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2020 Is the Year of Digital Omnichannel. Here’s What You Need to Know 2020 IS THE YEAR OF DIGITAL OMNICHANNEL. HERE’S WHAT YOU NEED TO KNOW

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Jun 01, 2020

It seems like just yesterday that the customer service industry began transitioning from a multichannel to an omnichannel mindset.It was a shift backed by data—lots of it. According to Marketing Week, 15 years ago the average consumer used two touchpoints when making a purchase and only 7% reg...

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5 Best Practices to Turn Your Virtual Event into a Roaring Success 5 BEST PRACTICES TO TURN YOUR VIRTUAL EVENT INTO A ROARING SUCCESS

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May 07, 2020

As the world moves closer to smartphones and digital tools, more so due to the coronavirus pandemic in recent times, enterprises are finding innovative ways to go around the geographical distance between them and their target audience. Conferences are the best place to make connections. Even still o...

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How Zoom has become an ecosystem for startups HOW ZOOM HAS BECOME AN ECOSYSTEM FOR STARTUPS

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Apr 28, 2020

We have always been familiar with various video conferencing platforms but the current situation of COVID-19 has put them at the top of everyone’s routine. Never before have video calling platforms been in so much demand. The current lockdown imposition in the world has forced all possible ind...

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How Digital Marketing Benefits Business During Coronavirus Pandemic HOW DIGITAL MARKETING BENEFITS BUSINESS DURING CORONAVIRUS PANDEMIC

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Apr 16, 2020

The Coronavirus or COVID-19 seems like the threat for most of the business either it has an online or offline operation. This has made the impacts on most of the business either it is small, medium or large enterprises. It has flipped everyone’s life upside down. From practicing the social dis...

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The Difference Between Digital Marketing and Social Media Marketing THE DIFFERENCE BETWEEN DIGITAL MARKETING AND SOCIAL MEDIA MARKETING

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Apr 16, 2020

Many people use digital marketing and social media marketing interchangeably. They believe that engaging in different social media platforms is digital marketing, but this is just a part of it. Digital marketing is an umbrella term that encompasses all types of marketing activities that a brand perf...

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SOCIAL MEDIA MARKETING EVERYTHING YOU NEED TO KNOW SOCIAL MEDIA MARKETING EVERYTHING YOU NEED TO KNOW

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Apr 14, 2020

Social Media Marketing is using social media platforms to connect with your audience for brand building, driving website traffic and increasing sales. Social Media Marketing involves publishing creative content over social media platforms, engaging your followers, analyzing your results and running ...

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5 Reasons Why You Need Artificial Intelligence (AI) In Your Marketing Strategy 5 REASONS WHY YOU NEED ARTIFICIAL INTELLIGENCE (AI) IN YOUR MARKETING STRATEGY

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Apr 13, 2020

How do you make the right choices, to reach the right audience through the right channels just the right time? Most importantly, how do you ensure your advertising budget is having the impact you need and earning the ROI your investment deserves? This is the challenge of the current Marketing proces...

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5 TIPS TO BOOST YOUR SOCIAL MEDIA ACTIVITIES 5 TIPS TO BOOST YOUR SOCIAL MEDIA ACTIVITIES

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Apr 12, 2020

Are you a digital marketing specialist who’s curious about how to get more engagement out of social media? Or perhaps you’ve been in digital marketing for a while, but finding it hard to keep up with changing trends? Whether you're running your own business, specializing in boosting ...

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AI in Buyer’s Journey: How Important It Is for Marketers to Know About It AI IN BUYER’S JOURNEY: HOW IMPORTANT IT IS FOR MARKETERS TO KNOW ABOUT IT

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Apr 10, 2020

Artificial intelligence (AI) is currently one of the fastest evolving technologies in the world. In 2016, the AI market was valued at $4.06 billion. By 2025, this sector will have a market capitalization value of $164.41 billion, signaling a 55.6% rise in compound annual growth rates. Today AI is ev...

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How Artificial Intelligence Will Change Marketing in 2020 HOW ARTIFICIAL INTELLIGENCE WILL CHANGE MARKETING IN 2020

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Apr 08, 2020

Artificial intelligence marketing is looking to change the game of leveraging customer data, with newfound concepts of machine learning to anticipate the next move to enhance a customer’s journey. Read on to find out more.The last few years that went by a bear a fine witness to the rise of inn...

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CONTENT MARKETING HAS NEVER BEEN MORE IMPORTANT HERE’S WHY CONTENT MARKETING HAS NEVER BEEN MORE IMPORTANT HERE’S WHY

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Apr 07, 2020

You may have noticed a ton of content being published, primarily on social media, and it’s not by accident. Content marketing is more important to your lead generation efforts than ever before. People are out there looking for information related to your company, products and services. But the...

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11 Social Media Changes to Make in a Coronavirus World 11 SOCIAL MEDIA CHANGES TO MAKE IN A CORONAVIRUS WORLD

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Apr 06, 2020

Coronavirus has changed just about everything, but you still need to connect to your customers, prospects, partners, and team members. And now more than ever, social media may be the best way to do so. But you cannot just continue with your regular social media strategy, content, and cadence. What w...

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Google Reveals What COVID-19 Special Announcement Schema Looks Like in Search GOOGLE REVEALS WHAT COVID-19 SPECIAL ANNOUNCEMENT SCHEMA LOOKS LIKE IN SEARCH

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Apr 06, 2020

Google has now shared examples of what COVID-19 special announcement structured data will look like when used in search results. A brand new set of structured data markup for special announcements related to COVID-19 was introduced last month. Google officially stated last week it will support the n...

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The Impact of COVID-19 on Influencer Marketing THE IMPACT OF COVID-19 ON INFLUENCER MARKETING

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Apr 05, 2020

About a month ago, the Fohr team started to prepare for the effects of COVID-19 on the influencer marketing industry. We started to dig into how influencer marketing budgets could change and the potential challenges that influencers may face. We also wanted to be prepared to support our audience in ...

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COVID-19 Is Changing Behavior on Social Media for Both Brands and Users COVID-19 IS CHANGING BEHAVIOR ON SOCIAL MEDIA FOR BOTH BRANDS AND USERS

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Apr 03, 2020

People are staying at home and have plenty of time to consume content; we’re even seeing that the times people are consuming digital content is spread across the day. As a result, the supply is significant, and in addition to that, brand’s advertisement budgets are being cut. That’...

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Why your business needs PR and marketing now more than ever WHY YOUR BUSINESS NEEDS PR AND MARKETING NOW MORE THAN EVER

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Apr 02, 2020

The COVID-19 pandemic has impacted all sorts of businesses around the globe, from temporary or open-ended shutdowns to operations only under extreme health precautions. Everything might seem to be uncertain, and yes, business conditions will continue to be volatile for quite a while. However, there ...

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9 Social Media Marketing Tips to Help You Up Your Social Game 9 SOCIAL MEDIA MARKETING TIPS TO HELP YOU UP YOUR SOCIAL GAME

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Apr 02, 2020

Social media platforms are the preferred channel for a good majority of people to socialise and stay updated about what’s happening around the world. These platforms have billions of users and, therefore, represent a big opportunity for marketers. In fact, Facebook alone has 2.4 billion users....

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CONTENT MARKETING DURING COVID-19 – THE RIGHT WAY CONTENT MARKETING DURING COVID-19 – THE RIGHT WAY

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Apr 01, 2020

You’ve probably received tens, if not hundreds, of marketing messages from businesses regarding the COVID-19 outbreak and accompanying economic crisis. The Coronavirus situation has escalated rapidly, and content marketing during the COVID-19 pandemic can easily hurt your brand despite your be...

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5 DIGITAL MARKETING TRENDS TO DIAL UP IN UNCERTAIN TIMES 5 DIGITAL MARKETING TRENDS TO DIAL UP IN UNCERTAIN TIMES

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Mar 31, 2020

It’s always essential to get the basics right. Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies.Let’s take a close look at the most critical aspects of the digital marketing trends you can&...

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6 Digital Branding Trends You Should Not Follow in 2020 6 DIGITAL BRANDING TRENDS YOU SHOULD NOT FOLLOW IN 2020

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Mar 31, 2020

The only eternal truth about digital marketing is that there is nothing eternal in it. The very moment when we think we understand where it’s headed is also the moment we realize that we are late to the party. The full range of media content competes for 8 seconds of a customer’s attenti...

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5 Ways How AI Is Changing B2B Marketing 5 WAYS HOW AI IS CHANGING B2B MARKETING

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Mar 30, 2020

You may not agree with the fact that B2B marketing and Artificial Intelligence (AI) are a match made in heaven. The truth is, Artificial Intelligence as it is today is changing a lot of things in our lives, and B2B marketing is no exception. Artificial intelligence is all about equipping machines or...

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HOW COVID-19 HAS AFFECTED THE EMAIL MARKETING INDUSTRY HOW COVID-19 HAS AFFECTED THE EMAIL MARKETING INDUSTRY

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Mar 28, 2020

One of the biggest questions businesses are asking is whether to continue marketing or not. If you’re wondering about that, our advice is to keep marketing. One reason for that is you need to keep in touch with your customers. But the question still begs to be asked should you scale down or ra...

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5 Link Building Strategies That Actually Work 5 LINK BUILDING STRATEGIES THAT ACTUALLY WORK

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Mar 27, 2020

Google's algorithms are complex and constantly evolving, but backlinks remain an important factor in how search engines determine which sites will earn ranking positions. While link building is often recognized as one of the most difficult and time-consuming SEO tactics, it can help your site ra...

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How Voice Search And AI Will Impact Your Digital Marketing And SEO In 2020? HOW VOICE SEARCH AND AI WILL IMPACT YOUR DIGITAL MARKETING AND SEO IN 2020?

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Mar 26, 2020

Voice Search is a speech recognition technology that is on the verge of becoming a household gadget globally, or one must say, it has already become entirely. Voice Search is a 20th Century concept which has improved in its capacity with the evolution of technology in the first decade of the 21st Ce...

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Why & How SEOs Can Help Brands Craft Coronavirus Response Videos WHY & HOW SEOS CAN HELP BRANDS CRAFT CORONAVIRUS RESPONSE VIDEOS

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Mar 24, 2020

Even in the search industry, which prides itself on agility and adaptability, the escalating menace of the novel coronavirus pandemic is something very different. Collectively, we are pretty adept at devising new strategies and tactics when Google rolls out a major algorithmic update. So, we are fai...

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ARE YOU CHOOSING THE RIGHT SOCIAL MEDIA PLATFORM TO REACH YOUR AUDIENCE? ARE YOU CHOOSING THE RIGHT SOCIAL MEDIA PLATFORM TO REACH YOUR AUDIENCE?

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Mar 23, 2020

Are you using social media platforms to build your brand? If yes then have you analyzed which one works effectively and meets your goals?You hardly get time to use every social media outlet out there for your business. No one would like to waste time on a platform that does not give returns over a p...

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The Future Of Marketing Automation In 2020 THE FUTURE OF MARKETING AUTOMATION IN 2020

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Mar 21, 2020

Marketing automation has become a fundamental building block necessary for productivity and efficiency. But what is the future of marketing automation in 2020? Marketing automation has been talked about a lot lately, but many people are still in the dark when it comes to the details of how automatio...

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HOW AI HAS CHANGED THE FACE OF EMAIL MARKETING? HOW AI HAS CHANGED THE FACE OF EMAIL MARKETING?

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Mar 20, 2020

Email marketing is an integral part of your digital marketing strategy. The two should be in sync if you want to achieve higher engagement and boost your conversions. However, most marketers believe their emails are either not engaging enough or, are not able to offer the kind of optimization. Artif...

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How to Create Visual Content That’s Worth a Thousand Shares HOW TO CREATE VISUAL CONTENT THAT’S WORTH A THOUSAND SHARES

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Mar 18, 2020

Visuals are essential to creating content that will help your business stand out and draw in an audience. Not only does imagery help make text-centric content more readable, digestible, and memorable, but it can be used to craft compelling messages that speak volumes without using a single word &nda...

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New ways to use hashtags in your social media marketing NEW WAYS TO USE HASHTAGS IN YOUR SOCIAL MEDIA MARKETING

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Mar 18, 2020

Almost everybody on social media uses hashtags, likely including your brand. But even though hashtags are ubiquitous, that doesn't mean they are always used most optimally when it comes to garnering the most attention. Your goals: make the most out of your wording; cover the right consumer commu...

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Leveraging AI Chatbots as a Marketer and What’s Coming Next? LEVERAGING AI CHATBOTS AS A MARKETER AND WHAT’S COMING NEXT?

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Mar 17, 2020

In the 2000s, search engine optimization (SEO) and search engine marketing (SEM) were dominating the marketing industry. Then in the early 2010s, we witnessed the rise of social media marketing. Not to mention, AI Chatbots have proven to be an industry trend in social media automation. The main reas...

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Authenticity is now more important than ever during the coronavirus AUTHENTICITY IS NOW MORE IMPORTANT THAN EVER DURING THE CORONAVIRUS

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Mar 17, 2020

My inbox has been flooded with compassionate messages from retailers, businesses and SaaS vendors expressing their concern about the effect COVID-19 is having, assuring customers or subscribers about what they’re doing to keep everyone safe. Take time to talk with your executives and teams abo...

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How Artificial Intelligence is Working in Favor of Digital Marketing? HOW ARTIFICIAL INTELLIGENCE IS WORKING IN FAVOR OF DIGITAL MARKETING?

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Mar 16, 2020

Blending this technology concerning digital marketing, this is transforming the business ecosystems dynamically and intuitively. The blend of AI and digital marketing is considered perfect, and this perfection has eventually led to the improvisation of customer experience and all the more deep-roote...

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7 WAYS MACHINE LEARNING CAN ENHANCE MARKETING 7 WAYS MACHINE LEARNING CAN ENHANCE MARKETING

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Mar 15, 2020

Exploiting the immense potential of artificial intelligence to excel in business is no longer a far-fetched pipe dream. Many companies have already discovered this, and as technology advances at a rapid rate, it’s clear now that machine learning and marketing go hand-in-hand. In this age, to d...

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How to Do Corporate Branding Right HOW TO DO CORPORATE BRANDING RIGHT

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Mar 15, 2020

A ton of people confuse branding with a company’s logo. When they hear the word “branding,” they immediately picture designers hard at work choosing the perfect shades and template for a new logo. But although a logo is part of branding, it’s not the whole package.

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6 Effective Ways to Stay Ahead of Your Competition Using Social AI 6 EFFECTIVE WAYS TO STAY AHEAD OF YOUR COMPETITION USING SOCIAL AI

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Mar 15, 2020

MarketsandMarkets forecasts that by 2023, AI in the social media market will be worth $2,197.1 million. Why is this? Because the adoption of AI technology in the social media sector has increased. A growing number of marketers are using it to scale up their social media efforts. With so many busines...

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HOW TO APPLY MACHINE LEARNING TO YOUR DIGITAL MARKETING STRATEGY HOW TO APPLY MACHINE LEARNING TO YOUR DIGITAL MARKETING STRATEGY

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Mar 15, 2020

One of the major innovations in the digital marketing industry is the introduction of artificial intelligence tools to help streamline marketing processes and make businesses more effective. According to QuanticMind, 97% of leaders believe that the future of marketing lies in the ways that digital m...

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How To Take Advantage Of Artificial Intelligence In Social Media Marketing HOW TO TAKE ADVANTAGE OF ARTIFICIAL INTELLIGENCE IN SOCIAL MEDIA MARKETING

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Mar 13, 2020

Do you really know what Artificial Intelligence is and what it can do for business? Many concepts define this technology and the number of opportunities it provides. Still, the truth is that we could give you a specific definition adapted to the sector to which it is applied. In this post, we will t...

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WHY YOU NEED AI FOR THE SUCCESS OF SEO WHY YOU NEED AI FOR THE SUCCESS OF SEO

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Mar 11, 2020

Trends come and go in digital marketing all the time, but one that isn’t going anywhere anytime soon is artificial intelligence (AI). It wasn’t that long ago when AI was the stuff of science fiction. It was for robots and machines and complex science. The idea alone barely felt possible ...

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Strong Use Cases Emerging For AI-Powered Marketing Applications STRONG USE CASES EMERGING FOR AI-POWERED MARKETING APPLICATIONS

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Mar 11, 2020

The addition of artificial intelligence (AI) to the traditional marketing ecosystem can help businesses leverage real-time customer interactions to automate routine tasks and personalize responses to convert more leads. Many tools in the marketing tech stack including marketing automation, customer ...

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What is a tribe and why does it matter for digital marketing? WHAT IS A TRIBE AND WHY DOES IT MATTER FOR DIGITAL MARKETING?

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Mar 11, 2020

Let’s be honest: There’s a lot of noise online. As a brand, you have more than one competitor and it can feel like an uphill battle to be seen. You know the power of social media, but your audience’s feed is curated by an algorithm. This can be incredibly frustrating for lifestyle ...

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How Scottish businesses can benefit from digital marketing HOW SCOTTISH BUSINESSES CAN BENEFIT FROM DIGITAL MARKETING

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Mar 11, 2020

The digital age has allowed everyone to become an entrepreneur, some to great success, but it has also created a whole new world of challenges which must be faced if you’re going to succeed. One skill above others is increasingly being seen as make or break for businesses in the internet age, ...

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How To Translate Key Marketing Data into ROI for Your Brand HOW TO TRANSLATE KEY MARKETING DATA INTO ROI FOR YOUR BRAND

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Mar 08, 2020

"Marketing ROI is far from an exact science," says Ashley Schuetz, vice president of marketing at Massage Heights. "It needs to be looked at holistically because it is so challenging to attribute one specific marketing vehicle to an overall conversion." Franchise brands must know...

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Why Email Marketing Is Best Marketing Channel in 2020 WHY EMAIL MARKETING IS BEST MARKETING CHANNEL IN 2020

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Mar 08, 2020

Digital marketing has seen dramatic changes over the past several years, and there is a common misconception that email marketing is not as effective as it used to be. Some believe that modern email marketing recipients, inundated with spam and low-value content, ignore their messages more often tha...

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AI and Strategic PR: The new frontier AI AND STRATEGIC PR: THE NEW FRONTIER

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Mar 05, 2020

In the last decade, the PR and communications industries have gone through a huge transformation, with the sources of information increasing exponentially in volume and speed, as well as a complete change in information consumption patterns. For example, 20 years ago, only a handful of publications ...

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4 Tips for Lead Acquisition to Conversion Turnaround Time 4 TIPS FOR LEAD ACQUISITION TO CONVERSION TURNAROUND TIME

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Mar 05, 2020

The conversion process is very crucial. Some of the leads even turn into a paying customer, which means revenue for your company. However, it all boils down to how do we acquire leads? Before we delve into that, let’s first understand the terminology of the word ‘lead.’ In general,...

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MARTECH ISN’T MEANT TO REPLACE MARKETING MARTECH ISN’T MEANT TO REPLACE MARKETING

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Mar 05, 2020

The advent of different types of technology has changed how businesses use marketing and the ways that consumers are engaging with businesses and their marketing. The development of new marketing capabilities and new information technology capacity intersect in MarTech, bringing together the potenti...

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How to Use Artificial Intelligence in SEO HOW TO USE ARTIFICIAL INTELLIGENCE IN SEO

article

Mar 05, 2020

Artificial Intelligence (AI) has been the major buzzword in the digital marketing world for the past few years, mainly due to the rapid advancements in machine learning technologies. AI is now a relatively familiar idea among marketers, and it’s no longer a sci-fi term associated with the dist...

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How B2B Brands Can Nail Influencer Marketing HOW B2B BRANDS CAN NAIL INFLUENCER MARKETING

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Mar 04, 2020

Whether it’s Google PPC or Facebook, paid search has become an essential practice in B2B Marketing. On top of that, the B2B space is more saturated than ever. Think about it, how many project management tools are out there? CRM? Content marketing platforms? Influencer marketing platforms? This...

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The Role of AI in digital marketing THE ROLE OF AI IN DIGITAL MARKETING

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Mar 04, 2020

The rage of social media has led to the emergence of social networking. With that, the competition to engage the audience on online platforms and entice them has become fierce. Brands are adopting novel strategies to enhance customer experience and increase brand value. The advent of technology and ...

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5 Tips to Use Ads, AI, and Social Media to Supercharge Your Sales 5 TIPS TO USE ADS, AI, AND SOCIAL MEDIA TO SUPERCHARGE YOUR SALES

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Mar 04, 2020

Ads, AI, and social media have become the holy trinity of sales. Perfecting all three will help you become an unbeatable sales master whose path leads only to excellence. The road can be bumpy when you’re just starting out, but even the greatest masters were once apprentices. Patience, resilie...

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How to Implement Effective Marketing Automation HOW TO IMPLEMENT EFFECTIVE MARKETING AUTOMATION

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Mar 03, 2020

B2B Marketers need to take additional measures that go beyond the usual technology rollouts for successful marketing automation implementations. Aligning marketing automation tools with existing systems, and aligning the proposed solution with the enterprise business strategy are some of the steps t...

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The Best Marketing Automation Tools in 2020 THE BEST MARKETING AUTOMATION TOOLS IN 2020

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Mar 03, 2020

Marketing automation tools are essential in today’s world. However, there are so many choices available in the market that selecting the best one for your firm becomes a challenge. Figuring out the differences between all the tools can prove to be a somewhat arduous task. However, this post is...

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Everything You Need to Know About Influencer Marketing on Spotify EVERYTHING YOU NEED TO KNOW ABOUT INFLUENCER MARKETING ON SPOTIFY

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Mar 02, 2020

When we talk about influencer marketing, what platforms come to your mind? Instagram, Facebook, YouTube, maybe LinkedIn or even Twitter. Did you even think of Spotify? No, right? Well, you should. Brands and consumers are flocking to Spotify and influencers should follow suit. As a smart marketer, y...

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PR vs. Influencer Marketing: What I Know For Sure PR VS. INFLUENCER MARKETING: WHAT I KNOW FOR SURE

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Mar 02, 2020

In the age of influencer marketing where brands and marketers feel somewhat new to the idea, it’s becoming clear that Public Relations professionals aren’t getting the credit they deserve. PR pros are the original influencers. I’ve been working under the public relations umbrella f...

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ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

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Feb 29, 2020

Artificial Intelligence is basically teaching the machine to think and react as humans would. It’s about imitating how the human brain works. AI is already being widely implemented in Digital Marketing. Artificial Intelligence is used in personalized marketing a lot, empowering brands to provi...

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Top 3 Initiatives to Make 2020 Your Year of Change TOP 3 INITIATIVES TO MAKE 2020 YOUR YEAR OF CHANGE

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Feb 29, 2020

It’s February, and I’m still seeing marketing thought leaders coming out with trend predictions for 2020. The problem with these lists is that they don’t really mean much to marketers who are out there pushing the send button every day, just trying to grind out campaigns and make t...

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Top 3 Content Marketing Mistakes Every Startup Should Avoid TOP 3 CONTENT MARKETING MISTAKES EVERY STARTUP SHOULD AVOID

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Feb 27, 2020

Many startups think that content marketing is confined to creating content and pushing it on social media. This is where they lag because content marketing is much more than that. There are many slants of content marketing that has the potential to give a boost to your business. Content marketing if...

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9 Ways To Personalize Email Marketing Campaigns Instantly 9 WAYS TO PERSONALIZE EMAIL MARKETING CAMPAIGNS INSTANTLY

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Feb 26, 2020

We have an abundance of data around us, but most business marketers aren’t able to make the most of it. When they can actually personalize the campaigns down to an individual, most of them restrict themselves to only segmenting their audience, creating a few versions of the campaigns and using...

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Is Email Marketing Still Relevant in 2020 IS EMAIL MARKETING STILL RELEVANT IN 2020

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Feb 25, 2020

Email marketing is still a relevant tool in 2020. However, you must use it creatively. Else, your email will get buried in the inbox. Keep in mind that an average user receives 126 emails each day. With that in mind, it can be challenging to reach out to your audience with email marketing. Despite t...

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How To Create a Social Media Marketing Plan From Scratch HOW TO CREATE A SOCIAL MEDIA MARKETING PLAN FROM SCRATCH

article

Feb 24, 2020

Social media has become very common and important that we cannot live without it. The attachment that one gets from social media is almost unbreakable. Almost 90% of the world population uses social media as a platform to engage with others and search for relevant data. In the same manner, social me...

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5 Common Social Media Marketing Mistakes To Avoid 5 COMMON SOCIAL MEDIA MARKETING MISTAKES TO AVOID

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Feb 24, 2020

There is no digital marketing agency in Denmark that would not be including social media strategies in the internet marketing approach. Leaving this out could end up losing a huge chance of effective brand promotion. But while working on social media marketing, there are always chances of mistakes t...

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How Marketers Use Social Media Trends Effectively? HOW MARKETERS USE SOCIAL MEDIA TRENDS EFFECTIVELY?

article

Feb 23, 2020

Apart from the exciting filters on Instagram and cool stickers that help you out every time for your stories, we are about to tell you what else social media can do. The trends that are on-trend in 2020. There are many platforms where you are spending your time, but it is time to invest. Everyone wa...

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Push vs. Pull Marketing Strategy: Which Is Better for Your Brand? PUSH VS. PULL MARKETING STRATEGY: WHICH IS BETTER FOR YOUR BRAND?

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Feb 20, 2020

With easy access to the internet, particularly social media, this is probably the best time to do business. Whatever it is you’re offering, whether a product or a service, there are about 4 billion people on the internet and this gives you a potentially large customer base. But there is one is...

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Optimize Your Content Management with AI OPTIMIZE YOUR CONTENT MANAGEMENT WITH AI

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Feb 20, 2020

How effective is your content? We all seek to develop a content strategy that delivers value to our audience. When we succeed, we turn strangers into customers and become a leader in the market by building authority and credibility. This journey of discovering the effectiveness of content is known a...

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How to Create an Amazing Digital Marketing Strategy? HOW TO CREATE AN AMAZING DIGITAL MARKETING STRATEGY?

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Feb 19, 2020

Though opening a new business seems an easy and exciting task, running and making it standalone in the market is a big challenge. In this ultra-modern technological world, merely having a website, buying a domain, or paying for its hosting is not ample. You need to go beyond this. To make your compa...

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Top 6 SaaS marketing strategies to improve lead generation TOP 6 SAAS MARKETING STRATEGIES TO IMPROVE LEAD GENERATION

article

Feb 18, 2020

Learn how SaaS marketing strategies including, email marketing, content marketing, online quizzes, referrals, influencers and free premiums can boost lead generation. Modern SaaS businesses are facing a real challenge when it comes to generating more leads. It’s more affordable to reach new au...

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WHAT WORKS AND WHAT DOESN’T IN SOCIAL MEDIA MARKETING STRATEGY WHAT WORKS AND WHAT DOESN’T IN SOCIAL MEDIA MARKETING STRATEGY

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Feb 18, 2020

Social media marketing is an aspect of digital marketing that has grown in leaps and bounds over the last few years. More brands are waking up to the benefits of having a strong presence in the circles where more than 70% of the world’s internet users are congregated most of the time.It is no ...

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How to Enable Better B2B Targeting With AI HOW TO ENABLE BETTER B2B TARGETING WITH AI

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Feb 18, 2020

B2B marketers often face a common challenge: Accurate targeting. Marketers rely on powerful lead generation methods to help them target future customers, but there's a pretty substantial obstacle in the way. Most marketers aren't data scientists. And truly great targeting requires a pretty s...

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How Artificial Intelligence Is Changing Social Media Marketing HOW ARTIFICIAL INTELLIGENCE IS CHANGING SOCIAL MEDIA MARKETING

article

Feb 17, 2020

Every time you open Instagram, there are some new ads for you. All these ads relate to what you search for. You move to the explore section and can find thousands of related posts that interest you. But, how is that possible?This is not just the story of Instagram but pretty-much every social media ...

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Know the Key Trends in Social Media to Attract Potential Customers KNOW THE KEY TRENDS IN SOCIAL MEDIA TO ATTRACT POTENTIAL CUSTOMERS

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Feb 17, 2020

Developing a website is not enough for any business, active participation is also essential to attract potential buyers. Social media is a platform for the users to interact, create or share their ideas and participate in social networking. A company’s online reputation depends on social media...

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How technology will change marketing in 2020 HOW TECHNOLOGY WILL CHANGE MARKETING IN 2020

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Feb 15, 2020

Well, we humans won’t satisfy with a single thing, and we seek the best in almost everything. In earlier, we were confused to go with the product without knowing its features because of lacking a perfect platform to exhibit the product.But nowadays, with the rapid growth of technology, we beca...

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CONTENT EXPERIENCE IS THE FACE OF CONTENT MARKETING CONTENT EXPERIENCE IS THE FACE OF CONTENT MARKETING

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Feb 13, 2020

Content experience refers to the overall experience associated with assessment, engagement, consumption and responding towards a stream of various brand contents across different channels, platforms, and devices during the complete journey from prospects to customers. When content experience is done...

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How to build brand authenticity using customer-generated content HOW TO BUILD BRAND AUTHENTICITY USING CUSTOMER-GENERATED CONTENT

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Feb 13, 2020

Making quality customer-generated content is one of the best strategies of your computerized advertising procedure. On the off chance that you make applicable content for your site pages and other content distribution platforms, it can channel more traffic to your site and increase conversion rate. ...

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How Search Engines Use Artificial Intelligence HOW SEARCH ENGINES USE ARTIFICIAL INTELLIGENCE

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Feb 13, 2020

Search engines are incredible. You pop onto your favorite one, type in a few keywords, and magically the search engine has scoured the entire internet to find the most relevant content. Except it’s not magic, of course. It’s algorithms and a lot of ideas from a lot of brilliant people. A...

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How Artificial Intelligence Is Driving Marketing Automation HOW ARTIFICIAL INTELLIGENCE IS DRIVING MARKETING AUTOMATION

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Feb 13, 2020

Marketing automation is an industry that is growing quickly which is why the majority of the companies are already using some form of marketing automation. Marketing automation can use artificial intelligence (AI) to better target customers. With the growth of the industry, the use of AI in marketin...

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Navigating Digital Marketing Channels In 2020 NAVIGATING DIGITAL MARKETING CHANNELS IN 2020

article

Feb 12, 2020

At the beginning of each year I like to take stock of the state of digital marketing and make predictions for the year ahead. For this year, one overarching theme clearly stands out: 2020 will be the year of intentional content. What does that mean? In essence, to succeed in digital in 2020, you nee...

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HOW TO INCORPORATE ARTIFICIAL INTELLIGENCE INTO YOUR CONTENT MARKETING HOW TO INCORPORATE ARTIFICIAL INTELLIGENCE INTO YOUR CONTENT MARKETING

article

Feb 11, 2020

In our article about the top content marketing trends to keep an eye on, artificial intelligence was at the top of the list last year and there are no signs that this trend will be slowing down. Chances are you’re already using AI every day, whether you realize it or not. Artificial intelligen...

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How to Run the Perfect Event Marketing Plan HOW TO RUN THE PERFECT EVENT MARKETING PLAN

article

Feb 11, 2020

Geotargeting, also known as location-based marketing, allows your company to laser in on the right personas you want to attend your event, with the ability to choose people who live and work in the specific location where your event is being held. Prior to launching an event, you should lock in on t...

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THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020 THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

article

Feb 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is c...

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Content Marketing Trends for 2020: Are we ready? CONTENT MARKETING TRENDS FOR 2020: ARE WE READY?

article

Feb 10, 2020

There are over 4.4 billion Internet users worldwide. If you look at them collectively as a country, it would indeed be the largest in the world. With every click on the keyboard, there is content being added to this virtual infinite universe that is being created, trillions of pieces of content get ...

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How Marketing Automation Services Help In Business Growth HOW MARKETING AUTOMATION SERVICES HELP IN BUSINESS GROWTH

article

Feb 09, 2020

In recent times marketers are facing lots of challenges and pressure to achieve more with fewer resources on hand. This means they’re obligated to increase productivity and sales with a small number of resources in relatively less time. Thankfully, marketers have marketing automation services ...

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How to Create an Effective Email Autoresponder Series HOW TO CREATE AN EFFECTIVE EMAIL AUTORESPONDER SERIES

article

Feb 08, 2020

Do you want to convert more of your leads into customers, on autopilot? An email autoresponder is the single most effective way to nurture your leads and make more sales. The best part is, once you’ve created it, your work is done. In this post, we’ll share 6 steps to creating an email a...

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How to Improve Your Social Media Marketing With AI ? HOW TO IMPROVE YOUR SOCIAL MEDIA MARKETING WITH AI ?

article

Feb 08, 2020

Having an estimated 2.77 billion users around the world, social media makes a potential platform for businesses or brands. However, with the social media channels multiplying at a faster rate, keeping pace with the marketing scenario is a tough row to hoe. Also, there are multiple challenges such as...

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Why Voice Search Is the Future for SEO and How to Optimize for It WHY VOICE SEARCH IS THE FUTURE FOR SEO AND HOW TO OPTIMIZE FOR IT

article

Feb 06, 2020

Voice search is, to put it simply, using your voice to search for things. Rather than sitting down and typing up your question on Google, you can just ask your question aloud. This can be done by beginning your question with “OK Google,” “Hey Siri,” or “Alexa,” (d...

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How these 5 SEO trends can benefit brands in 2020 HOW THESE 5 SEO TRENDS CAN BENEFIT BRANDS IN 2020

article

Feb 06, 2020

Search Engine Optimization (SEO) is an advanced advertising method that is continually evolving. SEO is significant for sophisticated advertisers, site proprietors, and brands of all sizes. It enables your webpage to show up in the list items when somebody types or talks a question for which you hav...

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THE PRESENCE OF AI IS GROWING OVERALL WITHIN THE MARKETING FUNCTION THE PRESENCE OF AI IS GROWING OVERALL WITHIN THE MARKETING FUNCTION

article

Feb 05, 2020

AI has transformed various business aspects until now. From idea to execution, its imprints are everywhere regardless of the complexity and nature of work. For marketing or precisely digital marketing of current times, AI proves to be a boon for companies. The technology here bridges the gap between...

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Email Marketing Trends for 2020: Unproven Opportunities EMAIL MARKETING TRENDS FOR 2020: UNPROVEN OPPORTUNITIES

article

Feb 04, 2020

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current ...

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How to Power Your B2B Marketing with Artificial Intelligence HOW TO POWER YOUR B2B MARKETING WITH ARTIFICIAL INTELLIGENCE

article

Feb 04, 2020

In B2B marketing, artificial intelligence (AI) is bigger than ever. It’s helping power many innovations, including real-time next best offers, predictive journeys, intelligent segmentation, programmatic advertising, and dynamic websites just to name a few. With so many great applications, it&r...

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How Visitor Analytics Can Up Your B2B Marketing Game HOW VISITOR ANALYTICS CAN UP YOUR B2B MARKETING GAME

article

Feb 04, 2020

For marketers today, website analytics make up a significant portion of how they measure and report on website and other campaign performance. Those traditional web analytics such as the kind Google Analytics and similar tools offer can tell you a lot about the numbers behind a website: how many peo...

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Telling The Story of Customer Success with Content Marketing TELLING THE STORY OF CUSTOMER SUCCESS WITH CONTENT MARKETING

article

Feb 03, 2020

With over 20 years of experience in the high-tech field, Armaly found early on that he has an affinity for customer needs and their business goals that revolve around the software in which they invest. During his earlier roles in sales, he found that it’s one thing to sell and demo software, b...

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Top 5 Digital Trends Shaping the Future of Marketing TOP 5 DIGITAL TRENDS SHAPING THE FUTURE OF MARKETING

article

Feb 03, 2020

Digital marketing moves at a supersonic speed these days. Whether it’s how you set up your website, write your business emails, engage your fans on social media, be on your toes always because things change fast. Tactics that worked like a charm yesterday might be ineffective today. New tools,...

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How to Make Content SEO Friendly HOW TO MAKE CONTENT SEO FRIENDLY

article

Feb 01, 2020

Building consistent organic search traffic is every digital publisher’s dream. But what does it really take to make your content SEO friendly? The good news is it is not a rocket science. On top of that, despite what many people think, it has nothing to do with “tricking” Google in...

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The future of email marketing: Trends and Predictions for 2020 THE FUTURE OF EMAIL MARKETING: TRENDS AND PREDICTIONS FOR 2020

article

Jan 28, 2020

The importance of email marketing when spreading the word about a product or service cannot be overstated. Studies show that for every dollar spent on your email marketing campaign, you can get up to USD$44 as your ROI. This is 44 times more than other marketing channels like TV ads. Although email ...

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The Battle for Traffic through SEO and Social Media Marketing THE BATTLE FOR TRAFFIC THROUGH SEO AND SOCIAL MEDIA MARKETING

article

Jan 28, 2020

You may face a dilemma when you want to gain more traffic to your site as to whether you should focus on organic SEO or go for SMM or Social Media Marketing. Moreover, with advanced SEO reigning supreme now in the social media marketing landscape, this choice seems to be harder to make. Ideally, exp...

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CONVERSION RATE OPTIMIZATION TACTICS YOU SHOULDN’T IGNORE CONVERSION RATE OPTIMIZATION TACTICS YOU SHOULDN’T IGNORE

article

Jan 27, 2020

A successful CRO campaign won’t just save your time, money, and efforts but also help you discover new growth strategies for your business. Tweet This! When executed right, CRO uncovers useful customer behavior insights as well as important tips on how to better optimize the user experience (U...

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How to Use Digital Marketing For Brand Awareness? HOW TO USE DIGITAL MARKETING FOR BRAND AWARENESS?

article

Jan 27, 2020

When you get a chance to know a new friend, what is the first thing that you like to discover? It can be about their hobbies, passions, likes and dislikes, and more. You may pay attention to how they speak, what they like to talk about, and what stuff gets them excited. The above mentioned are some ...

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Technology and Artificial Intelligence Rule Online selling the art of digital marketing TECHNOLOGY AND ARTIFICIAL INTELLIGENCE RULE ONLINE SELLING THE ART OF DIGITAL MARKETING

article

Jan 27, 2020

The latest technology plays a vital role in these days. Some time back, we were not familiar with words like Artificial Intelligence (AI), Digital Marketing (DM), Machine Learning, Deep Learning, and Natural Languages Processing (NLP). These words become very popular and you can hear these words fro...

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Transform Your Marketing Automation Software With AI TRANSFORM YOUR MARKETING AUTOMATION SOFTWARE WITH AI

article

Jan 27, 2020

Your Marketing Automation platform does a good job of helping marketers automate their processes, run targeted campaigns and achieve their business goals. Adding the power of AI to your Marketing Automation platform can take it to the next level and help your clients do more! Marketing automation ma...

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How AI and Machine Learning Are Changing B2B Marketing in 2020 HOW AI AND MACHINE LEARNING ARE CHANGING B2B MARKETING IN 2020

article

Jan 25, 2020

Humankind goes to Mars, produced the first artificial heart, and the team at Leadfeeder is forever lost on the quest to invent the world’s first automated lead generation software for B2B companies. Or, so we like to do in our spare time. You know, as a hobby. In a world oversimplified by hash...

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4 Factors That Will Affect Marketing Automation In 2020 4 FACTORS THAT WILL AFFECT MARKETING AUTOMATION IN 2020

article

Jan 23, 2020

Somewhere, most likely long ago, someone decided that chaining yourself to your desk and developing a workaholic lifestyle was something to be praised. So many of us are congratulated for our work ethic when, in reality, we’re working far too much. And when we find a simpler, easier way to do ...

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How to Use LinkedIn for Business Marketing HOW TO USE LINKEDIN FOR BUSINESS MARKETING

article

Jan 22, 2020

LinkedIn is a unique social media platform that was built for aspiring students, keen professionals, and businesses of all industries and sizes. From a user’s perspective, it is a space to grow their network, gather or provide information, and expand their career. For businesses, LinkedIn is a...

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How Mobile App Is Fueling Digital Marketing? HOW MOBILE APP IS FUELING DIGITAL MARKETING?

article

Jan 22, 2020

In the 21st century where science and technology are stepping towards the peak, every normal citizen has got a mobile phone on their hands. On the one side, mobile phones have helped to connect peoples all around the globe. However, on the other side, it defines new market products via various appli...

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HOW TO BUDGET FOR YOUR CONTENT MARKETING IN 2020 HOW TO BUDGET FOR YOUR CONTENT MARKETING IN 2020

article

Jan 21, 2020

Budgeting is never a fun process. It can be stressful and chaotic. However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as w...

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How to Build Your Email List with Instagram Giveaways HOW TO BUILD YOUR EMAIL LIST WITH INSTAGRAM GIVEAWAYS

article

Jan 21, 2020

Giveaways have always been popular with big brands and marketers. Giveaways are massive campaigns that allow brands to acquire new customers and boost sales. Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists. If you are a br...

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Digital Marketing vs. Content Marketing: What You Need to Know DIGITAL MARKETING VS. CONTENT MARKETING: WHAT YOU NEED TO KNOW

article

Jan 20, 2020

Internet technologies and social media largely contributed to the revolution that marketing has been undergoing for at least a decade. You have probably heard such terms as digital marketing, content marketing and SMM, and, most likely, used them interchangeably. However, there is a striking differe...

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5 SEO Trends for 2020: How is Search Engine Optimisation Changing? 5 SEO TRENDS FOR 2020: HOW IS SEARCH ENGINE OPTIMISATION CHANGING?

article

Jan 20, 2020

Did you know that Google makes thousands of changes to its search algorithms every year? In June 2019, for example, the search engine giant revealed that it had made over 3,200 algorithm alterations in the previous twelve months. This equates to around 9 changes a day. While it’s often said th...

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What Are The Digital Marketing Trends For 2020? WHAT ARE THE DIGITAL MARKETING TRENDS FOR 2020?

article

Jan 20, 2020

The 2020 Digital Marketing trends are all about feeding into this need; while at the same time moulding your brand’s uniqueness to ensure that it sticks out in today’s relentless battle for attention. We’ll share a brief overview of the newest in Digital Marketing, covering trends ...

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TOP 4 SOCIAL MEDIA PLATFORMS TO PROMOTE YOUR WHITEPAPER TOP 4 SOCIAL MEDIA PLATFORMS TO PROMOTE YOUR WHITEPAPER

article

Jan 17, 2020

Are you looking for an effective way to build your brand, to demonstrate thought leadership, and to position yourself to the next level? Hold on! There is no better way to do this than writing a whitepaper. According to the Content Marketing Institute, 70 percent of B2B companies rank whitepapers as...

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What Is Marketing Automation And How Can It Benefit Your Business? WHAT IS MARKETING AUTOMATION AND HOW CAN IT BENEFIT YOUR BUSINESS?

article

Jan 16, 2020

Marketing automation is something that we experience all the time. When you book a flight and get an email thanking you for your booking and showing you other related travel services that you might be interested in, this is the job of a marketing automation tool and process. Marketing automation all...

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How to Leverage First-Party Data to Boost PPC Performance HOW TO LEVERAGE FIRST-PARTY DATA TO BOOST PPC PERFORMANCE

article

Jan 16, 2020

PPC practitioners now have a decreasing amount of control over accounts as Google pushes increased use of automation under their Smart Bidding umbrella. With greater control of PPC accounts now being handed over to machines to manage, the need to incorporate valuable first-party data to feed machine...

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How to Super-Personalize Emails Using AI HOW TO SUPER-PERSONALIZE EMAILS USING AI

article

Jan 16, 2020

It seems like we are all constantly flooded with overly manufactured, impersonal emails. Thousands of generic emails get sent out each day, all written with seemingly little regard for who we are as people. Likely, though, even the companies sending these emails know that their annoying surplus of c...

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SEO and SEM: Which one is Better to Increase the Traffic to Your Website? SEO AND SEM: WHICH ONE IS BETTER TO INCREASE THE TRAFFIC TO YOUR WEBSITE?

article

Jan 15, 2020

In today’s world, one of the utmost powerful tools used is Web Search. Everyone uses the Internet to find solutions and learn various things around the world. Whether you have a local or global business, there are chances that people are looking for your business’ products or services. Y...

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9 SEO Benefits for the Businesses 9 SEO BENEFITS FOR THE BUSINESSES

article

Jan 14, 2020

The SEO positioning helps us improve our brand visibility and bring quality traffic to our website. But these are just some of the SEO benefits for your business; there are many more. Although today we are only going to talk about some of them, because otherwise we do not finish or read the post, le...

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TOP 10 PREDICTIVE AI MARKETING TOOLS FOR 2020 TOP 10 PREDICTIVE AI MARKETING TOOLS FOR 2020

article

Jan 14, 2020

The artificial intelligence platform market is estimated to be worth $9.88 billion by 2022 and marketers will be at the forefront to adapt to these changes as they wave forward towards shaping the future of the advertising industry as a whole. If AI and marketing are stated as the "future"...

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4 Marketing Automation Tools for SMB Success in 2020 4 MARKETING AUTOMATION TOOLS FOR SMB SUCCESS IN 2020

article

Jan 14, 2020

Marketing automation isn't a thing of the future it's very much a part of the here and now for small and midsized businesses (SMBs) across the world. However, many are unaware of a variety of marketing automation tools that can help SMBs reach customers in a timely and effective way. In orde...

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7 CLEVER STRATEGIES FOR SCALABLE B2B LEAD GENERATION IN 2020 7 CLEVER STRATEGIES FOR SCALABLE B2B LEAD GENERATION IN 2020

article

Jan 13, 2020

That's not true for B2B lead generation companies. Lead generation continues to be marketers' primary task, but also a constant challenge. According to Hubspot, generating traffic and leads was a major challenge for 63% of marketers in 2019. Now, if you're one of the marketers, you don&#...

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How to Succeed in Personal Branding on Social Media HOW TO SUCCEED IN PERSONAL BRANDING ON SOCIAL MEDIA

article

Jan 13, 2020

Social media is like a blank canvas for both personal and work life. Depending on how you use it, you can draw attention to your expertise and establish a solid reputation in your industry. There’s no doubt that there’s an important place for personal branding on social media. But before...

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7 Reasons You Need to Follow a Digital Marketing Strategy In 2020 7 REASONS YOU NEED TO FOLLOW A DIGITAL MARKETING STRATEGY IN 2020

article

Jan 11, 2020

The world is changing rapidly and so is the correct way to do business. If you are a business owner in 2020 and still rely on offline sales, your competitors will soon overtake you in terms of both sales and brand reputation. We live in the era of the internet, where if you want your business to thr...

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How To Evaluate Social Media Analytics HOW TO EVALUATE SOCIAL MEDIA ANALYTICS

article

Jan 10, 2020

Social media analytics, powered by next generation artificial intelligence (AI), offers everything brands need to capture superior customer experience (CX) understanding. Anything less, offers comparatively less insight. Let’s see the techniques and tools that brands need to succeed. It includ...

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Three Ways to Use Chat Marketing For B2B Marketing THREE WAYS TO USE CHAT MARKETING FOR B2B MARKETING

article

Jan 09, 2020

Chat Marketing is certainly popular among B2C companies, but that doesn’t mean it’s non-existent among B2B industries, or that it can’t be helpful. In fact, one study shows that just 74 percent of B2C companies use live chat for sales, while 85 percent of B2B companies do the same ...

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Content Marketing Revolution: SEO Guide the Best Ways to Turn your Website into a Search Engine Friendly CONTENT MARKETING REVOLUTION: SEO GUIDE THE BEST WAYS TO TURN YOUR WEBSITE INTO A SEARCH ENGINE FRIENDLY

article

Jan 09, 2020

In 2020, the best way to attract customers and grow businesses will directly relate to building an audience. And the best way to build an audience is to create content (the most valuable content). The content and SEO both things go together. Without consistent submission of content, your website can...

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Best Advanced Techniques to Generate Leads with Social Media in 2020 BEST ADVANCED TECHNIQUES TO GENERATE LEADS WITH SOCIAL MEDIA IN 2020

article

Jan 09, 2020

Social media is becoming essential in our lives every passing day. It has become unavoidable, and it has also opened a new field of marketing. It has made it easier to reach your customers and be in touch with them more than ever. It has also made it easier for the customers to reach out to the bran...

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4 Things to Consider when Migrating Marketing Automation Solutions 4 THINGS TO CONSIDER WHEN MIGRATING MARKETING AUTOMATION SOLUTIONS

article

Jan 08, 2020

Implementing or replacing a marketing automation system is a herculean effort and anybody who’s done it once can attest to that. Changing systems is arguably more difficult than rolling out a brand new one. Why? There are many more factors to consider both internally and externally when you de...

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Top 10 SEO Trends for 2020 that every Business Needs to Know TOP 10 SEO TRENDS FOR 2020 THAT EVERY BUSINESS NEEDS TO KNOW

article

Jan 07, 2020

In the present digital age, where online competition is at its peak, and individuals across the globe are launching their websites every other day, it is high time you rethink your overall Content Marketing Strategy and invest in Search Engine Optimization (SEO) techniques. You need to ensure that y...

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How to Take the Guesswork Out of Content Marketing With AI HOW TO TAKE THE GUESSWORK OUT OF CONTENT MARKETING WITH AI

article

Jan 07, 2020

Ceralytics is a content intelligence platform that uses AI to predict which content you should create next. The tool uses natural language processing to analyze competitors. It also uses machine learning to tell you how well content on competitor sites is performing. The result? You take the guesswo...

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10 DIGITAL MARKETING TRENDS YOU NEED TO KNOW FOR 2020 10 DIGITAL MARKETING TRENDS YOU NEED TO KNOW FOR 2020

article

Jan 07, 2020

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. I’ve already touched on how we can expect marketing to evolve on a strategic level, and in this article, ...

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How to Share Details About Social Media Marketing HOW TO SHARE DETAILS ABOUT SOCIAL MEDIA MARKETING

article

Jan 07, 2020

When it comes to sharing information on the web, very few other methods work better than social media, especially if you want something to go as viral as possible. This is why social media marketing is so important, so much so that there are even services that all you to do things like buy tiktok he...

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How Digital Marketers Are Leveraging AI Tools And Automation In Advertising HOW DIGITAL MARKETERS ARE LEVERAGING AI TOOLS AND AUTOMATION IN ADVERTISING

article

Jan 06, 2020

For most users, the first experience of artificial intelligence (AI) was through chatbots that responded to questions with preset responses. From Indian Railways’ saree-clad chatbot Disha, to Amazon and Flipkart’s shopping assistants, to Instagram’s algorithm-backed advertisements,...

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4 digital marketing tips to take your business to the next level in 2020 4 DIGITAL MARKETING TIPS TO TAKE YOUR BUSINESS TO THE NEXT LEVEL IN 2020

article

Jan 06, 2020

We've officially entered a new decade, and if you haven't begun thinking about new marketing strategies for your business, now is the time. Artificial intelligence (AI), lower internet costs and greater mobile use are all shaping the digital marketing landscape. I've been both an entrepr...

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Marketing Automation and Customer Service: How are they Connected? MARKETING AUTOMATION AND CUSTOMER SERVICE: HOW ARE THEY CONNECTED?

article

Jan 05, 2020

Did you know that, on average, 51% of companies are currently using marketing automation, and more than half of B2B companies (58%) plan to adopt the technology? The statistic may be mind-boggling, but it is very much justified. Companies and marketers are always in search of ways that make things e...

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How to Implement Data Science in Your 2020 Marketing Plan HOW TO IMPLEMENT DATA SCIENCE IN YOUR 2020 MARKETING PLAN

article

Jan 05, 2020

Implementing data science is no Houdini act, but you do need to know a few tricks of the trade. Your 2020 marketing plan is the foundation for the year’s success. You need to make sure you’re properly implementing data science in your marketing efforts. Here’s the information you n...

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20 Marketing and PR Tips for 2020 20 MARKETING AND PR TIPS FOR 2020

article

Jan 03, 2020

We are about to embark on a new decade. During the next ten years, we will see marketing and public relations evolve. How we share messages and distribute content is going to change. Here I will share some sure-fire tips on how to start your 2020 marketing and public relations initiatives with a ban...

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5 WAYS INFLUENCER MARKETING WILL EVOLVE IN 2020 5 WAYS INFLUENCER MARKETING WILL EVOLVE IN 2020

article

Jan 02, 2020

With estimates predicting that influencer marketing spending might double in 2020 route to becoming a projected $15 billion market by 2022 it’s a good bet that influencers will be moving further up the priority lists of many brand marketers. Importantly, this growth will come from brands inves...

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What Can You Expect in Social Media Marketing in 2020 – Stats, Facts, and Tips WHAT CAN YOU EXPECT IN SOCIAL MEDIA MARKETING IN 2020 – STATS, FACTS, AND TIPS

article

Jan 01, 2020

Since inception, social media has been in constant change. Algorithms for organic reach in marketing have nearly disappeared, new platforms have arisen, old platforms have lost user attention, and more. What’s ahead for social media marketing in 2020 we’ve got stats, facts, predictions, ...

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How to Create a Voice Marketing Funnel With Alexa Flash Briefings HOW TO CREATE A VOICE MARKETING FUNNEL WITH ALEXA FLASH BRIEFINGS

article

Jan 01, 2020

Voice technology is becoming increasingly prevalent with the explosion of Amazon Alexa, Google Assistant, Samsung Bixby, Microsoft Cortana, Apple Siri, and other smart assistants. In fact, smart speakers/voice assistants are already the most rapidly adopted consumer technology in history, with one i...

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What are the various benefits of using social media? WHAT ARE THE VARIOUS BENEFITS OF USING SOCIAL MEDIA?

article

Dec 28, 2019

The benefits of social media are more significant and broader than you think. Considering that there are three millions of businesses in the whole world. So who follows social media, what can it yield to you? The statistics are more than you can imagine and understand. Large and global connections f...

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Content Holidays to Include in Your 2020 Social Media Strategy CONTENT HOLIDAYS TO INCLUDE IN YOUR 2020 SOCIAL MEDIA STRATEGY

article

Dec 26, 2019

There is power in relevancy. When it comes to online content, it can appear easy to build connections, but it is, in fact, harder. Through social media, we lose the human interaction and the ability to experience non-verbal communication. However, there are opportunities to build connections with pe...

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Why Digital Marketing is Important? WHY DIGITAL MARKETING IS IMPORTANT?

article

Dec 25, 2019

With the unfolding of modern technologies and preponderance of Digital Marketing (DM), businesses are doing all that they can to match up the pace. Businesses are either changing their plans of action into the digital one, or amplifying existing marketing strategies with digital advertising techniqu...

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Why Tech Startups Should Emphasize Content Marketing WHY TECH STARTUPS SHOULD EMPHASIZE CONTENT MARKETING

article

Dec 25, 2019

Content marketing is useful for any business looking to get more exposure and favorable results. In this case, startups should not only put their focus on it, but make it a point to have a comprehensive content marketing guide for a more successful venture. Content marketing encompasses several form...

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AI Changing Digital Marketing AI CHANGING DIGITAL MARKETING

article

Dec 24, 2019

AI Changing Digital Marketing? You might or might not know it yet, however Artificial Intelligence (AI) is rapidly becoming more central to the daily digital world, and the advertising and marketing world is no exception. While the idea of AI may evoke bad 60’s sci-fi with futuristic robots, i...

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5 Ways Predictive Analytics Is Improving Digital Marketing 5 WAYS PREDICTIVE ANALYTICS IS IMPROVING DIGITAL MARKETING

article

Dec 23, 2019

Digital marketers are continually challenged to offer the most relevant content to customers. If you fail to do that, people will likely scroll past social media content, not open emails, ignore banner ads, and so on. When predictive analytics has a customer-centric focus, you learn things that may ...

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How Machine Learning and AI can Improve Your Email Marketing Campaigns HOW MACHINE LEARNING AND AI CAN IMPROVE YOUR EMAIL MARKETING CAMPAIGNS

article

Dec 22, 2019

Marketers and entrepreneurs strive to personalize emails in the quest for relevance. This is not new to seasoned marketers, who have been using marketing automation platforms to create customer journeys or leveraging segmentation and/or personas. This is a good usage of data and tools, but it simply...

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Why Your Business need Outsourcing Lead Generation in 2020 WHY YOUR BUSINESS NEED OUTSOURCING LEAD GENERATION IN 2020

article

Dec 22, 2019

Has your sales funnel dried up ? Is your sales team started losing hope on new sales leads ? If your calendar is empty ? Is your marking budget major expense ? If yes then your business needs Outsourcing lead generation. In 2020 with change growing technology and more use of social media by prospect...

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How to Create a Content Marketing Strategy That Actually Works HOW TO CREATE A CONTENT MARKETING STRATEGY THAT ACTUALLY WORKS

article

Dec 21, 2019

Today's consumers live in a digital world, which means they can retrieve all the information they desire at the touch of a button, putting them in control. Added to this, they have become immune to traditional outbound marketing methods such as billboards and television advertisements and they e...

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How to Use Video to Increase Engagement in Email Marketing HOW TO USE VIDEO TO INCREASE ENGAGEMENT IN EMAIL MARKETING

article

Dec 19, 2019

For years, marketers have said video in emails will be the next evolution in email marketing, but the challenges of implementing it have held it back. Email clients not supporting it, file size restrictions and video production time have been too much to overcome. Instead, we’ve gotten animate...

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Influencer Marketing Predictions for 2020 INFLUENCER MARKETING PREDICTIONS FOR 2020

article

Dec 19, 2019

Influencer marketing is one of the most dynamic industries that brands continuously leverage to expand their awareness and reputation. Just like most digital marketing industries, the influencer marketing environment is rapidly changing and growing. As an entrepreneur, marketer, or CEO, you should d...

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WHAT IS THE MOST TRUSTED SOCIAL MEDIA PLATFORM IN B2B? WHAT IS THE MOST TRUSTED SOCIAL MEDIA PLATFORM IN B2B?

article

Dec 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. In fact, it’s probably one of the reasons why you’re here. But being the trending topic yourself whether B2B brand or thought leader is ...

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What WHAT'S THE BEST SOCIAL MEDIA PLATFORM TO MARKET YOUR STARTUP?

article

Dec 18, 2019

It would be pretty audacious of us to think we could dictate which social media platforms you should use, wouldn’t it? We don’t even know what industry you’re in, who your target audience is, or what types of content you’re looking to post. There are a lot of questions we wou...

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3 Ways to Perfect Your Email Marketing for Christmas 3 WAYS TO PERFECT YOUR EMAIL MARKETING FOR CHRISTMAS

article

Dec 17, 2019

Despite enduring difficult times over the past few years, retailers have been buoyed by better than expected Black Friday sales. But brands must take different approaches to their Christmas marketing strategies to ensure their festive campaigns are successful and resonate in the right way with custo...

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Marketing Automation Systems: A new age of marketing technology MARKETING AUTOMATION SYSTEMS: A NEW AGE OF MARKETING TECHNOLOGY

article

Dec 17, 2019

As the quantity of customer data flowing into your business continues to grow, automating aspects of your enterprise's processes has become a commercial imperative. One key area to focus this development upon is marketing. Your cloud deployment has already brought several benefits to your compan...

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5 Marketing Automation Tactics to Automate your Lead Generation Strategy 5 MARKETING AUTOMATION TACTICS TO AUTOMATE YOUR LEAD GENERATION STRATEGY

article

Dec 17, 2019

Marketing is exceptional it comprises both highly creative tasks and extremely repetitive ones. The latter demand pretty much no decision-making, no profound analysis; all they need is straightforward action. Considering that we’re living in the age of Machine Learning, it’s safe to assu...

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How to Rock Omnichannel Customer Support HOW TO ROCK OMNICHANNEL CUSTOMER SUPPORT

article

Dec 16, 2019

Modern customers are demanding, impatient and they heavily rely on mobile devices, which is a challenge for traditional customer support. To win their hearts, companies must adopt an omnichannel approach. What is it and how to rock it? Anna has bought a pair of shoes in a popular online shop. She wa...

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7 Steps to Start a Complete and Powerful Inbound Marketing Program 7 STEPS TO START A COMPLETE AND POWERFUL INBOUND MARKETING PROGRAM

article

Dec 16, 2019

Knowing why to use inbound marketing is one thing. Knowing how to start implementing inbound marketing is another. It’s not something you simply jump into, so we’ve broken it down into 7 steps. Some of these involve time and effort; nothing worthwhile is ever easy, right? Other steps are...

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How to Increase Your Website’s Traffic & SEO in 2020 HOW TO INCREASE YOUR WEBSITE’S TRAFFIC & SEO IN 2020

article

Dec 15, 2019

Before I begin, let me warn you that this article is not going to reveal any magical tricks that would get you to the first page of Google search results overnight. These kinds of things require effort, patience and persistence. At the same time, this post is not about any very high-level stuff. Ins...

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How to Use Content Marketing to Win over Anyone HOW TO USE CONTENT MARKETING TO WIN OVER ANYONE

article

Dec 15, 2019

Getting people to listen to you is one thing. Getting them to take action is a whole different piece of the pie. Motivating a lead to take action or to make a purchase is not typically something that happens at the drop of a hack. You must nurture your clients and figure out what exactly gets them e...

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Seven predictions for Influencer Marketing in 2020 SEVEN PREDICTIONS FOR INFLUENCER MARKETING IN 2020

article

Dec 13, 2019

2019 saw huge developments for the influencer marketing industry; from TikTok becoming the most popular platform of the year to Instagram removing likes, and from the rise of virtual influencers to new legislation from the ASA and the CMA. However, while these updates within the digital space have b...

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ABM and the Manufacturing Marketer: Back to the Future ABM AND THE MANUFACTURING MARKETER: BACK TO THE FUTURE

article

Dec 13, 2019

Safe to say, I’ve been around awhile. When I left business school to take my first “real” corporate job, the web wasn’t really a thing yet, my phone would balance a scale with a brick, and my “laptop” was a Franklin planner. But guess what? We had ABM. In a real s...

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Top eight SEO trends for 2020 TOP EIGHT SEO TRENDS FOR 2020

article

Dec 12, 2019

As new businesses spring up each day, the competition for the reader’s attention heightens. Staying on top of the latest SEO trends will enable you to meet specific requirements that search engines use to rank websites. Google makes hundreds of changes to its search algorithms every year. Whil...

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How to Dominate SERPS by Focusing on Topics Instead of Keywords HOW TO DOMINATE SERPS BY FOCUSING ON TOPICS INSTEAD OF KEYWORDS

article

Dec 12, 2019

If you have been in SEO for any amount of time, you know that keywords have always played a large role in the discipline’s success metrics. That’s why it is so common to hear so many conversations around keywords and keyword research when talking to anyone about SEO. While I think that k...

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6 Simple Guidelines to Apply When Crafting Blog Content for SEO 6 SIMPLE GUIDELINES TO APPLY WHEN CRAFTING BLOG CONTENT FOR SEO

article

Dec 11, 2019

Blogging is now a crucial part of content and digital strategy. Here are 6 simple tips for anyone to get the most out of their content strategy. Do you remember the first time you ever stumbled upon a blog? They are such a ubiquitous feature of the internet landscape today that many people forget th...

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Using data to create better lead-generating emails USING DATA TO CREATE BETTER LEAD-GENERATING EMAILS

article

Dec 11, 2019

When hyper-personalized emails miss the mark, they aren’t just ineffective — they’re downright unsettling. To assess the effectiveness of personalization, my company conducted a real-world experiment. We paid a couple thousand dollars for a couple hundred hyper-personalized emails ...

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How to drive growth through marketing automation HOW TO DRIVE GROWTH THROUGH MARKETING AUTOMATION

article

Dec 11, 2019

Small and growing businesses around the world need a system in place like marketing automation that will ensure they are getting the most value from every lead that enters their pipeline. We understand that; we’ve been there, and we know how important it is to nurture your leads effectively. A...

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5 Tips to Boost Your LinkedIn Lead Gen Efforts in 2020 5 TIPS TO BOOST YOUR LINKEDIN LEAD GEN EFFORTS IN 2020

article

Dec 10, 2019

Eighty-nine percent of B2B marketers look to LinkedIn for their lead generation efforts, many of whom report that the platform helps them generate two times (2x) the number of leads compared to the next highest social channel. Specifically helping drive these responses are LinkedIn’s Lead Gen ...

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10 Tips to Beat Your Competitor’s Social Media Strategy 10 TIPS TO BEAT YOUR COMPETITOR’S SOCIAL MEDIA STRATEGY

article

Dec 10, 2019

It’s more difficult than ever for businesses to compete online. Paid marketing costs are increasing due to rising competition and ad saturation. At the same time, shorter attention plans are making it difficult to stand out with organic (free) traffic. To succeed in today’s environment, ...

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10 Important 2020 SEO Trends You Need to Know 10 IMPORTANT 2020 SEO TRENDS YOU NEED TO KNOW

article

Dec 10, 2019

It’s time to take our annual look at what’s ahead for SEO professionals in 2020. What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2020? This is the question we ask every year here at Search Engine Journal. This year, I asked 58 of toda...

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Why Technical SEO & On-Site SEO Are Rarely Enough WHY TECHNICAL SEO & ON-SITE SEO ARE RARELY ENOUGH

article

Dec 09, 2019

Technical SEO refers to optimizing your site and site structure for search engines to crawl, index, and understand your site quickly and efficiently. Having poor technical SEO while the rest of your site is optimized is like driving a shiny new Lamborghini without an engine. On-site or on-page SEO r...

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How To Be Unskippable - The Past, Present & Future of Video Advertising HOW TO BE UNSKIPPABLE - THE PAST, PRESENT & FUTURE OF VIDEO ADVERTISING

article

Dec 06, 2019

YouTube advertising is quickly becoming a huge part of an online advertisers digital marketing mix. But why has this happened and how do you best make use of this channel? Matthew Soakell will answer these questions for you. You pay your monthly subscription fee, get access to a ridiculous amount of...

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Conversational Marketing Explained CONVERSATIONAL MARKETING EXPLAINED

article

Dec 06, 2019

Conversational marketing is focused on real-time conversations. What’s more, Drift’s definition stresses out that this approach is used to move the customers through the marketing and sales funnels as quickly as possible. In other words, conversational marketing is used to boost the sale...

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4 Steps To Implement Live Streaming In Your Video Marketing Strategy 4 STEPS TO IMPLEMENT LIVE STREAMING IN YOUR VIDEO MARKETING STRATEGY

article

Dec 05, 2019

Videos are one of the most effective mediums for marketing, in fact, they generate 1200% more engagement than text with images, according to IMPACT. Among various formats of videos, live streaming is in demand. Live streaming involves less rehearsal and editing, hence it is seen as more authentic an...

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5 Success Tips for Synergizing PPC & CRO 5 SUCCESS TIPS FOR SYNERGIZING PPC & CRO

article

Dec 05, 2019

Paid search advertising (PPC) and conversion rate optimization (CRO) are both great for boosting business performance in their own right. Going a step further and combining their insights, however, can make them greater than the sum of their parts. By sharing your findings between the two to combine...

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Four Content Optimisation Tips to Help Your Business Stand Out FOUR CONTENT OPTIMISATION TIPS TO HELP YOUR BUSINESS STAND OUT

article

Dec 04, 2019

Content marketing basically refers to the development, planning, and management of content that is written. This plays a vital role in attracting customers to read through the content and have a satisfactory experience. Engaging content lures users to create a positive impression about your business...

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Leading the Next Wave of B2B Marketing LEADING THE NEXT WAVE OF B2B MARKETING

article

Dec 04, 2019

I’m honored to announce that I’m stepping into the CEO and Chairman role at Terminus. As a longtime believer in Terminus and the next wave of B2B marketing, I see this moment in the market and the company’s trajectory as a truly unique opportunity to transform the way businesses go...

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The Current Trends of Digital Marketing in 2020 THE CURRENT TRENDS OF DIGITAL MARKETING IN 2020

article

Dec 02, 2019

Digital marketing is one of the current trends that never go old or be outdated. The development of technology is the forerunner to the advancement of digital marketing and both go hand in hand, irrespective of time and trend. However, considering the current state it can be wholly acknowledged that...

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How to Improve Your Email Marketing Strategy? HOW TO IMPROVE YOUR EMAIL MARKETING STRATEGY?

article

Dec 02, 2019

If content is king, then email marketing is queen. There are many businesses that fail to understand the true potential of email marketing. After a few emails that receive no engagement, plenty of marketers label their activity as ineffective. That’s one of the biggest mistakes you can do righ...

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Retargeting & Remarketing – Why It’s Essential for Marketing Strategy RETARGETING & REMARKETING – WHY IT’S ESSENTIAL FOR MARKETING STRATEGY

article

Dec 02, 2019

Digital marketers and online business owners need to identify and implement effective marketing strategies for their brands. And even though they do their very best to reel in as many customers as they can, attaining a 100% retention or conversion rate is not possible. It’s always been about r...

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Email marketers: Keep growing, but also take the time to teach others EMAIL MARKETERS: KEEP GROWING, BUT ALSO TAKE THE TIME TO TEACH OTHERS

article

Nov 30, 2019

It has been a heck of a year for email marketers – not just professionally but for the industry at large. I’ve worked with an amazing collection of clients from disparate industries, from a direct-mail firm to a massive health care business to start-ups and established businesses.They al...

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How to Use Instagram to Generate Organic Leads HOW TO USE INSTAGRAM TO GENERATE ORGANIC LEADS

article

Nov 29, 2019

Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? Instagram is probably not the platform most people would think of first for lead generation. A few years back, someone told Jenn that lead generation wouldn’t work on Instagram. ...

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Top five SEO tools to generate more leads in 2020 TOP FIVE SEO TOOLS TO GENERATE MORE LEADS IN 2020

article

Nov 28, 2019

Lead generation via SEO is one of the best ways to improve the overall conversion rate of your website. There are several go-to SEO tools like SEMrush, Ahrefs, Moz, and Google Keyword Planner that most marketers use for keyword research, competitor tracking, and SERP movements. However, this is only...

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What is integrated marketing communications? WHAT IS INTEGRATED MARKETING COMMUNICATIONS?

article

Nov 28, 2019

To gain the best results from integrated marketing communications needs deep understanding of the multiple touchpoints that a brand has with its prospects and customers on its own sites, partner sites digital and traditional media defining paid, owned and earned media. In marketing, it's common ...

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The Challenges Facing Video Management Are Unique To Moving Content THE CHALLENGES FACING VIDEO MANAGEMENT ARE UNIQUE TO MOVING CONTENT

article

Nov 27, 2019

Worldwide, marketers are seeing the value and power of video marketing. It’s unsurprising why; over 100 million hours of video are watched each day on Facebook alone. Video is now something that most consumers expect to see and interact with. So, we know video is an easy way of engaging with p...

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5 Smart B2C Marketing Tactics To Boost Your B2B Brand 5 SMART B2C MARKETING TACTICS TO BOOST YOUR B2B BRAND

article

Nov 27, 2019

B2B marketing is swiftly embracing techniques that were once only for B2C, and we’ve got five smart B2C tactics to add to your B2B plans for 2020 and well beyond. Influencer marketing, engaging interactive content, awards events, chatbots, and podcasting are just some of the ways that today&rs...

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How to Improve Your YouTube Video Views HOW TO IMPROVE YOUR YOUTUBE VIDEO VIEWS

article

Nov 27, 2019

Do you want more views on your YouTube videos? Wondering how to get more people to click on your YouTube suggested videos? In this article, you’ll discover how your YouTube click-through rate (CTR) impacts video views and find six steps to improve your YouTube click-through rate.

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6 Surefire Strategies to Enhance Email Marketing with Data 6 SUREFIRE STRATEGIES TO ENHANCE EMAIL MARKETING WITH DATA

article

Nov 26, 2019

Marketing teams must maintain a focus on customer-centric strategies, as putting the customer at the heart of their marketing will allow companies to achieve their goals by default, thus boosting the success of the brand. While email has traditionally been described as a push channel, shifting the f...

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4 Creative Ways to Generate Organic Instagram Engagement 4 CREATIVE WAYS TO GENERATE ORGANIC INSTAGRAM ENGAGEMENT

article

Nov 26, 2019

Want more engagement on your Instagram posts? Wondering how to entice people to engage with you on Instagram? In this article, you’ll discover four out-of-the-ordinary ways to create Instagram posts that prompt people to engage with and click on your content.

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For a More Effective B2B Content Strategy, T.H.I.N.K. FOR A MORE EFFECTIVE B2B CONTENT STRATEGY, T.H.I.N.K.

article

Nov 25, 2019

What would you do with an unlimited content marketing budget? Oh, the eBooks and infographics and blog posts you could make! Video and audio, whitepapers, research papers, guides galore… endless money means endless possibilities. We’re all working with limited resources to create a fini...

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What is Digital Marketing? A visual summary. WHAT IS DIGITAL MARKETING? A VISUAL SUMMARY.

article

Nov 25, 2019

We prefer to use the terminology "digital marketing channels" rather than "types" as each channel that can be used to reach potential customers can be complex depending on the level of integration and tactics you apply across your digital marketing strategy and campaigns. Our RAC...

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6 Mistakes Killing Your Referral Marketing Programme 6 MISTAKES KILLING YOUR REFERRAL MARKETING PROGRAMME

article

Nov 21, 2019

For years, we’ve shouted about one thing. We’ve said a lot about how refer-a-friend channels can drive new customer acquisition, increase customer lifetime value, get people talking about your brand, and a bunch of other benefits. But we haven’t been entirely truthful. In fact, we&...

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Top 10 SEO tips for WordPress websites TOP 10 SEO TIPS FOR WORDPRESS WEBSITES

article

Nov 21, 2019

Here are 10 simple WordPress SEO tips to get noticed online and stand out from the crowd. To get high-class performance for your Wordpress website, you need to improve the volume of quality traffic to your website from search engines like Google, Bing, Yahoo, etc. This can be done through organic or...

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What Is SEO? What Is its Importance in Digital Marketing? WHAT IS SEO? WHAT IS ITS IMPORTANCE IN DIGITAL MARKETING?

article

Nov 21, 2019

Among all the marketing strategies digital marketing is the one that uses the internet so that the brands can reach the consumers. SEO is the scheme used while utilizing this strategy. SEO stands for Search Engine Optimization. It is nothing but a technique used to increase the quality and of course...

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Think Nano THINK NANO

article

Nov 21, 2019

A nano-influencer, or “nano,” is just like you and me, depending on who you are of course. Nanos are perfectly ordinary digital citizens, with follower counts as low as 1,000. You have to ask as to why would nanos be courted for their influence with a low follower number. What would be t...

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What is Programmatic Marketing? WHAT IS PROGRAMMATIC MARKETING?

article

Nov 20, 2019

Programmatic marketing is seen as the future of advertising on the web, with Google targeting around 60% of digital advertising budgets spent on Programmatic this year. According to Forrester, programmatic will account for the majority of all digital advertising spending over the next few years. The...

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5 Marketing Channels that Benefit from Data Collected via Paid Search 5 MARKETING CHANNELS THAT BENEFIT FROM DATA COLLECTED VIA PAID SEARCH

article

Nov 20, 2019

Marketing has come a long way since the mass targeting of a few decades ago. Today, marketing is driven by customer information captured at every stage of the buying process and extensive data-backed analytics. Marketers no longer have to shoot in the dark – they can build accurate and customi...

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How to Use a Visual Content Strategy to Generate More Traffic HOW TO USE A VISUAL CONTENT STRATEGY TO GENERATE MORE TRAFFIC

article

Nov 19, 2019

Do you know you can use visual content to improve audience engagement and to increase your website traffic? Check out this article to know more. Think like a consumer. When you are reading an article with no images or charts, it can get quite boring, right? No matter how well-developed the content i...

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B2B marketing trends for 2020 B2B MARKETING TRENDS FOR 2020

article

Nov 19, 2019

Understanding where B2B industries are going with their marketing can help you identify trends, discover the next big thing and keep ahead of the competition. This is especially important as we get ready to head into 2020, as marketing trends are set to change for the new year, which will likely aff...

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B2B Marketers and LinkedIn B2B MARKETERS AND LINKEDIN

article

Nov 18, 2019

LinkedIn has become the favorite networking platform for B2B marketers. LinkedIn and B2B professionals go hand in hand whether it be marketing or recruitment, LinkedIn has proved to be a best friend for the professionals when it comes to social platforms. So yes, there is an unbreakable bond between...

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How to Use Instagram Hashtags for Business HOW TO USE INSTAGRAM HASHTAGS FOR BUSINESS

article

Nov 18, 2019

Wondering how to use hashtags to improve your visibility on Instagram? Looking for a guide to follow? You’ll discover a complete guide to using hashtags strategically across Instagram feed posts, story posts, and IGTV posts. A lot of people struggle with Instagram hashtags. They either don&rsq...

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Content distribution. How to boost it? CONTENT DISTRIBUTION. HOW TO BOOST IT?

article

Nov 15, 2019

Content marketing is one of the most popular and effective marketing techniques nowadays. No wonder why 91% of B2B marketers are planning to use content marketing in their strategies. Articles, podcasts, and videos that marketers create, should be valuable for the company’s target group. Only ...

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The THE 'AVERAGE POSITION' METRIC WAS RETIRED BY GOOGLE. WHAT DOES THIS MEAN FOR SEARCH MARKETING?

article

Nov 15, 2019

A lot has happened in the past few months with Google Ads. Average Position tracking is gone, there are now multiple impression share metrics to keep track of, and search marketing will never be the same! What does this mean for your search marketing strategy? One of the key benefits to digital mark...

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How Can Personalisation Increase The Impact Of Email Marketing? HOW CAN PERSONALISATION INCREASE THE IMPACT OF EMAIL MARKETING?

article

Nov 14, 2019

Email personalisation is one of the key elements to drive more revenue and increase the customer base, but with increased competition, basic personalization is failing to make the right engagement with the customer. According to Pure360’s research, only 8% of the survey respondents stated that...

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4 Ways To Boost Sales With Seasonal Keywords 4 WAYS TO BOOST SALES WITH SEASONAL KEYWORDS

article

Nov 14, 2019

Search Engine Optimisation is a long-term strategy. You research the keywords that relate to your site and its products or services, optimize for these terms, and then create and promote relevant content within your niche. Search Engine Optimisation is often preoccupied with major terms. But if you&...

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How to Conduct a Go-To-Market Strategy Workshop HOW TO CONDUCT A GO-TO-MARKET STRATEGY WORKSHOP

article

Nov 14, 2019

Setting the right Go-To-Market (GTM) strategy for your business is not an easy task. In fact, quite the contrary. The process for identifying and implementing the best GTM strategy for your company is pivotal to your success and that isn’t just common sense. Our recent research on sales and ma...

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How the Terminus Fall Release Shines a Light at the Top of the Funnel HOW THE TERMINUS FALL RELEASE SHINES A LIGHT AT THE TOP OF THE FUNNEL

article

Nov 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. As a product creator and innovator, I wanted to plant my flag in the next wave of leading B2B MarTech solutions and create something special with Terminus. That brief history of my MarTech journey stil...

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7 Benefits of Social Media Marketing 7 BENEFITS OF SOCIAL MEDIA MARKETING

article

Nov 13, 2019

Businesses use social media platforms for more than connecting with people they know. Marketing on social media platforms coupled with the ease of access to internet has led to the decline of traditional marketing channels. Businesses use social media platforms for more than connecting with people t...

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How to Build an Effective Lead Gen Strategy HOW TO BUILD AN EFFECTIVE LEAD GEN STRATEGY

article

Nov 12, 2019

Just how effective is social media actually as a lead generation and selling tool? This is the question grounding a new survey conducted by Social Media Today and Survey Monkey titled, the ‘2019 State of Social Lead Generation. Responses from 320 marketers were gathered and took a hard look at...

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How To Generate B2B Leads Using Facebook In 2020 HOW TO GENERATE B2B LEADS USING FACEBOOK IN 2020

article

Nov 11, 2019

B2B advertising world is dynamic & multi-channel. With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. The most astonishing part is that most marketers fail to capitalize on opp...

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SEO Trends You Need to Know Before 2020 SEO TRENDS YOU NEED TO KNOW BEFORE 2020

article

Nov 11, 2019

As business competition in the online stratosphere becomes ever more intense, with thousands of websites being launched, it is vital to re-strategize your content marketing techniques and methodologies. There is no question technological advancements have become more rampant, consistent, and streaml...

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7 Steps to Build a Lead Generation System for your Business 7 STEPS TO BUILD A LEAD GENERATION SYSTEM FOR YOUR BUSINESS

article

Nov 11, 2019

Clients are the lifeblood of every business but without leads, there are no clients. This is why lead generation is very important for your business. So, how do you generate successful leads? This is the million-dollar question that some businesses can’t still figure out. If your lead generati...

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12 Email marketing best practices for sales 12 EMAIL MARKETING BEST PRACTICES FOR SALES

article

Nov 11, 2019

Times have changed, and so are email marketing trends. Know what works and what does not. Here is a roundup of 12 effective email marketing tactics you should know about. But an effective email marketing strategy in the 2000s may not work in 2019 anymore. Chances are, sales offer sent to inboxes wil...

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POLY HELPS EMPOWER CONTACT CENTER WORKERS POLY HELPS EMPOWER CONTACT CENTER WORKERS

article

Nov 11, 2019

It’s a well-documented trend that the rise of digital channels such as webchat, apps, FAQs, etc., has led to a change in the way contact centers handle interactions. The routine, “easy” interactions are now handled by self-service channels. Deflecting these low-value interactions h...

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Best Practices to Generate Leads Through Email Marketing For Your Business BEST PRACTICES TO GENERATE LEADS THROUGH EMAIL MARKETING FOR YOUR BUSINESS

article

Nov 08, 2019

When it comes to lead generation, over and over again, it’s been proved that email marketing is the best bet. With the right strategy and practices, emails can turn out to be your ideal lead generating tool. However, any drastic change in results doesn’t happen overnight. Even email mark...

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B2B STORYTELLING AND MOST SUCCESSFUL FORMATS FOR 2020 B2B STORYTELLING AND MOST SUCCESSFUL FORMATS FOR 2020

article

Nov 07, 2019

Storytelling in B2B marketing isn't just about recounting to a decent story: it's the specialty of having the option to pass on your brand's story and convey your message in such a way that it will interest your group of audience, their feelings and eventually assist you with picking up ...

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How to effectively evaluate your content marketing strategy HOW TO EFFECTIVELY EVALUATE YOUR CONTENT MARKETING STRATEGY

article

Nov 06, 2019

Creating an effective content marketing campaign is only half the battle. The biggest challenge teams face is measuring the effectiveness of pieces that are being sent out. This article helps you evaluate your content marketing strategy to ensure the highest ROI from your efforts. Content has firmly...

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How to Conduct a Marketing Audit to Shape your Digital Marketing Strategy HOW TO CONDUCT A MARKETING AUDIT TO SHAPE YOUR DIGITAL MARKETING STRATEGY

article

Nov 06, 2019

One of the secrets of any digital marketing consultant’s success is how it is processed, developed, and presented to the market, plus its capacity to stand out and stay in the market. Despite having abundant resources, the best of staff and employees with the right skills and attitude, everyth...

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4 things B2B marketers need to know about social media right now 4 THINGS B2B MARKETERS NEED TO KNOW ABOUT SOCIAL MEDIA RIGHT NOW

article

Nov 06, 2019

There is growing appetite among marketers for the stripped back, community-driven and personalised social media platforms of yesteryear. As it stands, social media giants such as Twitter and Facebook, appear to being ever closer in the quest for online advertising domination. They both recently publ...

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How to Adapt Your Content Strategy to the Future of Google HOW TO ADAPT YOUR CONTENT STRATEGY TO THE FUTURE OF GOOGLE

article

Nov 06, 2019

Do not forget about long-form content. Use articles that are more than 1,000 words to cater to your passionate followers and loyalists. Given how Google’s recent algorithms assign greater value to longer-form content, creating such content helps you achieve a higher rank in the search results....

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Effective Strategies for Successful B2B Channel Marketing EFFECTIVE STRATEGIES FOR SUCCESSFUL B2B CHANNEL MARKETING

article

Nov 05, 2019

There are many challenges that get in the way of implementing an effective omni-channel marketing strategy. There’s the misnomer that it’s expensive and time consuming (not if you have the right tools), that the analytics are too complicated (not if you have the right platform) and that ...

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Is Content Still King? IS CONTENT STILL KING?

article

Nov 05, 2019

The phrase ‘content is king’ has been around for some time. It was originally coined in 1996 by billionaire and Microsoft founder Bill Gates when he published an essay predicting the internet would become a marketplace for content. It’s been over twenty years since then and that no...

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7 Steps to Make, Use and Perfect Automated Email Workflows 7 STEPS TO MAKE, USE AND PERFECT AUTOMATED EMAIL WORKFLOWS

article

Nov 05, 2019

As a business owner, you need a strategy that helps you maintain engagement between the business and your customers. Interacting with your customers throughout their customer journey is how you retain them. Automated Email Workflows are the solution you're looking for because it not only sends m...

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How B2B Marketers Can Build Their Personal Brands on Social Media HOW B2B MARKETERS CAN BUILD THEIR PERSONAL BRANDS ON SOCIAL MEDIA

article

Nov 04, 2019

For some marketers, it’s second nature. For others, it’s uncomfortable territory. But no matter your predisposition, there’s no denying that personal brand-building is an essential skill in today’s B2B marketing environment. It’s also fun! Cultivating your social media ...

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Leveraging SEO to Boost Ecommerce Sales LEVERAGING SEO TO BOOST ECOMMERCE SALES

article

Nov 04, 2019

For anyone hoping to see sensible profits from their site, it is important that they are able to stand out from the crowd and attract customers to that site. Many may opt for paid advertising, but a great way to boost your sales is to use SEO. Here are some ways you can leverage SEO services for eCo...

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Instagram Stories Branding: Marketing That Benefits Your Business INSTAGRAM STORIES BRANDING: MARKETING THAT BENEFITS YOUR BUSINESS

article

Nov 01, 2019

Are you using Instagram Stories to its fullest potential? Want to make your stories more consistent and engaging? Sue is an Instagram marketing expert and author of The Instagram Strategy Guide. Her online course is called Ready, Set, Gram. You’ll find tips and techniques for using Instagram S...

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Power of Video Testimonials POWER OF VIDEO TESTIMONIALS

article

Nov 01, 2019

Testimonials are simple customer appears on camera to champion your product and share their story. If done right, they can be a very powerful marketing tool for your brand. Unlike sales videos or fireside chats, production quality matters. Testimonials need to be visually appealing, concise, and eve...

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How To Personalize Your Email Campaign Effectively HOW TO PERSONALIZE YOUR EMAIL CAMPAIGN EFFECTIVELY

article

Oct 31, 2019

Customers today are accustomed to expecting personalized service, both online and offline. Email marketing has been the channel with the highest ROI consistently, so personalizing email campaigns for better results is a no-brainer. Let us look at how this can be achieved effectively. Have you ever h...

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What Are the Best Ways to Generate Quality B2B Leads? WHAT ARE THE BEST WAYS TO GENERATE QUALITY B2B LEADS?

article

Oct 31, 2019

B2B lead generation is all about inspiring trust in potential customers & showing them the value of your products or services to attract, engage, convert & retain them as customers. In a world driven by data, it becomes imperative for marketers to generate leads that are motivated by a highe...

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What Is the Future of SEO? WHAT IS THE FUTURE OF SEO?

article

Oct 30, 2019

It’s no secret that the game and business of SEO is changing fast. Those staying attached to the old SEO mindset that more links win and keyword volume is everything will fail. You can no longer rely on Google or popular website blogs to tell us how to optimize a website well. Thinking SEO is ...

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Automate Your Digital Marketing Strategy AUTOMATE YOUR DIGITAL MARKETING STRATEGY

article

Oct 30, 2019

In the digital age, promoting your products and services is not only easy but inexpensive as well. Thanks to online marketing strategies such as emails and social media, you don't have to spend a lot or get so busy to reach out to your audience. But on the other hand, it makes marketing much mor...

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Here are five trends you should be looking at in 2020 in order to stay ahead of the game. HERE ARE FIVE TRENDS YOU SHOULD BE LOOKING AT IN 2020 IN ORDER TO STAY AHEAD OF THE GAME.

article

Oct 29, 2019

Predicting the future is never easy particularly in the world of PPC. Even with all the campaign data in the world, you don’t know the latest trends until they hit. It’s a tough task staying on top of all the updates released by the likes of Google, Bing, and YouTube. It can be even hard...

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How Does Sales and Marketing Alignment Impact Sales Enablement? HOW DOES SALES AND MARKETING ALIGNMENT IMPACT SALES ENABLEMENT?

article

Oct 29, 2019

When I speak with marketing and sales leaders about sales enablement, I start with a simple question: “How do you define sales enablement?” The most common answer I receive is “content for sales.” Perhaps your definition is something similar. But, that answer only tells one p...

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Facebook Power 5 Ad Tools: What Marketers Need to Know FACEBOOK POWER 5 AD TOOLS: WHAT MARKETERS NEED TO KNOW

article

Oct 28, 2019

Want to improve your Facebook ads performance? Wondering how automated Facebook tools can help? Facebook launched its new Power 5 tools to help marketers use the platform’s machine learning to drive better results. These automated tools include automatic advanced matching, campaign budget opti...

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EXPERTS UTILIZE THE WORLD WIDE WEB TO BUILD THE ULTIMATE B2B REFERENCE SET EXPERTS UTILIZE THE WORLD WIDE WEB TO BUILD THE ULTIMATE B2B REFERENCE SET

article

Oct 28, 2019

In data science, a ‘match’ is only as good as the reference set being used to render it. If a match gets recorded against an inaccurate reference set, then significant gaps in business insights arise. Data vendors have historically matched accounts using a traditional approach called &ls...

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PRE-LAUNCH CHECKLIST TO SEND YOUR SALES INTO THE STRATOSPHERE! PRE-LAUNCH CHECKLIST TO SEND YOUR SALES INTO THE STRATOSPHERE!

article

Oct 25, 2019

Now that you understand how fit and intent data work together to fuel a strategic marketing campaign, you’re almost ready for launch. Keep this list handy as a reminder of how to put these principles to work for your team. Fit and intent go together like stars and the universe. One just simply...

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Incredible Tips for Social Media Lead Generation INCREDIBLE TIPS FOR SOCIAL MEDIA LEAD GENERATION

article

Oct 25, 2019

Are you from those businesspersons or marketers who are struggling to generate additional leads for their growing business through social media? In a recent survey held on social media, it is concluded that around 65% of online marketers revealed that social media lead generation was their most diff...

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Machine Learning & SEO: Where Are We Now? MACHINE LEARNING & SEO: WHERE ARE WE NOW?

article

Oct 25, 2019

Machine learning is having a substantial and growing impact on the traditional Google ranking algorithm. This has a large impact on the ways SEO professionals analyze keywords and ultimately build a strategy to improve rankings. For many in the SEO world, the idea of machine learning influencing the...

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Which Metrics Should Be Eliminated from B2B Marketing and Sales? WHICH METRICS SHOULD BE ELIMINATED FROM B2B MARKETING AND SALES?

article

Oct 24, 2019

These vanity metrics provide value to B2B marketers because thousands of views on a particular content mainly represent a considerable part of the target audience for that content. But the truth is, vanity metrics only give the impression of fast growth. They are not as crucial as they appear to be ...

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10 QUESTIONS TO ASK YOUR DATA PROVIDER 10 QUESTIONS TO ASK YOUR DATA PROVIDER

article

Oct 24, 2019

When selecting a data provider, pick one that understands your team’s goals and can go beyond merely delivering data. Seek out a vendor who can craft a strategy that is rooted in achieving what’s important for you. In addition to being goal-oriented, a data provider should be able to syn...

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How to Improve Your Facebook Ads During a Holiday Season HOW TO IMPROVE YOUR FACEBOOK ADS DURING A HOLIDAY SEASON

article

Oct 23, 2019

Do you run seasonal Facebook ads during Christmas, Hanukkah, or any other holiday season? Wondering how to run more successful holiday ad campaigns? In this article, you’ll discover how to warm up an audience and deliver holiday-themed Facebook advertising campaigns. For many businesses, seaso...

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LinkedIn Marketing Strategies and Tips That You Need To Know LINKEDIN MARKETING STRATEGIES AND TIPS THAT YOU NEED TO KNOW

article

Oct 23, 2019

LinkedIn has outgrown itself as a website for jobseekers and evolved into a social media platform that helps business professionals connect, grow their business and even sell! It’s one of the most powerful platforms for business-to-business (B2B) marketers to advertise on. LinkedIn marketing h...

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Develop a Head-Turning Social Media Content Strategy DEVELOP A HEAD-TURNING SOCIAL MEDIA CONTENT STRATEGY

article

Oct 23, 2019

What’s your social media content strategy? Is it turning heads? Is it helping your business get results? You understand the importance of having a social media presence today. But simply posting a couple new blogs each week does little to actually build a following. Retweeting some interesting...

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BUILDING MORE PRODUCTIVITY INTO OUR HEADSETS WITH AMAZON ALEXA AND TILE BUILDING MORE PRODUCTIVITY INTO OUR HEADSETS WITH AMAZON ALEXA AND TILE

article

Oct 23, 2019

If you’re like me, one of the first things you do when you leave the house in the morning is put on your headset. I may be joining a meeting, calling a friend, getting coffee – sometimes all three – before I even set foot in the office. When I get to work, I’m collaborating w...

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POLY STUDIO IS NOW CERTIFIED FOR MICROSOFT TEAMS POLY STUDIO IS NOW CERTIFIED FOR MICROSOFT TEAMS

article

Oct 22, 2019

It seems like every photo shown of a business in action these days features a bunch of people in a huddle room, looking productive – just like our own Poly beauty shot below. But the technology that is IN the room really matters most to the people who are joining remotely – the people NO...

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10 Tips to Improve Your On-page SEO in 2020 10 TIPS TO IMPROVE YOUR ON-PAGE SEO IN 2020

article

Oct 22, 2019

What is SEO? Probably you have heard the term before. SEO is basically an acronym for Search Engine Optimization. SEO is usually considered as a tool which search engines use to determine which web page deserves to be placed where? SEO mechanisms use keywords, layouts, webpage effectiveness and a sy...

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Lead Nurturing Best Practices To Hike Conversion Rates LEAD NURTURING BEST PRACTICES TO HIKE CONVERSION RATES

article

Oct 21, 2019

Lead nurturing is the continual process of guiding your customers to the right product that meets their expectations. We must use the right strategies to successfully convert these customers into leads. So this article will list the seven top strategies that will help you nurture your potential cust...

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Digital Marketing Strategies for 2019 DIGITAL MARKETING STRATEGIES FOR 2019

article

Oct 18, 2019

It's hardly news to anyone that marketing is a constantly changing landscape. Today's hottest marketing trend could slide into irrelevance tomorrow. To stay competitive, marketers have to continue to evolve their strategies, keep an eye on emerging trends, and discard that which is no longer...

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Understanding Branding – How to Coordinate your Brand with your Marketing Efforts UNDERSTANDING BRANDING – HOW TO COORDINATE YOUR BRAND WITH YOUR MARKETING EFFORTS

article

Oct 18, 2019

The success of a business can be based on the uniqueness of their branding. The aim of a business is to make profits right? Well take that with the fact that people all over the world are loyal to a particular business or organization, BECAUSE of their branding. The business and brand are one entity...

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Why Merging Online and Offline Content May Be the Future WHY MERGING ONLINE AND OFFLINE CONTENT MAY BE THE FUTURE

article

Oct 17, 2019

Consolidating a brand isn’t new. Sometimes, you need to bring disparate aspects of a brand under one banner, or combine different parts of it for the sake of efficiency. However, as brand consolidation becomes a bigger trend in digital marketing and global media, we are seeing more and more ex...

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5 Ways to Increase Your Blog 5 WAYS TO INCREASE YOUR BLOG'S TRAFFIC

article

Oct 17, 2019

Trying to get traffic to your blog via illegal ways? Google will crack you down... Use these legit ways to bring traffic fast without getting de-indexed. All of you want to get traffic to your blog using so many ways but many of you fail to do so. You keep wondering why you don’t get traffic t...

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How to Create Personalized Content for Your Social Media Marketing HOW TO CREATE PERSONALIZED CONTENT FOR YOUR SOCIAL MEDIA MARKETING

article

Oct 16, 2019

In this article, you’ll find a plan and tools to help you create and deliver personalized content via social media platforms. Personalized marketing is a strategy where you leverage data and data analysis (as well as digital tools) to deliver personalized and individualized content and marketi...

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Why User Experience is Essential to Digital Marketing Success? WHY USER EXPERIENCE IS ESSENTIAL TO DIGITAL MARKETING SUCCESS?

article

Oct 16, 2019

Running a robust online presence is a ‘hotly contested’ digital marketplace. In other words, it is a tricky affair. Today, each one of us is found working hard to outdo each other – whether it’s about investing in the best eCommerce platform software or employing ‘topno...

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The World of Retention Email Marketing THE WORLD OF RETENTION EMAIL MARKETING

article

Oct 15, 2019

It's much simpler to gain new clients than to retain existing ones. In a case, your clients can stick around, then your chances of structure a flourishing business are high. Factually, the client churn rate is a serious metric that decides your overall business progress. As per an investigation ...

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Branding and SEO: Get More Search Traffic BRANDING AND SEO: GET MORE SEARCH TRAFFIC

article

Oct 15, 2019

How are search engines treating your brand? Are you getting all the visibility you can from search? SEO and branding go hand-in-hand, so here’s a guide to gaining more traffic for your brand. When did you last Google search for your brand? I don’t mean with generic terms included –...

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How to Retarget Ads to Engaged Instagram and Facebook Fans HOW TO RETARGET ADS TO ENGAGED INSTAGRAM AND FACEBOOK FANS

article

Oct 14, 2019

Want more sales from your Facebook and Instagram marketing? Have you considered retargeting people who already engage with you? In this article, you’ll learn how to create a Facebook and Instagram ad campaign to target people who have engaged with your Facebook and Instagram content. Before di...

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Key principles to use rich media in emails KEY PRINCIPLES TO USE RICH MEDIA IN EMAILS

article

Oct 14, 2019

With so many emails being delivered each day, how do you stand out and make your email count for your subscribers? Rich media is a broad range of interactive digital media that show dynamic motion and make use of improved sensory features, such as audio, video and animation. It is used to create vis...

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Social media marketing trends 2020 SOCIAL MEDIA MARKETING TRENDS 2020

article

Oct 11, 2019

Social media has now become synonymous with digital marketing, going hand-in-hand with most – if not all digital campaigns. However, social media is far from static and what worked a few months ago may not get you the same good results now. Habits change, platforms evolve, and new platforms co...

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5 SMART WAYS TO USE SOCIAL MEDIA TO GROW YOUR BUSINESS IN 2019 5 SMART WAYS TO USE SOCIAL MEDIA TO GROW YOUR BUSINESS IN 2019

article

Oct 11, 2019

Confused about whether to go with Facebook, Twitter, Instagram? A video? A blog? Here are 5 suggested strategies on how to make that list. With Facebook, Instagram, Twitter, Youtube and other platforms plus videos, blogs, etc. as options for online marketing these days, an obvious observation is tha...

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One Secret to B2B Marketing Is Thinking like a B2C Marketer ONE SECRET TO B2B MARKETING IS THINKING LIKE A B2C MARKETER

article

Oct 10, 2019

Online search might more familiarly be thought of as a channel for B2C marketers, but it could be an untapped area for your B2B business to rise and thrive. Think for a moment about how you go about finding immediate answers or longer-term solutions when you’re unsure of what to do or buy. If ...

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Email marketing trends 2020 EMAIL MARKETING TRENDS 2020

article

Oct 09, 2019

Outside the world of marketing, things are increasingly unpredictable. Rewind back to 2010 and you’d be hard-pressed to find anybody capable of predicting the decade that was about to unfold. Luckily for us, however, marketing trends - and digital trends, in particular - are slightly more pred...

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The Three Rules of Marketing THE THREE RULES OF MARKETING

article

Oct 09, 2019

Each marketing professional will have a unique specialist skill, with the odd few who can claim to be a full 360-degree marketing professional with all the qualifications and experience. How they all differ, however, is from the way they perceive what marketing really is. In the modern digitally enh...

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B2B Video Marketing: A Strategy for Lead Generation B2B VIDEO MARKETING: A STRATEGY FOR LEAD GENERATION

article

Oct 09, 2019

Video marketing is booming. It’s no longer news. Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). Other recent reports claim a 17% leap in video content usage in 2018, with the average person watching more...

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Creating Strong Content Ideas—How the Marketing Pros Do It CREATING STRONG CONTENT IDEAS—HOW THE MARKETING PROS DO IT

article

Oct 07, 2019

Creating good content ideas is always a challenge, yet successful content marketing programs generate engaging ideas consistently over time. At Aprimo, we know that how creativity works is something of a mystery, making it difficult to run a process that reliably triggers and captures those moments ...

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We’ve Solved the Mystery of Sales and Marketing Alignment, Finally WE’VE SOLVED THE MYSTERY OF SALES AND MARKETING ALIGNMENT, FINALLY

article

Oct 07, 2019

LeadMD has spent the last six months designing and implementing research to be released in a few weeks. That research centers around a simple mandate – determine what sales and marketing alignment truly means from a performance standpoint, boil that alignment down into tactical actions any org...

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14 Digital Marketing Strategies for E-commerce 14 DIGITAL MARKETING STRATEGIES FOR E-COMMERCE

article

Oct 04, 2019

There are many challenges for e-commerce sites despite the fact we are living in the digital age. Competition is fierce with millions of shopping options. It’s no stroll in the mall. As well, thanks to Google, people can check prices quickly, compare your products with your competitors, and de...

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Driving Website Traffic Through Social Media Needs A Strategic Approach DRIVING WEBSITE TRAFFIC THROUGH SOCIAL MEDIA NEEDS A STRATEGIC APPROACH

article

Oct 04, 2019

For most of the business websites, it seems the common goal is to drive more traffic towards their site. Yes, a nicely designed and meaningful website will be of great help but that is actually noted enough when you consider the high competition in this business world, which is highly digitized in a...

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How Instagram uses artificial intelligence and big data HOW INSTAGRAM USES ARTIFICIAL INTELLIGENCE AND BIG DATA

article

Oct 03, 2019

In order to combat spam, Instagram utilizes artificial intelligence. The spam filter, on the other hand, is capable of removing fake messages from Instagram accounts written in 9 different languages such as Arabic, Russian, English, Chinese, and among others. Once the message is detected it will be ...

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How to Prioritize to Optimize Your Marketing Workflow HOW TO PRIORITIZE TO OPTIMIZE YOUR MARKETING WORKFLOW

article

Oct 03, 2019

No one wants to admit it, but not all work is urgent and not all work is “important.” If you or your team’s workload is over capacity, you need to address this elephant in the room: some of the work has to wait. The hard part is actually taking the time to determine which tasks and...

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4 Steps to Increasing Event ROI with Intent Data 4 STEPS TO INCREASING EVENT ROI WITH INTENT DATA

article

Oct 02, 2019

There’s no denying how valuable event marketing can be for any B2B business. Studies have shown that 84% of B2B leaders believe events are critical components of business success. But not all event marketing strategies are created equal. Without the right strategy, events can quickly become a ...

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6 Practical Steps to Build, Execute and Scale Smarter ABM 6 PRACTICAL STEPS TO BUILD, EXECUTE AND SCALE SMARTER ABM

article

Oct 02, 2019

It’s hard to argue against the promises of account-based marketing (ABM). Focusing your marketing efforts on ideal accounts that are actively in the market for your products and services seems like a recipe for success in any industry. But the truth is that many ABM programs fail to achieve me...

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Will Marketing Automation Increase ROI? WILL MARKETING AUTOMATION INCREASE ROI?

article

Oct 01, 2019

Marketing Automation Solutions (MAS) and Account Based Marketing (ABM) go hand-in-hand. They promise to help turn customer data into sales leads by targeting accounts with personalized campaigns. By sending emails automatically based on custom templates and workflows they can banish the need for rep...

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Email Marketing Is NOT Dead, But It Needs Rejuvenation EMAIL MARKETING IS NOT DEAD, BUT IT NEEDS REJUVENATION

article

Oct 01, 2019

Oh, look. Another death of email marketing headline. All too often, we see posts that lead with this provocative clickbait proclamation, while keeping the contradicting nuances under the surface. Ironically, this kind of practice is exactly why email marketing has seen its reputation tarnished. The ...

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20 SEO Mistakes That Will Hurt Your Website Rankings 20 SEO MISTAKES THAT WILL HURT YOUR WEBSITE RANKINGS

article

Sep 30, 2019

SEO isn’t a thing you can bother once a year. It’s a never-ending process that requires tracking and regular development. Moreover, SEO is extremely competitive making minor mistakes, you give a chance to your competitors to outrank you. Having lots of tasks to solve, a webmaster can eas...

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Instagram metrics: What to track and actionable performance benchmarks INSTAGRAM METRICS: WHAT TO TRACK AND ACTIONABLE PERFORMANCE BENCHMARKS

article

Sep 30, 2019

Instagram is huge. Since launching in 2010, it has amassed more than 1 billion active users, evolving from a boutique picture-sharing service into an endlessly scrollable stream of photos, short videos and live broadcasts. In that respect, it’s now a lot like TV, and so it shouldn’t be s...

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WEBINAR PROMOTION ON SOCIAL MEDIA CHANNELS WEBINAR PROMOTION ON SOCIAL MEDIA CHANNELS

article

Sep 30, 2019

Has this ever happened to you where you’ve gone and you did a webinar and nobody showed up, you were doing just a webinar by yourself? It’s not a great feeling in the world especially when you put all that time and effort into it. Making webinars part of your content marketing strategy i...

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How to Leverage Both PPC & SEO Data to Improve Your Marketing HOW TO LEVERAGE BOTH PPC & SEO DATA TO IMPROVE YOUR MARKETING

article

Sep 27, 2019

Often, PPC (paid search advertising) and SEO (“free” organic search engine optimization) are treated as separate, opposing channels. Different people might be in charge of each task for the same website, using separate company resources, with divergent objectives. However, this way of lo...

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6 ESSENTIAL TIPS TO MAKE YOUR EMAILS MORE ENGAGING 6 ESSENTIAL TIPS TO MAKE YOUR EMAILS MORE ENGAGING

article

Sep 26, 2019

The world today is dominated by social media, mobile apps, and smartphones technologies. There are countless ways you can connect with your customers, but just one channel continues to perform well year after year, and that is email marketing. According to the news reports, email generates $44 for e...

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IGTV for Business: New Research for Marketers IGTV FOR BUSINESS: NEW RESEARCH FOR MARKETERS

article

Sep 26, 2019

Thinking about adding IGTV to your marketing activities? Want to know how other businesses and marketers are finding success with IGTV? In this article, you’ll discover insights from new research that shows what types of businesses use IGTV, how marketers are reaching IGTV viewers in the Insta...

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3 Ways to Increase Brand Awareness with Content Marketing 3 WAYS TO INCREASE BRAND AWARENESS WITH CONTENT MARKETING

article

Sep 26, 2019

What measures the success of a business? Without a doubt, the number of sales and revenues are pretty clear indicators. However, those are not the only things you should keep track of as a business owner. The way you interact with the masses is often much more critical. No matter what service or pro...

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An Introduction to Data-driven Sales Planning AN INTRODUCTION TO DATA-DRIVEN SALES PLANNING

article

Sep 25, 2019

Most organizations still conduct sales planning as a manual, once-per-year exercise, due to the painful and time-consuming nature of the process. Since this is traditionally viewed as a burdensome task, it’s common that once sales plans are set in motion, companies rarely go back to evaluate a...

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This is how much landing page load times are affecting your lead generation THIS IS HOW MUCH LANDING PAGE LOAD TIMES ARE AFFECTING YOUR LEAD GENERATION

article

Sep 25, 2019

Landing pages with load times under two seconds experienced an average drop-off rate of 39.24%. For every 10 clicks an advertiser paid for, an average of four failed to make it to the intended destination. When load time increased to more than four seconds, the drop-off rate leapt to 73.56%. In othe...

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How AI-Based Searches Are Reinventing The SEO Landscape? HOW AI-BASED SEARCHES ARE REINVENTING THE SEO LANDSCAPE?

article

Sep 25, 2019

Throughout the post, we will discuss how AI voice search is bringing a paradigm shift in the SEO industry in various ways and what needs to be done to supercharge the web presence. The golden days of tricking the SEO algorithms are over when Google built effective countermeasures (Remember the Pengu...

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The Importance of a Marketing Strategy for Businesses in 2019 & Beyond THE IMPORTANCE OF A MARKETING STRATEGY FOR BUSINESSES IN 2019 & BEYOND

article

Sep 24, 2019

Many business owners haven’t discovered the importance of a marketing strategy. In fact, having a marketing strategy is so useful that you can think of it as having a road map (or a cheat sheet). It will guide you in just about every business decision that you make. But what exactly does a mar...

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How the number of hashtags influences Instagram performance HOW THE NUMBER OF HASHTAGS INFLUENCES INSTAGRAM PERFORMANCE

article

Sep 24, 2019

Using hashtags in a post caption or in the first comment can dramatically increase the performance of your Instagram marketing. As far as social media channels are concerned, Instagram is a major player in the industry. Businesses that want to gain access to enthusiastic followers who love visual co...

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5 Must-Have Insights Every Creative Team Needs That Make MRM Easy 5 MUST-HAVE INSIGHTS EVERY CREATIVE TEAM NEEDS THAT MAKE MRM EASY

article

Sep 24, 2019

Marketers around the world want visibility into what’s going on in every one of their marketing regions. What many marketing leaders actually have is the feeling that there’s a good chunk of “rogue marketing” happening because of a lack of an approval process. On the other ha...

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Three ways to dynamically trigger ads based on account behavior THREE WAYS TO DYNAMICALLY TRIGGER ADS BASED ON ACCOUNT BEHAVIOR

article

Sep 24, 2019

When creating an email nurture program, it’s always important to consider how you can tailor content based on how recipients are engaging with the program — typically by using if/then logic. If they open and click on email A, then they receive email C next week. If they don’t open ...

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New Opportunities for Image SEO: How to Leverage Machine Vision for Strategic Wins NEW OPPORTUNITIES FOR IMAGE SEO: HOW TO LEVERAGE MACHINE VISION FOR STRATEGIC WINS

article

Sep 23, 2019

Image search results used to give you the option to “view image” without having to navigate to the site the image was hosted on. When it started in 2013, sites saw a 63% decline in organic traffic from image results. Why? Because there was no need to click through when the image could be...

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6 Ways To Turn A Lead Into A Customer 6 WAYS TO TURN A LEAD INTO A CUSTOMER

article

Sep 23, 2019

You worked hard to market your capabilities and nurture your prospects. Now your sales team has a healthy list of leads. However, research shows that 40-50% of these leads are ignored and never followed up on, which can add up to a lot of lost revenue for your business. Developing an effective lead ...

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How To Improve Your Social Media Marketing Efficiency HOW TO IMPROVE YOUR SOCIAL MEDIA MARKETING EFFICIENCY

article

Sep 23, 2019

Here’s how to improve your social media marketing efficiency, and why today’s leading platforms will remain important for advertising purposes for years to come. Social media platforms offer an effective method of advertising which virtually anyone can take advantage of, yet many small b...

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Successful Approaches to Using Intent Data – Practical Tips from Priority Engine Users SUCCESSFUL APPROACHES TO USING INTENT DATA – PRACTICAL TIPS FROM PRIORITY ENGINE USERS

article

Sep 20, 2019

Increasing sales adoption of Priority Engine, incorporating its data into other systems, and measuring its success are a few key areas in which Priority Engine users commonly seek advice. We recently met with a variety of Priority Engine users and gathered their experiences tackling these common cha...

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4 essentials of an effective email localization campaign 4 ESSENTIALS OF AN EFFECTIVE EMAIL LOCALIZATION CAMPAIGN

article

Sep 19, 2019

Contrary to popular belief, email marketing is not dead. In fact, there are over 280 million emails being sent on a daily basis, meaning emails are an international phenomenon.Today, most companies have a global database of recipients, which allows them to promote their services to a larger platform...

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What Is Local SEO and Why Is It Important for Your Business Strategy in 2019 WHAT IS LOCAL SEO AND WHY IS IT IMPORTANT FOR YOUR BUSINESS STRATEGY IN 2019

article

Sep 19, 2019

An effective search engine optimization strategy gives you an online presence for the entire world to see. However, some businesses have a target customer base on a local level – in or near a city they are located in. For those businesses, local SEO is essential, and here is why. The ever-expa...

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6 Simple Steps to Integrate Your Email Marketing Campaign With SEO 6 SIMPLE STEPS TO INTEGRATE YOUR EMAIL MARKETING CAMPAIGN WITH SEO

article

Sep 18, 2019

Email is one of the oldest digital marketing channels, but it’s definitely not out of date yet. As the matter of fact, studies prove that an email marketing campaign is still highly productive for businesses: This is obviously still a good option for your sales, but how about search engine opt...

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How to use web scraping to automate competitive content analysis HOW TO USE WEB SCRAPING TO AUTOMATE COMPETITIVE CONTENT ANALYSIS

article

Sep 18, 2019

Things get more complicated when you are on the other side. If you are a startup that wants to launch a content marketing campaign, you may realize that the market is quite saturated (not to say overwhelmed). According to the B2B Content Marketing 2019 Research by the Content Marketing Institute and...

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4 Tips Aimed at Defending Digital Marketing’s Value 4 TIPS AIMED AT DEFENDING DIGITAL MARKETING’S VALUE

article

Sep 18, 2019

we have so many ways to track and assess advertising and marketing performance. And yet, those same tools largely digital tools have also created unrealistic expectations for many marketers. This especially true for B2B marketers for whom sales aren’t consummated after a website click. So we&r...

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3 Common Influencer Marketing Campaigns Mistakes & Ways to Avoid Them 3 COMMON INFLUENCER MARKETING CAMPAIGNS MISTAKES & WAYS TO AVOID THEM

article

Sep 18, 2019

Some brands and marketers commit some common mistakes which lead to the failure of their influencer marketing campaigns. Let’s take a look at three of the most common reasons influencer marketing campaigns fail and how to avoid these mistakes. One of the most common reasons for the failure of ...

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Spreadsheets vs. Automation: What's Best for Sales Compensation Management? SPREADSHEETS VS. AUTOMATION: WHAT'S BEST FOR SALES COMPENSATION MANAGEMENT?

article

Sep 18, 2019

Spreadsheets are the most common tool used to manage data in sales organizations. In fact, more than 75% of companies rely on spreadsheets for their sales planning, forecasting, and sales compensation management. However, the business landscape is growing increasingly competitive—can tradition...

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Best B2B Lead Nurturing Examples BEST B2B LEAD NURTURING EXAMPLES

article

Sep 17, 2019

Any way you slice it, nurtures are a demand generation staple but are not often seen or shared. It's no wonder marketers say their nurtures aren't performing. Searching for examples of B2B lead nurturing programs is a frustrating and fruitless experience. So we did the heavy lifting for you ...

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5 Ways to Build Your Brand 5 WAYS TO BUILD YOUR BRAND'S AUTHORITY

article

Sep 17, 2019

Brand authority is that holy grail you achieve after months of hard work and consistency in building your online reputation. There is no overnight nobody to authority story. Instead, you need to have patience and keep up a well-formed strategy to earn your title as a cemented expert in your industry...

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Why Your Brand Should Take a Stand with Its Marketing Strategy WHY YOUR BRAND SHOULD TAKE A STAND WITH ITS MARKETING STRATEGY

article

Sep 16, 2019

Earlier this year, Salesforce made waves by announcing a policy that compelled retailers to either stop selling military-style rifles and certain accessories, or stop using its popular e-commerce software. For a massive brand like this to take such an emphatic stand on a divisive social issue would&...

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5 things to consider when using marketing automation 5 THINGS TO CONSIDER WHEN USING MARKETING AUTOMATION

article

Sep 16, 2019

The internet has erased many international borders when it comes to commerce and interactions. However, business owners must be careful to abide by the laws of various countries when tracking customer data online. Marketing automation is the use of systems to collect and store visitor information wi...

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How Proper SEO Can Help Boost Your Brand Better HOW PROPER SEO CAN HELP BOOST YOUR BRAND BETTER

article

Sep 16, 2019

Improving your company’s brand awareness among its potential clients is a necessary step in hitting your numbers goal. When more people are able to recognize and trust your brand, it’s generally a lot easier for you to establish your credibility within your chosen niche. This can be chal...

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B2B Marketing Do’s and Don’ts for Attracting Leads B2B MARKETING DO’S AND DON’TS FOR ATTRACTING LEADS

article

Sep 16, 2019

For many B2B marketers, attracting and generating leads is often the primary goal. However, how to attract leads varies widely from company to company. While the inbound lead generation strategy should be unique to your firm, there are several best practices or do’s and don’ts for attrac...

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Boost Your Engagement With Email Marketing Benchmarks BOOST YOUR ENGAGEMENT WITH EMAIL MARKETING BENCHMARKS

article

Sep 15, 2019

When it comes to boosting email engagement, the majority of B2B marketers will likely analyze their email metrics to see where they can improve. Analytics is a cornerstone of B2B email marketing and a factor that cannot be replaced or ignored. However, did you know that you can leverage a different ...

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5 Ways Field Marketing Can Own ABM 5 WAYS FIELD MARKETING CAN OWN ABM

article

Sep 14, 2019

In the last few years, Account-based Marketing has taken over as a better way to engage with modern B2B buyers. When sixty-nine percent of marketers say converting leads is their top priority, a winning ABM strategy requires sound alignment between the sales and marketing functions—and, as the...

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5 ways to maximise your lead generation from events 5 WAYS TO MAXIMISE YOUR LEAD GENERATION FROM EVENTS

article

Sep 13, 2019

Events make up at least a quarter of the overall marketing budget. It’s easy to understand why – nothing beats the power of face-to-face connection – particularly when it comes to generating new business opportunities. The sales pipeline is of course recognised as the lifeblood of ...

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CONTENT SYNDICATION STRATEGIES TO BOOST YOUR READERSHIP CONTENT SYNDICATION STRATEGIES TO BOOST YOUR READERSHIP

article

Sep 13, 2019

Content syndication is a cost-effective way of generating qualified leads for your sales department. But you gotta get it right. Tweet This! There’s a common myth out there that says syndicated content is duplicate content, and that that can wreak havoc for your SEO. This is totally beside the...

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How to Grow Your Email Marketing List HOW TO GROW YOUR EMAIL MARKETING LIST

article

Sep 12, 2019

If you’re struggling to develop a high-quality marketing list, you might be tempted to buy one from a third-party vendor. Do not do this. Your contact lists are your most valuable and powerful marketing asset, so you need them to be clean, accurate, and effective. Again, no matter how bleak th...

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6 Steps to Selecting a B2B Marketing Automation Platform 6 STEPS TO SELECTING A B2B MARKETING AUTOMATION PLATFORM

article

Sep 12, 2019

Marketing Automation vendors are not one-size-fits-all. It is important that you choose the right vendor for your specific business requirements as B2B companies have more complex and longer buyer journeys and more people involved in the buying process. Your Marketing Automation platform selection s...

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The importance of brand personality in B2B – and how to find yours THE IMPORTANCE OF BRAND PERSONALITY IN B2B – AND HOW TO FIND YOURS

article

Sep 11, 2019

Brand personality may seem too 'soft' or 'touchy-feely' a concept for many B2B companies; something too far removed or irrelevant to the technology, chemistry or engineering that drives their growth and success.On the contrary, every company, organisation and B2B company has a brand ...

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7 Alternative Sources of Organic Traffic Aside from Google 7 ALTERNATIVE SOURCES OF ORGANIC TRAFFIC ASIDE FROM GOOGLE

article

Sep 11, 2019

It has become almost disastrous lately having Google as your only traffic source. Traffic can be wiped out in an instant, taking all of your years of effort and SEO away with it overnight. Maybe not disastrous, but it is definitely a risky option. Should you really rely on Google when they are havin...

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7 Game-Changing Marketing Automation Workflows for Lead Nurturing 7 GAME-CHANGING MARKETING AUTOMATION WORKFLOWS FOR LEAD NURTURING

article

Sep 10, 2019

Let’s face it. You have thousands of contacts sitting in your database, some of whom are collecting dust. Why? Because without a plan to convert them into customers, they’re no more useful than a desk paperweight. So how do you begin to nurture them through the funnel? Workflows, of cour...

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How to Increase Sales Forecasting Accuracy with Automation HOW TO INCREASE SALES FORECASTING ACCURACY WITH AUTOMATION

article

Sep 10, 2019

Sales forecasting is the map of estimated sales performance, revenue, and expenses that guide a sales organization in their planning processes. Having an accurate sales forecast is crucial to driving revenue, growth, and profitability. The most successful companies are consistently looking for ways ...

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The Role of Sales in Sales Enablement THE ROLE OF SALES IN SALES ENABLEMENT

article

Sep 10, 2019

However, with a regular commute time that consumes a couple of hours each day, I have shifted my focus to podcasts and audiobooks. One of my favorite podcasts is the Inside Sales Enablement series by Scott Santucci and Brian Lambert. In their last episode, they spent time reviewing their thoughts an...

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Implementing Buyer Enablement in Your Sales Enablement Strategy (2019) IMPLEMENTING BUYER ENABLEMENT IN YOUR SALES ENABLEMENT STRATEGY (2019)

article

Sep 10, 2019

The majority of the time I only had access to two TV channels, three on a good weather day, and I vividly remember when I first saw a color television. At this time, products and services were limited, and buyer choices were almost non-existent. Fast-forward to 2019. Not only do I have access to hun...

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6 Clever Hacks to Generate Quality Leads through Social Media 6 CLEVER HACKS TO GENERATE QUALITY LEADS THROUGH SOCIAL MEDIA

article

Sep 10, 2019

The modern-day internet user is spending 142 minutes per day on social media. That translates to nearly two and a half hours of social media usage daily, which is massive. The 2019 Q3 Global Digital Statshot report reveals that 46 percent of the world’s population depends on social media to ex...

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What types of marketing plans do you need to create for your business? WHAT TYPES OF MARKETING PLANS DO YOU NEED TO CREATE FOR YOUR BUSINESS?

article

Sep 10, 2019

Without marketing plans, it's almost impossible to achieve your marketing goals. Having no marketing plan is like going into a battle without a strategy. To put it simply, without marketing plans, it's almost impossible to achieve your marketing goals. Fortunately, there are many ways you ca...

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How a Blog Influences Business Marketing Strategies HOW A BLOG INFLUENCES BUSINESS MARKETING STRATEGIES

article

Sep 09, 2019

The digital world has become quite a noisy place. For brands, this means that the struggle to stay on the surface, memorable, and noticeable is now greater than it has ever been. It’s not just that other companies, your competitors that have come to take over a slice of their digital pie, it&r...

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Jump-start your SEO by combining social media and content marketing strategies JUMP-START YOUR SEO BY COMBINING SOCIAL MEDIA AND CONTENT MARKETING STRATEGIES

article

Sep 09, 2019

Social signals may not be a confirmed ranking factor for Google yet, but there are plenty of reasons to use social media to support your SEO strategy. While Google has yet to confirm that social media signals (Facebook likes, Twitter tweets, Pinterest pins, etc.) are a ranking factor for its search ...

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7 PPC Strategies to Use In Your Campaign For 2019 7 PPC STRATEGIES TO USE IN YOUR CAMPAIGN FOR 2019

article

Sep 09, 2019

Are you searching for the effective Paid-Per-Click (PPC) tips and tricks for a successful paid campaign? I know how tough it is trying to achieve goals from your paid campaigns, but sometimes, it ends up in you paying more than actually accomplishing goals. But as long as you learn the right techniq...

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Artificial Intelligence and Marketing: What Marketers Need to Know ARTIFICIAL INTELLIGENCE AND MARKETING: WHAT MARKETERS NEED TO KNOW

article

Sep 06, 2019

Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now? To explore what marketers need to know about artificial intelligence and marketing, I interview Paul Roetzer on the Social Media Marketing Podcast. Paul founded the Marketing AI Insti...

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The AIDA Model THE AIDA MODEL

article

Sep 06, 2019

The AIDA Model identifies cognitive stages an individual goes through during the buying process for a product or service. It's a purchasing funnel where buyers go to and fro at each stage, to support them in making the final purchase. It's no longer a relationship purely between the buyer an...

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Current Trends in Digital Marketing CURRENT TRENDS IN DIGITAL MARKETING

article

Sep 05, 2019

Digital marketing continues to evolve at a rapid pace with the assistance of automation to analyze and predict market trends and sales. Technology provides more marketing trends, offering a bird’s-eye view or a granular analysis of marketing strategies. Think of marketing technology as a livin...

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Is an Instagram Pod the Latest Revelation in Advertising Your Business? IS AN INSTAGRAM POD THE LATEST REVELATION IN ADVERTISING YOUR BUSINESS?

article

Sep 04, 2019

You might have heard some buzz about the latest Instagram marketing trend – Instagram pods. You may have been asked to join an Instagram pod. Or maybe you’re even actively participating in one now. Since Instagram changed their algorithm, many businesses have not been getting the visibil...

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How to Create a Social Media Marketing Plan: The Consultant Cheat Sheet HOW TO CREATE A SOCIAL MEDIA MARKETING PLAN: THE CONSULTANT CHEAT SHEET

article

Sep 04, 2019

Marketers know that having a documented strategy is strongly correlated with success. But we also know that social media marketing moves fast, often leaving documented strategies obsolete shortly after they’re written. The best approach, then, is to keep your strategy simple, flexible, and ada...

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How brands are redefining influencer marketing with dark social HOW BRANDS ARE REDEFINING INFLUENCER MARKETING WITH DARK SOCIAL

article

Sep 04, 2019

People are moving away from Facebook and Twitter. Instead, they’re sharing content via private messaging apps. These private channels are referred to as dark social. It’s no secret that the number of shares you see on social media has started to decline. So, does this mean people have st...

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4 Ways to Customize Your Facebook Link Posts for More Clicks 4 WAYS TO CUSTOMIZE YOUR FACEBOOK LINK POSTS FOR MORE CLICKS

article

Sep 03, 2019

Want more people to click on your Facebook link posts? Looking for hacks to customize your Facebook links? In this, you’ll discover how to use little-known features in Facebook that will drive more traffic to your site. Using a square image in your Facebook ad takes up more space in the news f...

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6 ways to use personalization to increase conversions 6 WAYS TO USE PERSONALIZATION TO INCREASE CONVERSIONS

article

Sep 03, 2019

A study reveals that 94% of the marketers surveyed see personalization of the web experience is vital for business success. When you plan your website, you think about things like design, web copy, and calls-to-action. This isn't wrong, but your competitors are doing the same thing. If you want ...

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Find the Best Leads for your Business with Email Marketing and Direct Mailing Methods FIND THE BEST LEADS FOR YOUR BUSINESS WITH EMAIL MARKETING AND DIRECT MAILING METHODS

article

Aug 30, 2019

Email and Direct Mail are seen as different nodes of the same trees. They are viewed in one or another way that really limits the way that the two channels can be used to complement one another. Direct mail vs email is not a one or another type but they should work concurrently. Email is the best co...

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4 Uses Of Virtual Reality Technology in Digital Marketing 4 USES OF VIRTUAL REALITY TECHNOLOGY IN DIGITAL MARKETING

article

Aug 30, 2019

The term Virtual Reality can easily be explained by defining the words, Virtual and Reality, together. A reality that is not real seems quite an oxymoron but is not! Using the computer software to create a simulated environment that the user believes in as if it’s the “actual” one ...

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How QR codes and social media marketing can work together HOW QR CODES AND SOCIAL MEDIA MARKETING CAN WORK TOGETHER

article

Aug 29, 2019

QR codes, short for Quick Response, have really taken off in the last few years, with many social media giants jumping onto the bandwagon as well. In today’s fast-paced world, social media users want instant gratification. They want access to relevant information immediately. QR codes can make...

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3 Practical Tips to Reduce Your Translation Costs 3 PRACTICAL TIPS TO REDUCE YOUR TRANSLATION COSTS

article

Aug 29, 2019

A quarter of the worldwide web population uses the English language. Nevertheless, according to statistics, China and India have the highest number of online users. It is projected that by 2021, nine out of 10 new internet users from India would prefer to use their local language when surfing the we...

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5 PPC Strategies to Boost ROI and Save Time 5 PPC STRATEGIES TO BOOST ROI AND SAVE TIME

article

Aug 28, 2019

PPC provides businesses with an opportunity to increase their revenues and grow exponentially in their respective industries. A lot has changed in the past few years. Pay-per-click advertising now comprises an ecosystem of multiple channels, numerous locations and devices, more competition amongst p...

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37% of marketers say top priority this year is brand awareness 37% OF MARKETERS SAY TOP PRIORITY THIS YEAR IS BRAND AWARENESS

article

Aug 28, 2019

Increased brand awareness brings with it a range of benefits, including increased traffic, brand advocates and possibly more sales. It’s not surprising then that that over a third (37%) of marketers cite increasing brand awareness and brand health as their top priority for digital marketing in...

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5 components every marketing plan needs to succeed 5 COMPONENTS EVERY MARKETING PLAN NEEDS TO SUCCEED

article

Aug 27, 2019

If you have a commercial aspiration, you need a marketing plan. What should that plan look like? It depends on your market, your brand, what you’re selling, who you’re selling it to, your business goals, etc. But at a high level, every successful marketing plan calls for five core compon...

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How to Set Up a Facebook Ad Funnel for eCommerce Products HOW TO SET UP A FACEBOOK AD FUNNEL FOR ECOMMERCE PRODUCTS

article

Aug 26, 2019

Wondering how to sell your eCommerce products with Facebook ads? Looking for an easy-to-follow Facebook ad funnel you can adapt to your business? Before diving into how to set up a funnel that brings in sales, make sure your eCommerce site is integrated with Facebook. First, ensure the Facebook pixe...

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Lead Volume vs. Lead Quality LEAD VOLUME VS. LEAD QUALITY

article

Aug 26, 2019

When you’re onboarding a new SEO client who works with a lead generation model, what do you do? Among the many discovery questions you ask as you try to better understand your client’s business, you probably ask them, “What makes a lead a good lead?” That is, what are the qua...

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6 tools to create better YouTube videos 6 TOOLS TO CREATE BETTER YOUTUBE VIDEOS

article

Aug 26, 2019

These days, it is pretty much impossible to get through a day without seeing a video. They are taking over the world. From billboards to Facebook to YouTube and even brand websites, videos are fast becoming the most important method of communication. You know those boring emails we get all the time ...

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Great things happen during times of adversity: The relationship between data and creativity in B2B marketing GREAT THINGS HAPPEN DURING TIMES OF ADVERSITY: THE RELATIONSHIP BETWEEN DATA AND CREATIVITY IN B2B MARKETING

article

Aug 23, 2019

Doing business in such a hyper-converged and over-saturated world, it would be easy to say B2B marketers have their backs against the wall when it comes to doing their jobs effectively. Working against a backdrop of extreme political uncertainty – they’re frantically juggling controversi...

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Powerful Email Communication That Actually Resonates With Your Customers POWERFUL EMAIL COMMUNICATION THAT ACTUALLY RESONATES WITH YOUR CUSTOMERS

article

Aug 23, 2019

Better communication equals better email. That’s open rates in the 20’s or higher. That’s increased conversion rates. That’s more return on your email marketing budget. Let’s explore actionable ways you can start creating more powerful email today!

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Is Technology More Important than Your Marketing Strategy? IS TECHNOLOGY MORE IMPORTANT THAN YOUR MARKETING STRATEGY?

article

Aug 22, 2019

One of the biggest problems with businesses today is that they are more focused on technology and trends that they lose sight of the core objectives. It makes no sense to apply the latest technology and trends, just for the sake of using it, especially when it does not align to the underlying core s...

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Wondering Why Your Content Isn WONDERING WHY YOUR CONTENT ISN'T RANKING? HERE ARE 4 POSSIBLE REASONS

article

Aug 22, 2019

If you’re even marginally familiar with SEO, you’ve likely heard the maxim “content is king.” While I won’t be discussing that exact topic today, the claim still has some relevance here. Suppose you’ve done your market research, scoped out the high-traffic pages y...

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FAQ, HowTo, and Q&A: Using New Schema Types to Create Interactive Rich Results FAQ, HOWTO, AND Q&A: USING NEW SCHEMA TYPES TO CREATE INTERACTIVE RICH RESULTS

article

Aug 21, 2019

Structured data (Schema markup) is a powerful tool SEOs can use to efficiently deliver the most important information on our webpages to search engines. When applied effectively across all relevant entities, Schema markup provides significant opportunities to improve a website’s SEO performanc...

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The 7 Things No SEO Tool Can Ever Tell You THE 7 THINGS NO SEO TOOL CAN EVER TELL YOU

article

Aug 21, 2019

We all rely on specific tools to do our jobs as SEO professionals. Often we gravitate toward the tools that save us the most time while also providing us with the best insights. This mix of tools in our stack includes those we’ve relied on for a long time as well as those that we’re test...

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Creating Content That Improves CX: A Q&A with Lionbridge & Aprimo CREATING CONTENT THAT IMPROVES CX: A Q&A WITH LIONBRIDGE & APRIMO

article

Aug 21, 2019

Today’s brands face numerous challenges. They need to create a customized, excellent experience for each and every customer worldwide. To do that, they need to create high-quality, on-target content. They need to create that content quickly, effectively, and for audiences who speak multiple la...

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Going Global 101: How Your Competition Can Be Your Best Resource GOING GLOBAL 101: HOW YOUR COMPETITION CAN BE YOUR BEST RESOURCE

article

Aug 20, 2019

Lace-up your sneakers and step up to the starting line: you’re ready to reach countless customers in new markets. You’ve secured your spot in the Global Marketplace (whether by default or design). But before you sprint away, take a good look around you. You are not alone in this race. Yo...

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4 Tips for Optimizing Terrible Websites 4 TIPS FOR OPTIMIZING TERRIBLE WEBSITES

article

Aug 20, 2019

If you have worked in digital marketing for a few years, you will have experienced terrible websites. It’s that moment when you begin work on a new project and the reality of a website’s current ability to perform hits you, and it hits you hard. It may be a hand-coded underloved site whi...

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How to adapt marketing campaigns to the changing digital landscape HOW TO ADAPT MARKETING CAMPAIGNS TO THE CHANGING DIGITAL LANDSCAPE

article

Aug 20, 2019

B2B marketing has seen simpler times – which isn’t a bad thing. But today’s digital landscape has changed everything. B2B customer behaviors – from how they understand and purchase products to how they evaluate and interact with a brand – have shifted how agencies emplo...

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A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions A CRASH COURSE IN MICROCOPY: HOW TO CRAFT THE PERFECT WORDS FOR SOCIAL MEDIA CAPTIONS

article

Aug 19, 2019

Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media. We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more. Consider this a crash course in copywriting for all the little things ...

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Is 2019 the Year of the ‘My-Channel IS 2019 THE YEAR OF THE ‘MY-CHANNEL' APPROACH TO CUSTOMER EXPERIENCE?

article

Aug 19, 2019

In this competitive market, it is no longer enough for companies to simply offer the lowest price or rely on a legacy customer base. Instead, it’s all about providing the people who buy your products and services with a memorable and tailored experience to differentiate your brand from competi...

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5 Common Objections to SEO (& How to Respond) - Whiteboard Friday 5 COMMON OBJECTIONS TO SEO (& HOW TO RESPOND) - WHITEBOARD FRIDAY

article

Aug 16, 2019

How many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to concerns over time and competition with other channels, it seems like there's an argument against our jobs at every turn. In...

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More than 50% of digital transformations have failed – this is how to succeed MORE THAN 50% OF DIGITAL TRANSFORMATIONS HAVE FAILED – THIS IS HOW TO SUCCEED

article

Aug 16, 2019

B2B businesses need a clear view of how they want the adoption of new technologies to exponentially grow value. Because transformation needs to be embraced at every level of a business. Which is a means to say, the key to successful digital transformation – and often the reason it fails &ndash...

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DIVERSE VOICES STRENGTHEN BRAND CHARACTER DIVERSE VOICES STRENGTHEN BRAND CHARACTER

article

Aug 14, 2019

What character appears in the most films and television programs? Dracula? God? Santa Claus? All of those make the top ten list, but none is the correct answer. Satan (or The Devil) is a character is more than 840 projects – more than any other character. If you limit the list to mortals, the ...

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CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST? CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST?

article

Aug 14, 2019

This is the third in a series of articles on creating, maintaining, and optimizing great customer experiences in the context of mounting concerns about privacy and increasingly strict regulations governing data processing. We address topics such as consent strategies, the role of trust, the elements...

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How to target buyers with precision timing HOW TO TARGET BUYERS WITH PRECISION TIMING

article

Aug 14, 2019

B2B marketers know timing is critical in the digital age. Choosing the optimum time of day, month or year for specific marketing tactics and messages can maximise standout and resonance with audiences. Getting it right is an art and a science, and it can mean the difference between significant ROI o...

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How to Get Started Building Links for SEO HOW TO GET STARTED BUILDING LINKS FOR SEO

article

Aug 14, 2019

Search for information about SEO, and you’ll quickly discover three big themes: content, user experience, and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. That’s because, while content and use...

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10 Reasons Why Social Media Stories Will Energize Your Brand 10 REASONS WHY SOCIAL MEDIA STORIES WILL ENERGIZE YOUR BRAND

article

Aug 13, 2019

Social media marketing is constantly evolving, and just as brands are starting to excel in the options available, another exciting marketing tool enters the scene. Stories have arrived as a powerful, creative tool for engaging audiences. Originated by Snapchat and soon adopted by other social media ...

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How A Combination Of Digital And Traditional Marketing Can Yield The Best Results HOW A COMBINATION OF DIGITAL AND TRADITIONAL MARKETING CAN YIELD THE BEST RESULTS

article

Aug 13, 2019

Plenty of people might think that traditional marketing is dead in many senses but this couldn’t be further from the truth. People often times do not read emails with promotional material but are more than willing to open an envelope to take a look when going through mail. Printed envelopes wi...

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Digital Marketing Trends and How to Make the Most out of Them DIGITAL MARKETING TRENDS AND HOW TO MAKE THE MOST OUT OF THEM

article

Aug 12, 2019

Digital marketing trends that should be mandatory for all businesses. Other than talking about these trends, the post also provides a guide on how to use these trends to improve your strategy. Digital Marketing is an ever-changing field with new trends popping up now and then. Well its mid-2019, and...

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Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing REDDIT MARKETING STRATEGIES FOR THOSE WHO DON’T HAVE TIME FOR REDDIT MARKETING

article

Aug 12, 2019

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product. Your audience may be there. Opportunities certainly exist there. Should you be there, too? It’s a tricky que...

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How to boost landing page conversion rates with video HOW TO BOOST LANDING PAGE CONVERSION RATES WITH VIDEO

article

Aug 09, 2019

How businesses can increase landing page conversion rates by adding video. Do you feel like you’ve exhausted all methods of improving your site’s conversion rate? You’re not alone. Hitting a plateau after doing everything right – UX is on point, copy matches your audience and...

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If Likes No Longer Matter on Social Media, Then What Does? IF LIKES NO LONGER MATTER ON SOCIAL MEDIA, THEN WHAT DOES?

article

Aug 08, 2019

The like button has acquired a panoply of meanings in the social realm. It can be used variously to mean yes, I agree, I hear you, sure, why not, I guess. It can be used as a bookmark. And that’s just scratching the surface; there are a whole bunch of other reasons, personal and political, why...

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What Factors Cause Bad Buzz and Crises on Social Networks WHAT FACTORS CAUSE BAD BUZZ AND CRISES ON SOCIAL NETWORKS

article

Aug 08, 2019

65 perent of companies who have experienced a reputation crisis say that social media made their crisis more difficult to manage; however, 55 percent feel social media aided their recovery. How has social media impacted the spread of bad buzz or crises? This article focuses on factors that can promo...

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How to Grow Your LinkedIn Network HOW TO GROW YOUR LINKEDIN NETWORK

article

Aug 02, 2019

When you are working in a B2B environment, its important to establish a great reputation, both for yourself and your brand. LinkedIn is the best social network for B2B marketers to reach out to other businesses, given that all members are professionals.

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7 Digital Marketing Channels To Boost Brand Awareness 7 DIGITAL MARKETING CHANNELS TO BOOST BRAND AWARENESS

article

Aug 01, 2019

For brands that lack the ubiquity of the behemoths like Amazon and Google, the first step to earning a new customer is achieving brand awareness. When you are developing a brand awareness campaign, the value of focusing on digital marketing is undeniable. Seventy-seven percent of people now say they...

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12 Content Marketing Trends You Need to Follow in 2019 12 CONTENT MARKETING TRENDS YOU NEED TO FOLLOW IN 2019

article

Aug 01, 2019

Content marketing is always changing. Its not something you set and forget. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing.

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Top YouTube Tricks that Pro YouTubers Use TOP YOUTUBE TRICKS THAT PRO YOUTUBERS USE

article

Jul 31, 2019

You can not imagine other search engines or websites to watch online videos. Here we are presenting the top YouTube tricks that will make your experience better and smoother.

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The Campaign Facts Social Media Influencers Care About THE CAMPAIGN FACTS SOCIAL MEDIA INFLUENCERS CARE ABOUT

article

Jul 29, 2019

The best influencers get loads of offers from brands for social media marketing campaign partnerships on a regular basis. Thats because smart brands realize that the relationships top influencers have developed with their followers have considerable value. But before you approach a social media infl...

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Do Facebook Ads Show Up On Instagram DO FACEBOOK ADS SHOW UP ON INSTAGRAM

article

Jul 29, 2019

Facebook and Instagram are inseparable twins. Digital marketers across the globe never see them as two different platforms. If one keeps a step on Facebook, then one keeps step in Instagram as well. So, the same rule applies to the advertisement on these two platforms.

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Six ways brands can respond to the demetrication trend in social media SIX WAYS BRANDS CAN RESPOND TO THE DEMETRICATION TREND IN SOCIAL MEDIA

article

Jul 26, 2019

Digital marketing is, on paper, all about metrics. Never before have marketers had access to so much data and the ability to track and monitor their campaigns, often in real-time no less. But some of the decisions marketers make, particularly in the world of social media, are based on public metrics...

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