?In this article, seven leading Facebook Messenger marketing experts share their top tips for improving your Messenger performance. When it comes to Messenger bots in 2019, there is no better...

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What Is Digital Marketing? WHAT IS DIGITAL MARKETING?

blog article

Mar 04, 2019

For those of us living and breathing the digital marketing world, we’ve known for a long time how effective digital marketing can be. You will get results that you just can’t get anymore from traditional marketing tactics. But if you’ve never used digital marketing, it can seem lik...

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March 1st Google Update: The Mysterious Case of the 19-Result SERPs MARCH 1ST GOOGLE UPDATE: THE MYSTERIOUS CASE OF THE 19-RESULT SERPS

blog article

Mar 04, 2019

Late last week (Feb 28 - Mar 1),  we saw a sizable two-day spike in Google rankings flux, as measured by MozCast. Temperatures on Friday reached 108°F. The original temperature on Thursday was 105°F, but that was corrected down to 99°F (more on that later). Digging in on Friday (Mar...

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Can Instagram CAN INSTAGRAM'S 'SWIPE UP' FEATURE DRIVE SALES?

blog article

Mar 04, 2019

Influencer marketing is a growing tactic for building brand awareness and driving consumer engagement. But according to a study by Influencer Intelligence and Econsultancy, just 12% of US and UK marketers strongly agree that influencers have increased revenues.Another 33%, however, "somewhat ag...

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For Marketers, Here FOR MARKETERS, HERE'S HOW TO EASILY CREATE BRANDED VIDEOS

blog article

Mar 04, 2019

When it comes to video marketing, 2019 will make previous years' numbers look like chopped liver. That's according to the latest edition of Wyzowl's State of Video Marketing Survey, an annual report from the animated video studio that examines industry trends.The survey of more than 600 ...

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How to Earn Backlinks for Your Website HOW TO EARN BACKLINKS FOR YOUR WEBSITE

blog article

Mar 04, 2019

Backlinks to your website are one of the most valuable components of SEO and one of the best ways to increase your rankings in search engine results—when done properly. Earning backlinks the “white hat” way can help improve your visibility in search, help Google recognize your webs...

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Here HERE'S WHY YOU SHOULD BE USING A LINK SHORTENER FOR YOUR BUSINESS

blog article

Mar 02, 2019

Here's a new one to file under "Things You Never Knew You Needed": a link shortener.Link shorteners are exactly what they sound like: tools that take a too-long URL and condense it into a new, briefer one. According to the project management platform CoSchedule, link shorteners were in...

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Results From Testing 5 Different Targeting Options RESULTS FROM TESTING 5 DIFFERENT TARGETING OPTIONS

blog article

Mar 02, 2019

If you’ve ever set up a Facebook Ads campaign, then you know the targeting options can be very overwhelming;  There’s a seemingly infinite number of options and combinations to choose from.And if you don’t have a clear plan of attack before logging in to create your campaigns,...

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Facebook Showcase Video Ads FACEBOOK SHOWCASE VIDEO ADS

blog article

Mar 02, 2019

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.On this week’s Social Media Marketing Talk Show, we explore Facebook Showcase video ads and fan subscriptions with special guests Andrea ...

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7 Red Flags to Watch Out For When Auditing Your Link Profile - Whiteboard Friday 7 RED FLAGS TO WATCH OUT FOR WHEN AUDITING YOUR LINK PROFILE - WHITEBOARD FRIDAY

blog article

Mar 01, 2019

From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you're performing an...

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How to Make the Most of Your Ad Spend with Email Validation HOW TO MAKE THE MOST OF YOUR AD SPEND WITH EMAIL VALIDATION

blog article

Mar 01, 2019

You know the value of a strong paid search strategy. That’s why you spend significant time and money running ad campaigns, from keyword research to writing ad copy, and targeting your spend in order to drive qualified leads to a landing page. When prospects click on your ad, you don’t ju...

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Social Media Monitoring vs. Social Media Listening SOCIAL MEDIA MONITORING VS. SOCIAL MEDIA LISTENING

blog article

Mar 01, 2019

Social media monitoring and social media listening are terms that have been used interchangeably, but there is a difference. Social media monitoring is Caring for your customers by monitoring social media for messages directly related to your brand and responding to those messages appropriately. Soc...

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How to Find Your Target Audience on Social Media: 10 Tips to Follow HOW TO FIND YOUR TARGET AUDIENCE ON SOCIAL MEDIA: 10 TIPS TO FOLLOW

blog article

Feb 28, 2019

You may have a great product and provide perfect service, but your online content won’t have an impact unless it is pitched to an appropriate audience. It doesn’t matter how persuasive or engaging it is. Christopher Newman, professor of marketing says, “Too often marketers create a...

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A List of Must-haves for an Effective Digital Marketing Strategy A LIST OF MUST-HAVES FOR AN EFFECTIVE DIGITAL MARKETING STRATEGY

blog article

Feb 28, 2019

Since the advent of the Internet, organizations have slowly understood the importance of advertising their product or services on digital platforms. The rise of digital marketing has a lot to do with the rise of social platforms and search engines like Facebook and Google respectively. Today, an org...

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7 Product Launch Emails To Get Your Product Sales Off The Ground 7 PRODUCT LAUNCH EMAILS TO GET YOUR PRODUCT SALES OFF THE GROUND

blog article

Feb 28, 2019

It’s the big day. You’ve spent years developing your product, fine-tuning it until it’s perfect, and now you’re ready to launch. Your site goes live and then It’s a problem that’s all too common among entrepreneurs. You can have the greatest product in the world, ...

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How SEO Is Like an Old Nintendo Role-Playing Video Game HOW SEO IS LIKE AN OLD NINTENDO ROLE-PLAYING VIDEO GAME

blog article

Feb 28, 2019

This should give you an idea for my age.  I’ll never forget how excited I was when Santa finally answered my brother’s and my wishes with a brand new Nintendo NES box.  I rotated between Mario Brothers and Duck Hunt daily, and then eventually, I got hooked on a role-playing gam...

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Ecommerce and digital marketing companies battle for the digital consumer in ‘an Amazon world’ ECOMMERCE AND DIGITAL MARKETING COMPANIES BATTLE FOR THE DIGITAL CONSUMER IN ‘AN AMAZON WORLD’

blog article

Feb 28, 2019

The latest E-Commerce and Digital Marketing M&A Market Reports from international technology mergers and acquisitions adviser, Hampleton Partners, reveal that 2018 recorded a $20 billion increase in disclosed e-commerce M&A value compared to 2017, boosted by mega-deals such as Walmart’...

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Top 10 Takeaways from Traffic & Conversion Summit 2019 Every Marketer Should Know TOP 10 TAKEAWAYS FROM TRAFFIC & CONVERSION SUMMIT 2019 EVERY MARKETER SHOULD KNOW

blog article

Feb 28, 2019

Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow. A LOT happened over the...

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6 Ecommerce Lessons for Why Amazon is so Successful 6 ECOMMERCE LESSONS FOR WHY AMAZON IS SO SUCCESSFUL

blog article

Feb 28, 2019

Amazon has come a long way from its humble beginnings as an online bookseller. Since its launch in 1994, Amazon has grown to become an ecommerce behemoth. These days, it’s one of the first places shoppers turn to buy anything from cleaning products to the latest tech gadgets.

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2019 Quick Guide for B2B Social Media Photos 2019 QUICK GUIDE FOR B2B SOCIAL MEDIA PHOTOS

blog article

Feb 28, 2019

The importance of keeping up with your social media presence has only increased over the decades—everyone from Baby Boomers to Gen Z are logging on and connecting with your B2B brand on a daily basis. Below are several trends in social media for the new year as well as a handy social media che...

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How To Succeed With Influencer Created Content Marketing HOW TO SUCCEED WITH INFLUENCER CREATED CONTENT MARKETING

blog article

Feb 27, 2019

Too many companies wrongly assume that that just because a person can make themselves famous though digital content, that they can replicate that fame/success for the company or its brands. To be fair, Neistat made his bones by doing just that for Nike. If you haven’t seen it, click the photo ...

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Top Instagram Updates You Need to Know in 2019 TOP INSTAGRAM UPDATES YOU NEED TO KNOW IN 2019

blog article

Feb 27, 2019

Instagram is one of the fastest-growing social media platforms out there in terms of user and engagement, with more than 500 million daily active users and that like button being hit an astounding 4.2 billion times per day. It only makes sense that Instagram is determined to keep up with that, rolli...

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Connecting with Millennials Through Content Marketing CONNECTING WITH MILLENNIALS THROUGH CONTENT MARKETING

blog article

Feb 27, 2019

The reason for this is actually pretty simple: Millennials—whatever you think of their pros and cons, their strengths and their shortcomings—are naturally adept at sniffing out bullshit. They know when they’re being coerced, duped, or talked down to, and as a result, they have very...

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The Role of Psychology in SEO: Extended Symbiotic Intelligence THE ROLE OF PSYCHOLOGY IN SEO: EXTENDED SYMBIOTIC INTELLIGENCE

blog article

Feb 27, 2019

The task of the marketer has, at its deepest level, remained constant over the years.The digital revolution has brought technology to the fore, but we are ultimately in the game of communication.Successful marketers understand the motivations of their audience and know how to persuade people into ta...

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How Content Marketing Fits into a Sales Enablement Strategy HOW CONTENT MARKETING FITS INTO A SALES ENABLEMENT STRATEGY

blog article

Feb 27, 2019

Marketing teams all over the globe use content to make users aware of products and services or to nurture a prospect through the Buyer’s Journey—through content, they meet the buyer on their terms in a way that feels natural.

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7 SEO Tools for Bloggers That Will Boost Your Blog Traffic in 2019 7 SEO TOOLS FOR BLOGGERS THAT WILL BOOST YOUR BLOG TRAFFIC IN 2019

blog article

Feb 27, 2019

When running a blog or an online business that relies primarily on search traffic, one area you should always be focused on is rankings and the overall performance of the site on different search engines. Monitoring your blog's performance and using data-driven insights can help to give you a co...

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8 tips to build customer relationships with social media 8 TIPS TO BUILD CUSTOMER RELATIONSHIPS WITH SOCIAL MEDIA

blog article

Feb 26, 2019

Customer experience has become a top priority for companies in 2019. Today’s consumers base their perception of a brand on the meaningful moments they have with it. Importantly, those moments don’t just happen at the checkout page, or on the service line. Social media has emerged as a cr...

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12 Winning Strategies to Boost Your Click-through Rates 12 WINNING STRATEGIES TO BOOST YOUR CLICK-THROUGH RATES

blog article

Feb 26, 2019

Your click-through rate is the percentage of people who clicked on a link in your email from the total number of people that opened it. It reveals how people are responding to the content of your email and if they find your content relevant enough to click-through for more.Mailchimp’s 2017 ben...

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6 Transformative Marketing Statistics for 2019 6 TRANSFORMATIVE MARKETING STATISTICS FOR 2019

blog article

Feb 26, 2019

Even this early on in the year, some statistics on retail sales and digital marketing have already come out from a few reliable sources (Fortune, Lumoa, HubSpot, etc.), and they can offer us some critical insights. If you’re in the retail sector, it’s never a bad idea to keep your eye on...

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B2B Content Marketing Isn’t About Lead Generation, Here’s Why B2B CONTENT MARKETING ISN’T ABOUT LEAD GENERATION, HERE’S WHY

blog article

Feb 26, 2019

These words have been echoed across the world by business leaders and marketers. These well-intentioned professionals have come to the conclusion that cash flow is critical and that it will become their singular focus. Makes sense right? While the traditional logic of “content = traffic = lead...

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Facebook is Testing Search Ads FACEBOOK IS TESTING SEARCH ADS

blog article

Feb 26, 2019

Facebook is officially testing search ads in an experiment which could open up new opportunities for the social media giant and advertisers alike. The experiment is on a relatively small scale – currently, search ads are only available to advertisers in the US and Canada within the automotive,...

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The Role of Digital Marketing in Business Development THE ROLE OF DIGITAL MARKETING IN BUSINESS DEVELOPMENT

blog article

Feb 26, 2019

Digital marketing, as we all may now be familiar with, is the marketing of products or services using digital technologies mainly on the Internet including mobile phones, display advertising, and any other digital medium. With advent of affordable devices and data plans, digital platforms are increa...

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Four reasons why SME brands struggle to adopt personalised marketing FOUR REASONS WHY SME BRANDS STRUGGLE TO ADOPT PERSONALISED MARKETING

blog article

Feb 26, 2019

Over the last year, I have spoken to over 100 marketers working at SMBs and at enterprises. Most of them spoke about doing marketing personalisation. According to the Evergage 2018 trends in personalisation survey, 98 per cent of marketers believe that personalisation has some impact on advancing cu...

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Top 10 Changes to Facebook You Need to Know About in 2019 TOP 10 CHANGES TO FACEBOOK YOU NEED TO KNOW ABOUT IN 2019

blog article

Feb 26, 2019

Over 1.49 Billion active users are on Facebook and over 78% of them use Facebook to find products to buy. Now more than ever, you have an even wider audience to show your brand to. But just having a Facebook page isn’t enough…If you’re curious to learn how you can use Facebook to ...

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10 Simple & Effective New Things To Try On Social Media In 2019 For Success 10 SIMPLE & EFFECTIVE NEW THINGS TO TRY ON SOCIAL MEDIA IN 2019 FOR SUCCESS

blog article

Feb 26, 2019

I think disappearing content or content that is only temporarily available will be big in 2019. It will give followers an extra reason to follow your brand on the particular social media network you’re publishing this kind of content on so they don’t miss out. We’ll discuss a few o...

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Why Google Ads Conversion Tracking Doesn’t Track All of Your Conversions WHY GOOGLE ADS CONVERSION TRACKING DOESN’T TRACK ALL OF YOUR CONVERSIONS

blog article

Feb 26, 2019

Google Ads conversion tracking is limited in multiple areas. If you aren’t using outside, third-party sources to track conversions, you’ll be missing countless sales that happened.Phone calls don’t track well on Google Ads.Consultations are just that: consultations. They aren&rsquo...

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How to Get Localized Google Search Results HOW TO GET LOCALIZED GOOGLE SEARCH RESULTS

blog article

Feb 26, 2019

What you and I are likely to see in Google differs a lot even if we search for the same thing. This makes perfect sense to users who often search Google for places and services nearby. At the same time, this leaves marketers blind to what customers really see in Google in all the different locations...

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How to Boost Ecommerce Sales with Social Proof HOW TO BOOST ECOMMERCE SALES WITH SOCIAL PROOF

blog article

Feb 26, 2019

There is more for digital native marketers to like about social proof than just “likes.”For ecommerce brands seeking to draw clear lines and capture consumer touchpoints between social media engagement and sales, the science of “social proof” is often overlooked.

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The Facebook Ad Image Size Ultimate Guide THE FACEBOOK AD IMAGE SIZE ULTIMATE GUIDE

blog article

Feb 25, 2019

Marketers know that images are an essential part of ad design and campaigns. And Facebook ad image size is no exception. According to eMarketer forecasts, brands and companies will spend $32.6 billion on Facebook ads by 2020.That means lots of time goes into browsing through the latest Facebook ad g...

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2019 Marketing Trends Guaranteed to Shake Up Social Media 2019 MARKETING TRENDS GUARANTEED TO SHAKE UP SOCIAL MEDIA

blog article

Feb 25, 2019

When you ask hundreds of marketers what’s coming around the bend for social media marketing in 2019, you might expect hundreds of different answers. But when hundreds of marketers keep repeating the same 6 themes… you know you’ve hit on trends that are influencing the entire marke...

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When Video Meets Social Media WHEN VIDEO MEETS SOCIAL MEDIA

blog article

Feb 25, 2019

Combining quality video with social media is a powerful digital marketing strategy. Last year Facebook CEO Mark Zuckerberg named video as the next “megatrend.” With about 45% of people watching more than an hour of Facebook or YouTube videos a week, it’s a trend all marketers shoul...

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9 Tips to Define Your Small Business’s SEO Strategy 9 TIPS TO DEFINE YOUR SMALL BUSINESS’S SEO STRATEGY

blog article

Feb 25, 2019

For smaller businesses, discovering your most effective – and efficient – path to SEO success usually hinges on making a few critical strategic decisions. Here are nine tips you can use to help get your small business going in the right direction. Any SEO strategy must be attentive to sh...

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10 Ways Design is Negatively Impacting Your Content Marketing 10 WAYS DESIGN IS NEGATIVELY IMPACTING YOUR CONTENT MARKETING

blog article

Feb 25, 2019

This is why website design and development can make or break your content marketing success. Poor design kills the user experience and tanks your content. Everything from website speed to clunky website elements can impact readability, bounce rate, and content conversion rates. Here are 10 ways your...

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Digital Marketing Tips: Why You Need a Successful Landing Page and How to Create One DIGITAL MARKETING TIPS: WHY YOU NEED A SUCCESSFUL LANDING PAGE AND HOW TO CREATE ONE

blog article

Feb 25, 2019

When it comes to digital marketing, you may be running the most amazing social media ads in the world, but what happens when users click on the link? Where do they go? Whatever link you specify for them to land on is called the “landing page,” and if it’s not effective, your digita...

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11 Quick Google Ads Tips to Increase Sales Today 11 QUICK GOOGLE ADS TIPS TO INCREASE SALES TODAY

blog article

Feb 25, 2019

The key to increasing sales with Google Ads lies in testing and optimization. But where to start? Whether you are a new store owner or a seasoned advertiser, there are a number of must-test Google tips you should be implementing in your optimization strategy.

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How to Use Social Media for Market Research HOW TO USE SOCIAL MEDIA FOR MARKET RESEARCH

blog article

Feb 25, 2019

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. But for large organizations, it’s still a critical one. Why? Because it includes your most passionate fans.It’s also a ...

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Bounce rate in google analytics (everything you should know) BOUNCE RATE IN GOOGLE ANALYTICS (EVERYTHING YOU SHOULD KNOW)

blog article

Feb 25, 2019

In analytics, we often find clarity. Unless, of course, those analytics are inserting bounce rates into their equations, in which case we find total confusion.Bounce rate analytics can confuse even seasoned web professionals. From a definition standpoint, it’s simple. It is when we look at bou...

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Email marketing strategies and concepts: a comprehensive guide EMAIL MARKETING STRATEGIES AND CONCEPTS: A COMPREHENSIVE GUIDE

blog article

Feb 25, 2019

As a digital marketing strategy, many consider email marketing to be one of the most effective ways to create revenue and nurture a customer/client list.Email marketing is often used to turn prospects into paying consumers of your products and services. And it can help nurture fruitful, lasting rela...

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The Ultimate Digital Sports Marketing Guide is Right Here THE ULTIMATE DIGITAL SPORTS MARKETING GUIDE IS RIGHT HERE

blog article

Feb 25, 2019

India is getting Digital by the passing day. According to Google, India’s digital economy will cross the $ 1 trillion mark. Moreover, the country is consuming the internet more than ever. According to the Internet & Mobile Association of India, Indians used an average of 4 GB of data per d...

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How To Use Instagram for Promoting the Web Designing Agency HOW TO USE INSTAGRAM FOR PROMOTING THE WEB DESIGNING AGENCY

blog article

Feb 25, 2019

According to oursocialtimes.com, almost 60 million photos get uploaded on Instagram on a daily basis. Web designing agencies are present all over the world and this is one of the most important reasons as to why it is becoming increasingly difficult for the agencies to build a wider audience base as...

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We Dipped Our Toes Into Double Featured Snippets WE DIPPED OUR TOES INTO DOUBLE FEATURED SNIPPETS

blog article

Feb 25, 2019

Featured snippets, a vehicle for voice search and the answers to our most pressing questions, have doubled on the SERPs — but not in the way we usually mean. This time, instead of appearing on two times the number of SERPS, two snippets are appearing on the same SERP. Hoo!In all our years of o...

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How SEO will change in 2019 HOW SEO WILL CHANGE IN 2019

blog article

Feb 25, 2019

SEO 2019 is set to be an energizing year for Search Engine Optimization experts. The role of SEO experts becomes challenging as the SEO trend keeps changing and with the growing competitors on the web. With the recent evolution of technology, search engines like Google keep updating their codes and ...

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Inbound Marketing: Mapping Your Value Journey Canvas INBOUND MARKETING: MAPPING YOUR VALUE JOURNEY CANVAS

blog article

Feb 25, 2019

The inbound marketing methodology is certainly helpful, and it's a resource to turn to again and again to understand the most basic steps to use working to turn a stranger into a customer and a promoter. However, the inbound marketing methodology is a pretty broad overview of the entire process ...

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4 Google Analytics Mistakes That Lead to Poor Marketing Decisions 4 GOOGLE ANALYTICS MISTAKES THAT LEAD TO POOR MARKETING DECISIONS

blog article

Feb 24, 2019

Did you know Google Analytics data can actually lead you and your team to make poor marketing decisions?That probably comes as a surprise considering how I recommend this tool to every business, but it’s true!  If you’re not careful reading your Google Analytics reports, then you co...

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2019 LinkedIn Marketing Tips 2019 LINKEDIN MARKETING TIPS

blog article

Feb 24, 2019

LinkedIn remains the #1 social media platform for professionals to connect, engage and grow their business and brand. Whether you work for a company or yourself, LinkedIn is the place to be for B2B connections, leads and sales. I have compiled the top 10 LinkedIn marketing tips for the start of 2019...

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When Is the Best Time to Post on Instagram in 2019? WHEN IS THE BEST TIME TO POST ON INSTAGRAM IN 2019?

blog article

Feb 24, 2019

In high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day and jotting down each of her posts' "likes per minute."After w...

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What a Two-Tiered SERP Means for Content Strategy - Whiteboard Friday WHAT A TWO-TIERED SERP MEANS FOR CONTENT STRATEGY - WHITEBOARD FRIDAY

blog article

Feb 22, 2019

If you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent. Hi, Whiteboard Friday fans. I'm Will Critchlow, one ...

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The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started THE IMPORTANCE OF DIGITAL AND SOCIAL MEDIA GOVERNANCE AND REPUTATION MANAGEMENT: TIPS FOR GETTING STARTED

blog article

Feb 22, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social medi...

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Why Have We Raised Our Twitter Forecast? WHY HAVE WE RAISED OUR TWITTER FORECAST?

blog article

Feb 22, 2019

Twitter’s US ad revenues will grow 22.8% between December 2018 and December 2020, reaching $1.62 billion, according to our latest forecast. That’s considerably higher than our previous forecast, of 9.5% for the same time period. Big news means bigger earnings for Twitter—and their ...

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3 Steps to Improve Your Website Conversion Rates 3 STEPS TO IMPROVE YOUR WEBSITE CONVERSION RATES

blog article

Feb 21, 2019

If you want to generate more sales from your digital marketing, then you only have two options… First, the most common option, is to invest in driving more traffic to your website. If you can double the number of qualified prospects visiting your website, then you’ll likely double your ...

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The Influence of Voice Search on Featured Snippets THE INFLUENCE OF VOICE SEARCH ON FEATURED SNIPPETS

blog article

Feb 21, 2019

Back when dinosaurs roamed the earth and queries were typed into search engines via keyboards, people adapted to search engines by adjusting how they performed queries. We pulled out unnecessary words and phrases, like “the,” “of,” and, well, “and,” which created ...

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What does it really mean to be a Facebook Marketing Partner? WHAT DOES IT REALLY MEAN TO BE A FACEBOOK MARKETING PARTNER?

blog article

Feb 21, 2019

Netsertive is excited to announce that we are now a badged Facebook Marketing Partner! This achievement is a culmination of work over the last few years to create a unique technology Platform that scales our customers’ campaigns across advertising platforms, including Facebook. We are proud to...

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Here HERE'S HOW TO GET BETTER DATA WITH GOOGLE ANALYTICS

blog article

Feb 21, 2019

Google Analytics is the go-to tool to monitor customer behavior online. This free tool is used to track metrics on more than 27 million websites, but the power of the tool rests with the user. You can glean all sorts of information from Google Analytics, but to gather advanced data beyond clicks and...

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5 ways large companies can benefit from Custom Audiences Sync 5 WAYS LARGE COMPANIES CAN BENEFIT FROM CUSTOM AUDIENCES SYNC

blog article

Feb 21, 2019

When it comes to running Facebook Ads campaigns with specific Custom Audiences, large companies have access to a tremendous amount of data stored in their CRM to analyse to spot behavioral trends and identify different segments of leads and customers. Each different segment can be addressed with a c...

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15 Local SEO Steps You Should Take Right Now 15 LOCAL SEO STEPS YOU SHOULD TAKE RIGHT NOW

blog article

Feb 21, 2019

Local search plays an incredibly important part in how customers discover local businesses. An incredibly 82 percent of smartphone shoppers conduct “near me” searches, and 18 percent of local searches lead to a sale the very same day. If you want new customers to find you, doing well in ...

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Facebook Lead Ads vs. Landing Pages: Which Is Better? [Data] FACEBOOK LEAD ADS VS. LANDING PAGES: WHICH IS BETTER? [DATA]

blog article

Feb 21, 2019

A couple weeks back, I presented some new data around Facebook Lead Ads at Mobile Monkey’s 2019 Facebook Ads Virtual Summit. Facebook advertisers have two main options when running lead gen campaigns: using the Conversion campaign objective to send prospects to landing pages or using the Lead ...

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11 traits of a Social Media Marketing campaign 11 TRAITS OF A SOCIAL MEDIA MARKETING CAMPAIGN

blog article

Feb 21, 2019

Social media marketing changes as fast as the weather from one day to the next. Although new techniques are introduced and fresh ways to reach audiences come to light, some things remain the same from year to year. Certain elements must be included in a successful social media marketing campaign.

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How B2B Marketers Can Win at Search with Best Answer Content HOW B2B MARKETERS CAN WIN AT SEARCH WITH BEST ANSWER CONTENT

blog article

Feb 21, 2019

Fast-forward almost 20 years. Google’s interface looks decidedly more modern and its functionality is now much closer to what Page envisioned. Through artificial intelligence, machine learning, and sophisticated algorithms, the search engine is amazingly adept at understanding a searcher&rsquo...

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Video marketing statistics to know for 2019 VIDEO MARKETING STATISTICS TO KNOW FOR 2019

blog article

Feb 20, 2019

Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. Despite the fact that so many of us consume online videos on a daily basis, many marketers still aren’t using video as part of their digital marketing strategy or aren’t se...

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Affiliate Email Marketing: Essential Guide for Beginners (2019) AFFILIATE EMAIL MARKETING: ESSENTIAL GUIDE FOR BEGINNERS (2019)

blog article

Feb 20, 2019

Affiliate marketing is one of the golden low-investment methods to achieve regular passive income. If you are an affiliate, it lets you earn profits by recommending products of other companies and doesn’t require a warehouse, call center, or customer service to promote it. Read on to find out ...

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Hashtag analytics 101: Using the best hashtags for your social strategy HASHTAG ANALYTICS 101: USING THE BEST HASHTAGS FOR YOUR SOCIAL STRATEGY

blog article

Feb 20, 2019

When it comes to your company’s social media marketing, hashtags are pretty much an essential part of your content strategy. These useful little links create the perfect method for finding relevant content to share, giving your audience an easy way to find your content, and grouping together l...

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Getting Started With Marketing Personalization GETTING STARTED WITH MARKETING PERSONALIZATION

blog article

Feb 19, 2019

To reach customers, a generic email, text, or Facebook ad won't cut it. Today's customers have high expectations. They expect personalized advertising that's relevant to their lives, and they are willing to help make that happen.As many as 57 percent of consumers are willing to share per...

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5 Essential Daily SEO Tasks for B2B Marketing in 2019 5 ESSENTIAL DAILY SEO TASKS FOR B2B MARKETING IN 2019

blog article

Feb 19, 2019

It’s no secret that having a routine can be beneficial. After all, life can get overwhelming (hello reporting week) and it can be easy to forget just what it is you need to do each day. For me, I have a daily routine that ensures I know what’s happening with my team, what’s happeni...

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How to Measure Event Marketing Performance and ROI HOW TO MEASURE EVENT MARKETING PERFORMANCE AND ROI

blog article

Feb 19, 2019

Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB, 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promisin...

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7 Great Instagram Scheduling Tools for 2019 7 GREAT INSTAGRAM SCHEDULING TOOLS FOR 2019

blog article

Feb 19, 2019

Instagram requires a lot of work. To succeed, you’re expected to live and breathe the platform 24/7.But what if I told you about tools that don’t require a 24/7 commitment but make it seem like you operate the account all day and night.Ever since Instagram opened its API to developers in...

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4 Marketing Tips on How to generate more leads with your Online Quiz 4 MARKETING TIPS ON HOW TO GENERATE MORE LEADS WITH YOUR ONLINE QUIZ

blog article

Feb 18, 2019

The desire of every business owner is to generate more leads. This is revealed in HubSpot’s 2018 Ultimate Marketing Statistics. Hubspots‘ State of Inbound survey reveals that 63% of respondents say generating traffic and leads is their company’s top marketing challenge.

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How to Build the Perfect LinkedIn Company Page HOW TO BUILD THE PERFECT LINKEDIN COMPANY PAGE

blog article

Feb 18, 2019

Be honest: when’s the last time you updated your LinkedIn company page? Although the platform may not seem to be scoring as many headlines as Facebook or Instagram, companies can’t afford to sleep on their LinkedIn presence. LinkedIn’s rapidly growing user base of nearly 600 millio...

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5 Tips for Digital B2B Marketers to Consider While Planning Their Campaigns 5 TIPS FOR DIGITAL B2B MARKETERS TO CONSIDER WHILE PLANNING THEIR CAMPAIGNS

blog article

Feb 16, 2019

Planning marketing and advertising campaigns for 12 months can be quite a task. And for B2B marketers, it is even more crucial that their campaigns align with the clients’ integrated marketing plan in order to be effective. So here are some top points that B2B marketers can keep in mind while ...

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7 influencer marketing tips you need to know in 2019 7 INFLUENCER MARKETING TIPS YOU NEED TO KNOW IN 2019

blog article

Feb 15, 2019

Everything changes. Five years ago, you could easily market your products through ads and could make a nice amount of revenue. If your ads were featured on larger websites, you’d basically be set for some time.  Unfortunately for some, that time has passed. Nowadays, most active Internet ...

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Creating a Post-Purchase Email Strategy with Simple, Smart Segmentation CREATING A POST-PURCHASE EMAIL STRATEGY WITH SIMPLE, SMART SEGMENTATION

blog article

Feb 15, 2019

Let’s talk about 2019 email marketing planning. When you sit down with your marketing director and they you how to increase email revenue by five-plus percent, increase your repeat customer rate, and slow customer churn; what’s your answer going to be? It can’t be to just, “s...

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How To Write A Great Product Description Page HOW TO WRITE A GREAT PRODUCT DESCRIPTION PAGE

blog article

Feb 15, 2019

Every web-browsing human being reads a product description, almost every day. Most product descriptions are eye-bleeding horrors of lousy copy and unclear information. That means some of the most-read digital content is some of the worst. You’re writing two product descriptions:The SERP snippe...

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5 of the Best Cold Email Formulas for Lead Generation 5 OF THE BEST COLD EMAIL FORMULAS FOR LEAD GENERATION

blog article

Feb 15, 2019

Using a word-for-word template has its place. But formulas can adapt to nearly any sales pitch, product and service making them a better choice for cold email. Whether it’s been finding clients for my company or working as a Content Manager in the marketing and sales technology space Formulas ...

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How to Use Instagram to Grow Ecommerce Sales HOW TO USE INSTAGRAM TO GROW ECOMMERCE SALES

blog article

Feb 14, 2019

Instagram sees engagement from over one billion active users every month, offering brands a unique opportunity to interact with potential customers right where they are. Instagram's visual-heavy platform can be harnessed to boost ecommerce sales driven by social engagement. These five methods ca...

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Capturing Leads With Content: How To Guest Post Your Way To More Sales CAPTURING LEADS WITH CONTENT: HOW TO GUEST POST YOUR WAY TO MORE SALES

blog article

Feb 14, 2019

With more and more customers looking to buy online, digital marketing is becoming increasingly important for businesses. Building an online presence is now an essential cornerstone of generating and capturing digital leads, although there are many ways that organizations can do this: through creatin...

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4 Website Mistakes That Could Be Costing You Sales 4 WEBSITE MISTAKES THAT COULD BE COSTING YOU SALES

blog article

Feb 14, 2019

I received a question recently from a newsletter subscriber who asked, “How do I know if I’m losing sales on my website?”The short answer is that every website is losing sales every single day.  There’s no way to convert 100% of the qualified prospects who visit your sit...

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3 Common Beliefs That Will Sabotage Your Marketing 3 COMMON BELIEFS THAT WILL SABOTAGE YOUR MARKETING

blog article

Feb 14, 2019

Marketing success is not just the result of sound strategy and disciplined execution.  Those are of course key ingredients, but there’s one more ingredient that I would argue is more important: Your mindset.Over the past many years I’ve created and executed marketing plans, I’...

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Why Prioritize Local SEO? WHY PRIORITIZE LOCAL SEO?

blog article

Feb 14, 2019

Local SEO consists of many different local citation components, but is absolutely vital to the success of any organization aiming to reach to a nearby audience. Whether it’s a brick-and-mortar store, a ground campus for a major university, or a business that provides a local HVAC service, ther...

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3 reasons Facebook Ad testing is essential 3 REASONS FACEBOOK AD TESTING IS ESSENTIAL

blog article

Feb 13, 2019

Facebook is changing the game for advertisers. In recent years, the social network has focused on improving its optimization algorithm and native advertising tools, which have allowed smaller companies to compete without having to invest in third-party ad tech. Automation features like auto bidding,...

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6 Marketing Trends You Should Actually Follow in 2019 6 MARKETING TRENDS YOU SHOULD ACTUALLY FOLLOW IN 2019

blog article

Feb 13, 2019

New year, new marketing trends. And the buzz in 2019 is all about using technology to deliver more personalized and powerful marketing. 2019 is continuing to see the trend of marketing and technology becoming intertwined. Marketing automation and Artificial Intelligence (AI) will continue to be used...

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How to Use Content Marketing to Develop Your Audience’s Stages of Awareness HOW TO USE CONTENT MARKETING TO DEVELOP YOUR AUDIENCE’S STAGES OF AWARENESS

blog article

Feb 13, 2019

Schwartz observed that in order to sell with copy, we need to understand the stage of awareness of the people reading our advertisement. To recap, those stages are:Most Aware: Your prospect knows your product, and only needs to know “the deal.”Product-Aware: Your prospect knows what you ...

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Almost 60% of marketers haven’t implemented AMP, see why (and why it’s no excuse) ALMOST 60% OF MARKETERS HAVEN’T IMPLEMENTED AMP, SEE WHY (AND WHY IT’S NO EXCUSE)

blog article

Feb 13, 2019

When it comes to page speed, a few seconds of slowdown can cost you. Slow load times cripple conversion rates, raise the price you pay for ad impressions, and even drive qualified traffic to your competitors.All this being true, Accelerated Mobile Pages (AMP) would seem like the hail mary pass that ...

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11 Key Ways to Make Content Marketing Effective 11 KEY WAYS TO MAKE CONTENT MARKETING EFFECTIVE

blog article

Feb 13, 2019

When you think about it, the internet should make it easier than ever to reach your customer base. Yet most small to medium companies seem to struggle with how to use the internet effectively.  Investing in digital advertising seems to be a must, but not all smaller businesses have the money to...

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THE ULTIMATE GUIDE TO RELEVANT CONTENT MARKETING IN 2019 THE ULTIMATE GUIDE TO RELEVANT CONTENT MARKETING IN 2019

blog article

Feb 13, 2019

There exists a dark and dreary place where little to none of your potential customers are hanging out. It’s called yesterday’s news, and it’s where brands end up when they get lost in the crowd, struggling to find their standout position. On a brighter note, we’re in the busi...

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Targeted Email Marketing. Strategies to Increase CTR and Open Rate TARGETED EMAIL MARKETING. STRATEGIES TO INCREASE CTR AND OPEN RATE

blog article

Feb 13, 2019

Your customers all shop differently. So the one-email-fits-all marketing won’t work if you want to keep an engaged and responsive audience. In fact, 53% of users hit the unsubscribe button due to getting too many irrelevant offers from brands. The surefire way to escape the same fate is a smar...

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How to Create a Catching Facebook Ad HOW TO CREATE A CATCHING FACEBOOK AD

blog article

Feb 13, 2019

A good ad can perk the interest in your client’s product or services while a mediocre ad can have the very opposite feeling happen. There are some pretty solid arguments for you to get a handle of that one more time. Statistics speak louder than words. Now, on average, an American sees approxi...

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The Case Against Twitter THE CASE AGAINST TWITTER

blog article

Feb 12, 2019

Let’s cut to it: Twitter is a major social platform but, for a lot of businesses, it doesn’t work.The thing is, Twitter is not the advertising juggernaut it was once perceived to be and with the trolling, influencers, and political back and forth–it’s not always the most hosp...

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Brand Perception: What It Is, Why It Matters and How to Measure It BRAND PERCEPTION: WHAT IT IS, WHY IT MATTERS AND HOW TO MEASURE IT

blog article

Feb 12, 2019

When was the last time you really thought about your perception of a product brand or service?  Sure, we might use online brands every day in our work or at play, but do you think about how you perceive a brand? You should.Brand perception is important. It's the sum of our feelings, attitud...

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2019 SEO Insight 2019 SEO INSIGHT

blog article

Feb 12, 2019

Search Engine Optimization (SEO), along with social media marketing, is amongst the most popular methods to get more traffic for a website. If you want to see your company page feature right on top of Google search results, employing SEO techniques is just the way to go about it. However, your SEO s...

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Why All Great Marketing Contains the Power of the Placebo Effect WHY ALL GREAT MARKETING CONTAINS THE POWER OF THE PLACEBO EFFECT

blog article

Feb 11, 2019

Tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen. The patient’s only hope was a new experimental cancer drug called Krebiozen.Three days after initial treatment, the man was out of bed and joking with nurses. As treatment continued, his tumors shrunk in ha...

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10 Brands Leveraging Social Media Storytelling To Boost Engagement And Sales 10 BRANDS LEVERAGING SOCIAL MEDIA STORYTELLING TO BOOST ENGAGEMENT AND SALES

blog article

Feb 11, 2019

In the grand scheme of things, social media hasn’t been around for very long. But, there’s no denying that it has evolved leaps and bounds in that relatively short amount of time. When social media first hit the scene, many brands viewed it as just another advertising outlet. As a result...

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3 Social Media Management Mistakes You’ve Probably Made 3 SOCIAL MEDIA MANAGEMENT MISTAKES YOU’VE PROBABLY MADE

blog article

Feb 11, 2019

That’s way more than just scrolling through your feed. I’d say the biggest mistake people make when managing social media is assuming that all you have to do is post from the company on their Facebook and LinkedIn profiles. In this post, I share three examples of social media management ...

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The Fyre Festival Debacle: Should Social Media Influencers Be Accountable for What They Promote? THE FYRE FESTIVAL DEBACLE: SHOULD SOCIAL MEDIA INFLUENCERS BE ACCOUNTABLE FOR WHAT THEY PROMOTE?

blog article

Feb 11, 2019

The campaign promoting the “can’t-miss event of 2017” began with star-studded endorsements by names like Kendall Jenner and Bella Hadid. Then came the glossy video campaign with a booming voice in the background, on a microphone, trying to sell a subliminal message that went someth...

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Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape COMMUNICATING TO CLIENTS & STAKEHOLDERS IN A CONSTANTLY CHANGING SEO LANDSCAPE

blog article

Feb 11, 2019

Even the most vigilant SEOs have been caught off guard by an algorithm update, changes to the SERP layout, or improvements to the tools we rely on. It can be tiring trying to keep up with a constantly moving target, but it doesn’t even stop there. SEOs must also explain those developments to t...

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Instagram Vs Blogging Vs Email Marketing – Optimization Tips 2019 INSTAGRAM VS BLOGGING VS EMAIL MARKETING – OPTIMIZATION TIPS 2019

blog article

Feb 09, 2019

Content marketing happens to be the most promising thing that businesses might do for promoting the brand of their choice. Everyone is well aware of the fact that more digital assets that you care to have, the better your chances are for performing in the online market.The challenge lies in knowing ...

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Advertisers Now Pay More for Facebook Users ADVERTISERS NOW PAY MORE FOR FACEBOOK USERS' ATTENTION

blog article

Feb 08, 2019

Facebook has been under fire from the mainstream media for about a year, but its brand-safety and privacy scandals haven’t deterred advertisers. In its recent Q4 earnings report, the social giant reported its North American average ad revenues per user (AARPU) were up nearly 30%, and more adve...

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6 Ways SEO Tools Can Help You Run Your Business 6 WAYS SEO TOOLS CAN HELP YOU RUN YOUR BUSINESS

blog article

Feb 08, 2019

They are going to make mistakes, miss deadlines, and address your biggest client by the wrong name (true story). No matter how well you try to prepare for it, mistakes are unavoidable, because it’s only natural for humans to make them. This is how we learn.But as it often happens to young entr...

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3 Ways to Boost Sales with Social Proof Marketing 3 WAYS TO BOOST SALES WITH SOCIAL PROOF MARKETING

blog article

Feb 08, 2019

When we see people we know or admire purchasing products or trying out certain restaurants, something tells us we have to try out these experiences too. Other people have enjoyed it and it worked for them, so why can’t we do that too? If there’s any way for marketers to convince customer...

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How to Use Content Marketing for PR and Social Media Success HOW TO USE CONTENT MARKETING FOR PR AND SOCIAL MEDIA SUCCESS

blog article

Feb 08, 2019

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential. And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions base...

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The Definition of Content Marketing has Evolved. Has your Strategy? THE DEFINITION OF CONTENT MARKETING HAS EVOLVED. HAS YOUR STRATEGY?

blog article

Feb 07, 2019

Content Marketing, once a catchphrase and digital marketing tactic, is now seen as a key component in the success of a brand’s online marketing strategy. Make that, their marketing strategy. Online marketing and marketing are one and the same in our digital age.

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7 Ways Ignoring SEO Could Affect Your Business Badly 7 WAYS IGNORING SEO COULD AFFECT YOUR BUSINESS BADLY

blog article

Feb 07, 2019

Realizing the benefits of SEO may take time, this is one of the reasons why many businesses may ignore it in favor of the more traditional PPC and social campaigns. Unknown to many, however, is that SEO has become imperative in determining your rank and predictions put its worth at about 80 billion ...

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4 Ways to Use Video in Your Marketing Efforts 4 WAYS TO USE VIDEO IN YOUR MARKETING EFFORTS

blog article

Feb 07, 2019

The one that’s been living under the rock! Did you know that video is a great way to increase visitors, convert leads, nurture the qualified, and even help promote your awesome business? Okay, okay, it’s 2019. I’m pretty sure that almost everyone knows that. But in all seriousness,...

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Why Blog Content Is Important for Ecommerce Sites WHY BLOG CONTENT IS IMPORTANT FOR ECOMMERCE SITES

blog article

Feb 07, 2019

In content marketing, it’s often all about the B2Bs. But what about you?The small online business owners, the B2Cs, the local marketers?Are the benefits of blogging the same for your business or clients?

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How to Set & Achieve Realistic SEO Goals for 2019 HOW TO SET & ACHIEVE REALISTIC SEO GOALS FOR 2019

blog article

Feb 07, 2019

As marketers and SEO professionals, charting the path toward our goals is one of the exercises we should be mapping out at a minimum each year. Every marketer on your team should be able to answer, “What does success look like 3/6/12 months out?” Are we looking at revenue growth from new...

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How to Rank (and Convert) with Landing Page SEO HOW TO RANK (AND CONVERT) WITH LANDING PAGE SEO

blog article

Feb 07, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly.Think about it. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other dis...

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4 things your Facebook Ad visuals must have 4 THINGS YOUR FACEBOOK AD VISUALS MUST HAVE

blog article

Feb 07, 2019

The ultimate goal of any Facebook ad is to catch someone’s eye with the right combination of stunning visuals and compelling copy. You want the ad to stand out against the background noise of news, politics and status updates. And there is a lot of noise right now. The ad copy could be great b...

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10-Minute SEO Test: How To Determine If Your Competitors Are Investing In SEO 10-MINUTE SEO TEST: HOW TO DETERMINE IF YOUR COMPETITORS ARE INVESTING IN SEO

blog article

Feb 07, 2019

Have you ever wondered if your competitors are investing in SEO?  If you knew they were and you’re not, then you may need to start in order to compete long term.  Or, if your competitors are not yet investing in SEO, then that could be a nice opportunity for your business to gain the...

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How Much Does Local SEO Cost? HOW MUCH DOES LOCAL SEO COST?

blog article

Feb 07, 2019

There’s a common misconception that search engine traffic (aka SEO traffic) is free.  That’s primarily due to the logical comparison against search engine advertising, which is obviously not free.  With search engine advertising, you’ll pay for every click on your ad.&nbs...

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Top 10 Email Marketing Strategies for Beginners in 2019 TOP 10 EMAIL MARKETING STRATEGIES FOR BEGINNERS IN 2019

blog article

Feb 06, 2019

Getting started with email marketing? Experts agree "the money is in the list." In this guide, we'll share the top 10 email marketing strategies for beginners in 2019. Although it's over four decades old, email marketing is still the most effective channel for making money online t...

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4 Key Takeaways from a Failed PPC Campaign 4 KEY TAKEAWAYS FROM A FAILED PPC CAMPAIGN

blog article

Feb 06, 2019

In the world of PPC marketing, everyone fails at some point. It’s inevitable. In fact, it will probably happen to you. Many times.But you can learn a lot from your PPC failures.Failure is the opposite of success, so when we talk about failure we need to understand what success was going to be....

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3 Tips to Effectively Manage Multiple Social Media Accounts 3 TIPS TO EFFECTIVELY MANAGE MULTIPLE SOCIAL MEDIA ACCOUNTS

blog article

Feb 06, 2019

The 2018 Global Digital report states that there are now more than 3 billion people around the world using social media to connect with others. It’s also a popular way for users to communicate with brands and build a relationship with businesses. There are multiple reasons why being able to ma...

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How to Optimize a Website for Local SEO HOW TO OPTIMIZE A WEBSITE FOR LOCAL SEO

blog article

Feb 06, 2019

An astounding 46 percent of all Google searches are local. Is your website strategically optimized for local search? If not, you’ve come to the right place! If your organization operates in physical locations, it’s imperative to your marketing and SEO strategy that you continuously optim...

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How Virtual Reality Mobile App Development Will Shape the Future of Business HOW VIRTUAL REALITY MOBILE APP DEVELOPMENT WILL SHAPE THE FUTURE OF BUSINESS

blog article

Feb 06, 2019

We are in 2019. Traditional mobile apps will eventually face a hard time as the tech-savvy app users prefer innovative apps. The advent of emerging technologies like VR and AR have raised the app user’s expectations significantly. As a result, entrepreneurs tend to jump on the virtual reality ...

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How to Plan Your Email Marketing When You Have Tight Deadlines HOW TO PLAN YOUR EMAIL MARKETING WHEN YOU HAVE TIGHT DEADLINES

blog article

Feb 06, 2019

With 86% of business professionals using email as their primary channel for communication, it is undoubtedly the most sought after marketing channel. However, with the unprecedented growth of email marketing, the challenges associated with it have increased too. Every marketer wants to leverage it, ...

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6 of the Best Digital Marketing Campaigns You Can Learn From 6 OF THE BEST DIGITAL MARKETING CAMPAIGNS YOU CAN LEARN FROM

blog article

Feb 06, 2019

Digital marketing is constantly evolving. That makes it more difficult for marketers to determine how best to distinguish themselves when planning their digital marketing campaigns.  What channels will work best? Should I be funny or serious? Is it really all about video? The questions are endl...

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The Big Internet Trends Impacting Local Search Marketing Right Now THE BIG INTERNET TRENDS IMPACTING LOCAL SEARCH MARKETING RIGHT NOW

blog article

Feb 05, 2019

The internet explosion that occurred back in the ’90s revolutionized the marketing and advertising industries, giving businesses an alternative to reach potential customers over traditional TV, radio and print. The next big hit was the smartphone, which gave users an even more convenient way t...

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How to Use Supplemental Content to Get More Mileage from Big Content HOW TO USE SUPPLEMENTAL CONTENT TO GET MORE MILEAGE FROM BIG CONTENT

blog article

Feb 05, 2019

The sheer volume of platforms and devices your consumers are using to discover, consume, and interact with content online is staggering. Across social networks and websites, on mobile and in voice-only interfaces and more, Americans are consuming 3,138,420 GB of data every minute of the day.Marketer...

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The Ultimate Guide to Email Marketing Integrations THE ULTIMATE GUIDE TO EMAIL MARKETING INTEGRATIONS

blog article

Feb 05, 2019

When a customer signs up to receive emails from your business, you get a lot of information. Sitting in a database connected to your email account, valuable information like name, email, location, gender, purchase history, and more, is waiting to be used by your business.You can use this information...

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A Beginner’s Guide to Social Media for SMEs A BEGINNER’S GUIDE TO SOCIAL MEDIA FOR SMES

blog article

Feb 05, 2019

As the third most visited site in the world, Facebook is the obvious choice for many businesses – but have a think about what other channels could do for you. Instagram is ideal for businesses with great visual products or physical locations, Twitter is great for sharing information, events, u...

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The Top Holiday Email Marketing Tips for 2019 THE TOP HOLIDAY EMAIL MARKETING TIPS FOR 2019

blog article

Feb 05, 2019

With 2019 in full swing, it’s never too early to start carefully planning your email marketing campaigns. In fact, it should be at the top of every marketer’s agenda, especially with holidays like Valentine’s Day and President’s Day just around the corner. As you begin develo...

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Improve Your Social (Media) Skills to Stay Relevant as a Small Business IMPROVE YOUR SOCIAL (MEDIA) SKILLS TO STAY RELEVANT AS A SMALL BUSINESS

blog article

Feb 04, 2019

Around one third of the entire global population (and 60% of North America’s population) are active on social media. This is an enormous audience you simply cannot ignore as a small business in 2018. Engaging in a regular social media content strategy can increase your brand’s visibility...

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How to Use Content to Align Sales and Marketing HOW TO USE CONTENT TO ALIGN SALES AND MARKETING

blog article

Feb 04, 2019

We’re going to be talking about how content plays a role in sales and marketing. A lot of times when we’ve talked about content marketing, a lot of people think blog posts. They’re like oh my gosh, do I have to blog for my website? I hear that all the time when working with busines...

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How Content Marketing Can Fuel Your Email Marketing HOW CONTENT MARKETING CAN FUEL YOUR EMAIL MARKETING

blog article

Feb 03, 2019

You run into a lot of marketing purists these days. Each one swears their preferred channel is the ultimate solution for driving traffic, engaging audiences, and boosting ROI. With so many digital marketing channels to choose from, it sometimes feels easier to focus your efforts on one single strate...

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10 Steps For Generating More Leads & Sales For Your Business 10 STEPS FOR GENERATING MORE LEADS & SALES FOR YOUR BUSINESS

blog article

Feb 01, 2019

As an entrepreneur, it may seem as if there is always something more that needs to be done. But in the area of sales, there is a way to know when you have done enough for the day, talked to enough new people, made enough presentations, and close enough sales in order to meet your goals.

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Improve Your Gmail with These 4 Email Management Tools IMPROVE YOUR GMAIL WITH THESE 4 EMAIL MANAGEMENT TOOLS

blog article

Feb 01, 2019

It’s important to have a professional email message when it comes to reaching out to your contacts through Gmail. These top tools will help you create a quality email that will get opened and read. Would you like to increase your leads and sales? Take advantage of these resources, and let me k...

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What Content Appeals to Your Audience and Converts Best? WHAT CONTENT APPEALS TO YOUR AUDIENCE AND CONVERTS BEST?

blog article

Feb 01, 2019

Great marketing content does more than just attract attention it attracts a specific audience, compels them to engage with your brand, and ultimately drives sales. But how do you know if the content you created is actually attracting and resonating with the right people? What is the secret formula t...

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Are Lead Magnets the Bread and Butter of Content Marketing? ARE LEAD MAGNETS THE BREAD AND BUTTER OF CONTENT MARKETING?

blog article

Feb 01, 2019

There isn’t a day in the life of a content marketer when she’s not thinking about her lead generation targets. While quality content is at the forefront of any content marketing efforts, it’s the results that can build or break careers for content marketers. In 2018, only 20% of B2...

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Top 27 Social Media Marketing Tips from the Pros TOP 27 SOCIAL MEDIA MARKETING TIPS FROM THE PROS

blog article

Feb 01, 2019

Statista reports that 77% of the U.S. population is on social media, yet there are still businesses without a social media presence in 2019. With proper attention, social media can have huge benefits for your company. We asked experts to share their insights on developing the best social media marke...

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4 Link Building Tips for International SEO 4 LINK BUILDING TIPS FOR INTERNATIONAL SEO

blog article

Jan 31, 2019

Link building is one of the key activities for a successful SEO strategy. It is perhaps one of the most overlooked SEO activities with regard to the local market SEO work for global websites. There are several reasons why this is happening, and here are some of the common challenges:Not much is done...

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Is It Time To Rethink Influencer Marketing? IS IT TIME TO RETHINK INFLUENCER MARKETING?

blog article

Jan 31, 2019

Have you heard about the influencer marketing fiasco that occurred leading up to the 2017 Fyre Festival in the Bahamas? Probably not, but it’s something you need to know about if your company relies on influencer marketing to get the word out.Brought to light in a new Netflix documentary, the ...

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Content Marketing: What, Why, When CONTENT MARKETING: WHAT, WHY, WHEN

blog article

Jan 31, 2019

Every digital marketer has a slightly different definition of content marketing. Content marketing is a broad term that includes the images and words you create to promote your services and products. Ideal content marketing breaks through the noise online and provides helpful and educational informa...

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3 Tips to Boost Ecommerce Conversion Rates 3 TIPS TO BOOST ECOMMERCE CONVERSION RATES

blog article

Jan 31, 2019

When you run an eCommerce store, it’s important to make sure you’re doing everything you can to impress visitors and keep existing customers happy. There are endless options for consumers to choose from, so when they pick your store to make a purchase from, that means you’ve done s...

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3 Content Marketing Tips for 2019 3 CONTENT MARKETING TIPS FOR 2019

blog article

Jan 31, 2019

Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. Getting your audience engaged and on board is your mission.If you are in the throes of planning, keep these three important tips in mind while you work on how to improve your soci...

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13 Ways to Make Your Sponsored Social Media Posts Really Stand Out 13 WAYS TO MAKE YOUR SPONSORED SOCIAL MEDIA POSTS REALLY STAND OUT

blog article

Jan 31, 2019

Sponsored posts can really draw an audience on social media. Here are some approaches you can use to make your posts stand out.

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Boost Your Professional Skills with Cilantro, Selling, and Social Media BOOST YOUR PROFESSIONAL SKILLS WITH CILANTRO, SELLING, AND SOCIAL MEDIA

blog article

Jan 31, 2019

On Monday, Stefanie Flaxman made the point that writing templates are a little bit like cilantro — some folks love them, and others run shrieking from the room crying out, “Gaaaaahhhhhh!”You don’t need to run shrieking. But you will benefit from learning how to use writing te...

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How to be really good at Digital Marketing in 2020 HOW TO BE REALLY GOOD AT DIGITAL MARKETING IN 2020

blog article

Jan 31, 2019

With the advancements and changing trends in digital technology, digital marketing is expected to take giant strides in the future. We see E-commerce players like Amazon prioritizing marketplace and the search engine giant, Google testing out new approaches such as shopping tab to enhance customer e...

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7 Unknown Advantages of Investing in Influencer Marketing 7 UNKNOWN ADVANTAGES OF INVESTING IN INFLUENCER MARKETING

blog article

Jan 30, 2019

The rules and trends of marketing are in a state of constant change. Traditional forms of advertising such as radio ads, television commercials, banners, etc. are no longer the only ways to reach your target audience.The rising popularity of social media platforms and mobile devices has created many...

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What Digital Marketers Need to Know About Cookies & Tracking WHAT DIGITAL MARKETERS NEED TO KNOW ABOUT COOKIES & TRACKING

blog article

Jan 30, 2019

At one point in time, the cookie was the gold standard of tracking digital marketing efforts. Flash forward even just a few years, the cookie began to date itself as attribution and multi-channel tracking became a thing.Move forward to smartphones and, although cookies are still useful, a cookie can...

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PPC Geotargeting Best Practices Guide PPC GEOTARGETING BEST PRACTICES GUIDE

blog article

Jan 30, 2019

It brings many improvements to scaling efforts, budget optimization, reporting, and aligning insights with other marketing channels (both digital and non-digital). No matter the scope, any paid search strategy is incomplete without geotargeting considerations.

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5 Essential Tips to Help Improve Your Social Media Strategy 5 ESSENTIAL TIPS TO HELP IMPROVE YOUR SOCIAL MEDIA STRATEGY

blog article

Jan 30, 2019

Fast forward to today and you’re stuck with the reality that every time you publish a post on Facebook it only reaches about 3% of your audience, possibly even less. Pair that with Facebook’s relentless attempt to keep users on their platform (not your website), and you’re left say...

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Social Media Marketing Matters SOCIAL MEDIA MARKETING MATTERS

blog article

Jan 30, 2019

Social Media has changed the way we communicate with our friends and families, it has changed the way with connect with people, it has changed the way we get news and information, and it has changed the way we find products and services. When we look past the funny cat videos, baby pics, engagement ...

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Common SEO Mistakes to Avoid in 2019 COMMON SEO MISTAKES TO AVOID IN 2019

blog article

Jan 30, 2019

Keeping up to date with Search Engine Optimisation (SEO) criteria is no simple task – especially if it’s not what you do for a living. Lots of businesses produce marketing materials in house, as just one task amongst many, and having arrived at a formula that works they stick with it. Un...

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How to Use 2019 Trends to Build Your Email Marketing Strategy HOW TO USE 2019 TRENDS TO BUILD YOUR EMAIL MARKETING STRATEGY

blog article

Jan 29, 2019

Email marketing has proven to be one of the most effective ways to reach out to people, get noticed, and make people take desired actions.Yes, email marketing is here to stay, and if you haven’t already started using it  get on with it!If you have been using email marketing to connect wit...

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How to Use 2019 Trends to Build Your Email Marketing Strategy HOW TO USE 2019 TRENDS TO BUILD YOUR EMAIL MARKETING STRATEGY

blog article

Jan 29, 2019

Email marketing has been around for some time and by now, it’s common knowledge that mass spray and pray email blasts do not generally work. However, segmenting your lists and using personalization are much more effective than you may realize. For example, something as simple as a personalized...

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Email Marketing: Steps To Building An Effective Campaign EMAIL MARKETING: STEPS TO BUILDING AN EFFECTIVE CAMPAIGN

blog article

Jan 29, 2019

Developing an email marketing plan is a great tool to not only nurture your customers through the customer journey and to stay top of mind, but also a great tool for maximizing sales and customer loyalty. This tactic is used to build on that existing relationship and providing valuable information. ...

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Follow Your 6 Senses To Social Media Success FOLLOW YOUR 6 SENSES TO SOCIAL MEDIA SUCCESS

blog article

Jan 29, 2019

It’s a new year and every brand is setting goals and refining its social media strategy. Is your brand’s social content lacking in its luster or just lacking completely? Luckily, there’s still time and actionable things you can do immediately. Here are six tips to help jumpstart yo...

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How to Optimize Your Facebook Ad Creative for User Acquisition HOW TO OPTIMIZE YOUR FACEBOOK AD CREATIVE FOR USER ACQUISITION

blog article

Jan 29, 2019

Facebook is continually transforming and evolving to make advertisers’ lives easier. Features such as improved bidding algorithm, auto bidding, auto placement, dynamic content optimization, dynamic language optimization with value, and LTV bidding have leveled the playing field, making creativ...

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B2B Local Search Marketing: A Guide to Hidden Opportunity B2B LOCAL SEARCH MARKETING: A GUIDE TO HIDDEN OPPORTUNITY

blog article

Jan 29, 2019

If I say B2B and you think tech, then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. While it’s true that SaaS companies like Moz, MailChimp, and Hootsuite are businesses which vend to other businesses, thei...

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14 Ways to Optimize on Facebook & Boost Your ROI 14 WAYS TO OPTIMIZE ON FACEBOOK & BOOST YOUR ROI

blog article

Jan 29, 2019

Facebook marketers are in a constant state of change.Every week seems like a news feed fire drill. As a matter of fact, the infamous news feed might even become an endangered species.Stories the vertical, ephemeral slideshows pioneered by Snapchat are now growing 15 times faster than feed-based shar...

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How to Use Data Visualization for SEO HOW TO USE DATA VISUALIZATION FOR SEO

blog article

Jan 29, 2019

Data visualization is the act of taking information (data) and placing it into a visual context, such as a map or graph. Data visualizations make big and small data easier for the human brain to understand, and visualization also makes it easier to detect patterns, trends, and outliers in groups of ...

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How to Become a Better Copywriter by Selling Your Own Product HOW TO BECOME A BETTER COPYWRITER BY SELLING YOUR OWN PRODUCT

blog article

Jan 29, 2019

The first time I created and tried to sell a product of my own was way back in 1996. My plan was to sell subscriptions to an offline newsletter about small business marketing. Total disaster. I sold zero subscriptions.While the venture was a complete washout, it did give me renewed respect for my cl...

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Top Digital Marketing Trends to Watch Out for in 2019 TOP DIGITAL MARKETING TRENDS TO WATCH OUT FOR IN 2019

blog article

Jan 29, 2019

In it’s most basic iteration, the book discusses the fact that the rapidly evolving technology of the modern world helps businesses move fast and increase their efficiency. As a result, to make the most of the technological advancements and maximize profitability, businesses must innovate cons...

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SEO BLUEPRINT SEO BLUEPRINT

blog article

Jan 29, 2019

Whether you’re handling SEO in-house or using an agency… how do you know if your program is delivering maximum results?  This is a valid question and a difficult one to answer.  Organic search success does not look the same for every company or every website.  So how can ...

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A Complete Walkthrough to the Most Essential Ecommerce Marketing Tactic A COMPLETE WALKTHROUGH TO THE MOST ESSENTIAL ECOMMERCE MARKETING TACTIC

blog article

Jan 28, 2019

The average ecommerce website converts visitors at about 3% - meaning 97% of the visitors you pay to drive to your website end up buying. Even if you get someone to add something to their shopping cart, around 70% of them will abandon it.

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How to Integrate Customer Journey Mapping into Your Digital Marketing HOW TO INTEGRATE CUSTOMER JOURNEY MAPPING INTO YOUR DIGITAL MARKETING

blog article

Jan 28, 2019

A customer journey map is visual with several diagrams that depict the stages customer goes through while interacting with a company i.e. from buying products online to accessing customer services over the phone airing grievances on social media platforms. Customer journey mapping makes the interact...

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3 Phases to SEO Success 3 PHASES TO SEO SUCCESS

blog article

Jan 28, 2019

If you are only focusing on one area of SEO, you’re missing out on other critical areas of optimization. SEO is more than links or on-page work. It’s a combination of three critical elements that, when put together, deliver exceptional results. In the video below, I’ll share how to...

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How to Integrate Email Marketing With Your CRM HOW TO INTEGRATE EMAIL MARKETING WITH YOUR CRM

blog article

Jan 28, 2019

As a small business owner, you may find it overwhelming to do everything on your own; it can be chaotic. Getting more people to help you with specific roles not only makes your workflow better but also gets you more focused results.

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7 Tips That Will Help You Optimize Your Keyword List for SEO 7 TIPS THAT WILL HELP YOU OPTIMIZE YOUR KEYWORD LIST FOR SEO

blog article

Jan 28, 2019

Tweaking your keyword lists is like regular car maintenance: you have to do it, or else things stop running properly. Evaluating and optimizing your lists on a regular basis keeps your content high up in search engine rankings. However, keyword optimization is not always straightforward.

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5-Step Paid Social Media Campaign for AV Integrators 5-STEP PAID SOCIAL MEDIA CAMPAIGN FOR AV INTEGRATORS

blog article

Jan 25, 2019

Goals should be set so that their accomplishment would have direct business impacts. From a marketing perspective, this means that goals will frequently impact your sales and marketing funnels. Goals should be SMART (specific, measurable, attainable, relevant, and timely).

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Email Marketing in 2019: 6 Trends You Need to Watch EMAIL MARKETING IN 2019: 6 TRENDS YOU NEED TO WATCH

blog article

Jan 25, 2019

Stay on top of the email marketing trends for 2019 so you can beat out your competitors and keep a successful email marketing strategy in the new year! In the lucrative list of top marketing channels, email marketing rarely misses the cut — and for good reason! Email marketing rules when it co...

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How Bridging the Local SEO Gap Will Make Your Website Strong HOW BRIDGING THE LOCAL SEO GAP WILL MAKE YOUR WEBSITE STRONG

blog article

Jan 25, 2019

Local SEO has altered the digital landscape immensely in the past few years. Where once firms were racing to mark a global footprint, the focus has now shifted towards ensuring that SEO results are most relevant to a particular geographical location. This is amply illustrated by trends such as the v...

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How SEO, PPC, Email & Social Media All Work Together HOW SEO, PPC, EMAIL & SOCIAL MEDIA ALL WORK TOGETHER

blog article

Jan 25, 2019

Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results?For example, how does advertising in Google Ads impact your search engine rankings?  Or how about the reverse — how does SEO impact Google Ads campaigns?  And ho...

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Everything You Need to Know About Google’s Newest Targeting Capability: Custom Intent EVERYTHING YOU NEED TO KNOW ABOUT GOOGLE’S NEWEST TARGETING CAPABILITY: CUSTOM INTENT

blog article

Jan 23, 2019

Google recently announced that Keyword Contextual Targeting (KCT) is being replaced with custom intent audiences for YouTube and display advertising. If you aren’t already familiar, KCT enables advertisers to define a set of keywords that allow your ads to show on websites related to those key...

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Why You Should Give Up Content Marketing in 2019 WHY YOU SHOULD GIVE UP CONTENT MARKETING IN 2019

blog article

Jan 23, 2019

Content, as they say, is king. Consumers want it, search engines value it, and it is relatively cost-effective. But only if you’re doing it well. The content marketing landscape is changing with both consumers and SERPS being more discerning than ever about what they deem useful, engaging and ...

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Content Marketing and SEO: How to Craft the Best PR Campaigns CONTENT MARKETING AND SEO: HOW TO CRAFT THE BEST PR CAMPAIGNS

blog article

Jan 23, 2019

When you think of the tactics behind perfect PR campaigns, perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What content marketi...

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The One Hack to Get More SEO Traffic in 2019 THE ONE HACK TO GET MORE SEO TRAFFIC IN 2019

blog article

Jan 22, 2019

SEO traffic is the gift that keeps on giving. Publishing content that gets you to the top of Google and other search engines is one of the best ways to build your business. However, many people misunderstand the right way to get more SEO traffic and fall into bad habits like keyword stuffing. In thi...

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How AI Is Changing the Future of Digital Marketing HOW AI IS CHANGING THE FUTURE OF DIGITAL MARKETING

blog article

Jan 22, 2019

Digital marketing landscapes seem to be changing every day; in fact, every second. Algorithms, principles, and methodologies are evolving every minute. The advent of AI has, of course, contributed to the revolution. And this is just the beginning; the future has a lot more possibilities to bring in!...

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Top 7 Facebook Ads Tips to Implement Today TOP 7 FACEBOOK ADS TIPS TO IMPLEMENT TODAY

blog article

Jan 22, 2019

B2B marketing communications become more human. Our field has long focused on selling to entities accounts, buying groups, with rational, specific needs and so we tend to stick to the facts. But it’s time to be more human. To talk to the buyers as individuals, in a language that moves them. So...

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Where Is B2B Marketing Headed Now? 7 Predictions For 2019 WHERE IS B2B MARKETING HEADED NOW? 7 PREDICTIONS FOR 2019

blog article

Jan 22, 2019

I am adding my voice to the chorus of observers who predict various developments in 2019 for B2B marketing. My policy is to avoid reflecting on my past predictions, which are likely unrealized and full of errors. Instead, I shall boldly go forth, with my sense of what we are likely to see this year ...

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Do You Actually Receive Value From LinkedIn? DO YOU ACTUALLY RECEIVE VALUE FROM LINKEDIN?

blog article

Jan 22, 2019

After listening to How Slack Leverages Freemium to Add $1M in New Contract every 11 Days I considered a couple of points made by Fareed Mosavat, Lifecycle Product Manager at Slack. My first takeaway? The importance of a holistic view of your product and what it means to be a product-led company.

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4 Digital Marketing Strategies Every Law Firm Should Be Using 4 DIGITAL MARKETING STRATEGIES EVERY LAW FIRM SHOULD BE USING

blog article

Jan 22, 2019

As someone who does digital marketing for attorneys, one of the more competitive industries on the web, you must always remain one step ahead of the competition. Keeping a law firm’s site at the top of the SERPs is more complicated than it was even a few years ago, but putting some time and ef...

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All the Things You Need to Know About Google My Business ALL THE THINGS YOU NEED TO KNOW ABOUT GOOGLE MY BUSINESS

blog article

Jan 21, 2019

Managing your business’s presence online can be tricky. There are dozens of places where key information about your business can appear, and it can be difficult to know how to manage it all. Luckily, you can focus in on five key locations where the majority of relevant traffic will land. Today...

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Lead Generation Tips from a Quora Addict LEAD GENERATION TIPS FROM A QUORA ADDICT

blog article

Jan 19, 2019

When we first heard about Quora we couldn’t possibly imagine the impact it was going to have on our business. We knew many marketers were using the platform to generate more traffic (and leads) to their websites, so we decided to test it as well.

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What to do with your Old Blog Posts? WHAT TO DO WITH YOUR OLD BLOG POSTS?

blog article

Jan 18, 2019

A blog is dynamic as it keeps changing with the needs and preferences of the users. Gone are the days when blogs were primarily focused on quantity. These days, the focus is more on quality, because quality content is the backbone of good marketing. Additionally, user experience has taken a higher p...

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How to Stop Losing Out on the Email Marketing Budget HOW TO STOP LOSING OUT ON THE EMAIL MARKETING BUDGET

blog article

Jan 18, 2019

Email marketing when well-executed can bring in huge revenue for your business. Whether you want to build brand reputation, yield new customers and retain the old ones or drive evangelists who look forward to hearing from you, a thoughtfully created email can do it all.

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Top 10 Benefits of Email Marketing TOP 10 BENEFITS OF EMAIL MARKETING

blog article

Jan 17, 2019

Email marketing provides a reliable form of communication between your brand and your customers. It’s a cost-effective solution to reach customers where they visit every day — their inbox.

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How to Use Social Media for Event Marketing HOW TO USE SOCIAL MEDIA FOR EVENT MARKETING

blog article

Jan 17, 2019

Event marketing typically uses all different types of channels, including email, video, google ads, and social. But while some platforms are pretty straightforward, social media offers you a wide variety of options to choose from in marketing your event. With so many choices, how do you build an eve...

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Small Business Social Media Do’s and Don’ts SMALL BUSINESS SOCIAL MEDIA DO’S AND DON’TS

blog article

Jan 17, 2019

When you compare your social media statistics to your competition what are you measuring? Do you consider the accounts with the highest number of people following them the most successful? What about the pages with fun images, do those posts receive more Likes than your posts? Should you be measurin...

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The 12 Most Profitable E-Commerce Marketing Emails THE 12 MOST PROFITABLE E-COMMERCE MARKETING EMAILS

blog article

Jan 17, 2019

Email and E-commerce create a powerful marketing and sales machine that’s more than the sum of their parts. E-mail is often the missing ingredient that kicks your store’s earnings into high gear. Better still, it does this far out of proportion to the traffic growth created.

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The Digital Marketing Opportunity for B2B Manufacturers THE DIGITAL MARKETING OPPORTUNITY FOR B2B MANUFACTURERS

blog article

Jan 17, 2019

B2B manufacturers are facing global forces that will change the underlying nature of the manufacturing business. The rise of disruptive technologies 3D printing, advanced robotics, the Internet of Things (IoT) and machine learning are introducing radical new opportunities and threats to the manufact...

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Overlooked B2B content strategies that will skyrocket your lead generation OVERLOOKED B2B CONTENT STRATEGIES THAT WILL SKYROCKET YOUR LEAD GENERATION

blog article

Jan 17, 2019

According to a Demand Metric study, content marketing costs 62 percent less than traditional marketing, while generating around three times as many leads for every dollar spent. But despite having so much potential for a B2B business, many companies are hesitant about committing to a content marketi...

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9 Tools for More Effective Content Marketing Campaigns in 2019 9 TOOLS FOR MORE EFFECTIVE CONTENT MARKETING CAMPAIGNS IN 2019

blog article

Jan 17, 2019

Content marketing is overwhelming: There’s a ton of content to create and amplify, a lot of trends to keep in mind and a lot of tools to try. Content marketing is one of the fastest moving industries. These days a digital marketer has to balance social, content, email, and other inbound market...

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Expand Your YouTube Ads’ Reach With Custom Intent Audiences EXPAND YOUR YOUTUBE ADS’ REACH WITH CUSTOM INTENT AUDIENCES

blog article

Jan 17, 2019

For my awareness campaigns, I’ve always implemented custom audiences first for my clients. No matter what size their budgets, it’s important to try to capitalize on our target audience first before broadening our reach.Custom affinity audiences used to be my go-to for YouTube campaigns b...

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10 Social Media Trends That Will Matter Most in 2019 10 SOCIAL MEDIA TRENDS THAT WILL MATTER MOST IN 2019

blog article

Jan 16, 2019

A new year is a great time to reassess everything you’ve been doing and find ways to improve your social media marketing strategy. Like most digital marketing channels, social media is always evolving. People’s behaviors are changing, as are the technologies and capabilities of social me...

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5 Real Examples of Advanced Content Promotion Strategies 5 REAL EXAMPLES OF ADVANCED CONTENT PROMOTION STRATEGIES

blog article

Jan 16, 2019

Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently. Prior to selling the brand and blog to Neil Patel, ...

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Digital Marketing Advice: How To Avoid Rude Email Subscription Options DIGITAL MARKETING ADVICE: HOW TO AVOID RUDE EMAIL SUBSCRIPTION OPTIONS

blog article

Jan 16, 2019

Some businesses try to establish a funny and sassy digital marketing brand voice in their email subscription pop up boxes by using sarcastic opt in and opt out options, as described here. However, negative language within an email pops up the box, just as anywhere else on your company’s websit...

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4 Bonus Tips for Selling Your eCommerce Products Globally in 2019 4 BONUS TIPS FOR SELLING YOUR ECOMMERCE PRODUCTS GLOBALLY IN 2019

blog article

Jan 16, 2019

Did you sell your products in just one country this year? That’s good, but if you want real growth in 2019 and beyond, you must sell your products globally. Walmart’s acquisition of Flipkart has raised the bar, highlighting once again the importance of online retailers going global. Of c...

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How to Reach Your Customers Through Data-Driven Marketing Campaigns HOW TO REACH YOUR CUSTOMERS THROUGH DATA-DRIVEN MARKETING CAMPAIGNS

blog article

Jan 16, 2019

One of the most challenging aspects of marketing is identifying which initiatives and levers will reliably reach your intended audience and customer. Blindly following trends or making assumptions about what your customers want is a surefire path to failure.

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A B2B Coloring Book that Generated Leads and Then Some A B2B COLORING BOOK THAT GENERATED LEADS AND THEN SOME

blog article

Jan 16, 2019

Social Business Engine is an online content hub of podcasts, Journals, blogs and videos that educates, trains and inspires business professionals to use cutting edge digital strategies to meet their objectives in today’s connected world.

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How to Find the Right Tools to Manage Social Media for Business HOW TO FIND THE RIGHT TOOLS TO MANAGE SOCIAL MEDIA FOR BUSINESS

blog article

Jan 16, 2019

Creating a social media campaign to promote your business is a great start! Then comes the work of managing it effectively. Trawl through virtually any SME FaceBook pages and it’s likely that you’ll find quite a few languishing between online life and death. Normally there’s a grea...

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Top 3 Content Themes for Social Marketing Success in 2019 TOP 3 CONTENT THEMES FOR SOCIAL MARKETING SUCCESS IN 2019

blog article

Jan 15, 2019

Facebook Marketing for many was rough in 2018. With the data breaches, privacy issues, people shutting down their accounts, and the algorithm changes it was tough getting business messages in front of an audience. However, if you implemented a few key themes your updates may have retained a reach an...

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Here’s Why Your Programmatic Display Strategy Should Mimic Your SEO Strategy HERE’S WHY YOUR PROGRAMMATIC DISPLAY STRATEGY SHOULD MIMIC YOUR SEO STRATEGY

blog article

Jan 15, 2019

January is the coldest month of the year across most of the United States, but that hasn’t stopped B2B marketers from cranking up the heat up on their 2019 demand marketing strategies. Today’s complex digital marketing arena has led to an overwhelming shift in the cross-channel strategie...

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How Zuckerberg Has Undermined Trust In The Facebook Brand HOW ZUCKERBERG HAS UNDERMINED TRUST IN THE FACEBOOK BRAND

blog article

Jan 15, 2019

In 2018, Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook brand. The Facebook founder and CEO essentially traded a core value, privacy, for profits. His performance ...

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Is Link Building Still the Most Effective SEO Strategy in 2019? IS LINK BUILDING STILL THE MOST EFFECTIVE SEO STRATEGY IN 2019?

blog article

Jan 15, 2019

The guys at Google themselves came out to claim backlinks as one of the most important ranking factors in their search algorithms, along with content and rank braid. Even though they made the claim in 2016, backlinks still hold the same kind of authority in Google’s algorithms to this day and ...

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