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The 55 Best Free SEO Tools For Every Task THE 55 BEST FREE SEO TOOLS FOR EVERY TASK

blog article

Jun 10, 2019

At Moz, we know the value of premium SEO tools we've built new tools for 10+ years. Paid tools are hugely valuable in SEO when you need advanced features, increased limits, stored data, or online support.But for 70 percent of other tasks, a free tool often does the trick.There are literally hund...

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8 Tips for Creating High-Performing Emails 8 TIPS FOR CREATING HIGH-PERFORMING EMAILS

blog article

Jun 10, 2019

According to research, email offers the largest Return on Investment (ROI) for more than 59% of marketers. At the same time, studies indicate that more and more consumers are using email on a regular basis, with more than half the world’s population expected to be using email by the year 2022....

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Top 100 Digital Agencies 2019: Submissions now open! TOP 100 DIGITAL AGENCIES 2019: SUBMISSIONS NOW OPEN!

blog article

Jun 07, 2019

If youre not familiar with our annual Top 100, its a report in its 17th year and one thats been a byword for an independent overview of the UK agency landscape ever since its first publication in 2002 by New Media Age magazine.Each year we list the Top 100 digital agencies in the UK by fee income an...

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Instagram Will Now Enable Advertisers to Boost Branded Content Partnerships as Ads INSTAGRAM WILL NOW ENABLE ADVERTISERS TO BOOST BRANDED CONTENT PARTNERSHIPS AS ADS

blog article

Jun 05, 2019

Instagram has officially announced the launch of its new Branded Content Ads option, which will provide additional ways for businesses to maximize their on-platform influencer partnerships.

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How to Guard Your Google Business Profile from Becoming a Running Joke HOW TO GUARD YOUR GOOGLE BUSINESS PROFILE FROM BECOMING A RUNNING JOKE

blog article

Jun 05, 2019

But it’s exactly this, and several related scenarios of absurdity, that have resulted from Google positioning itself as the dominant middle man between customers and local brands while failing to adequately communicate or enforce product policies. Examples of Google Business Profiles gone bad ...

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10 Amazing Tips to Write Better Mobile PPC Ads 10 AMAZING TIPS TO WRITE BETTER MOBILE PPC ADS

blog article

Jun 04, 2019

In the not-so-distant past, PPC managers created multiple campaigns divided up by device to easily differentiate and customize messages to desktop and mobile users. Now, device targeting is streamlined. We can use a one-size-fits-all approach to ensure ads are shown on mobile devices with little eff...

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3 of the Most Common LinkedIn Marketing Mistakes - and How to Fix Them 3 OF THE MOST COMMON LINKEDIN MARKETING MISTAKES - AND HOW TO FIX THEM

blog article

Jun 04, 2019

Are you making these three common mistakes with your LinkedIn content? You "hijack" your own post. You post on LinkedIn only to promote your self-interest. You don't have a LinkedIn content strategy . I'm seeing so many of these kinds of posts in my feeds, so I thought I should sha...

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Amazon Advertising: The Amazon Brand Store AMAZON ADVERTISING: THE AMAZON BRAND STORE

blog article

Jun 04, 2019

First, we broke down the advertising essentials for a well-run Amazon account. Then we took an in-depth look at how you can make the most of new bidding tools and features to improve campaigns.There’s another prominent piece of the Amazon Advertising puzzle - one we’d be remiss not to ad...

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5 Trends to Know in SEO & Content Marketing 5 TRENDS TO KNOW IN SEO & CONTENT MARKETING

blog article

Jun 03, 2019

More specifically, quality, media type, authenticity, and audience targeting all come into play if you want to win with readers and Google.These are the five content marketing and SEO trends you need to know.We’re seeing brands leave superficial content behind in favor of blogs and articles th...

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Branding Your Business Through Digital Marketing BRANDING YOUR BUSINESS THROUGH DIGITAL MARKETING

blog article

Jun 02, 2019

Branding is very important for any business to get success in this competitive market whether through traditional marketing or digital marketing. Traditional marketing means a company’s promotion through a banner ad, brochures, templates, TV ads, etc. Whereas digital marketing means a company&...

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5 of the Best Social Media Lead Gen Techniques 5 OF THE BEST SOCIAL MEDIA LEAD GEN TECHNIQUES

blog article

Jun 02, 2019

I have worked with B2B advertisers for nearly my entire PPC career. During this time, social    platforms have introduced several great features for B2B advertising and lead generation. Below are a few of my favorite lead gen tactics for paid social platforms. We will be looking at Fa...

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15 Incredible Tools You Never Thought You Needed 15 INCREDIBLE TOOLS YOU NEVER THOUGHT YOU NEEDED

blog article

May 30, 2019

There are so many tools at a marketer's disposal these days.You can find everything under the sun, including project management software, social media dashboards, chatbot builders and so much more.But with so many options, it can get a little overwhelming  to the point that a lot of the bes...

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Is Google IS GOOGLE'S REDESIGN GOOD FOR ADS OR BRANDS?

blog article

May 30, 2019

At the end of last week, Google announced a major design change for mobile search results. Minor design tests and changes happen frequently, but this roll-out included two major changes. First, the green [Ads] indicator was replaced with black, bolded text Reactions from the marketing community were...

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How to Choose the Right Facebook Ad Objective for Your Goals HOW TO CHOOSE THE RIGHT FACEBOOK AD OBJECTIVE FOR YOUR GOALS

blog article

May 30, 2019

Facebook Ad objectives are the backbone of any Facebook campaign: the objective controls your bidding options, your ad unit options, and, the way your campaigns are optimized. There are 13 campaign objectives to choose from but not much supporting content to help make that selection. Because of this...

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ChannelAdvisor Pulse E-Commerce Newsletter | May 2019 CHANNELADVISOR PULSE E-COMMERCE NEWSLETTER | MAY 2019

blog article

May 30, 2019

At the recent Google Marketing Live event, Google announced several new ad formats as well as an important (and possibly game-changing) enhancement to the popular Shopping Actions program. The goal? Improve the consumer experience. The Google Express marketplace, powered by Shopping Actions, will no...

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LinkedIn acquires customer AI platform Drawbridge LINKEDIN ACQUIRES CUSTOMER AI PLATFORM DRAWBRIDGE

blog article

May 29, 2019

LinkedIn has acquired Drawbridge, a company which helps companies better understand their customers using AI and machine learning (ML), for an undisclosed amount. The professional networking firm revealed it had purchased Drawbridge in a blogpost which also revealed that LinkedIn Marketing Solutions...

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Social Media to Grow Your Business SOCIAL MEDIA TO GROW YOUR BUSINESS

blog article

May 28, 2019

Our team noticed that during each week’s Twitter SEMrushChat, our participants offer a lot of valuable tips and insights. We thought we should share them with our blogging community, so each week, you can gain some great advice from marketers like yourself. This week's SEMrushchat was abou...

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Five new Google features that will change the digital marketing landscape FIVE NEW GOOGLE FEATURES THAT WILL CHANGE THE DIGITAL MARKETING LANDSCAPE

blog article

May 28, 2019

Google Marketing Live 2019 took place from 13 to 16 May in San Francisco and more than 5 000 attendees from over 68 countries convened to discuss the future of the digital marketing industry.Over the course of the conference, Google announced several live and planned features that will change the di...

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How to scale social media across Europe for brand growth HOW TO SCALE SOCIAL MEDIA ACROSS EUROPE FOR BRAND GROWTH

blog article

May 28, 2019

Growth is a scary word, right? It’s on every digital marketing managers’ KPIs but once it’s set, there’s no going back; you either succeed or fail to hit it. Scaling social media should be a top priority for any digital marketing manager or social media agency looking to grow...

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Digital Marketing through Data Analytics DIGITAL MARKETING THROUGH DATA ANALYTICS

blog article

May 27, 2019

The most important and critical success factor of any business of today is Data. Social media sites, IoT devices, financial institutions and retail shops are working as data generation factories. The data generated by these factories is used for cross-selling, improving user experience and increasin...

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How Often Should I Be Launching Digital Campaigns? HOW OFTEN SHOULD I BE LAUNCHING DIGITAL CAMPAIGNS?

blog article

May 24, 2019

As marketing consultants, we get a lot of questions from clients about engaging with target markets. Who should we be targeting? How do we engage with them? When should we reach out? And in what format? On what channel? With what spend? But time and time again, one question seems to pop up more freq...

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Drive Brand Growth with Amazon Sponsored Brands Through the ChannelAdvisor Platform DRIVE BRAND GROWTH WITH AMAZON SPONSORED BRANDS THROUGH THE CHANNELADVISOR PLATFORM

blog article

May 23, 2019

ChannelAdvisor is excited to announce that we now support Sponsored Brands campaign creation and management using the Amazon Advertising API. This functionality will be available to all sellers and vendors.Sponsored Brands (formerly Headline Search Ads) is a powerful advertising option for sellers a...

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Massive Instagram influencer leak puts marketers in a bind MASSIVE INSTAGRAM INFLUENCER LEAK PUTS MARKETERS IN A BIND

blog article

May 22, 2019

Data security is a massive concern for marketers, regardless of what industry or segment they serve.
As data modeling and advanced targeting have pushed all kinds of organizations to develop databases of precise details on consumers, users, readers and employees, protecting that data has beco...

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How to Intertwine Online & Offline Tactics to Cultivate B2B Influencer Relationships HOW TO INTERTWINE ONLINE & OFFLINE TACTICS TO CULTIVATE B2B INFLUENCER RELATIONSHIPS

blog article

May 22, 2019

Effective B2B influencer marketing is rooted in brands developing and nurturing relationships relationships with individuals who have the relevant topical expertise, reach, and resonance to align with the goals of the brand. Of course, those relationships are often cultivated in the digital realm vi...

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6 tips to spruce up your online content 6 TIPS TO SPRUCE UP YOUR ONLINE CONTENT

blog article

May 22, 2019

It’s never a bad time to give your content a good scrub, shine and polish. Once a year at least block off a chunk of time to clean up your social media profiles, websites and blogs. As you remove clutter and sweep out dusty, musty, cobwebbed content, you’ll provide a more satisfying expe...

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The Ultimate Guide to Snapchat Marketing in 2019 THE ULTIMATE GUIDE TO SNAPCHAT MARKETING IN 2019

blog article

May 21, 2019

Did you ever give Snapchat Marketing a try? There’s a continually growing list of social media platforms that businesses should be using, and plenty of marketers agree that Snapchat is included on that list.Though the interface can be a little clunky and hard to get used to, some businesses wh...

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Beyond the screen: how immersive experiences will change gaming BEYOND THE SCREEN: HOW IMMERSIVE EXPERIENCES WILL CHANGE GAMING

blog article

May 21, 2019

The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers as solitary outliers, the “casual gamer,” represents a newly emerged market segment.  Meeting their need is Google’s St...

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7 Proven SEO Reporting Best Practices That Boost Client Retention 7 PROVEN SEO REPORTING BEST PRACTICES THAT BOOST CLIENT RETENTION

blog article

May 21, 2019

If we’re being honest, most of us probably view reporting the same way we view taking out the trash or folding the laundry. It’s a chore that robs us of time we could have spent on more important or enjoyable things.Adding to the frustration is the reality that many clients don’t e...

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Engaging in Conversations Rather Than Disseminating Information ENGAGING IN CONVERSATIONS RATHER THAN DISSEMINATING INFORMATION

blog article

May 21, 2019

What does effective marketing engagement look like?In the common model we see today, it’s something like this: Brands push out relevant messaging, hoping to compel a response or interaction that leads to a conversation (and maybe ultimately a conversion). This can be anything from a comment on...

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Why algorithm changes don’t have to spell doom for your brand WHY ALGORITHM CHANGES DON’T HAVE TO SPELL DOOM FOR YOUR BRAND

blog article

May 21, 2019

The way audiences see posts, videos and campaigns on Facebook has changed dramatically, striking fear into the hearts of communicators. Thankfully, the principles that make an audience care about your content are still the same.Discover how to craft narratives that grab the attention of readers and ...

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Snapchat 2019: Why simplicity is the way forward for the social media platform SNAPCHAT 2019: WHY SIMPLICITY IS THE WAY FORWARD FOR THE SOCIAL MEDIA PLATFORM

blog article

May 20, 2019

Anyone who’s noticed a drop-off from what was at one point an inexorable rise might be wondering what the future holds for Snapchat in 2019. Seemingly on its way to the same level of status as Facebook and Twitter a year ago, the social media platform experienced a torrid 2018 that has made it...

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How to Best Use Facebook Stories on Your Business Page HOW TO BEST USE FACEBOOK STORIES ON YOUR BUSINESS PAGE

blog article

May 20, 2019

If you are managing social media accounts for your brand, you might sometimes be overwhelmed with all the new apps, features or tools. Facebook Stories is one of those more modern features on a platform that you may have been using for years. What is it, how can your brand benefit from it, how can y...

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How to sidestep 3 subtle yet crucial marketing blunders HOW TO SIDESTEP 3 SUBTLE YET CRUCIAL MARKETING BLUNDERS

blog article

May 20, 2019

Marketing automation is powerful, but it’s far from foolproof. You need a robust strategy to guide it.
Here are three common marketing automation mistakes, along with tips to avoid those costly blunders:1. Personalizing content based on superficial details.
Most automated emails ...

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7 Top B2B Influencer Marketing Trends for 2020 7 TOP B2B INFLUENCER MARKETING TRENDS FOR 2020

blog article

May 20, 2019

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable.According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and ...

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How PR pros can fight growing media relations difficulties HOW PR PROS CAN FIGHT GROWING MEDIA RELATIONS DIFFICULTIES

blog article

May 20, 2019

We solicited commentary around this question from PR professionals that took the survey to find out. Some of the written responses are what you might expectcomments like these:
“There are fewer reporters and getting their attention is harder.”“Journalists, like everyone else...

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Got Mazoon? Exploring Oman’s first dairy brand GOT MAZOON? EXPLORING OMAN’S FIRST DAIRY BRAND

blog article

May 19, 2019

Mazoon Dairy is Oman’s first vertically integrated dairy company. We collaborated with Mazoon to position the brand as a disruptive challenger to the market, developing a clean, modern identity as well as robust employee engagement initiatives. In this SMPL Q&A, we speak with Zouheir Zouei...

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Why senior social media leaders should apply to this exclusive membership organization WHY SENIOR SOCIAL MEDIA LEADERS SHOULD APPLY TO THIS EXCLUSIVE MEMBERSHIP ORGANIZATION

blog article

May 17, 2019

As a social media leader, you know that the rules for online success are constantly changing.
If your team is struggling to get the training and resources you need to keep up, you’re not alone.
That’s why Ragan created the Social Media Leadership Council a membership organi...

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Marketers struggle to prove social media ROI MARKETERS STRUGGLE TO PROVE SOCIAL MEDIA ROI

blog article

May 17, 2019

Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block.A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising. Most of the marketers surveyed (90%)...

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How to Create and Use UTM Tracking Codes in Google Analytics HOW TO CREATE AND USE UTM TRACKING CODES IN GOOGLE ANALYTICS

blog article

May 16, 2019

Being a marketing professional requires lots of precise measurement.You need to understand how well each marketing activity performs. Setting goals and binding your website to Google Analytics is a must. But simply having Google Analytics or Google Ads (AdWords) conversion trackingin place isn&rsquo...

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Twitter has finally gone after anti-vaccine misinformation. But the results are inconsistent. TWITTER HAS FINALLY GONE AFTER ANTI-VACCINE MISINFORMATION. BUT THE RESULTS ARE INCONSISTENT.

blog article

May 16, 2019

Twitter goes after anti-vaxxersTwitter is trying a new tactic to head off misinformation about vaccines.This week, several media outlets reported on how the social media platform had started surfacing factual information about vaccines in search. As of last Friday, if a user searches for vaccine inf...

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How to use Google to craft great headlines HOW TO USE GOOGLE TO CRAFT GREAT HEADLINES

blog article

May 16, 2019

Even if you have the most ground-breaking news in the world thanks to our digitally charged society your content is a needle lost in a never-ending haystack.Whether you’re attempting to capture the attention of an assignment editor in a newsroom, engaging a potential customer on Twitter, or ev...

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4 things your content must do in 2019 4 THINGS YOUR CONTENT MUST DO IN 2019

blog article

May 16, 2019

Your audience likely sees ads and product placements before they even get out of bed in the morning.How can you make them care about what your organization has to say?
The experts at the Brand Storytelling Conference at Disneyland, Sept 19–20 in Anaheim, California, understand that powe...

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Five Ways Social Media is Changing PR FIVE WAYS SOCIAL MEDIA IS CHANGING PR

blog article

May 16, 2019

Did you know that there are over 3.4 billion people active on social media around the world? That’s almost half of the global population!Social media has impacted nearly every industry but has had a profound influence on the media and public relations professions. In a ING study on the critica...

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Types, Examples, & Use Cases for B2B Marketers TYPES, EXAMPLES, & USE CASES FOR B2B MARKETERS

blog article

May 16, 2019

If you create and share content, curation is part of your B2B marketing strategy. From seasoning a blog post with key third-party statistics to sharing an interesting article from an industry publication or influencer across your social channels, you’re curating.But content curation has a plac...

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How brand managers can make an impact with contributed content HOW BRAND MANAGERS CAN MAKE AN IMPACT WITH CONTRIBUTED CONTENT

blog article

May 15, 2019

Contributed articles have long been a staple in an effective PR plan. They establish your brand as an expert on a topic and fall under earned media, meaning the only cost is placing and writing the piece.Yet, as publications shift to more of a paid model in many cases, are the opportunities to contr...

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Why you should reduce your reliance on social media WHY YOU SHOULD REDUCE YOUR RELIANCE ON SOCIAL MEDIA

blog article

May 14, 2019

Is it time to stop searching for the perfect platform?
From time to time, an opinion piece will emerge confidently stating that hosting your content is a waste of time because  Instagram or Medium is where your audience is hanging out. The argument is that it’s more efficient to ho...

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3 attendees share why you shouldn’t miss our summit at Microsoft HQ 3 ATTENDEES SHARE WHY YOU SHOULDN’T MISS OUR SUMMIT AT MICROSOFT HQ

blog article

May 14, 2019

A lot has changed in the communications world over the past decade.The demands on industry professionals are constantly growing but the communicators who have joined us at our annual Employee Communications, PR and Social Media Summit aren’t breaking a sweat. They’ve gotten the updated s...

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The Most Effective Marketing Technologies THE MOST EFFECTIVE MARKETING TECHNOLOGIES

blog article

May 14, 2019

Among the various types of marketing technologies, automation/email/CRM products are the most effective, marketers say, according to recent research from Ascend2.
The report was based on data from a survey conducted in March 2019 among 245 marketing influencers (41% work for B2C-focused firms...

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We Only Need Great Content Marketing WE ONLY NEED GREAT CONTENT MARKETING

blog article

May 13, 2019

Great content marketing is about more than just publishing content. Your content has to stand out - it's got to be truly great. On this episode of the Modern Marketing Engine podcast, Bernie hosts Stephanie Stahl, the General Manager of the Content Marketing Institute. She says that the companie...

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PR pros prioritizing owned and shared media PR PROS PRIORITIZING OWNED AND SHARED MEDIA

blog article

May 13, 2019

In its 2019 Global Communications Report, the Annenberg Center identifies how industry practitioners are putting a premium on social media and owned content, as well as technology’s impact. PR pros are anticipating “considerable” change in coming years, largely through technology a...

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Why Brands are Turning to Spotify as the Next Big Social Platform WHY BRANDS ARE TURNING TO SPOTIFY AS THE NEXT BIG SOCIAL PLATFORM

blog article

May 13, 2019

There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit?We’d love to let you in on a secret one that’s flying under the radar. Spotify!We’ve spent time digging into the rise of Spotify as a social media ...

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Dark Money, Social Media Influence and Voting DARK MONEY, SOCIAL MEDIA INFLUENCE AND VOTING

blog article

May 13, 2019

I know this is a few weeks old now, but I think this is a must-watch video concerning the influence of media organisations and dark money on elections, notably (here) Brexit and the EU referendum and result, as well as the policies and negotiations enacted thereafter. The talk description is as foll...

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3 Types of Digital Marketing Strategy 3 TYPES OF DIGITAL MARKETING STRATEGY

blog article

May 09, 2019

When you sit down to plan your approach to digital marketing  the kinds of channels, how you are going to distribute budget and time, etc  one of the first questions you might ask is “what are the types of digital marketing strategy I could use?”In this article, I’ll look...

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The Benefits of Facebook Lead Ads, How Do They Work and How to Set Them THE BENEFITS OF FACEBOOK LEAD ADS, HOW DO THEY WORK AND HOW TO SET THEM

blog article

May 09, 2019

Facebook, as an advertising platform, enables you to reach almost any audience at different stages of the sales funnel. At the same time, its users have a high level of credibility, because Facebook strictly monitors the quality of advertising materials and tries to show the most relevant ads to the...

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How to Boost Your Instagram Marketing HOW TO BOOST YOUR INSTAGRAM MARKETING

blog article

May 08, 2019

With more than 500 million active users daily and increasing, Instagram has rapidly become a powerhouse in the social media world.The popularity of Instagram has led many brands to focus their attentions on the platform when it comes to their social media marketing efforts, and whilst many are takin...

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8 Proven Social Media Tips for Startups 8 PROVEN SOCIAL MEDIA TIPS FOR STARTUPS

blog article

May 08, 2019

Social media marketing is a great way to help launch your startup. It’s cheap and effective -- if you have a strategy.Where do you start? How do you attract customers through platforms like Twitter, Instagram, etc.? This guide will help you answer these questions and more.
Here are 8 es...

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9 Ways to Win at B2C Marketing on LinkedIn 9 WAYS TO WIN AT B2C MARKETING ON LINKEDIN

blog article

May 06, 2019

Are you investing time into your brand's LinkedIn presence?
It's easy for companies - especially B2C's - to neglect LinkedIn in favor of other channels, but the truth is that LinkedIn is a hugely influential social network, where B2C's, along with their B2B counterparts, can t...

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Five untold approaches to innovation FIVE UNTOLD APPROACHES TO INNOVATION

blog article

Apr 30, 2019

In recent years, key opinion leaders in the conference circuit and the media have obsessed over the dual topic of innovation and disruption. Though both topics have been consistently covered, their endurance in our collective attention is evidence that no analyses have cracked their success code. Di...

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8 New Google Ads Features that Can Increase Your Conversion Rate 8 NEW GOOGLE ADS FEATURES THAT CAN INCREASE YOUR CONVERSION RATE

blog article

Apr 29, 2019

If you’ve been dabbling in the digital marketing world, chances are you are intimately familiar with the world of Google Ads, which was formerly known as Google Adwords. If you’ve run successful pay per click ads along with Google’s search and display networks in the past, you may ...

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5 Ways To Ensure Maximum Visibility in Google Search 5 WAYS TO ENSURE MAXIMUM VISIBILITY IN GOOGLE SEARCH

blog article

Apr 26, 2019

Gaining one of the top positions in Google search results for your top keywords may be a tough ask. However, there are some simple steps you can take to help Google recognize your business, index your website and recognize why you should be on the first page. In this post, I’ll go over some es...

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The Dos and Don’ts of SEO: 5 Tips for Your Small Business THE DOS AND DON’TS OF SEO: 5 TIPS FOR YOUR SMALL BUSINESS

blog article

Apr 26, 2019

Following the rules and being smart while undertaking various techniques is key to a successful SEO plan. The rules and ranking factors have regularly changed over time, and many techniques which worked just a few years ago are now obsolete.

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How to Protect Your Website from Negative SEO HOW TO PROTECT YOUR WEBSITE FROM NEGATIVE SEO

blog article

Apr 26, 2019

Negative SEO is the act of using black-hat SEO tactics to sabotage websites and sink their search rankings. If you’re new to SEO, then you might also be new to the term “black hat SEO.” This term encompasses aggressive tactics meant to game Google and other search engines. Unfortun...

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5 Tips to Avoid an SEO Penalty from Google 5 TIPS TO AVOID AN SEO PENALTY FROM GOOGLE

blog article

Apr 25, 2019

On-page and off-page SEO optimization techniques that breach Google’s Webmaster guidelines can result in a ranking penalty (either a manual penalty or an algorithmic penalty) against your website. If you don’t take these guidelines seriously, the penalty that your website receives, as a ...

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Best Practices for Sponsoring Posts on LinkedIn BEST PRACTICES FOR SPONSORING POSTS ON LINKEDIN

blog article

Apr 23, 2019

We’ve found great success for ourselves and clients with Sponsored Posts on LinkedIn. This feature is similar to boosting posts on Facebook, but a bit more of a science. Much like Google’s pay-per-click ads, LinkedIn’s advertisements, which includes Sponsored Posts, operates on a b...

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A COMPLETE GUIDE TO AMAZON SEO: EVERYTHING YOU NEED TO KNOW A COMPLETE GUIDE TO AMAZON SEO: EVERYTHING YOU NEED TO KNOW

blog article

Apr 22, 2019

If your business sells products on Amazon and you want shoppers to find them, optimizing each of your listings is mandatory. Well, you could skip the process, but that would be a bit like trying to advertise a lemonade stand from behind a closed garage door. In fact, eMarketer reported that 46 perce...

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11 MARKETERS SHARE HOW YOU CAN KILL IT ON SOCIAL MEDIA 11 MARKETERS SHARE HOW YOU CAN KILL IT ON SOCIAL MEDIA

blog article

Apr 22, 2019

Social media who isn’t on it nowadays? From engaging brands and their iconic clapbacks to the rise of influencers, it’s evident that social media is not slowing down any time soon! Back in the day, social media was utilized as a platform to share updates with your close friends and famil...

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How To Get Verified on YouTube in 2019 HOW TO GET VERIFIED ON YOUTUBE IN 2019

blog article

Apr 20, 2019

Nearing 15 years old, YouTube has well and truly come of age. Shrugging off those awkward early years of Leave Britney Alone and Charlie Bit My Finger, Google’s video-sharing juggernaut has matured into a self-assured teenager boasting more than a billion users (nearly a third of the internet!...

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How to Livestream on YouTube HOW TO LIVESTREAM ON YOUTUBE

blog article

Apr 18, 2019

We live in a world where everything we could possibly want or need is available to us 24/7, 365 days a year. If we want to, we can watch a live stream of somebody playing our favourite video game or somebody just eating a copious amount of Chinese food! 81% of internet users and mobile audiences are...

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4 MONTY PYTHON-INSPIRED TIPS TO GUIDE YOUR CONTENT MARKETING STRATEGIES 4 MONTY PYTHON-INSPIRED TIPS TO GUIDE YOUR CONTENT MARKETING STRATEGIES

blog article

Apr 18, 2019

A surefire way to stir up trouble with comedy nerds is to wade into the eternal debate on which sketch comedy troupe or show is the greatest of all time. It really doesn’t matter what your answer is – Mr. Show, Key & Peele, SCTV, Chappelle Show, SNL, In Living Color, The State, Kids ...

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4 Unconventional Ways to Become a Better SEO 4 UNCONVENTIONAL WAYS TO BECOME A BETTER SEO

blog article

Apr 18, 2019

Let’s get real for a moment: As much as we hear about positive team cultures and healthy work environments in the digital marketing space, many of us encounter workplace scenarios that are far from the ideal. Some of us might even be part of a team where we feel discouraged to share new ideas ...

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Instagram Management Made Easy With Hopper HQ’s New Design INSTAGRAM MANAGEMENT MADE EASY WITH HOPPER HQ’S NEW DESIGN

blog article

Apr 17, 2019

People who manage multiple social media accounts and channels know the importance of planning and scheduling in advance, and use a number of tools, apps, and software to help them manage the workload. Instagram management is particularly time consuming as it has such a visual focus. Social media man...

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Social Publishing Tools for Inbound Marketing SOCIAL PUBLISHING TOOLS FOR INBOUND MARKETING

blog article

Apr 16, 2019

Social media has become a major player in inbound marketing and is one of the most popular forms of content sharing. Sharing great content on multiple platforms increases your visibility and drives visitors to your site; however, for businesses with many social platforms, keeping track of all your p...

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Instagram Influencer Marketing: 4 Best Practices to Keep Engagements Running Smoothly INSTAGRAM INFLUENCER MARKETING: 4 BEST PRACTICES TO KEEP ENGAGEMENTS RUNNING SMOOTHLY

blog article

Apr 16, 2019

Once again, festival season is upon us and, let’s face it, these days, festival season may as well be called influencer season. While Fyre Fest may have shaken our trust in influencer activations (though there were definitely some lessons to learn from the disaster), the fact is there is no se...

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5 Video Marketing Statistics You Can’t Ignore in 2019 5 VIDEO MARKETING STATISTICS YOU CAN’T IGNORE IN 2019

blog article

Apr 15, 2019

In a world of virtual assistants, smart TVs and drone delivery systems, it’s safe to say that we have short attention spans and limited time as consumers in 2019. As incessantly busy people, we like to consume information in the best way we know how visually. So, it’s no wonder that vide...

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How to Measure B2B Social Media Marketing Success HOW TO MEASURE B2B SOCIAL MEDIA MARKETING SUCCESS

blog article

Apr 15, 2019

B2B social media marketing has its challenges, and it can be difficult to know if your campaigns are succeeding. Follow these steps to keep on track. Measuring social media marketing ROI for B2B companies has never been easy. The struggle is in tracking ROI beyond the usual likes and followers. Thes...

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How to Develop a Social Media Strategy HOW TO DEVELOP A SOCIAL MEDIA STRATEGY

blog article

Apr 15, 2019

Social media has made a significant impact on how brands and customers interact with each other. Facebook, Twitter, Instagram, Youtube, and other social media platforms serve as a shared space for brands to showcase their uniqueness, and for customers to find what they’re looking for.

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4 Tips to Help You Outsource Social Media Management 4 TIPS TO HELP YOU OUTSOURCE SOCIAL MEDIA MANAGEMENT

blog article

Apr 12, 2019

Cross-promoting content without too much duplication, answering questions and responding to comments, talking to each audience in distinctive ways, creating and posting strategic imagery it’s a LOT to manage! Which is why many entrepreneurs choose to outsource social media management.  As...

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A GLIMPSE INTO MARTECH 2019 A GLIMPSE INTO MARTECH 2019

blog article

Apr 12, 2019

The oft-hailed MarTech conference where marketing, technology and management culminates into a global confluence of marketers and technologists, has just concluded.  This year, the globe-trotting marketing mavens graced San Jose Convention Centre from April 3-5 sharing their future-ready acumen...

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CHAMP- THE MODERN METHODOLOGY FOR SALES-READY LEADS CHAMP- THE MODERN METHODOLOGY FOR SALES-READY LEADS

blog article

Apr 12, 2019

Can you imagine the existence of a company without sales? A big ‘NO’ Like body needs oxygen to survive, the same way sales is considered as the air a company breathes. Sales is difficult. Building an ascendable sales model has become a typical challenge for growing businesses. Sales prof...

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YouTube Advertising in 2019 – How to Advertise on YouTube YOUTUBE ADVERTISING IN 2019 – HOW TO ADVERTISE ON YOUTUBE

blog article

Apr 12, 2019

If you’re looking to grow your brand in 2019 then YouTube advertising is a no-brainer. If you need a little convincing, consider this: YouTube is the second-highest ranking website in the world with 1.9 billion monthly active users. When users on YouTube watch an ad to completion, they are 23x...

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A Simple Tip for Linking on Instagram A SIMPLE TIP FOR LINKING ON INSTAGRAM

blog article

Apr 12, 2019

For businesses, Instagram is a fantastic social media platform that allows you to connect with your audience in a more fun and casual way. As a business, it’s important to share content that includes links back to your website, but linking your viewers to content outside of Instagram can be di...

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How Bad Was Google HOW BAD WAS GOOGLE'S DEINDEXING BUG?

blog article

Apr 11, 2019

Google's own tools can help us check whether a page is indexed, but doing this at scale is difficult, and once an event has passed, we no longer have good access to historical data. What if we could isolate a set of URLs, though, that we could reasonably expect to be stable over time? Could we u...

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Links as a Google Ranking Factor: A 2019 Study LINKS AS A GOOGLE RANKING FACTOR: A 2019 STUDY

blog article

Apr 10, 2019

For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much links matter as a ranking factor. We did that using Moz's Link Explorer and in this year's study, we looked at the largest data set yet 27,000 queries. Our study used quadratic mean cal...

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Google Ads: How Much Should You Spend? GOOGLE ADS: HOW MUCH SHOULD YOU SPEND?

blog article

Apr 10, 2019

Google Ads (formerly known as Google AdWords) is a powerful advertising tool for small businesses. We work with clients all the time that have had great success generating leads and seeing a great ROI by using Google Ads.

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How to Make a Social Media Checklist HOW TO MAKE A SOCIAL MEDIA CHECKLIST

blog article

Apr 10, 2019

Managing your brand’s social media is a lot more work than most people might think. A typical day can include creating content, answering comments, and staying up to date with the latest features all while managing everything else on your plate.

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How to Step Up Your Social Media Visual Content HOW TO STEP UP YOUR SOCIAL MEDIA VISUAL CONTENT

blog article

Apr 10, 2019

You hear a lot of how important visual content is, but what is it exactly? It’s basically anything that gives its message and information via pictures, videos and other illustrations. People have been using visuals as a way of communicating since the dawn of time. From cave paintings to today&...

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How to Find the Perfect Micro-Influencers for Your Business HOW TO FIND THE PERFECT MICRO-INFLUENCERS FOR YOUR BUSINESS

blog article

Apr 10, 2019

Social media marketing is one of the most effective ways to grow your business. Many businesses choose to use influencers on prominent social media channels such as Twitter, YouTube, and Instagram. In most cases, influencers have hundreds of thousands if not millions of followers. These influential ...

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7 Effective Social Media Marketing Strategy 2019 7 EFFECTIVE SOCIAL MEDIA MARKETING STRATEGY 2019

blog article

Apr 08, 2019

At present, Social Media became a potential channel for marketing your brand worldwide. Highly –focused, with overall reach, Social Media marketing is an essential but competitive place to drive execution. Everything you would plan and think to reach on social media can be achieved through soc...

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7 Tools for More Productive Digital Marketing Strategy 7 TOOLS FOR MORE PRODUCTIVE DIGITAL MARKETING STRATEGY

blog article

Apr 08, 2019

Have you ever struggled with getting organized? Have you ever tried organizing your digital marketing? If you have, you know how unbelievably hard it is. If you want to succeed in digital marketing (and who doesn’t?), you need to start organizing your routine. Digital marketing can be quite ov...

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5 Tips to Boost Your SEO with Amazing Video Marketing 5 TIPS TO BOOST YOUR SEO WITH AMAZING VIDEO MARKETING

blog article

Apr 08, 2019

There is no denying that video is a big deal in the modern online marketplace, as the digital audience is increasingly migrating from lengthy written content and consuming engaging visual content instead. So much so, in fact, that it’s estimated that some 80% of global Internet consumption wil...

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Influencer Marketing vs. Content Marketing: Which Is For You? INFLUENCER MARKETING VS. CONTENT MARKETING: WHICH IS FOR YOU?

blog article

Apr 06, 2019

This means time to implementea clear-cut marketing strategy that will help drive more conversions and build a bigger audience. Most marketers have trusted content marketing: a tried and tested strategy that has been around. But in the last few years, there’s a new player in town: influencer ma...

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How to Measure Social Media ROI? HOW TO MEASURE SOCIAL MEDIA ROI?

blog article

Apr 05, 2019

Measuring social media ROI is an indispensable part of your social media strategy. At the end of the day, you need to know whether your social media marketing activities deliver the outcomes you need to bring your social media presence to the next level.  Measuring your social media ROI is, how...

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The Cost of Hiring a Social Media Marketer THE COST OF HIRING A SOCIAL MEDIA MARKETER

blog article

Apr 05, 2019

A freelance social media marketer can help you gain additional online exposure when you kick-start a business, a brand-new product, or when you simply feel like you need a bit more visibility on the social networks. Before anything else, you should know that a social media campaign usually runs for ...

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Video SEO: The Ultimate Guide VIDEO SEO: THE ULTIMATE GUIDE

blog article

Apr 05, 2019

Around the world, video usage has soared over the past year. People watch an hour and a halfof video content every day on average, with about 15% of viewers watching more than three hours daily. If you’re a marketer, you and your team are likely thinking about how to use video to deliver ROI f...

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11 Reasons You Aren’t Getting Traffic from Google 11 REASONS YOU AREN’T GETTING TRAFFIC FROM GOOGLE

blog article

Apr 05, 2019

There are a number of different reasons why a website might not be getting a lot of traffic from Google and, if your website hasn’t been performing well, it can be difficult to know which reason that is. To help you out with that, here’s a list of the most commonplace reasons your websit...

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8 Content Distribution Ideas to Meet Your Brand’s Goals 8 CONTENT DISTRIBUTION IDEAS TO MEET YOUR BRAND’S GOALS

blog article

Apr 04, 2019

There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. Do you start a blog? Do you podcast? Should you focus on research studies or whitepapers? How ...

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DIGITAL MARKETING AND BRAND BUILDING DIGITAL MARKETING AND BRAND BUILDING

blog article

Apr 04, 2019

“Your brand is what other people say about you when you are not in the room,” Amazon founder Jeff Bezos has rightly said. In the fast-changing market dynamics, brands are what captures the attention and concern of most people. Branding is crucial for any company because it is the identit...

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Why Social Media is a Bet You Can’t Win and What You Can Do About It WHY SOCIAL MEDIA IS A BET YOU CAN’T WIN AND WHAT YOU CAN DO ABOUT IT

blog article

Apr 04, 2019

Today I wanna talk about why social media is a bet you can’t win and what you can do about it. A lot of people are betting their businesses on social media.  I was in a client meeting where they were asking, how do we increase more sales from Instagram? Well, you have to drive traffic to ...

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5 Reasons Not to Use Your Personal Social Media Accounts for Your Business 5 REASONS NOT TO USE YOUR PERSONAL SOCIAL MEDIA ACCOUNTS FOR YOUR BUSINESS

blog article

Apr 04, 2019

Social media marketing is good for business more than 40 percent of digital customers use social media to research products and brands. However, personal social media accounts are bad for business. Here are five important reasons to use a separate business profile, plus best practices on how to set ...

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How to Formulate a Content Marketing Strategy That Delivers Great Results HOW TO FORMULATE A CONTENT MARKETING STRATEGY THAT DELIVERS GREAT RESULTS

blog article

Apr 04, 2019

Content marketing is indeed a reliable, cost-effective, and successful tactic to grow your traffic and boost conversions. However, for your campaigns to be successful, you first need to formulate an effective content marketing strategy for your brand. Make sure that you have a solid marketing plan i...

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Is Machine Learning the Future of SEO? IS MACHINE LEARNING THE FUTURE OF SEO?

blog article

Apr 04, 2019

With the face of SEO constantly evolving, machine learning has become a huge concern for internet marketers. An exciting post on the Moz blog about machine learning persuaded me to dig deeper into it. Eric Enge very clearly explained how machine learning works and ways Google may be using it. Google...

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Instagram vs. YouTube: Which Platform is Best for Your Influencer Marketing Campaign? INSTAGRAM VS. YOUTUBE: WHICH PLATFORM IS BEST FOR YOUR INFLUENCER MARKETING CAMPAIGN?

blog article

Apr 04, 2019

Can you guess how much the influencer marketing industry on Instagram is worth today? More than $1 billion. With more than 800 million active monthly users, this shouldn’t come as a surprise. However, do you also know the number of YouTube viewers today? In 2017, the number crossed 1.47 billio...

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15 of the Major Benefits of SEO that Every Business Owner Needs to Know 15 OF THE MAJOR BENEFITS OF SEO THAT EVERY BUSINESS OWNER NEEDS TO KNOW

blog article

Apr 03, 2019

Everyone who’s familiar with online marketing knows that they should be using search engine optimization. You know that it’s important if your want their business to succeed in the digital space. But why is that? How exactly does SEO help your business? This post will help you understand...

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4 Types of Social Media Content That Provide the Most Value 4 TYPES OF SOCIAL MEDIA CONTENT THAT PROVIDE THE MOST VALUE

blog article

Apr 03, 2019

Silly question: what’s the point of posting social media content for your brand if there is no value in it? Creating content for social media can be pretty tricky. You have to know when and to whom to post, which social channel to use, and (most importantly), what content to post on social med...

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6-Steps Guide to Using Instagram Nametags for Better Visibility 6-STEPS GUIDE TO USING INSTAGRAM NAMETAGS FOR BETTER VISIBILITY

blog article

Apr 03, 2019

Social media in the likes of Facebook, Instagram, Twitter, and Pinterest has been a massive game changer for the e-commerce industry as it provides businesses with a platform to reach an unprecedented number of potential customers, and at the same time engage with their current audience. In numbers,...

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How to Build a Powerful Twitter Marketing Strategy: A Marketer HOW TO BUILD A POWERFUL TWITTER MARKETING STRATEGY: A MARKETER'S GUIDE

blog article

Apr 03, 2019

Twitter is one of the most formidable social media platforms. Yet, many marketers are struggling with building a powerful marketing strategy that would allow them to tap into the potential of this channel.  Are you one of them? Read on to find out how to build a powerful Twitter marketing strat...

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10 Best Social Media Marketing Tools for 2019 10 BEST SOCIAL MEDIA MARKETING TOOLS FOR 2019

blog article

Apr 03, 2019

Social media can have many benefits, for example, building brand awareness, selling your products, or providing excellent customer service. The challenge, when it comes to social media, is not to sink into the amount of content and data you either have to produce or analyse. The solution? Social med...

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Mapping Out Your Instagram and Facebook Ad Funnel MAPPING OUT YOUR INSTAGRAM AND FACEBOOK AD FUNNEL

blog article

Apr 03, 2019

If you’re not already running Facebook and/or Instagram ads for your business, there are probably six different people who have encouraged you to move some of your advertising dollars to paid social. But where should you start? And if you are advertising on Facebook and Instagram, are you foll...

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8 Ways Social Media can Build Excitement for Product Launches 8 WAYS SOCIAL MEDIA CAN BUILD EXCITEMENT FOR PRODUCT LAUNCHES

blog article

Apr 03, 2019

Press releases likely come to mind as a standard tool for announcing a new product or feature. These days, though, press releases lack the power they once had for launching new products. Companies, including startups, planning a product launch often underestimate the value of social media. By using ...

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Content Marketing vs Blogging: 3 Key Differences You Should Know CONTENT MARKETING VS BLOGGING: 3 KEY DIFFERENCES YOU SHOULD KNOW

blog article

Apr 02, 2019

Wondering what's the difference between blogging and content marketing? In this post, we'll explain 3 key differences between content marketing vs blogging. When it comes to digital marketing, there are a lot of buzzwords floating around, used by marketing professionals and business owners t...

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6 Content Marketing Tools To Take Your Game To The Next Level 6 CONTENT MARKETING TOOLS TO TAKE YOUR GAME TO THE NEXT LEVEL

blog article

Apr 02, 2019

Content marketing strategy can make or break you, but it’s often not enough. Whatever you may have planned, good luck putting it in action without the right software. Truth is a Content Marketer is sometimes as good as the tools they use.

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How to Deliver Personalized Content to Your Potential Customers HOW TO DELIVER PERSONALIZED CONTENT TO YOUR POTENTIAL CUSTOMERS

blog article

Apr 02, 2019

High-quality content impacts the decision-making process of your audience. No matter how good your product is, your target audience will make the purchase based on your online content. However, one size doesn’t fit all and the same content will not get the attention of your entire target audie...

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How Marketers Can Harness the Power of Facebook Events HOW MARKETERS CAN HARNESS THE POWER OF FACEBOOK EVENTS

blog article

Apr 02, 2019

Did you know that, worldwide, 700 million people use Facebook events each month to market their events? And that 35 million people view a public event on Facebook each day? Or that you can even sell tickets directly on your event post without the user even having to leave Facebook? Used during impor...

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Facebook Campaign Budget Optimization: What You Need to Know FACEBOOK CAMPAIGN BUDGET OPTIMIZATION: WHAT YOU NEED TO KNOW

blog article

Apr 02, 2019

The world’s powerhouse social network rolled out a variety of updates in 2018, including more interactive ad formats, limitations for advertisers using third-party data integrations (the sunsetting of Partner Categories) and additional changes to improve user experience and tighten up scrutini...

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How to Use Instagram for Social Media Marketing HOW TO USE INSTAGRAM FOR SOCIAL MEDIA MARKETING

blog article

Apr 02, 2019

With Instagram becoming an increasingly popular platform for businesses to promote, advertise and introduce their brand to new customers and target audiences, it is becoming increasingly more important that businesses learn to integrate it into their social media marketing approach; and for those wh...

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Topical SEO: 7 Concepts of Link Relevance & Google Rankings TOPICAL SEO: 7 CONCEPTS OF LINK RELEVANCE & GOOGLE RANKINGS

blog article

Apr 01, 2019

Most marketers understand that links to websites count as “votes” on the web. Google and other search engines use these votes to rank web pages in search results. The more votes a page accumulates, the better that page’s chances of ranking in search results. This is the popularity ...

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YouTube SEO: 13 Ways to Rank Higher in 2019 YOUTUBE SEO: 13 WAYS TO RANK HIGHER IN 2019

blog article

Apr 01, 2019

If gaining popularity on YouTube is a mystery to you, then you’re in the right place! When we look at the most-viewed channels and videos on YouTube, it can be easy to put their fortune down to the fact that the channel is already well-known and has lots of subscribers. But every single YouTub...

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Inside Facebook’s Campaign Budget Optimization INSIDE FACEBOOK’S CAMPAIGN BUDGET OPTIMIZATION

blog article

Apr 01, 2019

If you use Facebook for your digital marketing and advertising, you know that campaign budget optimization isn’t easy. Unless you’re a gigantic data firm with a treasure trove of information, it can be hard to tell how much money you should spend on advertising for any one particular aud...

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How to use Quora for marketing HOW TO USE QUORA FOR MARKETING

blog article

Apr 01, 2019

In 2019, Quora turned 10 years old. However, you might have missed that it can also be a powerful platform for reaching your brand’s audience. More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. If you’re lookin...

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How to Lower Your Facebook Ad Costs: 4 Tips HOW TO LOWER YOUR FACEBOOK AD COSTS: 4 TIPS

blog article

Apr 01, 2019

Worried you’re paying too much for Facebook ads? Wondering how to lower your Facebook advertising costs? In this article, you’ll discover four tips to help you spend less on Facebook ads. When you set up a Facebook campaign, you have two choices of how you’re charged: impressions o...

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A Comprehensive Guide to Social Media Analysis A COMPREHENSIVE GUIDE TO SOCIAL MEDIA ANALYSIS

blog article

Apr 01, 2019

Social media sites have been with us for more than two decades. The first social media channel was created in 1997 and was called Six Degrees. It allowed users to send messages and post bulletin board pieces. A lot has changed since then it’s hard to imagine everyday activities without Instagr...

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Visual Social Media Marketing: 11 Effective Tips for Marketers VISUAL SOCIAL MEDIA MARKETING: 11 EFFECTIVE TIPS FOR MARKETERS

blog article

Apr 01, 2019

Visual media marketing isn't only about the right imagery. Imagine the power of great copywriting and imagery combined. Two powerful concepts that support each other have the ability to be greater than the sum of their parts. Read on to learn more about how you can be the master of your marketin...

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13 Tips to Help You Create SEO Friendly Content 13 TIPS TO HELP YOU CREATE SEO FRIENDLY CONTENT

blog article

Apr 01, 2019

Optimizing for both search engines and users is one of the most important things you can do for your content. However, creating SEO friendly content often requires time and efforts. But in the end, you can expect them to pay off if you do it right. Many people think that SEO-optimized content can&rs...

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Top 5 Influencer Marketing Tools To Find Instagram Influencers TOP 5 INFLUENCER MARKETING TOOLS TO FIND INSTAGRAM INFLUENCERS

blog article

Mar 31, 2019

Hands up if you’ve ever seen a person on Instagram talking about a product or service. Then shortly after viewing their post you were compelled to take a look at the mentioned product. This type of person is known as an Influencer, a person who uses their influence to arouse people interest in...

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131 Remarkable Social Media Stats and Facts 131 REMARKABLE SOCIAL MEDIA STATS AND FACTS

blog article

Mar 31, 2019

Without too much exaggeration, social media platforms accompany half the planet to work every livelong day. Being one of the most powerful channels of communication ever and providing a myriad of entertainment opportunities, it remains the most credible and cheapest way to tap into people’s em...

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8 Must-Follow Content Marketing Strategies in 2019 8 MUST-FOLLOW CONTENT MARKETING STRATEGIES IN 2019

blog article

Mar 30, 2019

As we continue to be exposed to increasing amounts of promotions and advertisements, it’s up to marketers to break through the clutter. The best way to do this? Staying ahead of curve by adapting effective content marketing strategies. The 2018 Content Preferences Survey Report found that 71% ...

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7 social media trends to watch in 2019 7 SOCIAL MEDIA TRENDS TO WATCH IN 2019

blog article

Mar 30, 2019

Every year, we take a look at the past year and make informed predictions of the year to come. Based on 2018’s algorithm changes, privacy scandals and the US political climate’s build up, 2019 is poised for social media networks to regain the trust of their users. You’ll notice the...

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The Pros and Cons of Influencer Marketing Campaign THE PROS AND CONS OF INFLUENCER MARKETING CAMPAIGN

blog article

Mar 30, 2019

Many brands invest a lot of time and a vast amount of money into influencer marketing campaigns. The results show that influencer marketing is worth the effort. Most of the research proves that influencer marketing is one of the most sustainable methods to build brand awareness, increase conversions...

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The 4 Elements of a Strong Social Media Strategy THE 4 ELEMENTS OF A STRONG SOCIAL MEDIA STRATEGY

blog article

Mar 30, 2019

Social media marketing is by far one of the most effective campaigns any business can run these days. Even with the rising competition, as well as the rising cost of social media ads, its ROI is still higher than any other kind of digital marketing, as long as you have a good social media strategy.

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TIPS TO MAXIMIZE LEAD GENERATION FOR HEALTHCARE SERVICES TIPS TO MAXIMIZE LEAD GENERATION FOR HEALTHCARE SERVICES

blog article

Mar 29, 2019

It is reported that that US healthcare industry spent $2.84 billion on online advertising and is estimated to spend another $3.14 billion this year. Regardless of digital marketing and advertising’s continued success, healthcare sector somehow feels short of development. This happens because o...

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Is Facebook Organic Marketing Dead? IS FACEBOOK ORGANIC MARKETING DEAD?

blog article

Mar 29, 2019

Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing? To explore Facebook organic marketing, I interview Mari Smith. Mari is a consultant for Facebook and the leading expert on Facebook marketing. She&rsq...

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How to Sell Your Social Media Management Services HOW TO SELL YOUR SOCIAL MEDIA MANAGEMENT SERVICES

blog article

Mar 28, 2019

Social media channels give a great opportunity for small and big businesses to reach an expanding audience. Overall, 61% of organizations pointed out a positive impact on revenue growth as HubSpot research reported. Also, certain marketing professionals share that 76% of people use their Facebook fo...

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Social Media Mistakes That Can Break a Business SOCIAL MEDIA MISTAKES THAT CAN BREAK A BUSINESS

blog article

Mar 28, 2019

In business, you sometimes have to learn lessons the hard way: through experience. However, when you mess up big time, you probably won’t make the same mistake again. There is something to be said for seeing where others have failed and vowing to not repeat their mistakes, though. Given the wi...

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A Solid Content Strategy is The First Step to Building Website Authority A SOLID CONTENT STRATEGY IS THE FIRST STEP TO BUILDING WEBSITE AUTHORITY

blog article

Mar 28, 2019

A lot of SEO tools use the concept of Domain Authority (DA) as a way to predict how well your site will rank on popular search engines like Google and Bing. But since the release of Google’s Hummingbird update in 2013, when the search engine began taking the whole meaning of a search term into...

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5 Digital Marketing Solutions That Will Take Your Results to the Next Level 5 DIGITAL MARKETING SOLUTIONS THAT WILL TAKE YOUR RESULTS TO THE NEXT LEVEL

blog article

Mar 28, 2019

No matter what industry you’re in, we all live in a more and more competitive world, and it’s getting harder and harder to stand out from the competition. We decided to create a list of digital marketing solutions we believe every business should implement as soon as possible unless they...

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Top Facebook Updates That You Can’t Afford to Miss – March 2019 Edition TOP FACEBOOK UPDATES THAT YOU CAN’T AFFORD TO MISS – MARCH 2019 EDITION

blog article

Mar 28, 2019

Happy March, everyone! Spring is here, the days are getting longer and the flowers are blooming, and I hope it’s given you all plenty of renewed energy to tackle your Facebook marketing and advertising campaigns. Facebook seems to have plenty of renewed energy, at least, and this month they ro...

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Understanding the Difference Between Search and Display Ads UNDERSTANDING THE DIFFERENCE BETWEEN SEARCH AND DISPLAY ADS

blog article

Mar 28, 2019

Paid Media can be a super powerful tool to accelerate the performance of your marketing initiatives. If that’s something you are unaware of, check out this how-to guide. But simply understanding this fact often isn’t enough. That’s because actually setting up an account on Google A...

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21 YouTube Video Ideas for Businesses 21 YOUTUBE VIDEO IDEAS FOR BUSINESSES

blog article

Mar 28, 2019

An estimated 300 hours of video are uploaded to YouTube every minute. Getting noticed amongst all that footage is tricky. Which is why you’ll need to be highly creative to make your business stand out. Help is at hand, however, with our list of 21 YouTube video ideas for businesses that want t...

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SEO & Local Citations: How Google My Business Helps You Get Found SEO & LOCAL CITATIONS: HOW GOOGLE MY BUSINESS HELPS YOU GET FOUND

blog article

Mar 27, 2019

Did you know consistent and accurate local listings is one the factors Google considers when determining what sites to show in search results? Because Google wants to provide searchers with the best and most accurate information, it looks for businesses that present a consistent presence across the ...

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75 Calls to Actions to Use in Your Email Marketing Campaigns 75 CALLS TO ACTIONS TO USE IN YOUR EMAIL MARKETING CAMPAIGNS

blog article

Mar 27, 2019

When you create an email marketing campaign, one of the most important components is the call to action or CTA. A call-to-action email button grabs a subscriber’s attention and encourages him or her to act.These simple buttons have a way of radically transforming an email marketing campaign. T...

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Top Instagram Updates You Need to Know in 2019 – March Edition TOP INSTAGRAM UPDATES YOU NEED TO KNOW IN 2019 – MARCH EDITION

blog article

Mar 27, 2019

Another month of Instagram updates. Are you excited to see what’s new and which features are headed our way? Is the anticipation killing you? The anticipation is killing me, because this month we’ve primarily gotten news of big upcoming features instead of being able to get our hands on ...

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How AI Makes Influencer Marketing More Powerful HOW AI MAKES INFLUENCER MARKETING MORE POWERFUL

blog article

Mar 27, 2019

Influencer marketing is not a novelty for brands anymore. According to research, the influencer marketing industry global ad spend will rise to $5 to $10 billion by 2020. Marketers are no longer toying with the “what” and “why” of influencer marketing. Instead, they are inves...

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Peak Instagram Posting Times You Need to Remember PEAK INSTAGRAM POSTING TIMES YOU NEED TO REMEMBER

blog article

Mar 27, 2019

As of March 2019, the number of active Instagram users per month have grown by 25% over the past year, now racking up nearly 1 billion people. According to Omnicore, the total number of active Instagram users amounts to 500 million daily. Statistics don’t lie, we have a wealth of business oppo...

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How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced HOW TO USE GOOGLE ANALYTICS ECOMMERCE REPORTS: STANDARD VS. ENHANCED

blog article

Mar 27, 2019

Do you sell products or services online? Wondering how Google Analytics can reveal useful details that impact your revenue? In this article, you’ll discover how to use Standard and Enhanced Ecommerce reports in Google Analytics. In Google Analytics, Ecommerce reports help you learn more about ...

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10 Metrics to Track When Analyzing Your Social Media Marketing 10 METRICS TO TRACK WHEN ANALYZING YOUR SOCIAL MEDIA MARKETING

blog article

Mar 26, 2019

Do you know if your social media marketing is working? Wondering how best to report on your efforts? In this article, you’ll discover 10 metrics worth tracking for your next marketing report. Before diving into the individual metrics to include in your social media marketing report, first crea...

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The ultimate social media listening guide for marketers THE ULTIMATE SOCIAL MEDIA LISTENING GUIDE FOR MARKETERS

blog article

Mar 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. Listening isn’t a fad and it’s not going away as long as there are online discussions to monitor. These conversations are a significant source of intelligence for your marketing effort...

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How to Improve Your Bank’s Local Google Ranking HOW TO IMPROVE YOUR BANK’S LOCAL GOOGLE RANKING

blog article

Mar 26, 2019

Banks and credit unions alike need to implement digital strategies that will help them succeed in an increasingly competitive marketplace. Local SEO is one of the most important components of such a strategy. Why? Because approximately one-third of all mobile searches concern location. Furthermore, ...

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How to Design the Perfect Influencer Engagement Strategy HOW TO DESIGN THE PERFECT INFLUENCER ENGAGEMENT STRATEGY

blog article

Mar 26, 2019

As the preferences and habits of people continue to change over time, your business strategy needs to adapt as well. This will help you stay on top of your game. Influencer marketing is one form of marketing that’s become immensely popular over the last few years. While collaborating with infl...

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Instagram Advertising Cost: 3 Ways To Lower Ad Spend and Boost ROI INSTAGRAM ADVERTISING COST: 3 WAYS TO LOWER AD SPEND AND BOOST ROI

blog article

Mar 26, 2019

Reaching Instagram’s super-engaged 1 billion active users can pay dividends for many advertisers, but it can also cost a bundle, so finding ways to lower your Instagram advertising cost is vital. AdEspresso research shows that Instagram ads cost can vary greatly depending on a number of factor...

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4 Simple Email Tricks for Conversion Rate Optimization 4 SIMPLE EMAIL TRICKS FOR CONVERSION RATE OPTIMIZATION

blog article

Mar 26, 2019

When timelines get short or budgets are tight, the process of testing email campaigns is often the first thing that is set aside. This isn’t in reference to the repetitive testing that goes into making a design look consistent across Outlook and Gmail, but in optimizing the results from your s...

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17 Email Marketing Metrics Every Marketer Needs to Know 17 EMAIL MARKETING METRICS EVERY MARKETER NEEDS TO KNOW

blog article

Mar 26, 2019

Email marketing can take time to master. It involves keeping best practices in mind for every campaign you create, overcoming common rookie mistakes, and optimizing emails for increased engagement. However, these practices alone do not ensure success. You must also understand how to measure the resu...

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Evolution of the Digital Marketing Funnel: Past and Present EVOLUTION OF THE DIGITAL MARKETING FUNNEL: PAST AND PRESENT

blog article

Mar 26, 2019

Marketing funnels used to be pretty cookie cutter: First, you’d create awareness, then have consumers consider a purchase, and finally they’d convert. But thanks to the technological age we live in, the traditional marketing funnel has evolved. We live in the digital age, meaning traditi...

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6 Predictions on How the Apple Watch Will Impact Email Marketers What We Got Right 6 PREDICTIONS ON HOW THE APPLE WATCH WILL IMPACT EMAIL MARKETERS WHAT WE GOT RIGHT

blog article

Mar 26, 2019

A few years back, right before the Apple Watch was set to be released, we sat down and put together a list of predictions we thought this emergence of wearable technology would have on the world of email marketing. We had a lot of ideas about how reading email on Apple Watches would affect the digit...

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3 New Email Marketing Tools to Make Your Campaigns More Engaging 3 NEW EMAIL MARKETING TOOLS TO MAKE YOUR CAMPAIGNS MORE ENGAGING

blog article

Mar 26, 2019

It can be easy to forget how important each of the different pieces of your marketing structure is. Our three newest integrations can help to reinvigorate your efforts and engage your customers in different ways. Changing it up every once in a while can give your customers a renewed sense of interes...

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The 5 SEO Recommendations That Matter in the End THE 5 SEO RECOMMENDATIONS THAT MATTER IN THE END

blog article

Mar 26, 2019

One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again. I decided to put together a list of what I consider to be steadfast SEO rec...

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How to Set and Reach Social Media Goals (+ 10 Types of Goals to Track) HOW TO SET AND REACH SOCIAL MEDIA GOALS (+ 10 TYPES OF GOALS TO TRACK)

blog article

Mar 26, 2019

Setting social media goals is a key step toward proving (and improving) the value of your social media work. Writing your goals down and regularly reporting on your progress also significantly increases the likelihood that you will achieve what you set out to do.Goals help you chart a course for imp...

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10 Things Meme Accounts Get Right About Instagram Marketing 10 THINGS MEME ACCOUNTS GET RIGHT ABOUT INSTAGRAM MARKETING

blog article

Mar 26, 2019

Does it feel like meme accounts are taking over your social media feeds? The format is everywhere these days, including Instagram, where accounts like Kale Salad and Daquan have amassed millions of followers and become brand names.While these accounts seem silly and aimless, like that goofy stoner f...

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Using empathy to increase sales motivation USING EMPATHY TO INCREASE SALES MOTIVATION

blog article

Mar 26, 2019

Sales is not an easy job, let’s face it. Some people take to it like a fish out of water, while others avoid it like the plague. It takes a certain type of personality to excel at sales. Salespeople must be confident, motivated and extroverted. They can’t have a fear of rejection because...

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Measure The Offline Impact Of Online Tactics MEASURE THE OFFLINE IMPACT OF ONLINE TACTICS

blog article

Mar 25, 2019

Quantifying the offline impact of online marketing, and in turn, your website, is one of the important analytical challenges multi-channel businesses face. This blog post focuses on the multi-channel retail use case.People shop across channels, but online businesses do not commonly measure marketing...

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How and Why to Re-Engage an Old Email List (Examples Included!) HOW AND WHY TO RE-ENGAGE AN OLD EMAIL LIST (EXAMPLES INCLUDED!)

blog article

Mar 25, 2019

One of the biggest myths in email marketing is that having a massive email list will net you great results. Sure, that can be true, if you have a list of active subscribers. However, what about those subscribers who are no longer engaging with your content? Do re-engagement emails honestly work?Let&...

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3 New Features to Help You Achieve Online Sales on Pinterest 3 NEW FEATURES TO HELP YOU ACHIEVE ONLINE SALES ON PINTEREST

blog article

Mar 25, 2019

Pinterest has stepped up their online sales game with the introduction of three new offerings that work together: catalogs, shopping objective, and shopping ads. Now that it’s easier for users to shop from Pinterest, businesses have the tools to complete the purchase funnel and efficiently dri...

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Google Dynamic Search Ads: DOs, DON’Ts, and Other Secrets GOOGLE DYNAMIC SEARCH ADS: DOS, DON’TS, AND OTHER SECRETS

blog article

Mar 25, 2019

If you stop to think about it, how often are people searching for the exact thing you target in your Google PPC campaign? And what happens to the plethora of unique searches that cross the eyes of the Google gods on a daily basis? Google has an answer to that: Dynamic Search Ads.

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6-Steps Guide to Writing Engaging Hashtags on Social Media 6-STEPS GUIDE TO WRITING ENGAGING HASHTAGS ON SOCIAL MEDIA

blog article

Mar 25, 2019

The world of social media is a never-ending carnival of specters and sounds, which consumes the attention of today’s generation. Almost 2.77 billion social network users exist in the world at present, according to Statista, and most of them fall in the uber-distracted teenage demographic. This...

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OMNI-CHANNEL MARKETING — AN OVERVIEW OMNI-CHANNEL MARKETING — AN OVERVIEW

blog article

Mar 25, 2019

Let’s talk about customer experience (CX), shall we? It’s what defines your company’s success and sets you apart from the rest. It also happens to be an integral part of Omni-channel marketing.  As opposed to multichannel marketing, Omni-channel marketing is best described as ...

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Should SEOs Be Disavowing Links? Our Earned Media Team Weighs In SHOULD SEOS BE DISAVOWING LINKS? OUR EARNED MEDIA TEAM WEIGHS IN

blog article

Mar 25, 2019

Google’s Webmaster Trends guru Gary Illyes recently reiterated his stance that it’s not necessary to disavow links from suspicious or low-quality sites unless you’ve been hit with a manual penalty. Essentially, Google is smart enough to ignore “bad” links and keep them ...

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11 Pro Email Marketing Tips 11 PRO EMAIL MARKETING TIPS

blog article

Mar 25, 2019

If you’re just starting out with your email marketing campaign, it can be helpful to have some tips from the pros that have been in the business awhile and really know what works. Campaign Monitor recently shared tips provided by professionals to get you started on a truly effective email mark...

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Why Local SEO Matters in Digital Advertising WHY LOCAL SEO MATTERS IN DIGITAL ADVERTISING

blog article

Mar 22, 2019

Search engine optimization (SEO) is important for your business to be seen when people search for topics related to your business or products. Local SEO is the next level that you should consider because it helps drive awareness to your physical location. To level up one more time, optimizing your d...

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5 Customer Retention Emails Every Business Should Send 5 CUSTOMER RETENTION EMAILS EVERY BUSINESS SHOULD SEND

blog article

Mar 22, 2019

Most business owners know that keeping an existing customer is far more cost-effective than trying to rope in a new one. Existing customers are the lifeblood of every business. So much so, that businesses go out of their way to keep them coming back, and for good reason. Existing customers are 50% m...

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Everything you should know about Remarketing to make more Sales EVERYTHING YOU SHOULD KNOW ABOUT REMARKETING TO MAKE MORE SALES

blog article

Mar 22, 2019

Remarketing can be an excellent way to boost your lead generation efforts and get more conversions. Knowing what is remarketing and how it can help your business is important. The thing is, it is not everyone that comes into contact with your business that will buy from you. A study revealed that on...

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Marketing Mistakes: Putting Your Goals First MARKETING MISTAKES: PUTTING YOUR GOALS FIRST

blog article

Mar 22, 2019

Marketing Mistakes is a recurring series from Campaign Monitor about the biggest email or digital marketing goofs made by various thought leaders across the industry.As these leaders share some hard-won wisdom from early in their careers, the rest of us have the opportunity to learn from their mista...

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Five influencer marketing lessons from the Olivia Jade scandal FIVE INFLUENCER MARKETING LESSONS FROM THE OLIVIA JADE SCANDAL

blog article

Mar 22, 2019

In a criminal complaint that resulted from an investigation conducted by the Federal Bureau of Investigations (FBI), Jade’s parents, Mossimo Giannulli, founder of the multi-billion dollar fashion brand Mossimo, and Lori Laughlin, a popular actress, are alleged to have paid $500,000 to ensure t...

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What makes a challenger brand? (Four key characteristics) WHAT MAKES A CHALLENGER BRAND? (FOUR KEY CHARACTERISTICS)

blog article

Mar 21, 2019

A challenger brand is typically defined as a company that’s neither the market leader or a particularly niche brand, but one that sets itself apart with a driven mindset.According to The Challenger Project, these brands are “less about business enmity, and more about an often mission-dri...

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Instagram Checkout – will higher conversions come at a cost? INSTAGRAM CHECKOUT – WILL HIGHER CONVERSIONS COME AT A COST?

blog article

Mar 21, 2019

Companies are pouring billions of dollars a year into social media and influencer marketing campaigns, many of which target consumers on Facebook-owned Instagram, in an effort to parlay social engagement into sales.Now, as part of its effort to grow Instagram’s revenue as its core News Feed ad...

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Email Marketing versus Email Automation: The Difference Between the Two and How Marketers can Leverage it EMAIL MARKETING VERSUS EMAIL AUTOMATION: THE DIFFERENCE BETWEEN THE TWO AND HOW MARKETERS CAN LEVERAGE IT

blog article

Mar 21, 2019

The number of email users globally has reached a count of 3.8 billion. In fact, by the year 2023, it will reach a whopping 4.4 billion users. These figures are enough to show how email as a marketing channel can work wonders for you as a marketer if you leverage it well. However, what can add up to ...

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Customer Journey Optimization: 4 Ways to Fix Your Landing Page Bounce Rate CUSTOMER JOURNEY OPTIMIZATION: 4 WAYS TO FIX YOUR LANDING PAGE BOUNCE RATE

blog article

Mar 21, 2019

Email is only one part of your digital marketing campaign. Sure, email marketing has the best ROI of all digital marketing initiatives, but your emails will only be successful for your brand if you’re constantly looking one step ahead. When your contacts open your message and click the CTA, yo...

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Twitter Ads: What Changes in 2019 – The Complete Guide For Advertisers TWITTER ADS: WHAT CHANGES IN 2019 – THE COMPLETE GUIDE FOR ADVERTISERS

blog article

Mar 21, 2019

Twitter is making some big changes which could potentially increase activity and change what brands can post and when. Are you getting ready for the new Twitter Ads era? And we’re not just talking cool new features being updated or added on; we’re talking about major changes that drastic...

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6 Twitter analytics tools to amplify your Twitter strategy 6 TWITTER ANALYTICS TOOLS TO AMPLIFY YOUR TWITTER STRATEGY

blog article

Mar 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. But if you want to use it to promote your business or your personal brand, you have to do more than just broadcast tweets every once in a while. It’s not enough to blindly share your new blog pos...

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SEO Is a Means to an End: How Do You Prove Your Value to Clients? SEO IS A MEANS TO AN END: HOW DO YOU PROVE YOUR VALUE TO CLIENTS?

blog article

Mar 21, 2019

As SEOs, we invest so much effort into finding opportunities for our clients, executing strategies, and on the best days, getting the results we set out to achieve. That’s why it feels so deflating (not to mention mind-boggling) when, after all those increases in rankings, traffic, and convers...

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Instagram vs Facebook: Which is Better for Video Marketing? INSTAGRAM VS FACEBOOK: WHICH IS BETTER FOR VIDEO MARKETING?

blog article

Mar 20, 2019

Video marketing is on the rise across all forms of digital media, but that’s especially true of social, specifically when it comes to Facebook and Instagram. 68% of marketers have published a video on Facebook, while 41% of marketers have used Instagram video, and we expect those numbers to ri...

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How to Add Alt Text to Instagram Posts HOW TO ADD ALT TEXT TO INSTAGRAM POSTS

blog article

Mar 20, 2019

Want to make your Instagram posts accessible to a wider audience? Did you know you can add extra text to your Instagram posts that help the visually impaired consume your content? In this article, you’ll discover how to write and add alt text to your Instagram posts. Alt text is a short phrase...

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Master the Google Display Network & Expand the Reach of Your Brand MASTER THE GOOGLE DISPLAY NETWORK & EXPAND THE REACH OF YOUR BRAND

blog article

Mar 20, 2019

There are more than 2 million websites on the Google Display Network. According to Google, that reaches more than 90% of the entire internet population. But one of the best aspects of the Google Display Network is that it lets you specifically target your audience based on a whole mess of different ...

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Top Benefits Of Having Digital Marketing TOP BENEFITS OF HAVING DIGITAL MARKETING

blog article

Mar 20, 2019

Currently, there is online marketing that has invaded that is marking in all corners of every business. Besides, the benefits of digital marketing are also evolving regarding the ways some of the small businesses are marketing their product and services. However, digital marketing is opening new are...

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4 Tips for Creating a Digital Product That Can Make You a Tidy Profit 4 TIPS FOR CREATING A DIGITAL PRODUCT THAT CAN MAKE YOU A TIDY PROFIT

blog article

Mar 20, 2019

In the past, creating your very own product may have seemed like a pipedream. There was so much work involved in building a product, not to mention the fortune often required just to get a product to market. But not anymore. Now, anyone can create a digital product and make money online. One of the ...

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App Development Business: The Journey From Good To Great APP DEVELOPMENT BUSINESS: THE JOURNEY FROM GOOD TO GREAT

blog article

Mar 20, 2019

what next? Where is your business heading? Is it stuck in the same place or experienced growth? This thought will take you back in the memory, you will remember the inception time of your business and compare it with the current position. The strength of your staff would have increased, the profit w...

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Insta-Game Changer INSTA-GAME CHANGER

blog article

Mar 19, 2019

Today Instagram announced the long awaited confirmation of the beta rollout of Checkout on Instagram. There’s been rumbling in the industry for months about Instagram’s desire to push in-app ecommerce sales and it’s finally becoming a reality.  A select list of top brand partn...

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The Power of the Hashtag THE POWER OF THE HASHTAG

blog article

Mar 19, 2019

Hastags are now a normal part of social media activity but you may be wondering how you can leverage them for business.  When used strategically, hashtags hold an amazing power to reach large audiences and there's little doubt they can serve as effective tools for marketers when properly im...

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Ways to Make Your Blogs Optimized for Lead Generation WAYS TO MAKE YOUR BLOGS OPTIMIZED FOR LEAD GENERATION

blog article

Mar 19, 2019

It is widely recognized that content marketing and SEO share a close relationship. It is the prime reason why most businesses these days are devoting more attention to their blogs. Many experts stress that strategically generated content can improve the lead generation potential of your blog. To mak...

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How to Use Facebook Lead Ads to Grow Your Business HOW TO USE FACEBOOK LEAD ADS TO GROW YOUR BUSINESS

blog article

Mar 19, 2019

Facebook lead ads can accomplish a variety of marketing objectives, but they’re best at helping with one of marketing’s golden rules: Know thy audience.Many marketers think they know their audience, but often confuse customer data with customer analytics. In a mostly online ecosystem, it...

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Making the Most out of Your Instagram Stories MAKING THE MOST OUT OF YOUR INSTAGRAM STORIES

blog article

Mar 19, 2019

Stories have become a major part of Instagram, receiving millions of views daily. If your brand is active on the platform it’s important to take advantage of this space, since it presents a huge opportunity to be discovered by audiences both new and old. With so many eyeballs on this content, ...

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How Your Current Traffic Impacts Your SEO HOW YOUR CURRENT TRAFFIC IMPACTS YOUR SEO

blog article

Mar 19, 2019

Can’t find your website in search results? You’re not alone. Millions of sites struggle to carve out space for themselves on search engines. If current traffic is low, you might be wondering if that’s hurting your chances at moving up the ranks.Although the total amount of traffic ...

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How to Promote Your Live Event on Facebook HOW TO PROMOTE YOUR LIVE EVENT ON FACEBOOK

blog article

Mar 19, 2019

Are you planning a live event? Wondering how to use Facebook marketing to reach and stay in touch with attendees? In this article, you’ll discover how to promote your live event or conference on Facebook before, during, and after the show. Facebook allows you to upload your own branded frame f...

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6 Persuasion Marketing Tricks to Boost Your Online Conversions 6 PERSUASION MARKETING TRICKS TO BOOST YOUR ONLINE CONVERSIONS

blog article

Mar 19, 2019

Looking to increase conversions on your website? Persuasion is a powerful tool that every digital marketer needs in their arsenal. In this post, we’ll share 6 persuasion marketing tricks to boost your conversions. How do people decide to do anything online? How do you prime the pump so that so...

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5 Google Business Profile Tweaks To Improve Foot Traffic 5 GOOGLE BUSINESS PROFILE TWEAKS TO IMPROVE FOOT TRAFFIC

blog article

Mar 19, 2019

Your agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible? Today, I’m sharing five GBP tweaks worthy of implementation t...

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What to Look for in a Digital Marketing Agency WHAT TO LOOK FOR IN A DIGITAL MARKETING AGENCY

blog article

Mar 19, 2019

Finding a list of available agencies through an online search is not difficult, but it can be hard to judge which agency is right for you. Whether you are considering working with an agency for the first time or are looking for a new agency for better results, there are several things you should be ...

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Differences & Benefits of the Different Video Hosting Options Out There DIFFERENCES & BENEFITS OF THE DIFFERENT VIDEO HOSTING OPTIONS OUT THERE

blog article

Mar 18, 2019

Video! It’s everywhere and rapidly growing as one-third of all time online is spent watching video, and it is predicted that 80 percent of all internet traffic will come from video in 2019. In fact, if you aren’t executing a video marketing strategy by now, you’ve fallen behind. Th...

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20 Social Media Analytics Tools That Will Uncover Hidden Insights 20 SOCIAL MEDIA ANALYTICS TOOLS THAT WILL UNCOVER HIDDEN INSIGHTS

blog article

Mar 18, 2019

There’s an old saying “Who owns the information, owns the world.” Indeed, it is difficult to overestimate the role of monitoring and analytics in social media. These are important stages for successful business development and effective promotion on the web. We have collected 20 so...

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6 Examples of Marketing Automation workflow for E-commerce with MailChimp 6 EXAMPLES OF MARKETING AUTOMATION WORKFLOW FOR E-COMMERCE WITH MAILCHIMP

blog article

Mar 18, 2019

Email marketing is one of the best marketing strategies to acquire leads and turn them into paying customers. It will amaze you to know that the return on investment for email marketing averages at 3,800%, or an average of $38 return for every dollar invested. This is why 59% of B2B professionals sa...

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The Top 7 Unsubscribe Best Practices for Email Marketers THE TOP 7 UNSUBSCRIBE BEST PRACTICES FOR EMAIL MARKETERS

blog article

Mar 18, 2019

We’ve all gone through some sort of breakup. Whether it’s a romantic relationship or a job, it’s not always easy to say goodbye. But what if you’re trying to dump a company that won’t leave you alone? Have you ever tried to cancel cable or get your number off a solicito...

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A 4-Step Guide To Tracking Social Media In Google Analytics A 4-STEP GUIDE TO TRACKING SOCIAL MEDIA IN GOOGLE ANALYTICS

blog article

Mar 18, 2019

Google Analytics is one of the best ways to learn about your website visitors.And when you couple data from your website with social media, you’ll be able to create a traffic-driving machine to your online assets.This isn’t an exaggeration. With Google Analytics, you can learn exactly th...

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What’s going on at Facebook, and will it affect advertisers? WHAT’S GOING ON AT FACEBOOK, AND WILL IT AFFECT ADVERTISERS?

blog article

Mar 18, 2019

For years, Facebook has been impervious to incidents that seem to threaten its multi-billion dollar advertising business. Even the effects of the Cambridge Analytica scandal have, at least to date, been far less noticeable than many industry observers predicted.Yes, Facebook is the subject of a cons...

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Learn to Drive More Traffic and Sales With This $29 Social Media Bootcamp LEARN TO DRIVE MORE TRAFFIC AND SALES WITH THIS $29 SOCIAL MEDIA BOOTCAMP

blog article

Mar 17, 2019

If you’re looking to land a job in social media, the Social Media Marketing In 2019 Master Class Bundle is your ticket. This bundle features 10 courses, 338 lessons and 30 hours of instruction. With lifetime access, you can take your time going through the classes + review them whenever you&rs...

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Tips for Creating Great Social Content TIPS FOR CREATING GREAT SOCIAL CONTENT

blog article

Mar 15, 2019

Each social media channel has a different audience and a different expectation for what is posted or shared. Not every business will have a following on every platform, but there is a platform for every business. Find what other brands your target audiences are following and what channels they are u...

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5 Signs You Need a System to Track Your Marketing ROI 5 SIGNS YOU NEED A SYSTEM TO TRACK YOUR MARKETING ROI

blog article

Mar 15, 2019

When it comes to marketing your business, it can be easy to get caught up in staying up with what’s new, managing vendors, and allocating your budget – so much so that you may overlook a key part of your marketing: determining your return on investment. Or, maybe you’re so overwhel...

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The One-Hour Guide to SEO, Part 1: SEO Strategy - Whiteboard Friday THE ONE-HOUR GUIDE TO SEO, PART 1: SEO STRATEGY - WHITEBOARD FRIDAY

blog article

Mar 15, 2019

Can you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals!.With this edition of Whiteboard Friday, we're kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effect...

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Does Organic Content Still Work on Social Media? DOES ORGANIC CONTENT STILL WORK ON SOCIAL MEDIA?

blog article

Mar 15, 2019

Every year we hear that organic content has stopped bringing the results marketers need. Brazilian star marketer, Luiz Henrique Ferreira speaks about the continued importance of organic content in tandem with a robust paid content strategy, personalized interactions and publishing best practices. It...

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How to Build a Successful Pinterest Marketing Strategy: A Marketer HOW TO BUILD A SUCCESSFUL PINTEREST MARKETING STRATEGY: A MARKETER'S GUIDE

blog article

Mar 14, 2019

Pinterest marketing is different from other platforms. To be successful on Pinterest, it is important to know what distinguishes it from other social media channels. For a start, Pinterest is not a social network. It’s a visual search engine, designed for discovery. People are not there to con...

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Log File Analysis For SEO LOG FILE ANALYSIS FOR SEO

blog article

Mar 14, 2019

Log file analysis is a lost art. But it can save your SEO butt. This post is half-story, half-tutorial about how web server log files helped solve a problem, how we analyzed them, and what we found. Read on, and you’ll learn to use grep plus Screaming Frog to saw through logs and do some serio...

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The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, & Pinterest THE BEST TIME TO POST ON INSTAGRAM, FACEBOOK, TWITTER, LINKEDIN, & PINTEREST

blog article

Mar 14, 2019

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others.So, what are the best hours to post on each social media channel?Unfortunately...

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How to Set & Achieve Marketing Objectives in 2019 HOW TO SET & ACHIEVE MARKETING OBJECTIVES IN 2019

blog article

Mar 14, 2019

In the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. But on the other hand, it can also incentivize your team to prioritize your company’s ...

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Digital Marketing Math: All the Formulas You Need to Know on One DIGITAL MARKETING MATH: ALL THE FORMULAS YOU NEED TO KNOW ON ONE

blog article

Mar 14, 2019

Digital marketing math can help you improve your email marketing campaigns and online marketing initiatives. By getting a good handle on your analytics and email metrics, you can improve your digital marketing campaigns using real data instead of guesswork. Basics of digital marketing math Even with...

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Best Practices for Adding Medium to Your Blog Strategy BEST PRACTICES FOR ADDING MEDIUM TO YOUR BLOG STRATEGY

blog article

Mar 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. On top of posting regularly and promoting content on social, there are other strategies to increase your content’s discoverability, including posting on Medium, a publishing plat...

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6 Original Lead Nurturing Examples to Boost your Facebook Campaign 6 ORIGINAL LEAD NURTURING EXAMPLES TO BOOST YOUR FACEBOOK CAMPAIGN

blog article

Mar 13, 2019

A solid lead nurturing strategy is a must for a business that wants to increase its customer base and sales. The truth is 79% of marketing leads never convert into salesbecause of a lack of a successful lead nurturing strategy. This is especially necessary if your leads are from Facebook lead ads be...

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How to Create a Social Media Marketing Strategy in 8 Easy Steps HOW TO CREATE A SOCIAL MEDIA MARKETING STRATEGY IN 8 EASY STEPS

blog article

Mar 13, 2019

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose.The more specific your strategy is, the mo...

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2 Questions to Find Your Best Sources of Website Traffic 2 QUESTIONS TO FIND YOUR BEST SOURCES OF WEBSITE TRAFFIC

blog article

Mar 13, 2019

With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website.  There’s SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, email marketing.My point is, there’s a lot to evaluate and determine what’s best for your...

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4 Facebook Ad Techniques That Deliver Results 4 FACEBOOK AD TECHNIQUES THAT DELIVER RESULTS

blog article

Mar 13, 2019

Want to improve your Facebook advertising results? Looking for successful examples you can model? In this article, you’ll discover four ways to generate clicks, leads, and conversions using Facebook ads. People who aren’t familiar with your brand are unlikely to convert on your core offe...

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Your Guide to Social Media Competitive Analysis YOUR GUIDE TO SOCIAL MEDIA COMPETITIVE ANALYSIS

blog article

Mar 13, 2019

No matter what kind of business you have, you will be facing competition. These might be older, more established companies with loyal clientele and a legion of fans on social media, or they might be new competition coming out of the woodwork trying to destabilize your place in the market .Getting th...

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How to Boost Performance By Connecting Video & Search Campaigns HOW TO BOOST PERFORMANCE BY CONNECTING VIDEO & SEARCH CAMPAIGNS

blog article

Mar 13, 2019

We have already detailed digital video’s impact on search advertising when running simultaneously, but Netsertive wanted to take things a step further and measure the impact of actually connecting the campaigns together. Retargeting (aka remarketing) allows advertisers to target users that hav...

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5 Reasons Legacy Brands Struggle With SEO 5 REASONS LEGACY BRANDS STRUGGLE WITH SEO

blog article

Mar 13, 2019

Given the increasing importance of brand in SEO, it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Yet, in my time at Distilled, I've seen just that: numerous name-brand sites in various states of stagnation and even more frustrated SEO managers a...

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How Google Dishes Out Content by Search Intent HOW GOOGLE DISHES OUT CONTENT BY SEARCH INTENT

blog article

Mar 12, 2019

In the STAT whitepaper, Using search intent to connect with consumers, we looked at how SERP features change with a searcher’s intent — informational, commercial, transactional, or local. It was so chock-full of research that it sparked oodles of other content inspiration — from th...

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Eight Ways to Optimize Your Email Marketing Automation EIGHT WAYS TO OPTIMIZE YOUR EMAIL MARKETING AUTOMATION

blog article

Mar 12, 2019

Automation isn’t all about gleaming robots on factory floors. You’ll have heard about some of the stunning email automation solutions out there right now – there’s some amazing stuff on offer. If you haven’t already, it’s well worth automating at least part of you...

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10 Compelling Above the Fold Content Examples to Inspire Your Own 10 COMPELLING ABOVE THE FOLD CONTENT EXAMPLES TO INSPIRE YOUR OWN

blog article

Mar 12, 2019

In copywriting, there’s an old adage that states the purpose of your first line of copy is to compel people to read your second line of copy. In web design, the same principle applies. But instead of crafting a compelling first line of copy, you need to design gripping website content that sit...

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The 15 Best Lead Generation Tools in 2019 THE 15 BEST LEAD GENERATION TOOLS IN 2019

blog article

Mar 12, 2019

Online lead generation is difficult. There’s no way around it.There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier.So this leaves you with three broad options:Bring in more valuable and relevant t...

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A Marketer’s Guide to Using User-Generated Content on Social Media A MARKETER’S GUIDE TO USING USER-GENERATED CONTENT ON SOCIAL MEDIA

blog article

Mar 12, 2019

User-generated content (UGC) is any content—text, videos, images, reviews, etc.—created by people, rather than brands. And brands will often share UGC on their own social media accounts, website, and other marketing channels.For many brands, Instagram is the primary platform for UGC. Use...

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How to build a marketing funnel to drive business growth HOW TO BUILD A MARKETING FUNNEL TO DRIVE BUSINESS GROWTH

blog article

Mar 12, 2019

No business can grow without a marketing funnel that is constantly loaded with new names at the top and is moving leads through the various stages of the funnel at a consistent pace.While customer retention and reducing customer churn are very important, you must also acquire new customers if you wa...

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What is Lead Nurturing? [Examples and Best Practices] WHAT IS LEAD NURTURING? [EXAMPLES AND BEST PRACTICES]

blog article

Mar 12, 2019

Lead nurturing is a highly effective way to generate more sales for your business. When you combine lead nurturing with marketing automation, your results can be even better.For digital marketers, a step-by-step lead nurturing process can turn a haphazard effort at lead generation into a well-oiled ...

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A High Bounce Rate Isn’t Evil—It’s an Opportunity A HIGH BOUNCE RATE ISN’T EVIL—IT’S AN OPPORTUNITY

blog article

Mar 12, 2019

A couple of weeks ago, a friend invited me to his birthday party hosted at a family friend’s house. The menu was planned, the bar was stocked, and the present was wrapped. And theoretically, it was going to be a blast. But as the party approached, my desire to be antisocial reared its head.Foo...

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What Is a Good Email Click-Through Rate for 2019? WHAT IS A GOOD EMAIL CLICK-THROUGH RATE FOR 2019?

blog article

Mar 11, 2019

You may be wondering: What is a good email open rate for 2019? And how about click-through rates? Are they related? Can these metrics be improved?In other words, you may be worrying about your upcoming campaigns.If you’re concerned that 2019 may be a challenging year for digital marketing, don...

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18 Social Media KPIs You Need to Track to Measure Success 18 SOCIAL MEDIA KPIS YOU NEED TO TRACK TO MEASURE SUCCESS

blog article

Mar 11, 2019

If your boss asks, “How well are we doing on social media?”, do you respond with words or numbers? Because data trumps opinion. Every time.I’m not talking about the number of new fans, followers, likes, or shares. I’m talking about how those numbers show if you’re achie...

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How to Improve Your Social Video Content: 10 Tips From the Pros HOW TO IMPROVE YOUR SOCIAL VIDEO CONTENT: 10 TIPS FROM THE PROS

blog article

Mar 11, 2019

Want to create better social video content? Looking for tips and tools to try? In this article, 10 video experts share the tactics and tools they use to create successful video content. One of my favorite live-streaming tools is Elgato Stream Deck, a video switcher that’s about the size of a p...

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31 Call-to-Action Examples You Can 31 CALL-TO-ACTION EXAMPLES YOU CAN'T HELP BUT CLICK

blog article

Mar 11, 2019

Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.Each one of these signups is likely a result of an effective call-to-action (CTA).And it's really important to guide y...

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How to Set Up GTM Cookie Tracking (and Better Understand Content Engagement) HOW TO SET UP GTM COOKIE TRACKING (AND BETTER UNDERSTAND CONTENT ENGAGEMENT)

blog article

Mar 11, 2019

The more you understand the behaviour of your users, the better you can market your product or service — which is why Google Tag Manager (GTM) is a marketer's best friend. With built-in tag templates, such as scroll depth and click tracking, GTM is a powerful tool to measure the engagement...

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Who’s Afraid of Fake Followers? WHO’S AFRAID OF FAKE FOLLOWERS?

blog article

Mar 11, 2019

Despite industrywide calls to combat fraud, fake followers are still the No. 1 concern among influencer marketers, according to Mediakix.The media company's 2019 "Influencer Marketing Survey" found that 50% of marketers, primarily from the US, named spotting fake followers as a chief c...

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5 Forgotten Ways to Improve Your Link-Building Strategy 5 FORGOTTEN WAYS TO IMPROVE YOUR LINK-BUILDING STRATEGY

blog article

Mar 11, 2019

Referring domains and backlinks continue to be among the most important ranking factors, according to a SEMrush study of over 600,000 keywords.That’s why a lucrative link-building strategy is vital and why you must stick to it regardless of what everybody else says or does. You already know yo...

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7 Simple Interactive Content Ideas You Can Steal 7 SIMPLE INTERACTIVE CONTENT IDEAS YOU CAN STEAL

blog article

Mar 10, 2019

Building your brand online through social media is a gradual and continuous process. Your number of followers does not guarantee the corresponding amount of engagement on your posts and that’s why it’s important to create interactive content. Interactive content is any kind of content th...

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5 Reasons to Start Using Vertical Video on Social Media 5 REASONS TO START USING VERTICAL VIDEO ON SOCIAL MEDIA

blog article

Mar 09, 2019

Imagine you’re at a huge sporting event, or a gig watching your favourite band. You’re not content to simply enjoy the moment in the here and now. You want to preserve the memory save it to be revisited and re-enjoyed in future. So, like millions of other people around the world in their...

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How To Leverage Instagram Videos To Boost Your Brand HOW TO LEVERAGE INSTAGRAM VIDEOS TO BOOST YOUR BRAND

blog article

Mar 08, 2019

Instagram is a giant. At the moment there are some 800 million users on the platform who share nearly 100 million posts daily. So if your brand isn’t leveraging Instagram, then yoursocial media marketing strategy will never live up to its potential. But Instagram is no longer just about the pi...

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Effective social media strategies for 2019 EFFECTIVE SOCIAL MEDIA STRATEGIES FOR 2019

blog article

Mar 08, 2019

Social media is a popular and most dominant marketing strategy in the Social media marketing India. Search engine optimization and Social Media has unquestionably joined hands together, in which both marketing strategy can help organizations establish their horizons and thrive. It can also be more v...

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Using Email Marketing to Re-engage Your App Users USING EMAIL MARKETING TO RE-ENGAGE YOUR APP USERS

blog article

Mar 08, 2019

You spent weeks painstakingly constructing your app, releasing it, and promoting it online, and you managed to gather a decent number of users and customers in the meantime. Well done! You’ve already achieved something which every app developer strives to do.However, you’ve started to no...

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7 Steps to Getting Brand Trust Right 7 STEPS TO GETTING BRAND TRUST RIGHT

blog article

Mar 08, 2019

There’s a crisis in consumer trust. At least that’s the word in the research.The 2018 Edelman Trust Barometer revealed that only 48% of the U.S. population trusts business as an institution (a 10-point drop from 2017).Yet, brand trust is one of the biggest factors in consumers’ pur...

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How to Use Domain Authority 2.0 for SEO - Whiteboard Friday HOW TO USE DOMAIN AUTHORITY 2.0 FOR SEO - WHITEBOARD FRIDAY

blog article

Mar 08, 2019

Domain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week's edition of Whiteboard Friday, we're delighted to welcome Cyrus Shepard as he explains both what's new with the new Domain Authority 2.0 update, and...

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USER INTENT – THE SECRET TO B2B MARKETING SUCCESS USER INTENT – THE SECRET TO B2B MARKETING SUCCESS

blog article

Mar 08, 2019

It is all about the data. From tailoring and customizing information to providing a seamless shopping experience, use of intent data or behavioral data is making waves for B2B organizations around the globe. It has certainly made its mark and there’s no denying it.  Gone are the days wher...

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6 EASY STEPS TO B2B VIDEO MARKETING CAMPAIGN 6 EASY STEPS TO B2B VIDEO MARKETING CAMPAIGN

blog article

Mar 08, 2019

Haven’t you all come across these terms? Evolution in marketing has gone through various stages. It could be anything like touting, pitching a product or wooing the customers. Marketing strategies tend to keep changing with time. Thanks to the advancing technology. Blogs and articles play a vi...

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ACCOUNT-BASED MARKETING TACTICS TO STAY AHEAD OF THE GAME ACCOUNT-BASED MARKETING TACTICS TO STAY AHEAD OF THE GAME

blog article

Mar 08, 2019

ABM -- one of the biggest buzzwords in the digital marketing world. A significant component in the marketing strategy, that took the pillars of marketing to its prime. And it still remains to be a continued success! 2018 was a fantastic year in terms of demand generation and ROI, companies that impl...

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Solved: The Differences Between Boosted Posts and Facebook Ads SOLVED: THE DIFFERENCES BETWEEN BOOSTED POSTS AND FACEBOOK ADS

blog article

Mar 08, 2019

With more than 2 billion active users, Facebook is a key digital advertising platform that can help you reach your target audience. Using boosted posts as the only form of advertising on Facebook is a common misstep for digital marketers and business owners. Boosting posts should not be the first th...

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Ecommerce Content Marketing: 7 Unique Ways to Create Content That Builds Awareness ECOMMERCE CONTENT MARKETING: 7 UNIQUE WAYS TO CREATE CONTENT THAT BUILDS AWARENESS

blog article

Mar 08, 2019

What’s the basis of a good content marketing strategy for ecommerce?What are best practices for ecommerce content marketing? Read on to learn how smart ecommerce marketers are skyrocketing their brand awareness, increasing conversions and strengthening their brand communities. You can do the s...

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How to Use Predictive Analytics in Your E-commerce Email Campaigns HOW TO USE PREDICTIVE ANALYTICS IN YOUR E-COMMERCE EMAIL CAMPAIGNS

blog article

Mar 07, 2019

Are your e-commerce email campaigns still not convincing your email subscribers to buy? If the answer is yes, you’re not alone. Consumers are bombarded with e-commerce emails and it’s hard to stand out in a full inbox, especially when your emails are nothing special. But don’t worr...

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What does a High Quality Score Indicate and how does it affect your PPC Campaign WHAT DOES A HIGH QUALITY SCORE INDICATE AND HOW DOES IT AFFECT YOUR PPC CAMPAIGN

blog article

Mar 07, 2019

The goal of every marketer is to create quality ads that will increase your PPC high quality score. This will give you more clicks and conversions. However, creating quality ads is easier said than done, especially for PPC ad campaigns. Getting a good result from the PPC campaign is much more than s...

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4 Tips for Creating Facebook Ads that Work 4 TIPS FOR CREATING FACEBOOK ADS THAT WORK

blog article

Mar 06, 2019

Facebook Ads are an effective way to market your business IF you know how to create, run, and manage them correctly. There’s an art and science behind using Facebook Ads, and I want to show you how to do it.Put yourself in your consumers’ situation. Imagine browsing your feed on Facebook...

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5 Facebook Advertising Mistakes to Avoid 5 FACEBOOK ADVERTISING MISTAKES TO AVOID

blog article

Mar 06, 2019

Facebook Ads are all the rage right now. With more than two billion active users on Facebook, it makes sense. You want to market your product and services on the platforms that your consumers are using the most.The only problem with Facebook Ads is that they don’t follow the adage, “If y...

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Should you in-house or outsource paid search? SHOULD YOU IN-HOUSE OR OUTSOURCE PAID SEARCH?

blog article

Mar 06, 2019

In-housing is a growing industry trend at the moment with big brands like P&G and Vodafone cutting their agency rosters and taking more of their media buying in-house.It’s not just Vodafone and P&G, the IAB published a report showing 18% of marketers have taken programmatic buying in-h...

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How to Increase PPC Profits – By Decreasing Sales HOW TO INCREASE PPC PROFITS – BY DECREASING SALES

blog article

Mar 06, 2019

Ever heard the phrase “turnover is vanity, profit is sanity”?This phrase rings especially true for ecommerce advertisers who may be blinded by revenue levels or conversion numbers instead of what really matters: the actual profitability of their PPC accounts. It’s understandable to...

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The Ultimate Cheat Sheet for Mastering Mobile Marketing THE ULTIMATE CHEAT SHEET FOR MASTERING MOBILE MARKETING

blog article

Mar 06, 2019

As of 2018, there were 3.7 billion people who accessed the internet through a mobile device, according to Statista. That's more than half the world's population.Aside from the astounding growth of mobile, many countries are witnessing people purchase smartphones first, bypassing PC ownership...

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What B2B Marketers Need to Know About Data Privacy Today WHAT B2B MARKETERS NEED TO KNOW ABOUT DATA PRIVACY TODAY

blog article

Mar 06, 2019

You enter a dim and shadowy room. Sitting before you is a wizened fortune teller, staring deeply into the mysterious glowing orb before her. As her hands hover over the crystal ball, she notices your skeptical frown. So, in order to validate her mystical powers, the stranger begins reciting facts ab...

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Want to Prove Content Marketing ROI? You Need an Actionable Marketing Dashboard WANT TO PROVE CONTENT MARKETING ROI? YOU NEED AN ACTIONABLE MARKETING DASHBOARD

blog article

Mar 05, 2019

Content marketers are believers. We believe our content brings real value to our prospects, clients, and partners. We believe our content is essential for driving demand. And we believe that content marketing is essential for bolstering our company’s bottom line.However, we’re also reali...

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A Comprehensive Analysis of the New Domain Authority A COMPREHENSIVE ANALYSIS OF THE NEW DOMAIN AUTHORITY

blog article

Mar 05, 2019

Moz's Domain Authority is requested over 1,000,000,000 times per year, it's referenced millions of times on the web, and it has become a veritable household name among search engine optimizers for a variety of use cases, from determining the success of a link building campaign to qualifying ...

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Your Google Rank Doesn YOUR GOOGLE RANK DOESN'T MATTER ANYMORE

blog article

Mar 05, 2019

For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance.Today, your Google keyword ranking is just one of several reasons your traffic can increase or decrease. Google keyword ranking indicates where on Google&#...

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What’s the Difference Between Content Marketing, Branded Content, and Native Advertising? WHAT’S THE DIFFERENCE BETWEEN CONTENT MARKETING, BRANDED CONTENT, AND NATIVE ADVERTISING?

blog article

Mar 05, 2019

Two of the most frequent questions I’m asked about a new content publication project are: “How much of our brand should be in our content?” and “What should the distribution model be? Three years ago, I wrote an article, Clarifying the Noise: The Content Marketing Spectrum. I...

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Is Everyone on Instagram an Influencer? IS EVERYONE ON INSTAGRAM AN INFLUENCER?

blog article

Mar 05, 2019

More than 500,000 active influencers are operating just on Instagram, according to a study by InfluencerDB. That’s 39% of all Instagram accounts with more than 15,000 followers. And among this group of active Instagram influencers, 81% have followings between 15,000 and 100,000 users. With so ...

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Mobile marketing transformation is still a pressing issue MOBILE MARKETING TRANSFORMATION IS STILL A PRESSING ISSUE

blog article

Mar 05, 2019

But according to Rob Thurner, Lead Facilitator with the Google Digital Academy and Founder and CEO of mobile agency Burn the Sky, businesses still aren’t doing enough to meet consumer expectations for timely and relevant mobile experiences.“At all of the retail brands that I work with, I...

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Video Marketing Tips: 4 Easy and Quick app to Create Very Cool Videos VIDEO MARKETING TIPS: 4 EASY AND QUICK APP TO CREATE VERY COOL VIDEOS

blog article

Mar 05, 2019

If you’re looking for the best video marketing tips, then we have a fantastic piece of advice. Make sure that you are using at least one video marketing app. With a video marketing app, you can make sure that it’s simple and fast to create videos that will generate interest, build up buz...

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Where do Campaign Managers Like to put Their Money WHERE DO CAMPAIGN MANAGERS LIKE TO PUT THEIR MONEY

blog article

Mar 05, 2019

Email marketing is the elixir for most marketers who wish to attract new prospects while maintaining the relation with existing customers. Even though most marketers are drawn towards email marketing owing to claims of getting $34 in return for every $1 spent on email marketing, they fail to underst...

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What Counts as a View on YouTube, Facebook, and Instagram? WHAT COUNTS AS A VIEW ON YOUTUBE, FACEBOOK, AND INSTAGRAM?

blog article

Mar 05, 2019

The idea of a social media video view sounds simple enough: someone clicks play and you’ve got a view, right? Not necessarily. What counts as a view on YouTube isn’t the same as what counts as a view on Facebook or Instagram. Despite the ambiguity around views, video usage on social medi...

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How to Earn Backlinks for Your Website HOW TO EARN BACKLINKS FOR YOUR WEBSITE

blog article

Mar 04, 2019

Backlinks to your website are one of the most valuable components of SEO and one of the best ways to increase your rankings in search engine results—when done properly. Earning backlinks the “white hat” way can help improve your visibility in search, help Google recognize your webs...

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7 Facebook Messenger Marketing Tips From the Pros 7 FACEBOOK MESSENGER MARKETING TIPS FROM THE PROS

blog article

Mar 04, 2019

Are you using Facebook Messenger in your marketing? Looking for tips to improve your Messenger bot experience?In this article, seven leading Facebook Messenger marketing experts share their top tips for improving your Messenger performance. When it comes to Messenger bots in 2019, there is no better...

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What Is Digital Marketing? WHAT IS DIGITAL MARKETING?

blog article

Mar 04, 2019

For those of us living and breathing the digital marketing world, we’ve known for a long time how effective digital marketing can be. You will get results that you just can’t get anymore from traditional marketing tactics. But if you’ve never used digital marketing, it can seem lik...

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For Marketers, Here FOR MARKETERS, HERE'S HOW TO EASILY CREATE BRANDED VIDEOS

blog article

Mar 04, 2019

When it comes to video marketing, 2019 will make previous years' numbers look like chopped liver. That's according to the latest edition of Wyzowl's State of Video Marketing Survey, an annual report from the animated video studio that examines industry trends.The survey of more than 600 ...

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March 1st Google Update: The Mysterious Case of the 19-Result SERPs MARCH 1ST GOOGLE UPDATE: THE MYSTERIOUS CASE OF THE 19-RESULT SERPS

blog article

Mar 04, 2019

Late last week (Feb 28 - Mar 1),  we saw a sizable two-day spike in Google rankings flux, as measured by MozCast. Temperatures on Friday reached 108°F. The original temperature on Thursday was 105°F, but that was corrected down to 99°F (more on that later). Digging in on Friday (Mar...

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Can Instagram CAN INSTAGRAM'S 'SWIPE UP' FEATURE DRIVE SALES?

blog article

Mar 04, 2019

Influencer marketing is a growing tactic for building brand awareness and driving consumer engagement. But according to a study by Influencer Intelligence and Econsultancy, just 12% of US and UK marketers strongly agree that influencers have increased revenues.Another 33%, however, "somewhat ag...

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The 19 Best Content Marketing Tools in 2019 THE 19 BEST CONTENT MARKETING TOOLS IN 2019

blog article

Mar 04, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently.There are hundreds of content marketing tools available, some free or cheap and some very expensive. They also se...

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Here HERE'S WHY YOU SHOULD BE USING A LINK SHORTENER FOR YOUR BUSINESS

blog article

Mar 02, 2019

Here's a new one to file under "Things You Never Knew You Needed": a link shortener.Link shorteners are exactly what they sound like: tools that take a too-long URL and condense it into a new, briefer one. According to the project management platform CoSchedule, link shorteners were in...

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Facebook Showcase Video Ads FACEBOOK SHOWCASE VIDEO ADS

blog article

Mar 02, 2019

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.On this week’s Social Media Marketing Talk Show, we explore Facebook Showcase video ads and fan subscriptions with special guests Andrea ...

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Results From Testing 5 Different Targeting Options RESULTS FROM TESTING 5 DIFFERENT TARGETING OPTIONS

blog article

Mar 02, 2019

If you’ve ever set up a Facebook Ads campaign, then you know the targeting options can be very overwhelming;  There’s a seemingly infinite number of options and combinations to choose from.And if you don’t have a clear plan of attack before logging in to create your campaigns,...

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Social Media Monitoring vs. Social Media Listening SOCIAL MEDIA MONITORING VS. SOCIAL MEDIA LISTENING

blog article

Mar 01, 2019

Social media monitoring and social media listening are terms that have been used interchangeably, but there is a difference. Social media monitoring is Caring for your customers by monitoring social media for messages directly related to your brand and responding to those messages appropriately. Soc...

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6 Reasons Why You Need to Switch to an Instagram Business Profile 6 REASONS WHY YOU NEED TO SWITCH TO AN INSTAGRAM BUSINESS PROFILE

blog article

Mar 01, 2019

witching to an Instagram business profile is not only easier than you think, but the benefits of doing it are numerous as well and, if you haven’t made the switch already, now is certainly the time to try it. Switching to a business profile gives you access to a wider range of features and you...

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7 Red Flags to Watch Out For When Auditing Your Link Profile - Whiteboard Friday 7 RED FLAGS TO WATCH OUT FOR WHEN AUDITING YOUR LINK PROFILE - WHITEBOARD FRIDAY

blog article

Mar 01, 2019

From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you're performing an...

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How to Make the Most of Your Ad Spend with Email Validation HOW TO MAKE THE MOST OF YOUR AD SPEND WITH EMAIL VALIDATION

blog article

Mar 01, 2019

You know the value of a strong paid search strategy. That’s why you spend significant time and money running ad campaigns, from keyword research to writing ad copy, and targeting your spend in order to drive qualified leads to a landing page. When prospects click on your ad, you don’t ju...

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A List of Must-haves for an Effective Digital Marketing Strategy A LIST OF MUST-HAVES FOR AN EFFECTIVE DIGITAL MARKETING STRATEGY

blog article

Feb 28, 2019

Since the advent of the Internet, organizations have slowly understood the importance of advertising their product or services on digital platforms. The rise of digital marketing has a lot to do with the rise of social platforms and search engines like Facebook and Google respectively. Today, an org...

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7 Product Launch Emails To Get Your Product Sales Off The Ground 7 PRODUCT LAUNCH EMAILS TO GET YOUR PRODUCT SALES OFF THE GROUND

blog article

Feb 28, 2019

It’s the big day. You’ve spent years developing your product, fine-tuning it until it’s perfect, and now you’re ready to launch. Your site goes live and then It’s a problem that’s all too common among entrepreneurs. You can have the greatest product in the world, ...

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How SEO Is Like an Old Nintendo Role-Playing Video Game HOW SEO IS LIKE AN OLD NINTENDO ROLE-PLAYING VIDEO GAME

blog article

Feb 28, 2019

This should give you an idea for my age.  I’ll never forget how excited I was when Santa finally answered my brother’s and my wishes with a brand new Nintendo NES box.  I rotated between Mario Brothers and Duck Hunt daily, and then eventually, I got hooked on a role-playing gam...

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Top 10 Takeaways from Traffic & Conversion Summit 2019 Every Marketer Should Know TOP 10 TAKEAWAYS FROM TRAFFIC & CONVERSION SUMMIT 2019 EVERY MARKETER SHOULD KNOW

blog article

Feb 28, 2019

Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow. A LOT happened over the...

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6 Ecommerce Lessons for Why Amazon is so Successful 6 ECOMMERCE LESSONS FOR WHY AMAZON IS SO SUCCESSFUL

blog article

Feb 28, 2019

Amazon has come a long way from its humble beginnings as an online bookseller. Since its launch in 1994, Amazon has grown to become an ecommerce behemoth. These days, it’s one of the first places shoppers turn to buy anything from cleaning products to the latest tech gadgets.

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2019 Quick Guide for B2B Social Media Photos 2019 QUICK GUIDE FOR B2B SOCIAL MEDIA PHOTOS

blog article

Feb 28, 2019

The importance of keeping up with your social media presence has only increased over the decades—everyone from Baby Boomers to Gen Z are logging on and connecting with your B2B brand on a daily basis. Below are several trends in social media for the new year as well as a handy social media che...

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How to Find Your Target Audience on Social Media: 10 Tips to Follow HOW TO FIND YOUR TARGET AUDIENCE ON SOCIAL MEDIA: 10 TIPS TO FOLLOW

blog article

Feb 28, 2019

You may have a great product and provide perfect service, but your online content won’t have an impact unless it is pitched to an appropriate audience. It doesn’t matter how persuasive or engaging it is. Christopher Newman, professor of marketing says, “Too often marketers create a...

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Ecommerce and digital marketing companies battle for the digital consumer in ‘an Amazon world’ ECOMMERCE AND DIGITAL MARKETING COMPANIES BATTLE FOR THE DIGITAL CONSUMER IN ‘AN AMAZON WORLD’

blog article

Feb 28, 2019

The latest E-Commerce and Digital Marketing M&A Market Reports from international technology mergers and acquisitions adviser, Hampleton Partners, reveal that 2018 recorded a $20 billion increase in disclosed e-commerce M&A value compared to 2017, boosted by mega-deals such as Walmart’...

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7 SEO Tools for Bloggers That Will Boost Your Blog Traffic in 2019 7 SEO TOOLS FOR BLOGGERS THAT WILL BOOST YOUR BLOG TRAFFIC IN 2019

blog article

Feb 27, 2019

When running a blog or an online business that relies primarily on search traffic, one area you should always be focused on is rankings and the overall performance of the site on different search engines. Monitoring your blog's performance and using data-driven insights can help to give you a co...

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ABC’s of Inbound Marketing ABC’S OF INBOUND MARKETING

blog article

Feb 27, 2019

You own your own business and you want to create a great inbound marketing plan to attract customers, but you don’t know where to start. Does this sound familiar? We’ve created the ABC’s of inbound marketing so you can learn some of the most important definitions and phrases to hel...

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How To Succeed With Influencer Created Content Marketing HOW TO SUCCEED WITH INFLUENCER CREATED CONTENT MARKETING

blog article

Feb 27, 2019

Too many companies wrongly assume that that just because a person can make themselves famous though digital content, that they can replicate that fame/success for the company or its brands. To be fair, Neistat made his bones by doing just that for Nike. If you haven’t seen it, click the photo ...

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Top Instagram Updates You Need to Know in 2019 TOP INSTAGRAM UPDATES YOU NEED TO KNOW IN 2019

blog article

Feb 27, 2019

Instagram is one of the fastest-growing social media platforms out there in terms of user and engagement, with more than 500 million daily active users and that like button being hit an astounding 4.2 billion times per day. It only makes sense that Instagram is determined to keep up with that, rolli...

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Connecting with Millennials Through Content Marketing CONNECTING WITH MILLENNIALS THROUGH CONTENT MARKETING

blog article

Feb 27, 2019

The reason for this is actually pretty simple: Millennials—whatever you think of their pros and cons, their strengths and their shortcomings—are naturally adept at sniffing out bullshit. They know when they’re being coerced, duped, or talked down to, and as a result, they have very...

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The Role of Psychology in SEO: Extended Symbiotic Intelligence THE ROLE OF PSYCHOLOGY IN SEO: EXTENDED SYMBIOTIC INTELLIGENCE

blog article

Feb 27, 2019

The task of the marketer has, at its deepest level, remained constant over the years.The digital revolution has brought technology to the fore, but we are ultimately in the game of communication.Successful marketers understand the motivations of their audience and know how to persuade people into ta...

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How Content Marketing Fits into a Sales Enablement Strategy HOW CONTENT MARKETING FITS INTO A SALES ENABLEMENT STRATEGY

blog article

Feb 27, 2019

Marketing teams all over the globe use content to make users aware of products and services or to nurture a prospect through the Buyer’s Journey—through content, they meet the buyer on their terms in a way that feels natural.

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6 Transformative Marketing Statistics for 2019 6 TRANSFORMATIVE MARKETING STATISTICS FOR 2019

blog article

Feb 26, 2019

Even this early on in the year, some statistics on retail sales and digital marketing have already come out from a few reliable sources (Fortune, Lumoa, HubSpot, etc.), and they can offer us some critical insights. If you’re in the retail sector, it’s never a bad idea to keep your eye on...

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B2B Content Marketing Isn’t About Lead Generation, Here’s Why B2B CONTENT MARKETING ISN’T ABOUT LEAD GENERATION, HERE’S WHY

blog article

Feb 26, 2019

These words have been echoed across the world by business leaders and marketers. These well-intentioned professionals have come to the conclusion that cash flow is critical and that it will become their singular focus. Makes sense right? While the traditional logic of “content = traffic = lead...

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Facebook is Testing Search Ads FACEBOOK IS TESTING SEARCH ADS

blog article

Feb 26, 2019

Facebook is officially testing search ads in an experiment which could open up new opportunities for the social media giant and advertisers alike. The experiment is on a relatively small scale – currently, search ads are only available to advertisers in the US and Canada within the automotive,...

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Why Google Ads Conversion Tracking Doesn’t Track All of Your Conversions WHY GOOGLE ADS CONVERSION TRACKING DOESN’T TRACK ALL OF YOUR CONVERSIONS

blog article

Feb 26, 2019

Google Ads conversion tracking is limited in multiple areas. If you aren’t using outside, third-party sources to track conversions, you’ll be missing countless sales that happened.Phone calls don’t track well on Google Ads.Consultations are just that: consultations. They aren&rsquo...

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The Role of Digital Marketing in Business Development THE ROLE OF DIGITAL MARKETING IN BUSINESS DEVELOPMENT

blog article

Feb 26, 2019

Digital marketing, as we all may now be familiar with, is the marketing of products or services using digital technologies mainly on the Internet including mobile phones, display advertising, and any other digital medium. With advent of affordable devices and data plans, digital platforms are increa...

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Four reasons why SME brands struggle to adopt personalised marketing FOUR REASONS WHY SME BRANDS STRUGGLE TO ADOPT PERSONALISED MARKETING

blog article

Feb 26, 2019

Over the last year, I have spoken to over 100 marketers working at SMBs and at enterprises. Most of them spoke about doing marketing personalisation. According to the Evergage 2018 trends in personalisation survey, 98 per cent of marketers believe that personalisation has some impact on advancing cu...

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Top 10 Changes to Facebook You Need to Know About in 2019 TOP 10 CHANGES TO FACEBOOK YOU NEED TO KNOW ABOUT IN 2019

blog article

Feb 26, 2019

Over 1.49 Billion active users are on Facebook and over 78% of them use Facebook to find products to buy. Now more than ever, you have an even wider audience to show your brand to. But just having a Facebook page isn’t enough…If you’re curious to learn how you can use Facebook to ...

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10 Simple & Effective New Things To Try On Social Media In 2019 For Success 10 SIMPLE & EFFECTIVE NEW THINGS TO TRY ON SOCIAL MEDIA IN 2019 FOR SUCCESS

blog article

Feb 26, 2019

I think disappearing content or content that is only temporarily available will be big in 2019. It will give followers an extra reason to follow your brand on the particular social media network you’re publishing this kind of content on so they don’t miss out. We’ll discuss a few o...

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How to Get Localized Google Search Results HOW TO GET LOCALIZED GOOGLE SEARCH RESULTS

blog article

Feb 26, 2019

What you and I are likely to see in Google differs a lot even if we search for the same thing. This makes perfect sense to users who often search Google for places and services nearby. At the same time, this leaves marketers blind to what customers really see in Google in all the different locations...

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How to Boost Ecommerce Sales with Social Proof HOW TO BOOST ECOMMERCE SALES WITH SOCIAL PROOF

blog article

Feb 26, 2019

There is more for digital native marketers to like about social proof than just “likes.”For ecommerce brands seeking to draw clear lines and capture consumer touchpoints between social media engagement and sales, the science of “social proof” is often overlooked.

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How to Curate Your Instagram HOW TO CURATE YOUR INSTAGRAM

blog article

Feb 26, 2019

Instagram curation is not new, and you’ve probably seen it a million times without even realizing it. Instagram curation involves selecting and organizing the images you post in a manner that creates a specific look and feel to your Instagram profile.

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8 tips to build customer relationships with social media 8 TIPS TO BUILD CUSTOMER RELATIONSHIPS WITH SOCIAL MEDIA

blog article

Feb 26, 2019

Customer experience has become a top priority for companies in 2019. Today’s consumers base their perception of a brand on the meaningful moments they have with it. Importantly, those moments don’t just happen at the checkout page, or on the service line. Social media has emerged as a cr...

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12 Winning Strategies to Boost Your Click-through Rates 12 WINNING STRATEGIES TO BOOST YOUR CLICK-THROUGH RATES

blog article

Feb 26, 2019

Your click-through rate is the percentage of people who clicked on a link in your email from the total number of people that opened it. It reveals how people are responding to the content of your email and if they find your content relevant enough to click-through for more.Mailchimp’s 2017 ben...

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How SEO will change in 2019 HOW SEO WILL CHANGE IN 2019

blog article

Feb 25, 2019

SEO 2019 is set to be an energizing year for Search Engine Optimization experts. The role of SEO experts becomes challenging as the SEO trend keeps changing and with the growing competitors on the web. With the recent evolution of technology, search engines like Google keep updating their codes and ...

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Inbound Marketing: Mapping Your Value Journey Canvas INBOUND MARKETING: MAPPING YOUR VALUE JOURNEY CANVAS

blog article

Feb 25, 2019

The inbound marketing methodology is certainly helpful, and it's a resource to turn to again and again to understand the most basic steps to use working to turn a stranger into a customer and a promoter. However, the inbound marketing methodology is a pretty broad overview of the entire process ...

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2019 Marketing Trends Guaranteed to Shake Up Social Media 2019 MARKETING TRENDS GUARANTEED TO SHAKE UP SOCIAL MEDIA

blog article

Feb 25, 2019

When you ask hundreds of marketers what’s coming around the bend for social media marketing in 2019, you might expect hundreds of different answers. But when hundreds of marketers keep repeating the same 6 themes… you know you’ve hit on trends that are influencing the entire marke...

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When Video Meets Social Media WHEN VIDEO MEETS SOCIAL MEDIA

blog article

Feb 25, 2019

Combining quality video with social media is a powerful digital marketing strategy. Last year Facebook CEO Mark Zuckerberg named video as the next “megatrend.” With about 45% of people watching more than an hour of Facebook or YouTube videos a week, it’s a trend all marketers shoul...

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9 Tips to Define Your Small Business’s SEO Strategy 9 TIPS TO DEFINE YOUR SMALL BUSINESS’S SEO STRATEGY

blog article

Feb 25, 2019

For smaller businesses, discovering your most effective – and efficient – path to SEO success usually hinges on making a few critical strategic decisions. Here are nine tips you can use to help get your small business going in the right direction. Any SEO strategy must be attentive to sh...

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10 Ways Design is Negatively Impacting Your Content Marketing 10 WAYS DESIGN IS NEGATIVELY IMPACTING YOUR CONTENT MARKETING

blog article

Feb 25, 2019

This is why website design and development can make or break your content marketing success. Poor design kills the user experience and tanks your content. Everything from website speed to clunky website elements can impact readability, bounce rate, and content conversion rates. Here are 10 ways your...

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Digital Marketing Tips: Why You Need a Successful Landing Page and How to Create One DIGITAL MARKETING TIPS: WHY YOU NEED A SUCCESSFUL LANDING PAGE AND HOW TO CREATE ONE

blog article

Feb 25, 2019

When it comes to digital marketing, you may be running the most amazing social media ads in the world, but what happens when users click on the link? Where do they go? Whatever link you specify for them to land on is called the “landing page,” and if it’s not effective, your digita...

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11 Quick Google Ads Tips to Increase Sales Today 11 QUICK GOOGLE ADS TIPS TO INCREASE SALES TODAY

blog article

Feb 25, 2019

The key to increasing sales with Google Ads lies in testing and optimization. But where to start? Whether you are a new store owner or a seasoned advertiser, there are a number of must-test Google tips you should be implementing in your optimization strategy.

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How to Use Social Media for Market Research HOW TO USE SOCIAL MEDIA FOR MARKET RESEARCH

blog article

Feb 25, 2019

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. But for large organizations, it’s still a critical one. Why? Because it includes your most passionate fans.It’s also a ...

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The Facebook Ad Image Size Ultimate Guide THE FACEBOOK AD IMAGE SIZE ULTIMATE GUIDE

blog article

Feb 25, 2019

Marketers know that images are an essential part of ad design and campaigns. And Facebook ad image size is no exception. According to eMarketer forecasts, brands and companies will spend $32.6 billion on Facebook ads by 2020.That means lots of time goes into browsing through the latest Facebook ad g...

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Bounce rate in google analytics (everything you should know) BOUNCE RATE IN GOOGLE ANALYTICS (EVERYTHING YOU SHOULD KNOW)

blog article

Feb 25, 2019

In analytics, we often find clarity. Unless, of course, those analytics are inserting bounce rates into their equations, in which case we find total confusion.Bounce rate analytics can confuse even seasoned web professionals. From a definition standpoint, it’s simple. It is when we look at bou...

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Email marketing strategies and concepts: a comprehensive guide EMAIL MARKETING STRATEGIES AND CONCEPTS: A COMPREHENSIVE GUIDE

blog article

Feb 25, 2019

As a digital marketing strategy, many consider email marketing to be one of the most effective ways to create revenue and nurture a customer/client list.Email marketing is often used to turn prospects into paying consumers of your products and services. And it can help nurture fruitful, lasting rela...

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The Ultimate Digital Sports Marketing Guide is Right Here THE ULTIMATE DIGITAL SPORTS MARKETING GUIDE IS RIGHT HERE

blog article

Feb 25, 2019

India is getting Digital by the passing day. According to Google, India’s digital economy will cross the $ 1 trillion mark. Moreover, the country is consuming the internet more than ever. According to the Internet & Mobile Association of India, Indians used an average of 4 GB of data per d...

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How To Use Instagram for Promoting the Web Designing Agency HOW TO USE INSTAGRAM FOR PROMOTING THE WEB DESIGNING AGENCY

blog article

Feb 25, 2019

According to oursocialtimes.com, almost 60 million photos get uploaded on Instagram on a daily basis. Web designing agencies are present all over the world and this is one of the most important reasons as to why it is becoming increasingly difficult for the agencies to build a wider audience base as...

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We Dipped Our Toes Into Double Featured Snippets WE DIPPED OUR TOES INTO DOUBLE FEATURED SNIPPETS

blog article

Feb 25, 2019

Featured snippets, a vehicle for voice search and the answers to our most pressing questions, have doubled on the SERPs — but not in the way we usually mean. This time, instead of appearing on two times the number of SERPS, two snippets are appearing on the same SERP. Hoo!In all our years of o...

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When Is the Best Time to Post on Instagram in 2019? WHEN IS THE BEST TIME TO POST ON INSTAGRAM IN 2019?

blog article

Feb 24, 2019

In high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day and jotting down each of her posts' "likes per minute."After w...

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4 Google Analytics Mistakes That Lead to Poor Marketing Decisions 4 GOOGLE ANALYTICS MISTAKES THAT LEAD TO POOR MARKETING DECISIONS

blog article

Feb 24, 2019

Did you know Google Analytics data can actually lead you and your team to make poor marketing decisions?That probably comes as a surprise considering how I recommend this tool to every business, but it’s true!  If you’re not careful reading your Google Analytics reports, then you co...

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2019 LinkedIn Marketing Tips 2019 LINKEDIN MARKETING TIPS

blog article

Feb 24, 2019

LinkedIn remains the #1 social media platform for professionals to connect, engage and grow their business and brand. Whether you work for a company or yourself, LinkedIn is the place to be for B2B connections, leads and sales. I have compiled the top 10 LinkedIn marketing tips for the start of 2019...

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The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started THE IMPORTANCE OF DIGITAL AND SOCIAL MEDIA GOVERNANCE AND REPUTATION MANAGEMENT: TIPS FOR GETTING STARTED

blog article

Feb 22, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social medi...

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What a Two-Tiered SERP Means for Content Strategy - Whiteboard Friday WHAT A TWO-TIERED SERP MEANS FOR CONTENT STRATEGY - WHITEBOARD FRIDAY

blog article

Feb 22, 2019

If you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent. Hi, Whiteboard Friday fans. I'm Will Critchlow, one ...

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Why Have We Raised Our Twitter Forecast? WHY HAVE WE RAISED OUR TWITTER FORECAST?

blog article

Feb 22, 2019

Twitter’s US ad revenues will grow 22.8% between December 2018 and December 2020, reaching $1.62 billion, according to our latest forecast. That’s considerably higher than our previous forecast, of 9.5% for the same time period. Big news means bigger earnings for Twitter—and their ...

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The Influence of Voice Search on Featured Snippets THE INFLUENCE OF VOICE SEARCH ON FEATURED SNIPPETS

blog article

Feb 21, 2019

Back when dinosaurs roamed the earth and queries were typed into search engines via keyboards, people adapted to search engines by adjusting how they performed queries. We pulled out unnecessary words and phrases, like “the,” “of,” and, well, “and,” which created ...

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3 Steps to Improve Your Website Conversion Rates 3 STEPS TO IMPROVE YOUR WEBSITE CONVERSION RATES

blog article

Feb 21, 2019

If you want to generate more sales from your digital marketing, then you only have two options… First, the most common option, is to invest in driving more traffic to your website. If you can double the number of qualified prospects visiting your website, then you’ll likely double your ...

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What does it really mean to be a Facebook Marketing Partner? WHAT DOES IT REALLY MEAN TO BE A FACEBOOK MARKETING PARTNER?

blog article

Feb 21, 2019

Netsertive is excited to announce that we are now a badged Facebook Marketing Partner! This achievement is a culmination of work over the last few years to create a unique technology Platform that scales our customers’ campaigns across advertising platforms, including Facebook. We are proud to...

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15 Local SEO Steps You Should Take Right Now 15 LOCAL SEO STEPS YOU SHOULD TAKE RIGHT NOW

blog article

Feb 21, 2019

Local search plays an incredibly important part in how customers discover local businesses. An incredibly 82 percent of smartphone shoppers conduct “near me” searches, and 18 percent of local searches lead to a sale the very same day. If you want new customers to find you, doing well in ...

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Facebook Lead Ads vs. Landing Pages: Which Is Better? [Data] FACEBOOK LEAD ADS VS. LANDING PAGES: WHICH IS BETTER? [DATA]

blog article

Feb 21, 2019

A couple weeks back, I presented some new data around Facebook Lead Ads at Mobile Monkey’s 2019 Facebook Ads Virtual Summit. Facebook advertisers have two main options when running lead gen campaigns: using the Conversion campaign objective to send prospects to landing pages or using the Lead ...

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11 traits of a Social Media Marketing campaign 11 TRAITS OF A SOCIAL MEDIA MARKETING CAMPAIGN

blog article

Feb 21, 2019

Social media marketing changes as fast as the weather from one day to the next. Although new techniques are introduced and fresh ways to reach audiences come to light, some things remain the same from year to year. Certain elements must be included in a successful social media marketing campaign.

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How B2B Marketers Can Win at Search with Best Answer Content HOW B2B MARKETERS CAN WIN AT SEARCH WITH BEST ANSWER CONTENT

blog article

Feb 21, 2019

Fast-forward almost 20 years. Google’s interface looks decidedly more modern and its functionality is now much closer to what Page envisioned. Through artificial intelligence, machine learning, and sophisticated algorithms, the search engine is amazingly adept at understanding a searcher&rsquo...

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Here HERE'S HOW TO GET BETTER DATA WITH GOOGLE ANALYTICS

blog article

Feb 21, 2019

Google Analytics is the go-to tool to monitor customer behavior online. This free tool is used to track metrics on more than 27 million websites, but the power of the tool rests with the user. You can glean all sorts of information from Google Analytics, but to gather advanced data beyond clicks and...

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5 ways large companies can benefit from Custom Audiences Sync 5 WAYS LARGE COMPANIES CAN BENEFIT FROM CUSTOM AUDIENCES SYNC

blog article

Feb 21, 2019

When it comes to running Facebook Ads campaigns with specific Custom Audiences, large companies have access to a tremendous amount of data stored in their CRM to analyse to spot behavioral trends and identify different segments of leads and customers. Each different segment can be addressed with a c...

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Hashtag analytics 101: Using the best hashtags for your social strategy HASHTAG ANALYTICS 101: USING THE BEST HASHTAGS FOR YOUR SOCIAL STRATEGY

blog article

Feb 20, 2019

When it comes to your company’s social media marketing, hashtags are pretty much an essential part of your content strategy. These useful little links create the perfect method for finding relevant content to share, giving your audience an easy way to find your content, and grouping together l...

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Video Marketing for Social Media: How To VIDEO MARKETING FOR SOCIAL MEDIA: HOW TO

blog article

Feb 20, 2019

Social media has become a vital part of marketing strategies for most businesses, with 91% of marketers using social media today. The biggest difficulty in managing small business social media accounts is rolling out new and exciting content. Building a brand identity and posting consistent content ...

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Video marketing statistics to know for 2019 VIDEO MARKETING STATISTICS TO KNOW FOR 2019

blog article

Feb 20, 2019

Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. Despite the fact that so many of us consume online videos on a daily basis, many marketers still aren’t using video as part of their digital marketing strategy or aren’t se...

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Affiliate Email Marketing: Essential Guide for Beginners (2019) AFFILIATE EMAIL MARKETING: ESSENTIAL GUIDE FOR BEGINNERS (2019)

blog article

Feb 20, 2019

Affiliate marketing is one of the golden low-investment methods to achieve regular passive income. If you are an affiliate, it lets you earn profits by recommending products of other companies and doesn’t require a warehouse, call center, or customer service to promote it. Read on to find out ...

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5 Essential Daily SEO Tasks for B2B Marketing in 2019 5 ESSENTIAL DAILY SEO TASKS FOR B2B MARKETING IN 2019

blog article

Feb 19, 2019

It’s no secret that having a routine can be beneficial. After all, life can get overwhelming (hello reporting week) and it can be easy to forget just what it is you need to do each day. For me, I have a daily routine that ensures I know what’s happening with my team, what’s happeni...

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7 Great Instagram Scheduling Tools for 2019 7 GREAT INSTAGRAM SCHEDULING TOOLS FOR 2019

blog article

Feb 19, 2019

Instagram requires a lot of work. To succeed, you’re expected to live and breathe the platform 24/7.But what if I told you about tools that don’t require a 24/7 commitment but make it seem like you operate the account all day and night.Ever since Instagram opened its API to developers in...

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How to Measure Event Marketing Performance and ROI HOW TO MEASURE EVENT MARKETING PERFORMANCE AND ROI

blog article

Feb 19, 2019

Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB, 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promisin...

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Getting Started With Marketing Personalization GETTING STARTED WITH MARKETING PERSONALIZATION

blog article

Feb 19, 2019

To reach customers, a generic email, text, or Facebook ad won't cut it. Today's customers have high expectations. They expect personalized advertising that's relevant to their lives, and they are willing to help make that happen.As many as 57 percent of consumers are willing to share per...

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4 Marketing Tips on How to generate more leads with your Online Quiz 4 MARKETING TIPS ON HOW TO GENERATE MORE LEADS WITH YOUR ONLINE QUIZ

blog article

Feb 18, 2019

The desire of every business owner is to generate more leads. This is revealed in HubSpot’s 2018 Ultimate Marketing Statistics. Hubspots‘ State of Inbound survey reveals that 63% of respondents say generating traffic and leads is their company’s top marketing challenge.

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How to Build the Perfect LinkedIn Company Page HOW TO BUILD THE PERFECT LINKEDIN COMPANY PAGE

blog article

Feb 18, 2019

Be honest: when’s the last time you updated your LinkedIn company page? Although the platform may not seem to be scoring as many headlines as Facebook or Instagram, companies can’t afford to sleep on their LinkedIn presence. LinkedIn’s rapidly growing user base of nearly 600 millio...

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5 Tips for Digital B2B Marketers to Consider While Planning Their Campaigns 5 TIPS FOR DIGITAL B2B MARKETERS TO CONSIDER WHILE PLANNING THEIR CAMPAIGNS

blog article

Feb 16, 2019

Planning marketing and advertising campaigns for 12 months can be quite a task. And for B2B marketers, it is even more crucial that their campaigns align with the clients’ integrated marketing plan in order to be effective. So here are some top points that B2B marketers can keep in mind while ...

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Creating a Post-Purchase Email Strategy with Simple, Smart Segmentation CREATING A POST-PURCHASE EMAIL STRATEGY WITH SIMPLE, SMART SEGMENTATION

blog article

Feb 15, 2019

Let’s talk about 2019 email marketing planning. When you sit down with your marketing director and they you how to increase email revenue by five-plus percent, increase your repeat customer rate, and slow customer churn; what’s your answer going to be? It can’t be to just, “s...

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How To Write A Great Product Description Page HOW TO WRITE A GREAT PRODUCT DESCRIPTION PAGE

blog article

Feb 15, 2019

Every web-browsing human being reads a product description, almost every day. Most product descriptions are eye-bleeding horrors of lousy copy and unclear information. That means some of the most-read digital content is some of the worst. You’re writing two product descriptions:The SERP snippe...

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7 influencer marketing tips you need to know in 2019 7 INFLUENCER MARKETING TIPS YOU NEED TO KNOW IN 2019

blog article

Feb 15, 2019

Everything changes. Five years ago, you could easily market your products through ads and could make a nice amount of revenue. If your ads were featured on larger websites, you’d basically be set for some time.  Unfortunately for some, that time has passed. Nowadays, most active Internet ...

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5 of the Best Cold Email Formulas for Lead Generation 5 OF THE BEST COLD EMAIL FORMULAS FOR LEAD GENERATION

blog article

Feb 15, 2019

Using a word-for-word template has its place. But formulas can adapt to nearly any sales pitch, product and service making them a better choice for cold email. Whether it’s been finding clients for my company or working as a Content Manager in the marketing and sales technology space Formulas ...

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How to Market Your Professional Service on Social Media HOW TO MARKET YOUR PROFESSIONAL SERVICE ON SOCIAL MEDIA

blog article

Feb 15, 2019

Social media has changed the way we advertise and interact with customers, and if used correctly it can be an extremely helpful tool for businesses of all kinds. It is an especially important part of an inbound marketing program, meant to attract and engage potential customers by reaching them where...

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How to Use Instagram to Grow Ecommerce Sales HOW TO USE INSTAGRAM TO GROW ECOMMERCE SALES

blog article

Feb 14, 2019

Instagram sees engagement from over one billion active users every month, offering brands a unique opportunity to interact with potential customers right where they are. Instagram's visual-heavy platform can be harnessed to boost ecommerce sales driven by social engagement. These five methods ca...

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Why Prioritize Local SEO? WHY PRIORITIZE LOCAL SEO?

blog article

Feb 14, 2019

Local SEO consists of many different local citation components, but is absolutely vital to the success of any organization aiming to reach to a nearby audience. Whether it’s a brick-and-mortar store, a ground campus for a major university, or a business that provides a local HVAC service, ther...

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4 Website Mistakes That Could Be Costing You Sales 4 WEBSITE MISTAKES THAT COULD BE COSTING YOU SALES

blog article

Feb 14, 2019

I received a question recently from a newsletter subscriber who asked, “How do I know if I’m losing sales on my website?”The short answer is that every website is losing sales every single day.  There’s no way to convert 100% of the qualified prospects who visit your sit...

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3 Common Beliefs That Will Sabotage Your Marketing 3 COMMON BELIEFS THAT WILL SABOTAGE YOUR MARKETING

blog article

Feb 14, 2019

Marketing success is not just the result of sound strategy and disciplined execution.  Those are of course key ingredients, but there’s one more ingredient that I would argue is more important: Your mindset.Over the past many years I’ve created and executed marketing plans, I’...

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Capturing Leads With Content: How To Guest Post Your Way To More Sales CAPTURING LEADS WITH CONTENT: HOW TO GUEST POST YOUR WAY TO MORE SALES

blog article

Feb 14, 2019

With more and more customers looking to buy online, digital marketing is becoming increasingly important for businesses. Building an online presence is now an essential cornerstone of generating and capturing digital leads, although there are many ways that organizations can do this: through creatin...

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6 Marketing Trends You Should Actually Follow in 2019 6 MARKETING TRENDS YOU SHOULD ACTUALLY FOLLOW IN 2019

blog article

Feb 13, 2019

New year, new marketing trends. And the buzz in 2019 is all about using technology to deliver more personalized and powerful marketing. 2019 is continuing to see the trend of marketing and technology becoming intertwined. Marketing automation and Artificial Intelligence (AI) will continue to be used...

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3 reasons Facebook Ad testing is essential 3 REASONS FACEBOOK AD TESTING IS ESSENTIAL

blog article

Feb 13, 2019

Facebook is changing the game for advertisers. In recent years, the social network has focused on improving its optimization algorithm and native advertising tools, which have allowed smaller companies to compete without having to invest in third-party ad tech. Automation features like auto bidding,...

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THE ULTIMATE GUIDE TO RELEVANT CONTENT MARKETING IN 2019 THE ULTIMATE GUIDE TO RELEVANT CONTENT MARKETING IN 2019

blog article

Feb 13, 2019

There exists a dark and dreary place where little to none of your potential customers are hanging out. It’s called yesterday’s news, and it’s where brands end up when they get lost in the crowd, struggling to find their standout position. On a brighter note, we’re in the busi...

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Targeted Email Marketing. Strategies to Increase CTR and Open Rate TARGETED EMAIL MARKETING. STRATEGIES TO INCREASE CTR AND OPEN RATE

blog article

Feb 13, 2019

Your customers all shop differently. So the one-email-fits-all marketing won’t work if you want to keep an engaged and responsive audience. In fact, 53% of users hit the unsubscribe button due to getting too many irrelevant offers from brands. The surefire way to escape the same fate is a smar...

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How to Use Content Marketing to Develop Your Audience’s Stages of Awareness HOW TO USE CONTENT MARKETING TO DEVELOP YOUR AUDIENCE’S STAGES OF AWARENESS

blog article

Feb 13, 2019

Schwartz observed that in order to sell with copy, we need to understand the stage of awareness of the people reading our advertisement. To recap, those stages are:Most Aware: Your prospect knows your product, and only needs to know “the deal.”Product-Aware: Your prospect knows what you ...

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Almost 60% of marketers haven’t implemented AMP, see why (and why it’s no excuse) ALMOST 60% OF MARKETERS HAVEN’T IMPLEMENTED AMP, SEE WHY (AND WHY IT’S NO EXCUSE)

blog article

Feb 13, 2019

When it comes to page speed, a few seconds of slowdown can cost you. Slow load times cripple conversion rates, raise the price you pay for ad impressions, and even drive qualified traffic to your competitors.All this being true, Accelerated Mobile Pages (AMP) would seem like the hail mary pass that ...

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11 Key Ways to Make Content Marketing Effective 11 KEY WAYS TO MAKE CONTENT MARKETING EFFECTIVE

blog article

Feb 13, 2019

When you think about it, the internet should make it easier than ever to reach your customer base. Yet most small to medium companies seem to struggle with how to use the internet effectively.  Investing in digital advertising seems to be a must, but not all smaller businesses have the money to...

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How to Create a Catching Facebook Ad HOW TO CREATE A CATCHING FACEBOOK AD

blog article

Feb 13, 2019

A good ad can perk the interest in your client’s product or services while a mediocre ad can have the very opposite feeling happen. There are some pretty solid arguments for you to get a handle of that one more time. Statistics speak louder than words. Now, on average, an American sees approxi...

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5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY 5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

blog article

Feb 13, 2019

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to crea...

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Brand Perception: What It Is, Why It Matters and How to Measure It BRAND PERCEPTION: WHAT IT IS, WHY IT MATTERS AND HOW TO MEASURE IT

blog article

Feb 12, 2019

When was the last time you really thought about your perception of a product brand or service?  Sure, we might use online brands every day in our work or at play, but do you think about how you perceive a brand? You should.Brand perception is important. It's the sum of our feelings, attitud...

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2019 SEO Insight 2019 SEO INSIGHT

blog article

Feb 12, 2019

Search Engine Optimization (SEO), along with social media marketing, is amongst the most popular methods to get more traffic for a website. If you want to see your company page feature right on top of Google search results, employing SEO techniques is just the way to go about it. However, your SEO s...

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The Case Against Twitter THE CASE AGAINST TWITTER

blog article

Feb 12, 2019

Let’s cut to it: Twitter is a major social platform but, for a lot of businesses, it doesn’t work.The thing is, Twitter is not the advertising juggernaut it was once perceived to be and with the trolling, influencers, and political back and forth–it’s not always the most hosp...

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Why All Great Marketing Contains the Power of the Placebo Effect WHY ALL GREAT MARKETING CONTAINS THE POWER OF THE PLACEBO EFFECT

blog article

Feb 11, 2019

Tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen. The patient’s only hope was a new experimental cancer drug called Krebiozen.Three days after initial treatment, the man was out of bed and joking with nurses. As treatment continued, his tumors shrunk in ha...

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Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape COMMUNICATING TO CLIENTS & STAKEHOLDERS IN A CONSTANTLY CHANGING SEO LANDSCAPE

blog article

Feb 11, 2019

Even the most vigilant SEOs have been caught off guard by an algorithm update, changes to the SERP layout, or improvements to the tools we rely on. It can be tiring trying to keep up with a constantly moving target, but it doesn’t even stop there. SEOs must also explain those developments to t...

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10 Brands Leveraging Social Media Storytelling To Boost Engagement And Sales 10 BRANDS LEVERAGING SOCIAL MEDIA STORYTELLING TO BOOST ENGAGEMENT AND SALES

blog article

Feb 11, 2019

In the grand scheme of things, social media hasn’t been around for very long. But, there&rsqu