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7 Life Science Marketing Trends That Blew Up in 2018 & How to Use Them. 7 LIFE SCIENCE MARKETING TRENDS THAT BLEW UP IN 2018 & HOW TO USE THEM.

blog article

Jun 05, 2018

In addition, the largest companies of the world (like Coca-Cola, for example) are increasingly trusting of the ROI of digital marketing. Over time, they are likely to shift more and more of their marketing spend into it, and the bidding price of online ads may soon be much higher for lucrative searc...

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The Best SEO Tools You Should Be Using in 2018 THE BEST SEO TOOLS YOU SHOULD BE USING IN 2018

blog article

Mar 19, 2018

SEO has proven itself. It’s no longer the buzzword reserved for niche online marketing circles. Nowadays, even the small business owner promoting their business online knows just how critical SEO can be to their success.

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7 Digital Marketing Predictions For Online Businesses In 2018 7 DIGITAL MARKETING PREDICTIONS FOR ONLINE BUSINESSES IN 2018

blog article

Jul 11, 2018

Digital Marketing, whose base is the Internet and the way business happens on the Internet received a tremendous boost due to this explosion of new users, and this is the reason our Digital Marketing predictions for 2018 focuses on three important aspects: mobile, video and content.

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What it Means for Google Analytics & Online Marketing WHAT IT MEANS FOR GOOGLE ANALYTICS & ONLINE MARKETING

blog article

May 21, 2018

If you’ve been on the Internet at all in the past few months, you’ve probably seen plenty of notices about privacy policy updates from one service or another. As a marketer, a few of those notices have most likely come from Google.

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What Do SEOs Do When Google Removes Organic Search Traffic? WHAT DO SEOS DO WHEN GOOGLE REMOVES ORGANIC SEARCH TRAFFIC?

blog article

Jun 29, 2018

So for the last 19 years or 20 years that Google has been around, every month Google has had, at least seasonally adjusted, not just more searches, but they've sent more organic traffic than they did that month last year. So this has been on a steady incline. There's always been more opportu...

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Warnings on Google AdWords WARNINGS ON GOOGLE ADWORDS

blog article

Jul 11, 2018

She is the enemy of all entrepreneurs who earn a secondary or main job with online marketing - the warning. In the course of the GDPR, the concern about a warning from Google AdWords ads is especially great. What a possible warning means for you and what effect the risk of being warned should have o...

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The Multi-Channel Retailers are winning and they don’t believe in the ‘Amazon Effect’. THE MULTI-CHANNEL RETAILERS ARE WINNING AND THEY DON’T BELIEVE IN THE ‘AMAZON EFFECT’.

blog article

Jun 14, 2017

While many blamed online players like Amazon, Tmall or e-commerce in general for the recent struggles of traditional brick and mortar, Singer has a different perspective. “In reality, online sales account for 10-15% of total retail sales, but online retailers get 90% of the media attention.&rd...

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MARKETING SHORTCUTS AND OTHER OXYMORONS. MARKETING SHORTCUTS AND OTHER OXYMORONS.

blog article

Oct 28, 2016

Marketing is often an afterthought in the logistics space. Quite rightly, the priority emphasis must first be on getting the product right. But once the product or service is solid and “marketable,” too many logistics businesses assume they can then turn marketing “on,” like ...

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How to Turn Brand Monitoring Into Content Assets. HOW TO TURN BRAND MONITORING INTO CONTENT ASSETS.

blog article

Jun 25, 2018

Monitoring your brand’s mentions is not an option these days. It’s a must. The web is open and public. Someone is discussing your brand and you better be there to listen and participate. But is there any way to get more out of a necessary task?

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All the Benefits of Healthcare SEO ALL THE BENEFITS OF HEALTHCARE SEO

blog article

Feb 19, 2018

SEO stands for search engine optimization—in other words, optimizing your website for the top search engines like Google and Bing. If you’re an orthopedic surgeon, you want someone to type “spinal surgery” into Google and find your practice. If you’re a dentist, you wan...

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Why Does Digital Advertising Cost So Much in Healthcare? WHY DOES DIGITAL ADVERTISING COST SO MUCH IN HEALTHCARE?

blog article

Apr 03, 2018

Paid digital advertising includes things like Google AdWords (both paid search and the Google Display Network), Bing Ads, YouTube, and Facebook Advertising (as well as ads on Instagram, which Facebook owns). As with using billboards and TV ads, digital advertising is an investment. Unfortunately, th...

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Content Marketing for Medical Device Manufacturers. CONTENT MARKETING FOR MEDICAL DEVICE MANUFACTURERS.

blog article

Oct 23, 2017

Many of us think we know what marketing is. It’s all those beautiful flyers, pamphlets, mailers and media ads that companies buy and send out to the mass of prospective buyers in the hope that some of us will purchase their product(s). Of course that is hugely simplistic because marketing is m...

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6 Keys to a Strong Healthcare Digital Marketing Strategy. 6 KEYS TO A STRONG HEALTHCARE DIGITAL MARKETING STRATEGY.

blog article

Oct 31, 2017

The healthcare industry is continually pursuing the next technological advancement. Whether it’s a new, improved treatment, a groundbreaking facility or the expansion of physician specialties, healthcare organizations are always working to provide a higher level of care for patients.

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IS INBOUND MARKETING RIGHT FOR MEDICAL PRACTICES? IS INBOUND MARKETING RIGHT FOR MEDICAL PRACTICES?

blog article

Jun 28, 2017

Inbound Marketing is the process of generating helpful, relevant content for very specific buyer personas that is meant to guide them along the Buyer’s Journey, positioning a brand for success well before the prospect is ready to buy. This philosophy first became popular in the 1990’s wh...

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Digital Marketing Is Becoming The New Wave of Healthcare Marketing. DIGITAL MARKETING IS BECOMING THE NEW WAVE OF HEALTHCARE MARKETING.

blog article

May 14, 2018

Does “online healthcare marketing” describe the newsletter that you received from your primary physician reminding you of your upcoming physical? Or does it mean all of the above? Take a look at the history of healthcare advertising techniques. These have been evolving and reinventing in...

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What Marketers Need to Know About the ‘State of Video Marketing’. WHAT MARKETERS NEED TO KNOW ABOUT THE ‘STATE OF VIDEO MARKETING’.

blog article

Nov 11, 2017

These days, there’s little doubt among marketers that video content is an incredibly powerful content marketing tool. After all, humans are visual creatures by nature, so it stands to reason that video often satisfies our content appetite. In fact, according to a Think With Google study, 50% o...

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How to Prove the Value of Content Marketing to Your CMO in 3 Easy Steps. HOW TO PROVE THE VALUE OF CONTENT MARKETING TO YOUR CMO IN 3 EASY STEPS.

blog article

Jan 24, 2018

“ROI” can be a blurry idea in the world of content marketing. With often hard to measure costs and returns, content marketing ROI or value isn’t always crystal clear. Dealing with metrics like pageviews, time-on-page, organic impressions, and others aren’t always directly tra...

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3 Reasons B2B Marketers Need Optimized & Influencer Activated Content. 3 REASONS B2B MARKETERS NEED OPTIMIZED & INFLUENCER ACTIVATED CONTENT.

blog article

Mar 19, 2018

We’ve all read the headlines about the death of organic social media and BuzzSumo’s recent report on the huge drop in social sharing reinforces the news that the free for all days of social media are coming to a close. Add to that the distrust of branded content and advertising and it&rs...

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Why Your Content Marketing Campaigns & Always-On Programs Should Work in Harmony. WHY YOUR CONTENT MARKETING CAMPAIGNS & ALWAYS-ON PROGRAMS SHOULD WORK IN HARMONY.

blog article

Mar 26, 2018

Regardless of industry or niche, nearly all B2B marketers—91% to be exact—are focused on leveraging content marketing to reach, resonate and inspire audience action. But budget and resource constraints and lofty lead generation goals—not to mention increasing buyer numbness to mark...

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Social Media Marketing Benchmarks: What Works & Where to Focus SOCIAL MEDIA MARKETING BENCHMARKS: WHAT WORKS & WHERE TO FOCUS

blog article

Apr 11, 2018

Social media marketers, how are you feeling? Take a minute to breathe if you need to. The last few months have been a wild ride. Fatigue, vertigo, and even a little nausea are perfectly understandable.As I said before, social media isn’t dying, but it is changing. Marketers are used to quick c...

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How to Inform Your Content Strategy Using SEO Insights. HOW TO INFORM YOUR CONTENT STRATEGY USING SEO INSIGHTS.

blog article

May 30, 2018

Marketers know that quality content and smart SEO are essential for driving toward their marketing goals, but that doesn’t mean success is easy to come by. With 53% of B2B marketers reporting their content marketing is only moderately successful, and another 23% reporting it as not at all or m...

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10 Lessons in Resonance from Content Marketing Pros. 10 LESSONS IN RESONANCE FROM CONTENT MARKETING PROS.

blog article

Jun 20, 2018

Creating content that resonates is key to building rapport, credibility, and trust with our audience, and, ultimately, driving marketing results. When a piece of content connects with a customer or buyer, it makes them feel like you get it, that you understand their point of view or struggle—a...

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7 Advanced Facebook Advertising Tips to Improve Your Campaigns. 7 ADVANCED FACEBOOK ADVERTISING TIPS TO IMPROVE YOUR CAMPAIGNS.

blog article

Jun 28, 2018

With the Facebook pixel and conversion tracking, you can record the actions that matter most to your business such as purchases or leads, and create website custom audiences to group these people into a new audience. You then use these event-based website custom audiences as the source audience to c...

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26 Tools and Apps for Social Media Marketers. 26 TOOLS AND APPS FOR SOCIAL MEDIA MARKETERS.

blog article

Jun 26, 2018

In the app, you can edit an iOS live photo or any video so it plays like a live photo when someone presses and holds the thumbnail image. Although the app takes advantage of the iOS Live Photo feature, when you post the resulting photo on social media, the effect works on any mobile device.

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Introducing simpler brands and solutions for advertisers and publishers. INTRODUCING SIMPLER BRANDS AND SOLUTIONS FOR ADVERTISERS AND PUBLISHERS.

blog article

Jun 27, 2018

We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A search for eco-friendly stationery, quilting supplies, or for a service like a treehouse builder gave us an opportunity to deliver valuable ads that were useful and rele...

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Three ways to enhance the social media ecosystem THREE WAYS TO ENHANCE THE SOCIAL MEDIA ECOSYSTEM

blog article

Jun 14, 2018

We’ve all heard the buzzword and its relationship to cryptocurrencies, but few have dug in to see how this technology can change the world of social media – where centralized channels and user-produced content consumed by platforms is the norm.

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Five reasons US e-commerce won FIVE REASONS US E-COMMERCE WON'T BE DENTED BY THE SUPREME COURT'S SALES TAX RULING

blog article

Jun 22, 2018

As Reuters explained, "In a 5-4 ruling reviving a South Dakota law challenged by Wayfair Inc, Overstock.com Inc and Newegg Inc, the justices overturned a 1992 high court precedent that had barred states from requiring businesses with no 'physical presence' there, like out-of-state onlin...

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How to Use Facebook Ads to Distribute Your Content HOW TO USE FACEBOOK ADS TO DISTRIBUTE YOUR CONTENT

blog article

Jun 14, 2018

It doesn’t have to be that way. There are countless ways to get eyes on your content. However, Facebook is one of the most powerful. Facebook wants its users to have a great experience so they stay longer. What content can you create that entertains, informs, and solves a problem?

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Social Media Marketing: What it is and Why it Matters to You SOCIAL MEDIA MARKETING: WHAT IT IS AND WHY IT MATTERS TO YOU

blog article

Jun 19, 2018

We’re here to dive deep into social media marketing. We’ll explain what social media marketing is, how evident it is in your daily life, and how your favorite brands and companies often use social media marketing tactics like influencers and collaboration to market directly to you!

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Advanced Tactics to Promote Your Brand Over Social Media ADVANCED TACTICS TO PROMOTE YOUR BRAND OVER SOCIAL MEDIA

blog article

Jun 27, 2018

Facebook’s latest algorithm changes have prioritized posts by friends and families in user news feeds. Organic reach over Facebook had already been in decline since 2014, but Facebook’s latest algorithm change comes as a near death knell to organic social media marketing.

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Top Twitter Demographics That Matter to Social Media Marketers TOP TWITTER DEMOGRAPHICS THAT MATTER TO SOCIAL MEDIA MARKETERS

blog article

Jun 26, 2018

Who’s using Twitter in 2018? If your brand’s social marketing strategy involves this mighty microblogging network in any way, it’ll be important to get familiar with Twitter’s demographics. If you’re not on Twitter yet, consider this: Twitter serves more than 2 billion ...

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8 Simple Ways to Generate Leads With Social Media 8 SIMPLE WAYS TO GENERATE LEADS WITH SOCIAL MEDIA

blog article

Jul 07, 2017

Before we can talk about lead generation on social media, let’s define exactly what we mean when we talk about leads. Leads are, quite simply, potential customers who have expressed some interest in your product or company and have provided contact information you can use to follow up with mor...

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What Content Should You Create For Social Media WHAT CONTENT SHOULD YOU CREATE FOR SOCIAL MEDIA

blog article

Jun 25, 2018

Are you creating content that’s relevant to your audience? Or content that you like to create for yourself? When creating content for your business social media it’s vital that you understand the wants and needs of your customer and potential customer.

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Why Marketers Shouldn’t Shy Away From Long-Form Content WHY MARKETERS SHOULDN’T SHY AWAY FROM LONG-FORM CONTENT

blog article

Nov 11, 2017

There are numerous studies confirming that long-form content works. It performs better in search and attracts organic traffic. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the reader...

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How to Leverage Social Intent Data for Email Marketing HOW TO LEVERAGE SOCIAL INTENT DATA FOR EMAIL MARKETING

blog article

Apr 25, 2017

At this point, many marketing organizations have adopted a digital marketing platform. We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email.

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5 Strategies to Keep Your Email Marketing Out of Gmail 5 STRATEGIES TO KEEP YOUR EMAIL MARKETING OUT OF GMAIL'S PROMOTIONS TAB

blog article

May 30, 2018

As an entrepreneur, email marketing can power a strong revenue stream for your business. With more than 1 billion people using Gmail each month, chances are you have quite a few people on your email list using the platform.

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HTML or Text Emails: Which is Better? HTML OR TEXT EMAILS: WHICH IS BETTER?

blog article

Jul 07, 2017

It may not seem like it, but email marketers have a nerve-wracking job. How’d you like to pour your heart and soul into email copy, send it to 500,000 people and then see that nobody opened or clicked it? Believe me, when I say this, it (pause for emphasis) hurts. You’ll lose sleep, you ...

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What Email Subject Line Length Works Best? WHAT EMAIL SUBJECT LINE LENGTH WORKS BEST?

blog article

Feb 02, 2018

Alright fellow marketers, let’s get to the bottom of this. Subject lines can be one of the most frustrating components of email marketing. How can something possibly be short, fun, eye-catching, enticing, and compelling all at the same time? I know. It doesn’t make any sense. As a result...

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How a Few Pages Can Make or Break Your Website HOW A FEW PAGES CAN MAKE OR BREAK YOUR WEBSITE

blog article

Jun 11, 2018

A prospect unequivocally disagreed with a recommendation I made recently. I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a mathematician how t...

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An 8-Point Checklist for Debugging Strange Technical SEO Problems AN 8-POINT CHECKLIST FOR DEBUGGING STRANGE TECHNICAL SEO PROBLEMS

blog article

Jun 19, 2018

Occasionally, a problem will land on your desk that's a little out of the ordinary. Something where you don't have an easy answer. You go to your brain and your brain returns nothing. These problems can’t be solved with a little bit of keyword research and basic technical configuration...

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How Are Sales Teams Evolving in the Digital Marketing Space? HOW ARE SALES TEAMS EVOLVING IN THE DIGITAL MARKETING SPACE?

blog article

Jun 19, 2018

Benjamin Franklin once said, “When you’re finished changing, you’re finished.” We can say with certainty that he wasn’t talking about the digital marketing space, but it is still applicable in today’s industry. Digital marketing sales and digital marketing best pr...

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What’s the difference between a marketing email and transactional email? WHAT’S THE DIFFERENCE BETWEEN A MARKETING EMAIL AND TRANSACTIONAL EMAIL?

blog article

Apr 04, 2018

Transactional emails are a big buzzword in the world of eCommerce. They’re emails you hardly notice or pay attention to, but if they don’t exist, we immediately suspect something is wrong. But they’re not your regular marketing emails. There’s a huge difference between a mark...

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How to Drive Tremendous Website Traffic with Email Marketing HOW TO DRIVE TREMENDOUS WEBSITE TRAFFIC WITH EMAIL MARKETING

blog article

Jan 03, 2018

Successful email marketing starts with quality contacts. Autumn practices permission-based email marketing, meaning she never adds a contact to an email list unless they’ve opted-in to receive her communications.“Our emails are totally subscription-based,” Autumn says. “Peopl...

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7 Advantages of a Having Social Media Strategy 7 ADVANTAGES OF A HAVING SOCIAL MEDIA STRATEGY

blog article

Jun 17, 2018

Everyone knows that social media marketing is important in modern business - it’s rare to find a company that doesn’t see the value in posting on at least the key social channels. But even so, brands often underrate its power. They set up their account to tick the ‘social media mar...

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Google AdWords launches the trial for Google Sheet Add-on GOOGLE ADWORDS LAUNCHES THE TRIAL FOR GOOGLE SHEET ADD-ON

blog article

Jun 07, 2018

Google AdWords has launched a new beta this week, add-ons for Google Sheets. Anyone who has had to laboriously export their data in order to use AdWords data outside of AdWords will now be pleased. The creation of analyzes and reports is greatly simplified by this add-on in theory.

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How to Sizzle Instead of Scorch in the B2B Summer Slump HOW TO SIZZLE INSTEAD OF SCORCH IN THE B2B SUMMER SLUMP

blog article

Jun 12, 2018

In the summer months when things are a little slower and people are more laidback, why not generate some leads? While you shouldn’t expect similar consistency to the busier quarters, your lead generation efforts shouldn’t cease. Try to create a sense of urgency to stand out from the dist...

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What’s Accuracy Got to Do With Social Media? WHAT’S ACCURACY GOT TO DO WITH SOCIAL MEDIA?

blog article

May 05, 2018

Twain’s words seem a particularly apt description of social media’s role in spreading misinformation faster than ever while amplifying the confusion of who or what to trust. It’s cropped up quite a bit over the last couple of years in discussions about fake news and alternative fac...

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11 Tweets for Email Marketers to Live By 11 TWEETS FOR EMAIL MARKETERS TO LIVE BY

blog article

Jun 07, 2018

Email marketing has a lot of intricacies, between working out the kinks in HTML for various email clients, creating responsive emails that look good on mobile, and defining what the heck “above the fold” even means for emails that could be opened on tablets, smartphones, and varying-size...

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6 Types of Transactional Emails That Every Email Marketer Should Know 6 TYPES OF TRANSACTIONAL EMAILS THAT EVERY EMAIL MARKETER SHOULD KNOW

blog article

Jul 07, 2016

As an email marketer, subscriber engagement is undeniably one of the most critical factors that make or breaks your efforts in converting your subscribers into lifetime customers. Considering that 54% of US and Canadian consumers consider ending their brand loyalty if they are sent irrelevant conten...

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3 Steps for Successful Email Marketing Campaigns in a “Post-Email 3 STEPS FOR SUCCESSFUL EMAIL MARKETING CAMPAIGNS IN A “POST-EMAIL

blog article

May 03, 2018

It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead, to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. Still, the vast majority of us probably take a more reasoned positi...

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What are the Benefits of e-Commerce to Your Business? WHAT ARE THE BENEFITS OF E-COMMERCE TO YOUR BUSINESS?

blog article

Mar 12, 2018

It’s actually important that you learn about e-commerce as soon as you can because it (especially mobile e-commerce) has grown by 300% over the last few years with revenue of $700 billion in the US just last year. It is expected to make up 17.5% of global retail sales by 2021 (up from 7.4% in ...

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The best digital marketing stats we’ve seen this week THE BEST DIGITAL MARKETING STATS WE’VE SEEN THIS WEEK

blog article

Jun 08, 2018

According to a new report by SAS – based on the responses of 350 heads of marketing, customer service, and experience - businesses are at risk of offering repeated recommendations to customers. This is because 93% said they are unable to use analytics to accurately predict what individual cust...

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Google Testing Images in Local Service Ads in Search Results GOOGLE TESTING IMAGES IN LOCAL SERVICE ADS IN SEARCH RESULTS

blog article

Jun 04, 2018

Google is testing a new feature in their local service ads.  This test adds images to the local service ad listing in the search results. Tom Waddington shared the screenshot on Twitter. You can also see from the screenshot that there are 30 photos that potential customers can view. It also app...

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The Power of Market Research THE POWER OF MARKET RESEARCH

blog article

Jun 04, 2018

Having access to the right market research can dramatically impact the trajectory of a student’s career — giving the student the resources to ace projects, impress prospective employers, and land new job opportunities at highly sought-after companies.

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How to Become a Google AdWords Consultant HOW TO BECOME A GOOGLE ADWORDS CONSULTANT

blog article

Jun 05, 2018

Google AdWords lead the world of Online Advertising. An ever-increasing number of businesses are exploring the advantages of Google AdWords to let their PPC campaigns target new audiences and boost ROI. Most of the businesses nowadays use AdWords to run their Paid Ads. Such a great dependence on AdW...

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Untold Benefits of Social Marketing in White Papers UNTOLD BENEFITS OF SOCIAL MARKETING IN WHITE PAPERS

blog article

Feb 06, 2018

Social networks are now a substantial part of every marketing strategy, and the benefits of using social marketing are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity. It’s easy to see that white paper social marketing is ...

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This Is Bigger Than Facebook – What Our Experts Say About Cambridge Analytica, The Word “Data,” & The Changing Facebook Ecosystem THIS IS BIGGER THAN FACEBOOK – WHAT OUR EXPERTS SAY ABOUT CAMBRIDGE ANALYTICA, THE WORD “DATA,” & THE CHANGING FACEBOOK ECOSYSTEM

blog article

Apr 23, 2018

What’s next for brands on Facebook? It’s the million-dollar question on everyone’s minds. Both 2017 and now, 2018, have been somewhat unprecedented years in Facebook’s history. Beyond the “apocalyptic” changes to the Newsfeed algorithm, the Cambridge Analytica sca...

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Are Advertisers Questioning Facebook Advertising ROI? ARE ADVERTISERS QUESTIONING FACEBOOK ADVERTISING ROI?

blog article

May 15, 2018

We say new images because it’s not the first time we’ve seen Facebook portrayed in chaos – from Zuck’s head in the nuclear cloud, to the floods of Cambridge Analytica news stories, to today’s post-apocalyptic era shot. Facebook enables audience segmentation and re-engag...

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3 Case Studies in Transformative Experiences 3 CASE STUDIES IN TRANSFORMATIVE EXPERIENCES

blog article

May 24, 2018

DMA 360 is a cutting edge, custom built platform that allows members of the DMA to keep up with the rapidly changing marketing landscape. DMA 360 allows buyers of media and marketing services to learn the best new marketing techniques and to discover the best new media and marketing service companie...

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5 Ways That GDPR Will Impact Your Facebook Ads 5 WAYS THAT GDPR WILL IMPACT YOUR FACEBOOK ADS

blog article

May 23, 2018

If you’re based - or advertise to customers - in Europe, there’s a good chance you’re familiar with the General Data Protection Regulation (GDPR). Since Facebook is one of the world’s most popular advertising platforms, they felt it necessary to put together a release regardi...

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How to Use Instagram Stories Ads HOW TO USE INSTAGRAM STORIES ADS

blog article

May 18, 2018

Instagram Stories are real-time videos that only last for 24-hours. If you haven’t seen them yet, you will see them as the little round bubbles that show up at the top of your Instagram feed.  In order to view a story, simply look at the top of the feed, place your finger on the story and...

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GDPR and email marketing: Everything’s gonna be all right GDPR AND EMAIL MARKETING: EVERYTHING’S GONNA BE ALL RIGHT

blog article

May 15, 2018

I’ve got great news for you, email marketers of the world! The GDPR doesn’t mean the end of life as you know it. The end is NOT nigh. In fact, broadly speaking, the EU’s impending General Data Protection Regulation (GDPR) legislation is actually a good thing, even if we may not all...

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Voice search is now a key marketing tool for hotels VOICE SEARCH IS NOW A KEY MARKETING TOOL FOR HOTELS

blog article

May 17, 2018

Forty percent of adults in the U.S. use voice search every day. In 2016, this was 20 percent, which was itself a 40 percent increase from the year before. Speech recognition technology has evolved and is more precise now, with a mere 8 percent error rate. Furthermore, millions of people own an Alexa...

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How to Clean Up Your Marketing Stack, Pre-GDPR HOW TO CLEAN UP YOUR MARKETING STACK, PRE-GDPR

blog article

May 15, 2018

In its most simple form, marketing is the promotion of a product. While this has never fundamentally changed, the way in which the promotion process takes place adapts and evolves constantly. A large part of this is utilising platforms, tag-management systems, and data-management software to help pl...

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Is Marketing to Millennials Making Us Miss the Obvious? IS MARKETING TO MILLENNIALS MAKING US MISS THE OBVIOUS?

blog article

May 15, 2018

My fellow Gen Xers and I are growing older with each passing day. And aging right along with us are two of the most talked about cohorts – millennials and Generation Z. If you work in marketing, you can’t go a day without hearing about them. After all, they currently make up over 40% of ...

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Personalisation: An Untapped Opportunity for APAC Marketers PERSONALISATION: AN UNTAPPED OPPORTUNITY FOR APAC MARKETERS

blog article

May 16, 2018

Brands such as Amazon have tapped data-driven personalisation to drive effective marketing plans, but this opportunity remains largely untapped by agencies and advertisers in Asia-Pacific. In this industry byliner, James Sampson, DataXu’s Asia-Pacific vice president and general manager, explai...

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VC-backed B2B marketing analytics startups Radius and Leadspace merge VC-BACKED B2B MARKETING ANALYTICS STARTUPS RADIUS AND LEADSPACE MERGE

blog article

May 01, 2018

B2B marketing analytics companies Radius and Leadspace are merging. No financial terms were disclosed. Both companies will unite under the Radius brand. Also, Doug Bewsher, CEO of Leadspace, will become CEO of the combined company while Darian Shirazi, founder of Radius, has been named executive cha...

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Three ways energy & utility companies are innovating in marketing THREE WAYS ENERGY & UTILITY COMPANIES ARE INNOVATING IN MARKETING

blog article

May 11, 2018

This is largely due to the adoption of new technology within the industry, plus a new wave of challenger brands using it to drive operations. But it’s not just a case of shifting customer service online. Rather, brands are embracing technology across the board, with a number of new innovations...

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AU Marketers Unable to Deliver Cross-Channel Personalised CX; Data Breach Affected 1M Facebook Users in PH & INDO AU MARKETERS UNABLE TO DELIVER CROSS-CHANNEL PERSONALISED CX; DATA BREACH AFFECTED 1M FACEBOOK USERS IN PH & INDO

blog article

Apr 11, 2018

AU Marketers Unable to Deliver Cross-Channel Personalised CX. Some 67% of Australian marketers regard optimising customer experience as a company-wide priority, but just 21% believe their organisation effectively delivers personalised experiences across online and offline channels in near- or real-t...

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B2B Marketing Lessons From Social Media Week New York B2B MARKETING LESSONS FROM SOCIAL MEDIA WEEK NEW YORK

blog article

May 04, 2018

Social media is a valuable channel for B2B marketers. However, it’s also a medium that is constantly changing, evolving, and growing, which makes it difficult for many companies to keep up. Last week, the world’s top social media experts — along with leading brands and thousands of...

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Digital marketing trend predictions for 2018 DIGITAL MARKETING TREND PREDICTIONS FOR 2018

blog article

Jan 09, 2018

The year 2017 has been a topsy-turvy year for the digital world. On the one hand, this year witnessed Instagram rising to new heights in terms of user engagement, and on the other, Facebook’s organic reach was revived with major tweaks. The digital world also saw influencers becoming a big par...

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How To Use Email Marketing And Social Media For Your Business HOW TO USE EMAIL MARKETING AND SOCIAL MEDIA FOR YOUR BUSINESS

blog article

Apr 16, 2018

When you think about starting a business, you think about thousands of ideas. If you start doing research on Google, that number grows to be even bigger. You can take inspiration from digital entrepreneurs and startups. Observe their strategies, and learn from both their mistakes and their successfu...

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ADVANCES IN EMAIL TECHNOLOGY ARE DELIVERING TANGIBLE BUSINESSES BENEFITS ADVANCES IN EMAIL TECHNOLOGY ARE DELIVERING TANGIBLE BUSINESSES BENEFITS

blog article

Apr 10, 2018

Email continues to be the most frequently used communication medium for businesses of all sizes and in all sectors. From a marketing perspective, it’s been shown that email marketing easily outperforms social marketing when it comes to conversions, by as much as six times! No wonder email infr...

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Content Marketing Best Practices You Should Be Following in 2018 CONTENT MARKETING BEST PRACTICES YOU SHOULD BE FOLLOWING IN 2018

blog article

Apr 19, 2018

Content marketing has gone back to the basics. Rather than aggressively pushing a product or trying to outsmart algorithms to achieve a coveted spot on the first page of Google, content marketers are focused on forging meaningful connections with humans. In 2018 we’re about connecting with a h...

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How GDPR affects your Marketing HOW GDPR AFFECTS YOUR MARKETING

blog article

Apr 05, 2018

From 25th May, the General Data Protection Regulation (GDPR) will come into effect. Its goal is to create a standardised ‘best practice’ for the way personal data is handled, providing greater transparency and control to individuals. Brexit or no Brexit, this will have huge implications ...

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How Time-Based Email Marketing Can Improve Customer Engagement HOW TIME-BASED EMAIL MARKETING CAN IMPROVE CUSTOMER ENGAGEMENT

blog article

Apr 12, 2018

It is now more important than ever before for marketers and brands to ensure they are GDPR compliant, with the deadline for implementation fast approaching. After 25th May 2018, companies can only engage with customers who have given their explicit permission for organisations to engage with them. H...

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SendinBlue Review 2018: Email Marketing Software for Small Businesses SENDINBLUE REVIEW 2018: EMAIL MARKETING SOFTWARE FOR SMALL BUSINESSES

blog article

Apr 16, 2018

Despite the rapid proliferation of social media in the last few years, email continues to be the preferred mode of communication for people to interact with brands that they love and follow. In fact, according to a recent research conducted by Marketing Sherpa, 60 percent of customers selected email...

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Prepare To Revitalise Your Go-To-Market Strategies With Account-Based Marketing PREPARE TO REVITALISE YOUR GO-TO-MARKET STRATEGIES WITH ACCOUNT-BASED MARKETING

blog article

Apr 18, 2018

How customers buy and own technology is becoming more dynamic and less traditional. From demand generation to sales strategy and channel management, the next five years will bring significant changes to established technology service providers’ (TSP) go-to-market strategies. Disruption is occu...

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The Omni-Channel Experience is All About the Data THE OMNI-CHANNEL EXPERIENCE IS ALL ABOUT THE DATA

blog article

Apr 11, 2018

Can you believe some businesses (and some brands) are still operating like they are in the dark ages? Some local, small businesses still believe a website is a waste of their time; that blogging is for the birds, and social media…what’s that?! Perhaps you think I am kidding, but I&rsquo...

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Texas dealership turns its Facebook page into service marketing tool TEXAS DEALERSHIP TURNS ITS FACEBOOK PAGE INTO SERVICE MARKETING TOOL

blog article

Apr 16, 2018

Fort Bend Kia has made Facebook an essential tool for advertising service promotions — so much so that the suburban Houston dealership has slashed its spending on traditional advertising. Dealer Principal Virgil Skinner, 63, initially used his personal page on the social network as a public pr...

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OPPORTUNITIES FOR SOCIAL MEDIA MARKETING OPPORTUNITIES FOR SOCIAL MEDIA MARKETING

blog article

Apr 11, 2018

How can we use the latest trends in Social Media to expand on our Social Media marketing strategies? Discover more. You will have noticed that Facebook isn't getting the best press at the moment with the latest privacy revelations. This is on top of the latest statistics showing Facebook usage d...

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What’s the Difference Between On-page and Off-page SEO? WHAT’S THE DIFFERENCE BETWEEN ON-PAGE AND OFF-PAGE SEO?

blog article

Apr 09, 2018

Did you know that small businesses should allocate about 8% of their revenues to marketing? That’s right, according to the SBA, a small business with under $5 million in yearly revenue should have a marketing budget consisting of around 7-8% of their yearly revenue. The SBA points out that in ...

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How Your Offline Efforts Can Help Your Online Marketing HOW YOUR OFFLINE EFFORTS CAN HELP YOUR ONLINE MARKETING

blog article

Apr 04, 2018

There is a well-known saying among writers that is highly relevant to the world of online marketing. “Everything starts out as a story and ends up as a story.” What happens in between is what your customers want to buy. The first story is told by the seller, and the second is told hopefu...

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What Do Brands Need To Know About How ‘The Rise Of Voice’ Will Change Advertising? WHAT DO BRANDS NEED TO KNOW ABOUT HOW ‘THE RISE OF VOICE’ WILL CHANGE ADVERTISING?

blog article

Apr 09, 2018

"The goal for marketers is to recognize that storytelling in voice will be held to a higher standard," says Publicis Media SVP Vanessa Evans, who authored a report on "The Rise of Voice." The mainstream use of voice activated assistants such as Amazon’s Alexa, Google Assist...

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Property Content Marketing: How to Turn Online Traffic into Occupancy PROPERTY CONTENT MARKETING: HOW TO TURN ONLINE TRAFFIC INTO OCCUPANCY

blog article

Apr 06, 2018

If you’re in the business of filling vacant properties, you’ll know that your sales team has to be full of smooth-talking negotiators who can express the value of a space and convince a potential tenant or homeowner to sign the all-important contract. By the time one of your users goes a...

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How to Grow B2B Leads 385% with Digital Marketing HOW TO GROW B2B LEADS 385% WITH DIGITAL MARKETING

blog article

Apr 05, 2018

Vertical Measures first started working in digital marketing in 2004 and published one of the earliest books on content marketing in 2011. We’ve grown countless B2B websites into traffic and revenue powerhouses. HubSpot reports that B2B marketers that use blogs receive 67% more leads than thos...

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How to Create an SEO Strategy for 2018 [Template Included] HOW TO CREATE AN SEO STRATEGY FOR 2018 [TEMPLATE INCLUDED]

blog article

Apr 02, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it...

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Channel Marketing: Challenges Indeed, But Opportunities Await CHANNEL MARKETING: CHALLENGES INDEED, BUT OPPORTUNITIES AWAIT

blog article

Mar 28, 2018

Marketing, for years the bane of channel partners, continues to evolve, encouraging more partners to take control of their marketing destiny. Yet, channel marketing still faces numerous challenges – shrinking budgets, less market development funding (MDF), resource constraints – and the ...

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Apple Business Chat: Conversational Commerce in the Post Facebook World APPLE BUSINESS CHAT: CONVERSATIONAL COMMERCE IN THE POST FACEBOOK WORLD

blog article

Apr 01, 2018

Sometimes, timing is everything, and this is one of those instances. Apple could not have picked a better day to move its iMessage-based Business Chat out of beta. As Facebook’s CEO Mark Zuckerberg bore the slings, errors and innuendo that the breach of 50 million subscribers’ personal i...

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What are the Best Demand Marketing Channels for 2018? WHAT ARE THE BEST DEMAND MARKETING CHANNELS FOR 2018?

blog article

Jan 30, 2018

With all these options vying for a piece of your marketing budget in 2018, it's critical to remember that not all marketing tactics and channels perform equally. Each has its own strengths and weaknesses. Some channels are great at generating high-quality leads (the No. 1 priority among 77% of B...

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How To Pump Up Your Business With Mobile Marketing HOW TO PUMP UP YOUR BUSINESS WITH MOBILE MARKETING

blog article

Mar 09, 2018

B2B marketing does differ from B2C, however. Though some areas will overlap such as an increased focus on providing a variety of media content (infographics, video, podcasts, etc.) and bolstering your ability to reach customers immediately by using mobile messaging, there are other areas that will d...

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Five quick content opportunities for time-poor B2B marketers FIVE QUICK CONTENT OPPORTUNITIES FOR TIME-POOR B2B MARKETERS

blog article

Mar 15, 2018

B2B marketers can find it difficult to make time for content creation. You’re just as likely to be supporting business development activities or the latest big bid-writing exercise as you are planning the content calendar. I’ve put together some simple tips for time-conscious B2B content...

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The Top 12 SEO Tools of 2018 THE TOP 12 SEO TOOLS OF 2018

blog article

Mar 21, 2018

There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Sure, they're pretty open about ...

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6 Tools that Help Reduce Wasted Marketing Resources 6 TOOLS THAT HELP REDUCE WASTED MARKETING RESOURCES

blog article

Mar 26, 2018

Are your marketing resources being utilized as efficiently as possible? Maybe your marketing messages are reaching a relevant audience, but are they reaching irrelevant consumers as well? This means you’re wasting your advertising budget on clicks that don’t turn into conversions. Or may...

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B2B CONNECT TO CONVERT CALL FOR SPEAKERS OPEN NOW B2B CONNECT TO CONVERT CALL FOR SPEAKERS OPEN NOW

blog article

Mar 21, 2018

Got B2B marketing knowledge and skills to share? Apply now to be a speaker at B2B Connect to Convert 2018, Oct. 3-5. This year, the show moves to a new location, the Westin Boston Waterfront. We’re excited to bring three days of B2B education and networking to the Hub. It’s a beautiful t...

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It’s time for creatives to take back control of advertising IT’S TIME FOR CREATIVES TO TAKE BACK CONTROL OF ADVERTISING

blog article

Mar 26, 2018

Artificial Intelligence and digital marketing are currently dominated by technologists, but it’s time for creatives to take back control of advertising and make it all about “creating desire” again, rather than about tricking people into watching content. That was the argument made...

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Global Channel Overview in Personal Accessories Market Analysis 2018 GLOBAL CHANNEL OVERVIEW IN PERSONAL ACCESSORIES MARKET ANALYSIS 2018

blog article

Mar 23, 2018

Global Channel Overview in Personal Accessories Market Research Report 2018 to 2022 tracks the major market events including product launches, technological developments, mergers & acquisitions, and the innovative business strategies opted by key market players. Along with strategically analyzin...

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How do you market a city? Why place marketers have to be smarter than ever with digital content HOW DO YOU MARKET A CITY? WHY PLACE MARKETERS HAVE TO BE SMARTER THAN EVER WITH DIGITAL CONTENT

blog article

Mar 21, 2018

Places are huge, hazy concepts that mean different things to different people. So the efforts of the world’s leading cities to attract tourists are worth a look. How do they deal with multitudinous 'brands' and reach customers in a crowded market? I looked at some of the digital advert...

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Facebook pilots program to help creators build advertiser relationships & drive fan engagement FACEBOOK PILOTS PROGRAM TO HELP CREATORS BUILD ADVERTISER RELATIONSHIPS & DRIVE FAN ENGAGEMENT

blog article

Mar 19, 2018

Facebook is taking steps to make its network more appealing to content creators and influencers by piloting a product testing program built around creator needs. Scheduled to roll out over the coming weeks to a small group, the experimental features are aimed at driving more fan engagement for creat...

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Pinterest Shopping Ads now out of testing, available to hundreds of advertisers PINTEREST SHOPPING ADS NOW OUT OF TESTING, AVAILABLE TO HUNDREDS OF ADVERTISERS

blog article

Mar 20, 2018

Now that Pinterest has moved its Shopping Ads out of testing, the program is available to hundreds of advertisers. Pinterest’s Shopping Ads, launched last year, were first used by a limited number of major brands, including Ulta Beauty, Venus, Overstock, Lowe’s, eBay, Wayfair and IKEA Ca...

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How Accountants Can Cater to Millennial Businesses HOW ACCOUNTANTS CAN CATER TO MILLENNIAL BUSINESSES

blog article

Mar 20, 2018

Regardless of the service a company provides or the product it sells, one of the most important market segments for everyone are millennials. This is especially true for companies that are aimed at B2B services, such as accounting firms. For them, a segment that is as business-focused as millennials...

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The Big Secret to B2B Copywriting & Content Marketing THE BIG SECRET TO B2B COPYWRITING & CONTENT MARKETING

blog article

Mar 14, 2018

When it comes to B2B offerings, it can feel like writing copy for your website is a nightmare. Having written copy for a huge variety of businesses, I can hear the objections now – they’re even thoughts I’ve had a few times myself.

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Google Bans Advertising Related To Cryptocurrency Products GOOGLE BANS ADVERTISING RELATED TO CRYPTOCURRENCY PRODUCTS

blog article

Mar 14, 2018

In its post, Google stated that it had updated its Financial services policy to disallow ads for cryptocurrencies and related content. According to the company, this includes the likes of initial coin offerings, crypto exchanges, cryptocurrency wallets and cryptocurrency trading advice.

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Facebook FACEBOOK'S ZUCKERBERG COMES UNDER FIRE FROM UK, US LAWMAKERS

blog article

Mar 18, 2018

LONDON (AP) — Lawmakers on both sides of the Atlantic criticized Facebook and its chief executive, Mark Zuckerberg, after reports surfaced that another company, Cambridge Analytica, improperly harvested information from 50 million Facebook users. A British lawmaker accused Facebook on Sunday o...

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Shifts in Social Sharing Require Nimble Strategies SHIFTS IN SOCIAL SHARING REQUIRE NIMBLE STRATEGIES

blog article

Mar 15, 2018

Social media strategists know they need to be nimble to keep up with evolution in the various platforms we rely on for engagement. Now’s the time to prepare for less engagement on Facebook and Twitter as audience information seeking and sharing changes. Social media strategists know they need ...

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7 Tips for Better LinkedIn Leads 7 TIPS FOR BETTER LINKEDIN LEADS

blog article

Mar 14, 2018

When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. LinkedIn offers a number of marketing tools that...

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Social Media Strategies as an Aid to Content Marketing SOCIAL MEDIA STRATEGIES AS AN AID TO CONTENT MARKETING

blog article

Mar 12, 2018

In content marketing, the content itself is just half of the marketing mix. The other half is getting the right people see that content. The easiest way for you to do this is by using social media. Using social media in your content marketing, however, is not as easy as posting links on Twitter or F...

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TRENDS IN INBOUND MARKETING TACTICS TRENDS IN INBOUND MARKETING TACTICS

blog article

Mar 12, 2018

It's now nearly ten years since the concept of Inbound Marketing was coined by Brian Halligan and Dharmesh Shah as defined in their 2009 book; Inbound Marketing: Get Found Using Google, Social Media and Blogs. It was later updated to be less narrowly focused on visibility and lead generation, wh...

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What is cross-channel marketing and why do you need it? WHAT IS CROSS-CHANNEL MARKETING AND WHY DO YOU NEED IT?

blog article

Jan 04, 2018

Today’s consumers are more connected than ever before - constantly checking emails, social media apps, and even interacting online via voice technology.  For brands, the challenge is to cut through the noise to be able to reach consumers at the right time. This is where cross-channel mark...

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TeamViewer partner program update reveals shift in strategy TEAMVIEWER PARTNER PROGRAM UPDATE REVEALS SHIFT IN STRATEGY

blog article

Feb 27, 2018

TeamViewer, a newcomer to the channel, is on a mission to grow its presence among partners. The software provider only began its push into the channel about a year-and-a-half ago when it launched its inaugural TeamViewer partner program, featuring four tiers — Registered, Silver, Gold and Plat...

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4 Ways Artificial Intelligence Is Used In Marketing and advertising 4 WAYS ARTIFICIAL INTELLIGENCE IS USED IN MARKETING AND ADVERTISING

blog article

Mar 06, 2018

You are losing a competitive advantage every time you postpone using AI powered solutions. Sounds dramatic? Well, it shouldn’t because it is supposed to get you on your toes and embrace AI-powered marketing solutions. AI systems usually work in the background of well-known services and product...

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APAC Marketers Should Use Same Metrics to Compare Retargeting Results APAC MARKETERS SHOULD USE SAME METRICS TO COMPARE RETARGETING RESULTS

blog article

Mar 07, 2018

To establish reliable results from multiple retargeting campaigns, marketers in Asia-Pacific should compare platforms using the same metrics, attribution models, and data sources. Running multiple retargeting tools will encourage a ‘tug-of-war’ between competing vendors and drive more ef...

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Jodat Law Group-Boost Your Business Marketing Online With BBB Business Profile JODAT LAW GROUP-BOOST YOUR BUSINESS MARKETING ONLINE WITH BBB BUSINESS PROFILE

blog article

It is important to know that not all businesses are qualified to get the BBB Accreditation. Each business must satisfy, maintain and commit to the BBB Code of Accreditation standards (Business Practices) to qualified for and sustain BBB Accreditation. In fact, the BBB Code of Accreditation standards...

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HOW TO INCORPORATE BOTS INTO YOUR DIGITAL MARKETING STRATEGY HOW TO INCORPORATE BOTS INTO YOUR DIGITAL MARKETING STRATEGY

blog article

Wikipedia describes bot as a software application that runs automated tasks over the internet. But, the bots have since then come a long way and now carry out countless tasks for multiple industries ranging from engineering to healthcare. Whether or not we may be aware of it, as consumers we are alr...

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5 Steps to a Powerful Digital Marketing Strategy 5 STEPS TO A POWERFUL DIGITAL MARKETING STRATEGY

blog article

Digitalisation of trade and commerce has led to organization undertake market strategies that are based on different digital mediums. The only pact if digital marketing strategies are exponential as compared to traditional marketing strategies. Given the fact that most consumers are switching base f...

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AU Marketers Must Continue to Demand More Transparency : Q&A with Samuel Tan, ANZ Market Development Director, AppNexus AU MARKETERS MUST CONTINUE TO DEMAND MORE TRANSPARENCY : Q&A WITH SAMUEL TAN, ANZ MARKET DEVELOPMENT DIRECTOR, APPNEXUS

blog article

Marketers in Australia must push ahead and demand more transparency in 2018, which will see trust continue to be the key theme in the local ad tech industry. Both advertisers and publishers will look to only work with vendors that operate with transparency, focusing on how fees are distributed acros...

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Work Smarter, Not Harder: 5 Steps to B2B Content Marketing Success in 2018 WORK SMARTER, NOT HARDER: 5 STEPS TO B2B CONTENT MARKETING SUCCESS IN 2018

blog article

We are only two months into 2018 and I already hear some B2B marketers say that they work harder, not smarter, and only see limited results. So what differentiates the successful marketers from the not-so-successful marketers? One word: strategy

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How to Build a Successful Digital Marketing Agency and Client Relationship HOW TO BUILD A SUCCESSFUL DIGITAL MARKETING AGENCY AND CLIENT RELATIONSHIP

blog article

Digital marketing is an ever-changing, fast-paced industry, which can make the relationship between an agency and client very complex. If you’re a company that chooses to partner with an external expert to develop a digital marketing strategy, and lean on them to subsequently push that strateg...

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The best APAC digital marketing stats from January 2018 THE BEST APAC DIGITAL MARKETING STATS FROM JANUARY 2018

blog article

Half of APAC marketers feel overwork is affecting their health. This shocking stat comes from Campaign Asia's survey of 500 brand and agency marketers from 15 APAC markets.

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The best way to improve your email marketing (proven by research) THE BEST WAY TO IMPROVE YOUR EMAIL MARKETING (PROVEN BY RESEARCH)

blog article

Social media is great for building brand awareness and connecting with your audience. But sales and return on investment (ROI) aren't social's strong suit. If you want the biggest bang for your buck, email marketing remains the way to go. Email has a median ROI of 122 percent, according to a...

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A day in the life of... a B2B lifecycle marketing specialist A DAY IN THE LIFE OF... A B2B LIFECYCLE MARKETING SPECIALIST

blog article

MaryBeth McIvor: I am a Lifecycle Marketing Specialist at Storyblocks, a subscription based stock media site. I focus on our acquisition based emails which includes planning, testing, and executing weekly sends to our various segments as well as consistent maintenance of our automated trigger series...

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Trending This Week: Applying the New Science of B2B Sales TRENDING THIS WEEK: APPLYING THE NEW SCIENCE OF B2B SALES

blog article

I’ve always loved the term “cutting edge.” It’s so hip, so sleek. It is defined as “the leading position in any field,” and what organization wouldn’t want to be described as such? To be on the cutting edge is to be at the forefront -- paving the way, blazin...

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Enhancing Your Shopper Experience with Data ENHANCING YOUR SHOPPER EXPERIENCE WITH DATA

blog article

Whether your retail business is marketing online or from a physical location, your bottom line relies on one thing: shoppers. Both shopping facilities and shopping habits have shifted over the years; and you probably don’t dress, talk, or behave in the same way that you did a decade ago. In th...

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Don’t Be Afraid of Multichannel Marketing Attribution DON’T BE AFRAID OF MULTICHANNEL MARKETING ATTRIBUTION

blog article

Marketing attribution can be a little intimidating. Should you rely on first, last, or multi-touch attribution? How do you measure across multiple channels? How should you weigh your attribution model? There are so many choices to make it can be overwhelming. If you’re feeling stressed by the ...

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Account-Based Selling: 5 Things You’re Doing Wrong ACCOUNT-BASED SELLING: 5 THINGS YOU’RE DOING WRONG

blog article

Account-based sales (ABS) is one of the year’s most buzzed-about buzzwords. You’re reading about its many merits, your boss is referring to it in meetings, and you might already be implementing it in your sales strategy. But account-based selling can be an expensive, time-consuming busin...

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How To Effectively Reach A Decision Maker (Plus, 3 Mistakes To Avoid) HOW TO EFFECTIVELY REACH A DECISION MAKER (PLUS, 3 MISTAKES TO AVOID)

blog article

If you think that every decision maker fits the same cookie cutter description, we have news for you. The process of finding, reaching, and effectively persuading a decision maker is always different. According to the Harvard Business Review, the average buying-group size is 5.4 people and most comp...

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Why Organic Search Alone Won WHY ORGANIC SEARCH ALONE WON'T CUT IT FOR YOUR MARKETING STRATEGY

blog article

Let’s say a manufacturing firm needs a new supplier. One of the first places they’ll go is the Internet. They enter some keywords, and Google or another search engine returns a list of results; this is an organic search. Your goal is to be listed on that first page. Even being in the top...

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The Best Online Marketing Courses to Boost Your Marketing Skills THE BEST ONLINE MARKETING COURSES TO BOOST YOUR MARKETING SKILLS

blog article

B2B marketing evolves at a breakneck pace; with new trends, innovations, and technologies being developed every day, staying ahead of the curve can seem challenging. But keeping your marketing skills sharp and your know-how current is essential for remaining relevant among the competition. This does...

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10 B2B LEAD GENERATION STRATEGIES FOR 2018 10 B2B LEAD GENERATION STRATEGIES FOR 2018

blog article

Driven by a host of emerging technologies and an influx of new insights, consumer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing cons...

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The three trends driving marketing analytics in 2018 THE THREE TRENDS DRIVING MARKETING ANALYTICS IN 2018

blog article

Yet for many companies, marketing analytics still consists of a weekly report and perhaps a dashboard or two. More forward-thinking organisations, however, have been pushing ahead with new analytics tools and processes. To find out more about these trends in marketing analytics, Econsultancy recentl...

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Social Media Marketing Trends For 2018 SOCIAL MEDIA MARKETING TRENDS FOR 2018

blog article

If you’re looking to boost your manufacturing sales this year, social media isn’t just an option — it’s a requirement. But the world of social media is constantly changing and evolving, with new trends cropping up every day. What worked in 2017 won’t work in 2018. To st...

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Are Webinars Dead? How to Make a Webinar that Works in 2018 ARE WEBINARS DEAD? HOW TO MAKE A WEBINAR THAT WORKS IN 2018

blog article

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?"

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5 Lessons B2B Marketers Can Learn from Taylor Swift 5 LESSONS B2B MARKETERS CAN LEARN FROM TAYLOR SWIFT

blog article

Taylor Swift is a marketing genius. Over the past several months I have been focused on getting Taylor Swift concert tickets for my daughter, a Taylor mega-fan. While purchasing concert tickets may sound like a simple enough feat, Taylor Swift took it to the next level, launching an interactive fan ...

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10 Quick Tips for Social Media Success 10 QUICK TIPS FOR SOCIAL MEDIA SUCCESS

blog article

Whether you’re talking about a friend’s Instagram post or the latest filters unveiled by Snapchat, social media is always a hot topic of conversation. And it has become even more so recently, especially among marketers, given the significant changes coming to Facebook’s News Feed. ...

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Make The Most of The Customers You’ve Got With Expand Marketing MAKE THE MOST OF THE CUSTOMERS YOU’VE GOT WITH EXPAND MARKETING

blog article

This article is about expand marketing and offers strategies for keeping the customers you already have. Does your marketing follow through? Or does it put all its work into getting the customer, and then passes things off to customer service after the first sale?
We hope not. Because most of...

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5 VR Marketing Examples That You 5 VR MARKETING EXAMPLES THAT YOU'LL WANT TO STEAL FOR 2018.

blog article

The holidays are coming, and I'm feeling cheerful. So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. But, in the spirit of giving, I will share the following fun facts:
By 2020, the economic impact of...

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THE ONLY 3 THINGS B2B MARKETERS NEED TO BOOST CONTENT MARKETING ROI IN 2018 THE ONLY 3 THINGS B2B MARKETERS NEED TO BOOST CONTENT MARKETING ROI IN 2018

blog article

One thing that will be on the CMO agenda every year is increasing return on investment. When you can optimize every dollar spent, your marketing strategy has the power to make a bigger impact, driving leads, sales and customer retention. One of the toughest areas of marketing to measure –...

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Trending This Week: Key Sales and Marketing Alignment Trends for 2018 TRENDING THIS WEEK: KEY SALES AND MARKETING ALIGNMENT TRENDS FOR 2018

blog article

What does the future hold for sales and marketing alignment? In a new infographic, InsideView incorporated insights from more than 500 innovators to forge five predictions for this critical frontier.

The trendlines laid out in this forecast are ones that every B2B seller and executive...

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5 REASONS WHY YOUR BUYER PERSONA’S AREN’T GOOD ENOUGH 5 REASONS WHY YOUR BUYER PERSONA’S AREN’T GOOD ENOUGH

blog article

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? You swear you did everything right, but when it comes time for the results to pour in, they never show.  It’s a marketer’s worst nightmare.

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5 Types of Online Advertising to Generate Leads 5 TYPES OF ONLINE ADVERTISING TO GENERATE LEADS

blog article

Even with inbound marketing tactics taking center stage in recent years, advertising is still an important part of a comprehensive lead generation strategy, particularly online. Today, online advertising offers a variety of options when it comes to how your ads will look and where they will appear. ...

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6 Content Marketing Mistakes to Avoid 6 CONTENT MARKETING MISTAKES TO AVOID

blog article

According to Demand Metric, content marketing costs 62 percent less than traditional marketing and generates three times as many leads. That one stat alone makes a compelling case for content marketing, but as with all things in life, if it’s worth doing, it’s worth doing well. Here are ...

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How to Stop Acting Like a Marketer and Start Acting Like a Publisher HOW TO STOP ACTING LIKE A MARKETER AND START ACTING LIKE A PUBLISHER

blog article

If Intel’s digital magazine iQ could speak, that’s what it would say. One article, for example, describes an emergency button that outdoor adventurers can attach to their clothing. Another describes a tiny drone that may someday help pollinate plants.

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13 Tips for Explosive Content Marketing Results 13 TIPS FOR EXPLOSIVE CONTENT MARKETING RESULTS

blog article

Jan 02, 2018

Over the past several years, we’ve seen a slow but steady rise in the results that brands are getting from content marketing. This is generally true across industries – it’s becoming more and more clear that whether you sell clothes or business software, you’ve got to get on ...

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6 Ways B2B Marketers Can Attract More Leads With Video 6 WAYS B2B MARKETERS CAN ATTRACT MORE LEADS WITH VIDEO

blog article

Video is one of the most effective ways to drive sales for marketers. According to Email Monks, emails with videos drive a staggering 280% higher return than the ones without. In fact, according to a report by the Aberdeen Group, 67% of organizations use video to create brand awareness, 60% use vide...

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How to Know It’s Time to Update Your Landing Page HOW TO KNOW IT’S TIME TO UPDATE YOUR LANDING PAGE

blog article

Two or three years ago, you launched a landing page. It worked fine. Customers came and returned, conversion rates were sky-high, and sales from it satisfied your marketing ambitions. But then… poof! Things slowed down. Conversions fall. So does your profit.

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6 KPIs For Content Marketing 6 KPIS FOR CONTENT MARKETING

blog article

This is the average position of all terms that a user types into Google to surface a URL from your website. This report is “unbranded” (meaning it doesn’t include queries with your brand name) because most companies rank number one for their brand and it skews this KPI. The lower t...

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4 Reasons Chatbots Will Improve UX in 2018 & Beyond 4 REASONS CHATBOTS WILL IMPROVE UX IN 2018 & BEYOND

blog article

Jan 24, 2018

Creating a superior customer experience is critical for companies today. Customers are savvier than ever and enjoy the ability to choose based on the more attractive offer. Customer experience involves practices of planning and responding to interactions to satisfy or outdo expectations, thereby, sn...

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Digital Innovation and the Future of Digital Marketing DIGITAL INNOVATION AND THE FUTURE OF DIGITAL MARKETING

blog article

Jan 21, 2018

Whether you’re already immersed in the world of digital marketing, or you’re looking to dive in this coming year, the landscape is so versatile and constantly changing, that it’s imperative to always keep on top of the trends. Not only is it just good practice in its own right, but...

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7 Habits of a Highly Productive Content Strategist 7 HABITS OF A HIGHLY PRODUCTIVE CONTENT STRATEGIST

blog article

Jan 22, 2018

Welcome to the world of the content strategist. These professionals are not only adept at writing and editing; they’re also taking management of content to the next level. Content strategists are logical; high-level organizers focused on developing, distributing, and monitoring content while k...

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Modern White Paper Marketing: How to Create Readable, Shareable, and Successful White Papers MODERN WHITE PAPER MARKETING: HOW TO CREATE READABLE, SHAREABLE, AND SUCCESSFUL WHITE PAPERS

blog article

It looks as if white paper marketing is here to stay for the time being, and with good reason. This mainstay of B2B marketing is one of the best ways we have in today’s high-speed culture to disseminate detailed, actionable insights to users that really make a difference for their business&mda...

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How to Get a Handle on Rising Unsubscribe Rates HOW TO GET A HANDLE ON RISING UNSUBSCRIBE RATES

blog article

Dec 01, 2017

You checked the report and confirmed it: your email unsubscribe rate is creeping up. You noticed it rising slightly in the past few months, but it’s really starting to get out of hand. What do you do? One thing you can’t do is ignore it. A high unsubscribe rate can seriously hurt your re...

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3 Innovations That Will Transform Your Digital Marketing Strategy 3 INNOVATIONS THAT WILL TRANSFORM YOUR DIGITAL MARKETING STRATEGY

blog article

Jan 18, 2018

If you’re looking to engage audiences, convert customers, and boost sales in the upcoming year and beyond, it’s important to keep an eye and ear out for the latest in digital marketing trends in order to stay in line with your competition. And if you feel like you’re always slightl...

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2 Key Formulas for Understanding Your PPC Data 2 KEY FORMULAS FOR UNDERSTANDING YOUR PPC DATA

blog article

Dec 01, 2017

Pay per click advertising is a highly targeted and effective marketing tool, but in order to understand how it’s working for you, there are certain metrics you need to track and formulas you need to know to calculate the true value of your PPC efforts. Two of the most relevant formulas you nee...

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5 Essential Tips for a Successful Content Marketing Strategy 5 ESSENTIAL TIPS FOR A SUCCESSFUL CONTENT MARKETING STRATEGY

blog article

Jan 15, 2018

If you think that content is based on a collection of blogs, Tweets and web pages that works in conjunction with a businesses’ goals, you’re right; but only partly. While social outreach, branding, and quality content are important elements of content management, in the grand scheme of t...

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HOW TO MANAGE MULTIPLE MARKETING CHANNELS IN TODAY’S DYNAMIC LANDSCAPE HOW TO MANAGE MULTIPLE MARKETING CHANNELS IN TODAY’S DYNAMIC LANDSCAPE

blog article

Marketing managers have two ways to perceive the ever-increasing number of marketing channels available today. Chaos or opportunity. From video marketing and gamification to in-person events and blog content, not only are there more ways to reach customers, there are more channels that consumers are...

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Boost Your Facebook Post Engagement Using These 10 Tricks BOOST YOUR FACEBOOK POST ENGAGEMENT USING THESE 10 TRICKS

blog article

Jan 05, 2018

There's hardly a business owner or marketing expert who hasn’t realized this: social media marketing is the best way to enhance brand image and user engagement. Although everyone knows this, we constantly see bad examples of social media marketing. Facebook, as the largest social media net...

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7 Ways to Boost Your Email Marketing Click-Through Rate 7 WAYS TO BOOST YOUR EMAIL MARKETING CLICK-THROUGH RATE

blog article

Jan 13, 2018

Email is one of the simplest and most effective ways to connect with your current and potential customers. No matter who you’re reaching out to, you only have seconds to capture their attention of the reader in what is most likely a busy inbox.

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What is the GDPR? And What Does it Mean for the Marketing Industry? WHAT IS THE GDPR? AND WHAT DOES IT MEAN FOR THE MARKETING INDUSTRY?

blog article

If you’re a marketer, we expect you’ve heard about the General Data Privacy Regulation (GDPR) coming into force on 25 May 2018. The legislation will have a big impact on the way marketers approach their work and how organizations obtain, store, manage or process the personal data of EU c...

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Using Psychology to Craft a Killer Landing Page USING PSYCHOLOGY TO CRAFT A KILLER LANDING PAGE

blog article

Jan 09, 2018

2018 is here, but has your landing page gotten to first base yet? You do everything right: data, evaluations, A/B testing, stellar copywriting, and UI design in the light of the latest marketing trends...but that horrible feeling of shooting in the dark...it doesn't let you go. You know you coul...

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11 Uncommon Marketing Strategies to Jumpstart Your Business 11 UNCOMMON MARKETING STRATEGIES TO JUMPSTART YOUR BUSINESS

blog article

Jan 02, 2018

Every marketer wants more leads, signups, and subscribers - without spending too much money. And while achieving these results may be a dream in most cases, you can make a huge splash with your marketing if you simply take the time to sit down and get creative. You don’t need to spend a lot of...

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What is Deep Learning? Here WHAT IS DEEP LEARNING? HERE'S EVERYTHING MARKETERS NEED TO KNOW

blog article

The machines are here. You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be concerned?
In my opinion, we should be excited. AI -- especially “deep learning” technology -- brings new opportunities and inno...

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THE BEST MARKETING CONFERENCES OF 2018 THE BEST MARKETING CONFERENCES OF 2018

blog article

Network, learn, discover. The best marketing events are where we grow in our field and get our dose of marketing inspiration. There were dozens of fantastic marketing conferences last year. Whether you attended some and are planning your event schedule for 2018 or you are excited about trying your f...

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The 7 Key Elements of a Stellar Social Media Campaign THE 7 KEY ELEMENTS OF A STELLAR SOCIAL MEDIA CAMPAIGN

blog article

Jan 06, 2018

You probably already know that having a cohesive and well-integrated social media strategy is, at least for most businesses, truly integral to any digital marketing strategy. But most people would also agree that there are so many social media platforms and activities these days, it’s difficul...

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How AI is Changing Digital Marketing HOW AI IS CHANGING DIGITAL MARKETING

blog article

Jan 07, 2018

You may or may not know it yet, but Artificial Intelligence (AI) is rapidly becoming more central to the day-to-day digital world, and the marketing and advertising world is no exception. While the idea of AI may bring to mind bad 60’s sci-fi with futuristic robots, it’s really about so ...

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How to Generate Leads with Your Business Blog HOW TO GENERATE LEADS WITH YOUR BUSINESS BLOG

blog article

Business blogs have become one of the most powerful and cost-effective marketing tools available. It is as effective for growing fortune 500 businesses as it is for small start-ups. Done well, blogging allows companies to share important information about themselves or the industries that they are a...

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Your Comprehensive Guide to a Successful PPC Campaign YOUR COMPREHENSIVE GUIDE TO A SUCCESSFUL PPC CAMPAIGN

blog article

Dec 05, 2017

Pay per click advertising is an essential element of a comprehensive search engine optimization strategy because it brings in immediate results. You can achieve many different goals with PPC, and some of the most common reasons to use these ads include improving visibility, identifying new leads, br...

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Social Media Marketing For a Millennial Audience SOCIAL MEDIA MARKETING FOR A MILLENNIAL AUDIENCE

blog article

Nov 10, 2017

Whenever developing a marketing strategy, brands should spend time considering their target demographic. Unsurprisingly, selling products and services to millennials requires a very different approach than launching a generic social marketing strategy and waiting for results.

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5 mistakes that can make your content marketing strategy backfire 5 MISTAKES THAT CAN MAKE YOUR CONTENT MARKETING STRATEGY BACKFIRE

blog article

Content is King! We all have heard about this statement ever since we’ve stepped into the digital arena. And trust me, it’s true to its core.If you want to create an impact through your online presence, good content takes the lead over everything else. If carefully executed, content...

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Boost Your Customer Experience With Landing Pages BOOST YOUR CUSTOMER EXPERIENCE WITH LANDING PAGES

blog article

Dec 14, 2017

The average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. With a chance to convert that many visits, it’s worth optimising your landing page. In this article, we will look at how landing pages are used and who uses them well. For inspiration, we wil...

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5 Best Mobile Campaigns of 2017 5 BEST MOBILE CAMPAIGNS OF 2017

blog article

Dec 18, 2017

It's been a busy year in the world of social media, with some platforms not making it to 2018, and others embracing new features to survive. Here, we take a look at five campaigns that excelled in 2017 in both mobile marketing and social media.

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4 Tips for Crafting the Perfect Email Subject Line 4 TIPS FOR CRAFTING THE PERFECT EMAIL SUBJECT LINE

blog article

Dec 20, 2017

A subject line may seem like a minor detail in the overall scheme of your email marketing success but it can make or break an email campaign. Your emails should focus on adding value to the customer experience, delivering the right message, at the right time. Your content should answer their questio...

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5 Digital Marketing Trends that Will Disappear in 2018 5 DIGITAL MARKETING TRENDS THAT WILL DISAPPEAR IN 2018

blog article

Dec 21, 2017

2018 is right around the corner, and you’ve probably been doing some research on next year's predicted marketing trends to ensure your business outstrips the competition. After all, marketing is constantly evolving, and it’s important to know what’s working and isn’t work...

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THE BEST EVENT MARKETING IDEAS FROM 2017 THE BEST EVENT MARKETING IDEAS FROM 2017

blog article

With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing.
Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for m...

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Use These 6 Email Marketing Tactics to Achieve Better Sales Results Using LinkedIn InMail USE THESE 6 EMAIL MARKETING TACTICS TO ACHIEVE BETTER SALES RESULTS USING LINKEDIN INMAIL

blog article

Relationships are key to your success as a sales pro, and email presents a tried-and-true channel for building them. However, these days your prospects’ personal inboxes are probably overflowing with messages, many from other sales reps, diminishing the efficacy of this former cornerstone of o...

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How to Create an Effective Email Newsletter for Your Business HOW TO CREATE AN EFFECTIVE EMAIL NEWSLETTER FOR YOUR BUSINESS

blog article

Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects. Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send...

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HOW AI WILL MAKE MARKETING MORE PERSONALIZED IN 2018 HOW AI WILL MAKE MARKETING MORE PERSONALIZED IN 2018

blog article

What’s tomorrow’s secret to better personalization? To more human content and more authentic brand-consumer relationships?

Artificial intelligence.

AI is making the customer experience more personalized than what most marketers would have ever thought to be ...

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10 Content Curation Tools Every Marketer Needs 10 CONTENT CURATION TOOLS EVERY MARKETER NEEDS

blog article

"Curation" is one of those words that's always conveyed coolness to me. Take, for example, the job of curating art for a gallery, or curating music for a soundtrack. Cool, right? Content curation is just as much fun -- and just as important.

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3 Digital Marketing Skills to Generate Sales in Real Estate 3 DIGITAL MARKETING SKILLS TO GENERATE SALES IN REAL ESTATE

blog article

Dec 05, 2017

After the housing boom and bust of the mid-2000s, the average cost of marketing residential and commercial real estate shot up by 65%, according to leading experts at Inman. During that time, free exposure has become very easy to obtain. Dozens of websites like Zillow have made it possible to list h...

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5 Digital Marketing Trends for 2018 5 DIGITAL MARKETING TRENDS FOR 2018

blog article

Dec 11, 2017

With 2018 right around the corner you’re probably somewhere between trying to deal with the holiday madness and frantically planning your digital marketing strategy for next year. It's not too late to address and plan for next year’s biggest marketing trends. Here are five digital ma...

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What Are Experts Prioritizing in 2018 B2B Marketing Budgets? WHAT ARE EXPERTS PRIORITIZING IN 2018 B2B MARKETING BUDGETS?

blog article

As we wrap up 2017, it’s time to think about top priorities for the new year. Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketer...

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HOW MACHINE LEARNING IS DRAMATICALLY IMPROVING PAID AND ORGANIC SEARCH HOW MACHINE LEARNING IS DRAMATICALLY IMPROVING PAID AND ORGANIC SEARCH

blog article

Machine learning is helping paid search to become insanely more effective. A recent report by Aquisio found that paid search accounts that are optimized for machine learning achieve 71 percent better conversion rates, using lower cost-per-click, or CPC. Not only are ML-supported accounts more effect...

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The Beginner’s Guide to Programmatic Advertising THE BEGINNER’S GUIDE TO PROGRAMMATIC ADVERTISING

blog article

Nov 29, 2017

If you or your business uses online advertising, you will have heard people raving about how programmatic ads have changed the landscape. And if up until now, you have nodded sagely while people have made that proclamation but not really understood it, you’re in luck.In this article, we will b...

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Which Social Media Platforms Should You Use for Your Business? WHICH SOCIAL MEDIA PLATFORMS SHOULD YOU USE FOR YOUR BUSINESS?

blog article

Nov 30, 2017

There's no longer any question that social media is a necessary marketing tool for every business that wants to remain relevant and visible in today’s busy online world. In fact, 92 percent of marketers say that social media has helped increase exposure, which means that if you aren't ...

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2018 Checklist for Marketers: Social Media Intelligence 2018 CHECKLIST FOR MARKETERS: SOCIAL MEDIA INTELLIGENCE

blog article

Social media intelligence provides insight into every customer-brand conversation and is undeniably relevant, but often goes uncredited. If you are still hunting for ideas of what value likes, spikes, trails and other basic social metrics add to your marketing strategies, your quest would never end....

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Is AI-Enabled ‘Marketing to Things’ the Future? IS AI-ENABLED ‘MARKETING TO THINGS’ THE FUTURE?

blog article

In a connected world where things are linked to other things and people, there are multiple touchpoints to manage. To a marketer, this means – they have to manage these touchpoints, which are invariably expected to increase in the days to come.

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How to identify the best publishers to help you achieve your business goals HOW TO IDENTIFY THE BEST PUBLISHERS TO HELP YOU ACHIEVE YOUR BUSINESS GOALS

blog article

Building enduring relationships with the right publishers is fundamental to running a successful affiliate program. To determine who the “right” publishers are, you need to (a) understand your business objectives; and (b) have the data that allows you to understand which publishers are l...

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4 Ways to Shift Your Thinking to Truly Focus on Your Audience 4 WAYS TO SHIFT YOUR THINKING TO TRULY FOCUS ON YOUR AUDIENCE

blog article

Audience first.
Are you tired of hearing this mantra? I am.
But, here’s the thing. Too many marketers say and even think they are all about the audience, but when you dig into their programs, you see it’s still all about them.
While it’s not easy to make a genu...

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Why Your Company Needs Content Marketing WHY YOUR COMPANY NEEDS CONTENT MARKETING

blog article

Nov 22, 2017

Content Marketing has become a major part of the marketing landscape, seeing a steady rise in usage over the last number of years. In 2017, 39% of companies were expecting to increase their content marketing spend, with 45% keeping it the same, according to a PointVisible survey.

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What Does Twitter’s 280-Character Limit Mean for Marketers? WHAT DOES TWITTER’S 280-CHARACTER LIMIT MEAN FOR MARKETERS?

blog article

Nov 23, 2017

You are no doubt familiar with Twitter's decision to double its character limit from 140 to 280. But double the real estate may not mean double the opportunity for brands. According to social media tool SproutSocial, 47% of marketers say that Twitter, not Facebook, is their best social media cha...

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5 Marketing Trends That Should Influence Your 2018 Budget 5 MARKETING TRENDS THAT SHOULD INFLUENCE YOUR 2018 BUDGET

blog article

Between wrapping up end-of-year campaigns and aiming to finish 2017 on a high note, it’s tempting to live in the moment and procrastinate on your 2018 strategy development. But the foundation for next year’s success is being laid right now, as marketing leaders examine how they can push ...

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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Should Try SCALE YOUR B2B CONTENT WITH ARTIFICIAL INTELLIGENCE: IDEAS AND TOOLS MARKETERS SHOULD TRY

blog article

As a marketer, you’ll never have to understand artificial intelligence in depth. “You don’t have to know how it works. That’s irrelevant to you. You just have to know that there are AI-powered tools that do things you weren’t capable of doing before that can now start t...

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8 Tips for Creating Successful Email Lead Generation Campaigns 8 TIPS FOR CREATING SUCCESSFUL EMAIL LEAD GENERATION CAMPAIGNS

blog article

Nov 17, 2017

Over the last few years, email has proven itself to be one of the most effective tools available to Internet marketers. Even with the rise of social media marketing and other more complex strategies, email marketing retains a strong track record of success. To get the most out of email marketing, ho...

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How to Newsjack Effectively on Twitter HOW TO NEWSJACK EFFECTIVELY ON TWITTER

blog article

Nov 14, 2017

You log on to Twitter on a Wednesday afternoon and see that the conversation is dominated by one hashtag – it could be a conversation about a TV show, a sporting event or a current affairs argument. Knowing Twitter, it could simply be a light-hearted conversation about changing a letter in fil...

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Experts Share Their Top 8 Holiday Email Marketing Tips for 2017 EXPERTS SHARE THEIR TOP 8 HOLIDAY EMAIL MARKETING TIPS FOR 2017

blog article

Ready or not, the holidays are right around the corner. And that means it's time for email marketers to start planning one of their biggest email campaigns of the year.

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How Buyers Want to Talk to Your Business in 2018: The 3 Channels You Need HOW BUYERS WANT TO TALK TO YOUR BUSINESS IN 2018: THE 3 CHANNELS YOU NEED

blog article

When we talk about conversion, we’re essentially talking about an exchange. Let’s say, for example, you’re offering a piece of downloadable content to your site visitors. It’s “free,” in terms of the lack of money paid for it, but some other information is traded....

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10 Steps to Building Your Personal Brand on Social Media 10 STEPS TO BUILDING YOUR PERSONAL BRAND ON SOCIAL MEDIA

blog article

Nov 09, 2017

Sharing online allows you to craft an online persona that reflects your personal values and professional skills. Even if you only use social media occasionally, the content you create, share or react to feeds into this public narrative. How you conduct yourself online is now just as important as you...

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The Anatomy of an Effective Marketing Email THE ANATOMY OF AN EFFECTIVE MARKETING EMAIL

blog article

Nov 12, 2017

There are many ways to segment and customize your messaging to customers but often overlooked is the humble email, a medium that is still delivering a significant ROI for businesses. According to the 2017 eConsultancy email marketing census: 75% of companies agree that email marketing delivers good ...

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Refreshing Your Content Marketing Strategy REFRESHING YOUR CONTENT MARKETING STRATEGY

blog article

May 05, 2017

Spring has sprung in many parts of the world, and brings with it warmer weather, blooming flowers and – love it or hate it – the need for spring cleaning. While you’re ridding your house of dust bunnies and cleaning out all those closets, don’t forget to spruce up your conten...

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7 Takeaways from Content Marketing World 2017 7 TAKEAWAYS FROM CONTENT MARKETING WORLD 2017

blog article

Sep 12, 2017

Are you seeing orange? If so, you might just be at Content Marketing World. This annual event is known for sporting lots of the signature orange shade of the Content Marketing Institute and for being billed as “the largest content marketing gathering in the world.”

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5 Simple Ways to Segment Your Social Media Audience 5 SIMPLE WAYS TO SEGMENT YOUR SOCIAL MEDIA AUDIENCE

blog article

"How can I get more leads from social media?" This is a question I get often from marketers who are struggling to find and prove the value of social media to their business. Generally, it's followed by an explanation of the various social media tactics they have tried to address this c...

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Choosing the Best Big Social Networks for Publishers CHOOSING THE BEST BIG SOCIAL NETWORKS FOR PUBLISHERS

blog article

With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them.

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Enterprise Marketing Best Practices for 2018 ENTERPRISE MARKETING BEST PRACTICES FOR 2018

blog article

20% of all market leaders will lose their dominant position to a company founded after the year 2000, due to a lack of digital business advantage. There’s a long way to fall for top companies that don’t adapt to this changing climate, but it’s not too late to take action. If your c...

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6 Powerful Ways to Improve Your YouTube Marketing Strategy 6 POWERFUL WAYS TO IMPROVE YOUR YOUTUBE MARKETING STRATEGY

blog article

Nov 07, 2017

More people visit YouTube in a year than Facebook, Twitter and Instagram combined. As a result, many brands are turning to the platform as a way to advertise products and bring in leads.  Successful YouTube marketers expend lots of effort to create breathtaking and sometimes viral content.

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The Complete Guide to Facebook Advertising for the Holidays THE COMPLETE GUIDE TO FACEBOOK ADVERTISING FOR THE HOLIDAYS

blog article

Oct 24, 2017

There’s one word that should be at the center of your Facebook advertising strategy this holiday season: mobile Last year, for the first time, Facebook saw more mobile conversions than desktop conversions during the entire holiday season. According to Facebook, millennials, parents, and custom...

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How to Get More Targeted Leads (a B2B Playbook) HOW TO GET MORE TARGETED LEADS (A B2B PLAYBOOK)

blog article

Brands are often pushing to reach multiple goals at any given time. From improving customer loyalty to lead nurturing, brand awareness, and engagement. The marketing, sales, and service teams have a lot on their plate. However, no goal is more important for B2B companies than lead generation.

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7 Tech Trends in Email for Marketers 7 TECH TRENDS IN EMAIL FOR MARKETERS

blog article

Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI. In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy, 73% of email marketers consider...

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Average engagement rates of Instagram influencer marketing AVERAGE ENGAGEMENT RATES OF INSTAGRAM INFLUENCER MARKETING

blog article

Nov 03, 2017

When you think of Influencer Marketing, names like Kim Kardashian and Kylie Jenner are the first to pop up. Renowned celebrities or mega-influencers, with millions of followers, are often set as the benchmark of Influencer Marketing. However, you can be spending big budgets on a large reach and stil...

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5 Ways to Add Magic to Your Email Marketing 5 WAYS TO ADD MAGIC TO YOUR EMAIL MARKETING

blog article

Nov 06, 2017

We’ve become so accustomed to technological marvels that we’ve forgotten how amazing email marketing really is. We take for granted that our images, text, animations, video, etc. simply materialize out of thin air on (more often than not) devices held in the hands of the very people we w...

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How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers HOW FACEBOOK’S NEW EXPLORE FEED AND AD TRANSPARENCY WILL AFFECT MARKETERS

blog article

Like any good company, Facebook is constantly adapting and changing to the world around us. And while some of the changes leave me standing on my front porch, yelling at kids to get off of my lawn, many have me excited, both as a user and as a marketer.

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How to Act and React on Twitter HOW TO ACT AND REACT ON TWITTER

blog article

Nov 02, 2017

If the road to hell is paved with good intentions, then the road to Twitter hell is paved with bad practices. In virtually every “Twitter storm” against a company, the business has ignored best practice on tone, application, reaction or general decency.

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How to Make Your Native Content Stand Out HOW TO MAKE YOUR NATIVE CONTENT STAND OUT

blog article

Nov 01, 2017

In this world of endless information, they say that content is king. So you need to write an article that is fit for the royal court. Here are some tips on writing native content that will promote your brand, increase consumer loyalty and drive sales.

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6 Scary Email Marketing Mistakes (and How to Avoid Them) 6 SCARY EMAIL MARKETING MISTAKES (AND HOW TO AVOID THEM)

blog article

Oct 31, 2017

What email marketer isn’t stricken with anxiety when it’s time to hit send on a new campaign? We all make mistakes, but a lot of those mistakes are avoidable with the right care and preparation. Here are six of the most common and preventable email marketing mistakes and how you can take...

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Email Marketing Best Practices: How to Write Emails For Effective Lead Generation EMAIL MARKETING BEST PRACTICES: HOW TO WRITE EMAILS FOR EFFECTIVE LEAD GENERATION

blog article

Oct 24, 2017

When it comes to online marketing, there are always so many methods and opportunities to talk about. The game changes every day, and it is quite a challenge to keep track of everything that is going on.

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7 Mistakes That Can Derail Your Holiday Email Marketing Efforts 7 MISTAKES THAT CAN DERAIL YOUR HOLIDAY EMAIL MARKETING EFFORTS

blog article

Oct 27, 2017

Holiday season stands out to be the most effective and profitable quarter every year. As per a research, nearly three in four purchase by Americans during holiday season are based on impulse. Marketers tend to make most of the holiday season to lure in new leads and convert them into recurring custo...

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6 Email Marketing Tips for the B2B Marketer 6 EMAIL MARKETING TIPS FOR THE B2B MARKETER

blog article

Content and social media marketing are excellent means of nurturing leads through the sales funnel, but they have their limitations. Getting site content in front of leads requires high search rankings for relevant keywords, and social media posts have a short lifespan and heavy competition. There i...

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3 Things We Learned at Litmus Live That Could Change Your Email Marketing 3 THINGS WE LEARNED AT LITMUS LIVE THAT COULD CHANGE YOUR EMAIL MARKETING

blog article

Oct 30, 2017

There is no better place than Litmus Live to dig into everything email marketing.Litmus Live, formerly The Email Design Conference, is an annual three-city conference for designers, marketers, and thinkers who are passionate about creating beautiful emails that grow businesses.

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Six powerful B2B marketing tactics you may be missing SIX POWERFUL B2B MARKETING TACTICS YOU MAY BE MISSING

blog article

There are so many great new techniques in B2B marketing today, it’s hard to keep up. I hereby offer a roundup of ideas that you may have overlooked: IP address identification, a customer-driven content marketing strategy, better lead qualification, a renewed focus on customer and prospect data...

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3 ways to budget for influencer marketing in 2018 3 WAYS TO BUDGET FOR INFLUENCER MARKETING IN 2018

blog article

Oct 27, 2017

Influencer marketing affects companies of all sizes by emphasizing customer acquisition, brand awareness, or some mix of the two. That doesn’t mean you need to ditch other forms of advertising in lieu of Instagram messages or LinkedIn articles; it just means that influencer marketing should pl...

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11 Inbound Marketing Tactics for Startups 11 INBOUND MARKETING TACTICS FOR STARTUPS

blog article

Oct 27, 2017

Let’s say your startup has been successful for a while now. You have a solid product and several new employees on board. Your business is growing quickly, but you know you can’t rely on your website alone to drive sales.

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Think Outside the Inbox: 6 Email Marketing Ideas That Really Work THINK OUTSIDE THE INBOX: 6 EMAIL MARKETING IDEAS THAT REALLY WORK

blog article

Oct 16, 2017

Imagine for a moment that you’re at work (maybe you even are right now!), head down, and busy with a high-priority, tight-deadline project. Suddenly, a coworker loudly announces his presence at your side. Perhaps he’s holding a flashing sign or yells “ding!” He then asks you ...

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The Essential Guide to B2B Content Marketing from Marketing 360 THE ESSENTIAL GUIDE TO B2B CONTENT MARKETING FROM MARKETING 360

blog article

Oct 24, 2017

In B2B digital marketing, effective content creation and distribution is the backbone of lead-generation.  This guide will show you how to develop content for your B2B marketing, distribute it to connect with new leads, then use it to nurture them through the buying cycle.

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Email marketing trends 2018 EMAIL MARKETING TRENDS 2018

blog article

Oct 25, 2017

Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on average. 95% of respondents rated it as 'important' or 'very important' to their organization.

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8 Actionable Tips to Optimize Your AdWords Performance Today 8 ACTIONABLE TIPS TO OPTIMIZE YOUR ADWORDS PERFORMANCE TODAY

blog article

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. It also highlights that competition is stiff in search engine marketing.

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7 Email Marketing Trends You’ll Need to Know About in 2018 7 EMAIL MARKETING TRENDS YOU’LL NEED TO KNOW ABOUT IN 2018

blog article

Oct 20, 2017

Email is still one of the most effective ways to communicate with your customers, and this isn’t going to change in 2018. 91% of all U.S. consumers use email and 66% have purchased something online as the result of receiving an email or an email marketing campaign.

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Avoid 5 Costly Mistakes in Your Email Marketing Campaign AVOID 5 COSTLY MISTAKES IN YOUR EMAIL MARKETING CAMPAIGN

blog article

Oct 18, 2017

So, you have managed to increase email open rates for your marketing campaigns, but are you earning satisfactory returns as per your marketing spends? There have been many articles discussing methods of performing a successful email campaign, however, the presentation of your email will determine th...

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How B2B Marketers Create and Promote White Papers That Convert HOW B2B MARKETERS CREATE AND PROMOTE WHITE PAPERS THAT CONVERT

blog article

Thanks to the internet, there are seemingly endless ways for B2B marketers to reach their audiences. However, choosing the right form of content can be a challenge as a result. According to the “B2B Content Marketing 2018 Benchmarks, Budgets, and Trends North America” report, 71 percent ...

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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond THE 5 ELEMENTS OF AN EFFECTIVE DIGITAL MARKETING STRATEGY FOR 2017 AND BEYOND

blog article

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, socia...

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3 SEO Basics You May be Missing 3 SEO BASICS YOU MAY BE MISSING

blog article

Oct 18, 2017

Search engine optimization (SEO) has evolved significantly over the past few years. Search engines like Google and Bing have been updating their algorithms and machine learning processes to focus on the experience. Mobile optimization, site speed, site structure and content, along with dozens of oth...

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How to Use Drip Campaigns to Nurture Existing Customers HOW TO USE DRIP CAMPAIGNS TO NURTURE EXISTING CUSTOMERS

blog article

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers.

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Why Your Next Marketing Hire Should Be A Chatbot WHY YOUR NEXT MARKETING HIRE SHOULD BE A CHATBOT

blog article

Oct 13, 2017

Because the chatbot is associated with a long history of frustrating and sometimes humorous responses to human questions, many Internet users roll their eyes when they hear the word chatbot. And while some searchers ignore chatbox pop-ups habitually, many users fight the urge to close a window or en...

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How to make your email marketing more profitable in 2018 HOW TO MAKE YOUR EMAIL MARKETING MORE PROFITABLE IN 2018

blog article

Oct 13, 2017

You’ve surely read the title and thought to yourself that we’re going to present a series of techniques which will boost conversion rates, improve open rates and train you on how to create an overall better email marketing campaign.

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The latest trends in search marketing THE LATEST TRENDS IN SEARCH MARKETING

blog article

Oct 10, 2017

Murray discussed how “we’ve bent ourselves as users to conform to the way that search engines behave, resulting in a very robotic style of search”. Marketers need to write content for this new set of queries, having the user’s voice in mind as the driving force for creation.

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Content Marketing Trends to Watch Out for in 2018 CONTENT MARKETING TRENDS TO WATCH OUT FOR IN 2018

blog article

Oct 12, 2017

Content marketing was rated as the most important technique for driving incremental sales in 2017, according to Smart Insights. In an industry that’s all about experimentation, some key trends stood out this year and paved the way for next year’s content marketing best practices. Here ar...

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Three Steps to Identify Trending Content THREE STEPS TO IDENTIFY TRENDING CONTENT

blog article

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs. On a bad day, you’ll often find us tearing out our hair, trying ...

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B2B Lead Generation: The Cost of Publisher Programs B2B LEAD GENERATION: THE COST OF PUBLISHER PROGRAMS

blog article

Need leads? It will cost you. Between $35 and $65 per registration according to statistics recently published by Madison Logic. And that is if you are just targeting a broad function, like “marketing” or “technology.”

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How Native Ads are Revolutionizing the Advertising Industry HOW NATIVE ADS ARE REVOLUTIONIZING THE ADVERTISING INDUSTRY

blog article

Oct 06, 2017

The next time you check your Instagram feed (I know you have your phone in your hands, go ahead and check it), notice how many ads there are. Couldn’t find any? Try looking a little closer and you’re bound to come across a native ad or two.

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Three Steps to Identify Trending Content THREE STEPS TO IDENTIFY TRENDING CONTENT

blog article

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs.

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THE IMPORTANCE OF STORYTELLING IN THE ENGAGEMENT ECONOMY THE IMPORTANCE OF STORYTELLING IN THE ENGAGEMENT ECONOMY

blog article

Oct 09, 2017

Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than...

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17 Types of Posts You Can No Longer Promote on Facebook 17 TYPES OF POSTS YOU CAN NO LONGER PROMOTE ON FACEBOOK

blog article

Oct 09, 2017

Facebook is cutting back on the types of ad formats your brand can promote. In an effort to make Facebook advertising more effective, the company announced on September 15th that it would be putting restrictions in place. These restrictions remove the ability for brands to take any post published on...

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How Influencer Marketing Can Pump Up Your Content Strategy HOW INFLUENCER MARKETING CAN PUMP UP YOUR CONTENT STRATEGY

blog article

Oct 10, 2017

Most marketers are familiar with the concept of influencer marketing - the strategy of marketing to a select group of individuals, such as consultants, bloggers, or industry analysts who influence your buyer’s decisions. In fact, according to a recent study comprised of marketers from a variet...

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Social Media Marketing – Linking Insight and ROI SOCIAL MEDIA MARKETING – LINKING INSIGHT AND ROI

blog article

Oct 09, 2017

Frameworks for measuring social media effectiveness I am fortunate in that I get to spend a lot of time with clients on a daily basis and my current portfolio includes 86 agencies. One increasingly frequent topic of discussion at meetings is measurement, ROI and social media in particular.

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Storytelling is the future of Content Marketing strategy in 2018 STORYTELLING IS THE FUTURE OF CONTENT MARKETING STRATEGY IN 2018

blog article

Oct 09, 2017

Personally, I follow National Geographic across all social platforms - preferring the visual platforms like Instagram, Pinterest, and Facebook - and for many years been a paid subscriber to their printed magazine. So what makes me, and their other 81.7 million followers on Instagram stop scrolling.

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35 ways to segment your email list for more personalized email campaigns 35 WAYS TO SEGMENT YOUR EMAIL LIST FOR MORE PERSONALIZED EMAIL CAMPAIGNS

blog article

Oct 09, 2017

Let’s cut to the chase. The reason why you’re failing at email marketing is because you’re neglecting these two very important things:
Personalisation
Segmentation
which are, by the way, two different things that just can’t go without the other.
Th...

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4 Ways to Enhance Broadcast Email Campaigns with User Generated Content 4 WAYS TO ENHANCE BROADCAST EMAIL CAMPAIGNS WITH USER GENERATED CONTENT

blog article

Oct 04, 2017

When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content.

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11 Social Media Tools Every Content Creator Needs 11 SOCIAL MEDIA TOOLS EVERY CONTENT CREATOR NEEDS

blog article

Oct 06, 2017

To the outside world, creating posts for social media may seem easy. Marketers and brands around the world know there’s more to social media content creation and editing than meets the eye. From choosing the perfect image to represent your point of view, to writing Twitter updates with the per...

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4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content 4 WAYS TO ENHANCE BROADCAST EMAIL CAMPAIGNS WITH USER-GENERATED CONTENT

blog article

Oct 04, 2017

When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content. And yet, broadcast emails often feel impersonal and poorly targeted.

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13 Marketing Tactics to Boost Your Event ROI 13 MARKETING TACTICS TO BOOST YOUR EVENT ROI

blog article

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference.

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4 Ways to Create More Effective Digital Marketing Content 4 WAYS TO CREATE MORE EFFECTIVE DIGITAL MARKETING CONTENT

blog article

Oct 03, 2017

Customer journey mapping is a complex process that technology can actually make more difficult in some ways. Many advertisers have no choice but to try to derive insights from data that’s scattered across a number of reporting platforms, analytics tools, and departments, some of which might ev...

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The Beginner’s Guide to Evergreen Content THE BEGINNER’S GUIDE TO EVERGREEN CONTENT

blog article

Oct 04, 2017

What is evergreen content and how can you leverage it for your content marketing strategy? Put simply, it's content that retains relevance, it's not time sensitive and continues to drive traffic long after it is first published. Below, we've listed the formats that best complement this a...

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A Simple Guide to SEO Keyword Research A SIMPLE GUIDE TO SEO KEYWORD RESEARCH

blog article

Oct 03, 2017

It goes without saying that people make billions of Internet searches everyday, from movie showings to nearby pizza places to oil changing services. Data consistently shows that Internet users typically select one of the first few search results, and if they find what they’re looking for, they...

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5 Social Media Trends to Prepare You for 2018 5 SOCIAL MEDIA TRENDS TO PREPARE YOU FOR 2018

blog article

Oct 03, 2017

2017 has been a big year for social media. Twitter has seen a 280 character upgrade, visual platforms such as Instagram and Snapchat continue to expand (with rumours of an upcoming 4x4 layout surrounding Instagram), and live stream videos are now one of the most engaging forms of content. With only ...

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Tips On Dealing With Influencer Marketing Solicitations TIPS ON DEALING WITH INFLUENCER MARKETING SOLICITATIONS

blog article

Oct 02, 2017

As your eCommerce business starts to gain exposure and win market share, you’re going to start getting a new type of solicitation.  It comes from people who are (or aspire to be) online influencers.  Here are some tips on how to handle these contacts.

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Digital Marketing Ideas – 6 Concepts You Need to Understand DIGITAL MARKETING IDEAS – 6 CONCEPTS YOU NEED TO UNDERSTAND

blog article

Oct 02, 2017

The tools used to market businesses online can be complex. Technology changes fast.  Here are 5 underlying concepts with ideas and strategies that will help you create a vision for your marketing and advertising, as well as develop a plan for long-term, sustained success.

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How to triple your digital marketing results HOW TO TRIPLE YOUR DIGITAL MARKETING RESULTS

blog article

Sep 29, 2017

What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Leads? Sales? ROI? Notice what these metrics have in common: they all require some action on the part of the target, whether it’s a prospect or a customer. And how do you motivate an action? You use ...

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These are the biggest challenges marketers are facing with mobile THESE ARE THE BIGGEST CHALLENGES MARKETERS ARE FACING WITH MOBILE

blog article

Sep 26, 2017

Research by Incite Group and Open mobile media, has revelaed in their latest State of Mobile report, that content is marketers biggest challenge. Even with advancement in technology, creating the right content and relevant content is still as important as ever, as that's essentially what mobile ...

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5 Reasons Why Hyperlocal Marketing Is All About Mobile 5 REASONS WHY HYPERLOCAL MARKETING IS ALL ABOUT MOBILE

blog article

Sep 25, 2017

Hyperlocal marketing—the tactic of messaging specific nearby audiences—is not a fresh approach by any means; it’s been around for as long as people have been talking to neighbors and posting flyers. However, what is new is the increased efficiency and targetability of hyperlocal ma...

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MACHINE LEARNING AND AI MARKETING TRENDS TO WATCH FOR 2018 MACHINE LEARNING AND AI MARKETING TRENDS TO WATCH FOR 2018

blog article

Sep 25, 2017

From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships. While many marketing organizations are still struggling to make the jump from ‘doing digital&rs...

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What Does Optimization in Marketing Mean? WHAT DOES OPTIMIZATION IN MARKETING MEAN?

blog article

Digital marketers use the term optimization so often you’d be forgiven for thinking it’s just a buzzword.  But it’s actually an important concept that will help you plan for long-term success. Many new businesses starting marketing want to think in terms of maximization. ...

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Give Your Content Marketing a Boost with Social Keywords GIVE YOUR CONTENT MARKETING A BOOST WITH SOCIAL KEYWORDS

blog article

Sep 18, 2017

Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation efforts, and land a position at the top of search results.

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7 Email Marketing Tactics to Boost your M-commerce 7 EMAIL MARKETING TACTICS TO BOOST YOUR M-COMMERCE

blog article

Sep 25, 2017

Mobile devices have become an integral part today’s lifestyle. As the technology curve minimizes the cost of production, almost everyone now owns a smartphone with cellular capabilities. With the abundance of this technology and rising trends in ecommerce, mobile phones are spearheading the ec...

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5 Invaluable Social Media Marketing Tips for Niche Industries 5 INVALUABLE SOCIAL MEDIA MARKETING TIPS FOR NICHE INDUSTRIES

blog article

Sep 21, 2017

Establishing a strong social media presence can be a challenge for businesses in niche industries. When you’re just starting, you may have no idea how to begin getting followers on social media. What will they want to see from you? Will the customers you already have even care if you’re ...

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5 Tools to Use Google Analytics Like a Data Scientist 5 TOOLS TO USE GOOGLE ANALYTICS LIKE A DATA SCIENTIST

blog article

Sep 22, 2017

There's a simple reason: the freemium web service boasts more subscribers than any analytics platform in the world - but few users ever harness the sprawling interface to its full potential. If you think of site development as building an office from the ground up, Google Analytics is a toolbox ...

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11 Automated Emails You Should Be Sending with Your Engagement Platform 11 AUTOMATED EMAILS YOU SHOULD BE SENDING WITH YOUR ENGAGEMENT PLATFORM

blog article

If you’ve got a substantial email list, there’s no sense in just sitting on it, and letting it stagnate. Make the most of each and every contact on that list, through your targeted email campaigns in order to see the best results. Segmenting and automating your email marketing is essenti...

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Maximize B2B buyer engagement: think human2human MAXIMIZE B2B BUYER ENGAGEMENT: THINK HUMAN2HUMAN

blog article

Sep 22, 2017

In the B2B world, competition is fierce. What’s the best way to gain the attention of a potential buyer when you’re in the midst of a sea of marketers all trying to do the same thing? Think about it like this: your buyers are people. And, like anyone, their emotions have a say in the buy...

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Email Marketing benchmarks summary and tips EMAIL MARKETING BENCHMARKS SUMMARY AND TIPS

blog article

Sep 21, 2017

We see emails every day. But few manage to make an impact and imprint on our memory. It's not surprising, since running a successful email marketing campaign calls for both creativity and the analytical know-how to make sense of ever-growing amounts of data. That’s why even the savviest ma...

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6 Ways to Create Shareable Content 6 WAYS TO CREATE SHAREABLE CONTENT

blog article

Sep 06, 2017

Content can make or break a brand. Inappropriate, offensive or out-of-touch content can give your brand a bad name and scare off customers, while great content helps you connect with your audience, build positive brand associations and increase revenue for your company.

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Testing your email marketing and marketing automation TESTING YOUR EMAIL MARKETING AND MARKETING AUTOMATION

blog article

Sep 20, 2017

Testing your marketing campaigns is as important as creating them. The fun thing about testing email campaigns is that what you think your client wants, is completely different to the results. If we sent a marketing email from two years ago today, do you think it will do well? Like all digital trend...

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What’s Next in Content Marketing? 3 Key Takeaways from Content Marketing World WHAT’S NEXT IN CONTENT MARKETING? 3 KEY TAKEAWAYS FROM CONTENT MARKETING WORLD

blog article

Sep 14, 2017

Among the 15 of us at Convince & Convert, we attend most of the major marketing conferences—and many of us speak at these events too. With this high level of exposure to the thought leaders and tacticians in the industry, I’m always excited when the team reports back on the topics th...

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Should You Incorporate Chat Into Your Marketing Plan? SHOULD YOU INCORPORATE CHAT INTO YOUR MARKETING PLAN?

blog article

Marketers are constantly on the lookout for new and exciting ways to engage their existing users and acquire new ones. And with new marketing solutions being offered to brands every other day, choosing the right one that will best suit their needs and help them promote their business to a vast numbe...

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How to Add Social Media Holidays to Your Marketing Mix HOW TO ADD SOCIAL MEDIA HOLIDAYS TO YOUR MARKETING MIX

blog article

Content around national holidays, bizarre holidays, and even local festivities draw huge crowds on social media. By now, we creatives openly acknowledge the fact that art involves some degree of imitation. This does not mean that we copy, but that we seek inspiration from those content creators who ...

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Two SEO Threats You Probably Aren’t Monitoring TWO SEO THREATS YOU PROBABLY AREN’T MONITORING

blog article

No matter what industry you’re in, any marketer would agree that getting your site ranking as high as possible on Google should be a priority, and for good reason: research proves that the first page of Google receives 95% of web traffic while subsequent pages only receive 5% or less of total ...

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Creating a Data-Driven Marketing Strategy CREATING A DATA-DRIVEN MARKETING STRATEGY

blog article

Sep 18, 2017

To ensure your marketing department is effectively contributing to your business, you need an actionable, data-driven strategy. Data can reveal the strengths and weaknesses of every part of your business, allowing you to make strategic decisions that help your marketing efforts become more successfu...

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4 Ways You Need to Segment Your Audiences – SMB Digital Marketing Tips 4 WAYS YOU NEED TO SEGMENT YOUR AUDIENCES – SMB DIGITAL MARKETING TIPS

blog article

Sep 14, 2017

One term that is accurate but infrequently used to describe internet marketing is fragmented.  Devices, platforms, locations, intent, preferences – these are part of long list things that fragment business marketing into ever more refined, personalized pieces. As this fragmentation occurs...

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Is Content Shock Real, and How Will It Affect My Content Marketing Strategy? IS CONTENT SHOCK REAL, AND HOW WILL IT AFFECT MY CONTENT MARKETING STRATEGY?

blog article

Sep 11, 2017

Every now and then, we digital marketers hear the term “content shock” whispered around the water cooler, or we read it in an article shared with trepidation among content marketers on Twitter. If you’re not familiar with the idea of content shock, it basically means that we’...

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Easy Tips to Enhance Your Email Campaign with Typography EASY TIPS TO ENHANCE YOUR EMAIL CAMPAIGN WITH TYPOGRAPHY

blog article

Sep 11, 2017

No email marketer EVER says, “I am happy with my email design and the ROI it brings.” Because the day you say so, you stop being successful.  From start to eternity (and even beyond) email marketers are in constant search for something new to delight their subscribers.

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How to track social media campaigns using Google Analytics HOW TO TRACK SOCIAL MEDIA CAMPAIGNS USING GOOGLE ANALYTICS

blog article

Aug 22, 2017

This form of media has now become an integral part of our lives and continues to evolve. A few years ago the emphasis was on B2B companies being active and creating pages on sites such as Facebook, LinkedIn, and Twitter… now the conversation has swung and is moving towards the idea that every...

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10 Essential Tips to Improve Your Content Marketing Workflow 10 ESSENTIAL TIPS TO IMPROVE YOUR CONTENT MARKETING WORKFLOW

blog article

Content marketers are not approaching workflow the right way. The quickest path to improvement is documentation. A documented workflow will use money more efficiently and free up time, while allowing marketers to produce more content.

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The Real Reason Most of Your Marketing Fails THE REAL REASON MOST OF YOUR MARKETING FAILS

blog article

Sep 13, 2017

Marketing is more competitive than ever, and that genie is not going back in the bottle no matter how hard you push. The real reason most marketing fails is that most marketing is not relevant enough. Relevancy is a value exchange. Customers and prospects are trading their attention for your informa...

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5 Important LinkedIn Updates for Marketing Professionals 5 IMPORTANT LINKEDIN UPDATES FOR MARKETING PROFESSIONALS

blog article

LinkedIn, as many of you know, is the world’s largest professional network on the internet, and is striving to keep it that way. To stay the course, LinkedIn has been quickly improving its product and adding new features. In August, I received a LinkedIn Marketing Solutions email update about ...

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10 Email Marketing Myths Which Are Pushing Your ROI Down 10 EMAIL MARKETING MYTHS WHICH ARE PUSHING YOUR ROI DOWN

blog article

Jul 19, 2017

The reason behind this is there are innumerable myths related to email marketing floating around among marketers and businesses. And these very myths affect the ROI of business organizations who believe in them. It is high time that these myths are busted so that business organizations can reap the ...

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Strategic Marketing for Professional Services STRATEGIC MARKETING FOR PROFESSIONAL SERVICES

blog article

Sep 11, 2017

Strategic marketing sounds like it would be a good idea for a professional services firm. And in fact, it is. Whether you are an accounting firm or a technology powerhouse, you face a lot of competition from many directions. New technology, commoditization and unrelenting price pressure add to the f...

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How To Merge The Power Of Marketing And Transactional Emails HOW TO MERGE THE POWER OF MARKETING AND TRANSACTIONAL EMAILS

blog article

Aug 25, 2017

For many, transactional emails are just something you receive after a purchase. But transactional emails are actually much more than that. You receive this type of emails when you buy your favourite item online, yes, but you can also get one of these when signing up for a new account, or when you ne...

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Tips for Email Success in the Engagement Economy TIPS FOR EMAIL SUCCESS IN THE ENGAGEMENT ECONOMY

blog article

There’s no doubt that email is critical for B2B marketing—in fact, it’s often rated the top channelin industry surveys. But when it comes to the Engagement Economy, the B2B email playbook is woefully behind. Email is primarily a 1-way channel for outbound marketing, rather than a 2...

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The 5 Biggest Trends Redefining Digital Marketing THE 5 BIGGEST TRENDS REDEFINING DIGITAL MARKETING

blog article

Sep 08, 2017

The industry’s constant and rapid state of flux is why so many field guides on SEO and content marketing have emerged over the last decade, only to be rendered obsolete by changing practices the very next year. This is what makes digital marketing difficult to define at any one point in time: ...

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5 Tips for Promoting Your Content on Pinterest 5 TIPS FOR PROMOTING YOUR CONTENT ON PINTEREST

blog article

Sep 08, 2017

Pinterest is a visually-driven social media platform that’s become increasingly popular in the past few years. Though the platform was originally ad-free, like most social platforms, it was recently monetized. With users now topping 110 million, there’s no better time to learn how to rea...

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How Does Social Selling Tie Into B2B Marketing? HOW DOES SOCIAL SELLING TIE INTO B2B MARKETING?

blog article

Sep 07, 2017

According to Hootsuite, social selling is the practice of “using social networks to find, connect with, understand, and nurture sales prospects. When done correctly, social selling is essentially making it a priority to connect with current and future customers in a meaningful way.

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What Innovative Marketers Can Learn From Taylor Swift WHAT INNOVATIVE MARKETERS CAN LEARN FROM TAYLOR SWIFT

blog article

For most marketers, the idea of strategically “going dark” on social media screams marketing faux pas. From irregular posting to unorganized content, a mismanaged marketing calendar is nothing but blatant disregard for best practices. And in today’s marketing industry, companies li...

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8 Reasons You Should Be B2B Marketing on LinkedIn 8 REASONS YOU SHOULD BE B2B MARKETING ON LINKEDIN

blog article

Sep 05, 2017

There are half a billion professionals with LinkedIn profiles.  Today, the majority of professionals across verticals have LinkedIn profiles. This number is significant because unlike Facebook, Instagram, Twitter or other social media platforms, LinkedIn is comprised of business accounts. ...

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How many email platforms do you use? HOW MANY EMAIL PLATFORMS DO YOU USE?

blog article

Sep 06, 2017

ESPs realized that email marketing was changing, and so they had to too. So they added new features (segmentation, triggered, transactional, automation), added more integrations and left the old send engines behind. Email platforms have changed a lot over the years and the term "Email Service P...

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Mobile Content Strategy: 6 Ways to Engage Your Mobile Readers MOBILE CONTENT STRATEGY: 6 WAYS TO ENGAGE YOUR MOBILE READERS

blog article

Sep 05, 2017

Whether you’re creating content for a blog, struggling to write a high-converting app description or optimizing text for App Store banners, there are several basic rules for building a successful mobile content strategy that will help you optimize each and every element on a user’s journ...

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Marketing Strategies for Technology Companies MARKETING STRATEGIES FOR TECHNOLOGY COMPANIES

blog article

Sep 04, 2017

Do tech firms need marketing? Of course!
Every company must market itself to build brand awareness, generate leads, and secure new customers. Without marketing, your potential customers may never see your company in search results when looking for products you provide.

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Top 7 Email Podcasts Enhance your Email Marketing Approach TOP 7 EMAIL PODCASTS ENHANCE YOUR EMAIL MARKETING APPROACH

blog article

Aug 16, 2017

Though marketers are using all mediums to grab the attention of their prospective leads and existing clients, email marketing is still one of the strongest options. This is solely possible because of the extent of reach that email has compared to social media.

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7 Digital Marketing Strategies That Work: A Complete Guide 7 DIGITAL MARKETING STRATEGIES THAT WORK: A COMPLETE GUIDE

blog article

Sep 06, 2017

There's no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online -- and you want to be able to reach them and observe their behavior where they spend the most time.

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7 of the Best Marketing Books You Must Read Now 7 OF THE BEST MARKETING BOOKS YOU MUST READ NOW

blog article

Aug 31, 2017

Marketing and the customers it serves have drastically changed over the past 10 years. A decade ago, people looking to purchase a product or service generally visited a couple of websites, talked to a few friends, and then made a decision. But today, prospects can tap into extensive online data, rea...

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3 Ways Content Marketing is More Than Just Managing a Blog 3 WAYS CONTENT MARKETING IS MORE THAN JUST MANAGING A BLOG

blog article

Sep 01, 2017

After spending hours and hours of planning and posting content, many content marketers slip into thinking their role is simply an exercise in blog management. They think, "As long as my blog is populated with new content, gets clicks (and the occasional conversion), my job here is done." T...

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How to Build a Vibrant Community on Twitter with Madalyn Sklar HOW TO BUILD A VIBRANT COMMUNITY ON TWITTER WITH MADALYN SKLAR

blog article

In one of our bi-monthly #marketochat’s, we discussed How to Build a Vibrant Community on Twitter with Social Media Influencer, Madalyn Sklar. Twitter continues to be a place that people go in order to find out brand information, so it is critical that you are building the right community for ...

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10 ways of making social media analytics work for you 10 WAYS OF MAKING SOCIAL MEDIA ANALYTICS WORK FOR YOU

blog article

Sep 01, 2017

These days, if you are looking to expand your audience, you should definitely try your luck on social media, simply because everyone is there. However, the problem with being present on social media, and using it to reach out to your audience, is that it can eat up a lot of your time.

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A Beginner A BEGINNER'S GUIDE TO MARKETING AUTOMATION

blog article

Jul 25, 2017

To say marketing automation is a complex subject is putting it mildly. On the surface it seems simple enough, but once you get just a little bit deeper into it, it’s overwhelming. Even if you work with marketing automation on a daily basis, it can be hard to describe.

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Are You Still Without A Content Marketing Strategy? ARE YOU STILL WITHOUT A CONTENT MARKETING STRATEGY?

blog article

Aug 25, 2017

As content marketers, we can sometimes feel like broken records. We are constantly advising businesses to create relevant, helpful content and then optimize that content so that it can be found online, ultimately bringing in new prospects and customers. Though content marketing has been a term that&...

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What Skills Do I Need to Be a Content Strategist? WHAT SKILLS DO I NEED TO BE A CONTENT STRATEGIST?

blog article

Aug 29, 2017

Content strategy is one of the most difficult ideas for brands today to understand and execute successfully. According to MarketingProfs, only 35% B2C marketers say their content marketing strategy is "extremely" or "very" effective. Brands that choose to invest in content strate...

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HOW TO DO LEAD MANAGEMENT THAT IMPROVES CONVERSION HOW TO DO LEAD MANAGEMENT THAT IMPROVES CONVERSION

blog article

Aug 28, 2017

In this post learn how to do lead management that increases sales conversion. First, the average conversion rate of marketing qualified leads to actual revenue conversion is low. You may be wondering: how low?
According to Forrester, top performers convert 1.54% of marketing qualified leads t...

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14 REASONS YOUR BUSINESS DESPERATELY NEEDS A CONTENT MARKETING STRATEGY 14 REASONS YOUR BUSINESS DESPERATELY NEEDS A CONTENT MARKETING STRATEGY

blog article

Aug 28, 2017

Whether your business is in digital marketing starter kit mode or you have saturated the web with your brand’s presence already, you’re missing out if you aren’t using a content marketing strategy. The effectiveness of having a written-out, well developed, thoughtful strategy isn&r...

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5 Ways to Make Your Email Marketing SEO Friendly 5 WAYS TO MAKE YOUR EMAIL MARKETING SEO FRIENDLY

blog article

Jul 11, 2017

An email dies the minute it is sent – are you sure? What if I tell you, that your email marketing can play an important role in your off-site SEO optimization. Yes, you heard it right, your emails can improve your chances of gaining the crown position on Google page one. Email marketing is typ...

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Why Email Marketing & Social Media Are Like Peas in a Pod WHY EMAIL MARKETING & SOCIAL MEDIA ARE LIKE PEAS IN A POD

blog article

Jul 25, 2017

When it comes to digital marketing, most successful brands achieve their status because they offer a holistic customer experience – one that brings all the branches of their marketing plan together. When different strategies on different platforms work seamlessly together, the result provides ...

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5 App Store SEO Tips to Increase App Downloads 5 APP STORE SEO TIPS TO INCREASE APP DOWNLOADS

blog article

Aug 15, 2017

App Store Optimization (ASO) is an essential element for growing the success of your mobile apps. If you're bringing a new app to market, or need an ASO update, you can certainly increase your downloads with a little App Store SEO. Publishers and developers often believe that their latest app is...

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The 4-Step Content Marketing Strategy for Growth-Hacking Conversions THE 4-STEP CONTENT MARKETING STRATEGY FOR GROWTH-HACKING CONVERSIONS

blog article

Aug 25, 2017

There are thousands of workable content marketing strategies, but a select few have higher-than-average conversion rates. These content strategies fall under the category of growth-hacking strategies, which include ways of enhancing leads and conversions in a very short period of time. One of these ...

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Facebook updates newsfeed algorithm, LinkedIn video, and publisher logos displayed FACEBOOK UPDATES NEWSFEED ALGORITHM, LINKEDIN VIDEO, AND PUBLISHER LOGOS DISPLAYED

blog article

Aug 25, 2017

The biggest social media platform changes this week, including important algorithm updates affecting non-mobile optimized websites. Last week, we reported that Facebook is introducing Watch, a new video platform where they intend to start creating original content - with advertising opportunities be...

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Innovative Digital Marketing Campaign Strategy: 4 Brands to Learn From INNOVATIVE DIGITAL MARKETING CAMPAIGN STRATEGY: 4 BRANDS TO LEARN FROM

blog article

Aug 22, 2017

Every year we come across many marketing campaigns that catch our collective fancy and pull at the strings of our hearts. In this article, we dive deep into digital marketing strategy through recently successful campaigns pulled off by four world class brands, and learn how they do what they do. Thi...

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The Essential A-Z of Facebook Marketing THE ESSENTIAL A-Z OF FACEBOOK MARKETING

blog article

Aug 24, 2017

Facebook dominates social media use with an extensive base of 2 billion users who can be reached by organic or paid advertising tools and targeting options. But, it's easy to get lost in the various tools which are available and you can be left uncertain where to start. Having a holistic Faceboo...

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5 Ways to Make Your Lead Nurturing Emails Stand Out 5 WAYS TO MAKE YOUR LEAD NURTURING EMAILS STAND OUT

blog article

Aug 08, 2017

Buyers aren’t what they once were. Remember the days of buying a car before the internet? You would go to the dealership, gather information from the sales person in the form of a brochure, go home to study the brochure to understand the different models and features, and then return to the de...

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Get the Most From SMS Marketing With This Periodic Table GET THE MOST FROM SMS MARKETING WITH THIS PERIODIC TABLE

blog article

Aug 22, 2017

If you've kept up with SMS marketing over the last few years, you may have come across these numbers: open rate for SMS is 98%, and 90% of text messages are read within 3 minutes of receipt. Now while these numbers may vary with changing trends, SMS still blows other forms of consumer messaging ...

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How to Create Your First Marketing Campaign HOW TO CREATE YOUR FIRST MARKETING CAMPAIGN

blog article

Aug 14, 2017

An effective campaign demands a great deal of time, patience and planning. If you’ve never run a marketing campaign before, it can be tough to understand all of the working parts. In this blog, we show you how to make your first digital marketing campaign a success! Outline Your Individual/ Co...

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3 Tips to Successfully Integrate Your Paid and Organic Social Media 3 TIPS TO SUCCESSFULLY INTEGRATE YOUR PAID AND ORGANIC SOCIAL MEDIA

blog article

When it comes to high growth areas, social media marketing fits the definition in terms of both the percentage of your budget it consumes and in the ROI it generates. But the path isn’t smooth or simple. All too often, marketing teams are drawn to paid or organic social media strategies based ...

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Perfect your Post-Click Experience to Boost ROI PERFECT YOUR POST-CLICK EXPERIENCE TO BOOST ROI

blog article

Imagine you’re a restaurant and you hire a sign spinner to stand out front and welcome guests inside. And let’s say that you invest your whole year’s budget in them—you hire Jerry Seinfeld. He’s witty, he’s gregarious, and he talks hordes of people into coming thr...

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Search Has Changed. Here’s How Your Content Needs to Evolve. SEARCH HAS CHANGED. HERE’S HOW YOUR CONTENT NEEDS TO EVOLVE.

blog article

Aug 21, 2017

When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. In 2017, this still holds true. Social, video, and messaging apps now occupy a fair share of the content landscape -- but with over 3.5 billion searches per day on Google alone, search...

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3 Mobile Marketing Strategies Proven to Convert Customers 3 MOBILE MARKETING STRATEGIES PROVEN TO CONVERT CUSTOMERS

blog article

Aug 11, 2017

This is why most online marketers will ask themselves this question between now and 2020: Right now, aside from the lengthy and expensive process of developing new mobile applications, what can my business do with mobile marketing strategies to increase conversions? Here are three cost-effective way...

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Why Content Curation Rules Social WHY CONTENT CURATION RULES SOCIAL

blog article

Aug 11, 2017

When it comes to using content curation on social media, the saying “everyone is doing it” is actually true. According to curation giant Curata, best-in-class marketers use a content marketing mix of 65% created content and 25% curated content, and nearly every business is doing some kin...

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How to craft an engaging Instagram story HOW TO CRAFT AN ENGAGING INSTAGRAM STORY

blog article

Aug 09, 2017

One of the most important reasons for businesses to use Instagram Stories is relevancy in their followers’ feeds. Having stories that appear at the top of your follower’s feed helps keep your brand at the top of their minds. If you gain enough influence on Instagram, stories can also app...

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Why Quality Content is the Backbone of Any Inbound Marketing Strategy WHY QUALITY CONTENT IS THE BACKBONE OF ANY INBOUND MARKETING STRATEGY

blog article

Aug 10, 2017

Many brands that are new to inbound marketing struggle to understand just why content creation is such an invaluable element in any inbound marketing strategy. Why do we need blog posts? What real value does this ebook provide? How do we know when the content is working? We get these questions all t...

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How the Best B2B Client & Agency Teams Implement Successful Marketing Campaigns HOW THE BEST B2B CLIENT & AGENCY TEAMS IMPLEMENT SUCCESSFUL MARKETING CAMPAIGNS

blog article

Aug 08, 2017

Discover 5 best practices for clients and agencies working together to implement successful B2B marketing campaigns. Every successful B2B marketing campaign is built from the same foundation - a close partnership between the B2B client and its agency.  Both teams work together to combine t...

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5 Things B2B Marketers Should Learn from B2C 5 THINGS B2B MARKETERS SHOULD LEARN FROM B2C

blog article

Aug 08, 2017

The world of B2B marketing is changing rapidly. Over the past few years, we’ve seen trends emerge that challenge many of the traditional ways we think about demand generation.

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Creating Stellar HTML Emails – Tips from Our Email Marketing Pros CREATING STELLAR HTML EMAILS – TIPS FROM OUR EMAIL MARKETING PROS

blog article

Jul 25, 2017

When it comes to designing effective HTML emails, even the most competent designers and marketers can find themselves feeling frustrated. While it’s true that email clients like MailChimp and Constant Contact have made it much easier to design nice-looking, readable emails – even if you ...

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Why Digital Marketing is Important to Grow E-Businesses in 2017 WHY DIGITAL MARKETING IS IMPORTANT TO GROW E-BUSINESSES IN 2017

blog article

Aug 09, 2017

With the unfolding of modern technologies and preponderance of Digital Marketing (DM), businesses are doing all that they can to match up the pace. Businesses are either changing their plans of action into the digital one, or amplifying existing marketing strategies with digital advertising techniqu...

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Facebook Advertising Reaches New Audiences with Messenger Ads FACEBOOK ADVERTISING REACHES NEW AUDIENCES WITH MESSENGER ADS

blog article

Jul 26, 2017

When it comes to increasing brand recognition and expanding your online audience, Facebook is an unparalleled social media marketing platform. The network previously offered ad placements on Facebook, Instagram, and their “Audience Network.” Now, the company has added a new and powerful ...

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How SEO Can Solve 2 Crucial Marketing Issues for Professional Service Businesses HOW SEO CAN SOLVE 2 CRUCIAL MARKETING ISSUES FOR PROFESSIONAL SERVICE BUSINESSES

blog article

Aug 07, 2017

The professional service industry typically involves a lot of personal connections. Whether your potential client is searching for a new doctor, an attorney, or even an accountant, they’ll want to work with someone they know they can trust. Unfortunately, that trust can be difficult to establi...

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Inbound Marketing – what are your priorities and challenges? INBOUND MARKETING – WHAT ARE YOUR PRIORITIES AND CHALLENGES?

blog article

Aug 04, 2017

For my next instalment in my Marketing and Sales 2017 statistics breakdown series, I am focusing on inbound marketing priorities and its challenges. Over 70% of respondents worldwide stated that they primarily conduct inbound marketing. This shows a strong focus on inbound marketing across the globe...

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Snapchat have copied Facebook’s ads Power Editor SNAPCHAT HAVE COPIED FACEBOOK’S ADS POWER EDITOR

blog article

Aug 08, 2017

Snapchat have announced an update very similar to Facebooks Power Editor, 'Advanced Mode'. This feature has been designed for Snapchat advertisers within its Ads Manager. The new platform allows advertisers to efficiently target, test and update their ad campaigns. With the aim of encouragin...

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Demand Generation: An A-Z Guide for B2B Marketers DEMAND GENERATION: AN A-Z GUIDE FOR B2B MARKETERS

blog article

Aug 01, 2017

Demand generation strategies and teen dramas both want the same thing; to help you to stand out from the crowd and be noticed for who you are and the value you provide.

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How to Build an Engaged Social Media Community HOW TO BUILD AN ENGAGED SOCIAL MEDIA COMMUNITY

blog article

Aug 01, 2017

While consumers have been using platforms like Facebook and Twitter for over a decade now - beginning with the raging success of MySpace in the early 2000s - brands have only begun to catch on in the last five years and realize the full potential of social media for marketing. Social media not only ...

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Why Marketers Should Care About Privacy Rulings WHY MARKETERS SHOULD CARE ABOUT PRIVACY RULINGS

blog article

Aug 03, 2017

Privacy is the number one concern from online consumers, with 86% of users taking active steps to improve their safety online, according to Brandon Gaille. And as more data privacy regulations and guidelines are put into action by governments, industries and privacy organizations around the world, i...

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Videos for Lead Nurturing? They Can Do a Lot More Than You Think VIDEOS FOR LEAD NURTURING? THEY CAN DO A LOT MORE THAN YOU THINK

blog article

According to SiriusDecisions, 80% of unqualified leads today—those understandably ignored by sales—will go on to buy from someone within the next 24 months. The solution is nurturing, but how do you do that? There are countless ways to put a brand in front of buyers, of course. But for B...

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Getting Started with a Video Strategy GETTING STARTED WITH A VIDEO STRATEGY

blog article

Chinese philosopher Laozi once famously said, “A journey of a thousand miles starts with a single step.” And as someone who has traveled around a bit, I couldn’t agree more. But to me, that first step has nothing to do with my feet—step one is always about building a plan. Wh...

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B2B Marketing Automation Trends B2B MARKETING AUTOMATION TRENDS

blog article

May 31, 2017

Marketing Automation has been around for several years now, but in 2016 it really flourished. More companies got started with marketing automation, and others started thinking about how they could begin to use it in future. Our readers poll on digital marketing trends asking your views on the most c...

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Why Email Marketing Is Smart for Small Businesses WHY EMAIL MARKETING IS SMART FOR SMALL BUSINESSES

blog article

Aug 01, 2017

Are you a small business owner? There is a big chance that you have many daily responsibilities. In addition to managing a company, you are the visionary, the motivating force, the expert, and most importantly the one that calls the shots. Entrepreneurs have many tasks that are calling for their att...

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11 Reasons You Should Care About Mobile Marketing 11 REASONS YOU SHOULD CARE ABOUT MOBILE MARKETING

blog article

Jul 18, 2017

Since 2007, my measurable marketing agency Anvil has been claiming the ‘Year of Mobile’ is upon us every year. Why? Because every year, mobile has reliably become a more important part of the marketing mix. In 2017, most brands are finally beginning to think about how mobile marketing pl...

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Top Email Marketing Strategies for B2B Companies TOP EMAIL MARKETING STRATEGIES FOR B2B COMPANIES

blog article

May 23, 2017

In recent times, B2B marketers have focused on reaching new customers through blogs and social media. While these are excellent strategies, email marketing is still a cost-effective and highly profitable way to generate leads and build long-term relationships with clients. A smartly designed email m...

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Top 5 Content Marketing Services to Optimize Inbound Marketing TOP 5 CONTENT MARKETING SERVICES TO OPTIMIZE INBOUND MARKETING

blog article

May 31, 2017

Digital Marketing Experts consider content as the king of Digital-Marketing. Content is the heart of the majority of successful Inbound Marketing Campaigns that decides effectiveness of that campaign. To ensure effective branding of inbound movement of your business, it is content marketing agency&r...

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12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign 12 TIPS EVERY BRAND SHOULD INCORPORATE INTO A LIVE STREAM MARKETING CAMPAIGN

blog article

Jul 12, 2017

By now, you’ve probably seen how live content gets pushed to the top of every stream on your social media feeds. You probably even get push notifications on your apps when someone goes live. It’s not a coincidence, but more of a calculated effort from companies like Facebook, Twitter, Yo...

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How to Inject Personalization Into Your Marketing Strategy HOW TO INJECT PERSONALIZATION INTO YOUR MARKETING STRATEGY

blog article

Jul 25, 2017

Hubspot reports that “Nearly three-fourths (74%) of online consumers get frustrated by websites with content (e.g. offers, ads, promotions) that has nothing to do with their interests. Personalizing your marketing messages allows you to tailor promotional messages to customers by identifying u...

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Content Promotion: How to Balance Organic Results with Paid Ads CONTENT PROMOTION: HOW TO BALANCE ORGANIC RESULTS WITH PAID ADS

blog article

Jul 26, 2017

Marketers work countless hours to plan, create and design their content. However, when it’s time for promotion, many fail to find success. According to data research by PointVisible, only 22% of marketers feel "extremely" or "very" successful with their content marketing ef...

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Snapchat or Instagram Stories? SNAPCHAT OR INSTAGRAM STORIES?

blog article

Jul 26, 2017

One of the most popular debates around social media in recent months has been between Snapchat or Instagram stories? Since the launch of Instagram Stories in 2016, Snapchat and Instagram have been neck in neck attempting to release the best features and gain the most users. This year we have seen Sn...

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How long do email marketers spend on the tasks creating emails? HOW LONG DO EMAIL MARKETERS SPEND ON THE TASKS CREATING EMAILS?

blog article

Jul 26, 2017

We are now in the second installment of our six-week series on email workflow. Last week we discussed content planning and how correct planning isn't just advantageous to you but your clients. This week we are focusing on production cycles and how long email marketers spend on tasks. But my litt...

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7 Creative Ways To Improve Your Social Media Engagement 7 CREATIVE WAYS TO IMPROVE YOUR SOCIAL MEDIA ENGAGEMENT

blog article

Jul 25, 2017

Did you know that Playbuzz.com gained more than 50 million unique monthly visitors within just 10 months of launching the site? How did they do it? Two words: Interactive content!  Social networks have been around for quite a few years now, and they are buzzing with activity more than ever. Mak...

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Content and the Knowledge Economy CONTENT AND THE KNOWLEDGE ECONOMY

blog article

Jul 24, 2017

The term ‘knowledge economy’ was coined and used sneeringly as a term to denote the monetization of education. In reality, the knowledge economy is so much more, and it is something many marketers can capitalize upon to drive growth for their business and better serve their customers. Th...

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New Snapchat features, Instagram replies and some much needed LinkedIn updates NEW SNAPCHAT FEATURES, INSTAGRAM REPLIES AND SOME MUCH NEEDED LINKEDIN UPDATES

blog article

Jul 14, 2017

LinkedIn has been working on making their platform more user-friendly and looking to keep up with other popular social media networks by introducing some exciting new features: You will now be able to find out when you first connected to a person. Ever wondered how your being discovered on LinkedIn?...

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6 reasons why you need a social media strategy 6 REASONS WHY YOU NEED A SOCIAL MEDIA STRATEGY

blog article

Jul 19, 2017

A social media strategy defines how your organisation will use social media to achieve its communications aims and the supporting platform and tools it will use to achieve this. At a basic level it’s a simple statement of intent, outlining the goals and measurable objectives for using social m...

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Facebook Messenger Ads are going global FACEBOOK MESSENGER ADS ARE GOING GLOBAL

blog article

Jul 20, 2017

Facebook has announced that ads will be pushed out on their messenger platform. Meaning Facebook will be pushing out more ads to its users. Messenger ads have been rolled out because Facebook's chief financial officer, Dave Wehner, admitted that the company was about to hit the limit of how many...

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Why Email is the Ultimate Marketing Omnichannel WHY EMAIL IS THE ULTIMATE MARKETING OMNICHANNEL

blog article

Jul 19, 2017

Despite the hype surrounding social media, email is still the most popular and effective marketing tool for gaining and retaining customers. Why? Longevity. Of all internet marketing tools, email has been around the longest, which means it had a head start in the race for global users. As a result, ...

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4 Ways to Look Like a Writer When You’re Really Not 4 WAYS TO LOOK LIKE A WRITER WHEN YOU’RE REALLY NOT

blog article

Jul 04, 2017

It’s been a while since English class, and you might be a little out of practice when it comes to your writing skills. And yet, here you are, a business professional who relies on your communication skills to better market yourself and reach a wider audience. Whether you need to craft an email...

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3 Ways to Create Mobile-Friendly Content 3 WAYS TO CREATE MOBILE-FRIENDLY CONTENT

blog article

Jul 20, 2017

It’s no secret that mobile traffic continues to soar. According to Statista, in 2016, 43.6% of all website traffic worldwide was generated through mobile, up from 35.1% in the previous year. And the graph below from comScore ’s 2017 mobile usage report shows that mobile has now surp...

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Top Tips For Successful Community Building on Twitter TOP TIPS FOR SUCCESSFUL COMMUNITY BUILDING ON TWITTER

blog article

Jul 19, 2017

Are you struggling to build a strong community for your business on Twitter? It’s easier than you think. You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. A company that ...

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3 Ways to Incorporate SEO Into Your Inbound Marketing Strategy 3 WAYS TO INCORPORATE SEO INTO YOUR INBOUND MARKETING STRATEGY

blog article

Jul 05, 2017

SEO, or ‘search engine optimization,' is a term bandied around by many in the marketing world. It’s the process of getting ‘free’ traffic from search engines and is also referred to as ‘organic’ search because companies don’t have to pay to be shown in t...

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5 Marketing Trends and How Technology is Helping Marketers Address Them 5 MARKETING TRENDS AND HOW TECHNOLOGY IS HELPING MARKETERS ADDRESS THEM

blog article

Jul 05, 2017

Marketers today are not shy about facing the challenges of the changing market, regardless of whether they are selling to consumers or to other businesses. And the market is changing rapidly—mobile use only continues to rise, personalization is an expectation, and the channels where people eng...

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2017: The Year of Visual Content 2017: THE YEAR OF VISUAL CONTENT

blog article

Jul 18, 2017

Visual content is nothing new in the marketing world. Marketers have dubbed each of the past few years the “year of content marketing.” It happened in 2015, 2016, and now we’re saying the same thing in 2017. So what makes this year different? It’s simple: more companies are t...

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6 Email Marketing Trends You Can’t Miss in 2017 6 EMAIL MARKETING TRENDS YOU CAN’T MISS IN 2017

blog article

Jul 07, 2017

So far, in fact, that the reason people open emails has completely changed over time. From its inception in 1971 through the 1990s, email was seen exclusively as an extension to the written memo or business letter. That’s why it was called “electronic mail” or “e-mail” ...

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Email Marketing: Simple Ways to Get High Open Rates EMAIL MARKETING: SIMPLE WAYS TO GET HIGH OPEN RATES

blog article

Jul 14, 2017

Email Marketing: Simple Ways to Get High Open Rates Most businesses know that they should be using email marketing to gain and retain customers. But not all businesses know how. Even for those who do know how, many still don’t know how to net a higher open rate than 25%, or 1 in every 4 custom...

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The Ultimate Guide to Content Marketing ROI THE ULTIMATE GUIDE TO CONTENT MARKETING ROI

blog article

Jul 11, 2017

Content marketing has made a name for itself over the past few years as an effective method of brand promotion and lead generation. But one element of this new form of marketing still plagues many - successfully calculating ROI (return-on-investment). 25% of B2C marketers say they aren’t measu...

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5 Ways to Use Interactive Content in Your Marketing Strategy 5 WAYS TO USE INTERACTIVE CONTENT IN YOUR MARKETING STRATEGY

blog article

Jul 13, 2017

You can’t escape advertising; most of us are subject to hundreds of ads on social media and websites each day. Interactive content is a highly effective way to break through the noise and offer real value, advice and education while allowing the user to directly engage with that content. SnapA...

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The Essential Guide to Instagram Ads THE ESSENTIAL GUIDE TO INSTAGRAM ADS

blog article

Jun 22, 2017

With a user base of 700 million, Instagram is no longer just a photo sharing app - it’s an influential social network with an audience that’s growing at a rapid pace. Last year, we covered Instagram as an advertising platform, with a how-to guide to creating and managing your first Insta...

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Long Tail Keywords: A Key To Rank Higher LONG TAIL KEYWORDS: A KEY TO RANK HIGHER

blog article

Jun 23, 2017

Long tail keywords are better understood by professionals who deal in the SEO department of Digital Marketing. They know exactly why long tail keywords are preferred over short tail keywords and what is the impact on search results. We decided to pick this topic to write a blog with a vision to expl...

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How Accelerated Mobile Pages (AMP) Affects SEO Ranking? HOW ACCELERATED MOBILE PAGES (AMP) AFFECTS SEO RANKING?

blog article

Jun 13, 2017

Google, on October 2015, announced AMP Pages or Accelerated Mobile Pages as the open standard for advertisers, which aid pages to get loaded on mobile phones in quickest possible manner. The immediate need to design AMP pages was the absolute predominance of mobile phones. In last one decade, mobile...

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How to Convince Your Leaders to Invest in 10X Content (and Why You Should) HOW TO CONVINCE YOUR LEADERS TO INVEST IN 10X CONTENT (AND WHY YOU SHOULD)

blog article

Jun 15, 2017

First, a confession. I click-baited you a little (really, just a teeny bit). I haven’t had to actually convince my leaders to let me and my team invest in 10X content. From the moment I was invited through the Typeform doors to launch a blog, it was clear that spitting out a dozen 500-word art...

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CMO Update: SEO Updates and Insights for the Rest of 2017 CMO UPDATE: SEO UPDATES AND INSIGHTS FOR THE REST OF 2017

blog article

Jun 16, 2017

Google launched more than 1,600 changes to their algorithm last year. At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Of course, that doesn’t mean there are 800 potential impacts to your SEO strategy. Really, only ten of the changes that have...

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Top 5 Influencer Marketing Tools for Content Promotion TOP 5 INFLUENCER MARKETING TOOLS FOR CONTENT PROMOTION

blog article

Jun 16, 2017

Influencers are powerful forces that can help propel your blog towards significant profitability. Should someone like Tony Robbins re-tweet you, expect a torrent of traffic and more re-tweets. When Kim Kardashian promotes a product, the suppliers of the product better be ready for huge increases in ...

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How to Assess the Relevancy of 3rd Party Intent Data HOW TO ASSESS THE RELEVANCY OF 3RD PARTY INTENT DATA

blog article

Jun 09, 2017

At this point, most of us have realized that traditional, or “spray-and-pray” marketing approaches no longer work. We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. As Steve Lucas, Mark...

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3 Ways to Write Effective Headlines 3 WAYS TO WRITE EFFECTIVE HEADLINES

blog article

Jun 09, 2017

In essence, Mr Ogilvy is saying, make sure your headline counts.With so much content to consume and such little time to consume it, writing an effective headline is essential if you want to cut through the noise and grab people's attention. A recent study shows that 55% of consumers read an arti...

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The Future of Facebook for Digital Marketers THE FUTURE OF FACEBOOK FOR DIGITAL MARKETERS

blog article

Jun 02, 2017

Over the years, Facebook has set a trajectory to grow its user base, find new ways to monetize, and expand its investment reach to new tech markets like artificial intelligence and virtual reality. For digital marketers, this direction has ushered in constant connectivity across a broad range of use...

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7 SEO Metrics that Reflect Revenue Growth and Prove Value 7 SEO METRICS THAT REFLECT REVENUE GROWTH AND PROVE VALUE

blog article

Knowing what metrics matter—and how to utilize those metrics to prove marketing’s impact on overall business revenue—is crucial for modern marketers. In 2016, a record number of CMOslost their jobs, and studies suggest that metrics neglect may have played a part. 70% of senior busi...

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E-Guide: Introduction to Digital Marketing E-GUIDE: INTRODUCTION TO DIGITAL MARKETING

blog article

Today’s time of Internet has opened the gateway of tremendous digital marketing opportunities for businesses. By utilizing different channels of digital marketing, businesses cannot just share their product and services online; additionally they can gain clients for their business, entice them...

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Generate More Search Traffic With YouTube SEO GENERATE MORE SEARCH TRAFFIC WITH YOUTUBE SEO

blog article

Jun 06, 2017

When you hear the term SEO, it’s easy to picture Google search results. After all, Google is by far the world’s largest, most widely used search engine, with a market share that more than quadruples its four biggest competitors combined. However, there’s far more to SEO than just G...

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Expert Tips From Social Media Marketing World on Video Marketing EXPERT TIPS FROM SOCIAL MEDIA MARKETING WORLD ON VIDEO MARKETING

blog article

Apr 06, 2017

What happens when you gather 3,000 social media marketers for three days of sessions and networking? You get a front-row seat to the latest tools, tips, and trends for social media marketing. I recently attended Social Media Examiner’s Social Media Marketing World conference in San Diego, and ...

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Twitter Marketing: The Essential Guide TWITTER MARKETING: THE ESSENTIAL GUIDE

blog article

Jun 06, 2017

What that means for marketers is that there as many ways to use Twitter as there are brands (and people) using it. What is Twitter marketing? It’s what you want it to be. Want to learn more about your customers? Make your brand a little more human? Build buzz about your new product? Make an in...

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What Does the New AdWords Interface Mean for Marketers? WHAT DOES THE NEW ADWORDS INTERFACE MEAN FOR MARKETERS?

blog article

Jun 05, 2017

The new AdWords interface is more than a slick visual update to the existing AdWords layout: it's a total rebuild from the bottom up. In this post, you'll find out what's on offer within the new user interface and discover why mobile-first marketing is important for success in your digit...

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11 Visual Storytelling Tools and How They’ll Help Your Content Marketing 11 VISUAL STORYTELLING TOOLS AND HOW THEY’LL HELP YOUR CONTENT MARKETING

blog article

Storytelling and visuals are two of the most powerful tools content marketers have. Both of these attributes can help get ideas across more effectively and increase engagement. Combining these two elements—well, that’s a recipe for success.How can marketers go about creating a successful...

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