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Last-Minute Google Ads Campaign Tips to Implement Today LAST-MINUTE GOOGLE ADS CAMPAIGN TIPS TO IMPLEMENT TODAY

blog article

Dec 07, 2018

With the right last-minute Google Ads campaign, there is still time to cash in on 2018 holiday spending. Black Friday and Cyber Monday have come to an end and you may be knee-deep in fulfillment, but it’s not over yet. It’s time to get into strategy mode.

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Influencer Marketing and Crisis Management INFLUENCER MARKETING AND CRISIS MANAGEMENT

blog article

Dec 07, 2018

Crisis Management is as old as the hills. It tends to be dominated by traditional corporate communications agencies or specialist crisis communications ones. Given its maturity, there is a well-defined approach (you can find guides and templates anywhere). The value comes from preparation, practice ...

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What to Expect During your First Year of Working with a Digital Marketing Agency WHAT TO EXPECT DURING YOUR FIRST YEAR OF WORKING WITH A DIGITAL MARKETING AGENCY

blog article

Dec 05, 2018

Trusting another company to manage your business’ marketing is a lot like babysitting: it’s hard to hand over your baby to just anyone. You want to make sure your marketing is in safe hands, encouraging healthy growth. Unfortunately, all too often, companies who outsource their marketing...

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Google Analytics For eCommerce: A Complete Beginner’s Guide GOOGLE ANALYTICS FOR ECOMMERCE: A COMPLETE BEGINNER’S GUIDE

blog article

Dec 04, 2018

One of the most important tools an online store entrepreneur has at their disposal is Google Analytics for eCommerce. Why? Because it points you to where your marketing strategies are working – and not working – and gives you valuable insights into your potential and current shoppers&rsq...

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Marketing Communications Channel Strategy MARKETING COMMUNICATIONS CHANNEL STRATEGY

blog article

Dec 04, 2018

Before the Internet became a popular marketing communications channel, traditional media channels, such as newspaper, magazines, radio, television, direct mail and the old favorite, the Yellow Pages were the only options. Developing a marketing communications channel strategy for your business was s...

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7 Ways Financial Firms Can Use Marketing Automation to Grow Profits 7 WAYS FINANCIAL FIRMS CAN USE MARKETING AUTOMATION TO GROW PROFITS

blog article

Dec 04, 2018

A lot of financial and investment firms dabble with marketing automation; however, few have built a full-scale program that they use across their entire customer journey. Firms are collecting a vast amount of operational and marketing analytics data long before a prospect becomes a client. Most firm...

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How to Make Your Content Profitable HOW TO MAKE YOUR CONTENT PROFITABLE

blog article

Dec 04, 2018

How do you know what their problems are? Quite simply, observe what is spoken about (or complained about) online. Watch what happens in the relevant groups you belong to on Facebook, the member forums, and other social media platforms such as LinkedIn and Twitter.

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5 Ideas for Influencer Marketing on Instagram 5 IDEAS FOR INFLUENCER MARKETING ON INSTAGRAM

blog article

Dec 04, 2018

Influencer partnerships and video are two of the most powerful strategies for growing your business on Instagram. With 33% of millennials and 40% of Gen Z social media users spend more time watching a video than anything else, the video is the best way to get your users’ attention. Adding infl...

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How to Market Your Event on Social Media HOW TO MARKET YOUR EVENT ON SOCIAL MEDIA

blog article

Dec 03, 2018

When you’re hosting an event, think of social media as free advertising. Yes, organic doesn’t get you what it used to, but it can still be a valuable tool for event marketing. But, just like with any tool, you need to know how to use it. In the B2C sphere, event marketing can be relative...

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6 Local SEO Predictions for 2019 and Beyond 6 LOCAL SEO PREDICTIONS FOR 2019 AND BEYOND

blog article

Nov 29, 2018

What is local SEO? It is nothing but a very effective way to promote local business within a particular location. Whether you are trying to encourage your café or gym, this mechanism of SEO can prove to be practical and useful. It would help you to promote your services and products to the lo...

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3 Mobile Marketing Tips to Boost Sales this Holiday 3 MOBILE MARKETING TIPS TO BOOST SALES THIS HOLIDAY

blog article

Nov 28, 2018

With the holidays right around the corner, it’s time for consumers to get on their shopping game and make their purchases for friends and loved ones. Research from Salesforce found that shopping on mobile has surpassed all other mediums of e-commerce, including via desktop and tablet. Consumer...

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35 Tools To Enhance Your Email Marketing Campaign 35 TOOLS TO ENHANCE YOUR EMAIL MARKETING CAMPAIGN

blog article

Nov 28, 2018

Email marketing has evolved since its early beginnings in the 1970s when a Marketing Manager at Digital Equipment Corp sent a mass email to a few hundred recipients. Its novelty generated over $13 million worth of sales and heralded the birth of email marketing. Fast forward to today, 3.7 billion pe...

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A Guide for Social Media Managers: How to Create Highly Engaging Social Media Videos A GUIDE FOR SOCIAL MEDIA MANAGERS: HOW TO CREATE HIGHLY ENGAGING SOCIAL MEDIA VIDEOS

blog article

Nov 28, 2018

It’s no secret that video content has taken off, completely transforming the way brands reach and engage with customers. Video marketing allows you to deliver messages more effectively while connecting with your audience through storytelling elements better than text and still images ever can....

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Top Collaboration Tools for Video Marketers TOP COLLABORATION TOOLS FOR VIDEO MARKETERS

blog article

Nov 28, 2018

Video marketing has become a major force within modern advertising campaigns, social communication, and brand outreach. Recent HubSpot research shows that a majority of consumers prefer videos from favored brands over other types of content, including email newsletters and blog articles.

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How to Get Started with Artificial Intelligence in Content Marketing HOW TO GET STARTED WITH ARTIFICIAL INTELLIGENCE IN CONTENT MARKETING

blog article

Nov 28, 2018

Social Business Engine is an online content hub of podcasts, Journals, blogs and videos that educates, trains and inspires business professionals to use cutting edge digital strategies to meet their objectives in today’s connected world.

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13 Essential Reasons to Invest in Content Marketing 13 ESSENTIAL REASONS TO INVEST IN CONTENT MARKETING

blog article

Nov 26, 2018

Content marketing focuses on driving sales by giving your customers what they’re looking for while they’re actively searching for it. Today, we’re going to talk about the top 13 benefits of content marketing to help you understand how valuable this marketing strategy can be for you...

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Updating Outdated Blog Content without Harming SEO UPDATING OUTDATED BLOG CONTENT WITHOUT HARMING SEO

blog article

Nov 23, 2018

With all the hard work that goes into creating excellent blog content, it’s important to make sure your posts are relevant for as long as possible. Creating evergreen content is one way to make sure your content stays relevant, but sometimes it’s helpful for SEO to have a post that highl...

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How SEO & PPC Keyword Research Can Work Together HOW SEO & PPC KEYWORD RESEARCH CAN WORK TOGETHER

blog article

Nov 21, 2018

A well-orchestrated PPC campaign can benefit a good SEO campaign, as Sergey Grybniak explores in How to Combine SEO & PPC for More Powerful Results.I love it when a potential client comes along who already has an active PPC campaign. We can learn a lot from analyzing each other’s data, coh...

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The Top 5 Tools Ecommerce Merchants Need in 2019 THE TOP 5 TOOLS ECOMMERCE MERCHANTS NEED IN 2019

blog article

Nov 21, 2018

Ecommerce sales in 2018 have, so far, exceeded $500 billion in the U.S. alone.With the increasing use of smartphones and online payment methods, there’s no doubt that ecommerce merchants are experiencing growth.Ecommerce merchants in a small study conducted by eCommerceFuelexperienced an annua...

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4 Tips to Boost Email Subscribers in 2019 4 TIPS TO BOOST EMAIL SUBSCRIBERS IN 2019

blog article

Nov 21, 2018

As 2018 comes to an end, we are all taking some time to reflect on our business decisions this year. During this time, we will celebrate our failures, and work to improve where we are lacking.When it comes down to it, there is one big problem that plagues business owners and marketers. They have tro...

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3 Outdated Influencer Marketing Practices to Leave in 2018 3 OUTDATED INFLUENCER MARKETING PRACTICES TO LEAVE IN 2018

blog article

Nov 21, 2018

In the second quarter of 2018, global advertising spend on Instagram was up 177% year on year, according to research from Merkle. Marketers are shifting more of their budget than ever before into social media, and subsequent investment in influencer marketing also continues to rise.Influencer market...

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How You Can Make Your Events Awesome By Taking Advantage of Social Media HOW YOU CAN MAKE YOUR EVENTS AWESOME BY TAKING ADVANTAGE OF SOCIAL MEDIA

blog article

Nov 21, 2018

No matter what you plan to organize, know that you should never underestimate the power of social media. Facebook is without a doubt the most popular social network and it is followed by Twitter and Instagram. Considering this fact, it is no surprise that more and more event organizers plan to incre...

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Global E-Commerce Can Take Your Business to the Next Level GLOBAL E-COMMERCE CAN TAKE YOUR BUSINESS TO THE NEXT LEVEL

blog article

Nov 21, 2018

If you have a business that’s selling anything online, you’re involved in e-commerce. Companies that don’t sell online are being left behind and finding that they’re struggling to keep up. Naturally, there are some things that a person just can’t do online, like perform...

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Amp Up Your Video Marketing This Holiday Season AMP UP YOUR VIDEO MARKETING THIS HOLIDAY SEASON

blog article

Nov 21, 2018

It’s almost the most wonderful time of the year! And this holiday season, video marketing is all the rage. In fact, according to a new report from Slidely, over three-fourths of business owners and marketers are incorporating video into their 2018 holiday marketing strategy.

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4 Costly Content Marketing Mistakes 4 COSTLY CONTENT MARKETING MISTAKES

blog article

Nov 20, 2018

Regardless whether you’re thinking about a small local business or a multi-national corporation, you’d be hard-pressed to find a successful company that doesn’t use content as part of its marketing strategy.  And there’s a good reason for that.Without content, it would b...

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How to Maximize Your Inbound Strategy Through Amazing Content HOW TO MAXIMIZE YOUR INBOUND STRATEGY THROUGH AMAZING CONTENT

blog article

Nov 20, 2018

What are you doing to attract customers? How are you building credibility and trust in your brand and business? The content you create, whether through your blogs, social media, newsletters, and more, is how you attract customers. It is the key to maximizing your inbound strategy and turning strange...

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8 Social Media Tricks to Use in 2019 8 SOCIAL MEDIA TRICKS TO USE IN 2019

blog article

Nov 20, 2018

It won’t be long until 2018 comes to a close. Soon it will be time to reflect upon the year that has passed, in order to make notes, plans, and goals for the next.This certainly goes for social media marketing as well. A lot has been learned over the last several months. Many brands are alread...

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3 Digital Marketing Trends to Look Out For in 2019 3 DIGITAL MARKETING TRENDS TO LOOK OUT FOR IN 2019

blog article

Nov 20, 2018

In the blink of an eye, another year has all but passed. 2019 is fast approaching, and as always, the hard work of marketers and entrepreneurs never stops. As the digital age keeps churning, it’s crucial that you make sure you are using the most effective marketing techniques to grow your busi...

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19 Tips to Help Leverage Organic and Paid Social Media Throughout the Customer Journey 19 TIPS TO HELP LEVERAGE ORGANIC AND PAID SOCIAL MEDIA THROUGHOUT THE CUSTOMER JOURNEY

blog article

Nov 20, 2018

You know you need to be leveraging social media as part of your eCommerce marketing plan, but with organic social media reach for businesses dipping to depressing lows, it may feel like your time spent on social is time spent screaming into the void with little to no return.

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6 Social Media Marketing Automation Tools 6 SOCIAL MEDIA MARKETING AUTOMATION TOOLS

blog article

Nov 20, 2018

As your online presence expands, you may find it difficult to maintain your social media responsibilities. And while you should continue to regularly post original content, there are occasions when it's acceptable to set your marketing efforts on automation mode. In fact, it's arguable that ...

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Why You Should Starting Sending Your Black Friday Emails Now WHY YOU SHOULD STARTING SENDING YOUR BLACK FRIDAY EMAILS NOW

blog article

Nov 20, 2018

Black Friday is when the insanity begins, but rather than wait for the day to arrive, you should start sending emails now. Once your customers know to expect your email on the busy day, use the next email to present a unique offer, and then make sure the best deals go to your best customers.

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Don DON'T LET YOUR SEO AGENCY HOLD YOUR DATA HOSTAGE

blog article

Nov 19, 2018

Their previous digital marketing efforts were led by a large, multi-national corporation that formerly specialized in Yellow Page advertising.As we went about our onboarding checklist, we ran into a snag.The small business had never had direct access to their Google Analyticsaccount.They had used th...

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8 Digital Marketing Tips for Local Businesses to Rock Cyber Monday 8 DIGITAL MARKETING TIPS FOR LOCAL BUSINESSES TO ROCK CYBER MONDAY

blog article

Nov 19, 2018

Retailers in the US have two major holiday shopping dates that they deemed to be most lucrative – Black Friday on the day after Thanksgiving and Cyber Monday on the first Monday following the Thanksgiving holiday. As major retailers clamor to extend their discounted deals during the Thanksgivi...

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How To Create a Content Offer To Drive Lead Generation HOW TO CREATE A CONTENT OFFER TO DRIVE LEAD GENERATION

blog article

Nov 19, 2018

Building inbound marketing on your otherwise static website isn’t hard to do. You start off with creating a content offer that lives behind a form and go from there, adding blogging and email marketing to the mix, and maybe even working in a bit of social media.

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Increase Your ROI From Facebook With These 4 Tools INCREASE YOUR ROI FROM FACEBOOK WITH THESE 4 TOOLS

blog article

Nov 19, 2018

Social media advertising has become the new normal for campaign management. Facebook ads can help increase your reach and drive customers to your products and services. Would you like to take improve your business sales online? Check out these top ad tools, and let me know how these work for you!

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How To Start, Manage and Grow Your Social Network Without a Huge Time Commitment HOW TO START, MANAGE AND GROW YOUR SOCIAL NETWORK WITHOUT A HUGE TIME COMMITMENT

blog article

Nov 18, 2018

Owning or managing all marketing for a small business is hard! Without a large staff (or, let’s be honest, any staff) you probably find yourself pulling long days and fulfilling a variety of roles from janitor to CEO and everything in between.If you’re starting from scratch, posting on s...

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4 Top Marketing Tools For a New Blog 4 TOP MARKETING TOOLS FOR A NEW BLOG

blog article

Nov 16, 2018

Online publishing and can be a challenge if you don’t know which tools to use. By tapping into helpful resources you can become successful with your blogging whether this be for profit or a part of your business. There are several ways to make your content marketing a lot easier. Do you want t...

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The 8 Content Marketing Trends Software Marketers Need To Know For 2019 THE 8 CONTENT MARKETING TRENDS SOFTWARE MARKETERS NEED TO KNOW FOR 2019

blog article

Nov 16, 2018

For a long time, the customer journey has been frustrating. As customers seek access to more kinds of information, brand marketers can no longer rely on mass media advertising campaigns to deliver brand awareness and service utility. We at VHT want to offer customers a better journey, but to do that...

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Do You Respond to Every Request on LinkedIn? DO YOU RESPOND TO EVERY REQUEST ON LINKEDIN?

blog article

Nov 16, 2018

It’s a great question and one I’ve struggled with as long as I’ve been a solo nine years and counting now. Apparently, I’m not alone as Armano was lamenting the same thing. His strategy: He can’t respond to every inquiry so he chooses to prioritize those he’s met ...

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9 Ways to Deal with Unresponsive SEO Clients 9 WAYS TO DEAL WITH UNRESPONSIVE SEO CLIENTS

blog article

Nov 15, 2018

You’ve sent your third email in as many weeks to a client, but they haven’t responded.You can’t move forward with your project until they send over some important information  and in the meantime, you’re ready to tear your hair out.Sound familiar?Unresponsive SEO clients...

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Building the Best B2B Marketing Technology Stack BUILDING THE BEST B2B MARKETING TECHNOLOGY STACK

blog article

Nov 15, 2018

According to the State of Marketing Technology 2018 report, 69% of respondents believe “the perfect marketing stack does not exist yet.” And if you’re waiting for it to happen, don’t hold your breath. The perfect stack will never exist. There is no one-size-fits-all when it c...

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How to Use Analytics to Slash Your Marketing Budget HOW TO USE ANALYTICS TO SLASH YOUR MARKETING BUDGET

blog article

Nov 15, 2018

For starters, there’s the age-old chicken and egg problem: We need growth to earn money but need money to fund growth. Then there’s choosing between dozens of distribution channels and hundreds of metrics. Experts say marketing spend should be roughly 10 to 12-percent of total revenue, b...

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An Introduction to Lead Generation AN INTRODUCTION TO LEAD GENERATION

blog article

Nov 13, 2018

Lead generation involves the process of attracting strangers and converting them into someone who has an interest in your product or service. If you pay close attention to your marketing and lead generation efforts, then you will gain precious into these prospects as well as information about them &...

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5 SEO trends that will matter most in 2019 5 SEO TRENDS THAT WILL MATTER MOST IN 2019

blog article

Nov 13, 2018

This year, Google’s shaken the world with its mobile- and speed-related efforts. As a result, most of next year’s SEO efforts are expected in this direction. However, some “non-Google” game-changers will also influence how we build our SEO campaigns. Let’s explore these...

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5 Reasons Why Your Facebook Ads Aren 5 REASONS WHY YOUR FACEBOOK ADS AREN'T CONVERTING

blog article

Nov 13, 2018

Facebook advertising is one of the best tools available for audience research and promoting your brand.But even experienced digital marketers can run into issues with their Facebook advertising campaigns; namely turning targeted traffic into conversions.At my digital marketing firm, we recently ran ...

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How MSPs Can Overcome the Content Marketing Struggle HOW MSPS CAN OVERCOME THE CONTENT MARKETING STRUGGLE

blog article

Nov 13, 2018

If you’re an IT firm, go ahead and search your five biggest competitors. I’ve got a twenty dollar bill that says at least three of them are doing content marketing. There’s a flip side to that, though. Because of content marketing’s increasing ubiquity, it’s also a real...

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Stop Losing Money With Facebook Ads STOP LOSING MONEY WITH FACEBOOK ADS

blog article

Nov 13, 2018

Anyone can pay to advertise their products and services on Facebook. They want to gain more click-throughs, views, and product sales. Without doing much research, they set it up, choose whatever settings sound best, and then sit back waiting for organic leads to roll in.

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3 Wonderful Dos and Don’ts to Unlock Your Social Video Marketing Potential 3 WONDERFUL DOS AND DON’TS TO UNLOCK YOUR SOCIAL VIDEO MARKETING POTENTIAL

blog article

Nov 13, 2018

That’s not to be confused with getting used to things. Something can be new and yet feel familiar. Familiarity speaks to a sense of close acquaintances and relaxed friendliness between two parties. It implies a close relationship, and that’s precisely the feeling most social networks (an...

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The Facebook Ads Learning Phase – What You Need To Know THE FACEBOOK ADS LEARNING PHASE – WHAT YOU NEED TO KNOW

blog article

Nov 12, 2018

The learning phase is Facebook’s way of trying to work out how to generate the best results possible from your campaign. They serve your ad to different people within your target audience to work out who is most likely to take your desired action. So let’s say for example, you’ve c...

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9 Examples of Inbound Marketing that Brings Customers to You 9 EXAMPLES OF INBOUND MARKETING THAT BRINGS CUSTOMERS TO YOU

blog article

Nov 12, 2018

Inbound marketing is a marketing strategy by which you drive prospects to your website rather than outwardly advertising your products or services.The idea is that bringing potential customers to your website will familiarize them with your brand and offerings. Ideally, you’ll make a good impr...

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How to Use Social Media to Sell a Product Without Turning People Off HOW TO USE SOCIAL MEDIA TO SELL A PRODUCT WITHOUT TURNING PEOPLE OFF

blog article

Nov 12, 2018

You have a product you’re passionate about.You’re gearing up to launch that baby into the world.What’s a low-cost, high-impact way to do it?How do you make waves and get people interested, especially the fans that already follow you on social media?

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Social Media in Foreign Language SOCIAL MEDIA IN FOREIGN LANGUAGE

blog article

Nov 12, 2018

Social media, with around 2.46 billion users around the globe in 2017, is a powerful tool to build your brand and promote your products in the foreign country. Like content marketing in foreign languages, your social media marketing in the new country will have many hurdles because of cultural, soci...

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An Insider’s Guide to Promoting Banned Products on Social Media AN INSIDER’S GUIDE TO PROMOTING BANNED PRODUCTS ON SOCIAL MEDIA

blog article

Nov 09, 2018

Despite the constantly changing social media algorithms affecting your organic reach, social media remains as one of the top digital platforms to promote your brand.But if you represent one of those banned verticals, building a presence on the social web can be challenging.

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14 Ways to Avoid Creating Safe & Boring Content 14 WAYS TO AVOID CREATING SAFE & BORING CONTENT

blog article

Nov 07, 2018

There are fundamentals that have to be addressed, such as taking the time to identify and define your personas, but it is also just as imperative to know what type of content will grab their attention.

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How to Combine SEO & PPC for More Powerful Results HOW TO COMBINE SEO & PPC FOR MORE POWERFUL RESULTS

blog article

Nov 07, 2018

SEO and PPC may be separate marketing channels with unique roles and purposes, but they both play for the same team.Ultimately, the goal of both SEO and PPC is to attract people to your website.Faced with financial limitations, marketers are often driven by thoughts of final results.

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5 Email Marketing Tactics to Increase Sales by 90% This Black Friday 5 EMAIL MARKETING TACTICS TO INCREASE SALES BY 90% THIS BLACK FRIDAY

blog article

Nov 06, 2018

Email is one of the biggest drivers of sales around Black Friday. Do you have your strategy in place? This article will focus on five major email marketing tactics, specifically for Black Friday. The tactics in this post have increased purchase-rates by 90%, on average, so pay attention.

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5 Commonly-Made Ecommerce Content Marketing Mistakes That Lose You Customers 5 COMMONLY-MADE ECOMMERCE CONTENT MARKETING MISTAKES THAT LOSE YOU CUSTOMERS

blog article

Nov 04, 2018

Content marketing is becoming increasingly popular among businesses both big and small. It's no wonder – content is king, after all. For a long time, e-commerce stores stayed away from content marketing, believing that it would be harder for them to do it or that it wouldn't make sense...

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10 Tactics to Grow Your Ecommerce Customer Base 10 TACTICS TO GROW YOUR ECOMMERCE CUSTOMER BASE

blog article

Nov 02, 2018

The problem with these terms is they make growth seem like it’s a simple 1-2-3 process or the result of some sort of underhanded campaign. The truth is far different. Growth comes from hard work and smart strategies. But that’s not to say you have to fumble your way around in the dark.

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15 Tips to Spam-Proof Your Email Marketing Campaigns 15 TIPS TO SPAM-PROOF YOUR EMAIL MARKETING CAMPAIGNS

blog article

Nov 02, 2018

Email is essential to any inbound marketing strategy. It’s reported that 59% of B2B marketers say email is their most effective channel in terms of revenue generation. Email is also one of the best ways to communicate with potential customers and gain exposure for your business. However, you c...

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5 Tips to Increase your Facebook Marketing ROI 5 TIPS TO INCREASE YOUR FACEBOOK MARKETING ROI

blog article

Nov 02, 2018

There’s no doubt that Facebook is a great platform for marketing your business. In fact, more than 5 million businesses are advertising on Facebook. But you can’t just jump into Facebook advertising without a plan and you don’t want to throw a bunch of money into paid ads that don&...

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How to Make Your Content Work for Lead Gen HOW TO MAKE YOUR CONTENT WORK FOR LEAD GEN

blog article

Nov 01, 2018

In this industry, it’s easy to get caught up in the hype of content generation, volume marketing, and business promotion. And, yes, these are all important facets of today’s online business community, but a crucial feature of the digital marketing process that can occasionally get lost i...

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Here’s How to Improve Google Search HERE’S HOW TO IMPROVE GOOGLE SEARCH

blog article

Nov 01, 2018

Google’s Danny Sullivan asked the SEO community for feedback on how Google could improve.The community responded with bright suggestions that made sense for Google and web publishers.While there were a few tweets with predictable complaints, the response was overwhelmingly constructive.

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Just Getting Started with Influencer Marketing? 6 Things You Should Know JUST GETTING STARTED WITH INFLUENCER MARKETING? 6 THINGS YOU SHOULD KNOW

blog article

Nov 01, 2018

According to the World Federation of Advertisers, 65% of multinational brands will increasetheir influencer marketing spending in the next 12 months. Mediakix reports that influencer ad spending alone will increase from $5 billion to $10 billion in the next 5 years.Clearly, more companies are moving...

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A Beginner A BEGINNER'S GUIDE TO CONTENT CURATION FOR SEO

blog article

Nov 01, 2018

Content curation is the process of finding and compiling existing content on topics that are relevant to your audience and industry or niche.Put simply: you turn content that has already created by you or others into your own new piece of content.To add to that, content curation is only really meani...

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Paid Search: Getting Started with Google Smart Campaigns PAID SEARCH: GETTING STARTED WITH GOOGLE SMART CAMPAIGNS

blog article

Nov 01, 2018

AdWords has officially been rebranded to Google Ads, but that’s not the only big change that was made to the platform. Google also has also launched Smart campaigns, an easy and automated way for small businesses to rank higher through paid search campaigns. Here’s what you need to know ...

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The Essential Guide to Getting Started with Influencer Marketing THE ESSENTIAL GUIDE TO GETTING STARTED WITH INFLUENCER MARKETING

blog article

Nov 01, 2018

Just a decade or two ago, you could not watch even ten minutes of a TV show without being interrupted by an ad. Then services such as DVR, on-demand streaming and adblockers came to life, enabling you to have an ad-free experience when consuming content. With the right tools, ads disappeared.

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What Social Media Trends Do You See in 2019? WHAT SOCIAL MEDIA TRENDS DO YOU SEE IN 2019?

blog article

Oct 31, 2018

Most of these trend posts, mind you, will be complete and utter garbage. In fact, many of them are literally cut-and-pasted from last year’s trend posts. So, each year, I attempt to provide a little more meat to the trend discussion by sharing my own, pragmatic predictions based on real number...

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Why Digital Marketing Strategy Should be Driven by Data? WHY DIGITAL MARKETING STRATEGY SHOULD BE DRIVEN BY DATA?

blog article

Oct 31, 2018

One of the prime aspects of data-driven Digital Marketing is that the strategies are built on insights derived by acquiring big data, data analysis or consumer interactions and arrangements to perform future events. The in-depth understanding of the data aids in the creation of smart and efficient D...

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Let’s Be Sensible about Social Media Marketing LET’S BE SENSIBLE ABOUT SOCIAL MEDIA MARKETING

blog article

Oct 30, 2018

Some still thumb their nose at social media, but, social media marketing is not a waste of time just as much as it isn’t the solution to all your marketing woes. Social media is just another channel where you can connect with your audience. How you connect is up to you.

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5 Essential Sales & Marketing KPIs and Dashboards 5 ESSENTIAL SALES & MARKETING KPIS AND DASHBOARDS

blog article

Oct 30, 2018

It is critical to have an automatic way to track your cost-per-lead on all campaigns because it tells you which are the most cost-efficient and deliver the highest ROI. And given all the campaigns you probably have going on at once, you don’t have time to track the cost and performance of each...

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11 Things Health Leaders Need To Know About Social Media & Marketing 11 THINGS HEALTH LEADERS NEED TO KNOW ABOUT SOCIAL MEDIA & MARKETING

blog article

Oct 30, 2018

Of the more than 7 billion people on Earth, the number of mobile phone users is approaching 5 billion devices, while toothbrush ownership is closer to 4 billion. Indicating that both marketing of technology and public health have great disparities, but also that leadership in health care are not exe...

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What Is Inbound Marketing & Why It Matters For B2C? WHAT IS INBOUND MARKETING & WHY IT MATTERS FOR B2C?

blog article

Oct 29, 2018

What if I told you that there was a method to attract customers ready to purchase your services or products, and at a lower cost than your traditional marketing techniques? Sounds too good to be true, right? It’s a methodology that brings prospective customers directly to you, rather than you ...

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6 Powerful Emotions and How to Use Them in Your Content Marketing 6 POWERFUL EMOTIONS AND HOW TO USE THEM IN YOUR CONTENT MARKETING

blog article

Oct 29, 2018

And emotions do not just influence what we share – they also influence what we buy and how we make a buying decision. Contrary to what many of us may believe, buying decisions are 80% emotional and only 20% based on logic.

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5 Ways Ecommerce Brands Should Approach Content Marketing 5 WAYS ECOMMERCE BRANDS SHOULD APPROACH CONTENT MARKETING

blog article

Oct 29, 2018

Ecommerce is the present and the future.Perhaps the clearest reminder of this happened recently when Sears filed for bankruptcy.As more brick-and-mortar conglomerates bite the dust and online sales continue to climb, the ability of a smaller ecommerce brand to stand above the crowd will determine it...

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How Do I Pick the Right Marketing Agency for My Business? HOW DO I PICK THE RIGHT MARKETING AGENCY FOR MY BUSINESS?

blog article

Oct 28, 2018

With the consistent popularity and consumption of online content, entrepreneurs cannot deny that digital marketing plays a huge role in the growth of a company.There are roughly two billion social network users in the world that you can connect with online. Social media, as we all know, is one of th...

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Opposites Attract: How to Align Sales and Marketing OPPOSITES ATTRACT: HOW TO ALIGN SALES AND MARKETING

blog article

Oct 26, 2018

Marketers and salespeople are rarely on the same page. Why? Is it due to occupational discrimination or other factors? Let’s dive deep into the subject matter to see what hinders a happy marriage between sales and marketing teams, and how to create a synergy between them.

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5 Things to Know Before Outsourcing Your Lead Generation 5 THINGS TO KNOW BEFORE OUTSOURCING YOUR LEAD GENERATION

blog article

Oct 25, 2018

Despite incurring losses two years ago, the outsourcing industry is currently on the uptick and this is due to several developments within and outside the country. For a fact, the cost of doing business in the United States is steadily increasing, which has resulted in companies much of their operat...

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Content Writing Tips to Improve Your WordPress Blog CONTENT WRITING TIPS TO IMPROVE YOUR WORDPRESS BLOG

blog article

Oct 25, 2018

Content marketing is one of the most discussed topics among marketers and for a good reason. People have noticed that blog content is more than just a bunch of words on the screen. High-quality content is a combination of talented writing and psychology and those who are able to produce such content...

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How to Use Email Marketing Metrics to Build Your Strategy HOW TO USE EMAIL MARKETING METRICS TO BUILD YOUR STRATEGY

blog article

Oct 24, 2018

A good email strategy is the perfect blend of effective subject lines, engaging content and images, no over-selling or spamming customers, and making sure you build around what works for you.There are a multitude of email metrics you should track; these will help you optimize your emails effectively...

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The B2B Lead Gen Stumbling Blocks and How to Overcome Them THE B2B LEAD GEN STUMBLING BLOCKS AND HOW TO OVERCOME THEM

blog article

Oct 24, 2018

When it comes to generating revenue for an organization, marketers and salespeople alike understand how difficult it can be to find the right leads that convert. In fact, B2B organizations consistently list quality leads as their top challenge. Even still, lead generation efforts are the foundation ...

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Breathe New Life into Your Content Marketing Strategy BREATHE NEW LIFE INTO YOUR CONTENT MARKETING STRATEGY

blog article

Oct 24, 2018

These days, most companies understand the value in content marketing. Just because you’re doing content marketing, though, that doesn’t mean you’re deriving the maximum value from it.

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3 Tips To Improve Your Content Marketing For Three Main Stages of The Buyer’s Journey 3 TIPS TO IMPROVE YOUR CONTENT MARKETING FOR THREE MAIN STAGES OF THE BUYER’S JOURNEY

blog article

Oct 23, 2018

The modern customers no longer wait to be served with the best solution to their problem. They proactively look for the information they need to make a purchase decision. Your job, as a brand, is to meet them halfway and provide them with all the tidbits they need to make that final call.

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3 Little Things Which Make Your Social Media Look Unprofessional 3 LITTLE THINGS WHICH MAKE YOUR SOCIAL MEDIA LOOK UNPROFESSIONAL

blog article

Oct 23, 2018

Is unprofessional the right word here? Partly, yes. But it’s more than that there are a few little tells which undermine the credibility of your social media streams from a user’s point of view, particularly the more savvy users who have an innate understanding of how organisations tend ...

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5 Ways to Up Your Digital Marketing Game in 2019 5 WAYS TO UP YOUR DIGITAL MARKETING GAME IN 2019

blog article

Oct 22, 2018

There are only a few months to go before we hit 2019  the perfect time to plan a fresh digital marketing strategy and capitalize on upcoming trends. After all, in a field as dynamic as this, staying ahead makes all the difference in terms of brand visibility and recall.

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The Psychology of Generating Leads On Facebook THE PSYCHOLOGY OF GENERATING LEADS ON FACEBOOK

blog article

Oct 22, 2018

Facebook has been an invaluable resource for generating leads. There are several different business models for generating leads on Facebook, and while I’m not going to get into these too much, it’s still good to give a brief review. Facebook has its ad format for lead generation, althoug...

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3 Online Markets You Can’t Afford to Overlook 3 ONLINE MARKETS YOU CAN’T AFFORD TO OVERLOOK

blog article

Oct 22, 2018

It’s well documented that Amazon and eBay are the global online leaders (the ‘big two’) when it comes down to online market share as business platforms for online sellers.What is less known is that there are second tier marketplaces which can offer brand differentiation, exposure t...

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How to Use Facebook Ads to Get Business Leads HOW TO USE FACEBOOK ADS TO GET BUSINESS LEADS

blog article

Oct 22, 2018

Promoting lead generation with Facebook Ads is all about giving your prospective customers a conversion possibility which is higher in the sales funnel than an outright purchase. This keeps your conversion rates high, costs low, and relies more on your team's ability to convert leads than on Fac...

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8 Winning Strategies to Succeed with Social Media Advertising 8 WINNING STRATEGIES TO SUCCEED WITH SOCIAL MEDIA ADVERTISING

blog article

Oct 21, 2018

Social media advertising offers advertisers an audience bigger than anyone could imagine a generation ago. Facebook and Instagram's more than 2 billion users represent the largest collection of prospective customers in the world. So not using the platforms to show off your business is a serious ...

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Why Digital Marketing Is an Essential Investment WHY DIGITAL MARKETING IS AN ESSENTIAL INVESTMENT

blog article

Oct 21, 2018

Why should businesses increase their investment in digital marketing? The answer is not unlike the reply the notorious Willie Sutton allegedly gave when asked why he robbed banks: That’s where the money is.Similarly, businesses increasingly understand that the digital world is the most effecti...

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6 Brands Nailing Twitter Marketing Today 6 BRANDS NAILING TWITTER MARKETING TODAY

blog article

Oct 18, 2018

Twitter may not be the flashiest or trendiest social network the past few years. While that should be a good thing, it also means we don’t need to talk about it as much. Because of that, it can easily be overlooked or forgotten about as the powerful marketing tool that it is.

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5 Ways to Engage Subject Matter Experts in Content Marketing 5 WAYS TO ENGAGE SUBJECT MATTER EXPERTS IN CONTENT MARKETING

blog article

Oct 17, 2018

The input of subject matter experts SMEs is essential to create content that buyers trust. In fact, 78% of respondents to the Demand Gen Report 2018 Content Preferences Survey said they place a higher emphasis on the trustworthiness of content sources than they used to.

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Paid Search for B2B: Five Costly Mistakes to Avoid PAID SEARCH FOR B2B: FIVE COSTLY MISTAKES TO AVOID

blog article

Oct 17, 2018

Paid search or pay-per-click  advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to unknowingly make costly mistakes if they don’t set up and manage paid search campaigns with ...

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What Digital Marketers Can Learn From Their Analytics Data WHAT DIGITAL MARKETERS CAN LEARN FROM THEIR ANALYTICS DATA

blog article

Oct 17, 2018

If you’re not measuring it, it doesn’t matter. And you’re doing any sort of digital marketing, including content marketing, you’d better be measuring how well that marketing is working.Your analytics data can, of course, tell you a great deal about the health of your digital ...

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How To Make Content Curation Work For An SEO Strategy HOW TO MAKE CONTENT CURATION WORK FOR AN SEO STRATEGY

blog article

Oct 17, 2018

Content curation and Fresh content curation is the process of sorting large amounts of content and presenting it in a meaningful and organized way around a specific theme. The work involves discovering, gathering, performing, and publishing information.

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Why Are B2B Marketers Struggling to Engage Targeted Prospects? WHY ARE B2B MARKETERS STRUGGLING TO ENGAGE TARGETED PROSPECTS?

blog article

Oct 17, 2018

B2B Marketers out there are also to blame because they’re not producing the right kind of content for their sales teams. B2B Marketers are all trying to win the Google war and producing content designed to engage a Google spider but not a legitimate self-educating buyer looking for quality inf...

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The Evolution of Inbound Marketing THE EVOLUTION OF INBOUND MARKETING

blog article

Oct 17, 2018

Inbound marketing is more than a buzzword. It’s a way of life for marketers, and it’s undoubtedly the most effective form of marketing used today. The question is, where did inbound marketing come from? And how did it evolve into the marketing powerhouse it is now?

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4 Ways Dynamic Content Can Increase Ecommerce Conversions 4 WAYS DYNAMIC CONTENT CAN INCREASE ECOMMERCE CONVERSIONS

blog article

Oct 16, 2018

You have invested a lot of time and money into developing an ecommerce store. And now you expect to generate high sales. But sadly, you cannot generate sales and increase ecommerce conversions just by having an ecommerce store. You have to make an effort to motivate your target customers to visit yo...

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4 Simple Tactics to Improve Your Social Media Efforts 4 SIMPLE TACTICS TO IMPROVE YOUR SOCIAL MEDIA EFFORTS

blog article

Oct 16, 2018

Social Media has evolved from Social Networking, a way to keep in touch with friends and family, to a powerful marketing and advertising tool. If companies aren’t putting some effort into their Social Media platforms, they just aren’t staying competitive in their industry.

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3 Facebook Marketing Strategies to Grow Your Brand 3 FACEBOOK MARKETING STRATEGIES TO GROW YOUR BRAND

blog article

Oct 16, 2018

With 2.2 billion monthly active users, Facebook continues to be the most popular social media channel. But aside from just helping people connect with friends and family, the platform has also proven to be a boon for marketers across multiple industries. In fact, 96% of businesses are actively using...

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3 Social Media Marketing Tactics Which Need to be Retired 3 SOCIAL MEDIA MARKETING TACTICS WHICH NEED TO BE RETIRED

blog article

Oct 16, 2018

Social media is constantly evolving, so the life expectancy of any given social marketing strategy can be perilously short. Unfortunately, some tactics don’t seem to die when they should - instead, they stumble along like some sort of marketing zombie, totally unaware that they should be layin...

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Why You Should Diversify Your Marketing Channels WHY YOU SHOULD DIVERSIFY YOUR MARKETING CHANNELS

blog article

Oct 16, 2018

Summer 2018 was wild in the digital marketing community. Anyone dealing in the online sales and marketing space has felt the effects of the European Union's General Data Protection Regulation GDPR, the Facebook-Cambridge Analytica data scandal and Google’s constant disruptive algorithm cha...

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7 Digital Marketing Strategies and How to Plan Your Own Campaign 7 DIGITAL MARKETING STRATEGIES AND HOW TO PLAN YOUR OWN CAMPAIGN

blog article

Oct 16, 2018

When you're growing a business, it seems like this ever-evolving landscape can quickly become overwhelming. There's already enough to do -- how are you also supposed to create, fine-tune, and maintain an agile digital marketing strategy?

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Content Marketing Trends to Watch in 2019 CONTENT MARKETING TRENDS TO WATCH IN 2019

blog article

Oct 15, 2018

Content marketing is an essential part of any digital marketing strategy. It’s what your users care about — it not only helps solve their problems but also guides them to conversion. As the Internet evolves, one thing stays constant: the need for content. You need it, and it needs to be ...

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Do you still need a PPC tool with the new Google Ads? DO YOU STILL NEED A PPC TOOL WITH THE NEW GOOGLE ADS?

blog article

Oct 15, 2018

On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces  easy enough for a novice PPC manager to create and launch pretty go...

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8 Ways to Make the Most of Your Digital Marketing Budget Surplus 8 WAYS TO MAKE THE MOST OF YOUR DIGITAL MARKETING BUDGET SURPLUS

blog article

Oct 13, 2018

For all marketing leaders, effectively managing your digital marketing budget is a delicate balancing act. Spend too much too early, and you’re running ultra lean for the balance of the year and risk falling short of your goals. Spend too little, and you’ll likely lose those dollars at y...

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Website Speed Impact on Inbound Marketing WEBSITE SPEED IMPACT ON INBOUND MARKETING

blog article

Oct 12, 2018

In the children’s fairy tale, the Tortoise and the Hare, slow and steady wins the race. But in today’s online world, we are an impatient society. We want immediate response to our requests. We get frustrated when we have to wait for anything, especially for websites to load.

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How to Use the Exclamation Point for Successful Content Marketing HOW TO USE THE EXCLAMATION POINT FOR SUCCESSFUL CONTENT MARKETING

blog article

Oct 12, 2018

The exclamation point is the black sheep of the grammar world. The author F. Scott Fitzgerald once said, “Cut out all those exclamation points. An exclamation point is like laughing at your own joke.” The point’s bad rap is due to overuse. However, when done correctly, an exclamati...

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The Dos and Don’ts of Nonprofit Email Marketing THE DOS AND DON’TS OF NONPROFIT EMAIL MARKETING

blog article

Oct 12, 2018

When you begin email marketing for your nonprofit, there are many things that you’ll learn to do, but you also need to know the things you absolutely shouldn’t be doing.As a nonprofit, you continuously need the support of people who value your cause, donors, volunteers, and others who ma...

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Is the Influencer Marketing Bubble About to Burst? IS THE INFLUENCER MARKETING BUBBLE ABOUT TO BURST?

blog article

Oct 12, 2018

If it seems like you can’t read about B2B marketing trends without seeing a mention of influencer marketing, you wouldn’t be far off. Influencer marketing is one of if not the hottest trends, encouraging B2B marketers to rethink the way they create and share content.

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What are Google Responsive Ads? WHAT ARE GOOGLE RESPONSIVE ADS?

blog article

Oct 12, 2018

What if you could create better, smarter advertisements without investing a ton of time? With Google’s responsive search ads, you can, thanks to advanced machine learning technology that delivers the best-performing ad to your target audience.

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Marketing Goals Vs. Marketing Strategy MARKETING GOALS VS. MARKETING STRATEGY

blog article

Oct 11, 2018

Getting digital marketing right isn’t always easy  especially if that marketing is aimed at the manufacturing and industrial sector, which often involves high-volume, high-cost transactions and very long purchase cycles.

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18 Video Marketing Insights for Social Success 18 VIDEO MARKETING INSIGHTS FOR SOCIAL SUCCESS

blog article

Oct 11, 2018

People are already watching more video on Facebook than YouTube, the world’s second largest search engine. This is a conversion stage, turning strangers into prospects. Visitors are just checking you out, getting to know your brand.This video type should convey why they need you. How can you g...

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5 Useful & Easy Google Ads Metrics You Should Monitor 5 USEFUL & EASY GOOGLE ADS METRICS YOU SHOULD MONITOR

blog article

Oct 11, 2018

There is no shortage of PPC metrics available.There is no shortage of PPC metrics that will be of zero use to the optimization of your campaigns.There is no shortage of debate among PPC practitioners about which metrics matter and which ones don’t.PPC campaign objectives will dictate which met...

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10 Social Media Marketing Tips for Restaurants 10 SOCIAL MEDIA MARKETING TIPS FOR RESTAURANTS

blog article

Oct 11, 2018

When completing the information about your restaurant on your social media accounts, make sure that you complete as much information as possible. The information you should include on your profile are your location, business hours, phone number, and link to your website; just to name a few.

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5 E-commerce Lessons Every SMB Needs to Implement Today 5 E-COMMERCE LESSONS EVERY SMB NEEDS TO IMPLEMENT TODAY

blog article

Oct 10, 2018

The ecommerce space is crowded, and getting more competitive by the day. Small businesses face the unique challenge of having to do more with less by capturing consumers’ attention on little or no budget.

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Social Media Promotion vs. SEO Best Practices SOCIAL MEDIA PROMOTION VS. SEO BEST PRACTICES

blog article

Oct 10, 2018

Control what you can control and let the rest take care of itself.” Twenty years of football seasons listening to my husband coach there are few phrases that he says every year, and this is one of his favorites. Lessons learned on the athletic field often translate to other areas of life, and ...

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2019 B2B Content Marketing Trends: The 10 Biggest Opportunities for Marketers 2019 B2B CONTENT MARKETING TRENDS: THE 10 BIGGEST OPPORTUNITIES FOR MARKETERS

blog article

Oct 10, 2018

The 2019 edition has officially been released, and there are plenty of thought-provoking stats in just the first couple of pages; high-level attributes of top performers and clear opportunities for improvement.

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5 Ways to Optimize Your Instagram 5 WAYS TO OPTIMIZE YOUR INSTAGRAM

blog article

Oct 10, 2018

It is essential to optimize your Instagram if you want to successfully market your brand in the social media world. Instagram is saturated with businesses, brands, and influencers that are all vying for their audience’s attention. Even with great content and the best intentions, it’s har...

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The 4 Essentials of an Email Remarketing Campaign THE 4 ESSENTIALS OF AN EMAIL REMARKETING CAMPAIGN

blog article

Oct 10, 2018

Online shopping is rarely a linear process. A customer may visit multiple sites, compare prices, and take days to complete a purchase, even if they’ve already added an item to their cart. This happens more often than you think; some research suggests that abandonment rates surpass 90%. 

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4 Strategies to Improve the Quality of B2B Marketing Leads 4 STRATEGIES TO IMPROVE THE QUALITY OF B2B MARKETING LEADS

blog article

Oct 09, 2018

The marketing department is often tasked with more than just maintaining a quality brand reputation. For many organizations, the B2B marketing team is responsible for providing quality inbound leads to the sales team. The key term here is quality. Provide quality leads and the sales team is quiet, p...

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What You Need to Know About Instagram Stories for B2B Marketing WHAT YOU NEED TO KNOW ABOUT INSTAGRAM STORIES FOR B2B MARKETING

blog article

Oct 09, 2018

As Digiday noted last month, the popularity and versatile functionality of Instagram Stories have prompted advertisers to shift more of their ad spend to the platform. In the same piece, we learn that completion rates for Instagram Stories are on the rise, and younger age groups have been gravitatin...

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5 Bad SEO Content Tactics You Should Stop Using 5 BAD SEO CONTENT TACTICS YOU SHOULD STOP USING

blog article

Oct 09, 2018

Bad SEO content is comparable to a bunch of cockroaches invading a house.Die.They’re hard to find and easy to miss. When you do see one, it scuttles out of sight before you can do anything about it. Despite all this, bad SEO content tactics proliferate. They continue to haunt your webpages, se...

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5 Bad SEO Content Tactics You Should Have Abandoned Already 5 BAD SEO CONTENT TACTICS YOU SHOULD HAVE ABANDONED ALREADY

blog article

Oct 09, 2018

Bad SEO content is comparable to a bunch of cockroaches invading a house. They. Just. Won’t. Die. They’re hard to find and easy to miss. When you do see one, it scuttles out of sight before you can do anything about it. And, if you let the problem get out of hand Well, let’s not go...

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How To Generate More Leads With Your Website HOW TO GENERATE MORE LEADS WITH YOUR WEBSITE

blog article

Oct 08, 2018

There are some simple ways by which sales lead can be generated. Some companies are already using some of them. You can also engage your web development company on the strategies. So, without further ado, here are some of the ways to generate sales lead with your website.

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3 Ways to Automate Google Ads Without Knowing How to Code 3 WAYS TO AUTOMATE GOOGLE ADS WITHOUT KNOWING HOW TO CODE

blog article

Oct 08, 2018

The machines are coming, the machines are coming the tricorn-hat-clad PPC practitioner shouted as he sprinted up the idealogical tower of his web browser to ring the great bell of Twitter to warn the ignorant of impending invasion. As many have written of recently, there is a growing set of tools an...

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3 Ways to Save Money on Paid Search 3 WAYS TO SAVE MONEY ON PAID SEARCH

blog article

Oct 08, 2018

With such a high percentage of our money going to one channel, the inevitable questions surrounding its effectiveness come up. What am I getting for that money? How many new customers are attributed to paid search? What is my ROI?

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4 Great Pinterest Tools For Blog Owners 4 GREAT PINTEREST TOOLS FOR BLOG OWNERS

blog article

Oct 08, 2018

If you need to attract more subscribers then this social platform is one of the best networks to take advantage of and bring more eyes to your content. Blog owners can gain exposure online as users like and share pins on the articles they love.

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Why an SEO and PPC Strategy Wins Every Time WHY AN SEO AND PPC STRATEGY WINS EVERY TIME

blog article

Oct 08, 2018

Most companies and marketers start out using either search engine optimization (SEO) or pay-per-click advertising, viewing them as separate tools. But, SEO and PPC are more powerful together than apart, which is why an SEO and PPC strategy wins every time. SEO: SEO involves improving content on your...

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Why Facebook is Still Relevant in 2018 WHY FACEBOOK IS STILL RELEVANT IN 2018

blog article

Oct 05, 2018

In order to meet your business goals, you need to know who you are trying to attract. Buyer personas allow you to predict what types of customers will be interested in your business, which means you will have a better understanding of what advertising and content will connect with your audience. You...

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Digital PR and SEO: The Power Team for Today’s PR Initiatives DIGITAL PR AND SEO: THE POWER TEAM FOR TODAY’S PR INITIATIVES

blog article

Oct 04, 2018

Public relations (PR) has always been at the center of a brand’s communication strategy. A good PR campaign helps a brand form a mutually beneficial relationship with the public by increasing the public’s awareness about that brand and the products or services it offers. However, traditi...

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Will Google Discover Change SEO? WILL GOOGLE DISCOVER CHANGE SEO?

blog article

Oct 04, 2018

Google has recently made a major update with their new Google Discover search model launched at the end of September.Last year their feed update, which displayed more relevant content without the need to enter a search query, was successfully tested with a reported over 800 million users taking adva...

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How To Combat Low Social Media Engagement HOW TO COMBAT LOW SOCIAL MEDIA ENGAGEMENT

blog article

Oct 04, 2018

Many businesses come to us for social media services, and in their initial approach, they mention that the content which they are publishing on their social media channels isn’t generating any engagement. This isn’t always a major problem, as it depends on what the objective of posts are...

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Why Customer Reviews are the Frontier of Inbound Marketing WHY CUSTOMER REVIEWS ARE THE FRONTIER OF INBOUND MARKETING

blog article

Oct 03, 2018

The internet is a powerful way to connect with people across the globe. With the world wide web in your back pocket, you have access to the answers to all your questions.The internet also allows your customers to educate themselves before making a purchase. Now, online reviews can answer any questio...

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Examples of Valuable Marketing Content EXAMPLES OF VALUABLE MARKETING CONTENT

blog article

Oct 03, 2018

Successful marketing efforts in the age of online searching means providing value to your current and potential customers.What does providing valuable content mean? When people are looking for a solution to a need or problem they search the internet, either with a phrase or a question. You can help ...

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How SEO and Social Media Intersect HOW SEO AND SOCIAL MEDIA INTERSECT

blog article

Oct 03, 2018

Have you ever thought about how social media impacts SEO or vice versa? If not, start moving it to the front of your mind. Search engine optimization and social media are two very different marketing channels, but they have complementary effects on one another. Here we explore how the two intersect ...

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4 Reasons Why SEO is the Immune System of Your Digital Strategy 4 REASONS WHY SEO IS THE IMMUNE SYSTEM OF YOUR DIGITAL STRATEGY

blog article

Oct 02, 2018

Search engine optimisation is the immune system of your digital body. You may not really understand how it works, but it is there to regulate your website’s health. In such a saturated marketplace, search engine optimisation makes sense, but most people don’t understand the benefits of s...

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17 of the Best Sources of Content Marketing Ideas 17 OF THE BEST SOURCES OF CONTENT MARKETING IDEAS

blog article

Oct 02, 2018

Being creative can be physically painful and, as John Cleese said, the real secret to creativity is the ability to sit with the discomfort until the right solution comes along. Only those who know the agony of sitting with a blank sheet waiting for five outstanding concept ideas on it can tell you.

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14 Great Search Engines You Can Use Instead of Google 14 GREAT SEARCH ENGINES YOU CAN USE INSTEAD OF GOOGLE

blog article

Oct 02, 2018

Google is a behemoth in the search engine world. With its powerful algorithms, dominant advertising platform, and personalized user experience, Google is a force to be reckoned with.That said, Google’s easy-to-use interface and personalized user experience comes at a cost.

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What’s Working Now in Internet Marketing WHAT’S WORKING NOW IN INTERNET MARKETING

blog article

Oct 02, 2018

I think it’s safe to say that 2017 was a wild ride for so many entrepreneurs whouse internet marketing to grow their business.Whether you have an online business, a service business, a coaching business, or an offline business that uses the internet to get new customers, the rules of the game ...

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3 Steps to Creating a Social Media Promotion Budget 3 STEPS TO CREATING A SOCIAL MEDIA PROMOTION BUDGET

blog article

Oct 01, 2018

Sixty-nine percent of Americans use some form of social media. By using social media to promote your business, you have the chance to reach almost 225 million Americans every day. If utilized correctly, social media can increase traffic to your website, promote your original content, advertise to a ...

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The Top 5 Benefits of Combining Email Marketing with SMS THE TOP 5 BENEFITS OF COMBINING EMAIL MARKETING WITH SMS

blog article

Sep 29, 2018

Every company needs to keep up with the times if they’re going to effectively engage their audience and get the results they need. In the past few years, SMS Short Message Service, better known as text messagin has burst onto the scene as a top communication platform. Given the popularity of s...

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4-Stage eCommerce Marketing Maturity Model 4-STAGE ECOMMERCE MARKETING MATURITY MODEL

blog article

Sep 28, 2018

In a world of constant connectivity, online shoppers expect to search, browse and purchase products easily, whenever and wherever they want. As they jump between a growing number of devices and channels, the path to purchase becomes increasingly complex. It’s no longer about delivering the rig...

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Google Local Search Ads: Everything You Need to Know GOOGLE LOCAL SEARCH ADS: EVERYTHING YOU NEED TO KNOW

blog article

Sep 28, 2018

Google’s unveiled the next big thing in pay-per-click (PPC) advertising and local search advertisements. In the past, a lot of marketers and business owners struggled to see conversions with responsive text ads. That’s why Google’s found a better way for marketers to advertise loca...

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7 Essentials for Any 2018 Digital Marketing Strategy 7 ESSENTIALS FOR ANY 2018 DIGITAL MARKETING STRATEGY

blog article

Sep 27, 2018

In today's tech landscape, a solid digital marketing strategy has become the CMO's new bread and butter; the only question now is how to best serve it up. Your business's success depends on the right type of strategy, and the right type of strategy can in turn lead to higher sales, new c...

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Why Seasonality Matters in Digital Marketing WHY SEASONALITY MATTERS IN DIGITAL MARKETING

blog article

Sep 27, 2018

Digital marketing is affected by seasonal trends; there are many advantages – and a few disadvantages – to following seasonal advertising trends. It’s important to understand why seasonality matters and how to manage your digital marketing accordingly in order to make seasonal mark...

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The 5 Essential Toolsets for Effective B2B Marketing Lead Generation THE 5 ESSENTIAL TOOLSETS FOR EFFECTIVE B2B MARKETING LEAD GENERATION

blog article

Sep 26, 2018

The most common technologies demand generation marketers will test and deploy this year include account-based marketing technology, multichannel lead-nurturing  and content planning/syndication tools . However, before expanding your technology stack with newer solutions such as these, it’...

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The New Rules of Email Marketing for Nonprofits THE NEW RULES OF EMAIL MARKETING FOR NONPROFITS

blog article

Sep 26, 2018

Just about every business on the planet uses email marketing to some extent and it’s not hard to guess why. Email consistently delivers double the ROI of any other digital channel. That’s why smart marketers have built an optimized strategy around email.The same is becoming true for nonp...

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How to Boost Your Content Marketing Efforts By Planning Ahead HOW TO BOOST YOUR CONTENT MARKETING EFFORTS BY PLANNING AHEAD

blog article

Sep 25, 2018

Throughout the series, we’ll be bringing you insights, tips, and perspectives from some of the top marketing minds to help guide your content marketing strategy. With each entry, you’ll quickly learn proven methods, taking you from the very beginning of the content planning cycle to post...

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12 New Realities of Inbound Marketing 12 NEW REALITIES OF INBOUND MARKETING

blog article

Sep 24, 2018

There’s one thing for sure in the online marketing world: change.It’s constantly reinventing, recycling and regenerating into the next phase.Right when marketing starts to show its wrinkles, in comes a splash from the fountain of youth or some secret anti-aging potion. And a new cycle st...

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5 SEO Browser Extensions Every Digital Marketer Should Be Using 5 SEO BROWSER EXTENSIONS EVERY DIGITAL MARKETER SHOULD BE USING

blog article

Sep 24, 2018

A browser extension is a plug-in that extends the functionality of a web browser. Wikipedia. Browser extensions are used in a number of ways. From enhancing your browser’s user interface and security or blocking advertisements, these tools can really improve your browsing experience. In this v...

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7 Email Marketing Trends for 2019 7 EMAIL MARKETING TRENDS FOR 2019

blog article

Sep 24, 2018

If you’re a marketer today, you know that everything digital is in a constant state of flux—always updating and changing. As we gather more data, technology, and insights into how different nuances impact our strategies concerning everything from the tools we use to conduct business to t...

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Digital Marketing Growth Strategies For Service Businesses DIGITAL MARKETING GROWTH STRATEGIES FOR SERVICE BUSINESSES

blog article

Sep 21, 2018

A service business needs to be agile with digital marketing if it wants to succeed today. That being said, just because you can do many cool things with digital marketing doesn’t mean you should. The internet is the greatest and most efficient time-waster ever invented by humankind.

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Key trends for mastering digital marketing KEY TRENDS FOR MASTERING DIGITAL MARKETING

blog article

Sep 20, 2018

With each passing day, tech is driving the digital marketing industry into new territory. For brands, this means staying ahead of consumer expectations and delivering on what is going to be wanted, before it is demanded.

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4 Things to Watch for When Running Email Marketing Campaigns for International Customers 4 THINGS TO WATCH FOR WHEN RUNNING EMAIL MARKETING CAMPAIGNS FOR INTERNATIONAL CUSTOMERS

blog article

Sep 20, 2018

At first, this sounds like a good idea, and potentially an easy win, especially considering the various smart tools now available on the market, but what we often forget is that even with advanced marketing technologies, it’s next to impossible to run a one-size-fits-all marketing campaign.

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Automated Marketing and CRM Put You in the Driver’s Seat of Inbound Sales AUTOMATED MARKETING AND CRM PUT YOU IN THE DRIVER’S SEAT OF INBOUND SALES

blog article

Sep 19, 2018

Inbound sales techniques have changed the dynamic. Rather than being in control of the sales process, the seller now functions more as a consultant. In some cases, s/he becomes a facilitator for a transaction. This opens up a new role possibility for your sale staff: lead generators.

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Redefining Your Marketing Metrics:Success Isn’t All ROI REDEFINING YOUR MARKETING METRICS:SUCCESS ISN’T ALL ROI

blog article

Sep 19, 2018

As a marketer, we often have a few different ideas of what successat work means. Caught in this radical digital age, it’s a common belief that your marketing skills are measured by how much you increase page views, sales, open rates, leads, customers or other numeric metrics  as proof you...

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How to Use Inbound Marketing to Empower Millennials to Donate to Local Charities HOW TO USE INBOUND MARKETING TO EMPOWER MILLENNIALS TO DONATE TO LOCAL CHARITIES

blog article

Sep 19, 2018

Millennials are no longer the up-and-coming generation that will soon be entering the workforce. Many of them are already here. They’re slowly moving into roles that include leaders, board members and donors. So if your local charity has yet to appeal to millennials, now is the time to start. ...

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Importance of Having Influencers Involved in Your Content IMPORTANCE OF HAVING INFLUENCERS INVOLVED IN YOUR CONTENT

blog article

Sep 19, 2018

There’s more to being an influencer than having thousands of followers especially when .Needless to say, influencers influence. Their followers actually engage with their content, listen to what they have to say, and take action as a result of their requests or recommendations.This means the r...

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Importance of Having Influencers Involved in Your Content IMPORTANCE OF HAVING INFLUENCERS INVOLVED IN YOUR CONTENT

blog article

Sep 19, 2018

Startup Socials is a global community of entrepreneurs built to connect and empower people in the startup ecosystem. We host social and educational events around the globe where you can network, learn, and create new relationships for your current and future startup ventures.

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Why Marketers Are Disenchanted with SEO WHY MARKETERS ARE DISENCHANTED WITH SEO

blog article

Sep 19, 2018

Many thought leaders, marketers, and brands have speculated that SEO is dead, but we’d argue that it most certainly isn’t. Rather, it’s being reborn. However, it appears to be fading as a core digital and content marketing strategy.

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Social media marketing is new buzzword for realtors SOCIAL MEDIA MARKETING IS NEW BUZZWORD FOR REALTORS

blog article

Sep 18, 2018

Real estate agents in the loop already know that their customers are all moving online. Eighty percent of all home buyers are looking online, according to Contactually. Furthermore, around half of them are searching through properties on their mobile, which means that mobile-friendly platforms like ...

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How social media has changed the way we look for work HOW SOCIAL MEDIA HAS CHANGED THE WAY WE LOOK FOR WORK

blog article

Sep 18, 2018

Long gone are the days of flicking through a newspaper to the classified job listings and circling those that sound most interesting. Technology has changed the way job-seekers find work, and how recruiters find potential candidates.

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SEO for Agencies: A Proven Guide to Unlocking Organic Growth SEO FOR AGENCIES: A PROVEN GUIDE TO UNLOCKING ORGANIC GROWTH

blog article

Sep 18, 2018

SEO can be a powerful engine for acquiring quality leads for your agency. This guide digs into the keyword and content strategies you need to adopt to excel at SEO for agencies. If you’re like most agencies, your top channels are probably going to be referrals, word of mouth, and events. Unles...

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Social Media Engagement: a Long-Term Relationship with Your Customers SOCIAL MEDIA ENGAGEMENT: A LONG-TERM RELATIONSHIP WITH YOUR CUSTOMERS

blog article

Sep 18, 2018

Today, social media is where people go to find news or products, to chat with friends, share content and interact with brands. Companies have understood the relevant role of social media engagement and are using social channels to achieve a better understanding of their customers, anticipate their n...

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Video Marketing Saturation Point Approaching VIDEO MARKETING SATURATION POINT APPROACHING

blog article

Sep 18, 2018

There is nothing new in the world. One might think that the move into video marketing is this new phenomena that the millennial generation is pushing. And yes, the means and methods are changing, but the thrust of the cultural and behavioral motives are as old as the medium itself. I’m reminde...

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Social Media Best Practices for e-Commerce Businesses SOCIAL MEDIA BEST PRACTICES FOR E-COMMERCE BUSINESSES

blog article

Sep 17, 2018

Every e-commerce business ostensibly knows that a solid presence on social media is important to the growth of their bottom line, but not every e-commerce business does social media well. For every story like Adidas selling out of a pre-release sneaker on Snapchat

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Why is Digital Marketing Important & Essential for Startup Growth? WHY IS DIGITAL MARKETING IMPORTANT & ESSENTIAL FOR STARTUP GROWTH?

blog article

Sep 15, 2018

No one starts a business today without having a proper digital marketing strategy. This is because digital marketing today has to be at the center of any marketing strategy for any business whatever its size. If you are in the initial stages of starting a business you probably have a tight budget an...

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The Top 7 Social Media Marketing Trends Going Into 2019 THE TOP 7 SOCIAL MEDIA MARKETING TRENDS GOING INTO 2019

blog article

Sep 14, 2018

We all know by now how important of a role social media has on your business strategy. If you’re not on social media, you’re making things significantly harder on your business than they need to be. However, social media is constantly changing and it’s hard if you’re a social...

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15 Tactics for Successful B2B Social Media Marketing 15 TACTICS FOR SUCCESSFUL B2B SOCIAL MEDIA MARKETING

blog article

Sep 13, 2018

The role of social media in demand generation has evolved to encompass targeted lead generation, influencer outreach, lead nurturing, social listening and research. B2B marketers who want to successfully build an engaged following on social media must master new skills as well as embrace the uniquen...

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Influencer & Content Marketing: Solving the Confluence Equation INFLUENCER & CONTENT MARKETING: SOLVING THE CONFLUENCE EQUATION

blog article

Sep 10, 2018

The framing of influencer marketing as a tactic driven by celebrities or YouTube stars is outdated, and not especially relevant in the B2B space. This approach is not about attaching your brand’s name to some popular or trendy individual for the sake of basic exposure and positive associations...

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How to Create the Perfect Landing Page for your Email Marketing Campaign HOW TO CREATE THE PERFECT LANDING PAGE FOR YOUR EMAIL MARKETING CAMPAIGN

blog article

Sep 09, 2018

With 50% of customers preferring to hear from brands through emails and 85% of promotional emails reaching the customer’s inbox now, it has become imperative for businesses to design an email campaign that not only resonates with the subscribers but has the capability to drive traffic and conv...

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5 Brands Harnessing Blockchain for Marketing and Advertising 5 BRANDS HARNESSING BLOCKCHAIN FOR MARKETING AND ADVERTISING

blog article

Sep 07, 2018

Today, brands are exploring whether blockchain can help solve transparency issues in marketing and advertising. This is especially pertinent as GDPR and privacy concerns make data security even more important to consumers and enterprises alike.

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3 Sure Fire Ways To Use Social Media For Lead Generation 3 SURE FIRE WAYS TO USE SOCIAL MEDIA FOR LEAD GENERATION

blog article

Sep 07, 2018

While social media isn’t necessarily the be-all and end-all of your online marketing efforts, it can play a significant role in getting you substantial results, and that includes lead generation. Considering that 90% of B2B top decision makers give a blind eye to cold calls, with 76% of buyers...

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3 Ways to Effectively Boost SEO 3 WAYS TO EFFECTIVELY BOOST SEO

blog article

Sep 07, 2018

Search Engine Optimization as the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results often referred to as natural, organic, or earned results. According to a recent survey, almost 100% of survey responders cited Google as the place where they...

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Social Media Content Management: How to Save Time Sharing Quality Content on Social Media SOCIAL MEDIA CONTENT MANAGEMENT: HOW TO SAVE TIME SHARING QUALITY CONTENT ON SOCIAL MEDIA

blog article

Sep 06, 2018

For most people, it’s somewhat a non-issue to let time pass them by as there’s still another tomorrow to try. But for busy business owners and project managers, lost time is tantamount to money lost. If you are a business no matter the size, it’s likely that you devote a good part ...

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Use The Pinterest Search Engine to Drive More Traffic USE THE PINTEREST SEARCH ENGINE TO DRIVE MORE TRAFFIC

blog article

Sep 06, 2018

Pinterest is not only a large social network but also serves as a powerful search engine that can provide valuable links to your personal brand’s website and it works much like Google search.

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6 Advanced Metrics to Determine How Social Media Achieves Business Goals 6 ADVANCED METRICS TO DETERMINE HOW SOCIAL MEDIA ACHIEVES BUSINESS GOALS

blog article

Sep 06, 2018

Many businesses struggle to measure their social media marketing activities. Marketers often cannot accurately determine how well their social media efforts generate leads or sales, improve ROI, or meet other specific business objectives.

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Top AI and Machine Learning Trends of 2018 TOP AI AND MACHINE LEARNING TRENDS OF 2018

blog article

Sep 06, 2018

We’ve come a long way since the term artificial intelligence was coined by AI luminary John McCarthy at Dartmouth in 1955. Sixty-three years later, AI is transforming healthcare, fintech, and other industries across the spectrum. While the quest for a truly humanlike AI continues, advancements...

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How SEO Fits into a Mixed-Channel Marketing Campaign HOW SEO FITS INTO A MIXED-CHANNEL MARKETING CAMPAIGN

blog article

Sep 06, 2018

In the digital world, it makes sense to view a marketing campaign with a digital-first mindset. It’s crucial, however, not to discard traditional advertising and marketing channels.The best approach to marketing your company, then, is to use both digital and traditional channels to promote you...

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Pinterest Is So Much More Than Recipes And Crafts PINTEREST IS SO MUCH MORE THAN RECIPES AND CRAFTS

blog article

Sep 05, 2018

Believe it or not, Pinterest is one of the most effective marketing platforms out there. While most companies focus on Facebook, which works great for brand awareness and engagement, using an image-based platform is just as important.

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Where Will Digital Marketing Be 5 Years From Now? WHERE WILL DIGITAL MARKETING BE 5 YEARS FROM NOW?

blog article

Sep 05, 2018

We all know that things are changing quickly, and digital marketing has rapidly adapted to new mediums and customer demands over the years. With that in mind, what does the future hold? Where will digital marketing go in the next five years? 

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Lead Generation: Adopt a New Mindset to Fill Your Stadium LEAD GENERATION: ADOPT A NEW MINDSET TO FILL YOUR STADIUM

blog article

Sep 05, 2018

Close your eyes and visualize a 360-degree stadium with a stage in the middle of the field and a curtain running right down the middle of the stadium, dividing your audience in half. The dividing curtain separates your first two audiences and the stadium itself separates them both from your third au...

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4 Brand-Building Tips on Using Instagram for Your Business 4 BRAND-BUILDING TIPS ON USING INSTAGRAM FOR YOUR BUSINESS

blog article

Sep 04, 2018

One of the most powerful marketing tools marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services on social media platforms is a great way to increase brand awareness, engagement, sales, and leads.

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The Truth About Social Media THE TRUTH ABOUT SOCIAL MEDIA

blog article

Sep 04, 2018

For many, these numbers may come as no surprise. As some of us know personally, Zuckerberg’s behemoth dominates social media ad spend and fights with Google for the top spot in global digital ad spend.

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Are You Making These Content Marketing Mistakes? ARE YOU MAKING THESE CONTENT MARKETING MISTAKES?

blog article

Sep 03, 2018

As we move into the latter half of 2018, it’s a good time to review and reflect on the success of content marketing programs. Reviewing results may reveal new opportunities or signal areas where you may want to pivot. While there isn’t one right way to do content marketing, but there are...

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5 Common Digital Marketing Mistakes 5 COMMON DIGITAL MARKETING MISTAKES

blog article

Sep 03, 2018

Are you struggling to find digital marketing strategies that work for your business? Are you so overwhelmed with all the options and worried you’ll waste money on campaigns that will fail? Don’t worry; we understand how difficult it can be to figure out what types of advertising your aud...

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How Long Does Inbound Marketing Take? HOW LONG DOES INBOUND MARKETING TAKE?

blog article

Sep 02, 2018

If you work with clients who are curious about inbound marketing you’ve probably heard them ask how long it takes. You might tell them that it takes a number of months before you actually start seeing a return. And, you might feel a little uneasy about giving them an exact date when they&rsquo...

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eCommerce Marketing: The Best Times to Send Emails ECOMMERCE MARKETING: THE BEST TIMES TO SEND EMAILS

blog article

Aug 31, 2018

When launching a new business, timing is everything. This is definitely the case for eCommerce companies, especially since digital consumers are more engaged now than ever before. When a customer is clued into communication from your company around the clock via email, social media, and other channe...

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5 Strategies to Manage a Remote Social Media Team 5 STRATEGIES TO MANAGE A REMOTE SOCIAL MEDIA TEAM

blog article

Aug 31, 2018

Companies are increasingly hiring remote employees to attract top talent from across the globe. However, managing a team where members are geographically not in the same location can be challenging, especially when they are responsible for developing the company’s social media strategies. Many...

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What You Need to Know About Content Strategy. WHAT YOU NEED TO KNOW ABOUT CONTENT STRATEGY.

blog article

Aug 31, 2018

The cornerstone of an effective inbound marketing strategy is a comprehensive content strategy aligned with every stage of the inbound sales funnel. Wait a minute, some of you might be saying, aren’t content marketing and inbound marketing the same thing? Not quite. Most marketing professional...

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5 Ways to Construct the Perfect Social Strategy 5 WAYS TO CONSTRUCT THE PERFECT SOCIAL STRATEGY

blog article

Aug 31, 2018

As a newcomer to the marketing world, social media has quickly established its dominance as one of the top strategies businesses are using to market their business. As a platform that offers both a free and paid approach, social media sites can prove to be a cost-effective way for businesses to reac...

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Top 15 Digital Marketing Tools for Content Marketing TOP 15 DIGITAL MARKETING TOOLS FOR CONTENT MARKETING

blog article

Aug 31, 2018

It’s a competitive world, which is why more companies are relying on content marketing to increase website traffic, build a connection with customers, and ultimately drive more sales. When you create strong content and distribute it via email and social media, you have a holistic marketing str...

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The Importance of Facebook Remarketing THE IMPORTANCE OF FACEBOOK REMARKETING

blog article

Aug 30, 2018

Social media advertising has transformed the way businesses reach potential and existing customers online. Facebook, now with 2.2 billion users, remains one of the biggest players in the digital advertising space, having raked in a massive 40.7 billion US dollars from advertising; it will, therefore...

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How to Use Social Data to Run a Successful Content Marketing Campaign HOW TO USE SOCIAL DATA TO RUN A SUCCESSFUL CONTENT MARKETING CAMPAIGN

blog article

Aug 30, 2018

When you think about ways to utilize social media data - metrics like hashtag popularity or follower counts - the first thing which likely springs to mind is a social strategy, and how to tap into such to inform your process.

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5 Key Steps to Maintaining Brand Identity in Your Digital Marketing 5 KEY STEPS TO MAINTAINING BRAND IDENTITY IN YOUR DIGITAL MARKETING

blog article

Aug 30, 2018

A brand identity is what makes your brand recognizable and attractive. It’s important to be consistent whether you’re crafting emails, creating new landing pages, or posting photos on Instagram. However, creating and maintaining a brand identity is easier said than done.

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Inbound vs. Outbound Marketing INBOUND VS. OUTBOUND MARKETING

blog article

Aug 30, 2018

As a sales professional, you’ve been there – do your deep breathing, reviewing the script and preparing to knock out your 50 cold calls for the day. You know there should be a better way, but it feels hopeless. There’s a way to get the leads you need. It’s called inbound mark...

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3 Signs It’s Time to Ditch a Digital Marketing Campaign. 3 SIGNS IT’S TIME TO DITCH A DIGITAL MARKETING CAMPAIGN.

blog article

Aug 29, 2018

Marketers across industries don’t like to admit defeat. However, not every marketing plan provides results, and sometimes, the best course of action is to scratch a campaign completely and move on. Indeed, knowing when to halt an ineffective marketing tactic and adopt a new approach is actuall...

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5 Ways a Screenwriting Beat Sheet Can Help Your Inbound Marketing Content 5 WAYS A SCREENWRITING BEAT SHEET CAN HELP YOUR INBOUND MARKETING CONTENT

blog article

Aug 29, 2018

Inbound marketing is all about taking a customer-driven approach to content rather than a traditional marketing and sales approach. Essentially, inbound marketing content positions the buyer persona as the hero of a story and your brand as the hero’s guide. Various types of inbound marketing c...

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Why You Should Still Be Marketing on Google Plus WHY YOU SHOULD STILL BE MARKETING ON GOOGLE PLUS

blog article

Aug 28, 2018

In the wake of even more algorithm changes on Facebook Pages, it seems as though these are nothing more than static websites that have no organic growth. The good news is that businesses can still build niche communities on Google Plus, which has the potential to bring even more exposure for your br...

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How to think strategically about email personalization HOW TO THINK STRATEGICALLY ABOUT EMAIL PERSONALIZATION

blog article

Aug 28, 2018

With 80% of consumers being more likely to make a purchase from a retailer that tailors the offer to their preferences, retail marketers should focus on personalizing email communications to further increase e-commerce revenue and customer loyalty.

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5 Reasons Why Instagram Will Beat Facebook as Most Popular Social Media Network 5 REASONS WHY INSTAGRAM WILL BEAT FACEBOOK AS MOST POPULAR SOCIAL MEDIA NETWORK

blog article

Aug 28, 2018

In 2012, Facebook spent 1 billion dollars to purchase Instagram. At the time, it seemed like an outrageous amount of money to pay since the network had only 30 million users. Facebook, at the time, was weak on mobile prior to their public days on the stock market. Buying Instagram allowed them to im...

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How the New Instagram Graph API Is Changing Social Media Marketing HOW THE NEW INSTAGRAM GRAPH API IS CHANGING SOCIAL MEDIA MARKETING

blog article

Aug 27, 2018

The year 2018 is shaping up to be a big one for Instagram. The social media platform breached the billion-user milestone in June. We’ve seen the addition of exciting features such as IGTV, an Instagram meets YouTube-style app. But for those whose businesses have apps that rely on Instagram, th...

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Google Expands Your Search Ads AGAIN! What You Need to Know GOOGLE EXPANDS YOUR SEARCH ADS AGAIN! WHAT YOU NEED TO KNOW

blog article

Aug 27, 2018

When Google first released Expanded Text Ads in 2016, advertisers rejoiced. Overnight, ads grew 50% in size and the possibilities for new ad copy seemed endless. On average, advertisers saw their ads’ click-through rates increase by 20% after making this change.

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23 Social Media And Digital Marketing Best Practices That Are Actually Myths 23 SOCIAL MEDIA AND DIGITAL MARKETING BEST PRACTICES THAT ARE ACTUALLY MYTHS

blog article

Aug 26, 2018

When you are new to the game and have not your path to success, you probably hop from one piece of information to the next, sucking up all the tips, social media best practices and success stories

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6 Essential Steps to Take Before Your First Ecommerce Sale 6 ESSENTIAL STEPS TO TAKE BEFORE YOUR FIRST ECOMMERCE SALE

blog article

Aug 25, 2018

In many ways, a digital business involves just as much red tape, logistics, and paperwork even if that paperwork isn’t on actual paper as any other business. In fact, you’ll have some additional things to consider that traditional business owners never had to worry about. First, choose y...

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How to Turn One Ecommerce Customer into Ten HOW TO TURN ONE ECOMMERCE CUSTOMER INTO TEN

blog article

Aug 24, 2018

Getting more e-commerce customers to your website and through to buying something can be a serious challenge.No matter your niche, there's a lot of competition. And there's always Amazon and Walmart looming over the entire industry. So you need to be trying new things - things which most of ...

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6 Ways Pillar Pages Help Your Content Marketing 6 WAYS PILLAR PAGES HELP YOUR CONTENT MARKETING

blog article

Aug 24, 2018

We've been helping clients move to pillar pages to boost SEO rank for the core services they offer and problems they solve. Better SEO is one of the biggest reasons people are interested in pillar pages, but as we've helped more clients do this, we've seen many other benefits of planning...

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The Importance of a Good Social Media Bio THE IMPORTANCE OF A GOOD SOCIAL MEDIA BIO

blog article

Aug 24, 2018

With all the talk about social media algorithms and figuring out how to grow your account, we haven’t chatted about some back to basics topics like the importance of a good social media bio and profile picture. In this post, we’ll go over what key elements you need for a bio which attrac...

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The Best Kept Content Marketing Secrets Exposed THE BEST KEPT CONTENT MARKETING SECRETS EXPOSED

blog article

Aug 23, 2018

As we come to the end of summer, consumers are looking ahead to the holiday season, but the upcoming months are more than just pumpkins and holiday decorations. For brands, it’s a time to reflect on what has worked for their business content marketing strategy and determine what they need to c...

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Google Ads vs Facebook Ads: When to Use Each Ad Platform GOOGLE ADS VS FACEBOOK ADS: WHEN TO USE EACH AD PLATFORM

blog article

Aug 23, 2018

Imagine you're walking down the street and the sole of your much-loved sneaker finally separates. Your sock starts flapping in the wind. Now I need another pair of sneakers you exclaim, and a well-dressed man walks up with a pair in his hands. "These ones are 50% off, he tells you.

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Insourcing vs. Outsourcing: What’s Best for My Digital Marketing? INSOURCING VS. OUTSOURCING: WHAT’S BEST FOR MY DIGITAL MARKETING?

blog article

Aug 22, 2018

This is the typical question for many businesses, regardless of size. Both have their benefits. But after two decades of experience that includes positions as an employee and employer, outsourcing has continually claimed the dominant hand.

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5 Lessons from HUD 5 LESSONS FROM HUD'S "DIGITAL REDLINING" COMPLAINT AGAINST FACEBOOK

blog article

Aug 22, 2018

 The Department of Housing and Urban Development announced a formal complaint against Facebook for alleged digital redlining. This story has valuable insights to offer financial institution leaders even if they aren't immediately evident. Learn the three lessons we've learned from this ...

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12 Scalable Lead Generation Tactics For Unmatched Agency Growth 12 SCALABLE LEAD GENERATION TACTICS FOR UNMATCHED AGENCY GROWTH

blog article

Aug 21, 2018

One of the hardest things for any growing agency is capturing leads at scale. In this guide, we’ll share unbeatable tactics you can use to grow not just a handful, but hundreds of leads. Read on to learn how. You’ve got a finely optimized suite of services. Your project management system...

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5 Skills Modern Content Marketers Needs 5 SKILLS MODERN CONTENT MARKETERS NEEDS

blog article

Aug 21, 2018

Modern content marketers can’t get by on a limited knowledge base these days. Along with insights around their brand and product, they have to have skills that help them deliver top-quality, valuable content to the target audience that drives results.

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Four Keys to Global Content Marketing Success FOUR KEYS TO GLOBAL CONTENT MARKETING SUCCESS

blog article

Aug 21, 2018

Content marketing is the engine that drives online marketing success. It’s the linchpin that impacts most aspects of internet marketing SEO, social media promotion, newsletters, and online conversions.

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10 Ecommerce Marketing Experts Share Their Top Growth Strategy 10 ECOMMERCE MARKETING EXPERTS SHARE THEIR TOP GROWTH STRATEGY

blog article

Aug 21, 2018

I sought out ten of the top e-commerce experts to get their top strategies for growing an e-commerce business. Now, many of the experts in this article may be unknown to you, but that's because they're the people on the front lines of e-commerce marketing. These aren't the influencers ma...

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How Voice Search Will Impact Digital Marketing in 2019 HOW VOICE SEARCH WILL IMPACT DIGITAL MARKETING IN 2019

blog article

Aug 21, 2018

With such a rapid increase in use, analysts predict that voice search will have a massive effect on digital marketing before 2020 even hits. That’s why businesses need to research now, and not later, how voice search will impact their digital marketing in 2019.

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How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion? HOW ACCURATE IS SOCIAL MEDIA SENTIMENT ANALYSIS IN MEASURING CONSUMER OPINION?

blog article

Aug 20, 2018

Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a positive to negative scale indicates how consumers feel about company products, the company’s response to the current news, or the seriousness of a recent PR mishap

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How Voice and Responsive Search Ads will Revolutionize Google Ads HOW VOICE AND RESPONSIVE SEARCH ADS WILL REVOLUTIONIZE GOOGLE ADS

blog article

Aug 19, 2018

In search marketing, keywords are the foundation of search. However, we are moving to a time where keywords and ads need to create synergy for the audience. After watching the Marketing Launch for Google Ads (no longer AdWords) it is time to face that industry changes will revolutionize the way we l...

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Shortcut Guide to Creating SEO Content SHORTCUT GUIDE TO CREATING SEO CONTENT

blog article

Aug 19, 2018

It’s important for SEO and content marketers to understand that content and SEO go hand-in-hand, Oftentimes, each is only concerned with their respective area of focus. Without coupling the two, marketers are missing out on the opportunity to achieve maximum effectiveness.

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ABC – Always Be Connecting : How to Use Social Media to Build Connections and Sales ABC – ALWAYS BE CONNECTING : HOW TO USE SOCIAL MEDIA TO BUILD CONNECTIONS AND SALES

blog article

Aug 17, 2018

For most salespeople, the ABC acronym sounds familiar. Most remember the “Always Be Closing” acronym, but that phrase has become outdated. In the age of social selling, the ABC acronym has taken on a new identity.

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How to Create Content That Makes Your Buyer Feel Smart HOW TO CREATE CONTENT THAT MAKES YOUR BUYER FEEL SMART

blog article

Aug 17, 2018

When was the last time you bought something and felt totally out of your element? Maybe it was a computer or some sort of healthcare product. Whatever the case – it’s important that the salesman is able to strike a chord without sounding patronizing.

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3 Ways the Best Brands Do Omnichannel Right 3 WAYS THE BEST BRANDS DO OMNICHANNEL RIGHT

blog article

Aug 17, 2018

Have you had enough of the term omnichannel? It blasted into our vocabulary a few years ago, shoving out multichannel as the preferred ubiquitous business speaks of our time. Omnichannel paints a picture of an all-knowing customer journey. It’s agnostic about your specific channel sins, and in...

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5 Ways to Use Email in Your Next Digital Marketing Campaign 5 WAYS TO USE EMAIL IN YOUR NEXT DIGITAL MARKETING CAMPAIGN

blog article

Aug 16, 2018

When it comes to launching a new digital marketing campaign, there’s a lot to consider. You need to align your campaign across teams and make sure each platform is ready to do its job. Are your current digital marketing campaigns telling a complete story? Are they bringing clarity or vision? A...

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Why You Should Send Your Next Promotional Email at Midnight WHY YOU SHOULD SEND YOUR NEXT PROMOTIONAL EMAIL AT MIDNIGHT

blog article

Aug 16, 2018

When a politician changes their position on a policy question, we call them a flip-flopper. And we don’t trust them. But changing your position on an issue based on new evidence is a sign of progress and wisdom. And not just for politicians, for all the rest of us. For a long time, when it cam...

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Instagram Marketing Strategy 101 INSTAGRAM MARKETING STRATEGY 101

blog article

Aug 16, 2018

I can say with 100% confidence that Instagram is winning for favorite social platform among the humans I know. But why do people love Instagram so much? The most common response I hear when asking my friends, family, and acquaintances this question is, The pictures In 2017, digital asset management ...

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10 Most-Common Content Syndication Mistakes Made By B2B Marketing Teams 10 MOST-COMMON CONTENT SYNDICATION MISTAKES MADE BY B2B MARKETING TEAMS

blog article

Aug 16, 2018

As B2B marketing and sales organizations prioritize account-based revenue strategies, traditional inbound tactics alone can’t provide the quantity or quality of decision-makers to convert target accounts. You simply can’t wait for prospects to find your website through inbound marketing ...

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Considering Marketing Automation? Start With Social Media CONSIDERING MARKETING AUTOMATION? START WITH SOCIAL MEDIA

blog article

Aug 16, 2018

If you’re ready to get started with marketing automation, the easiest place to start is with social media. It’s very simple to start automating certain social media tasks, and you’ll quickly see how this saves you time for more value-added things. In fact, automation can do some ta...

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The How and Why of Mini-Sites for Content Marketing THE HOW AND WHY OF MINI-SITES FOR CONTENT MARKETING

blog article

Aug 16, 2018

Content management systems (CMS) have been, on the whole, a great step forward in the evolution of the web. They allow site owners to maintain their own sites without the friction (in time and money) of having to go through a technical team to add, edit, and delete content. This has fueled the rise ...

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How To Not Be Annoying On LinkedIn HOW TO NOT BE ANNOYING ON LINKEDIN

blog article

Aug 16, 2018

In the ever-changing social media landscape, LinkedIn has proven to be a trusted resource for professionals in every industry. As such, it can be a great tool for networking, keeping in touch with old colleagues, recruiting new employees, finding job opportunities, and showcasing your professional k...

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The Latest Evolution of Facebook: The Marketing Low-Down on 5 Recent Changes THE LATEST EVOLUTION OF FACEBOOK: THE MARKETING LOW-DOWN ON 5 RECENT CHANGES

blog article

Aug 15, 2018

As all marketers will remember, the quest to improve user experience started way back in 2015, with the announcement it would be making refinements to its News Feed to strike a better balance between friends, public figures, publishers, businesses, and community organizations.

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5 Actionable Social Video Stats to Boost your Social Marketing Strategy 5 ACTIONABLE SOCIAL VIDEO STATS TO BOOST YOUR SOCIAL MARKETING STRATEGY

blog article

Aug 14, 2018

Video content for B2B companies is growing steadily on LinkedIn and it could be the next craze in the near future. According to Hubspot, after asking marketers about all sorts of different platforms and techniques  YouTube, Facebook, etc.- the most surprising metric came from the video on Linke...

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10 Steps to Build Your First Email Marketing Automation Drip Campaign 10 STEPS TO BUILD YOUR FIRST EMAIL MARKETING AUTOMATION DRIP CAMPAIGN

blog article

Aug 14, 2018

Drip Campaigns can empower your email marketing efforts and get you dramatic results (e.g., engagement and sales). But it’s not enough to have an email autoresponder tool, knowing how to set it up to work for you while you’re busy doing what you love is the key.

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How Product Bundling Can Boost Your E-Commerce Sales HOW PRODUCT BUNDLING CAN BOOST YOUR E-COMMERCE SALES

blog article

Aug 13, 2018

Have you ever upgraded to a large popcorn or drink at the movies, merely because the helpful clerk pointed out that it’s “only 25 cents more?”Have you ever grabbed the shampoo and conditioner combo that was cellophane-wrapped together, because it was simpler than sorting through al...

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The Impact of Email Branding When Gathering Insightful Data THE IMPACT OF EMAIL BRANDING WHEN GATHERING INSIGHTFUL DATA

blog article

Aug 13, 2018

Every CX program wants to gather as much insightful data as possible. We all are asked to provide our feedback multiple times every day. One day, I decided to count how many times I was asked to provide feedback. I initially thought maybe once per day, but when I counted it, I was invited to provide...

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The One Thing Amazon, Airbnb, IKEA, and Uber Do Better Than Everyone Else THE ONE THING AMAZON, AIRBNB, IKEA, AND UBER DO BETTER THAN EVERYONE ELSE

blog article

Aug 13, 2018

What do Amazon, Airbnb, IKEA, and Uber all have in common? If you said four very successful companies, that would be true. But would you also say they were the most innovative companies in the world? Maybe not. But these four companies innovate in one way that is better than all their competition. T...

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4 Step Guide to Online Marketing for Small Businesses 4 STEP GUIDE TO ONLINE MARKETING FOR SMALL BUSINESSES

blog article

Aug 13, 2018

Over the past few years, we’ve witnessed the balance of power shift from traditional marketing to online marketing. Of course, it was never a matter of if, but when this was going to happen. Online marketing is more cost-efficient, and it allows you to reach your target audience more quickly a...

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How to do content marketing for your start-up HOW TO DO CONTENT MARKETING FOR YOUR START-UP

blog article

Aug 08, 2018

Every month, more than 500,000 new businesses are launched. With the rise of content marketing and digital PR, the marketing arena is even for everyone–be it a billion-dollar company or a bootstrapped start-up. With a well-drafted PR and content marketing strategy, a start-up with a single-dig...

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Want Consumers to Visit Your E-commerce Website? Here WANT CONSUMERS TO VISIT YOUR E-COMMERCE WEBSITE? HERE'S THE SECRET

blog article

Aug 07, 2018

For running an e-commerce platform in such an hour of a rush, you would need to outrank your competitors in every aspect whether it's the SERP or conversion rates. In order to be a champ in your niche and rule the industry, you need to manage the constant flow the natural traffic to your e-comme...

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11 Effective Content Marketing Tools to Demolish Your KPIs 11 EFFECTIVE CONTENT MARKETING TOOLS TO DEMOLISH YOUR KPIS

blog article

Aug 07, 2018

I’m often asked about my preferred mix of tools for content marketing, and which platforms I personally use? There’s no shortage of them to consider, either - in fact, there are almost 7,000 marketing tools.

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How Do You Measure Whether Your Marketing Campaign is a Success? HOW DO YOU MEASURE WHETHER YOUR MARKETING CAMPAIGN IS A SUCCESS?

blog article

Aug 07, 2018

Gauging whether a campaign has been successful is one of the key elements of marketing, both in-house and within agencies. A successful campaign provides a sense of pride and achievement, and the knowledge that you have been able to justify the spend on the campaign. But what defines whether a campa...

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How Do I Make Email Marketing Work For My Business? HOW DO I MAKE EMAIL MARKETING WORK FOR MY BUSINESS?

blog article

Aug 07, 2018

It’s one of the most common ways for businesses to communicate with their customers and prospects, and GDPR won’t change that. But the popularity of email marketing doesn’t mean brands large or small get it right every time, if at all. Here, Adam Oldfield, managing director of mark...

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9 Steps To Attract New Audiences With SEO Keyword Research 9 STEPS TO ATTRACT NEW AUDIENCES WITH SEO KEYWORD RESEARCH

blog article

Aug 06, 2018

You know you need to do keyword research. After all, you’re producing content to support your business growth, not writing a love letter to your grandma.The goal is to get as many qualified leads as possible to find your post, including new people finding you through Google search. But how can...

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5 Profitable Ways to Automate Your Ecommerce Processes 5 PROFITABLE WAYS TO AUTOMATE YOUR ECOMMERCE PROCESSES

blog article

Aug 06, 2018

Time is money, and a rapidly growing business can be a victim of its own success. Scaling quickly increases the amount of time-intensive tasks for your employees. When the exchange rate is a one-for-one time in, money out your company’s growth can stall. Freeing up time for your employees lets...

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9 Key Video Advertising Tips from Facebook 9 KEY VIDEO ADVERTISING TIPS FROM FACEBOOK

blog article

Aug 05, 2018

Facebook has published a new list of tips on video optimization across both Facebook and Instagram, providing specific notes on how to generate the best response with video campaigns on the two platforms.

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3 Steps to Writing Nonprofit Email Campaigns 3 STEPS TO WRITING NONPROFIT EMAIL CAMPAIGNS

blog article

Aug 05, 2018

As a nonprofit, your schedule is more than jam-packed – but now is the time to sit down and write an email for your marketing efforts. Your goal of this email is to tell a story that builds a connection and inspires your supporters to take action. You’ve probably figured out the topic fo...

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4 Ways Local SEO Can Boost Your Mobile Marketing Efforts 4 WAYS LOCAL SEO CAN BOOST YOUR MOBILE MARKETING EFFORTS

blog article

Aug 04, 2018

It’s no secret that mobile devices are the way people survive in this technology-driven world. The number of people that use their mobile phone for looking up information surpassed desktop search years ago. People now have access to just about anything they can think of from getting directions...

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3 brick-and-mortar lessons for e-commerce 3 BRICK-AND-MORTAR LESSONS FOR E-COMMERCE

blog article

Aug 03, 2018

It's an occupational hazard within the retail sector: Lessons learned in the market are usually learned the hard way. Adding insult to injury, there is a very low margin for error, particularly when changing course in the business does not correlate with shopper demands. The good news for grocer...

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The Difference Between AI and Machine Learning and How Marketers Use Them to Increase ROI THE DIFFERENCE BETWEEN AI AND MACHINE LEARNING AND HOW MARKETERS USE THEM TO INCREASE ROI

blog article

Aug 02, 2018

If this confusion is keeping marketers from adopting AI, it’s unfortunate. AI is such a powerful asset to marketers—it’s helping brands and agencies analyze marketing data with unprecedented precision, providing them with the insights to make smarter optimizations that drive more r...

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How marketers are navigating GDPR compliance creatively HOW MARKETERS ARE NAVIGATING GDPR COMPLIANCE CREATIVELY

blog article

Aug 01, 2018

With GDPR finally enforced, marketers are now legally bound to handle, process and store personal data much more securely and transparently. The regulations are putting consumers back in the driving seat by giving them control over their data, and the marketing communications they receive as a resul...

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4 Pinterest Hacks You Can Adopt to Drive Traffic to Your Blog 4 PINTEREST HACKS YOU CAN ADOPT TO DRIVE TRAFFIC TO YOUR BLOG

blog article

Aug 01, 2018

If you didn’t know it already, Pinterest is a blogger’s best friend. You may have thought the platform was useful only for finding recipes, home decor, and DIY projects; but in fact, it's so much more

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How To Build A Brand Community Using Social Media HOW TO BUILD A BRAND COMMUNITY USING SOCIAL MEDIA

blog article

Jul 31, 2018

Today, companies and brands are often unsure of what to post on social media and often resort to self-promotion, which to be honest is boring and one of the worst things you can do. Social media when utilized correctly and with a purpose builds a community. Brands that take on a mentoring role, prov...

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The Winning Formula For Successful Digital Marketing in 2018 THE WINNING FORMULA FOR SUCCESSFUL DIGITAL MARKETING IN 2018

blog article

Jul 30, 2018

It can seem overwhelming when you think about the ever-evolving world of digital marketing. Where do you start? What are the first steps you should take when getting your feet wet in this critical area of study? In the following article, we will walk you through all the necessary steps to get you to...

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Five ways ecommerce is being revolutionized right now FIVE WAYS ECOMMERCE IS BEING REVOLUTIONIZED RIGHT NOW

blog article

Jul 30, 2018

E-commerce has come a long way from its birth in the 1990s. From the dot-com boom and bust to the SEO age, the rise of social media, and the impact of mobile, this industry has had a wild ride.

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The Importance of Digital Marketing in 2018 THE IMPORTANCE OF DIGITAL MARKETING IN 2018

blog article

Jul 28, 2018

Technology is integrated into our lives more than ever before. We own smartphones, conversational AI devices such as Amazon Alexa and Google Home, laptops, and tablets. With so many people online, it’s essential for businesses to be online as well. As our online presence continues to grow, the...

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How to Launch Your First Email Marketing Campaign and Get the Results You Want HOW TO LAUNCH YOUR FIRST EMAIL MARKETING CAMPAIGN AND GET THE RESULTS YOU WANT

blog article

Jul 27, 2018

Email isn’t going anywhere. There are 3.7 billion global email users, and that number is expected to grow to 4.1 billion by 2021. What's more, this communication channel is supremely popular: People check their emails multiple times a day, and when you're trying to market your company,...

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Social Media Marketing: Importance of Measuring Your ROI SOCIAL MEDIA MARKETING: IMPORTANCE OF MEASURING YOUR ROI

blog article

Jul 27, 2018

By now, most members of the healthcare community understand that a social media component is essential to a broader marketing effort. But before one simply “dives in,” one needs a defined strategy and a means of measuring ROI (Return on Investment). An effective social campaign is not si...

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The best digital marketing stats we’ve seen this week THE BEST DIGITAL MARKETING STATS WE’VE SEEN THIS WEEK

blog article

Jul 27, 2018

Dear reader, I invite you to enjoy this week’s stats roundup with an ice-cold glass of anything refreshing. Or, maybe just go stand next to an open freezer for five minutes and have a little read You’ve earned it. We’ve got news about Amazon earnings, influencer bots, customer serv...

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The Merchant’s Guide to Using Facebook for Affiliate Marketing THE MERCHANT’S GUIDE TO USING FACEBOOK FOR AFFILIATE MARKETING

blog article

Jul 26, 2018

You’ve probably heard this by now, a few times over, and it might be enough anecdotal evidence to skip focusing on Facebook as you grow your business’ affiliate marketing footprint. But we’re here to tell you to rethink that. The death of Facebook has been greatly exaggerated. Worl...

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How to Create an Effective Win Back Email Campaign HOW TO CREATE AN EFFECTIVE WIN BACK EMAIL CAMPAIGN

blog article

Jul 26, 2018

Email marketing, if not kept engaging enough with your subscribers may hit a stale spot, and that calls for extra effort than the usual practices you follow in email campaign management.

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5 Keys To Building An Effective SEO Marketing Plan 5 KEYS TO BUILDING AN EFFECTIVE SEO MARKETING PLAN

blog article

Jul 25, 2018

Search Engine Optimization, or SEO, is a scary-sounding phrase that involves maximizing the number of visitors to your webpage. It’s one of the main marketing tools that agencies, mine included, use to get people to visit websites. However, any company could benefit from quality SEO. The field...

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What is Digital Marketing? Breaking Down the Basics WHAT IS DIGITAL MARKETING? BREAKING DOWN THE BASICS

blog article

Jul 25, 2018

Digital marketing is the use of the internet to market your products or services. Digital marketing campaigns may include using social media, email, search engines, and a website or landing pages to engage with current and future customers

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Social Media… Where To Start? SOCIAL MEDIA… WHERE TO START?

blog article

Jul 25, 2018

We hear so much about strategies for running a successful social media strategy, but how are you supposed to run that strategy if you don’t get started properly? Before you can get to the day-to-day successes, you need to set yourself up. Here are a few things to consider as you are building y...

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How to Incorporate Video into Your Social Media Marketing Strategy HOW TO INCORPORATE VIDEO INTO YOUR SOCIAL MEDIA MARKETING STRATEGY

blog article

Jul 25, 2018

From the revolutionary Tasty videos to the recent roll-out of Instagram TV, video as a social media marketing tactic has become, “the new black.” The mad rush of businesses incorporating videos into their digital marketing and advertising strategies may have you in a panic, but before yo...

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Boost Social Media Marketing BOOST SOCIAL MEDIA MARKETING

blog article

Jul 25, 2018

According to recent research performed by Content Marketing Institute, presented by author Chris Richardson, 83% of B2B marketers use social media networks for traffic/client generation, making it the No. 1 preferred tactic. And, the same research shows that the average B2B organization is present o...

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5 Ways to Profit from Digital Marketing Through 2028 5 WAYS TO PROFIT FROM DIGITAL MARKETING THROUGH 2028

blog article

Jul 25, 2018

The online revolution is coming faster than you think. We are in the age of the Uber-ization, Netflixing, and Bitcoining of everything. Your customers are getting used to ordering their products and services on demand. They like to choose exactly what they want, how they want it and when they want i...

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Are Computer-Generated Characters the Future of Influencer Marketing? ARE COMPUTER-GENERATED CHARACTERS THE FUTURE OF INFLUENCER MARKETING?

blog article

Jul 25, 2018

Computer-generated influencers - the latest breed of Instagram stars who resemble human beings but are not - are slowly rising in popularity, drawing attention from fashion and beauty brands alike.

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How to Calculate the ROI of Influencer Marketing Campaigns HOW TO CALCULATE THE ROI OF INFLUENCER MARKETING CAMPAIGNS

blog article

Jul 25, 2018

Before launching an influencer marketing campaign, you need to decide what you want to accomplish. Establishing an end goal for your efforts is essential for determining how you’ll measure it. Here are the most common end goals (and how to measure them):

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10 Expert Tips for Putting Together Your Own Digital Marketing Puzzle 10 EXPERT TIPS FOR PUTTING TOGETHER YOUR OWN DIGITAL MARKETING PUZZLE

blog article

Jul 23, 2018

Building your marketing plan is like putting together the pieces of a puzzle. One piece might be video marketing. Another might be email marketing. And there might also be some related to social media and content creation.

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Group, Facebook To Train Young Graduates On Digital Marketing GROUP, FACEBOOK TO TRAIN YOUNG GRADUATES ON DIGITAL MARKETING

blog article

Jul 22, 2018

A digital training not-for-profit initiative in partnership with Facebook has said it will train young graduate waiting for employment on intensive Digital Marketing training programme.

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10 Benefits of Social Media for All Businesses 10 BENEFITS OF SOCIAL MEDIA FOR ALL BUSINESSES

blog article

Jul 22, 2018

No doubt most of you reading this are fully immersed in social media. We live and breathe it. Most of our job is focused on it. But shockingly, to those of us that ride or die with our friends on social channels, there are still businesses on the fence about utilizing the medium, and there are still...

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5 Things You Need to Know About Outsourcing Content Marketing 5 THINGS YOU NEED TO KNOW ABOUT OUTSOURCING CONTENT MARKETING

blog article

Jul 20, 2018

The thing is, outsourcing is a partnership. If you’ve been switching from freelancer to freelancer and agency to agency without seeing any improvement, that’s probably what’s missing. Even if you’re absolutely certain you’ve just had a string of bad writers, why not con...

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Best Email Marketing Practices for Your B2B Healthcare Company BEST EMAIL MARKETING PRACTICES FOR YOUR B2B HEALTHCARE COMPANY

blog article

Jul 20, 2018

With so many high-tech options for your B2B healthcare inbound marketing, email may be at the bottom of your list. The truth is, it should go somewhere near the top. Not only is B2B healthcare email marketing one of the top tactics for attracting a significant number of quality leads, but it can yie...

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How Blockchain Technology Is Changing Digital Marketing HOW BLOCKCHAIN TECHNOLOGY IS CHANGING DIGITAL MARKETING

blog article

Jul 19, 2018

Digital marketing is a central part of any business. To thrive in today’s society, you must be able to effectively advertise on online platforms, including social media. Experts are predicting significant changes in the digital marketing world. A recent technological advancement called Blockch...

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GLOBAL RETAIL E-COMMERCE PACKAGING MARKET 2018 BY PLAYERS GLOBAL RETAIL E-COMMERCE PACKAGING MARKET 2018 BY PLAYERS

blog article

Jul 19, 2018

Recently added a new in-depth research report that focuses on 2018- 2025 Retail E-commerce Packaging Market report around the globe. The study of reports gives always a satisfactory solution to the user. The research is attached with substantial information in the form of graphs and tables to unders...

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5 Social Media Marketing Lessons From Netflix 5 SOCIAL MEDIA MARKETING LESSONS FROM NETFLIX

blog article

Jul 18, 2018

Netflix currently has more than 125 million subscribers who pay to use its services, and 7.4 million of these were added within the first three months of this year. Netflix’s closest competitor, Amazon Prime, has about 100 million users. Netflix is so successful that in the first quarter of 20...

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5 Google AdWords Features You Should Be Using In 2018 5 GOOGLE ADWORDS FEATURES YOU SHOULD BE USING IN 2018

blog article

Jul 17, 2018

There’s a lot to love about Google in 2018. Although privacy is still not high on their list of priorities, they are unleashing lots of cool new features and upgrading existing ones to the AdWords platform. The new AdWords interface may take some getting used to, like that time your parents br...

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5 Ways You Can Use Social Media Listening to Your Advantage 5 WAYS YOU CAN USE SOCIAL MEDIA LISTENING TO YOUR ADVANTAGE

blog article

Jul 17, 2018

Social media monitoring is a must for any brand - and really, why would you miss such a great opportunity to find people who are talking about your business, looking for something that you offer, or asking a question that you can answer?

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4 Components of Effective Lead Generation and Lead Nurturing Campaigns 4 COMPONENTS OF EFFECTIVE LEAD GENERATION AND LEAD NURTURING CAMPAIGNS

blog article

Jul 16, 2018

Content marketing, when done right, is an inexpensive, extremely effective way to generate and nurture leads. But, as I recently wrote, even the best content marketing strategy won’t do you much good if your website stinks. You have to have certain tactical elements for lead generation and lea...

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Using Redirects Can Impact Google AdWords Quality Score USING REDIRECTS CAN IMPACT GOOGLE ADWORDS QUALITY SCORE

blog article

Jul 12, 2018

It came up in a tweet specifically about HTTPS, with Jon Diorio of AdWords advising advertisers to ensure if they have switched to HTTPS, that they update their landing page URLs to HTTPS, for those sites that have switched to secure in anticipation of the Google Chrome change that will mark all non...

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10 Common Reasons Why Influencer Marketing Campaigns Fail 10 COMMON REASONS WHY INFLUENCER MARKETING CAMPAIGNS FAIL

blog article

Jul 12, 2018

In today’s over-communicated, advertising-wary digital landscape, businesses need to find alternative strategies for generating brand exposure, website traffic, and conversions, and influencer marketing are often just what’s needed. Done right, influencer marketing can generate insane re...

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Holiday Facebook Ad Examples Analyzed to Help You Drive Sales HOLIDAY FACEBOOK AD EXAMPLES ANALYZED TO HELP YOU DRIVE SALES

blog article

Jul 12, 2018

This article gives you real-world, holiday-specific Facebook ad examples from businesses like yours - providing inspiration for a successful holiday season. Walmart is one of the most successful and active businesses on Facebook, so I often look to them for inspiration for a post and advertising str...

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How to Increase Website Engagement via Facebook, Instagram & Twitter HOW TO INCREASE WEBSITE ENGAGEMENT VIA FACEBOOK, INSTAGRAM & TWITTER

blog article

Jul 11, 2018

Having a strong online presence is necessary for virtually every industry to remain relevant and competitive. Pew Research found that 8 out of 10 Americans shop online, saying, “Americans are incorporating a wide range of digital tools and platforms into their purchasing decisions and buying h...

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How Successful Life Science Businesses Generate Their Leads with “White Paper Marketing” HOW SUCCESSFUL LIFE SCIENCE BUSINESSES GENERATE THEIR LEADS WITH “WHITE PAPER MARKETING”

blog article

Jul 11, 2018

The life science sector is full of ambitious professionals who are both overwhelmingly busy and voracious learners. This presents a problem and an opportunity. If you can employ educational marketing to your market, leaving your readers significantly more informed on an important issue than before t...

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Warnings on Google AdWords WARNINGS ON GOOGLE ADWORDS

blog article

Jul 11, 2018

She is the enemy of all entrepreneurs who earn a secondary or main job with online marketing - the warning. In the course of the GDPR, the concern about a warning from Google AdWords ads is especially great. What a possible warning means for you and what effect the risk of being warned should have o...

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7 Digital Marketing Predictions For Online Businesses In 2018 7 DIGITAL MARKETING PREDICTIONS FOR ONLINE BUSINESSES IN 2018

blog article

Jul 11, 2018

Digital Marketing, whose base is the Internet and the way business happens on the Internet received a tremendous boost due to this explosion of new users, and this is the reason our Digital Marketing predictions for 2018 focuses on three important aspects: mobile, video and content.

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Why You Need to Include Video in Your Marketing Strategy WHY YOU NEED TO INCLUDE VIDEO IN YOUR MARKETING STRATEGY

blog article

Jul 10, 2018

Over the last few years, video’s popularity has grown so dramatically that it cemented itself as part of a business marketing strategy that you can’t ignore. With a little creativity and a well thought out plan, videos can help a brand (such as yours) stand out from the rest with a uniqu...

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Why Search Engine Optimization Is the Key to Making Money Online WHY SEARCH ENGINE OPTIMIZATION IS THE KEY TO MAKING MONEY ONLINE

blog article

Jul 10, 2018

There are all sorts of ways to make money from a blog or website. You could sell ads, write sponsored content or work with content partners. You could create an online shop or use affiliate links to send your readers to someone else’s online shop. You could even create a subscription model, wh...

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Six tips for influencer marketing success SIX TIPS FOR INFLUENCER MARKETING SUCCESS

blog article

Jul 10, 2018

Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns.But despite the spend, many brands aren’t realizing influencer marketing’s full potential.

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The 5 Deadliest Facebook Marketing Mistakes to Avoid THE 5 DEADLIEST FACEBOOK MARKETING MISTAKES TO AVOID

blog article

Jul 09, 2018

According to the latest stats, Facebook currently has more than 2 billion monthly active users. Besides being a great place to connect with people, it’s one of the most profitable marketing platforms of today. As everybody and their momma (literally) has an account on Facebook, it’s the ...

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HOW INTERACTIVE CONTENT CAN BOOST YOUR MARKETING CAMPAIGNS HOW INTERACTIVE CONTENT CAN BOOST YOUR MARKETING CAMPAIGNS

blog article

Jul 05, 2018

Has your content marketing strategy fizzled out in the recent times? You aren’t alone as traditional content marketing strategies are increasingly becoming irrelevant in the modern context. Many brands and digital marketers are left puzzled with diminishing returns on traditional content marke...

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10 Social Media Statistics for B2B Marketers 2018 10 SOCIAL MEDIA STATISTICS FOR B2B MARKETERS 2018

blog article

Jul 05, 2018

The latest social media statistics show growth of Instagram, social messaging bots, and video content. Social Media Examiner’s 10th annual study, 2018 Social Media Marketing Industry Report, surveyed more than 5,700 marketers from across the world in a variety of industries — including m...

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30 Crazy Social Media Facts That Might Change How You Think About Marketing 30 CRAZY SOCIAL MEDIA FACTS THAT MIGHT CHANGE HOW YOU THINK ABOUT MARKETING

blog article

Jul 02, 2018

If you’re looking to slay the digital marketing dragon, you’re going to need social media as one of your weapons. Social media has been a rising player in the digital marketing game for so long now that many are wondering when it’s going to start losing steam.

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The Best Digital Marketing Tools for Every Business Budget THE BEST DIGITAL MARKETING TOOLS FOR EVERY BUSINESS BUDGET

blog article

Jul 02, 2018

Perhaps you're looking to switch it up because you're unhappy with your current tool? Or perhaps you're growing, and your current tool isn't able to accommodate your growth? Luckily, there are hundreds of "digital marketing tool" lists out there for you to choose from But h...

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THE POPULAR WEBSITES THAT EVERY DIGITAL MARKETER NEED TO KNOW THE POPULAR WEBSITES THAT EVERY DIGITAL MARKETER NEED TO KNOW

blog article

Jul 01, 2018

Can you imagine a company without a website or a brand with zero social media engagement? I bet you can’t because it’s almost impossible to build a successful business without the corresponding digital marketing strategy. Numerous studies prove this statement.

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What Do SEOs Do When Google Removes Organic Search Traffic? WHAT DO SEOS DO WHEN GOOGLE REMOVES ORGANIC SEARCH TRAFFIC?

blog article

Jun 29, 2018

So for the last 19 years or 20 years that Google has been around, every month Google has had, at least seasonally adjusted, not just more searches, but they've sent more organic traffic than they did that month last year. So this has been on a steady incline. There's always been more opportu...

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7 Advanced Facebook Advertising Tips to Improve Your Campaigns. 7 ADVANCED FACEBOOK ADVERTISING TIPS TO IMPROVE YOUR CAMPAIGNS.

blog article

Jun 28, 2018

With the Facebook pixel and conversion tracking, you can record the actions that matter most to your business such as purchases or leads, and create website custom audiences to group these people into a new audience. You then use these event-based website custom audiences as the source audience to c...

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Advanced Tactics to Promote Your Brand Over Social Media ADVANCED TACTICS TO PROMOTE YOUR BRAND OVER SOCIAL MEDIA

blog article

Jun 27, 2018

Facebook’s latest algorithm changes have prioritized posts by friends and families in user news feeds. Organic reach over Facebook had already been in decline since 2014, but Facebook’s latest algorithm change comes as a near death knell to organic social media marketing.

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Introducing simpler brands and solutions for advertisers and publishers. INTRODUCING SIMPLER BRANDS AND SOLUTIONS FOR ADVERTISERS AND PUBLISHERS.

blog article

Jun 27, 2018

We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A search for eco-friendly stationery, quilting supplies, or for a service like a treehouse builder gave us an opportunity to deliver valuable ads that were useful and rele...

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26 Tools and Apps for Social Media Marketers. 26 TOOLS AND APPS FOR SOCIAL MEDIA MARKETERS.

blog article

Jun 26, 2018

In the app, you can edit an iOS live photo or any video so it plays like a live photo when someone presses and holds the thumbnail image. Although the app takes advantage of the iOS Live Photo feature, when you post the resulting photo on social media, the effect works on any mobile device.

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Top Twitter Demographics That Matter to Social Media Marketers TOP TWITTER DEMOGRAPHICS THAT MATTER TO SOCIAL MEDIA MARKETERS

blog article

Jun 26, 2018

Who’s using Twitter in 2018? If your brand’s social marketing strategy involves this mighty microblogging network in any way, it’ll be important to get familiar with Twitter’s demographics. If you’re not on Twitter yet, consider this: Twitter serves more than 2 billion ...

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What Content Should You Create For Social Media WHAT CONTENT SHOULD YOU CREATE FOR SOCIAL MEDIA

blog article

Jun 25, 2018

Are you creating content that’s relevant to your audience? Or content that you like to create for yourself? When creating content for your business social media it’s vital that you understand the wants and needs of your customer and potential customer.

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How to Turn Brand Monitoring Into Content Assets. HOW TO TURN BRAND MONITORING INTO CONTENT ASSETS.

blog article

Jun 25, 2018

Monitoring your brand’s mentions is not an option these days. It’s a must. The web is open and public. Someone is discussing your brand and you better be there to listen and participate. But is there any way to get more out of a necessary task?

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Don DON'T LET YOUR DIGITAL MARKETING GO TO WASTE

blog article

Jun 25, 2018

In the modern age, there are a lot of ways in which businesses have had to change and adapt in order to more effectively connect with their customers. Sure, there are a plenty of ways in which marketing is just the same as it ever was. It's still an incredibly important aspect of a business, it ...

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Five reasons US e-commerce won FIVE REASONS US E-COMMERCE WON'T BE DENTED BY THE SUPREME COURT'S SALES TAX RULING

blog article

Jun 22, 2018

As Reuters explained, "In a 5-4 ruling reviving a South Dakota law challenged by Wayfair Inc, Overstock.com Inc and Newegg Inc, the justices overturned a 1992 high court precedent that had barred states from requiring businesses with no 'physical presence' there, like out-of-state onlin...

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10 Lessons in Resonance from Content Marketing Pros. 10 LESSONS IN RESONANCE FROM CONTENT MARKETING PROS.

blog article

Jun 20, 2018

Creating content that resonates is key to building rapport, credibility, and trust with our audience, and, ultimately, driving marketing results. When a piece of content connects with a customer or buyer, it makes them feel like you get it, that you understand their point of view or struggle—a...

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10 Ecommerce Tools That Will Boost Your Sales 10 ECOMMERCE TOOLS THAT WILL BOOST YOUR SALES

blog article

Jun 20, 2018

No, I’m not here to give you a list of tools that you’ll skim through and forget about in the next 30 seconds. No soft peddling WordPress plugins, social media or content generator apps in the guise of influencing or assisting conversions. This post means business.

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Why Customer Reviews are the Frontier of Inbound Marketing WHY CUSTOMER REVIEWS ARE THE FRONTIER OF INBOUND MARKETING

blog article

Jun 19, 2018

The internet also allows your customers to educate themselves before making a purchase. Now, online reviews can answer any questions a customer might have about a product. Your customers probably have a lot to say about your products, but why should you include customers reviews in your inbound mark...

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Social Media Marketing: What it is and Why it Matters to You SOCIAL MEDIA MARKETING: WHAT IT IS AND WHY IT MATTERS TO YOU

blog article

Jun 19, 2018

We’re here to dive deep into social media marketing. We’ll explain what social media marketing is, how evident it is in your daily life, and how your favorite brands and companies often use social media marketing tactics like influencers and collaboration to market directly to you!

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How Are Sales Teams Evolving in the Digital Marketing Space? HOW ARE SALES TEAMS EVOLVING IN THE DIGITAL MARKETING SPACE?

blog article

Jun 19, 2018

Benjamin Franklin once said, “When you’re finished changing, you’re finished.” We can say with certainty that he wasn’t talking about the digital marketing space, but it is still applicable in today’s industry. Digital marketing sales and digital marketing best pr...

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An 8-Point Checklist for Debugging Strange Technical SEO Problems AN 8-POINT CHECKLIST FOR DEBUGGING STRANGE TECHNICAL SEO PROBLEMS

blog article

Jun 19, 2018

Occasionally, a problem will land on your desk that's a little out of the ordinary. Something where you don't have an easy answer. You go to your brain and your brain returns nothing. These problems can’t be solved with a little bit of keyword research and basic technical configuration...

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Why Your Business Needs Multichannel Marketing WHY YOUR BUSINESS NEEDS MULTICHANNEL MARKETING

blog article

Jun 19, 2018

Multichannel marketing is marketing done through different channels in order to reach as many people as possible. While most businesses are on social media, some also do traditional advertising on television and the radio. You can even combine direct mailings with social media and e-mail marketing.

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7 Advantages of a Having Social Media Strategy 7 ADVANTAGES OF A HAVING SOCIAL MEDIA STRATEGY

blog article

Jun 17, 2018

Everyone knows that social media marketing is important in modern business - it’s rare to find a company that doesn’t see the value in posting on at least the key social channels. But even so, brands often underrate its power. They set up their account to tick the ‘social media mar...

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How to Use Facebook Ads to Distribute Your Content HOW TO USE FACEBOOK ADS TO DISTRIBUTE YOUR CONTENT

blog article

Jun 14, 2018

It doesn’t have to be that way. There are countless ways to get eyes on your content. However, Facebook is one of the most powerful. Facebook wants its users to have a great experience so they stay longer. What content can you create that entertains, informs, and solves a problem?

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Three ways to enhance the social media ecosystem THREE WAYS TO ENHANCE THE SOCIAL MEDIA ECOSYSTEM

blog article

Jun 14, 2018

We’ve all heard the buzzword and its relationship to cryptocurrencies, but few have dug in to see how this technology can change the world of social media – where centralized channels and user-produced content consumed by platforms is the norm.

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How to Sizzle Instead of Scorch in the B2B Summer Slump HOW TO SIZZLE INSTEAD OF SCORCH IN THE B2B SUMMER SLUMP

blog article

Jun 12, 2018

In the summer months when things are a little slower and people are more laidback, why not generate some leads? While you shouldn’t expect similar consistency to the busier quarters, your lead generation efforts shouldn’t cease. Try to create a sense of urgency to stand out from the dist...

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How social media text analytics can support business HOW SOCIAL MEDIA TEXT ANALYTICS CAN SUPPORT BUSINESS

blog article

Jun 12, 2018

Can companies automatically detect, manage and extract insight from social media content and conversations? The answer is yes, through social media text analytics. It allows companies or government agencies to intercept and analyze the signals and feedback left by consumers or citizens on the web. A...

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Time to replace enterprise search engines with insight engines TIME TO REPLACE ENTERPRISE SEARCH ENGINES WITH INSIGHT ENGINES

blog article

Jun 12, 2018

By 2019, 50% of analytic queries will be generated using search, natural-language processing, voice or autogeneration. By 2022, information will proactively find more employees more often, thereby providing the insight needed to progress decisions and actions, and reducing reactive searching by 20%....

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How to Build an Ecommerce Funnel on Facebook HOW TO BUILD AN ECOMMERCE FUNNEL ON FACEBOOK

blog article

Jun 12, 2018

Today, e-commerce is the preferred channel of most consumers. Businesses have seen a 15% growth in the industry, with a tenth of total US purchases done online and more than half of in-store purchases influenced by eCommerce sites. Social media apps like Facebook have changed the landscape of market...

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13 Ways To Create Compelling Email Marketing Campaigns 13 WAYS TO CREATE COMPELLING EMAIL MARKETING CAMPAIGNS

blog article

Jun 11, 2018

While that’s no easy feat, it’s comforting to know email marketing is out there, still one of the top marketing channels for increasing content engagement. Whether you’re a seasoned email marketer or just starting out, the 13 tips in this article will help you craft an email campai...

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10 Digital Marketing Domains To Master 10 DIGITAL MARKETING DOMAINS TO MASTER

blog article

Jun 11, 2018

Digital marketing is a complex and dynamic field. There are so many facets of digital marketing including email marketing, social media, website design, mobile applications, content marketing, search engine optimization, analytics, digital kiosks, paid advertising / PPC, management, ecommerce, and m...

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Does Generational Digital Marketing Still Matter? DOES GENERATIONAL DIGITAL MARKETING STILL MATTER?

blog article

Jun 11, 2018

With people of all ages using the internet and social media, it may be tempting to streamline your digital marketing strategy. However, while all generations are using these platforms, it does not mean that they are behaving the same way. This is why generational marketing remains relevant even afte...

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10 Reasons Why Your Business Needs Digital Marketing 10 REASONS WHY YOUR BUSINESS NEEDS DIGITAL MARKETING

blog article

Jun 11, 2018

If you are an entrepreneur, then by now you know that digital marketing is pivotal to building a strong market presence for your brand. Ever since its inception in the 1990s, digital marketing has come a long way to become an essential tool for the success of a brand today.

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How a Few Pages Can Make or Break Your Website HOW A FEW PAGES CAN MAKE OR BREAK YOUR WEBSITE

blog article

Jun 11, 2018

A prospect unequivocally disagreed with a recommendation I made recently. I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a mathematician how t...

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The best digital marketing stats we’ve seen this week THE BEST DIGITAL MARKETING STATS WE’VE SEEN THIS WEEK

blog article

Jun 08, 2018

According to a new report by SAS – based on the responses of 350 heads of marketing, customer service, and experience - businesses are at risk of offering repeated recommendations to customers. This is because 93% said they are unable to use analytics to accurately predict what individual cust...

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Google AdWords launches the trial for Google Sheet Add-on GOOGLE ADWORDS LAUNCHES THE TRIAL FOR GOOGLE SHEET ADD-ON

blog article

Jun 07, 2018

Google AdWords has launched a new beta this week, add-ons for Google Sheets. Anyone who has had to laboriously export their data in order to use AdWords data outside of AdWords will now be pleased. The creation of analyzes and reports is greatly simplified by this add-on in theory.

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11 Tweets for Email Marketers to Live By 11 TWEETS FOR EMAIL MARKETERS TO LIVE BY

blog article

Jun 07, 2018

Email marketing has a lot of intricacies, between working out the kinks in HTML for various email clients, creating responsive emails that look good on mobile, and defining what the heck “above the fold” even means for emails that could be opened on tablets, smartphones, and varying-size...

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7 Life Science Marketing Trends That Blew Up in 2018 & How to Use Them. 7 LIFE SCIENCE MARKETING TRENDS THAT BLEW UP IN 2018 & HOW TO USE THEM.

blog article

Jun 05, 2018

In addition, the largest companies of the world (like Coca-Cola, for example) are increasingly trusting of the ROI of digital marketing. Over time, they are likely to shift more and more of their marketing spend into it, and the bidding price of online ads may soon be much higher for lucrative searc...

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How Social Commerce is Changing eCommerce HOW SOCIAL COMMERCE IS CHANGING ECOMMERCE

blog article

Jun 05, 2018

In the United States, more than 80% of the population uses some sort of social media. In fact, worldwide, the number of social media users has risen to over 2.34 billion users, and that number is expected to climb to 2.95 billion by 2020! There’s no denying that social media plays an integral ...

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How to Become a Google AdWords Consultant HOW TO BECOME A GOOGLE ADWORDS CONSULTANT

blog article

Jun 05, 2018

Google AdWords lead the world of Online Advertising. An ever-increasing number of businesses are exploring the advantages of Google AdWords to let their PPC campaigns target new audiences and boost ROI. Most of the businesses nowadays use AdWords to run their Paid Ads. Such a great dependence on AdW...

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Generating Leads: Are You Doing Enough? GENERATING LEADS: ARE YOU DOING ENOUGH?

blog article

Jun 05, 2018

Generating leads is a key step in the sales process. You find leads, which are then given a very tempting offer before becoming your customers and boosting your sales figures. Immediately, we hit something a lot of small businesses are unaware of; leads do not equal sales. Generating leads isn&rsquo...

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How Local Inbound Marketing Can Turbocharge Your Business HOW LOCAL INBOUND MARKETING CAN TURBOCHARGE YOUR BUSINESS

blog article

Jun 05, 2018

Use inbound marketing strategies to entice much more valuable customers. Inbound techniques help you focus on those who are ready to buy, forcing your competitors to fight over the tougher-to-win, less valuable customers. You can also use local inbound marketing strategies to leverage your competito...

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Top Small Business Marketing Tools for 2018 TOP SMALL BUSINESS MARKETING TOOLS FOR 2018

blog article

Jun 04, 2018

If there is anything in business that changes dramatically year after year, it has to be the marketing. Knowing how to market your business is essential if you want to really let it grow in the way you desire, and the processes for doing so successfully are changing all the time.

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The Power of Market Research THE POWER OF MARKET RESEARCH

blog article

Jun 04, 2018

Having access to the right market research can dramatically impact the trajectory of a student’s career — giving the student the resources to ace projects, impress prospective employers, and land new job opportunities at highly sought-after companies.

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Google Testing Images in Local Service Ads in Search Results GOOGLE TESTING IMAGES IN LOCAL SERVICE ADS IN SEARCH RESULTS

blog article

Jun 04, 2018

Google is testing a new feature in their local service ads.  This test adds images to the local service ad listing in the search results. Tom Waddington shared the screenshot on Twitter. You can also see from the screenshot that there are 30 photos that potential customers can view. It also app...

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5 Strategies to Keep Your Email Marketing Out of Gmail 5 STRATEGIES TO KEEP YOUR EMAIL MARKETING OUT OF GMAIL'S PROMOTIONS TAB

blog article

May 30, 2018

As an entrepreneur, email marketing can power a strong revenue stream for your business. With more than 1 billion people using Gmail each month, chances are you have quite a few people on your email list using the platform.

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How to Inform Your Content Strategy Using SEO Insights. HOW TO INFORM YOUR CONTENT STRATEGY USING SEO INSIGHTS.

blog article

May 30, 2018

Marketers know that quality content and smart SEO are essential for driving toward their marketing goals, but that doesn’t mean success is easy to come by. With 53% of B2B marketers reporting their content marketing is only moderately successful, and another 23% reporting it as not at all or m...

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3 Case Studies in Transformative Experiences 3 CASE STUDIES IN TRANSFORMATIVE EXPERIENCES

blog article

May 24, 2018

DMA 360 is a cutting edge, custom built platform that allows members of the DMA to keep up with the rapidly changing marketing landscape. DMA 360 allows buyers of media and marketing services to learn the best new marketing techniques and to discover the best new media and marketing service companie...

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5 Ways That GDPR Will Impact Your Facebook Ads 5 WAYS THAT GDPR WILL IMPACT YOUR FACEBOOK ADS

blog article

May 23, 2018

If you’re based - or advertise to customers - in Europe, there’s a good chance you’re familiar with the General Data Protection Regulation (GDPR). Since Facebook is one of the world’s most popular advertising platforms, they felt it necessary to put together a release regardi...

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What it Means for Google Analytics & Online Marketing WHAT IT MEANS FOR GOOGLE ANALYTICS & ONLINE MARKETING

blog article

May 21, 2018

If you’ve been on the Internet at all in the past few months, you’ve probably seen plenty of notices about privacy policy updates from one service or another. As a marketer, a few of those notices have most likely come from Google.

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10 Pillars Of Digital Marketing Strategy 10 PILLARS OF DIGITAL MARKETING STRATEGY

blog article

May 20, 2018

Creating a comprehensive and effective digital marketing strategy is not a walk in the park. It's a complex and never-ending balancing act of maximizing user experience, growing brand awareness, following new trends, standing out from the competition, generating revenue, and staying on budget.

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How to Use Instagram Stories Ads HOW TO USE INSTAGRAM STORIES ADS

blog article

May 18, 2018

Instagram Stories are real-time videos that only last for 24-hours. If you haven’t seen them yet, you will see them as the little round bubbles that show up at the top of your Instagram feed.  In order to view a story, simply look at the top of the feed, place your finger on the story and...

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Voice search is now a key marketing tool for hotels VOICE SEARCH IS NOW A KEY MARKETING TOOL FOR HOTELS

blog article

May 17, 2018

Forty percent of adults in the U.S. use voice search every day. In 2016, this was 20 percent, which was itself a 40 percent increase from the year before. Speech recognition technology has evolved and is more precise now, with a mere 8 percent error rate. Furthermore, millions of people own an Alexa...

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Personalisation: An Untapped Opportunity for APAC Marketers PERSONALISATION: AN UNTAPPED OPPORTUNITY FOR APAC MARKETERS

blog article

May 16, 2018

Brands such as Amazon have tapped data-driven personalisation to drive effective marketing plans, but this opportunity remains largely untapped by agencies and advertisers in Asia-Pacific. In this industry byliner, James Sampson, DataXu’s Asia-Pacific vice president and general manager, explai...

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Is Marketing to Millennials Making Us Miss the Obvious? IS MARKETING TO MILLENNIALS MAKING US MISS THE OBVIOUS?

blog article

May 15, 2018

My fellow Gen Xers and I are growing older with each passing day. And aging right along with us are two of the most talked about cohorts – millennials and Generation Z. If you work in marketing, you can’t go a day without hearing about them. After all, they currently make up over 40% of ...

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How to Clean Up Your Marketing Stack, Pre-GDPR HOW TO CLEAN UP YOUR MARKETING STACK, PRE-GDPR

blog article

May 15, 2018

In its most simple form, marketing is the promotion of a product. While this has never fundamentally changed, the way in which the promotion process takes place adapts and evolves constantly. A large part of this is utilising platforms, tag-management systems, and data-management software to help pl...

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GDPR and email marketing: Everything’s gonna be all right GDPR AND EMAIL MARKETING: EVERYTHING’S GONNA BE ALL RIGHT

blog article

May 15, 2018

I’ve got great news for you, email marketers of the world! The GDPR doesn’t mean the end of life as you know it. The end is NOT nigh. In fact, broadly speaking, the EU’s impending General Data Protection Regulation (GDPR) legislation is actually a good thing, even if we may not all...

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Are Advertisers Questioning Facebook Advertising ROI? ARE ADVERTISERS QUESTIONING FACEBOOK ADVERTISING ROI?

blog article

May 15, 2018

We say new images because it’s not the first time we’ve seen Facebook portrayed in chaos – from Zuck’s head in the nuclear cloud, to the floods of Cambridge Analytica news stories, to today’s post-apocalyptic era shot. Facebook enables audience segmentation and re-engag...

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Digital Marketing Is Becoming The New Wave of Healthcare Marketing. DIGITAL MARKETING IS BECOMING THE NEW WAVE OF HEALTHCARE MARKETING.

blog article

May 14, 2018

Does “online healthcare marketing” describe the newsletter that you received from your primary physician reminding you of your upcoming physical? Or does it mean all of the above? Take a look at the history of healthcare advertising techniques. These have been evolving and reinventing in...

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Better Fundraising with Email & Social Media BETTER FUNDRAISING WITH EMAIL & SOCIAL MEDIA

blog article

May 13, 2018

It’s no secret that the internet has made it possible to expand your organization’s audience further than you ever could have imagined. But how can you make the most of this resource to maximize your fundraising success?

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Three ways energy & utility companies are innovating in marketing THREE WAYS ENERGY & UTILITY COMPANIES ARE INNOVATING IN MARKETING

blog article

May 11, 2018

This is largely due to the adoption of new technology within the industry, plus a new wave of challenger brands using it to drive operations. But it’s not just a case of shifting customer service online. Rather, brands are embracing technology across the board, with a number of new innovations...

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WHY INFLUENCER MARKETING IS CRUCIAL TO EVENT PROMOTION WHY INFLUENCER MARKETING IS CRUCIAL TO EVENT PROMOTION

blog article

May 08, 2018

When you’re making lighter decisions, like where to go for brunch or what brand of hiking shoes to buy, you might step out of your inner circle to ask for recommendations. We are far more likely to take action when someone we know vouches for a company that we are when confronted by a traditio...

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Top 6 Digital Marketing Trends for 2019 TOP 6 DIGITAL MARKETING TRENDS FOR 2019

blog article

May 07, 2018

There’s no question, the digital marketing revolution is here  and it’s moving quickly. But with new technologies emerging every day, and digital advertising techniques changing in real time, it’s no longer enough just to keep pace. Staying ahead of the curve requires looking ...

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What’s Accuracy Got to Do With Social Media? WHAT’S ACCURACY GOT TO DO WITH SOCIAL MEDIA?

blog article

May 05, 2018

Twain’s words seem a particularly apt description of social media’s role in spreading misinformation faster than ever while amplifying the confusion of who or what to trust. It’s cropped up quite a bit over the last couple of years in discussions about fake news and alternative fac...

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B2B Marketing Lessons From Social Media Week New York B2B MARKETING LESSONS FROM SOCIAL MEDIA WEEK NEW YORK

blog article

May 04, 2018

Social media is a valuable channel for B2B marketers. However, it’s also a medium that is constantly changing, evolving, and growing, which makes it difficult for many companies to keep up. Last week, the world’s top social media experts — along with leading brands and thousands of...

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3 Steps for Successful Email Marketing Campaigns in a “Post-Email 3 STEPS FOR SUCCESSFUL EMAIL MARKETING CAMPAIGNS IN A “POST-EMAIL

blog article

May 03, 2018

It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead, to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. Still, the vast majority of us probably take a more reasoned positi...

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VC-backed B2B marketing analytics startups Radius and Leadspace merge VC-BACKED B2B MARKETING ANALYTICS STARTUPS RADIUS AND LEADSPACE MERGE

blog article

May 01, 2018

B2B marketing analytics companies Radius and Leadspace are merging. No financial terms were disclosed. Both companies will unite under the Radius brand. Also, Doug Bewsher, CEO of Leadspace, will become CEO of the combined company while Darian Shirazi, founder of Radius, has been named executive cha...

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This Is Bigger Than Facebook – What Our Experts Say About Cambridge Analytica, The Word “Data,” & The Changing Facebook Ecosystem THIS IS BIGGER THAN FACEBOOK – WHAT OUR EXPERTS SAY ABOUT CAMBRIDGE ANALYTICA, THE WORD “DATA,” & THE CHANGING FACEBOOK ECOSYSTEM

blog article

Apr 23, 2018

What’s next for brands on Facebook? It’s the million-dollar question on everyone’s minds. Both 2017 and now, 2018, have been somewhat unprecedented years in Facebook’s history. Beyond the “apocalyptic” changes to the Newsfeed algorithm, the Cambridge Analytica sca...

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Content Marketing Best Practices You Should Be Following in 2018 CONTENT MARKETING BEST PRACTICES YOU SHOULD BE FOLLOWING IN 2018

blog article

Apr 19, 2018

Content marketing has gone back to the basics. Rather than aggressively pushing a product or trying to outsmart algorithms to achieve a coveted spot on the first page of Google, content marketers are focused on forging meaningful connections with humans. In 2018 we’re about connecting with a h...

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Prepare To Revitalise Your Go-To-Market Strategies With Account-Based Marketing PREPARE TO REVITALISE YOUR GO-TO-MARKET STRATEGIES WITH ACCOUNT-BASED MARKETING

blog article

Apr 18, 2018

How customers buy and own technology is becoming more dynamic and less traditional. From demand generation to sales strategy and channel management, the next five years will bring significant changes to established technology service providers’ (TSP) go-to-market strategies. Disruption is occu...

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SendinBlue Review 2018: Email Marketing Software for Small Businesses SENDINBLUE REVIEW 2018: EMAIL MARKETING SOFTWARE FOR SMALL BUSINESSES

blog article

Apr 16, 2018

Despite the rapid proliferation of social media in the last few years, email continues to be the preferred mode of communication for people to interact with brands that they love and follow. In fact, according to a recent research conducted by Marketing Sherpa, 60 percent of customers selected email...

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Texas dealership turns its Facebook page into service marketing tool TEXAS DEALERSHIP TURNS ITS FACEBOOK PAGE INTO SERVICE MARKETING TOOL

blog article

Apr 16, 2018

Fort Bend Kia has made Facebook an essential tool for advertising service promotions — so much so that the suburban Houston dealership has slashed its spending on traditional advertising. Dealer Principal Virgil Skinner, 63, initially used his personal page on the social network as a public pr...

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How To Use Email Marketing And Social Media For Your Business HOW TO USE EMAIL MARKETING AND SOCIAL MEDIA FOR YOUR BUSINESS

blog article

Apr 16, 2018

When you think about starting a business, you think about thousands of ideas. If you start doing research on Google, that number grows to be even bigger. You can take inspiration from digital entrepreneurs and startups. Observe their strategies, and learn from both their mistakes and their successfu...

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How Time-Based Email Marketing Can Improve Customer Engagement HOW TIME-BASED EMAIL MARKETING CAN IMPROVE CUSTOMER ENGAGEMENT

blog article

Apr 12, 2018

It is now more important than ever before for marketers and brands to ensure they are GDPR compliant, with the deadline for implementation fast approaching. After 25th May 2018, companies can only engage with customers who have given their explicit permission for organisations to engage with them. H...

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The Omni-Channel Experience is All About the Data THE OMNI-CHANNEL EXPERIENCE IS ALL ABOUT THE DATA

blog article

Apr 11, 2018

Can you believe some businesses (and some brands) are still operating like they are in the dark ages? Some local, small businesses still believe a website is a waste of their time; that blogging is for the birds, and social media…what’s that?! Perhaps you think I am kidding, but I&rsquo...

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AU Marketers Unable to Deliver Cross-Channel Personalised CX; Data Breach Affected 1M Facebook Users in PH & INDO AU MARKETERS UNABLE TO DELIVER CROSS-CHANNEL PERSONALISED CX; DATA BREACH AFFECTED 1M FACEBOOK USERS IN PH & INDO

blog article

Apr 11, 2018

AU Marketers Unable to Deliver Cross-Channel Personalised CX. Some 67% of Australian marketers regard optimising customer experience as a company-wide priority, but just 21% believe their organisation effectively delivers personalised experiences across online and offline channels in near- or real-t...

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OPPORTUNITIES FOR SOCIAL MEDIA MARKETING OPPORTUNITIES FOR SOCIAL MEDIA MARKETING

blog article

Apr 11, 2018

How can we use the latest trends in Social Media to expand on our Social Media marketing strategies? Discover more. You will have noticed that Facebook isn't getting the best press at the moment with the latest privacy revelations. This is on top of the latest statistics showing Facebook usage d...

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Social Media Marketing Benchmarks: What Works & Where to Focus SOCIAL MEDIA MARKETING BENCHMARKS: WHAT WORKS & WHERE TO FOCUS

blog article

Apr 11, 2018

Social media marketers, how are you feeling? Take a minute to breathe if you need to. The last few months have been a wild ride. Fatigue, vertigo, and even a little nausea are perfectly understandable.As I said before, social media isn’t dying, but it is changing. Marketers are used to quick c...

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