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The Evolution of Inbound Marketing THE EVOLUTION OF INBOUND MARKETING

blog article

Oct 17, 2018

Inbound marketing is more than a buzzword. It’s a way of life for marketers, and it’s undoubtedly the most effective form of marketing used today. The question is, where did inbound marketing come from? And how did it evolve into the marketing powerhouse it is now?

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Why Are B2B Marketers Struggling to Engage Targeted Prospects? WHY ARE B2B MARKETERS STRUGGLING TO ENGAGE TARGETED PROSPECTS?

blog article

Oct 17, 2018

B2B Marketers out there are also to blame because they’re not producing the right kind of content for their sales teams. B2B Marketers are all trying to win the Google war and producing content designed to engage a Google spider but not a legitimate self-educating buyer looking for quality inf...

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How To Make Content Curation Work For An SEO Strategy HOW TO MAKE CONTENT CURATION WORK FOR AN SEO STRATEGY

blog article

Oct 17, 2018

Content curation and Fresh content curation is the process of sorting large amounts of content and presenting it in a meaningful and organized way around a specific theme. The work involves discovering, gathering, performing, and publishing information.

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What Digital Marketers Can Learn From Their Analytics Data WHAT DIGITAL MARKETERS CAN LEARN FROM THEIR ANALYTICS DATA

blog article

Oct 17, 2018

If you’re not measuring it, it doesn’t matter. And you’re doing any sort of digital marketing, including content marketing, you’d better be measuring how well that marketing is working.Your analytics data can, of course, tell you a great deal about the health of your digital ...

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Is the Influencer Marketing Bubble About to Burst? IS THE INFLUENCER MARKETING BUBBLE ABOUT TO BURST?

blog article

Oct 12, 2018

If it seems like you can’t read about B2B marketing trends without seeing a mention of influencer marketing, you wouldn’t be far off. Influencer marketing is one of if not the hottest trends, encouraging B2B marketers to rethink the way they create and share content.

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3 Facebook Marketing Strategies to Grow Your Brand 3 FACEBOOK MARKETING STRATEGIES TO GROW YOUR BRAND

blog article

Oct 16, 2018

With 2.2 billion monthly active users, Facebook continues to be the most popular social media channel. But aside from just helping people connect with friends and family, the platform has also proven to be a boon for marketers across multiple industries. In fact, 96% of businesses are actively using...

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4 Simple Tactics to Improve Your Social Media Efforts 4 SIMPLE TACTICS TO IMPROVE YOUR SOCIAL MEDIA EFFORTS

blog article

Oct 16, 2018

Social Media has evolved from Social Networking, a way to keep in touch with friends and family, to a powerful marketing and advertising tool. If companies aren’t putting some effort into their Social Media platforms, they just aren’t staying competitive in their industry.

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4 Ways Dynamic Content Can Increase Ecommerce Conversions 4 WAYS DYNAMIC CONTENT CAN INCREASE ECOMMERCE CONVERSIONS

blog article

Oct 16, 2018

You have invested a lot of time and money into developing an ecommerce store. And now you expect to generate high sales. But sadly, you cannot generate sales and increase ecommerce conversions just by having an ecommerce store. You have to make an effort to motivate your target customers to visit yo...

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Do you still need a PPC tool with the new Google Ads? DO YOU STILL NEED A PPC TOOL WITH THE NEW GOOGLE ADS?

blog article

Oct 15, 2018

On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces  easy enough for a novice PPC manager to create and launch pretty go...

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10 Pillars Of Digital Marketing Strategy 10 PILLARS OF DIGITAL MARKETING STRATEGY

blog article

May 20, 2018

Creating a comprehensive and effective digital marketing strategy is not a walk in the park. It's a complex and never-ending balancing act of maximizing user experience, growing brand awareness, following new trends, standing out from the competition, generating revenue, and staying on budget.

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10 Social Media Marketing Tips for Restaurants 10 SOCIAL MEDIA MARKETING TIPS FOR RESTAURANTS

blog article

Oct 11, 2018

When completing the information about your restaurant on your social media accounts, make sure that you complete as much information as possible. The information you should include on your profile are your location, business hours, phone number, and link to your website; just to name a few.

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Why You Should Diversify Your Marketing Channels WHY YOU SHOULD DIVERSIFY YOUR MARKETING CHANNELS

blog article

Oct 16, 2018

Summer 2018 was wild in the digital marketing community. Anyone dealing in the online sales and marketing space has felt the effects of the European Union's General Data Protection Regulation GDPR, the Facebook-Cambridge Analytica data scandal and Google’s constant disruptive algorithm cha...

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2019 B2B Content Marketing Trends: The 10 Biggest Opportunities for Marketers 2019 B2B CONTENT MARKETING TRENDS: THE 10 BIGGEST OPPORTUNITIES FOR MARKETERS

blog article

Oct 10, 2018

The 2019 edition has officially been released, and there are plenty of thought-provoking stats in just the first couple of pages; high-level attributes of top performers and clear opportunities for improvement.

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5 Bad SEO Content Tactics You Should Have Abandoned Already 5 BAD SEO CONTENT TACTICS YOU SHOULD HAVE ABANDONED ALREADY

blog article

Oct 09, 2018

Bad SEO content is comparable to a bunch of cockroaches invading a house. They. Just. Won’t. Die. They’re hard to find and easy to miss. When you do see one, it scuttles out of sight before you can do anything about it. And, if you let the problem get out of hand Well, let’s not go...

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14 Great Search Engines You Can Use Instead of Google 14 GREAT SEARCH ENGINES YOU CAN USE INSTEAD OF GOOGLE

blog article

Oct 02, 2018

Google is a behemoth in the search engine world. With its powerful algorithms, dominant advertising platform, and personalized user experience, Google is a force to be reckoned with.That said, Google’s easy-to-use interface and personalized user experience comes at a cost.

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3 Social Media Marketing Tactics Which Need to be Retired 3 SOCIAL MEDIA MARKETING TACTICS WHICH NEED TO BE RETIRED

blog article

Oct 16, 2018

Social media is constantly evolving, so the life expectancy of any given social marketing strategy can be perilously short. Unfortunately, some tactics don’t seem to die when they should - instead, they stumble along like some sort of marketing zombie, totally unaware that they should be layin...

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Why Customer Reviews are the Frontier of Inbound Marketing WHY CUSTOMER REVIEWS ARE THE FRONTIER OF INBOUND MARKETING

blog article

Jun 19, 2018

The internet also allows your customers to educate themselves before making a purchase. Now, online reviews can answer any questions a customer might have about a product. Your customers probably have a lot to say about your products, but why should you include customers reviews in your inbound mark...

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8 Ways to Make the Most of Your Digital Marketing Budget Surplus 8 WAYS TO MAKE THE MOST OF YOUR DIGITAL MARKETING BUDGET SURPLUS

blog article

Oct 13, 2018

For all marketing leaders, effectively managing your digital marketing budget is a delicate balancing act. Spend too much too early, and you’re running ultra lean for the balance of the year and risk falling short of your goals. Spend too little, and you’ll likely lose those dollars at y...

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How to Boost Your Content Marketing Efforts By Planning Ahead HOW TO BOOST YOUR CONTENT MARKETING EFFORTS BY PLANNING AHEAD

blog article

Sep 25, 2018

Throughout the series, we’ll be bringing you insights, tips, and perspectives from some of the top marketing minds to help guide your content marketing strategy. With each entry, you’ll quickly learn proven methods, taking you from the very beginning of the content planning cycle to post...

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3 Tips to Enhance Your Professional Services Social Media 3 TIPS TO ENHANCE YOUR PROFESSIONAL SERVICES SOCIAL MEDIA

blog article

Feb 06, 2018

Social media is all about sharing and interacting. Sharing content that shows what your company offers and what it values is a great way for your audience to understand what your company is all about.

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The Dos and Don’ts of Nonprofit Email Marketing THE DOS AND DON’TS OF NONPROFIT EMAIL MARKETING

blog article

Oct 12, 2018

When you begin email marketing for your nonprofit, there are many things that you’ll learn to do, but you also need to know the things you absolutely shouldn’t be doing.As a nonprofit, you continuously need the support of people who value your cause, donors, volunteers, and others who ma...

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How to Use the Exclamation Point for Successful Content Marketing HOW TO USE THE EXCLAMATION POINT FOR SUCCESSFUL CONTENT MARKETING

blog article

Oct 12, 2018

The exclamation point is the black sheep of the grammar world. The author F. Scott Fitzgerald once said, “Cut out all those exclamation points. An exclamation point is like laughing at your own joke.” The point’s bad rap is due to overuse. However, when done correctly, an exclamati...

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Social Media Promotion vs. SEO Best Practices SOCIAL MEDIA PROMOTION VS. SEO BEST PRACTICES

blog article

Oct 10, 2018

Control what you can control and let the rest take care of itself.” Twenty years of football seasons listening to my husband coach there are few phrases that he says every year, and this is one of his favorites. Lessons learned on the athletic field often translate to other areas of life, and ...

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Website Speed Impact on Inbound Marketing WEBSITE SPEED IMPACT ON INBOUND MARKETING

blog article

Oct 12, 2018

In the children’s fairy tale, the Tortoise and the Hare, slow and steady wins the race. But in today’s online world, we are an impatient society. We want immediate response to our requests. We get frustrated when we have to wait for anything, especially for websites to load.

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5 Useful & Easy Google Ads Metrics You Should Monitor 5 USEFUL & EASY GOOGLE ADS METRICS YOU SHOULD MONITOR

blog article

Oct 11, 2018

There is no shortage of PPC metrics available.There is no shortage of PPC metrics that will be of zero use to the optimization of your campaigns.There is no shortage of debate among PPC practitioners about which metrics matter and which ones don’t.PPC campaign objectives will dictate which met...

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18 Video Marketing Insights for Social Success 18 VIDEO MARKETING INSIGHTS FOR SOCIAL SUCCESS

blog article

Oct 11, 2018

People are already watching more video on Facebook than YouTube, the world’s second largest search engine. This is a conversion stage, turning strangers into prospects. Visitors are just checking you out, getting to know your brand.This video type should convey why they need you. How can you g...

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5 E-commerce Lessons Every SMB Needs to Implement Today 5 E-COMMERCE LESSONS EVERY SMB NEEDS TO IMPLEMENT TODAY

blog article

Oct 10, 2018

The ecommerce space is crowded, and getting more competitive by the day. Small businesses face the unique challenge of having to do more with less by capturing consumers’ attention on little or no budget.

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6 trends that will define mobile marketing in 2018 6 TRENDS THAT WILL DEFINE MOBILE MARKETING IN 2018

blog article

Jan 09, 2018

As 2018 gets underway, it's shaping up to be a big year for mobile marketing, with budgets expected to grow, major mergers and IPOs in the works and the arrival of Harry Potter in our world via an augmented reality game.

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The 4 Essentials of an Email Remarketing Campaign THE 4 ESSENTIALS OF AN EMAIL REMARKETING CAMPAIGN

blog article

Oct 10, 2018

Online shopping is rarely a linear process. A customer may visit multiple sites, compare prices, and take days to complete a purchase, even if they’ve already added an item to their cart. This happens more often than you think; some research suggests that abandonment rates surpass 90%. 

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What You Need to Know About Instagram Stories for B2B Marketing WHAT YOU NEED TO KNOW ABOUT INSTAGRAM STORIES FOR B2B MARKETING

blog article

Oct 09, 2018

As Digiday noted last month, the popularity and versatile functionality of Instagram Stories have prompted advertisers to shift more of their ad spend to the platform. In the same piece, we learn that completion rates for Instagram Stories are on the rise, and younger age groups have been gravitatin...

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4 Strategies to Improve the Quality of B2B Marketing Leads 4 STRATEGIES TO IMPROVE THE QUALITY OF B2B MARKETING LEADS

blog article

Oct 09, 2018

The marketing department is often tasked with more than just maintaining a quality brand reputation. For many organizations, the B2B marketing team is responsible for providing quality inbound leads to the sales team. The key term here is quality. Provide quality leads and the sales team is quiet, p...

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3 Ways to Automate Google Ads Without Knowing How to Code 3 WAYS TO AUTOMATE GOOGLE ADS WITHOUT KNOWING HOW TO CODE

blog article

Oct 08, 2018

The machines are coming, the machines are coming the tricorn-hat-clad PPC practitioner shouted as he sprinted up the idealogical tower of his web browser to ring the great bell of Twitter to warn the ignorant of impending invasion. As many have written of recently, there is a growing set of tools an...

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5 Bad SEO Content Tactics You Should Stop Using 5 BAD SEO CONTENT TACTICS YOU SHOULD STOP USING

blog article

Oct 09, 2018

Bad SEO content is comparable to a bunch of cockroaches invading a house.Die.They’re hard to find and easy to miss. When you do see one, it scuttles out of sight before you can do anything about it. Despite all this, bad SEO content tactics proliferate. They continue to haunt your webpages, se...

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4 Great Pinterest Tools For Blog Owners 4 GREAT PINTEREST TOOLS FOR BLOG OWNERS

blog article

Oct 08, 2018

If you need to attract more subscribers then this social platform is one of the best networks to take advantage of and bring more eyes to your content. Blog owners can gain exposure online as users like and share pins on the articles they love.

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3 Ways to Save Money on Paid Search 3 WAYS TO SAVE MONEY ON PAID SEARCH

blog article

Oct 08, 2018

With such a high percentage of our money going to one channel, the inevitable questions surrounding its effectiveness come up. What am I getting for that money? How many new customers are attributed to paid search? What is my ROI?

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12 New Realities of Inbound Marketing 12 NEW REALITIES OF INBOUND MARKETING

blog article

Sep 24, 2018

There’s one thing for sure in the online marketing world: change.It’s constantly reinventing, recycling and regenerating into the next phase.Right when marketing starts to show its wrinkles, in comes a splash from the fountain of youth or some secret anti-aging potion. And a new cycle st...

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10 Reasons Why Your Business Needs Digital Marketing 10 REASONS WHY YOUR BUSINESS NEEDS DIGITAL MARKETING

blog article

Jun 11, 2018

If you are an entrepreneur, then by now you know that digital marketing is pivotal to building a strong market presence for your brand. Ever since its inception in the 1990s, digital marketing has come a long way to become an essential tool for the success of a brand today.

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Don DON'T LET YOUR DIGITAL MARKETING GO TO WASTE

blog article

Jun 25, 2018

In the modern age, there are a lot of ways in which businesses have had to change and adapt in order to more effectively connect with their customers. Sure, there are a plenty of ways in which marketing is just the same as it ever was. It's still an incredibly important aspect of a business, it ...

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Why Facebook is Still Relevant in 2018 WHY FACEBOOK IS STILL RELEVANT IN 2018

blog article

Oct 05, 2018

In order to meet your business goals, you need to know who you are trying to attract. Buyer personas allow you to predict what types of customers will be interested in your business, which means you will have a better understanding of what advertising and content will connect with your audience. You...

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3 Steps to Creating a Social Media Promotion Budget 3 STEPS TO CREATING A SOCIAL MEDIA PROMOTION BUDGET

blog article

Oct 01, 2018

Sixty-nine percent of Americans use some form of social media. By using social media to promote your business, you have the chance to reach almost 225 million Americans every day. If utilized correctly, social media can increase traffic to your website, promote your original content, advertise to a ...

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Examples of Valuable Marketing Content EXAMPLES OF VALUABLE MARKETING CONTENT

blog article

Oct 03, 2018

Successful marketing efforts in the age of online searching means providing value to your current and potential customers.What does providing valuable content mean? When people are looking for a solution to a need or problem they search the internet, either with a phrase or a question. You can help ...

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Why Customer Reviews are the Frontier of Inbound Marketing WHY CUSTOMER REVIEWS ARE THE FRONTIER OF INBOUND MARKETING

blog article

Oct 03, 2018

The internet is a powerful way to connect with people across the globe. With the world wide web in your back pocket, you have access to the answers to all your questions.The internet also allows your customers to educate themselves before making a purchase. Now, online reviews can answer any questio...

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How To Combat Low Social Media Engagement HOW TO COMBAT LOW SOCIAL MEDIA ENGAGEMENT

blog article

Oct 04, 2018

Many businesses come to us for social media services, and in their initial approach, they mention that the content which they are publishing on their social media channels isn’t generating any engagement. This isn’t always a major problem, as it depends on what the objective of posts are...

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How SEO and Social Media Intersect HOW SEO AND SOCIAL MEDIA INTERSECT

blog article

Oct 03, 2018

Have you ever thought about how social media impacts SEO or vice versa? If not, start moving it to the front of your mind. Search engine optimization and social media are two very different marketing channels, but they have complementary effects on one another. Here we explore how the two intersect ...

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Will Google Discover Change SEO? WILL GOOGLE DISCOVER CHANGE SEO?

blog article

Oct 04, 2018

Google has recently made a major update with their new Google Discover search model launched at the end of September.Last year their feed update, which displayed more relevant content without the need to enter a search query, was successfully tested with a reported over 800 million users taking adva...

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Digital PR and SEO: The Power Team for Today’s PR Initiatives DIGITAL PR AND SEO: THE POWER TEAM FOR TODAY’S PR INITIATIVES

blog article

Oct 04, 2018

Public relations (PR) has always been at the center of a brand’s communication strategy. A good PR campaign helps a brand form a mutually beneficial relationship with the public by increasing the public’s awareness about that brand and the products or services it offers. However, traditi...

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Why Marketers Are Disenchanted with SEO WHY MARKETERS ARE DISENCHANTED WITH SEO

blog article

Sep 19, 2018

Many thought leaders, marketers, and brands have speculated that SEO is dead, but we’d argue that it most certainly isn’t. Rather, it’s being reborn. However, it appears to be fading as a core digital and content marketing strategy.

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How to 2x Your Traffic This Year with Video SEO HOW TO 2X YOUR TRAFFIC THIS YEAR WITH VIDEO SEO

blog article

Jan 29, 2018

We’ve seen how video traffic has grown in recent years and according to industry studies, it is expected to flourish even more.Cisco predicts that by 2021 about 80 percent of global Internet consumption will be video content, and from 2016 to 2021, global Internet video traffic will increase t...

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17 of the Best Sources of Content Marketing Ideas 17 OF THE BEST SOURCES OF CONTENT MARKETING IDEAS

blog article

Oct 02, 2018

Being creative can be physically painful and, as John Cleese said, the real secret to creativity is the ability to sit with the discomfort until the right solution comes along. Only those who know the agony of sitting with a blank sheet waiting for five outstanding concept ideas on it can tell you.

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4 Reasons Why SEO is the Immune System of Your Digital Strategy 4 REASONS WHY SEO IS THE IMMUNE SYSTEM OF YOUR DIGITAL STRATEGY

blog article

Oct 02, 2018

Search engine optimisation is the immune system of your digital body. You may not really understand how it works, but it is there to regulate your website’s health. In such a saturated marketplace, search engine optimisation makes sense, but most people don’t understand the benefits of s...

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The Top 5 Benefits of Combining Email Marketing with SMS THE TOP 5 BENEFITS OF COMBINING EMAIL MARKETING WITH SMS

blog article

Sep 29, 2018

Every company needs to keep up with the times if they’re going to effectively engage their audience and get the results they need. In the past few years, SMS Short Message Service, better known as text messagin has burst onto the scene as a top communication platform. Given the popularity of s...

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4-Stage eCommerce Marketing Maturity Model 4-STAGE ECOMMERCE MARKETING MATURITY MODEL

blog article

Sep 28, 2018

In a world of constant connectivity, online shoppers expect to search, browse and purchase products easily, whenever and wherever they want. As they jump between a growing number of devices and channels, the path to purchase becomes increasingly complex. It’s no longer about delivering the rig...

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SEO Myths & Why You Must Drop Old SEO Habits SEO MYTHS & WHY YOU MUST DROP OLD SEO HABITS

blog article

Mar 14, 2018

Search engine optimization is a continually evolving approach to getting in front of the right audience and is an essential component of a successful B2B content marketing strategy. However, there is a lot of information floating around out there that isn’t necessarily true or effective. In th...

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Importance of Having Influencers Involved in Your Content IMPORTANCE OF HAVING INFLUENCERS INVOLVED IN YOUR CONTENT

blog article

Sep 19, 2018

Startup Socials is a global community of entrepreneurs built to connect and empower people in the startup ecosystem. We host social and educational events around the globe where you can network, learn, and create new relationships for your current and future startup ventures.

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Six tips for influencer marketing success SIX TIPS FOR INFLUENCER MARKETING SUCCESS

blog article

Jul 10, 2018

Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns.But despite the spend, many brands aren’t realizing influencer marketing’s full potential.

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Importance of Having Influencers Involved in Your Content IMPORTANCE OF HAVING INFLUENCERS INVOLVED IN YOUR CONTENT

blog article

Sep 19, 2018

There’s more to being an influencer than having thousands of followers especially when .Needless to say, influencers influence. Their followers actually engage with their content, listen to what they have to say, and take action as a result of their requests or recommendations.This means the r...

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Why Seasonality Matters in Digital Marketing WHY SEASONALITY MATTERS IN DIGITAL MARKETING

blog article

Sep 27, 2018

Digital marketing is affected by seasonal trends; there are many advantages – and a few disadvantages – to following seasonal advertising trends. It’s important to understand why seasonality matters and how to manage your digital marketing accordingly in order to make seasonal mark...

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The 5 Essential Toolsets for Effective B2B Marketing Lead Generation THE 5 ESSENTIAL TOOLSETS FOR EFFECTIVE B2B MARKETING LEAD GENERATION

blog article

Sep 26, 2018

The most common technologies demand generation marketers will test and deploy this year include account-based marketing technology, multichannel lead-nurturing  and content planning/syndication tools . However, before expanding your technology stack with newer solutions such as these, it’...

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7 Essentials for Any 2018 Digital Marketing Strategy 7 ESSENTIALS FOR ANY 2018 DIGITAL MARKETING STRATEGY

blog article

Sep 27, 2018

In today's tech landscape, a solid digital marketing strategy has become the CMO's new bread and butter; the only question now is how to best serve it up. Your business's success depends on the right type of strategy, and the right type of strategy can in turn lead to higher sales, new c...

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The New Rules of Email Marketing for Nonprofits THE NEW RULES OF EMAIL MARKETING FOR NONPROFITS

blog article

Sep 26, 2018

Just about every business on the planet uses email marketing to some extent and it’s not hard to guess why. Email consistently delivers double the ROI of any other digital channel. That’s why smart marketers have built an optimized strategy around email.The same is becoming true for nonp...

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7 Email Marketing Trends for 2019 7 EMAIL MARKETING TRENDS FOR 2019

blog article

Sep 24, 2018

If you’re a marketer today, you know that everything digital is in a constant state of flux—always updating and changing. As we gather more data, technology, and insights into how different nuances impact our strategies concerning everything from the tools we use to conduct business to t...

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5 SEO Browser Extensions Every Digital Marketer Should Be Using 5 SEO BROWSER EXTENSIONS EVERY DIGITAL MARKETER SHOULD BE USING

blog article

Sep 24, 2018

A browser extension is a plug-in that extends the functionality of a web browser. Wikipedia. Browser extensions are used in a number of ways. From enhancing your browser’s user interface and security or blocking advertisements, these tools can really improve your browsing experience. In this v...

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Pinterest Is So Much More Than Recipes And Crafts PINTEREST IS SO MUCH MORE THAN RECIPES AND CRAFTS

blog article

Sep 05, 2018

Believe it or not, Pinterest is one of the most effective marketing platforms out there. While most companies focus on Facebook, which works great for brand awareness and engagement, using an image-based platform is just as important.

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How to Use Inbound Marketing to Empower Millennials to Donate to Local Charities HOW TO USE INBOUND MARKETING TO EMPOWER MILLENNIALS TO DONATE TO LOCAL CHARITIES

blog article

Sep 19, 2018

Millennials are no longer the up-and-coming generation that will soon be entering the workforce. Many of them are already here. They’re slowly moving into roles that include leaders, board members and donors. So if your local charity has yet to appeal to millennials, now is the time to start. ...

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Redefining Your Marketing Metrics:Success Isn’t All ROI REDEFINING YOUR MARKETING METRICS:SUCCESS ISN’T ALL ROI

blog article

Sep 19, 2018

As a marketer, we often have a few different ideas of what successat work means. Caught in this radical digital age, it’s a common belief that your marketing skills are measured by how much you increase page views, sales, open rates, leads, customers or other numeric metrics  as proof you...

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Automated Marketing and CRM Put You in the Driver’s Seat of Inbound Sales AUTOMATED MARKETING AND CRM PUT YOU IN THE DRIVER’S SEAT OF INBOUND SALES

blog article

Sep 19, 2018

Inbound sales techniques have changed the dynamic. Rather than being in control of the sales process, the seller now functions more as a consultant. In some cases, s/he becomes a facilitator for a transaction. This opens up a new role possibility for your sale staff: lead generators.

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4 Things to Watch for When Running Email Marketing Campaigns for International Customers 4 THINGS TO WATCH FOR WHEN RUNNING EMAIL MARKETING CAMPAIGNS FOR INTERNATIONAL CUSTOMERS

blog article

Sep 20, 2018

At first, this sounds like a good idea, and potentially an easy win, especially considering the various smart tools now available on the market, but what we often forget is that even with advanced marketing technologies, it’s next to impossible to run a one-size-fits-all marketing campaign.

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Key trends for mastering digital marketing KEY TRENDS FOR MASTERING DIGITAL MARKETING

blog article

Sep 20, 2018

With each passing day, tech is driving the digital marketing industry into new territory. For brands, this means staying ahead of consumer expectations and delivering on what is going to be wanted, before it is demanded.

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How to Make Your B2B Content Marketing Strategy Work HOW TO MAKE YOUR B2B CONTENT MARKETING STRATEGY WORK

blog article

Feb 11, 2017

We all have our share of predicaments in business, particularly if the business is the B2B kind. If you have jumped into the B2B content marketing fray and are struggling to proliferate your plans, you are not alone. With a plethora of B2B companies driving hard business, the competition is only get...

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15 Tactics for Successful B2B Social Media Marketing 15 TACTICS FOR SUCCESSFUL B2B SOCIAL MEDIA MARKETING

blog article

Sep 13, 2018

The role of social media in demand generation has evolved to encompass targeted lead generation, influencer outreach, lead nurturing, social listening and research. B2B marketers who want to successfully build an engaged following on social media must master new skills as well as embrace the uniquen...

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Digital Marketing Growth Strategies For Service Businesses DIGITAL MARKETING GROWTH STRATEGIES FOR SERVICE BUSINESSES

blog article

Sep 21, 2018

A service business needs to be agile with digital marketing if it wants to succeed today. That being said, just because you can do many cool things with digital marketing doesn’t mean you should. The internet is the greatest and most efficient time-waster ever invented by humankind.

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Social Media Content Management: How to Save Time Sharing Quality Content on Social Media SOCIAL MEDIA CONTENT MANAGEMENT: HOW TO SAVE TIME SHARING QUALITY CONTENT ON SOCIAL MEDIA

blog article

Sep 06, 2018

For most people, it’s somewhat a non-issue to let time pass them by as there’s still another tomorrow to try. But for busy business owners and project managers, lost time is tantamount to money lost. If you are a business no matter the size, it’s likely that you devote a good part ...

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How social media has changed the way we look for work HOW SOCIAL MEDIA HAS CHANGED THE WAY WE LOOK FOR WORK

blog article

Sep 18, 2018

Long gone are the days of flicking through a newspaper to the classified job listings and circling those that sound most interesting. Technology has changed the way job-seekers find work, and how recruiters find potential candidates.

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Social media marketing is new buzzword for realtors SOCIAL MEDIA MARKETING IS NEW BUZZWORD FOR REALTORS

blog article

Sep 18, 2018

Real estate agents in the loop already know that their customers are all moving online. Eighty percent of all home buyers are looking online, according to Contactually. Furthermore, around half of them are searching through properties on their mobile, which means that mobile-friendly platforms like ...

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3 Ways to Effectively Boost SEO 3 WAYS TO EFFECTIVELY BOOST SEO

blog article

Sep 07, 2018

Search Engine Optimization as the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results often referred to as natural, organic, or earned results. According to a recent survey, almost 100% of survey responders cited Google as the place where they...

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3 Sure Fire Ways To Use Social Media For Lead Generation 3 SURE FIRE WAYS TO USE SOCIAL MEDIA FOR LEAD GENERATION

blog article

Sep 07, 2018

While social media isn’t necessarily the be-all and end-all of your online marketing efforts, it can play a significant role in getting you substantial results, and that includes lead generation. Considering that 90% of B2B top decision makers give a blind eye to cold calls, with 76% of buyers...

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Use The Pinterest Search Engine to Drive More Traffic USE THE PINTEREST SEARCH ENGINE TO DRIVE MORE TRAFFIC

blog article

Sep 06, 2018

Pinterest is not only a large social network but also serves as a powerful search engine that can provide valuable links to your personal brand’s website and it works much like Google search.

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Inbound vs. Outbound Marketing INBOUND VS. OUTBOUND MARKETING

blog article

Aug 30, 2018

As a sales professional, you’ve been there – do your deep breathing, reviewing the script and preparing to knock out your 50 cold calls for the day. You know there should be a better way, but it feels hopeless. There’s a way to get the leads you need. It’s called inbound mark...

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The Truth About Social Media THE TRUTH ABOUT SOCIAL MEDIA

blog article

Sep 04, 2018

For many, these numbers may come as no surprise. As some of us know personally, Zuckerberg’s behemoth dominates social media ad spend and fights with Google for the top spot in global digital ad spend.

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5 Brands Harnessing Blockchain for Marketing and Advertising 5 BRANDS HARNESSING BLOCKCHAIN FOR MARKETING AND ADVERTISING

blog article

Sep 07, 2018

Today, brands are exploring whether blockchain can help solve transparency issues in marketing and advertising. This is especially pertinent as GDPR and privacy concerns make data security even more important to consumers and enterprises alike.

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How to Create the Perfect Landing Page for your Email Marketing Campaign HOW TO CREATE THE PERFECT LANDING PAGE FOR YOUR EMAIL MARKETING CAMPAIGN

blog article

Sep 09, 2018

With 50% of customers preferring to hear from brands through emails and 85% of promotional emails reaching the customer’s inbox now, it has become imperative for businesses to design an email campaign that not only resonates with the subscribers but has the capability to drive traffic and conv...

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Why is Digital Marketing Important & Essential for Startup Growth? WHY IS DIGITAL MARKETING IMPORTANT & ESSENTIAL FOR STARTUP GROWTH?

blog article

Sep 15, 2018

No one starts a business today without having a proper digital marketing strategy. This is because digital marketing today has to be at the center of any marketing strategy for any business whatever its size. If you are in the initial stages of starting a business you probably have a tight budget an...

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Social Media Best Practices for e-Commerce Businesses SOCIAL MEDIA BEST PRACTICES FOR E-COMMERCE BUSINESSES

blog article

Sep 17, 2018

Every e-commerce business ostensibly knows that a solid presence on social media is important to the growth of their bottom line, but not every e-commerce business does social media well. For every story like Adidas selling out of a pre-release sneaker on Snapchat

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The Top 7 Social Media Marketing Trends Going Into 2019 THE TOP 7 SOCIAL MEDIA MARKETING TRENDS GOING INTO 2019

blog article

Sep 14, 2018

We all know by now how important of a role social media has on your business strategy. If you’re not on social media, you’re making things significantly harder on your business than they need to be. However, social media is constantly changing and it’s hard if you’re a social...

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Top AI and Machine Learning Trends of 2018 TOP AI AND MACHINE LEARNING TRENDS OF 2018

blog article

Sep 06, 2018

We’ve come a long way since the term artificial intelligence was coined by AI luminary John McCarthy at Dartmouth in 1955. Sixty-three years later, AI is transforming healthcare, fintech, and other industries across the spectrum. While the quest for a truly humanlike AI continues, advancements...

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6 Advanced Metrics to Determine How Social Media Achieves Business Goals 6 ADVANCED METRICS TO DETERMINE HOW SOCIAL MEDIA ACHIEVES BUSINESS GOALS

blog article

Sep 06, 2018

Many businesses struggle to measure their social media marketing activities. Marketers often cannot accurately determine how well their social media efforts generate leads or sales, improve ROI, or meet other specific business objectives.

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Lead Generation: Adopt a New Mindset to Fill Your Stadium LEAD GENERATION: ADOPT A NEW MINDSET TO FILL YOUR STADIUM

blog article

Sep 05, 2018

Close your eyes and visualize a 360-degree stadium with a stage in the middle of the field and a curtain running right down the middle of the stadium, dividing your audience in half. The dividing curtain separates your first two audiences and the stadium itself separates them both from your third au...

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5 Key Steps to Maintaining Brand Identity in Your Digital Marketing 5 KEY STEPS TO MAINTAINING BRAND IDENTITY IN YOUR DIGITAL MARKETING

blog article

Aug 30, 2018

A brand identity is what makes your brand recognizable and attractive. It’s important to be consistent whether you’re crafting emails, creating new landing pages, or posting photos on Instagram. However, creating and maintaining a brand identity is easier said than done.

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3 Signs It’s Time to Ditch a Digital Marketing Campaign. 3 SIGNS IT’S TIME TO DITCH A DIGITAL MARKETING CAMPAIGN.

blog article

Aug 29, 2018

Marketers across industries don’t like to admit defeat. However, not every marketing plan provides results, and sometimes, the best course of action is to scratch a campaign completely and move on. Indeed, knowing when to halt an ineffective marketing tactic and adopt a new approach is actuall...

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Where Will Digital Marketing Be 5 Years From Now? WHERE WILL DIGITAL MARKETING BE 5 YEARS FROM NOW?

blog article

Sep 05, 2018

We all know that things are changing quickly, and digital marketing has rapidly adapted to new mediums and customer demands over the years. With that in mind, what does the future hold? Where will digital marketing go in the next five years? 

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How Long Does Inbound Marketing Take? HOW LONG DOES INBOUND MARKETING TAKE?

blog article

Sep 02, 2018

If you work with clients who are curious about inbound marketing you’ve probably heard them ask how long it takes. You might tell them that it takes a number of months before you actually start seeing a return. And, you might feel a little uneasy about giving them an exact date when they&rsquo...

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Are You Making These Content Marketing Mistakes? ARE YOU MAKING THESE CONTENT MARKETING MISTAKES?

blog article

Sep 03, 2018

As we move into the latter half of 2018, it’s a good time to review and reflect on the success of content marketing programs. Reviewing results may reveal new opportunities or signal areas where you may want to pivot. While there isn’t one right way to do content marketing, but there are...

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4 Brand-Building Tips on Using Instagram for Your Business 4 BRAND-BUILDING TIPS ON USING INSTAGRAM FOR YOUR BUSINESS

blog article

Sep 04, 2018

One of the most powerful marketing tools marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services on social media platforms is a great way to increase brand awareness, engagement, sales, and leads.

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5 Common Digital Marketing Mistakes 5 COMMON DIGITAL MARKETING MISTAKES

blog article

Sep 03, 2018

Are you struggling to find digital marketing strategies that work for your business? Are you so overwhelmed with all the options and worried you’ll waste money on campaigns that will fail? Don’t worry; we understand how difficult it can be to figure out what types of advertising your aud...

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Top 15 Digital Marketing Tools for Content Marketing TOP 15 DIGITAL MARKETING TOOLS FOR CONTENT MARKETING

blog article

Aug 31, 2018

It’s a competitive world, which is why more companies are relying on content marketing to increase website traffic, build a connection with customers, and ultimately drive more sales. When you create strong content and distribute it via email and social media, you have a holistic marketing str...

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5 Ways to Construct the Perfect Social Strategy 5 WAYS TO CONSTRUCT THE PERFECT SOCIAL STRATEGY

blog article

Aug 31, 2018

As a newcomer to the marketing world, social media has quickly established its dominance as one of the top strategies businesses are using to market their business. As a platform that offers both a free and paid approach, social media sites can prove to be a cost-effective way for businesses to reac...

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What You Need to Know About Content Strategy. WHAT YOU NEED TO KNOW ABOUT CONTENT STRATEGY.

blog article

Aug 31, 2018

The cornerstone of an effective inbound marketing strategy is a comprehensive content strategy aligned with every stage of the inbound sales funnel. Wait a minute, some of you might be saying, aren’t content marketing and inbound marketing the same thing? Not quite. Most marketing professional...

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5 Strategies to Manage a Remote Social Media Team 5 STRATEGIES TO MANAGE A REMOTE SOCIAL MEDIA TEAM

blog article

Aug 31, 2018

Companies are increasingly hiring remote employees to attract top talent from across the globe. However, managing a team where members are geographically not in the same location can be challenging, especially when they are responsible for developing the company’s social media strategies. Many...

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eCommerce Marketing: The Best Times to Send Emails ECOMMERCE MARKETING: THE BEST TIMES TO SEND EMAILS

blog article

Aug 31, 2018

When launching a new business, timing is everything. This is definitely the case for eCommerce companies, especially since digital consumers are more engaged now than ever before. When a customer is clued into communication from your company around the clock via email, social media, and other channe...

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Google Expands Your Search Ads AGAIN! What You Need to Know GOOGLE EXPANDS YOUR SEARCH ADS AGAIN! WHAT YOU NEED TO KNOW

blog article

Aug 27, 2018

When Google first released Expanded Text Ads in 2016, advertisers rejoiced. Overnight, ads grew 50% in size and the possibilities for new ad copy seemed endless. On average, advertisers saw their ads’ click-through rates increase by 20% after making this change.

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How to Use Social Data to Run a Successful Content Marketing Campaign HOW TO USE SOCIAL DATA TO RUN A SUCCESSFUL CONTENT MARKETING CAMPAIGN

blog article

Aug 30, 2018

When you think about ways to utilize social media data - metrics like hashtag popularity or follower counts - the first thing which likely springs to mind is a social strategy, and how to tap into such to inform your process.

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The Importance of Facebook Remarketing THE IMPORTANCE OF FACEBOOK REMARKETING

blog article

Aug 30, 2018

Social media advertising has transformed the way businesses reach potential and existing customers online. Facebook, now with 2.2 billion users, remains one of the biggest players in the digital advertising space, having raked in a massive 40.7 billion US dollars from advertising; it will, therefore...

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Why You Should Still Be Marketing on Google Plus WHY YOU SHOULD STILL BE MARKETING ON GOOGLE PLUS

blog article

Aug 28, 2018

In the wake of even more algorithm changes on Facebook Pages, it seems as though these are nothing more than static websites that have no organic growth. The good news is that businesses can still build niche communities on Google Plus, which has the potential to bring even more exposure for your br...

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How the New Instagram Graph API Is Changing Social Media Marketing HOW THE NEW INSTAGRAM GRAPH API IS CHANGING SOCIAL MEDIA MARKETING

blog article

Aug 27, 2018

The year 2018 is shaping up to be a big one for Instagram. The social media platform breached the billion-user milestone in June. We’ve seen the addition of exciting features such as IGTV, an Instagram meets YouTube-style app. But for those whose businesses have apps that rely on Instagram, th...

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5 Ways a Screenwriting Beat Sheet Can Help Your Inbound Marketing Content 5 WAYS A SCREENWRITING BEAT SHEET CAN HELP YOUR INBOUND MARKETING CONTENT

blog article

Aug 29, 2018

Inbound marketing is all about taking a customer-driven approach to content rather than a traditional marketing and sales approach. Essentially, inbound marketing content positions the buyer persona as the hero of a story and your brand as the hero’s guide. Various types of inbound marketing c...

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5 Reasons Why Instagram Will Beat Facebook as Most Popular Social Media Network 5 REASONS WHY INSTAGRAM WILL BEAT FACEBOOK AS MOST POPULAR SOCIAL MEDIA NETWORK

blog article

Aug 28, 2018

In 2012, Facebook spent 1 billion dollars to purchase Instagram. At the time, it seemed like an outrageous amount of money to pay since the network had only 30 million users. Facebook, at the time, was weak on mobile prior to their public days on the stock market. Buying Instagram allowed them to im...

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How to think strategically about email personalization HOW TO THINK STRATEGICALLY ABOUT EMAIL PERSONALIZATION

blog article

Aug 28, 2018

With 80% of consumers being more likely to make a purchase from a retailer that tailors the offer to their preferences, retail marketers should focus on personalizing email communications to further increase e-commerce revenue and customer loyalty.

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23 Social Media And Digital Marketing Best Practices That Are Actually Myths 23 SOCIAL MEDIA AND DIGITAL MARKETING BEST PRACTICES THAT ARE ACTUALLY MYTHS

blog article

Aug 26, 2018

When you are new to the game and have not your path to success, you probably hop from one piece of information to the next, sucking up all the tips, social media best practices and success stories

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The Latest Evolution of Facebook: The Marketing Low-Down on 5 Recent Changes THE LATEST EVOLUTION OF FACEBOOK: THE MARKETING LOW-DOWN ON 5 RECENT CHANGES

blog article

Aug 15, 2018

As all marketers will remember, the quest to improve user experience started way back in 2015, with the announcement it would be making refinements to its News Feed to strike a better balance between friends, public figures, publishers, businesses, and community organizations.

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The Best Kept Content Marketing Secrets Exposed THE BEST KEPT CONTENT MARKETING SECRETS EXPOSED

blog article

Aug 23, 2018

As we come to the end of summer, consumers are looking ahead to the holiday season, but the upcoming months are more than just pumpkins and holiday decorations. For brands, it’s a time to reflect on what has worked for their business content marketing strategy and determine what they need to c...

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The Importance of a Good Social Media Bio THE IMPORTANCE OF A GOOD SOCIAL MEDIA BIO

blog article

Aug 24, 2018

With all the talk about social media algorithms and figuring out how to grow your account, we haven’t chatted about some back to basics topics like the importance of a good social media bio and profile picture. In this post, we’ll go over what key elements you need for a bio which attrac...

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Insourcing vs. Outsourcing: What’s Best for My Digital Marketing? INSOURCING VS. OUTSOURCING: WHAT’S BEST FOR MY DIGITAL MARKETING?

blog article

Aug 22, 2018

This is the typical question for many businesses, regardless of size. Both have their benefits. But after two decades of experience that includes positions as an employee and employer, outsourcing has continually claimed the dominant hand.

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6 Ways Pillar Pages Help Your Content Marketing 6 WAYS PILLAR PAGES HELP YOUR CONTENT MARKETING

blog article

Aug 24, 2018

We've been helping clients move to pillar pages to boost SEO rank for the core services they offer and problems they solve. Better SEO is one of the biggest reasons people are interested in pillar pages, but as we've helped more clients do this, we've seen many other benefits of planning...

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5 Lessons from HUD 5 LESSONS FROM HUD'S "DIGITAL REDLINING" COMPLAINT AGAINST FACEBOOK

blog article

Aug 22, 2018

 The Department of Housing and Urban Development announced a formal complaint against Facebook for alleged digital redlining. This story has valuable insights to offer financial institution leaders even if they aren't immediately evident. Learn the three lessons we've learned from this ...

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How marketers are navigating GDPR compliance creatively HOW MARKETERS ARE NAVIGATING GDPR COMPLIANCE CREATIVELY

blog article

Aug 01, 2018

With GDPR finally enforced, marketers are now legally bound to handle, process and store personal data much more securely and transparently. The regulations are putting consumers back in the driving seat by giving them control over their data, and the marketing communications they receive as a resul...

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Instagram Marketing Strategy 101 INSTAGRAM MARKETING STRATEGY 101

blog article

Aug 16, 2018

I can say with 100% confidence that Instagram is winning for favorite social platform among the humans I know. But why do people love Instagram so much? The most common response I hear when asking my friends, family, and acquaintances this question is, The pictures In 2017, digital asset management ...

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Why You Should Send Your Next Promotional Email at Midnight WHY YOU SHOULD SEND YOUR NEXT PROMOTIONAL EMAIL AT MIDNIGHT

blog article

Aug 16, 2018

When a politician changes their position on a policy question, we call them a flip-flopper. And we don’t trust them. But changing your position on an issue based on new evidence is a sign of progress and wisdom. And not just for politicians, for all the rest of us. For a long time, when it cam...

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5 Ways to Use Email in Your Next Digital Marketing Campaign 5 WAYS TO USE EMAIL IN YOUR NEXT DIGITAL MARKETING CAMPAIGN

blog article

Aug 16, 2018

When it comes to launching a new digital marketing campaign, there’s a lot to consider. You need to align your campaign across teams and make sure each platform is ready to do its job. Are your current digital marketing campaigns telling a complete story? Are they bringing clarity or vision? A...

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10 Expert Tips for Putting Together Your Own Digital Marketing Puzzle 10 EXPERT TIPS FOR PUTTING TOGETHER YOUR OWN DIGITAL MARKETING PUZZLE

blog article

Jul 23, 2018

Building your marketing plan is like putting together the pieces of a puzzle. One piece might be video marketing. Another might be email marketing. And there might also be some related to social media and content creation.

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5 Actionable Social Video Stats to Boost your Social Marketing Strategy 5 ACTIONABLE SOCIAL VIDEO STATS TO BOOST YOUR SOCIAL MARKETING STRATEGY

blog article

Aug 14, 2018

Video content for B2B companies is growing steadily on LinkedIn and it could be the next craze in the near future. According to Hubspot, after asking marketers about all sorts of different platforms and techniques  YouTube, Facebook, etc.- the most surprising metric came from the video on Linke...

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3 Ways the Best Brands Do Omnichannel Right 3 WAYS THE BEST BRANDS DO OMNICHANNEL RIGHT

blog article

Aug 17, 2018

Have you had enough of the term omnichannel? It blasted into our vocabulary a few years ago, shoving out multichannel as the preferred ubiquitous business speaks of our time. Omnichannel paints a picture of an all-knowing customer journey. It’s agnostic about your specific channel sins, and in...

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Four Keys to Global Content Marketing Success FOUR KEYS TO GLOBAL CONTENT MARKETING SUCCESS

blog article

Aug 21, 2018

Content marketing is the engine that drives online marketing success. It’s the linchpin that impacts most aspects of internet marketing SEO, social media promotion, newsletters, and online conversions.

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5 Skills Modern Content Marketers Needs 5 SKILLS MODERN CONTENT MARKETERS NEEDS

blog article

Aug 21, 2018

Modern content marketers can’t get by on a limited knowledge base these days. Along with insights around their brand and product, they have to have skills that help them deliver top-quality, valuable content to the target audience that drives results.

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12 Scalable Lead Generation Tactics For Unmatched Agency Growth 12 SCALABLE LEAD GENERATION TACTICS FOR UNMATCHED AGENCY GROWTH

blog article

Aug 21, 2018

One of the hardest things for any growing agency is capturing leads at scale. In this guide, we’ll share unbeatable tactics you can use to grow not just a handful, but hundreds of leads. Read on to learn how. You’ve got a finely optimized suite of services. Your project management system...

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Shortcut Guide to Creating SEO Content SHORTCUT GUIDE TO CREATING SEO CONTENT

blog article

Aug 19, 2018

It’s important for SEO and content marketers to understand that content and SEO go hand-in-hand, Oftentimes, each is only concerned with their respective area of focus. Without coupling the two, marketers are missing out on the opportunity to achieve maximum effectiveness.

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How Voice and Responsive Search Ads will Revolutionize Google Ads HOW VOICE AND RESPONSIVE SEARCH ADS WILL REVOLUTIONIZE GOOGLE ADS

blog article

Aug 19, 2018

In search marketing, keywords are the foundation of search. However, we are moving to a time where keywords and ads need to create synergy for the audience. After watching the Marketing Launch for Google Ads (no longer AdWords) it is time to face that industry changes will revolutionize the way we l...

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How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion? HOW ACCURATE IS SOCIAL MEDIA SENTIMENT ANALYSIS IN MEASURING CONSUMER OPINION?

blog article

Aug 20, 2018

Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a positive to negative scale indicates how consumers feel about company products, the company’s response to the current news, or the seriousness of a recent PR mishap

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How to Create Content That Makes Your Buyer Feel Smart HOW TO CREATE CONTENT THAT MAKES YOUR BUYER FEEL SMART

blog article

Aug 17, 2018

When was the last time you bought something and felt totally out of your element? Maybe it was a computer or some sort of healthcare product. Whatever the case – it’s important that the salesman is able to strike a chord without sounding patronizing.

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ABC – Always Be Connecting : How to Use Social Media to Build Connections and Sales ABC – ALWAYS BE CONNECTING : HOW TO USE SOCIAL MEDIA TO BUILD CONNECTIONS AND SALES

blog article

Aug 17, 2018

For most salespeople, the ABC acronym sounds familiar. Most remember the “Always Be Closing” acronym, but that phrase has become outdated. In the age of social selling, the ABC acronym has taken on a new identity.

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The How and Why of Mini-Sites for Content Marketing THE HOW AND WHY OF MINI-SITES FOR CONTENT MARKETING

blog article

Aug 16, 2018

Content management systems (CMS) have been, on the whole, a great step forward in the evolution of the web. They allow site owners to maintain their own sites without the friction (in time and money) of having to go through a technical team to add, edit, and delete content. This has fueled the rise ...

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Considering Marketing Automation? Start With Social Media CONSIDERING MARKETING AUTOMATION? START WITH SOCIAL MEDIA

blog article

Aug 16, 2018

If you’re ready to get started with marketing automation, the easiest place to start is with social media. It’s very simple to start automating certain social media tasks, and you’ll quickly see how this saves you time for more value-added things. In fact, automation can do some ta...

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10 Most-Common Content Syndication Mistakes Made By B2B Marketing Teams 10 MOST-COMMON CONTENT SYNDICATION MISTAKES MADE BY B2B MARKETING TEAMS

blog article

Aug 16, 2018

As B2B marketing and sales organizations prioritize account-based revenue strategies, traditional inbound tactics alone can’t provide the quantity or quality of decision-makers to convert target accounts. You simply can’t wait for prospects to find your website through inbound marketing ...

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How Product Bundling Can Boost Your E-Commerce Sales HOW PRODUCT BUNDLING CAN BOOST YOUR E-COMMERCE SALES

blog article

Aug 13, 2018

Have you ever upgraded to a large popcorn or drink at the movies, merely because the helpful clerk pointed out that it’s “only 25 cents more?”Have you ever grabbed the shampoo and conditioner combo that was cellophane-wrapped together, because it was simpler than sorting through al...

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10 Steps to Build Your First Email Marketing Automation Drip Campaign 10 STEPS TO BUILD YOUR FIRST EMAIL MARKETING AUTOMATION DRIP CAMPAIGN

blog article

Aug 14, 2018

Drip Campaigns can empower your email marketing efforts and get you dramatic results (e.g., engagement and sales). But it’s not enough to have an email autoresponder tool, knowing how to set it up to work for you while you’re busy doing what you love is the key.

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4 Step Guide to Online Marketing for Small Businesses 4 STEP GUIDE TO ONLINE MARKETING FOR SMALL BUSINESSES

blog article

Aug 13, 2018

Over the past few years, we’ve witnessed the balance of power shift from traditional marketing to online marketing. Of course, it was never a matter of if, but when this was going to happen. Online marketing is more cost-efficient, and it allows you to reach your target audience more quickly a...

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The One Thing Amazon, Airbnb, IKEA, and Uber Do Better Than Everyone Else THE ONE THING AMAZON, AIRBNB, IKEA, AND UBER DO BETTER THAN EVERYONE ELSE

blog article

Aug 13, 2018

What do Amazon, Airbnb, IKEA, and Uber all have in common? If you said four very successful companies, that would be true. But would you also say they were the most innovative companies in the world? Maybe not. But these four companies innovate in one way that is better than all their competition. T...

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9 Key Video Advertising Tips from Facebook 9 KEY VIDEO ADVERTISING TIPS FROM FACEBOOK

blog article

Aug 05, 2018

Facebook has published a new list of tips on video optimization across both Facebook and Instagram, providing specific notes on how to generate the best response with video campaigns on the two platforms.

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The Difference Between AI and Machine Learning and How Marketers Use Them to Increase ROI THE DIFFERENCE BETWEEN AI AND MACHINE LEARNING AND HOW MARKETERS USE THEM TO INCREASE ROI

blog article

Aug 02, 2018

If this confusion is keeping marketers from adopting AI, it’s unfortunate. AI is such a powerful asset to marketers—it’s helping brands and agencies analyze marketing data with unprecedented precision, providing them with the insights to make smarter optimizations that drive more r...

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The Impact of Email Branding When Gathering Insightful Data THE IMPACT OF EMAIL BRANDING WHEN GATHERING INSIGHTFUL DATA

blog article

Aug 13, 2018

Every CX program wants to gather as much insightful data as possible. We all are asked to provide our feedback multiple times every day. One day, I decided to count how many times I was asked to provide feedback. I initially thought maybe once per day, but when I counted it, I was invited to provide...

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9 Steps To Attract New Audiences With SEO Keyword Research 9 STEPS TO ATTRACT NEW AUDIENCES WITH SEO KEYWORD RESEARCH

blog article

Aug 06, 2018

You know you need to do keyword research. After all, you’re producing content to support your business growth, not writing a love letter to your grandma.The goal is to get as many qualified leads as possible to find your post, including new people finding you through Google search. But how can...

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3 Steps to Writing Nonprofit Email Campaigns 3 STEPS TO WRITING NONPROFIT EMAIL CAMPAIGNS

blog article

Aug 05, 2018

As a nonprofit, your schedule is more than jam-packed – but now is the time to sit down and write an email for your marketing efforts. Your goal of this email is to tell a story that builds a connection and inspires your supporters to take action. You’ve probably figured out the topic fo...

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How Do I Make Email Marketing Work For My Business? HOW DO I MAKE EMAIL MARKETING WORK FOR MY BUSINESS?

blog article

Aug 07, 2018

It’s one of the most common ways for businesses to communicate with their customers and prospects, and GDPR won’t change that. But the popularity of email marketing doesn’t mean brands large or small get it right every time, if at all. Here, Adam Oldfield, managing director of mark...

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5 Profitable Ways to Automate Your Ecommerce Processes 5 PROFITABLE WAYS TO AUTOMATE YOUR ECOMMERCE PROCESSES

blog article

Aug 06, 2018

Time is money, and a rapidly growing business can be a victim of its own success. Scaling quickly increases the amount of time-intensive tasks for your employees. When the exchange rate is a one-for-one time in, money out your company’s growth can stall. Freeing up time for your employees lets...

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How to do content marketing for your start-up HOW TO DO CONTENT MARKETING FOR YOUR START-UP

blog article

Aug 08, 2018

Every month, more than 500,000 new businesses are launched. With the rise of content marketing and digital PR, the marketing arena is even for everyone–be it a billion-dollar company or a bootstrapped start-up. With a well-drafted PR and content marketing strategy, a start-up with a single-dig...

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Want Consumers to Visit Your E-commerce Website? Here WANT CONSUMERS TO VISIT YOUR E-COMMERCE WEBSITE? HERE'S THE SECRET

blog article

Aug 07, 2018

For running an e-commerce platform in such an hour of a rush, you would need to outrank your competitors in every aspect whether it's the SERP or conversion rates. In order to be a champ in your niche and rule the industry, you need to manage the constant flow the natural traffic to your e-comme...

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Why Search Engine Optimization Is the Key to Making Money Online WHY SEARCH ENGINE OPTIMIZATION IS THE KEY TO MAKING MONEY ONLINE

blog article

Jul 10, 2018

There are all sorts of ways to make money from a blog or website. You could sell ads, write sponsored content or work with content partners. You could create an online shop or use affiliate links to send your readers to someone else’s online shop. You could even create a subscription model, wh...

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How Do You Measure Whether Your Marketing Campaign is a Success? HOW DO YOU MEASURE WHETHER YOUR MARKETING CAMPAIGN IS A SUCCESS?

blog article

Aug 07, 2018

Gauging whether a campaign has been successful is one of the key elements of marketing, both in-house and within agencies. A successful campaign provides a sense of pride and achievement, and the knowledge that you have been able to justify the spend on the campaign. But what defines whether a campa...

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11 Effective Content Marketing Tools to Demolish Your KPIs 11 EFFECTIVE CONTENT MARKETING TOOLS TO DEMOLISH YOUR KPIS

blog article

Aug 07, 2018

I’m often asked about my preferred mix of tools for content marketing, and which platforms I personally use? There’s no shortage of them to consider, either - in fact, there are almost 7,000 marketing tools.

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5 Ways to Profit from Digital Marketing Through 2028 5 WAYS TO PROFIT FROM DIGITAL MARKETING THROUGH 2028

blog article

Jul 25, 2018

The online revolution is coming faster than you think. We are in the age of the Uber-ization, Netflixing, and Bitcoining of everything. Your customers are getting used to ordering their products and services on demand. They like to choose exactly what they want, how they want it and when they want i...

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4 Ways Local SEO Can Boost Your Mobile Marketing Efforts 4 WAYS LOCAL SEO CAN BOOST YOUR MOBILE MARKETING EFFORTS

blog article

Aug 04, 2018

It’s no secret that mobile devices are the way people survive in this technology-driven world. The number of people that use their mobile phone for looking up information surpassed desktop search years ago. People now have access to just about anything they can think of from getting directions...

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How to Launch Your First Email Marketing Campaign and Get the Results You Want HOW TO LAUNCH YOUR FIRST EMAIL MARKETING CAMPAIGN AND GET THE RESULTS YOU WANT

blog article

Jul 27, 2018

Email isn’t going anywhere. There are 3.7 billion global email users, and that number is expected to grow to 4.1 billion by 2021. What's more, this communication channel is supremely popular: People check their emails multiple times a day, and when you're trying to market your company,...

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The Importance of Digital Marketing in 2018 THE IMPORTANCE OF DIGITAL MARKETING IN 2018

blog article

Jul 28, 2018

Technology is integrated into our lives more than ever before. We own smartphones, conversational AI devices such as Amazon Alexa and Google Home, laptops, and tablets. With so many people online, it’s essential for businesses to be online as well. As our online presence continues to grow, the...

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How To Build A Brand Community Using Social Media HOW TO BUILD A BRAND COMMUNITY USING SOCIAL MEDIA

blog article

Jul 31, 2018

Today, companies and brands are often unsure of what to post on social media and often resort to self-promotion, which to be honest is boring and one of the worst things you can do. Social media when utilized correctly and with a purpose builds a community. Brands that take on a mentoring role, prov...

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How Social Commerce is Changing eCommerce HOW SOCIAL COMMERCE IS CHANGING ECOMMERCE

blog article

Jun 05, 2018

In the United States, more than 80% of the population uses some sort of social media. In fact, worldwide, the number of social media users has risen to over 2.34 billion users, and that number is expected to climb to 2.95 billion by 2020! There’s no denying that social media plays an integral ...

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4 Pinterest Hacks You Can Adopt to Drive Traffic to Your Blog 4 PINTEREST HACKS YOU CAN ADOPT TO DRIVE TRAFFIC TO YOUR BLOG

blog article

Aug 01, 2018

If you didn’t know it already, Pinterest is a blogger’s best friend. You may have thought the platform was useful only for finding recipes, home decor, and DIY projects; but in fact, it's so much more

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Five ways ecommerce is being revolutionized right now FIVE WAYS ECOMMERCE IS BEING REVOLUTIONIZED RIGHT NOW

blog article

Jul 30, 2018

E-commerce has come a long way from its birth in the 1990s. From the dot-com boom and bust to the SEO age, the rise of social media, and the impact of mobile, this industry has had a wild ride.

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Social Media Marketing: Importance of Measuring Your ROI SOCIAL MEDIA MARKETING: IMPORTANCE OF MEASURING YOUR ROI

blog article

Jul 27, 2018

By now, most members of the healthcare community understand that a social media component is essential to a broader marketing effort. But before one simply “dives in,” one needs a defined strategy and a means of measuring ROI (Return on Investment). An effective social campaign is not si...

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3 brick-and-mortar lessons for e-commerce 3 BRICK-AND-MORTAR LESSONS FOR E-COMMERCE

blog article

Aug 03, 2018

It's an occupational hazard within the retail sector: Lessons learned in the market are usually learned the hard way. Adding insult to injury, there is a very low margin for error, particularly when changing course in the business does not correlate with shopper demands. The good news for grocer...

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The Winning Formula For Successful Digital Marketing in 2018 THE WINNING FORMULA FOR SUCCESSFUL DIGITAL MARKETING IN 2018

blog article

Jul 30, 2018

It can seem overwhelming when you think about the ever-evolving world of digital marketing. Where do you start? What are the first steps you should take when getting your feet wet in this critical area of study? In the following article, we will walk you through all the necessary steps to get you to...

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The 5 Deadliest Facebook Marketing Mistakes to Avoid THE 5 DEADLIEST FACEBOOK MARKETING MISTAKES TO AVOID

blog article

Jul 09, 2018

According to the latest stats, Facebook currently has more than 2 billion monthly active users. Besides being a great place to connect with people, it’s one of the most profitable marketing platforms of today. As everybody and their momma (literally) has an account on Facebook, it’s the ...

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Digital Marketing in Healthcare Industry DIGITAL MARKETING IN HEALTHCARE INDUSTRY

blog article

Apr 12, 2017

A recent report reveals that out of 20 searches on Google one search will be related to healthcare this is because, as a maximum number of people going online for information and searching for a solution for their health-related issues. Formerly word of mouth marketing played a vital role in the hea...

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Why Your Business Needs Multichannel Marketing WHY YOUR BUSINESS NEEDS MULTICHANNEL MARKETING

blog article

Jun 19, 2018

Multichannel marketing is marketing done through different channels in order to reach as many people as possible. While most businesses are on social media, some also do traditional advertising on television and the radio. You can even combine direct mailings with social media and e-mail marketing.

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The Anatomy of Medical Marketing THE ANATOMY OF MEDICAL MARKETING

blog article

Jan 15, 2018

Expectations for how the customer experience should be are always going up. Customers don’t distinguish between companies and industries the way that marketers do. As Matthew says, “The best experience a consumer has anywhere is what they expect everywhere.” You’re expected t...

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6 Healthcare Marketing Trends for Providers in 2018 6 HEALTHCARE MARKETING TRENDS FOR PROVIDERS IN 2018

blog article

Apr 09, 2018

With both the healthcare industry and the marketing industry both evolving quickly in some ways, it’s essential to stay on top of the latest best practices. In this post, you’ll learn about the 6 most important healthcare marketing trends for providers in 2018.

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Best Email Marketing Practices for Your B2B Healthcare Company BEST EMAIL MARKETING PRACTICES FOR YOUR B2B HEALTHCARE COMPANY

blog article

Jul 20, 2018

With so many high-tech options for your B2B healthcare inbound marketing, email may be at the bottom of your list. The truth is, it should go somewhere near the top. Not only is B2B healthcare email marketing one of the top tactics for attracting a significant number of quality leads, but it can yie...

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The Evolving Role of Digital Marketing in Healthcare THE EVOLVING ROLE OF DIGITAL MARKETING IN HEALTHCARE

blog article

Jul 06, 2017

The healthcare industry is progressive in many ways, but marketing strategy tends to lag behind other consumer-centric industries. Why? With closely monitored HIPPA regulations, including how patient data is used, and the FDA constraining marketing efforts, it’s often tough for healthcare to k...

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THE POPULAR WEBSITES THAT EVERY DIGITAL MARKETER NEED TO KNOW THE POPULAR WEBSITES THAT EVERY DIGITAL MARKETER NEED TO KNOW

blog article

Jul 01, 2018

Can you imagine a company without a website or a brand with zero social media engagement? I bet you can’t because it’s almost impossible to build a successful business without the corresponding digital marketing strategy. Numerous studies prove this statement.

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HOW INTERACTIVE CONTENT CAN BOOST YOUR MARKETING CAMPAIGNS HOW INTERACTIVE CONTENT CAN BOOST YOUR MARKETING CAMPAIGNS

blog article

Jul 05, 2018

Has your content marketing strategy fizzled out in the recent times? You aren’t alone as traditional content marketing strategies are increasingly becoming irrelevant in the modern context. Many brands and digital marketers are left puzzled with diminishing returns on traditional content marke...

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5 Keys To Building An Effective SEO Marketing Plan 5 KEYS TO BUILDING AN EFFECTIVE SEO MARKETING PLAN

blog article

Jul 25, 2018

Search Engine Optimization, or SEO, is a scary-sounding phrase that involves maximizing the number of visitors to your webpage. It’s one of the main marketing tools that agencies, mine included, use to get people to visit websites. However, any company could benefit from quality SEO. The field...

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How to Create an Effective Win Back Email Campaign HOW TO CREATE AN EFFECTIVE WIN BACK EMAIL CAMPAIGN

blog article

Jul 26, 2018

Email marketing, if not kept engaging enough with your subscribers may hit a stale spot, and that calls for extra effort than the usual practices you follow in email campaign management.

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Boost Social Media Marketing BOOST SOCIAL MEDIA MARKETING

blog article

Jul 25, 2018

According to recent research performed by Content Marketing Institute, presented by author Chris Richardson, 83% of B2B marketers use social media networks for traffic/client generation, making it the No. 1 preferred tactic. And, the same research shows that the average B2B organization is present o...

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The best digital marketing stats we’ve seen this week THE BEST DIGITAL MARKETING STATS WE’VE SEEN THIS WEEK

blog article

Jul 27, 2018

Dear reader, I invite you to enjoy this week’s stats roundup with an ice-cold glass of anything refreshing. Or, maybe just go stand next to an open freezer for five minutes and have a little read You’ve earned it. We’ve got news about Amazon earnings, influencer bots, customer serv...

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How to Incorporate Video into Your Social Media Marketing Strategy HOW TO INCORPORATE VIDEO INTO YOUR SOCIAL MEDIA MARKETING STRATEGY

blog article

Jul 25, 2018

From the revolutionary Tasty videos to the recent roll-out of Instagram TV, video as a social media marketing tactic has become, “the new black.” The mad rush of businesses incorporating videos into their digital marketing and advertising strategies may have you in a panic, but before yo...

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Social Media… Where To Start? SOCIAL MEDIA… WHERE TO START?

blog article

Jul 25, 2018

We hear so much about strategies for running a successful social media strategy, but how are you supposed to run that strategy if you don’t get started properly? Before you can get to the day-to-day successes, you need to set yourself up. Here are a few things to consider as you are building y...

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What is Digital Marketing? Breaking Down the Basics WHAT IS DIGITAL MARKETING? BREAKING DOWN THE BASICS

blog article

Jul 25, 2018

Digital marketing is the use of the internet to market your products or services. Digital marketing campaigns may include using social media, email, search engines, and a website or landing pages to engage with current and future customers

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The Merchant’s Guide to Using Facebook for Affiliate Marketing THE MERCHANT’S GUIDE TO USING FACEBOOK FOR AFFILIATE MARKETING

blog article

Jul 26, 2018

You’ve probably heard this by now, a few times over, and it might be enough anecdotal evidence to skip focusing on Facebook as you grow your business’ affiliate marketing footprint. But we’re here to tell you to rethink that. The death of Facebook has been greatly exaggerated. Worl...

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5 Google AdWords Features You Should Be Using In 2018 5 GOOGLE ADWORDS FEATURES YOU SHOULD BE USING IN 2018

blog article

Jul 17, 2018

There’s a lot to love about Google in 2018. Although privacy is still not high on their list of priorities, they are unleashing lots of cool new features and upgrading existing ones to the AdWords platform. The new AdWords interface may take some getting used to, like that time your parents br...

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Group, Facebook To Train Young Graduates On Digital Marketing GROUP, FACEBOOK TO TRAIN YOUNG GRADUATES ON DIGITAL MARKETING

blog article

Jul 22, 2018

A digital training not-for-profit initiative in partnership with Facebook has said it will train young graduate waiting for employment on intensive Digital Marketing training programme.

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How to Calculate the ROI of Influencer Marketing Campaigns HOW TO CALCULATE THE ROI OF INFLUENCER MARKETING CAMPAIGNS

blog article

Jul 25, 2018

Before launching an influencer marketing campaign, you need to decide what you want to accomplish. Establishing an end goal for your efforts is essential for determining how you’ll measure it. Here are the most common end goals (and how to measure them):

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Are Computer-Generated Characters the Future of Influencer Marketing? ARE COMPUTER-GENERATED CHARACTERS THE FUTURE OF INFLUENCER MARKETING?

blog article

Jul 25, 2018

Computer-generated influencers - the latest breed of Instagram stars who resemble human beings but are not - are slowly rising in popularity, drawing attention from fashion and beauty brands alike.

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5 Ways You Can Use Social Media Listening to Your Advantage 5 WAYS YOU CAN USE SOCIAL MEDIA LISTENING TO YOUR ADVANTAGE

blog article

Jul 17, 2018

Social media monitoring is a must for any brand - and really, why would you miss such a great opportunity to find people who are talking about your business, looking for something that you offer, or asking a question that you can answer?

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30 Crazy Social Media Facts That Might Change How You Think About Marketing 30 CRAZY SOCIAL MEDIA FACTS THAT MIGHT CHANGE HOW YOU THINK ABOUT MARKETING

blog article

Jul 02, 2018

If you’re looking to slay the digital marketing dragon, you’re going to need social media as one of your weapons. Social media has been a rising player in the digital marketing game for so long now that many are wondering when it’s going to start losing steam.

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Using Redirects Can Impact Google AdWords Quality Score USING REDIRECTS CAN IMPACT GOOGLE ADWORDS QUALITY SCORE

blog article

Jul 12, 2018

It came up in a tweet specifically about HTTPS, with Jon Diorio of AdWords advising advertisers to ensure if they have switched to HTTPS, that they update their landing page URLs to HTTPS, for those sites that have switched to secure in anticipation of the Google Chrome change that will mark all non...

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10 Benefits of Social Media for All Businesses 10 BENEFITS OF SOCIAL MEDIA FOR ALL BUSINESSES

blog article

Jul 22, 2018

No doubt most of you reading this are fully immersed in social media. We live and breathe it. Most of our job is focused on it. But shockingly, to those of us that ride or die with our friends on social channels, there are still businesses on the fence about utilizing the medium, and there are still...

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How Blockchain Technology Is Changing Digital Marketing HOW BLOCKCHAIN TECHNOLOGY IS CHANGING DIGITAL MARKETING

blog article

Jul 19, 2018

Digital marketing is a central part of any business. To thrive in today’s society, you must be able to effectively advertise on online platforms, including social media. Experts are predicting significant changes in the digital marketing world. A recent technological advancement called Blockch...

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Why You Need to Include Video in Your Marketing Strategy WHY YOU NEED TO INCLUDE VIDEO IN YOUR MARKETING STRATEGY

blog article

Jul 10, 2018

Over the last few years, video’s popularity has grown so dramatically that it cemented itself as part of a business marketing strategy that you can’t ignore. With a little creativity and a well thought out plan, videos can help a brand (such as yours) stand out from the rest with a uniqu...

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5 Things You Need to Know About Outsourcing Content Marketing 5 THINGS YOU NEED TO KNOW ABOUT OUTSOURCING CONTENT MARKETING

blog article

Jul 20, 2018

The thing is, outsourcing is a partnership. If you’ve been switching from freelancer to freelancer and agency to agency without seeing any improvement, that’s probably what’s missing. Even if you’re absolutely certain you’ve just had a string of bad writers, why not con...

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GLOBAL RETAIL E-COMMERCE PACKAGING MARKET 2018 BY PLAYERS GLOBAL RETAIL E-COMMERCE PACKAGING MARKET 2018 BY PLAYERS

blog article

Jul 19, 2018

Recently added a new in-depth research report that focuses on 2018- 2025 Retail E-commerce Packaging Market report around the globe. The study of reports gives always a satisfactory solution to the user. The research is attached with substantial information in the form of graphs and tables to unders...

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How to Leverage Influencer Marketing for Improved SEO HOW TO LEVERAGE INFLUENCER MARKETING FOR IMPROVED SEO

blog article

Apr 11, 2018

This session on influencer marketing and SEO is the first up for me on day one of Pubcon Florida, which has grown from a one day to a two-day event. It’s easy to see why: The speaker line up is chock full of current smart search marketing advice from a great collection of expert practitioners....

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5 Social Media Marketing Lessons From Netflix 5 SOCIAL MEDIA MARKETING LESSONS FROM NETFLIX

blog article

Jul 18, 2018

Netflix currently has more than 125 million subscribers who pay to use its services, and 7.4 million of these were added within the first three months of this year. Netflix’s closest competitor, Amazon Prime, has about 100 million users. Netflix is so successful that in the first quarter of 20...

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How to Use Social Media to Sell More Products HOW TO USE SOCIAL MEDIA TO SELL MORE PRODUCTS

blog article

Feb 11, 2018

Social media is more than a traffic and engagement driver. It’s also one of the best ways to sell more products and increase sales. Sure, it takes time to build trust with your audience, but as you do…… that trust turns into motivation to purchase. But to do that, you need a holi...

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SEO + Paid Search: An Aristotelian Lesson in Search Marketing Integration SEO + PAID SEARCH: AN ARISTOTELIAN LESSON IN SEARCH MARKETING INTEGRATION

blog article

Apr 02, 2018

The first search engine was created in 1990, over two millennia from when Aristotle, the famed Greek philosopher, walked the earth. Having never lived in a world that included a search engine, let alone paper, you might be wondering what advice Aristotle could possibly offer when it comes to search ...

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7 Influencer Marketing Trends That Will Rule 2018 7 INFLUENCER MARKETING TRENDS THAT WILL RULE 2018

blog article

Jan 11, 2018

While influencer marketing boomed in 2017, it’s been on the rise for a full decade. In fact, we first posted about it in 2008 after we attended a session at SES San Jose on social media analysis and tracking. Ten years later and influencer marketing has evolved from a rising trend into a prove...

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WHY INFLUENCER MARKETING IS CRUCIAL TO EVENT PROMOTION WHY INFLUENCER MARKETING IS CRUCIAL TO EVENT PROMOTION

blog article

May 08, 2018

When you’re making lighter decisions, like where to go for brunch or what brand of hiking shoes to buy, you might step out of your inner circle to ask for recommendations. We are far more likely to take action when someone we know vouches for a company that we are when confronted by a traditio...

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10 Common Reasons Why Influencer Marketing Campaigns Fail 10 COMMON REASONS WHY INFLUENCER MARKETING CAMPAIGNS FAIL

blog article

Jul 12, 2018

In today’s over-communicated, advertising-wary digital landscape, businesses need to find alternative strategies for generating brand exposure, website traffic, and conversions, and influencer marketing are often just what’s needed. Done right, influencer marketing can generate insane re...

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8 Powerful Email Copywriting Techniques 8 POWERFUL EMAIL COPYWRITING TECHNIQUES

blog article

Jan 15, 2018

Headlines have always been the foundation of good copy. In email marketing, your subject line is what gets you opened and read. Without a good one, you’ve got nothing.  Promoting limited time or quantity items can create a sense of urgency around your email that piques interest and drives...

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10 Social Media Statistics for B2B Marketers 2018 10 SOCIAL MEDIA STATISTICS FOR B2B MARKETERS 2018

blog article

Jul 05, 2018

The latest social media statistics show growth of Instagram, social messaging bots, and video content. Social Media Examiner’s 10th annual study, 2018 Social Media Marketing Industry Report, surveyed more than 5,700 marketers from across the world in a variety of industries — including m...

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4 Components of Effective Lead Generation and Lead Nurturing Campaigns 4 COMPONENTS OF EFFECTIVE LEAD GENERATION AND LEAD NURTURING CAMPAIGNS

blog article

Jul 16, 2018

Content marketing, when done right, is an inexpensive, extremely effective way to generate and nurture leads. But, as I recently wrote, even the best content marketing strategy won’t do you much good if your website stinks. You have to have certain tactical elements for lead generation and lea...

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How Successful Life Science Businesses Generate Their Leads with “White Paper Marketing” HOW SUCCESSFUL LIFE SCIENCE BUSINESSES GENERATE THEIR LEADS WITH “WHITE PAPER MARKETING”

blog article

Jul 11, 2018

The life science sector is full of ambitious professionals who are both overwhelmingly busy and voracious learners. This presents a problem and an opportunity. If you can employ educational marketing to your market, leaving your readers significantly more informed on an important issue than before t...

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7 Life Science Marketing Trends That Blew Up in 2018 & How to Use Them. 7 LIFE SCIENCE MARKETING TRENDS THAT BLEW UP IN 2018 & HOW TO USE THEM.

blog article

Jun 05, 2018

In addition, the largest companies of the world (like Coca-Cola, for example) are increasingly trusting of the ROI of digital marketing. Over time, they are likely to shift more and more of their marketing spend into it, and the bidding price of online ads may soon be much higher for lucrative searc...

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The Best SEO Tools You Should Be Using in 2018 THE BEST SEO TOOLS YOU SHOULD BE USING IN 2018

blog article

Mar 19, 2018

SEO has proven itself. It’s no longer the buzzword reserved for niche online marketing circles. Nowadays, even the small business owner promoting their business online knows just how critical SEO can be to their success.

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7 Digital Marketing Predictions For Online Businesses In 2018 7 DIGITAL MARKETING PREDICTIONS FOR ONLINE BUSINESSES IN 2018

blog article

Jul 11, 2018

Digital Marketing, whose base is the Internet and the way business happens on the Internet received a tremendous boost due to this explosion of new users, and this is the reason our Digital Marketing predictions for 2018 focuses on three important aspects: mobile, video and content.

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What it Means for Google Analytics & Online Marketing WHAT IT MEANS FOR GOOGLE ANALYTICS & ONLINE MARKETING

blog article

May 21, 2018

If you’ve been on the Internet at all in the past few months, you’ve probably seen plenty of notices about privacy policy updates from one service or another. As a marketer, a few of those notices have most likely come from Google.

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What Do SEOs Do When Google Removes Organic Search Traffic? WHAT DO SEOS DO WHEN GOOGLE REMOVES ORGANIC SEARCH TRAFFIC?

blog article

Jun 29, 2018

So for the last 19 years or 20 years that Google has been around, every month Google has had, at least seasonally adjusted, not just more searches, but they've sent more organic traffic than they did that month last year. So this has been on a steady incline. There's always been more opportu...

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Warnings on Google AdWords WARNINGS ON GOOGLE ADWORDS

blog article

Jul 11, 2018

She is the enemy of all entrepreneurs who earn a secondary or main job with online marketing - the warning. In the course of the GDPR, the concern about a warning from Google AdWords ads is especially great. What a possible warning means for you and what effect the risk of being warned should have o...

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The Multi-Channel Retailers are winning and they don’t believe in the ‘Amazon Effect’. THE MULTI-CHANNEL RETAILERS ARE WINNING AND THEY DON’T BELIEVE IN THE ‘AMAZON EFFECT’.

blog article

Jun 14, 2017

While many blamed online players like Amazon, Tmall or e-commerce in general for the recent struggles of traditional brick and mortar, Singer has a different perspective. “In reality, online sales account for 10-15% of total retail sales, but online retailers get 90% of the media attention.&rd...

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MARKETING SHORTCUTS AND OTHER OXYMORONS. MARKETING SHORTCUTS AND OTHER OXYMORONS.

blog article

Oct 28, 2016

Marketing is often an afterthought in the logistics space. Quite rightly, the priority emphasis must first be on getting the product right. But once the product or service is solid and “marketable,” too many logistics businesses assume they can then turn marketing “on,” like ...

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How to Turn Brand Monitoring Into Content Assets. HOW TO TURN BRAND MONITORING INTO CONTENT ASSETS.

blog article

Jun 25, 2018

Monitoring your brand’s mentions is not an option these days. It’s a must. The web is open and public. Someone is discussing your brand and you better be there to listen and participate. But is there any way to get more out of a necessary task?

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All the Benefits of Healthcare SEO ALL THE BENEFITS OF HEALTHCARE SEO

blog article

Feb 19, 2018

SEO stands for search engine optimization—in other words, optimizing your website for the top search engines like Google and Bing. If you’re an orthopedic surgeon, you want someone to type “spinal surgery” into Google and find your practice. If you’re a dentist, you wan...

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Why Does Digital Advertising Cost So Much in Healthcare? WHY DOES DIGITAL ADVERTISING COST SO MUCH IN HEALTHCARE?

blog article

Apr 03, 2018

Paid digital advertising includes things like Google AdWords (both paid search and the Google Display Network), Bing Ads, YouTube, and Facebook Advertising (as well as ads on Instagram, which Facebook owns). As with using billboards and TV ads, digital advertising is an investment. Unfortunately, th...

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Content Marketing for Medical Device Manufacturers. CONTENT MARKETING FOR MEDICAL DEVICE MANUFACTURERS.

blog article

Oct 23, 2017

Many of us think we know what marketing is. It’s all those beautiful flyers, pamphlets, mailers and media ads that companies buy and send out to the mass of prospective buyers in the hope that some of us will purchase their product(s). Of course that is hugely simplistic because marketing is m...

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6 Keys to a Strong Healthcare Digital Marketing Strategy. 6 KEYS TO A STRONG HEALTHCARE DIGITAL MARKETING STRATEGY.

blog article

Oct 31, 2017

The healthcare industry is continually pursuing the next technological advancement. Whether it’s a new, improved treatment, a groundbreaking facility or the expansion of physician specialties, healthcare organizations are always working to provide a higher level of care for patients.

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IS INBOUND MARKETING RIGHT FOR MEDICAL PRACTICES? IS INBOUND MARKETING RIGHT FOR MEDICAL PRACTICES?

blog article

Jun 28, 2017

Inbound Marketing is the process of generating helpful, relevant content for very specific buyer personas that is meant to guide them along the Buyer’s Journey, positioning a brand for success well before the prospect is ready to buy. This philosophy first became popular in the 1990’s wh...

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Digital Marketing Is Becoming The New Wave of Healthcare Marketing. DIGITAL MARKETING IS BECOMING THE NEW WAVE OF HEALTHCARE MARKETING.

blog article

May 14, 2018

Does “online healthcare marketing” describe the newsletter that you received from your primary physician reminding you of your upcoming physical? Or does it mean all of the above? Take a look at the history of healthcare advertising techniques. These have been evolving and reinventing in...

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What Marketers Need to Know About the ‘State of Video Marketing’. WHAT MARKETERS NEED TO KNOW ABOUT THE ‘STATE OF VIDEO MARKETING’.

blog article

Nov 11, 2017

These days, there’s little doubt among marketers that video content is an incredibly powerful content marketing tool. After all, humans are visual creatures by nature, so it stands to reason that video often satisfies our content appetite. In fact, according to a Think With Google study, 50% o...

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How to Prove the Value of Content Marketing to Your CMO in 3 Easy Steps. HOW TO PROVE THE VALUE OF CONTENT MARKETING TO YOUR CMO IN 3 EASY STEPS.

blog article

Jan 24, 2018

“ROI” can be a blurry idea in the world of content marketing. With often hard to measure costs and returns, content marketing ROI or value isn’t always crystal clear. Dealing with metrics like pageviews, time-on-page, organic impressions, and others aren’t always directly tra...

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3 Reasons B2B Marketers Need Optimized & Influencer Activated Content. 3 REASONS B2B MARKETERS NEED OPTIMIZED & INFLUENCER ACTIVATED CONTENT.

blog article

Mar 19, 2018

We’ve all read the headlines about the death of organic social media and BuzzSumo’s recent report on the huge drop in social sharing reinforces the news that the free for all days of social media are coming to a close. Add to that the distrust of branded content and advertising and it&rs...

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Why Your Content Marketing Campaigns & Always-On Programs Should Work in Harmony. WHY YOUR CONTENT MARKETING CAMPAIGNS & ALWAYS-ON PROGRAMS SHOULD WORK IN HARMONY.

blog article

Mar 26, 2018

Regardless of industry or niche, nearly all B2B marketers—91% to be exact—are focused on leveraging content marketing to reach, resonate and inspire audience action. But budget and resource constraints and lofty lead generation goals—not to mention increasing buyer numbness to mark...

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Social Media Marketing Benchmarks: What Works & Where to Focus SOCIAL MEDIA MARKETING BENCHMARKS: WHAT WORKS & WHERE TO FOCUS

blog article

Apr 11, 2018

Social media marketers, how are you feeling? Take a minute to breathe if you need to. The last few months have been a wild ride. Fatigue, vertigo, and even a little nausea are perfectly understandable.As I said before, social media isn’t dying, but it is changing. Marketers are used to quick c...

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How to Inform Your Content Strategy Using SEO Insights. HOW TO INFORM YOUR CONTENT STRATEGY USING SEO INSIGHTS.

blog article

May 30, 2018

Marketers know that quality content and smart SEO are essential for driving toward their marketing goals, but that doesn’t mean success is easy to come by. With 53% of B2B marketers reporting their content marketing is only moderately successful, and another 23% reporting it as not at all or m...

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10 Lessons in Resonance from Content Marketing Pros. 10 LESSONS IN RESONANCE FROM CONTENT MARKETING PROS.

blog article

Jun 20, 2018

Creating content that resonates is key to building rapport, credibility, and trust with our audience, and, ultimately, driving marketing results. When a piece of content connects with a customer or buyer, it makes them feel like you get it, that you understand their point of view or struggle—a...

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7 Advanced Facebook Advertising Tips to Improve Your Campaigns. 7 ADVANCED FACEBOOK ADVERTISING TIPS TO IMPROVE YOUR CAMPAIGNS.

blog article

Jun 28, 2018

With the Facebook pixel and conversion tracking, you can record the actions that matter most to your business such as purchases or leads, and create website custom audiences to group these people into a new audience. You then use these event-based website custom audiences as the source audience to c...

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26 Tools and Apps for Social Media Marketers. 26 TOOLS AND APPS FOR SOCIAL MEDIA MARKETERS.

blog article

Jun 26, 2018

In the app, you can edit an iOS live photo or any video so it plays like a live photo when someone presses and holds the thumbnail image. Although the app takes advantage of the iOS Live Photo feature, when you post the resulting photo on social media, the effect works on any mobile device.

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Introducing simpler brands and solutions for advertisers and publishers. INTRODUCING SIMPLER BRANDS AND SOLUTIONS FOR ADVERTISERS AND PUBLISHERS.

blog article

Jun 27, 2018

We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A search for eco-friendly stationery, quilting supplies, or for a service like a treehouse builder gave us an opportunity to deliver valuable ads that were useful and rele...

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Three ways to enhance the social media ecosystem THREE WAYS TO ENHANCE THE SOCIAL MEDIA ECOSYSTEM

blog article

Jun 14, 2018

We’ve all heard the buzzword and its relationship to cryptocurrencies, but few have dug in to see how this technology can change the world of social media – where centralized channels and user-produced content consumed by platforms is the norm.

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Five reasons US e-commerce won FIVE REASONS US E-COMMERCE WON'T BE DENTED BY THE SUPREME COURT'S SALES TAX RULING

blog article

Jun 22, 2018

As Reuters explained, "In a 5-4 ruling reviving a South Dakota law challenged by Wayfair Inc, Overstock.com Inc and Newegg Inc, the justices overturned a 1992 high court precedent that had barred states from requiring businesses with no 'physical presence' there, like out-of-state onlin...

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How to Use Facebook Ads to Distribute Your Content HOW TO USE FACEBOOK ADS TO DISTRIBUTE YOUR CONTENT

blog article

Jun 14, 2018

It doesn’t have to be that way. There are countless ways to get eyes on your content. However, Facebook is one of the most powerful. Facebook wants its users to have a great experience so they stay longer. What content can you create that entertains, informs, and solves a problem?

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Social Media Marketing: What it is and Why it Matters to You SOCIAL MEDIA MARKETING: WHAT IT IS AND WHY IT MATTERS TO YOU

blog article

Jun 19, 2018

We’re here to dive deep into social media marketing. We’ll explain what social media marketing is, how evident it is in your daily life, and how your favorite brands and companies often use social media marketing tactics like influencers and collaboration to market directly to you!

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Advanced Tactics to Promote Your Brand Over Social Media ADVANCED TACTICS TO PROMOTE YOUR BRAND OVER SOCIAL MEDIA

blog article

Jun 27, 2018

Facebook’s latest algorithm changes have prioritized posts by friends and families in user news feeds. Organic reach over Facebook had already been in decline since 2014, but Facebook’s latest algorithm change comes as a near death knell to organic social media marketing.

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Top Twitter Demographics That Matter to Social Media Marketers TOP TWITTER DEMOGRAPHICS THAT MATTER TO SOCIAL MEDIA MARKETERS

blog article

Jun 26, 2018

Who’s using Twitter in 2018? If your brand’s social marketing strategy involves this mighty microblogging network in any way, it’ll be important to get familiar with Twitter’s demographics. If you’re not on Twitter yet, consider this: Twitter serves more than 2 billion ...

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8 Simple Ways to Generate Leads With Social Media 8 SIMPLE WAYS TO GENERATE LEADS WITH SOCIAL MEDIA

blog article

Jul 07, 2017

Before we can talk about lead generation on social media, let’s define exactly what we mean when we talk about leads. Leads are, quite simply, potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with mor...

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What Content Should You Create For Social Media WHAT CONTENT SHOULD YOU CREATE FOR SOCIAL MEDIA

blog article

Jun 25, 2018

Are you creating content that’s relevant to your audience? Or content that you like to create for yourself? When creating content for your business social media it’s vital that you understand the wants and needs of your customer and potential customer.

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Why Marketers Shouldn’t Shy Away From Long-Form Content WHY MARKETERS SHOULDN’T SHY AWAY FROM LONG-FORM CONTENT

blog article

Nov 11, 2017

There are numerous studies confirming that long-form content works. It performs better in search and attracts organic traffic. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the reader...

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How to Leverage Social Intent Data for Email Marketing HOW TO LEVERAGE SOCIAL INTENT DATA FOR EMAIL MARKETING

blog article

Apr 25, 2017

At this point, many marketing organizations have adopted a digital marketing platform. We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email.

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5 Strategies to Keep Your Email Marketing Out of Gmail 5 STRATEGIES TO KEEP YOUR EMAIL MARKETING OUT OF GMAIL'S PROMOTIONS TAB

blog article

May 30, 2018

As an entrepreneur, email marketing can power a strong revenue stream for your business. With more than 1 billion people using Gmail each month, chances are you have quite a few people on your email list using the platform.

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HTML or Text Emails: Which is Better? HTML OR TEXT EMAILS: WHICH IS BETTER?

blog article

Jul 07, 2017

It may not seem like it, but email marketers have a nerve-wracking job. How’d you like to pour your heart and soul into email copy, send it to 500,000 people and then see that nobody opened or clicked it? Believe me, when I say this, it (pause for emphasis) hurts. You’ll lose sleep, you ...

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What Email Subject Line Length Works Best? WHAT EMAIL SUBJECT LINE LENGTH WORKS BEST?

blog article

Feb 02, 2018

Alright fellow marketers, let’s get to the bottom of this. Subject lines can be one of the most frustrating components of email marketing. How can something possibly be short, fun, eye-catching, enticing, and compelling all at the same time? I know. It doesn’t make any sense. As a result...

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How a Few Pages Can Make or Break Your Website HOW A FEW PAGES CAN MAKE OR BREAK YOUR WEBSITE

blog article

Jun 11, 2018

A prospect unequivocally disagreed with a recommendation I made recently. I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a mathematician how t...

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An 8-Point Checklist for Debugging Strange Technical SEO Problems AN 8-POINT CHECKLIST FOR DEBUGGING STRANGE TECHNICAL SEO PROBLEMS

blog article

Jun 19, 2018

Occasionally, a problem will land on your desk that's a little out of the ordinary. Something where you don't have an easy answer. You go to your brain and your brain returns nothing. These problems can’t be solved with a little bit of keyword research and basic technical configuration...

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How Are Sales Teams Evolving in the Digital Marketing Space? HOW ARE SALES TEAMS EVOLVING IN THE DIGITAL MARKETING SPACE?

blog article

Jun 19, 2018

Benjamin Franklin once said, “When you’re finished changing, you’re finished.” We can say with certainty that he wasn’t talking about the digital marketing space, but it is still applicable in today’s industry. Digital marketing sales and digital marketing best pr...

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What’s the difference between a marketing email and transactional email? WHAT’S THE DIFFERENCE BETWEEN A MARKETING EMAIL AND TRANSACTIONAL EMAIL?

blog article

Apr 04, 2018

Transactional emails are a big buzzword in the world of eCommerce. They’re emails you hardly notice or pay attention to, but if they don’t exist, we immediately suspect something is wrong. But they’re not your regular marketing emails. There’s a huge difference between a mark...

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How to Drive Tremendous Website Traffic with Email Marketing HOW TO DRIVE TREMENDOUS WEBSITE TRAFFIC WITH EMAIL MARKETING

blog article

Jan 03, 2018

Successful email marketing starts with quality contacts. Autumn practices permission-based email marketing, meaning she never adds a contact to an email list unless they’ve opted-in to receive her communications.“Our emails are totally subscription-based,” Autumn says. “Peopl...

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7 Advantages of a Having Social Media Strategy 7 ADVANTAGES OF A HAVING SOCIAL MEDIA STRATEGY

blog article

Jun 17, 2018

Everyone knows that social media marketing is important in modern business - it’s rare to find a company that doesn’t see the value in posting on at least the key social channels. But even so, brands often underrate its power. They set up their account to tick the ‘social media mar...

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Google AdWords launches the trial for Google Sheet Add-on GOOGLE ADWORDS LAUNCHES THE TRIAL FOR GOOGLE SHEET ADD-ON

blog article

Jun 07, 2018

Google AdWords has launched a new beta this week, add-ons for Google Sheets. Anyone who has had to laboriously export their data in order to use AdWords data outside of AdWords will now be pleased. The creation of analyzes and reports is greatly simplified by this add-on in theory.

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How to Sizzle Instead of Scorch in the B2B Summer Slump HOW TO SIZZLE INSTEAD OF SCORCH IN THE B2B SUMMER SLUMP

blog article

Jun 12, 2018

In the summer months when things are a little slower and people are more laidback, why not generate some leads? While you shouldn’t expect similar consistency to the busier quarters, your lead generation efforts shouldn’t cease. Try to create a sense of urgency to stand out from the dist...

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What’s Accuracy Got to Do With Social Media? WHAT’S ACCURACY GOT TO DO WITH SOCIAL MEDIA?

blog article

May 05, 2018

Twain’s words seem a particularly apt description of social media’s role in spreading misinformation faster than ever while amplifying the confusion of who or what to trust. It’s cropped up quite a bit over the last couple of years in discussions about fake news and alternative fac...

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11 Tweets for Email Marketers to Live By 11 TWEETS FOR EMAIL MARKETERS TO LIVE BY

blog article

Jun 07, 2018

Email marketing has a lot of intricacies, between working out the kinks in HTML for various email clients, creating responsive emails that look good on mobile, and defining what the heck “above the fold” even means for emails that could be opened on tablets, smartphones, and varying-size...

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6 Types of Transactional Emails That Every Email Marketer Should Know 6 TYPES OF TRANSACTIONAL EMAILS THAT EVERY EMAIL MARKETER SHOULD KNOW

blog article

Jul 07, 2016

As an email marketer, subscriber engagement is undeniably one of the most critical factors that make or breaks your efforts in converting your subscribers into lifetime customers. Considering that 54% of US and Canadian consumers consider ending their brand loyalty if they are sent irrelevant conten...

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3 Steps for Successful Email Marketing Campaigns in a “Post-Email 3 STEPS FOR SUCCESSFUL EMAIL MARKETING CAMPAIGNS IN A “POST-EMAIL

blog article

May 03, 2018

It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead, to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. Still, the vast majority of us probably take a more reasoned positi...

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What are the Benefits of e-Commerce to Your Business? WHAT ARE THE BENEFITS OF E-COMMERCE TO YOUR BUSINESS?

blog article

Mar 12, 2018

It’s actually important that you learn about e-commerce as soon as you can because it (especially mobile e-commerce) has grown by 300% over the last few years with revenue of $700 billion in the US just last year. It is expected to make up 17.5% of global retail sales by 2021 (up from 7.4% in ...

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The best digital marketing stats we’ve seen this week THE BEST DIGITAL MARKETING STATS WE’VE SEEN THIS WEEK

blog article

Jun 08, 2018

According to a new report by SAS – based on the responses of 350 heads of marketing, customer service, and experience - businesses are at risk of offering repeated recommendations to customers. This is because 93% said they are unable to use analytics to accurately predict what individual cust...

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Google Testing Images in Local Service Ads in Search Results GOOGLE TESTING IMAGES IN LOCAL SERVICE ADS IN SEARCH RESULTS

blog article

Jun 04, 2018

Google is testing a new feature in their local service ads.  This test adds images to the local service ad listing in the search results. Tom Waddington shared the screenshot on Twitter. You can also see from the screenshot that there are 30 photos that potential customers can view. It also app...

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The Power of Market Research THE POWER OF MARKET RESEARCH

blog article

Jun 04, 2018

Having access to the right market research can dramatically impact the trajectory of a student’s career — giving the student the resources to ace projects, impress prospective employers, and land new job opportunities at highly sought-after companies.

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How to Become a Google AdWords Consultant HOW TO BECOME A GOOGLE ADWORDS CONSULTANT

blog article

Jun 05, 2018

Google AdWords lead the world of Online Advertising. An ever-increasing number of businesses are exploring the advantages of Google AdWords to let their PPC campaigns target new audiences and boost ROI. Most of the businesses nowadays use AdWords to run their Paid Ads. Such a great dependence on AdW...

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Untold Benefits of Social Marketing in White Papers UNTOLD BENEFITS OF SOCIAL MARKETING IN WHITE PAPERS

blog article

Feb 06, 2018

Social networks are now a substantial part of every marketing strategy, and the benefits of using social marketing are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity. It’s easy to see that white paper social marketing is ...

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This Is Bigger Than Facebook – What Our Experts Say About Cambridge Analytica, The Word “Data,” & The Changing Facebook Ecosystem THIS IS BIGGER THAN FACEBOOK – WHAT OUR EXPERTS SAY ABOUT CAMBRIDGE ANALYTICA, THE WORD “DATA,” & THE CHANGING FACEBOOK ECOSYSTEM

blog article

Apr 23, 2018

What’s next for brands on Facebook? It’s the million-dollar question on everyone’s minds. Both 2017 and now, 2018, have been somewhat unprecedented years in Facebook’s history. Beyond the “apocalyptic” changes to the Newsfeed algorithm, the Cambridge Analytica sca...

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Are Advertisers Questioning Facebook Advertising ROI? ARE ADVERTISERS QUESTIONING FACEBOOK ADVERTISING ROI?

blog article

May 15, 2018

We say new images because it’s not the first time we’ve seen Facebook portrayed in chaos – from Zuck’s head in the nuclear cloud, to the floods of Cambridge Analytica news stories, to today’s post-apocalyptic era shot. Facebook enables audience segmentation and re-engag...

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3 Case Studies in Transformative Experiences 3 CASE STUDIES IN TRANSFORMATIVE EXPERIENCES

blog article

May 24, 2018

DMA 360 is a cutting edge, custom built platform that allows members of the DMA to keep up with the rapidly changing marketing landscape. DMA 360 allows buyers of media and marketing services to learn the best new marketing techniques and to discover the best new media and marketing service companie...

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5 Ways That GDPR Will Impact Your Facebook Ads 5 WAYS THAT GDPR WILL IMPACT YOUR FACEBOOK ADS

blog article

May 23, 2018

If you’re based - or advertise to customers - in Europe, there’s a good chance you’re familiar with the General Data Protection Regulation (GDPR). Since Facebook is one of the world’s most popular advertising platforms, they felt it necessary to put together a release regardi...

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How to Use Instagram Stories Ads HOW TO USE INSTAGRAM STORIES ADS

blog article

May 18, 2018

Instagram Stories are real-time videos that only last for 24-hours. If you haven’t seen them yet, you will see them as the little round bubbles that show up at the top of your Instagram feed.  In order to view a story, simply look at the top of the feed, place your finger on the story and...

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GDPR and email marketing: Everything’s gonna be all right GDPR AND EMAIL MARKETING: EVERYTHING’S GONNA BE ALL RIGHT

blog article

May 15, 2018

I’ve got great news for you, email marketers of the world! The GDPR doesn’t mean the end of life as you know it. The end is NOT nigh. In fact, broadly speaking, the EU’s impending General Data Protection Regulation (GDPR) legislation is actually a good thing, even if we may not all...

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Voice search is now a key marketing tool for hotels VOICE SEARCH IS NOW A KEY MARKETING TOOL FOR HOTELS

blog article

May 17, 2018

Forty percent of adults in the U.S. use voice search every day. In 2016, this was 20 percent, which was itself a 40 percent increase from the year before. Speech recognition technology has evolved and is more precise now, with a mere 8 percent error rate. Furthermore, millions of people own an Alexa...

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How to Clean Up Your Marketing Stack, Pre-GDPR HOW TO CLEAN UP YOUR MARKETING STACK, PRE-GDPR

blog article

May 15, 2018

In its most simple form, marketing is the promotion of a product. While this has never fundamentally changed, the way in which the promotion process takes place adapts and evolves constantly. A large part of this is utilising platforms, tag-management systems, and data-management software to help pl...

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Is Marketing to Millennials Making Us Miss the Obvious? IS MARKETING TO MILLENNIALS MAKING US MISS THE OBVIOUS?

blog article

May 15, 2018

My fellow Gen Xers and I are growing older with each passing day. And aging right along with us are two of the most talked about cohorts – millennials and Generation Z. If you work in marketing, you can’t go a day without hearing about them. After all, they currently make up over 40% of ...

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Personalisation: An Untapped Opportunity for APAC Marketers PERSONALISATION: AN UNTAPPED OPPORTUNITY FOR APAC MARKETERS

blog article

May 16, 2018

Brands such as Amazon have tapped data-driven personalisation to drive effective marketing plans, but this opportunity remains largely untapped by agencies and advertisers in Asia-Pacific. In this industry byliner, James Sampson, DataXu’s Asia-Pacific vice president and general manager, explai...

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VC-backed B2B marketing analytics startups Radius and Leadspace merge VC-BACKED B2B MARKETING ANALYTICS STARTUPS RADIUS AND LEADSPACE MERGE

blog article

May 01, 2018

B2B marketing analytics companies Radius and Leadspace are merging. No financial terms were disclosed. Both companies will unite under the Radius brand. Also, Doug Bewsher, CEO of Leadspace, will become CEO of the combined company while Darian Shirazi, founder of Radius, has been named executive cha...

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Three ways energy & utility companies are innovating in marketing THREE WAYS ENERGY & UTILITY COMPANIES ARE INNOVATING IN MARKETING

blog article

May 11, 2018

This is largely due to the adoption of new technology within the industry, plus a new wave of challenger brands using it to drive operations. But it’s not just a case of shifting customer service online. Rather, brands are embracing technology across the board, with a number of new innovations...

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AU Marketers Unable to Deliver Cross-Channel Personalised CX; Data Breach Affected 1M Facebook Users in PH & INDO AU MARKETERS UNABLE TO DELIVER CROSS-CHANNEL PERSONALISED CX; DATA BREACH AFFECTED 1M FACEBOOK USERS IN PH & INDO

blog article

Apr 11, 2018

AU Marketers Unable to Deliver Cross-Channel Personalised CX. Some 67% of Australian marketers regard optimising customer experience as a company-wide priority, but just 21% believe their organisation effectively delivers personalised experiences across online and offline channels in near- or real-t...

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B2B Marketing Lessons From Social Media Week New York B2B MARKETING LESSONS FROM SOCIAL MEDIA WEEK NEW YORK

blog article

May 04, 2018

Social media is a valuable channel for B2B marketers. However, it’s also a medium that is constantly changing, evolving, and growing, which makes it difficult for many companies to keep up. Last week, the world’s top social media experts — along with leading brands and thousands of...

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Digital marketing trend predictions for 2018 DIGITAL MARKETING TREND PREDICTIONS FOR 2018

blog article

Jan 09, 2018

The year 2017 has been a topsy-turvy year for the digital world. On the one hand, this year witnessed Instagram rising to new heights in terms of user engagement, and on the other, Facebook’s organic reach was revived with major tweaks. The digital world also saw influencers becoming a big par...

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How To Use Email Marketing And Social Media For Your Business HOW TO USE EMAIL MARKETING AND SOCIAL MEDIA FOR YOUR BUSINESS

blog article

Apr 16, 2018

When you think about starting a business, you think about thousands of ideas. If you start doing research on Google, that number grows to be even bigger. You can take inspiration from digital entrepreneurs and startups. Observe their strategies, and learn from both their mistakes and their successfu...

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ADVANCES IN EMAIL TECHNOLOGY ARE DELIVERING TANGIBLE BUSINESSES BENEFITS ADVANCES IN EMAIL TECHNOLOGY ARE DELIVERING TANGIBLE BUSINESSES BENEFITS

blog article

Apr 10, 2018

Email continues to be the most frequently used communication medium for businesses of all sizes and in all sectors. From a marketing perspective, it’s been shown that email marketing easily outperforms social marketing when it comes to conversions, by as much as six times! No wonder email infr...

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Content Marketing Best Practices You Should Be Following in 2018 CONTENT MARKETING BEST PRACTICES YOU SHOULD BE FOLLOWING IN 2018

blog article

Apr 19, 2018

Content marketing has gone back to the basics. Rather than aggressively pushing a product or trying to outsmart algorithms to achieve a coveted spot on the first page of Google, content marketers are focused on forging meaningful connections with humans. In 2018 we’re about connecting with a h...

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How GDPR affects your Marketing HOW GDPR AFFECTS YOUR MARKETING

blog article

Apr 05, 2018

From 25th May, the General Data Protection Regulation (GDPR) will come into effect. Its goal is to create a standardised ‘best practice’ for the way personal data is handled, providing greater transparency and control to individuals. Brexit or no Brexit, this will have huge implications ...

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How Time-Based Email Marketing Can Improve Customer Engagement HOW TIME-BASED EMAIL MARKETING CAN IMPROVE CUSTOMER ENGAGEMENT

blog article

Apr 12, 2018

It is now more important than ever before for marketers and brands to ensure they are GDPR compliant, with the deadline for implementation fast approaching. After 25th May 2018, companies can only engage with customers who have given their explicit permission for organisations to engage with them. H...

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SendinBlue Review 2018: Email Marketing Software for Small Businesses SENDINBLUE REVIEW 2018: EMAIL MARKETING SOFTWARE FOR SMALL BUSINESSES

blog article

Apr 16, 2018

Despite the rapid proliferation of social media in the last few years, email continues to be the preferred mode of communication for people to interact with brands that they love and follow. In fact, according to a recent research conducted by Marketing Sherpa, 60 percent of customers selected email...

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Prepare To Revitalise Your Go-To-Market Strategies With Account-Based Marketing PREPARE TO REVITALISE YOUR GO-TO-MARKET STRATEGIES WITH ACCOUNT-BASED MARKETING

blog article

Apr 18, 2018

How customers buy and own technology is becoming more dynamic and less traditional. From demand generation to sales strategy and channel management, the next five years will bring significant changes to established technology service providers’ (TSP) go-to-market strategies. Disruption is occu...

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The Omni-Channel Experience is All About the Data THE OMNI-CHANNEL EXPERIENCE IS ALL ABOUT THE DATA

blog article

Apr 11, 2018

Can you believe some businesses (and some brands) are still operating like they are in the dark ages? Some local, small businesses still believe a website is a waste of their time; that blogging is for the birds, and social media…what’s that?! Perhaps you think I am kidding, but I&rsquo...

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Texas dealership turns its Facebook page into service marketing tool TEXAS DEALERSHIP TURNS ITS FACEBOOK PAGE INTO SERVICE MARKETING TOOL

blog article

Apr 16, 2018

Fort Bend Kia has made Facebook an essential tool for advertising service promotions — so much so that the suburban Houston dealership has slashed its spending on traditional advertising. Dealer Principal Virgil Skinner, 63, initially used his personal page on the social network as a public pr...

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OPPORTUNITIES FOR SOCIAL MEDIA MARKETING OPPORTUNITIES FOR SOCIAL MEDIA MARKETING

blog article

Apr 11, 2018

How can we use the latest trends in Social Media to expand on our Social Media marketing strategies? Discover more. You will have noticed that Facebook isn't getting the best press at the moment with the latest privacy revelations. This is on top of the latest statistics showing Facebook usage d...

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What’s the Difference Between On-page and Off-page SEO? WHAT’S THE DIFFERENCE BETWEEN ON-PAGE AND OFF-PAGE SEO?

blog article

Apr 09, 2018

Did you know that small businesses should allocate about 8% of their revenues to marketing? That’s right, according to the SBA, a small business with under $5 million in yearly revenue should have a marketing budget consisting of around 7-8% of their yearly revenue. The SBA points out that in ...

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How Your Offline Efforts Can Help Your Online Marketing HOW YOUR OFFLINE EFFORTS CAN HELP YOUR ONLINE MARKETING

blog article

Apr 04, 2018

There is a well-known saying among writers that is highly relevant to the world of online marketing. “Everything starts out as a story and ends up as a story.” What happens in between is what your customers want to buy. The first story is told by the seller, and the second is told hopefu...

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What Do Brands Need To Know About How ‘The Rise Of Voice’ Will Change Advertising? WHAT DO BRANDS NEED TO KNOW ABOUT HOW ‘THE RISE OF VOICE’ WILL CHANGE ADVERTISING?

blog article

Apr 09, 2018

"The goal for marketers is to recognize that storytelling in voice will be held to a higher standard," says Publicis Media SVP Vanessa Evans, who authored a report on "The Rise of Voice." The mainstream use of voice activated assistants such as Amazon’s Alexa, Google Assist...

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Property Content Marketing: How to Turn Online Traffic into Occupancy PROPERTY CONTENT MARKETING: HOW TO TURN ONLINE TRAFFIC INTO OCCUPANCY

blog article

Apr 06, 2018

If you’re in the business of filling vacant properties, you’ll know that your sales team has to be full of smooth-talking negotiators who can express the value of a space and convince a potential tenant or homeowner to sign the all-important contract. By the time one of your users goes a...

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How to Grow B2B Leads 385% with Digital Marketing HOW TO GROW B2B LEADS 385% WITH DIGITAL MARKETING

blog article

Apr 05, 2018

Vertical Measures first started working in digital marketing in 2004 and published one of the earliest books on content marketing in 2011. We’ve grown countless B2B websites into traffic and revenue powerhouses. HubSpot reports that B2B marketers that use blogs receive 67% more leads than thos...

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How to Create an SEO Strategy for 2018 [Template Included] HOW TO CREATE AN SEO STRATEGY FOR 2018 [TEMPLATE INCLUDED]

blog article

Apr 02, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it...

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Channel Marketing: Challenges Indeed, But Opportunities Await CHANNEL MARKETING: CHALLENGES INDEED, BUT OPPORTUNITIES AWAIT

blog article

Mar 28, 2018

Marketing, for years the bane of channel partners, continues to evolve, encouraging more partners to take control of their marketing destiny. Yet, channel marketing still faces numerous challenges – shrinking budgets, less market development funding (MDF), resource constraints – and the ...

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Apple Business Chat: Conversational Commerce in the Post Facebook World APPLE BUSINESS CHAT: CONVERSATIONAL COMMERCE IN THE POST FACEBOOK WORLD

blog article

Apr 01, 2018

Sometimes, timing is everything, and this is one of those instances. Apple could not have picked a better day to move its iMessage-based Business Chat out of beta. As Facebook’s CEO Mark Zuckerberg bore the slings, errors and innuendo that the breach of 50 million subscribers’ personal i...

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What are the Best Demand Marketing Channels for 2018? WHAT ARE THE BEST DEMAND MARKETING CHANNELS FOR 2018?

blog article

Jan 30, 2018

With all these options vying for a piece of your marketing budget in 2018, it's critical to remember that not all marketing tactics and channels perform equally. Each has its own strengths and weaknesses. Some channels are great at generating high-quality leads (the No. 1 priority among 77% of B...

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How To Pump Up Your Business With Mobile Marketing HOW TO PUMP UP YOUR BUSINESS WITH MOBILE MARKETING

blog article

Mar 09, 2018

B2B marketing does differ from B2C, however. Though some areas will overlap such as an increased focus on providing a variety of media content (infographics, video, podcasts, etc.) and bolstering your ability to reach customers immediately by using mobile messaging, there are other areas that will d...

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Five quick content opportunities for time-poor B2B marketers FIVE QUICK CONTENT OPPORTUNITIES FOR TIME-POOR B2B MARKETERS

blog article

Mar 15, 2018

B2B marketers can find it difficult to make time for content creation. You’re just as likely to be supporting business development activities or the latest big bid-writing exercise as you are planning the content calendar. I’ve put together some simple tips for time-conscious B2B content...

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The Top 12 SEO Tools of 2018 THE TOP 12 SEO TOOLS OF 2018

blog article

Mar 21, 2018

There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Sure, they're pretty open about ...

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6 Tools that Help Reduce Wasted Marketing Resources 6 TOOLS THAT HELP REDUCE WASTED MARKETING RESOURCES

blog article

Mar 26, 2018

Are your marketing resources being utilized as efficiently as possible? Maybe your marketing messages are reaching a relevant audience, but are they reaching irrelevant consumers as well? This means you’re wasting your advertising budget on clicks that don’t turn into conversions. Or may...

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B2B CONNECT TO CONVERT CALL FOR SPEAKERS OPEN NOW B2B CONNECT TO CONVERT CALL FOR SPEAKERS OPEN NOW

blog article

Mar 21, 2018

Got B2B marketing knowledge and skills to share? Apply now to be a speaker at B2B Connect to Convert 2018, Oct. 3-5. This year, the show moves to a new location, the Westin Boston Waterfront. We’re excited to bring three days of B2B education and networking to the Hub. It’s a beautiful t...

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It’s time for creatives to take back control of advertising IT’S TIME FOR CREATIVES TO TAKE BACK CONTROL OF ADVERTISING

blog article

Mar 26, 2018

Artificial Intelligence and digital marketing are currently dominated by technologists, but it’s time for creatives to take back control of advertising and make it all about “creating desire” again, rather than about tricking people into watching content. That was the argument made...

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Global Channel Overview in Personal Accessories Market Analysis 2018 GLOBAL CHANNEL OVERVIEW IN PERSONAL ACCESSORIES MARKET ANALYSIS 2018

blog article

Mar 23, 2018

Global Channel Overview in Personal Accessories Market Research Report 2018 to 2022 tracks the major market events including product launches, technological developments, mergers & acquisitions, and the innovative business strategies opted by key market players. Along with strategically analyzin...

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How do you market a city? Why place marketers have to be smarter than ever with digital content HOW DO YOU MARKET A CITY? WHY PLACE MARKETERS HAVE TO BE SMARTER THAN EVER WITH DIGITAL CONTENT

blog article

Mar 21, 2018

Places are huge, hazy concepts that mean different things to different people. So the efforts of the world’s leading cities to attract tourists are worth a look. How do they deal with multitudinous 'brands' and reach customers in a crowded market? I looked at some of the digital advert...

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Facebook pilots program to help creators build advertiser relationships & drive fan engagement FACEBOOK PILOTS PROGRAM TO HELP CREATORS BUILD ADVERTISER RELATIONSHIPS & DRIVE FAN ENGAGEMENT

blog article

Mar 19, 2018

Facebook is taking steps to make its network more appealing to content creators and influencers by piloting a product testing program built around creator needs. Scheduled to roll out over the coming weeks to a small group, the experimental features are aimed at driving more fan engagement for creat...

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Pinterest Shopping Ads now out of testing, available to hundreds of advertisers PINTEREST SHOPPING ADS NOW OUT OF TESTING, AVAILABLE TO HUNDREDS OF ADVERTISERS

blog article

Mar 20, 2018

Now that Pinterest has moved its Shopping Ads out of testing, the program is available to hundreds of advertisers. Pinterest’s Shopping Ads, launched last year, were first used by a limited number of major brands, including Ulta Beauty, Venus, Overstock, Lowe’s, eBay, Wayfair and IKEA Ca...

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How Accountants Can Cater to Millennial Businesses HOW ACCOUNTANTS CAN CATER TO MILLENNIAL BUSINESSES

blog article

Mar 20, 2018

Regardless of the service a company provides or the product it sells, one of the most important market segments for everyone are millennials. This is especially true for companies that are aimed at B2B services, such as accounting firms. For them, a segment that is as business-focused as millennials...

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The Big Secret to B2B Copywriting & Content Marketing THE BIG SECRET TO B2B COPYWRITING & CONTENT MARKETING

blog article

Mar 14, 2018

When it comes to B2B offerings, it can feel like writing copy for your website is a nightmare. Having written copy for a huge variety of businesses, I can hear the objections now – they’re even thoughts I’ve had a few times myself.

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Google Bans Advertising Related To Cryptocurrency Products GOOGLE BANS ADVERTISING RELATED TO CRYPTOCURRENCY PRODUCTS

blog article

Mar 14, 2018

In its post, Google stated that it had updated its Financial services policy to disallow ads for cryptocurrencies and related content. According to the company, this includes the likes of initial coin offerings, crypto exchanges, cryptocurrency wallets and cryptocurrency trading advice.

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Facebook FACEBOOK'S ZUCKERBERG COMES UNDER FIRE FROM UK, US LAWMAKERS

blog article

Mar 18, 2018

LONDON (AP) — Lawmakers on both sides of the Atlantic criticized Facebook and its chief executive, Mark Zuckerberg, after reports surfaced that another company, Cambridge Analytica, improperly harvested information from 50 million Facebook users. A British lawmaker accused Facebook on Sunday o...

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Shifts in Social Sharing Require Nimble Strategies SHIFTS IN SOCIAL SHARING REQUIRE NIMBLE STRATEGIES

blog article

Mar 15, 2018

Social media strategists know they need to be nimble to keep up with evolution in the various platforms we rely on for engagement. Now’s the time to prepare for less engagement on Facebook and Twitter as audience information seeking and sharing changes. Social media strategists know they need ...

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7 Tips for Better LinkedIn Leads 7 TIPS FOR BETTER LINKEDIN LEADS

blog article

Mar 14, 2018

When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. LinkedIn offers a number of marketing tools that...

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Social Media Strategies as an Aid to Content Marketing SOCIAL MEDIA STRATEGIES AS AN AID TO CONTENT MARKETING

blog article

Mar 12, 2018

In content marketing, the content itself is just half of the marketing mix. The other half is getting the right people see that content. The easiest way for you to do this is by using social media. Using social media in your content marketing, however, is not as easy as posting links on Twitter or F...

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TRENDS IN INBOUND MARKETING TACTICS TRENDS IN INBOUND MARKETING TACTICS

blog article

Mar 12, 2018

It's now nearly ten years since the concept of Inbound Marketing was coined by Brian Halligan and Dharmesh Shah as defined in their 2009 book; Inbound Marketing: Get Found Using Google, Social Media and Blogs. It was later updated to be less narrowly focused on visibility and lead generation, wh...

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What is cross-channel marketing and why do you need it? WHAT IS CROSS-CHANNEL MARKETING AND WHY DO YOU NEED IT?

blog article

Jan 04, 2018

Today’s consumers are more connected than ever before - constantly checking emails, social media apps, and even interacting online via voice technology.  For brands, the challenge is to cut through the noise to be able to reach consumers at the right time. This is where cross-channel mark...

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TeamViewer partner program update reveals shift in strategy TEAMVIEWER PARTNER PROGRAM UPDATE REVEALS SHIFT IN STRATEGY

blog article

Feb 27, 2018

TeamViewer, a newcomer to the channel, is on a mission to grow its presence among partners. The software provider only began its push into the channel about a year-and-a-half ago when it launched its inaugural TeamViewer partner program, featuring four tiers — Registered, Silver, Gold and Plat...

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4 Ways Artificial Intelligence Is Used In Marketing and advertising 4 WAYS ARTIFICIAL INTELLIGENCE IS USED IN MARKETING AND ADVERTISING

blog article

Mar 06, 2018

You are losing a competitive advantage every time you postpone using AI powered solutions. Sounds dramatic? Well, it shouldn’t because it is supposed to get you on your toes and embrace AI-powered marketing solutions. AI systems usually work in the background of well-known services and product...

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APAC Marketers Should Use Same Metrics to Compare Retargeting Results APAC MARKETERS SHOULD USE SAME METRICS TO COMPARE RETARGETING RESULTS

blog article

Mar 07, 2018

To establish reliable results from multiple retargeting campaigns, marketers in Asia-Pacific should compare platforms using the same metrics, attribution models, and data sources. Running multiple retargeting tools will encourage a ‘tug-of-war’ between competing vendors and drive more ef...

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Jodat Law Group-Boost Your Business Marketing Online With BBB Business Profile JODAT LAW GROUP-BOOST YOUR BUSINESS MARKETING ONLINE WITH BBB BUSINESS PROFILE

blog article

It is important to know that not all businesses are qualified to get the BBB Accreditation. Each business must satisfy, maintain and commit to the BBB Code of Accreditation standards (Business Practices) to qualified for and sustain BBB Accreditation. In fact, the BBB Code of Accreditation standards...

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HOW TO INCORPORATE BOTS INTO YOUR DIGITAL MARKETING STRATEGY HOW TO INCORPORATE BOTS INTO YOUR DIGITAL MARKETING STRATEGY

blog article

Wikipedia describes bot as a software application that runs automated tasks over the internet. But, the bots have since then come a long way and now carry out countless tasks for multiple industries ranging from engineering to healthcare. Whether or not we may be aware of it, as consumers we are alr...

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5 Steps to a Powerful Digital Marketing Strategy 5 STEPS TO A POWERFUL DIGITAL MARKETING STRATEGY

blog article

Digitalisation of trade and commerce has led to organization undertake market strategies that are based on different digital mediums. The only pact if digital marketing strategies are exponential as compared to traditional marketing strategies. Given the fact that most consumers are switching base f...

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AU Marketers Must Continue to Demand More Transparency : Q&A with Samuel Tan, ANZ Market Development Director, AppNexus AU MARKETERS MUST CONTINUE TO DEMAND MORE TRANSPARENCY : Q&A WITH SAMUEL TAN, ANZ MARKET DEVELOPMENT DIRECTOR, APPNEXUS

blog article

Marketers in Australia must push ahead and demand more transparency in 2018, which will see trust continue to be the key theme in the local ad tech industry. Both advertisers and publishers will look to only work with vendors that operate with transparency, focusing on how fees are distributed acros...

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Work Smarter, Not Harder: 5 Steps to B2B Content Marketing Success in 2018 WORK SMARTER, NOT HARDER: 5 STEPS TO B2B CONTENT MARKETING SUCCESS IN 2018

blog article

We are only two months into 2018 and I already hear some B2B marketers say that they work harder, not smarter, and only see limited results. So what differentiates the successful marketers from the not-so-successful marketers? One word: strategy

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How to Build a Successful Digital Marketing Agency and Client Relationship HOW TO BUILD A SUCCESSFUL DIGITAL MARKETING AGENCY AND CLIENT RELATIONSHIP

blog article

Digital marketing is an ever-changing, fast-paced industry, which can make the relationship between an agency and client very complex. If you’re a company that chooses to partner with an external expert to develop a digital marketing strategy, and lean on them to subsequently push that strateg...

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The best APAC digital marketing stats from January 2018 THE BEST APAC DIGITAL MARKETING STATS FROM JANUARY 2018

blog article

Half of APAC marketers feel overwork is affecting their health. This shocking stat comes from Campaign Asia's survey of 500 brand and agency marketers from 15 APAC markets.

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The best way to improve your email marketing (proven by research) THE BEST WAY TO IMPROVE YOUR EMAIL MARKETING (PROVEN BY RESEARCH)

blog article

Social media is great for building brand awareness and connecting with your audience. But sales and return on investment (ROI) aren't social's strong suit. If you want the biggest bang for your buck, email marketing remains the way to go. Email has a median ROI of 122 percent, according to a...

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A day in the life of... a B2B lifecycle marketing specialist A DAY IN THE LIFE OF... A B2B LIFECYCLE MARKETING SPECIALIST

blog article

MaryBeth McIvor: I am a Lifecycle Marketing Specialist at Storyblocks, a subscription based stock media site. I focus on our acquisition based emails which includes planning, testing, and executing weekly sends to our various segments as well as consistent maintenance of our automated trigger series...

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Trending This Week: Applying the New Science of B2B Sales TRENDING THIS WEEK: APPLYING THE NEW SCIENCE OF B2B SALES

blog article

I’ve always loved the term “cutting edge.” It’s so hip, so sleek. It is defined as “the leading position in any field,” and what organization wouldn’t want to be described as such? To be on the cutting edge is to be at the forefront -- paving the way, blazin...

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Enhancing Your Shopper Experience with Data ENHANCING YOUR SHOPPER EXPERIENCE WITH DATA

blog article

Whether your retail business is marketing online or from a physical location, your bottom line relies on one thing: shoppers. Both shopping facilities and shopping habits have shifted over the years; and you probably don’t dress, talk, or behave in the same way that you did a decade ago. In th...

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Don’t Be Afraid of Multichannel Marketing Attribution DON’T BE AFRAID OF MULTICHANNEL MARKETING ATTRIBUTION

blog article

Marketing attribution can be a little intimidating. Should you rely on first, last, or multi-touch attribution? How do you measure across multiple channels? How should you weigh your attribution model? There are so many choices to make it can be overwhelming. If you’re feeling stressed by the ...

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Account-Based Selling: 5 Things You’re Doing Wrong ACCOUNT-BASED SELLING: 5 THINGS YOU’RE DOING WRONG

blog article

Account-based sales (ABS) is one of the year’s most buzzed-about buzzwords. You’re reading about its many merits, your boss is referring to it in meetings, and you might already be implementing it in your sales strategy. But account-based selling can be an expensive, time-consuming busin...

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How To Effectively Reach A Decision Maker (Plus, 3 Mistakes To Avoid) HOW TO EFFECTIVELY REACH A DECISION MAKER (PLUS, 3 MISTAKES TO AVOID)

blog article

If you think that every decision maker fits the same cookie cutter description, we have news for you. The process of finding, reaching, and effectively persuading a decision maker is always different. According to the Harvard Business Review, the average buying-group size is 5.4 people and most comp...

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Why Organic Search Alone Won WHY ORGANIC SEARCH ALONE WON'T CUT IT FOR YOUR MARKETING STRATEGY

blog article

Let’s say a manufacturing firm needs a new supplier. One of the first places they’ll go is the Internet. They enter some keywords, and Google or another search engine returns a list of results; this is an organic search. Your goal is to be listed on that first page. Even being in the top...

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The Best Online Marketing Courses to Boost Your Marketing Skills THE BEST ONLINE MARKETING COURSES TO BOOST YOUR MARKETING SKILLS

blog article

B2B marketing evolves at a breakneck pace; with new trends, innovations, and technologies being developed every day, staying ahead of the curve can seem challenging. But keeping your marketing skills sharp and your know-how current is essential for remaining relevant among the competition. This does...

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10 B2B LEAD GENERATION STRATEGIES FOR 2018 10 B2B LEAD GENERATION STRATEGIES FOR 2018

blog article

Driven by a host of emerging technologies and an influx of new insights, consumer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing cons...

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The three trends driving marketing analytics in 2018 THE THREE TRENDS DRIVING MARKETING ANALYTICS IN 2018

blog article

Yet for many companies, marketing analytics still consists of a weekly report and perhaps a dashboard or two. More forward-thinking organisations, however, have been pushing ahead with new analytics tools and processes. To find out more about these trends in marketing analytics, Econsultancy recentl...

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Social Media Marketing Trends For 2018 SOCIAL MEDIA MARKETING TRENDS FOR 2018

blog article

If you’re looking to boost your manufacturing sales this year, social media isn’t just an option — it’s a requirement. But the world of social media is constantly changing and evolving, with new trends cropping up every day. What worked in 2017 won’t work in 2018. To st...

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Are Webinars Dead? How to Make a Webinar that Works in 2018 ARE WEBINARS DEAD? HOW TO MAKE A WEBINAR THAT WORKS IN 2018

blog article

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?"

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5 Lessons B2B Marketers Can Learn from Taylor Swift 5 LESSONS B2B MARKETERS CAN LEARN FROM TAYLOR SWIFT

blog article

Taylor Swift is a marketing genius. Over the past several months I have been focused on getting Taylor Swift concert tickets for my daughter, a Taylor mega-fan. While purchasing concert tickets may sound like a simple enough feat, Taylor Swift took it to the next level, launching an interactive fan ...

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10 Quick Tips for Social Media Success 10 QUICK TIPS FOR SOCIAL MEDIA SUCCESS

blog article

Whether you’re talking about a friend’s Instagram post or the latest filters unveiled by Snapchat, social media is always a hot topic of conversation. And it has become even more so recently, especially among marketers, given the significant changes coming to Facebook’s News Feed. ...

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Make The Most of The Customers You’ve Got With Expand Marketing MAKE THE MOST OF THE CUSTOMERS YOU’VE GOT WITH EXPAND MARKETING

blog article

This article is about expand marketing and offers strategies for keeping the customers you already have. Does your marketing follow through? Or does it put all its work into getting the customer, and then passes things off to customer service after the first sale?
We hope not. Because most of...

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5 VR Marketing Examples That You 5 VR MARKETING EXAMPLES THAT YOU'LL WANT TO STEAL FOR 2018.

blog article

The holidays are coming, and I'm feeling cheerful. So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. But, in the spirit of giving, I will share the following fun facts:
By 2020, the economic impact of...

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THE ONLY 3 THINGS B2B MARKETERS NEED TO BOOST CONTENT MARKETING ROI IN 2018 THE ONLY 3 THINGS B2B MARKETERS NEED TO BOOST CONTENT MARKETING ROI IN 2018

blog article

One thing that will be on the CMO agenda every year is increasing return on investment. When you can optimize every dollar spent, your marketing strategy has the power to make a bigger impact, driving leads, sales and customer retention. One of the toughest areas of marketing to measure –...

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Trending This Week: Key Sales and Marketing Alignment Trends for 2018 TRENDING THIS WEEK: KEY SALES AND MARKETING ALIGNMENT TRENDS FOR 2018

blog article

What does the future hold for sales and marketing alignment? In a new infographic, InsideView incorporated insights from more than 500 innovators to forge five predictions for this critical frontier.

The trendlines laid out in this forecast are ones that every B2B seller and executive...

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5 REASONS WHY YOUR BUYER PERSONA’S AREN’T GOOD ENOUGH 5 REASONS WHY YOUR BUYER PERSONA’S AREN’T GOOD ENOUGH

blog article

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? You swear you did everything right, but when it comes time for the results to pour in, they never show.  It’s a marketer’s worst nightmare.

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5 Types of Online Advertising to Generate Leads 5 TYPES OF ONLINE ADVERTISING TO GENERATE LEADS

blog article

Even with inbound marketing tactics taking center stage in recent years, advertising is still an important part of a comprehensive lead generation strategy, particularly online. Today, online advertising offers a variety of options when it comes to how your ads will look and where they will appear. ...

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6 Content Marketing Mistakes to Avoid 6 CONTENT MARKETING MISTAKES TO AVOID

blog article

According to Demand Metric, content marketing costs 62 percent less than traditional marketing and generates three times as many leads. That one stat alone makes a compelling case for content marketing, but as with all things in life, if it’s worth doing, it’s worth doing well. Here are ...

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How to Stop Acting Like a Marketer and Start Acting Like a Publisher HOW TO STOP ACTING LIKE A MARKETER AND START ACTING LIKE A PUBLISHER

blog article

If Intel’s digital magazine iQ could speak, that’s what it would say. One article, for example, describes an emergency button that outdoor adventurers can attach to their clothing. Another describes a tiny drone that may someday help pollinate plants.

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13 Tips for Explosive Content Marketing Results 13 TIPS FOR EXPLOSIVE CONTENT MARKETING RESULTS

blog article

Jan 02, 2018

Over the past several years, we’ve seen a slow but steady rise in the results that brands are getting from content marketing. This is generally true across industries – it’s becoming more and more clear that whether you sell clothes or business software, you’ve got to get on ...

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6 Ways B2B Marketers Can Attract More Leads With Video 6 WAYS B2B MARKETERS CAN ATTRACT MORE LEADS WITH VIDEO

blog article

Video is one of the most effective ways to drive sales for marketers. According to Email Monks, emails with videos drive a staggering 280% higher return than the ones without. In fact, according to a report by the Aberdeen Group, 67% of organizations use video to create brand awareness, 60% use vide...

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How to Know It’s Time to Update Your Landing Page HOW TO KNOW IT’S TIME TO UPDATE YOUR LANDING PAGE

blog article

Two or three years ago, you launched a landing page. It worked fine. Customers came and returned, conversion rates were sky-high, and sales from it satisfied your marketing ambitions. But then… poof! Things slowed down. Conversions fall. So does your profit.

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6 KPIs For Content Marketing 6 KPIS FOR CONTENT MARKETING

blog article

This is the average position of all terms that a user types into Google to surface a URL from your website. This report is “unbranded” (meaning it doesn’t include queries with your brand name) because most companies rank number one for their brand and it skews this KPI. The lower t...

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4 Reasons Chatbots Will Improve UX in 2018 & Beyond 4 REASONS CHATBOTS WILL IMPROVE UX IN 2018 & BEYOND

blog article

Jan 24, 2018

Creating a superior customer experience is critical for companies today. Customers are savvier than ever and enjoy the ability to choose based on the more attractive offer. Customer experience involves practices of planning and responding to interactions to satisfy or outdo expectations, thereby, sn...

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Digital Innovation and the Future of Digital Marketing DIGITAL INNOVATION AND THE FUTURE OF DIGITAL MARKETING

blog article

Jan 21, 2018

Whether you’re already immersed in the world of digital marketing, or you’re looking to dive in this coming year, the landscape is so versatile and constantly changing, that it’s imperative to always keep on top of the trends. Not only is it just good practice in its own right, but...

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7 Habits of a Highly Productive Content Strategist 7 HABITS OF A HIGHLY PRODUCTIVE CONTENT STRATEGIST

blog article

Jan 22, 2018

Welcome to the world of the content strategist. These professionals are not only adept at writing and editing; they’re also taking management of content to the next level. Content strategists are logical; high-level organizers focused on developing, distributing, and monitoring content while k...

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Modern White Paper Marketing: How to Create Readable, Shareable, and Successful White Papers MODERN WHITE PAPER MARKETING: HOW TO CREATE READABLE, SHAREABLE, AND SUCCESSFUL WHITE PAPERS

blog article

It looks as if white paper marketing is here to stay for the time being, and with good reason. This mainstay of B2B marketing is one of the best ways we have in today’s high-speed culture to disseminate detailed, actionable insights to users that really make a difference for their business&mda...

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How to Get a Handle on Rising Unsubscribe Rates HOW TO GET A HANDLE ON RISING UNSUBSCRIBE RATES

blog article

Dec 01, 2017

You checked the report and confirmed it: your email unsubscribe rate is creeping up. You noticed it rising slightly in the past few months, but it’s really starting to get out of hand. What do you do? One thing you can’t do is ignore it. A high unsubscribe rate can seriously hurt your re...

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3 Innovations That Will Transform Your Digital Marketing Strategy 3 INNOVATIONS THAT WILL TRANSFORM YOUR DIGITAL MARKETING STRATEGY

blog article

Jan 18, 2018

If you’re looking to engage audiences, convert customers, and boost sales in the upcoming year and beyond, it’s important to keep an eye and ear out for the latest in digital marketing trends in order to stay in line with your competition. And if you feel like you’re always slightl...

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2 Key Formulas for Understanding Your PPC Data 2 KEY FORMULAS FOR UNDERSTANDING YOUR PPC DATA

blog article

Dec 01, 2017

Pay per click advertising is a highly targeted and effective marketing tool, but in order to understand how it’s working for you, there are certain metrics you need to track and formulas you need to know to calculate the true value of your PPC efforts. Two of the most relevant formulas you nee...

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5 Essential Tips for a Successful Content Marketing Strategy 5 ESSENTIAL TIPS FOR A SUCCESSFUL CONTENT MARKETING STRATEGY

blog article

Jan 15, 2018

If you think that content is based on a collection of blogs, Tweets and web pages that works in conjunction with a businesses’ goals, you’re right; but only partly. While social outreach, branding, and quality content are important elements of content management, in the grand scheme of t...

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HOW TO MANAGE MULTIPLE MARKETING CHANNELS IN TODAY’S DYNAMIC LANDSCAPE HOW TO MANAGE MULTIPLE MARKETING CHANNELS IN TODAY’S DYNAMIC LANDSCAPE

blog article

Marketing managers have two ways to perceive the ever-increasing number of marketing channels available today. Chaos or opportunity. From video marketing and gamification to in-person events and blog content, not only are there more ways to reach customers, there are more channels that consumers are...

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Boost Your Facebook Post Engagement Using These 10 Tricks BOOST YOUR FACEBOOK POST ENGAGEMENT USING THESE 10 TRICKS

blog article

Jan 05, 2018

There's hardly a business owner or marketing expert who hasn’t realized this: social media marketing is the best way to enhance brand image and user engagement. Although everyone knows this, we constantly see bad examples of social media marketing. Facebook, as the largest social media net...

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7 Ways to Boost Your Email Marketing Click-Through Rate 7 WAYS TO BOOST YOUR EMAIL MARKETING CLICK-THROUGH RATE

blog article

Jan 13, 2018

Email is one of the simplest and most effective ways to connect with your current and potential customers. No matter who you’re reaching out to, you only have seconds to capture their attention of the reader in what is most likely a busy inbox.

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What is the GDPR? And What Does it Mean for the Marketing Industry? WHAT IS THE GDPR? AND WHAT DOES IT MEAN FOR THE MARKETING INDUSTRY?

blog article

If you’re a marketer, we expect you’ve heard about the General Data Privacy Regulation (GDPR) coming into force on 25 May 2018. The legislation will have a big impact on the way marketers approach their work and how organizations obtain, store, manage or process the personal data of EU c...

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Using Psychology to Craft a Killer Landing Page USING PSYCHOLOGY TO CRAFT A KILLER LANDING PAGE

blog article

Jan 09, 2018

2018 is here, but has your landing page gotten to first base yet? You do everything right: data, evaluations, A/B testing, stellar copywriting, and UI design in the light of the latest marketing trends...but that horrible feeling of shooting in the dark...it doesn't let you go. You know you coul...

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11 Uncommon Marketing Strategies to Jumpstart Your Business 11 UNCOMMON MARKETING STRATEGIES TO JUMPSTART YOUR BUSINESS

blog article

Jan 02, 2018

Every marketer wants more leads, signups, and subscribers - without spending too much money. And while achieving these results may be a dream in most cases, you can make a huge splash with your marketing if you simply take the time to sit down and get creative. You don’t need to spend a lot of...

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What is Deep Learning? Here WHAT IS DEEP LEARNING? HERE'S EVERYTHING MARKETERS NEED TO KNOW

blog article

The machines are here. You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be concerned?
In my opinion, we should be excited. AI -- especially “deep learning” technology -- brings new opportunities and inno...

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THE BEST MARKETING CONFERENCES OF 2018 THE BEST MARKETING CONFERENCES OF 2018

blog article

Network, learn, discover. The best marketing events are where we grow in our field and get our dose of marketing inspiration. There were dozens of fantastic marketing conferences last year. Whether you attended some and are planning your event schedule for 2018 or you are excited about trying your f...

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The 7 Key Elements of a Stellar Social Media Campaign THE 7 KEY ELEMENTS OF A STELLAR SOCIAL MEDIA CAMPAIGN

blog article

Jan 06, 2018

You probably already know that having a cohesive and well-integrated social media strategy is, at least for most businesses, truly integral to any digital marketing strategy. But most people would also agree that there are so many social media platforms and activities these days, it’s difficul...

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How AI is Changing Digital Marketing HOW AI IS CHANGING DIGITAL MARKETING

blog article

Jan 07, 2018

You may or may not know it yet, but Artificial Intelligence (AI) is rapidly becoming more central to the day-to-day digital world, and the marketing and advertising world is no exception. While the idea of AI may bring to mind bad 60’s sci-fi with futuristic robots, it’s really about so ...

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How to Generate Leads with Your Business Blog HOW TO GENERATE LEADS WITH YOUR BUSINESS BLOG

blog article

Business blogs have become one of the most powerful and cost-effective marketing tools available. It is as effective for growing fortune 500 businesses as it is for small start-ups. Done well, blogging allows companies to share important information about themselves or the industries that they are a...

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Your Comprehensive Guide to a Successful PPC Campaign YOUR COMPREHENSIVE GUIDE TO A SUCCESSFUL PPC CAMPAIGN

blog article

Dec 05, 2017

Pay per click advertising is an essential element of a comprehensive search engine optimization strategy because it brings in immediate results. You can achieve many different goals with PPC, and some of the most common reasons to use these ads include improving visibility, identifying new leads, br...

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Social Media Marketing For a Millennial Audience SOCIAL MEDIA MARKETING FOR A MILLENNIAL AUDIENCE

blog article

Nov 10, 2017

Whenever developing a marketing strategy, brands should spend time considering their target demographic. Unsurprisingly, selling products and services to millennials requires a very different approach than launching a generic social marketing strategy and waiting for results.

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5 mistakes that can make your content marketing strategy backfire 5 MISTAKES THAT CAN MAKE YOUR CONTENT MARKETING STRATEGY BACKFIRE

blog article

Content is King! We all have heard about this statement ever since we’ve stepped into the digital arena. And trust me, it’s true to its core.If you want to create an impact through your online presence, good content takes the lead over everything else. If carefully executed, content...

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Boost Your Customer Experience With Landing Pages BOOST YOUR CUSTOMER EXPERIENCE WITH LANDING PAGES

blog article

Dec 14, 2017

The average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. With a chance to convert that many visits, it’s worth optimising your landing page. In this article, we will look at how landing pages are used and who uses them well. For inspiration, we wil...

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